June 2021
TI TL ES Tr i u m p h a n t Ti t l e s by Simon Hall Creative Warehouse people. They’re all important and busy, and it’s unlikely your presentation is the only one they’re seeing. Their time is precious so they scan through the eager hopefuls, and what if… It’s all very standard, boring, average and ordinary, but… One of the pitch titles really stands out. Before you’ve even begun, you’ve won their interest and raised their expectations. Which are small advantages, it’s true, but still well worth having.
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basic mistake bedevils all important areas of communications, from pitching for investment, to writing a report, to giving a talk. I see it time and again and to be frank, it drives me mad. Because it’s so easy to deal with and can also be fun to get right. I’m talking titles. Which is why we’ve used this photo for the article, and not just as a blatant plug for my books… honestly!
Top Titles Let’s look at the titles of a Magnificent Seven (note the great title reference!) books, blogs, academic research papers and news headlines to help us craft a killer of the kind. By the way, in the media headlines serve as the titles for stories and usually have the most senior people in the newsroom working on them. Which is another indicator of their importance. •Dancing With Your Cat (book) •12 Weird Tips to Hit the Top (blog) •Safety Meeting Ends in Accident (news) •Is This the Rail Price? Is This Just Fantasy? Caught up in Land Buys. No Escape from Bureaucracy!
A title is often the last thing to be thought about, when it should be one of the first. And why is that? Imagine you’re sending out an investor deck, or pitching for funding in front of a group of business
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