2 minute read
KEERAN JANIN BELIEVES
KEERAN Janin
AVANTIST IS A NEW BRUNEIAN FOUNDED AND OWNED SWISS-MADE LUXURY WATCH COMPANY.
kPHOTOGRAPHY COURTESY OF AVANTIST.
Founded by Keeran Janin as a collaboration between leading independent Swiss watch design houses and pioneering inspirational achievers, Avantist watches are a tribute to the legacies of phenomenal men and women from sporting champions and movie idols to world leaders and business icons, the greatest achievers of our generation. They build watches inspired by their ambassadors and celebrate their iconic achievements by incorporating materials from those events into the design.
Founding new luxury watch brand Avantist in 2015, Bruneian Keeran Janin continues to cultivate his entrepreneurial drive, born from growing up in Brunei, studying engineering, and following his passion for design and creative arts.
While in London studying for his computer science degree in university, Keeran worked as an apprentice to a diamond and gem dealer and became an accomplished jewelery designer. After graduating, he pursued a career in the tech industry, playing key roles in multiple start-ups in Brunei, Singapore, Silicon Valley (USA), and Switzerland.
Keeran established Avantist to embark into the luxury goods business with the goal of owning a group of watch and jewelery brands. For Keeran, watches “in one sense are a tool to tell the time; but for my watches, they are more about how they make you feel - wearing a great watch can inspire a person to achieve amazing things.”
His goal of building a watch company meant two years of immersing himself into the Swiss watchmaking industry, developing the best team and designing a beautiful, rare timepiece that would last generations. And, with the inspiring stories of iconic brand ambassadors woven into Avantist watches, Keeran and his team search for pivotal moments in history that can be integrated into the brand’s unique identity.
Outside of Avantist, Keeran serves on the board of DARe – Darussalam Enterprise, helping towards their mission of creating a thriving environment for Bruneian small and medium enterprises. He also actively mentors young entrepreneurs and start-up companies. l