Keep cool Iarp

kEEp Cool

Offering modern, flexible solutions in the field of commercial refrigeration, leading Italian brand Iarp is justifiably proud of its ever-growing European presence. Emma-Jane Batey spoke to marketing manager Emanuela Di Costa to learn more.

Innovative Italian commercial refrigeration company Iarp has long been associated with the very best in plug-in refrigerated cabinets. Established in 1983, Iarp merged with Epta SpA in March 2013, enabling it to become part of a larger solutions-driven family that is active across the world.

Known as ‘a true innovator’ in the commercial refrigeration industry, Iarp offers a range of efficient, effective self-contained refrigerated units that can be utilised across the commercial sector. Ms Di Costa said, “Iarp has long been famous for being totally flexible in our creation of plug-in refrigeration solutions; we can create something very special for our customers, something that is exactly what they ask for. It’s all about innovation, coupled with the fact that we know commercial refrigeration inside out. Together that means we can listen closely to our customers, understand what they need and what challenges they face, then design and build a unit that answers those issues perfectly.”

Reliability is cool

Iarp’s portfolio, particularly since becoming part of the Epta family, offers a broad range of products known for their great flexibility, innovative capacity and reliability.

The Iarp brand includes a range of plug-in, or self-contained, refrigerator units, including catering equipment, vending machines, chest freezers, supermarket equipment, scooping ice cream cabinets and upright glass door coolers and freezers. With a well-earned, well-deserved reputation as a progressive brand, all the Iarp products feature display solutions that are carefully in-tune with each customer’s needs. Ms Di Costa continued, “Our solutions are particularly flexible and are guaranteed to match each of our clients’ specific requests and to ensure they respond to the very latest market trends. Our plug-in cabinets feature the Iarp name and that represents our promise to deliver a refrigeration cabinet that covers the diverse needs of the food and beverage sector.”

Iarp’s refrigeration cabinets are available both as chillers and freezers, making them ideal for both the food and beverage demands.

Solutions are cool

Other brands in the Iarp portfolio highlight that the company is a valued partner, actively working with carefully-selected quality brands to extend its offer. Ms Di Costa explained how this approach enables the company to stay ahead of the competition as it always has an innovative solution for whatever challenge the

customer may have. She said, “These ad-hoc solutions we are able to add to our portfolio are then personalised with graphics to fully reflect the company’s image or that of the products on display. The result has a strong appeal to consumers, prompting impulse purchases. We have long been able to provide a diverse range of solutions across the F&B industry, which is certainly an aspect of our competitive advantage.”

That Iarp competitive advantage is defined by Ms Di Costa as a ‘marriage between quality and client satisfaction’. She told Industry Europe, “Our competitive advantage is demonstrated by the development of innovative technology which constantly improves the performance of quality products that are without rivals in this market segment. We are constantly driven by the logic that aims to develop innovative, sustainable solutions to optimise energy consumption and perform above client expectations. In other words, Iarp is about total, all round quality. This can also be seen in the ability of our cabinets to maintain constant temperatures wherever they are installed and at the most diverse latitudes the world over. That is what reliability means when you buy the Iarp brand.”

Support is cool

A wide range of services are also available to Iarp customers. Its quality promise is equally reflected in its after care as it is in its dedication to creating and manufacturing refrigeration solutions. Maintenance and spare parts management are always available for every type of Iarp model, with the company heavily investing in a traceability process for its plug-in cabinet serial numbers that ensures all spare parts are easy to find for any customer, anywhere in the world.

Ms Di Costa continued, “Our clients can be assured of an excellent service, supported by our competent personnel at our approved service centres and well-stocked warehouses around the world. We can ensure the best on-going performance of our clients’ cabinets and make their plug-in cabinet even more attractive for a new business season.”

As this proudly ‘progressive refrigeration cabinet brand’ looks forward to its next chapter, Iarp expects to see further global expansion, particularly as more carefully-chosen partners join the Epta family, bringing its visibility to an even wider audience worldwide.