Also available in Sri Lanka, Malaysia, Singapore, Thailand, Taiwan, China & Hong Kong
Modern Food Processing
August 2013
EDITORIAL
Energising exports: SEZs in spotlight
T
he continuing global economic slump is adversely affecting India’s exports. According to the latest available data, the country’s exports have shrunk by 1.41 per cent to $ 72.4 billion in the first quarter of 2013-14. In a ripple effect, this has led to the widening of the current account deficit, which touched an all-time high of 4.8 per cent of the gross domestic product in 2012-13. Against this backdrop and with the general elections barely few months away, it would not be surprising to witness increased activity in the policy-making corridors of New Delhi. The moot point here is deciding on where to begin in order to energise exports. In this context, the spotlight seems to return to the significance of Special Economic Zones (SEZs). This is primarily because SEZs have delivered more than 30 per cent of growth in exports, while the country’s trade outflow has witnessed an overall decline of 1.86 per cent during the same period. At this juncture, the evolution and role of SEZs in India would first need to be understood. The SEZ policy came into existence in April 2000, with objectives that sought to clear the bottlenecks arising from the multiplicity of controls and clearances, to put in place world-class infrastructure and increase India’s share of foreign direct investments. SEZs were initiated to put India on the fast lane to economic growth as well as to enhance the country’s manufacturing might. However, with the passage of time, India’s current SEZ policy seems to be adding little towards sustainably boosting the nation’s economy, especially in the light of the recent global economic headwinds and a fast-evolving domestic manufacturing ecosystem. The time is thus ripe for a thorough review of this policy in order to launch fresh measures that can broaden the contours of economic reform. As a welcome step in this direction, the Department of Commerce is considering a relaxation of the minimum area requirement for more sectors in the final amendments of the SEZ rules because both the industry and state governments have been facing hurdles in land acquisition. The Department has identified agroprocessing SEZs as the thrust area and plans to reduce the minimum land requirement from 100 hectare to 10 hectare for such SEZs. Further, the Ministry of Commerce and Industry has prioritised these proposals and asked its officials to ensure that new norms are put in place at the earliest.
Editorial Advisory Board Dr A S Abhiraman
On being accepted, these changes will add substantial value to the policy alterations made by the government a few months ago. Moreover, it would rekindle interest among India-bound investors and perhaps help the manufacturing sector regain its lost glory.
Former Executive Director - Research, Hindustan Lever Ltd
Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai
Manas R Bastia manas@network18publishing.com
August 2013 | Modern Food Processing
5
Insight & Outlook: Fish Processing and Aquaculture RTC fish products...............................................................40 Seafood exports....................................................................42
Fishery industry...................................................................44
24
Cover illustration: Sachin Pandit
Domestic seafood producers................................................46 Interface - Jim Gulkin, Managing Director, Siam Canadian Group Ltd..................................................48
Special Focus: Agro-processing
FFS machines......................................................................50
Investments in agro-processing........................................... 24
Frozen dessert packaging ...................................................52
Packaged agri-products ...................................................... 28
Automation Trends
Interface - Iqbal Fazlani, Managing Director, Fazlani Exports Pvt Ltd .................................................... 32
Energy Management
Premium tea market ........................................................... 26 Interface - Gautam Sircar, Managing Director, MeadWestvaco India Pvt Ltd............................................. 30
Roundtable........................................................................... 34
Vision inspection system: An efficiency enhancer in automated production line .............................................56 Efficient evaporators and dryers: Delivering steam economy, enhancing product quality........................58
Policies & Regulations
Local body tax: A step in the right direction!....................60
In Conversation With Ravi Jain, Managing Director, Grover Zampa........................................................20
Strategy
Food wastage: Taking stock of actionable steps for sustainability.........................................................62
Tips & Tricks
Facility Visit: Vishakha Polyfab Pvt Ltd
Giving fresh perspective to food packaging......................36
Regular Sections
Product recall preparedness.................................................54
Editorial............................................................................. 5 News, Views & Analysis................................................... 10 Technology & Innovation................................................. 16 Technology Transfer......................................................... 18 Projects............................................................................. 65 Tenders............................................................................. 66 Event List......................................................................... 68 Book Review..................................................................... 72 Products ........................................................................... 73 List of Products ............................................................... 82 List of Advertisers ........................................................... 83
Gloves selection: Guidelines to ensure the right fit for better comfort...................................................64
Event Preview
India Foodex 2013: Exploring avenues for innovation in food processing................................................................70
Event Report
PackPlus South 2013: Adding novelty to food packaging technologies........................................................71 Operating in tough times: Converting challenges into profitable opportunities!
Details on page no. 68
Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise
August 2013 | Modern Food Processing
7
Founder & Editor, Network 18 Raghav Bahl
President & Editorial Director, TV 18 Senthil Chengalvarayan Editor-in-chief, Web & Publishing R Jagannathan Senior Editor Manas R Bastia
Deputy Editor Rakesh Rao
Editorial Team Prasenjit Chakraborty, Mahua Roy, Marcilin Madathil, Avinash Pandey, Rishab Kothari, Avani Jain (Ahmedabad) Art Director Varuna Naik Design Mahendra Varpe
Chief Photographer Mexy Xavier Photography Joshua Navalkar
BUSINESS CONTROLLERS Lovey Fernandes, Akshata Rane, Deepak Bhatia, Ashish Kukreti, Jayashree N, Shefali Mahant, Varsha Nawathe, Suresh Ulbhagat
Production Team
Surekha Karmarkar, Ravikumar Potdar, Ravi Salian, Sanjay Shelar
Overseas contact
China 1001 Tower 3, Donghai Plaza, 1486 Nanjing Road, West, Shanghai 200040, China Tel: +86-21 6289 – 5533 Ext. 368, Fax: +86-21 6247 – 4855 (Craig Shibinsky) Email: craig@ringier.com.hk Ringier Trade Media Ltd Hong Kong 9/F, Cheong Sun Tower, 118 Wing Lok Street, Sheung Wan, Hong Kong Tel: +852 2369 – 8788 Ext. 21, Fax: +852 2869 – 5919 (Octavia Au-Yeung) Email: octavia@ringier.com.hk Ringier Trade Media Ltd Taiwan Room 3, Fl. 12, No. 303, Chung Ming S. Rd., Taichung, Taiwan Tel: +886-4 2329 – 7318 Ext. 16, Fax: +886-4 2310 – 7167 (Sydney La) Email: sydneylai@ringier.com.hk Ringier Trade Media Ltd Singapore Tel: +65 9625 7863; Fax: +65 6841 5273 (Annie Chin) Email: annie@janianmedia.com Ringier Trade Media Ltd germany, austria, switzerland Tel: +41-44 734 0472, Fax: +41 44 734 0680 Email: info@islerannoncen.ch USA Tel: (513) 527-8800 Fax: (513) 527-8801 Email: dhight@gardnerweb.com USA Alfredo Domador, 6505 Blue Lagoon Drive, Suite 430 Miami, FL. 33126, USA Tel: (305) 448-6875 Fax: (305) 448-9942 Ringier Trade Media Ltd
Group CEO, Network 18 B Sai Kumar
CEO-Network 18 Publishing Sandeep Khosla EVP-Human Resources Sanjeev Kumar Singh
Associate Vice President Sudhanva Jategaonkar ADVERTISING Sales Shashin Bhagat (Ahmedabad)
shashin.bhagat@network18publishing.com
Mahadev B (Bengaluru)
mahadev.b@network18publishing.com
Hari Hara Subramaniam (Chennai) hari.s@network18publishing.com
Balakrishnan.S (Coimbatore)
balakrishnan.s@network18publishing.com
Surendra Kumar Agrawal (Delhi)
surendra.a@network18publishing.com
Sunil Dakur (Hyderabad)
dakur.sunil@network18publishing.com
Ameya Gokhale (Indore)
ameya.gokhale@network18publishing.com
Sandeep Arora ( Jaipur)
sandeep.arora@network18publishing.com
Abhik Ghosal (Kolkata)
abhik.ghosal@network18publishing.com
Inder Dhingra, Surajit B (Ludhiana)
inder.dhingra@network18publishing.com surajit.b@network18publishing.com
Olwin Dsouza (Mumbai)
olwin.dsouza@network18publishing.com
Rohit Dass (Pune)
rohit.dass@network18publishing.com
Vipul Modha (Rajkot)
vipul.modha@network18publishing.com
Chirag Pathak (Vadodara)
chirag.pathak@network18publishing.com
Marketing Team Ganesh Mahale, Akshaya Jadhav
NEWSSTAND AND SUBSCRIPTIONS
Distribution Head Sunil Nair
Deputy GENERAL MANAGER Manoj Palsay
Senior Manager - Subscriptions Sheetal Kotawdekar
Co-Ordinators Rahul Mankar, Anant Shirke, Sarita Quadros, Chaitali Parkar, Kamlesh Mathkar, Vaibhav Ghavale
SERVICES
Subscription Services For subscription queries, write to chaitali.parkar@network18publishing.com or call +91 22 30034631-34 or toll free 1800 200 1021 Permissions For subscription to copy or reuse material from Modern Food Processing, Write to spedit@network18publishing.com • Monthly Issue Price: ` 100 • Annual Subscription: ` 799
Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever. Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18. Senior Editor: Manas R Bastia Printed at Kala Jyothi Process Pvt. Ltd., Plot # W17 & W18, MIDC, Taloja, Navi Mumbai - 410 208, Raigad(Dist), Maharashtra, India, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 25262. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. *Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.
August 2013 | Modern Food Processing
9
News, Views & Analysis
VENDING MACHINES
Wagh Bakri Tea Group plans to set up vending machines in select markets
Wagh Bakri Tea Group plans to launch vending machines in Madhya Pradesh, Delhi and few rural markets. The Group is targeting the rural segment to launch tea vending machines, as it sees huge opportunities to serve the labour population. Piyush Desai, Chairman & Managing Director, Wagh Bakri Tea Group, added, “Six years back, the company sensed the demand for quality tea in the institutional market and launched a range of vending machines and products for the same. Cardamom, ginger, masala, lemon and masala dairy whitener are the tea variants available. Our vending machines also dispense coffee. Moreover, the same flavours are available in the low sugar variant too. Currently, there are already more than 1,000 machines in urban markets.” The company plans to set up vending machines in tier II and III cities, as the demand for hygienic and quick tea-making, especially in offices and factories, is increasing.
ANALY TICAL INSTRUMENTS
Cole-Parmer launches its 7th annual catalog th
Cole-Parmer recently released its 7 annual catalog for the scientific and process industries. It has also released its second annual catalog dedicated to the food and beverage industry. Users can select from highly efficient laboratory essentials, lab equipment, fluid handling and process equipment and find exactly what they need for their application, right from R&D to pilot plants to scale-up. Rakesh Aggarwal, Director, Cole-Parmer India, said, “The new 2013-14 catalog underscores the company’s reputation of bringing the latest, hard-to-find products to customers. It is designed in such a way that products are positioned based on features and areas of application.” Strategic decision
Coca-Cola to invest an additional $ 3 billion in India Coca-Cola India System will invest an additional $ 3 billion in India through 2020 to further capture growth opportunities in the country’s fastgrowing non-alcoholic ready-to-drink (NARTD) beverage market. With the new $ 3-billion investment, the Coca-Cola system now plans to invest $ 5 billion in India from 2012 to 2020. The Coca-Cola system has already
invested more than $ 2 billion in India since it re-entered the country in 1993. The new announcement brings the total investment amount to $ 7 billion since re-entry into India. “Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade,” said Muhtar Kent, Chairman and CEO, Coca-Cola Company.
DAIRY CONFERENCE
Indian Dairy Engineers Association to organise national seminar
A national seminar on mechanised production of Indian dairy products is scheduled on September 2-3, 2013, at Hotel Hilton in Mumbai. Organised by the Indian Dairy Engineers Association (IDEA), the seminar will facilitate exchange of information and discussion on contemporary topics such as desiccated milk-based products, heat acid coagulated products, culture & fermented products, fat rich products and dairy sweets, Mahua Roy food safety & standards, marketing and entrepreneurial opportunities.
INGREDIENTS
Naturex launches new ingredient concepts
Naturex plans to launch a new Energy Chew concept and functional drink mixes. The chews have been created to show confectionery manufacturers the potential for creating functional candy concepts. The citrus-flavoured Energy Chews contain the naturally energising extracts guarana and panax ginseng root, 10
Modern Food Processing | August 2013
from Naturex’s NAT healthy range. In addition, they are coloured with natural paprika from Naturex’s NAT color range and texturised with pectin from the NAT textur range. Amandine De Santi, Business Manager, Naturex, said, “Functional confectionery is an emerging trend right now, and energy remains a popular benefit among the US consumers. We have seen a number of successful energy confectionery launches in recent times, and we have developed our Energy Chews to demonstrate how we can help manufacturers and marketers looking to enter this exciting market.”
The company also launched two functional instant drink mix concepts. Zest Body is a low-calorie slimming drink containing Svetol, a decaffeinated green coffee bean extract. Svetol is clinically proven to inhibit glucose-6-phosphatase and increase the rate of fat release from adipose tissue – a unique mechanism that results in highly effective weight management. Naturex’s second functional instant drink mix concept is Zest Power, which contains extracts of ginseng root and maca from Naturex’s NAT healthy range. Both Zest concepts are coloured with naturally sourced pigments from Naturex’s ingredient portfolio.
News, Views & Analysis
MARKET POTENTIAL
Demand for dairy protein to grow in future
The demand for high-quality dairy proteins is set to rise dramatically in the coming years as manufacturers and consumers begin to realise their full potential, according to Arla Foods Ingredients. Supplies of dairy proteins such as whey have come under global pressure recently as the appeal of this protein as an ingredient has broadened among consumers. Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient sought out by mainstream consumers. However, Arla Foods Ingredients believes that the current demand barely scratches the surface of what is possible. Susie Moller Hjorth, President, Arla Foods Ingredients, North America, said, “Demand for quality dairy proteins is now coming in from all angles. On the one hand, there is the traditional consumer – the fitness enthusiast, who is looking at whey protein for its muscle building and recovery benefits. Then there is also the female consumer who is looking for weight management solutions.”
BOT TLING
Coca-Cola’s new bottling plant now operational in Varanasi
The Coca-Cola bottling facility at Varanasi, Uttar Pradesh, is now fully operational, with the completion of the expansion. Mott MacDonald provided engineering, procurement assistance and construction management services for the project on behalf of Hindustan Coca Cola Beverages Pvt Ltd. Coca-Cola plans to invest $ 5 billion in India by 2020 in areas such as innovation, access to cold drink equipment and expansion of its manufacturing facilities and distribution QSR
Burgs inaugurates its fourth outlet in Mumbai
After successfully launching three stores across prominent locations in Mumbai, Burgs inaugurated its fourth store at R City Mall, Ghatkopar, a central suburb in Mumbai. The store is spread across 1,200 sq ft. Subroto Mukherjee, COO, Burgs, said, “Burgs is on the path of rapid expansion of the bandwidth, and we plan to maintain a store inventory of 200 stores at the end of 10 years. We look forward to serving our guests and make it a tasty experience for them.” The company has positioned itself to offer gourmet burgers at an affordable price point. Also, to cater to the health-conscious consumers, it has also included salads in its menu. Burgs offers a huge range of mouthwatering and wholesome burgers and salads. One can choose from a variety of 6 vegetarian burgers, 13 non-vegetarian burgers and 4 salad variants. Apart from this, it also serves 6 ice cream shakes. Mahua Roy
NEW LAUNCH
Green Dot Health Foods extends Cornitos brand
Green Dot Health Foods Ltd, having the flagship brand Cornitos, recently launched salsa dips in three variants: Mixed Chunky Red, Green Herb Salsa and Cheesy dips. “It is an immense pleasure to launch salsa dips, which enhances the flavour. We aim to offer quality food with high standards in the manufacturing segment. We have a pan-India presence and are even exporting products. Food and beverage industry is growing aggressively and has undergone significant changes, therefore we stay connected with the local population along with the international business,” 12
Modern Food Processing | August 2013
network. The brownfield automated plant is now capable of producing 600 Polyethylene Terephthalate (PET) bottles per minute following upgrades to its utilities and electrical equipment, as well as heating, ventilation, and airconditioning & fire safety systems. In addition to its role in the Varanasi plant, Mott MacDonald has also been appointed to provide similar services for the Bidadi bottling plant in Bengaluru, which is due to be operational by early 2014.
underlined Vikram Agarwal, the Founder & Director, Green Dot Health Foods Ltd. The company exports to various countries including the US, China, Nepal, Singapore, Nigeria, Ghana and Sri Lanka. It will soon be launching products in Thailand, Korea and Bangladesh. The manufacturing facility of the company is spread over an area of 6,000 sq m at Roorkee in Uttarakhand with a capacity to manufacture 250 kg per hour of corn tortilla chips with a packing capacity of 500 kg per hour.
Sealing technology
BERICAP launches light and innovative closures at drinktec
BERICAP has developed 33 mm closures for hot filling available in the versions of flat screw closure and ‘PushPull’ sport closure, which does not require any aluminium sealing foil for safe sealing. Dispensing without sealing foil on the PushPull closure offers the consumer the advantage that the bottle can be opened without difficulty by simply removing the upper protective cap and the upper part of the closure. Both versions of the closure, launched at drinktec, have the well-known BERICAP DoubleSeal system, which guarantees a leakproof product and stabilises the bottle neck through an inner and outer sealing lip during the hot filling process even though the neck wall thickness is just 1.5 mm.
News, Views & Analysis
policy
EU Commission confirms that alpha-cyclodextrin reduces blood sugar
The European (EU) Commission has verified a health claim for alphacyclodextrin. The EU assessment report confirms that alpha-cyclodextrin can reduce blood sugar peaks following a high-starch meal. It thus supports an earlier positive recommendation issued by the European Food Safety Authority (EFSA). In the future, food manufacturers may state this bloodsugar-lowering effect on their labelling when using alpha-cyclodextrin as dietary fibre. Alpha-cyclodextrins are annular, purely plant-based molecules obtained from renewable raw materials, such as potatoes and corn. They can be added to beverages, dairy products, muesli bars and breakfast cereals, for example, to provide dietary fibre. Commission Regulation (EU) No. 536/2013 on the list of permitted health claims made on foods ascribes a scientifically accepted blood-sugarregulating effect to alpha-cyclodextrin. “Consumption of alpha-cyclodextrin as part of a starch-containing meal contributes to the reduction of the blood sugar rise after that meal,” it states. Further studies show a positive influence on blood lipids as well. The blood-sugar-lowering effect of alphacyclodextrin means that it lowers the Glycemic Index (GI) of foods.
IT and AU TOMATION
Schneider Electric IT Business launches locally relevant products
Schneider Electric IT Business has announced the launch of the 3-Phase Galaxy 300, a value offering optimally priced to suit the needs of sectors such as healthcare, retail, infrastructure, banking, manufacturing and power. It is built with features like heavy duty charger with four hours plus runtime and up to 30 minutes of integrated battery. It is dust proof to avoid increased risk of failure in dust-prone environments and has simplified parallel mode of UPS allowing uninterrupted supply of power in case of failure of one UPS. This product’s features have been designed keeping in mind the growing critical power market, especially with industries expanding in Tier II & III cities. One other key feature of the product is its compact size. UPS comes
with integrated battery offer that allows customers to install third party batteries inside the UPS Cabinet, thus allowing a safe and compact installation. According to Jayabalan Velayudhan, DirectorStrategy and Business Development, Schneider Electric IT Business, “The market for 3-Phase 10-40KVA UPS in India is anticipated to grow at the rate of 8-10 per cent per annum. This is a unique opportunity for Schneider Electric to introduce the new version of Galaxy 300, which offers reliable power protection and a robust and easy-to-install system at the best price-to-performance ratio. We are confident that with the launch of Galaxy 300 , we will be able to capture the 3-Phase UPS market specifically for general purpose applications.”
FROZEN FOODS
Godrej Tyson launches Real Good Yummiez Chicken Paratha
Godrej Tyson recently announced the launch of Real Good Yummiez Chicken Paratha, the first-of-its-kind in the frozen food category in India. The growing market for paratha coupled with homemaker’s penchant for a simplified cooking process has been the key driver for this unique product launch. With this launch, Godrej Tyson has created a new category in the frozen food market. The paratha market is approximately 3,700 MT in India. Arabind Das, Chief Operating Officer, Godrej Tyson Foods Ltd, said, “We at Godrej Tyson are committed to providing safe and affordable protein products to the Indian consumers, Arabind Das especially to ease out the life of homemakers and offer solutions of convenience to the next generation. Yummiez has established a strong presence in the frozen ready-to-cook category and has a range of vegetarian and nonvegetarian meal solutions. Priced at ` 97 per pack of 320 gm, Real Good Yummiez Chicken Kheema Paratha is available at all leading stores across the country.
NEW GUIDE
METTLER TOLEDO launches new guide for moisture and water content determination in food
METTLER TOLEDO has recently launched a new guide on moisture and water content determination in food. ‘The Ultimate Moisture & Water Guide’ presents and reviews different methods of moisture and water content determination, which are thermogravimetric, chemical, spectroscopic and other types of analysis. The guide reviews the 14
Modern Food Processing | August 2013
advantages and disadvantages of the respective methods, offers tips and tricks to enhance the reliability and performance of measurements, and offers solutions to common challenges. The moisture content of a food item is inversely related to the dry matter – hence there are direct economic effects on consumers and processors. Water is a cheap ingredient that increases the
weight of the final product: Higher water content means that the production cost is significantly lower, and consumers will end up paying more than they would for a product with specified water content. More importantly, the moisture content of a food item also influences its stability and quality. Needless to say that moisture is a topic of many regulations and legislations.
Technology & Innovation
Ishida enhances packing speed of snack foods Ishida Europe has upgraded its marketleading Atlas range of snack food bagmakers. The company claimed that this will increase its already high packing speeds of potato chips by a further 35 per cent to a performance leading 150 bags per minute, on a single packaging machine. The new Ishida Charge Transfer Control (CTC) system can be easily retrofitted to existing Atlas systems, which means packing capacity can be immediately boosted with no requirement for additional floor space. The CTC enhances the weighing and bagmaking operation by providing better control of the product charge, the process where the product is transferred from the weigher through the bagmaker. The resulting reduction in product charge length means speeds can be closely controlled to deliver the increased throughput while also contributing to lower product and film waste. Key to the CTC’s operation is a high-speed chute design, featuring a rotary poker and shutter system, combined with gentle product handling. A hygienic construction ensures simple maintenance and cleaning, and the CTC requires no dedicated tooling, which enables fast changeovers. The CTC enhances the proven performance of the Atlas bagmaker whose innovative double rotary jaw motion delivers high packing speeds along with accurate film registration and tight bag seals. “This is a further improvement to what was already the best-in-class weighing and bagging solution for the snacks market. Through further control of the product charge, we have once again extended the boundaries of what can be achieved, delivering the sort of high packing speeds for snack products that until now were simply unattainable,” claimed Simon Ruffley, Business Manager, Snacks Packaging Systems, Ishida Europe.
16
Modern Food Processing | August 2013
PDX Reactor enables faster processing of liquid-based food The UK-based Olympus Automation has launched a PDX Reactor for liquid food processing. It heats, mixes and cooks liquid-based food products quickly and efficiently. With PDX Reactor, 1,000 kg of tomato sauce can be made in six minutes, instead of one hour. Its advanced mixing allows processors to simplify processing by removing stages such as pre-slurrying and pre-mixing of starch. The PDX Reactor is a fluid processing system, which can homogenise, mix, heat and pump simultaneously with unequalled performance. It can be used to transport fluids with high solid content, entrain different materials, heat ingredients or blend recipes. The driving force behind the PDX Reactor is a supersonic vapour flow and shockwave, generated using steam. There are no moving parts to clog or block and the unrestricted bore makes cleaning quick and easy. Due to the improved mixing of ingredients, there is the potential to reduce the quantities of certain ingredients such as salt while maintaining the same product quality.
Mettler-Toledo’s Safeline Metal Detection improves detection sensitivity in wet and dry food products To enable a growing number of food manufacturers to boost the flexibility of their processing lines, Mettler-Toledo Safeline Metal Detection has advanced the software of its Prof ile metal detection systems. The new software improves detection sensitivity in wet and dry food products and, with Profile metal detectors’ existing product clustering feature, it simplifies product changeovers, allowing manufacturers to process a range of products on a single frequency setting. With its upgraded data monitoring and storage, the new software also enables manufacturers to demonstrate due diligence in their production processes, helping to reduce the risk of a product recall. The product clustering function permits a range of food products of similar moisture content or conductivity to be grouped in one detection frequency setting during set-up. The detector is set at the optimum frequency for identifying contamination for a selection of products while allowing it to overcome the ‘product effect’ or electrical signal emitted by conductive foods or packaging. This effect can mask the signal given off by any metal contaminants. Inspecting multiple products on a single setting minimises changeover downtime for manufacturers, enhancing efficiency and productivity. The risk of contaminated packs continuing on the production line and reaching the end-consumer is minimised as a result of better sensitivity in combination with a full due diligence system, safeguarding food manufacturers from costly and reputation-damaging product recalls. The Profile software enhancement enables due diligence to be demonstrated at any point in the inspection process minimising the potential of product recall. The detector also ensures that the metal detection system only rejects substandard packs rather than the entire product batch, reducing the need for time-consuming product retesting.
technology transfer
Technology Offered As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.
Beverage maker
An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing
technology to manufacture chitin and chitosan - important byproducts from the shell of shellfish. Chitin is the most important organic constituent of the exoskeletal material of invertebrates and an important economical source of this material is the shrimp processing industry. Areas of application Industries such as food processing, biotechnology, pharmacy and medicine Forms of transfer Consultancy, technology licensing
Chitin and chitosan
Retort pouch technology
An
Indian
company
is
offering
An
Indian-based
company
offers
technology for ready-to-serve fish curry in retortable pouch. The technology provides a method for preparing the ready-to-serve fish curry in retortable pouch with excellent storage stability and quality with a shelflife of more than one year at ambient temperature. The thermal processing conditions have been standardised for this product in order to make it safe for consumers. Areas of application Food, meat, fish processing Forms of transfer Consultancy, technical services, technology licensing
Technology Requested Coconut milk beverage
An Indian entrepreneur is interested in acquiring the technology for producing and processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy
Corn processing
An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh.
Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others
Extruder pilot plant
An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food.
Areas of application Infant food, supplementary food, weaning food Forms of transfer Others
Food processing equipment
An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products. Areas of application Food processing industry Forms of transfer Others
Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail: srinivasaraghavan@un.org, Web: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.
Share and Solicit Technology
The mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4673 l Fax: 022-3003 4499 l Email: spedit@network18publishing.com
18
Modern Food Processing | August 2013
In Conversation With Ravi Jain
Branding will play a big role in boosting demand for quality wine …says Ravi Jain, Managing Director, Grover Zampa. In an interaction with Mahua Roy, he highlights the dynamics of the wine industry in India and his plans towards brand building, thereby giving a thrust to the wine category as a whole.
Your favourite drink, besides wine:
Mostly vodka. But my choice usually depends on the season, food pairing, time of day and my mood.
The most promising wine grape: Viognier
Memorable lesson in entire entrepreneurial journey:
Photo: Nachiket Gujar
Perseverance is most essential for success in business.
20
Modern Food Processing | August 2013
Ravi Jain
What is the product portfolio of the new Grover Zampa?
Our product range comprises the wines offered by the brand baskets of – Zampa, Grover and One Tree Hill. Zampa has its own sparkling wine, as well as two red, two white and one rose variety. One Tree Hill has red and white varieties. Grover extensively comprises – La Reserve, which is high-end, Art Collection Series that has – red, white and rose wine. It also has value wines under the brands Santé and Raya. Last month, we also launched a brand of entry level port wine. With this, our range is almost complete. Even our pricing is such that we cater to every segment of consumers. Starting from high-end sparkling wine, Rose champagne is priced at the sub- ` 1100 range, and then comes Brut at ` 790. The La Reserve range is priced at sub` 700-800. The entire Zampa range is available at around ` 650. Then comes Grover’s Art Collection range at ` 550600. The One Tree Hill brand, aimed specifically at the younger population, is priced at ` 500. Value wines Santé and Raya are available at ` 300-400. Two port wines branded Red Lips and Villa 69 are priced at ` 150-200. For now, we are working on new products, especially concentrating on the Reserves (finely aged wine). Few launches in this category are in the pipeline.
What are your plans to expand geographically?
We have started to concentrate more on the entry-level value wines. This strategy will help us increase our footprint in some cities, thus aiding an expansion of customer base and a width of distribution. As Grover’s domicile is based out of Bengaluru, we expect higher sales in that region, besides Mumbai, Delhi and Goa. We are also planning launches in Kolkata, Kerala, Chandigarh, Rajasthan, Odisha, Haryana and Himachal Pradesh, where we see enormous potential. We plan to reopen and renew markets in Andhra Pradesh, Tamil Nadu, and increase footprint in North-East region. By the end of this year, we hope to reach out to
90 per cent of India. Our long-term aim is to reach pan-India distribution.
What is your sourcing strategy for wine grapes?
The wine industry follows a co-operative and collaborative model. Our sourcing is mainly from contract farmers, and we also own few vineyards. In fact, 25-30 per cent of the vineyards are controlled by us either via lease or ownership. But yes, it is a challenging task even today to convince farmers to grow wine grapes. We have a strong viticulture team, which monitors the progress of the cultivation. As the market is evolving, it is the responsibility of the wine industry to educate people, create demand, engage consumers, make prices attractive and commit to quality. The government needs to make sure that wine is sold at more places; ensure lesser restrictions; introduce policy changes; and develop infrastructure. Everything needs to move in tandem.
What is the biggest challenge faced by you, as a producer?
Wine, as an industry is not very remunerative yet. Domestically, the margins are low for the producer, the market is small. There are several players and the volume is small. In the end, it is the retail outlets that rule the roost. To put things into perspective, liquor consumption (sans beer and wine) is pegged at 250 million cases a year in India. Beer alone accounts for another 250 million cases. Wine, however, constitutes a mere 1.2 million cases. The per capita consumption of wine is only 9 ml, and is mainly concentrated in the urban areas. If we compare these consumer dynamics to China, we can see that China today has become a 120-million cases strong market, when 20 years ago it stood at 1 million cases. Mirroring the experience, we can say that there is hope for an inflection point.
What is your outlook for the wine industry in India? If
the
volume
is
greater,
and
consequently consumer demand increases, the retail cost too will eventually decrease. Branding will play a big role and demand for quality wine will increase. As disposable income of the middle-class population increases, wine, which is perceived as an aspirational or intellectual product, will benefit the most. With the introduction of the sub- ` 100–200 variants, we aim to graduate people from liquor to wine. Then it makes sense to bring in the communication of aspiration. By nature, wine has a more positive image than other liquor categories as health aspects are highlighted. The changes are actually being seen in the market where wine is becoming more of a drink of choice in social circles.
What are your top priorities for Grover Zampa business development?
Our priorities are to get the whole range available to the consumers, develop the on-field sales force and expand distribution. Simultaneously, we are concentrating on marketing ventures such as the recent Great Grover Stomp event, a wine stomping and tasting festival held at our vineyard close to Nashik. Besides, we also sponsor a lot of relevant events and undertake promotional activities at hospitality majors, art shows, golf tournaments, etc. In fact, we plan to promote the works of budding artists on the labels of our brands. Our underlying message for the brand is – ‘Fellowship for the finest’ and all our brand-building measures continually revolve around that.
What are your thoughts on wine tourism?
Wine tourism is definitely on the cards for Grover Zampa. More than just a marketing tool, we plan to make it an experience for the consumers. Our wine tourism will be more of a destination than a factory tour. Our vineyard is present on the slopes, with a water body in the premises, spread across 10 acre of land. Email: mahua.roy@network18publishing.com
August 2013 | Modern Food Processing
21
Special Focus
Agro-processing Investments in agro-processing Harvesting golden opportunities................................................................................................................24 Premium tea market Brewing strong growth in India................................................................................................................26 Packaged agri-products Sensing the ‘pulse’ of consumers for brand fortification............................................................................28 Interface - Gautam Sircar, Managing Director, MeadWestvaco India Pvt Ltd “Approximately 25 per cent of mangoes produced in India fail to make headway in major markets”..............30 Interface - Iqbal Fazlani, Managing Director, Fazlani Exports Pvt Ltd “There is a definite need for RTE foods, but merely convenience is not the answer”......................................32 Roundtable Can contract farming offer long-term gains to agro-processors? ....................................................................34
August 2013 | Modern Food Processing
23
Special Focus Investments in agro-processing
Mahua Roy
D
uring the period ( JanuaryJune) last year, around $ 72 million was invested across six agri-business companies. It is 75 per cent lesser than the $ 126 million pumped into nine companies in this sector in the first six months of 2013, as per newly released data from Venture Intelligence. Unlike the Quick Service Restaurant (QSR) industry, which sees largely VC dominated investments, the agribusiness industry has traditionally seen PE investments. However, apart from PE buyouts, the latest quarter ending
June 2013 also witnessed VC funds and specialist agri-business-focussed funds stepping up investment activity in this sector. So much so that, agri-business was tied with healthcare as the second favourite industry among VCs (after Information Technology) based on the number of investments during this period.
Increased activity
Until few years ago, agri-business was not even on the radar of PE and VC funds. According to data from Venture Intelligence, there was just one PE deal, valued at $ 7 million, in the sector in 2004, and no VC investment. Then this sector saw a whirlwind of investments.
Harvesting golden opportunities
The first half of 2013 has already witnessed $ 126-million investment by Private Equity (PE) and Venture Capital (VC) firms in agri-business companies. Further figures show the revival of this sector with investment firms showing renewed interest.
About 15 deals covering PE and VC funds worth $ 285 million were recorded in 2011 in this sector, while 2013 has already seen $ 126 million worth of investments in the first half. About 11 deals worth $ 78 million in 2009 and 11 deals worth $ 123 million in 2008 were recorded. The sector seems to have been witnessing a revival after the slowdown. In fact, while total PE investments in the country slid 13 per cent, PE deals in agribusiness quadrupled in 2012. Rajesh Srivastava, Chairman & Managing Director, Rabo Equity Advisors, says, “Like any other growing sector, agri-business also needs funding for growth. Debt is not possible beyond a point and equity is a precursor to additional debt. Since the promoters also have a limitation for bringing fresh equity themselves, the best recourse is to raise private equity.” He further adds, “Of course, each promoter has his own thought process and mindset when he considers PE. The more progressive, confident and receptive ones welcome PE as it triggers or induces positive changes, both in governance and business. In reality, PE could be helpful for agri-business companies in heralding their fast-paced, sustainable and sanitised growth.”
Agro-processing: A promising sector
Illustration: Sachin Pandit
According to an Ernst & Young study, the Indian domestic food market is expected to grow by nearly 40 per cent and touch $ 258 billion by 2015. An extremely high growth was recorded in the Indian food industry between 2004 and 2008 from $ 141 billion to $ 181 billion. Food expenses, on an average, constitute about 30 per cent of the Indian consumers’ total expenses. Currently, as much as 70 per cent of food spending by the Indian consumer is on agricultural products and in this, about one-fourth is solely on grains and cereals. Not long back, the sector saw a slur of investments in the rice processing sector. In 2009, Rabo Equity Advisors, the private equity arm of Rabo Bank, invested 24
Modern Food Processing | August 2013
Investments in agro-processing
PE/VC activity in 2013
o Multiples Private Equity invested ` 250 crore in Bengaluru-based Milltec Group, which develops technology and machinery for rice, roller flour, maize milling and other agro-processing plants. This is the largest PE investment witnessed in the sector during the first half of 2013. o India Value Fund has committed $ 40 million to pick up a majority stake in Kochi-based spices firm VKL Seasoning, which provides seasonings and flavours to mainly QSRs in India, the Middle East and Africa. o Qatar-based Hassad Food acquired a 69 per cent stake in PE-backed rice exporter Bush Foods Overseas for $ 135 million. o Rice exporter Kohinoor Foods agreed to sell a 20 per cent stake for almost ` 113 crore to Al Dahra Holdings, an Abu Dhabi-based agriculture-focussed investment firm. o Khyati Foods, focussed on soybeans, oilseeds, spices, attracted investment from agri-business focussed fund SEAF and Sarona Asset Management and Lawrencedale Agroprocessing. $ 10 million in LT Foods, a leading Indian exporter of basmati rice. In April 2011, several basmati rice processing firms garnered PE investments worth $ 55 million. Apart from that, International Finance Corporation (IFC) announced its plans to invest $ 30 million through a mix of equity and debt in Haryana-based Dunar Foods, which is involved in procuring, processing and supplying basmati rice. Standard Chartered Private Equity invested $ 25 million in India’s Bush Foods Overseas, which processes and sells basmati rice. And in 2013, Multiples Private Equity invested ` 250 crore in Bengaluru-based Milltec Group, which develops technology and machinery for rice milling. This is the largest PE investment witnessed in the sector during
Like any other growing sector, agri-business also needs funding for growth. Debt is not possible beyond a point and equity is a precursor to additional debt. Since the promoters also have a limitation for bringing fresh equity themselves, the best recourse is to raise private equity. Rajesh Srivastava
Chairman & Managing Director, Rabo Equity Advisors
the first half of 2013. “The emergence of tier-I and tier-II cities will also present key opportunities for future growth, owing to rising incomes, increased awareness and limited availability of products in these markets. Also, products such as basmati rice have a significant export market and its growth among the Indian diaspora as well as the spread of Indian cuisine outside India provide further growth avenues for basmati rice companies,” adds Raj Sharma, Co-Founder & President (Global) – Majestic MRSS. Basmati rice segment is growing at over 12 per cent per annum, owing to exports and, more importantly, domestic demand as well.
A partner in growth
While opportunities are many, to know the credit worthiness of companies in the food sector is often a challenge before PE investors in the absence of authentic database. Srivastava opines, “The biggest problem faced by VC/PE firms in this sector is the lack of track record, which makes business planning and valuations difficult. The next problem is in convincing the promoters to dilute their long-held shareholding followed by the reluctance to conform to a new set of governance standards. Yet another, and by no means small, is the unpredictability of several variables such as weather, policies and regulations.”
The emergence of tier-I and tier-II cities will also present key opportunities for future growth, owing to rising incomes, increased awareness and limited availability of products in these markets. Also, products such as basmati rice have a significant export market and its growth among the Indian diaspora as well as the spread of Indian cuisine outside India provide further growth avenues for basmati rice companies. Raj Sharma
Co-Founder & President (Global) – Majestic MRSS
Although the primary responsibility of PE firm is funding, it can also play the role of an advisor for the investing company, as fund managers can share their experience in food and agri-business sector. Srivastava concludes, “The best part in food and beverages (especially processed foods) is that all sectors are growing at double-digits. The issue is not so much about the sector but to find the winners within each sub-sector. The typical PE typecast does not work alone here; food and agri-knowledge is key and has to be conjoined with the PE knowledge and then with suitable structuring to dish out a deal.” The growth of organised retail and relaxed Foreign Direct Investment (FDI) norms are driving investor interest in agriculture and food companies. As India now allows up to 51 per cent FDI in multi-brand retail and 100 per cent in single brand outlets, the agri-processing sector will benefit largely. Organised retail has just 8 per cent of India’s $ 518 billion retail market, but that is expected to rise to 20 per cent by 2020. India also plans to accelerate the annual agricultural GDP growth rate to four per cent in the 12th Plan period. With increasing consumption of processed foods opening up opportunities in profitable niche areas, PE firms will continue to invest in food companies to be a part of this growth story that is India. Email: mahua.roy@network18publishing.com
August 2013 | Modern Food Processing
25
Special Focus Premium tea market
Brewing strong
growth in India
The most favourite drink of India, tea, is seeing a lot of differentiation in the domestic market. Attractive packaging, better positioning and even new flavours are creating exciting choices for consumers. Mahua Roy
I
ndia happens to be the world’s largest consumer, second-largest producer and the fourth-largest exporter of tea, accounting for nearly 30 per cent of global output and nearly 25 per cent consumption of tea produced worldwide. The domestic tea industry is growing at a Compound Annual Growth Rate (CAGR) of about 15 per cent. Rapid change in consumer behaviour is likely to support branded tea market more than its unbranded segment. Consequently, the branded tea market is expected to double in the next five years, thanks to consumers’ preferences for branded tea over the open weight dominated unbranded products. Companies, in the last decade, have positioned tea and coffee as recreational products, which have proved beneficial in attracting the young population in India. Furthermore, the focus on high-protein, low-sugar diets is stimulating demand for 26
Modern Food Processing | August 2013
green tea and artificial sweeteners, which have shown strong signs of promise over the past three years. With 20 per cent CAGR, the branded tea market constitutes nearly 55 per cent of the market size. Of this branded tea segment, 3-5 per cent accounts for the premium tea range.
Is India ready for premium tea?
Tea is more of a staple drink in India, consumed almost daily, and sometimes, several times a day. While ordinary branded tea still dominates the market, the emergence of premium tea as a category cannot be ignored. “Widespread health awareness, a burgeoning middleclass population and an increase in disposable income are resulting in consumers opting for ready-to-drink tea. In recent times, segments such as premium and organic green/herbal tea have created an entirely new market,” says Raghav Gupta, Director, SVA India Ltd, which distributes Basilur Tea (a premium Sri Lankan brand) in India.
The unique positioning of premium tea in the market is playing a huge role in its adoption. Green tea and other valueadded teas are being promoted on the health and wellness platform, and also as an indulgent, new-age drink. This is leading to an explosion in the overall growth of this category. “The green tea industry has grown rapidly in the past two years and there is a demand coming from tier-2 and tier-3 cities also for these premium teas,” states Gupta. There has obviously been a sharp change in the mindset of consumers and tea producers towards the health and safety aspects of tea drinking. “Consumers are seeking for more variants of tea – be it green tea or ‘oolong’ tea – from health point of view, and the tea producers are trying to cater to this requirement. Tea producers today are aware of the food safety aspects, which is a positive approach taken by the industry,” says Bhaskar Singha, Chief Executive Officer, Newby Overseas Pvt Ltd. Tata Tea, Taj Mahal and Twinings have also recently introduced flavoured teas in the market. Flavoured tea market in India is growing at the rate of 25 per cent annually. The sale of green tea has picked up as well because ofits widespread promotion as a slimming agent.
Distribution efficiency
Most Indian brands are launching premium variants of tea, offering an experience beyond the latte variety. Since there is not much product differentiation at rural and urban levels, key industry players are coming out with value-added products. Now, with rapidly changing market scenarios and technological advancements in agri-business, there is tremendous scope and potential for growth of domestic tea industry. Hindustan Unilever Ltd (HUL) and Tata Tea have been in the forefront in this category. However, recently many brands from overseas are also looking to tap this opportunity in India. Few premium tea brands from Sri Lanka and South Africa have made their entry
Premium tea market
into India. Also, brands from Sri Lanka have an edge as they can avoid the steep duties – there is a 100 per cent import duty on teas – due to India’s free trade agreement with Sri Lanka. Most of these premium brands make way to the retail distribution via gourmet stores, or other specialty retail chains. In India, Basilur, along with more premium brands such as Tipson and Vazar, is reaching out to 50-odd gourmet stores. Blue Africa Trading is scouting for local distributors who can sell its ‘Rooibos’ teas, in categories such as organic and ‘chaippuccino’ (tea which looks and tastes like coffee), at both retail outlets and coffee chains. Recently, Dilmah, the popular tea brand from Sri Lanka set up its first T-Bar in India at Radisson Blu, Hyderabad. Few others are also looking at tapping unique suppliers like highend chocolatiers. So now, even tea is being positioned as a gifting option with most companies launching products in
attractive packages. “Basilur focusses on freshness of the tea; so we ensure that all teas are packaged within seven days from the day they are plucked in the plantations. We also use better quality packaging material such as 4-layer aluminium foil bags for tea bags and zip-lock bags for the leaf teas. Also, we focus on using attractively unique designs and shapes to ensure that the customer can spot Basilur Tea from a distance,” adds Gupta. There is also fair amount of export potential for Indian premium tea. Countries, especially China, Japan, Sri Lanka and Kenya are giving stiff competition to India. Against this backdrop, the Indian tea industry is looking beyond the domestic territory for selling tea. “Better understanding of international food laws and merging the Indian food safety laws in those lines will be of great help to all within the industry,” observes Singha. The best
practices must be conveyed through seminars and training to all concerned in the estates, packaging units and their food handlers.
Rising star in the cold beverage category
Historically regarded as a hot beverage, the penetration of tea in the nonalcoholic cold beverage segment is another driving force for this industry owing to the rising affinity towards iced tea, which currently accounts for over 5 per cent of the entire non-alcoholic beverage market in India. This way of promoting premiumisation of tea via the cold beverage route is an experiment most marketers are trying. With the growth in café culture, iced tea is being increasingly favoured by the young population. In the wake of this, most companies have also launched packaged iced tea variants. Email: mahua.roy@network18publishing.com
August 2013 | Modern Food Processing
27
Special Focus Packaged agri-products
Mahua Roy
O
ne of the toughest challenges in marketing is when one has to brand a commodity. Offering product differentiation in the agriproducts category is a difficult task. But that is where the volume growth lies. And if one is able to improvise and develop an innovative offering, higher margins can be sought. The modern retail environment is proving to be the
estimate that the total market demand for flour alone is about ` 150 billion and that of other cereals is pegged at ` 100 billion. According to a recent report by KPMG, branded flour sales in the country amount to around ` 4,000 crore, which makes up a measly 4 per cent of the market. The rest is sold loose. However, the good news is that consumers’ switch to packaged flour is occurring at around 8 per cent per annum. National brands such as Aashirvaad (from ITC); Shaktibhog; Annapurna (from Hindustan
Orienting the consumer psyche
One of the reasons why branding a commodity becomes difficult is the lack of innovation and product differentiation. Health has been the buzzword for quite some time in the processed food industry where almost every new launch in almost every category is promoted on the lines of health and wellness. This has been experimented as a promotional platform in the packaged agri-products as well. Relevant fortification is going a long way in boosting sales among the well-
Sensing the ‘pulse’ of consumers for brand fortification The sector that boasts of the highest penetration in Indian households, agri-products, is the one that sees the lowest level of innovation. But allaying this paradox is right now the focus area of companies in this sector. Watch out for a slur of new launches in this category, offering convenience to consumers.
biggest driver to propel sales and enable deeper penetration of this category across the country. Big players such as ITC, Cargill and Kohinoor Foods – who are already into the premium packaged rice and wheat flour market – as well as local emerging players such as Shaktibhog and Rajdhani have collectively not yet covered even 25 per cent of the market demand for packaged food basics. Experts 28
Modern Food Processing | August 2013
Unilever Ltd) and Pillsbury (from General Mills) account for sales amounting to ` 1,700 crore. Also, according to a report by AC Nielsen, India’s packaged rice segment has been growing at 30 per cent in the last 3-4 years. The basmati rice segment is expected to grow at 25-30 per cent, while the branded packaged pulses account for around 10 per cent of total pulses market in India.
aware consumers, not just in urban but smaller cities too. “Indian consumers are increasingly becoming health-conscious. Hence, the demand to add extra nutrition to regular rotis, rice or dal aids product innovations such as multi-grain flour, or fortified, healthy rice. Adding extra nutrition to regular rotis is viewed as the most basic change they can bring to their lifestyle unlike drinking health juices or adding something extra to their diet or routine,” says Mittu Torka, Planning Executive, Saatchi & Saatchi, a premier ad-agency, which handles brand communication for General Mills’ Pillsbury. Stabilisation, shelf-life enhancement, texture & appearance improvement and enrichment are other factors a manufacturer needs to concentrate upon. A substantial amount of R&D investment is required for product innovation in something as simplistic
Packaged agri-products
and significant as flour or rice. “In today’s scenario, the pulses sector is largely unorganised. The customer does not have many options for packaged dal. So in the long run, the challenge will be in offering a differentiated product and providing value to consumers that can be perceivable. Values like protein retention in unpolished dals can be leveraged for product differentiation,” adds Parag Gadre, Assistant Vice President, Marketing & Strategy, Tata Chemicals Ltd, which launched i-Shakti brand of packaged dals. Besides rice, dal and pulses, new packaged categories are emerging. Recently, Adani Wilmar has expanded its brand Fortune into the besan (gram flour) category.
Niche proposition: A solution?
While there exists a lot of scope for fortification of agri-products, offering the premium tag to such products can work wonders. In this segment, the rice category is seeing much activity.
Recently, few brands such as Best and Radikal Rice launched new brands with a premium packaging and allied communication. A premium variant can help create a noteworthy amount of differentiation in this market than being tagged as a me-too product. “In the Indian context, the food that we eat also acts as a lifestyle statement. Hence, most people want to upgrade to the best quality food available in the market. With increasing incomes and smaller families, the buying capacity of consumers has increased, hence evoking the desire to not compromise. This aids the launch of premium products in the market, which have benefits like superior softness, when it comes to wheat, or longer grains when it comes to rice,” adds Torka. Best Foods is launching a brown rice category as a premium product in India. Brown rice, which is full of micronutrients such as selenium, magnesium, silica etc, is an excellent source of vitamins
& minerals, dietary fibre and essential fatty acids. Although brown basmati rice is quite popular in overseas markets, it is not yet popular in India. With organised retail expected to rise to 12 per cent of total retail sales by 2014, the packaged form of agriproducts is bound to grow rapidly. The entire gamut lies in offering tangible benefits to consumers in the packaged form of the product. “The effectiveness of branding a commodity like packaged pulses will entirely depend on how well the product gets positioned in the minds of customers. In other words, the communication has to be more relative in nature and should focus on creating awareness about the benefits of the products and the packaged category in general. Favourable macroeconomic indicators, rising disposable income, general awareness and less trust in loose food products will assist adoption of packed pulses,” concludes Gadre. Email: mahua.roy@network18publishing.com
August 2013 | Modern Food Processing
29
Special Focus Interface - Gautam Sircar
How big is the market for mangoes in India?
India ranks first among the world’s mango producing countries, accounting for about 50 per cent of the world’s total production. On an average, India produces nearly 17 million metric tonne of mangoes during the mango season, which lasts from March to July. Almost half of the total mangoes produced in India come from just two states: Uttar Pradesh and Andhra Pradesh. Most of the mangoes produced in India are consumed domestically and only about 0.4 per cent of the total production is exported. Internationally, the Middle East is the biggest importer of Indian mangoes followed by the UK.
instead should be considered as mangoes for which proper price is not realised by growers. There are no official estimates available, which can indicate the extent of spoilage only due to packaging inefficiency. But, it can be assumed that nearly 35 per cent of the mangoes produced either get damaged or fail to yield proper value after sales.
Since the mango season coincides briefly with the monsoons, what are the challenges faced by the domestic retail industry?
The domestic retail industry uses various means for transporting mangoes, for
boxes. Most of the corrugated boxes manufactured in India for mango packaging are made from recycled paper, which is highly hygroscopic in nature and thus tends to absorb moisture easily. As a result, the paper loses all its strength leading to spoilage of mangoes within. In order to overcome this problem, MWV has developed specialised packaging boxes for mangoes that have water-resistant coating from the inside in order to avoid moisture.
How can packaging solutions from MWV help this industry?
MWV offers varied packing solutions for the agri-business in India, which is mainly dominated by corrugated packaging.
Approximately 25 per cent of mangoes produced in India fail to make headway in major markets ‌says Gautam Sircar, Managing Director, MeadWestvaco (MWV) India Pvt Ltd. In an interaction with Mahua Roy, he discusses about how specialised packaging solutions can help reduce spoilage of agri-products, especially mangoes, across the supply chain. Of late, the US is also emerging as a big market for Indian mangoes.
What is the extent of spoilage due to packaging inefficiency?
Spoilage in mangoes can be attributed to lack of infrastructure that includes absence of efficient cold chain and ripening chambers. Another major factor leading to spoilage is packaging inefficiency right from the farm level to the end sale. Approximately 25 per cent of all mangoes produced in India fail to make their headway in major markets due to absence of proper packing material and marketing knowledge at farm level. However, this quantity of mangoes should not be considered as spoiled and 30
Modern Food Processing | August 2013
example, plastic crates, wooden/iron/ corrugated boxes. Though monsoon poses little threat to plastic and wooden mediums, there are other logistical and supply chain issues that are involved in the usage of these. Plastic crates are constrained with the requirement of re-transportation to the source. Wooden boxes are constrained by the scarcity of raw material and manpower to manufacture the boxes. Corrugated boxes, thus, turn out to be particularly versatile for the mango supply chain. However, monsoons tend to cripple this advantage of using corrugated boxes in India because of the quality of the paper that is used by retail industry in the manufacturing of these corrugated
Average size of box in which mango is exported is 5 kg, and the demand for corrugated boxes just for export purpose is around 12 million. Last year, MWV sold around 3.5 lakh of mango boxes and, this year it targets to sell 4.5 lakh boxes. With the burgeoning demand in the market, we are targeting to touch 7 lakh-boxes mark. MWV also offers optimum packaging solutions for other fruits and vegetables. The solutions developed by MWV are designed to allow gas-exchange to reduce ethylene build-up as well as to ensure excellent precooling performance that helps the box last throughout its supply chain and make boxes cold-chain resistant. Email: mahua.roy@network18publishing.com
Special Focus Interface - Iqbal Fazlani
How has been the performance of businesses – ready-to-eat (RTE) foods and agro-commodities?
The lifestyle of the Indian middleclass, especially in urban areas, has seen a dramatic change in recent years as life has become fast-paced. The doubleincome households are growing in number where both the husband and the wife are working. Domestic help too is becoming costlier and scarce. So, there is a definite need for RTE foods but merely convenience is not the answer. The consumers want delicious and hygienic RTE meals in the comfort of their home. This is what Fazlani Foods is all about. We want the consumers to have greattasting meals, with that authentic Indian taste and flavour literally on a plate.
What are the growth prospects?
Our brand is fairly new. We invested time and money in research before launching Fazlani Foods in select markets. We wanted to make sure we were giving consumers what they wanted. ‘Tasting is believing’ in this business. Fazlani RTE foods have been well-received. We envisage a huge opportunity for growth not only in the Indian markets but also abroad, especially where there is an Indian diaspora. The products offered by Fazlani Foods are available in select stores in India such as outlets of Godrej Nature’s Basket and Future Group FoodHall in Mumbai, Pune, Delhi and Bengaluru as well as in select Reliance stores in Mumbai. We plan to increase our presence in a phased manner in other key Indian cities, with due consideration for consumer tastes and preferences in different regions.
cuisine. This is a segment that is fastgrowing in popularity.
Do you plan to increase your manufacturing capacity?
Yes, we have exciting plans to expand our manufacturing capacity. We are in the process of acquiring 20 acre of land closer to the Mumbai-Pune Expressway. We intend to start our own greenfield project here with state-of-the-art machinery not only for the manufacture of RTE foods but also for other products in the Fazlani Foods range.
How has been the demand from overseas market?
We are already exporting our RTE foods to the UK and some parts of Europe, New Zealand, Russia, UAE and many other countries. Our products have been approved by the USFDA recently – it is both exciting and challenging to enter the world’s largest RTE market. We are
There is a definite need for RTE foods, but merely convenience is not the answer …says Iqbal Fazlani, Managing Director, Fazlani Exports Pvt Ltd – one of India’s leading producers/exporters of premium quality sesame seeds, pulses, spices and other agro-products. In conversation with Rakesh Rao, Fazlani informs about the relatively new venture – Fazlani Foods – and its growth prospects. What are your plans for new product launches in 2013?
Currently, the percentage of sales for RTE range of Fazlani Foods is small as it is only a two-year old brand. However, with the initial response that we have witnessed for our products, especially from the European sector, we envisage sales to grow rapidly and be at par with exports of other commodities by 2015. 32
Modern Food Processing | August 2013
Simmer holds the key to delicious cooking; and this underlines the variants we are putting on the market in 2013 – Butter Chicken simmer sauce, Chicken Tikka simmer sauce, Vindaloo simmer sauce, Rogan Josh simmer sauce; and Thai Green Curry simmer sauce. All the time taken to painstakingly simmer is eliminated; but there is no compromise on the taste. We also plan to launch more sauces in Indo-Chinese
confident that our recipe of ‘delicious ready-to-eat food’ will enable us to make a mark in these markets.
What are your growth plans for Fazlani Foods?
We see a fast-moving growth trajectory for the next few years. Careful market study before launch and uncompromising standards of quality will, we believe, enable us to stand out against the toughest competition. Email: prasenjit.chakraborty@network18publishing.com
Special Focus Roundtable
Can contract farming offer long-term gains to agro-processors?
With the agro-processing companies mushrooming in India, procurement of quality raw materials has become a challenging task. The processing firms are facing issues pertaining to high costs, lack of adequate quantities, poor quality and timeliness when it comes to procurement of raw materials. In such a scenario, can contract farming serve as the right strategy for long-term gains in agro-processing industry? Avani Jain interacts with industry experts to find the answer.
Devanshu Gandhi Managing Director, Vadilal Industries Ltd
A K Srivastava Director and Vice Chancellor, NDRI
Dr G V Ramanjaneyulu Executive Director, Centre for Sustainable Agriculture
Contract farming is definitely the right strategy for long-term gains in the agro-processing industry. It has become essential for the export category of frozen food products because customers always prefer product consistency in terms of colour, size etc, and are concerned about the quantity of fertiliser used. We have realised that in order to ensure high quality for exports, we have to opt for contract farming. So, we started contract farming for okra and other leafy vegetables. Further, as for the domestic market, for our Garden Fresh and Quick Treat range, we have roped in 60 farmers in Valsad for contract farming to ensure quality in its supply chain. We provide a specific seed varieties to the farmers. We even enlighten the farmers about the proper cultivation, watering, sowing methods etc. Thus, contract farming helps in increasing the yield of the particular farm.
With contract farming, a farmer or a set of farmers produce a commodity under mutually agreed terms & conditions between the farmers and the food processing firm. This model helps the agro-processing companies to a large extent as it offers an opportunity to them to produce the desired raw materials for processing without having to enter into production on their own, thereby obviating the necessity of owning a large chunk of land or managing large labour force. For more than a decade, the country has witnessed a significant trend of contract farming in fruits, vegetables, floriculture, poultry, meat, dairy & fish farming ventures. The biggest advantage is that contract farming offers a platform for large-scale participation of private sector in agriculture. Thus, contract farming can clearly help the agro-processing companies in attaining long-term gains in future.
The main feature of contract farming is that the agroprocessing companies supply all the material inputs and technical advice required for cultivation of a particular crop with specified standards at a predetermined price to the farmers. Contract farming can ensure a market for the farmers’ produce. Today, in the highly uncertain markets, any kind of assurance in terms of price and volume of purchase can help farmers sustain their farming. Similarly, access to quality- and productivity- improving methods as part of contract farming can also help the farmers in further enhancing their agricultural activities. However, the contract farming model is not free from flaws and steps need to be taken to make it an advantageous model for both agro-processing companies and farmers.
Editorial take
Contract farming is now becoming a dominant mode for raw material production and procurement, thus strengthening the supply chain network of agro-processors. Indeed with effective management, it can become a means to develop markets and bring about the transfer of technical skills in a way that is profitable for both the companies and the farmers.
34
Modern Food Processing | August 2013
Facility Visit Vishakha Polyfab Pvt Ltd
flexible packaging industry is seeing a boom. At present, the demand for high barrier films for packaging food is also good. This serves as a good opportunity for companies like us.� Vishakha Polyfab, a part of Vishakha Group, was established in 2001 with production capacity of nearly 1,500 tonne per annum. However, within a span of 13 years, the production capacity has reached 13,500 metric tonne per year. The products offered by the company are effective for liquid, semi-liquid and solid packaging for food items. The company has expertise in 9-, 7-, 5- (PA/EVOH-based) layer high-barrier;
Pouch-making section
Giving fresh perspective to food packaging
With the increasing disposable income, rising consumer awareness and demand for processed food, the demand for food packaging is growing at a fast pace in India. Thus, the companies in the flexible packaging segment have to continuously innovate to cater to the different customer needs. One such company is Vishakha Polyfab Pvt Ltd, which strives to serve its customers in the best possible manner. Avani Jain
I
ndian packaging industry is growing at a Compound Annual Growth Rate (CAGR) of 15 per cent and is estimated to touch $ 28 billion by 2014. Of this, food packaging contributes to 38 per cent of market (tea - 3 per cent, snacks - 6 per cent, biscuits - 6 per cent, confectioneries - 6 per cent, food staples - 6 per cent and other food items - 11 per cent). Taking into account the growth of food packaging sector in the country, many companies, especially those in the flexible packaging business, are continuously involved in improving the product quality to serve its customers better. Among these companies is Ahmedabad-based Vishakha Polyfab Pvt Ltd. Jigish Doshi, Chairman and Managing Director, Vishakha Group, notes, “The food packaging industry is growing at a fast pace in India. Some of the reasons for 36
Modern Food Processing | August 2013
this include increasing disposable income, change in lifestyle, more nuclear families etc. As a result, the demand for small packs is witnessing a rise, and thus the
3-layer blown co-extruded film, which provides perfect barrier against oxygen and moisture; up to 9-colour rotogravure printing; bulk bags liner and roll stock.
7-layer blown film plant
Vishakha Polyfab Pvt Ltd
It also manufactures pouches in various shapes and sizes, of which 70 per cent is exported.
Cutting-edge infrastructure
Vishakha Polyfab manufactures highquality plastic films at its state-of-the-art facility that is fully loaded with automatic systems for extrusion, multicolour printing, slitting, pouch/bulk bag making and more. The exceptional manufacturing capabilities enable the company to offer customised design materials based on customers’ special needs. Doshi observes, “The production facility is located near Ahmedabad, Gujarat, with factory premise of nearly 27,000 sq m. It houses the raw material section, two extrusion units having two 5-layer, two 7-layer and one 3-layer and 9-layer co-extruded blown film plants, pouch section, printing section that has latest 7-, 8- and 9-colours rotogravure printing machine, two slitting section – one for printed pouches and one for non-printed pouches, storage section, quality control section, packing and dispatch area.” Regarding the manufacturing process, Doshi explains, “As the raw materials, ie, polymers reach the factory, it is checked for quality and then stored. After this, they go to the blown film plant for
9-layer blown film plant
production purposes. Later, the film rolls manufactured in blown film plant are sent to the slitting section. From here, the product is sent to the packing section; it is checked for quality and finally dispatched to the customers.” He further adds, “We also make printed and non-printed pouches. The production method is the same, except after the film is manufactured, it is sent to high-capacity converting machines that can produce pouches in different shapes and sizes. After this, the pouches are sent to the printing section (if needed), slitting section, packing section and dispatched if the quality control department approves it.”
R&D initiatives and quality control
Research and development is an everyday process, and providing all-round services for the customers is one of the biggest priorities for the company. Doshi says, “We firmly believe in technology and innovation. We were one of the first companies in India to introduce 7-layer and 9-layer blown film plants. Our exclusive brand ZIPfresh is popular in the market and no one in India is producing such kind of a product.” Vishakha Polyfab strongly believes that innovation is the foremost attribute that can help a company progress in the long run. Hence, new polymer developments are constantly introduced and products are made stronger & better. Advanced production technology ensures that packaging materials are designed to meet or exceed customer requirements. Talking about quality issues, Doshi notes, “The company has an independent state-of-the-art quality control division that is well-equipped with testing equipment. We follow stringent international standards and have been certified by BRC – Global standard for packaging & packing materials. We have acquired ISO 9001:2008 & ISO 22000:2005 certification. Further, our raw materials are approved by Food and Drug Administration (FDA), EU food regulation etc.”
We firmly believe in technology and innovation. We were one of the first companies in India to introduce 7-layer and 9-layer blown film plants. Jigish Doshi
Chairman and Managing Director
Vishakha Polyfab undertakes several measures to make the manufacturing process as green and eco-friendly as possible. The company uses fully recyclable raw materials. Due to progressive technologies, the company is able to produce thinner films of higher quality and with lesser use of raw materials. Therefore, the production output is increased and the recycling charges are reduced.
Envisioning growth opportunities
Regarding the company’s growth plans, Doshi states, “We are manufacturing high barrier flexible packaging films. And within a month, we will also start manufacturing laminates as they are in high demand. Thus, for us, technology upgradation and expansion is a continuous process. We are also conscious about the environment, and thus make products that are environmentfriendly and easily recyclable.” He concludes, “At present, keeping in mind the shortage of fruits and vegetables in India, the need for packaging is increasing. So we are continuously diversifying our business to cater to these demands of our customers. It is because of the same reason that we are into flexible packaging, which helps in extending the shelf-life of food products and eliminating wastages. Thus, it is our mission and vision to provide a boost to the Indian economy by our constant efforts and teamwork.” With such a track record and promising future plans, the company is slated to emerge as the undisputed leader in high barrier nylon/EVOH-based flexible packaging in India. Photo courtesy: Vishakha Polyfab Pvt Ltd
Email: avani.jain@network18publishing.com
August 2013 | Modern Food Processing
37
An invite to share your knowledge with the industry Dear Reader, If you have a flair for writing and have been aspiring to share your valuable knowledge, experience and expertise in the food processing industry, then ‘Modern Food Processing’ magazine presents you with a golden opportunity. You can send original, application-oriented, unpublished articles in the form of technical articles, case studies, product write-ups etc that are of high relevance to this industry and its stakeholders. The parameters to be followed while sending articles are as follows: n The length of the article should not exceed 1,500 words, while that of a product write-up should not exceed 150 words. n The soft copy of articles must be sent either via Email or in the form of a CD. n The text should be in MS Word format, and images in JPG format with 300 DPI resolution. n Author’s profile in brief along with a photograph should be provided. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. After an article is published, a complimentary copy of that particular edition will be sent to the respective author. Now, here is a small note on our magazine to further acquaint you with it. Published by Network 18 Media & Investments Ltd, ‘Modern Food Processing’ is one of the leading monthly magazines exclusively meant for food & beverage processors and other allied sectors. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the manufacturers of processed food & beverage products, food processing & packaging machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So don’t miss this opportunity and do send in your contribution… Thanking you, Yours sincerely, www.mfponline.in
Business Insights •Technologies•Opportunities
Manas R Bastia Senior Editor
Network18 Media & Investments Ltd ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India
D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E manas@network18publishing.com W www.network18publishing.com
Insight & Outlook
Fish Processing and Aquaculture RTC fish products Ready for big catch in domestic market!...............................................................................................40 Seafood exports Staying afloat on troubled waters...........................................................................................................42 Fishery industry Sustainable approach must for netting high profits..............................................................................44 Domestic seafood producers Looking beyond export potential...........................................................................................................46 Interface - Jim Gulkin, Managing Director, Siam Canadian Group Ltd “We anticipate a solid growth in seafood exports from India�..............................................................48 FFS machines Filled with a seal of quality ...................................................................................................................50 Frozen dessert packaging Sweetening prospects through advanced technologies...........................................................................52 Ashish Pradhan, Business Director, Industrial Adhesive Division, Henkel Adhesive Technologies India
Product recall preparedness Embracing technology to be on the right track....................................................................................54 Mike Edgett, Director - Industry Marketing, Process Manufacturing, Infor
August 2013 | Modern Food Processing
39
Insight & Outlook RTC fish products
Ready for big catch in domestic market!
Modern retail, increasing number of working couples, health benefits, convenience etc are some of the reasons instrumental for the growth of Ready-to-Cook (RTC) fish products in the domestic market. The challenge for the manufacturers is to ensure quality and competitive pricing. Prasenjit Chakraborty
F
ish processing is a traditional activity in India. Historically, fish drying and making products such as pickles were carried out to ensure availability of fish during the monsoons or when fishing was not carried out on a large scale. Such value-addition was done primarily to
In the non-vegetarian category, fish is the most recent entrant and is available in modern retail chains in larger cities. However, the choice of processed fish and fish products is limited to elite fish products. Dr Yugraj Yadava
Director, Bay of Bengal Programme Inter-Govt Org
40
Modern Food Processing | August 2013
meet the domestic needs or at best for bartering within the neighbourhood or in the village. Over the years, while fish drying and preparation of other valueadded products have intensified in most of the coastal states and also in some areas in the north-eastern states, the qualitative aspects have not much improved and these remain traditional household level activities and technically rudimentary. “In the marine sector, especially, the unsold catch and small pelagics are sun dried to market in interior areas, reaching as far as the north-eastern states. In other parts of the country, these products have negligible market, largely because of the lack of preference for such products and also poor product development in terms of hygiene & appeal,� says Dr Yugraj Yadava, Director, Bay of Bengal Programme Inter-Govt Org. In India, fish drying or preparation
of other low-input, value-added products is the exclusive domain of fisherwomen. However, lack of hygienic practices, use of low-input technologies, and poor connectivity with the markets have never allowed these homestead processing activities to grow to a commercial scale in the country. The R&D sector in India has also failed to connect with these processors on the one hand, and on the other, has contributed its entire might to the growth of the export-oriented processing sector. In the domestic market, fish consumption, traditionally, has distinct socio-cultural and geographical characteristics, both within the country as also within a city. This compartmentalised nature of the market has made it difficult for scaling up fish processing for domestic market as well as to introduce products aimed at this market. The Indian consumer still has a strong preference for fresh fish, and processed fish is at best a choice when all other options fail. Further, constraints such as preference for saltwater fish versus freshwater fish or vice versa, smell, cleaning hassles (mainly removal of scales), lack of knowledge of fish recipes, etc prevail, and act as deterrents for borderline consumers to move from chicken and mutton to fish.
Recent developments
In recent years, with the increasing awareness on possible health benefits from fish, non-traditional fish eaters are buying fish, albeit from stores where dressed fish is available in hygienic and appealing conditions. This is a good sign and the industry needs to cash in on this opportunity. Availability of hygienically cleaned and dressed fish can certainly induce the large number of non-vegetarian population, who are presently not accustomed to consumption of fish on account of various reasons, to opt for it. “Therefore, the challenge is to ensure availability of quality fish products at affordable prices for this section of the population, which is basically sitting on the fence, and willing to eat fish, if a quality product is ensured. As of
RTC fish products
now, this market is dormant, but it is potentially more lucrative than the export market due to its current sheer size, growing numbers and inherent stability,” Dr Yadava points out. According to Shajy Mathew, Managing Director, Jude Foods India Pvt Ltd, there is an increased activity in RTC fish space. “With the possibility of renowned retailers coming into the Indian market, product offerings, quality control and taste varieties are bound to pick up giving a much awaited push to this market. One of the main challenges here is the cold chain infrastructure. This needs investment and commitment, which we believe will come with retailers such as TESCO and Walmart setting up shop here,” says Mathew. These companies will have to make social and quality commitments, which will work positively for the RTC market. There are mainly three factors contributing to the growth of this segment, one being the increased pace of life of the modern Indian and the second being better product offering. The third factor is the increased level of travelling by Indians. “Being in this industry for more than a decade, the way this segment is shaping up looks impressive. A steady growth in the fish eating population and the willingness by the consumer to pay up something extra for good taste and convenience augur well for the industry,” points out Moni Pillai, Director, Forster Frozen Foods Pvt Ltd. A closer look says that more than anything else, it is the convenience factor that gives rise to the demand for RTC fish. Says Shivam Gupta, Director, West Coast Fine Foods (India) Pvt Ltd, the
A steady growth in the fish eating population and the willingness by the consumer to pay up something extra for good taste and convenience augur well for the industry. Moni Pillai
Director, Forster Frozen Foods Pvt Ltd
demand for RTC fish is high in India. The Indian market is developing into a place where convenience has become important, which was not the case earlier. “Today, in many families, both husband and wife are working, and they do not have time to cook. So, convenience has come into play. As RTC fish is becoming popular day by day, the role of packaging is also gaining prominence. We have invested heavily on Modified Atmosphere Packaging (MAP) to provide better shelflife and quality of product to consumers,” he says.
Role of modern retail
In the last one decade or so, modern retail outlets have become popular in urban India, more so in the mega cities. Right from marketing fresh and processed vegetables, most of these retail chains now also have meat & meat products on their shelves. “In the non-vegetarian category, fish is the most recent entrant and is available in more modern retail chains located in larger cities. However, in most cases, the choice of processed fish and fish products is limited to elite fish products such as prawns and seer fish. These chains also sell a variety of canned products; mostly the cheaper imported brands,” observes Dr Yadava. Despite several initiatives in the past, fish canning never picked up in India and now almost the entire lot of canned products available in the country are imported. Unlike agriculture-based food processing industry, where the connectivity between producers and processors has developed considerably, this link in the fisheries sector is still nascent. “Assured volumes of particular varieties, species at regular intervals is still a far cry. The retail sector also needs to break the stronghold of middlemen, who rule the fish marketing sector in the country,” he points out. The symbiotic relationship between the producer and middlemen is traditional and to make a dent in their relationship has to be well-conceived and implemented with clinical precision. Unless the retailers are able to gain a foothold in the market,
As RTC fish is becoming popular day by day, the role of packaging is also gaining prominence. We have invested heavily on MAP to provide better shelf-life and quality of product to consumers. Shivam Gupta
Director, West Coast Fine Foods (India) Pvt Ltd
the supply chain network to their outlets cannot be assured. This again requires sound public-private & retailer-producer initiatives that can provide optimum price to the producers, and in the initial stages also provide incentives to the producers to break the traditional producermiddlemen relationships. Experience from larger cities where modern retail units sell fresh and processed fish shows that such units are creating the muchneeded habit of buying processed fish & fish products. For example, Delhi has a comparatively smaller but still sizable clientele for freshwater fishes. However, over the past few years, canned tuna is gaining popularity. “As these retail units have been successful in establishing the required links with the producers, it is a positive sign of growth for processed fish and fish products market in the country. With growing number of nuclear families and working couples, this demand is likely to increase manifold in the years to come,” points out Dr Yadava. In certain cities, it is seen that the erstwhile neighbourhood meat and fish stalls have also graduated into small but modern retail outlets selling fish in both hygienic and dressed conditions. “For example, such shops have developed excellently in the twin cities of Kochi and Ernakulum and need to be replicated in other cities,” he exhorts. The fish processing industry with proper support from the government can cater to this growing need much faster. The volume in the domestic market is quite lucrative. It is time to pay more attention to RTC fish products. Email: prasenjit.chakraborty@network18publishing.com
August 2013 | Modern Food Processing
41
Insight & Outlook Seafood exports
Staying afloat on troubled waters
for country’s natural, capital-based products. “The economic theory says that investment should take place in those components of production where there is short supply (limiting factor). The limiting factor in the case of marine fish production is the remaining natural capital (fish stocks) and not man-made capital (harbours, fishing vessels) as it used to be. The economic logic suggests investing in the limiting factor. That logic has not changed, but the identity of the limiting factor has changed,” explains Dr Bhatta.
Export trends
The seafood export figures from India are quite encouraging despite the current economic slowdown. This is because of the emergence of new markets in South-East Asia and sustained growth in the Japanese markets. However, it is pivotal to factor in quality and hygiene related issues to penetrate the potential markets. Prasenjit Chakraborty
T
he Indian fish and shrimp exports are currently witnessing a surge in quantity terms. In fact, during early 1990s, fish constituted hardly 2-3 per cent of our total marine exports. And today, it constitutes higher than 40-45 per cent. According to the latest reports by Marine Product Export Development Authority (MPEDA), India’s seafood export has touched an all-time high of 9,28,215 tonne (worth ` 18,856 crore) for 2012-13. This indicates 7.68 per cent increase in quantity and 13.6 per cent rise in value. However, in Dollar terms, the total value at $ 3,512 million means only a marginal growth of 0.1 per cent. According to Dr Ramachandra Bhatta, Scientist G, Division Chair (Integrated 42
Modern Food Processing | August 2013
Social Sciences and Economics), National Centre for Sustainable Coastal Management, Ministry of Environment and Forests, Chennai, the poor growth in Dollar terms is due to a sharp decline in the unit value of the marine products. “Thus, the decline in exchange value of Indian Rupee due to excessive current account deficit has resulted in lower earnings of marine exports. This shows that faulty macroeconomic policies leading to higher deficits in current account of the balance of payments result in impoverishment of the fish processors and ultimately fishers,” says Dr Bhatta. Developing countries such as India have enough scope for following the green economy path for higher growth. However, following the brown economy model involving high dependence on imported fossil fuel will result in low value
According to Dr Yugraj Yadava, Director, Bay of Bengal Programme Inter-Govt Org, marine exports from India rose from ` 2.46 crore in 1950-51 to ` 3,273.69 crore in 1994-95. Particularly, exports of marine products have registered a rapid growth since 1985-86, both in terms of value (24 per cent per annum) and quantity (15 per cent per annum). According to reports of the MPEDA, the export of marine products from India during 2011-12 crossed a record of $ 3.5 billion. Exports aggregated to 8,62,021 tonne valued at ` 16,597.23 crore ($ 3,508.45 million). Compared to the previous year, seafood exports recorded a growth of 6.02 per cent in quantity, 28.65 per cent in Rupee and 22.81 per cent in Dollar earnings respectively. “The major products exported included frozen shrimp, frozen fish, cuttlefish, etc. India is also developing new products for exports such as squid, which in recent years has become a major export item. It is expected that recent depreciation of Rupee will further encourage the intake of Indian products as seen during the recent past,” points out Dr Yadava. However, according to a recent press release by the Seafood Exporters Association of India (SEAI), provisional figures for the half year April-September of 2012-13 show that there has been a decline in India’s seafood exports compared to the same period in 2011-12. Exports of marine products have registered a decline of 6.91 per cent in quantity and 16.60 per cent in Dollar earnings. SEAI has cited
Seafood exports
a host of reasons including increase in freight charges, terminal handling issues, imposition of anti-dumping duties by the US on frozen shrimp and withdrawal of incentive scheme by the government for this decline. However, the overall trend in exports so far seems to be promising. “The impressive growth in export of marine products from India is largely on account of increased production of whiteleg shrimp (Littopenaeus Vannamei), which continues to increase both in terms of farmed area as also productivity,” says Dr Yadava. To cite an example, the export of whiteleg shrimp to the US markets increased by 212 per cent in quantity and 208 per cent in Dollar realisation. On the fish front, increased exports and better price realisation for items such as squid and cuttlefish have helped in improving the export performance. “The market for Indian seafood export is expanding and providing stability to the export sector. With the Western world reeling under recession, drastic decline of exports
to China (down by 46.89 per cent in quantity and 40.17 per cent in Dollar terms) and the social & political turmoil in the Arab region, India’s seafood export performance has not been dented. This is mainly due to the emergence of new markets in South-East Asia and sustained growth in the Japanese markets (21.33 per cent in quantity and 22.35 per cent Dollar terms),” points out Dr Yadava.
Looking beyond traditional market
Traditionally, Indian seafood export destinations included Europe, the US and Japan. Subsequently, China was added to this list, although the exports to China mainly comprised fish species of relatively lower value (eg ribbon fish). However, the scenario has changed now. According to MPEDA’s reports, SouthEast Asia became the largest buyer of Indian marine products with a share of 39.90 per cent in volume and 25.09 per cent in Dollar realisation during 2011-12.
Even before the slowdown in the Western world, there was a consolidated effort by the Indian exporters and the government to set up new markets. The recent figures show that these efforts are paying dividends. “While there is a need to further consolidate these markets, we must also not lose focus on the traditional and more remunerative markets. Although recession in the Western world has been one reason, many exporters are also diversifying to markets in South-East Asia because of less stringent conditions in these markets as compared to Europe, the US or Japan,” opines Dr Yadava. Further, large portions of export to these new markets serve as raw materials to provide inputs to their processing industry and for re-exporting to higher value markets. India needs to encourage and develop markets for final products to ensure better value realisation rather than becoming a supplier of raw material. Email: prasenjit.chakraborty@network18publishing.com
August 2013 | Modern Food Processing
43
Insight & Outlook Fishery industry
Sustainable approach must for netting high profits
exports. Dr T K Srinivasa Gopal, Director, Central Institute of Fisheries Technology (CIFT), Cochin, Kerala, says, “The fishery industry in the country has been doing well, which is mainly attributed to the increase in the production from aquaculture. Significant increase in the export of marine products from India is also observed. India exported 9.28 lakh tonne of seafood valued at $ 3,511.76 million. Introduction of new varieties such as Vannamei shrimp has added big impact on total fish and shell fish production. Vannamei shrimp production touched 1.47 lakh tonne during 2012-13.”
Statistics speaks!
In 2012-13, seafood exports registered almost a stagnant growth (in terms of Dollars) compared to the previous year. Considering an erratic and lower marine catch in India, the government needs to incentivise aquaculture and inland fisheries for achieving steady to higher growth rate and offset the lower growth in marine fisheries. Rakesh Rao
I
n June 2013, Marine Products Export Development Authority (MPEDA) released its export figures for 2012-13. India’s marine products export recorded an all-time high of ` 18,856 crore ($ 3,511.67 million) in 2012-13, rising 7.68 per cent in quantity compared to the previous year. While in Rupee terms, the growth was impressive at 13.61 per cent, in terms of Dollars it was almost stagnant (at 0.1 per cent 44
Modern Food Processing | August 2013
growth) compared to the previous year. Though the figures fell short of MPEDA’s ambitious export target of $ 4.5 billion for 2012-13, it was better than the anticipation of the worst by some experts – a decline in exports compared to 2011-12 due to worsening conditions in Europe and low demand from the US as well as few Asian countries. According to MPEDA, increased production of Vannamei and Black Tiger shrimp and increased export of chilled items have helped to achieve higher
Fish production in India is set to cross 13 million-tonne mark by 2016 from the current level of over 9 million tonne, according to a report by Assocham – ‘Fisheries: A Prize Catch in Indian Export Basket’. India is the secondlargest source of aquaculture production in the world after China. According to Assocham, inland fisheries, reservoirs and freshwater aquaculture are the pillars of growth. Besides, floodplain lakes and wetlands, irrigation canals, saline & waterlogged areas too contribute towards the output. “Freshwater aquaculture contributes to about 50 per cent of the total fish production in India – that means one out of two fishes sold in the market could be from a freshwater source. Present production is about 4.5 Million Metric Tonne (MMT) out of approximate 9 MMT of total fish production in the country,” observes Dr P Jayasankar, Director, Central Institute of Freshwater Aquaculture (CIFA), Bhubaneswar, Odisha. According to the Assocham report, about 67 per cent of the total fish produced in India is consumed in fresh form due to low demand for value-added fish products and about 6 per cent is converted into fishmeal. Processed and dried fish account for 16 per cent while a small portion of less than one per cent is canned. At present, domestic demand
Fishery industry
for all types of fish (including fresh and processed) is stated to be about 7.5 MMT and is likely to cross the 10-MMT mark by 2016. Globally, India’s share in fisheries production is about 5 per cent. Export demand is placed at 8-10 per cent of the total fish production in India. Amid leading coastal states in India, West Bengal is the top producer of fish with 1.61 MMT followed by Andhra Pradesh with over 1.35 MMT annually.
Government lending a helping hand?
The Assocham report adds that with appropriate incentives, coupled with robust investments in infrastructure, fish production in India can grow at a Compound Annual Growth Rate (CAGR) of about 7 per cent during the next four to five years from the current level of over 3.5 per cent CAGR. Experts believe that the government should take adequate steps to increase fish production in the country. “Many institutions are taking efforts to increase fish production by way of culturing different varieties of fish and shellfish. Significant efforts are underway for improving catches from mariculture. Cage culture technique has been perfected for many species by Central Marine Fisheries Research Institute (CMFRI). Brackish water and freshwater species culture is also being undertaken in a big way,” opines Dr Gopal. Adds Dr Jayasankar, “Fish production, as in other allied agriculture sectors, has become technology-driven. Institutes such as CIFA have developed technologies for higher production & productivity, genetic improvement, and
Freshwater aquaculture contributes to about 50 per cent of the total fish production in India – that means one out of two fishes sold in the market could be from a freshwater source. Dr P Jayasankar
Director, Central Institute of Freshwater Aquaculture
feed & health management. Policymakers and stakeholders should take full advantage of these and facilitate their widespread dissemination.”
Research focus
Through research, training and extension services, the government institutes are providing enabling technologies to the fish farmers for increasing their production and productivity. “Breeding and culture of minor carps (shortterm crops), freshwater pearl culture, genetic improvement for growth and disease resistance in fish and prawn, immunodiagnostics, farm-made feed technology, fish hybrid identification, etc, are few examples,” explains Dr Jayasankar. Due emphasis is also being given to fish processing technologies. Dr Gopal says, “As far as CIFT is concerned, we are undertaking R&D activities in harvest and post-harvest technology of fish. In the harvest sector, we are working on alternative materials for both craft and gear. Our focus is on developing green fishing vessel system. In the processing sector, we are working on thermal and non-thermal technologies for improving the quality and shelf-life of fish products.” In addition, CIFT is working on technologies such as high-pressure processing, pulse light, hurdle technology, extrusion, thermal processing, modified atmosphere packaging, active and intelligent packaging systems. “We are also developing solar fish driers and low-cost, small-scale fish processing machinery for the benefit of the fish processing industry. Moreover, we are offering consultancy and analytical services as well as imparting training on various aspects of harvest and postharvest technology to the industry,” avers Dr Gopal.
A sustainable approach needed
In June last year, Greenpeace released a report – ‘Safeguard or Squander? Deciding the future of India’s Fisheries’ – stating that India may suffer a threat owing to depleting fish stocks and historical neglect of marine conservation.
The growth of the fishery sector, which has been one of the major contributors to foreign exchange earnings through export, would be severely hampered due to the depleting fish stocks that would not only result in massive job losses but would also hurt ecology as well as the national GDP. These findings of Greenpeace report contradict the government’s official statement that there is still scope for fish landings to increase despite the dangerously depleting fish stocks. Dr G Syda Rao, Director, Central Marine Fisheries Research Institute, Cochin, elaborates, “We do not agree with this observation. CMFRI is collecting the marine fisheries landing data for the past 60 years and we have the time series data. The Indian fisheries are in much better condition when compared to the world fisheries. Only during some years, there were little fluctuations in different parts of Indian coast and they need not be taken as benchmark and brand that fish resources have reached an end.” Nevertheless, experts believe that sustainable aquaculture provides answer to fish production in India, where there is a good domestic market for fish compared to exports. Dr Jayasankar says, “Sustainable aquaculture can provide long-term solution to food crisis. One can get production as high as 15 MT/ ha/year, but it is desirable to get a sustained production of 5-6 MT/ha/ year, which would not compromise with environmental health.” In order to enhance fish production sustainably, efforts are needed to educate farmers – the key player in the entire supply chain – on eco-friendly methods. So is there an increase in awareness among fishing community about sustainable aquaculture? Dr Jayasankar answers, “It is difficult to generalise this statement. Some communities are highly responsive to new technologies, but others are complacent with old practices. Several others have not even heard of ‘age-old technologies’, which means, we have to strengthen our extension mechanism.” Email: prasenjit.chakraborty@network18publishing.com
August 2013 | Modern Food Processing
45
Insight & Outlook Domestic seafood producers
Prasenjit Chakraborty
L
ooking at the volume that the Indian market offers to seafood producers, the question that arises is: Should seafood exporters concentrate more on domestic market rather than exports? In India, the domestic market potentially offers a large market size and relative stability. With more than 50 per cent of the population belonging to the category of non-vegetarians and increasing health-consciousness among the urban population, this market is likely to grow in the future. Considering its present rudimentary status in terms of infrastructure, cold chain and market linkages, the cost of developing this market is considerably high. “In the given scenario, it is unlikely
in India. However, with the growth of organised retail, the dynamics of the market is changing. The Government of India is promoting food processing as an important sector with the objective of increasing the shelf-life, minimising post-harvest losses, on the one hand, and promoting value-addition, income and employment generation on the other. The fish processing sector is considered as a sunrise sector having the capacity to infuse economic growth. According to Moni Pillai, Director, Forster Frozen Foods Pvt Ltd, “With the advent of modern retail and developments in the supply chain, there will definitely be a shift in focus. The market by far is price-sensitive, and offtake of specialised products still needs to pick up.” The segment is still niche, making it tough to attain economies of scale in production
cost of products. And, on the other, the export sector is confronted with slump in the export demand, decline in exchange value of Indian Rupee, anti-dumping duties etc,” he says.
Market diversification
Dr Bhatta points out that India is signing bilateral, multilateral agreements and entering into Free Trade Agreement (FTA) with many South-Asian, SouthEast Asian and few developed countries to encourage liberal fish imports with zero duty on fish and fish products. Hence, exclusive dependence by any processing firm either on export or domestic market alone could be dangerous. “With liberalisation and FTAs, it is important that the processors diversify their markets, products and strategies instead of solely depending on
Looking beyond export potential The domestic market is gradually becoming attractive for seafood exporters who are looking beyond exports. Today, the purchasing power of Indians is on the rise and they are also showing interest in trying out new products.
that the industry on its own will risk investing in the domestic market. However, as the fisheries sector is an important source of food & nutrition, employment and livelihoods, it may be necessary for the government to create conducive environment for the industry to focus on the domestic market,” states Dr Yugraj Yadava, Director, Bay of Bengal Programme Inter-Govt Org. The Twelfth Five-Year Plan programmes for the fisheries sector aim at a substantial growth in the sector, and this growth can be best realised if wastage is minimised; fresh & processed fish reaches the consumers in different parts of the country; and the producers get reasonable remuneration for their products.
Organised retail
Traditionally, export market has been the focus area for seafood exporters 46
Modern Food Processing | August 2013
and, more so, in distribution. “Even then, positively leveraging the increased spending habits and a good backing from industry-friendly policies would certainly ensure a prospective time ahead,” he says. Definitely a strong focus on the domestic market will pay off in the coming years. “Taking this into account, we have invested in our new plant, which would have a much detailed focus on the Indian market,” says an optimistic Pillai. According to Dr Ramachandra Bhatta, Scientist G, Division Chair (Integrated Social Sciences and Economics), National Centre for Sustainable Coastal Management, Ministry of Environment and Forests, Chennai, the processing sector in India is at the crossroads. “On the one hand, the domestic, smallscale processors are required to invest in improving the food safety standards, which may lead to some increase in the
either export or domestic markets,” adds Dr Bhatta. In any segment, nothing remains constant, so is the case with fish processing. The prospects in domestic market seem quite encouraging to seafood producers. Time is not far when seafood processors will largely concentrate on domestic market. “We believe, there is no choice for seafood processors other than to focus mainly on the domestic market. The purchasing power of Indians is on the rise. They are also getting bolder in terms of trying out new tastes and traditions. The growth in the EU and US markets is not impressive and with the economic turmoil, the spending power is getting increasingly constrained. The African market is growing, but there are issues in terms of payment realisation,” concludes Shajy Mathew, Managing Director, Jude Foods India Pvt Ltd. Email: prasenjit.chakraborty@network18publishing.com
Insight & Outlook Interface - Jim Gulkin
What is the focus of Siam Canadian Group’s business in India?
The company was established in Thailand in 1987, and currently has seven offices across Asia – supplying products from Thailand, Vietnam, China, India, Indonesia, Myanmar and Bangladesh. Our business is managed by an international team and is supported by more than 100 expert staff members, the core of which is focussed on procurement, quality control, packaging services, logistics support and
the international markets, the export of Indian seafood products crossed the $ 3.5-billion mark in 2012, that is a growth of 6 per cent from 2011. We also anticipate a promising year in 2013, especially with India becoming the second-largest supplier of shrimp to the US. Frozen shrimp accounts for more than 50 per cent of total seafood exports from India. In addition, there seems to be a growing demand for fish, squid and cuttlefish from other Asian countries.
How is the demand for processed seafood in Asia?
The demand for processed seafood seems to be growing in Asia and it suits the variety of seafood products India has. We have seen a growing demand for Indian seafood from not only conventional markets like North America but also from many countries in Asia such
has affected many shrimp exporters in the east coast, where the production is labour-intensive.
Are you seeing an increase in production of processed fish products from India?
We mainly source farmed shrimp, ie Vannamei, mainly from Andhra Pradesh, and Black Tiger from Odisha. We expect growth in volume in 2013-2014 since the other major exporters of shrimp such as Thailand, Vietnam, etc are still struggling with a disease called Early Mortality Syndrome (EMS). The problem appears to be complex, especially in Thailand, and there has been an influx of demand for Indian Vannamei shrimp. Apart from that, we source products such as squid, cuttlefish and other seawater fishes and just recently even Vannamei shrimp out of west coast. It is
We anticipate a solid growth in seafood exports from India …says Jim Gulkin, Managing Director, Siam Canadian Group Ltd. In this interaction with Rakesh Rao, he highlights the export potential of Indian seafood industry. as China, Vietnam and Thailand. In addition, rising demand from Middle East has been witnessed over the past several years.
up-to-the-minute order follow-up. Our establishment in India started in 2004, and we currently have an office in Chennai, and a sub-office near Cochin.
How has been the market for processed seafood products globally?
Despite the continuing recession in 48
Modern Food Processing | August 2013
What are the key challenges faced by Indian seafood exporters?
The unstable landing of seawater products and the shortage of labour appear to be major concerns for the Indian seafood industry. Climate change has possibly affected the landing patterns of many seawater species and that makes things more difficult for factories to plan their production and sales. Furthermore, the labour shortage in the seafood industry
likely that the production from west coast will also increase because of increased production of Vannamei. As a result, there should be an increase in production of processed fish products from India as a whole.
What is your outlook for the seafood exports in 2013-14?
Since the supply outlook from Thailand, Vietnam, etc may not fully recover until next year, we anticipate a solid growth in seafood exports from India. Apart from that, the Indian Rupee is favourable for exporters to be competitive and, hence, it should be a promising year. Email: prasenjit.chakraborty@network18publishing.com
Insight & Outlook FFS machines
Filled with a seal of quality
target audience of the product. According to Dupick, the third important criterion is production output and its balance with the variety of pack styles that a machine is able to operate. A manufacturer needs to match the required volume over a certain period of time with the necessity to produce different pack styles on the same machine. Manufacturers may also be concerned with reducing footprint, lowering Total Cost of Ownership (TCO), improving operational efficiency, enhancing intuitive operation with minimum training requirements and many other individual specifications.
Photo courtesy: Bosch
Emphasis on safety and hygiene
Form Fill Seal (FFS) machines offer versatility and flexibility to food and beverage processors by enhancing the efficiency of the packaging process in a manufacturing facility. While both – vertical as well as horizontal – FFS machines are used by food processors, right selection of FFS machine is of paramount importance for ensuring efficiency. Rakesh Rao
F
orm Fill Seal machines – that form, fill and seal a package on the same machine – are the most commonly used packaging systems in today’s food & beverages industry. There are two main types of FFS machines – Vertical FFS (VFFS) and Horizontal FFS (HFFS). In both cases, packaging material is fed off a roll, shaped and sealed. The bags/packs are then filled, sealed and separated.
Selection parameters
For optimum benefit, right selection of FFS machines – vertical or horizontal – is imperative, and this depends on the type of product to be packed. “Product 50
Modern Food Processing | August 2013
characteristics coupled with the needed output are the main criteria while selecting the right type of FFS machine. First, manufacturers need to identify the level of protection required for the product and whether it is affected by elements such as oxygen, hydrogen peroxide and odours. This will allow manufacturers to reduce the number of pack styles applicable for their particular product,” observes Martin Dupick, Global Product Manager VFFS, Bosch Packaging Technology. The second step includes the selection of a pack style and depends on the individual preferences, says Dupick. For example, regarding vertical solutions, a manufacturer can choose a reclosable doy-style bag over the standard pillow bag depending on the characteristics and
Horizontal FFS machines are suitable for individually packaged goods while vertical machines are suitable for bulk goods. Andreas Schildknecht, Global Product Manager HFFS, Bosch Packaging Technology, explains, “Bosch’s Pack 301 LD flow wrapper is a horizontal machine, which is ideally suited for packaging fresh and perishable goods, such as vegetables or bakery products. The machine’s revolving sealing system allows for longer sealing times compared with traditional rotary cutting heads, which results in air-tight sealed seams. The Pack 301 LD can also offer Modified Atmosphere Packaging (MAP) to increase product shelf-life and reduce waste, which is an important feature when dealing with fresh food.” When choosing the correct FFS machine for liquid food and dairy products, the main question for a manufacturer lies in the required hygienic level – aseptic, ultra-clean or clean. Adds Boris Becker, Area Sales Manager-India, Bosch Packaging Technology, “The level depends on shelf-life requirements, microbiological hazards for the particular product type, processing parameters and product features such as pH value. For example, aseptic filling and packaging are required for low-acid products, baby food or cream desserts. For these products, the aseptically processed food is filled into the commercially sterile package within
FFS machines
a sanitised environment. The product is processed outside the cooling chain and has an extended shelf-life of up to nine months without refrigeration.” Both ultra-clean and clean hygienic levels are used for products that require refrigeration and are filled and packaged inside the cooling chain. Examples of products requiring ultra-clean hygienic levels include natural yoghurts (where healthy probiotics are maintained), yoghurts with fruit pieces (with whole cherries, for instance), and chilled dairybased desserts. “These products can be stored up to 90 days with refrigeration, whereas products requiring clean hygienic levels can be kept for 30 days with refrigeration and include products such as edible oils, butter, margarine, or cream cheese,” says Becker.
Improving efficiency
Food and beverage processors are demanding systems that have the versatility to provide fast changeover
between many different packaging formats to meet growing demand for single serve packs. “The correctly selected FFS machine can help manufacturers significantly reduce downtime and increase production output, positively affecting the bottom line,” opines Becker. With new advances in speed, flexibility and reliability that reduce the TCO of automated packaging technology, costconscious manufacturers are increasingly boosting automation in their food packaging lines. As a result, they can grow their packaging line output while having higher flexibility in changeovers. Dupick opines, “More and more manufacturers are looking for machines with the flexibility of producing multiple bag styles that will allow them to switch from one type of packaging to another without significant downtime. We are also witnessing a growing demand for high-end bag styles, such as doy-style.” According to Becker, while manufacturers are looking for extended
shelf-life for their products to facilitate storage and shipping, Bosch is experiencing an increased demand for the hygienic design of FFS machines in combination with low waste rate during production. Manufacturers seek to keep pace with rising production volumes, which increase the need for automation in packaging and as such for FFS machines that offer flexible solutions to address rapidly changing consumer demands. According to Fonterra’s forecast, India will demonstrate 10 per cent growth in dairy consumption per annum. “This forces manufacturers to look for ways to extend the shelf-life of their dairy products and desserts. Furthermore, the necessity to transport products over vast distances puts pressure on manufacturers to ensure product protection and long shelf-life. In addition, a focus on efficiency and high productivity of packaging lines is driving the demand for FFS technology in India,” adds Becker. Email: prasenjit.chakraborty@network18publishing.com
August 2013 | Modern Food Processing
51
Insight & Outlook Frozen dessert packaging
Sweetening prospects through advanced technologies
adhesives have to run at high speeds on laminating machines. It needs to be ensured that these should be safe for applications in the food industry, enhance productivity, and offer mileage to converters at optimised costs. The new generation adhesives are completely food safe and meet all international food safety regulations. These adhesives are long-lasting, easy-to-use and work with. When it comes to lidding materials, one expects it to do much more than covering the ice cream scoop. There are options such as food safe heat sealant coatings and cold seal. Heat seal coatings are widely used for frozen dessert cups, flavoured yoghurt etc. These heat seal coatings can withstand pasteurisation and provide convenient easy peel benefits to the consumer.
Cold seal coatings Come summer and the market is flooded with cool flavours, especially in the ice cream category. But has anyone given a thought to the packaging technologies employed to ensure food safety as well as to keep the flavour intact. In flexible packaging segment, cold seal coatings are primarily used for ice cream packaging applications. Such techniques hold the key to preserve the flavour and enable ice cream lovers to relish their scoop. Ashish Pradhan
W
ith the changing seasons, the FastMoving Consumer Goods (FMCG) companies come up with new product offerings, especially in the food category, to add variety to everyone’s lives. One example is that of the ice cream manufacturers, who, with the advent of summer, are ready with new flavours and varieties to suit the taste buds of one and all. With new varieties come the newage packaging solutions – tetrapacks, fancy cups & lidding options, easy-touse flexible packaging solutions, etc. Extensive research and innovation are undertaken to protect and preserve the flavours of one’s favourite ice cream. A lot of thought goes into the package to make the product deliver its promise. 52
Modern Food Processing | August 2013
When it comes to lidding materials, one expects it to do much more than covering the ice cream scoop. Heat seal coatings are widely used for frozen dessert cups, flavoured yoghurt etc. Role of laminating adhesives in packaging
The prime concern for every manufacturer is the ability to deliver products safely to the marketplace and to the consumers who should be able to taste & feel the product the way it is supposed to be. One of the key ingredients for safe delivery of product into the marketplace is laminating adhesives used in the flexible packaging industry. Laminating
In traditional flexible packaging, cold seal coatings are used for ice cream and chocolate flow pack applications. There is a wide range of cold seal grades – both rubber latex-based as well as new generation synthetic grades. These grades deliver excellent printability; have low odour; high product resistance and longer shelf-life along with peel and reseal options. Designed for confectionery, energy bars, ice cream and other snack food applications, cold seal adhesives adhere very well to many substrates, including barrier films and surface-treated mono-web & laminated structures. From the operational point of view, cold seal coating provides clean wipe, low foam, high bond strength, long shelf-life, good shear stability, and compatibility with release films & lacquers. So, next time before peeling the ice cream cover and discarding the same into the bin, do give a thought as to how it is processed. Ashish Pradhan is the Business Director-Industrial Adhesive Division at Henkel Adhesive Technologies India. Email: ashish.pradhan@henkel.com
Insight & Outlook Product recall preparedness
Mike Edgett
P
reparing for a product recall is akin to preparing for dealing with a fire incident. Most hope that one will not occur, but still understand the importance of having a contingency plan. Food companies are no strangers to the world of product recalls. Most modern companies have a detailed, yet a manual process in place for handling a recall scenario. The objective of a plan is to ensure that any vulnerable product is quickly removed from commerce and enable companies to manage specific customer requirements as well as adhere to International Organization for Standardization (ISO) guidelines. Mock exercises and written
Managing product recall
An event, as simple as an accusation, can pose a serious threat to commercial food suppliers. A company that is thought to be responsible for producing a suspicious ingredient found in a finished product can create a cause for alarm. Suppliers must implement a means for tracing their products within the supply chain so they can recall or, at least, isolate any suspicious product until the source of the issue has been definitely identified. Updating the old, manual methods for instituting a recall is no longer sufficient for food processing and manufacturing companies. The ability to start, track, stop and even prevent a recall is crucial for maintaining credibility among customers. The capability to trace the source of a
In the food industry, the variability of raw materials calls for continually reformulated label claims. Ensuring that any potential allergens are not present is vital to avoiding a potential recall. The ‘technology’ for formula management for many companies continues to be Excel spreadsheets. This is not the best practice. There are product lifecycle management solutions that can not only help manage formulae, but also ensure performance and label requirements and also help raise the flag for any potential allergen or other contaminants that could result in a recall. Adopting new technologies can alter the way that businesses approach and handle a product recall. Modern systems can help increase the speed and accuracy for pinpointing potential problems.
Embracing technology to be on the right track
Food companies realise that the likelihood of product recalls is inevitable. Addressing the odds that one may occur sooner or later and taking a proactive stance can substantially reduce the impact of recall. Preparedness is more important than ever before. Today, companies that invest in new technology and embrace a more effective means for managing the aspects of a product recall are best positioned to weather the storm. plans help, but fast response time is the most essential strategy for removing questionable products from the supply chain. Those who invest in technology when building a recall plan are best able to limit the impact of the situation. Product recalls are not just limited to serious health and safety concerns. In many cases, recalls might be due to misrepresentation of product performance or ingredient composition. The foundation of a product recall may stem from a wide variety of issues including improper labelling, under-processing, cross-contamination or inadequate plant safety. Regardless of the scenario, the impact of prolonged product recall can harbour crippling effects on a brand or supplier. 54
Modern Food Processing | August 2013
problem is fundamental to managing the outcome of a product recall. The technology responsible for tracing the source of a recall must be ingrained throughout all aspects of the business and supply chain. Trace capability is a critical insight that extends beyond the measure of where a finished product was sent. It must provide a complete picture – full visibility from raw materials to individual batches, all the way to the semi-finished or finished products that are supplied to the customer.
Recall preparedness
While identification and removal aspects are critical aspects of recalls, embracing technology that will help prevent recalls is even more important.
Companies that use integrated lot tracking systems can not only view their products by lot but also pull only those of potential concern. This minimises, to a large extent, the likelihood of a product being out of stock and reduces the chances of their customer being impacted by the recall. Companies that lack this access and visibility are often forced to recall many more products than necessary until a source has been pinpointed. Investments in the best-of-breed systems can keep products on the shelves as well as sales moving by keeping the cost of a recall down. Mike Edgett is the Director - Industry Marketing, Process Manufacturing, at Infor. Email: mike.edgett@infor.com
Automation Trends Vision inspection system
An efficiency enhancer in automated production line
Today, consumers are highly quality-conscious and hence are willing to pay more for good quality products. To meet this demand, food & beverage processors are increasingly adopting vision inspection systems – an integral part of automation in high-speed production lines. There has also been an upsurge in the importing of production lines.
Photo courtesy: Cognex
to grow their business,” says Dr Richard Reisbig, European Market Manager, Mettler-Toledo CI-Vision. “To control manufacturing processes and product quality, vision system has become increasingly important in food & beverage industry,” stresses Didier Lacroix, Senior Vice President - International Sales and Marketing, Cognex.
Rakesh Rao
I
n India, regulations such as Food Safety and Standards Act 2006, and Standards of Weights and Measures Act 1976 are encouraging a growing number of Indian food manufacturers to optimise their label inspection processes with vision inspection technology. Many legislative bodies, worldwide, such as those in the European Union (EU) and China are regulating food & beverage labelling, stipulating what information to be displayed and imposing more stringent limits on the accuracy of weights and volumes printed on packaging. “In this environment, to minimise the risk of product recalls due to inaccurate labelling or the omission of key information, safeguard consumer welfare and protect brand reputation, manufacturers are looking for solutions to fully automate product inspection on their packaging lines. Such comprehensive product inspection ensures that manufacturers comply with food & beverage safety legislation in India and similar regulations in overseas territories, allowing them to retain access to these lucrative markets 56
Modern Food Processing | August 2013
The system
Vision inspection system is a form of product inspection technology designed to inspect the labelling of packaging for correct information and placement as well as to allow tracking of products through the processing line. Lacroix states, “Vision inspection system enables to extract application-specific information from the captured images, along with generating event descriptions or making decisions that are used in an intelligent and automated system. In food industry, vision systems are used to identify & manage defects and improve product quality.” Vision inspection systems consist of an advanced line-scan camera mounted adjacent to a conveyor and connected to a powerful Central Processing Unit (CPU) capable of processing thousands of bytes of data a second. Dr Reisbig says, “This enables the system to rapidly analyse data from the camera to identify instances of incorrect labelling and send signals to the equipment’s reject device to remove the substandard pack from the processing line without compromising line speed. The CPU can also store rejection data, including images of both conforming
and non-conforming packs, facilitating data analysis for the demonstration of due diligence in the event of a product quality issue.” In addition to verifying that labels display correct information regarding price, weight, barcodes, best before dates and Quick Response (QR) codes, vision inspection systems can examine labels for placement & legibility, and track products through the processing line for optimised traceability. “Besides, these systems can inspect seal integrity and fill level for product packaging from plastic trays to plastic and glass bottles. The technology is suitable for use on fresh food production lines, including those for meat and dairy, and is applicable to other applications in the food & beverage industry,” opines Dr Reisbig.
Quality vision
Standards for product and ingredient quality are constantly being raised in the food industry due to stringent agency regulations, thereby increasing the importance of barcode reading, verification and grading in many inspection processes. Lacroix says, “The food industry represents a significant area of recent growth for machine vision application industry. The companies are becoming more conscious about product quality. Hence, they are investing more in machine vision systems to achieve the quality that customers demand. The adoption for the same has also reduced the manufacturing cost of the companies and has elevated the level of product quality.”
Vision inspection system
Dr Reisbig adds, “Besides ensuring compliance with labelling regulations in India and export markets, vision inspection systems enable food & beverage manufacturers to optimise product quality for their consumers. By examining every pack for seal integrity, fill level and similar issues, manufacturers can minimise the risk of spoiled or underweight products reaching retail shelves, upholding their reputation for quality in the eyes of consumers.”
Driving traceability
Need for automation is increasing in the food & beverage industry. As a result, the role of vision inspection system is gaining importance. Dr Reisbig says, “Automation is key to ensuring the utmost compliance with food safety legislations. By automating the inspection process for product labelling, manufacturers can reduce the risk of human error and minimise the likelihood of substandard products. It can also optimise data collection for manufacturers, ensuring that product inspection processes are fully documented for the demonstration of due diligence in the unlikely event of a product recall. With new data monitoring solutions, it is now possible to facilitate data analysis by allowing all product inspection data from vision inspection systems to be accessed from a single, centralised location. The source of labelling errors can be traced through the storage of lot numbers, allowing manufacturers to pinpoint nonconforming packs, and minimising the
By examining every pack for seal integrity, fill level and similar issues, manufacturers can minimise the risk of spoiled or underweight products reaching retail shelves, upholding their reputation for quality in the eyes of consumers. Dr Richard Reisbig
European Market Manager, Mettler-Toledo CI-Vision
necessity for large-scale product recalls.” ‘Fast’ is becoming the buzzword in the automated manufacturing environment, wherein machine vision helps the food & beverage processors and packagers about end-to-end details of production. “These details are essential for optimising efficiency, which in turn allows for large cost savings. Bottlenecks can also be immediately diagnosed and process improvements can be made. Traceability helps packagers confirm that label and the product match, thus lowering the risk of mislabelling. It helps to track lots, batches and individual items through the supply chain to reduce the cost of recalls due to product contamination,” avers Lacroix.
Right selection
According to Lacroix, the parameters for choosing vision inspection systems for food & beverage industry applications are: Lens; field of view; pixels of camera; light; and vision tools for inspection. And most important is communication protocol with one’s current set-up. Dr Reisbig feels that every processing line is different and consideration should be given to the specific needs of the product and manufacturing environment prior to the purchase of a vision inspection system. The product type, the nature and size of the packaging, the line’s throughput speed, the facility’s environmental conditions, the space available and the data monitoring requirements of the line will play a key role in the selection of equipment. “It is important for food & beverage manufacturers to consult with their vision inspection system supplier to determine the most appropriate solution for the needs of their product and line. This will enable them to ensure the utmost compliance with relevant food safety regulations and maximise the efficiency of their processing lines as well as protect profit margins,” adds Dr Reisbig.
Crucial link in supply chain
In response to increasing consumer demand, manufacturers in the food
Vision inspection system enables to extract applicationspecific information from the captured images. In food industry, vision systems are used to identify & manage defects and improve product quality. Didier Lacroix
Senior Vice President - International Sales and Marketing, Cognex
and beverage industry are looking to maximise productivity. Vision inspection system suppliers, such as Mettler-Toledo CI-Vision, Cognex, etc, are developing technology capable of precision label verification at higher than ever throughput rates to boost manufacturing efficiency for food and beverage processors. Dr Reisbig says, “ Technology suppliers are also introducing innovative data collection solutions to enhance traceability and facilitate the demonstration of due diligence in the event of product recalls, ensuring that manufacturers continue to comply with ever-more stringent food safety standards in India and worldwide.” An example of a recent innovation for fresh food processing lines is MettlerToledo CI-Vision’s newly launched CLS Series vision inspection technology. Comprising three machine sizes developed specifically for flat-packed fresh food products, the CLS Series is capable of inspecting the labelling of packs of varying widths and heights for correct best-before date, lot number and barcodes at high throughput rates. Lacroix concludes, “Regulatory frameworks all across the world have been adopted to achieve the objective of ensuring food safety and protection of consumer interests. India has started taking initiatives for setting up traceability systems at government and corporate levels. The government is taking effective measures on safety regulations, date code manufacturing and label inspection. Email: prasenjit.chakraborty@network18publishing.com
August 2013 | Modern Food Processing
57
Energy Management Efficient evaporators and dryers
Photo courtesy: SSP Pvt Ltd
Delivering steam economy, enhancing product quality Today, the selection of right kind of evaporators and dryers is of utmost importance for ensuring energy and cost savings in the food processing industry. To achieve steam economy, it is important to use multiple effect evaporators.
Five-effect falling film evaporator
Prasenjit Chakraborty
T
o reduce steam consumption in evaporators and dryers, it is imperative for the food processing units to select the right supplier of such equipment. This will help deliver steam economy through proper plant design. Steam consumption in evaporators can be reduced by employing multiple effect evaporators with Thermal Vapour Re-compressor (TVR) system. The more the number of effects, the less is the steam consumption. However, more the number of effects, the cost of the plant increases. According to Tapas Chatterjee, Managing Director, SSP Pvt Ltd, in case of spray dryers, lot of energy can be saved by use of a multistage dryer (two-stage or three-stage) instead of a single-stage dryer. “Use of exhaust air for pre-heating of ambient air also helps to reduce energy in spray dryers,” says Chatterjee.
Benefits of right kind of evaporators
Since all food items are temperaturesensitive, more the number of effects, the heat treatment received by the product is gentle due to low delta T. So, this results in better quality product. “Lower delta T also increases the productivity as downtime for cleaning comes down. Also, due to the use of five- or seveneffect plant, steam consumption reduces drastically as compared to three- or foureffect evaporator plant,” says Chatterjee. For instance, the steam consumption in a five effect evaporator plant is just half of that in a three-effect plant. “So, huge savings in operating cost give the needed competitive factor for marketing the product,” he says.
Emerging technology trends
Nowadays, multistage evaporators and dryers are available, which not only reduce energy consumption but also enhance the
Steam economy for different effect plant
Particulars/Number of effects Specific steam consumption without TVR Specific steam consumption with TVR over first effect Specific steam consumption with TVR over second effect Specific steam consumption with TVR over third effect Specific steam consumption with TVR over fourth effect
1 1.1
2 0.55
3 0.40
4 0.30
5 0.24
6 0.16
7 0.12
0.40
0.33
0.25
0.20
0.16
0.14
0.12
-
-
0.20
0.17
0.14
0.13
0.11
-
-
-
-
0.13
0.11
0.10
-
-
-
-
-
0.10
0.09
(Unit: Kg / kg of water evaporation)
58
Modern Food Processing | August 2013
Source: SSP Pvt Ltd
In case of spray dryers, lot of energy can be saved by use of a multistage dryer (two-stage or three-stage) instead of a single-stage dryer. Use of exhaust air for pre-heating of ambient air also helps to reduce energy in spray dryers. Tapas Chatterjee
Managing Director, SSP Pvt Ltd
product quality. Also, low temperature evaporators, freeze evaporation, vacuum dryers and continuous freeze dryers are emerging as the latest options for the food processing sector. Companies engaged in manufacturing evaporators and dryers are constantly undertaking research activities to provide the right kind of products for the food processing industry. For example, SSP is supplying six- and seven-effect evaporators to reduce energy consumption in the evaporator. “We have invented a new technology for dairy evaporators where condenser and cooling towers are not required and, thus saves lot of energy and reduces wastage of water. This technology is pending for patents,” claims Chatterjee. Also, SSP has developed spray dryers where the product quality is much superior in terms of solubility, particle size distribution, etc. “With the help of new technologies and energy-efficient equipment, food processing units will be able to add more value to their products as well as reduce the cost of production,” adds Chatterjee. Email: prasenjit.chakraborty@network18publishing.com
POLICIES & REGULATIONS Local body tax
Prasenjit Chakraborty
T
he recently introduced Local Body Tax in Maharashtra has stirred different sentiments among people involved in trade. On one hand, renowned industry bodies have welcomed the step and, on the other, the trader community has resorted to strike. LBT was introduced in Thane, Navi Mumbai, Nagpur, Pune and Pimpri-Chinchwad from April 1, 2013, while in Mumbai it will be effective from October 1, 2013. According to the Confederation of Indian Industry (CII), “LBT replacing octroi comes as a welcome relief to the industry and would certainly bring in transparency in tax collection. It will also reduce the burden of paying taxes at the check nakas.” Not only that, it
Maharashtra currently houses around 6,834 food processing units, of which 6,512 are small- and medium-scale units while 322 are large-scale food processing units. “According to LBT schedule, the raw products required in manufacturing processed foods are being taxed averaging 3 per cent. Thus, not only the manufacturers have to undertake an extra process in filing the purchases of goods, but this will also reduce their profit margins,” he says. While the Food Business Operators (FBOs), food traders, grain merchants, wholesalers, retailers and other stakeholders are opposing the move and threatening to launch agitations; for the cash-crunched government, the new tax is likely to open a huge source of revenue. “This, in spite of the fact that LBT charged would be 3-4 per cent of the
It is indeed difficult to gauge LBT’s impact on most sectors but when it comes to the food and beverage sector, the tax definitely seems to be beneficial as business establishments that have been fighting shy of showing their existence on paper will, finally, have to do it. Such establishments will also be forced to subsequently obtain a licence or secure registration under the FS&S (Licensing & Registration of Food Businesses) Regulations, 2011. Raj Sharma Co-Founder & President (Global), Majestic MRSS
was losing a huge chunk of revenue. “I support the introduction of LBT and it is good from the long-term perspective. In every major city across the world, octroi was taken out and LBT was introduced,” says Shivam Gupta, Director, West Coast Fine Foods (India) Pvt Ltd.
The implications for food processing industry
The introduction of Local Body Tax (LBT) in Maharashtra has created a furore among the traders who are not yet ready for it. However, on a positive note, it can facilitate tax collection and, at the same time, bring transparency to this process. could reduce the delays that used to take place at the check nakas, which resulted in disruption of production and distribution schedules. People associated with the food processing industry feel that the cost of collecting LBT would be significantly lower than that of octroi and would translate into huge savings for the administration.
LBT impact
According to Raj Sharma, Co-Founder & President (Global), Majestic MRSS, 60
Modern Food Processing | August 2013
amount that the business establishment spent on the goods, is similar to its earlier avatar – octroi that was charged at the rate of 4 per cent. That is because, octroi was collected on a daily basis and it was to be paid by the business establishment only if it was found to be bringing in goods. And one could simply evade it by either masquerading them as those for personal consumption or resorting to bringing the goods from channels where collection booths were not present,” says Sharma. Hence, the government
In many parts of Maharashtra, octroi levied on goods that business establishments used to bring into their municipal limits for trade purposes has been replaced with LBT. “Going by the various arguments, it is indeed difficult to gauge LBT’s impact on most sectors but when it comes to the food and beverage sector, the tax definitely seems to be beneficial as business establishments that have been fighting shy of showing their existence on paper will, finally, have to do it. Such establishments will also be forced to subsequently obtain a licence or secure registration under the FS&S (Licensing & Registration of Food Businesses) Regulations, 2011,” says Sharma. In short, the move will ensure increased food safety in the State, which is already leading in licensing and registration. Introduction of LBT will also result in smoother traffic movement as it would bypass the bottleneck caused at entry points on city limits. Email: prasenjit.chakraborty@network18publishing.com
Strategy Food wastage
Taking stock of actionable steps for sustainability
The last harvest season witnessed a record production of 75 million tonne (MT) of grains, which was a huge feat for India. However, the Food Corporation of India (FCI) states that it has infrastructural capabilities to store merely 63 MT of grain in the state-run warehouses. The paradox, however, is that a major chunk of the country’s population remains hungry. Actionable solutions need to be framed to tackle this problem that plagues the economy. Mahua Roy
A
ccording to UN estimates, more than 850 million people in developing countries across the globe were undernourished in the period between 2010 and 2012. While people go on without food and remain undernourished, India remains one of the countries with a high rate of food wastage. The amount of food that goes waste in the country every year has consistently been as high as 40 per cent valued at ` 58,000 crore. A majority of the food loss in India is due to the inadequate post-harvest management and lack of infrastructure facilities. To put things into perspective, around 21 million tonne of wheat perishes per 62
Modern Food Processing | August 2013
year owing to inadequate storage and distribution. This, in fact, adds up to the total wheat production of the entire continent of Australia. About 40 per
cent fruits and vegetables are lost due to lack of cold chain infrastructure. The wastage then tends to move up the distribution chain.
Poor storage facilities
In a sad state of affairs, in India a large amount of food grains get wasted mainly due to insufficient storage facilities and distribution infrastructure, even in the major grain-producing areas. An important element of the Public Distribution System (PDS) is the efficient storage and transfer of food grains from farm to market. Practically, this is a difficult process, given that the supply mechanism lies in the unorganised sector. Therefore, cartelisation and price manipulation are common problems. In India, usually goods are stored in godowns, which do not offer adequate storage and preservation infrastructure resulting in spoilage of perishable commodities such as food grains. “The FCI has storage space of only 63 MT, wherein it stores a much larger quantity. Clearly, storage is an issue, and if there is good rainfall resulting in bumper harvests, this problem will magnify manifold,� says Anis Chakravarty, Director, Deloitte, Haskins and Sells. An immediate impact on the economy is food grain wastage, resulting in loss of income. Besides, inefficient supply chain mechanisms tend to drive prices up, thereby fuelling inflationary pressures. However, this scenario can be altered through decentralisation of the current
Tackling food wastage
Challenges in store:
o Constant skyrocketing of food prices owing to shortage of food supplies o Cartelisation and price manipulation o Estimated losses of foodgrains are increasing at an alarming rate per year
Solutions in place:
o Decentralisation of food production model is vital for the country to reduce the transportation cost of food grains o Entire handling process of food grains, right from receiving at base depots, cleaning and drying, storage and transportation to field depots, needs to be fully automated o Technology can be used to improve the entire storage mechanism, making procurement and storage of food grains more efficient
Food wastage
food production model; improvement of market channel & storage mechanism; and introduction of sophisticated technology.
Solution strategies
However, the farm-to-market channel can be considerably improved. And if this happens, it will allow efficient movement of commodities to the market with minimal transactional costs. First, it is essential to bring the entire process under the organised sector. Foreign Direct Investment (FDI) in retail will play a big role in aiding this task. Second, the entire storage mechanism may be improved upon through the use of technology. “Currently, a number of godowns have inadequate infrastructure, thus hampering the storage efficiency. Often, the problem of leakage in warehouses compound the problem, wherein commodities get damaged. Phased introduction of technology in improving the storage mechanism will go
a long way in addressing this issue,” says Prasad Koparkar, Head - Industry and Customised Research, CRISIL Research. Third, cutting the middle channels, thereby eliminating the unorganised element in the supply chain, will help in resolving this issue. “Even without FDI in retail, if mechanisms can be derived,
About 40 per cent fruits and vegetables are lost due to lack of cold chain infrastructure. which provide an environment to the farmer for directly bringing products to market, the intermediate inefficiencies may be rooted out,” says Chakravarty. At this point of time, India needs new and sufficient storage facilities to address the problem. “Encouraging large, organised sector players as well as private
investments in efficient transportation and storage facilities are essential, given the large capital required for improvement in this area. For instance, including warehousing in priority sector lending can help attract investments. Investments in the areas of transportation and storage facilities will not only lead to reduction in wastages but also in consumer prices of food grains,” explains Koparkar. The Indian government has maintained that the recent reforms in the retail sector approved by Parliament, allowing 51 per cent FDI in multibrand retail and 100 per cent FDI in the single-brand segment, will lead to increased investments in infrastructure and improve the logistics network. Besides, in order to reduce loss, Grameen Bhandaran Yojana is being implemented under which rural godowns are being established to provide scientific storage facilities for arresting losses in terms of wastage and quality. Email: mahua.roy@network18publishing.com
August 2013 | Modern Food Processing
63
Tips & Tricks Gloves selection
Guidelines to ensure the right fit for better comfort
Selecting the right glove for the right application can help food processors and handlers improve workplace safety, productivity and reduce costs while ensuring that food is safe. Even though hand injuries resulting from cuts and lacerations have decreased in recent years, there is still room for improvement as processors strive to keep their workers safe while protecting the quality and integrity of their products.
1
Comfort: This is one of the most important factors when selecting hand protection products. The wrong hand protection choice or worse, going bare handed, can make workers more susceptible to injury and can expose food products to contamination.
2
Ergonomics: Several factors contribute to glove comfort, including fit, flexibility, dexterity and tactile sensitivity. Advancements in materials and glove manufacturing processes have resulted in products that are lightweight and ergonomically perfect. Some coated gloves are dipped on forms with curved fingers that conform to the actual shape of the hand for better comfort.
3
Size and fit: Tight-fitting gloves can increase perspiration leading to hand fatigue and result in injuries. They are also more vulnerable to tearing. Conversely, gloves that are bulky or too loose may impair the worker’s dexterity, result in slow productivity and can be hazardous when worn near certain equipment. Gloves 64
Modern Food Processing | August 2013
that are too large are also more likely to fall off the worker’s hands.
4
Multiple gloving: Comfort and fit are important when workers have to look at double- or even triple-gloving for certain tasks. An employee who is de-boning meat in a cold environment may wear three pairs of gloves: a poly/cotton glove worn next to the skin for warmth, a cut-resistant or metal mesh glove to prevent cuts and abrasions, and a vinyl, nitrile or latex outer glove to protect the hands from liquids.
5
Application: Gloves are available with special patterns or embossed designs to improve grip on wet, smooth or slippery objects such as meat products, raw potatoes, fish, knives, sharpeners or glass. Good grip can reduce the pressure required to cut products, which, in turn, can reduce hand fatigue and improve worker performance.
6
Colour: Having distinct colours can help supervisors to verify that workers are using the right glove for critical processes. Poultry
and other food processing industries, for example, prefer gloves with a conspicuous blue colour that will be easier to identify should glove particles contaminate the product.
7
Regulation: Manufacturers and processors need to make sure the glove materials, including colour pigments, meet Food & Drug Administration (FDA) standards for food contact. Although Occupational Safety and Health Administration (OSHA) does not certify gloves for specific applications, most glove manufacturers and distributors can definitely make recommendations.
8
Orientation: An in-depth critical analysis should be conducted in conjunction with a reputable glove manufacturer and/or PPE provider who has the ability to examine & evaluate each application and make recommendations based on the company’s processing technologies. A comprehensive safety programme analysis also needs to include inputs from field experts. Courtesy: Ansell Ltd, a global leader in protection solutions Email: prasenjit.chakraborty@network18publishing.com
Projects
New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Brewery
Sab Miller India Ltd
Project type New facility Project news Sab Miller India Ltd is planning to open a brewery unit in Mysore district of Karnataka. Project location Nanjangud, Mysore, Karnataka Project cost Not known Implementation stage Planning Contact details: Sab Miller India Ltd Jalahalli Camp Road Yeshwantpur Bengaluru – 560022 Karnataka Tel: 080-39499999 Fax: 080-39248994 Email: contact@in.sabmiller.com ---------------------------------------Corn mill
Cargill India Pvt Ltd
Project type New facility Project news Cargill India is planning to set up a corn mill plant in Karnataka, which will produce modified starch for supplying to processed food and pharma industries. The unit is expected to start operations by the third quarter of 2014. Project location Karnataka Project cost ` 400 crore Implementation stage Planning Contact details: Cargill India Pvt Ltd
14th floor, Building 9 A DLF Cyber City, Phase III Gurgaon-122002, Haryana Tel: 0124-2358939 Fax: 0124-2358973 Email: contact@cargill.co.in ---------------------------------------Food processing
biscuit with vanilla filling and butter cookies. The company will roll out its products in January 2014. Project location Sanand, Gujarat Project cost ` 10 billion Implementation stage Planning
Project type Capacity expansion Project news Himalya International Ltd is planning to carry out capacity expansion of its plant located in Himachal Pradesh. The plant produces yoghurt, mozzarella sticks and cheese etc. Project location Himachal Pradesh Project cost ` 1.7 billion Implementation stage Planning
Contact details: Inbisco India Pvt Ltd No.58, Gundlapochampally Village Medchal Mdl, Ranga Reddy District Hyderabad-500014, Andhra Pradesh Tel: 040-23464035/36 Fax: 040-23464037 Email: feedback@inbiscoindia.com ---------------------------------------Milk processing
Himalya International Ltd
Contact details: Himalya International Ltd Village Shubhkhera, Poanta Sahib-173025 Himachal Pradesh Tel: 01704-223494 Fax: 01704-225178 Email: contact@himalyainternational.com ---------------------------------------Food processing
Inbisco India Pvt Ltd
Project type New facility Project news Inbisco India Pvt Ltd is planning to set up a manufacturing facility at Sanand. The plant will manufacture Choki Choki, a chocolate flavoured paste, Kopico, a premium hard boiled coffee candy, sandwich biscuit, chocolate-dipped
Tirumala Milk Products (P) Ltd
Project type New facility Project news Tirumala Milk Products (P) Ltd is planning to invest ` 2 billion for a new facility to process milk in Karnataka. Project location Karnataka Project cost ` 2 billion Implementation stage Planning Contact details: Tirumala Milk Products (p) Ltd D.No 435, West Block 5th street, C-Sector Anna Nagar West Extn Chennai - 600101 Tamil Nadu Tel: 044-26152918 Fax: 044-26151534 Email: vschowdary@tirumalamilkproducts.com
Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email: parmeet.d@tendersinfo.com
August 2013 | Modern Food Processing
65
Tenders
Latest Popular Tenders brought to you by www.tendersinfo.com Chapati-making machine
Org : Border Security Force TRN : 17074837 Desc : Purchase of chapati-making machine BOD : August 11, 2013 Loc : Malda, West Bengal BT : Domestic _______________________________________________
Agro-processing machines
Org : Projects Development Institute (PRODA), Enugu TRN : 16868578 Desc : Establishment of agro-processing machines BOD : August 12, 2013 Loc : Nigeria BT : ICB _______________________________________________
Cassava and maize processing machine
Org : Projects Development Institute (PRODA), Enugu TRN : 16868575 Desc : Construction, installation of cassava and maize processing projects BOD : August 12, 2013 Loc : Nigeria BT : ICB _______________________________________________
Milking equipment
Org : Karnataka Co-operative Milk Producers Federation Ltd TRN : 17111087 Desc : Supply of equipment BOD : August 13, 2013 Loc : Bengaluru, Karnatka BT : Domestic _______________________________________________
Bakery equipment
Org : Correctional services
TRN : 17095938 Desc : Supply and delivery of bakery equipment to Brandvlei Management area BOD : August 16, 2013 Loc : South Africa BT : ICB _______________________________________________
Soft drink vending machines
Org : Merseyside Police TRN : 16472403 Desc : Provision of soft drink vending machines BOD : August 16, 2013 Loc : United Kingdom BT : ICB _______________________________________________
Coffee and drink vending machines
Org : Stiftelsen Tradebroker TRN : 16624642 Desc : Supply of coffee and drink vending machines BOD : August 23, 2013 Loc : Norway BT : ICB _______________________________________________
Hot drink vending machines
Org : Brandweer Brabant-Noord TRN : 16892492 Desc : Provision of hot drink vending machines BOD : August 27, 2013 Loc : The Netherlands BT : ICB _______________________________________________
Drink dispensers Org : TRN : Desc : BOD : Loc : BT :
Avesta Kommun 16762488 Provision of drink dispensers for hot drinks September 03, 2013 Sweden ICB
Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email: parmeet.d@tendersinfo.com
66
Modern Food Processing | August 2013
Event List
National Pune
Maharashtra October 18-21, 2013 India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.
Aurangabad Maharashtra January 10-13, 2014
Chennai
Tamil Nadu November 14-17, 2013
Indore
Madhya Pradesh Jan 31-Feb 03, 2014
Ludhiana
Kolkata
Ahmedabad
Punjab Rajasthan Nov 29 - Dec 02, 2013 December 20-23, 2013 West Bengal February 21-24, 2014
Gujarat March 7-10, 2014
For details
Network18 Media & Investments Ltd
Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai-400028. • Tel: 022-30034651 • Fax: 022-30034499 • Email: engexpo@network18publishing.com
Food Tech India – Kolkata
Premier exhibition dedicated to the food processing, bakery and food service industry; August 16-18, 2013; at Milan Mela Complex, Kolkata For details contact: N K Kapur & Company Pvt Ltd C -151 A, Mayapuri Industrial Area, Phase 2, New Delhi Tel: 011-28117927, Fax: 011-28117930 Email: jack_july2001@yahoo.com
India Foodex 2013
International exhibition focussing on food products, food processing, grain milling and packaging technology; August 23-25, 2013; at Bangalore International Exhibition Centre, Bengaluru For details contact: Media Today Pvt Ltd T-30, 1st Floor, Khirki Extention, Malviya Nagar, New Delhi Tel: 011-26681671/26682045 Fax: 011-26681671/26682045 Email: indiafoodexgmail.com
TÜV SÜD Safe Future Now
An exhaustive conference focussing on solutions to overcome the bottlenecks in the food & beverage processing industry; September 5, 2013; at The Westin, Gurgaon For details contact: Solitaire, 4th Floor, ITI Road, Aundh, Pune – 411007 Tel: 1800-210-1000 68
Jaipur
Modern Food Processing | August 2013
Email: safefuturenow@tuv-sud.in
Intelpack 2013
A tradeshow that will provide a launchpad for the packaging industry; September 12-14, 2013; at Bombay Exhibition Centre, Mumbai For details contact: Intel Trade Fairs & Expositions Pvt Ltd 113, New Sonal Link Industrial Estate Building No.2, Link Road Malad (W), Mumbai Tel: 022-28803977 Email: info@intelexpo.com
Indian Ice-Cream Congress & Expo
An event dedicated to the new developments in technologies for the ice cream industry; September 20, 2013; at Ahmedabad For details contact: Indian Ice Cream Manufacturers Association 301-A, Diamond Kiran, Shrikant Dhadve Marg, Mira Road (E), Mumbai Tel: 76988-69800 Email: info@iicma.in
Annapoorna - World of Food India
One of the leading and most recommended B2B food & beverage shows, with an advanced range of processed products on display; September 23-25, 2013; at Bombay Exhibition Centre, Mumbai For details contact: Federation of Indian Chambers
of Commerce & Industry Federation House, 1, Tansen Marg New Delhi Tel: 011-23738760/23738770 Fax: 011-23320714/23721504 Email: manish.sharma@ficci.com
CPG Supply Chain Forum
Conference and panel discussions related to the supply chain infrastructure for retail and food & beverage industry; September 26-27, 2013; at Taj Land’s End, Mumbai. For details contact: KamiKaze B2B Media, Kshitij, 103 - 1st Floor, Veera Desai Road, Andheri (W), Mumbai-400058 Tel: 022-61381800 Email: harish@kamikaze.co.in
FI India 2013
A premier exhibition and conference for ingredients and specialty chemicals used in the food & beverages industry; October 03-05, 2013; at Bombay Exhibition Centre, Mumbai For details contact: UBM India Pvt Ltd Sagar Tech Plaza A 615-617 6th Floor, Andheri Kurla Road Saki Naka Junction Andheri East, Mumbai Tel: 022-66122600, Fax: 022-66122626 Email: info.india@ubm.com
Bakery Business Trade Show
Event dedicated to the latest technologies in the bakery processing; November 20-22, 2013; at World Trade Centre, Mumbai For details contact: Hospitality First 19, 1st Floor, Above Ajanta Auto Garage Dr E Moses Road, Worli, Mumbai Tel: 022-24955376, Fax: 022-24955356 Email: pradeep@hospitalityfirst.in
Event List
International Natural Products Expo Asia
International tradeshow for natural foods attracting the nutraceuticals, ingredients & health foods sector; August 29-31, 2013; at Hong Kong Convention & Exhibition Centre, Hong Kong, China For details contact: Penton Media Asia Ltd Unit B, 3/F, EIB Centre 40 Bonham Strand Sheung Wan, Hong Kong Tel: +852 2975 9051 Email: expoasia@penton.com
Frozen Food Asia
Tradeshow and conference dedicated to the frozen food industry, held concurrently with Asian Seafood Exposition and Restaurant & Bar, Hong Kong; September 03-05, 2013; at Hong Kong Convention & Exhibition Centre, Hong Kong, China (Hong Kong S.A.R.) For details contact: Diversif ied Business Communications 121, Free Street, P O Box 7437, Maine, US Tel:+(1)-(207)-8425500 Fax:+(1)-(207)-842550 Email: customerservice@divcom.com
FoodTec
Tradeshow offering benefits to companies in the food & beverage processing and services industry along with food retailing, food packaging & machinery industry; September 3-5, 2013; at Helsinki Fair Centre, Helsinki, Finland For details contact: The Finnish Fair Corporation Messuaukio 1, FIN-00521 Helsinki, Finland Tel:+(358)-(9)-150910 Fax:+(358)-(9)-142358 Email: info@finnexpo.fi
Food & Drinks Asia
This international exposition will display gourmet range of specialty foods including delicatessen, confectionery, beverages, beers, wines and spirits; September 05-08, 2013; at World Trade Center Metro, Manila, Philippines For details contact: Trade Information Marketing & Exhibitions, Inc. S-324 Secretariat Building, P I C C C C P Complex, Roxas Blvd. Pasay, Philippines Tel: +(63)-(2)-8340085 Fax: +(63)-(2)-8313828 Email: lnagroup@afex.com.ph
Makassar Interfood Expo
The event is expected to have more than 1000 exhibitors showcasing their products and services for the food and beverage industry; September 12-15, 2013; at Celebes Convention Center, Makassar, Indonesia For details contact: Krista Media Pratama PT Krista Exhibitions, Jln. Blandongan 28 DG Jakarta, Indonesia Tel: +(62)-(21)-6345861 Fax: +(62)-(21)-6340140 Email: info@kristamedia.com
Dubai International Seafood Expo
International exhibition on seafood products, seafood processing, packaging, distribution, technology & equipment supplies; September 24-26, 2013; at Dubai, The UAE For details contact: Orange Fairs & Events Post Box No. 111164, Dubai, The UAE Tel: +(971)-(4)-2988144 Fax: +(971)-(4)-2988133 Email: orangex@emirates.net.ae
Anuga Fine Food
An exhibition dedicated to the gourmet food industry; October 05-09, 2013, at Cologne International Expocentre Cologne, Germany For details contact: Koelnmesse GmbH Messeplatz 1 Koeln Deutschland, Germany Tel: +(49)-(221)-8212313 Fax: +(49)-(221)-8212105 Email: r.dussard@koelnmessen.de
Health Ingredients Japan
This tradeshow will showcase latest advancements in food & beverage ingredients and allied technologies; October 09-11, 2013; at Tokyo International Exhibition Center, Tokyo, Japan For details contact: UBM Live PO Box 12740, 1100 AS Amsterdam Z.O. Amsterdam, Utrecht The Netherlands Tel: +(31)-(20)-4099544 Fax: +(31)-(20)-3632616 Email: yosuke.Horikawa@ubm.com
Hong Kong International Bakery Expo
Event highlighting the latest technologies demanded by the bakery processing industry; December 05-07, 2013; at Hong Kong Convention & Exhibition Centre, Hong Kong, China For details contact: Vertical Expo Services Company Ltd Room 1101 - 1103 Tung Chiu Commercial Centre, 193 Lockhart Road Wan Chai, China (Hong Kong S.A.R.) Tel:+(852)-(2)-5280062 Fax:+(852)-(2)-5280072 Email: info@hkbakeryexpo.com
The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing
August 2013 | Modern Food Processing
69
Event Preview India Foodex 2013
Exploring avenues for innovation in food processing
Countries in Asia, Europe and Africa are gearing up to showcase latest products in the food processing and packaging category at India Foodex 2013 to be held in August in Bengaluru. Support from prominent agricultural and food organisations is expected to help the show meet with tremendous success.
A glimpse from the previous edition Prasenjit Chakraborty
T
he fifth edition of India Foodex 2013, the international exhibition on food products, processing & packaging machinery and allied industries, is slated to be held from August 23-25, 2013, in Bengaluru. To add more value to the show, the concurrent events GrainTech India 2013 (fourth edition) and DairyTech India 2013 (third edition) are also being organised. The event will see the presence of over 250 national and international exhibitors displaying their latest products and technologies. About 600 companies will be participating in the event. Apart from focus countries – The Netherlands (25 companies), China (17 companies), Turkey (23 companies) and Italy (11 companies) – the expo will also see product display from 23 countries including Germany, France, Spain, Taiwan, Belgium, Thailand, Iran, Canada, the US, UK, etc. 70
Modern Food Processing | August 2013
“This year, the ratio between global and domestic participation is almost 50:50. Delegations from countries such as China, Sri Lanka, Nepal, Afghanistan, Nigeria, Bangladesh and Bhutan are expected to join the megashow to help overcome the major concerns faced by India and these countries on the technological front,” says S Jafar Naqvi, Chief Coordinator of the show. State agriculture departments such as Dairy Development, Food Processing Missions and Horticulture Missions, and farmers’ delegations from over 15 Indian states will also be taking part.
Supporting organisations
Foodex India has strong support from prominent Indian agricultural and food organisations, which will add strength and value to the event. Among the numerous organisations supporting the exhibition are The Solvent Extractors’ Association of India, All India Food Processors’ Association, Coffee Board,
Roller Flour Mills Federation of India, Spices Board India, The Soyabean Processors’ Association of India, All India Rice Exporters’ Association, Indian Oilseeds and Produce Export Promotion Council, Indian Biscuits Manufacturers’ Association, and many more. The Indian food sector is poised for a rapid growth and has potential to become a reliable outsourcing partner in the food industry, given its strength in primary food sector. The food processing sector employs 13 million people, while 35 million are indirectly employed. The Indian food brands are now rapidly finding prime shelf space in the retail chains across the US and Europe. India ranks as the world’s second-largest producer of food next to China. The total valuation of Indian food processing industry is expected to reach $ 194 billion by 2015 from a value of $ 121 billion in 2012.
Potential sectors
Prominent among the areas waiting to be tapped are canning, packaging, refrigeration for dairy, poultry, fisheries, meat, ready-to-eat products, cereals and grains, soft drinks, confectionery, chocolates, soya-based products, mineral water, high protein foods and nutraceuticals, apart from health food and health food supplements, a fast rising segment of the food processing industry. India Foodex 2012, which attracted participation from 24 countries, besides India, proved to be an excellent expo that drew tremendous support from all quarters. If the current activities are any indication, then 2013 edition of the expo is all set to meet with tremendous success. Email: prasenjit.chakraborty@network18publishing.com
PackPlus South 2013 Event Report
Adding novelty to food packaging technologies
Serving as an ideal platform for the suppliers of modern machinery and technologies to demonstrate their products to the customers in the food packaging arena, PackPlus South 2013 closed on a positive note. Held recently in Hyderabad, the event was organised by Print-Packaging.Com Pvt Ltd. It recorded a footfall of 7,734 visitors from across the country. The event witnessed the display of a large gamut of machinery in packaging, processing and supply chain zones, all under one roof.
Visitors exploring the stalls
Avani Jain
W
ith more than 250 exhibitors, about 50 new product launches, more than 100 running machines and several other attractions, PackPlus South 2013 offered a global business platform to the industry. The event, held at HITEX International Exhibition Centre, Hyderabad, from July 5-8, 2013, also constituted the Food Technology Show. Leading companies across the country participated at PackPlus South 2013. One of the exhibitors, Anand Kulkarni, DirectorSales, IMA-PG India Pvt Ltd, noted, “We launched our all new Track & Trace machine at the exhibition. Further, Hyderabad is a strong market for us, and we have a large customer base here. Thus, being a part of PackPlus South 2013 event will help us reach them in an effective manner.” Many exhibitors witnessed fruitful transactions during the show. Not only the exhibitors but the visitors were also satisfied with the event.
PackAge Conclave
The PackAge Conclave was organised on the first day of the event at a nearby venue, which saw the presence of more than 100 delegates. Focussed on its theme ‘Visualising packaging needs for the coming decade’, the conclave initiated interactive sessions on the latest trends and opportunities in food and pharmaceuticals packaging segment. Hitesh Shenoy, Head-Technical Packaging, India, China & APMEA, Consumer Healthcare Supply Chain, GlaxoSmithKline Consumer Healthcare, while delivering the keynote address, said, “The conclave was informative with interesting concepts such as track & trace and sustainability solutions discussed at length. Topics like biodegradable PVC added to my knowledge of the industry.”
International CorruPack Conclave
The International CorruPack Conclave held at the same venue on the second
day of the event received a good response. Organised in association with Andhra Pradesh Corrugated Box Manufacturers’ Association, CorruPack presented the latest products and solutions in the segment. Prominent personalities shared their thoughts on some important subjects. Carl Bohm, President, International Corrugated Case Association, while sharing his insight on the subject ‘Retail Ready Corrugated Packaging’, said, “There is tremendous opportunity in the field of corrugated packaging in India. It has been a pleasure to be a part of this conclave, which focussed on the different aspects of this industry. ” Not only the speakers found the conclave interesting but the attendees also appreciated it. “The event has been informative in terms of getting to know the industry prospects, upcoming trends and required necessary measures. Further, the international speakers gave an insight into the packaging market and India’s role in the global economy, which helped us understand the opportunities we can look forward to,” said Sudeep Chandra, Chief Operating Officer, Class Packaging.
Looking ahead
With the PackPlus South 2013 edition closing on a positive note, the PackPlus team is now gearing up for its PackPlus 2013 edition, which is scheduled to be held from October 6-9, 2013, at India Expo Centre, Greater Noida, New Delhi (NCR). Email: avani.jain@network18publishing.com
August 2013 | Modern Food Processing
71
Book Review
Food and beverage packaging technology
Editors: Richard Coles and Mark Kirwan Price: ` 10,400
This book provides a contemporary overview of food processing and packaging technologies. Since packaging plays a major role in attracting consumer attention and earning brand loyalty, it has become increasingly important to consider new and better options for packaging materials. This book acquaints the reader with food preservation processes, shelf-life and logistical considerations, as well as packaging materials, machines & processes necessary for a wide range of presentations. The special sections on environmental and sustainability concerns examine applications of emerging technologies such as Radio-frequency Identification (RFID) and nanotechnology. This book provides a resource for packaging engineers and also for students pursuing courses in packaging technology, food science & other packaging-related subjects.
Encylopedia of dietary supplements
This book is a compilation of peer reviewed, objective entries, which includes exhaustive information regarding basic chemical, preclinical and clinical data of many over-the-counter supplements such as the major vitamin & mineral micronutrients, single herbs & botanicals, phytochemicals and other bioactive preparations. Each entry is elaborated with regard to its nomenclature, general description, biochemistry, synthesis, physiological effects, deficiency disorders, usage and also a paragraph on its brief history & discovery. This book will be of utmost importance for healthcare professionals, researchers as well as wellinformed, health-conscious consumers.
Editors: Paul M Coates, Marc R Blackman, Gordon M Cragg, Mark Levine, Joel Moss, Jeffrey D White Price: ` 24,000
Reviewer: Tejas Padte, Lecturer, Department of Chemistry, Ramnarain Ruia College, Mumbai
Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai-400001 Tel: 022-22074484/66318958, Telefax: 022-22034058, Email: thadam@vsnl.com 72
Modern Food Processing | August 2013
Products This section provides information about the national and international products available in the market
Food grinder/emulsifier
This grinder/emulsifier from Seydelmann, Germany, provides an automated machine specifically designed for cheese blocks – pastes, noodles; confectionery/nuts – pastes; meat/ fish including frozen mincing, emulsions; wet spices/vegetables/fruits – pastes. The capacities include 500-6,000 kg/hr. It is available with mixing, cooling, hoist loaders, conveyors, pressing device, metal detectors as options.
TRICON Pune - Maharashtra Tel: 020-25652205/25652451 Mob: 09890192832 Email: triconfood@gmail.com, trivedi@pn2.vsnl.net.in
Looking For A Specific Product?
Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818
eg. MFP Fryer and send it to 51818
Print defect detection system
Print vision/Jupiter system provides process solutions to flexible packaging market. Installed on the rotogravure and flexo presses, the platform is able to identify print defects before being detected by the human eye and immediately alerts the press operator providing an additional cushion to the operator for correcting the defect, thereby dramatically cutting down wastages and hence, the basic manufacturing cost for the printer. It makes use of 7-defect detection algorithm, a specialised alignment algorithm, highly sensitive optical elements and high sensitivity 3-chip CCD array camera. It is a high-quality assurance system for pre- and post-press operations, which is capable of detecting all types of process defects including colour variations, streaks, doctor blade marks, misregistration, spots, splashes, barcode verification and hazing. Reifenhauser (India) Marketing Ltd Mumbai - Maharashtra Tel: 022-26862711 Email: gautam@reifenhauserindia.com, info@reifenhauserindia.com Website: www.reifenhauserindia.com
August 2013 | Modern Food Processing
73
You Pay ``2199/Get 39% off on cover Price `` 3600/-
http://eshop.infomedia18.in
You Pay ` `899/Get 25% off on cover Price `` 1200/-
` 2199/-
`
` 899/-
favouring Network18 Media & Investment Ltd - Publishing payable at Mumbai.
Terms & Conditions: Your Subscription will start from the next available issue. Network18 Media & Investments Ltd - Publishing. will take utmost care to dispatch the copies safely. Network18 Media & Investments Ltd - Publishing. does not take the responsibility of any postal delays and damaged copies dispatched. For more information contact Network18 Media & Investments Ltd - Publishing. subscription department. Above rates are valid in India only.
Subscription Department, Network18 Media & Investments Ltd - Publishing, A Wing, Ruby House, JK Sawant Marg, Dadar (West), Mumbai 400 028. customersupport@network18publishing.com
Products
Dal analogue producing equipment
It is an equipment for producing soy-based dal analogue from 49.5% soy + 49.5% wheat + turmeric and emulsifier mix. The extrusion technology can indigenously help in the production of dal analogue from soy and wheat. The equipment is featured with twin screw extrusion lines with pneumatic conveying equipment. The line starts from raw material storage and along the line lies pneumatic pipe connected to high volume blower, cyclone hopper, rotary siever, preconditioning tank, main belt drier that consist of 5 layers of belt over which the product travels in a hot atmosphere and loose extra moisture. The complete line is automated and programmable for a particular recipe. All contact parts are in stainless steel or food grade polymer for hygeine. Output capacity of the line is 1,000 kg/hour (dry).
Malik Engineers Thane - Maharashtra Tel: 022-2883 0751, 0250-2390839 Email: info@malikengg.com Website: www.malikengg.com
Turnkey beverage line and beverage pasteuriser
The company provides turnkey process lines for pulp and beverage from design, engineering, manufacture, supply and installation of complete plant. An integrated fruitbased beverage processing line with multiple sections includes sugar syrup preparation section, beverage blending/preparation systems, homogeniser and sterilisation system and CIP systems and process piping. The company also supplies beverage pasteurisers incorporating HRS MI series heat exchangers ranging in capacity from 1,000 to 30,000 LPH. Products that can be processed include pulpy beverages, ie mango, orange and lemon and also isotonic drinks. HRS offers pasteurisers that can be customised for various filling options such as RGB/HOT fill, PET fill and/or brick pack. Pasteurisers and sterilisers are made in stainless steel and exotic materials such as duplex SS, titanium, and AL6XN for isotonic drinks. HRS Process Systems Ltd Pune – Maharashtra Tel: 020-25663581/82 Email: info@hrsasia.co.in Website: www.hrsasia.co.in August 2013 | Modern Food Processing
77
Products
Pasta extruder
Laboratory and small-scale pasta extruder is useful for producing pasta-type products such as macaroni, noodles, vermicelli, elbo, fussilli, etc, using semilona (durum wheat) as raw material. Durum wheat is the most ideal raw material for producing such products pre-mixed with water and additives. The machine is fitted with SS contact parts, and electronic panel is fitted with frequency controllers for smooth speed control of driving motors. This machine has throughput capacity of approximately 8-10 kg/hour for pasta products. It can be used for low shear processing of other food materials into various shapes. Malik Engineers Thane - Maharashtra Tel: 022 -28830751, 0250-2390839 Email: info@malikengg.com Website: www.malikengg.com
Software for texture analysis
The software collects data and performs detailed data analysis with real-time graphic plotting. It can perform many tests in stand-alone mode. Use of TexturePro CT software permits creation of multiple tests and automatic execution without operator involvement. It can easily
create custom reports and graphs right from the menu screen. Sample identification set-up screen helps new operators to quickly get started; test fields outline a variety of parameters. The software features intuitive set-up for test methods and database file structures in a single window. Data is captured as a graph and stored in tabular database format. Advanced data analysis with built-in parameter calculations such as springiness, chewiness, hardness and much more can be done. BRK Instruments India LLP Thane – Maharashtra Tel: 022-66141666 Email: info@brkindia.net Website: www.brookfieldengineering.com
Mixer
The new-generation mixing technology can be used as the main mixer, pre-mixer, as a coater for molasses, oil, enzymes for pellets/extruded products. These mixers provide a short mixing time to achieve a homogeneous mixing along with a unique facility for spraying liquid to acquire a uniform coating on powder and optional accessory pin mill system facility for breaking the agglomeration formation. The other prominent features are high degree of precision mixing up to 10 PPM, low energy cost per tonne of mix, negligible maintenance, high production output with a small batch mixer, fast discharge of mixed material through two large Bombay doors avoiding segregation of mixed material. Toshniwal Systems & Instruments Pvt Ltd Chennai – Tamil Nadu Tel: 044-26448983/26448558 Email: mixer@toshniwal.net Website: www.toshniwal.net
Colloid mill
Colloid mill is an ideal and perfect homogenisercum-emulsifier. It finds applications in various processes such as grinding, homogenising, emulsifying, dispersing, mixing, extracting, etc. It is suitable for small, medium as well as large batches of production. It requires low maintenance. Application industries include pharmaceutical, food, dairy, sweetmeats & confectionery, chemical, paint, textile, cosmetic & detergent, rubber, sausage production & meat packing, starch & paper. Jay Pharma Equipments Mumbai - Maharashtra Tel: 022 - 32155790 Email: jkpharm1@gmail.com Website: www.jaypharmaequipments.com 78
Modern Food Processing | August 2013
Products
Waterproof multiparameter meter
Vacuum sealer
Cole-Parmer India Pvt Ltd Mumbai - Maharashtra Tel: 022-67162209/2222 Email: response@coleparmer.in Website: www.coleparmer.in
WU-HSING Electronics Co Ltd Taichung – Taiwan Tel: +886 4 2271 1498 Email: sealer@wuhsing.com.tw, wuhsing@ms17.hinet.net Website: www.wuhsing.com, www.sealers-web.com
It is a waterproof multiparameter meter of the Testr 35-series from Oakton. It is a pocketsized meter that measures pH, conductivity, TDS, salinity and temperature. It is perfect for water, wastewater, laboratory and plant-use. These pocket-sized meters have long-life pH electrodes and stainless steel conductivity sensors for a wider range of sample compatibility. It has easy-to-replace sensor modules, which can save money, allowing the reuse of meter body. The operating procedure is simple and changing sensors for different measurements is not required. These meters offer multiple calibration options – single or multipoint, automatic or manual. Conductivity or TDS can be measured more accurately at varying temperatures with an adjustable temperature coefficient feature. Auto-ranging feature makes it more convenient for users with applications across broad measurement ranges. Unique sensor design provides faster ATC response and faster readings.
The vacuum sealer features impulse sealing with 5 mm width, stainless steel outer casing. It is a rustproof, solid and heavy-duty sealer. Vacuum capacity is approximately 70%. It can perform highquality sealing. The vacuum time, sealing time and cooling time can be controlled by hand operation. The desk-top type available can save space and move easily. The machine is equipped with a water filter to prevent humidity into machine to destroy the machine parts inside. After vacuuming and sealing, the machine will count the operating number of times automatically, which can give an idea on the number of finished packages.
August 2013 | Modern Food Processing
79
Products
Impulse sealer
Hand-type impulse sealer is ideal for many applications. It makes for excellent air and water-tight sealing on different materials. Special plastic-made sealing bar helps in lightening the operation. It comes with a reminding device for better sealing performance. The sealing width is 2 mm, 0.6 mm for sealing and melting the edge of bag. Technical specifications for two of its available models, W-200 H and W-300 H are, voltage 100 V, 110 V, 220 V, 240 V for both, power 280 W for W-200 H and 380 W for W-300H. Maximum sealing 200*2 mm and 300*2 mm respectively. Heating time is PE, PP, OPP, PVC, PO for both. Maximum temperature of 32*7.2*19 and 43*8.2*21 respectively with 2.6 kg weight for W-200H and 3.8 kg weight for W-300H.
WU-HSING Electronics Co Ltd Taichung – Taiwan Tel: +886 4 22711498 Email: sealer@wuhsing.com.tw, wuhsing@ms17.hinet.net Website: www.wuhsing.com, www.sealers-web.com
Laboratory mixer/emulsifier
It is a versatile UMC 5 litre lab mixer/ emulsifier from Stephan Germany. It is useful for capacity up to 2.5 litre. It is a complete self-contained unit, designed to handle a wide range of operations involved in pharma/ cosmetic product development such as size reduction, mixing, homogenising for gels, ointments, pastes, syrups, powder mixtures and emulsions. The design of the bowl and blades ensures thorough circulation and intermixing of the products in a short time. Other features also include, V/S Drive 3003,000 rpm , heating at 95oC and cooling unit for bowl D/J, temperature probe, processing under vacuum and interchangeable cutting blades . The UM/SK 5 Mixer Cooker , UM 5 mixer are ideal for food applications. TRICON Pune - Maharashtra Tel: 020-25652205/25652451 Mob: 09890192832 Email: triconfood@gmail.com, trivedi@pn2.vsnl.net.in The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of
Modern Food Processing
August 2013 | Modern Food Processing
81
List of Products Sl. No.
Product
Pg. No.
3rd CPG Supply Chain Forum.................... 80 Acoustic enclosure...................................7, 59 Air audits blower................................................ 8 Air circuit breaker..........................................FIC Air cooler......................................................... 11 Analytical instrumentation............................... 61 Animal feed technology..................................BC Autoclave.......................................................... 13 Automatic rotary type cup fill.......................... 73 Banana ripening room................................... 6 Beverage preparation........................................ 33 Blender and mixer............................................ 51 Boiling/stirring................................................. 51 Box pouch........................................................ 31 Brewing...........................................................BC Bulk level measurement system....................... 19 Capsule filling machine............................... 13 Cartoner........................................................... 13 Chiller.......................................................... 4, 77 Chiller wheel.................................................... 43 Chocolate/cocoa..............................................BC Cleaning section equipment............................BC Cold room.......................................................... 4 Colloid mill...................................................... 78 Column and chemistry..................................... 61 Colour sorting.................................................BC Compressor.................................................. 8, 11 Condenser........................................................ 77 Condensing unit................................................. 4 Connecting clamp............................................ 63 Contactor and motor starter..........................FIC Control panel..................................................... 4 Conveyor belt............................................. 27, 47 Conveyor system.............................................. 55 Corner track..................................................... 63 Counter and power supply............................... 15 Cream separator packing collar........................ 77 Cutter/slicer...................................................... 51 Dal analogue producing equipment............. 77 Dehumidifier.................................................... 81 Dehydration equipment................................... 51 Door ................................................................. 78 Drive sprocket.................................................. 63 Drive/inverter.................................................FIC Drug and blood storage..................................... 6 Dry van pump.............................................. 7, 59 Dry-break coupling............................................ 8 Dust control door............................................. 78 Ejector......................................................... 8 Empower.......................................................... 61 Encoder............................................................ 15 Engineering plastic component....................... 63 Evaporating unit.......................................... 4, 35 Evaporating unit for cold room....................... 11 Evaporator........................................................ 77 Exhibition - Plastivision 2013......................... 67 Extruded product............................................BC Fastback revolution seasoning system.......... 55 Fish processing................................................. 51 Flexible transparent PVC strip door................ 78 Flour milling...................................................BC
Sl. No.
Product
Pg. No.
Food forming machine..................................... 51 Food grinder/emulsifier................................... 73 Food processing kine....................................... 51 Food Safety Summit.......................................... 3 Forced air precooling room................................ 6 Forced convection unit air cooler.................... 11 Frame support.................................................. 63 Fuelling system................................................... 8 Garlic specialised storage.............................. 6 Grain handling................................................BC Grinding and dispersion.................................BC Guide rail clamp.............................................. 63 Ham processing.......................................... 51 Heat resistant door........................................... 78 HMI ...............................................................FIC Housing............................................................ 53 HPLC.............................................................. 61 Human-machine interface.............................FIC Hydrocooler for fruits and vegetables................ 6 Ice candy plant.............................................. 4 Ice cream and dairy product storage.................. 6 Ice Cream Congress 2013................................ 74 Idler wheel and return roller............................ 63 Impulse sealer................................................... 81 Industrial chilling equipment............................. 4 Industrial control and sensing device............... 15 Industrial door.................................................. 78 Industrial type unit air cooler.......................... 11 Informatic......................................................... 61 Insulated container............................................. 4 Insulated ice box.............................................. 43 Laboratory mixer/emulsifier........................ 81 Large diameter welded pipe............................. 77 Level controller................................................ 15 Liquid process filter......................................... 53 Liquid sterile filling machine........................... 13 Loading arm....................................................... 8 Low humidity seed storage................................ 6 LVS ...............................................................FIC Magnelis STU HMI panel.......................... 17 Mango ripening room........................................ 6 Measuring and monitoring relay...................... 15 Meat ball forming machine............................. 51 Meat processing............................................... 51 Melt blown filter.............................................. 53 Membrane filter............................................... 53 Milk tank........................................................... 4 Mixer................................................................ 78 Mixing and drying........................................... 35 Mixing processing............................................ 51 Modular belt.................................................... 63 Nylon can scrubber brush set....................... 77 Oil milling.................................................BC Onion................................................................. 6 Packaging solution...................................... 22 Pasta extruder................................................... 78 Pasta making machine....................................BC pH tester.......................................................... 79 Photo electric sensor........................................ 15 Plastic pellet....................................................BC Plastic sheet...................................................... 84
Sl. No.
Product
Pg. No.
Plate heat exchanger gasket............................. 77 PLC ...............................................................FIC Pleated filter..................................................... 53 Polystyrene product.......................................... 84 Porous metal filter............................................ 53 Power plant PHE gasket................................. 77 Priming valve..................................................... 8 Print defect detection system........................... 73 Product handling equipment........................... 55 Proximity sensor............................................... 15 Pump........................................................7, 8, 59 Pure steam generator....................................... 13 PVC strip door................................................. 78 Rice milling equipment..............................BC Root blower.................................................. 7, 59 Rotary gear pump............................................ 79 Rotary jocketed pump...................................... 79 Rotary main oil pump...................................... 79 Rotary monoblock pump................................. 79 Rotary tracodial pump..................................... 79 Rotary twin gear pump.................................... 79 Safety access equipment................................ 8 Safety door....................................................... 78 Safety lig........................................................... 15 Sauanng making............................................... 51 Seal machine.................................................... 73 Seamless pipe................................................... 77 Sensor and switch............................................ 19 Servo...............................................................FIC Side bracket...................................................... 63 Software for texture analysis............................ 78 SS pipeline gasket............................................ 77 Stainless steel pipe........................................... 77 Stainless steel slat chain................................... 63 Storage tank equipment..................................... 8 Switching relay................................................. 15 Tank truck equipment.................................. 8 Temperature controller.................................... 15 Thermal process..............................................BC Thermoplastic slat chain.................................. 63 Timer............................................................... 15 Total water management................................. 49 Transmission and PTOS................................... 8 Tube ................................................................. 77 Turnkey beverage line and beverage pasteuriser...77 ‘U’ tube....................................................... 77 Universal type unit air cooler........................... 11 UPLC............................................................... 61 Vacuum booster pump.............................7, 59 Vacuum pump and system................................. 8 Vacuum sealer.................................................. 79 Vacuum system............................................ 7, 59 Vibro screening equipment manufacturer........ 29 Vision sensor.................................................... 15 Water for injection generation..................... 13 Water jetting...................................................... 8 Water treatment............................................... 33 Welded pipe..................................................... 77 Window hardener.............................................. 4 Zero liquid discharge effluent treatment... BIC
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover
Looking For A Specific Product?
Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818
eg. MFP Fryer and send it to 51818
82
Modern Food Processing | August 2013
List of Advertisers Advertiser’s Name & Contact Details
Pg No
All India Plastics Mfrs Association
67
T: +91-22-28217324
Advertiser’s Name & Contact Details
IC Ice Make Refrigeration Pvt Ltd E: info@icemakeindia.com
W: www.plastivision.org
W: www.icemakeindia.com
Bosch Limited
13
T: +91-80-41768218
IICMA 74 T: +91-76988-69800
E: narendra.S@in.bosch.com
E: iice@advanceinfomedia.com
W: www.boschindia.com/pa
W: www.iicma.in
Bry Air (Asia) Pvt Ltd
81
T: +91-11-23906777
Ion Exchange (India) Ltd
E: food1@ionexchange.in
W: www.bryair.com
W: www.ionindia.com
BC
Kamikaze B2B Media
E: harish@kamikaze.co.in
W: www.buhlergroup.com T: +91-2752-243047
79
Kinn Shang Hoo Iron Works
T: +91-2827- 252021
E: ksh6671@ms27.hinet.net W: www.ksh.com.tw
84
Mech-Air Industries
E: info@mechair.in
W: www.essenspeciality.com T: +91-11-45457777
W: www.smtgrinders.com
7; 59
Mitsibishi Electric India Pvt. Ltd. W: www.MitsubishiElectric.in
35
Nilsan Nishotech Systems Pvt Ltd E: manohar@nilsan-nishotech.com
W: www.foodpharma.in
Frascold India Pvt Ltd
T: +91-79-40190411
W: www.nilsan-nishotech.com
11
Noida Fabcon Machines Pvt Ltd E: nishantb@fabcon-india.com
W: www.frascoldindia.com T: +91-22-25691208
W: www.fabcon-india.com
29
Omron Automation Pvt Ltd W: www.omron-ap.com
Gardner Denver Engineered Pro. (I) Ltd 8 T: +91-79-40089312
Plast World
T: +91-09376128372
E: info.ahm@gardnerdenver.com
78
E: plastworld1@rediffmail.com
W: www.gardnerdenver.com
W: www.stripdoor.co.in
55
Princeware International Pvt Ltd
E: info@heatandcontrol.com
T: +91-22-24082288
E: sales@princeware.net
W: www.heatandcontrol.com
W: www.princeware.net Not applicable
Our consistent advertisers
22
Reifenhauser India Marketing Ltd
31
Schneider Electric India Pvt Ltd
17
Spectra Plast India Pvt Ltd
63
T: +91-09986646900 E: vchougule@printpack.com W: www.printpack.com
T: +91-22-26862711 E: trupti@reifenhauserindia.com W: www.reifenhauserindia.com
T: +91-124-3940400 E: babita.rawat@schneider-electric.com W: www.schneider-electric.co.in T: +91-422-6539529 E: systemplast@vsnl.in W: www.spectraplast.in T: +91-129-4183700 E: info@sspindia.com W: www.sspindia.com
43
BIC
Suraj Limited
77
Thermax Limited
53
T: +91-79-27540720 E: suraj@surajgroup.com W: www.surajgroup.com T: +91-20-66476365 E: varun.singh@thermaxindia.com W: www.thermaxindia.com T: +91-20-66841250 E: karan.kurup@tuv-sud.in W: www.tuv-sud.in
3
Ultraplast Chainbelts Pvt Ltd
47
UWT Level Control India Pvt Ltd
19
Venus Trading Co.
77
Vikaash Packaging
73
Waters (India) Pvt Ltd
61
T: +91-129-4113187 E: info@ultraplast.in W: www.ultraplastindia.com T: +91-124-412-1684 E: info@uwt-india.com W: www.uwt-india.com
T: +91-2692-261142 E: vtcphegasket@yahoo.com
E: in_enquiry@ap.omron.com
W: www.galaxysivtek.com
T: +91-44-42103950
15
T: +91-80-40726400
E: sales@galaxysivtek.com
Heat And Control
27
T: +91-120-4225550
E: sales@frascoldindia.com
Galaxy Sivtek Pvt Ltd
33
T: +91-22-41515169
E: info@foodpharma.in
Pg No
Printpack Packaging Supplies (I) Pvt Ltd
Tüv Süd South Asia
E: info@mei-india.com
W: www.everestblowers.com T: +91-120-4236204
FIC
T: +91-20-27102000
E: info@everestblowers.com
Food & Pharma Specialities
6
T: +91-265-2285751
E: sales@essenspeciality.com
Everest Transmission
51
T: +886-7-551-5397
W: www.delpump.com
Advertiser’s Name & Contact Details
SSP Pvt Limited
W: www.kamikaze.co.in
E: rotodel_ad1@sancharnet.in
Essen Speciality Films Pvt Ltd
80
T: +91-22-61381800
E: mallikarjuna.s@buhlergroup.com
Del PD Pumps & Gears Pvt Ltd
49
T: +91-22-39890909
E: bryairmarketing@pahwa.com
T: +91-80-22890000
4
T: +91-79-65426394
E: pvi13@plastivision.org
Buhler (India) Pvt Ltd
Pg No
T: +91-44-42171271 E: vikaashpack@eth.net W: www.vikaashpack.com T: +91-80-28371900 E: waters_india@waters.com W: www.waters.com
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover August 2013 | Modern Food Processing
83
Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262; Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 1st of Every Month
86