THE INDEX
ROYAL FLUSH Brand Windsor has taken a beating lately. OnePoll’s Mark Hodson and Louise Care find out whether it still has that all-important appeal on both sides of the Atlantic
1
LOVE IS ALL YOU NEED Despite having kicked George III’s butt in 1781, Americans are scarcely behind us Brits in their love of the royals.
65% By comparison, 53% of Brits are interested in reading
A whopping of Americans are interested in either seeing coverage of or reading stories about the royals.
THE ROYAL FAMILY HAS HAD A ROUGH FEW MONTHS. First there was Prince Andrew’s association with the Jeffrey Epstein case and that disastrous Newsnight interview. And then that was swiftly followed by Prince Harry’s decision to quit frontline royal duties and relocate to North America with Meghan and baby Archie. All told, it has been a comms nightmare. But what difference have these recent scandals made to the royal reputation? To find out, OnePoll surveyed 2,000 Brits and 2,000 Americans, giving a sense of current attitudes to the royals in the light of their latest escapades.
I think everyone in the US has such admiration for the British royal family, and with the Duke and Duchess of Cambridge, there’s a whole new interest in the younger generation ANNA WINTOUR 10 Q2 2020 INFLUENCEONLINE.CO.UK
or hearing about what the royal family gets up to. On the other hand, 45% of Brits couldn’t give a monkey’s.
Just 29% of Americans say they find their own version of royalty – Hollywood celebs – more interesting.
2
SUSSEX SELLS In marketing terms, Harry and Meghan’s relocation to North America may well be playing to their brand’s USP. While 71% of Brits say they are unlikely to buy the merchandise formerly known as Sussex Royal, 51% of American adults can’t wait to snaffle it up.
