Menswear SS24 Trend Spotting

Annmarie Collie-King, Menswear Buyer

Associated Independent Stores (AIS)

Hybrid Tailoring | New Tailoring

For SS24 there’s a move away from traditional ‘tailoring’ with suiting becoming less formal and more versatile. Look out for unstructured blazers, mix & match separates, and the introduction of the tailored short.

Fabrics are lightweight and textured in linen mixes, with the colour palette favouring lighter shades, and the introduction of terracotta and green.

Key item: Linen suit, worn with knitted polos and casual shirting

Crafted Workwear

The workwear trend continues into next year, with denim and canvas central to the trend, and a focus on the denim shirt and chore/utility cotton jackets as key staples.

Cargo trousers and utility shorts are essential to the trend, natural fibres and hardwearing fabrics are key, with the colour palette expanding into light browns, greys, and greens.

Key items: Denim shirt and cargo trouser

Modern Luxury

This trend advocates timeless dressing, with the emphasis on luxury fabrics i.e., wool, cottons, and linens, and classic items such as crisp shirting, chinos, and casual blazers.

The colour palette is sophisticated, featuring navy, teal, clay, and brown.

Key items: Knitted polo, linen shirt, and commuter jacket

Outdoor Preppy

With a focus on stylish smart/casual dressing, this trend relies on easy layers and comfort, taking influences from activewear and sports with US graphics.

The colour palette leans to the classic, with flashes of cornflower blue and yellow as refreshing highlights.

Key items: Harrington jacket, cardigan, polo, and Oxford shirting