DATA RESULTS ANALYSIS

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Segran, E. (2020). Marie Kondo cleaned house. Now she wants to fix your whole life. [online] Fast Company. Available at: https://www.fastcompany.com/90490761/marie-kondocleaned-house-now-she-wants-to-fix-your-whole-life [Accessed 2 Apr. 2020].

SNEAKERHEADS: INFLUENCERS OF INDUSTRY OR INSIGNIFICANT INSIDERS? A business history on the collectible sneaker market. (2013). [online] Available at: https:// aaltodoc.aalto.fi/bitstream/handle/123456789/24553/master_Laitasalo_Riku_2016.pdf [Accessed 8 Feb. 2020].

Sneakers Magazine. (2018). A Look into Second Market Sneaker Statistics. [online] Available at: https://sneakers-magazine.com/second-market-sneaker-statistics/ [Accessed 6 Mar. 2020].

Statista. (2017). Sneakers market value forecast worldwide 2017-2024 | Statista. [online] Available at: https://www.statista.com/statistics/1017918/sneakers-market-value-forecast-worldwide/ [Accessed 13 Feb. 2020].

Steinberg, L. (2018). The Profitable Hidden Sneaker Market. Forbes. [online] 19 Sep. Available at: https://www.forbes.com/sites/leighsteinberg/2018/09/17/the-profitable-hidden-sneaker-market/ [Accessed 10 Apr. 2020].

The Business of Fashion. (2015). Adidas App Lets Sneakerheads Wait in Virtual Lines for Limited Editions. [online] Available at: https://www.businessoffashion.com/articles/ news-analysis/adidas-app-lets-sneakerheads-wait-virtual-lines-limited-editions [Accessed 9 Apr. 2020].

The NPD Group. (2019). Athletic Footwear and Apparel 2019 Results. [online] Available at: https://www.npd.com/wps/portal/npd/us/blog/2020/sneakernomics-athletic-footwear-and-apparel-year-in-review-2019/ [Accessed 30 Mar. 2020].

Toth, M. (n.d.). The Role of Self-Concept in Consumer Behavior. [online] Available at: https:// digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=3162&context=thesesdissertations [Accessed 23 Apr. 2020].

U, M. (n.d.). Marketing: Case Study of Apple Inc. - 3120 Words | Report Example. [online] Free Essays. Available at: https://ivypanda.com/essays/marketing-case-study-of-appleinc-report/ [Accessed 3 Apr. 2020].

Unisg.ch. (2010). UNISG EDIS - Brand Meaning and its Creation in a Cross-Cultural Context. [online] Available at: https://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/3616/ [Accessed 6 Apr. 2020].

V. Kozinets, R. (n.d.). E-Tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption. European Management Journal.

Witte, R. (2019). Experts Predict the Future of the Sneaker Industry’s Exponential Evolution. [online] Fashionista. Available at: https://fashionista.com/2019/03/sneaker-industry-market-trends-2019 [Accessed 29 Mar. 2020]. www.grandviewresearch.com. (n.d.). Athletic Footwear Market Size, Share & Growth | Industry Report, 2025. [online] Available at: https://www.grandviewresearch.com/industry-analysis/athletic-footwear-market/methodology [Accessed 17 May 2020].

www.ukessays.com. (n.d.). A Case Study Of Apples Success Story Marketing Essay. [online] Available at: https://www.ukessays.com/essays/marketing/a-case-study-of-applessuccess-story-marketing-essay.php [Accessed 3 May 2020].

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INÉS CAMPENY DE LARA BA (HONS) FASHION MARKETING AND COMMUNICATION LEVEL 6, 2019 - 2020 6FAMK001C MAJOR PROJECT - CWK2 JOSÉ GUERRERO TERESA BUHIGAS WORD COUNT: 7230