2013: VM & Display Show LONDON by Inês Lopes

2013: VM & Display Show By Jade Lofts WGSN, 25 April 2013 Surreal and theatrical scenes were combined with on-going environmental awareness at this year's VM & Display Show in London.

Trend analysis WGSN ANALYSIS

Store Design

Wonderland narrative: theatrical props are used to create visionary and captivating scenes Urban eco: with companies continuing to show environmental awareness, recyclable materials are used against contrasting metallic features for a fresh and contemporary feel

Mannequins

Tattooed: mannequin companies show their creativity through illustrations on mannequins Anti-expression: simplistic mannequin faces become a popular choice to showcase at this yearâ&#x20AC;&#x2122;s show

Lucky Fox at VM & Display Show 2013

Wonderland narrative Fantasy scenes are created to present what can be achieved with props and materials as designers use creative narratives to gain client's attention. Dreamscape sets reflecting Alice in Wonderland were seen as white rabbits and oversized props made surreal influenced displays.

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Colourlink at VM & Display Show 2013

Spur Creative at VM & Display Show 2013

Umbrella International at VM & Display Show 2013

DZD at VM & Display Show 2013

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Fast Shield at VM & Display Show 2013

Replica at VM & Display Show 2013

Urban eco Plywood creates an organic feel and is used with metal to create clean and modern compositions at Panache and Smith VC, while God's Own Junk Yard upcycle vintage neon lights and film props to recreate effective displays, making the trend a combination of the Handmade and Environmental conscious trends previously spotted.

Panache at VM & Display Show 2013

Matt Wingfield Studio at VM & Display Show 2013

Smith VC at VM & Display Show 2013

Matt Wingfield Studio at VM & Display Show 2013

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God's Own Junkyard at VM & Display Show 2013

Vision On at VM & Display Show 2013

Tattooed art Companies team up with tattoo artists and illustrators to create an alternative for mannequin presentation. At Panache tattoos are used on menswear mannequins to create an edgy look, while Lucky Fox uses local tattoo artist Paula Converse to imprint bespoke designs on to wooden articulated arms, adding detail to simplistic canvas bust forms. Almax has created designs on to mannequin busts to enable clients to use under garments or as a standalone within displays.

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Panache at VM & Display Show 2013

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Lucky Fox at VM & Display Show 2013

Klassy Covers at VM & Display Show 2013

Almax at VM & Display Show 2013

Mannequins: hair & make up Pastel colouring and elaborate styles are seen at Arty Wigs, who supply hair styles to mannequin companies, including Universal and Proportion. Planet Visual and Almax mannequins opt for darker hues in their styling to reflect the surrounding stand. Panache, however, focused on the styling of male models. A realistic range called John Nissen by Panache uses influences from areas of London to create looks, as well as looking at how wigs can bring expression to simplistic faces.

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Arty Wigs Display at VM & Display Show 2013

Planet Visual at VM & Display Show 2013

Almax at VM & Display Show 2013

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Panache at VM & Display Show 2013

Mannequins: expressionless Mannequin companies display simplistic faces with minimal features seen at the event. A timeless alternative to the realistic appearance, retailers find the option of investing in more unpretentious styles as a favoured choice.

Universal Display at VM & Display Show 2013

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Pucci at VM & Display Show 2013

Panache at VM & Display Show 2013

Lucky Fox at VM & Display Show 2013

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IDW at VM & Display Show 2013

Mannequins Panache

Panache at VM & Display Show 2013

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Panache at VM & Display Show 2013

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Panache at VM & Display Show 2013

Company info: Panache is a specialist supplier of mannequins and creative accessories, also offering bespoke and renovation services Direction: with new creative consultant Stephanie Taylor joining the team, Panache has focused this year on developing its John Nissen menswear range. Inspired by London's Carnaby Street culture, new styling features include options for tattooed illustrations, moustaches and hair to reflect popular styles. Bust form styles were also on display to showcase the materials available as coverings, as well as a new development for hanging product in-store

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Contact 159 Dukes Road Park Royal London W3 0SL Tel: +44 (0) 02 8752 2520 www.panachedisplay.co.uk

Universal Display

Universal Display at VM & Display Show 2013

Company info: suppliers to a wide range of retailers, Universal has been producing mannequins since 1951 and has showrooms in London and New York Direction: the brand introduced its new Profile mannequin range at the show. Standing at 6ft 2, the models are the tallest produced by Universal and have already been selected by UK retailer Hobbs for use in a forthcoming campaign

Universal Display at VM & Display Show 2013

Contact Universal Display Fittings Co. Ltd Unit 130-132 Network Hub 300 Kensal Road London W10 5BE Tel: +44 (0)20 8206 5010

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info@universaldisplay.co.uk

Lucky Fox

Lucky Fox at VM & Display Show 2013

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Lucky Fox at VM & Display Show 2013

Company info: Brighton-based company Lucky Fox offers complete shop fitting services, including creative, visual merchandising and window display. The newly created Lucky Fox also offers a bespoke mannequin service

Contact

Direction: inspired by vintage and designed by artist Paula Converse, Lucky Fox showed a range of bust form mannequins that include wooden articulated arms with branded tattoo sleeves. The company also displayed a restored antique mannequin, presenting another service on offer

IDW

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Lucky Fox Ltd 17 Cambridge Grove Hove East Sussex BN3 3ED Tel: +44 (0)845 4504 904 www.luckyfox.uk.com

IDW at VM & Display Show 2013

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IDW at VM & Display Show 2013

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IDW at VM & Display Show 2013

Company info: retail and mannequin specialists IDW design and produce in Europe. Previous clients include Chanel, Dior and Topshop Direction: IDW displayed its extensive range of monochrome styles at the show, focusing on the variety of textures and finishes. The fabric-covered children's mannequins in muted shades appeared as a contrast against the Canadian frost clear finishes of the adult mannequins

Almax

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Contact Worldwide Headquarters Toronto, Canada www.idw-global.com

Almax at VM & Display Show 2013

Company info: Italy-based producer of mannequins and display forms, Almax has been working with artists and technicians for more than 40 years and has showrooms in Milan, New York and Paris Direction: Almax emphasised the reuse possibility of its mannequins produced in polystyrene, which make them both recyclable and shatter-proof. Almax showed a range of bespoke decorated busts, which also feature as display pieces

Almax at VM & Display Show 2013

Contact Max Catanese Almax S.p.A via Boaresco, 44 P.O. Box 97 22066 Mariano Comense (Co) Italy max.catanese@almax-italy.com www.almax-italy.com

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Mannequino

Mannequino at VM & Display Show 2013

Company info: newcomer to the market, Mannequino produces flatpack, lightweight mannequin bust forms

Contact

Direction: designed to minimise shipping costs and save space for retailers, the Mannequino was shown as a sustainable alternative to the fibreglass bust. By being completely recyclable, chip- and tear-resistant the product is popular with companies looking to promote their sustainability credentials

Pucci

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Unit 8 18a Arthur Street Hove East Sussex BN3 5FD info@mannequino.com

Pucci at VM & Display Show 2013

Company info: Ralph Pucci by Cofrad is a New York-based company with a focus on luxury mannequin ranges inspired by architects and designers. It also offers bespoke options and refurbishments and has recently worked with Burberry Direction: Pucci presented its newest and most popular current mannequin offers at the show. The Lady range of mannequins were matched against the backdrop in a vibrant red colour, as the company looked to emphasise a range suitable for any colour treatment

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Pucci at VM & Display Show 2013

Contact 44 West 18th Street New York City 10011 Tel: +1 212 633 0452 www.ralphpucci.net

Fixtures Andy Thornton

Andy Thornton at VM & Display Show 2013

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Andy Thornton at VM & Display Show 2013

Company info: with customers ranging from retail environments to restaurants, Andy Thornton offers a range of antique-inspired fixtures, lighting and metalwork. The company was first established in 1975 and has recently created fixtures for Fat Face, River Island and TM Lewin

Contact

Direction: rustic wood and metalwork form industrial influenced pieces with cast iron details. The multipurpose table and shelf fixture standout as a versatile piece, which is used in store by TM Lewin's casualwear brand

Smith VC

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Rosemount Huddersfield Road ELLAND West Yorkshire HX5 0EE Tel: +44 (0)1422 376000 email@andythornton.com

Smith VC at VM & Display Show 2013

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Smith VC at VM & Display Show 2013

Company info: Smith VC offers clients a bespoke service of store design, fittings and displays. The company is also the UK agent for mannequin supplier, Window Mannequins

Contact

Direction: Smith VC recreated a store environment for the show to display its range in context. A combination of plywood and metal was used for fixtures, with an added overlay of spray stencil patterns which created an urban eco feel

michael@smithvc.com

Tel: +44 (0)7775 500964

Vision On

Vision On at VM & Display Show 2013

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Vision On at VM & Display Show 2013

Company info: specialising in creative solutions, Vision On works with clients from concept to installation, working previously with New Look, Miss Selfridge and Jack & Jones, as well as with restaurant chains including Pizza Express

Contact

Direction: food was at the heart of Vision On's concept. Seating areas were transformed to restaurant tables, while tablets showcasing the company's portfolio were made to look like a dish of the day

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Bretton Street Dewsbury West Yorkshire WF12 9DB Tel: +44 (0)1924 455 887 www.visionon.net

County Display

County Display at VM & Display Show 2013

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County Display at VM & Display Show 2013

Company info: established in 1989, County Display manufactures shop fits and displays and has worked with retailers such as Radley, Next and Debenhams

Contact

Direction: a retro theme ran through County Display's stand with all pieces on show created by the company. Suspended shoes on mono-lines were effective to create the illusion of product floating in the display

Biam House Biam Yard Braunstone Lane Leicester LE3 2FD Tel: +44 (0)116 289 2090 sales@countydisplay.com

Herman & Herman

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Herman & Herman at VM & Display Show 2013

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Herman & Herman at VM & Display Show 2013

Company info: Herman and Herman specialises in producing store interiors, using sustainable materials such as natural wood and bamboo in line with the brand's aim to be the natural choice in store environments

Contact

Direction: the focal point of the display was a fixture created for EstĂŠe Lauder. The company highlighted its environmental and sustainable values by using its latest material, Eco-Lam, as an alternative to MDF

7-9 Hovefields Court Hovefields Avenue Burnt Mills Essex SS13 1EB Tel.+44 (0)1268 414966 www.hermanandherman.co.uk

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Decoratives God's Own Junk Yard

God's Own Junkyard at VM & Display Show 2013

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God's Own Junkyard at VM & Display Show 2013

Company info: originating as a collection of discarded film props, Chris Bracey formed God's Own Junk Yard to give neon pieces a new lease of life through display. The company has now expanded into vintage lighting renovations and has a bespoke service

Contact

Direction: the company's use of lit-up signage created an eyecatching display. The attention to detail within the vintage pieces is effective in creating nostalgia around memories of carnivals or famous film scenes

Tel. +44 (0)20 8521 8066

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97 Vallentin Road London E17 3JJ

www.godsownjunkyard.co.uk

Replica

Replica at VM & Display Show 2013

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Replica at VM & Display Show 2013

Company info: with a background in producing replications of food for display, Replica now offers a full retail and display service, as well concept development and artificial pieces. The company has collaborated with artists such as Sue Blackwell

Contact

Direction: unlike last year,the focus was less on food displays, but on larger-scale displays instead. A Christmas/Holiday feel was created through the use of winter hues and snow effects

Sarah Feather Design

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11a Uplands Business Park Blackhorse Lane London E17 5QJ Tel.+44 (0) 20 8523 3523 www.replica-food.co.uk

Sarah Feather Design at VM & Display Show 2013

Company info: London-based retail display company Sarah Feather Design offers display design, manufacturing and installation. The company has previously created large global rollouts as well as smaller individual bespoke pieces Direction: by creating a visual representation of tester sticks, Sarah Feather Design aimed to present its full range of products and the materials it uses. Each stick represented a different effect to highlight the company's offer

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Sarah Feather Design at VM & Display Show 2013

Contact 1 Dovedale Studios 465 Battersea Park Road London SW11 4LR Tel: +44 (0)20 7585 1444 info@sarahfeatherdesign.com

Colourlink

Colourlink at VM & Display Show 2013

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Colourlink at VM & Display Show 2013

Company info: a creative and installation company, Colourlink produces store environments and display. The company offers a large range of printable materials to create bespoke textures and looks for each design

Contact

Direction: an Alice in Wonderland narrative was used for the show to highlight the display options available. All of the different print and graphic types were shown to raise awareness of the effects that can be achieved

Artefact

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10g The Leathermarket Weston Street London SE1 3ER Tel. +44 (0)8456 760747 stevemiles@vcg-colourlink.com

Artefact at VM & Display Show 2013

Company info: established in 1989, Artefact works with display managers and designers to produce creative solutions, including concept, production and installation. The company has recently worked with high-street brand Topman and luxury department store, Harrods

Contact

Direction: a selection of the materials Artefact uses were on display at the show. A wooden spray painted fixture complimented a graffiti logo on a purpose-built faux slate backdrop. Technology was introduced to the scheme through an LED screen

Units 1-5 Swigs Hole Farm Yew Tree Green Road Horsmonden Kent TN12 8HR Tel: +44 (0)1892 724861 www.artefactuk.com

Event Prop Hire

Event Prop Hire at VM & Display Show 2013

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Event Prop Hire at VM & Display Show 2013

Company info: with a warehouse of more than 50,000ft, Event Prop Hire has become a quick and cost-effective way for retailers to complete schemes. Props can either be rented from the premade selection, or made bespoke

Contact

Direction: Event Prop Hire focused on its Age of Hollywood prop range for the show. Oversized ice-cream cones were eyecatching, as was the cinema faĂ§ade as a potential front for retail space

Unit 1 Green Park Business Centre Eastmoor Sutton on the Forest York YO61 1ET Tel: +44 (0)845 0940 816 enquiries@eventprophire.com

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Kinetic Global

Kinetic Global at VM & Display Show 2013

Company info: Kinetic Global has previously designed schemes for the Disney Store and Pink. Specialising in display props, mannequins and fixtures, the company works with suppliers in China to create a cost-effective finished product

Contact

Direction: the focal point of Kinetic Global's display was Dalmatian puppies which were created for a recent Hobbs scheme, featured in April's global overview. Using a display fresh from the high-street proved eye-catching

Umbrella International

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Tel. +44 7889 599052 info@kinetic-global.com www.kinetic-global.com

Umbrella International at VM & Display Show 2013

Company info: Umbrella International specialises in holiday schemes and displays. The company is currently working with House of Fraser to create this yearâ&#x20AC;&#x2122;s Oxford Street store scheme, featuring a blanket of LED lights

Contact

Direction: the Snow White display stood out, as textures and shapes were used to differentiate between the props. The company also featured its symbol, a wall of umbrellas, with mood-changing LED lighting to complete the scheme

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77 Lorna Road Hove East Sussex BN3 3EL info@umbrellainternational.co.uk www.umbrellainternational.co.uk

Stylo

Stylo at VM & Display Show 2013

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Stylo at VM & Display Show 2013

Company info: recyclable display company Stylo has been producing print designs for the retail industry for over 15 years. Recent clients include White Stuff

Contact

Direction: the company created a scheme to sum up a year of display. Movement was introduced through spring daffodils, the British summertime was represented in the form of a beach hut and ice cream stall, and autumn and winter were created through a cosy scene featuring fallen leaves and Holiday props

Hille Business Centre 132 St Albans Road Watford Hertfordshire WD24 4AJ Tel: +44 (0)1923 800666 www.stylographics.co.uk

Matt Wingfield Studio

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Matt Wingfield Studio at VM & Display Show 2013

Company info: after working as a graphic designer at Harvey Nichols, Matt Wingfield created MWS in 2002 offering bespoke production and design. Wood, metal, paper and fabric provide the majority of material for creating displays, which are all made in the companyâ&#x20AC;&#x2122;s studio in Brighton. Brands that have recently worked with MWS include The White Company and Nails Inc.

Contact

Direction: the use of paper and wood created a handmade, organic feel to the display, a gentle nod back to the Handmade trend which featured at last year's VM & Display Show ÂŠWGSN 2013

32 North Street London SW4 0HD Tel.+44 (0)20 7720 2100 info@mattwingfieldstudio.com

Pennant

Pennant at VM & Display Show 2013

Company info: Pennant specialises in acrylic products for retailers, including in-store display, extrusion kits and bespoke designs for window schemes through using laser-cutting

Contact

Direction: Pennant's vibrantly coloured and interactive display invited potential clients to touch and take away a magnetic butterfly from a mirrored wall. The international and colourful nature of the scheme was effective in attracting attention at the show

Unit 1 Mile Oak Industrial Estate Oswestry Shropshire SY10 8GA Tel. +44 (0)1691 670191 info@pennant.co.uk

Spur Creative

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Spur Creative at VM & Display Show 2013

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Spur Creative at VM & Display Show 2013

Company info: Spur Creative manufactures and sculpts props for retail display, television, theatre and events. The company works with different materials including metal, polystyrene and wood to create schemes and has recently worked with the National Army Museum and Dubai duty free

Contact

Direction: like Colourlink, a wonderland theme was used, as hearts and candy canes appeared from the ground next to a tree which featured a small screen showing how the scene was created. To coincide with the theme, props used in previous displays were placed alongside, including an oversized gummy bear, originally used within Harrod's sweet department

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Unit 2 Table Top Farm Lamberhurst Quarter Tumbridge Wells Kent TN3 8AL Tel: +44 (0)1892 890608 info@spurcreative.co.uk