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Brand Guidelines
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Our brand This document is a guide to the brand communication style for the GPI & GSC Degree Show 2013. It explains what our brand stands for, how it’s expressed, and how the creative elements fit together in all our communications. This guide should be followed when designing or delivering any kind of communications for the final year degree show.
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Contents Our brand 8 Masterbrand logo 14 Colour palette 44 Typography 48 Materials 60 Imagery 64 In application 72
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Our Brand
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Our brand A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with GPI and GSC understands who we are and what we stand for. Although both courses till now have been kept as two individuals, for the sake of the Final Show we will be united in one exhibition. Both courses share many similarities and differences, so while they are both going to be branded cohesively the identity of each course will always remain sperate. These guidelines are to help you represent our brand consistently.
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Brand platform GPI is an interdisciplinary course which allows students to focus on ideas and design principles that can be applied across and outside of traditional design disciplines. Their aim is to understand how design thinking can be used to analyse existing situations, communicate with a user and solve problems. GPI have varied skill sets which we hope to communicate with our 2D/3D theme amongst other aspects. Through the branding and show identity we aim to create a clear understanding of who they are as a course and as individuals. The choice of a minimal and clean aesthetic shouldn’t overpower the individuals work but at the same time create a memorable experience for the viewer.
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Masterbrand logo Three coloured
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Masterbrand logo One colour
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Masterbrand logo Two Colour
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Masterbrand logo With Images
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Masterbrand logo Three coloured
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Masterbrand logo One Colour
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Masterbrand logo Two colour
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Masterbrand logo With Images
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Masterbrand logo Dont’s
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Do not put the masterbrand logo in a box or any other shape
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Do not distort the masterbrand logo
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Do not put the masterbrand logo on an overly complicated background where it becomes illegible
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Do not use the masterbrand logo in other colours (that have not been specified in these guidelines)
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Do not try to recreate the masterbrand logo
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Do not ‘squash’ the logo
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Masterbrand logo
Exclusion Zones & Minimum Size The masterbrand logo should always have breathing space. This can be determined by the width of the ‘e’. The minimum recommended size for the masterbrand logo is 30 mm wide (150 pixels online). In exceptional circumstances when it has to be used below this size please remove the ‘Royal Botanic gardens’ wording. It should never be used below 10 mm wide (75 pixels online).
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Masterbrand logo
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Recommended Sizes
A1 logo width: 120mm margins: 30 mm
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A2 logo width: 80 mm margins: 20 mm
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A3 logo width: 55 mm margins: 15 mm
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A4 logo width: 40 mm margins: 10 mm
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A5 logo width: 40 mm margins: 10 mm
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Masterbrand logo Relationship horizontal
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Masterbrand logo Relationship vertical
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Masterbrand logo & Third party logos When combining both logos with the final show slogan.
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Masterbrand logo & Third party logos When combining both logos with the final show slogan.
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Colour palette
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Colour chart Colour Palette Primary and Secondary
C0 M0 Y0 K100 C0 M0 Y0 K0 PANTONE 6C C0 M0 Y0 K100C0 M0 Y0C0 M0 Y0 K0 C0 M0 Y0 K100 K0 R35 G31 B32 R255 PANTONE 6CG255 B255 PANTONE 6C R35 G31 B32 R35 G31 B32
Colour chart
R255 G255 B255 R255 G255 B255
Primary
Y0 K0 C0 M95 Y55 K0 C39 M32 Y30 K10 M32C0 M0 Y0K10 K100 C0 M0 Y0 K0 C39 Y30 C85K0 M61C85 Y0M61 K0 C39 M32 C39 M32 M95 Y55 K0 PANTONE 2727CY0 K0C0 PANTONE 213C PANTONE 7C Y30 K10 PANTONE 6C Y30 K10 C85 M61 C85 M61 Y0 K0B158 C0 M95 R255 Y55G0K0 PANTONE R062727C G102 B255 B75 C0 M95 Y55 R159 G157 R357C G31 B32 R255 G255 B255 PANTONE PANTONE 213C PANTONE 7C PANTONE 7C PANTONE 2727C PANTONER06 2727C PANTONE 213CR159 G157 B158 C0 M0G157 Y0 K100 C0 M0 Y0 K0 213C G102 B255PANTONE R255 G0 B75 R159 B158 R159 G157 B158 R06 G102 B255 R06 G102 B255 R255 G0 B75 R255 G0 B75 PANTONE 6C
R35 G31 B32
R255 G255 B255
Typography
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Typography Our brand typeface is Omnes Pro which should be used for all applications. Keep typography simple. Do not overcrowd layouts and do not use too many weights. Use size to draw emphasis instead, but always in moderation.
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Typography Typeface Family
here was nothing so very remarkableThere in that; nor did Alice so was nothing sothink very itremarkable in that; nor did Alice th ry much out of the way to hear theso Rabbit to itself “Oh very say much out of thedear! way Oh to hear the Rabbit say to itself “O ear! I shall be too late!” (when she thought itwas over afterwards, it ocdear! Oh dear! I shall be too late!” (when she thought it over a There nothing so very remarkable in that; nor did Alice th e was nothing so very remarkable in that; nor did Alice think it so urred to her that she ought to have wondered at this, but at the time wards, it occurred to her that she ought to have wondered at so very much out of the way to hear the Rabbit say to itself “O much out of the way to hear the Rabbit say to itself “Oh dear! all seemed quite natural); but, whenbut theatRabbit actually took a late!” the time it all seemed quite natural); but, when the Rab dear! Oh dear! I shall be too (when she thought it over a ear! I shall be too late!” (when she thought it over afterwards, it atch out of its waistcoat-pocket, and looked at it,watch and then hurried tually took a out of its waistcoat-pocket, and looked at wards, it occurred to her that she ought to have wondered at rred to her that she ought to have wondered at this, but at the n, Alice started to her feet, for it flashed across her mind that she quite then hurried on, Alice started to her feet, for it flashed across but at the time it all seemed natural); but, when the Rab it all seemed quite natural); but, when the Rabbit actually took a ad never before seen a rabbit with either athat waistcoat-pocket, oritsa waistcoat-pocket, mind she had never before seen a rabbit with either a tually took a watch out of and looked a h out of its waistcoat-pocket, and looked at it, and then hurried atch to take out of it, and, burning with curiosity, she ran across theto take waistcoat-pocket, or a watch out of it, and, burning wi and then hurried on, Alice started to her feet, for it flashed ac lice started to her feet, for it flashed across her mind that she eld after it, and was just in time to see it pop down ashe large rabbit-hole riosity, she ran across the field after it, and was just in time to her mind that had never before seen a rabbit with either a never before seen a rabbit with either a waistcoat-pocket, or a nder the hedge. pop down a large rabbit-hole under the hedge. waistcoat-pocket, or a watch to take out of it, and, burning w h to take out of it, and, burning with curiosity, she ran across the 52
Omnes Pro Extra Light, 30pt
Omnes Pro Regular, 30pt
Omnes Pro Extra Light Italic, 30pt
Omnes Pro Regular Italic, 30pt
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Typography Body Copy
abcdefghijklmnopqrstuvwxyz 1234567890 £&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ 54
Omnes Pro Regular, 46pt
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Typography Titling
Omnes Pro Extra Light, 60pt
abcdefghijklmnopqrstuvwxyz 1234567890 ÂŁ&*?!
ABCDEFGHIJKLM NOPQRSTUVWXYZ
Omnes Pro Extra Light, 100pt Capitals can be used as an option for titling.
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Typography Italics
abcdefghijklmnopqrstuvwxyz 1234567890 £&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ
Omnes Pro Extra Light Italics, 46pt To be used as sub headings and in small quantities of text.
abcdefghijklmnopqrs tuvwxyz 1234567890 £&*?! ABCDEFGHIJKL
Omnes Pro Extra Light Italics, 100pt
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Materials
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Imagery
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Imagery When using any of these types of imagery, ensure that the logo is fully legible.
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Imagery Do use
Abstract textures
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Close ups
Clear and well lit
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Imagery Do not use
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Bad Crops
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Low resolution. Images should be higher than 300dpi
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Out of focus and badly lit
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In application
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In application When bringing all these elements together it is important to ensure your design is simple, allows text to breath and keeps different images and type styles to a minimum.
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In application
Core Branding Elements
C0 M0 Y0 K100 PANTONE 6C R35 G31 B32
C0 M0 Y0 K100 C0 M0 Y0 K0 PANTONE 6C C0 M0 Y0R35 K100 K0 G255 B255 G31 B32 C0 M0 Y0 R255
C0 M0 Y0 K0
PANTONE 6C R35 G31 B32
R255 G255 B255
R255 G255 B255
Colour chart
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abcdefghijklmnopqrs tuvwxyz 1234567890 £&*?! ABCDEFGHIJKL MNOPQRSTUVWXYZ
GRAPHIC C39 M32 Y30 K10 C85 M61 Y0 K0 C0 M95 Y55 K0 PRODUCT 2013C85 M61 Y0PANTONE C39 M32 Y30 K10 PANTONE 7C K0 2727C C0 M95 Y55 K0 PANTONE 213C 7C G157 B158 2727C INNOVATIONPANTONER06 PANTONER255 213C G0 B75 PANTONER159 G102 B255 R159 G157 B158 R06 G102 B255
Masterbrand logo C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255
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C0 M95 Y55 K0 PANTONE 213C R255 G0 B75
R255 G0 B75
+ Colour palette + Typography C39 M32 Y30 K10 PANTONE 7C C0 M0 Y0 K100 R159 G157 B158
PANTONE 6C R35 G31 B32
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Imagery
C0 M0 Y0 K0
R255 G255 B255
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In application Sample Layouts
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In application Sample Layouts
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