PR MANAGEMENT onours scandal exposed’ screamed an indignant MailOnline headline last July, on a piece outlining several consultancies’ work putting clients forward for OBEs, Knighthoods and the like. Every so often, national media turn their attention to those firms on the PR industry’s fringes which claim to assist in securing gongs. These sometimes showcase unprofessionalism and consultants’ economical use of the truth, but also regularly point out that such consultancies aren’t breaking any rules. And while they might be embarrassing for the celebrities or business leaders sometimes exposed as employing such firms, the reality is that the supposedly scandalous revelations are of work closely resembling the award entry writing work (which is bread and butter for many PRs).
Honouring PRs H – and PR for the Honours Getting nominated for an honour or award is simpler than you think – but the process could do with some more PR. BY SAM BURNE JAMES
16 Q1 2021 INFLUENCEONLINE.CO.UK
