DO IT BETTER
7 ways to create a modern CV Whether you’re looking for a non-exec position, a promotion or just a new challenge, a long, generic CV is about as effective as sending the same press release to a bunch of editors and expecting your story to go viral. CV queen Victoria McLean has some tips for strengthening your personal brand story
1
UNDERSTAND YOUR AUDIENCE You wouldn’t dream of ploughing your PR or corporate comms budget into a campaign without understanding the needs of your target audience. Approach your CV in the same way. If you’re looking to work in a corporate team or at an agency, you might focus on your expertise in reputation management. But if you want to be seen as the go-to person for working with the latest bloggers, podcasters and influencers, you’ll need a different approach.
2
OPTIMISE THE TOP LINE Every PR knows the value of a strong, engaging headline. In CV terms, this is more about search-engine optimisation than creativity. Recruiters might search for “PR manager” or “head of corporate communications”, but they’re unlikely to search for “PR maven” or “creative diva”. 58 Q2 2020 INFLUENCEONLINE.CO.UK
