Industry Leaders Magazine Q3 2016

September 2016

www.industryleadersmagazine.com

by Anna Domanska

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In the time it could take a company to get that much-awaited bump in total valuation, which can at least take 6-12 months, rival companies are out there focusing and executing on expanding their business, of course, with the capital to carry out the same. A company, meanwhile, spends countless of hours while fulfilling data requests and attending meetings with potential investors. Companies seeking for funds are starving of cash that they require for growth, especially at the juncture in the timespan, which is most critical to the growth. Well, so much of fishing is not a great outcome.

So how does this actually work? Time and again, we’ve heard about some or the other companies being valued at whopping billions of dollars, but let us also not forget that hardly a few of these companies actually manage to survive the intense competition in the global market. While some end up getting acquiesced, there are others who wipe-off their entire existence from the planet.

Prominent tech Unicorns like Uber and Didi Chuxing, are valued at more than a billion dollars. But, does this actually matter? How is one supposed to measure a company’s true value? Is it correct to allow “Valuation” to be the ultimate tie-breaker?

Does this valuation actually guarantee the success of the valued company in future? Lower valuation, on the other hand, probably can become a success triggering factor considering it offers a quick capital infusion.

May be, it’s the risk that matters the most. Uber, for instance, dominates the global ride-sharing market despite being enveloped by endless lawsuits and controversies. How? Risk, is the answer.

Anna Domanska Editor-in-Chief, Industry Leaders Magazine Industry Leaders Magazine - September ‘16 | 003

The Team EDITORIAL Anna Domanska, Editor-in-Chief Christy Gren, Sub-Editor Riana Petanjek, Sub-Editor Priyansha Mistry, Sub-Editor Aubrey Chang, Associate Editor

TECHNOLOGY John Hancock, Head-Web Department Le Manh Coung, Sr Sofrware Coordinator Julia Hunt, Magazine Production

Priyanka Ramani, Content Writer

PROJECT MANAGEMENT Tony Raval, Project Director Jay Raol, Project Director

DESIGN Kevin Paul, Sr. Graphic Designer Nisha Dhamecha, Graphic Designer

MARKETING Jason Miller, Sr. Project Director

FINANCE CONTROL R R Baratiya

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ADVERTISING Richard Dean, Advertising Manager

Content Features 10

42

Power Players

Frank Wang, The Crown Prince of Drones

Latest in Business

54

Scotland Gales Powered the Equivalent of the Day’s Electricity Needs!

30

Cover Story

Evaluation of Risks & Rewards

64 Green Revolution Green Energy: The Future Fossil

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Swish

Most Funded Kickstarter Products

80

98

New Ventures

Mobile Apps: The New Age Cash Cows

Big Ticket

110

Rio de Janeiro: Giving Good Back

90

Big Events, Bigger Gains

The Most Secretive CEO Summit of the Year

Imminent Trends

Building the Future of Retail with Virtual Showrooms

Event & Tradeshows

122

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Ford Experimenting with Collaborative Robots to Build Fiestas in Germany

Collaborative robots or co-bots for short are increasingly becoming popular for industry applications. They have the potential to make life much easier for humans on a production line, like pick and place, injection molding and other jobs that are considered less than desirable for humans. However, most robots on production lines do not have the ability to stop or subtly adjust their motion when someone gets in the way and requires a cordoned off Industry Leaders Magazine - September ‘16 | 010

space to operate in order to ensure the safety of its human counterparts. Well, Ford Motor Company thinks it’s found a way around this problem. The company is now using collaborative robots at its plant in Cologne, Germany to help assembly-line staff fit shock absorbers to Fiesta cars as part of a trial in the company’s investigation into what Ford calls Industry 4.0, the fourth industrial revolution embracing automation, data exchange and

manufacturing technologies.

Ford’s new assembly line robot program was developed over the course of two years with KUKA Roboter Gmbh, a German robotics company with the intention of assisting human line workers. It’s a job requiring unerring accuracy, strength and dexterity, and the co-bots ensure ideal fit and relieve workers from having to access hardto-reach places. According to Ford,

it is among the first automakers to develop the trial with a series of cobots and humans working together on the assembly line. Vehicle Operation Director Karl Anton says Ford of Europe procured feedback from more than 1,000 production-line workers in its Cologne, Germany facility to identify tasks they believe robots that come equipped with a human-like hand could be best suited to.

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Tasks that could be automated in the future include interior assembly, expecting robots have access to extremely dexterous end-effectors and are optimally mounted. The 3.3 ft. (1m) tall robots from KUKA operate side-by-side with humans in strategically placed mounts at two work stations. Rather than manipulating a heavy shock absorber and installation tool, the workers use the robot to lift and automatically position shock absorbers into the vehicle’s wheel arch, before pushing a button to complete installation.

To ensure safety of the workers, the robots utilize high-tech sensors to immediately stop if they detect an obstruction, like a human body, in their path. They can even highfive each other after the

completion of the job.

In addition to heavy lifting, the automaker says it is looking at further use of robots programmed to perform tasks ranging from making coffee to shaking hands as well as other delicate tasks.

According to Ford, the robots can result in faster, safer and top quality vehicle assembly, as well as making the process easier for workers in the assembly line. While the co-bots are only in use at the Cologne factory currently, they might as well end up in other locations in the near future. The company is also looking at how they could be enforced at North American factories, according to Kelli Felker, Ford’s manufacturing and labor communications manager.

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Scotland Gales Powered the Equivalent of the Day’s Electricity Needs!

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According to environmentalists, wind turbines have generated more electricity than was used in the whole of Scotland on a single day. The township faced some major travel closures due to this weather. Certain bridges were shut, ferries were annulled and trains got delayed.

Fortunately or unfortunately it did help boost the country’s renewable energy production on that day i.e. the 7th of August.

The United Kingdom’s national weather office issued a yellow “be aware” weather warning due to Scotland gales that were covering much of the country. Scotland gales speed reached 115mph on the top of the Cairngorm Mountains and breezes of more than 60mph hit northern towns. Wind power generated the cheapest electricity in both the UK and Germany last year, according to a new study by Bloomberg New Energy Finance. From a standing start 10 years ago, the UK has 25 per cent of generation from renewables.

Banks commanded the Scottish Government to pledge to a new target of providing half of all Scotland’s energy requirements from renewables by 2030. On the journey to a wholly renewable future, this definitely marks as a great milestone. Statistics show that wind turbines in Scotland delivered 39,545 megawatts per hour of electricity to the National

Grid for the whole day on the 7th of August. The country’s entire electricity consumption for the day was 37,202 MWh. It is uncertain whether demand at any given point in the day surpassed the quantity delivered by the turbines.

Karen Robinson, energy advisor and project manager for Severn Wye informed that electricity requirements during weekends are generally lesser than the rest of the week. Nonetheless, the fact that wind power was able to generate the equivalent of all Scotland’s electricity is extremely remarkable for the future of renewables. A Scottish Government presenter added that lavish energy resources play a vital role in supplying security of electricity across the UK. The government dedicates to harvest onshore wind, which is one of the most lucrative low carbon energy technologies. Scotland will always remain totally supportive of low-carbon technologies since they give a tremendous economic benefit.

They also add value to curb the global warming that is affecting the entire earth.

Robinson also proclaimed for a policy of an energy mix to deliver energy security for the future. This will be to set out expectations for a cohesive approach to low carbon technologies.

This will comprise discovering the choice of locating a new renewable energy goal.

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Architects Build A 3D Printed House Which C Withstand Fires & Earth Beijing architecture firm, HuaShang Tengda finished constructing a 3D printed mansion in just 45 days. Yeah, you read that right. The technology that will one day turn everything upside down is doing the rounds already. It’s not just it, the indestructible house can withstand fires and an 8.0 magnitude earthquake.

The HuaShang Tendga hasn’t disclosed its price on their website yet.

Although, the 3D printed mansion is much lower is cost, especially when you compare it to the house erected using traditional construction techniques.

The house is made using latest software.

The architecture group hopes to use it for future construction projects.

Rather than printing and manufacturing individual parts, HuaShang TengDa built the entire mansion on site, thus eliminating the cost of transporting heavy parts. Using the newly found 3D printing technique, HuaShang Tendga hopes to pave the way for a new era in the world of construction. The architects will be using this technique to build lowcost 3D printed homes for rural farmers. As a matter of fact, the architects are also planning to build skyscrapers in the near future.

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Can hquakes

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The 3D printed house will help those in the construction business take a monumental leap, as most of the innovation now becomes increasingly environment-friendly and lowcost. After all, the technique will benefit businesses because of its speed, low-cost, and environment-friendly raw materials. It will not only improve people’s quality of life in China but help combat the housing problem. In a report published by the Economist, Hong Kong is the most expensive city in the world to live in. The report measures median house prices to household income. The purpose of the piece was to highlight the astronomical demand of lowcost housing in China. China is an amazing place to live, but to foster a system where people can live comfortably and lead better lives, it’s going to need innovations like a 3D printed home.

Twenty ton of strong lowcost concrete is used in the construction. Although, the architects claim that any type

of cement can be put to use in the construction process. The 4,305 sq. ft. house has eightinch-thick walls and includes plumbing pipes. The painting and decoration of the house will now be undertaken now that the construction part is over.

Building 3D houses in a short span of time seems to be an ongoing craze in China. Recently, Chinese construction company WinSun Decoration Design Engineering Co. constructed 10 houses in under 24 hours.

Last year, it printed the world’s tallest 3D printed building - a five-storey apartment block.

There’s another Chinese company giving tough competition in the newly buzzing market. ZhouDa, a construction company printed a two-storey villa in three hours in Xian, China. Although, the house largely resembled Lego bricks. The construction company claims that the house is fire-proof as well as earthquake proof.

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Porsche Is Adding 1,400 New Jobs to Build Mission E Electric Car Project

German automaker Porsche announced plans to add 1,400 new jobs to produce its Mission E electric sports car, a rival to Tesla’s Model S, that is due to roll off the

assembly line in 2019. The company previously announced that it would be hiring 1,000 employees to work on the car at its Zuffenhausen facility, which is located in the automaker’s hometown

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of Stuttgart, Germany. More than 1,200 of the new positions will be added at facilities in and around its main factory in Stuttgart. Around 900 positions will be created in production, 300 in development and 200 in administration for the project, the company said at a press briefing on Tuesday.

The automaker is also looking to hire people specializing in vehicle connectivity, digitalization, smart mobility, and e-mobility, along with recruiting about 100 information technology specialists, 50 digital experts, who will have to consolidate the latest technologies into mobility solutions in the premium vehicle division.

Additionally, the company will also increase the number of apprentices from the current 150 to 220 and since including more women in the workforce is seen as a strategic goal, two executive management positions will soon be filled by women. All this is part of an industry-wide hiring drive as automakers try to compete with the likes of Google and Apple in connected-car technology.

During the Frankfurt auto show in September, the car maker introduced the 600-horsepower

Mission E concept. The fourdoor vehicle speeds from 0 to 100 kph (62 mph) in under 3.5 seconds, beating the 911’s 4.2 seconds to reach that speed.

The electric sports car will be designed to drive more than 500 km (310 miles) before needing a recharge. The company’ labor boss Uwe Hueck did not specify the production targets for the sports car but said the automaker needs to sell at least 10,000 vehicles of a model per year to make a profit. He further added that the company plans to use battery technology from Stuttgart-based Robert Bosch GmbH and would handle final assembly of the battery systems.

Porsche has increased its global workforce to 26,200 employees since 2010 to keep up with growing demand for its Macan sport utility vehicle, at 80,216 deliveries, followed by the Cayenne with 73,118 vehicles.

The automaker receives nearly 140,000 job applications a year and has a staff turnover rate of just 0.6 percent. The German automaker is spending about 1 billion euros ($1.1 billion) to introduce its first battery-powered sports car in 2019, part of parent Volkswagen Group’s attempt to move beyond its emissionscheating issue by offering more low- and zero-emission vehicles.

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Facebook Working Laser-Powered Internet Connectivity Researchers from Facebook’s Connectivity Lab have demonstrated a conceptually new approach that can in the future make light-based wireless communications.

The technology is far more superior than the ones based on radio frequencies or microwaves and could pave the way for fast optical wireless networks capable of delivering cheap internet to regions of the world with no access to it at all. Tobias Tiecke, who led the research team, said that a large section of people doesn’t connect to the Internet because the wireless communications infrastructure is not easily available in their location, mostly in very remote areas of the world.

Bringing Internet signals to new locations is normally

done using wireless because it’s much more cost-effective than running cables. However, the conventional wireless comes with speed limitations and needs radio spectrum that are often purchased from the government.

Having experienced such limitations, researchers have increasingly eyed sending data from point-to-point over laser beams as they do not require any special spectrum or permission, and several systems can work in the same area without interfering with each other. The Connectivity Lab at Facebook’s internet. org expects that its laser approach, along with its drone tech could possibly connect the next four billion people, mainly those who live in far-flung and rural areas.

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on Futuristic Solution

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In a new paper, the researchers outlined the technique they used. Called free-space optical communications or light-based wireless communication, it offers an effective way to bring the Internet to locations where optical fibres and cell towers can be challenging to base in a cost-effective way. Making use of laser light to send information across the atmosphere can potentially provide very high bandwidths and data capacity, but sending high-speed signals using lasers isn’t simple. The major challenge has been how to accurately point a very small laser beam carrying the data at a tiny light detector that is some distance away. The researcher team used fluorescent materials instead of regular optics to collect light and concentrated it onto a small photodetector.

They consolidated the light collector, which had 126 sq cm of the surface that can collect light from any direction over a large area, with current telecommunications technology to achieve data rates of more than 2 gigabits-per-second (Gbps).

The new light collector utilizes plastic optical fibres containing organic dye molecules that absorb blue light and emit green light. This format substitutes the classical optics and motion platform normally required to point the light to the collection area. The high speeds are possible because of less than two nanoseconds lapse between the blue light absorption and the green light emission. Facebook’s Connectivity Lab says the technology could be applied both indoors and outdoors.

It could be used to transfer high-definition video to mobile devices around the home and the same technology could be used outdoors to establish lowcost communication links of a kilometer or more in length.

Additionally, by integrating a signal modulation method called orthogonal frequency division multiplexing, or OFDM, the researchers beamed more than 2Gbps in spite of the system’s bandwidth of 100MHz and the company thinks it can go faster.

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Google is Experimenting Post-Quantum Cryptography in Chrome Canary

The encryption methods available to protect today’s internet communications won’t be impenetrable forever. The advanced cryptography capabilities of future quantum computers could very well crack even the most secure encryption currently available. That’s why Industry Leaders Magazine - September ‘16 | 026

Google announced that it has begun an experiment in Chrome Canary browser to test a new post-quantum cryptographic algorithm designed to prevent decryption attacks by code breakers of the future.

The experiment by the search giant

is an effort to check how resistant the new post-quantum cryptographic algorithm is to attacks by quantum computers, a fundamentally different kind of computer that uses quantum bits and the principles of quantum physics to solve certain difficult problems dramatically faster than today’s consumer grade computers.

Currently, quantum computers only exist in the form of small experimental machines, but the tech industry has been working on to bring larger and more powerful versions to make them a mainstream reality. Though the machines hold promise for research, they also raise acute challenges for cryptographers.

Unlike conventional computers that deal in bits, quantum computers work with quantum bits, or qubits, each of which can be zero or one or both. The positioning of qubits allows machines to complete multiple computations simultaneously with far greater efficiency, making a quantum computer most desirable for some of the complex tasks. Apparently, one of those workloads could be infiltrating encryption, and so some researchers have been coming up with ways to prevent such attacks. Last year, a few academics developed New Hope algorithm, implemented from Peikert’s ring-learning-with-errors-based (Ring-LWE) key-exchange protocol that works with OpenSSL. Google chose to experiment with this new algorithm that is enabled in Chrome on just a

few connections between the browser and Google servers, according to the company’s software engineer Matt Braithwaite. However, the test will be conducted only for a couple of years as the Mountain View, California company believes it can replace the algorithm with something better.

According to Braithwaite’s blog post, the post-quantum cryptography algorithm might still be penetrable with conventional computers, in which case the existing elliptic-curve algorithm will continue to provide the best security the current technology can offer. Likewise, if the post-quantum algorithm emerges as secure, then it will protect the connection even against a future quantum computer.

The work is crucial considering the fact that the Navy and defense contractor Lockheed Martin have both worked with privately held company D-Wave on quantum computing. In the interim, the search giant has been researching development of quantum computing infrastructure, as have Microsoft and IBM, among others.

Those using Chrome Canary can see if the tech giant is experimenting cryptography on a connection to a given page by just opening the Inspect tool (command/control + shift + I) and then going to the Security section. The obvious sign is the code CECPQ1 in the key exchange section, according to Braithwaite.

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Elon Musk’s AI Company OpenAI Plans on Building a Household Robot and AI Agent

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In December 2014, Elon Musk, founder of Tesla Motors and SpaceX, and Sam Altman, president of Y Combinator, unveiled their new artificial intelligence company OpenAI during a weeklong AI conference in Montreal. OpenAI, Elon Musk’s AI company, has since then minted a ‘gym’ to let AI researchers train their AI systems on games and challenges. In a blog entry on Monday, it announced it will – build a household robot, an AI agent with useful natural language understanding, and a single agent to solve a wide variety of games.

“We’re working to enable a physical robot (off-the-shelf; not manufactured by OpenAI) to perform basic housework,” the nonprofit said in a blog post authored by Research Director Ilya Sutskever, CTO Greg Brockman, Sam Altman, and Elon Musk. The household robot is going to be off-the-shelf and not manufactured by Elon Musk’s AI company. It will perform basic housework. By learning algorithms, the household robots will eventually be made reliable enough to even create a general purpose robot.

The artificial intelligence nonprofit believes that robotics is a good testbed for many challenges in AI. Next up, the AI agent will be built to perform complex language tasks. By learning algorithms, it

will be proficient in questioning, answering, syntactic parsing and machine translation. In addition, this will enable the AI agent to fully understand a document. In fact, it will even give the ability to follow complex instructions in natural language. The intelligent agent will be taught to play games quickly. With generative models and reinforcement learning, it will train the agent to be capable enough to solve any game.

Last December, Elon Musk, Sam Altman, Peter Thiel and several other Silicon Valley bigwigs pledged $1 billion to OpenAI. OpenAI artificial intelligence open source code is available online on OpenAI Gym, where developers can test their AI. Previously, Elon Musk has shown concerns hinting that a horrific version of Skynet is waiting to happen. “It’s really just trying to increase the probability that the future will be good,” Musk said of the non-profit, suggesting that emphasizing that AI will make for a better outcome. “If AI power is broadly distributed to the degree that we can link AI power to each individual’s will — you would have your AI agent, everybody would have their AI agent — then if somebody did try to something really terrible, then the collective will of others could overcome that bad actor,” Musk said during Recode’s Code Conference.

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Green Energy The Future Fossil It is not vague that green energy has now existed in the market for a substantial amount of years. Even then today there are no alternative fuel companies that somewhat rival the crude oil giants.

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Many U.S. direct funding streams shoring alternative fuels industry have terminated since the past few years. Consequently, stakeholders and experts have declared premonition about the future prospects of this industry. In multiple ways, alternative fuels have relied on these financial backing streams to gain market share and compete with conventional crude fuels.

Alternative Fuels Industry It is not vague that green energy has now existed in the market for a substantial amount of years.

Even then today there are no alternative fuel companies that somewhat rival the crude oil giants.

Solar power, wind energy and other renewable energy sources have made increasing progress in overpowering conventional energy sources since nations globally have pushed renewable with all their might. Ultimately, the simple fact, that renewable energy sources have not resulted in waves of progression, remains.

However, if the reason for green energy not to become a major market maker is that major companies have not yet acknowledged the technology, then there is still a huge scope of fortune. A review of recent trends claims that contrary to many facts and assumptions, optimism exists.

Nevertheless, the future green revolution is based on the norms of alternative fuels industry. The declining crude oil reserves and the requirement to cut-down on import’s reliance, is motivating nations to invest in alternative fuels market. The itch to minimize dependency on import oil is encouraging investments in the alternative fuels industry. Current price irregularity in the oil market has affected the domestic economy of some countries. Henceforth nations are leveraging alternative fuel technologies to accomplish a self-dependent economy.

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Why Do We Need Alternative Fuels?

Transport authorities being the major consumers of fuel are greatly investing in the development of the alternative fuel market. Crude oil, the quintessentially valuable product of the transport industry is a non– renewable resource and henceforth its inclusion in the green revolution is troublesome. The benefits of the alternative fuel green revolution may be abundant. Even then, the strong link between the green revolution and the oil industry will raise some related issues.

Huge inspection and repair costs of automobiles,

which run on alternative fuels, are the major and maybe the only drawbacks affecting the further development of this market. In addition to that, bounded availability of alternative fuels in major utilization centers is another major concern that alters the growth of the market.

A continually resorted to issue is the constant use of oil resulting in the requirement for alternative energy sources. The future of the oil industry will result hugely from the success of the future green revolution. In addition to, for understanding the

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to exist on every step of the process, alternatives need to be accomplished at every step as well. The U.S. ‘Bio Economy and Sustainability Department’s’ goal is to replace 20 percent of the oil usage with biomass alternative energy sources.

The interesting interest in alternative fuels for automobiles is encouraged by some important considerations.

Alternative fuels will usually release lesser vehicle emissions. These are harmful ones such as nitrogen oxides and greenhouse gases.

Moreover, most alternative fuels are not extracted from finite fossil fuels and alternative fuels can foster many nations become more energy independent.

relationship between the oil industry and the green fuel revolution, it is inevitable to learn the pervasiveness of the oil industry with in the green revolution and the ongoing debate regarding the use of alternative energy sources successfulness.

Moreover, due to the finite reserves of fossil fuels, the current constitution of the green fuel revolution is not sustainable. To counteract this problem alternative energy sources has become a necessity. Since fossil fuels seem

Experts look to alternative fuel technologies as favourable supplements for petroleum in the near future and likely substitutes in the long term. The limit to which alternative fuels can decrease U.S. dependence on petroleum will leverage the impact on fluctuations in the world petroleum prices on the consumers. This will foster national security since reduction in imported petroleum depends on the scale of their penetration into the transport fuel market.

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Available Alternative Fuel Resources Biofuels seems well positioned to penetrate the transportation market. Lets go through few significant ones already dominating the green fuel industry

Ethanol Ethanol can be made from corn, sugar, and fibrous plants such as switchgrass. However, new multifuel vehicles are being established to run on as much 85 percent ethanols and also 100 percent gasoline.

U.S. automakers- General Motors, claims that above 2 million of its flex-fuel vehicles is on roads in the U.S. today.

The use of cheap and easily available feedstock makes many believe that cellulosic ethanol can be price competitive with gasoline in the future.

Honda automakers recently achieved success in Japan by using microorganisms more efficiently to convert the sugar in cellulose into

alcohol. Moreover, biomass for cellulosic conversion will not take up prime agricultural land and consequently can be grown in wider quantities. The Department of Energy predicts ethanol production from corn and cellulose to be 10-14 billion gallons yearly by the year 2030.

CNG (Compressed Natural Gas) Compressed natural gas is not an unknown resource. It is commonly used in homes for cooking and it runs in a pipette supplied by the CNG gas company professionals.

For a CNG vehicle, the gas is stored in high-pressure cylinders. The compressed gas is then transferred to the car’s fuel tanks.

Honda Civic GX is an infamous CNG automobile. Since CNG is cheaper and burns cleaner than gasoline, CNG cars have and will hugely gain popularity.

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Electricity In recent developments, electric cars have become a more feasible method of everyday travel. Moreover, with new battery technology, batteries are the same kind that charge a phone or computer. The batteries are charged by plugging the car into a regular wall outlet. Tesla Roadster cars have put them to best use to get supercar performance from their electric motors.

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Hydrogen Hydrogen can fuel 2 different types of cars. One is a fuel cell vehicle and the other being vehicles that have an internal combustion engine, wiggled to consume hydrogen instead of gasoline.

In chemical processes of fuel cell, hydrogen and oxygen are mixed to create electricity. The only repercussion of this action is water vapor. The Honda FCX Clarity uses this technology and is recently being hired by drivers in southern California. Moreover, the BMW Hydrogen 7 is perhaps the most famous. The luxury automaker have rent out many to niche individuals in Germany and the U.S. In Addition to this, some tests have shown that the car actually cleans the air around it.

However, hydrogen cars are not yet mainstream enough, greatly because of the lack of necessary hydrogen fueling stations.

Compressed Air A compressed air vehicle’s engine utilizes the enlargement of the compressed air as it’s released from the high-pressure tubes to drive the engine. But compressed-air cars do not only utilize air. In addition, electric motors are also in use to compress the air into the car’s high-pressure ducts. Moreover do not consider them as fully electric cars either, factually because the electric motors do not power the wheels directly.

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Liquid Nitrogen Liquid nitrogen-powered cars make fewer harmful emissions than gasoline, similar to hydrogen. Nonetheless, whilst hydrogen is used in fuel cell cars as well as hydrogen-combustion engines, liquid nitrogen cars use a different engine altogether.

Factually, a liquid nitrogen car uses an engine similar to that of a compressedair car. In a liquid nitrogen car, the nitrogen being cold is in a liquid form.

To fuel the car, the nitrogen is released into the engine where it heats up and extends to create energy. Although a typical gasoline-powered engine uses combustion to move cylinders, a liquid nitrogen engine uses the enlarged nitrogen to generate energy.

Coal Mechanically, coal is an untried and advanced alternative fuel in the transport industry. Facts reveal that electric cars do not create their own electricity. They utilize energy from batteries that have been charged previously from a conventional wall Industry Leaders Magazine - September ‘16 | 040

outlet. This wall outlet gets its power from an electricity plant. This ultimately gets its power from burning coal.

Although, fifty percent of all of the electricity in the United States comes from coal-fired plants. This means that all the way down the energy chain, a lot of electric cars are actually coalpowered cars.

The Future Green Revolution is here The alternative fuels industry has not only reformed transportation industry, but has also created new parameters for the extension of evolving energy players. Growing environmental mindfulness and firm inclusion of regulations for the use of crude fuel is fostering to the risen demand of alternative fuels. National governments globally are plunging into the development of alternative fuels that are price competitive and efficient to cater to the increasing fuel demands. The progress of alternative fuels market is not limited to any one region. However, the growing demand for energy is fuelling the establishment of this industry in all the regions of the world. The transportation industry and chemical industry are the mainstream customers of fuel obtained from petroleum. With the endorsement for alternative fuels, emissions from these petroleum industries will decline notably. The industry for

alternative fuels is likely to improve on a significant rate attributable to

inclining investment by huge energy companies in the market segment.

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Frank Wang

The Crown Prince of Drones Ever since Frank Wang was a child, he had been fascinated with the concept of flying - of taking easy sweeps of the sky. For the graduation present, he got his first model helicopter - the kind that cost 40 dollars.

He couldn’t wait to field test the big toy that would glide, pitch, soar and dive in midair. The memories say, before the model helicopter was almost vertical, flying straight up to the sun, the model helicopter crashed.

As years passed, Frank Wang has become more fascinated with flying, flying over vast meadows.

Having completed initial seminar in aerodynamics, he has a greater understanding of unmanned flying drones, and a keen appreciation for the incredible genius of the early pioneers of aviation.

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Dreams Take Flight Frank Wang, 34, is the world’s first drone billionaire. He is the founder and CEO of Da-jiang Innovation Technology, also known as DJI, a privately-held drone-maker with estimated 2015 revenue of $1 billion and a valuation of $10 billion.

Accel and DJI, which aims to advance the drone developer ecosystem. Using the money, DJI can develop and amplify existing and newer technology for mapping, imaging, agriculture, surveillance, and inspection software.

DJI, as a whole controls 70% of the consumer unmanned aerial vehicle (UAV) market share through sales of its trademark Phantom drones, wherein frank is said to own about 45% of DJI. Last year, the company sold roughly 400,000 drones. Its sales have quadrupled each year since 2009.

Over the last three years, DJI has made it to the international headlines for all kinds of reasons. InJanuary 2015, a small drone, called the DJI Phantom, operated by a civilian,entered into the airspace of the White House lawn and crash-landed. In one, a Phantom 2 drone containing radiation, landed on the roof of the Japanese prime minister’s office. In another one, a DJI drone was used to sneak drug weapons, drugs, and a mobile phone into a prison courtyard outside of London.

In May 2015, the Shenzhenbased drone maker inked the biggest deal in commercial drone history with Accel Partner, a venture capitalist from Silicon Valley. It secured $75 million in investment, in an attempt to bolster the SkyFund initiative. The SkyFund is a joint initiative between

In an interview with Forbes in May 2015, Frank Wang passed it off as irrelevant.

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When young Wang was rejected by his top choices, he joined East China Normal University, and later ended up at the Hong Kong University of Science & Technology in 2003. At first, he didn’t really care much about what he was doing with his life. But, during his senior year, he found his one true love, building helicopter flight-control systems, which led him to his destiny.

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Before Wang started the company, he spent three months intensively working on a graduation project.

His robotics professor Li Zexiang has noticed Frank’s group leadership and technical understand, whichhe had brought into the group project.It was at a time when he was still enrolled in university. Of course, like any techie would do, Wang skipped all of his

courses and went straight to his home in Shenzhen to work on his dream project. He would wake up at 2 p.m. and work until 5 or 6 a.m. for days at a time. Under the mentorship of Professor Li Zexiang, Frank managed to develop the unmanned miniature helicopter, which achieved world’s first flight on Mount Everest by reaching nearly to the top. This was four years ago, which led to the formation of Da-Jiang Innovation Technology – DJI, the company, which is now the biggest drone manufacturer in the world.

When Wang first started DJI, they only made flight-control system.

Today, DJI drones are being used on the sets of the newest Star Wars film and Game of Thrones and its products are filling merchants’ pockets. It is quite hard to believe that only ten years ago, young Wang was launching DJI out of his dorm room.

The son of an engineer father and a teacher-turned-small-businessowner, Wang is living the dream.

Wang may have been rejected fromthe American elites such as MIT or Stanford, but the tables have turned. Today, he’s hiring the top one percent from these universities.

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Color the Sky During the initial years of DJI, Frank had three people under his leadership: Jinying Chen, Zhihui Lu and Chuqiang Chen. Zhihui Lu was the youngest member of the team, who shut his own small company and moved to Shenzhen with only 100 dollars in his pocket to join DJI. Jinying Chen and “Thirty Thousand Chen” (Chuqiang Chen) had also given up their existing jobs to join the team. Chuqiang Chen, earned the nick name of Thirt Thousand Chen, as he was charged a penalty of 30,000 RMB for leaving his previous job, while he was still under a 3-year contract.

Fast forward the initial years of DJI, and the company had now moved into a manufacturing hub of China in Shezhen.

Wang funded the venture

using whatever money he had out of his university scholarship. During that period, he also made a video of the helicopter that he had made for the college project and posted it online. The helicopter models sold for 50,000 RMB (about $6,000) to clients such as Chinese universities and state-owned power companies. These models only costed Wang 15,000 RMB ($2,000) to make. The money helped him pay well to his small, but significant team members.

By the end of 2006, DJI was selling around 20 flight controllers a month. Wang had also received an angel funding of $90,000 from a close family friend Lu Di. By the end of 2008, DJI’s drones were under developments of other cofounders.

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Today’s DJI is making more advanced flight controllers with autopilot functions. They’re marketing at niche trade shows like a radio-controlled helicopter gathering in the 70,000pop. town of Muncie, Ind. Their flight controllers cost between $400 and $2,000.

Their subsidiary by the name of DJI North America, has been formed Industry Leaders Magazine - September ‘16 | 050

with the help of Colin Guinn. The American subsidiary is aimed at delivering drones to the mass market.

At DJI North America, Colin Guinn holds 48% ownership, with DJI having control over the rest.

Over the last four years, DJI has gone on full production mode, manufacturing everything need to create a done: gimbal and remote control, frame,

software and propellers. In 2013, DJI unveiled its most ambitious plan ever – Phantom. The Phantom was the world’s first ready-to-fly, pre-assembled Quad-copter that could be up in the air within an hour of its un-boxing and wouldn’t break apart even after its first crash. The ease-of-use of the drone, unlocked the market unknown to major technology companies. DJI intended to break even on the Phantom’s $679

retail price. However, when Phantom became its bestselling product, that too on very little marketing, its revenue increased by fivefold. In May 2013, DJI bought out Colin Guinn’s stake in DJI North America. This redirected all of its customer payments to the China headquarters. That year, DJI ended up collecting over $130 million in revenue.

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By the end of 2014, DJI has accumulated decent funding from Sequoia Capital’s funding round, and was valued at $1.6 billion. The same year, it ended up with $500 million in revenues.

Today, 30 percent of DJI’s revenue comes from the United States, 30 percent from Europe and 30 percent Asia, and the rest from Africa and Latin America. Between 2009 and 2014, DJI’s sales have either tripled or quadrupled. It has also reached profitability and is now netting more than $140 million in profit.

Da-jiang Innovation Technology has now grown on to become the world’s largest consumer drone manufacturer. In May 2015, it closed a $75 million round of funding from Accel Partners at a whooping valuation of around $8 billion.

The demand for DJI Phantom drone’s has skyrocketed, that it has earned itself a spot on the Apple Store as well. In recent times, the US paved the way by giving the green signal for commercial drone operators approved by the Federal Aviation Administration.

Da-jiang Innovation Technology has raised a total equity funding of $105 million in 3 rounds from 3 Investors including: Lighthouse Capital Management, Accel Partners, and Sequoia Capital. They have also invested an undisclosed amount in Hasselblad in November 2015.

DJI has raised more funds in a new round, at a $10 billion valuation, valuing Frank Wang’s 45% stake to be worth $4.5 billion.

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stor y

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Valuation does not show true value of company, risk does.

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stor y Is Uber worthy of the $62.5 billion price tag?

The entire venture capital community - incubators, VCs, business angels, and others - are convinced that of the socalled Unicorns, Uber’s valuation is perhaps, too lofty. This is, if Uber’s strikingly high valuation is viewed traditionally. For anyone outside of the venture capital community, it’s difficult to make a logical argument, since they’re not privy to inside information about the company, or its plans for growth.

The meteoric rise of Uber and other Unicorns, valued at a billion dollars or more, is skeptical. But, does it matter?

Uber is changing the way the world moves. It’s even more impressive if you consider that fact that five years ago it was limited to San Francisco. Today, it offers rides in more than 65 countries, and its monthly figures have been accelerating over time. But again, not every Unicorn is capable of projecting an endless upward trajectory, even when it looks like a sure thing.

These companies represent a new trend in the types of business that investors prefer.

How do you measure the true value of a company? And does the valuation really merit the future success of a company?

For a company founded five years ago that’s worth $5 billion, for example, has greater time to market capitalization than a company founded ten years ago that’s worth $8 billion. In other words, today’s start-ups are growing about twice as much fast as those founded almost a decade ago. And they’re startups are earning highly volatile valuation than those of the 1990s.

Analysts and venture capitalists suggest this reflects a bubble. In fact, investors are overpaying for equity in Unicorns, and thereby inflating their market capitalization.

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According to a report published in the Financial Times, in November 2015, Fidelity Investments had written down its stake in Snapchat valued at $15 billion during its last fund-raising round by upto 25 percent. It was during the same month that mobile payments company, Square filed for an IPO at a price range that could possibly put the firm’s worth much beneath its private valuation, which was at $6 billion in 2014.

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stor y The only possible explanation for such a volatile growth is the fundamental forces at work behind it. Take for example, products and services, which are getting discovered and adopted at a greater speed than ever before. Word of mouth does the trick, such that you can see a company get overnight success. Twitter, Tumblr, Facebook, Pinterest, these all got adopted fast through the most effective means of marketing - word of mouth. Moreover, the ubiquity of smartphones and similar technology has opened the flood gates to a rare opportunity never seen before - to rapidly distribute software for these technologies.

In order to grow their companies quickly, startups are trying to raise as much capital as possible. This gives them greater flexibility, and even more power to fight off rivals from the industry.

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CANARIES IN THE GOLD MINE Research suggests that in Silicon Valley, the amount raised ultimately matters. Of the 70 companies that raised funding since 2000 and have gone public, there was no long-term value creation between the amount raised to the IPO predicted growth in the market capitalization after the IPO. So, if the amount raised doesn’t actually predict longterm valuation creation, then what does? Studies show that there is an interesting correlation. Companies that go public between the ages of 6 and 10 years, generate about 95 percent of all the value created after the IPO. Today’s companies are not just willing to get big faster, but they’re also willing to stay

private for as long as it matters. In that case, it is not clear how the link between the company age and the growth in market capitalization works out. Do the strongest companies go public around the same time?

Is there a correlation between companies that go public early and very late that hinders their ability to create post-IPO market capitalization?

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Post-2014, startups are in no rush to go public.

Rather, they prefer getting preferential treatment from hedge funds, corporate VC firms, and mutual funds.

So, if a Unicorn remains private much through its growth phase, chances are it may never see a successful IPO. In many cases, we’ve seen investors pushing companies to go public, sooner, to cash in on the returns. Take for example, the privately-held company Jawbone, which was founded in 1999, and was once seen as a market leader in wearable devices.

Today, it no longer ranks among the top five vendors in the wearable market, and its market share has seen a steep decline. In November last year, it announced it was laying off 15% of its staff.

Researchers hint that a vast majority of post-IPO valuation creation comes from companies in the socalled premium category - see, Facebook, Tableau,

and LinkedIn. All of these companies have captured more than 70 percent of the market in their particular category.

For today’s startups, simply racing to the finish line to define new product categories is the real win. For them, simply raising substantial venture funding isn’t enough, and certainly not going public too soon or too late than the defined limit.

Billion dollar valuations are becoming less rare.

According to The Wall Street Journal, in 19992000, there were 18 private, venture-capital backed companies in the U.S. valued at a billion dollars or more. Today, there are more than 70 in the United States, and a dozen another in other parts of the world. Critics, certainly have the right to point out that mega-valued startups should signal an alarm. However, a billion dollars really isn’t what it used to be.

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stor y The definition has in fact gradually changed. Take Uber for example, its model for delivering transportation is set to increase the size of the livery globally. Its valuation may seem humungous to the massive role in the market it plays in, however investors are more interested in how big the service can become in terms of global transportation.

In the end, everything comes down to newer technologies and competencies. When companies invest to make premium-quality goods and services cheaper and more accessible, it makes it even more possible for them to capture the market. When companies invest to build, owe and manage their assets.

The bigger the savings for the consumer, the bigger their chances of hitting disruption.

A decade ago, an on-demand car service would have looked like lunacy, owing to the fact that we were experiencing a

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global economic meltdown.

Today, the companies who invested to make such services are reaping the benefits.

Of course, these companies run into a fair share of risks.

Ranging from regulatory issues to safety issues, to public relations problems, some of these billion dollar babies have a long way to go.

But, when you look at them through the lens of disruption, it’s actually much easier to grasp how much more worth they could possibly be than they are. This just shows how market forces can greatly affect the value of a company.

The bottom line: begin your evolution today. Activate your networks by reaching out to your customers, employees, partners, suppliers, employees, and investors and figure out how you can cocreate value with them.

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Most Funded Kickstarter Products Kickstarter is one of those successful podiums, which has offered the most quirky to the most brilliant innovations and businesses of our time.

People have never shied away from backing the projects of their choices from time to time. Ryan Grepper’s “Coolest Cooler” used to be the leader in terms of highest backing back in 2014. In the spring of 2015, the wildly popular invention by Grepper was soon eclipsed by the current dominant of Kickstarter’s highest funded campaigns so far, the Pebble Time.

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Crowdfunding, as has been noted, is a tough battle to survive. The course to success becomes tougher when the platform is Kickstarter “The People’s NEA” as termed fondly by The New York Times. The crowdfunding platform that was launched seven years ago to a minimum fanfare has created a history by becoming the only crowdsourcing platform to host some of the biggest innovations of the century with pledges worth more than a billion dollars in total.

What budded as a mission to help bring creative projects to life is now the force behind $2,565,065,863 dollars pledged to projects, 111,023 successfully funded projects, 11,439,523 total backers, 3,602,492 repeat backers, and 32,366,838 total pledges. Of all the projects launched on Kickstarter, only a third chunk manages to reach the funding goal of their campaign. Moreover, the difficulty level skyrockets when one is trying to raise Industry Leaders Magazine - September ‘16 | 066

funding for a niche product, for instance, outdoor gear.

Kickstarter is one of those successful podiums, which has offered the most quirky to the most brilliant innovations and businesses of our time. People have never shied away from backing the projects of their choices from time to time.

Ryan Grepper’s “Coolest Cooler” used to be the leader in terms of highest backing back in 2014.

In the spring of 2015, the wildly popular invention by Grepper was soon eclipsed by the current dominant of Kickstarter’s highest funded campaigns so far, the Pebble Time. Even in 2016, the smartwatch continues to rule the crowdfunding website as the highest pledged product in the history of Kickstarter campaigns.

Here is the list of the mostfunded campaigns ever on the crowdfunding website who managed to rake in gargantuan moolahs!

Pebble Time Category: Product Design Creator: Pebble Technology Launch Date: February 24, 2015 End Date: March 28, 2015 Backers: 78,471 Goal: $500,000 Pledged: $20.3 Million

P

ebble Time is crowned as the most funded Kickstarter campaign. From the pioneers of the smartwatches arrives the e-paper smartwatch coupled with a battery that lasts up to 7 days and a fresh timeline interface, which deftly highlights the important schedules of your day. Whether you’re into trail trekking, sleep tracking, or hiking, Pebble time offers the users to live life unplugged without stressing about “What Next?” The smartwatch Industry Leaders Magazine - September ‘16 | 068

from the house of Pebble is not only the most funded, but also the fastest in the crowdsourcing platform’s entire lifespan. Talk about the loyalty to customers, the company has perfected the entire hardware ever since its release adding more features to the device’s platform. The device features a thinner screen, a built-in interface, a color e-paper, and a timeline interface.

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BauBax: World’s Best Travel Jacket Category: Product Design Creator: Baubax LLC Launched: July 7, 2015 End Date: September 3, 2015 Backers: 44,949 backers Goal: $20,000 Pledged: $9.2 million

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auBax is the first most funded item in clothing. Sure, it may appear as deceivingly simple and run-ofthe-mill, but there is a lot more to it. With an aim to make traveling an easier task, this travel jacket features a built-in pillow for the

neck, eye mask, earphone holders, tech pockets of various sizes, gloves, and drink pocket. BauBax arrives in 4 different styles. The brilliant features of this jacket helped the project to achieve its goal just after 31 hours of its launch.

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Everyday Messenger Bag: A Bag For Cameras & Essential Carry Category: Product Design Creators: Peak Design Started: July 1, 2015 End Date: September 1, 2015 Backers: 17,029 Goal: $100,000 Pledged: $4.9 million

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lso hailed as a giant leap in the history of bag-kind, this everyday bag created a history by becoming one of the most funded and popular campaigns on the Kickstarter. Specially designed for the travelers, photographers, and creatives, this bag is a great option for all those individuals who love planning trips on the go. The bag is expertly designed with everything

that a traveler might need during travel time. Everyday Messenger Bag arrives with a place for laptop, charger, camera, food, and the most important of all, FOOD! Rather than being one of those bulky rucksacks, this is trim, it expands according to the size of the things, and reverts back to the original shape once the things are taken out.

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E

xploding Kittens managed to cause a solid stir since its launch on Kickstarter community. The highly addictive game remains to be known as the most funded game in the Kickstarter community. Just within eight minutes of its initial launch on the largest crowdsourcing website,

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Exploding Kittens managed to achieve its initial goal. The game’s quirky tagline synchronizes with its comically-drawn hilarious puns – “A Card Game For People Who Are Into Kittens and Explosions and Laser Beams and Sometimes Goats.”

Exploding Kittens Category: Playing Cards Creators: Elan Lee + The Oatmeal + The Shane Small Started: January 20, 2015 End Date: February 19, 2015 Backers: 219, 382 Goal: $10, 000 Pledged: $ 8.8 million Industry Leaders Magazine - September ‘16 | 075

Shenmue Category: Video Games Creators: YS Net Launch Date: June 16, 2015 End Date: July 18, 2015 Backers: 69, 320 Goal: $ 2 million Pledged: $6.3 million

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his is the third installment of the world’s most celebrated and highest funded Kickstarter video games series - Shenmue. The series still follows the same timeline of the teen martial artist who happens to be on the quest to avenge the death of his father. Praised widely for its magnificent graphics, realism, and soundtrack, this action-packed adventure video game has appealed a cult following that has helped the third installment in the series meet its goal in the time span of just eight hours since its launch of Kickstarter.

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The Veronica Mars Movie Project Category: Film Creator: Rob Thomas Launch Date: March 13, 2013 End Date: April 12, 2013 Backers: 91, 585 Goal: $ 2 million Pledged: $5.7 million Industry Leaders Magazine - September ‘16 | 078

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he roaring Kickstarter success of Veronica Mars Movie Project is the result of a brilliantly marketed strategy. Seven years after “Veronica Mars� the famous TV soap was pulled off-air, the movie managed to hit the on-demand movie streaming services and theaters due to its immense funding and popularity on Kickstarter.

Ever since its finale on the TV show, which aired from 2004 to 2007, the team and fans were anticipating for the movie. Creator Rob Thomas and star Kristin Bell did a mind-blowing

job promoting Veronica Mars on leading social media like Twitter and Facebook to muster fans and raise resources that were fit enough to film the perfect conclusion to the series.

More than 90,000 fans of the popular TV show opened up their wallets and checkbooks to rake in a whopping US$5.7 million to bring the film on the bigger screen. The original campaign for this project on Kickstarter was initiated with a goal of $2 million, but its outstanding popularity amongst fans tripled the contribution.

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Rio de Janeiro “Rio de Janeiro is 2nd largest city in Brazil. The Beta city, famously known as Rio, is nicknamed as The Marvelous City”.

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big T I C K E T Rio de Janeiro city is regarded as a Beta World city. It is the capital city of the state of Rio de Janeiro. Rio de Janeiro is 2nd largest city in Brazil. It also comprises the 3rd biggest urban area in South America.

Current Economy The state has been the capital of Brazil since a long time now.

Henceforth, it has attracted a lot of attention and investments globally.

However, after feasting an all time high for direct foreign investments in December 2010, years of unsatisfactory declines just sprung back up in December 2015, as reported by the Central Bank of Brazil. Investors come to the country because they know that crises are cyclical. In view of the foreign investor, this crisis is over. Thus they are looking at Brazil, and particularly Rio, as an interesting option again.

Investment consultant, Paulo Bittencourt, informed a news provider, that he believes 2016 will prove to be a golden year for Rio’s economy. Even with political ambiguity, the amount of investors looking to carry trade will increase. These are large fund investors, who are always looking for opportunities to ‘foray the henhouse’ in the monetary market.

The famous Campos Grasslands The South Brazilian Campos grasslands also known as Campos, is a unique ecology. Situated in the southernmost part of Brazil, the bionetwork is rich in plant species, being more varied than woodland environment in the same area. The weather is tropically humid, with rainfall frequently dispersed around the year.

Paleopalinological studies show that this Campos was present in the province before forest. Owing to their geological location, in an intermediary region, these grasslands demonstrate a mixture of perennial grasses and a huge variety of other botanical families with clement species.

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Miscellaneous Sectors Rio has fascinated many oil businesses with the detection of oil in the Campos grasslands basin. Many international oil corporations such as Shell and Esso have their offices and some even their headquarters in the city. The telecom establishments boast corporations such as Oi and Embratel.

The service segment is subjugated by the banking sector which is a dynamic part of the economy. Plus, the currency of Brazil has not been far away from stable. The city’s stock exchange ‘Bolsa da Valores’ is the subsequent most active stock market in Brazil.

Real-estate prices are relatively less than other major cities globally. Business experts argue that Rio will become the international center of the world in the real estate sector. Rio’s real estate sector is anticipated as the most promising industry in the future. For overseas investors, huge investment prospect lies in constructing homes, particularly on the beachside, and renting it out. This will give in immense earnings over the years and investors will get good value on their investment.

Moreover, building commercial and residential properties requires employment of a skilled man force. However, investors can procure highly skilled and educated labor easily and inexpensively. On the whole, economy of Brazil in the global market is improving persistently.

Nevertheless, the Brazilian government initiative to promote tourism in the country is highly contributing to the economy improvement. The advent of tourism industry is huge and has amplified over the years. The city carnival is world-famous and attracts tourists globally. In addition to that, the handsome mountains and stylishly juxtapose glorious beachfront lure tourists all the way more. Thus, there is a great opportunity for investing in accommodation facilities such as luxurious beachside villas, leisure centers, golf course and more.

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big T I C K E T Moreover, the benchmarking global sports events - the 2014 FIFA football World Cup and the Olympics in 2016 boosted tourism to its peak.

The fashion sector of the city is one of the leading creative industries in Rio and thus assures good returns on investments. The agricultural sector is also finely established. The city grows diverse crops like sugar cane, oranges, rice, potatoes, pineapples and a lot more. The cultivation and export of fine quality coffee beans is gaining significance.

It can be concluded that Rio offers distant investors manifold investment options in its miscellaneous sectors. The fact that the city has great infrastructural and transportation facilities throughout the city aids hugely to the investment sector.

Rio Oil Sector: A wealth in evolution It is impossible to dissociate the state’s economy from the oil and gas sector.

Rio is amongst the foremost producers of petroleum and gas products in Brazil and contributes more than half in the overall production. Majority of the petroleum comes from the shores of the gigantic coastline. Even though oil is mined from the shores, there is range for investigating new oil reserves.

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IBRE researcher Lia Valls remarkably notes that the state leaped from 9th to

3rd rank among exporting states between 2000 and 2008. Moreover, although the oil business is capital concentrated, labor efficiency in has risen.

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Rio Oil Wealth: A Blessing in Disguise Despite the progress in recent years, the state still needs healthier institutions to avoid the mishaps of the past and assure continuous growth. Economists Fernando de Holanda Barbosa Filho and Samuel PessĂ´a perceive substantial risk unless the state positions in place policies to deal with oil revenue volatility.

The revenue from oil is so volatile due to international oil prices and the fact that oil is a nonrenewable resource. Hence, they propose conception of a fund that regulates savings and flow of oil revenue.

A sole focus on development of oil production and exports will make the city vulnerable to recessions, market fluctuations and changes in economic policies.

Nonetheless, facts report that the city is adopting a smart recipe for GDP growth by amalgamating education and technology.

Giving Back Good Alongside the many projects congregating on GDP growth goal, there are some good deed projects for those most in need of income and incentives for education - the slum dwellers.

The city established incorporation of state and municipal activities to complement central assistance programs that give poor families a monthly allowance accustomed on their children opting for education and parents partaking in school activities. In addition to, efforts are being made to chart and perk up admittance to services and municipal infrastructure.The significance of lengthening the formalization of the slum population is not just to promote the economy, but also add to the expansion of safety.

Looking back at the economy of Rio De Janeiro, to the stage where it has advanced today, seems like a dream. From the year 2000, per capita income is more than double. Violence is lesser, mainly because of the mollifying police force units set up in 28 city slums. Public education now has a new administration model.

Urban and state administrations have put their finances in order.

The breakthrough of deep sea oil in 2007 was the best factor and the choice to host the 2014 Football World Cup and the 2016 Olympics has been a super driving force. Rio government has taken leads of the visibility from the sporting events to magnetize businesses.

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imminent trends

BUILDING THE FUTURE OF RETAIL WITH VIRTUAL SHOWROOMS With the current progress in virtual reality technology, it’s now possible to walk around such showroom spaces and interact with the objects lying around. It may not be long before people can simply strap a VR headset and shop for their dream home, or furniture, or a yacht without having to leave their homes.

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imminent trends Buying your dream car can be stressful. You have to spend hours upon hours searching for the right one. It’s a time-consuming process, where you keep filtering out internet pages looking for insightful reviews. Now, imaging doing all of this using virtual reality - sitting in the comfort of your home.

Online used car seller Vroom has launched a virtual reality showroom, which lets buyers explore upto 15 car models in the comfort of their homes (VR headset, to be more specific). The VR experience has been created in partnership with Dallas agency 900lbs of Creative. It aims to allow buyers to get a close look to their dream car via HTC Vive headsets.

The experience will be available in pop-up locations first, in Phoenix, along with Vroom showrooms in Houston and Dallas.

Vroom’s chief marketing officer, Gaurav Misra, says the aim is to provide consumers added insight to help them feel more confident when they’re buying premium vehicles. Vroom was established in 2014, and sells thousands of

cars a month. Its total monthly revenue is around $100 million, and is said to cross the $1 billion mark this year.

So, how it works? Do you get to take a virtual test drive before finalizing on the one you fancy?

Imagine, a vast warehouse or a garage, the kind filled with cars you like. By aiming the HTC Vive headset at various parts of the room, you can zoom into any model to get additional information about it. If you want to take the car for a spin, you can cruise it ahead of a pre-recorded 360-degree video of streets of Texas or Boston. In fact, it’s quite similar to the ways movie directors set up screens behind actors so they can overlay a scenery. The drive would last for only a few seconds, and in fact, it also lacks the physical sensation of road bumps. So, in a way, it’s quite difficult to say how smooth a car is in reality, or how well the car handles. At this stage, users cannot steer or park the car, all they can do is follow along for the ride. During the demo, a prerecorded audio of the model’s engines can also be heard.

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imminent trends

The cars in the virtual showroom are animated. This makes the entire experience a lot more familiar to a video game, than a buying experience.

But then again, at this stage it’d be impossible to feel what it’s like to sit in a car. With more development in VR, we’re guessing the experience will feel a lot more real.

Vroom offers buyers a free one-week trial. They get the car delivered to your home, so you can drive around for seven days, after which you can return it if you’re not happy with the model.

With the current progress in virtual

reality technology, it’s now possible to walk around such showroom spaces and interact with the objects lying around.

It may not be long before people can simply strap a VR headset and shop for their dream home, or furniture, or a yacht without having to leave their homes. The car sales startup Vroom, is trying to capitalize on the VR boom. It’s going to let people browse for used cars by letting them visit showrooms, in VR. It plans to open VR showrooms at its Texas offices in Grand Paririe and Houston. If the idea get enough traction, Vroom will open more VR showrooms across the nation.

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imminent trends The marketing firm, 900lbs of Creative, built the software and graphical interface that powers the VR showroom. In the demo, to be able to move around the car, buyers must stare at bright circles on the ground for a few seconds so they travel further down the aisle next to the circle.

To get information about the vehicle, including the number in stock and the price, users must stare at it for a few seconds. To get a closer look at the interiors, users can also open the car doors and peek inside. With the help of the Dallas-based marketing firm, Vroom has been able to stitch together two-dimensional photographs to recreate a 3D representation of each of the car model’s interior. The stitching effect creates a sense of scale inside the car that makes things seem bigger than they would in real life.

The future versions of Vroom virtual reality car showrooms will gather much more impressive features.

The present version is just a starting

point that Vroom is hoping to use as a navigation point to get to the future, where the showroom technology is much more advanced.

To help guide customers through virtual reality, Vrooms employees are there inside its showrooms. Of course, without Vroom employees, it would be impossible to know how to move around inside the virtual reality car showroom or sit inside a car model.

Vroom’s virtual reality projects account for a single digit percentage of the company’s overall spending. Vroom doesn’t want to overestimate the VR market and end up wasting all of its money on failed initiative. It will soon release a home-version of its VR showroom by the end of the year, so users can access using their VR headset (Samsung Gear VR device or Google Cardboard) sitting in their home. The home-version’s features will be toned down, so they can accommodate the cheaper headset displays.

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NEW VENTURES

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THE GOLDEN GOOSE Ever since microtransaction models (MTX) have infiltrated the global pavilion, they have revived the dying trend of online gaming by revitalizing the market segment.

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NEW VENTURES

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The online gaming market, especially for PC, is often delineated as something whose existence has been wiped out wholly, or at least is oscillating somewhere in a dire crisis. However, the cause for this market crisis is not that the existence of PC has decimated as a platform for gaming, but it’s rather that a scheme having a highly elevated piracy has started undermining the conventional retail model. Ever since microtransaction models (MTX) have infiltrated the global pavilion, they have revived the dying trend of online gaming by revitalizing the market segment. Be that as it may, microtransaction management’s implementation still lies in the nascent phase in the Western game development economy, in spite of its Brobdingnagian growth.

UNLOCKING MICRONOMICS For the sake of coherence, let’s assume that the microtransactions are more inclined towards multiplayer options.

While the models have experimented on single-player games, horse-barding from Oblivion being the most popular one, they are extensively utilized in multiplayer and online games. For the sake of coherence, let’s assume that the microtransactions are more inclined towards multiplayer options. The business model is applied to give away games for free for the purpose of rendering piracy superfluous followed by selling such smaller upgrades at a lesser expensive price. Sure, every consumer might not choose to disburse a full amount of a customary retailed game. However, the overall amassed revenue can surpass the traditional game thus encountering piracy.

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NEW VENTURES

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BANKABLE MONETIZATION Microtransactions anyone? Oh, well. It sucks and destroys the quality of online games. Individual, especially hardcore gamers tend to share a substantial disdain for microtransactional models.

The disdain apparently levels up in games that cost US$60 or more.

Sure, you’d want to enjoy the game without introducing any further hole in your pocket because you’ve spent a large amount of cash on it. You want the game to be 100% free.

“Don’t you dare ask for more money from me! Keep yourself from showing the bloody menu to me. It’s simply cheapening the entire experience for me! GET LOST!”, is something that a majority of us feels. Although this may be true, it’s important to realize no matter how much individuals hate microtransactions, 1 out of every 10 individuals has been silently sweetening the kitty when it comes to such business models of the gaming industry.

Believe it or not, microtransactions are more transparent retail medium compared to the regular purchase of a certain game. Gamers are often found cursing the existence of such

monetization models, but based on the record spending on in-app purchases, they are the ones who’re indirectly justifying the existence of such cash-spinning strategies.

The influence of monetization in gaming industry through microtransaction is here to stay.

In fact, it has only grown bigger and better over the time span. Not only was the scheme is a dominant monetization model on mobile phone games and social network, but its impact can be witnessed on PC and console, too. The overall struggling MMO’s (Massively Multi-Player Online Games) have found solace in MTX (Microtransactions). Global high-and-mighty games like League of Legends are ruling the globe via selling skins and champions while Team Fortress 2 has gone free-toplay with the in-app monetization strategy. World of Tanks, the free-toplay juggernaut, ported itself to the 360. Henceforth, MTX has traced its path into dominant AAA premium games, either via Assassin’s Creed: Unity’s Helix Credits or Mass Effect 3’s Card Packs.

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NEW VENTURES

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Forty-three years ago, the first ever video game arrived into existence. 1971 saw the release of Computer Space video game developed by a company known as Nutting Associates under the guidance of the cofounders Ted Dabne and Nolan Bushnell who later founded Atari Inc. The concept of Spacewar was the inspiration behind the development of the first ever video game. Instead of programming a game for an existing hardware, the specific machine was created marking the invention of classic arcade game. The game was simple, all one had to do was manage a space ship and fire missiles at various flying saucers. No in-app transactions, no paid characters, nada! Those were the days of one-time investment, buy the game and you’re done. As we arrive in the present, video games have become a worth multi-billion dollar industry. microtransacted goods are in fact the biggest money-

THE NEW-AGE CASH COWS Video games have become a worth multi-billion dollar industry. microtransacted goods are in fact the biggest moneyspinners of the hard-core gaming industry.

spinners of the hard-core gaming industry. Game developers are busy maximizing the appeal of such microtransactions in a shear hope of discovering recipes for making fat chunks of money.

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NEW VENTURES

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WHEN ZYNGA FACED A MASSIVE BLOW

In the highly advanced, tech-savvy world we live in today, individuals have access to unlimited amount of information. Various barriers to entering the industry are lowering in front of our eyes. Unheard of enterprises are receiving multi-million dollar valuations, individuals are coming up with their own ventures rather than adding worth and value to existing ventures, and YouTube stars, of course.

Thousands of YouTubers continue popping up all over the globe. These are all greatest benefits entrepreneurs are reaping from the massive Internet tree. However, there’s one negative aspect noticed in the sphere of mobile gaming. With access to various data, attention spans of users are getting shorter as the time is passing by. The mobile games arrive with a shorter lifespan. We have no doubt why companies involved in mobile gaming industry requires to create more value for gamers while maximizing the ratio of profits over a shorter time period.

Enter King.com, Glu Mobile, and Zynga who remain loyal to follow the same legacy model as followed by gaming giants Blizzard and EA. This is apparently the biggest reason behind such volatility arising within the mobile gaming industry. For this case, Zynga is the perfect example.

When the gaming giant set its IPO price at US$10 per share, it looked like a great value. Thanks to Zynga’s immense success Mafia Wars and Farmville on Facebook. Something

the management and investors at Zynga didn’t account for was certainly the short lifespan of these popular games. The mobile gaming mogul had been highly valued due to the success of these immensely popular games.

Even then, the time when this sudden novelty eventually wore off, a major chunk of gamers started avoiding playing Zynga’s championing fields as quickly as they began and jumped on to other fresh ventures.

As a giant enterprise with more than $2 billion valuations, one would actually expect strong lessons to be learned from such early faults in the model of microtransaction. However, Zynga continued this approach, following the requirements of customers. The only approach it maintained differently was, they chose to remain a step behind the customer needs. In the similar attempt to keep up with the consumer’s attention spans, Zynga started larger acquisitions with fresh popular games, which in return gave a strong boost to the economy of microtransactions.

These wildly popular games included Words With Friends from Bonfire Studios and Draw Something from OMGPop. However, as these fresh purchases went on, the tremendous hike in the popularity of aforementioned games had already started waning.

It was clear; Zynga had no chance to see return investments from such larger acquisitions. But, the fresh monetization strategy worked keeping Zynga still as the front runner in the market.

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NEW VENTURES

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Zynga is not the only company involved with making mistakes in microtransactions. Glu Mobile, one of the leading online game companies on Earth, has had a fair share of successful gaming ventures since their origin in 2001. Nevertheless, Glu has noticed volatility ever since listed its IPO, which somehow was similar to its rival Zynga. Even so, they failed to amass as much as popularity and attraction which Zynga used to have once, until of course, the October 2014 release of Glu’s biggest cash cow, Kim Kardashian: Hollywood. The immense global popularity of the reality TV star pushed the game to hit the highest point on the app store charts. Furthermore, the power venture also became responsible for boosting stocks of Glu to a 52-week high with almost $7.60 a share. Gamers loved the new genre of celebrity game, which apparently deals with roleplays, eventually making Kim Kardashian: Hollywood as Glu’s most profitable venture till date.

However, what one might fail to acknowledge is the fact that the popularity of Glu’s golden goose has recently faced a dramatic low, with $3.40 per share. Who is to be blamed? Microtransactions?

Well, we aren’t sure!

KIM KARDASHIAN - GLU’S SUGAR MOMMY But like it’s said, who cares when Kim Kardashian: Hollywood continues to lay golden eggs hence spinning millions of cash for Glu even now? So far, it has been downloaded more than 42M times coupled with total logging sessions of around 3.3 billion since its hefty launch. And this is not where it all ends; the game has ruthlessly raked in US$100M since launch.

The game is one of the best examples of microtransactions gone right, sporadic, and noninvasive. The platform brought a flood of iconic fashion names to pair up with the franchise, Balmain’s Olivier Rousteing, Vogue’s Anna Wintour, and Fendi’s Karl Lagerfeld to be the prominent ones. In fact, Glu is adamant on recreating the senior and most popular Kardashian sister’s thunderous gaming success with younger Kardashian slots like Kylie and Kendall Jenner, and other prominent global figures Taylor Swift, Nicki Minaj, Katy Perry, Britney Spears, and Jason Statham. No matter what they say, MTX is clearly here to stay. Games are not only an art but a massive multi-billion dollar business.

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events

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The Most Secretive CEO Summit of the Year

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Microsoft’s Annual CEO Summit is a concentration of the most high-profile CEOs on the face of the Earth. The secretive, three-day conversation about emerging trends shaping global business, corporate leadership and technology collectively represents 12 million employees and $5 trillion in annual sales.The 130 CEOs and business executives joining the top ranks of Microsoft are, Arianna Huffington of Huffington Post Media Group, Jamie Dimon of JP Morgan Chase, Warren Buffet of Berkshire Hathaway, Mike Duke of Wal-Mart Stores, Jeff Immelt of General Electric, John Donahoe of eBay, Reed Hastings of Netflix, Jonah Peretti of BuzzFeed, Alan Mulally of Ford Motor, Muhtar Kent of CocaCola Company, Denise

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Morrison of Campbell Soup, Rex Tillerson of Exxon Mobil, Jorge Paolo of 3G Capital and Ursula Burns of Xerox, to name just a few.

Microsoft’s CEO Summit started twenty years ago in 1997, when Microsoft Chairman Bill Gates recognized a need for business leaders to gather, share experiences and learn about upcoming technologies.

According to Microsoft’s FAQ on the event, Bill Gates, “recognized a need for business leaders to gather and exchange experiences around leading global corporations, and to learn about new technologies that will have an impact on business in the future.”

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On this year’s agenda at the CEO Summit which took place in Redmond, Washington, May 10-12, were topics ranging from-

“Navigating Market Volatility” Continued volatility is to be expected, given sluggish global economic fundamentals, national politics that are heavily influenced by antiestablishment movements, and other geopolitical instabilities.

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“Driving Growth with Technology” The best companies are leveraging technologies to deepen connections to customers and employees alike as well as open up new sources of profitability, at times by entering adjacent businesses or leaping into new ones across traditional industry boundaries.

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A High-Profile Event Further Out from the Public Eye Over the years, the elite event has become more and more notorious for its secrecy. Two years ago, Microsoft stopped releasing any media from inside the high-profile event. The increased covertness was in a direct response to reporters’ attempt to participate in the event. In 2008, The Seattle Times went through registrations of planes on the tarmac at Boeing Field to get hold of the guest list. In 2012, a Wired reporter crashed the conference’s pre-party to eavesdrop on a tense conversation between Steve Ballmer and Jeff Bezos.

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The event “delivers to participants a unique experience of discussion and interaction among worldwide business leaders set in an intimate business environment,” the company says. It is designed to give business leaders a private and informal environment to interact and discuss emerging trends in technology and their impact on business and the society. Herein, the “attendees have an opportunity to hear leading industry experts analyze economic trends and technology issues.

The summit also offers a forum in which CEOs can discuss and debate

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business challenges and share insights or experiences with their peers from around the world.”

Microsoft describes three key purposes of the event are to: • Enable an elite group of top-level executives to explore issues around managing global corporations.

• Drive awareness of new technology megatrends and their impact on business and society.

• Stimulate private and informal interaction among peers as a means of strengthening professional and personal relationships.

Over the years, Microsoft has used the event as a platform to showcase some of its newest technologies to high-profile leaders of the world. It wouldn’t be a surprise to find a Windows Phone or the Surface Pro in the gift bag.

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It’s no surprise, how the event has played out in recent years.

In fact, it has become the face of the most privileged conversation on the planet. Over the last few years, the discussions included the following: “Finding Growth, Dealing with Disruption: Looking beyond quarterly earnings to find longterm, sustainable paths to highmargin growth in the midst of a volatile external environment.”

“The Energy Opportunity: No forces are more important to the vitality of the 21st century world than energy supply and demand.”

“The Future of Health: New policies, digital media, the ongoing revolution in monitoring and managing people’s health.”

“21st Century Leadership Strategies: Rapid tech innovation, ultra-powered consumers and web-enabled social dynamics.”

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We keep hearing about business leaders of companies with market capitalization soaring billions of dollars having secretive meetings. In fact, one might assume they’re discussing collective future plans on how to make the world a better place than it is now. It is the private nature of this event that most likely serves its noble purpose.

At this point, it’s difficult to predict the future, and even more difficult to predict the impact of the technology surrounding us. A frank and off the record discussions with industry leaders about such topics gives business leaders and CEOs the ability to work through some of

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the best options without revealing their strategies, or specifics to competitors.

When you’re responsible for an organization that employs thousands of people from around the globe and has millions of shareholders relying on your every move, you wouldn’t want a reporter lurking around your shoulder, as you try to make sense of new technologies you may need to adopt to become a resilient organization.The Microsoft CEO Summit does just that, it helps global companies bring new technologies to market quicker in meaningful ways with clear values for consumers.

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ETRADESHOWS V &E N T Cuna Technology Council Conference

Date: 28 Sep-01 Oct ‘16

The Cuna Technology Council Conference, organized by the Credit Union National Association, Inc will take place from 28th September to 1st October 2016 at the The Cosmopolitan Hotel in Las Vegas, United States Of America.

The conference will cover areas like Partners in Progress like How Lending and IT Work Together to Improve Efficiency and the Member Experience, Disaster Recovery & Business Continuity like Are you Prepared and more.

Venue: The Cosmopolitan Hotel, Las Vegas, USA New England Software Symposium

Date: 30 Sep-02 Oct ‘16

The New England Software Symposium, organized by the No Fluff, Just Stuff (Big Sky Technology) will take place from 30th September to 2nd October 2016 in Boston, United States of America.

Venue: Venue to be announced, Boston, USA International Conference on Healthcare, Applied Science, Engineering and Computer Science

Date: 01-02 Sep ‘16

The International Conference on Healthcare, Applied Science, Engineering and Computer Science, organized by the Ontario College for Research and Development will take place from 1st September to 2nd September 2016 at the Chelsea Football Club in London, United Kingdom. The conference will cover areas like electrical engineering, information technology, electronics engineering, instrumentation engineering.

Venue: Chelsea Football Club, London, UK Human Choice And Computers Conference

Date: 07-09 Sep ‘16

The Human Choice And Computers Conference, organized by the International Federation for Information Processing will take place from 7th September to Industry Leaders Magazine - September ‘16 | 122

9th September 2016 at the MediaCITYUK in Salford, United Kingdom. The conference will cover areas like Intimacy - Location - Personal/Social - Wearables - Implantables - Data Manipulation, Personalisation - Identity - Digital Footprint - Gender, Marketing - User Experience - Human Computer Interaction & Design - Search and Social Media, Customisation - Material Culture - Innovation - Kit - Microchipping, Generations - Histories - Enabling Technologies, Geographies - Urban Technologies - Wayfaring and ICT for Development - Global Mobility Developing Economies - Sustainability etc.

Venue: MediaCITYUK, Salford, UK Vietnam Consumer Digital World Expo

Date: 29 Aug-01 Sep ‘16

Vietnam Consumer Digital World Expo is a 4 day event being held from 29th August to 1st September 2016 at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City, Vietnam. This event showcases product from Computer Hardware & Software, Electronics & Electrical Goods industries.

Venue: Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam Gartner Digital Workplace Summit

Date: 21-22 Sep ‘16

The Gartner Digital Workplace Summit, organized by the Gartner, Inc. will take place from 21st September to 22nd September 2016 in London, United Kingdom.

The conference will cover areas like From Strategy to Business Value,Enabling New Ways of Working and Empowering High-Impact Performers and many more.

Venue: Venue to be announced, London, UK

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ETRADESHOWS V &E N T Patent Protection For Software Related And Business Related Inventions In Europe & United States

Date: 22 Sep ‘16

The Patent Protection For Software Related And Business Related Inventions In Europe & United States, organized by the Management Forum Ltd will take place at the The Rembrandt Hotel in London, United Kingdom. The conference will cover areas like Global drafting and prosecution tactics for these technologies and Latest US strategies post-Bilski, post-Alice and under the USPTO’s most recent guidelines.

Venue: The Rembrandt Hotel, London, UK Interface Honolulu

Date: 01 Sep ‘16

Interface Honolulu is a 1 day event being held on 01st September 2016 at the Sheraton Waikiki in Honolulu, USA. This event showcases products like information security based products, enterprise communication based systems, data storage, recovery, to that of IT infrastructure based products and services associated with this field etc. in the Computer Hardware & Software, Education & Training industries.

Venue: Sheraton Waikiki, Honolulu, USA Detroit CISO Inner Circle

Date: 04 Oct ‘16

The Detroit CISO Inner Circle, organized by the Evanta will take place on 4th October 2016 at the Detroit Institute of Arts in Detroit, United States Of America.

The conference will cover areas like This private, invitation-only dinner features roundtable seating for small group collaboration, offering CISOs the opportunity to network with an influential gathering of information security executives in a dynamic, recurring format.

Venue: Detroit Institute of Arts, Detroit, USA

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SANS Security Leadership Summit & Training

Date: 27 Sep-04 Oct ‘16

CISOs must manage budgets, garner support from non-technical executive management and stakeholders, oversee a team of IT security professionals, support and enable the latest business innovations, and - oh yeah - keep the organization safe from hacks, intrusions, APT, malware and a constant stream of emerging threats. It’s a tall order, one that requires both a breadth and depth of technical knowledge, experience and leadership skill. At this summit, Security Leaders and SANS subject matter experts will provide crucial insights, advice and experiences relevant for both current and aspiring CISOs. The format will partner senior CISOs and security leaders with SANS experts, pairing experiences, best practices, lessons learned (the hard way), and career advice, with depth on key security topics and emerging trends... So you can stay ahead of the curve - and impress your management.

Venue: The Westin Dallas Downtown, Dallas, USA San Antonio Tech Summit

Date: 05 Oct ‘16

The San Antonio Tech Summit, organized by the Tech Summit will take place on 5th October 2016 at the Omni La Mansion del Rio in San Antonio, United States Of America. The conference will cover areas like Profile real time attacks being perpetrated against the network. Determine whether a system breach has occurred through a known or unknown vulnerability.

Venue: Omni La Mansion del Rio, San Antonio, USA WebVisions Berlin // 2016

Date: 26 Oct ‘16

WebVisions Berlin explores design thinking, technology, service design, user experience and content strategy in an event that guides organizations into the future. The event is held at Edenspiekermann on Wed., Oct. 26th 2016.

Venue: Berlin, Germany

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ETRADESHOWS V &E N T Pubcon Las Vegas 2016

Date: 10-13 Oct’16

Pubcon Las Vegas 2016 - named a Forbes must-attend conference and an Inc. top conference for growing your business - features the industry’s leading businesses, start-ups, speakers, keynotes, exhibitors, and sponsors involved in social media, digital marketing, search engines, and online advertising, and will offer a week-long look at the future of technology presented by a vast array of the world’s top innovators, along with being the exclusive host to the fourth annual U.S. Search Awards.

Venue: Las Vegas Convention Center South Halls, USA Web Summit

Date: 7-10 Nov ’16

Web Summit is “Europe’s largest and most important technology marketplace”.

An unrivalled global meeting place for the world’s most disruptive technology companies and those interested in how that disruption can transform their businesses and their lives.

Venue: Lisbon, Portugal TFM (Technology For Marketing)

Date: 28-29 Sep ‘16

Buying and getting the most out of marketing technologies is one of the most difficult journeys that modern marketing departments can make. Yet it is an increasingly challenging landscape to navigate, with many struggling to make the right decisions for their business.

As marketing has changed, so has Technology for Marketing, which has been completely reinvented for 2016.

Based on more than 1,000 interviews with marketers, we have re-imagined the entire event experience from content exploring the technology DNA of visitors to technology demos, specialist training and killer keynotes with top brands.

Venue: Olymipa London, UK

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Advanced Engineering 2016

Date: 2-3 Nov ‘16

Advanced Engineering UK - the UK’s largest dedicated advanced engineering event. Bringing together OEMs and tier 1 manufacturers to meet and do business with all levels of the engineering supply chain, Advanced Engineering addresses the supply chain needs of: aerospace; automotive; motorsport; transport; civil engineering and more.In addition to its show floor containing 700+ exhibiting suppliers, partners and industry bodies, Advanced Engineering hosts the largest Open Conference of its kind, providing expert industry intel, latest technology and innovations case studies, and supply chain opportunities delivered by OEM programme managers, and industry experts.

Venue: NEC, Birmingham, UK Microsoft Ignite

Date: 25-28 Oct ‘16

Spark ideas that make a powerful difference. Microsoft Ignite NZ is the place to rub shoulders with the experts. It will challenge what you know, reveal opportunities, and boost innovation. See where technology is headed at Microsoft Ignite NZ.

Venue: Skycity, Auckland, New Zealand

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