THE INDEX
2020 has certainly been a year for the history books!
While we’re all still left waiting to see what the future will look like, brands must focus on the here and now. When it comes to marketing, this means pivoting like never before. Climate change, Covid-19, and the resurgence of Black Lives Matter have all intensely impacted our attitude to the world. Brands have had to be much more sensitive in their messaging, and as new data shows, this pivoting has not always been easy! In association with Sapio, Datasine recently researched 250 marketing decision makers in the UK. The findings revealed an industry in flux as it tries to respond empathically to a time of crisis and social change. Commercial Director Stefan Britton and CTO and Co-founder Chris Loy of Datasine share highlights from their research and six empathy tips for brands to follow:
16 Q4 2020 INFLUENCE.CIPR.CO.UK
