agĂŞncia
empreendedores sociais
Story Line
CHEF AFRICA
Proposta Branding // 2016
Proposta | Fase 01
BRANDING
CA Story Line
Processo Criativo MoodBoard
CHEF AFRICA SABORES ANCESTRAIS
Processo Criativo Conceito
conceito
CESTAS AFRICANAS TECELAGEM
CHEF AFRICA SABORES ANCESTRAIS
"Weaving is more than just a technique, it's a tradition passed down from generation to generation, that create and strengthen bonds within a family and community. Basket weaving is a traditional and ancestral craft technique popular across many parts of Africa which consists of using natural fibers from various plants and trees such as palm and banana leaves; rafia, sweet grass and recycled plastic to create vibrant and utilitarian baskets. The materials are dyed with roots, flowers, bark or clay. In Africa, it's mainly a female craft taught by older women and passed from grandmother to daughter. Woven baskets were originally made for special occasions such as weddings, births, harvests." www.myafricanchronicles.com/blog/en/style-the-art-of-weaving
CHEF AFRICA SABORES ANCESTRAIS
Processo Criativo Conceito
CESTA AFRICANA - Transporte e conservação dos Alimentos - Catering -
TECELAGEM - Tradição - Laços - Capacitação - Ecológico -
MULHERES COM CESTA SOBRE A CABEÇA - Chefes Mulheres - Transporte Catering - Chapéu Chefe -
PADRÃO AFRICANO - Africa - Cores Vivas - Abordagem contemporânea -
CHEF AFRICA SABORES ANCESTRAIS
c
Processo Criativo Construção do Símbolo
. "C" Chef .
+
A . "A" Africa .
+
= . Cesta & Mulher africanas .
CHEF AFRICA SABORES ANCESTRAIS
Logotipo // Solução final Versão A
CHEFAFRICA SABORES ANCESTRAIS
CHEF AFRICA SABORES ANCESTRAIS
Logotipo // Solução final Versão B
CHEFAFRICA SABORES ANCESTRAIS