E-Mail and Data Appending Email/Data Appending is the process of merging a database of customer information that does not contain email addresses for the customers with the help of a third-party's database of email addresses in an attempt to match the e-mail addresses with the information in the initial database. A typical email appending scenario consists of a business that has name, address and telephone data of its customers to do business through mail or over the telephone, but the company wants to expand into e-mail communication and pays a third party that has a database of e-mail addresses in order to merge the data together. Email Appending enables a business to rapidly and cost-effectively improve their email marketing programs by expanding their reach, lowering its cost per contact, and increasing the net contribution and profitability of every campaign. E-Mail Appending help reduce communication costs, reduces response time, deploys marketing campaigns faster and receive more quantifiable results , expands marketing options and supports direct mail initiatives.
Benefits of Email Appending 1. Restore old contacts – E-Mail and Data Appending help companies getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more, so that they can communicate even to old and lost customer contacts. The updated NCOA in the vendor's database will enable companies reach the ones who had moved out and re-touch them. 2. Discover new ways of marketing – Once the companies have the complete database in their hand, they can get in touch with their prospects at several points through multi-channel marketing. Through a direct marketing strategy with a mix of email, direct mail and telemarketing activities, firms can increase their customer participation and retention rates. 3. Elevate response rates – E-Mail Appending reduces wastage due to undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce the customer acquisition and their marketing costs. 4. Helps in Data cleansing – Along with adding the missing information, companies can also get their data corrected for mistakes such as obsolete locality names, spelling mistakes in localities, names and e-mail Ids, zip codes, false names and email id etc. 5. Provides competitive advantage – Through delivering the appropriate content to the prospective clients/customers at the right time, using the correct channel, one can definitely move a step ahead of their competition. Moreover, making new customers are always far more expensive than retaining the old/existing ones. 6. Strengthen data integrity – The appending service assures its users that they will have a complete and robust database at the end of the appending process. It can also fetch the other demographic details such as age, gendre, income, credit score, etc of prospects while appending. This heps in understanding market and craft highly targeted marketing strategies. 7. Highly Cost Effective – Email Data Appending comes for a very economical price. Infact, Email Data Appending is one of the cheapest ways to update a database and generate greater returns on investments, when compared to in-house costs that will incur in updating the
database.