maximising mini-speaker performance

Woodtai Enterprises is a market leader in the design and manufacture of mini-speakers for a broad range of industrial and consumer applications. Since it was founded in 1981, the company has seen consistent growth thanks to its ability to meet market challenges and provide solutions for customers who require specific characteristics. Philip Yorke reports.

Woodtai Enterprises Ltd is not afraid to enter new markets or develop new technologies in-house. The company is currently in the process of developing some exciting, new software programs to increase its innovative design capabilities and to shorten the time-to-market for its new products.

Woodtai was founded in Hong Kong in 1981 and quickly established itself as an ambitious company with an enviable reputation for innovation and quality. In 1989 strong growth prompted its move from Hong Kong to Shenzen on the Chinese mainland. This was a strategic move that was arranged in order to increase its manufacturing capacity and logistics potential. Another milestone was achieved in 1990 when the company moved its primary production site and R&D facilities to Xiamen, China.

Interestingly, Woodtai was the first mini-speaker manufacturer to operate in Hong Kong and today is the leading manufacturer in its field. Currently the company operates two manufacturing sites at Xiamen and Quanzhou, which are both located in Fujian Province. The company has sales offices in Xiamen, Dongguan and Hong Kong.

Focus on automation

With a dedicated focus on automation and sustainability, Woodtai has continued to make major investments in new technology and renewable energy systems. Increased automation will mean even greater precision and will also help the company to maintain its pole position in the global marketplace.

What makes Woodtai products unique is not only its innovative approach to providing optimal solutions, but also its commitment to the environment and best practice throughout all its operations. For example, increasing its Coil Mini Speakers from 6mm to 50mm and offering high fidelity with low distortion is a typical example of how it stays ahead of the competition. The company also manufactures advanced Tele-coils, sound tubes and bone conductors for modern hearing aids. Another strength is its ability to customise acoustics characteristics in relation to its customers’ individual requirements.

Woodtai’s key customers are to be found mainly in Europe and Japan, however its customers’ consumer electronic products are sold worldwide. As a major electronic component manufacturer and supplier, Woodtai Enterprses needs to fulfil a range of complex environmental regulations that differ from country to country. In order to

achieve optimal efficiency, the company operates a tried and tested supplier management system and strict quality control regimens at every stage of production.

Woodtai is very selective when it comes to appointing its own suppliers, who must meet the same high standards as they do.

Most of the company’s suppliers are based in China, however one of its most important suppliers is based in Taiwan and is called Fuyunn Electronic Limited.

An official company spokesperson told Industry Europe, “We are very confident of our future growth which we like to maintain at a steady rate, avoiding any dramatic spikes in our sales. Currently we are dedicated to exploring some new speaker design software, in order to increase our speaker design capability and to shorten product development time.”

Growing sports sector

The market for electronic devices in the sports sector shows no sign of slowing down. In order to cater for this fast-growing young sector, Woodtai has developed an advanced water-resistant headphone set. Commenting on the future of the electronics sector, the company said that there were two paths ahead. One would be to go for the high-tech end of the market and the other would be to opt for the compact, microelectronics market to meet the latest trends in consumer electronics.

Manufacturing capacity at Woodtai was increased earlier this year, and the company is now capable of producing over 300,000 mini-speakers and 200 to 300 thousand mini headphones and earphones every month.

For almost 40 years, the company has provided excellent product quality and customer service and thanks to this dedication to detail, the company has been rewarded with steady, uninterrupted growth. In addition, all Woodtai’s products are produced under ISO 9001 quality control standards in order to guarantee consistent quality, durability and reliability. n

For further details of Woodtai Enterprises’ latest innovative products and services visit: www.hktdc.com