Revista infobrasil 2014

Page 1

ANO V EDIÇÃO Nº 13 AGO/2014

Inovação na saúde

Mobile & Games

Políticas Públicas

Saiba como a tecnologia pode ajudar a melhorar sua saúde

Aplicativos móveis e jogos digitais: eles estão com tudo!

Especialistas discutem políticas públicas para TIC na InfoBrasil

sumário 5 Opinião

DEPUTADA RACHEL MARQUES

6 Entrevista

FRANCISCO CARVALHO

7 Tecnova/CE

R$ 13,5 MI PARA INOVAÇÃO NAS MICRO E PEQUENAS EMPRESAS

8

Desenvolvimento Social

TECNOLOGIAS ASSISTIVAS PROMOVEM A INCLUSÃO DE PESSOAS COM DEFICIÊNCIA OU MOBILIDADE REDUZIDA

10 Empreendedorismo UM ANJO NA VIDA DA SUA EMPRESA

14 Especial

INFOBRASIL COMPLETA 20 ANOS

16 Intercâmbio

CONGRESSO TECNOLÓGICO INFOBRASIL PREMIA ESTUDANTES E PROFISSIONAIS

17 Prêmio VTI

CONCURSO IRÁ PREMIAR NOVOS TALENTOS COM IDEIAS INOVADORAS

19 Segurança

UM DESAFIO DE TODO O MUNDO

12 Saúde SEMINÁRIO IRÁ MOSTRAR COMO A TECNOLOGIA PODE AJUDAR A MELHORAR A SAÚDE

de Projetos 20 Gestão e Processos A GESTÃO NOSSA DE CADA DIA

22 Case GP Saúde

PORTFOLIO CONDUZ AVANÇOS EM GERENCIAMENTO DE PROJETOS E PROCESSOS DA UNIMED FORTALEZA

22 Legislação

ESPECIALISTAS DISCUTEM MARCO CIVIL DA INTERNET NA INFOBRASIL

24 Games & Mobile ELES ESTÃO COM TUDO

28 Bits & Bytes POR MARLUCE AIRES

30 Artigo

E LA NAVE INFOBRASIL VA! DE MÃE PARA FILHA ... POR MAURO OLIVEIRA

EDITORIAL

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4

REVISTA INFOBRASIL

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Opiniรฃo

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! W] ___ QVNWJZI[QT QVN JZ ___ Q L WZO JZ NIKMJWWS KWU QVNWJZI[QT\QK

EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

5

ENTREVISTA

â€œĂ‰ preciso

POPULARIZAR A C&Tâ€? O novo presidente da Funcap fala sobre a QUXWZ\pVKQI LM ]UI XZWL]trW KQMV\yĂ…KI que seja acessĂ­vel a todos e o fomento Ă criação de canais de divulgação, de açþes de popularização e da formação dos “comunicadores em CiĂŞnciaâ€? 7 XZWNM[[WZ ,W]\WZ .ZIVKQ[KW +IZ^ITPW LM )ZZ]LI +WMTPW u W VW^W XZM[QLMV\M LI .]VLItrW +MIZMV[M LM )XWQW IW ,M[MV^WT^QUMV\W +QMV\yĂ…KW M <MKVWT~OQKW .]VKIX -VOMVPMQZW KQ^QT KWU LW]\WZILW MU 1VOMVQMZyI LM +IUQVW[ +IVITM[ a 8]MZ\W[ XMTI =VQ^MZ[QLIL 8WTQ\uKVQKI LM 5ILZQL +IZ^ITPW u XZWNM[[WZ LI =VQ^MZ[QLILM -[\IL]IT >ITM LW )KIZIƒ =>) LM[LM ! WVLM KWUIVLW] I QUXTIV\ItrW LW +]Z[W LM -VOMVPIZQI +Q^QT LI QV[\Q\]QtrW [MVLW W XZQUMQZW KWWZLMVILWZ 8ZM[\I IQVLI KWV[]T\WZQI VI nZMI LM L]ZIJQTQLILM M \MKVWTWOQI LW KWVKZM\W

“Popularizar a CiĂŞncia ĂŠ fazĂŞ-la ultrapassar os muros das universidades e instituiçþes de ensino para o dia-a-dia das pessoas.â€?

6

REVISTA INFOBRASIL

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REVISTA INFOBRASIL - Na Secitece, como coordenador de C&T, vocĂŞ sempre esteve envolvido em açþes que visam a popularização da CiĂŞncia. SerĂĄ uma meta sua Ă frente da Funcap? )KZMLQ\W VI QUXWZ\pVKQI LM \WZVIZ W KWVPMKQUMV\W ITOW IKM[[y^MT I \WLW[ 8WX]TIZQbIZ I +QwVKQI u NIbw TI ]T\ZIXI[[IZ W[ U]ZW[ LI[ ]VQ^MZ[QLILM[ M QV[\Q\]Qt‚M[ LM MV[QVW XIZI W LQI I LQI LI[ XM[[WI[ 6I .]VKIX IXWQIZMUW[ QVQKQI\Q^I[ VM[\M [MV\QLW I\ZI^u[ LM Ă…VIVKQIUMV\W LM XZWRM\W[ Y]M XW[[IU [IQZ LM NI\W LW XIXMT XIZI [MZMU KWTWKILW[ MU XZn\QKI ^Q[IVLW W JMU LI KWTM\Q^QLILM

RI - Percebe-se que a C&T estĂĄ cada dia mais forte no interior do Estado - comprovação disso ĂŠ a participação intensa em eventos e editais de fomento. A que vocĂŞ atribui este aumento? -[\IUW[ IKWUXIVPIVLW I M`XIV[rW LI ML]KItrW []XMZQWZ Y]M u ]UI UM\I NMLMZIT M XWLM [MZ KWUXZW^ILI XMTW I]UMV\W LW VƒUMZW LM 1-; MU \WLI[ I[ UIKZWZZMOQ‚M[ LW +MIZn ) QV\MZQWZQbItrW LI[ It‚M[ LM + < \IUJuU u ]U WJRM\Q^W LW OW^MZVW M[\IL]IT 8ZWRM\W[ M XZWOZIUI[ [rW TIVtILW[ U]Q\I[ ^MbM[ XZQUMQZW VW QV\MZQWZ R][\IUMV\M XWZY]M Y]MZMUW[ QVKMV\Q^IZ I XIZ\QKQXItrW LM[\I NI\QI LW -[\ILW Y]M \MU XW\MVKQIT KWUXZW^ILW MU 1VW^ItrW M 8 ,

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RI - Em sua gestão, como serå o relacionamento da Funcap com os pesquisadores? ) .]VKIX u ]UI XIZKMQZI LI[ QV[\Q\]Qt‚M[ LM +QwVKQI <MKVWTWOQI M 1VW^ItrW LW [M\WZ MUXZM[IZQIT M LW[ XM[Y]Q[ILWZM[ j KWU W [MV\QUMV\W LM XIZKMZQI Y]M QZMUW[ \ZIJITPIZ XIZI LM[MV^WT^MZ I +QwVKQI <MKVWTWOQI M 1VW^ItrW VW +MIZn

TECNOVA/CE

R$ 13,5 mi para Inovaรงรฃo NAS MICRO E PEQUENAS EMPRESAS Programa Tecnova cria condiรงรตes ร VIVKMQZI[ XIZI KWV[WTQLItrW LI cultura da inovaรงรฃo 7 LM[MV^WT^QUMV\W LM QLMQI[ QVW^ILWZI[ XIZI W UMZKILW NWZ\ITMKMU I MKWVWUQI M I KWUXM\Q\Q^QLILM LM ]U -[\ILW 6W KI[W LW +MIZn M`Q[\M ]UI XZMWK]XItrW LW OW^MZVW M[\IL]IT Y]IV\W o KWV[WTQLItrW LM[\M KMVnZQW Y]M Rn u ]UI ZMITQLILM ) ;MKZM\IZQI LI +QwVKQI <MKVWTWOQI M -L]KItrW ;]XMZQWZ ;MKQ\M KM KWWZLMVI W XZWOZIUI <MKVW^I +- Y]M \MU KWUW WJRM\Q^W KZQIZ KWVLQtย M[ ร VIVKMQZI[ NI^WZn^MQ[ M IXWQIZ I QVW^ItrW LM MUXZM[I[ LM UQKZW M XMY]MVW XWZ\M KMIZMV[M[ MU [M\WZM[ KWUW" 8M\Z~TMW M /n[ <MKVWTWOQI LI 1VNWZUItrW M +WU]VQKItrW <1+ -VMZOQI[ :MVW^n ^MQ[ +W]ZW M +ITtILW <w`\QT M +WVNMKtrW )OZWVMO~KQW -TM\ZWUM \ITUMKpVQKI M *QW\MKVWTWOQI

Os critรฉrios de avaliaรงรฃo levaram em conta a inovaรงรฃo nas propostas, o potencial mercadolรณgico e a capacidade de execuรงรฃo da empresa. 7 XZWOZIUI ^IQ ร VIVKQIZ XWZ UMQW LM ZMK]Z[W[ LM []J^MVtrW MKWVย UQKI W KZM[KQUMV\W ZnXQLW LM ]U KWVR]V\W [QOVQร KI\Q^W LM MUXZM[I[ KWU NWKW VW IXWQW o QVW^ItrW \MKVWT~OQKI -U NI[M ร VIT LM [MTMtrW LI[ MUXZM[I[ W <MKVW^I +- LQ[XWVQJQTQbIZn : UQTPย M[ LM : UQT I : UQT XWZ MUXZM[I ยน7 QV\MZM[[M LI[ MUXZM[I[ XMTW MLQ\IT UW[\ZW] Y]M Pn NWZ\M LMUIVLI XWZ IXWQW o 1VW^ItrW VW +MIZnยบ Iร ZUI W [MKZM\nZQW ILR]V\W LI ;MKQ\MKM )TUQZ *Q\\MVKW]Z\ 8IZI W [MKZM\nZQW ILR]V\W W MV\ZI^M Y]M Pn VI MKWVWUQI VW[ LQI[ LM PWRM [~ XWLMZn [MZ []XMZILW I\ZI^u[ LI 1VW^ItrW ยน-[\n [MVLW KZQILW ]U IUJQMV\M XIZI 1VW^ItrW VW +MIZn M W <MKVW^I +- ^MU KWV\ZQJ]QVLW XIZI Y]M PIRI M[\M PnJQ\W QVW^ILWZ LMV\ZW LI[ MUXZM[I[ 1[\W XMZUQ\QZn Y]M MUXZM[I[ KMIZMV[M[ \WZVMU [M UIQ[ KWUXM\Q\Q^I[ M KWVKWZZIU KWU QO]ITLILM I\u KWU W UMZKILW M[\ZIVOMQZWยบ ร VITQbI *Q\\MVKW]Z\ 7 5QVQ[\uZQW LI +QwVKQI <MKVWTWOQI M 1VW^ItrW 5+<1 M I .QVIV KQILWZI LM -[\]LW[ M 8ZWRM\W[ .QVMX [rW W[ ZM[XWV[n^MQ[ VIKQWVIQ[ XMTW XZWOZIUI 6W +MIZn I ;MKQ\MKM KWV\I KWU I XIZKMZQI LI .]V LItrW LM )XWQW I ;MZ^QtW[ -V[QVW M .WUMV\W I 8M[Y]Q[I[ .]VLItrW )[\MN LI :MLM LM 1VK]JILWZI[ LW +MIZn :1+ M LI .MLMZItrW LI[ 1VLย [\ZQI[ LW -[\ILW LW +MIZn .QMK

INOVAร ร O NA CAPITAL E INTERIOR

7 XZWOZIUI ZMKMJM] ]U total de 166 propostas )[ WQ\W UIKZWZZMOQย M[ LW +MIZn XIZ\QKQXIZIU MV^QIVLW XZWRM\W[ W Y]M M^QLMVKQI QV\MZM[[M XWZ QVW^ItrW \IV\W VI KIXQ\IT Y]IV\W VW QV\MZQWZ ) UIQWZ Y]IV\QLILM LM XZWRM\W[ ^MQW LM Fortaleza M ZMOQrW UM\ZWXWTQ\IVI Caucaia Maracanaรบ Eusรฉbio Horizonte e Itaitinga [MO]QLI LI ZMOQrW LW +IZQZQ +MV\ZW ;]T Juazeiro do Norte Barbalha e Vรกrzea Alegre Saiba mais em: Coordenaรงรฃo LW <MKVW^I +;MKQ\MKM <MTMNWVM" ___ [K\ KM OW^ JZ

EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

7

DESENVOLVIMENTO SOCIAL

Tecnologias Assistivas

PROMOVEM A INCLUSÃO DE PESSOAS COM DEFICIÊNCIA OU MOBILIDADE REDUZIDA

O Audiodescrição Virtual é uma alternativa para aumentar a acessibilidade em produções de vídeo às pessoas KWU LMÅKQwVKQI ^Q[]IT

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Os visitantes da InfoBrasil poderรฃo percorrer o Caminho Digital, vivenciando a experiรชncia.

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EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

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EMPREENDEDORISMO

Um anjo

NA VIDA DA SUA EMPRESA Conferรชncia irรก mostrar como investidores independentes podem ajudar a alavancar seus projetos inovadores ;M ^WKw \MU ]UI OZIVLM QLMQI UI[ VrW LQ[Xย M LW[ ZMK]Z[W[ XIZI NIbw TI [IQZ LW XIXMT Rn M[\n VI PWZI LM XMLQZ IR]LI IW[ IVRW[ 6rW VrW u UQTIOZM ) )VRW[ LW *ZI[QT u ]UI ZMLM IJMZ\I Y]M IXWQI OZ]XW[ I[[WKQItย M[ M QV^M[ \QLWZM[ QVLMXMVLMV\M[ KPIUILW[ LM ยนIVRW[ยบ KWU W WJRM\Q^W LM NWUMV\IZ W KZM[KQUMV\W LW MUXZMMVLMLWZQ[UW LM QVW^ItrW VW *ZI[QT

โ A Apple tambรฉm precisou de um incentivo pra comeรงar. Os fundadores Steve Jobs e Steve Wosniak contaram com o apoio do investidor anjo Mike Markkulaโ

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O QUE ร A 85LABS?

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STARTUPSCEARENSES SPEAKRS A plataforma Speakrs promete mudar a forma de viajar dos brasileiros, conectando pessoas que gostam de viajar com moradores das cidades visitadas que oferecerão atividades e experiências únicas, fugindo dos roteiros turísticos tradicionais. Saiba mais: www.speakrs.me

ALVANISTA O aplicativo possibilita que usuários e empresas compartilhem experiências, notícias, vídeos, imagens, músicas, enfim, tudo relacionado a jogos eletrônicos. Saiba mais: www.alvanista.com

BOME Aplicativo que substitui os cartões de fidelidade tradicionais dos estabelecimentos, servindo também como ponte de relacionamento entre lojista e cliente. Saiba mais: www.bomeapp.com

MINHA GRADUAÇÃO Plataforma que auxilia os milhões de jovens que todos os anos precisam passar pelo dilema da escolha profissional. Saiba mais: www.minhagraduacao.com

ALFABETO 3D O aplicativo Alfabeto3D tem uma proposta, no mínimo, interessante: ensinar o alfabeto de uma maneira mais divertida para as crianças. O app utiliza a tecnologia de realidade aumentada e locução guiada para facilitar as coisas. Saiba mais: www.facebook.com/Alfabeto3d

MAKEUP CLUB Aplicativo baseado nos conceitos de m-commerce e redes sociais cujo objetivo é proporcionar o compartilhamento de tópicos sobre maquiagem. Saiba mais: www.makeupclubapp.com

EASY BEER Onde comprar a cerveja por um preço mais barato? Desenvolvido pela Sunrise, o Easybeer é um app social que traz listados os valores de diversas marcas de cerveja na região onde você está. Saiba mais: www.gotosunrise.com

VITROLA

AGENDA KIDS Veio para resolver os problemas de comunicação entre os pais e a escola, de forma simples e prática. O aplicativo conta com diversas funções, desde comunicados ao comportamento das crianças. Saiba mais: www.agendakidsdigital.com

LOGOVIA Oferece a criação de logotipos, cartões, folders, materiais de papelaria e outros produtos, por meio da atuação de 22 mil designers cadastrados na plataforma. Saiba mais: www.logovia.com.br

MOBILLS GERENCIADOR FINANCEIRO Aplicativo de controle financeiro que tem como objetivo administrar todo o fluxo de dinheiro da sua vida. Saiba mais: www.mobills.com.br

FIT PRO Aplicativo onde alunos e academias podem interagir de forma fácil, simples e rápida. O aluno recebe, por exemplo, o treino em seu Smartphone e tem acesso à sua evolução, atualizações de ficha e novidades. Saiba mais: www.fitproapp.com.br

PONKS TOY Na plataforma Ponks Toy, você pode tornar seu pai um herói. O boneco é montado escolhendo variáveis como cabelo, tipo físico, cor da pele, capa e super poder. Saiba mais: www.ponkstoy.com

WASHER Através do web app ou aplicativo mobile, os clientes de lava jato podem agendar a lavagem do seu carro ou solicitar o serviço delivery e obter 10% de desconto em todos os serviços da empresa. Saiba mais: www.washer.com.br

VIBEZONE Os usuários podem encontrar bons lugares, boas pessoas e bons preços e decidir qual é o melhor para você. Veja fotos em tempo real, comentários e qual lugar está bombando. Saiba mais: www.vibezoneapp.com

Um serviço que permite aos usuários pedirem músicas nos Vitrola Zones espalhados pela cidade. Basta conectar-se ao Zone e pedir suas músicas através do aplicativo Saiba mais: www.vitrolapp.com.br

EDIÇÃO Nº 13 • AGOSTO / 2014

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SAร DE

Seminรกrio irรก mostrar

COMO A TECNOLOGIA PODE AJUDAR A MELHORAR A SAร DE O II Seminรกrio Inovaรงรฃo Tecnolรณgica na ร rea da Saรบde irรก debater as polรญticas e programas criados para melhorar o atendimento aos usuรกrios do SUS

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EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

13

ESPECIAL

InfoBrasil completa 20 anos

Em sua 40ยช ediรงรฃo, o evento de TI & <MTMKWU XZWUW^M W QV\MZKpUJQW KQMV\yร KW tecnolรณgico e educacional e aborda o tema โ Todos Conectados na Rede de TICโ ) ยฃ MLQtrW LI 1VNW*ZI[QT [MZn ZMITQbILI LM I LM IOW[\W VI )[[MUJTMQI 4MOQ[ TI\Q^I LW -[\ILW LW +MIZn +WU W \MUI ยน<WLW[ +WVMK\ILW[ VI :MLM LM <1+ยบ W M^MV\W KWV[QLMZILW ]U LW[ UIQWZM[ LW XIy[ VW [MOUMV\W M W UIQWZ LW 6WZ\M M 6WZLM[\M XZWUW^M W QV\MZKpUJQW KQMV\y ร KW \MKVWT~OQKW M ML]KIKQWVIT ยน0n IVW[ TIVtIUW[ W LM[Iร W LM ]VQZ I ]VQ^MZ[QLILM W UMZKILW M W OW^MZVW 6W[[W XZWX~[Q\W IW WZOI nizar cada ediรงรฃo รฉ trazer temas de QV\MZM[[M M [QVITQbIZ XIZI W UMZKILW Y]IT I VW^I WVLI W Y]M ^MU XWZ Iyยบ ZM^MTI I XZM[QLMV\M LW 1 , M XZWUW \WZI LI 1VNW*ZI[QT 5IZT]KM )QZM[ 8IZI KMTMJZIZ I LI\I [MZrW ZMITQbILW[ _WZS[PWX[ XITM[\ZI[ IXZM[MV\Itย M[ LM \ZIJITPW[ XIQVMQ[ UM[I[ ZMLWVLI[ TIV tIUMV\W[ M M`XW[QtrW LM XZWL]\W[ KWU I XZM[MVtI LM ZMVWUILW[ XZWร [[QWVIQ[

14

REVISTA INFOBRASIL

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EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

15

INTERCร MBIO

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โ Alรฉm dos trabalhos submetidos, reunimos renomados conferencistas e especialistas convidados para falar sobre as tendรชncias de cada รกrea temรกtica do Congressoโ

16

REVISTA INFOBRASIL

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QUEM GANHOU?! JANIERSON e MICAELLY 7[ LWQ[ OIVPILWZM[ MZIU IT]VW[ LI =VQ^MZ[QLILM .MLMZIT LW +MIZn +IUX][ 9]Q`ILn 8IZI MTM[ XIZ\QKQXIZ LW +WVK]Z[W 6W^W[ <ITMV\W[ NWQ ]UI M`XMZQwVKQI ย VQKI M ]UI WXWZ\]VQLILM ZMIT LM KZM[KQUMV\W XZWร [[QWVIT 0WRM IUJW[ [rW )VITQ[\I[ LM ;Q[\MUI[ VI ><1

EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

17

SEGURANÇA

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7[ XIZ\QKQXIV\M[ LI 1VNW*ZI[QT XWLMZrW KWVPMKMZ W[ LM[IÅW[ Y]M I Segurança da Informação traz às empresas, governos e usuários, além de estratégias de proteção no mundo virtual. 7 [M\WZ LM ;MO]ZIVtI LI 1VNWZUItrW ^MU KWVY]Q[\IVLW KILI ^Mb UIQ[ M[XItW VW[ [M\WZM[ X JTQKW[ M XZQ^ILW[ M[XMKQITUMV\M IX~[ I[ LMV VKQI[ LM M[XQWVIOMU VWZ\M IUMZQKIVI NMQ\I[ XMTW M` IVITQ[\I LI +1) -L_IZL ;VW_LMV ,ILW[ LI KWV[]T\WZQI MUXZM[IZQIT 8_+ IXWV\IU ]U KZM[KQUMV\W LM MU UuLQI VW[ WZtIUMV\W[ LI nZMI MU \WLW W U]VLW XIZI MU ZMTItrW IW IVW LM

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WORKSHOP Os participantes da InfoBrasil 2014 poderão participar do workshop “Daryus ISFS – Fundamentos de Segurança da Informação”, nos dias 26 e 27 de agosto, das 14h às 18h. O objetivo u KIXIKQ\IZ XZWÅ[[QWVIQ[ QV\MZM[[ILW[ em desenvolver uma carreira ou expandir seus conhecimentos de Segurança da Informação.

O minicurso apresenta de forma prática uma visão geral do conteúdo KWJZILW VW M`IUM LM +MZ\QÅKItrW 1Vternacional EXIN ISFS Information Security Foundation based on ISO/ IEC 27002, incluindo as principais normas internacionais, questões de exemplos e a distribuição em forma\W MTM\Z VQKW LW [QU]TILW WÅKQIT

DARYUS =UI LI[ MUXZM[I[ UIQ[ M[XMKQITQbILI[ MU ML]KItrW M KWV[]T\WZQI LM +WV\QV]QLILM LM 6MO~KQW LI )UuZQKI 4I\QVI I\MVLMVLW MUXZM[I[ TyLMZM[ MU ^nZQW[ [MOUMV\W[ LM UMZKILW ;IQJI UIQ[" ___ LIZa][ KWU JZ

EDIÇÃO Nº 13 • AGOSTO / 2014

19

GESTÃO DE PROJETOS E PROCESSOS

A gestão nossa de cada dia Seminário temático sobre a Gestão de Projetos e Processos traz à InfoBrasil 2014 palestrantes renomados e as melhores práticas da área. O evento conta com o apoio do PMI-CE, Framework, Project Master e Portfolio GC.

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20

REVISTA INFOBRASIL

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As melhores prรกticas Quando se fala das melhores prรกticas em gestรฃo de projetos, o conceito vai alรฉm do consolidado no Guia de Boas Prรกticas em Gestรฃo de Projetos do PMI, conhecido como PMBOK. ร preciso considerar os chamados โ mรฉtodos รกgeisโ e outras vertentes do Lean Management.

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EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

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CASE GP SAร DE

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22

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;WT]tย M[ Mร KQMV\M[ A Portfolio Sistemas รฉ uma fรกbrica de software Y]M LM[MV^WT^M M QUXTIV\I [WT]tย M[ Mร KQMV\M[ XIZI melhorar os resultados dos negรณcios. Hoje, a empresa conta com uma equipe composta por 39 colaboradores trabalhando em diversos projetos. โ Utilizamos as melhores prรกticas de gestรฃo e governanรงa de TI na Portfolio Sistemas, seguindo metodologias da รกrea de desenvolvimento. Nossa ampla experiรชncia em gestรฃo permite que trabalhemos adequadamente todas as demandas dos clientes, trazendo resultados customizados, inovadores e efetivosโ , destaca o diretor da Portfolio, Cassio Germano.

GAMES & MOBILE

Eles ESTร O COM TUDO

InfoBrasil 2014 receberรก gamers, desenvolvedores, professores e empresรกrios para falar sobre o promissor mercado de aplicativos mรณveis e jogos digitais. Com uma XZWOZIUItrW JI[\IV\M LQ^MZ[Qร KILI o pรบblico terรก contato com a bola da vez no mundo da tecnologia. -TM[ M[\rW MU \WLW[ W[ T]OIZM[ 6W[ ZM[\I]ZIV\M[ KQVMUI[ \MI\ZW[ ZM]VQ ย M[ LM NIUyTQI [IyLI[ IW [PWXXQVO M I\u UM[UW VI[ M[KWTI[ M ]VQ^MZ[QLI LM[" W ][W LW[ \IJTM\[ M [UIZ\XPWVM[ u KILI ^Mb UIQ[ KWU]U 5I[ LM Y]M ILQIV\IZQIU M[[M[ LM^QKM[ [M VrW X] Lu[[MUW[ QV[\ITIZ W[ IXTQKI\Q^W[ Y]M VW[ [rW ย \MQ[' 8ZW^I^MTUMV\M XMZLM ZQIU \WLI I OZItI ,M WTPW VM[[M UMZKILW I 1VNW*ZI[QT XZWUW^M W ;MUQVnZQW 5WJQTM /IUM[ ,Ia 8ITM[\ZI[ UM[I[ ZMLWVLI[ XIQVMQ[ M _WZS[PWX[ QZrW IJWZLIZ W[ UIQ[ ^IZQI LW[ \MUI[ LM[LM W LM[MV^WT^QUMV\W LM IXTQKI\Q^W[ )VLZWQL M Q7; I\u W UMZKILW LM OIUM[ VW *ZI[QT M [M][ LM[Iร W[ 8IZI Y]MU Y]MZ [M M[XMKQITQbIZ [MZrW WNMZ\ILW[ KQVKW _WZS[PWX[ OZI\]Q\W[ LM P o[ P [WJZM ,M[MV^WT^QUMV\W )V LZWQL ,M[MV^WT^QUMV\W 17; 8ZWL]trW LM /IUM[ , ][IVLW =VZMIT /IUQ ร KI\QWV M .MZZIUMV\I[ XIZI +ZQItrW LM 2WOW[ ,QOQ\IQ[ 6W \W\IT [rW WNMZ\ILI[ I\u ^IOI[ XWZ _WZS[PWX 7 M^MV\W KWV\IZn IQVLI KWU ]UI UM[I ZMLWVLI [WJZM ยน7XWZ\]VQLILM[ LM VM O~KQW[ M UMZKILW LM \ZIJITPW XIZI LM [MV^WT^MLWZM[ LM RWOW[ LQOQ\IQ[ยบ KWU I XIZ\QKQXItrW LW XZM[QLMV\M LI )KQ/I UM[*: 5WIKaZ )T^M[# W OMZMV\M M`M

24

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โ O Mercado de Games no Brasil, seus LM[Iร W[ M fronteirasโ

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BNDES e o potencial do mercado brasileiro de games -U IJZQT LM W *IVKW 6IKQWVIT

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EDIร ร O Nยบ 13 โ ข AGOSTO / 2014

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Especialistas discutem MARCO CIVIL DA INTERNET NA INFOBRASIL

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REVISTA INFOBRASIL

โ ร preciso pensar nos direitos da civilizaรงรฃo, em como proteger os dados pessoais, antes mesmo da criminalizaรงรฃo.โ

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MARCO CIVIL DA INTERNET

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27

Bits & Bytes POR MARLUCE AIRES

Isso vale nota! Celebrando os 20 anos do maior evento de tecnologia da informação da Região Norte e Nordeste, retomamos a nossa proposta original: ser itinerante. Em 2014, vamos estar em cinco cidades do interior do Estado: Quixadá, Sobral, Aracati, Tauá e Juazeiro. O formato consiste de uma programação especial com palestras abordando temas de interesse regional, seguida de uma audiência pública convocada pela Comissão de Ciência, Tecnologia e Educação Superior da Assembleia Legislativa do Estado do Ceará.

Novo Código de C&T O pesquisador da Universidade Santa Cruz da Bahia, Prof. Dr. Gesil Sampaio Amarante Segundo, representará o relator da PL 2177/2011, deputado Sibá Machado, no Seminário Políticas Públicas. Na oportunidade falará sobre os impactos do novo Código Nacional de Ciência & Tecnologia na área de Pesquisa & Inovação. Entre os convidados para o importante debate destaca-se o coordenador de Incentivos ao Desenvolvimento Tecnológico/ SETEC/MCTI, Leonardo Burle Gripp Cotta, e a nova diretora de Inovação da Funcap, Paula Lenz.

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REVISTA INFOBRASIL

ABRAGAMES & AciGAMES: Juntas na InfoBrasil As duas mais importantes entidades que representam os desenvolvedores e as empresas de games no Brasil estão apoiando e participando do Seminário Mobile & Games Day. Parabéns para o diretor da União Cearense de Gamers, Izequiel Norões, curador do evento. O presidente da AciGames, Moacyr Alves fará a palestra de encerramento do Seminário. Ele é curador para o conteúdo digital e eletrônico no governo brasileiro. O gerente executivo da Abragames, Gerson Sousa, profundo conhecedor do mercado internacional, vai partici[ar da mesa redonda: Oportunidades de negócio e mercado de trabalho para desenvolvedores de aplicativos e games e em seguida ministrará a palestra Mobile Games: Transformações atuais da indústria, distribuição e monetização. Em paralelo, Gerson Sousa e Moacyr Alves conversarão com lojistas locais e coordenadores de cursos das IES para falar sobre as demandas do mercado.

Marco Civil

Marca 20 anos Jorge Carvalho, CEO da GO! Branding + Design e sua equipe assinam a marca que registra os 20 anos do evento InfoBrasil. A releitura associa os pilares do evento: informação + networking + inovação.

O time da InfoBrasil Uma equipe especializada e bem preparada está trabalhando com IÅVKW XIZI ZMKMJMZ W[ KWVOZM[[Q[\I[ M ^Q[Q\IV\M[ +WVÅZI Y]MU M[\n VW comando da 40ª Edição da InfoBrasil. Charlene Nunes e Germana Gomes, no apoio ao VII Congresso presidido pela Profª Janete Amaral; Joseana Nobre, Fátima Bandeira e Irla Sales, na organização do Seminário Inovação Tecnológica da Saúde; Paula Virginia, Ivan Oliveira e Lara Maia articulam o Seminário Politicas Públicas; Gabriela Aires e Leo Lacerda, assinam a produção do Empreendedorismo, Inovação & Tecnologia; Eduardo Freire é o curador do Gestão de Projetos e Processos e Izequiel Norões, agita o universo dos games. Para encerrar, Claudio Dodt comanda a temática Segurança da Informação.

Em pauta na InfoBrasil a Regulamentação do Marco +Q^QT LI 1V\MZVM\ M W[ LM[IÅW[ para garantir a Neutralidade, Privacidade e Liberdade de Expressão na Rede. Esse tema está sendo debatido em todos os Circuitos. A OAB-CE será representada por Renato Torres de Abreu Neto, Presidente da Comissão de Tecnologia de Informação da OAB. Ivan Oliveira (ITIC Digital), Pablo Ximenes (UECE) e Rodrigo Nascimento (Iplanfor/PMF), e Fábio Rosa (SINDPD) debaterão o assunto.

Rito de passagem Depois de dedicar 20 anos ao evento InfoBrasil, chegou a hora de passar o bastão. Há 10 anos, numa solenidade de abertura da 10ª InfoBrasil, com a presença do então governador Lúcio Alcântara, eu disse que ia passar o bastão. E, ele me perguntou com propriedade: - Para quem? 6rW \QVPI -V\rW ÅY]MQ VI missão. Agora, tenho as minhas sucessoras: Gabriela Aires, publicitária e relações públicas, formada pela Universidade de Barcelona (UAB), especialista em Marketing Digital, que assumirá a criação, gestão e produção da InfoBrasil 2015, ancorada por Simplícia Aires Sinibaldi, jornalista, com especialização em Marketing, minha outra herdeira. Então gente, vem novidades por ai. Bye.

EDIÇÃO Nº 13 • AGOSTO / 2014

29

ARTIGO

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6rW u XWZ IKI[W Y]M VrW \MUW[ ]U 8WZ\W ,QOQ\IT ITMVKIZQVW IXM[IZ LM ^nZQI[ \MV\I\Q^I[ VM[\I LQZMtrW .IT\W] VW[ ¹\MZZI NuZ\QTº I UM[UI Y]M \MU WJZQOILW 5IZT]KM )QZM[ \WLW IVW I MV\ZIZ VI *I\ KI^MZVI NIUQTQIZ M ^M[\QZ [M LM []XMZ U]TPMZ MVY]IV\W IUQOW[ ÅKIU VI [ITI LI R][\QtI ,M[MRW Y]M I M`MUXTW LI UrM ¹O]MZZMQZIº /I\WZKMVLW XWZ UIQ[ ]UI ^Q\~ZQI LI W][ILQI KWV- JZQMTI M o ;QUXTyKQI )QZM[ LM[^QMU [M LI ¹;M\I Y]M LMZZ]JI I I^Mº )Ly[QI ;n 7 87>7 ! \ZI I QVLQNMZMVtI 9]M ¹I I^M XZMVLI I[ I[I[ VW XZ~XZQW KWZXW XW]j XZMKQ[W U]Q\W IUWZ KWUW LQb W [IUJI XIZI [M V]U OITPW [MO]ZW M KWV\MUXTM W LQI []ZOQV[MZ KMTMJZILI XWZ IXTI][W[ WÅKQIQ[ M MUXZM[IZQIQ[ LWº KWUW I I^M UrM MV[QVW] I KILI VW^I M UQTIOZW[I MLQtrW LI 1VNW*ZI[QT Y]M Mauro Oliveira XZWRM\I W -[\ILW M LMXWQ[ [MZ TIZOILI o XZ~XZQI PhD em Informática

30

REVISTA INFOBRASIL

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