Emmett Reed

Florida Health Care Association

As the Executive Director of FHCA, Reed is responsible for overall operations, hiring association staff and outside lobbyists to pass the agenda set by the association’s board of directors. Since Reed took the helm more than 10 years ago, the association has played a key role in developing a new Medicaid reimbursement system. He also helped get Medicaid increases and pass a new law lowering minimum nursing requirements, which the FHCA branded as modernizing staffing mandates.

William “Bill” Rubin

Rubin Turnbull & Associates

Rubin, the founder and chair of Rubin, Turnbull & Associates, has been a constant presence in Florida lobbying and political circles for decades. He has long lobbied for prominent health care clients including companies linked to Scott before he became Governor. Rubin initially worked in state government, rising to the post of assistant insurance commissioner and treasurer. He started lobbying in 1985 and launched his own firm in 1992.