Finish your bathroom in style Rovese Group

FINISH YOUR BATHROOM IN STYLE

The Polish Rovese Group is a leading manufacturer and distributor of products for finishing and equipping bathrooms, including: sanitary ceramic products, ceramic tiles, shower cubicles, acrylic bathtubs and shower trays, bathroom furniture and accessories. Piotr Sadowski reports.

Rovese Group was established in 1998, when it became the owner of the Cersanit brand and its factory in Krasnystaw in Poland. Over the next few years the business was intensively developed, with the opening of subsequent production factories both in Poland (including in Starachowice and Wałbrzych), as well as abroad.

In 2007 Rovese Capital Group became the owner of the Opoczno brand, which in turn strengthened its position among ceramic tile manufacturers not only on the Polish market, but worldwide too. It is also important to note that since 1998 Rovese SA has been trading on the Warsaw Stock Exchange. Currently, sales are separated into five geographic regions, working with three DIY distribution channels. Strong market position

Today, the Rovese Capital Group is the leading manufacturer of bathroom equipment and accessories in Europe. It owns 11 modern factories and production facilities located in Poland, Russia, Romania, Germany and Ukraine. In terms of its manufacturing capacity and output, it is the sixth largest producer of ceramic tiles in the world and the tenth in the area of bathroom ceramics. In 2015 its turnover was PLN 1.9 billion.

“We are very proud of our scale of operations, which has grown from a Polish enterprise to a European one – confirmed by the fact that 70 per cent of sales are generated outside of the country,” says Dariusz Bogoń, sales director for the Central region: Poland and the Baltic States. “What certainly differentiates the offer of Rovese

Capital Group is its complexity – a very wide portfolio which allows us to offer clients and consumers a complete range of products for equipping bathrooms, as well as ceramic tiles in the most attractive formats and diverse applications.”

Another important advantage of the company’s offer is its complete series of bathroom fittings, which are stylistically coherent and respond to the very specific needs of consumers in terms of design, functionality and hygiene in a bathroom. These include, for example, the Pure, Easy series in the Cersanit brand, or the new ceramic-furniture series designed in the urban style under the Opoczno brand.

“The group is also continuously developing new technologies and translating them into innovative products, with the best examples being the rim-free CleanOn bowls, introduced to the market in 2015,” adds Mr Bogoń. “I should also point out that our range of products destined for export is identical to the assortment produced in our factories.”

All Rovese’s products are highly valued by both clients and consumers. Nevertheless, it is true that the most popular products within both of the brands, Cersanit and Opoczno, are ceramic tiles, and make up over 60 per cent of the overall sales. Recently, there has also been a growing demand for large ceramic tiles, up to 25x75 cm.

Growth strategies

When assessing the company’s growth and development, it is obvious that the great business successes of Rovese Capital Group are in part the result of very effective and robust cooperation with trustworthy and reliable business partners and suppliers. “However, it would be very difficult to mention all of our very important trading partners, as all of our sales channels are equally important to us and we want to continue our cooperation with everyone,” stresses Mr Bogoń.

In the near future Rovese Capital Group will be primarily concentrating its attention on Eastern markets. In terms of the product offer, the group plans to develop new, larger formats of ceramic tiles and technologies; an example of this can already be seen in the 2-centimetre Solid 2.0 porcelain tiles. The company is continuously developing and expanding its portfolio and entering new product categories: for example, last year the offer was increased to include bathroom fittings, which in turn enriched the Cersanit brand on the Central market. Over the coming years Rovese will be introducing this new category to other markets. At the same time, the Opoczno brand is being developed and expanded, focusing mainly on products from high-end market segments.

“We aim to enter higher-end market segments with our products,” adds Mr Bogoń. “In Poland we are developing the central storage facility, which in turn will strengthen the availability of our products for all of our trading partners. In new products we want to mainly shift attention towards larger formats in modern design and expand the ceramics portfolio. The emerging aesthetic and colour trends, and new technologies, are a continuous inspiration for ongoing development.” n

Zakład Tworzyw Sztucznych “ArtGos” S.A.

“ArtGos” Joint Stock Company is a leading manufacturer of plastic products: toilet seats and various household goods, as well as garden, construction, furniture and kids’ accessories.

The company places a great emphasis on modern technological processes and innovation, which are demonstrated by the products that distinguish themselves from the competition as originally and modernly designed. This is possible thanks to the team of passionate people focused on the permanent progress. The company continues to invest in further development of the machine park: in modern injection molding machines and the equipment, which enables to take specialized tooling services.

The company’s great advantage is well expanded product development department involved in the design of products and molds. The company successfully executes the B2B orders.

High levels of both manufactured products and other actions taken by the company is guaranteed by the certified quality management system according to ISO 9001: 2008. The company focuses on continuous technological progress and achieves the success by offering products and services in line with the customers’ needs and expectations.

Visit: www.artgos.pl