Improving Website Performance As Per User Exprience
SEO - USER EXPERIENCE SIGNAL
AN INTRODUCTION Since Google rolled out, RankBrain algorithm, there is a need to optimize your website according to User experience. Google has started to incorporate "UX signals" into their algorithms. SEO is not only limited to content quality, but how user interacts with your website is now main topic SEO experts should consider while optimizing the particular ecommerce web design Gurgaon. Here are some resources to
improve
User
Content...
DWELL TIME
ORGANIC CTR
how long user stays on your website
No. of users clicks your website from search results.
BOUNCE RATE
SEARCH INTENT
no. of visitors leaving a webpage without taking
What's the goal of user while typing a query on
DWELL TIME • Dwell Time is the amount of total time it spends on a website before returning back to the SERPs. Google consider "dwell time" as an important factor to rank your website and put it under a list of good website. • The long time a user spends
WHY IS DWELL TIME IMPORTANT? • Google
machine Learning algorithm, RankBrain pays huge attention on how long a user spends time on a webpage. A HUMAN POINT OF VIEW • Past few years ago, Google rolled out a feature that if a website is quickly bounced back by users, it will prompt to hide that website.
HOW TO TIME? • Hook
your
IMPROVE readers
DWELL with
formula • Embed videos • write longer content • break content into chunks • community and comments
PPT
BOUNCE RATE Bounce Rate is important for 3 main reasons• Increased bounce rate can stop conversions. • Bounce Rate is closely related to Google first page ranking factor. • High bounce rate implies your website has bad user
How to improve Bounce Rate? • embed Youtube videos on your page • improve loading speed • make your content super easy to read • satisfy search intent • add internal links to your webpage • impress visitors with amazing designs • optimize mobile UX • links to related post and articles
ORGANIC CTR Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. Organic CTRDESIGN is largely based on WITH USERS IN MIND Presentations are communication tools ranking position, but is also that can influenced by a result’s title be demonstrations, lectures, reports, and more. tag, description, URL and
HOW TO IMPROVE ORGANIC CTR? • Use brackets in title tag • Include numbers in Title tag • Short URLs • Optimize your description • Get rich snippets & sitelinks • Use table of contents for long articles/blogs. • boost brand awareness with FB ads
SEARCH INTENT • Search Intent (User Intent) is basically what user wants when it does a query on Google. • Common search/user intent are informational, commercial, transctional or navigational. • Why Search Intent is Important? Simply, Google #1 goal is to show those results that satisfies user intent. so, from SEO point of view, even if your website has a tons of quality backlinks but Search Intent need to be a big part of your SEO approach.
BEST PRACTICES FOR SEARCH INTENT
• Uncover search intent - understand the search keyword and get to know what type of search goal user has i.e informational, commercial, transactional, or navigational. • Optimize for user experience • Improve existing content • optimize commercial pages • navigational queries - help people
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