PORTFOLIO 18-19 ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
Studio Philosophy What makes us fall in love with a space ? Do we think before we fall in love with them ? Are your senses always active? Design Philosophy of Zircon34 lies in attempting to evoke all 5 senses- sight, sound, smell, touch and taste through our pragmatic design approach. Space should not just satisfy the function, but also the spirit. Architecture should not be the product of artwork, but an art of creating emotional bond between the user and the space. So to create spaces of this nature, a simple change in perception of the designer towards his/her design process can help in achieving it. Evidence to this emotional attachment with spaces can be seen in those good, old plazas of Italy, in those pubs of London, and those corner tea shops in India and some of our recent projects, where people create a meaning to those spaces creating a positive image which in turn develops into an emotional relationship with it. ~explore - experience - evolve ~
ZIRCON34 DESIGN STUDIO
Suchit Reddy Co- Founder and Principal Architect
Hari Shankar Co- Founder
B.Arch, NIT Trichy M.Des, NID Ahmedabad.
B.Arch, NIT Trichy
About The Studio Zircon34 is a multi-disciplinary design studio with extensive experience in Architecture, Interior Design, Retail Design, Product Design and Graphic Design. Studio presently comprises of partners, Suchit Reddy and Hari shankar along with architects, designers and support staff, all of them work as a team.
ZIRCON34 DESIGN STUDIO
CONTENTS Prism Pub and Kitchen Hyderabad, Telangana
Fastrack Showroom Hosur, Tamil Nadu
Tanishq Showroom Hyderabad, Telangana
Titan Area Office
Coimbatore, Tamil Nadu
Next Education School Patna, Bihar
Next Education- Play Area Bangalore, Karnataka
Fastrack Store Conceptuallization -Research
Graphic, Branding and Product Design
PRISM CLUB AND KITCHEN Area : 87,120 sft. Client : Shiva Hospitallity Service Location: Hyderabad Typology: Hospitallity Completion Date: 17th Nov.’2018.
An archetypal postmodern nightclub, 'Prism' is a creative monolith with eccentric prismatic fractals. The titillating fractals draw users, while the mesh-wire sculpture representing the heart of the club guides them in. Divided into the outdoor lounge, pool and club, the site is designed with the local climate. The huge wall and buildings in the west ensure shade onto the east, housing the open outdoor lounge and pool. The buildings direct the western winds to the outdoor lounge. The service zones placed in the corner minimize interferences with the central activity axis. The multi-leveled seating presents different visual experiences of the same space, with the elevated stage as the focal point. The sporadic wall-lighting enhances the club's unique experience. The interior materials and color palette add luxury and seamlessly adapt to any mood. Inspired by the sun's effect in perception of space, the central chandelier adds wild exuberance to the nightclub.
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
View from Multi- Purpose Lawn created for outdoor events
Views of the fractal facade (night view-top left), Side entrance door, outdoor seating and party pool
ZIRCON34 DESIGN STUDIO
Aisle seating (top-left), staircase to mezzanine level, ledge seating (bottomleft), and bar counter
ZIRCON34 DESIGN STUDIO
Outdoor lighting, central lighting installation
ZIRCON34 DESIGN STUDIO
Lighting Installation, bar counter, staircase and mezzanine floor - seating
ZIRCON34 DESIGN STUDIO
FASTRACK SHOWROOM Area : 982 sft. Client : Titan Company Limited. Location: Hosur Typology: Retail Completion Date: 18th Oct.’2019.
Fastrack, targeting the urban youth and growing fashion industry in India is always alive and up to date with the world. Relating to the brand’s identity, a post modern contemporary design mimeographing a shipping container is elevated juxtaposing the existing conventional building in the ground fl oor Depicting the brands tag line ,”move on”, the entire store has an essence of unsettling nature which is well executed using the brutalist industrial theme.
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
Exterior Facade of the store in Hosur
Retail Display (Top - Left), stairs and facade views (on the right)
ZIRCON34 DESIGN STUDIO
Layout Plan and Axonometric View
TANISHQ Area : 10,000 sft. Client : Titan Company Limited Location: Punjagutta, Hyderabad Typology: Retail (Collab. - technical consultants) Completion Date: 7th Aug.’2019.
Tanishq showroom is located at a prime location in the City of Pearls, Hyderabad. From stucco work in the architecture grandeurs of Nizams, found in Chowmohalla palace, Char Minar & Paigah tombs, to art and craft works such as the narrations of Cheriyal scroll painting and the divine fi gurines of Kalamkari painting on wood and mirror and the cast iron works practiced in the city, many cultural aspects have been inspirations for the project. The layout of this showroom is fairly simple, with mild steel columns at the entrance and a double height area as an opening inside the store which connects the ground and fi rst fl oor visually.
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
Inspirations of the Nawabi grandeur can be seen in every nook of the store
Views of the store elements in the ground and fi rst fl oors
ZIRCON34 DESIGN STUDIO
TITAN AREA OFFICE Area : 1,682 sft. Client : Titan Company Limited Location: Coimbatore Typology: Retail Completion Date: 11th Nov.’2019.
Good offi ce space doesn’t have to just satisfy your business, but allows you to motivate your staff, boost their productivity and improve workspace communication. The intent of design is to use minimal elements in the base structure and make it a canvas and paint on the canvas using architectural elements and props. The lighting elements shall be icing on the cake making the interiors lively and more experiential.
ZIRCON34 DESIGN STUDIO
Meeting and dining halls (top-left), conference hall, front signage, and office cubicle spaces (right)
ZIRCON34 DESIGN STUDIO
NEXT EDUCATION SCHOOL Area : 95,832 sft. Client : Global Education Location: Patna Typology: Institutional Completion Date: Work In Progress
Located on the banks of river Ganges, the site reflects a serene and soothing sense with lush green vegetation. The stacking of the building blocks with the existing mango plantation was the challenging part. The blocks which took shape amongst the vegetation provide ecstatic views. The concept of environmental perception of cognitive mapping has been worked out right from the zonal arrangement of block to the design detail of the entire structure.
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
Entryway to the school.
Front facade, side balconies, Table tennis (left), library and computer lab block, main entrance (right)
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
NEXT EDUCATION -PLAY AREA Area : 5,160 sft. Client : Shri Ram Global School Location: Bangalore Typology: Institutional Completion Date: Work in Progress
Play is how children learn to take control of their lives. The play area was conceptualized in the lines of fluidity in order to ensure a lively, joyful environment to the child. Spaces are strategically placed to create interest and curiosity in the child to move around and explore the surroundings in a monitored environment .
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
View of tree house
Shaded play area, swing, water installation (left), deck area, big fat slide (right).
ZIRCON34 DESIGN STUDIO
Layout Plan
Section
ZIRCON34 DESIGN STUDIO
FASTRACK STORE CONCEPTUALLIZATION CONCEPT PRESENTATION Client : Titan Company Limited. Typology: Retail -Market Research
ZIRCON34 DESIGN STUDIO
ZIRCON34 DESIGN STUDIO
VISUAL COMMUNICATION -Logo Design -Poster Design -Branding -UI / UX -Other works
Book Design - National Law University
JUGO- Bottle Sticker
ZIRCON34 DESIGN STUDIO
Logo Designs
HOME
SHAKHA
Control Gives Freedom
PRODUCT DESIGN
H-BOTS : Kish- the robo
Bajaj Multi Utility Torch Light
Shore - Service Design
ZIRCON34 DESIGN STUDIO
Swaasa - Air Purifier
Ceeda- Stationary
Philips- Iron Box Design
collaborations:
ZIRCON34 DESIGN STUDIO
HOME
SHAKHA
Control Gives Freedom
website : www.zircon34.org email : info@zircon34.com Zircon34 Design Studio Address: 2nd floor, Plot no. B60, opp. Apollo bus stop, MLA Colony, Jubilee Hills, Hyderabad, Telangana 500096. 091000 37737
ZIRCON34 DESIGN STUDIO