Modern Food Processing - August 2011 by Infomedia18

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Modern Food Processing

August 2011

EDITORIAL

Safe, secure and self-sufficient

he latest crop year 2010-11 has witnessed another bumper yield! With well above 240 million tonne (MT) of foodgrain production, it has climbed to a record high. However, going by the sad state of affairs in leaking warehouses and foodgrains lying exposed to the atmosphere, not to mention other damaging elements such as rodents, insects etc, it does not necessarily translate to more availability as well as better price or quality for consumers. Worse, owing to such enormous wastage (nearly 20 MT a year), there is considerable loss to several stakeholders in the food value chain apart from adding to the inflationary stress of the country’s economy. As the nation celebrates two decades of its economic liberalisation, the real issue is not of food scarcity as much as about its availability at the right place, in right form and at right time. The next obvious step is to clean up this mess and set it right. Though the answer is neither simple nor readily available, considering the sphere of its occurrence, it is high time to address the challenge by adopting some bold measures involving multilateral efforts ranging from practical policy-making to effective implementation at all levels. This calls for an avant-garde approach including crop selection, primary

Published in association with Editor: Manas R Bastia Assistant Editor: Rakesh Rao Senior Features Writer: Prasenjit Chakraborty Features Writer: Mahua Roy Correspondent: Avani Jain (Ahmedabad) Copy Editor: Marcilin Madathil Edit Associate - Products: Abha Mishra Assistant Art Director: Varuna Naik Chief Photographer: Mexy Xavier Photographer: Neha Mithbawkar, Joshua Navalkar Design: Mahendra Varpe Production: Pravin Koyande, Vikas Bobhate, Dnyaneshwar Goythale, Ravikumar Potdar, Ravi Salian, Sanjay Shelar, Lovey Fernandes, Pukha Dhawan, Varsha Nawathe, Akshata Rane, Abhay Borkar Marketing & Branding: Jagruti Shah, Ganesh Mahale CEO-Publishing: Sandeep Khosla Associate Vice President: Sudhanva Jategaonkar Circulation/Subscription: Sunil Nair, Distribution Head Email: sunil.nair@network18online.com, customercare@infomedia18.in Tel: 91-22-3003 4631/4633

processing, transportation mode and distribution model, among others. Such a mega initiative promises farreaching ramifications for the billion plus population in not only boosting the effective foodgrain production but also offering a wide spectrum of prospects from farm to fork. ‘Industry Update’ offers further insights into this challenging scenario. That said, there is another critical aspect, which has a huge bearing on the food supply chain. Food safety, in fact, is not just limited to the food industry any more as far as application of advanced testing devices and traceability systems is concerned. Welcome to the future, where there is a healthy rub off from similar technologies used in pharmaceutical and biotechnology space. Turn to ‘Sector Watch’ for more perspectives on food safety. Also, do not miss ‘Quality Mantras’, for some interesting articulations on the ‘soft side’ of the food supply chain.

Editorial Advisory Board Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai

Manas R Bastia Editor manas@infomedia18.in

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Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Infomedia 18 Limited and printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J.K.Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. 14798/2005. Views and opinions expressed in this publication are not necessarily those of Infomedia 18 Limited. Infomedia 18 Limited reserves the right to use the information published herein in any manner whatsoever. While every effort has been made to ensure accuracy of the information published in this edition, neither Infomedia 18 Ltd nor any of its employees accept any responsibility for any errors or omission. Further, Infomedia 18 Ltd does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. No part of this publication may be reproduced in any form without the written permission of the publisher. All rights reserved. Editor: Manas R Bastia

August 2011 | Modern Food Processing

CONTENTS

LEADERS SPEAK ‘India’s vegetable oil consumption is expected to rise faster than domestic production growth’ ...says Dr B V Mehta, Executive Director, The Solvent Extractors’ Association of India

ROUNDTABLE Contract farming: Need for a reality check

FACILITY VISIT Rittal India: Pioneering technology for reliable solutions

SECTOR WATCH Food safety: The multi-layer approach to quality

QUALITY MANTRAS Improving supply chain: A 360° strategy for quality Niranjan Nadkarni, CEO, TÜV SÜD South Asia

INDUSTRY UPDATE Foodgrain wastage reduction: Cultivating a secure future

INDUSTRY INSIGHTS Meat processing industry: Potpourri of prospects Shushmul Maheshwari, CEO, RNCOS E-Services Pvt Ltd

FOOD SAFETY Storage and transportation: Moving towards zero contamination Subhash Vaidya, Proprietor, Dairytech Consultancy Services

MARKET INSIGHTS

Powdered beverages: Of taste, health and convenience

TREND ANALYSIS Dietary supplements: The health booster Akkshay G Mehta, Managing Director, Mission Vivacare Ltd

CURTAIN RAISER India Foodex 2011: A knowledge forum for agro-processing

REPORT Q

PackPlus South 2011: Giving a pack‘edge’ to user industry

FF&B 2011: Exploring successful strategies for ingredients

68 70

Cover photo shoot: Joshua Navalkar; Assisted by: Saloni Agarwal

RE G GU ULAR SE EC C TI TIO ON NS S Editorial ...................................................... 7

National News ......................................... 10 World News............................................. 16 Tech Updates ........................................... 24 Events Calendar ....................................... 64 Product Update........................................ 72 Product Index........................................... 85 Advertisers’ List ....................................... 86

6th ry sa iv n An eecrial Highlights of Next Edition p S Delivering health and quality: Six critical ingredients for success Renowned industry experts will offer highly useful insights into some of the key areas for enhancing quality and productivity in food business Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Modern Food Processing | August 2011

Details on page no. 64, 79

NATIONAL NEWS

CONFECTIONERY

OVERSEAS EXPANSION

Godrej-Hershey JV comes to an end

Amul to set up facilities in the US and Europe

The joint venture (JV) between Hershey’s, the US-based confectionery major, and Godrej Consumer, has come to an end following management differences in running the business. The JV had kickstarted in 2007. As a result of the development, Hershey’s will sell its 51 per cent stake in the JV to Godrej Consumer for an undisclosed sum. Godrej was reportedly not happy with the way the JV was progressing, since Hershey’s had only introduced its chocolate syrup brand through the tie-up whereas Godrej had done a lot for the JV. The JV also had a beverage range from Godrej – fruit drinks, juices and soya milk. Analysts point out that Godrej’s contribution to the top line of the venture would have been at least 85 per cent. It is said that Hershey’s will now operate on its own in India through a whollyowned subsidiary, whereas the Godrej Group may choose to enter the chocolates business. This was despite reports that chocolate and candy brands from the Hershey’s stable were slated for launch. In contrast, Godrej had contributed a number of brands to the JV, which became a vehicle for the Nutrine portfolio of confectionery. Godrej had acquired Nutrine range in 2006, which includes brands such as Maha Lacto, Maha Choco, Nutrine Eclairs and Honeyfab in segments like hard candy, toffee, lollipop and roll.

In a move to expand its presence out of India, Amul is considering opening a processing facility in the US and subsequently in Europe. The representatives of Kaira District Cooperative Milk Producers’ Union Ltd that operates the 65-year old Amul Dairy are likely to visit the US next month to shape its ambitious plans to go international. Currently, an apex marketing body of 13 district unions, including Kaira Union, Gujarat Co-operative Milk Marketing

Federation Ltd (GCMMF) is exporting Amul and Sagar dairy products in the Middle East, Europe and the US. “There is a wide scope to produce and market other dairy products locally in the US as Amul brand is preferred even by overseas Indians,” said Rahul Kumar, Managing Director, Amul Dairy. He added that Amul Dairy will procure white butter and raw milk from local co-operative dairies to cater to the US market. Kumar stated that Kaira Union is now aiming to achieve the sales revenue mark of ` 2,500 crore during current fiscal. Ramsinh Parmar, Chairman, Kaira Union, said, “There is great potential in Europe and the US for Amul products and plans are afoot to establish our own manufacturing facilities in the US. Shortly, we will finalise steps in this direction and establish manufacturing facilities to ensure quality dairy products are made available in these countries.”

PACKAGED WATER

Eureka Forbes to enter packaged drinking water market Water purification appliances-maker Eureka Forbes is making a foray into the packaged water segment and will roll out the bottled water product on a panIndia basis by next year. “We are foraying into the extremely competitive packaged drinking water market through the franchise route. In our business model, each franchisee will invest ` 1.5-2 crore in a state-of-the-art purification and bottling set-up,” said Marzin Shroff, CEO - Direct Sales and Senior Vice President Marketing, Eureka Forbes. The company will sell the product under the brand name AquaSure, in 20-litre and one-litre bottles, but has not divulged the prices. Eureka Forbes, which started the direct selling concept in India, has a 52 per cent marketshare in the ` 1,500 crore water purifier segment, with its Aquaguard and AquaSure brands.

TEA LAUNCH

Spencer’s Retail and Tata Global Beverages launch Teakriti Spencer’s Retail Ltd and Tata Global Beverages have joined hands to launch Teakriti tea range, an authentic Assam tea. It is for the first time that an FMCG major and a leading retailer have come together to create an exclusive product to cater to the Indian market. Teakriti will be exclusively available at the Hyper stores of Spencer’s Retail and is priced at ` 95 for 250 gm

Modern Food Processing | August 2011

pack and ` 185 for 500 gm pack. The product is a premium quality Assam tea, which is perfectly blended with tea leaves. Its USP is its strong flavour, which is ideal for a sip during the rainy season. As part of marketing initiatives, Spencer’s is currently focussing on belowthe-line (BTL) activities for this product, in particular, with primary focus on in-store communication for Teakriti.

NATIONAL NEWS

BISCUIT LAUNCH

ACQUISITION

Britannia introduces Vita Marie Honey Oats

United Spirits gains control of Sovereign Distilleries

Britannia Industries Ltd recently launched Vita Marie Honey Oats, a heart-friendly tea-time biscuit, packed with a double layer of fibre from oats and wheat. Primarily aimed at the working women, these low fat, cholesterol-free biscuits are made of two visible layers of oats and

United Spirits Ltd (USL) has increased its stake in Sovereign Distilleries, giving it direct control over the Karnataka-based company. The makers of Bagpiper and McDowell’s No. 1 whisky snapped up 41.54 per cent stake in Sovereign Distilleries in April to increase its inhouse distillation capacity. Now, USL has acquired an additional 19.99 per cent stake. Sovereign Distilleries is a multi-substrate unit, one that produces extra neutral alcohol (ENA) through both molasses as well as grain. It has a manufacturing capacity of 180 kilo litre of alcohol per day.

Over the past 12-18 months, USL has gradually been acquiring distilleries including Tern Distilleries in Andhra Pradesh and Pioneer Distilleries in Maharashtra. Vijay Mallya, Chairman, UB Group, had earlier said in a statement that the company’s highest priority was to increase self-reliance in ENA, a core raw material for the business. USL is targeting 50 per cent self-reliance in ENA by 2013, he said. It had earmarked investment of ` 1,100 crore for acquisitions and to upgrade its distilleries.

WINE LAUNCHES

Aspri Spirits to introduce seven new brands wheat fibre. Anuradha Narasimhan, Category Director - Health and Wellness, Britannia Industries Ltd, said, “Today’s woman, who lead busy lifestyles, finds little time to take extra care for her own heart. Britannia recognises this need in her life and has thus launched Vita Marie Gold that is packed with the goodness of oats and wheat fibre that effortlessly slips into her lifestyle to give her heart the extra care it needs everyday.”

Distributors of imported premium wine, spirits and beer, Aspri Spirits, is planning to introduce seven more brands this fiscal, taking its total portfolio to 49. “We distribute 42 leading global brands in wine, spirits and beer segments from 18 countries in India. We are planning to add seven more brands this fiscal,” said Sumedh Singh Mandla, CEO - Wine Division, Aspri Spirits. Out of the seven new brands, three will be wine from Spain, Australia and South Africa, besides three premium spirit brands from Mexico, Poland and Russia, and one cider brand from South Africa, he added. Under the seven additional brands, the company will introduce 30 new products, he added. The company already has over 200 products under the existing 42 brands. About 2,00,000 cases of wine are imported annually in India and Aspri has about 12 per cent marketshare. “We are targeting to capture 20 per cent of the marketshare in imported wine category this fiscal,” Mandla added.

ALCOHOLIC BEVERAGES

McDowell’s No. 1 appears in top ten global spirits brands Indian whisky McDowell’s No. 1 has regained its place among the top ten global spirits brands by volume in 2010, making it the second Indian brand in the toppers’ list after Bagpiper. Placed alongside leaders such as South Korean Soju Jinro, Bacardi-Martini’s Bacardi rum and Diageo’s Smirnoff vodka, these whiskies from Vijay Mallya-led United Spirits mopped up volumes mostly through sales in India, according to London-based liquor research firm, IWSR. McDowell’s No 1 whisky recorded 10.6 per cent year-on-year growth in volume to 15.37 million cases in

2010. The Indian liquor industry, the third-largest in the world after China and Russia, has been under the radar of international firms looking to expand. The Indian spirits market is threatening to overtake Russia in registered tax sales by 2013. The Indian spirits market grew 16 per cent from a year ago to 234.40 million cases in 2010, IWSR data revealed. The 2.8 billion global spirits market grew at its fastest pace in a decade at 9.75 per cent during the same period. Nearly half of the top 100 liquor brands in 2010 were from Asia. “Rising prosperity and

more disposable income are the main reasons for the growth rates of so many Asian brands and particularly the marked growth of so many Indian whisky brands and the top brandy & rum brands. Having more cash to spend means the consumer buys better, slightly more expensive local products,” said Val Smith, Chairman, IWSR. Twenty Indian liquor brands across the portfolios of Allied Blenders & Distillers (ABD), John Distilleries, Pernod Ricard India, Jagatjit Industries, Mohan Meakin, Radico Khaitan and Tilaknagar Industries showed up in the top 100 list.

August 2011 | Modern Food Processing

NATIONAL NEWS

DAIRY BUSINESS

FOOD SAFETY

Bhagyalaxmi Dairy Farm launches premium milk

CIPHET gets funding for food testing lab

Bhagyalaxmi Dairy Farm launched its premium offering Pride of Cows. The unique F2H (Farm to Home) initiative will allow customers access to milk, which is produced without human interference at Bhagyalaxmi Dairy Farm using state-of-theart technology and global best practices. Pride of Cows is the first-of-its-kind to use temperature-controlled logistics in order to deliver a unique taste and experience to its customers. It will be available exclusively only in South Mumbai at ` 75 per litre. The Pride of Cows brand will ensure milk that is exceptionally clean and low in bacterial count, which makes it a healthy alternative. This milk needs no boiling and is high in nutritional value, specially packaged, carefully handled and hand delivered to the customers’ door-step every morning. Pride of Cows bears a distinct flavour of delicious full bodied milk, which is richer and creamier than regular milk. Edmund Piper, Manager, Bhagyalaxmi Dairy Farm, said, “Going green is being responsible towards our environment. We now bring this green promise to our customers’ breakfast table in the form of Pride of Cows. Bhagyalaxmi Dairy Farm is home to India’s first F2H initiative through this product and I am sure our esteemed customers will love its sweet flavour & health benefits that it offers.” RECOGNITION

IPA Innovation Award conferred to Hindustan Tin Works

Antonio Teixeira, President, Brasilata (left) with Sanjay Bhatia, MD, HTW

Hindustan Tin Works Ltd (HTW) has received the International Packaging Association (IPA) Innovation Award for the creation of the Canvironment Week, a global eco-friendly initiative to promote the sustainability of metal cans. The IPA promotes the inherent material and environmental value of steel packaging. There is a need for the market and the consumer to understand the winwin situation for economy and ecology in

the use of metal packaging. Innovation in the metal packaging sector can be driven by environmental challenges. The members of the IPA are aware of this fact and stimulate the innovation process within the group by annually presenting the Innovation Award. Since 2007, the IPA General Assembly has rewarded its group’s most innovative metal can development with the Innovation Award. Sanjay Bhatia, Managing Director, HTW, said “I sincerely thank IPA for giving wholehearted support to Canvironment Week 2010 through this special recognition. This award strengthens our belief that the movement of Canvironment Week is an initiative in the right direction to promote and position metal packaging with the final consumers & also to connect the metal packaging industry with society at large. It is indeed quite encouraging and motivating for all of us at HTW.”

Modern Food Processing | August 2011

The Central Institute of Post-Harvest Engineering and Technology (CIPHET) has reportedly received a ` 2.2 crore grant for setting up a food-testing laboratory. CIPHET was established in 1989 as a nodal institute to undertake lead researches in the area of post-harvest engineering and technology appropriate to agricultural production catchment and agro-industries. The grant has been given under the Ministry of Food Processing Industries’ (MoFPI) goal of further strengthening the food-testing scenario in India, which has come under criticism from experts of being too lax and slow. “This laboratory would be equipped with highly sophisticated instruments for the testing of different food products, which would serve the interests of food products manufacturers and consumers in the region,” said Dr R K Gupta, Director, CIPHET. Dr S N Jha, Head - Agricultural Structures and Environmental Control (AS&EC) Division, CIPHET, said that the proposed laboratory would be a unique food testing hub and would offer services to farmers, small-scale entrepreneurs and food industries. APPOINTMENTS

FAFAI elects new office bearers for the year Flavour & Fragrance Association of India (FAFAI), the all-India apex body of around 800 members in the field of fragrances & flavours, recently announced the elected members for the Managing Committee. While the post of President will be held by Anand Jhunjhunwala, Rohit Seth will be the Vice President. Besides, the posts of Secretary, Joint Secretary and Treasurer will be held by Nivedita Assar, Sunil Kumar Jain and Madhu Thakkar, respectively.

NATIONAL NEWS

INDUSTRY EVENT-ASSOCHAM

BUSINESS EXPANSION

Agrotech Foods forays into RTE segment AgroTech Foods Ltd marked its entry into the Ready-to-Eat (RTE) category with the launch of its exciting new range of Sundrop 10 min Yummeals. Sundrop Yummeals, which are authentic recipes without preservatives, will be available in all-time favourite dishes – Dal Tadka, Aloo Mutter, Palak Paneer, Chana Masala, Methi Malai Mutter and Kadhi Pakoda. Each dish pack comes with the rice combination, making it a complete meal. Retort technology helps to retain nutrition & freshness and also provides longer shelflife, claimed the company. On the new launch, Sachin Gopal, President and CEO, Agro Tech Foods, said, “The RTE market is a fairly new concept, however, will soon become one of the fastest growing sectors in the Indian food retail sector. We are positive that Sundrop Yummeals will strike an instant chord with our customers.” Also, Agrotech foods launched an innovative product, Sundrop SlimLite PROBIOTICS

Groupe Danone to merge distribution in India with Yakult Danone France’s Groupe Danone is merging its distribution operations in India with its probiotic drinks joint venture Yakult Danone India for better synergies, a year after it split with the Wadia Group. The joint distribution structure is expected to result in cost savings through shared cold chain infrastructure and manpower efficiency. “Both companies are building businesses in categories that are not established within the retail reality in India. There are significant synergies in doing this,” said Jochen Ebert, General Manager, Danone.

Cooking Spray. Targeted at consumers who want to stay slim and active, this next generation cooking medium claims to offer 360° health benefits as it is low on calorie and high on taste. This product gives consumers a low calorie way of cooking experience with only two calories per spray. It ensures that food does not get stuck to the utensil, thereby consuming lesser cooking medium, and hence lesser calories. Gopal added, “At AgroTech, we always believe in innovation based on consumers’ need for healthy lifestyle. Sundrop Slimlite is a result of extensive consumer research and development. We are certain that our discerning customers will appreciate the new offering and its benefits.” AgroTech Foods Ltd is also planning to introduce an array of differentiated offering for addressing the health needs of Indian consumers. The company aims to create awareness on nutrition and health-related issues among its audience.

International summit cum exhibition on food processing in September ASSOCHAM is all set to organise the 3rd international summit cum exhibition on food processing, agri-business & dairy on September 14, 2011, at Hotel Le Meridien, New Delhi. The event will increase visibility of Indian processed food, agro & dairy market, with special focus on international markets, and make inroads for attracting investments. The summit will deliberate on key challenges faced by food processing, agri-business and dairy manufacturers & suppliers in today’s economy. Through a combination of presentations, research reports, interactive business & investment opportunities sessions, the event will offer insights on streamlining production processes, improving efficiency while ensuring quality and regulatory compliance. The conference is all set to witness more than 100 food manufacturing, processing, packaging and value chain professionals. Besides, three interactive sessions, more than 20 technical presentations, release of two research reports on food processing, agri-business & dairy will make the event attractive and informative. About 25 exhibitors are expected to participate in the event.

EU REGULATION

Concerns raised over aflatoxin in Indian spices The Indian spice sector has been given a wake up call after EU inspectors uncovered a raft of weaknesses in the country’s safety procedures to prevent aflatoxin contamination. It means exports cleared by officials may fail to reach European standards. Experts from the Food and Veterinary Office (FVO) logged the shortcomings after carrying out a 10-day visit to India following a leap in the number of aflatoxin notifications for spice exports on the Rapid Alert System for Food and Feed in recent years. The report highlights several weak spots in the control systems but also stressed that many improvements had been made since the previous inspection in 2004. The supervision of control authorities of spice growers is not robust enough. There is a failure to ensure producers are implementing Good Manufacturing or Good Agricultural Practices. Advisory services on these practices do exist, but not all farmers are covered by these, and therefore they might not be fully aware of these procedures, said the FVO report.

Modern Food Processing | August 2011

WORLD NEWS

TAKEOVER STRATEGY

BUSINESS FORECAST

Tetra Pak forecasts surge in dairy products consumption New research from Tetra Pak forecasts a rise of around 30 per cent in global consumption of milk and other liquid dairy products (OLDP) from 2010 to 2020. This consumption boom will be driven by economic growth, urbanisation and the rising purchasing power of Asia’s middleclass population, according to the fourth issue of the Tetra Pak Dairy Index, which tracks worldwide facts, figures and trends in the dairy industry. Demand for liquid dairy products (LDP) Dennis Jonsson will rise in every region of the world between 2010 and 2020, with the exception of Western Europe, which has the world’s highest per capita consumption of milk. The liquid dairy boom reflects a growing shift in economic power from West to East. An emerging middle-class population is set to fuel demand for healthy, packaged products in supermarkets and convenience stores from Shanghai to Mumbai. “The emergence of a significant middle-class populace, urbanisation and the expansion of modern shopping habits by busy, health-conscious and well-informed consumers are leading to a rise in the consumption of packaged milk in developing countries. The consumers of this decade are looking for greater convenience and uncompromising quality & safety,” said Dennis Jonsson, President & Chief Executive Officer, Tetra Pak. Global demand for white milk and OLDP – including flavoured milk, drinking yoghurt, sweetened condensed milk, lactic acid drinks and infant milk – is expected to grow to around 350 billion litre by 2020, compared with some 270 billion litre in 2010.

Kerry Group in talks to acquire Cargill’s flavour business Kerry Group, the global ingredients & flavours and consumer foods group, confirmed that the Group is in exclusive discussion with Cargill, which may or may not result in the Group’s acquisition of Cargill’s global flavours business. Cargill Flavor Systems has well-established international flavour technology development expertise, serving a global customer base through provision of flavour ingredients and flavour systems for beverage, dairy, sweet and savoury applications. Through its network of modern integrated flavour development and application centres spanning 22 countries in North and South America, Europe, South Africa and Asia, Cargill Flavor Systems has long-standing relationships with leading global food and beverage manufacturers. Stan McCarthy, Chief Executive, Kerry Group, said, “The acquisition of Cargill Flavor Systems would further advance Kerry’s capability to provide innovative integrated customer solutions across all food & beverage end-use-markets.”

DEAL SEALED

FISH PROCESSING

General Mills completes Yoplait acquisition

DuPont and AquaChile announce sustainable aquaculture partnership

General Mills announced the completion of its acquisition of a 51 per cent controlling interest in Yoplait S.A.S., and a 50 per cent interest in a related entity that holds the worldwide Yoplait brands, from PAI Partners and Sodiaal in a transaction valued at approximately $ 1.2 billion. The remaining ownership stakes in both entities will continue to be held by Sodiaal, France’s leading dairy co-operative. “Yoplait is a fantastic global brand with tremendous potential. General Mills and Sodiaal are wellpositioned to advance and grow the Yoplait brand around the world. It is an exciting combination,” said Ken Powell, Chairman & CEO, General Mills. Headquartered in BoulogneBillancourt, France, Yoplait is the second-largest brand in the global yoghurt market.

DuPont and AquaChile announced a partnership that will join together the collective innovation and aquaculture expertise of the companies to sustainably raise fish and provide nutritious protein for a growing population. The partnership began in 2007, with an initial focus on Atlantic salmon. Farming of salmon and trout is an estimated $ 10-billion business globally, and is growing 6-10 per cent annually due to growing consumer demand for healthy seafood. During the course of the partnership, several new innovations have been discovered in consultation with leading non-governmental organisations, including the World Wildlife Fund (WWF) through its Salmon Aquaculture Dialogue. The partners have developed a new feeding strategy that dramatically reduces the need for wild-caught feeder fish by 75 per cent, as part of the salmon’s diet. It is based on a breakthrough new feed ingredient developed by DuPont. “We are committed to the evolution of aquaculture. We believe our biotechnology capabilities can accelerate the transformation of this market with more environment-friendly solutions,” said John P Ranieri, Vice President, DuPont BioMaterials. According to the WWF, salmon is now one of the most popular fish species in the US, Europe and Japan. Total salmon production has increased three-fold since 1980 to meet this demand. “Our business model is about continuously working to improve our farming methods, therefore raising the healthiest salmon possible while lessening our impact on the ocean’s resources,” said Alfonso Marquez de la Plata, Chief Executive Officer, AquaChile.

Modern Food Processing | August 2011

WORLD NEWS

STRATEGIC TIE-UP

SUSTAINABLE PACKAGING

Nestlé to partner with Chinese confectionery company

Coca-Cola opens bottled water plant in South Africa

Nestlé has entered into a partnership agreement with the founding family of Hsu Fu Chi, a leading manufacturer and distributor of confectionery products in China, listed in Singapore. Under the proposed agreement, Nestlé intends to acquire 60 per cent of Hsu Fu Chi while the Hsu family will own the remaining 40 per cent. Hsu Chen, Chairman & Chief Executive Officer, Hsu Fu Chi, will continue to lead the company in the new partnership. Consequently, Nestlé proposes to acquire the shares of Hsu Fu Chi’s independent shareholders, representing 43.5 per cent of the shares in Hsu Fu Chi, by way of a scheme of arrangement. The total price to be paid by Nestlé to acquire 60 per cent of Hsu Fu Chi is approximately CHF 1.4 billion. The completion of the transaction is subject to regulatory approval in China and certain other conditions related to the scheme of arrangement.

Coca-Cola South Africa announced the opening of its new Valpré plant and the introduction of PlantBottle™ packaging to Africa. The new state-of-the-art facility will fill Valpré Spring Water in Heidelberg, southeast of Johannesburg. Selected for its close proximity to markets & distribution sites in the Guateng Region and a similar source water profile as Valpré’s, the new plant will help Coca-Cola South Africa meet the needs of the increasing demand for bottled water in the country. Bomo Molewa, Minister of Water and Environmental Affairs, South Africa, said, “The opening of the new Valpré plant in Heidelberg, and the launch of PlantBottle™, support government’s mandate to create infrastructure, develop skills, increase the number of women in the workforce and ensure sustainable development with a focus on minimising the impact on the environment. It is a notable example of the kind of development that we encourage all South African industries to adopt.” Coca-Cola also launched its innovative PlantBottle™ packaging, which is a recyclable PET plastic beverage bottle made from up to 30 per cent plant. This is the 10th market to launch the bottle in the world and the first in Africa. PlantBottle™ packaging has a lighter footprint on the environment due to its reduced dependence on non-renewables such as petroleum. BUSINESS EXPANSION

SUCCESSFUL LAUNCH

Nichrome bags first order for HFFS machines in Germany

(L to R): Joquim Miro (TOTPACK), Harish Joshi (Nichrome) and Bruce Teeling (Prodo Pak) at Interpack 2011

Nichrome India Ltd launched its first indigenously manufactured Spanish technology HFFS machine along with its high speed multilane sachet machine with the US technology at the recently held packaging exposition Interpack 2011 at Duesseldorf, Germany. Nichrome TOTPACK HFFS machines will manufacture products such as cosmetics, pharmaceutical powders, juice concentrates, dry fruits, liquid chemicals & gels,

capsules & tablets, swabs & tissues, etc. Nichrome Prodo-Pak high speed multilane sachet machines will promote cosmetics & personal care, pharmaceuticals & nutraceuticals, capsules & tablets, and swabs & tissues besides conventional applications like powders and liquid. The company bagged its first order for the displayed T110 HFFS machine in the exposition and received good response from visitors from the US, Asia, Middle East and Europe & other Western markets. “It was the combination of advanced Spanish technology and credible Indian manufacturing that brought our machine to sell for itself. Nichrome’s both technology tie-ups with Spanish and the US companies were well-received,” informed Vaibhav Modak, Executive Director, Nichrome India Ltd.

Modern Food Processing | August 2011

Fonterra expands dairy operations in China Fonterra has signed an agreement with the Government of Yutian County of China to develop a new dairy farm in Yutian County, Hebei Province. The $ 40-million investment is Fonterra’s third dairy farm in China and is the next step in its strategy to build a highquality, sustainable fresh milk supply for customers in China. The 40-hectare farm is expected to increase Fonterra’s overall milk production in China to around 90 million litre or 360 million cups of fresh milk every year. Philip Turner, President, Fonterra China, said, “The demand for milk in China is expected to triple over the next ten years, and much of this demand is for liquid and fresh milk products. Our future in China is underpinned by our ability to grow high-quality local milk production for our customers and by playing a strong role in the development of the local dairy industry.”

WORLD NEWS

PLANT CONTRACT

PACKAGING SOLUTION

SIG Combibloc opens packaging plant in Brazil SIG Combibloc, one of the world’s leading systems suppliers of carton packaging and filling machines for food & beverages, has now brought its first packaging plant in Brazil into operation, after just 12 months of construction time. With the aim of driving forward the globalisation of its operations and to further participate in the dynamic development in growth markets, SIG Combibloc decided to set up a packaging plant in Campo Largo, near Curitiba in the Brazilian federal state of Paraná. It will invest Euro 90 million in the new factory. Key factors in the choice of site were the easy access, with good road and airport connectivity, and the availability of wellqualified specialist staff. “In the new packaging plant, we will be starting with a production capacity of one billion carton packs per annum. Thanks to significant growth, at a further stage of expansion within just two years’ time, we will be doubling the capacity to two billion carton packs,” said Rolf Stangl, Chief Executive Officer, SIG Combibloc Group. Brazil has experienced strong economic growth over the past few years. ACQUISITION

Thimm Verpackung enters Polish market German company Thimm Verpackung has signed an agreement to acquire the corrugated packaging division of Tektura Opakowania Papier (TOP), a company based in the southern Polish town of Tychy. The manufacturer of corrugated board transport and sales packaging, which achieved a turnover of Euro 17 million in 2010, employing 170 people, will be taken over after approval by the Polish anti-monopoly office. The company will be jointly owned by the Northeim-based packaging specialist Thimm, with a 51 per cent stake, and Spanish company Saica (S.A. Industrias Celulosa Aragonesa), with a 49 per cent stake. Jens Fokuhl, Managing Director, Thimm Group, explained, “Strategic takeovers such as the acquisition of TOP in Poland are key part of our growth strategy. Thus, we continue to focus on the internationalisation of our business and are developing the largest Eastern European market in the EU for our packaging operations.”

Alfa Laval wins major brewery order in Brazil Alfa Laval has received an order worth about SEK 135 million for a brewery solution from one of the largest global brewery groups. In the brewery in Brazil, the Alfa Laval equipment will be used in different stages of the beer-making process, including fermentation, cooling, filtration, blending and storage. The order includes a wide variety of hygienic products, such as valves, pumps, pipes, fittings and plate heat exchangers. “It is a pleasure to take a big order within brewery. This order confirms that increased living standard in Brazil is driving demand for beverages. We have a solid history in delivering hygienic products and solutions to breweries all over the world,” said Lars Renström, President & CEO, Alfa Laval Group. Alfa Laval is one of the leading global providers of specialised products and engineering solutions.

BIOPOLYMERS

Dow and Mitsui form JV for biopolymers The Dow Chemical Company and Mitsui & Co Ltd of Tokyo have announced the formation of a new joint venture (JV) and execution of a Memorandum of Understanding (MoU) aimed at providing innovative & sustainable product solutions to the global high-performance flexible packaging, hygiene and medical markets. This represents Dow’s largest investment in Brazil, a country in which Dow has operated successfully for more than 50 years. “This landmark move underscores Dow’s commitment to invest for growth in high-value, innovation-rich sectors through strategic partnerships. It also combines the strengths of two global companies, creating the unique combination of world-leading technology and renewable feedstocks to meet requirements in an important, rapidly growing region of the world. This is the right strategy for Dow and supports our 2015 sustainability goals,” said Andrew N Liveris, Chairman & Chief Executive Officer, Dow. Under the terms of the agreement, Mitsui would become a 50 per cent equity interest partner in Dow’s sugarcane growing operation in Santa Vitória, Minas Gerais, Brazil. The initial scope of the JV includes production of sugarcane-derived ethanol for use as a renewable feedstock source, bringing new, biomass-based feedstocks to Dow while diversifying the company’s raw material streams from traditional fossil fuels. When complete, Dow and Mitsui will have the world’s largest integrated facility for the production of biopolymers made from renewable, sugar-cane derived ethanol. The project aligns with Dow’s goal of developing low- carbon solutions to meet the world’s pressing energy and climate change challenges.

Modern Food Processing | August 2011

WORLD NEWS

METAL PACKAGING

RECYCLED PET

Rexam’s slim can chosen for calorie burning drink

PepsiCo unveils the 7UP EcoGreen bottle

Beverage Can Europe has worked with CAAC GmbH, Vienna, to create can for new calorie burning drink ASPIRE, on behalf of Fahrenheit60 Ltd. ASPIRE is the first calorie burning soft drink in Europe and has been proven to burn, on an average, 209 calories per can. Aimed at women of all ages, the premium drink was first launched at a night club party and is soon to be seen at the Britain’s next Top Model catwalk show. CAAC chose the sleek look of Rexam’s 250 ml slim can produced at its Enzesfeld plant to reflect the health benefits of the product inside. Darren Linnell, Director, Fahrenheit60 Ltd, explained, “ASPIRE is a drink for a modern woman; it is clean, fresh and above all healthy. We have had really positive feedback on the design of the can from consumers in the UK, and we really feel that Rexam’s slim can complements the image of the product. The cans give the drink a premium feel and really appeals to our female consumers, as well as helping to make our product stand out.”

Building on its journey to become a leader in innovation and environmental sustainability, PepsiCo Beverages Canada announced the introduction of the 7UP EcoGreen bottle, first soft drink bottle made from 100 per cent recycled PET plastic in Canada and North America. The development of the 7UP EcoGreen bottle is a significant achievement for PepsiCo and a breakthrough for the Canadian beverage sector because the company has identified a way to link existing technology with the best sources of recycled PET plastic and best-in-class processing techniques to produce a 100 per cent recycled PET, foodgrade bottle that meets all regulatory requirements and is of the highest

quality. Creating a bottle made from 100 per cent recycled plastic for soft drinks is more challenging than creating a bottle for noncarbonated beverages because of the stress on materials from carbonation pressure. “After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100 per cent recycled PET plastic, and Canada has proudly led the way,” said Richard Glover, President, PepsiCo Beverages Canada. By introducing the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately six million pounds over the course of one year.

SAFETY TOOL INDUSTRY EVENT

Cibus-TEC to be held in Italy in October The Italy-based Fiere Di Parma, the international organiser of food sector events, is holding Cibus-TEC - a global trade show for the food processing industry - in Parma, Italy, from October 18-21, 2011. The trade show will showcase products classified over 1,200 categories, and will draw nearly a thousand exhibitors from all parts of the world to demonstrate & display the latest developments. The concurrent event to be held includes World Dairy Summit 2011 (October 15-19, 2011), hosted on behalf of the International Dairy Federation (IDF). This will provide an opportunity to the delegates at the summit to visit the fair of plant machinery and technology related to the dairy sector. The highlight of this year’s fair will be the Indian Pavilion. India, which has never participated in this fair at Parma before, will become a part of the nearly 40 exhibiting countries.

Modern Food Processing | August 2011

US-FDA and partners develop tools for food-emergency readiness The US Food and Drug Administration (US-FDA) and federal partners released the Food Related Emergency Exercise Boxed (FREE-B) set, a web-based collection of scenarios that will help government regulators, public health organisations and the food industry test their readiness for food-related emergencies. FREE-B is a compilation of five scenarios designed to help test and develop food emergency response plans, protocols and procedures. It will help food and agriculture stakeholders and emergency preparedness planners collaborate better with each other. “Being prepared for any kind of emergency is critical for a rapid and effective response. FREE-B helps people think about their own responsibilities in a time of crisis and how to best work with others involved,” said Michael R Taylor, Deputy Commissioner, Food, US-FDA. The US-FDA worked with experts from the Centers for Disease Control and Prevention (CDC) and the US Department of Agriculture’s Food Safety & Inspection Service and Animal & Plant Health Inspection Service to develop FREE-B.

TECH UPDATES

Krones’ new compact aseptic filler offers solution for the low output range

Ishida’s new weigher may enhance confectionery-making process

Krones has developed compact-sized aseptic filler for midtier companies. Bottlers now have an option for handling even relatively small batches in aseptic mode while retaining viable cost-efficiency. With the PET-Asept D Compact for dry-aseptics, Krones has created an ultra-flexible machine for the low output range. The PET-Asept D Compact is a new, up-to-the-future technology based on a line, which is approved by the US Food and Drug Administration (FDA). It no longer needs any sterile-water UHT system in order to operate: the containers and the isolator are sterilised with gaseous hydrogen peroxide. The machine itself is cleaned using caustic and acid, which means that peracetic acid and foam cleaning products are no longer required on the system. Its small footprint on a minimised floor area is comparable with linear machines. This innovative machine has an output range covering 6,000 to 12,000 containers an hour. It can be installed as a stand-alone line component or monoblocsynchronised with a stretch blowmoulding machine. PET-Asept D Compact

Ishida has introduced ultra-high speed weighing system for confectionery products. The CCW-R-236 weigher is said to handle and mix up to eight different products with a top speed of up to 360 weighments per minute for a single product. Torsten Giese, Marketing Manager, Ishida, said, “All our top range multi-heads are equipped with unique and adapted technology that helps to weigh confectionery at top speed, accuracy and efficiency.” The company’s auto feed control (AFD) system stabilises product delivery via vibrating radial feeders. Both the amplitude and timing of vibration are autoadjusted by the software to optimise the product delivery to each weigh hopper. Its Anti-Floor Vibration (AFV) is said to cancel out much of the vibration from the weigher’s surroundings. A high-speed, five-stage digital filter processes output from the loadcells and is claimed to smooth out fluctuations and external vibrations to consistently produce stable weights. “A tighter pack weight variation means the consumer gets what he or she expects. It also means the pack appearance is consistent as both under- and over-filled bags simply do not look good,” said Giese.

Researchers found alternative to produce gelatine

Non-dairy ice cream manufactured using lupin protein

Researchers from Beijing University of Chemical Technology have reportedly produced a non-animal sourced, ‘human’ version of the gelling agent gelatine. According to researchers, the new method for creating large quantities of fermentation-derived gelatine could, in theory, become a substitute for animal-based gelatine currently used in many food products. The researchers, led by Jinchun Chen from Beijing University, successfully produced the alternative by genetically engineering yeast cells to produce that same version of the gelling agent that humans naturally produce. The current methods of making gelatine, which is widely used as a gelling agent in the food industry, involve the extraction of collagen from animal tissue (skin and bone of bovine or porcine). Animal-sourced gelatine can vary greatly and have severe effects on gel-forming capacity. In addition, it always carry a risk of associated infectious diseases. “On the contrary, production of human gelatine in a microbial expression system may eliminate the aforementioned problems because the size and charge of human gelatine can be easily controlled,” said Chen and his team. They added, “Human-yeast gelatine is more stable than animal-based gelatine, which can have a high variability from batch to batch – meaning the new method may offer greater quality control on the production line.”

A team of German researchers have developed a nondairy ice cream made from purely plant-based ingredients, including lupin proteins. The development could prove to be boon for many suffering from milk or lactose-intolerance who could not consume ice cream. However, the newly developed Lupinesse is made purely from plant based ingredients and contains proteins from the seeds of blue lupin. The researchers from the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany, said that the product is completely free of lactose, gluten, cholesterol and animal proteins & fats. “This non-dairy ice cream is a first-of-its-kind; there has never been a product like this on the market until now. It will certainly meet with wide acceptance,” said Hans Georg Maier, Managing Director, German supermarket EDEKA Suedbayern, which has brought the Lupinesse ice cream to market. The researchers at Fraunhofer worked in partnership with Spanish artisan ice-cream company Helados Alacant and EDEKA Suedbayern. The ice cream is now produced by Helados Alacant, according to recipes devised by Fraunhofer researchers, and is available to consumers in EDEKA outlets.

Modern Food Processing | August 2011

TECH UPDATES

Non-melting chocolate promises sweet success

Sherwood develops chloride analyser with enhanced features

Globally, companies are investing in research to uncover the secret of producing cheap and tasty chocolate that is resistant to melting. In this context, the UK-based Choc-o-Bloc has claimed to have developed world’s first non-melting chocolate. Magic Choc, said to be Choco-Bloc’s answer to Play-Doh, can be poked, prodded, squeezed, shaped and finally eaten without leaving telltale chocolate stains on face & hand, said the company. “We have taken one of the world’s most popular toys – Play-Doh – and turned it into chocolate,” said Choc-oBloc officials. Made with 100 per cent Belgian chocolate at a factory in Northern Ireland, Magic Choc can be moulded and shaped without heating. It is pliable from 20°C and playable up to 37°C. Chocolate usually melts at 33.8°C. A combination of oils within the chocolate prevents melting and keeps the product flexible. Both the product and the production process are patent-protected. Launched recently, the chocolate will be available from outlets such as Toys R Us and independent stores. Choc-o-Bloc reports worldwide buyer interest from Europe, the US and Australia. Ingredients of the chocolate includes glucose syrup, cocoa mass, sugar, cocoa butter, whole milk powder, emulsifier, soya lecithin and natural vanilla flavouring.

The UK-based Sherwood Scientific has developed Model 926 chloride analyser with a redesigned PCB, sealed face-plate and a new backlit LCD display, thus offering accuracy and reliability for food analysis. Model 926 chloride analyser has been recognised by the food industry, independent studies and APHA Standard Methods as an accurate and precise instrument for measuring salt in food products. The latest version of the instrument offers the familiar mode of operation and results format, as well as the same usability and high performance specification, but with the addition of features, which will be welcomed by users. Changes to the PCB have facilitated incorporation of surface mount switches protected by a leak-proof membrane, making for a more rugged instrument and easier cleaning. The new 2.75 inch 60 dpi LCD display has space to give additional on-screen status information, units of measurement and operator prompts, for even simpler operation by new or occasional users. Food manufacturers require a method of rapidly and accurately checking the chloride (NaCl) concentration in foodstuffs, such as snacks, cheese and seasonings, for QA/ QC purposes.

New antibacterial film may prevent E. coli contamination

UK firm’s new food belt guarantees hygiene

Derprosa, a Spanish polypropylene film manufacturer, has developed new antibacterial film designed to combat E. coli in the packaging of fresh fruit, salads and vegetables. According to Derprosa, it ensures that all the bacteria will disappear almost entirely. It also improves the optical appearance of the food, as there would not be any wet drops on the surface. The combination of the antifog and antibacterial properties is a novelty in the market with a high-added value, claimed the company. According to the company officials, “This film comes from the company’s concern for health and food security. After research over two years, both our own R&D and independent laboratories, (we discovered an agent) in plastic, which in contact with the surface of the film, reduces 99.9 per cent of bacterial culture – especially the dangerous E. coli. This helps ensure the health of consumers without losing any of the properties of the product packaging.” Specifically designed to kill E. coli bacteria, the patent-pending technology is marketed as DF 301 Antibacterial Co-extrudate and DF 308 Antibacterial Antifog Co-Extrudate.

Chiorino UK Ltd has developed a food conveyor belt, which increases hygiene during production with a flat, compact design that prevents cracking. Launched in response to the food industry’s growing hygiene demands, the new HP polyurethane food belts have a flat surface which means the equipment can be wiped easily when cleaned. The belt’s compact, homogeneous design is achieved through a production technique called calendaring, which means there are no indentations. A special HP impregnation of the fabric in the driving surface of the belts acts as insulation and further protects against bacterial infiltration. “This means there is a total absence of cracking in the material, and stops the formation of bacterial colonies on the surface of the belts,” said Carl Johnson, Managing Director, Chiorino UK. In addition, the belts do not contain any biocide additives that could migrate from the surface and contaminate products being conveyed, said the company. Available globally, the belts are widely used in the bakery industry for products such as biscuits and cakes. They are also used in beverage and meat production. According to Chiorino, other advantages of the new belt, compared to traditional belts, include excellent resistance to hydrolysis as well as the chemical and mechanical action of washing with hot water & steam.

August 2011 | Modern Food Processing

LEADERS SPEAK

‘India’s vegetable oil consumption is expected to rise faster than domestic production growth’ …observes Dr B V Mehta, Executive Director, The Solvent Extractors’ Association of India. He is associated with Indian vegetable oil industry for more than three decades and has indepth knowledge on oilseed sector and vegetable oil & rice bran processing industry. In conversation with Rakesh Rao, he elaborates on the vegetable oil demand & import scenario in the country and suggests measures to ensure adequate supply in the future.

Oilseed production and its impact on food security

Photo by: Joshua Navalkar

The production of essential food items has failed to keep pace with the increased demand, resulting in pressure on the prices of these products. It is a matter of concern that agriculture sector, on which the livelihood of a majority (nearly 600 million) of people depends, has not been performing well. The annual average growth in agriculture & allied activities has been rather modest at 2.2 per cent over the last ten years. As production growth trails demand, India has become a huge importer of a wide variety of food products including vegetable oils and pulses, and occasionally wheat & even sugar. Under these circumstances, the issue of stagnant oilseed production must be on top of the government agenda; but it does not appear to be so. As per agricultural growth projections made by the Government of India for the period 2008-12, oilseeds output is targeted to increase by 4 per cent a year. Based on the current output of about 27-28 million tonne (MT), this increase translates to about one MT of oilseeds a year, equivalent to about 3,00,000-3,50,000 tonne of oil. In fact, 4 per cent is the targeted growth rate taking into account various operational constraints. There is no guarantee that even this modest growth will be achieved. But considering the rising income and demographic pressures, India’s vegetable oil consumption is expected to rise faster than domestic production growth. This will lead to a continual expansion of import volumes from the present levels. In other words, our import dependence is likely to worsen in the coming years.

Modern Food Processing | August 2011

LEADERS SPEAK

Likely import scenario of vegetable oil and solution to keep import in check India had imported a record quantity of 92 lakh tonne vegetable oil during oil year 2009-10. Looking at the current trend, production of oilseeds and high price of edible oils, import may be reduced by 5-6 lakh tonne compared to previous year and would be in the range of 85-86 lakh tonne. We must raise our production and productivity to curb imports, failing which our import requirement will further increase and will touch 100 lakh tonne, within next five years. Moreover, if prices rise to the level of 2008, India may have to spend nearly ` 50,000 crore for such imports per annum. Is our country ready to spend such huge forex on import of vegetable oil is the question that needs to be answered.

Need to boost edible oil industry India needs to decisively break the sluggishness in production growth. The policy priorities need to be redefined. Agriculture, food and nutrition security should be on the top of the government’s agenda. A country with a large population, a major chunk of which lives below or bordering on the poverty line, cannot afford to compromise its food security, particularly when the non-food use of agricultural products for production of biofuels (biodiesel and ethanol) is increasing at an alarming pace world over. In this scenario, India has to target self-reliance in food items at least to the extent of 80-85 per cent, particularly in edible oils where our self-sufficiency level has declined to a paltry 60 per cent versus 97 per cent in 1992-93. We shall head towards a crisis situation, if we do not gear up now, and put in place policies and investments for increased production of oilseed to meet our growing requirement for edible oils.

Measures to be taken to meet future oilseed demand Some specific suggestions for the policy makers to increase

A country with a large population, a major chunk of which lives below or bordering on the poverty line, cannot afford to compromise its food security, particularly when the non-food use of agricultural products for production of biofuels is increasing at an alarming pace world over. In this scenario, India has to target self-reliance in food items.

production of oilseeds and improve availability of edible oils in the country are as follows: Focus on increasing production and productivity: In all policy initiatives, priority should be given to increasing the productivity of oilseeds. At present, our farm productivity is just 950/970 kg per hectare, which is almost half of world average or onethird of the highest in the world. If we focus on increasing productivity by just 100 kg per hectare every year for the next five years, ie increase from a level of 950 kg to 1,450 kg per hectare, we will be able to meet the growing demand and keep the rising import of vegetable oil in check. Communication of research carried out by institutes: Lot of research is being done at central- & state-level institutes for boosting the production of groundnut, rapeseed, soyabean, castor, etc. But this research is restricted to the institutes and it is not being communicated to farmers. The findings of the research activities should be demonstrated to farmers by organising farmers’ mela, demonstration on the farm, etc. Leverage untapped potential of non-traditional vegetable oil from tree-borne oilseeds (TBOs) & rice bran: There is a vast potential to procure TBOs because of the availability of large forest areas in our country, with different types of oilseed-bearing trees. Presently, this potential is not fully explored and only 5 lakh tonne of TBOs are collected, which enables the production of 1.25 lakh tonne of oil. If proper measures are undertaken, the collection of TBOs can definitely be

increased to 35 lakh tonne, thereby yielding 6 lakh tonne of oil. Similarly, rice bran holds huge potential (of over 14 lakh tonne), while the actual exploitation is 8.5 lakh tonne. By properly centering the focus and resolving the bottlenecks, the production can be increased to 11-12 lakh tonne in next three years and maximum quantity can be made available as direct cooking medium. Encourage oil palm plantation: Today, palm is a rich source of vegetable oil in the world. Palm plantation gives the highest yield of vegetable oil per hectare compared to oilseeds. The Government of India has identified 10 lakh hectares suitable for palm cultivation against which hardly 1,10,000 hectares are under palm cultivation. The area under palm cultivation is not expanding due to various reasons, but one of the critical reasons is that palm has not been declared as ‘plantation crop’ by the state governments. If this is done, it would attract foreign investments and also encourage entrepreneurs to take up oil palm cultivation in a big way that would help bridge the demand-supply gap of edible oil to a great extent in the future. Irrigation facilities: Around 75 per cent of the oilseed crop is grown on rainfed land and adequate irrigation facilities are not available. There is a need to improve irrigation facilities and conserve & utilise rain water for various purposes. If the policy makers seriously implement the above suggestions, we will be able to avert any kind of crisis in this sector. If we fail to act now, we will end up in crisis for edible oils.

August 2011 | Modern Food Processing

ROUNDTABLE

Contract farming is characterised by the â&#x20AC;&#x2DC;large diversityâ&#x20AC;&#x2122; not only with regard to the products contracted, but also in relation to the different ways in which it can be carried out. Therefore, the challenges and opportunities arising from contract farming vary according to the physical, social and market environments. In conversation with industry experts, Avani Jain finds out the real issues faced by stakeholders involved in contract farming, namely the private companies and farmers.

Aneesh Saraiya Consultant - Food & Agriculture, Technopak Advisors Pvt Ltd Some of the innovative farming concepts nurtured in the last decade include contract farming, contact farming, corporate farming & open source intermediation. All these concepts focus on involvement of private buyers with replacement of supply chain intermediaries coupled with a need-based output, with higher realisation towards the producer. The trifocal advantages of contract farming include expected output at pre-fixed prices, removal of intermediaries & associated cost, and per hectare realisation at the farm end. Despite all these underlying benefits, the success rate & penetration of the contract farming concept is limited in India. Some of the major challenges that restrict the farmerfirm arrangement are scale of operations, quality of final

Modern Food Processing | August 2011

produce, assistance provided and legal agreement procedure. There have been instances of farmers refusing to sell to contracting firms when market prices exceed the contract price, and of firms refusing to purchase contracted quantities or pay contracted prices due to market conditions. As of now, there are no set guidelines and on-ground regulations for contract farming in India. As the involved parties, farmers & the buying firms prefer to adopt seasonor quantity-specific deals on mutual trust. The road ahead can be increased participation and involvement of private firms. Some of the key initiatives that buying firms should undertake include a basic price support mechanism that ensures costs are covered; efficient extension services that provide information about possible crops, new inputs and their implications; new agricultural practices relevant for the particular area; and the availability of reliable & assured credit at reasonable rates of interest. These combinations can increase the penetration and acceptance of contract farming in India and provide a win-win situation for farmers & purchasers.

ROUNDTABLE

Dr A K Srivastava Director & Vice Chancellor, National Dairy Research Institute Contract farming helps farmers, especially small farmers, by offering them economy of scale, machinery & equipment, assured market, credit support and better returns at reduced risk. To the marketing firm, contract farming offers the opportunity to get the desired goods without entering into production. This farming concept offers a platform for large-scale participation of private sector in agriculture. However, contract farming in India is still at a primitive stage and suffers from a number of problems, which need urgent redressal. The farmers, being small and unorganised, are not immune from being exploited by the more

Balram Singh Yadav Managing Director, Godrej Agrovet Ltd Operationally, contract farming can be seen as a successful model in several segments such as poultry, exotic vegetables like gherkin, and even scalable to cover main crops. Though contract farming agreement is a valid legal document, it is difficult to enforce them strictly on the farmers. Most of the contract farming systems in the country have taken time to evolve into mutually beneficial arrangements rather than legally binding agreements. It is largely based on relationships, which the companies build over several years. This concept is beneficial to companies as they need not invest in real estate; and there is more control on production & quality of output.

Dr G V Ramanjaneyulu Executive Director, Centre for Sustainable Agriculture Contract farming is essentially an agreement between unequal parties â&#x20AC;&#x201C; companies, government bodies or individual entrepreneurs on the one hand, and economically weaker, socially unorganised farmers on the other. In case of breach of agreement from the companyâ&#x20AC;&#x2122;s side, particularly when there are price declines, farmers are always at loss. In several studies done in Andhra Pradesh and Karnataka, it was found that the contracting companies escape when there is price drop and do not help farmers. And often in the name of quality management, companies tend to reject the produce.

powerful business partners. The long-term mutual trust and commitment between the two partners constitute the key for the success of contract farming. Evolving effective policies and conflict redressal mechanisms, linking contract farmers with banks for credit support, creating in-built training mechanisms, facilitating effective dialogue and problem-sharing between partners, ensuring equitable distribution of the profits, etc can be steps in the right direction.

In case the price of output is pre-fixed, the company escapes cost variations. As for farmers, they can gain access to new technologies; learn about best practices as well as benefit from continuous training provided by companies. Moreover, in agricultural commodities, the risk of price fluctuation is not there for farmers. Also, the income stream of farmers is assured. In most cases, contract farming ensures capacity utilisation.

A robust dispute settlement system is essential before initiating contract farming. It would be helpful to have a tripartite agreement with government as a party. On the positive side, contract farming can ensure a market for the farmers. Today, in the highly uncertain markets, any kind of assurance in terms of price and volume of purchase can help farmers to sustain their farming.

August 2011 | Modern Food Processing

ROUNDTABLE

K S Narayanan Managing Director, McCain Foods India In our country, by and large, the trend has been that the farmers stand to gain from contractual agreement, because it provides them with lower transactional costs, assured market and better risk allocation. On the other side, contracting firms also have the benefit of guaranteed supplies, reasonable control over quality and other specifications. However, in reality, there are certain problems that emerge in farm contracting, often resulting in losses for both farmers as well as contractors/firms.

Mukesh Gupta Director, Morarka Group As on today, the number of experiments being carried out and completed on contract farming in India has been very few. In majority cases, the outcome has not been satisfactory. The dissatisfaction has been on both sides, sometimes more to the private companies and at times to the farmers. On closer scrutiny, it has been observed that in most cases, the mutual respect for fair and reasonable gains for both parties has been missing in the deal. For contract farming to work

Piruz Khambatta Chairman and Managing Director, Rasna International When it comes to contract farming, there are a lot of challenges, right from getting processable variety of agri-produce to logistics, ie getting them to the

Modern Food Processing | August 2011

First, despite the regulatory norms, contract agreements are often verbal or informal in nature, based on mutual trust, and even written contracts often do not provide the legal protection in India as compared to other countries. Moreover, lack of enforceability of contractual provisions can also result in breach of trust by either of the parties. Second, due to the nature of its business, a contracting party such as an agri-business firm may require farmers with medium to large land holdings owing to their technical knowhow, risk-taking ability, less dependence on contracting party for financial help and economies of scale. This is often seen as discriminatory by small farmers with land holdings of less than 2.5 hectare. These contracting agreements have also been criticised for favouring large farmers, while exploiting the low bargaining power of small farmers.

in India, the government has framed rules and enacted laws, which are mostly with the assumption that private companies will exploit farmers. But now even the farmers are exploiting companies. While the stated objective for private companies is assured supply and for the farmer it is assured market, the implied assumption is that it will happen on reasonable and fair terms for both. The problem starts when externalities distort the original context. Price fluctuations, quality variance and quantity changes from the time when the contracts are signed versus when the crop is ready are some of the root causes of the problem. The only way though which contract farming can be successful is through inclusion of acceptable exit clauses for both the parties in the contract itself.

factories in a short time. Also, regulations are too outdated and counterproductive for the development of contract farming. However, the fact remains that if contract farming is done in a proper manner with the support of government, then it can change the face of rural India, as it will definitely make farmers more prosperous. I believe that the proactive policy of the government towards contract farming will surely encourage the industry to work with government and farmers, leading to massive contract farming in the times to come.

FACILITY VISIT

Rittal India

Pioneering technology for reliable solutions Complementing the ubiquitous requirement of food safety by the industry and consumers, Rittal India comes forward as a solution provider. Its Bengaluru facility designs and customises products & processes to suit the needs of the food industry.

Mahua Roy

afety has acquired a position of prime importance in the food industry. Right from the most basic level, intense scrutiny is maintained to assure a safe end-product to the retail shelf and the consumer. The entire length and breadth of the industry is working in tandem with the food machinery sector to help achieve this goal. Offering its expertise in this area is Rittal, which

The Indian operations Rittal commenced Indian operations in November 1997. Prior to that, the market was developed through the import of Rittal products from Germany, since 1995. The Bengaluru facility spans over 15,250 square metre, spread over a 12-acre plot. It is equipped with state-of-the-art technology and employs around 650 employees. The total output from this facility is 1,00,000 free standing enclosures and 2,00,000 small boxes annually. It is a manufacturing hub, which caters to the South Asian, Middle Eastern and few African regions.

Modern Food Processing | August 2011

is headquartered in Herborn, Germany. Rittal is one of the top system suppliers worldwide for industrial enclosures, electronic packaging, climate control systems, power distribution, IT and communication systems.

Commitment towards food safety Due to increasing globalisation, and growing trade ties, the food industry has to adhere to the strict guidelines issued by various food safety agencies across the world. â&#x20AC;&#x153;The food industry has specific requirements, all of which point towards maintenance of high level of hygiene, thus ensuring complete food safety. Thus, we have introduced our Hygiene Design range to equip the food processing industry,â&#x20AC;? says Ajay Bhargava, Managing Director, Rittal India. The Hygiene Design range of products warrants less maintenance. These enclosures come fitted with a blue silicone seal, which is clearly distinguishable from food and dirt with its blue colour. It also leads to reducing

FACILITY VISIT

the amount of cleaning required, thus enhancing productivity substantially. Most importantly, with better quality enclosures, the risk of contamination is reduced. “Looking at the rising demand for food safety products across the food industry, we decided to offer solutions at the shop-floor level. With these enclosures, one is completely assured of prevention of cross-contamination from personnel handling control components housed in the enclosures,” says Prasanna Kumar, Deputy General Manager - Production, Rittal India.

Efficient manufacturing standards The Bengaluru facility of Rittal India is equipped with modern machinery like 9-folded roll-forming machine, trumpf punching, darely shearing & LVD bending machines with true laser to make bend easy, hydraulic presses for mass production of small boxes, material

We follow a three-fold strategy towards continuous improvement, the people-process-material strategy. We encourage discipline and work ethics. This is the most basic principle. Once that is taken care of, all other efforts towards productivity enhancement are streamlined.

Ajay Bhargava Managing Director handling robots to increase efficiency & thru put of cell etc. Also, the latest versions of Pro E, Wicam PN4000 and Auto CAD software are employed for the designing and programming of the enclosures. These tools assist Rittal in accomplishing its objectives towards refined production standards. “Our inherent focus is always on quality. Maintaining the highest levels of quality by streamlining and improvising on our manufacturing processes, we output around 300 large and 600 small enclosures per day,” says Bhargava.

Much stress is laid on proper effluent treatment and waste disposal. “We have a plant to handle waste management and effluent treatment. Also, we lay much stress on waste minimisation as well. Our processes are designed and evaluated frequently in order to optimise use of raw materials,” adds Kumar.

Nanoceramic coating plant To offer superior products consistently, Rittal recently commissioned a

August 2011 | Modern Food Processing

FACILITY VISIT

Looking at the rising demand for food safety products across the food industry, we decided to offer solutions at the shop-floor level. With these enclosures, one is completely assured of prevention of cross-contamination from personnel handling control components housed in the enclosures.

Prasanna Kumar Deputy General Manager - Production The shopfloor

Fabrication in process

state-of-the-art paint plant at the Bengaluru facility. As a result, the enclosures have enhanced corrosion protection and thus, value retention. The entire process is fully automated. It is designed for energy-efficient and low effluent causing operations, with maximum recycling of chemicals used. Also, the nanoceramic coating, which replaced the previous iron-phosphating process, makes the most of nanotechnology to provide for optimum final coating adhesion. “We commissioned the revolutionary paint plant at our facility nearly two years back. This is one of our major investments towards promising better products to the industry. The electrophoretic dip coat process is somewhat similar to the standards of the automotive industry,” adds Bhargava.

Hygiene Design range

Profiling line

Material handling robot

Modern Food Processing | August 2011

Moreover, keeping in mind the growing emphasis on sustainability, this process makes the products ecologically compatible, ie free from phosphates, solvents and toxic heavy metals. Taking advantage of a genuine innovation in the field of surface engineering, this technology is an ideal solution for priming of metal surfaces, permitting even coatings and improved corrosion protection. With this new plant, Rittal India now has a surface treatment and coating process exactly identical to all other Rittal plants worldwide.

Best practices As a reputed name in the industry since many years, Rittal India adheres to certain practices to maintain that position. Bhargava elaborated, “We follow a three-fold strategy towards continuous improvement, the people-processmaterial strategy. We encourage discipline and work ethics. This is the most basic principle. Once that is taken care of, all other efforts towards productivity enhancement are streamlined. Next, we undertake continuous review and reassessment of existing production standards to evaluate where we stand and if we need to improvise. We study our processes and redesign them, if needed to remove bottlenecks. And lastly, by localising the sourcing, we attain much enhanced productivity.” Rittal India has struck the right chord with food processors offering customised solutions with optimised processes. Giving prime importance to food safety has made it a reliable choice by processors. (Photo by: Shrikanth S Y)

SECTOR WATCH

Food safety is a feature that cannot be precisely quantified, but overlooking it even slightly can prove to be extremely fateful. Strategies are being developed and improvised globally to offer the safest food to the consumer, with ‘no conditions applied’. Photo by: Joshua Navalkar; Assisted by: Saloni Agarwal

Mahua Roy

he renowned Murphy’s Law – ‘If something can go wrong, it will’ – has empowered the world to think beyond the ubiquitous ‘what if’. Same goes with the food industry, which cannot treat a one-in-amillion occurrence with disregard. Because even the most minute level of negligence towards a single occurrence can end up costing a life. In these days, with the globalisation of food supply trade, and also the advent of the informed consumer, food safety has achieved a spot of utmost importance. The consumer of today demands a clearer and more regular communication of food safety standards. “Food products are the single-largest component of private consumption expenditure,

Modern Food Processing | August 2011

accounting for as much as 49 per cent of the total spending. Furthermore, the upward mobility of income classes and increasing need for convenience & hygiene is driving the demand for processed foods. Processed food may lead to genetically-modified products and rise in human allergens. Consumer awareness on food safety is increasing. Hence, consumers are looking for safe and healthy food,” says Rajesh Saigal, Managing Director, Intertek India. The focus on safety is propelling the growth of the food safety testing products market the world over.

‘Testing’ times Pathogen testing constitutes the largest segment in the global food safety testing market. By 2015, the worldwide market for pathogen testing products is projected to register a CAGR of 4.2

SECTOR WATCH

per cent. The fastest growing segment is the category of genetically-modified organism (GMO) testing products. As per the Freedonia Group research, from a product perspective, advances in disinfectants and sanitisers, disinfection equipment and diagnostic products will be the primary growth drivers, accounting for more than 80 per cent of food safety product demand in food processing plants between 2009 and 2014. The food processing market dominates food safety product demand, representing 70 per cent of the total in 2009. Within the food processing plant market, the largest share of demand stems from the meat industry. Raw meat is easily contaminated during slaughter and subsequent processing, necessitating extensive food safety measures. Poultry, eggs and seafood face similar issues, compounded by the high volume of individual items that are processed. Thus, products that are customised for this segment are bound to lead to higher volumes of sales.

Technologies complementing food safety Growing demand from the Food & Beverage (F&B) industry is prompting the development of advanced disinfection and diagnostic products. These products tend to go hand-in-hand, as diagnostic products are often used to verify that disinfection products are being used appropriately. Newer technologies, such as ultraviolet and ozone equipment, are becoming increasingly popular. The fastest growth (albeit from a small base) will be witnessed in the area of smart labels and tags, which are important for ensuring product traceability. Biotechnology is also paving way for research, fuelling demand for better food safety strategies. â&#x20AC;&#x153;New technologies, such as genetic engineering, irradiation of food and modified atmosphere packaging, can be used to increase agricultural production, extend shelflife or make food safer. Their potential benefit for public health is huge: for

The upward mobility of income classes and increasing need for convenience & hygiene is driving the demand for processed foods. Processed food may lead to genetically-modified products and rise in human allergens. Consumer awareness on food safety is increasing.

Rajesh Saigal Managing Director, Intertek India example, genetic engineering of plants has the potential to increase the nutrient content of foods, decrease their allergenicity and improve the efficiency of food production,â&#x20AC;? says Deepak Kumar, Division Manager, Food Safety Business, 3M India.

Reasons for food safety products demand R More R

R R R R R

stringent food safety regulations Growth in F&B production, and expansion of the food service industry Recent food-borne illness outbreaks Growing incidence of product recalls Increased R&D towards identification of microbial pathogens Emergence of rapid-identification microbial tests/kits Emphasis on high-end technology and speed

Futuristic technologies are also being widely accepted by the food industry, closely following the pharma sector. Advanced testing devices, with innovative biochip and microchip technologies, are being used, owing

to their ability to detect the presence of new pathogen varieties in food particles. Biochips effectively detect the presence of food-borne pathogens such as Listeria, Staphylococcus aureus, Salmonella, E. coli, and others by imprinting different DNA molecules and antibodies on the same chip.

Acing traceability A well-equipped food traceability strategy enables to monitor most critical issues related to food safety and also paves the way for a robust product recall system. Technologies aiding the progress of traceability systems are being integrated into the standard operating procedures of most food processing companies. Now one needs to think beyond ISO 9001 and ISO 15001, with the advent of ISO 22005. â&#x20AC;&#x153;ISO 22005 is the guidance standard for system design & implementation of traceability in food & feed chain. Many reputed software & security firms are now offering traceability solutions based on 2D & 3D barcode and radio frequency identification (RFID). Also, the increased international food safety regulations for quality and traceability are driving

Food safety is not the sole responsibility of public authorities. The food industry is also responsible for ensuring a safe supply of food to the consumer. The QA/QC labs should include both microbiological and chemical labs to check the presence of harmful bacteria and chemicals.

Deepak Kumar Division Manager, Food Safety Business, 3M India

August 2011 | Modern Food Processing

SECTOR WATCH

Consumer product and retail industries lose about 3.5 per cent of their sales, due to supply chain inefficiencies. ISO 22005 is the guidance standard for system design and implementation of traceability in food chain. Many reputed software firms are now offering traceability solutions based on 2D & 3D barcode and RFID.

Pankaj Jaiminy Assistant VP - South Asia (Food & Agri Services), TUV SUD food producers worldwide to provide more detail on products,” says Pankaj Jaiminy, Assistant Vice President - South Asia, (Food & Agri Services) -Testing, Certification & Inspection, TUV SUD. Such systems assist in minimising inherent inefficiencies in the supply chain, thereby optimising procedures. “Consumer product and retail industries lose about $ 40 billion annually, or 3.5 per cent of their sales, due to supply chain inefficiencies. The traceability solution’s real-time visibility into the food supply chain from farm to fork enables food suppliers to pinpoint potentially unsafe products at the batch level and remove them ‘surgically’ from the shelves, thus avoiding the need for costly and wasteful wholesale food recalls,” Jaiminy adds.

Robust product recall strategy A superior traceability harmonises a smooth

system product

recall strategy. Risk management is unfortunately an imperfect science. No matter how careful manufacturers are, even a probability of one-in-a-million mishap will, by definition, occur on an average of one-in-a-million times! As Jaiminy advises, “Do not let a crisis manage your company, design a recall strategy and build a team that can successfully manage product recall. Having a robust product recall plan is part of good corporate governance. A product can be recalled at three levels: wholesale, retail, individual consumer, or combinations of any two or three levels. After assessing the product distribution in the marketplace, the manufacturer should determine the level of product recalls. Determination of the level of recall is dependent on how far the product has penetrated the market from the manufacturing site.” It should be noted that, ultimately, food safety is established at the retail shelf

By application

By product 3.7%

3.7%

7.7% 13.0%

2.0%

20.7% 37.2%

7.6% 12.1% 13.0%

15.9% 49.4% 13.9%

Meat Dairy products Beverages Processed food Poultry & eggs Seafood Fresh prepared food Other

Diagnostics Smart labels & tags Software & tracking Other Disinfection Source: The Freedonia Group, Inc

Figure 1: Global food processing plant market for food safety products, 2009 ($ 1.5 billion)

Modern Food Processing | August 2011

Total recall A robust product recall strategy should include: R Notification/communication mechanism to stop distribution and sale of product (email/press release/advertisement/notice) R Effective and efficient removal of potentially unsafe product from marketplace (buy back/product replacement/recall) R Isolation and safe storage of recovered product R Disposal of product or return of product to market R Availability of resources for remedial action R Periodic mock recalls evaluating the efficiency of recall process R Dedicated food recall team in every company, which is trained in crisis management & product recall process R A ‘post-mortem’ investigating the cause of the untoward incident and preventing the event from reoccuring Source: Pankaj Jaiminy, TUV SUD

and not at the manufacturing unit. The level of safety of the food needs to be consistent as the food travels through various levels of the supply chain.

Independent food-safety lab Rising food safety concerns have necessitated the formation of an independent food safety laboratory for the food processing companies, over and above the QA/QC labs. “Food safety is not the sole responsibility of public authorities. The food industry is also responsible for ensuring a safe supply of food to the consumer. The QA/QC labs should include both microbiological and chemical labs to check the presence of harmful bacteria and chemicals,” says Kumar. This, in tandem with R&D efforts to identify and develop mechanisms to detect pathogens/trace metals/ toxins is contributing towards a holistic approach for maintaining food safety.

QUALITY MANTRA

Improving supply chain

o strategy

A 360

for QUALITY

Food safety has become a thrust area, with an alarming rise in food-borne illnesses and related deaths the world over. But how do food producers and suppliers get to the bottom of food safety issues? Many deploy several types of equipment and systems to improve hygiene. So where are they going wrong and what more needs to be done? Read on…

Niranjan Nadkarni

n recent years, the number of food-borne disease outbreaks reported around the world has increased at an alarming rate. Today, it stands at a worrying 1.5 billion cases per year, resulting in approximately 3 million deaths, and countless food producers & suppliers with reputations and bottom lines in tatters. In US, the third-largest populous country in the world where food supply is considered among the safest, the Federal government estimates that there are about 48 million cases of food-borne illnesses annually – the equivalent of sickening 1 in 6 Americans every year. And each year, these illnesses result in an estimated 1,28,000 hospitalisations and 3,000 deaths. Although no such official figures are available for India, it would be anyone’s guess that the situation could be no better.

Safety check Food safety has subsequently been thrust into the global spotlight, nowhere more so than in Asia against the backdrop of recent disastrous nuclear radiation leak in Japan and

Modern Food Processing | August 2011

the subsequent measures by India to check for radioactive contamination in the supply chain of food imports from Japan. Even though India has not banned food imports from Japan, The Food Safety and Standards Authority of India (FSSAI) has granted accreditation to three labs to test food articles imported from the country for radioactive contamination. Subsequently, the regulatory vigilance in quality control has skyrocketed, highlighting the necessity for immediate meaningful action. Food hazards can happen for an incalculable number of reasons at any point in the food supply chain, which typically includes eight elements: menu specification, purchasing, goods receipt, storage, thawing, preparation, cooking and serving. One imperative preventive action is the implementation of a food safety management system that is structured according to internationally recognised food safety standards such as ISO 22000 and Hazard Analysis Critical Control Points (HACCP). Such systems provide the first level of defence against the vast majority of contamination risks that may occur at the food storage, handling or preparation stage. Certification by an independent third

QUALITY MANTRAS

party that demonstrates compliance to international food safety standards also affords better transparency across an organisation’s food preparation value chain, and can enhance customer confidence in its products & services. Food safety management systems, however, can only take protection so far. So how do food producers and suppliers shore up their defences to the umpteenth degree? There is one seemingly simple yet pertinent issue in the industry, which is too often overlooked – the human factor.

Behavioural bottlenecks A recent study from North Carolina State University was aimed at finding out how closely food handlers comply with food safety guidelines in commercial kitchens. In order to get first-hand data on related practices, researchers placed small video cameras in inconspicuous areas around eight kitchens that volunteered to participate in the study. The results were staggering. Unlike previous studies on the subject, which based findings on inspection results and self-reporting by food handlers, this research found that cross-contamination errors are rife in the modern kitchen – far more than management or even the food handlers themselves would ever imagine. To be more precise, the study found approximately one cross-contamination event per food handler per hour. This means that the average kitchen worker committed eight cross-contamination errors that have the potential to lead to severe illnesses in the course of just one eight-hour shift. The findings of this research are not only significant, but ones that must be recognised and responded to by the food industry as a whole.

Help them to help you Improving the behaviour of food handlers in the supply chain can be undertaken in many ways. First and foremost, food producers and suppliers must make sure that anyone that

handles food products is well-equipped with knowledge of best practices, including personnel hygiene, washing & sanitisation of equipment, utensils & surfaces that come into contact with food as well as the food preparation areas, and an understanding of the consequences of malpractice. Customised training that is tailored for individual companies and their employees, which takes into account the unique risk context they operate under, is the best means of achieving this. At the individual level, basic food safety training for all new staff after employment and annual refresher courses for food handlers are essential. In addition, international food safety

It is essential to instill trust and a sense of collegiality among the workforce, apart from encouraging staff to work in teams & incentivising good behaviour. standard awareness training, eg HACCP, for identified staff managing critical and control points provide another level of safeguard. At a broader level, health and infection control of food handlers must be conducted regularly as it covers the provision of medical examinations on employment and renewal of health certificates. Regular microbiological tests and clear sickness policies must also underpin an approach of constant vigilance and alertness. For training to be effective, however, food handlers must apply what they have learnt as a matter of routine; and constant visual observation (by supervisors & peers) reinforces the adherence to proper sanitation and hygienic practices. Imparting knowledge to the workforce is a critical component for improving food safety, but by no means the only component.

Encouraging good behaviour Food producers and suppliers must provide their workforce with an environment that enables good behaviour to flourish within the constraints of their working day. During peak hours, when the kitchen is busy, often the workers do not comply with hand-washing guidelines, and hence there is an increase in cross-contamination. This might sound obvious but it highlights the critical importance of good management and sound internal resourcing. Without these, organisations are discouraging their staff from carrying out imperative procedures. The physical environment is also paramount to minimising the risk of food-borne illnesses. Tools such as hand sanitiser units must be placed in convenient and easily accessible areas in the kitchen. Last but not the least, it is essential to instill trust and a sense of collegiality among the workforce, apart from encouraging staff to work in teams & incentivising good behaviour. This philosophy will also encourage food handlers to offer support and suggestions to management for improving safety, quality and hygiene. Such suggestions are invaluable as it is the handlers who fully understand the barriers that inhibit their ability to fully safeguard the supply chain, company and customers from disaster. Simply put, they are as valuable an asset as the food itself. Looking after them and enhancing their ability to perform must, therefore, be of utmost priority. Niranjan Nadkarni is the CEO at TUV SUD South Asia, one of the world’s leading providers of integrated testing, inspection and certification services to the food industry. He is a member of the Board of Management for TUV SUD South Asia, and the Chairman of the Board of Management for TUV SUD Bangladesh. For details, contact Avijit Chakrovorty on email: avijit.chakrovorty@tuv-sud.in

August 2011 | Modern Food Processing

INDUSTRY UPDATE

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N I T e A r IVecu E e ag

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s a w

a gr

Ta s R L U

o Fo

U T

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In a sad state of affairs, in India a large amount of foodgrains gets wasted mainly due to insufficient storage facilities and distribution infrastructure in the major grain-producing areas. However, this scenario can be altered through decentralisation of the current food production model, improvement of market channel & storage mechanism, and introduction of sophisticated technology.

Prasenjit Chakraborty

he Prime Minister, Dr Manmohan Singh, recently announced that the country has achieved a record foodgrain production of 241 million tonne (MT) in 2010-11 crop year. He also stressed on ushering in a second ‘Green Revolution’ to meet the mounting future domestic foodgrain demand. According to Dr Singh, “Production of major crops has been at record levels in the year just gone by. An estimated total production of 241 MT in FY11 was achieved because of record production of wheat, maize and pulses. Oilseed production also set a new record.” The estimated 241 MT foodgrain production is higher by 5 MT as announced by the Agriculture Ministry in its third estimate, and is also higher by 23 MT as compared to previous crop year 2009-10. It is certainly good news for the country. But what about the storage infrastructure? Going

Modern Food Processing | August 2011

by the past instances, does the record foodgrain production also mean more wastage this year? These questions need to be answered.

Impact on economy An important element of the Public Distribution System (PDS) is the efficient storage and transfer of foodgrains from farm to market. Practically, this is a difficult process, given that the supply mechanism lies in the unorganised sector. Therefore, cartelisation and price manipulation are common problems. In India usually goods are stored in godowns, which do not offer adequate storage and preservation infrastructure resulting in spoilage of perishable commodities such as foodgrains. “The Food Corporation of India (FCI) has storage space of only 62 MT, wherein it stores 65 MT foodgrains approximately. Clearly, storage is an issue and if there is good rainfall resulting in bumper harvests, this problem will magnify manifold,” points out Anis Chakravarty, Director, Deloitte,

INDUSTRY UPDATE

Haskins & Sells. An immediate impact on the economy is foodgrain wastage, resulting in loss of income. Besides, inefficient supply mechanisms tend to drive prices up, thereby fuelling inflationary pressures. A country like India, where around 41.6 per cent of the total population falls below the international poverty line, cannot afford to let its foodgrain go waste. But it is indeed ironical and extremely unfortunate that there is a lack of enough grain storage and distribution infrastructure in the major grain-producing areas of the country when an overwhelming majority of the population is wallowing in extreme poverty, famine and hunger. To top it, food prices are skyrocketing, owing to shortage of food supplies. Moreover, due to poor storage and handling, whatever grain is reaching the poorer sections of the society is also of extremely low quality. “Then there are private traders who try to increase the prices of food in the absence of good quality foodgrains. Estimated losses of foodgrains, according to the Ministry of Food and Civil Supplies, are about 10 per cent of the total production, or about 20 MT a year, about as much as what Australia produces,” laments Rakesh Bharti Mittal, Chairman, CII National Council on Agriculture.

Addressing the issues It is imperative to decentralise the food production model in the country to reduce the transportation cost of foodgrains and the need for storing them for long by spreading food cultivation uniformly across the country. It is also essential to avoid the regional concentration in procurement of grain. “Proportion of marketed surplus procured by official agencies across states varies from below 2 per cent to more than 85 per cent. There are states like Odisha, Bihar, Madhya Pradesh, North-Eastern region, etc, which face food deficit at aggregate state level, but several growth pockets have emerged in these

Infrastructure improvements and efficient ways to manage the production-price linkages need to be taken up with vigour. The right solution would be to use a mix of technology (to improve storage) and economic methodologies (to improve supply and transmission) for addressing this issue.

Anis Chakravarty Director, Deloitte, Haskins & Sells states having surplus foodgrains that are available for procurement,” points out Mittal. These pockets are in the first stage of another ‘Green Revolution’ and agricultural development, and the need is for private trade & market institutions to be in place to provide incentives for encouraging adoption of new technology, and thereby result in output growth. Also, appropriate government procurement and storage facilities must be created in these pockets. There is urgency for revamping the cropping patterns as well. An important change is to shift the focus from growing water-intensive crops in the rain-fed areas of the country to the water abundant regions of NorthEast India, which have the potential of becoming the food bowl of India.

Storage mechanism The farm-to-market channel can be considerably improved. And if this happens, it will allow efficient movement of commodities to market with minimal transactional costs. First, one way to do this would be to bring the entire process under the organised sector. FDI in retail will assist

in this task. Second, the entire storage mechanism may be improved upon through use of technology. Currently, a number of godowns are relics of the past with inadequate infrastructure hampering the storage efficiency. Often, leaking warehouses compound the problem, wherein commodities are left to the mercy of the weather. Phased introduction of technology in improving the storage mechanism will go a long way in addressing this issue. Third, cutting the middle channels, thereby eliminating the unorganised element in the supply chain will help in resolving this issue. “Even without FDI in retail, if mechanisms can be derived, which provide an environment to the farmer for directly bringing products to market, the intermediate inefficiencies may be rooted out,” points out Chakravarty. At this point of time, India needs new and sufficient storage facilities to address the problem. According to Mittal, the government has already approved the construction of 13 lakh tonne of storage capacity to tackle this problem. “But it needs to be seen whether the plan gets materialised. India has more than enough foodgrains

Proportion of marketed surplus procured by official agencies across states varies from below 2 per cent to more than 85 per cent. States like Odisha, Madhya Pradesh, etc face food deficit at aggregate state level, but several growth pockets have emerged in these states having surplus foodgrains that are available for procurement.

Rakesh Bharti Mittal Chairman, CII National Council on Agriculture

August 2011 | Modern Food Processing

INDUSTRY UPDATE

Encouraging large, organised sector players and private investments in efficient transportation and storage facilities are essential, given the large capital required for improvement in this area. For instance, including warehousing in priority sector lending can help attract investments.

Prasad Koparkar Head – Industry and Customised Research, CRISIL Research to sustain its billion strong population, if proper procurement and storage mechanism is devised,” he opines. Adding to the woes, the current logistics scenario in the country is equally poor, resulting in loss of foodgrains. “Encouraging large, organised sector players and private investments in efficient transportation and storage facilities are essential, given the large capital required for improvement in this area. For instance, including warehousing in priority sector lending can help attract investments. Investments in the areas of transportation and storage facilities will not only lead to reduction in wastages but also reduction in consumer prices of foodgrains,” explains Prasad Koparkar, Head – Industry and Customised Research, CRISIL Research.

Role of technology The Ministry of Consumer Affairs, Food & Public Distribution has

taken several initiatives to create additional foodgrain storage capacity, which include 152.97 lakh tonne capacity in 19 states through private entrepreneurs and Central & State Warehousing Corporations. Steps have also been taken for construction of godowns in the North-Eastern region at a cost of ` 568.17 crore to stock foodgrains in the region and enable speedy movement of foodgrains from procuring states to distribution centres. “However, we firmly believe that technological interventions are a must to efficiently procure & store foodgrains and to release them as and when required. There is an urgent need to increase the storage space of FCI and state governments,” says Mittal. Besides, the entire handling process of foodgrains, right from receiving at base depots, quality check-up, cleaning and drying,

Shoring up foodgrain supply Challenges abound o

Food prices are skyrocketing owing to shortage of food supplies

Cartelisation and price manipulation are common problems

Estimated losses of foodgrains, according to the Ministry of Food and Civil Supplies, are about 20 MT a year, about as much as what Australia produces

Solution stack o

Decentralisation of the food production model is vital for the country to reduce the transportation cost of foodgrains

Entire handling process of foodgrains, right from receiving at base depots, cleaning and drying, storage & transportation to field depots, should be made fully computerised and automated

Technology can be used to improve the entire storage mechanism, making procurement & storage of foodgrains more efficient

Modern Food Processing | August 2011

storage & transportation to field depots, should be made fully computerised and automated. This would ensure longer life and minimal wastage of foodgrains. The transportation of stored foodgrains should also be through specially designed covered wagons. Apart from this, there is a need for upgraded technology to transport grain in bulk by rail/road, facilities for grain handling in bulk, etc. Sealed storage system in the field can also help in preventing wastage before they are transported to bulk storage facility. The focus should be on protecting grains for longer periods without deterioration due to moisture migration, rodents and so on. These hazards could be avoided through scientific bulk storage method, ie galvanised silo storage system with silo accessories and mechanised handling system for receiving as well as distribution of grain. Doubtless, utilising galvanised silos is an improvement over the existing mechanism. While increasing capacity is also important, it is not sufficient to eliminate the entire problem. “Infrastructure improvements and efficient ways to manage the production-price linkages need to be taken up with vigour. Controlled supplies through intermediate storage channels only compound the problem. Therefore, the right solution would be to use a mix of technology (to improve storage) and economic methodologies (to improve supply and transmission) for addressing this issue,” opines Chakravarty. There have been significant advances in raising foodgrain production levels and building buffer stocks. A number of academic papers have also been written on this subject. However, the use of technology for storage purposes in India is still limited and at a nascent stage. Against this backdrop, efficient implementation will go a long way in addressing the problem.

INDUSTRY INSIGHTS

Meat processing industry

otpourri of rospects

India has demonstrated remarkable growth in the meat processing sector during the past few years. With rapidly growing population and changing lifestyles, the country offers lucrative opportunities to existing players and new entrants alike. However, the sector needs to resolve several roadblocks to attain exponential growth in future.

Shushmul Maheshwari

ndia holds top position in terms of cattle population, constituting about 50 per cent of buffalo and one-sixth of total goat population, globally. Besides, it is the fifth-largest broiler producer in the world, with production of about 2.5 million tonne of broiler meat annually. Although the country boasts of huge supply of meat, its meat processing industry is still at a nascent stage. Presently, about 97 per cent of meat is consumed in the fresh form, while only 3 per cent is processed. However, India is witnessing a sea-change in the scenario with rapid increase in the demand for processed meat today. Rising urbanisation coupled with increasing income levels are inducing demand for processed meat in the country.

Modern Food Processing | August 2011

â&#x20AC;&#x2DC;Processedâ&#x20AC;&#x2122; appeals Meat processing industry comprises animal husbandry and poultry farms, and bulk frozen meat, packaged meat & ready-to-eat processed meat products. According to the Ministry of Food Processing Industries, the processed meat market touched an estimated ` 110 billion during 2010-11 and it is expected to post a CAGR of around 17.6 per cent by 2014-15. Change in consumer eating habits and increasing demand for health, wellness & lifestyle products, along with augmentation in family income are providing stupendous growth opportunities for the meat processing sector. The processed chicken meat has been a rapidly growing segment in this industry during the past three decades, registering a CAGR of over 20 per cent. Further, the annual per capita consumption of eggs and chicken has risen from 10 eggs and 146 gm respectively in the 1970s

INDUSTRY INSIGHTS

to around 44 eggs and 1.8 kg in the current scenario. Factors, such as surge in income and better hygiene awareness led to a decrease in the live bird marketshare, and thus contributed to the growth of processed & packaged meat in the country. It is expected that, the entry of players, such as Godrej Agrovet, Allanasons, Mark International, Vista Processed Foods, and Meatzza Darshan Foods, among others, coupled with aggressive marketing strategies by players will evolve the economics of the Indian meat processing industry. Some of the opportunities for the industry include: Environment-friendly abattoircum-meat processing plants: The latest trend identified in India is to set up large abattoir-cum-meat processing plants with the most advanced technology. About 10 modern state-ofthe-art mechanised abattoir-cum-meat processing plants have already been established and nearly 8 are under construction in several states, mainly for slaughtering buffaloes and sheep. These plants are environment-friendly and have adopted suitable technologies to offer value-added products. Further,

these plants comprise effluent treatment devices, and follow all the Sanitary and Phytosanitary (SPS) measures required by the International Animal Health code of OIE (World Organisation for Animal Health). Investment in modern slaughterhouses: The Indian meat products market is highly price-sensitive and there are growing concerns about hygienic products. Despite the huge untapped market, the sector has not been able to achieve the desired growth due to different marketing mechanisms, failure to provide value-additions, and low investment in processing facilities. So, the sector needs to be modernised to increase profits, besides establishing modern slaughterhouses. These slaughterhouses should not only be used for slaughtering animals, but also to process the products and safely dispose the waste. Currently, India has 3,600 registered slaughterhouses and 25,000 unregistered ones, but there are only 5 or 6 modern slaughterhouses. With such less number of modern slaughterhouses, the country exhibits huge opportunities for market players. However, to modernise slaughterhouses, the country requires an investment of around ` 5,000 crore).

Measures to boost the processed meat market The industry need to consider the following suggestive measures to present an impressive position of India in the global meat processing industry: R Developing a strong back-end support, especially to help reduce wastages R Encouraging investments in automation and product quality R Escalating investments in infrastructure through private sector participation, as the infrastructure bottlenecks across the value chain are restricting the growth of the industry R Safe packaging and barcoding systems to enable unique & universal identification of products, consignments, companies; facilitating efficient goods movement and enabling track & trace across supply chains R Upgradation of slaughterhouses/abattoirs and improvement in working environment of the meat shops so as to maintain hygiene standards in products R Opening of mega food parks to minimise waste and improve value-addition R Broadening tax breaks and concessions to packaging industry players & extending support to industry by granting fiscal incentives for capital investment towards technology upgradation R Setting up of more institutions like National Institute for Food Technology and Entrepreneurship Management and encouraging industry-institution partnerships to inculcate skills required for research, safety and testing

Convenience meat products: Convenience meat products, such as semi-cooked, ready-to-eat, readyto-cook meat food products are becoming popular in metros and urban areas due to their advantage of minimal preparation time. Moreover, many poultry integrators in India are marketing dressed and chilled products, and ready-to-cook & readyto-eat poultry products to institutional and retail customers, creating immense growth opportunities in the market. Quality control & testing: Nowadays, the consumers are paying more attention to quality and hygienic food, thus inducing the government to introduce new quality control and testing techniques. To restructure the industry and enable production of clean and hygienic meat products, the Government of India has launched the National Meat and Poultry Processing Board. The board is raising domestic standards in meat & poultry processing to the international levels; developing uniform & effective meat quality testing systems and improving conditions in the wet-market. Moreover, the board will establish five quality control and analytical laboratories for meat and meat products by July 2012 to meet the domestic & international market standards.

Stumbling blocks Despite the plethora of opportunities in the meat processing sector, it has a long way to go in resolving the challenges that impede the industryâ&#x20AC;&#x2122;s growth momentum. Some of these factors are: Poor & unhygienic infrastructure: The countryâ&#x20AC;&#x2122;s meat processing industry is highly unorganised and most of the production takes place in local slaughterhouses, which lack adequate infrastructure and basic facilities. Due to these limitations, the quality of meat suffers. Highly capital-intensive industry, but poor financing options: As the industry is highly capital-intensive, it requires huge amount of investments.

August 2011 | Modern Food Processing

INDUSTRY INSIGHTS

1,245.46 857.66 716.2

2007-08

2008-09

2009-10

Source: Directorate General of Commercial Intelligence and Statistics

Figure 1: Processed meat exports (million tonne), 2007-08 to 2009-10

However, there is either unavailability of funds or unfavourable terms and conditions for the availability of funds through unorganised sector. As a result, companies fail to expand their plant capacity, and do not use latest technology. Moreover, it becomes a strong entry barrier and restricts several potential players from entering the market. As the number of players is less, the industry will have negligible competition, which will in turn hamper efforts to improve quality standards. Absence of meat safety management systems: India, like many other countries, is facing the problem pertaining to animal diseases, such as, Foot and Mouth disease and mastitis, which are among the most destructive diseases. So, the absence of adequate safety management systems is posing a serious threat to the industry. Limited use of latest technology: The industry makes limited use of new technologies for better processing, preservation and storage of food. Substantial wastages due to spoilage and quality deficiencies are still common. Moreover, high occurrences of meat adulteration, under-utilisation/ improper disposal of slaughterhouse by-products are further affecting the image of the meat sector. Environmental concerns: Too much animal slaughtering might hamper the ecological balance, thus causing a threat to the environment.

Export scenario The countryâ&#x20AC;&#x2122;s processed meat exports are witnessing a negative growth

trend due to quality standards and hygiene concerns. However, due to lean character and nearly organic nature of the Indian processed meat, it is expected that, there will be a huge potential for exports of processed meat in the coming years. Additionally, as the global demand for processed meat is rising at a rapid pace, with intensification of demand in Europe, and fall in Australian meat production, it is believed that Indian meat exporters have plenty in store as far as exporting to developed markets is concerned. Besides, the players can look up to Japan, Malaysia, Indonesia and Singapore for exporting poultry products in the future. To tap the opportunity existing in the export market, the Indian government has taken many initiatives to extend support to the sector. In one such move,

Hygienic slaughtering and proper utilisation of by-products have become significant issues in the Indian meat industry. the government launched a National Meat and Poultry Processing Board in 2009 to oversee the growth, and further promote meat & poultry processing industry in the country. It is also planning to develop modern slaughterhouses to increase profits and modernise the industry. The central excise duty on meat, poultry and fish has also been reduced to just 8 per cent. Recently, India has sent a delegation to the Product Boards Livestock, Meat and Eggs (PVE), Netherlands, for understanding the Dutch processes pertaining to meat and poultry processing.

From fresh to frozen The meat industry has been growing at a tremendous pace over the past few years, but India is still not able to acquire its appropriate share, despite

Modern Food Processing | August 2011

having immense potential in terms of large livestock population. This is mainly due to the fact that Indian consumers prefer buying fresh meat from live bird markets. Although people believe that fresh poultry meat is of better quality, this perception is gradually changing due to increasing hygiene concerns among consumers. According to a research, the traditional poultry dressing facilities at the wholesale or retail level are entirely manual, with no sanitary measures taken for the dressing floor or the workers. As a result, hygienic slaughtering and proper utilisation of by-products have become significant issues in the Indian meat industry. Due to this fact, there is an increased demand for frozen or chilled poultry products from hotels, fast food restaurant chains and some urban consumers. The meat processing sector in India is gradually catching up with some developing countries, such as Brazil and Thailand, which have modernised and expanded their processing sector. The modern poultry processing sector in India comprises over 12 firms, which are mostly operated by poultry integrators located in or near major urban areas. These firms use imported equipment and follow hygienic procedures, including monitoring employee health, water supply, sanitary conditions and refrigeration facilities. All these steps have been taken to improve hygiene in the meat processing industry and help the industry expand further. Shushmul Maheshwari is the Chief Executive of RNCOS E-Services Pvt Ltd, a market research & information analysis company with global presence. He has spent more than 15 years working in the senior management teams of both, Indian and multinational companies. He has gained expertise in research & analysis field and actively participated in various national and international conferences & discussions organised by business & trade-related associations. Email: shushmul@rncos.com

FOOD SAFETY

Storage and transportation

MOVING

towards

ZERO

contamination

Food safety is not restricted to manufacturers and processors alone. It needs to be the collective responsibility of each partner in the food supply chain, be it primary producers or the logistics providers. Hence, post-manufacturing, proper storage and transportation of food products & raw materials hold the key to ultimate food safety.

Subhash Vaidya

he health-conscious consumers worldwide are nowadays particular about the quality of food they buy and consume, be it fresh milk, vegetables, fruits or processed/ready-to-eat foods. It is, therefore, essential to control the food hazards, right from the fresh produce, and raw material to the finished product. The food safety management system is applicable to every organisation in the entire food chain, which comprises crop producers, primary food producers, food manufacturers, transporters, distributors, retailers, etc, till the product reaches the end-consumer.

Critical aspects of storage Food may get contaminated at any stage in the entire food chain. Storage, in general terms, involves storing of incoming raw materials before it is processed, and later storing the finished products either in the factory premises or at distributorsâ&#x20AC;&#x2122;/retailersâ&#x20AC;&#x2122; end. All precautions have to be taken to prevent contamination of food as well as retaining the properties of ingredients. This is because if food products are not stored as per the required specification, they might get spoilt.

Modern Food Processing | August 2011

The raw material godown and finished products storage area should be located away from each other. Normally, there should be uniform flow of products in a factory, be it for processing or storage to avoid crosscontamination. Given below are some ways to ensure food safety. o The design and layout of storage room should permit good food hygiene practices including prevention against cross-contamination during operations o The surface of walls & partitions should be made of impervious materials with no toxic effect on the raw materials or finished goods o Walls & partitions should have a smooth surface and have a relevant height, appropriate to operations o Floor should be constructed in such a way so as to facilitate easy cleaning o Ceiling overhead fixtures should be constructed in such a way so as to minimise dirt accumulation o The storage area should be maintained efficiently to prevent pests o Ensure right temperature and humidity to avoid products from getting spoilt It is recommended that all raw materials should be stored on plastic pallets as per the storage plan. The materials should be given a lot

FOOD SAFETY

number for product traceability. Some of the best practices include: Pest control system: Pest poses a major threat to food safety. Good hygiene practices should be employed to avoid creating an environment conducive to pests. Good sanitation, inspection of incoming materials and monitoring can minimise the likelihood of infestation, and thereby limit the need for pesticides. It is recommended that a suitable pest control programme should be installed. Monitoring health status of workers and cleanliness regime: All employees working in the storage area should be free from infectious diseases, and their health status should be checked regularly. In addition, they must wear clean uniforms/clothes and maintain a clean working environment. FIFO system: First in first out (FIFO) system should be followed, so that the old stock is exhausted first. Utmost care has to be taken, especially of food items, which are not packed or wrapped, such as cakes, pastries, ready-toeat food, during storage. The storage conditions should be such that products are not contaminated on account of physical hazards such as dust and pest among others. Storage of rejected food should be done carefully by way of proper identification, labelling, segregation for disposal or return in order to minimise the risk of contamination. Care at the retailersâ&#x20AC;&#x2122; end: The safety and suitability of food for human consumption does not end at the factory premises. All precautions mentioned above are to be vigorously followed. If the retailer does not store foodstuff as per the instructions given by the manufacturers on label, for instance store ice cream at -20Â°C, it will lead to bacteria growth, thereby changing its texture and taste, besides many other defects, resulting in consumer complaints.

Safe transit Food may become contaminated or reach their destination in a state wherein it may be unsuitable for consumption, unless control measures are taken during transportation. Such situations may occur even when adequate hygiene measures have been taken earlier in the food chain. Proper transportation system should be in place, right from the point of distribution to retailers, which will ensure that food remains safe and suitable for consumption upon delivery. The Code of Hygiene Practice for the transportation of bulk and semi-packed food identifies additional requirements of food hygiene applicable to the Recommended International Code of Practice - General Principles of Food Hygiene (CAC/RCP1-1969, Rev. 3 (1997), which are applicable to the condition of the food transportation unit and loading (right from the point of produce), transportation, in-transit storage, unloading bulk and semi-packed foods to ensure that

August 2011 | Modern Food Processing

FOOD SAFETY

Crop producers/fresh producers

Producer of pesticides/fertilisers

Statutory & regulatory authority

Feed producers

Food chain for production of ingredients and additives

Primary food producers

Food manufacturers

Secondary food manufacturers

Transportation & storage operators Producers of equipment

Wholesalers/distributors

Producers of cleaning & sanitising materials

Retailers, food service operators and caterers

Producer of packaging materials

Consumers

Figure 1: Food safety management system

food remains safe and suitable for human consumption. This code indicates how to implement control measures and ways to verify that these controls have been applied. It also covers: R Food transported from the packaging or processing facility to another or from a process/ distribution facility to another or process/distribution facility to a retail establishment R Food transported from collection points, elevators, storage facility, processing plants/distribution sites or retail market, etc Some of these factors are elaborated below: Food transportation unit: This includes food transportation vehicles or contact receptacles (containers, boxes, bins, bulk tanks) in vehicle, aircraft railcars, trailers and ships & any other transport receptacles in which food in transported. Bulk: This includes unpacked food in direct contact with the contact surface of the food transportation unit and the atmosphere (eg powdered, granulated or liquid such as milk, cream, etc).

Semi-packed food: Semi-packed food that might come in direct contact with the food transportation unit or the atmosphere (eg vegetables and food in crates & bags). Control of food hazard: It is essential to identify and manage hazards during transportation of food. It may be possible that during loading, unloading, hazards may increase due to faulty operation. Several preventive measures need to be taken to minimise the hazards or reduce them to acceptable limits. Normally, hazards happen due to unsuitable construction/ fabricated material, coating, lack of sealing/locking devices, residues of previous commodity, among others. On account of increase or decrease in temperature, undesirable microbes, dust, moisture and other pollutants, physical contamination can occur that will have to be controlled through recommended code of practices. Hygiene control: All precautions have to be taken for personnel hygiene in charge of food transportation. The norms for incoming material requirements, packaging, water quality used, etc are also highlighted in the code of practice.

Modern Food Processing | August 2011

Documentation and records: Suitable control measures can be formulated by operators or receivers to ensure food safety during transportation. Such controls should be communicated in writing. Documentation is an important tool for validation as well as for verifying that principles have been adhered to. Documentation may include food transportation unit number, previous load, if any, temperature, time recording and cleaning certificates, or records. It must be noted that some food transportation units should be used for single use only. By doing so, companies can demonstrate their commitment towards following Hazard Analysis Critical Control Point (HACCP) principles. Training: It is important that the personnel responsible for transportation are well aware of the nature of foods that are being handled/transported, and the possible extra precautionary measures that may be required. Personnel should be adequately trained on food transportation unit inspection procedures for food safety.

The best practices Generally speaking, people from the food industry believe that they are taking adequate care to prevent food safety hazards of biological, physical and chemical nature to ensure that the food they produce are safe for human consumption. However, the food chain is so vast that even if good quality food products are manufactured at the factory level, they may get contaminated during storage and transportation activities. Hence, the aim of the supply chain management system should be to provide safe food to the end-consumer by adhering to the regulatory standards and norms. Subhash Vaidya is a Senior Consultant for food, HACCP & ISO 22000 food safety management system. He is also a Consultant for the dairy industry. Email: dairytech@rediffmail.com

MARKET INSIGHTS

Powdered beverages

TASTE, health and

CONVENIENCE Functionality, taste, refreshment & convenience, the perfect combination appreciated by the consumer of today. The culmination of these four factors – powdered beverages – is thus no doubt garnering higher marketshare by the day.

Powder power in India Soft drink concentrate: (` 300 crore market) Undisputed market leader with about 80 per cent marketshare Has the brand Tang, now being manufactured in India as well Recently launched Fanta Fun Times. It had earlier launched Sunfill in 2001 (withdrawn in 2005) Has the brand Sugar Free D’lite, aimed at diabetics Looking to enter this market under its Lehar brand

Energy-drink concentrate: (` 600 crore) Market leader with Glucon-D (70 per cent marketshare)

Mahua Roy

ffering the consumer exactly what he demands, thereby complementing health & wellness trend of today, is penning the success story for the powdered beverages market. “Over the last decade, emerging trends like health, sports nutrition and wellness drinks & flavoured beverages have influenced the market for powdered beverages. The global powdered soft drink market is worth approximately $ 22-25 billion (2010). This is estimated to increase by 3-5 per cent in 2011 and 2012. With the market players introducing new product lines and innovations, the market for powdered soft drink beverages is set to increase in the coming years,” claims Anand S, Research Director - Technical Insights, Frost & Sullivan.

Has the product Dabur Glucose

The dynamic consumer Markets Boost Glucose (North and West India) and Horlicks Glaxose D (East India) Offers Rasna Glucose D

Modern Food Processing | August 2011

The non-alcoholic beverages market in India was estimated to be around ` 216 billion (` 21,600 crore) in 2008 and is forecast to grow at a CAGR of about 15 per cent during 20092012, according to Companiesandmarkets in

MARKET INSIGHTS

From the consumers’ perception, powdered beverages offer a choice to customer, which RTD does not; in the sense, consumers have a choice of choosing water or any other liquid to mix their beverage. This versatility offered by powdered drinks is a major plus in their favour.

Anand S Research Director - Technical Insights, Frost & Sullivan its recent report ‘Indian non-alcoholic drinks forecast to 2012’. Spanning a market of ` 300 crore in India, and registering a growth rate of 20 per cent, the powdered soft drinks market is riding high on the cornerstones of its ideal product attributes. The reasons behind the growth rate are aplenty. “The choice of the general consumer is changing day by day. In the present scenario, he prefers to have a healthy intake, which comes at a cost-effective rate and is easy to prepare. Consumers perceive powdered soft drink beverages to be more beneficial as compared to other beverages since, apart from being cost-effective and healthy, they come with the convenience tag,” says Piruz Khambatta, CMD, Rasna International.

Marketing communication Over the years, the marketing communication and branding initiatives for this category have changed. From being positioned as a product ideal to quench thirst, nowadays it is being sold as a replenisher of vitamins and minerals along with other essential nutrients. Fortification is, therefore, a major point of capitalisation towards marketing the product. Also, this category is a favourite with children, which leads to a maximum of the creative advertising targeted towards them. “Powdered soft drinks are mostly liked by children and considered suitable for growing children to meet their daily energy requirement. Mothers stay influencers in this product category, which is mostly dominated by low-cost stock keeping units (SKUs). Orange leads the category when it comes to flavour preferences followed closely by mango and lemon,” says Sanjay Chauhan, Marketing Manager, Cargill Flavor Systems, Cargill.

Competition from RTD beverages While ready-to-drink (RTD) beverages still remain a favourite with consumers, there are many factors that make powdered soft drink a clear winner. Its economical

August 2011 | Modern Food Processing

MARKET INSIGHTS

The choice of the general consumer is changing. In the present scenario, he prefers to have a healthy intake, which comes at a cost-effective rate and is easy to prepare. Consumers thus perceive powdered soft drink beverages to be more beneficial.

Piruz Khambatta CMD, Rasna International nature makes it a successful product, as Chauhan elaborates further, “It still remains a preferred choice for lowbudget mocktail parties, marriages and functions where multi-servings are required.” Another major product attribute is its shelf-life and storage convenience, something which is not fulfilled by RTD beverages. “One of the main positives of powdered beverages over RTD is the convenience and ease of storage at room temperature. The availability of single-serve packs and on-the-go sachets are also added advantages for this product,” says Anand. And yes, this category does treat the consumer as the King, as Anand points out, “From the consumers’ perception, powdered beverages offer a choice to customer, which RTD does not; in the sense, consumers have a choice of choosing water or any other liquid to mix their beverage. While manufacturers might not like consumers tinkering with their formulation, the versatility offered by powdered drinks is a major plus in their favour.” Not just for consumers, this category pleases manufacturers and retailers as well. “Powdered soft drink beverages

translate into lower transportation costs for the retailers and lead to use of hard-to-use shelf space in the stores as these products do not require refrigeration,” opines Anand. Voicing similar opinion, Chauhan says, “This leads to better penetration and acceptance in the hard-to-crack rural markets as well. Small SKUs make it easily transportable and can be made available to far flung areas.”

From being positioned as a product ideal to quench thirst, nowadays it is being sold as a replenisher of vitamins and minerals along with other essential nutrients. Ingredient wonders Apart from vitamin and mineral fortifications, newer ingredients are leading to product differentiations in competitive retail shelves, which are acceptable to the consumer of today. Isomaltulose is a hygroscopic carbohydrate with sustained energy

Powdered soft drinks are mostly liked by children and considered suitable to meet their daily energy requirement. This product category is mostly dominated by low-cost SKUs. Orange leads the category when it comes to flavour preferences followed closely by mango and lemon.

Sanjay Chauhan Marketing Manager, Cargill Flavor Systems, Cargill

Modern Food Processing | August 2011

release function, having low effect on blood glucose level. In addition, incorporation of pre/probiotics are being explored by this category. Probiotics are live micro-organisms, improving gut health. Prebiotics are fibres promoting the growth of probiotics. Cargill Flavor Systems’ recent launch Maxen’s - Dryrom technology converts liquid flavours into powders, thus delivering authentic, fresh taste in powdered form. Also, gaining popularity are natural extracts in the form of flavours and nutraceuticals like ginseng, baobab, etc.

Extensive research The food & beverage industry is dynamic in its R&D efforts. Interesting formulations and product innovations are offering a wide range of choice to the consumer. However, there are certain areas, which require attention when it comes to the manufacturing of powdered beverages. “From manufacturers’ perspective, the biggest challenge is the formulation of the powdered drink and the encapsulation technology to achieve maximum amount of bio-availability when consumed,” says Anand. Also, flavour challenges are to be taken into account. “Additionally, fruit flavoured powdered beverages are not completely soluble in cold liquids and often leave a lingering after-taste, which reduces their appeal. The issue of wettability rates and dispersion has to be addressed by the powdered beverages market,” he adds.

The powder power! Armed with positive reviews and repurchases, this category of product is set to quench the thirst and appeal to the consumers with better product launches. But the biggest plus point remains its convenience factor. After all, to the busy consumer of today, what can be more appealing than a product that promises something as simplistic as ‘Just add water’?

TREND ANALYSIS

Dietary supplements

health BOOSTER The

In the age and day of growing health concerns, dietary supplements can play a vital role in ensuring good health. With increasing awareness on the benefits of nutraceuticals, dietary supplements, etc, the market for these is witnessing a boom. Read on…

Akkshay G Mehta

he significance of nutrients received from daily food is often overlooked and at times unknown. But the fact remains that these vital nutrients enable the body to perform various activities ranging from pumping of blood, transmission of impulses to & from the brain, digestion, formation & remodelling of bones, muscular contraction & relaxation, breathing, building of tissues & muscles, and energy generation. The human body is unable to synthesise most vitamins & minerals for itself, and so these must be obtained through diet and other sources. However, modern farming practices, use of pesticides & fertilisers, faulty cooking methods, improper storage & distribution, environmental pollution, etc, affect the quality of nutrients in the food. If the body is not supplied with adequate amount of vital nutrients like vitamins, minerals, trace minerals, enzymes and antioxidants, on a regular basis, the cells & tissues in the body will be adversely affected, thereby posing a serious health concern in the long run. To further complicate the matter, unprecedented levels of toxins & stress pervades today’s modern lifestyle, which results in major health problems. Sedentary work spaces, unhealthy diet (especially junk foods) and increased stress levels deplete the store of nutrients in one’s body, thereby impacting health & wellbeing.

Modern Food Processing | August 2011

While the importance of food for maintaining good health was known for centuries, it was Dr Stephen DeFelice who coined the term ‘nutraceutical’ for the first time in 1989 to describe food or part of food that provides medical or health benefits including prevention and treatment of diseases. Modern food science & research has crossed several milestones since then, and the term nutraceutical has become synonymous to describe dietary supplements, health foods, functional foods, medicinal foods, herbal products & processed foods that offer health benefits. In other words, a dietary supplement, also known as food supplement or nutritional supplement, is a preparation intended to supplement the diet and provide nutrients, such as vitamins, minerals, fibre, fatty/amino acids that may be missing or may not be consumed in sufficient quantity in a person’s diet.

Dietary supplements in demand The global nutraceutical market was estimated at $ 175-200 billion in 2009. Globally, the nutraceutical segment is expected to grow between 10 and 20 per cent per annum, with dietary supplements growing the fastest among all nutraceuticals. The key markets include the US, Europe and Japan. However, new markets are growing aggressively and it is estimated that China can become the largest market in the world in the next five to seven years.

` `

TREND ANALYSIS

The current nutraceutical market in India is pegged at ` 4,400 crore. With an increasing number of consumers becoming health conscious and the rising disposable income, the sales of dietary supplements in India are expected to grow fourfold in the next five years to over ` 17,000 crore. The Indian industry has grown at a compounded annual growth rate (CAGR) of 18 per cent in the last three years. In 2006, the Government of India passed the Food Safety and Standard Act 2006 to integrate and streamline the many regulations covering nutraceuticals, foods & dietary supplements. Food Authority is engaged in developing regulations for nutraceuticals.

Changing market dynamics It is interesting to note that the market for dietary supplements is developing differently the world over. For eg, in the US, dietary supplements containing fish oils, Co-enzyme Q10 (CoQ10), Vitamin D and probiotics are on the rise, whereas in Western Europe, the traditional multivitamins represent a trusted choice. Products used for beautification of the body from within are also on the rise. In terms of distribution, though pharmacies and chemists continue to be the main purchase points, alternative channels like shopping malls, health stores and multilevel network has also been used by several companies successfully. Increased research on functional ingredients and their benefits as well as advanced methods of manufacturing & testing have resulted in better and more effective supplements for specific health conditions. As a result, products containing niche, researched ingredients with proven health benefits are on the rise. Some of these ingredients include: R Omega 3 fatty acids for healthy heart, brain and bone R Prebiotics for proper intestinal functioning R Phytoesterogens for bone health R Lutein, Astaxanthin & Zeaxanthin for healthy vision and prostate cancer

R Dietary & insoluble fibres for breast/

colon cancer, cardiovascular diseases and sugar metabolism R Co-enzyme Q10 for cellular energy R Resveratrol for cardiovascular health With the advent of new segments such as functional foods and cosmeceuticals, the market for supplements containing natural herbs and botanicals are increasingly being preferred by consumers to synthetic medicinal ingredients.

3% 3% 3% 45% 32%

Asia Pacific

N America

W Europe

Latin America

E Europe

Others

Source: Mission Vivacare

Figure 1: Global market for dietary supplements

Challenges in India

Healthy future ahead

With over 40 per cent of the population falling under the â&#x20AC;&#x2DC;undernourished categoryâ&#x20AC;&#x2122;, the latent potential for dietary supplements seems to be immense. However, in reality, it is this very group of people that lack the money to afford dietary supplements. Higher price of dietary supplements when compared to conventional foods is the key challenge

The dietary supplement market in India is poised for a quantum jump due to the following factors: R Affluence: Increased affluence of the Indian population is leading them to spend money on what was earlier seen as a luxury R Affordability: Supplements are now available and a number of them are fairly affordable, driving consumers towards prevention and wellness R Awareness: While increased physician awareness is driving prescription of nutrition supplements, growth in fitness fad, slimming centres and diagnostic centres is helping create demand for dietary supplements in this group of consumers R Accessibility: Emergence of new distribution channels is fuelling accessibility Rising disposable incomes, increasing urbanisation & globalisation, changing demographics and increasing awareness about the benefits of dietary supplements are likely to result in higher growth in this segment in near future.

Higher price of dietary supplements when compared to conventional foods is the key challenge limiting their use in India. limiting their use in India. Also, there is an urgent need for the government to lay down clear-cut rules & guidelines to govern the quality and claim-benefits of such products so that the gullible consumers are not taken for a ride by exaggerated communications. Adequate infrastructure & resources are required by the government to implement the rules and ensure availability of quality products to the needy and at an affordable price. The unique challenges faced by the industry are with regard to regulatory compliance, patenting, pricing, retailing costs, validation of suppliers, availability of quality ingredients, R&D, product differentiation, consumer awareness & education, and false claims by some manufacturers.

Akkshay G Mehta is the Managing Director of Mission Vivacare Ltd - an exporter of nutraceutical products. He is a Chartered Accountant and an MBA from IIM-Ahmedabad. In 1989, he has ventured into international trading, essentially export of agrochemicals. Since 2007, Mehta began focussing on the nutraceuticals business. For details, contact on email: enquiry@missionvivacare.com

August 2011 | Modern Food Processing

CURTAIN RAISER

India Foodex 2011

A knowledge forum for agro-processing India Foodex 2011, to be held in Bengaluru in September, is all set to provide an extensive networking platform to players in the food processing, packaging, technology and allied sectors. Support from various organisations is expected to make the event valuable in terms of business generation, knowledge exchange, etc. A preview…

he food processing industry in India has been witnessing an encouraging growth. The growth is further accelerated on account of the proactive measures taken by the Government of India. Taking due cognisance of the fact, Media Today will be organising India Foodex 2011, which is slated to be held from September 9-11, 2011, at Gayathri Vihar, Palace Ground, Bengaluru. The three-day event will also comprise concurrent shows - GrainTech India and DairyTech India. The exhibition will focus mainly on food products, dairy products, spices, fresh foods, coffee and cocoa, food ingredients, food retailing & technologies, grains and many more. M B Naqvi, CEO, Media Today Group, states, “India Foodex 2011 will be a unique agri-business event, wherein machines from over 16 countries will be on display. The partner country Holland will bring two trade delegations consisting of Dutch agri-food processing & dairy players to explore technical tie-ups and joint ventures/investment opportunities in India. In addition, the event will witness the presence of trade and official delegations from Sri Lanka, Bhutan, Mozambique, Australia and New Zealand.”

Exhibition round-up India Foodex 2011, a three-in-one exhibition, is closely interlinked, forming a composite whole,

Modern Food Processing | August 2011

encompassing the entire food business – from the grower to the consumer. India Foodex will highlight areas like production of good quality food, ready-to-eat products and promotion of marketing for retail outlets in India & abroad. GrainTech India will be devoted to post-harvest management, processing and value-addition to grain and DairyTech India will look at the most important areas where the Indian government is going to make huge investments for increasing dairy productivity and value-addition. The food products to be displayed at the exhibition include basmati & non-basmati rice, spices, pulses, tea, coffee, dry fruits, cereal, wheat, seeds, milled products, meat products, agri-commodities, etc. Similarly, in processed food products category pickles, sauces, jams, confectionery, food drinks, ice cream, biscuits, pulp, squashes, beverages, dairy products, animal & poultry products, cocoa & bakery products, wafers and other processed food products will be exhibited. Exhibitors from India and abroad will participate at the expo. Its last edition saw trade visitors from over 20 countries like The Netherlands, Bahrain, Iran, UAE, the US, Germany, Taiwan, Canada, Malaysia, Singapore, China, Kuwait, Jamaica, Greece, Pakistan, Israel, Uganda, Turkey, Ethiopia, the UK, Spain, Belgium and Japan.

CURTAIN RAISER

Glimpses of last edition of India Foodex

Several conferences will be organised during the event. Major associations that are involved in producing and marketing of quality food products, both for the domestic and global markets, will be associated with these conferences. The supporting organisations for the event include Indian Institute of Crop Processing Technology, Food Processing & Packaging Machinery Industry Association, Roller Flour Millers’ Federation of India, Solvent Extractors’ Association of India, Soyabean Processors Association of India, Indian Oilseeds and Produce Export Promotion Council, National Research Dairy Institute, All India Food Processors Association, Indian Biscuits Manufacturers’ Association and Bhartiya Krishak Samaj. The Union Ministry of Agriculture, the Ministry of Food Processing Industries (MoFPI) and Agricultural and Processed Food Products Export Development Authority (APEDA) – all of which have a vital stake in increasing food production to meet rising domestic demand and promote exports – will extend their support to the event. While the Agriculture Ministry has a plethora of schemes to encourage adoption of latest technologies to raise productivity levels in the farms, MoFPI focusses on checking colossal losses of harvested foodgrains and horticulture produce by promoting value-addition through use of latest

technology. APEDA’s role, on the other hand, becomes important as it has set its eyes on taking food exports from the country to a new high. The aim is to make India the ‘Food basket of the world’. APEDA has set an export target of $ 15 billion worth food products to be achieved in the years to come.

Food industry focus Having made the food processing sector virtually tax-free, the MoFPI has prepared ‘Vision 2015’, targeting an increased level of processing of perishable commodities from 6 per cent to 20 per cent. A new marketdriven farming is emerging in the country and the food processing sector could provide income generation opportunities to 70 per cent of country’s population, directly or indirectly. The total food production in India is likely to double in the next few years and there are ample opportunities for large investments in food products, processing, packaging, technology and allied sectors. Prominent areas waiting to be tapped include canning, packaging, refrigeration for dairy, poultry, fisheries, meat, ready-to-eat products, cereals and grains, soft drinks consumer product groups like confectionery, chocolates, cocoa products, soya-based products, mineral water, high protein foods and nutraceuticals, apart from health food & health food supplements, which is

a fast growing segment in the food processing industry.

Why South? The farmers in South India are involved in the cultivation of a variety of crops, but are facing problems when it comes to enhancing production and offering value-addition because of inadequate exposure to the latest technology, advanced production practices, logistics and marketing facilities as well. Therefore, the expo aims at bridging this huge communication gap among enterprising farmers of South India, machinery manufacturers, food product exporters and importers.

The organiser Since 1996, Media Today Group, is a pioneer in organising specialised trade exhibitions. It is backed by a dedicated team of professionals, technocrats and marketing experts, with over a decade of experience in publishing and conducting exhibitions, conferences, workshops and training programmes. The Group has already organised a series of events including International Horti Expo, DairyTech India, GrainTech India, Flora Expo, Landscape and Gardening Expo, Cold Chain & Logistics Expo, Seed, Agrochem & Irrigation Expo, Processing & Packaging Expo, India Organic Expo, Food Retailing Expo, Agri Finance & Insurance Expo, Medi Herbal Expo and Agri Tech India.

August 2011 | Modern Food Processing

EVENTS CALENDAR

National RUDRAPUR: Uttarakhand, Sept 23-26, 2011, Gandhi Park AHMEDABAD: Gujarat, Nov 14-17, 2011, Gujarat University Exhibition Hall PUNE: Maharashtra, Nov 18-21, 2011, Auto Cluster Exhibition Centre

IFDE India 2011

CHENNAI : Tamil Nadu, Dec 8-11, 2011, Chennai Trade Centre

A food & drink international exhibition; December 01-03, 2011; at Pragati Maidan, New Delhi

INDORE: Madhya Pradesh, Jan 6-9, 2012, Poddar Plaza, Nr Gandhi Hall AURANGABAD: Maharashtra, Feb 17-20, 2012, Garware Stadium India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details Infomedia 18 Ltd Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@infomedia18.in

India Foodex 2011 An exhibition on food processing & packaging technology, and food & beverage products to be held concurrently with DairyTech India, GrainTech and AgriTech India; September 09-11, 2011; at Gayathri Vihar, Palace Ground, Bengaluru For details contact: Media Today Group (Exhibition Div) T-30, 1st Floor, Khirki Extension Malviya Nagar, New Delhi 110 017 Tel: 011-6565 6553/2668 2045 Fax: 011-2668 1671 Email: dti@dairytechindia.in

Summit on Food Processing, Agribusiness & Dairy An event for processed food, agro and dairy market; September 14, 2011; at Hotel Le-Meridien, New Delhi For details contact: Dr O S Tyagi, Director ASSOCHAM Corporate House, 1 Community Centre Zamrudpur, New Delhi 110 048 Tel: 011-4655 0555, Fax: 011-4655 0596 Email: ombeer.tyagi@assocham.com

Fi India 2011 An event featuring new and innovative food ingredients from India and abroad; October 3-4, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Bipin Sinha UBM India Pvt Ltd 611-617, Sagar Tech Plaza - A Saki Naka, Andheri-Kurla Road Andheri (East), Mumbai 400 072 Tel: 022-6612 2600 Fax: 022-6612 2626 Email: bipin.sinha@ubm.com

BioFach India 2011 An exhibition for organic food; November 10-12, 2011; in Bengaluru

Fax: 022-2781 2578 Email: info@indiapackagingshow.com

For details contact: Ruby Vatcha Representative, Nuernberg Trade Fairs Indo-German Chamber of Commerce Maker Tower E, 1st Floor Cuffe Parade, Mumbai 400 005 Tel: 022-6665 2130 Fax: 022-6665 2120 Email: ruby@indo-german.com

Annapoorna - World of Food India 2011 An international exhibition and conference for the food and beverage industry; November 16-18, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Trade Fair Secretariat, FICCI Federation House, Tansen Marg New Delhi 110 001 Tel: 011-2373 8760-70 Fax: 011-3091 0411 Email: ficciexhibition@ficci.com

Poultry India 2011 Exhibition for livestock and poultry industries; November 23-25, 2011; at HITEX, Hyderabad For details contact: Indian Poultry Equipment Manufacturers’ Association (IPEMA) E-36, ‘D’ Road, MIDC, Satpur Nashik 422 007 Mob: 098220 94653 Email: info@ipema.co.in

India Converting Show 2011 Exhibition aimed at package converters, will showcase latest trends in packaging technologies; November 23-26, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Print-Packaging.com Pvt Ltd International Infotech Park Vashi, Navi Mumbai 400 705 Tel: 022-2781 2093

Modern Food Processing | August 2011

For details contact: Tarsus Group Plc Metro Building, 1 Butterwick London, W6 8DL, The UK Tel: +44 (0) 20 8846 2700 Fax: +44 (0) 20 8846 2801 Email: info@tarsus.co.uk

Sweet & SnackTec India 2011 A specialised event for sweet, snack and confectionery processing industry will be held concurrently with Dairy Universe India (an expo for the dairy industry); December 06-08, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Koelnmesse YA Tradefair Pvt Ltd 501/502, Kemp Plaza, Mind Space Chincholi Bunder Ext, Off. Link Road Malad (W), Mumbai 400 064 Tel: 022-4210 7801-11 Fax: 022-4003 4433 Email: info@koelnmesse-india.com

India Packaging Show 2011 The show aims to bring together the worldwide manufacturers and providers of machinery, materials and services for food, pharma and packaging industry from India and neighbouring countries; December 07-10, 2011; at NSIC Exhibition Centre, Okhla Industrial Estate, Delhi For details contact: Print-Packaging.com Pvt Ltd International Infotech Park Vashi, Navi Mumbai 400 705 Tel: 022-2781 2093 Fax: 022-2781 2578 Email: info@indiapackagingshow.com

Food & Bev Tech 2012 International exhibition & conference for the food and beverage processing industry; April 25-27, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Saurabh Rajurkar CII (WR) 105, Kakad Chambers 1st Floor, 132, Dr A B Road, Worli, Mumbai 400 018 Tel: 022-2493 1790, Extn 440 Fax: 022-2493 9463, 2494 5831 Email: saurabh.rajurkar@cii.in

EVENTS CALENDAR

International

HI South America Summit 2011

Bakery Indonesia 2011

SIMEI 2011

Conference and exhibition on Health Ingredients (HI); August 09-10, 2011; at Expo Center Norte, São Paulo, Brazil

Exhibition for bakery and confectionery machinery, equipment & ingredients; September 29-October 02, 2011; at Jakarta International Expo

An enological and bottling equipment exhibition; November 22-26, 2011; at Fiera Milano City, Milan, Italy

For details contact: CMP Information P O Box 200 3600 AE Maarssen, The Netherlands Tel: +31 346 559444 Fax: +31 346 573811 Email: fi@cmpinformation.com

Food & Hotel Thailand 2011

For details contact: Gedung Pusat Niaga Lt. 1 Arena PRJ Kemayoran Jakarta 10620, Indonesia Tel: +62 (21) 266 45 000/131 Fax: +62 (21) 657 000 10 Email: marketing@jiexpo.co.id

Exhibition for food & drink, hotel, restaurant, bakery and food service; August 31-September 03, 2011; at Royal Paragon Hall Exhibition & Convention Centre, Bangkok, Thailand

ANUGA 2011

For details contact: Bangkok Exhibition Services Ltd 62 Rama VI Soi 30 Rama VI Road, Samsennai Phiyathai, Bangkok 10400 Thailand Tel: +66 (02) 617 1475 Fax: +66 (02) 617 1406 Email: info@besmontnet.com

For details contact: Koelnmesse GmbH Messeplatz 1, 50679 Köln Germany Tel: +49 221 821-0 Fax: +49 221 821-2574 Email: info@koelnmesse.de

BioFach America 2011 An exhibition on the organic and natural products sector; September 2224, 2011; at the Baltimore Convention Center, USA For details contact: Ann-Christin Gouverneur NürnbergMesse GmbH Messezentrum, 90471 Nürnberg Germany Tel: +49 (0) 9 1186 0686 92 Email: biofach-globally@nuernbergmesse.de

DISF 2011 The Dubai International Seafood Expo (DISF) 2011; September 27-29, 2011; at Jumeirah International, Dubai For details contact: Orange Fairs & Events P O Box 111164 Dubai, UAE Tel: +971 4 2988144 Fax: +971 4 2987886 Email: orangex@emirates.net.ae

One of the leading exhibitions for processed foods and technology; October 08-12, 2011; at Exhibition Centre Cologne, Germany

WINE FOR ASIA 2011 One of the most comprehensive wine exhibitions in Asia; October 27-28, 2011; at Suntec, Singapore For details contact: MP Wine Resources Pte Ltd 20 Kallang Avenue Level 2 Pico Creative Centre Singapore 339411 Tel: + 65 6297 2822 Fax: + 65 6296 2670 Email: melanie@mpinetwork.com

China Foodtech 2011 Exhibition for the food processing and packaging machinery; November 02-04, 2011; at China International Exhibition Centre (CIEC), Beijing For details contact: CIEC 6 East Beisanhuan Road Chaoyang District Beijing, 100028, China Tel: +86 10 8460 0335 Fax: +86 10 8460 0325 Email: wangbaoliang@ciec.com.cn

For details contact: Ente Mostre Enologiche (EME) Via San Vittore al Teatro 3 20123 Milano, Italy Tel: +39 02 7222281 Fax: +39 02 866226 Email: info@simei.it

DDTE 2011 The Dubai Drink Technology Expo (DDTE) will showcase latest processing & packaging systems, light machinery, equipment and technology for beverages; November 29-December 01, 2011; at Dubai International Exhibition Centre, UAE For details contact: Index (Conferences and Exhibitions Organisation Est) P O Box 13636, Dubai, The UAE Tel: +971 4 3624717 Fax: +971 4 3624718 Email: index@emirates.net.ae

SIFSE 2011 The Shanghai International Fisheries & Seafood Expo (SIFSE) for fish processing industry; December 08-10, 2011; at Shanghai Everbright Convention & Exhibition Center, China For details contact: Shanghai Gehua Exhibition Service Rm.1206-1208, Xin’an Building No. 99 Tianzhou Rd Shanghai, 200233, China Tel: +86-21-54451166 Fax: +86-21-54451968 Email: info@gehuaexpo.com

ISM International sweets and biscuits fair; January 29-February 01, 2012; at Exhibition Centre Cologne, Germany For details contact: Koelnmesse GmbH Messeplatz 1, 50679 Köln, Germany Tel: +49 221 821-0 Fax: +49 221 821-2574 Email: info@koelnmesse.de

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

Modern Food Processing | August 2011

REPORT

PackPlus South 2011

Giving a pack‘edge’ to user industry With infrastructure, manufacturing, agriculture and services sectors making rapid strides, the packaging industry cannot be far behind. Thanks to the rising and varied packaging demand, the industry is seeing the advent of technological innovations, besides attracting huge investments and offering a plethora of opportunities to all players. This was evident at the PackPlus South 2011 exhibition held in Hyderabad recently, with a special focus on the South region. A report…

Beverley Lewis

ackaging industry in the South is on the rise, creating new opportunities and attracting new investments. Presenting a run-up of the development scenario in this sector, PackPlus South 2011 – a complete packaging, processing and supply chain event – was held in Hyderabad recently. The show brought together manufacturers and providers of machinery, materials and services in the food, pharma and packaging industries from India and the neighbouring countries.

Event at a glance The opening of the four-day PackPlus South 2011 exhibition at the Hitex, Hyderabad, on July 1, 2011, sparked a palpable sense of high expectation among exhibitors and visitors alike. The reason being obvious – the event had lined up an array of exhibits for the benefit of prospective buyers. The show saw vast number of exhibitors from various sectors and witnessed several product launches, along with various other attractions. The exhibition had surpassed everyone’s expectations, evident from the

Modern Food Processing | August 2011

V S Raju inaugurating the PackAge conference

satisfaction of the large number of visitors who thronged the event, claimed the organiser, PrintPackaging.Com. The show presented an opportunity to generate and secure new business prospects by establishing direct contact with potential customers, distributors and representatives from the Indian & overseas markets. Significant business in terms of leads and on-the-spot deals was reported by the exhibitors. To name a few, AVP Papers reportedly sold its paper cup forming machine to Sai Prasanna Paper Products, Hyderabad; and AKR Industry sold its machine to SRK Industries, Hyderabad, on the very second day of the show. The sale of the poly print machine from Sun Trading and pick-fill-seal machine from Uflex Ltd was also reported on the third day. “PackPlus has always ended on a positive note for us,” said Sunny Patel, Director, Kody Equipments. “The quality of visitors coming from states like Karnataka, Maharashtra, Andhra Pradesh and Kerala was impressive. We have received several orders for our NUZEN slitter rewinder and have enough leads to keep us busy for the next few months,” he added. ACG Worldwide, one of the exhibitors, found PackPlus South to be a great medium to reach

REPORT

Visitors thronging the stalls

out to customers from South India. “The Hitex Exhibition Centre probably has the best infrastructure in India and it is a pleasure to display ACG equipment there. This year, we displayed a range of products for the confectionery industry, and PackPlus South 2011 seems to be the ideal launchpad for the same,” asserted Shabbir Badami, Head - Corporate Marketing, ACG.

Making its mark One of the highlights of the show was the Processing Zone, which featured Food Technology Show, Pharma Technology Show and Automation 4 Packaging. Exhibitors in the zone included manufacturers and providers of process automation, instrumentation and controls, robotics, motion drive automation, software & enterprise solutions, materials & services for food production, processing, brewing & distilling, baking, freezing, testing and measuring, quality control, environmental control, and handling & storage system among others. PackPlus South witnessed visitors arriving from all parts of India as well as the neighbouring countries. Coming from Pune, an overwhelmed G S Bindra, Manager, Bindra Food Craft, said, “Having heard a lot about PackPlus, we decided to visit the Hyderabad show. And now we regret missing all its earlier editions. I have never seen such a huge packaging show in South, with more than hundred live running machines and products on display.”

PackAge conference in progress

On a similar note, Ravi Kumar, Area Manager - Sales (South), Lenze Mechatronics, who had visited PackPlus South to explore the latest developments in automation for packaging, observed, “A show like PackPlus provides a much sought-after opportunity to discover the latest developments in the industry and engage in one-to-one interaction with the company management, besides getting a live demo of the machine of interest.”

Event highlights R

Exhibitors from diverse sectors used it as launchpad for various products R Processing Zone showcased latest trends in food, pharma and automation segments R Two-day PackAge conference focussed on innovative and sustainable packaging solutions R Over 150 delegates from different sectors participated in the conference Besides, the event received tremendous support from associations like The Federation of Andhra Pradesh Chambers of Commerce & Industry (FAPCCI), Agro & Food Processing Equipment and Technology Providers Association of India (AFTPAI), Indian Biscuits Manufacturers’ Association (IBMA), All India Flat Tape Manufacturers’ Association (AIFTMA) and Bulk Drug Manufacturers’ Association (BDMA). “The best names in the country were on board to exhibit during this edition of PackPlus. The show was promoted

extensively at the grass roots level,” noted Neetu Arora, Director, PrintPackaging.Com, while underlining the long-term commitment of the organisers in this region.

Eco-friendly conference PackAge 2011, the two-day conference running concurrently with the show, was held on June 30 and July 1, 2011 at Novotel Hyderabad Convention Centre, Hyderabad. With the theme ‘Costeffective, innovative and sustainable packaging’, the seminar focussed on package converting on the first day and pharmaceutical packaging on the second. The conference was inaugurated by V S Raju, President, FAPCCI, who lit the traditional lamp. Over 150 delegates from different sectors of the industry attended the conference. “Hyderabad, being a hub of pharma companies, was a perfect place for this conference. We got a chance to meet some of the renowned speakers from the industry, engage in some informative discussions and also share our experience with the industry players,” said Vara Kumar B, Manager - Packaging Development, Dr Reddy’s Laboratories.

On a high flight With several new developments in the making, the packaging industry is all set to fly high and PackPlus South added another feather to its success story. The next edition of PackPlus South will be held from July 6-9, 2012, and is expected to scale new heights as well as explore new avenues.

August 2011 | Modern Food Processing

REPORT

Exploring

FF&B 2011

SUCCESSFUL strategies for INGREDIENTS

Dignitaries deliberating on market dynamics of functional foods

In cognisance of the growing emphasis on health, well-being and preventive therapy, the recently held Functional Food and Beverages (FF&B) 2011 conference struck the right chord with industry experts. Combining R&D and business in this field, this event highlighted the strategies and future of the functional food & beverages industry.

Mahua Roy

ith functional foods and beverages gaining popularity among a large number of consumers, eminent participants, as delegates and speakers in the 2nd Annual FF&B 2011 conference, strategised in tandem to give a boost to the nascent functional or health foods industry. The event, spanning three days from July 28-30, held in Mumbai, comprised a two-day conference on functional foods and one-day seminar on weight management.

Converting R&D into business The biggest challenge for food processors remains the transition of the product from the laboratory to the retail shelf. The unique designing of the conference series presented relevant strategies for product development, which were of much use to the food processing industry experts present. While speakers from Nestle Nutrition, National Institute of Nutrition, Unilever, Abbot Nutrition, Solae, Britannia, National Dairy Research Institute, etc spoke on the ideal product development strategies and regulatory challenges, consultants from Frost & Sullivan evaluated the market trends and future projections from this industry. Elaborating on the current food safety regulations, S B Dongare, Director, FSSAI, in

Modern Food Processing | August 2011

his presentation said, “One needs to strike the balance between ensuring and protecting the nutritional & functional properties of processed foods.” Offering her insights on market trends in this segment, Mamta Wadhwa, Senior Director – Chemicals, Materials and Food, South Asia and Middle East, Frost & Sullivan, commented, “Evaluating the changing taste profile and adaptability of Indian consumers to identify new product opportunities is the key to successful product development.”

Weight management seminar Speakers from Central Food Technological Research Institute (CFTRI) and Association of Food Scientists and Technologists of India (AFSTI) elaborated on opportunities revolving around ‘free-from’ foods devised specifically for people who require weight management solutions. Efficacy and incorporation of natural ingredients, soy, etc were elaborated upon by Solae, Tate & Lyle, etc. The business aspect of the same was explained by Leatherhead Food Research. The conference reiterated on the fact that the FF&B industry should look forward to capitalising on the changing consumer lifestyles. This has led to the development of nascent product categories like cosmeceuticals, cognitive-skill development, weight-loss foods, etc. These products are finding a new set of audience ready to embrace the innovative product attributes.

PRODUCT UPDATE

Universal mixer/emulsifier

Vegetable cutting machine

Tricon offers UM mixer/emulsifier from Stephan, Germany. Available in bowl sizes 5-12-24-44-60-130200 litre, it is robust in design & technology and is ideally suited for low-cost and fast production of high quality convenience food products. It has features such as safety, low maintenance, discharge by bowl tilting and easy cleaning. The universal mixer/ emulsifier with interchangeable blades/knives at 1,500 or 3,000 rpm, is designed for a wide range of multi-operations: emulsifying, blending, chopping, cutting, mixing, kneading and pureeing. The design of the bowl and blades ensures thorough circulation and intermixing of products in short time. Operations take only a few minutes with possibility of about 8-10 batches/hr â&#x20AC;&#x201C; ideal for flexible and quick processing of mayonnaise, dips, wet spices/nut pastes, vegetable shredding, fine meat emulsions, dough mixing etc, as required in hotels, pizzerias and restaurants. The UM/SK mixer/cooker version is used for cheese, ketchup and hommus.

Jas Enterprises offers multipurpose vegetable cutting machine. This is used in cutting different kinds of vegetables, fruits, and other food items. This has the facility of automatic feeding & discharging, which in turn saves time. This machine has tubular feed throat that is used to cut different long-shaped vegetables. Vegetable cutting machine comes with various contacting parts that are made of stainless steel and aluminium. The shafts, discs, blades and bushings are made using stainless steel that is easy to clean and hence hygienic. This machine offers multiple usages, like by changing the cutter sets, it can cut various kinds of vegetable into cubes, threads, slices, strips and various shapes. It is easy to operate & to change cutter set and is suitable for restaurant & small food processing plant. Multipurpose vegetable cutting machine can be used to cut various leaves & stem vegetables, green onion, garlic sprout, leek, celery, apples, bananas, beetroot, cabbage, fennel, kiwis, kohlrabi, mushroom, parsley, peer, pepper, radish, tomatoes, zucchini etc; various roots vegetables like carrot, potato, sweet potato, bamboo shoot, onion, eggplant, cucumber.

Tricon Pune - Maharashtra Tel: 020 -2565 2205/2451, 98901 92832 Mob: 98901 92832 Email: triconfood@gmail.com

Jas Enterprises Ahmedabad - Gujarat Tel: 079-2274 3454, Fax: 079-2274 5062 Mob: 094274 17384 Email: info@jasenterprise.com

Rotary vacuum pump

Tray

Acmevac Sales offers rotary vacuum pump BKV series. The pump is formed with monoblock design, therefore it is compact. Carbon fibre vanes are used instead of steel vanes. Continuous oil filtration at separate oil reservoir keeps the pump free from contamination. The non-return valve prevents the oil from entering into the system. The exhaust gas is free of oil mist. The pump utilises less than 10 per cent of oil as compared to oil immersed pumps. It is vibration-free, noiseless and fan-cooled. The complete unit with motor and base plate is suitable for mounting inside the equipment.

Sun Beam Machines (India) offers model BKT trays. These are hygienic and suitable for cookies, puffs, rusks, etc. There is no welding and no hand finished work. This eliminates abrasives and wields consumables. The tray is easy to clean. It is available in stainless steel, carbon steel, galvanised steel and aluminium. Thickness of this tray ranges from 0.5 mm to 2 mm.

Acmevac Sales Pvt Ltd Mumbai - Maharashtra Tel: 022-2837 5837, Fax: 022-2836 4977 Mob: 092233 88105 Email: acmevac@vsnl.com

Modern Food Processing | August 2011

Sun Beam Machines (India) Pvt Ltd Hyderabad - Andhra Pradesh Tel: 08458-279 723 / 279 079 Fax: 08458-279 078 Mob: 098490 31434 Email: sunbeammachines@yahoo.co.in

PRODUCT UPDATE

Rubber diaphragms D K Industries offers rubber diaphragms for applications like pumps, valves, actuators, LPG valves, CNG valves, thermal actuators, gas diaphragm and pressure diaphragm. These diaphragms can be reinforced with fabric for higher strength. The company maintains dimensional tolerance of precision diaphragms to 0.02 mm (+/- 0.001 inches). Designing and manufacturing a rubber diaphragm is a science in itself and there are a lot of factors involved to get the right diaphragm; for example design, raw material, pressure, medium in contact, etc. The company provides diaphragms for customised applications. Diaphragms are available in approved materials like EPDM, nitrile, neoprene, viton & silicone. D K Industries Mumbai - Maharashtra Tel: 022-2678 9085 Fax: 022-2768 5063 Mob: 093222 81444 Email: dkindustries07@yahoo.com

August 2011 | Modern Food Processing

PRODUCT UPDATE

Vacuum dryer Toshniwal Systems & Instruments offers Orient rotary double cone dryer. This is designed for drying and mixing of powdery & granulat materials used in pharmaceutical, food and chemical industry. It is is especially suitable for thermally sensitive raw materials, easily oxidised and hazardous materials; materials required in crystal shape; materials whose solvent is to be recovered; and materials requiring low residue volatile matter. The dryer consists of a conical cylinder provided with a jacket for hot water, steam or oil heating. The indirect heating process is carried out under vacuum. Recovery of solvent is possible by conducting vapour-generated drying operation. The dryer rotates rapidly and intermixing of the entire batch brings every particle in contact time and again, with the heated surface for more rapid heat conduction. This permits high speed drying without raising the drying temperature to the danger-point of the material being processed. The heat efficiency of the drying system is two times greater than the ordinary dryer. Toshniwal Systems & Instruments (P) Ltd Chennai - Tamil Nadu Tel: 044-2644 5626 Fax: 044-2644 1820 Email: sales@toshniwal.net

Micronised coal burner Full-Win Technology offers micronised coal burner. It is ideal for industrial boilers. It is eco-friendly, consumes less energy and produces less noise. It uses cutting-edge technology of firing coal powder in suspension state. It saves coal usage by at least 10-15 per cent; offers high heat efficiency, with pay back time of about 8-9 months. The grinding chamber has a high eddy-flow grinding device, which crushes the coal chunks into particles, then blow them into the furnace. The particles burn immediately while in the suspension state, and heat up the boiler in a short time. Full-Win Technology Co Ltd Chang Hua Hsien - Taiwan Tel: +886-4-895 2051, Fax: +886-4-895 2061 Email: tracyyen@fullwin.org

August 2011 | Modern Food Processing

Product Inquiry Card

EASY STEPS TO GET PRODUCT INFO

Product Sourcing Just Got Simpler

1 See the index page in this issue. Every product carries a number. 2 Choose products of your choice from the list. 3 Write their serial numbers (as per the index page) of your chosen product/s one-by-one in the boxes. 4 Fill in your complete contact details. 5 Send it to us at the address printed overleaf.

-1 TIPIN THE BDOUXCETS

UR O L FIL TH PR OF YO D WI ER/S EN S ND MB NU OICE A CH

-2 TIP SE ENSUILRLEIN Name:___________________________________________________Designation:_________________________________________ Company:_______________________________________________________________________________________________

F A PLE T YOU ETAILS THA THE D RED ALL REQUI

Address:_______________________________________________________________________________________________

Tel:________________________________________Mob:_______________________________Fax:_________________________ Email:__________________________________________________Web:_______________________________________________

Business Insights •Technologies•Opportunities

08/2011

City:_________________________________________Pin:_______________________State:__________________________

POSTAGE WILL BE PAID BY ADDRESSEE

Business Reply Inland Permit No. 555 Bhavani Shankar Post Office, Mumbai 400 028.

Special Projects INFOMEDIA 18 LIMITED Ruby House,1st Floor J K Sawant Marg Dadar (W), Mumbai 400 028 INDIA

NO POSTAGE STAMP NECESSARY IF POSTED IN INDIA

PRODUCT UPDATE

Vacuum homogeniser Alpha Process Engineers offers Alpen vacuum mixers. These are ideally suited for fluid, semi-fluid, viscous pasty, creamy products, ointments, usually encountered in pharmaceutical, personal care products, cosmetics, toiletries, food, paint, chemicals (like shoe polishes, car cleaners, silicone rubber-based sealing compound, perfumery, flavour, textile dyes and pigments and inks) etc. This multiagitator system usually comes as a 3-in-1 configuration, the range of agitators can be selected from emulsifier, homogeniser, disperser, toothed colloid mill, sinus mixer and scraper stirrer, depending on the mixing ingredients & functions to be carried out. These vacuum mixers are available in stainless steel construction and in capacities 30-2,000 litre. They are also offered in jacketed versions with working temperatures up to 1500 C, operating pressures from atmospheric to full vacuum. Alpha Process Engineers Chennai - Tamil Nadu Tel: 044-2811 1351 Fax: 044-2811 2371 Email: apeepa@vsnl.com

Chocolate melter Chang Yang Machinery offers chocolate melter. This equipment can be used for any grease masses. This keeps the product in uniform quality and can reach full uniform effects of dissolution. This also does not require any kind of manual attention as it has automatic dissolution system. With two-way mixer inside the stainless bucket, it keeps the chocolate mash smooth. This chocolate melter is continuous and can match up production line, so it does not require operation in advance. Chang Yang Machinery Co Ltd Taichung - Taiwan Tel: +886-4-2407 1185 Fax: +886-4-2407 1073 Email: ching890@giga.net.tw

Pneumatic online coder Process Instrumentation & Controls offers pneumatic online coder. It is used to print various statutory information like batch number, date of manufacturing, expiry date, prices and any other information on various pickings like tins, containers, cartons, lids, stickers, laminated flexible pouches and films, metal containers, etc. This is a small compact intermittent motion reciprocating contact coder with ink cartridge enclosed in sealed container to give a constant amount of PIC fast drying coding ink. It is specially used for high speed coding application, viz self-sticker labelling & multi-track packing lines, FFS, blister pack and strip pack machine. Its compact design makes easy to install where space is limited and can be mounted in any angle - vertical, horizontal or side mounting. Due to separate sealed ink cartridge, it avoids film contamination & keeps printing area clean. It has a versatile controller that consists of in-built cyclic timer and five different input modules to achieve or optimise printing at speeds up to 180-200 impressions per minute with easy operation. Moreover, the coder also runs through external inputs. Process Instrumentation & Controls Vadodara - Gujarat Tel: 0265-235 7228 ,Fax: 0265-235 5429. Mob: 098251 39846 Email: batchprinting@yahoo.com

August 2011 | Modern Food Processing

An invite that rewards as well...

Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 3000 words, while that of a product write-up should not exceed 200 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will receive a complimentary copy of that particular issue and an honorarium cheque. Published by Infomedia 18 Limited , ‘Modern Food Processing’ is the leading monthly magazine exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,

Business Insights •Technologies•Opportunities

Manas Bastia Editor Infomedia 18 Limited ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

T +91 22 3024 5000 D +91 22 3003 4669 F +91 22 3003 4499 W www.infomedia18.in E manas@infomedia18.in

PRODUCT UPDATE

Pallet washer SS Engineers offers pallet washers that are designed for optimal cleaning of standard size pallets. These feature one piece all stainless steel tanks with rigid base and height adjustable feet. Tank bottoms are sloped to large drains for easy tank cleaning. Marine style cleanout doors provide convenient access to the lower tank for cleaning. Large housing doors with mechanical seal (no gasket) provide ample access to the spray housing interior. Work tunnel openings feature automatic doors, which remain closed unless a pallet is passing through, for optimal thermal efficiency. Systems are available with power or manual conveyors, all feature fully adjustable side guide rails. Automatic water level control is provided in the wash tank. Level sensors are equipped with quick disconnect cords for easy maintenance. Double filter screens allow one screen to be cleaned, while the other remains in place, protecting the pump and nozzles. Spray nozzles are positioned to clean all surfaces of the pallet. No tools, quick disconnect couplers; caps and nozzles make maintenance as easy as possible. The blow-off system features a large air intake filter with dual disposable filters to prevent part contamination and to protect the pressure blower itself. The fan is floor mounted for easy access. The air knives are fully adjustable for both position and pressure. SS Engineers & Consulants Rajahmundry - Andhra Pradesh Tel: 0883-2426845, Fax: 0883-2430819 Email: info.ssengrindia@gmail.com

Drum sieve machine

Alpha Process Engineers offers Alpen turbo rotary dryers. As the name suggests, operating in a batch mode, this dryer reduces the drying time significantly (about 15 per cent) over comparative venuleth drying method. This utilises vacuum drying effectively, while also utilising fluidising technique to expose the wet particulatesâ&#x20AC;&#x2122; surface to quicken evaporation of moisture. Complete drying system can be offered, including solvent recovery. Its typical application includes pharmaceuticals, bio-drugs, dyestuffs, dye intermediates, organic chemicals, pesticides and solvent recovery.

Buhler (India) offers drum sieve machine. It is a pre-cleaning machine for rice, wheat, soyabeans, corn and pulses, etc. It is used in the reception of granular, mealy & floury bulk materials in the grain mill, bulk storage system and other plants in the food processing and feed processing industries. The drum sieve separates coarse impurities such as pieces of straw, bag tapes, paper, pieces of wood and corn leaves and cobs, etc. This protects downstream processing and conveying equipment from malfunctions and damage. The rugged, overhung screening drum is divided into an inlet and outlet cylinder, made of sheet steel and provided with holes ranging from 10 to 60 mm. The screening drum is highly self-cleaning and is additionally supported in this function by a scraper brush. All components are installed inside an enclosed housing that is equipped with an aspiration connection. The material to be screened is fed through the inlet channel to the inside of the screening drum and turned over. The grain drops through the screen perforations and the coarse impurities are directed to the outlet by a guide screw. This ensures reliable separation of the course impurities.

Alpha Process Engineers Chennai - Tamil Nadu Tel: 044-2811 1351, Fax: 044-2811 2371 Email: apeepa@vsnl.com

Buhler (India) Pvt Ltd Bengaluru - Karnataka Tel: 080-2289 0000, Fax: 080-2289 0001 Email: banglore.buhler@buhlergroup.com

Turbo rotary dryer

August 2011 | Modern Food Processing

PRODUCT UPDATE

Beltweigher

Lab model screw extruder

Hassia Packaging offers Flexi weigh beltweigher. It is used for weighing rice, sugar, tea, pulses, seeds and detergents. The product to be dosed is conveyed from the product hopper to the weighing bucket using a belt. The belt speeds are programmed to optimise both speed and accuracy. The weigher can be programmed to ensure that the minimum weight required is never breached. Also as an option, weighment data can be downloaded to a computer and analysed. It can be configured to achieve the exact speeds. This is achieved by selecting suitable number of weigh heads. The beltweigher can achieve an accuracy standard deviation of Âą3 g on a pack weight of 1 kg. For higher accuracy, special electronics can be used. It is available as a standalone unit or can be integrated with VFFS, HFFS, jar filler, can filler, carton filler and pick fill and seal systems. It is offered in three models. The small weigher can weigh up to 1 kg; medium weigher up to 5 kg; and large weigher up to 25 kg.

Malik Engineers offers MEGA series single and twin screw extruder. This is suitable for laboratory trials and small-scale production of polymeric and food cereals. This extruder is driven through helical gear box & AC induction motor with frequency control panel for stepless control of screw speed. Barrel is of modular construction, made up of segments and is electrically heated and also provided with water jackets for removing extra heat. Hopper is provided with Auger feeder for controlled feeding over the screw. Devolatising port is provided, which can be used to remove moisture and volatiles from the material, when necessary. Both screw and barrel are made up of separate segments that can be assembled as per process demand. Different segments of barrel & screw are supplied for thermoplastics and food cereals extrusion. The machine can be used to test properties of thermoplastic product, testing of polymer blend and alloys, etc. It can be used for processing all polymers including PE, PP, PS, PVC, nylon, PBT, PC, etc. Food cereals can be processed for product recipe trials and small production. The machine is provided with accurate digital controllers and indicators for keeping record of all important parameters of extrusion, ie, druve troque, current, extrusion pressure, temperature, rotational speeds, etc.

Hassia Packaging Pvt Ltd Pune - Maharashtra Tel: 02137-302 802-06, Fax: 02137-302 819 Email: info@oystar.hassiapackaging.com

Malik Engineers Thane - Maharashtra Tel: 0250-239 0839, Fax: 022-2883 0751 Email: info@malikengg.com

Label inserting machine Dase-Sing Packaging Technology offers DSL-800Aautomatic shrinkable label inserting machine. It adopts American AB control systemâ&#x20AC;&#x2122;s stable & reliable function. It is the top product in high speed sleeve machine market. At present, DSL-800A is the fastest single head sleeve machine all over the world. Dase-Sing Packaging Technology Co Ltd Shanghai - China Tel: +86-21-33658333, Fax: +86-21-33659000 Email: dasesing@dasesing.com The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

Modern Food Processing

Modern Food Processing | August 2011

PRODUCT INDEX Sl. No.

Product

Pg. No.

Sl. No.

Product

Pg. No.

Sl. No.

Product

Pg. No.

Accelerated ageing test ....................... 55

Gas chromatographer/mass spectrometer...... BC

115 Rail tanker .............................................. 6

Acoustic enclosure..................................... 65

Gas conditioning and fire protection system ..... 31

116 Railway product ........................................ 67

Air cooler .................................................... 5

Gases ........................................................ 55

117 Rare earth tube ......................................... 83

Air purifier................................................. 13

Gear oil ..................................................... 55

118 Refrigerant pump ........................................ 6

Ammonia liquid chiller ................................ 6

Grain handling system................................. 9

119 Refrigeration................................................ 6

Animal feed technology .............................. 9

Grill magnet .............................................. 83

120 RFID ..........................................................FIC

Automatic scrubber dryers......................... 39

Grinding & dispersion.................................. 9

121 Rice milling equipment................................ 9

Axial flow fan............................................ 75

Gyratory screen ......................................... 83

122 Roots blower ............................................. 65

Battery charger .................................... 67

Heat resistant door .............................. 81

123 Rotary vacuum pump ................................ 72

Belt weigher .............................................. 84

Heater controller ....................................... 67

124 Rubber diaphragms ................................... 73

Biodiesel .................................................... 55

High pressure cleaner ................................ 39

125 Safety door .......................................... 81

Brewing....................................................... 9

Hopper magnet......................................... 83

126 Safety light curtain ....................................FIC

Brine chiller ............................................... 75

Hot water generator.................................. 75

127 Screw compressor ....................................... 6

Bulk milk cooler........................................... 6

Indirect air heater ................................ 75

128 Security system.......................................... 13

Butterfly valve.............................................. 6

Industrial control & sensing devices...........FIC

129 Self-adhesive tape ..................................... 51

Carpet cleaning machine ..................... 39

Industrial cooling system ........................... 75

130 Single disc machine................................... 39

Centrifugal air blower................................ 75

Industrial door........................................... 81

131 Solar power system ................................... 67

Chocolate melter ....................................... 81

Industrial oven........................................... 75

132 Special refrigeration equipment................. 75

Chocolate/cocoa machine............................ 9

Industrial type air cooler.............................. 5

133 Spray analysis ............................................ 31

Cleaning section equipment ........................ 9

Inverter...................................................... 67

134 Spray control............................................. 31

Colour masterbatch ................................... 73

Inverter/variable frequency drives...............FIC

135 Spray fabrication ....................................... 31

Colour sorting machine ............................... 9

Lab model screw extruder................... 84

136 Spray nozzles and accessories ................... 31

Combustion technology system ................ BIC

Label inserting machine............................. 84

137 Steam boiler.............................................. 75

Compositional & trace metal analysis ........ 55

Level controller ..........................................FIC

138 Sugar herb ................................................ 21

Conveying system ...................................... 73

Lubes - engine oil...................................... 55

139 Sweeper .................................................... 39

Conveyor belt ............................................ 17

Magnetic equipment ........................... 83

140 Switching relay ..........................................FIC

Counters & power supplies........................FIC

Magnetic plate .......................................... 83

141 Tank & silo ............................................. 6

Cutter/slicer ............................................... 73

Magnetic trap ........................................... 83

142 Temperature controller ..............................FIC

Dairy machinery ..................................... 6

Material identification system .................... 55

143 Testing system........................................... 55

Dehydration equipment............................. 73

Measuring & monitoring relay...................FIC

144 Thermal processes ....................................... 9

Diesel ........................................................ 55

Metal separation system............................ 45

145 Thermic fluid heater .................................. 75

Door.......................................................... 81

Metallography ........................................... 55

146 Timer.........................................................FIC

Drawer magnet ......................................... 83

Micronised coal burner.............................. 75

147 TPU masterbatch ....................................... 73

Drives & automation ................................. 67

Mixing machine......................................... 73

148 Trade show ............................................... 57

Drum sieve machine .................................. 83

Motion control ..........................................FIC

149 Trade show organiser ................................ 33

Dry van pump ........................................... 65

Oil milling............................................... 9

150 Transmission fluid...................................... 55

Duel fuel burner ........................................ 75

Oil/coolant cooler ...................................... 75

151 Tray........................................................... 72

Dust control door...................................... 81

Online B2B marketplace ....................... 15,85

152 Tray dryer .................................................. 75

Electromagnetic feeder........................ 83

Pallet..................................................... 84

153 Turbo rotary dryer ..................................... 83

Embedded system ..................................... 67

Pallet washer ............................................. 83

154 Turnkey system.......................................... 31

Encoder.....................................................FIC

Panel air-conditioner ................................. 75

155 Universal mixer/grinder........................ 72

Energy-saving product.............................. BIC

Pasta-making machine................................. 9

156 Universal type unit air cooler....................... 5

Equipment & supplies ............................... 80

100 Peeling machine ........................................ 73

157 UPS ........................................................... 67

Evaporating unit.......................................... 5

101 Petrol & fuel oil ......................................... 55

158 Utility support equipment.......................... 67

Exhibition - Engineering Expo.................... 79

102 Photo-electric sensor .................................FIC

160 Vacuum booster pump ........................ 65

Extruded product ........................................ 9

103 Plastic pellet ................................................ 9

159 Vacuum cleaner.................................... 13,39

Failure analysis..................................... 55

104 Plate heat exchanger ................................... 6

161 Vacuum dryer............................................ 75

Filler compositional analysis....................... 55

105 Plug valve.................................................... 6

162 Vacuum homogeniser ............................... 81

Fine chemicals .......................................... 53

106 Pneumatic online coder ............................. 81

163 Vacuum system ......................................... 65

Flexible transparent PVC strip door............ 81

107 Pneumatic valve........................................... 6

164 Vegetable cutting machine........................ 72

Flour milling ................................................ 9

108 Polymer characterisation............................ 55

165 Ventilator .................................................. 51

Fluid bed dryer .......................................... 75

109 Process tank ................................................ 6

166 Vibration motor......................................... 83

Food processing line.................................. 73

110 Programmable logic controller...................FIC

167 Vision sensor .............................................FIC

Food processing system............................... 3

111 Programmable terminal .............................FIC

168 Vision software ......................................... 19

Forced convection unit air cooler ................ 5

112 Proximity sensor ........................................FIC

169 Vision system ............................................ 19

Fruit/vegetable processing machine ........... 73

113 Pump ........................................................ 65

170 Water chiller......................................... 75

Fuel - diesel............................................... 55

114 PVC strip door........................................... 81

171 Water purifier............................................ 13

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

August 2011 | Modern Food Processing

ADVERTISERS’ LIST

Advertiser’s Name & Contact Details

Aerotherm Systems Pvt Ltd

Pg No

Advertiser’s Name & Contact Details

Habasit Iakoka

T: +91-79-25890158

T: +91-422-2627879

E: contact@aerothermsystems.com

E: habasit.iakoka@habasit.com

W: www.aerothermsystems.com

W: www.habasitiakoka.com

Alok Masterbatches Ltd

T: +91-79-23827180

E: sales@alokindustries.com

E: contact@hirel.net

W: www.alokmasterbatches.com

W: www.hirel.net

T: +91-11-46550601

E: mallikarjuna.s@buhlergroup.com

T: +91-2692-225399

W: www.buhlergroup.com

W: www.idmc.coop

T: +86-10-8460-0332

IndiaMART InterMESH Ltd

E: zhaopengfei@ciec.com.cn

15,85

W: www.indiamart.com

Italian Technical Services

E: foodpro@cii.in

Cognex Sensors India Private Limited 19 T: +91-80-40224118

E: info@italiantec.in W: www.italiantec.in

Jaykrishna Magnetics Pvt Ltd

E: sales.in@cognex.com W: www.cognex.com/wecanreadit

T: +91-22-66444222

T: +91-9819552270

Schneider Electric India Pvt Ltd 49

Shiva Analyticals (India) Limited

Siemens Ltd

Sigma Aldrich Chemicals Pvt Ltd 53 T: +91-80-66219400 E: hardik.joshipura@sial.com W: www.safcpharma.com

T: +91-40-65594411

Sintex Industries Ltd

E: g.vamshidhar@koelnmesse-india.com

Eureka Forbes Limited

T: +91-141-2330476

BIC

T: +91-20-27145595 E: whyforbesmarshall.com W: www.forbesvyncke.com

W: www.eurekaforbes.com

Mech-Air Industries

Everest Transmission

T: +91-265-2280017

Spraying Systems (India) Pvt Ltd 31

T: +91-11-45457777

E: info@freshnpure.net

E: info@everestblowers.com

W: www.freshnpure.net

W: www.everestblowers.com

Media Today Pvt Ltd

T: +91-80-39853200 E: ssipl@sprayindia.com W: www.spray.com

Fx Multitech Pvt Ltd

T: +91-11-26682045

Sreelakshmi Traders

T: +91-79-27910993

E: indiafoodex@gmail.com

E: fxmultitech@gmail.com

W: www.indiafoodex.com

W: www.fxmultitech.com

Modern Food Processing Anniversary Issue

T: +91-44-24343343 E: sreelakshmitraders@gmail.com W: www.sreelakshmitraders.com

Giantwell Machinery Co., Ltd

T: +886-4-852-0178

T: +91-22-30034651

E: paulsale@giantwell.com.tw

E: b2b@infomedia18.in

W: www.giantwell.com.tw

W: www.mfponline.in

T: +91-2764-253500 E: pallets@sintex.co.in W: www.sintex-plastics.com

Spirax Marshall Pvt Ltd

E: papriwal@sancharnet.in W: www.vaishalimetal.com

E: fandb@eurekaforbes.com

W: www.jkmagnetics.com

Kwality Tubes And Capillaries 13

S+S Separation And Sorting Technology Gmbh

E: info@jkmagnetics.com

W: www.engg-expo.com T: +91-80-30251500

T: +91-9376128372 E: plastworld1@rediffmail.com W: www.stripdoor.co.in

T: +91-79-22970452

W: www.sweetandsnacktecindia.com

E: engexpo@infomedia18.in

Plast World

W: www.siemens.com/sensorsystems

Koelnmesse Ya Tradefair Pvt Ltd 80

W: www.diversey.com

T: +91-80-27971322 E: gupta@shivatec-india.com W: www.shivatec-india.com

T: +91-11-26513704

W: www.foodpro.in

Perkinelmer India Ltd

T: +91-124-3940400 E: babita.rawat@schneider-electric.com W: www.schneider-electric.co.in

E: pr@indiamart.com

T: +91-9789981146

FIC

T: +91-20-26741012 E: makarand.mandke@se-so-tec.com W: www.se-so-tec,com

T: +1800-200-4444

W: www.foodtechchina.com

Engineering Expo

E: idmc@idmc.coop

CIEC Exhibition Company (Beijing) Ltd 33

Diversey India Pvt Ltd

W: www.hrsasia.co.in

IDMC Limited

Omron Automation Pvt. Ltd.

Pg No

T: +91-22-33261750 E: Jayant.dharma@perkinelmer.com W: www.perkinelmer.com

HRS Process Systems Ltd

T: +91-80-22890000

CII

E: info@hrsasia.co.in

Advertiser’s Name & Contact Details

T: +91-80-40726400 E: in_enquiry@ap.omron.com W: www.omron-ap.com

T: +91-20-66047894

E: nakul.prakash@assocham.com

Buhler (India) Pvt Ltd

Hi-Rel Electronics Pvt Ltd

T: +91-11-41612244

Assocham

Pg No

Werner Finley Pvt Ltd

T: +91-80-23289889 E: info@wernerfinley.com W: www.wernerfinley.com Our consistent advertisers

Modern Food Processing | August 2011

Registration No: MH / MR / WEST / 232 / 2009-2011; RNI No: MAHENG / 2008 / 25262 Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month