INFLUENCE Q1 2021

Page 7

ANATOMY OF A CAMPAIGN

Virtue in the virtual When lockdown led to the quick cancellation of brand events and experiences, one agency took the party to the people. BY STEPHEN HOLROYD

INFLUENCEONLINE.CO.UK Q1 2021 7

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THE BACK STORY

3min
page 52

The virtual pitch: How to get it right

5min
pages 48-51

IoD Scotland's virtual awards

6min
pages 44-47

Get out your own way

5min
pages 42-43

CBD – DEATH BY REGULATION

4min
pages 38-40

Can Doesn't Mean Should

5min
pages 36-37

12 months on: how has COVID-19 changed PR

16min
pages 29-35

Changing behaviour the healthcare way

4min
pages 26-28

Digital exclusion

8min
pages 20-25

Honouring PRs – and PR for the Honours

9min
pages 16-19

Inside story

8min
pages 11-14

ANATOMY OF A CAMPAIGN

7min
pages 7-9
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