December 2014 CLICK AN ICON TO VIEW OR FOLLOW OUR SOCIAL NETWORKS
by Anna Domanska
Life as a celebrity has its perks – socializing with Hollywood royalty, free clothes, travelling around the world to name a few. But for those who strive for more, singing and acting just won’t do it. Our Cover Story, “America’s Celebrity Entrepreneurs” gives a glimpse of famous names, die hard super creative brains in Hollywood that have gone past million-dollar careers to multi-million dollar business ventures. In Imminent Trend, we decided to shine light on clean energy use that is on the rise. The International Energy Agency estimates that it will soon edge out natural gas as the second biggest source of electricity, after coal, by 2016. The clean energy juggernaut sure is picking up! Green Revolution brings to you the new wave of innovation where urbanists, leaders and architects are racing to build the city of tomorrow - a smart city. Ingenuity is ageless. Bourgeois peeps inside the life story of a 24 year-old entrepreneur who made her first $1 million at the age of 17 by blogging. This issue’s luxury emporium journeys through the splendid Duble Meze bar in the Palazzo Donizetti Hotel in Istanbul, personalized, fashionable and luxurious Alma leather art, handmade wooden kayaks of Nick Schade and more. Plus: All roads lead to Jumeirah Bab Al Shams Desert Resort & Spa in the heart of Dubai, Clean energy takes center stage at the World Future Energy Summit 2015.
Anna Domanska Editor-in-Chief, Industry Leaders Magazine Industry Leaders Magazine [march 2015]
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Anna Domanska, Editor-in-Chief
Christy Gren, Sub-Editor
Priyansha Mistry, Sub-Editor
Aubrey Chang, Associate Editor
Riana Petanjek, Sub-Editor
Kevin Paul Sr. Grahpic Designer
Tony Raval Project Director
Jay Raol Project Director
Jason Miller Sr. Project Director
Richard Dean, Advertising Manager
John Hancock Head-Web Department
Le Manh Coung, Sr Sofrware Coordinator
R R Baratiya
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Julia Hunt, Magazine Production
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34 Cities of Tomorrow
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Procter & Gamble to sell 100 of their least profitable brands
Men’s Jewelry is all the rage
66 The Future of Clean Energy
America’s Celebrity Entrepreneurs
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The Blogger Who Turned into a Millionaire
From the Heart of the Desert - Bab Al Shams Desert Resort
96 Clean Energy Takes Center Stage
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Event & Tradeshows
Barack Obama President of the United States | Barack Obama celebrating net neutrality victory in a tweet “Great news: Today, the @FCC voted in favor of a free and open internet. #NetNeutrality.”
Sandy Douglas Global Chief Customer Officer & President of Coca-Cola North America | on Coke entering the dairy market with Fairlife ‘Milka-Cola’ “We’re going to be investing in the milk business for a while to build the brand, so it won’t rain money in the early couple of years. But like Simply [Coke’s premium fruit juice line], when you do it well, it rains money later.”
Marilyn Heiman Director of the Pew Charitable Trusts’ U.S. Arctic project | on U.S. proposes first rules for Arctic oil “It’s a vast improvement to have Arctic-specific rules proposed so that companies will not be operating simply as they do in warmer, more developed Gulf of Mexico.”
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Dieter Zetsche Chairman of Mercedes-Benz | On Daimler not losing sleep over Apple Car “If there were a rumor that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at night. And the same applies to me.”
Aaron Levie CEO at Box | On Amazon buying some RadioShack stores “Apparently Amazon has discussed buying some RadioShack stores. Next in the works, shipping to you via railroad.”
Lyndon Rive CEO of SolarCity | on the revolution sweeping through the US electricity industry “When you’ve had a monopoly for a hundred years, and you’ve never seen change, change may seem like death to you.”
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Standard Chartered exits global equities business, to axe 4,000 retail bank jobs
Standard Chartered is closing its global cash equities business and is also axing around 4,000 jobs worldwide at its retail banking division in an abrupt move that underscores the bank’s efforts to achieve the cost cuts. The division had struggled to make profit since the bank re-entered the segment in 2010. The London-based company has been struggling with increasing bad loans after a decade of record profits came to an end in 2013. The bank will dismantle its institutional cash equities, stock broking, equity research business, and equity listing desks worldwide. The move will lead to 200 layoffs in Hong Kong, Indonesia, Korea, India and Singapore, part of the 4,000 job cuts, half of which were done in the last three months of 2014, with the remainder expected during 2015, the bank said According to the bank statement, the exit from the equities business should deliver about $100 million in savings in 2016. Last year, Standard Chartered said it would aim for more than $400 million in cost cuts as it seeks to reverse a plunge in its profit growth that has put pressure on Chief Executive Peter Sands. The cost cuts in the retail banking sector will generate cost savings of around $200 million in 2015, half of the total savings determined by Sands as crucial to turn the bank around.
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Schlumberger to cut 9,000 jobs due to crude oil collapse
World’s No.1 oilfield services provider, Schlumberger Ltd said it will cut 9,000 jobs because the collapse in oil prices have forced petroleum companies to cut drilling budgets. “In response to lower commodity pricing and anticipated lower exploration and production spending in 2015, Schlumberger decided to reduce its overall headcount to better align with anticipated activity levels for 2015,” the company said. Schlumberger had announced in December 2013 that it would take charges amounting to US$1.77 billion (RM6.31 billion) in the fourth quarter. These include a $296 million charge for the 9,000 job cuts, a $590 million impairment charges related to its seismic business due to a restructuring compelled by lower prices, $472 million Venezuela currency devaluation and a $199 million write-down of oilfield assets in Texas whose value has fallen due to lower oil prices. The company revealed the job cuts owing to sharply lower fourth-quarter earnings in the wake of a more than 50 per cent fall in oil prices since June. The job cuts account for nearly 8% of Schlumberger’s 120,000 global workforce. Schlumberger, which also provides drilling technology and equipment, reported a fourth-quarter profit that beat Wall Street estimates for the tenth straight quarter. Revenue increased 6 per cent to US$12.64 billion, mainly helped by an 18.5 per cent jump in revenue from North America. The company revealed the job cuts owing to sharply lower fourth-quarter earnings in the wake of a more than 50 per cent fall in oil prices since June. The job cuts account for nearly 8% of Schlumberger’s 120,000 global workforce. Schlumberger, which also provides drilling technology and equipment, reported a fourth-quarter profit that beat Wall Street estimates for the tenth straight quarter. Revenue increased 6 per cent to US$12.64 billion, mainly helped by an 18.5 per cent jump in revenue from North America.
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New Japanese hotel will be operated almost entirely by robots
Japan is set to open a hotel that claims it will eventually be staffed almost entirely by humanoid robots. The Hen-na Hotel is scheduled to open inside the Huis Ten Bosch theme park in Sasebo, Nagasaki in Japan. The two-story hotel Henn-na, which means Strange Hotel in English, will operate under the motto “A commitment for evolution.” The Hen-na Hotel will initially feature three actroids, or robots that are designed in the human likeness to work as receptionists and have engaging conversations with human guests. Four porter robots will be on hand to help guests’ carry luggage to their rooms. Actroids will also clean the hotel, staff the cloakroom and also serve food in the restaurant. The actroids were developed by Osaka University and manufactured by the Japanese robotics company Kokoro, with the first version releasing in 2003. Most actroid robots bear the features and mannerisms of a young Japanese woman. The robots will be able to speak Japanese, Chinese, Korean and English, make hand gestures and determine a customer’s mood on the basis of their facial expressions. According to the company, the features will help make Henn-na the most futuristic low-cost hotel in the industry which includes facial-recognition technology for accessing guestroom doors. The amenities offered in rooms will be kept minimal and guests can request items via tablet when needed. Instead of using airconditioning, a radiation panel will detect body heat in rooms and change the room temperature. The hotel will also use solar power and other energy-saving features to reduce operating costs. The park plans on opening the first phase of Henna-na on July 17 with 72 rooms followed by another 72 rooms in the second phase, which will be completed in 2016.
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Procter & Gamble to sell 100 of their least profitable brands
Cincinnati-based consumer products major Procter & Gamble recently announced that they are planning to sell off majority of a 100 brands by summer for a consolidation in various segments they operate in. The company made the announcement during the Consumer Analyst Group of New York annual conference in Boca Rato. Chief Financial Officer Jon Moeller said that the company’s decision would account for a decrease in annual sales by 14 percent (nearly $11.5 billion) which is more than its original estimate of 10 percent. He also gave information about the effect of the brand consolidation strategy on sales and profits of the company. The latest move is the largest ever consolidation announced by the company. P&G will exit certain segments and could as well spin off some of the segments by July 2016. P&G had already sold Duracell and Iams, MDVIP concierge physician service and Avril Lavinge fragrance license among others. Other brands it plans to sell include Wella, Braun, Camay soap and Scope. Duracell batteries, which makes up $2.6 billion in annual sales is the company’s largest sell-off. Warren Buffet’s Berkshire Hathaway firm will be acquiring that brand. After the latest move, P&G will be managing nearly 65 brands in 10 categories. Most brands will be market leaders in their segment, or will be among the key performers for P&G. In 2014, Procter & Gamble reported $83 billion in sales and registered $11.6 billion in net profit.
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Apple to invest €1.7 billion in two green data centers in Europe
US tech giant Apple announced a €1.7 billion plan to establish and operate two data centres, powered entirely by renewable energy. The facilities will be located at County Galway of Ireland and another one at Central Jutland in Denmark. The US based consumer technology group said the centers are particularly meant for supplying power for the online services such as iTunes Store, App Store, iMessage, Maps and Siri for customers across Europe. In Europe, Apple supports nearly 672,000 jobs in which 530,000 jobs are directly related to the development of iOS apps. After the App Store debuted in 2008, developers in Europe have earned more than €6.6 billion through the worldwide sale of apps and in-app purchases. Similar to other Apple data centres, the new centers will operate entirely on clean, renewable energy sources. The tech giant will also consolidate with local partners to build additional renewable energy projects from wind or other sources to provide power in the future. Both the data centres will cover around 166,000 square metres each and are expected to go online in 2017. For the project in Ireland, Apple will use the land that was earlier used for growing and harvesting non-native trees and restore native trees to Derrydonnell Forest. The project will also provide local schools, outdoor education space as well as a walking trail for the community. In Denmark, Apple will quell the need for additional generators by basing the data centre adjacent to one of Denmark’s largest electrical substations.
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Britain’s electronic spying agency, along with the U.S. National Security Agency reportedly hacked into the computer networks of a Dutch company to steal encryption keys used to protect the privacy of cellphone communications to spy on mobile phones worldwide, according to new documents provided by the former NSA systems administrator Edward Snowden. The news comes in the form of a new report from The Intercept. The documents were provided to the website by whistleblower Edward Snowden. UK’s Government Communications Headquarters (GCHQ) and the NSA apparently permitted the agencies to monitor a large portion of data mobile and voice communications around the world without valid permission from governments and telecom companies, according to the report. Gemalto officials told the website they had no idea their networks had been allegedly hacked by the US and UK spy agencies. Even The Intercept provided no evidence of any monitoring against U.S. customers of those providers. Experts say
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NSA and UK agency hack Gemalto to secretly monitor cellphones it a major compromise of mobile phone security. Previously, former agency officials have defended using spying techniques to further surveillance capabilities, saying the U.S. needs to snoop on terrorists and U.S. nemesis who makes contact on the same networks as everybody else. According to The Intercept, UK’s government’s hackers targeted Gemalto engineers around the world much as the U.S. often condemns Chinese government hackers of attacking the western companies, stealing documentations that brought hackers into the company’s networks. In June 2010, UK’s Government Communications Headquarters (GCHQ) intercepted almost 300,000 keys for mobile phone users in Somalia. During the same time, GCHQ successfully intercepted keys used by wireless network providers in Afghanistan, Yemen, India, Iran, Serbia, Iceland and Tajikistan, according to the documents given to The Intercept.
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Cities of Tomorrow According to the National Resources Defense Council, between now and the year 2050, urban development will keep on climbing: 89 million homes and 190 billion square feet of retail and other nonresidential space that will be built in the U.S. alone. Cities will need to be taller and denser. Building city of tomorrow or smart city is the best way to accommodate a populace of more than 9 billion worldwide. With more than 70 percent of world population living in urban areas by 2050, it’s going to be an awful proposition: minimal green space for the ever increasing urban sprawl. The concept of building a city of tomorrow significantly affects how and where we live and interact with our surroundings.
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SONGDO, SOUTH KOREA The term “smart city� is not a new concept to us. Songdo also known as Ubiquitous city or U-city in South Korea is the poster boy of what a smart city looks like. It was built from scratch in 2005 with more than $40 billion poured as investment into its creation. It finally opened in 2009, astounding hundreds of architects around the world. Songdo has sensors planted all through the city to monitor everything, from temperature to traffic patterns to help alert the inhabitants of what their day is going to be like, to escalators that move only when someone is one them. More like an internet of things concept? Yes! Instead of having garbage trucks collect waste, trash is automatically sucked out of each house into a local system and then it is further used to make compost. Schools, homes are equipped and connected with telepresence, which allows inhabitants to control heating systems as well as locks. Telepresence also offers video conferences, a much more tech-savvy way of delivering government services, health care and education. Buildings are designed to be eco-friendly and sustainable. The smart city itself is designed around open spaces. The digital mastermind behind the U-City is Cisco, which is supplying all networkbased technologies for its infrastructure. The city of the future is due for completion in 2016, and will soon be home to 65,000 inhabitants, in addition to 300,000 workers. Songdo is a brilliant example of what a city of the future could look like, and is perhaps on the very cutting edge of this revolution. But, what makes a city of tomorrow? How do we build a one? And how will it affect the inhabitants and the businesses?
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A VERTICAL CITY FOR SUSTAINABLE LIVING Smart cites leverage new technologies, infrastructure, planning techniques and design to create of what can be best described as a city that acts as a living breathing organism that can communicate with its inhabitants and within itself. Architects Kenneth King and Kellogg Wong have sketched out the concept of “vertical city� in their latest book that is even denser than the fictional city of Gotham. It has shown a ton of skyscrapers, in addition to parks, schools, hospitals and restaurants at upper levels. Basically, it’s a complete ecosystem up in the skies. Here is how King and Wong characterize the innovative idea: High-capacity, high-efficiency ultra-tall structures will occupy a minimal car-free, pedestrianfriendly land. The vertical city will have self-sustaining infrastructure, buildings, and all the services necessary for improving living, working, sports, cultural, recreation, and leisure aspects of life for the inhabitants. The vertical city is riven into multiple levels. Close to the base is a raised multilevel podium reserved solely for pedestrians and bikes. Below, cars are consigned to circulation and parking. Above, is a first level that contains utilities and necessary infrastructure like water, sewer, and power storage plants. Further up, comes the street level with entrances to all the buildings. Further up are the sky lobbies with supporting/extension connection that would encompass town centers for shopping, socializing, exercise and drinking. The building is comprised of multiple towers each as high as one mile. The surrounding space is meant for farmland, which produces food, and also acts as a cradle between future vertical cities and the existing urban centers. The tall towers generate their own energy using renewable sources, and even future materials like grapheme and bioconcrete, in addition to mechanical innovations like rope-less elevators that can go to astounding heights.
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MASDAR, ABU DHABI Masdar, is a city in the heart of the desert of Abu Dhabi in the United Arab Emirates. It has been envisaged to be one of the most sustainable city on the planet Earth. It has solar power stations and wind farms providing energy and aims to be a carbon free city. Not many know this, but it is also a hub for clean-tech companies. Everything in the multi-billion dollar city of Masdar, from its water to waste is measured and monitored, becoming the ultimate source of data. It has pedestrianfriendly and car free streets. Masdar is also experimenting with a network of electric driverless podcars. It will have personal rapid transit that will run 6m under street level across the city. Norman Foster’s firm of architects has designed the buildings in Masdar. It will eventually be home to 40,000 people, with more than 50,000 commuting daily. In Japan, the construction industry is using new technology like drones into building the infrastructure of the future. Leading the change is Smart Construction. Worldwide, new cities like Sangdo, Masdar and the one proposed by King and Wong are being built, while those that we have lived in are being upgraded for tomorrow. For some, a smart city is all about data and analytics used for easing traffic congestion, or providing inhabitants better, improved information. While for some, it is all about creating a greener, efficient city.
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SMART LIVING-CONNECTED LIVING DIY sensors, smartphones and apps are tools that can help us solve our city problems and create cities of tomorrow. A new DIY sensor and app called Don’t Flush me can single-handedly solve New York City’s water issues. Every time there’s heavy rain, raw sewage is sucked into the harbor at a rate of about 27 billion gallons annually. Don’t Flush me, which using an Arduino processor can measure water levels in the sewer that overflows and notify in the smartphone app, when it is safe to flush. Egg, a sensor network can alert people on problems that are often latent to our eyes. According to an estimate, two million people die annually due to air pollution. With cities getting even denser, the problem is more likely to get worse. Egg compiles data on the air quality, sending readings to people on green gases, carbon monoxide and nitrogen oxide. Such data can help cities control pollution levels, which is just a start. With the advent of internet of things, it is even more likely to create sustainablesmart living for the inhabitants. Today, firms like IBM, Intel, Microsoft and Cisco view smart cities or city of the future as gold that not only empower technology firms, but also its inhabitants, allowing them a say in how the city will look, solving a range of problems, right from traffic congestion to air pollution. Siemens is using drones to conduct surveys work in one of the largest urban development projects in Europe. Data collected from the drones will help identify which buildings can be built to be made more sustainable. In Stockholm, California and Singapore, IBM is accumulating traffic data and using it via algorithms to predict where traffic jam will occur in the next hour. In Rio, NASA style control rooms have been built where data is sucked up from sensors and cameras put all over the city. IBM is currently working on developing 2,500 smarter cities projects and has even trademarked the term “smarter cities”. It’s nice to see that tech giants are using a more corporate-led approach to city management and solving our problems creating efficient, cities of the future. Industry Leaders Magazine [march 2015]
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Men’s Jewelry is all the rage Cufflinks are used to attach French button cuffs and can also be used as a form of jewelry for men. Alice Walsh, founder of the London based accessory brand Alice Made This, was focused on making a little line of sleeve fasteners made of metal, copper and steel that praised the best of British assembling and materials, yet with a quite design-led twist. Fast forward in 2015 and she sells an array of cufflinks that include industrial electroplated pieces – tie and lapel pins, studs and cufflink sets – in 24ct gold and pure rhodium. This collection includes cufflinks in various designs, made out of different metals. She even sells tie pins that stand out, under the same brand name Cufflinks are heading beyond the classics now. For men, cufflinks could be like wearing one’s art on their sleeve, just like those royal courtiers. These come with circular lapel pins that are again well manufactured and thoughtfully designed just
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for the filigree jewelry that men can show off. Ties and watches are now not the only way men should look fabulous. It seems like they have found a new way to express themselves, surprisingly with stylish men’s accessories that make a subtle but strong statement. Augustine cufflinks in shiny rose gold (£315) circular lapel pins (£240) inverted conical Lucas (£95) sleekly tri-faceted Thomas version (£160)
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Presenting you the finest Meze Istanbul is appealing to not only the globetrotting population but also to a lot of foodoholics around the world. The food on its streets and in its restaurants is characteristic to its rich culture, preserved from ages. The chefs here employ the art of making meze, the arrangement of little dishes that, alongside a warm bread and good conversation, make up a quintessentially Turkish supper. The streets are lined with an array of exquisite spice selling stores (or Bazaars). Saffron, sumac, dried mint and smoked chili are all the herbs that go into the making of the fine meze in Istanbul. To begin, a range of cold meze, herb-spiked rice loaded onto vine leaves and seasoned with sour cherries; fragile, web-like stuffed courgette blossoms and a mixed greens of slashed herbs and walnuts with sparkling pomegranate seeds. The flavors blend exotically with Turkey’s traditional, most popular brand of, Yeni Raki, the fuel for limitless bonhomie. The
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hot meze includes various kinds of meat filled dumplings, and butter to blend in the aroma of vegetables such as onions, tomatoes, used in the making. This is sometimes garnished with a special smoky aborigine purĂŠe. The Duble Meze Bar in the Palazzo Donizetti Hotel and the Nar Lokanta, Armaggan Nuruosmaniye are two chic top-floor restaurants with a rooftop terrace that find themselves on the mustvisit this place list. The Duble Meze Bar even offers a splendid view of the Golden Horn from across the Pera. So get your glass of raki, already.
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Everything Leather
Here’s presenting you the bespoke leather maker, Alma who is the founder of the unique styled leather making company and takes requests for customizing anything from tiny key chains to big buildings. The company creates personalized iPad cases (from £50), travel trays (£160), suede cushions (from £30), leather coasters and key rings (both under £5) – to more prodigal requests like the red crocodile golf bag, or the moulded-leather walls. Alma can do it all.
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The manufacturing unit is based in Whitechapel, east London, in a 1,550sq m factory which also has a library of 100 styles of leather in 700 colours. What is even more fascinating is the fact that the world’s first leather-clad building, the Qatar National Convention Centre, which is built out of 7,500 individually cut mosaic pieces was the $1.2bn project executed by none other than Alma’s bespoke leather company. Pieces range from sofas and chairs (from £3,000) to tables, such as the console requested by one of the clients, in four colours of stingray (£8,000). Alma claims to customize pretty much anything with her leather art services. Be it a skirt or a house wall, anything would be an understatement for Alma.
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Posthumous Display of Art Mazzoleni London is featuring the abstract art and creations made by the late Milanese artist Agostino Bonalumi, to cater to the rising interests among international collectors and museum goers. Postwar Italian art is becoming so cult among museum lovers these days that it could be consider utterly glorious to be indulged in the rare examples of Bonalumi’s work. His creations marked the setting of the ultimate trend in Italian Art, with some of them pedestaled at the Peggy Guggenheim collection in Venice and the Walker Art Center, Minneapolis. What is so special about Bonalumi’s sculptures and paintings? Bonalumi, with the help of a process he called “estroflessione” (extroflection), fitted dynamically shaped objects to the rear of his paintings to give them the threedimensional look. He used various angles, light reflection techniques and studied shadows to produce such rare sculptural pieces.
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Nero (1969) and Rapporti (1978) exhibit his inventive utilization of fiberglass for substantial scale structures. Bonalumi’s use of extroflection finds an almost moving impression of the Grigio (1996) sculpture, which is made purely out of an acrylic canvas. Other arts include Blu (1993) and Rosso (1968) and his bronze inspired series, Bronzo (1967-2006 and 1969-2007).
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Let’s ROW! Kayaking is an essential for great water bimbles, especially for travelers who lust for a slow and steady rowing in the middle of the lake. Not to forget about the specially crafted, wooden, and smooth boats that help us propel further on our serene river journeys. Designer Nick Schade of Guillemot Kayaks, has been in the business of furnishing well crafted, high performance sea kayaks for about two decades. His loyal customers come from various parts of the world; from the rowers of Vienne River in Charente to the rocky coasts of Maine and the crystal clear waters of Milford Sound, New Zealand. The art lies in the ability to hand-fit hundreds of pieces of wood to make one kayak. The
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surface of the deck, along with other elements of the kayak are furnished out of red cedar, sometimes marine plywood to give it that extra pelagic touch. Whether you are in high seas or calm inlets, these kayaks are sure to give you the feel of a beautifully laminated vessel that is so responsive that you enjoy kayaking like nothing else. For all-around performance, the Guillemot ($15,000-$30,000) with its shallow V bottom and hard chine is the ultimate choice. Other boats include the Night Heron ($15,000), which has been constructed out of stitching and gluing, to give it an elegant design. Oars can also look at the Rough Coot dinghies ($10,000-$16,850), canoes ($10,000) and sculptural Petrels ($18,150-$28,850) for shielded waters that round out the offerings.
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The Future
of Clean Energy Let’s assume that human civilization will live for another 1000 years, then we will inevitably land at a 100 percent renewable energy framework. Whatever you accept about the existing reserves on the planet and undiscovered sources of fossil fuels and other flammable or radioactive minerals, they will in the long run be depleted or excessively costly to extract. Policymakers regularly go about as though we had that sort of time. Tragically, we don’t. As the field of science unmistakably shows, CO2 and other greenhouses gas (GHG) emissions must crest and start to decrease in under a decade if we are to meet the target of staying underneath 2°C of worldwide mean temperature climb, the target to which the 192 member administrations of the United Nations Framework Convention on Climate Change (UNFCCC) have submitted themselves.
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As the new Intergovernmental Panel on Climate Change (IPCC) Report on climate change released recently unmistakably shows, much else besides 2°C, and human civilization as we know it (also whatever is left of the biosphere) is in a bad position. In this way, the question regarding a 100 percent renewable energy future gets to be not “if?” yet “how?” and in particular, ‘how fast would we be able to do it?’ and ‘what amount of will it cost?’ It doesn’t cost the world to save planet Earth, said IPCC Working Group III co-seat Ottmar Edenhofer when uncovering the mitigation portion of the IPCC Report in Berlin in April. Meeting stringent atmosphere focuses on the premise of what we know now will cost some place in the region of .06 percent of yearly GDP development for whatever is left of the century and that is not including the lives that will be spared or a great part of the atmosphere harm evaded; nor does it consider the sensational diminishing in wind and sun based costs in the last 2-3 years. Be that as it may most likely renewables can’t do it all alone? While you will discover no deficiency of experts who will say that renewables can’t completely control our energy framework, you see valuable little examination to back these statements. One by and large hears something like, what do you do when the sun doesn’t sparkle or the wind doesn’t blow? And after that on to tout their most loved innovation, whether it be atomic, ‘clean coal,’ carbon capture and storage (CCS) or some other variety on the energy system that has gotten us into this chaos in any case.
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They overlook that hydro, biomass, solar thermal, and geothermal are not as variable as are wind and solar PV. They overlook that Brazil, Norway and New Zealand are about at a 100 percent renewable power supply, and that Denmark, Sweden and others are as of now moving in that course. They overlook that with more extensive grid coverage and solid interconnections, power can be moved about effectively, and they overlook the development of home owners and organizations moving progressively towards independence, basically through the utilization of solar PV and other little scale innovations whose expenses have descended drastically lately. With sufficient stockpiling (pumped, compressed air, batteries, fuel cells), sufficient dispatchable renewables, and energy efficiency, energy conservation, grids and demand management systems, it is absolutely attainable to power our economy totally on renewable enery, as different reenactments in distinctive parts of the world have indicated. Further, in the spots with vast RE penetration, for example, Denmark, you see a much more prominent part for power in the general energy framework for transport as well as for warming also. The truth of the matter is, a 100 percent renewable energy future is in fact plausible, and at low or no expense to GDP, particularly when you consider the fuel investment funds included for most economies AND the fundamental evacuation of the $650 billion/year or somewhere close with subsidies to fossil fuel generation and utilization. The question is whether it is politically practical. Industry Leaders Magazine [march 2015]
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We truly do just have an exceptionally restricted time to act before climate change moves from terrible to calamitous, taking choices out of the hands of governments and place first in the hands of the emergency services, and at last, the military. The higher capital expenses of putting resources into a renewable future now will be more than paid again by fuel reserve funds down the line, also the various reserve funds from diminished consumption on refugee camps, embankments and putting out fires. The question is not whether we can manage the cost of it. We unmistakably can’t manage the cost of not doing t, furthermore we don’t have much time. Individuals don’t put resources into an industry to save the world or promote a certain cause; they contribute on the grounds that they accept the sum they put in will eventually be come back to them as a much more noteworthy total. We’ve got to burn through cash to profit and, regarding the matter of clean energy, there is a ton of cash to be made. Here are a few reasons clean energy investment will continue with its positive in the coming years.
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Clean energy investment has been and continues to rise Lately buzz around clean energy investment has dramatically climbed. According to industry reports detailing the global clean energy industry’s solid 2014 investment results, investments beat expectations. While 2004-2014 saw an extended recession and high unemployment for the economy worldwide, clean energy investment grew five-fold amid those 10 years, up from $60.2 billion in 2004 to an amazing $310 billion in 2014, as per BNEF. An intermediary for this positive trend has likewise been the consistent development of U.S. funding interest in cleantech, up from $893 million (3.8 percent of total U.S. venture investment) in 2004 to $4.367 billion (14.9 percent of total U.S. venture investment) in 2013, as indicated by Clean Edge Inc. With a solid start in to 2015, these trends will continue for years to come. Let’s take a look at the transactions that have effectively occurred in the first weeks of this current year: $250 million interest in U.S. residential solar by Morgan Stanley $350 million agreement between JP Morgan and SolarCity $195 million arrangement between Investec and SunRun Over $1.5 billion in investment by Google in different renewable energy ventures For further backing of this trend, Deutsche Bank, among others, is bullish on solar investment’s 2015 prospects. Industry Leaders Magazine [march 2015]
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Wind and solar energy costs keep on dropping abruptly As indicated by Lazard, the levelized expense of energy(LCOE) for solar and wind energy have diminished 78 percent and 58 percent, respectively, since 2009. It goes without saying that is ginormous. Likewise, as indicated by BNEF, expenses of solar PV modules have fallen in accordance with an experience curve subsequent to 1976, i.e. costs have declined by 24.2% with each multiplying of combined limit, and there are no indications of this pattern losing steam. As expenses of wind, sun powered, and different forms of clean vitality decrease, improved monetary viability will probably prompt development in clean energy venture.
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Clean energy interest in developing nations is growing explosively, and it just getting started As expenses drop, renewables guarantee to catch and get to be considerably more alluring in the developing nations. In 2014, development in clean energy venture was most prominent in a little example of developing nations that hold a percentage of the world’s biggest populaces, in particular Brazil, China, and India, where development was 88 percent, 32 percent, and 14 percent separately. India got a vote of backing from President Obama when he resolved to help fund India’s yearning objective to increase solar capacity by 33 times – an objective which will require $100 billion in worldwide investments through the following seven years. Among the numerous reasons clean energy assets are perfect for creating countries are: Many of these nations need infrastructures for vast, conventional power plants; and, distribution generation (like rooftop solar) requires far less infrastructure; Many developing nations are at sunny, equatorial latitudes, which are perfect for solar power; and Industry Leaders Magazine [march 2015]
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In regions characterized by energy poverty, upscaling use of renewables is far less politically delicate in light of the fact that there are not established fossil-fuel lobbies battling to safeguard the status quo. As renewable energy gets to be progressively popular in the developing nations, worldwide clean energy investments ought to profit.
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Guaranteeing policy advances for clean energy incorporation U.S. and global policy momentum is drifting to the making of a worldwide economy that is progressively positive to renewable energy integration. This additionally looks good for development in clean energy investment. In 2014, the United States and China – the world’s two biggest economies – marked an accord in which every nation consented to quicken the appropriation of renewable energy. The Environmental Protection Agency’s proposed Clean Power Plan – which could constrain carbon emissions from existing force plants surprisingly – is an alternate guaranteeing strategy progression for clean energy. To meet these new prerequisites, utilities will need to progressively turn to clean energy tools like renewables and vitality effectiveness, further driving demand and development in these areas. Besides, President Obama’s recent State of the Union address recognized environmental change as the single most prominent danger to future eras, flagging an accentuation on climate policy.
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Nations around the globe are now seeing the profits of clean energy adoption Positive experiences from nations seeking after clean energy integration demonstrate the reasonability of upscaling renewables, and in addition give inspiration and diagrams to others to take after. For instance, Germany is experiencing a noteworthy energy change far from centralized, fossil-fueled power, and shows a nation that is proactively seeking after renewables integration can encounter monetary profits. On top of improved grid dependability, Germany has additionally seen enhanced employment and macroeconomic conditions. Denmark which as of late is seen as the most obvious nation for business is proactively transitioning to a power sector ruled by clean energy; wind generation now gives around 30 percent of the country’s power. As more nations increase clean energy while keeping up solid economies, clean energy investment should grow. While 2014 was a particularly solid year for clean energy investment, it was more like a sign of what is to come. Clean energy has unmistakably been drifting upward at an amazing rate. Money has and will keep on being made through the business in 2015 and years to come.
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Cover Photo courtesy: Christopher Ferguson 066
Industry Leaders Magazine [march 2015]
America’s Celebrity Entrepreneurs Celebrities moonlighting as entrepreneurs has turned into a glitzy trend in the past few years. Let take a look at some of these celebs turned entrepreneurs who have joined the fray with their own star-studded investments. In the past, celebrities used their stardom to get free things. Then, they got paid to endorse the products. But, these days more and more celebrities are hopping on the entrepreneurial bandwagon, by taking equity stakes in companies as opposed to paychecks, leveraging their fame to make early-stage investments, or sometimes even launching startups themselves. In 2004, rapper 50 Cent collaborated with Glacéau Vitaminwater, which offered him a minority stake to sign on as spokesman. When Coca-Cola purchased Glacéau for $4.1 billion in 2007, the purchase price earned 50 Cent around $200 million, an amount that is reportedly worth 10 times more than what he made selling records at the point of time. A lot of celebrities are taking up on actual startup reigns, stepping out of their comfort zones to start their businesses or by just investing in early, promising startups. It includes Gwen Stefani, Chris Noth, Clint Eastwood, Kate Walsh, Robert De Niro, Leonardo Dicaprio, Ryan Seacrest, Kim Kardashian, and Justin Beiber who have joined the fray with their own star-studded investments. As more and more celebrities are moonlighting as early investors and entrepreneurs, let’s take a look at some of the best A-list entrepreneurs who’ve made a name for themselves both on and off screen.
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Ashton Kutcher The actor might be best known for playing dim-bulb characters, but he talks about investing as if he was an entrepreneur straight out of Stanford. He’s become a Godfather of the celebrity investors, investing in the highly complex and ultra-competitive start-up scene. Before he co-founded his venture capital firm A-Grade Investments, Kutcher invested solo in Skype, FourSquare and Spotify and a few more tech startups that tickled his fancy. The solo investments put him in the center on the map of the startup scene, and has since become a darling of Silicon Valley. Most of the companies he invested in are the ones that solve realworld problems. Kutcher, 34, has had a successful career as an avid tech investors and has poured about $100 million in 41 companies so far, including Blekko, Flipboard, Uber, Fab, Dwolla, Zaarly, Milk, Optimizely, Nowmov and Path through his venture capital firm. A natural technophile, he uses products from all of the companies he invests in, including AirBnb, a community marketplace for people to rent our lodging that was recently valued at $1 billion. Holding a large influence on Twitter, all his startups attract a substantial amount of buzz, taking community engagement for each startup to the next level.
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Jessica Alba Five years ago, if someone would have asked Jessica Alba of moonlighting as an entrepreneur, she would have laughed at the idea. Today, her startup, The Honest Company, which she co-founded with Sean Kane, Christopher Gavigan and Brian Lee in 2012 has evolved from a grassroots, gritty idea into an eco-friendly, nontoxic home products brand valued at $1 billion. Alba, 33, became an entrepreneur out of necessity. Pregnant with her first child, the actress read the book Healthy Child Healthy World and realized how challenging it would be for an average mum to keep her house toxin free. The Honest Co. is a website that makes and sells eco-friendly, nontoxic baby and family products offers monthly deliveries of nontoxic diapers and cleaning products to new mums. The three-year-old startup, earned a staggering $150 million in 2014. With the $70 million round of venture capital funding in August 2014, adding to the $52 million and $25 million in previous funding rounds, the Santa Monica, Calif.-based company, which employees around 250 people is now all set to go public.
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Jessica Simpson Her phenomenal voice may have made her famous, but she’s made herself filthy-rich. The pop-star-turned fashion mogul owns the brand Jessica Simpson Collection that covers over 30 product categories, selling oodles of shoes, jewelry, handbags and sun glasses and is apparently over worth $1 billion. Her laundry list of achievements keeps on burgeoning, making her one of the most successful lifestyle brand owner in the market. Simpson credits her billion-dollar empire to her fluctuating weight. She is a spokesperson for Weight Watcher, the face of BeautyMind skin care, and a mentor on the reality TV competition Fashion Start. Jessica Simpson is tasted success across fashion, beauty, and television. What is it that this billionaire entrepreneur can’t do?
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Justin Timberlake Justin Timberlake is famous for a lot of things, including his croony love ballads and seductive dance tracks and his role as Sean Parker, founder of Napster. His entrepreneurial aspirations go beyond the music industry. Over the years, the award-winning singer has added quite a few ventures to his ever-expanding list of investments. He has invested in several startups, including Miso Media, a revolutionary app development company, Stipple, an online photo labeling tool. One of the busiest man in the celebrity-entrepreneurial scene, he is also the co-owner of MySpace, high-end tequila brands, a chain of Southern Hospitality BBQ restaurant, golf course, professional basketball team and a fashion line ‘William Rast’ sold exclusively through Bloomingdales. His business ventures are spread in and out of the world of music. His record label, Tennman Records is known for talents like Frescol, Esmee Denters, and Matt Morris.
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Will.i.am One of the founding members of the iconic hip hop band Black Eyed Peas, is one of a kind technopreneur bridging the gap between creative and corporate worlds as a tech-education activist, product designer and a futurist. Not known to many, will.i.am owns a founding stake in Beats Electronics, has invested in five Israeli startup companies as well as Twitter and Tesla with angel investor Ron Conway. The Grammy Award winner and jet-setting millionaire found TRANS4M conference and benefit concert during the Grammy week to support underserved communities, design and built supercars, promote STEM and Arts in American schools. His creative genius can be seen everywhere. He recently launched the self-funded i.am+ consumer electronics business, is serving as Intel’s director of creative innovation, he is the brains behind Coca-Cola Company’s EKOCYCLE recycling project. Much to the confusion of many tech experts, he’s a major player in the consumer electronics scene.
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Other notable celebrity entrepreneurs who put their money into successful ventures outside of the glamour and entertainment industry include Jay-Z with record label Roc-A-Fella and a few more ventures, Bethenny Frankel of Skinny Girl products and Gwyneth Paltrow with Goop.
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The Blogger Who Turned into a Millionaire
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Welcome to Ashley Qualls’s life, a blogger who turned into a millionaire in what seems like an overnight. This young millionaire who is the head of whateverlife.com was only 14 when she decided to expand her online base into a website that is worth millions today. Ashley Qualls was born on 4th June 1990 in Detroit, Michigan and lived with her mother Linda LaBreque and younger sister, Shelby in a one bedroom apartment. The twist in the story? Ashley was just 14 when she launched whateverlife.com to pursue her hobby of portraying graphic designs and pictures and later even gave out free HTML tutorials and Myspace layouts on her website to people of her age who wished to learn graphic designing. All the revenue came from various advertisers, one of them being the American telecom company, Verizon Communications.
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Ashley had the idea of sharing interesting and fun things instilled into her ever since the beginning of this entrepreneurial journey. Whateverlife.com has an outright meaning attached to it – for whatever life you lead and claims to take great strides in fulfilling the idea. Nearly 7 million individual visitors, with 60 million page views, frequented this website on a monthly basis at a time when Qualls was just 17. This audience is larger than Seventeen, Teen Vogue, and Cosmo Girl’s visitors put together. At the same age she even sought to obtain emancipation and gained the status of an adult which freed her from laws pertaining to minors. To this Ashley Qualls even responded by saying on her MySpace.com page: “I have lived a lot in the past three years and have only a few things to say about it. There is always so much to learn.”
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Ashley Qualls provides full proof of ingenuity being ageless and is a living evidence of the meritocracy on the internet. Despite being approached by buyers at the age of 17, who went out of their way to flatter her with a $1.5 million offer for her young company and a car of her choice, she chose to refute it by claiming she did have a license yet. Funny isn’t it? The only way Ashley’s websites gains any revenue is from the advertisers, who prove to be the very significant source of her website’s funding. Her Myspace layouts are freely available for the taking.
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Ashley worked with the simple idea of allowing girls to have what they would really want to have on their Myspace profiles- a way to personalize their Myspace pages. Her website worked by letting girls cut and paste HTML codes of beautiful layouts of hearts, celebrities, stars , flowers, etc. from whateverlife.com onto their personal pages. This allowed followers to customize themselves with new looks on their Myspace pages every day. It is funny how the idea of naming the website ‘whatever life’ came about. It was almost in a moment of frenzy after losing in a video game , when Qualls shouted out “Whatever Life” and thought that would be a great name for her website because she wanted to live like there is no tomorrow.
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In September 2006 she purchased a two-story, four-bedroom house located in a fenced-off subdivision in the community of Southgate for $250,000, paid in cash. She currently works in the basement of this house. This beautiful office is designed entirely in pink, reflecting a teenager’s idea of a workplace. One fine day Ashley’s lawyer arranged her meeting with the former COO of ePrize, Robb Lippitt. Thereafter, he became Qualls’s mentor and funnily her $200-an-hour consultant. He was aware about the fact that Ashley was running her business like a piggy bank but never failed to notice her sharp instincts.
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Ashley did not want whateverlife.com to stay dependent as a tools site for just Myspace.com so she started creating new designs compatible with other websites and even phone displays and wall papers. This propelled her further into the multifaceted online career. Ashley is the living proof that you do not need a rich daddy to dream big and become something for she had absolutely no contacts , no wealthy unless or aunts, or cousins sitting in the Silicon Valley , cashing in on millions of dollars. She still recalls the days when she had to overhear arguments about unpaid bills. Ashley used to be na誰ve and trusted people beyond limits which lead her into buying her brother a used car; the same brother who later filed (then withdrew) a petition to become her conservator.
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Ashley today claims that this journey as an internet entrepreneur has taught her not trust easily, be bold and be careful. Apart from employing her mother, who never even attended college, she employs several young people from around the world.
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Jumeirah Bab Al Shams For those seeking a unique desert experience, Dubai’s year round pleasant climate, with sunny blue skies and warm temperatures, golden sandy beaches and glimmering water promise more than an oasis of relaxation. Bearing resemblance to a fort, and effortlessly blending into the dunes of Dubai, Bab Al Shams Desert Resort & Spa is a tonic for escapists in quest to heartily indulge their 1001 Arabian Nights fantasies. The luxurious Bab Al Shams is a located close to Dubai Endurance City, and just 45 minutes away from Dubai International Airport and the city of Dubai. The resort is accessible by a dedicated road network. It also provides transport to and from Dubai International Airport, a journey that offers unparalleled views of uptown Dubai from its lush fairways.
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Gateway to the Sun Translated from Arabic, Bab Al Shams means a ‘gateway to the sun’. The luxury resort & spa provides a unique desert experience that is enhanced by splendor, history and magnificence. Built in the style of a traditional Arabic fort, Bab Al Sham has a certain daedalian look that is a ludicrous blend of rustic yet comfortable Arabic and Moorish cultures. It’s the perfect place to curl up with a book, bask in the desert sun, meditate in the dunes, or relax under the shade of a palm tree. Its courtyards are embellished with fountains, lush gardens and stone alleyways paving the way for tranquil, elegantly designed rooms in a true rustic Arabic style perfect anecdote to the glitz of Dubai. Check-in at Bab Al Shams are prompt but incomplete without the mention of tasteful welcome drink. You’ll find the concierge pointing out all the necessary directions of the facilities while you’re on the way to your room.
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ROOM & SUITE One can experience traditional, rich and authentic Gulf décor in a labyrinthine layout that uses natural stone, dark woods, and Arabian glasswork. The rooms are gorgeous, evocatively earthy and spacious with pillars, lanterns, Arabic rugs paintings of desert landscapes and Bedouin-style pillows prettily decked around. Staying at the room makes it feel as though you’re invited to stay at a private palace. The resort has rooms and suites that are located in the charming clusters of double-storey buildings, with each featuring a balcony and a private terrace. The Deluxe Room is well designed with a sexy bathroom that is lit with lanterns every evening. No surprises, you’ll spend most of your time gazing at the amazing interiors of every area of the resort. It has inroom facilities such as international direct-dial telephone, coffee & tea making facilities, a mini bar, 24 hour in-room dining, and luxurious bathroom amenities. This luxury resort has all the basic amenities such as WiFi, outdoor pool, fitness center or spa, bar and lounge, restaurant, business center, meeting and banquet facilities, conference facilities, gift shop and free parking.
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DINING & LOUNGES Dining at Bab Al Shams is a truly divine experience. Choices at the luxury resort reflect world-class standards in cuisine and services. It serves everything, from traditional Arabic dishes to half cooked Indian food. The Al Hadheerah Desert Restaurant is the first, authentic open-air Arabic desert restaurant with a torch-lit carpeted path, making it look like a place straight out of an Arabian fairytale. The ambience is lively, perfectly capturing the true essence of luxury Arabic living with four-piece music, belly dancers, henna artists, a tanoura dancer, Lebanese dancers, Bollywood dances, a live horse show and falcon displays. It reflects the Bedouin life, where one can savor the local culture and not just the ambience and the various shows. One can receive Arabian hospitality in all sense of the words. Al Hadheerah Desert Restaurant offers one of the best means you can have in Dubai. The buffet is a brilliant mix of means from Morocco, Egypt, Jordan, Lebanon and other places. Everything, from kebabs to soups, is full of flavor and taste.
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Al Forsan – an international cuisine restaurant serves Arabic and International cuisine. One can enjoy a delightful buffet for breakfast, lunch or dinner. Masala, is another restaurant at Bab Al Shams that offers traditional, flavorful Indian cuisine. It also features a live tandoor cooking station, and a private dining room. Pizzeria Le Dune is a fusion of Arabic and Italian cuisine that serves freshly made pizza and antipasti buffet. It’s delightfully warm ambience is a fusion of both the cultures, with traditional terracotta flooring to Arabian lanterns. Bab Al Shams also offers a rooftop lounge, Al Sarab that promises breathtaking sunset views. Ya Hala, a lobby lounge where one can relax sipping afternoon tea, amid the traditional majlis seating. The resort’s swim-up pool bar is the ultimate place to unwind the day. It offers panoramic views over the desert, making it the perfect place to relax and soak up the sun.
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ACTIVITIES Escape, Stay & Play at Bab Al Shams offers a wide set of activities. Guests can explore the surrounding desert by horse, camel or jeep. There are several on-site activities offered such as archery, falconry and croquet. Kids can enjoy facilities such as the shaded children’s pool or Sinbad’s Kids Club.
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MEETING & EVENTS Bab Al Shams offers a unique blend of luxurious amenities for business with the Falcon Meeting Rooms and Endurance City. Its dÊcor is inspired by the ageless beauty of ancient fortified villages, with each room incorporating Arabic culture and modern amenities. Bab Al Shams Desert Resort & Spa is undoubtedly beautiful. It’s gorgeous in design, with stunning artisan designs abundant in every corner of the hotel. One can sit, read, relax and enjoy a drink under the traditional Arabic majlis building which has everything one can ask to explore, from serene lantern halls to secluded shaded private courtyards. All in all, Bab Al Shams is a wonderful place to visit. It takes your stress away, and offers a hedonistic time that one can spend eating amazing food, cozying up by the pool with the incredible desert backdrop.
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Clean Energy Takes Center Stage: Highlights from the 2015 World Future Energy Summit Energy is central to nearly every major challenge and opportunity the world faces today. The great energy challenge of our time is to meet the demands of a growing world economy. As the world’s population surge to 8 billion by 2030, the struggle to produce 50% more food and energy and 30% more fresh water, whilst reducing greenhouse gas emissions, becomes more intense. No less urgent is the need to bring modern energy services to the 1.3 billion people who still lack access to electricity today.
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In response to these challenges, world leaders are taking action. Governments around the world are pledging their commitments to improve energy efficiency, deliver energy access and drive clean energy deployment. Transforming their energy system demands a new level of collaboration and a synchronized set of actions in the technical, economic, social, and political realms. As Dr. Sultan Al Jaber emphasized in his welcome address at the 2014 summit, “Achieving this will require a different mindset: A mind-set where partnership is central, where companies and governments coinnovate, align agendas, share risk and together share the rewards.� At the center of this transformation is World Future Energy Summit, an annual meeting place of more than 30,000 policymakers and business leaders from 170 countries - in the pursuit of a secure, safe and reliable source of energy to power world economic growth. Hosted by Masdar and the centerpiece of Abu Dhabi Sustainability Week, World Future Energy Summit cultivates a much-needed dialogue between critical stakeholders, from Heads of States, Governments, Academia and the Business and Financial communities.
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Their well-researched conference programme is designed to reflect the most important conversations taking place in the industry. To their delegates, they’re a window into the future, pinpointing opportunities for growth and profitability; an opportunity to access the best thinking, best practices, innovations and resources in clean energy deployment. The Project & Finance Village was an event at WFES that brought project developers and entrepreneurs together with investors, exhibitors, solution providers and thought leaders, to see the latest project presentations and discuss exciting new business opportunities. It had a profound impact on businesses and economies as the global dynamics of energy, natural resources, development, and environment. The opening ceremony of the 8th edition was attended by H.H Sheikh Mohammed Bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, H.H Sheikh Mohamed Bin Zayed Al Nahyan, the Crown Prine of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and H.E Abdel Fattah El-Sisi, the President of Egypt. Accommodating a summit, exhibition, conference and many other learning platforms under one roof, it is the place to be for international policy makers, industry leaders & experts, investors, academics and journalists to discuss and consider sustainable solutions to future energy challenges. Its tailored networking platform is designed to maximize business opportunities for those in the energy industry. The WFES took place at the Abu Dhabi National Exhibition Centre (ADNEC). Only a 15-minute drive from the city and the international airport, the centre is conveniently connected to other emirates via an excellent road network. ADNEC is a state-of-theart venue, with a custom-built exhibition centre fully equipped with modern facilities that match international standards.
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Masdar Institute Green Career Fair 2015 The legacy of sustainability lies deep within the heritage of the United Arab Emirates. In the past, their country’s founders recognized the need to conserve and preserve their resources for generations to come. Today, they have a clear vision for their future and efforts, and extend beyond their borders. They firmly believe that it is through innovation, empowerment and collaborative engagement that the international movement towards sustainable development will gain additional traction. And this can only be done with proper development and placement of human capital.
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Masdar Institute invited employers and recruiters from all over the world to be part of The Green Career Fair. The fair gives leading companies an opportunity to engage with and reach out to the region’s talented young professionals and students through outreach booths, and delivery of presentations during the period of the summit. It also offers an opportunity for young people to network with companies, receive career guidance, and explore potential employability in the advanced energy and sustainability industry. The fair has even become an ideal platform for recruiters to highlight openings, internships and developmental opportunities in their companies. Job seekers attended workshops on renewable energy career topics and made use of a Career Advice Desk to receive tips from HR professionals on-site.
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Abu Dhabi Solar Challenge The 1200km Abu Dhabi Solar Challenge (ADSC) happened to be the first solar car competition in the UAE – and the competitive centre piece of Abu Dhabi Sustainability Week. Designed to boost research and development in sustainable transport, twenty of the world’s top university solar car teams competed in the race which took place in the UAE between 16-19 January 2015 and end at the opening ceremony of the World Future Energy Summit. The Abu Dhabi Solar Challenge was sponsored by the Abu Dhabi National Oil Company (ADNOC) and hosted by Abu Dhabi’s renewable energy company Masdar.
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Al Jaber said that the 8th World Future Energy Summit was an opportunity leaders, decision-makers and investors to discuss the grim challenges in light of the change of renewable energy from an expensive option into a renowned and reasonable technology. “The world is witnessing a development that represents an opportunity to improve economies, a way to ease the burden on governments and countries, which subsidize energy [at a total cost of] $550 billion per year,” he told Al-Shorfa. “However, this can only be achieved by directing a portion of such subsidies to research and development and laying the foundation for sustainable energy.”
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A Year of Innovation Fatima Mohammed al-Foora al-Shamsi, assistant undersecretary for electricity, clean energy and water desalination at the UAE’s Ministry of Energy, said, “The response to the input at the World Future Energy Summit heralds a promising future and helps spread this culture among peoples and countries, in particular developing countries.” At the WFES 2015, deals worth hundreds of millions of dollars were signed amongst summit participants, who represented government and private sector companies worldwide. Al-Shamsi spoke to Emirati efforts to address climate changes under relevant UN agreements. Concerned state agencies are making concerted efforts to collect “accurate and comprehensive data to compute greenhouse gas emissions and subsequently share the data and computation results with local partners so as to contribute to the development of effective programs and initiatives to reduce emissions in various sectors”, she said.
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IRENA director-general Adnan Amin said the UAE is committed to providing soft loans totaling $350 million over seven years to finance renewable energy projects in developing countries. The Abu Dhabi Fund for Development in collaboration with IRENA during the summit provided $57 million in soft loans to finance renewable energy projects in Argentina, Iran, Cuba, Mauritania and the Saint Vincent and Grenadines islands, to join a first group of countries that previously received such loans, including Ecuador, the Maldives, Mali, Mauritania, the Samoa Islands and Sierra Leone. “Projects funded by the agency and the Abu Dhabi Fund for Development are selected based on specific criteria,” Amin said. “They must be creative, unique, reproducible and replicable in other areas, and of course, they must align with the development strategies and priorities of the governments in the countries where the projects are to be implemented.” Researchers are currently studying and evaluating the advantages and socio-economic effects of these projects, he said, adding, “The aim of these projects is to contribute to the development of sustainable energy sources and to enhance energy security.”
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International Marketing Gone Wild! Access to mobile phones and mobile phone technologies among the poorest populations are transforming how business is done, allowing vast marginal populations a chance to acquire wealth and opening up new opportunities for global business visionaries. Remember when BRIC was all the rage? Every marketing expert was touting these four powerhouses-Brazil, Russia, India, and China. This was the future; the pot of gold at the end of the overseas rainbow where millions, even billions of new customers were itching to get their paws on the developed world’s products and services. Where are we today? •
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Brazil is fast heading down the disastrous road to economic oblivion and is looking more and more like Venezuela every day. Russian corruption and lack of economic cohesion has been made much worse by increased Western economic sanctions. The Russian economy was seriously ill before the sanctions, with only the continued infusion of the lifeblood of high oil prices keeping it off life support. Now, with oil at $50 a barrel, what will happen? India remains India even with the election of a pro-business Prime Minister. India, as always, is a model of controlled chaos yet it is a functioning democracy with enormous potential. But its legacy of redtape, restrictions, tariffs and inefficient business practices makes it difficult for international marketers to thrive. China, with its economic engine fueled by supplying low cost merchandise to the world sputtering, has seen its economy contract as its factories churning out this stuff have been silenced as the worlds’ markets have contracted. Economic woes just add strain to its broken political system.
Industry Leaders Magazine [march 2015]
With its authoritarian regime wobbling on the ancient legs of its leaders, China is poised for dramatic change. Eventually, this will lead to vast opportunity. But when? So, even without a quantum shift in communication technologies, it was time to look further afield for other markets. In the days of BRIC, it was still the traditional global marketing model used where “prospects” had to be upwardly mobile, middle class with bank accounts, credit cards, credit worthiness and of course, disposable income. Socio-economic level (SEL) was king. So of course that limited the reservoir of new customers. The game-changer now is the rapid adoption of mobile phones not only among the upwardly mobile but especially among the “have-nots.” With pre-paid plans, many impoverished people who once fell below the radar of the direct marketers are now accessible, communicating and becoming entrepreneurial which in itself, will raise their incomes. So savvy marketers that understand how phones are being used can tap into heretofore untappable markets. The limits will be set only by their amount of imagination and creativity. In Africa, once ignored by marketers and with good reason, start-ups like M-pesa which allow money transfers, bill payments and consumer purchases, even school tuition payments, has blossomed into a $21 billion industry. More importantly its model of empowering the impoverished has inspired 200 startups around the world. Kopo-Kopo founded by Americans, allows small retailersthe lifeblood of most emerging economies-to accept digital payments. M-Kopa is allowing poor rural villagers to switch from kerosene lamps to electric lights by making regular payments of a few pennies a day and even save money in the bargain. Money that can now be spent on other things. Can’t this model be adapted for other goods and services? 65% of households in Sub-Saharan African had at least one mobile phone in 2013 so this extends well beyond the traditional middle class target group. Easypaisa in Pakistan moves $3.5 billion in payment transfers and transactions annually. bKash in Bangladesh moves $4 billion after being in business only 2 years. India, as usual, is proceeding more slowly but the growth potential is exponentially greater. Mobile transactions over the next year could skyrocket to $350 billion. Moneyon Mobile in India predicts that within 3-5 years 30% of India’s payment transactions will be online.
Industry Leaders Magazine [march 2015]
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So what does all this mean? And how does one not in the mobile app business benefit? Improved communications lead to less isolation, more savings and countless small entrepreneurial business opportunities. This allows wealth to develop among even impoverished populations. Even savings of pennies a day spread over massive consumer bases can create vast amounts of wealth overall. Company visionaries that can see these opportunities in underdeveloped world regions and create a service or product may harvest huge rewards. Those businesses needing more traditional marketing methods can also take advantage of large population groups that now are accumulating disposable income. Global databases are appearing now that reach well beyond the usual suspects of upper middle class credit card holders who speak fluent English. Mobile phone numbers and email addresses are being captured so the contact channels are expanding. The ever-important forums and idea-exchanges for global marketers disappeared for awhile which was a loss for everyone. But it is making a comeback now, largely through the presence of a few international conferences centering upon the new technologies like the recent TFM&A Conference in London and the expanded presence of organizations like the Global Marketing Alliance which offers annual industry summits and valuable networking opportunities among its 24,000 members in 75 countries. www.the-gma.com.
Douglas Sacks
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-Douglas Sacks has worked on-site on five continents assisting global companies, nonprofits and government agencies with strategic research, database identification and analysis, establishing operations and developing and implementing new market-entry strategies. sacks.douglas@gmail.com
Industry Leaders Magazine [march 2015]
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The Global Marketing Alliance: Your regular source of dedicated news, industry views and expert analysis from the world’s best international marketers. Trusted and independent. Over 24,000 members in 75 countries and growing. The GMA connects buyers with suppliers and contacts with contracts. The Global Marketing Alliance is your community and your forum. Stay in touch. Stay informed. Come and join the GMA.Â
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Events Industry Leaders Magazine [march 2015]
109
Energy and Renewables Gas Oil New Technologies - Far North
Date: 25-26 Mar 2015
Gas Oil New Technologies - Far North is a 2 day event being held from 25th march to the 26th March 2015 at the Business Center Yamal in Novyy Urengoy, Russia. This event showcases products like New technologies and equipment storage, transport, processing and distribution of natural gas and oil, New methods and equipment for geology and geophysics, Service in prospecting and exploration of oil and gas fields, the design and construction of wells, Equipment for pipelines, valves, pipeline corrosion protection, Pumps, compressors etc. in the Power, Renewable Energy & Energy Conservation industry.
Venue: Business Center Yamal | Novyy Urengoy, Russia
Clean Energy Expo China
Date: 01-03 Apr 2015
Clean Energy Expo China is a Unique Exhibition which will promote the show with its influence and expertise in China’s renewable energy industry. The expo will offer international support with its global sales network and international exhibition management. The expo will be held at Beijing China International Exhibition Center (CIEC).
Venue: China International Exhibition Center | Beijing, China
Global Offshore Technology
Date: 28-29 Apr 2015
Global Offshore Technology is a 2 day event being held from 28th April to the 29th April 2015 at the Carob Mill in Limassol, Cyprus. This event showcases products like Upstream, Midstream and Downstream services, Oilfield Service, Exploration and Production services and more etc. in the Industrial Products, Travel & Tourism, Power, Renewable Energy & Energy Conservation industries.
Venue: Carob Mill | Limassol, Cyprus
Washington Green Festival
Date: 05-07 Jun 2015
At Green Festival®, there is something for everyone interested in living a more sustainable and healthier life. Experience the widest selection of products and services to work green, play green and live green – from food, fashion and health, to energy, construction and design. Enjoy vegan and vegetarian cooking demos, educational activities for kids and families, panels featuring inspirational speakers, and live music and entertainment. Shop in our unique marketplace of more than 250 eco-friendly businesses - everything from all-natural body care products and organic clothing to Fair Trade gifts, beautiful home renovations made from renewable resources, plus vegan and vegetarian offerings based on organic, non-GMO or local, artisanal foods.
Venue: Walter E. Washington Convention Center | Washington, USA
110
Industry Leaders Magazine [march 2015]
Construction The BIG Show Muscat
Date: 30 Mar-02 Apr 2015
The BIG Show is an international annual exhibition that caters to the building and construction industry in Oman and the Middle East market. It features an extensive range of the latest building materials, construction equipment, and Interior furnishings in the market. In 2010, it was rebranded The BIG Show as part of Omanexpo’s corporate and event brand development initiatives to further strengthen its image and market positioning. In 2009, it was recognized and certified as a UFI-approved event.
Venue: Oman International Exhibition Centre | Muscat, Oman
Innovative Building
Date: 31 Mar-02 Apr 2015
Innovative Building will take place in Paris, France for three consecutive days. In this international trade show professionals related to building sectors will take an active part and will make the well known and well established construction companies aware of the latest products and services. Leading experts from all over the world related to this field will also take an active part in this event and will make this event more advanced and more popular in the contemporary times.
Venue: Paris Porte de Versailles | Paris, France
Cottage Country Show
Date: 17-19 Apr 2015
Cottage Country Show is the one stop shopping destination for the cottage owners, decorators, interior decorators and others professionals who wish to shop cottage decoration stuffs for remodeling and decorating the residential living areas. This huge cottage decoration expo offers a great platform for the recognized as well as for the developing exhibiting companies as they will come across the rival companies and know about competition in the market. The exhibitors coming from the cottage decoration sector who find this B2B trade show as the perfect podium where introductory range can be displayed which is exhibited by a large number of global customers.
Venue: Red River Exhibition Park | Winnipeg, Canada
SeaBEC Symposium
Date: 19 May 2015
The SeaBEC Symposium, organized by the Seattle Building Enclosure Council will take place on 19th May 2015 at the Seattle Art Museum in Seattle, USA. The conference will cover areas like including new building enclosure technologies, biomimicry, kinetic architecture, and cold climate design. Pending approval, six hours of AIA continuing education credits will be provided.
Venue: Seattle Art Museum | Seattle, USA
Industry Leaders Magazine [march 2015]
111
Manufacturing International Automobile & Manufacturing Technology Exhibition
Date: 20-29 Apr 2015
International Automobile & Manufacturing Technology Exhibition is a 10 day event being held from 20th April to the 29th April 2015 at the China Expo Complex, Hongqiao District, Shanghai in Shanghai, China. This event showcases products and services like products and a wide variety of services concerning the automobile industry along with first class services and management services etc. in the Automotive, Manufacturing, Fabrication, Repair & Maintenance S industries.
Venue: China Expo Complex, Hongqiao District. | Shanghai, China
Paint, Body And Equipment Specialists Conference
Date:13-15 May 2015
The Paint, Body and Equipment Specialists Conference, organized by the Autocare Association will take place from 13th May to the 15th May 2015 at the Hyatt Regency San Antonio in San Antonio, United States Of America. The conference will cover areas like opportunity for PBES business people to network with their counterparts, suppliers and customers; and to be proactive on legislation and regulations that affect auto care market businesses.
Venue: Hyatt Regency San Antonio | San Antonio, USA
3D Fabrics Conference
Date: 26-28 May 2015
The 3D Fabrics Conference, organized by the will take place from 26th May to the 28th May 2015 at the in Manchester, UK. The conference will cover areas like The University of Manchester Has a Strong Record in Research on the Structural Mechanics of Textile Materials. At the Start of the 21st Century, Projects Supported by the Uk Technology Strategy Board Through the Technitex Faraday Partnership Led to the Development of Software, Techtext Cad, for Modeling the Geometry and Mechanics of 2d Woven Fabrics. Workshops Were Held to Demonstrate the Programs to the Technical Textiles Industry. Another Important Area of Research Covered the Design and Production of 3d Woven Fabrics Aimed at a Variety of Applications. Weave Engineer, Which Is Part of Texhtext Cad, Has Been Extensively Used in 3d Fabric Research.
Venue: University of Manchester | Manchester, UK
International Conference on Smart Material and Structures
Date: 15-17 Jun 2015
Exploring the Fusion of Intelligence with Materials’. Smart Materials-2015 will be one of the major events for the first time to explore the research and development of smart materials for the structure designing in various fields like architecture, automobile, mechanical engineering, nanotechnology, metallurgy and etc.
Venue: Embassy Suites Las Vegas | Las Vegas, USA 112
Industry Leaders Magazine [march 2015]
Logistics and Supply Chain Logistics for Oil, Gas & Petrochemical Industry
Date: 14-15 Apr 2015
The Logistics for Oil, Gas & Petrochemical Industry, organized by the Fleming Gulf will take place from 14th April to the 15th April 2015 in Abu Dhabi, United Arab Emirates. The conference will cover areas like Audit & Optimise your operations, Integrated Procurement, Inventory Management & Control, IT in Warehousing & Distribution, Managing Transport Effectively and Security in Distribution.
Venue: Venue to be announced | Abu Dhabi, UAE
Manhattan Momentum 2015
Date: 17-20 May 2015
Manhattan Associates’ annual Momentum Customer Conference 2015 is in Phoenix, AZ and provides high-quality education, training and networking to supply chain management and logistics professionals. See the latest Supply Chain Commerce technology developments from Manhattan and meet our elite
Venue: JW Marriot Desert Ridge, Phoenix | Arizone, USA
GS1 Connect Conference
Date: 31 May-04 Jun 2015
GS1 Connect 2015, hosted by GS1 US, is the leading trading partner collaboration event where industry stakeholders, data standards users, and experts gather to share practical ideas and industry-tested best practices for leveraging GS1 Standards in supply chain operations. Join us for five days of conference events including How to Do Business With... Sessions, Trading Partner Roundtables, Solution Provider Exhibits, GS1 US University preconference education, and industry-specific user-driven conference sessions that will keep your business ahead of the curve.
Venue: JW Marriott Austin | Austin, USA
INTERLOG
Date: 01-03 Jun 2015
The INTERLOG, organized by the Worldwide Business Research will take place from 1st June to the 3rd June 2015 at the Rancho Bernardo Inn Resort in San Diego, United States Of America. The conference will cover areas like post sales service lifecycle, covering spare parts management, reverse logistics, and the most relevant topics.
Venue: Rancho Bernardo Inn Resort | San Diego, USA
Industry Leaders Magazine [march 2015]
113
Food and Drink Salon Vins et Terroirs
DATE: 20-22 MARCH 2015
At the exhibition Salon Vins et Terroirs, visitors can discover the culinary wealth of the regions. A wide range of sweet and savory dishes is presented. All the major wine regions of France will be exhibiting gourmet products and fans, insiders and experts will have the opportunity to buy products and make contacts with independent producers.
Venue: Toulouse, France
Salon International del Club de Gourmets
DATE: 13-16 APRIL 2015
The trade show SALON DE GOURMETS - International Fine Food and Beverage Fair takes place in Madrid, Spain. The frequency of the trade show is annual, 2015 with INTERSICOP. The main exhibit sectors of the trade show SALON DE GOURMETS are: Quality food and beverages: wine, sparkling wines, champagnes, liqueurs, spirits, oil, ham and other pork products, cheese, honey, confectioners and sweets, vegetable, fish and meat preserves, fresh products, smoked products, pastry and foie gras.
Venue: IFEMA Feria de Madrid | Madrid, Spain
BioFach China
DATE: 28-30 May 2015
he INTEX Exhibition Centre in Shanghai is geared completely to organic products from 22–24 May, when BIOFACH CHINA enters its eighth round. BIOFACH CHINA has developed into a popular information and networking platform for the international sector over the past years. Besides the whole spectrum of organic products, visitors can look forward to a conference on current organic market issues and diverse special areas. A new event this year is the “Symposium of Chinese Organic Regulations and Import”.
Venue: Shanghai World Expo Exhibition and Convention Center | Shanghai, China
I m Coming Out International Business & Talent Expo
Date: 06 Jun 2015
In Sacramento, the United States of America, one day trade event I m Coming Out International Business & Talent Expo will be held and it has gained immense popularity among the international general as well as trade visitors from all over the world. It will concentrate on the development and growth of the design, fashion and food processing industry. Business services and new talent hunt facilities, unique designs & gifts, inventions and fashion designs will be some of the major exhibits of this event. It generates business leads and scope for future market prospect.
Venue: Clarion Inn and Conference Center | Sacramento, USA
114
Industry Leaders Magazine [march 2015]
12
NuScale Power has created a new kind of nuclear power plant: one that is safe, reliable, and economical. The innovative design incorporates all of the components for steam generation and heat exchange into a single integrated unit, the NuScale Power Module™ (NPM). Using up to 12 of these 50MWe (gross) NPMs, a NuScale nuclear power plant can provide 600 MWe (gross) of safe, carbon-free, electrical generation. The compact design of the NPM allows it to be built and assembled in a U.S. factory, then shipped to a prepared site for easy deployment. The design eliminates many costly, complex systems while cutting-edge manufacturing cuts time and cost of production. The result: a power source that is simultaneously safe, reliable, scalable, carbon-free, and economical. Innovation: the Element of Nu™.
NuScale Power @NuScale_Power © 2015 NuScale Power, LLC. All Rights Reserved.
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