INFLUENCE Q1 2021

Page 26

INSIGHT

Changing behaviour the healthcare way Deep down, we’re creatures of habit. But the kinds of messaging we use can help shape these habits – and create more useful ones. BY ANNIQUE SIMPSON

26 Q1 2021 INFLUENCEONLINE.CO.UK

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THE BACK STORY

3min
page 52

The virtual pitch: How to get it right

5min
pages 48-51

IoD Scotland's virtual awards

6min
pages 44-47

Get out your own way

5min
pages 42-43

CBD – DEATH BY REGULATION

4min
pages 38-40

Can Doesn't Mean Should

5min
pages 36-37

12 months on: how has COVID-19 changed PR

16min
pages 29-35

Changing behaviour the healthcare way

4min
pages 26-28

Digital exclusion

8min
pages 20-25

Honouring PRs – and PR for the Honours

9min
pages 16-19

Inside story

8min
pages 11-14

ANATOMY OF A CAMPAIGN

7min
pages 7-9
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