Seatrade Insider 2012

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The world’s number one cruise news portal continues to get bigger and better…

…which means that your advertising will be seen more often by more of the right people www.seatrade-insider.com


Breaking news daily for 12 years to The new-look Seatrade Insider breaks cruise news as it happens to over 12,000 unique visitors each month. Our editorial team is reporting exclusive stories online from around the globe 24/7 and headlines via e-mail and Twitter.

A powerful and proven platform… Not only is it packed with valuable information but it’s also breaking original news stories sourced by our own global network of journalists. The quality of content and high level readership makes it a powerful place to advertise to the cruise industry. For advertisers of products and services, Seatrade Insider provides unprecedented access to the cruise industry. The recent redesign and content refinement have already had a significant affect on readership. Since the new-look went live we have experienced uplifts in traffic of more than 30%.

The perfect medium to show off your destination The new look Insider is the ideal medium to show the cruise lines what your destination has to offer. We can now play destination videos in the prime position - straight off the homepage! With up to 3 minutes running time, this is the perfect opportunity to sell your world class destination directly to the cruise line decision makers who read (and watch) Seatrade Insider on a daily basis!

Recruiters – a new jobs section that’s really hitting the mark! As part of the makeover there’s a new section with a new advertising format. It’s simple, advertise your jobs on Insider and you pay only for each response you receive. And to keep your budget in tact we’ve put a ceiling on the rates, so anything you receive above that capped rate is free. Risk free advertising that you can plan within budget.


the heart of the cruise community Reaching top cruise industry leaders daily Among the thousands of daily readers, more than 600 senior executives of the top 50 cruise line brands have requested regular news updates to be sent directly to their email boxes – confirming Insider’s leading market position.

Registrants by Industry Cruise lines 40%

Travel Agents 12%

“I enjoy reading Seatrade Insider very much, since it always has its timely finger on the pulse of what's happening in the cruise industry. It's an excellent and reliable source of information for all professionals working in the business.” Pierfrancesco Vago - CEO, MSC Cruises While Seatrade Insider's layout, with its illustrations, has the look of a magazine, it gives the reader an instant review of what is happening in the cruise industry worldwide. Jason McGregor - Senior Manager Marketing, Sydney Ports Corporation Seatrade Insider is an essential tool for anyone in the cruise industry. The beauty of it for me is being able to log in wherever I am in the world to keep abreast of the latest and breaking news.

Suppliers 15% Media 10% Ports & Destinations 9% Tour Operators 6% Shipping Agents 3% Shipyards 2% Associations 2% Airlines 1%

Brett Dudley - Founder and chairman of the ecruising group of companies

at www.seatrade-insider.com Follow us on @seatradeinsider


Advertising rates Premium (refreshing) Masthead position 234 pixels wide x 80 pixels deep 3 months 6 months 12 months

£1422 £2472 £4326

US $2274 US $3954 US $6924

31845 33090 35562

Right-hand wide banner position 234 pixels wide x 80 pixels deep 3 months 6 months 12 months

£1362 £2369 £4145

US $2179 US $3789 US $6635

31776 32961 35330

Underneath every news story 610 pixels wide x 80 pixels deep 3 months 6 months 12 months

£1422 £2472 £4326

US $2274 US $3954 US $6924

31845 33090 35562

Standard (fixed) Central homepage 120 pixels wide x 120 pixels deep 3 months 6 months 12 months

£1185 £2060 £3605

US $1895 US $3295 US $5770

31545 32575 34635

Left-hand news pages 120 pixels wide x 120 pixels deep 3 months 6 months 12 months

£1185 £2060 £3605

US $1895 US $3295 US $5770

31545 32575 34635

Destination Video (to play directly on homepage) 12 months

£5450

US $8720

36000

News Alert e-mail sponsorship (exclusivity) 2 weeks 4 weeks 8 weeks

For more information or to place advertising contact: Luke Perry, Online Advertising Sales Manager Email: lperry@seatrade-global.com Tel: +44 1206 545121

£1363 £2453 £4361

US $2180 US $3924 US $6977

31500 32700 34800


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