4 minute read
Interview: Kelly Weideman of Evolt 360
KELLY WEIDEMAN
Meet the Gold Coast co-founder of Evolt 360.
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Hands up if you are still trying to reach those fitness resolutions you promised yourself at the stroke of midnight 2021/2022? Well, look. No judgement here, because same. So to convince you (and us) to kick-start those resolutions back into gear we spoke to Evolt 360 Co-Founder, Kelly Weideman on her journey to building the body composition scanner (AKA your fitness saviour) globally and what her local loves are!
How long have you been a Gold Coast local? 13 years.
Tell us a bit about you. Originally from South Africa, my family immigrated to Canada when I was a teenager and I arrived in Australia in 2008 with my sister for a holiday looking for adventure and fell in love with the Gold Coast! Many years later I am now an Australian citizen. I have travelled all over the world and the GC is my favourite place I have ever been to, it offers everything you could possibly need and want; sunshine, beautiful beaches, vibrant cafe culture…
Explain to us what The Evolt 360 is. The Evolt 360 is a medically graded body composition scanner that uses bioelectrical impedance technology to provide a user with important information about a user’s internal body metrics. Unlike a standard scale, the Evolt 360 can tell you more about what your weight is made up of, like Skeletal Muscle Mass, Total Body Water and Total Body Fat and distinguish between internal body fat and visible body fat which is essential information when trying to change body composition. It is impossible to know whether your training or nutrition efforts are working in your favour just by using the weight figure on the scale.
What makes The Evolt 360 superior to other body composition analysers out there? The Evolt 360 body scanner is non-invasive, doesn’t require you to remove your clothing, takes less than 60 seconds and provides an individualised report with over 40 metrics. It is digitally connected to a user-facing app where users can track and monitor their progress; re-assess their requirements, view the extensive education around their body composition metrics and other features of our Evolt Active app. The Evolt 360 is the only body composition scanner that gives you macronutrient recommendations based on your goals and individual body composition.
What’s the benefit of people understanding their body composition? Not knowing your starting point or understanding what you need to do is like trying to locate a new destination without using a GPS guide or set of directions. Traditionally most people use a standard weight scale that can’t tell you whether you are losing body fat or losing muscle mass.
Why should people be counting their macros rather than calories? People tend to track calories and end up on a yo-yo dieting pathway. This is because not all calories are created equally. For example, 1,500 calories of fast food will not have the same effect on your body transformation goals as say 1,500 of balanced healthy fresh, home-prepared meals. Each macronutrient plays a very different role and depends on your individual activity and training style, so understanding the proportion of protein, carbohydrates and fats is crucial to ensure that your body’s needs are met, and are aligned with your goal. The Evolt 360 is the only body composition scanner on the market that provides a suggested individualized approach based on the user’s individual circumstances.
You had Richard Branson test out the Evolt 360. Tell us what that was like? That was very cool and unexpected! It was great to see that he had a really high health score on the scanner and was very happy about it, he mentioned it was his favourite piece of equipment on his new Virgin Voyager cruise ship and has now decided to include Evolt 360 on all of his cruise ships.
Where can we test out the Evolt 360 Body Composition Analyser? There are currently a few thousand Evolt 360’s in place around the world in 26 countries. We are also lucky enough to have several great locations here on the Gold Coast too, some include BFT Robina, PLC Coomera, SKULPT Clinic Broadbeach, Vision PT Southport and ACTV Strength to name a few.
What are your favourites… Coffee spot: Boat Shed, Currumbin Restaurant: Sofia’s, Broadbeach Bar or pub for a drink: Roosevelt Lounge, Broadbeach
WATCH VIDEO HERE:
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