OPTO

As so much of retail moves online, retail stores must change tactics and become an experience. People shop in person not just for the immediacy of purchase but for how the experience makes them feel. From the store staff, to store layout, music, lighting, and even store fixtures it is all about how the consumer feels.

This is where Opto Systems comes in, offering a complete line of fixtures as well as the option to have store fixtures custom made to order. They offer a modular system, that can easily and quickly be updated to promote the items the retailer wants to feature.

The system consists of posts that are attached to the wall at regular intervals. From these posts various accessories can be mixed and matched, as well as quickly changed up. As seasons change or even when noticing traffic patterns among customers it is easy for the retailer to change the display to suit their needs.

The system is based on a universal pin system that means all accessories are interchangeable quickly and easily, while still staying securely fastened. As the system is completely modular there is a wide variety of combinations of setups that can be created.

Opto Systems prides themselves in having their products made in the United States and sourced locally.

The shelving and accessories are available in a wide variety of colors and finishes. You can pick the color and style that suits your retail location.

Finish categories include: • Metal Powdercoats

•High Pressure Laminate

•Metal Panels

•3D Laminate

•Solid Surface

The retailer can mix and match these finishes with colors that match their unique branding. Opto Systems also offers temporary fixtures for short terms solutions. They refer to this as pop up retail. Solutions that snap together for quick setup and for solutions such as trade shows, quick tear down as well. Temporary solutions include modular pop-up shops, that have a permanent feel but are designed to be built quickly. They consist of walls, columns, bases and soffits that connect together easily. These work well in stadiums and save time.

Another use for these is retail incubators. Low-risk retail often used by e-commerce companies to test the water of retail. They are often a brick and mortar location with a short-term lease giving companies freedom to either experiment in retail or cash in on a temporary opportunity.

Another solution offered is a mobile merchandise cart. It gives the retailer the option of moving their location anywhere. You can bring the product to the foot traffic, rather than the other way around. It also allows the use of modular accessories and includes the option for the retailer’s own graphics and signage.

Other options for displays include stationary kiosks and mobile clamshell displays.

In addition to their wide variety of options Opto Systems will also work with you to custom build exactly what you want.

To learn more about their products including a complete catalogue of displays and accessories visit them on the web at: https://optosystem.com/