TELL YOUR BROS IT’S TIME TO GLOW

For as long as we can remember, us ladies have had all the glory of the pampering and #selfcare rituals – the mani dates, spa days and hair salon D&M’s with our hairdresser that knows far too much info about our personal lives. And while our beloved men-folk have always been welcome to tag along – there’s been a distinct lack of inviting spaces tailored specifically for them.

Ever since the term metrosexual was being thrown about as liberally as hair crimpers in the 90’s, the male grooming industry has gone from strength to strength and is no longer the exception, but more like the rule. And we’ve been trying to keep the fashion savvy, man-scaping, skin-routine welding men in our lives out of our face masques and volumising shampoos ever since.

Well, never shear guys (and gals, bc hands off our skincare pls), because a genius new concept is here to shave the day, and we moustache why nobody thought of this idea sooner. Say hello to Krownd, the GC’s one stop shop (or clinic, if we’re really getting to know each other) for all things men’s aesthetics.

From the outside, you might be forgiven at first glance for assuming that this is like any other bougie barber churning out fresh cuts on repeat. And coincidentally, owners Tema iguna arson agot admit that at first the business started with a focus on men’s haircuts and shaves. owever they uickly identified the opportunity to meet the growing demand of the burgeoning men’s grooming industry by creating a unique concept for the fellas that’s been more overdue than a mullet for a trim.

The founder, who had personally struggled with societal stigmas surrounding men’s grooming, soon set their sights of expanding to offer a whole host of tailored services, including everything from teeth whitening and hydrafacials through to #brotox – they’ve legit got #theworks when it comes to helping guys get their glow on. Ultimately, the owner duo is passionate about helping men feel confident in their appearance without shame #judgementfreezone.

While they might have set out to create a new spot to help men not only look but also feel their best, it’s clear that Krownd has also been designed to make it an indulgent experience that’s a cut above. When it came time to build the ultimate bro beautification destination of course they planted it squarely in the middle of the GC’s HQ of all things uber-cool, Mermaid Beach.

Their swanky new digs have that specific type of moody modern masculine interior that oozes luxury and makes you want to kick back and unwind, knowing you can rest a-sheared you’re in good hands. Its clean lines are as sharp as the fades, all decked out in an ultra-modern black and white palette, and of course, the trademark gold accents are a royal touch #yeskings

When it comes time for the royal treatment, let’s faci-al it. Women the world over have long known the magical properties aka glow that can only be gained from a professional facial. And Krownd has pulled out all the big players for their 5 stage hydrafacial treatment – with acid peels, microdermabrasion suction, hyaluronic serum application, and LED mask therapy – you know, all the good stuff to deliver a brighter, smoother, and more youthful appearance. Which quite frankly is starting to make us a little jelly that this might be one #boysonly club we actually want to be a part of.

Or if it’s time to make those locks a little more lush, the crew are bound to have an option that suits, from SMP (scalp micro pigmentation) through to full-blown hair transplants, with bangin’ results all right here on the Coast (yup, no need for jetting halfway across the world on that #turkishhairlines trip after all). And before we beard you adieu, we can’t forget to mention the teeth whitening treatments if that million dollar smile is no longer as sparkly as it once was.

While it’s quite clear that there’s no such thing as a bad hair day at Krownd Men’s Aesthetics, their crowning achievement has been creating a welcoming self-care destination to get the men of the GC feelin’ a million bucks – no doubt they’ll be combing back time and time again.

Words by Kellie Leader

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