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Krystylle's 5 Innovative Marketing Strategies for Limitless Global Impact

What gets you going? What lights your fire? What helps you see the world in a new light? What do you do to stand out? What makes you feel alive? For me it is innovation, creativity, being original, not fitting any mold, being unique. Innovation means a lot to me. In another publication I talked about how innovation is the next global currency. This is true for innovation in marketing. It is sometimes amazing to think that I have traveled to many places over 32 countries in my 58 years of existence. For some, that may seem like a lot, and to others, maybe not a lot at all because they have been to many more. I appreciate the number of places I've been because it has given me an exciting and humbling perspective on this idea I had about creativity as a global currency. It also helps me see an enormous amount of marketing, some in languages I understand and others simply by the pictures, and colors. You see, each day that we wake up, we have the opportunity to fall into the rut of doing things the same as they have been done before. The same with marketing. We can use what has already been predefined for us, or we can ask ourselves how can we spice it up a bit, and still remain true to our brand? How can we stand out and yet fit in enough as to not completely confuse the minds of our readers, audiences, consumers and employees. In this article I will go over a few of my innovative ways to strategize in marketing and branch off into the limitless global impact that is possible.

1. EMBRACE THE VOICE OF THE CUSTOMER. EMBRACE DATA.

“The numbers do not lie. They also do not tell the truth, unless all 7.7 billion people participate in the accumulation of data.”

Do you know how powerful you are? Your voice, your vote, your inputs can change the path of a marketing campaign in minutes. I have found that it is important to let your customers know that you are listening. This may not sound innovative, but the way you go about letting them know is the innovative part. What can you do to lead your customers and clients to the fact that youauthentically think that they are special? Think about the last thing that happened to you from a customer service perspective and how it made you feel. What about the hand written note, or a call from a company that was a real person and not automation. Maybe the time that someone contacted you to be on a special show or get a special honor, or they wanted to recognize you for something you did that was outstanding. All of these things created a feeling or inclusive, importance and being special. Have your colleagues and employees help you find ways to positively affect the world,and then go do it.

Marketing takes us to places that we need to go to get new clients and new streams of income We were all created to have a specific impact in the world. The trick is discovering it, embracing it, nurturing it and understanding that the possibilities in life are limitless. This is what marketing is all about. Finding new and novel ways to help your customers and clients embrace your next new idea or product. Re-image and live a life

aligned with abundance fueled by innovation and creativity. Being bullied caused me to dig deep to understand that their limits were not mine. Do not mistake influence solely with likes and thumbs up on social media, it is much more than that. For me, it has to do with the hearts we have touched and the lives we have changed. We can do our businesses a favor by doing things like net promoter scores, and phone calls that might seem old school, pools, questionnaires and yes my favorite, surveys. So join us. Submit a survey for consideration to our site www.statscollective.com and join us to collect global data inputs for your next new product introduction. After all, understanding what people want and why, is always great, so go on the site today and let’s include your opinion and wisdom inour data.

If you are going global remember that the voice of the customer is slightly or more than slightly different in each country. Be sure to create ways with people you know in those countries, to ensure you understand the use of the words. There are translation companies out there but still sometimes the intent is lost. I prefer to go to people I know or are acquainted with in those countries. This leads to great impact due to partnering with others that already have global influence.

2. UNDERSTAND AND EXERCISE THE DEMAND CURVE

“People want what they want, it is your job to give it to them at a reasonable price, high quality and in a timely manner.”

Sometimes the likes and hearts on social media can give you a feel for what people want and like, and other times not so much. Some people are just not into social media believe it or not. I have some clients that have never hit like on anything, and they are my biggest supporters, and have given me testimonials, or they care to remain anonymous for business purposes. This translates sometimes into word-of-mouth referrals, or simply additional know-how that I can then use for my next clients. The point here is to not mistake social media observations as being the indicate of demand. Portions of what I do are in high demand, it is up to me and you, to have the proper review teams in place, time management, funnels and filters, so we can exercise the demand curve to our advantage. Remember also that a reasonable price, and quality levels are subjective. There will always likely be someone who does not think your pricing is reasonable which just might mean that they are not your ideal client. Do your research so your marketing material can include the best price, not just a made-up price. The same with quality, ensure that you are using the best materials that help you maintain durability and performance. Then yes, in a timely manner, regarding to your published expected lead times. If your website or literature has a lead time, do your best to meet or exceed it. Life happens so when it does, simply communicateit.

Remember if you are going global, ensure you understand the time to ship items, or go virtual where possible. Lead times change due to the economy and what is going on in world news, always be on the lookout for anything that could delay your marketing and sales business practices.

3. DO A PERSONALITY ASSESSMENT OF YOUR TARGET AUDIENCE.

“When you can honestly say that you know for a fact that your target audience is logical, high energy, shy, multi-cultured, exposure driven, cost conscience, fashion driven or any other specifics, you definitely have a key element for an excellent marketing strategy.”

There are many types of personality tests and assessments out there. The marketing edge is to understand which to use and when, to ensure you can service your audience in the best manner possible. This comes with understanding their personality type, purchasing profile, risk levels, economic behaviors, and a host of other factors that we may discuss infuture articles.

4. CREATE THE VEBLEN GOOD EFFECT.

“When your brand, your product or service is considered a luxury or high value, and your client has no problem with your pricing, due to real or perceived value, you have a key element for an excellent marketing strategy.”

Depending on your starting point in life, you may be able to start right off in your business with creating this effect. For others, it can be taught, learned, and driven over time. This has to do with one of my other articles where I discussed confidence. Also, keep in mind that everything you do, and have hired people do, must be done in excellence in order to keep this reality in place. The important thing to remember is in order to utilize this key element, it may take time. Do not worry too much about that, keep building and keep rising. Explore luxury colors, tones, music, cities, and attire based on the cities,

states, countries and continents you are focused on. All are different so do not assume. Speak out on this and have others do the same. Having others share their experiences, is really great as you are building your Veblen good effect. They do the talking for you, and your product and teams’ excellence in production and customer service does the rest.

Lastly, remember that Veblen in one country may not be in another, so never assume.

5. CREATE AN URGENCY FOR YOUR PRODUCTS AND OR SERVICES.

“When a person or company truly believes that they have a need to fill, and that you are the best one to fill it, you have a key element for an excellent marketing strategy.”

Some points stem from being a good influencer to also being a good judge of character of our consumer base, which is needed in marketing. We are not onedimensional human beings. Tapping into our creative zone, opens up many possibilities in life. You may remember seeing a commercial that all you remember is the premise of the dramatic portions it and not even remember the product they were trying to sell. This is where creativity may go to far, we would hope that those watching were led to purchase the product, but sometimes as mentioned it is not even remembered. Construct your commercials, and sizzles so that they create demand. Do your research to understand if there is a current demand that you are filling, or if you are creating a new sector all together with what you are putting on the market. One of the main things to remember is that it

is ok to do a focus group or small launch, gather feedback and launch again. This is critical.

~Krystylle Richardson

I would like to extend a sincere thanks to the creators of Business Marketing Magazine for asking me to share in this issue. It is my heart's desire to have had some type of positive effect and impact on at least one billion people in this world before I die. Avenues like this help me to reachthatgoal.

Below is a list of my top five initiativesfor 2022through2024.

*Ladies join us for the Powerful Women's Summit LIVE in Phoenix Arizona September 10th @10a.m. -5p.m. PST Also join an IMPACT Ambassador Board by seeing the list on our website. Applications being reviewed August through November 2022 for the 2023 IMPACT year. (Find out more at Womenoiii.com) https:// womenoiii.com/register

*Innovators and Inventors join the Richardson Klein Mastermind starting September 2022 (Find out more at KrystylleRichardson.com)

*JOIN THE FAMILY JOIN THE IMPACT @ LIGTV. Life Innovation Global TV the home of S.P.C. Short Powerful Content. (Find out more at LifeInnovationGlobal.com)

*Young adults ages 19-29 sign up for the NEX GEN INNOVATOR'S. (Find out more at LifeInnovationGlobal.com)

I would be so honored if you would like to reach out to me to hear more on how to get involved to increase your influence and monetization. Until then, keepRISING.

CREATIVITY 2 CASHFLOW

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