INFLUENCE Q2 2020

Page 55

THE BUSINESS OF PUBLIC RELATIONS AND COMMUNICATIONS

DO IT BETTER THIS ISSUE

UP YOUR ETHICAL CREDENTIALS BY BECOMING A B CORP

OVERHAUL AND UPDATE YOUR CV

IKON/NEIL WEBB

IMPROVE YOUR MENTAL RESILIENCE FOR STRESSFUL TIMES

How to be a B Corp As concern over the climate crisis grows and debate rages around workplace inequality, some businesses are taking the leap and placing purpose ahead of profit by joining the B Corp movement. How can PR firms join in? BY CHRISTIAN KOCH ILLUSTRATION BY MATT CLOUGH

INFLUENCEONLINE.CO.UK Q2 2020 55


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