European headquarters, global presence

Lloyd Dynamowerke GmbH, a mid-sized German manufacturer of electrical machines based in Bremen, has celebrated a century of success of its plant and is looking with confidence to new markets in the Far East as part of the Hyosung Corporation.

Lloyd Dynamowerke (LDW) was founded in 1915 with the support of Norddeutscher Lloyd. The aim was the professional development and manufacturing of electrical machines and services. In 1934, AEG took over all LDW business areas and LDW became an important part of the AEG Group, responsible for electrical motors and generators with an output range of up to 60 MW. In 1999, after a short period as part of Daimler-Benz AG, LDW became an independent company again.

“Since January 2015 our company has been part of the SouthKorean Hyosung Corporation,” says Jens Kastens, responsible for sales with LDW in Bremen, Germany. “This is a win-win-situation, as there is no overlapping between Hyosung’s and our products: Hyosung offers standard products while LDW is focused on customised solutions.” Furthermore, Hyosung uses LDW’s know-how to improve its products, while LDW profits from Hyosung’s worldwide channels of distribution to reach new markets. LDW’s new corporate design, copper coloured like the winding, the most important part of the machines, is to emphasise the ‘fresh wind’ blowing through the organisation since its takeover by the Hyosung Group.

“Progress and continual improvement are our drivers,” continues Jens Kastens. “We are constantly redeveloping our machines and optimising existing ranges of machines and manufacturing methods, relying on scientific support to do so. We work closely with a network of external partners, such as the Institute for Electrical Drives at the University of Bremen, the University of Hanover and the Fraunhofer Institute. In this way we are constantly investigating new technologies for our machinery and our system is technically always up to date,” he added.

Reliable technology, innovative products

LDW´s core areas are divided in medium, large size machines and services. The company offers a broad range of products, both standard as well as adapted to customer specifications. The custom-made products include asynchronous machines (from 1000 to 35,000 kW), compact asynchronous motors (from 150 to 2500 kW), synchronous machines (from 4000 to 60,000 kVA) and DC machines (from 10 to 8000 kW). The customer-specific contract manufacturing means products can be optimised in terms of weight, vibration and electrical parameters compared to standard machines. LDW develops new machines that are more compact, with high efficiency and generate less vibration than standard machines – with the same or higher level of performance. The company’s high-quality product is certified according to the DIN EN ISO 9001 and DIN EN ISO 14001 standards.

In addition to its customised products, LDW offers various services, most notably ‘refurbishing technology’, i.e. the renewal and modernisation of older machines, as well as maintenance services for all kind of machines. Finally, the company works together with other technology suppliers on generators for power plants as well as hydroelectric power

stations and on motors for special applications i.e. in steel and crane industries. LDW also has the approval to build machinery of the highest standards for the nuclear industry (KTA 1401 – certified supplier for nuclear power plants), as well as for explosive environments such as the chemicals, mining and the oil & gas industries (ATEX/IEC EX – apparatus for explosive atmospheres).

Medium-sized manufacturer, global player

As a medium-size enterprise with a single plant, the services offered by LDW put it ahead of its competitors. As it is flexible and can adapt to its customers’ needs, it is able to manufacture products that are compatible with other brands. Typically most of the orders come from European customers but the end-users of the machines are located all over the world. Owing to the current economic restrictions between the European Union and Russia, business there has been declining. “However,” Kastens added, “we are very confident regarding the new business possibilities with Iran and the Hyosung Group has opened not only the Korean market for our products, but also the Japanese one, which was difficult to approach. Here we can use Hyosung’s sales channels in order to enhance our business.”

Environment and future outlook

Kastens continues: “Lloyd Dynamowerke not only outlasts technical and commercial changes, but uses them to develop the enthusiasm, flexibility and readiness to change and perform which is still evident today. The way we work at LDW is both environmentally sustainable and resource friendly. Furthermore, we are committed to ecological responsibility and strive to work with renewable energies, including wind and hydro power and geothermal energy.”

Consequently, LDW ensures it is fully compliant with the environmental management certification DIN EN ISO 14001 at all times, since it limits the proportion of hazardous materials used in its products as far as possible. By doing so, LDW’s customers can rely on the quality of the materials it uses.

As both a specialised niche business and a subsidiary of a global player, LDW is very confident about the future. Kastens concluded: “We develop new machines that are customised in order to provide the best individual solution for each customer. With our high level of technological competence, personal dedication and open-mindedness, today thousands of machines and systems with LDW motors and generators are in use all over the world.” n