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Modern Food Processing
February 2012
EDITORIAL
Opportunities unlimited!
A
s the countdown to the Union Budget 2012 begins, and more importantly, its upshots for the next fiscal, it will be only pertinent to dig deeper here into some of the recent developments – both globally and nationally – with potential to impact the food & beverage value chain. In addition, it will be good to proactively prepare the strategic roadmap ahead. Let’s get started with the global scenario. The economic slowdown of recent times is primarily owing to sovereign debt issue in certain geographies rather than industry/ company-specific financial meltdown as was experienced in 2008-09. That said, there are good news as well as bad news. The good news is that the extent of the meltdown pulling down businesses may not be as globally widespread as it was the last time; hence, there will still be some emerging growth markets, albeit with a slow pace of progress. However, the bad part is that no one is clear about how long this business dampener will continue, and what if this malignancy spreads to other geographies. From a sectoral perspective, of late, there has been a global shift in the manufacturing of food processing machinery, from the West to East. Also, the industry is witnessing increasing penetration of complete production systems along with application of advanced automation and innovative technologies, especially in the emerging economies to cater to a worldwide market. As far as India is concerned, the Government’s policy paralysis seems to continue, with one of the recent victims being the deferral of concrete decision on Foreign Direct Investment (FDI) in retail. Given the sad state of the food processing and storage infrastructure across the country, perhaps it was a lost opportunity to effect the much desired improvements that would have elevated the Indian food processing to global level of excellence. However, it is not a lost case, as yet. With adequate safeguards and progressive regulations in place, allowing FDI in multi-brand retail would transform this sunrise sector, much like what information technology did to India’s economy some years ago.
Editorial Advisory Board Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd
What’s more, as the global market moves towards complete recovery, a well-prepared industry can leverage the key differentiators in business that would include customised products, energy efficiency, flexibility and output, besides price and customer service, among others. Let the journey begin!
Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai
Manas R Bastia manas@infomedia18.in
February 2012 | Modern Food Processing
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Budget Wish List Processed food industry ...................................................... 28 Dairy sector......................................................................... 30 Industry voice...................................................................... 34
38
50
52
54
Cover visual: Mahendra Varpe
Special Focus: Biotech in Food Biotechnology in dairy sector ............................................. 38 Bakery processing ............................................................... 40
Insight & Outlook: Ready-to-Eat/Cook Foods
Investments in biotechnology ............................................. 42
RTE foods market .............................................................. 50
Interface - Amol Sheth, CMD, Anil Ltd ......................... 44
Convenience foods .............................................................. 52
Roundtable .......................................................................... 45
Instant foods ....................................................................... 54
In Conversation With
Interface - Praveen Jaipuriar, Marketing Head-Foods, Dabur India ................................ 55
Kapil Grover, Executive Director, Grover Vineyards ........................................ 24
Food safety .......................................................................... 57
Automation Trends Modular automation: Modularity aiding production flexibility .......................................................... 61
Energy Management
Facility Visit: Manjushree Technopack Towards innovation-packed perfection .............................. 46
Corporate strategy: The role of senior management in achieving energy efficiency goals ................................... 62
Policies & Regulations
Regular Sections
FDI in retail: The lost opportunity?.................................. 64
Editorial ........................................................................ 5 News, Views & Analysis .............................................. 10
Strategy
Technology & Innovation............................................ 18
Relaunching brands: New-age marketing mantra for reinventing business ...................................................... 66
Technology Transfer .................................................... 22
Tips & Tricks
Projects ........................................................................ 69
Injury-free meat processing: Practical tips for personal safety .............................................................. 68
Event List .................................................................... 70 Book Review ................................................................ 72 Products ...................................................................... 73 List of Products .......................................................... 85 List of Advertisers ...................................................... 86
Details on page no. 26, 48, 70
Highlights of Next Edition Special Focus: Food Processing Machinery Insight & Outlook: Beverage Processing
Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise February 2012 | Modern Food Processing
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February 2012 | Modern Food Processing
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NEWS, VIEWS & ANALYSIS
EXPANSION PLANS
SCOTCH RTD
Agro Tech Foods to expand production
Beam India enters ready-to-drink category
In its bid to become a diversified food company, Agro Tech Foods is reportedly investing about ` 100 crore in expanding its production capacity as well as launching new high-margin products over the next two to three years. While the company is currently focussed on the edible oil sector, it plans to launch other higher margin products such as ready-to-eat meals, canned oil sprays, peanut butter, chocolate desserts and puddings. The company currently has two plants in India and plans to expand this to six facilities in total. Sacchin Gopal, CEO, Agro Tech Foods, said that the company plans to increase shares in both its good business and gross margins for the benefit of its shareholders. The US food company ConAgra recently raised its stake to over 50 per cent in the Indian food company. In the meantime, Agro Tech Foods reported net profit of ` 11.23 crore for quarter-ended December 2011 as compared to ` 9.77 crore in the same quarter a year ago. Total sales were at ` 181.58 crore for December 2011 quarter as against ` 195.57 crore in the same quarter last fiscal.
Aiming to increase its consumer base and introduce newer audience to its Scotch brand, Beam India has introduced ready-to-drink (RTD) premix variants of its hugely popular drink – Teacher’s.The company recently launched this product in Mumbai and will soon be made available across the country. It is priced at ` 160 in Maharashtra and comes in the preferred format of 330 ml cans allowing for easy and c o n ve n i e n t
consumption. The RTD beverage will be available in a can in two premix variants – Teacher’s & Cola and Teacher’s & Soda. Teacher’s RTD is mainly targeted at beer and alternative RTD beverage drinking consumers. Harish Moolchandani, CEO &
Managing Director, Beam India & ISC, said, “Consumer insights and our innovation research indicated the need to introduce a premium beverage that connected with the growing lifestyles of new consumers in the country. This led us in developing and launching Teacher’s in the RTD format. We believe that the new variant will help us bring a greater connect with our target audience and welcome new consumers into the Teacher’s fold.” The company has tied up with a bottling plant in Maharashtra for this new product. This premix was earlier launched in Australia where the company also retails premixes of Jim Beam bourbon. Mahua Roy
ENZYMES BUSINESS
FOOD PROCESSING MACHINERY
Novozymes plans to launch 6-8 products in India
SSP India on an expansion spree
The Danish enzymes major, Novozymes, plans to launch 6-8 products in 2012. “Depending upon the need and relevance, we will consider to roll them out in the Indian market as well,” said G S Krishnan, Regional President, India, Novozymes South Asia. He added, “We are steadily growing in food and beverage, household care, & textile industries. The changing lifestyle and increasing purchasing power of the growing middle-class population is driving the consumption for quality products and pushing the growth in above segments. We are planning to further strengthen our position in the Indian market, and we would be developing local solutions to further support & strengthen the Indian biotech market.” On the global front, Novozymes A/S, which recently announced that its fourth-quarter 2011 net profit grew 3 per cent on the year, gave a cautious outlook for 2012. “We delivered on our full-year growth expectations despite the uncertainty about the global economic situation. The uncertainty is expected to continue in 2012, and although the characteristics of our products, the many different industries we serve, and the way the business operates have made Novozymes’ sales & earnings fairly resilient in previous economic downturns, we currently see scenarios at both the high- and low-end of the guidance,” said Steen Riisgaard, President & CEO, Novozymes.
The Faridabad-based SSP India Pvt Ltd is undertaking the expansion of its four manufacturing units located in Chandpur (Haryana), Nagpur (Maharashtra), Noida (UP) and Sitarganj (Uttarakhand). “All these units are under expansion. We are investing around ` 20 crore (2012Tapas Chatterjee 2013) for the expansion,” said Tapas Chatterjee, Managing Director, SSP Pvt Ltd. It is one of the most experienced manufacturers of multiple effect evaporators and dryers in India. It supplies its products to industries such as dairy, food processing, chemical, etc. Meanwhile, SSP has bagged several export orders from Indonesia, Pakistan, Bolivia, Ethiopia and Nigeria. It will supply its products to non-dairy coffee creamer processing plant in Indonesia and milk powder plant in Bolivia. On the outlook of food processing equipment industry, Chatterjee said, “Food processing machinery segment will grow at a much higher rate during the coming years as demand for Indian food products are growing internationally.”
Mahua Roy
Prasenjit Chakraborty
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Modern Food Processing | February 2012
NEWS, VIEWS & ANALYSIS
PULSES EXHIBITION
PACKAGED WATER
Mumbai to host Global Pulses Conclave
Eureka Forbes launches bottled water brand
Mumbai will host Global Pulses Conclave the world,” explained Pravin Dongre, (GPC), a first-of-its-kind international President, IPGA. event for the pulses industry According to the and trade. The seminar will organisers, few important be held from February 15-17, policy announcements are 2012, at Hotel Renaissance expected to be made at the Convention Centre. This was conclave. Sharad Pawar, Union announced by India Pulses and Minister for Agriculture and Grains Association (IPGA), Food Processing Industries, apex body of pulses and grains will be the chief guest, while industry & trade. Of late, K V Thomas, Union Minister Asia has emerged as a strong of State (Independent Pravin Dongre market for pulses industry and Charge) for Food, Consumer GPC will provide ample opportunities for Affairs & Public Distribution, will deliver people associated with the industry. “Asia is the valedictory address. A galaxy of expert the centre of attention for the world pulses speakers from India and abroad will market participants. GPC will enable make presentations covering different stakeholders in the pulses sector – producers, arenas of pulses industry. According to processors, traders, consumers, machinery G Chandrashekhar, Chairman, GPC suppliers, policy-makers, financiers, analysts Organising Committee, “GPC will have – to come together and plan their business three key components, namely a seminar, strategies for the year ahead by networking an exhibition and a series of business-towith business associates from around business meetings between participants.”
Water purification major Eureka Forbes has made an entry into the fiercely competitive bottled water market. The company has launched Aquasure, priced at market rates of ` 10 for 500 ml and similar price lines for the other large-sized packages. The product has been rolled into leading cities such as Mumbai and Delhi. Eureka Forbes has entered the bottled water market through the ‘franchisee’ route and each franchisee is expected to invest around ` 2 crore in the purification and bottling setup. The company will sell the product in 20-L and 1-L bottles. Experts feel that distribution including warehouses and supply chain will determine the competitiveness of players in this segment. The bottled water segment is estimated to be worth ` 3,000 crore.
CAPPING TECHNOLOGY
CLUSTER EFFECT
BERICAP to attend ProPak Vietnam 2012
MoFPI invites proposals for mega food parks
For the very first time BERICAP will be showcasing its closure solutions at the German combined stand in Pro Pa k Vietnam. The sales team from BERICAP China and Singapore will be present BERICAP closures for the at the event. ProPak Food and Beverage Industry Vietnam is slated to take place from February 29 to March 2, 2012, in Ho Chi Minh City, Vietnam. “Vietnam is an interesting and rapidly expanding market. We have enjoyed some successful years in the Asian market and based on this early success we would like to expand our involvement in the Vietnamese market,” explained Volker Spiesmacher, Director, BERICAP Holding. BERICAP is one of the world’s largest cap manufacturers focussing exclusively on manufacturing plastic closures for the food, beverage, mineral oil, chemical and pharmaceutical industries. BERICAP’s production sites in Asia are located in China, India, Singapore and Kazakhstan.
The Ministry of Food Processing Industries (MoFPI) has invited Expression of Interest (EOIs) for 15 new mega food parks from across the country. Each of these parks will be considered for hitherto uncovered states of Haryana, Rajasthan, Jammu & Kashmir, Kerala, Chhattisgarh, Himachal Pradesh, Delhi, Goa & Puducherry, and as per the policy of the Government of NE Region, setting up one mega food park will be considered for NE Region, which includes Sikkim. The last date to submit the proposal is February 17, 2012. Considering the complexities of the scheme, the Ministry has selected Project Management Consultancies (PMCs) to provide management, capacity building, coordination and monitoring support. “The food park will consist of standard factory sheds for micro and small enterprises (MSEs); basic infrastructure like roads, drainage, water supply, electricity supply and support infrastructure such as administrative buildings, training centre, trade centre or display centre, crèche, canteen, workers’ hostel, offices of service providers, labour rest and recreation facilities, etc,” said Mayur Suchak, Managing Director, Magus Consulting Pvt Ltd – an MoFPI empanelled PMC. Project components include Farm Proximate Collection Centres (CCs), Primary Processing Centres (PPCs), and Central Processing Centres (CPCs). While CCs and PPCs will have facilities for cleaning, grading, sorting, packaging, dry warehouse, specialised cold storage etc; these centres will cater to CPCs equipped with need-based common infrastructure required for processing, packaging, environmental protection systems, quality control labs and trade facilitation centres.
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Modern Food Processing | February 2012
NEWS, VIEWS & ANALYSIS
COCOA INGREDIENTS
AGRICULTURE
Barry Callebaut to become global partner of Unilever for cocoa
Biotechnology can ensure higher yield and quality in fruits & vegetables
Barry Callebaut AG , the world’s leading manufacturer of high-quality cocoa and chocolate products, and Unilever, one Juergen Steinemann of the world’s foremost consumer goods companies and global market leader in ice cream, have signed a new long-term global partnership agreement. As per the agreement, Barry Callebaut will become Unilever’s strategic global supplier and innovation partner of choice for its cocoa and chocolate needs. Juergen Steinemann, CEO, Barry Callebaut, said, “This agreement is based on a successful long-standing collaboration between our two companies. Once again, it confirms that by living our four strategic pillars we can accomplish and deliver on the requirements of our customers.” This new global supply agreement builds on the existing long-standing working relationship and will nearly double Barry Callebaut’s current volumes with Unilever. Ultimately, Barry Callebaut will provide 70 per cent of Unilever’s global cocoa and chocolate products.
Biotechnology can ensure resistance where a gene from natural higher yield and quality bacterial strain producing a toxin can in fruits & vegetables, according to be transferred to crops, and such crops Dr Anup Karwa, Director, Lifesciences, are able to kill insects thereby reducing Krishidhan Group of Companies. Agrithe pesticide sprays administered by biotech coupled with the advent of crop farmers,” explained Dr Karwa. Apart genome information can aid f rom insects, weeds accelerated and precisionaccount for 40 per cent based selection of vegetable yield losses in several cultivars that can have better crops. “Biotechnology systemic induced resistance has led to identification to pests and diseases, of novel genes that thereby enabling to aptly can tolerate chemical stabilise yield, he stated. The herbicides and when growth of plants is largely engineered to crop plants, dependent on the available they become herbicide Dr Anup Karwa environmental resources on resistant, thus only weeds which they thrive to adapt changing are killed when such chemicals are environmental constraints. The present employed by a farmer on the entire agriculture cultivations are exposed with field,” he added. This also reduces the menacing threats from insect, weeds, consumption of chemical herbicide diseases and pathogens. “Biotechnology application. Further, biotechnology can contribute in several possibilities to can also offer precision-based overcome such deleterious crop yield engineering of crops that are better barriers,” he said. able to overcome abiotic stresses Likewise, the quality of f ruits like drought, heat and salt tolerance. and vegetables can be optimised by Therefore, biotechnology when used harnessing biotechnology. “In addition cumulatively can offer unprecedented to non-GM approaches, biotechnology benefits to ensure higher yield and offers GM technology interventions quality in fruits and vegetables. Prasenjit Chakraborty too that can offer integrated insect
DAIRY TECHNOLOGY
DAIRY EDUCATION
French companies to bring latest dairy technologies into India
Nestlé starts training institute for dairy in China
ADEPTA, the French association for the development of international exchange in agricultural products and technologies, in collaboration with the French Trade Commission, will be bringing a delegation of nine French companies from the dairy equipment sector to India from February 3-5, 2012. These companies – Coquard Andre Sarl, Chalon Megard, Serac, PCM, Lagarde, Thimonnier, G Magyar, Serap, Gascogne Sack – will be present at XL Dairy Industry Conference organised by Indian Dairy Association (IDA) in New Delhi. These companies will use the venue to explore opportunities in the Indian dairy sector and present their technologies & services to the potential customers. The main focus of ADEPTA is the development and promotion of the French equipment manufacturers, engineering & design firms for agriculture and the food processing industry. 14
Modern Food Processing | February 2012
Nestlé is helping China accelerate the development of its milk industry with the construction of a new dairy farming institute in Shuangcheng in Heilongjiang province. The institute, with its series of training farms, aims to be the country’s leading dairy training centre, offering teaching courses by national and international experts. Dairy farm owners and workers from Shuangcheng and other Chinese regions will be able to improve their farm management skills and learn how to use the latest agricultural technology. “We have worked with the local authorities and dairy farmers in Shuangcheng for more than 20 years. We have thus helped to transform the area into one of the largest milk producing regions in the country. This new training institute is a continuation of our long-term investment in the future of Shuangcheng,” said Roland Decorvet, Chairman and CEO, Nestlé China.
NEWS, VIEWS & ANALYSIS
COFFEE CHAIN
TAKEOVER DEAL
Starbucks to open in India by year-end
ConAgra Foods to acquire Del Monte Canada
Starbucks, the world’s largest coffee shop chain, will open its first outlet in India later this year in tie-up with Tata Coffee. The two companies will form an alliance for this by the end of this month, as per Hameed Huq, Managing Director, Tata Coffee. The $ 10-billion-plus US giant already has an agreement to source coffee beans from Tata Coffee. Starbucks serves coffee, baked products and other food items at over 17,000 retail stores in more than 55 countries. Tata Coffee is one of the largest integrated coffee plantation companies in the world with 19 coffee estates spread across 8,037 hectare in Coorg, Chickmaglur and Hassan districts of Karnataka, and in Valparai district of Tamil Nadu. It also retails coffee with its own brands in the domestic market. Huq added that the company also plans to enter Russia and other European markets by either acquiring a company or setting up a manufacturing facility. “We are scouting for suitable location in Europe for this,” he said. The company is also ramping up the production of instant coffee from 6,600 metric tonne to 8,500 metric tonne per annum by 2012. “It will also enhance the quality of the soluble coffee,” Huq added.
ConAgra Foods Inc has agreed to acquire American tomato products, expand our Toronto-based Del Monte Canada vegetable product line and add packaged Inc, a leading provider and marketer fruit and fruit snacks to our portfolio,” of packaged fruits, fruit said Gary Rodkin, CEO, snacks and vegetables in ConAgra Foods. Canada, from an affiliate ConAgra Foods’ of Sun Capital Partners. agreement to acquire The agreement includes Del Monte Canada is the acquisition of all based on its strategies Del Monte branded to grow core businesses, packaged f ruit, f ruit expand into strategic snacks and vegetable adjacencies and build its products in Canada, as international presence. well as Aylmer tomato The company recently Gary Rodkin products. Del Monte a c q u i re d Na t i o n a l fresh produce, juices, and Aylmer soups Pretzel Company, maker of a variety will remain under separate ownership. of private-label pretzel products, and “The acquisition of Del Monte also announced last November that it Canada supports our strategic growth increased its ownership share of Agro plan. It will grow our position in North Tech Foods Ltd in India. HEALTH Y SNACKS
PepsiCo launches Lay’s Baked to expand health portfolio Latest to join the health & wellness food products portfolio is global soft drinks and snacks major PepsiCo. It recently introduced a premium range of potato chips, under its snacks flagship brand Lay’s, which it claims has 50 per cent less fat than its existing fried products. This new product is specially targeted towards young women. Lay’s Baked is already available in the international market, India is the first Asian market where PepsiCo has introduced this variant. “With Lay’s Baked, we are trying to expand our health portfolio. It is part of our transformation as a company to focus on healthy products. It is our continuous effort to expand in the health space,” said Vidur Vyas, Marketing Director (Foods), PepsiCo India. The new product will be available in three variants – Original Salted, Cream Herb and Onion, and Sunkissed Tomato. The company said the new range will be sold in top 60 cities and will initially focus in the urban areas. It has tied up with modern retails to promote samplings and allied brand promotions.
RESEARCH
IFF establishes Scientific Advisory Board to escalate innovation International Flavors & Fragrances Inc (IFF) recently announced the launch of its new Scientific Advisory Board (SAB), comprising five scientific talents in key R&D areas as identified in the company’s global strategic review. Members of the SAB are: Steven V Ley, Department Head, Professor of Chemistry, Cambridge University, UK; Cheryl Perkins, President and Founder of Innovationedge, LLC; Thomas D 16
Modern Food Processing | February 2012
Sharkey, Chair of Biochemistry and Molecular Biology, Michigan State University; Leslie Vosshall, trained in biochemistry at Columbia University and The Rockefeller University; Brian Willis, Former Senior VP of R&D and Board Member Quest Flavors and Fragrances. SAB will concentrate on local and regional demands of customers and will support regional customers’ needs through the heads of R&D located at
Union Beach, NJ (USA). The SAB, led by Dr Ahmet Baydar, Senior VP, R&D, will provide external perspectives on IFF’s R&D programmes, raise scientific issues and opportunities relevant to IFF’s business needs, help identify appropriate research partners, provide background in specific areas of expertise, and assist in the identification and development of key R&D personnel. Mahua Roy
NEWS, VIEWS & ANALYSIS
INDUSTRY EVENT
BEVERAGE PROCESSING
FoodPro and Hospitality 2012 to kickstart in Bengaluru
Krones offers twin-flow concept for juices and milk-based mixed drinks
Federation of Karnataka Chamber of Commerce & Industry (FKCCI) and Triune Exhibitors are organising FoodPro & Hospitality Exhibition 2012 at the Palace Grounds, Bengaluru from February 17-20, 2012. The event will offer a segmentised platform for showcasing the developments and progress achieved in the processed food and hospitality sectors, through a wide range of display covering products, technologies & services and the scope embodied by them for investment & technology upgradation. India is entering the world market with all kinds of products at a global level. “Indian manufacturers of food beverage ingredients and products have reached world standards. This is the moment where we feel that the need for state-of-the-art technology for production processes, packaging and quality control has become imperative for many Indian companies. The hospitality industry in India is increasingly becoming competitive while striving hard to stand apart from the crowd. Sourcing and innovation have become the key,” said the organisers. Keeping this in mind, the tradeshow will provide a superlative stage for the rising needs of growing Indian food and hospitality sector. According to the organisers, the event will see participation from around 500 companies with the MSME sector. The exhibition is expected to see a presence of over 30,000 visitors from the trade and business community during the four days.
For premium juice or sophisticated milk-based mixed drinks, Krones AG has developed a process that rigorously covers all the qualitative aspects involved, from production to filling. This ensures exceptionally gentle treatment of juices and milk-based mixed drinks containing whole fruit chunks. In order to preserve the structure of the fruit chunks and avoid costly product losses, there has to be stringent separation between the juice or milk-based mixed drink and the fruit chunks in the process technology as well. This means the juice or the milkbased mixed drink is treated in its own dedicated process, while the fruit chunks, measuring up to 10 x 10 x 10 millimetres, are pasteurised elsewhere in a separate shell-and-tube heat exchanger with interior cross-corrugated tubes. To ensure gentle product treatment geared to maximised quality, Krones has developed the entire process technology required. Rigorous separation and gentle product treatment are also continued in the filling process, featuring Krones’ new FlexiFruit pre-dosing equipment for fruit chunks or pulp. In the pre-dosing system, first the fruit chunks are inserted into the bottles, and then the juice or the milk-based mixed drink is added in the main filler. This twin-flow process is already being used with great success. Thanks to holistic systems engineering, Krones is able to offer a seamlessly integrated concept subsuming both process and filling technology.
Mahua Roy
WINE FORMULATION
READYTODRINK
Chr Hansen introduces fermentation technology
Coca-Cola and Nestle JV to focus on Europe and Canada
Revolutionising processing technology in the wine industry, Chr Hansen has launched malolactic fermentation technology with new frozen wine culture. Global wine producers and purchasers are focussing their attention on malolactic fermentation, which naturally softens the wine mouth-feel by transforming malic acid into lactic acid, producing additional flavours and stabilising the wine. Nearly 10 per cent of the global wine production of 2.3 billion litre today is inoculated with malolactic cultures, and Chr Hansen thus launched Viniflora® Freasy™ as part of its portfolio of natural oenological frozen products renowned for their high quality, performance and lower cost-inuse compared to other technologies. “A standard -18°C freezer is good enough to keep all the good features of these frozen cultures – a huge advantage to small- and medium-sized wineries. They can avoid the timeconsuming bulk starter cultures and instead benefit from the convenient and lowest-cost-in-use technology on the market. This is likely to change the landscape within the world of winemaking,” claimed Laurent Hubert, Marketing Director - Wine industry, Chr Hansen. Mahua Roy
The Coca-Cola Company and Nestlé S.A. recently announced that they have agreed to focus the geographic scope of their ready-to-drink (RTD) tea joint venture, Beverage Partners Worldwide (BPW), on Europe and Canada. In Taiwan and Hong Kong, the Coca-Cola Company will enter into a license agreement with Nestlé for the NESTEA brand. In all other territories, the joint venture will be phased out in a transition to be completed by the end of 2012, subject to any regulatory approval. In addition, the current NESTEA license granted by Nestlé to the Coca-Cola Company in the US will terminate at the end of 2012. Over the past 10 years, BPW has delivered consistent growth to its parent companies and has expanded the NESTEA brand across Europe, Canada and other markets. Both partners believe a concentrated focus on Europe and Canada will accelerate the growth further.
February 2012 | Modern Food Processing
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TECHNOLOGY & INNOVATION
Non-intrusive optical oxygen and pH sensors provide real-time monitoring Advances in high-performance sensor materials and optoelectronics have enabled the development of novel optical sensors for use in applications in lifesciences, pharmaceuticals, biotechnology, food & beverage processing and more. Ocean Optics’ optical O2 and pH sensors are designed for accurate, real-time measurements in various media. The proprietary sensor coating materials do not consume the sample and can be applied to substrates such as probes, selfadhesive acrylic patches and microtiter wells. Coating options are available for general lab use, food processing lines
Robatech offers effective packaging solutions for confectionery Robatech offers customised packaging solutions for the sugar confectionery industry. Small folding boxes are normally used for sweets and chewing gum, & cardboard sheaths and wrappers for bars of chocolate. They feature particularly small glued flaps, which must be glued neatly and precisely. Robatech AG has come out with SpeedStar Diamond product to make the entire process more effective. The hotmelt applicator heads SpeedStar Diamond used for this purpose set entirely new standards when it comes to speed, durability and precision. These heads are capable of placing up to 800 dots of adhesive per second. With these applicator heads, Robatech has succeeded in combining extremely short switching cycles with a high wear resistance. In spite of temperatures of up to 185°C and viscosities of up to 5000 mPas, the SpeedStar Diamond devices reach a much longer useful life than conventional heads. The SpeedStar heads are especially precise because the stroke of the shutoff needle is monitored and automatically adjusted. The repetition accuracy is good since dot size & position are guaranteed without manual adjustment throughout the head’s lifecycle. A further advantage is the reduced adhesive consumption, thanks to smaller dot sizes or the stitching function. The heat-resistant cool-touch insulation clearly improves energy-efficiency and protects the operating personnel from burns. At the same time, it ensures that sweets, eg chocolates, which heat up quickly do not start to melt. Robatech also has a product called Concept Diamond, which falls in Greenline series. Its insulation and the adhesive distributor clearly result in energy savings while protecting the operator from injury.
ACC develops user-friendly Particle-Sizer fine grinding mill and hydrocarbon-rich environments. Depending on the application, oxygen presence or pH can be visually determined by colour change with a handheld LED, or a fluorometer can be used to make exact measurements. Ocean Optics’ optical oxygen and pH patches overcome the limitations of electrochemical-based oxygen and pH sensing. The ability to monitor dissolved oxygen and pH in real-time without perturbing a sealed environment can lead to an improved understanding of the processes in the bioreactor and facilitate development of new biological products.
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The Particle-Sizer from Atlantic Coast Crushers (ACC) Inc is designed for simple disassembly so that maintenance, cleaning, or replacing sizing cage can be accomplished quickly and easily. For the majority of its size reduction applications, a ‘free-flowing’ output size is acceptable. However, a significant number of applications require the process material to be reduced to a fine powder. ACC offers the Particle-Sizer to meet this need. The product finds application in chemical, pharmaceutical, food processing, pulp & paper, pharmaceutical, plastics industries, etc. The Particle-Sizer is a compact, high output device that can be used with moderately oversized materials or in combination with its other equipment to reduce large chunks or lumps to a fine powder. The Particle-Sizer uses two highspeed rotary knives to sweep and cut against a series of stationary bars mounted in a sizing cage. This cutting action can reduce materials to 30 mesh or less, depending on material characteristics and the sizing cage spacing. Sizing cages are available in several different slot combinations to provide different output particle size distributions.
TECHNOLOGY & INNOVATION
Dual bulk bag filling system allows high-capacity filling of bags The dual bulk bag filling system from Flexicon integrates two SwingDown® bulk bag fillers with a Flexicon pallet dispenser and powered roller conveyors, allowing safe, high-capacity filling of bulk bags of all popular sizes. Programmable controls allow the fillers to operate separately or simultaneously, filling bags of the same size or two different sizes. When a filling cycle is initiated by push button or contact closure, pallet dispenser forks lower the stack of pallets onto the roller conveyor, withdraw from the bottom pallet, and raise the remaining pallets, allowing the roller conveyor – equipped with photoelectric eyes – to move the dispensed pallet into a position below the filling station. The bag connection frame of the Swing-Down fill heads lower, and then pivot to a vertical position, allowing an operator at floor level to safely and quickly attach bag straps to automated latches, slide the bag spout over an inflatable spout seal, and press a spout seal inflation button. The system then automatically pivots the bag connection frame back to horizontal, raises the entire fill head, inflates the bag to remove creases, fills the bag at a high rate, finishes filling accurately at dribble feed rate. Further, it deflates the spout seal, releases the bag loops, raises the fill head to disengage the spout, rolls the bag out of the filling area, and rolls a new pallet into place to begin another cycle. An annular gap inside the fill head spout directs displaced air and dust during the filling operation to a single point connection. All system components are available, constructed to industrial, food, dairy and pharmaceutical standards. The system is offered with the company’s own mechanical or pneumatic material delivery system integrated with the user’s upstream process equipment or other material source.
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Liqui-Cel capacity increase provides further advantages for industrial degassing Recently, Liqui-Cel product line of Membrana got a fillip with the increase of its capacity from 400 gpm to 550 gpm (125m3). The increase in capacity has many advantages; it allows degassing systems to be built using fewer contactors and connections, resulting in a smaller footprint and reduced capital expense. By piping multiple contactors together in parallel, the contactors also can handle larger flow rates. The 14x40 Liqui-Cel Membrane Contactor utilises a polypropylene hollow fibre and PVC housing, which contains 4,015 sq ft (373 sq m) of membrane area. With a pressure rating of 4.1 bar (60 psig), the units are suitable for industrial degassing applications with stringent capacity requirements, including digital printing, analytical/ biotechnology, semiconductor, power, pharmaceutical, food and beverage, & other industries. Liqui-Cel Membrane Contactors offer a modular degassing option and utilise thousands of Celgard microporous, hollow fibres that are knitted into an array and wound around a distribution tube with a central baffle. During operation, the liquid flows over the shellside (outside) of the hollow fibres. Besides, a patented Extra-Flow design incorporates a baffle in the middle of the contactor, which directs liquid radially across the array.
Grinding, sizing get easier with centrifugal impact mills from Munson The versatile Munson Centrifugal Impact Mill provides a simple, inexpensive means of grinding, sizing, de-agglomerating and homogenising material, and can be employed as an effective infestation destroyer. It yields particle sizes down to 325 mesh and is primarily used for friable materials. Available in #304 stainless steel, abrasive-resistant and standard carbon steel design, the centrifugal impact mill operates without screens, hammers, knives or rolls. Metered material is gravity fed through the centrally located inlet of the ‘stator disc’. Centrifugal forces accelerate the material and launch it into the impact zone. The action created by the stationary and rotating pins creates a ‘treacherous path’ for the material to pass through. Achieving the desired tight particle size distribution is obtained by controlling the rotor speed. Varying the rotor speed between a few hundred rpm up to 5400 rpm provides the flexibility to use the machine as a coarse grinding or de-agglomerating unit as well as a fine grinding mill. Whether the machine is used for cracking wheat, grinding iron oxide powder, creating powdered sugar or as a cellulose fibre conditioner, large production throughput rates can be attained in an inexpensive, compact machine. It also fits in neatly after most flaking operations.
TECHNOLOGY TRANSFER
TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.
Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing
Chocolate manufacturing technology An Indian firm provides chocolate manufacturing and snack extrusion technology with machinery. The firm
supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply
Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food paste with consistent size and hygiene, which increases business potential in bigger markets both locally
and abroad. Areas of application It is useful in food processing industries where the food products of cylindrical shape are required Forms of transfer Technology licensing
Food processing machinery An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is easy-to-use and makes high quality food products. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, Equipment Supply, Turnkey
TECHNOLOGY REQUESTED Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy
Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of application Infant food, supplementary food, weaning food
Forms of transfer Others
Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products. Area of application Food processing industry Forms of transfer Others
Food preservation A Thailand-based food and fruit preserved trading firm is looking for
efficient technology to extend the shelflife and preserve food & fruit. Areas of application Food processing industr y, confectionery industry, pastry industry Forms of transfer Others
Xylitol technology A company based in Thailand is seeking the technology for producing gum by utilising maize waste. Areas of application Food industry Forms of transfer Others
Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: krishnan@apctt.org, Website: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.
Share and Solicit Technology The mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Infomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 O Fax: 022-3003 4499 O Email: spedit@infomedia18.in
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IN CONVERSATION WITH Kapil Grover
We have long-term plans to promote wine tourism in a big way in the country ‌says Kapil Grover, Executive Director, Grover Vineyards. The second generation winemaker talks about the business of winemaking in an interaction with Mahua Roy. He discusses about the scenario of the Indian wine industry and the plans of the company to make a mark in the international wine industry.
How has been your experience right since the first day at Grover Vineyards?
Photo: Neha Mithbawkar
I have been a part of the company since the inception of this project; I joined the company in 1981. And from 1982, we began our experiments. When my father, Kanwal Grover, thought of commercialising winemaking in India, wine grape was not even grown in the country! At that time, wine in India was made using table grape. Now, table grape will never make a good wine, and wine grape is not good for eating. In the beginning, we had no idea how would the different varieties of wine grape adapt to Indian climatic and soil conditions. We did experiments for eight years to find out which varietals would adapt, and replicated these experiments across various geographies like Nashik, Narayangaon, etc, well before Indage. But, we got the best results out of our Bengaluru vineyards, at Nandi Hills. Our dream has always been consistent – with a lot of stress on quality. We aim to offer an international quality of wine, and pitch ourselves to global standards.
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Kapil Grover
What do you have to say about your viticulture practices at the vineyards? Since 1994, we have been assisted greatly by our Chief Wine Consultant, Michel Rolland, from France, who explained to us why it is rightly said that ‘Wine is made in the vineyard’. He also made a profound statement that, “There are no great winemakers, there are just great grapes”. So, we invest heavily in the research and developmental works to boost soil study and viticulture. The viticulture practices for wine grapes are completely in contrast to those of table grapes. For wine grapes, low yield, more maturity, etc are the factors that have to be concentrated on. So we had to devise standards and compliances from scratch, keeping in mind the quality assurance to consumers. We, at Grover Vineyards, conceptualised and initiated the Cordon system for the grapevines, which helps maintain optimum conditions for wine grape.
What is your R&D focus today? If we consider the red varietals, the climatic conditions in India allow for the cultivation of cabernet sauvignon and cabernet shiraz. It will be, if I may say, impossible to grow pinot noir or merlot. Everyone who wishes to start a winemaking business wants to invest in cultivation of chardonnay. We, at Grover Vineyards, did 20 whole years of chardonnay experiments, and just did not give up. By the end of it, we realised that we already have a fine mix of wine grapes, and there is so much more we can do with the ones that grow easily in the climatic and soil conditions of India. So it is our vision to produce the finest quality of wine from the existing varieties of grapes. Keeping our goal in mind, we are continuously improving irrigation and soil nutrient conditions. It is to be noted that in India it is not possible to be 100 per cent organic owing to mildew outbreaks, humidity, irregular rainfall, etc. But we try to keep our practices as close to organic as possible in order to present the consistent quality of wine from our product basket. Same goes with the adoption of technology for the winery. With constant help from Rolland, we are assured of the most superior access to
Most fashionable wine variety of tomorrow: Viognier (White) Favourite drink, besides wine: Chivas Regal (Whiskey) Favourite book: ‘Competitive Strategy’ by Michael Porter. It was the only book I brought back to India after completing my MBA education in Switzerland
technology in winemaking. I can rightly say that we have the best machinery in possession, which most wineries in India, or even abroad, do not. But investment in winery solely is of little importance, if not complemented by viticulture practices.
is exported. Our main market is France, followed by Japan. We are also re-opening our market in the US. We also recently commenced distribution in Singapore. Going forward, we look to have presence in China, Russia and Australia.
How has been your experience with modern retail as a distribution channel for your wine range?
How will the deal with Vallee de Vin benefit Grover Vineyards?
Since the time the idea of introducing wine through modern retail had been suggested, we were very much looking forward to it. And I can say with conviction that we were clearly not disappointed. However, there is still scope for improvement. It goes without saying that footfall at a modern retail outlet is double or even triple the times at a liquor shop. Besides, the modern retail environment provides temperature control, attractive display and the scope for direct customer interaction, something that cannot be imagined in a big way at a liquor shop.
Which are the major export destinations for Indian wine? Wine is a product that has a lot of exoticness attached to it. An Indian wine will do well in a foreign city, which has a lot of Indian restaurants, not necessarily, Indian community. It is obvious; an Indian living abroad would rarely choose to visit an Indian restaurant. But a non-Indian would definitely choose to experience the world-renowned Indian cuisine, and then probably go ahead with an Indian wine to pair his food with. When we talk of Grover Vineyards, 25-30 per cent of our entire production
We are very close to sealing the deal with Vallee de Vin, which is promoted by Ravi Jain and Deepak Roy, the stalwarts of the alcoholic beverages industry. The deal with Vallee de Vin will complete the wine portfolio of Grover Vineyards, with the addition of sparkling variant – Zampa, to complement the still variants of Grover Vineyards. Vallee de Vin will take care of the marketing strategies and an extensive exercise on promotional and branding activities is expected soon. We are looking at a 35 per cent year-on-year growth. Besides, we also have longterm plans to expand in wine spas and promote wine tourism in a big way in the country.
The third generation Grover, your daughter, Karishma, is called the first Indian woman winemaker. What is one advice you gave her? I passed her the family advice of concentrating on quality. When we had to register the name for our venture of winemaking, I suggested we use the family name. My father had given me the same piece of advice then, saying “Use the family name only if you can assure quality from this vineyard for generations to come.” Email: mahua.roy@infomedia18.in
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PRE-BUDGET SPECIAL
BUDGET 2012-13 PROCESSED FOOD INDUSTRY Time to take ‘wholesome’ approach to growth .......................................28 DAIRY SECTOR Will it bring a flood of opportunities to dairy processing? .....................30 BUDGET WISH LIST Industry voice ...........................................................................................34
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BUDGET WISH LIST Processed food industry
The Ministry of Food Processing Industries (MoFPI) had invited recommendations from the industry on the Budget proposals for 2012-2013. In this regard, All India Food Processors’ Association (AIFPA) has proposed measures to give a boost to the food processing industry.
G
iven the current global economic scenario, some major schemes are likely to be announced in this year’s Budget for propelling the industrial growth. At the same time, food processing industry expects the government to continue its policy to bolster agriculture and infrastructure development. Given below are some of the recommendations that can give fillip to the industry.
Income Tax deduction At present, 80-IA Income Tax Deduction on the profit derived from the business of processing, preservation and packaging of fruits and vegetables is only available to new units. AIFPA has urged the government to apply the same for the existing units also. At the same time, definition of food processing needs to 28
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be redefined to include preparation of tomato ketchup, squash, sauce, jam, fruit juices, etc. Under 80-IA, processed food industry has five-year tax holiday. To encourage fresh investments, this should be extended to existing units also, subject to 50 per cent capacity enhancement. As food processing industry can generate more employment opportunities, the industry will be eagerly looking forward to suitable Income Tax benefits for units, which are increasing employment year by year.
Exemption on indirect tax Presently, if food processing machinery is imported, the total Import Duty is about 21-22 per cent, which may be exempted. Similarly, Excise Duty also may be exempted for all the food
processing machinery made in India. Excise Duty on all the packaging materials used for processed foods should be exempted as well. Fruit and vegetable products should also be fully exempted from levy of Excise Duty. The move to increase Excise Duty will subvert the development of the fruit and vegetable processing industry by reversing the build-up in the momentum. Since the industry has a strong backward linkage with agriculture, it will also impact agriculture negatively. Therefore, processed f ruit and vegetable products need to be treated at par with fresh produce. Also, in the last Budget, Excise of 1 per cent without CENVAT and 5 per cent with CENVAT was announced, which is counter-productive to the growth of processed fruit & vegetable products.
Processed food industry
This is required to be reverted back to nil as earlier.
Exempt duty on soya products The Government of India is charging Excise Duty at 10.3 per cent on soya products manufactured from soyabean. For the development and promotion of the soya food products such as soya lecithin liquid, lecithin powder, phosphatidyl choline and soya proteins concentrate, which have many health benefits, these products should be fully exempted from levy of Excise Duty. The challenge for the packaged foods industry is to make its small unit packs affordable at the lowest economic price point in order to encourage trials and mass consumption. It is suggested that packaged foods bearing MRP of up to ` 10 should be exempted from Excise. The abatement given for Excise calculation for packaged goods does not adequately consider the level of postmanufacturing cost incurred by food & beverage companies and high margin down the value chain. Typically, the post-manufacturing expenses (including margins to trade and retail) account for much more than the current abatement of 30 per cent of the retail price. So, across the food and beverage chain, abatement should be made 40 per cent. Agricultural products are fully exempted to pay service tax when stored in warehouse as per Service Tax Act, 1994. On the other hand, food industry has to pay 10.3 per cent Service Tax for warehousing of processed food products. Therefore, to support food processing industry, zero per cent tax or fiscal concession is required.
Roll out of GST In the area of Goods and Service Tax (GST), state governments are important partners. Thus, they have to be closely linked to the GST roll out plan. Indeed, there is lack of consensus among the states. Many of them have reservations that post GST roll out, their revenues might decline. These concerns have to be addressed.
The Government of India, along with The Empowered Committee of State Finance Ministers, is working out a roadmap to introduce GST. This is a forward-looking initiative and needs to be carefully taken ahead so that the proposed GST regime addresses the concerns of the industry and removes multiple taxations. The overall incidence of taxation should come down. This will make the industry competitive while enhancing revenue for the governments, both at the Central and state level. Industry is a key stakeholder in the introduction of GST and should be a natural partner in the process of consultation while formulating the plan and roll out of GST. The extent of involvement of industry currently in the consultation process needs to be scaled up and made more intense & frequent so that the industry’s views are taken into account in the GST formulation and roll out plan. Needless to add, GST for food processing sector should be at zero per cent; otherwise price of all food products would go up substantially, which will lead to unnecessary food inflation.
Rationalising VAT rates Introduction of VAT was a path breaking initiative in the process of rationalisation of taxes. Levy of VAT falls under the jurisdiction of the states. However, over the last one year or so, some of the state governments have tinkered with the broad understanding on the rate of VAT applicable to goods, and in the process certain anomalies have emerged that need to be corrected. Steps need to be taken to resolve them. Some of these could include: R VAT on all food products (including packaged drinking water) should be taxed at 4 per cent. R VAT rate of 4 per cent is applicable to fruit juice and fruit juice-based drinks. Despite this, some states have increased the VAT substantially on these products. Hence, measures need to be taken to restore 4 per cent VAT on these products. R In the run up for the regime of proposed GST, many state
governments have recently increased rates of VAT applicable to several products including aerated waters, carbonated soft drinks, etc. This defies economic logic. The VAT rates as determined by a process of consultation among states should be the basis for fixation of VAT. The fiscal prudence that is sought to be altered could lead to other states also making changes in the VAT rate. So VAT rates should be uniform in all the states.
Other measures In order to promote R&D and food safety initiative in the country, following measures must be taken: R Establishment of more education centres and quality food labs through Public-Private Partnership (PPP) for imparting technical & managerial skills, particularly in rural areas under Ministry of Food Processing Industries (MoFPI) R Demand-driven R&D centres in lines with CFTRI to be developed across the country R MoFPI should come out with schemes to encourage more private sector involvement to establish food labs in small towns and remote rural areas It is also worth mentioning that in the Mid Day Meal Scheme of Government, food processing industry is not involved. There is an urgent need to include processed food products such as milk products, fruit & vegetable products, cereal products, soya products (best source of protein), etc in the Mid Day Meal Scheme or in other schemes such as Integrated Child Development Services (ICDS), Antyodaya Scheme, and BPL Schemes. At present, high wastage and pilferage happen mostly because rice and wheat are sold in the open market and the end-benefit is not going to the kids. But in case of processed foods, this can be avoided and kids would be able to get nutritious wholesome food specially designed for them and made hygienically. Courtesy: All India Food Processors’ Association
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BUDGET WISH LIST Dairy sector
Will it bring a flood of opportunities to dairy processing?
Dairying in India is an integral part of the total farming system. However, allocation of funds for dairy development is less than 8 per cent of that allocated to agriculture. For enriching the rural economy, it is important to foster livestock and dairy development. Amid expectations and the right measures that need to be taken for achieving this goal, it remains to be seen whether the upcoming Budget would bring relief to the dairy sector. Dr R S Khanna
D
airying contributes close to a third of the gross income of rural households, and in the case of those without land, nearly half of their gross income. The current output from the dairy sector in India is estimated at ` 5,00,000 crore. Milk production has shown a rapid growth of 4 to 5 per cent per annum during the last 25 years. An estimated 70 million rural households, of which about three-fourth are landless, marginal or small farmers are engaged in milk production and the income from milk production is more evenly distributed in the rural economy. Despite milk being number one agriculture commodity and having 30
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made such remarkable contribution to the national growth, the dairy sector has been generally neglected. In spite of being considered an important food item , dairy never got the status of food processing sector. In fact, during the debate on Budget 2009-10, the Finance Minister had announced that the benefit of food processing industry would be extended to dairy and meat products also.
Support for dairy processing industry While the notification for concessions had been issued in respect of meat & poultry products, no such notification had been issued in case of dairy products, as a result of which the sector was denied the benefit announced by the Finance
Minister. Therefore, notification should be issued by the Ministry of Agriculture granting the benefits to the dairy industry on the pattern similar to that granted to food processing industry. The benefits to the dairy industry should comprise the following: R Excise Duty should be abolished on condensed milk, ice cream, all kinds of food mixes, including instant food mixes. It should be reduced from 24 per cent to 16 per cent on milkbased drinks, and in case of reefer vans (refrigerated motor vehicles), it must be brought down to 8 per cent from 16 per cent. R Customs Duty on machinery required for dairy industry for milk procurement & reception, milk processing & pasteurisation, analysing & testing equipment for milk & milk products, milk packaging & distribution, and production of ghee, butter, lactose, milk powder, etc, should be reduced to 5 per cent. R Dairy machinery should be completely exempt from Central Excise Duty. This is not all. The Central Sales Tax (CST) presently charged at two per cent on dairy products should be reduced to zero per cent. Further, establishment of a dairy plant for producing export-oriented dairy products like skimmed milk powder (SMP), whole milk powder, casein requires huge capital. A plant of this type with handling capacity of 5 lakh litre of milk a day would require an investment of about ` 50 crore. The prevailing high rate of interest charged by commercial bank and finance corporation is around 12 per cent per annum, which makes the operation unviable. The agriculture sector is getting term loan at a concessional rate of 4 per cent for investment in processing and valueaddition. Dairy sector has large potential to generate rural employment. It is, therefore, recommended that dairy should be given the status of agriculture sector. This will enable it to avail of term loan from banks and financial institutions at a concessional rate of 4 per cent, which is currently available to agricultural sector only.
Dairy sector
Finance Bill 2010-11 had exempted the profits of a new dairy plant as well as cold chain and cold storages. But it has not helped dairy industry because the new dairies have to pay Minimum Alternate Tax (MAT), which is equivalent to 20 per cent of book profit. Normal Income Tax, after factoring various allowable deductions, works out to a little above 22 per cent. Incentive to new dairies, therefore, is quite insignificant. The Budget should consider all new dairies and cold chains for Income Tax exemption and payment of MAT. Only then will it serve as a significant motivator for new dairies.
Value-added Tax (VAT) At present, VAT is charged at 5 per cent on SMP and chakka (basic raw material for shrikhand), and at 12.5 per cent on milk products like table butter, cream, etc. It has been suggested that a uniform rate of 4 per cent VAT should be charged for all milk products. Till date, there is no tax on milk, but VAT is charged on ultra-high temperature (UHT) milk, which is used in remote and hilly areas, where availability of milk is poor. As refrigeration facilities are not available, this is the only method to store milk for a longer period. In order to provide relief to these users, withdrawal of VAT on UHT milk is recommended.
Goods and Services Tax (GST) It is widely expected that GST will replace VAT with effect from April 1, 2012. GST is an amalgam of VAT, Excise Duty and some other state levies like Octroi, entry tax, Mandi fee and cess. The lowest rate of GST, as contained in the Draft Bill, is 8 per cent. The Union Government has worked out this percentage factoring all the aforesaid levies. Since conventional dairy products do not attract any Excise Duty, the effective rate of GST, if introduced in the way it is being publicised currently, will be much higher than all the current levies taken together. It is recommended that the government should create a special class of industries with a lower rate of GST – about 4 per cent – and this should be applicable to milk products, which are currently not subjected to Excise Duty and CST/VAT. 32
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Reduction in duty on packaging material Almost 46 per cent of the milk produced in India is consumed as liquid milk. However, only 15 per cent of the milk is processed and packed. Hence, a major portion of liquid milk is open to adulteration, unhygienic handling and distribution. It is, therefore, essential that only processed and packed or machine vended milk should be distributed. However, the huge costs of pouch filling machines, milk vending machines and polyethylene films prevent this. The cost of packing and vending machines & packing materials can be reduced by exempting them from Central Excise Duty and VAT.
Dairy production and farming scenario Symbiotic relationship exists between agriculture and dairy farming. The agricultural by-products provide feed and fodder for the cattle, whereas cattle provides necessary draught power for various agricultural operations. The country accounts for about 51 per cent and about 19 per cent of the Asian and world bovine population respectively. It also accounts for 57 per cent of the world’s buffalo population. However, there is an imperative need for policy support from the government in core areas such as enhancing milk production and milch animal productivity, and clean and quality milk production. National Bank for Agriculture and Rural Development (NABARD) had approved many schemes for livestock development for which loan and grants are allowed to the dairy farmers. It has also given targets for such loans to all the public sector banks and other large commercial banks. Invariably the funds remain undisbursed and the banks prefer to surrender these to NABARD. Defaults are because of the insistence of the banks for collateral security. Since majority of the milk is produced by landless community, they do not have any assets to mortgage as against loans for furthering their growth. There is need that the banks should be sensitised to provide loans for
the schemes that have been approved by the NABARD. In fact, most of the banks never meet their targets for providing loans to the livestock sector. Similarly, the dairy farmers should be considered for giving loans for feed inputs. Over the last one year, there has been a severe increase in the price of molasses. In addition to this, the government has levied 12.5 per cent VAT, which is high. Total tax burden on molasses is around 30 per cent of its basic cost. If Excise Duty and VAT are removed from molasses, cattle feed would be cheaper by 10 per cent. This would lead to better animal health, increase in milk production and ultimately reduction in milk prices. The current Excise Duty on molasses is ` 750 per MT plus 3 per cent cess. The government should consider fixing a special quota for supply of VAT and Excise Duty free molasses to the cattle feed plants. Another reason for price hike is the large exports of cattle feed ingredients. The annual export of oilmeals during the last five years has been over 5 million tonne per annum. The export during the financial year 2010-11 was 5.07 million tonne. It included 3.8 million tonne of soyabean extraction, 0.94 million tonne of rapeseed extraction, 0.021 million tonne of groundnut extraction, 0.066 million tonne of rice bran extraction and 0.29 million tonne of cotton seed extraction. The government should consider imposing an export duty of 20 per cent ad valorem on the export of all oilmeals so as to discourage exports. If the upcoming Budget would provide such strong policy support measures, there would be huge spurt in the rate of growth of milk production from the existing 3.5 per cent per annum to between 5 per cent and 6 per cent per annum. Hence, it is time that the government should consider these measures seriously. Dr R S Khanna is an International Consultant for Animal Husbandry and Dairy Sector. For more details, contact on: dr.rskrsk@gmail.com
BUDGET WISH LIST Industry voice
CHARTING A NEW COURSE OF ACTION In recent years, the Budget has been emphasising on giving a boost to the food processing industry due to its role in enhancing the growth of agriculture sector and uplifting the rural economy. This year will not be any different. Hopefully, the industry should hear some important policy announcements especially on the infrastructure and procurement front. Rakesh Rao and Prasenjit Chakraborty interact with experts to know their views and expectations from this year’s Budget. Bhupinder Singh, CEO, Vista Processed Foods Pvt Ltd We urge the government to implement GST in the processed food sector. Apart from this, food products currently attract heavy Excise Duty; the government should abolish the Excise Duty from the processed foods. They have levied Excise Duty on food products last year. This is affecting the consumers as
it led to inflation. The government should understand that food products are not luxury items rather they are essential part of life – a need. The percentage of Excise Duty is small on food products, but documentation and other related matters are cumbersome, which ultimately lead to huge costs to any company. Another important area is, the government should reduce the Customs Duty for imported machine or equipment to be used for large-scale production in the food sector.
M A Tejani, Managing Director, Gits Food Products (P) Ltd If GST is indeed introduced in April 2012, the tax rate on all processed foods should ideally be ‘nil’ or at most 4 per cent. In view of high inflation during the past 2-3 years, the Income Tax exemption limit should be increased to ` 5 lakh. Direct Tax Code is expected to be delayed. Hence, above increase in Income
Tax Exemption needs to be done in the Budget. Complete Customs Duty exemption should be granted to imported plant and machinery for use in food processing industry across all subsectors, such as meat, dairy, fruit & vegetables, cereals & pulses, bakery, etc. Export obligation of 8 times duty saved is rather high and difficult for SMEs to achieve, given the global economic scenario. Hence, there should be complete waiver or substantial reduction of export obligation.
N Venkat, Managing Director & CEO, Birla Wellness Owing to a steady shift towards healthy lifestyles and nutritious diets, the Health & Wellness (H&W) food industry in India is growing rapidly. However, H&W products constitute merely 8-9 per cent of the $ 19 billion packaged food market in India, as compared to the global average of 27 per cent. For segments such as organic foods, the potential lies in the market for both domestic and export market, though domestic consumption is still at the nascent stage. High prices of organic food, lack of integrated supply chain and certification barriers are the major challenges. The government should assist farmers who grow organic products through proper
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education, and by offering subsidies. The government can further rationalise taxes applicable on processed foods. In most of the states, low value-added food products are exempted from VAT. However, in many states, most of the H&W food products such as processed jams, fruit juices, etc are levied VAT at the rate of 12.5 per cent. The rates can be bought down to 5 per cent. Also, packaging materials (printed laminates, PET jars, corrugated cartons, etc), which constitute around 35-50 per cent of the production cost of packaged food, attract Excise Duty of 8-10 per cent. The packaging material used in the processed foods industry can be exempted from Excise Duty. The Excise Duty on processed foods can be decreased by 4 per cent.
Industry voice
Piruz Khambatta, Chairman, Rasna Ltd It is important to note that the food processing industry is an important sector for the progress of economy, as it can lead to inclusive growth. Development of the food processing industry is critical for food security, controlling food inflation, and for prosperity in rural areas. India could rightly become the food factory of the world. What the sector needs for achieving this goal is accelerated reforms. All India
Food Processors’ Association (AIFPA) has presented detailed pre-Budget recommendations to the government. If the government followsthese suggestions, we are sure food processing can do for rural India what IT did for urban India.
Sanjeev Gupta, President, Agro & Food Processing Equipment & Technology Providers Association of India (AFTPAI) Investments in agriculture and agri-produce processing will be particularly welcomed because these will go a long way in reducing wastages, improving output, and most importantly, curbing food inflation, which, notwithstanding the current and possibly temporary dip in food prices, seems like it will be around for quite a while. Food and beverages industry is directly related with agriculture, which is the lifeline of 65 per cent Indians in the country. If the agricultural sector gets support from the government in such a way that the produce of the farmers is processed near to the farms with the help or partnership with private companies, results could be robust. Government has been implementing the schemes to subsidise the project cost partially, if someone is investing in food processing activities. The food processing and packaging machinery is the beneficiary of these schemes. In
the past, AF TPAI has been suggesting on various aspects of machinery industry and the government has been taking us seriously. There has been a couple of instances when the government has implemented suggestions given by AFTPAI. We also see mega food parks scheme as a huge opportunity for our members, as well as for members of the food processing, packaging machinery, supply chain companies and other stakeholders of the industry. If the government asks us to involve directly with the mega food park companies to help them in understanding good technologies, we would come forward to educate them. Good processing and packaging machines are key to the success of a food processing unit.
V Gokul Das, Managing Director, HRS Process Systems Ltd Apart from implementation of GST, I would like to emphasise on infrastructure, especially on post-harvest. The Budget should take care of development of cold chains and roads primarily in the areas where food processing industry is growing. Coming to the fact that we are producing huge quantity of fruits and vegetables, and if these are not coming to the processing sector or reaching the marketplace where they need to, then it is a huge loss. In the Budget, I would definitely like food sector to be given priority. The Budget should focus more on post-harvest. There is already a focus in pre-harvest such as seeds, farming, fertilisers etc. Focus on post-harvest is
the need of the hour, because in the last few years, the country has witnessed huge production of fruits, vegetables etc. However, due to lack of infrastructure large quantities of fruits and vegetables perished. There should be an efficient transportation system to consumption place. When I say consumption place it could be factory, market etc. If efficiency is brought in post-harvest activities, retail will automatically benefit. I hope the government will look into this issue and give it due consideration.
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An invite that rewards as well... Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Infomedia 18 Ltd, ‘Modern Food Processing’ one of the leading monthly magazines exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,
Business Insights •Technologies•Opportunities
Manas Bastia Senior Editor
Infomedia 18 Limited ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India
T +91 22 3024 5000 D +91 22 3003 4669 F +91 22 3003 4499 W www.infomedia18.in E manas@infomedia18.in
SPECIAL FOCUS
BIOTECH IN FOOD BIOTECHNOLOGY IN DAIRY SECTOR Milching opportunities for health benefits .................................................................... 38 BAKERY PROCESSING Enzymatic solutions for value-added products ............................................................... 40 INVESTMENTS IN BIOTECHNOLOGY Future-fortified for highest returns ................................................................................. 42 INTERFACE - Amol Sheth, CMD, Anil Ltd “There are many innovations happening in biotechnology sector, which will define the future of food processing industry”.............................................. 44 ROUNDTABLE Will the BRAI Bill 2011 streamline the biotech regulation process? ............................ 45
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SPECIAL FOCUS Biotechnology in dairy sector
Prasenjit Chakraborty
B
iotechnology is a broad term that encompasses many of the ways in which humans derive benefits from other living things. In recent years, it has often been used to refer to efforts to learn about and modify genetic material for human benefit. This particular aspect of biotechnology provides an opportunity to enhance the economic viability of animal and agricultural industries. “We already have witnessed an increase in milk production due to the use of recombinant bovine growth hormone mass-produced by bacteria that contain genetic material taken from cow DNA. Both classical and molecular approaches have been used to improve strains involved in yoghurt and cheese production,” says Dr Deepa Bhajekar, Managing Director, MicroChem Laboratory Pvt Ltd. She adds, “Cheese, eggs, and milk products are not genetically modified (GM) themselves, but they may contain ingredients and additives that were produced from GM micro-organisms.” Probiotic yoghurt is gaining importance with every passing day. The ‘good bacteria’ that are linked to yoghurt have number of health benefits. Some specific benefits include improved digestion, cold/flu resistance, blood pressure reduction, enhancement of immunity etc. According to Dr Bhajekar, hard cheese varieties contain an enzyme produced by GM microorganisms that would otherwise have to be collected from the stomach of calves. “Recombinant chymosin obtained through cloning and expressing calf rennet genes in E. coli works satisfactorily during the production of cheese, and overcomes problems related to the development of bitter flavour due to improper proteolysis, as is often the case with microbial rennet,” she points out. Application of biotechnology in food processing makes use of microbial inoculants to enhance properties such as taste, aroma, shelf-life, texture and nutritional value of foods.These high-value products are increasingly manufactured in 38
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A significant number of the population in the world is lactose intolerant, which acts as a stumbling block for the growth of dairy sector. However, use of biotechnology could address myriad issues being faced by the industry, and make dairy products acceptable to wider section of people, besides ensuring faster production, longer shelf-life, etc. more technologically advanced developing countries for use in their food and nonfood processing applications. Many of these products are also imported by developing countries for use in their food processing applications. Various milk products containing additives, which are often produced by GM microorganisms, are readily available in market. For example, beta-carotene colouring (E 160a) used as a yellow dye in butter during the winter also find applications in some dairy desserts and yoghurt; riboflavin colouring (E 101: Vitamin B2) used in cheese, cream products and preservatives such as natamycin (E 235), nisin (E 234), lysozyme (E 1105) is approved for use in cheese varieties. “Dairy desserts, creams and puddings sometimes contain emulsifiers
and thickeners made from GM soyabeans or GM maize,” says Dr Bhajekar. She further adds, “Biotechnology also helps in providing better nourishment without changing the food habits or incurring excessive expenditure. Dairy products of better quality can be manufactured without depending entirely on natural resources.”
Broadening the horizons According to Dr J S Pai, Executive Director, Protein Foods & Nutrition Development Association of India (PFNDAI), microbial enzymes produced through biotechnology have also made it possible to prepare lactose-free or low-lactose milk, which is a boon to people who cannot tolerate lactose. Consumption of milk products
Biotechnology in dairy sector
Biotechnology also helps in providing better nourishment without changing the food habits or incurring excessive expenditure. Dairy products of better quality can be manufactured without depending entirely on natural resources. Dr Deepa Bhajekar
Managing Director, MicroChem Laboratory Pvt Ltd
(which are not lactose-free) by those who are lactose intolerant causes diarrhoea, vomiting and cramps etc. This is because they have deficiency of lactase enzyme in their intestine making it difficult for them to digest lactose. “Microbial enzyme can pre-treat the milk to prepare lowlactose products, or supplements of lactase enzyme can be used by these people while consuming milk products that would avoid these problems,” explains Dr Pai. Not only this, certain individuals are also allergic to milk proteins. So if milk is treated using proteolytic enzymes produced by microbes, it would produce milk and milk products without allergenic response. Such technologies and processes would enable people who suffer from lactose intolerance to consume milk and milk products. In a similar vein, Niels Miles Frandsen, Director - Sales, Novozymes South Asia Pvt Ltd, observes, “Approximately 70 per cent of the world population is estimated to suffer from lactose intolerance, to some degree. In India, the numbers are quite high. While population from South India is predominantly lactose intolerant, those in the North tend to tolerate lactose well. Milk and milk-based products can be
Microbial enzyme can pre-treat the milk to prepare lowlactose products, or supplements of lactase enzyme can be used by these people while consuming milk products that would avoid these problems. Dr J S Pai
Executive Director, PFNDAI
treated by lactase enzymes to break down lactose into a mixture consisting primarily of glucose and galactose. This enables dairy products to be enjoyed by a wider consumer base. However, while the above demand persists, the market is still at a nascent stage.”
Flood of opportunities The future holds several opportunities for enhancing dairy production and profitability through biotechnology. Among them are marker-assisted selections that will help to choose a sire that will produce calves with the best possible traits. “Current research is also focussing on improving our ability to insert genes from other species into a cow’s genetic material. This technology could allow us to produce milk that contains proteins such as human serum albumin or blood clotting factors,” explains Dr Bhajekar. This milk could then be used to make life-saving drugs. The technology could also be deployed to produce animals whose milk is custom-designed to meet specific consumer demands – for example, milk that can be tolerated by lactoseintolerant individuals. It has been observed that traditional fermentation processes used in most developing countries are low-input technologies for food processing, appropriate to the minimum investment. These processes are, however, often uncontrolled, unhygienic, inefficient and generally lead to products of varying quality and short duration. Traditional methods of food-safety monitoring such as the detection of pathogenic bacteria in food are generally based on the use of culture media. These are the techniques of choice in low and lower middle-income economies, which lack the resources, infrastructure and technical capacity to utilise modern biotechnological techniques. However, over a period, fermentation process has changed drastically. Today, fermentation processing is also widely applied in the production of microbial cultures, enzymes, flavours, fragrances, food additives and a range of other high value-added products.
Milk and milk-based products can be treated by lactase enzymes to break down lactose into a mixture consisting primarily of glucose and galactose. This enables dairy products to be enjoyed by a wider consumer base. Niels Miles Frandsen
Director - Sales, Novozymes South Asia Pvt Ltd
Conventional bacterial detection methods are time-consuming as well as require myriad procedures. At least two to three days are required for the initial isolation of an organism, followed by the requirement for several days of additional confirmatory testing. In contrast, biotechnology-based methods can provide accurate results within a relatively short span of time. Needless to say, the potential application of biotechnology, particularly in developing countries in terms of achieving food security and fighting against hunger, is huge. However, more efforts and incentives are needed to give a boost to the biotechnology sector.
Potential unlimited In summary, biotechnology is a promising area of investment. “In the future, it will be an important factor in maintaining the economic viability of animal husbandry industry, particularly dairy,” Dr Bhajekar asserts. Biotechnology can provide immense benefits to the dairy segment, which will ultimately bring in huge relief to the end-consumers. The consumers would get cheaper, safer and better quantity & quality of milk, besides many other products that they could not consume earlier because of allergy or intolerance. Use of probiotics provides health benefits that reduce the risk of many diseases including cancer. Ready availability and consumability are the foremost benefits that are attained due to implementation of biotechnological processes in the dairy industry. Email: prasenjit.chakraborty@infomedia18.in
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SPECIAL FOCUS Bakery processing
Prasenjit Chakraborty
T
he bakery industry, of late, has witnessed value-additions in terms of varieties, flavours, long shelf-life etc. This to a large extent is the result of application of biotechnology while making bakery products. Biotechnology provides a plethora of options for the consumers to choose. With new innovations, it opens up new vistas for the bakery segment. According to Dr Deepa Bhajekar, Managing Director, MicroChem Laboratory Pvt Ltd, the latest biotechnological methods used in bakery processing prominently include proteins engineering that helps in production of thermally stable enzymatic proteins like lysozymes. “The advanced process has allowed the use of mixtures of blended enzyme emulsifier to significantly extend shelf-life, freshness and softness of baked products,” she says. Besides, development of separation technology for production of new milk protein fractions has significantly replaced animal and vegetable proteins in special bakery products & instant foods. Apart from this, use of biotechnology addresses few much-talked about issues, like lesser production time, carbon footprint etc. “It offers flexible, high-performing natural solutions that ensure quality, costeffective products in the baking industry. Enzymatic technology has been able to extend bread shelf-life, increase volume, improve crust colour, and enhance crumb structure, thus increasing efficiency and profitability of the industry. Bread, pastries and cakes can be kept fresh for longer period,” says Niels Miles Frandsen, Director - Sales, Novozymes South Asia Pvt Ltd. Enzymatic solutions also tend to replace or
ENZYME APPLICATIONS IN BAKERY R Enzymatic solutions can reduce harmful chemicals and carbon footprint R Melting and freezing points of fats could be modified with lipases R Biotechnology helps extending shelf-life and crust of bread
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Enzymatic solutions for
value-added products
Biotechnology has been slowly transforming the bakery processing industry by offering solutions to come out with new products, which are otherwise not possible traditionally. Besides, it provides flexible, high-performing natural solutions that ensure quality, costeffective products in the baking industry.
reduce harmful chemicals, traditionally used in the bakery industry.
Adding value to bakery Biotechnological solutions can help in developing innovative bakery products, which are not possible traditionally. For instance, enzymes can help in making value-added products from bakery waste – by separating starch, fats and proteins & using them to make nutritionally rich products. “The starch produced by this method can be used for making various sweetners like glucose syrup, maltose syrup, invert sugars, high fructose syrup or even alcohol by hydrolysing and fermenting the sugar,” says Frandsen. The enzyme, lipases, can help in modifying melting point and freezing point of fats & oils to suit various baking products without generating transfats, which is harmful. In eggs and soyabean, enzymes help to convert lecithin to isolecithin, thus enhancing the emulsifying property of the lecithin by manifolds,
which are used in baking products like biscuits, cakes, confectionery, etc. “Biotechnology has also helped the industry to use healthier grains, which might be traditionally unsuitable for bakery products by modifying the composition of these grains. A simple example is enzymes enabling breadmaking from non-wheat flours, like rice flours or multigrain flours, which can be otherwise challenging,” notes Frandsen. The developing Indian market realises the need for specific products suitable for local application. Anticipating the need, several companies are taking steps to address the issue and also expand their market. “We are focussing on specific applications for local Indian tastes. For example, we have products for Indian puff pastry (like khari) where our products can help reduce a significant amount of fat without compromising on the unique taste and texture of products,” says Frandsen. Email: prasenjit.chakraborty@infomedia18.in
SPECIAL FOCUS Investments in biotechnology
Biotechnology comes under sharp focus with consumers’ quest for healthy food. It can infuse more value to the existing dairy and bakery products. Hence, it is time for these sectors to invest in it and reap returns too. microorganisms) such as beta-carotene colouring are used in some dairy products, desserts and yoghurt. All these are going to help the market grow, which ultimately will boost the ROI.
Prasenjit Chakraborty
I
n any business, investment is always associated with returns. By and large, people invest in businesses when chances of returns are the best. Today, biotechnology in food is one such sector that can bring in faster returns on investment (ROI). There are many reasons behind this. Many of the value-added functional dairy foods are designed to decrease possibilities of diseases, manage the disease conditions and promote health of the consumers utilising biotechnological tools. Traditionally, dairy products include curd, cheese etc. Today, such basic recipes are modified into flavoured yoghurt with high nutritive quality as compared to conventional ones. The ROI will be quicker once consumers show more affinity towards such products. Incorporation of recombinant hormones enhances milk production. Recombinant chymosin, additives (produced by genetically modified 42
Modern Food Processing | February 2012
Investment drivers Worldwide, healthy food has become the norm, so by all counts products like cheese, yoghurt etc are likely to get wider acceptance in the market. “Biotechnology will play an effective role in helping the manufacturers to further maximise their resources and enhance the quality of their products, thus improving the choices enjoyed by consumers, producers and societies around the globe,” says Niels Miles Frandsen, Director-Sales, Novozymes South Asia Pvt Ltd. Today, a wide variety of value-added bakery products with diverse health benefits and improved quality are being produced with the help of biotechnology throughout the world. The prominent one includes cholesterol lowering bread, gluten-free bread for allergic people, etc. Modified food products/ingredients such as modified starch (which is basically more resistant to freezing and increases waterholding capacity of product, improving its texture), GM yeast (which increases gas production in sweet high sugar dough),
heat-resistant barley (causes change in percentage of large and small granules in wheat & increases shelf-life of product through enhanced preservatives and oils), genetically modified wheat (improves bread baking) led to the production of quality products with multiple benefits. Use of enzymes such as alpha amylase, malto genetic amylase (commercially used for anti-staling in bread) and hemicellulose (can be applied to bread dough processing to improve crumb structure and improve loaf volume) make bread manufacturing easier.
Reaping returns A closer look says that application of enzymes has already widened the customer base of few traditional products. Curd is the evident example in this direction, which is now available even in remote areas of the country. Similarly, shelf-life of bread has increased significantly. All these facilitate investments in biotechnology. “Use of enzymes has enabled dairy companies to produce different products and increase the clientele, which boost their volume of business. Since these enzymes also ensure uniform products of high quality, losses are minimal. All these result in higher ROI,” points out Dr J S Pai, Executive Director, Protein Foods & Nutrition Development Association of India (PFNDAI). Email: prasenjit.chakraborty@infomedia18.in
SPECIAL FOCUS Interface - Amol Sheth
“There are many innovations happening in biotechnology sector, which will define the future of food processing industry” Photo: Vijaykumar Soneji
…says Amol Sheth, Chairman & Managing Director, Anil Ltd. In an interaction with Avani Jain, he discusses the current trends in the biotechnology sector, and how various innovations in this field are nurturing the growth of the food processing industry. What are the current trends when it comes to the use of biotechnology in food processing? These days, more and more products are being modified or made through the use of biotechnology instead of chemical processes. This is mainly because biotechnological processes are organic in nature and environment-friendly. At present, several products manufactured by employing biotechnology are used in processed foods where they also act as preservatives. Thus, even from the health perspective, these products are safe to use. Moreover, if we look at the agricultural scenario, with the growing population in India, more land is used up for residential purposes, and less land is available for agriculture. Therefore, in the near future, biotechnology route will be adopted for increasing the productivity of the farmland. Thus, in food processing as well as agricultural space, the usage of biotechnology is increasing.
What are the leading innovations making headway in this sector? If we consider the corn wet milling industry, a lot of products were manufactured through chemical processes in the past, but now these are manufactured through the usage of 44
Modern Food Processing | February 2012
enzymes. Some products like syrups, sweeteners etc, which are used for specific applications, are now being made through biotechnological processes. These days, we are increasingly working on developing special version of sweeteners and cross-linked starches, which have application in processed foods. We are also focussing on developing pregel starches, which are typically used in packaged soups.
What are the challenges faced by the industry? The major challenges in this industry include arriving at a particular process to manufacture a product; and subsequently identifying the steps to stabilise it and then applying it to the product. Further, if you look at the application of the products made through biotechnological processes, then it does not just replace a chemically modified product but also exhibits enhanced properties, ie ensure better stability without compromising on the taste and characteristics of the products.
What are the opportunity areas for the food processing industry? India is among the top five nations when it comes to production of a large number of food products, but India’s processed
food exports constitute only 1.5 per cent of the global food trade. Thus, there lies a huge opportunity for the food processing industry in India.
What is the outlook for biotechnology industry in India? If you look at the food, agricultural or pharma space, everywhere biotechnology is being increasingly used. There are many innovations happening in biotechnology sector, which will define the future of food processing industry. This sector offers tremendous opportunities, and if the government extends its full support by way of right policies, then this field will rise and grow just like the IT industry in India.
What are the company’s future plans? Our flagship segment is corn wet milling, so we are increasing our capacity in this area every year by debottlenecking our existing plants. We are also developing more value-added products through which we can increase our growth statistics. Further, our vision is to take our farm-to-fork approach forward. Through the Mega Food Park scheme, we have started working towards it. Email: avani.jain@infomedia18.in
Roundtable SPECIAL FOCUS
Will the BRAI Bill 2011 streamline the biotech regulation process? The issue of Genetically Modified (GM) crop has always remained a contentious one in India. Recently, the Government of India tried to introduce the Biotechnology Regulatory Authority of India (BRAI) Bill 2011 in the Parliament, but the protests stalled it. Prasenjit Chakraborty ascertains the views of industry players on the issue.
Suresh Itapu CEO, NutriTech Consulting Services Pvt Ltd
Raju Barwale Managing Director, Maharashtra Hybrid Seeds Company Ltd (Mahyco)
Dr Anup Karwa Director, Lifesciences, Krishidhan Group of Companies
If adopted, the GM technology can help grow crops in an easier way, and bring desired change in nutritional composition of food. The Government of India’s initiative to bring the BRAI Bill 2011 is a positive step in streamlining GM technology in the country. This Bill would answer all the apprehensions consumers have about GM foods. The answers would be based on facts (science). However, one of the things the BRAI Bill is silent about is labelling of GM foods. There should be mandatory labelling, which gives consumers a choice while choosing what they eat. There is a sentiment going around that BRAI should be discussed in public; however, it is not that simple for a layman to understand this technology. This issue should be assessed by scientists, who are, at large, unbiased. Introduction of the Bill holds a great potential for the betterment of mankind, in general, and Indians, in particular.
The move to create an autonomous authority to streamline the regulation of biotechnology products is a proactive step by the government to provide a single-window clearance facility. This will help in enhancing the effectiveness of regulatory procedures along with creating a transparent communication channel for the public, in turn improving the general public’s understanding of biotechnology. The proposed bill will streamline the approval process of transgenic crops and also help the farmers in gaining access to new advancements in agriculture, and thereby, enabling the country to address the food security issue. Agriculture in India and world over needs to become more productive and agri-biotech products are one of the promising solutions to this problem. There are several technologies that constitute agriculture biotechnology, and newer technologies will always pose regulatory challenges, and hence will require governing bodies to create more dynamic and robust laws.
The opposition to BRAI is non-scientific and demotivates science in India. There is a dire need for a centralised regulatory handling body that can assess the dossier of biotech crops developed using genetic engineering techniques. Such regulatory body is proposed to have an envisioned public perception and knowledge dissemination arm to ensure that public pooling is in place to seek end-users’ views on safety and adoption of such products. India must promote sciencebased regulatory assessment rather than fiction or individual opinions. As there are many doubts regarding GM products, creating awareness is important. The BRAI Bill is aimed at bringing more clarity within all states – unity in diversity – so that concerned state governments encourage stringent trial and evaluation of biotech crops that will help both the government and public to make a well thought-out, scientifically logical decision.
EDITORIAL TAKE Currently, GM food is banned in India. If at all it is allowed in future, there has to be a proper monitoring system in place. The BRAI Bill, in its current format is silent about mandatory labelling. Consumers have the right to know what they are consuming. The government needs to consult all the stakeholders (including consumers) and build consensus before it constitutes the final framework of the BRAI Bill.
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FACILITY VISIT Manjushree Technopack
View of the shop-floor
Making India’s beverage packaging industry prominently visible on the world map, Manjushree Technopack has been instrumental in pleasing the consumers with innovations in packaging and design. The incessant efforts towards achieving perfection are echoed by every member of the manufacturing unit at Bengaluru. Mahua Roy
I
State-of-the-art machinery
Shop-floor activities
n these days of modern retail, attracting consumers’ attention is the toughest challenge for food and beverage processors. With so many new launches in every category (not to forget, emergence of new categories too), packaging is one of the most crucial factors to influence the first purchase. Manjushree Technopack has to its credit several international accolades, including World Star Awards, presented by World Packaging Organization, for being the frontrunner in packaging innovation. The company recently won two World Star Awards for designing the Kissan Squeezo from the Unilever stable and Cadbury – Kraft’s Bubbaloo jar. This is its second year of success at World Star after winning previously in 2008 for the Quaker Oats jar and the Rhodes Peaches Multilayer jar.
Photo: Shrikanth S Y
Designing convenience and excellence
Preform manufacturing
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Mphinite Solutions is the in-house R&D unit of Manjushree. “Over the years, Mphinite has been able to design solutions in tune with end-consumers’ requirements, both functionally and aesthetically, & provide shelf-ready applications to the retail sector,” elaborates Vimal Kedia, Managing Director, Manjushree Technopack. He proudly says that the efforts of Mphinite have reduced the go-to-market timelines to as close as three months, from the earlier six months. “Better and superior
prototypes for customer feedback, better label designs, pilot moulds for immediate machine production and transit trials for market feedback have been the hallmark of Mphinite,” says Kedia. But the innovation is not just directed towards creativity and convenience. Manjushree also emphasises on sustainability. The company plays an important role in eco-friendly plastic packaging. “We have produced lightweight options for many rigid packs to reduce consumption of plastics and save material costs of clients,” says Kedia.
Infrastructure backing the research In 1994, Manjushree Technopack began operations in Bengaluru comprising a PET manufacturing unit. Today, the 35,000-sq mt facility includes two stateof-the-art production plants for PET and preforms that comply with European food-grade manufacturing standards, and a dedicated tool room for all research & development activity and prototyping. It is involved in the manufacturing of specialty plastic packaging products for domestic as well as export markets. Besides, the company is engaged in producing customised blow and injection moulded containers (bottles and jars ranging from 30 ml to 15 L in various sizes and designs) in PET, multilayer, high density polyethylene (HDPE), polypropylene (PP) and a variety of other polymers. Apart from this, it also manufactures packaging materials for special applications in food products,
Manjushree Technopack
We will be introducing some exciting packs for the powdered beverage sector and promotion packs in Q1. Moreover, our R&D team is already working on certain developments for edible oil and milk packaging, which is set to be major growth drivers for rigid packaging. Vimal Kedia
Managing Director
beverages, pharmaceuticals, cosmetics, agro-chemicals and allied sectors. Besides PET, the company also manufactures oxygen barrier retortable multilayer and stretch blow moulded bottles – both of which were brought into India for the first time by Manjushree. The who’s who of the food & beverage industry source their packaging requirements from Manjushree, including Unilever, Tata Tea, Nestle, P&G, Glaxo SmithKline, Heinz, Cadbury’s, Britannia, Wrigley’s, Lotte, Coca Cola, PepsiCo, Perfetti and others. The latest in Japanese and American technology for blow moulding, injection moulding, multilayer & hot-fillable PET technology was introduced by the company in India. In 2005, the company introduced PP ISBM technology with GSK for the first time in India. Elaborating on the investment plans, Kedia says that Manjushree will invest in building a 6,00,000 sq ft state-ofart plant in Bidadi Industrial Area, Bengaluru. “This manufacturing facility will have facilities like Class 10,000 clean room, 100 per cent forklift operations, and very lean management. The total project cost is estimated at ` 150 crore,
VITAL STATS OF MANUFACTURING UNIT R 300 million containers per annum R 450+ design varieties R Products ranging from 5 ml to 15 L R 900 million preforms per annum
of which ` 100 crore will be invested in 2012-13, and balance will be taken up in the subsequent years,” he adds.
Diversification into preforms business During 2007-08, Manjushree diversified into manufacturing of PET preforms and installed Husky Hypet System. “Today, Manjushree is the largest converter of PET and preforms in India with an installed capacity of 30,000 MTPA, and caters to the packaging needs of a large section of the FMCG fraternity,” claims Kedia. The company offers a range of PET preforms for carbonated soft drinks, mineral water and hot fill juices with an installed capacity of 24,000 MTPA. “Our preforms are made on the latest 96 Cavity Hypet system from Husky, which is really the world de-facto standard for the best quality branded performs,” says Kedia. These preforms are available in a variety of neck and weight categories to suit the various customisations & product differentiations demanded by the beverage industry. “Preform business is growing fast at over 25 per cent every year, and we are responding to this growth by adding further capacities to manufacture PET preforms for juices, carbonated beverages and packaged drinking water markets. The growth in preforms is mainly attributed to new products and regular increase in consumption of beverages,” adds Kedia. The new plant planned by Manjushree will largely be catering to the preform business. “We offer the entire range of preforms from 200 ml up to 2.5 L, and are also exporting to Africa, South East Asian countries and the Middle East,” states Kedia. Elaborating the future plans of Manjushree, Kedia says, “We will be introducing some exciting packs for the powdered beverage sector and promotion packs in Q1. Moreover, our R&D team is already working on certain developments for edible oil and milk packaging, which is set to be major growth drivers for rigid packaging.” Email: mahua.roy@infomedia18.in
Manufacturing in progress
Quality testing unit
Labelling unit
Blow moulding
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INSIGHT & OUTLOOK
READY-TO-EAT/COOK FOODS RTE FOODS MARKET Customisation and innovation rule the roost ................................................................ 50 CONVENIENCE FOODS Five ingredients to taste success ...................................................................................... 52 INSTANT FOODS Quality is the priority ..................................................................................................... 54 INTERFACE Praveen Jaipuriar, Marketing Head-Foods, Dabur India “Cooking pastes are no longer treated as ‘emergency’ products”..................................... 55 FOOD SAFETY Traceability tools make recall process easy ..................................................................... 57
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INSIGHT & OUTLOOK RTE foods market
Today’s fast-paced life has enhanced the significance of foods, which are easy on wallets. While many people still prefer homecooked food, a growing number is developing taste for convenient foods, resulting in their increasing demand. This has encouraged food companies to come up with Ready-to-Cook (RTC) and Ready-to-Eat (RTE) food items, thereby offering a plethora of choices. Shushmul Maheshwari
A
relatively new concept in India, the RTE foods are gaining popularity today, as they do not require additional cooking. Often termed as ‘convenience food’, they are positioned as ‘value for money’ products and solve the problem of time-constraint faced by consumers due to rising pressures of urban life. Presently, two kinds of RTE food products are available in the country – shelf-stable packaged food and frozen packaged food. The first category is the most preferred, which includes meals that are tasty and appetising. The RTE food market in India is estimated to have crossed the ` 1 billion-mark in 2010. Changing sociodemographics and lifestyles, & time constraints faced by working women when it comes to cooking at home are the factors contributing to the growth of this market. As an upcoming segment of retail, the RTE food products are slowly but steadily finding their way into an average Indian household. With the changing food consumption patterns, and rising consumer requirements for convenience along with value for money, the set-up of retail formats in India is evolving. The growth of RTE food products is dependent on modern trade. Through 50
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walk-in shelves, these products get an opportunity to come closer to consumers. It is also easier for the packs to get picked up via impulse buying. Consequently, the convenience in food shopping is gearing the growth of other retail formats, which can provide ‘value for time’ besides ‘value for money’ to the consumers.
Certified innovative packaging Across the globe, the health-conscious consumers are fussy about the quality of food they buy, be it fresh fruits and vegetables or processed/ready-to-eat foods. Thus, it is vital for manufacturers to focus on ensuring freshness and include it as a key component in their marketing efforts to increase the uptake of RTE foods. In order to tap this food market, it becomes quintessential for manufacturers to identify potential opportunities in terms of innovative product concepts and packaging formats. Generally, most of the RTE food products are packed in retort packs. The introduction of retorting technology in processed food sector has made the sale of RTE foods commercially viable, without distorting the actual taste. The retorting or sterilisation method ascertains the constancy of the RTE foods in retort pouches, both on shelf and at room temperature. The sterilisation process entirely obliterates the potentially
injurious micro-organisms, thereby ensuring quality and over 12-month shelf-life without refrigeration. With the demand for RTE foods rising at a rapid pace, various companies in the market are following the ISO 22000, HACCP and BRC certification systems for processing their products. The companies in the RTE food space adhere to the international standards across all operations, ranging from sourcing the finest ingredients to processing and packing using cutting-edge technology. Each of their products thus carries an assurance of quality.
Consumer preferences As India represents an amalgamation of people from varied cultures, the seepage of some foreign elements into the local culinary culture is unavoidable. For this reason, the culinary tradition of India is underpinned with constant changes and additions. But interestingly, Indians always give high preference to fresh products, traditional spices and ingredients. The RTE and packaged food products have been gaining acceptance in India, particularly among the urban middle class. This phenomenal transition in eating habits of people has stemmed from facts, like rapid pace of urbanisation and rising number of working women. These factors have empowered the
RTE foods market
Indian families to diversify their food preferences towards RTE foods. Besides, the proliferation of fast food outlets, arrival of food multinationals, and rising income levels have gradually infused a change in the perception of people to supplement their traditional eating habits with new packaged food products. For a generation that is increasingly pressed for time, the growing availability of a variety of RTE food products is a viable option.
Indian naans, kulchas and parathas, and international food items like tortilla wraps and pizza bases. Players, including Venky’s India, Temptation Foods, and Al Kabeer are also keen to garner their marketshare. Despite efforts from firms like Godrej and Vadilal, which are trying to include convenience foods in Indian thali via their wide distribution networks, frozen foods have not reached that stage yet.
Competition zone
Challenges and the way ahead
On the competitive front, the RTE food market in India is poised for rapid expansion and higher efficiency, with the entry of international giants. Major players, including MTR, ITC, and Gits are already present in the sector, thus creating a competitive environment for future growth. The shift in socio-economic factors in India is also offering tremendous prospects for RTE meals in the country. It is evident from the entry of Mumbaibased Agro Tech Foods into the segment. The company, which has gained popularity for its edible oil range under the Sundrop brand, has launched Sundrop Yummeals in the RTE food space. Similarly, with a view to catering to the augmented customer base for packaged food, Anoushka Gourmet has launched a variety of ‘pure vegetarian with no preservatives’ RTE meals in the market. The company offers 11 products in the RTC segment, as against 15 offerings in the RTE space. The ice cream major, Vadilal Industries, is also not far behind in the race of tempting the Indian consumers with high quality RTE snack items. Its product line includes plain and stuffed parathas, samosas, kachoris and spring rolls. With the increasing competition in the Indian RTE food market, it has become indispensable for the companies to go for customisation of products, considering domestic choices and customs that are among the key strategies for success in the segment. For instance, Mumbaibased Signature International Foods has announced the launch of a range of
Though the country offers lucrative opportunities to the new entrants n the RTE food segment, there exist some roadblocks that may hamper the exponential growth of this industry in future. Here are some of the factors likely to affect the industry’s growth severely: Diverse tastes and preferences: India has a distinctive culture wherein tastes and preferences vary from region to region. Thus, it is challenging for manufacturers to come up with an assortment of tailormade products to suit Indian tastes and preferences. Strong unorganised market: The industry’s main segments have to face a strong unorganised market, which is mainly successful on account of effortless accessibility and lower product rates. Higher prices: Usually packaged food items are costlier than the products available in the unorganised market. As a result, price-sensitive Indian consumers are reluctant to shift to organised market. Poor infrastructure: Lack of investment keeps infrastructure sector’s growth in the country slow. Packaged food industry needs to have a strong network across India for expanding the customer base. The industry regulators need to take care of certain measures to present a remarkable position of India in the RTE food market. For instance, packaged food manufacturers should focus on reducing prices, and thereby, increase product penetration & consumer awareness through innovative marketing campaigns. Many categories in the packaged food industry, such as RTE products, ice-
15%
20%
65%
Age group (14-24) Age group (25-35) Age group (36 & above) Source: RNCOS
Breakup of RTE food preference by age group (%)
creams, and frozen food need strong infrastructural assistance, such as outand-out logistics supply chain, cold chains and warehouses, which are still inaccessible in the country’s larger part. Developing awareness among masses on nutritional benefits of RTE food will go a long way in clearing any doubts about these foods among customers.
Future packed with culinary delight The ever-increasing population of India offers growth prospects to the RTE food industry. For most of the companies operating in the Indian RTE food market, innovation in products and marketing strategies is the need of the hour. With the increasing number of working women and nuclear families, the Indian RTE foods market size is poised to double by 2014. Particularly, the tier-I, tier-II cities are likely to account for the majority of the market as more and more people would be able to afford RTE items. Shushmul Maheshwari is the Chief Executive of RNCOS E-Services Pvt Ltd, a market research & information analysis company with global presence. He has spent more than 15 years working in the senior management teams of both, Indian and multinational companies. He has gained expertise in research & analysis field and actively participated in various national and international conferences & discussions organised by business & trade-related associations. Email: shushmul@rncos.com
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INSIGHT & OUTLOOK Convenience foods
2. Reducing the cooking time The whole point of RTC foods is that it needs to provide a hassle-free experience. During the product formulation, the technology should be adopted to see to it that minimum cooking/heating time is required to obtain the product of desired taste and quality, post the opening of the pack. Godrej Yummiez makes it clear on the packaging and marketing communication about the less amount of time required for the product to be ‘ready’.
3. Non-urban areas is the next big thing
Mahua Roy
W
hen everything is claimed to be right with product formulation, use of advanced technology in processing and packaging, flawless distribution strategy, then what ails the RTC foods industry? There seems to be an evident disconnect between consumers and processors. However, everything is not gloomy for the sector. According to the renowned consulting firm McKinsey & Co, the retail food sector in India is likely to grow from $ 70 billion now to $ 150 billion by 2025, with 60 per cent of this market belonging to the convenience food category. Here’s examining five tips to ensure growth of the RTC foods industry.
1. Concentrate on alternative positioning Most product launches stress on the athome consumption trend. Whereas this is the most relevant communication, it is slightly overdone, as market analysts agree. To create a niche and be unique, one has to try out newer ventures for the positioning of RTC foods. Godrej Yummiez, which comprises vegetarian and 52
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RTC foods are convenient; they are claimed to be healthy & tasty; and are also attractively packaged. Yet, they are still to find deeper market penetration and acceptance. These five tips can help the RTC food brands rise above the clutter and reach the market leadership position they aspire to. non-vegetarian products in its portfolio, has positioned itself as a ‘party-maker’. Vadilal, for its RTC range, stresses on the instant, hassle-free cooking attribute, in case there is the arrival of uninformed guests or if there is a party at home. There is too much of stress laid on RTC foods being ideal for bachelors or working women for at-home consumption. Instead, to be at an edge, workplaces can be increasingly encouraged as a consumption point, as this communication is unexplored. As Rahul Kulkarni, Director - Marketing, West Coast Fine Foods, says, “RTC products are easy as well as fast to cook, they can be enjoyed even in workplaces and outdoors. Being frozen, its convenience of longer shelf-life makes it an ideal solution for bachelors as well.”
It is a challenge to introduce RTC foods in non-urban areas. While some industry experts perceive non-urban markets consumers to be on par with their urban counterparts, a section also believes that the non-urban consumer is still costconscious. Kulkarni explains, “Non-urban are must-go places for every food brand looking to establish itself across all segments. The non-urban markets, though slow to adapt and difficult to breakin, have astonishingly high purchasing power.” However, if the product delivers the quality (read taste) promise, the consumer will stick to that RTC brand with utmost loyalty. Sushil Sawant, AVP, Godrej Tyson Foods explains, “The challenge lies in ensuring the ‘first buy’ of our product. The product attributes then ensure that we get repeat purchases from the ‘experienced’ consumer.” Natasha D’Costa, Industry Analyst Foods Practice, South Asia and Middle East, Frost & Sullivan, puts forward a deeper insight into the psyche of the non-urban consumer. She says, “In the urban household, mostly both partners are working and, hence, prefer a quick fix meal. On the other hand, in a non-urban setting, where only one member is earning and the homemaker concentrates on the meals, she looks towards nourishment & nutrition as the biggest priority. Simpler, nutrient-based meals will succeed in these areas. Also, the marketing communication needs to be customised towards this section of consumers, besides making the product available at affordable costs.”
Convenience foods
Indian consumers are evidently sceptical about the freshness and quality of RTC foods. How would you strategise to address this mindset? Rahul Kulkarni, Director - Marketing, West Coast Fine Foods
Extensive product sampling has been our way of ensuring that the end-consumers get to taste the product first-hand without buying the product. Rajesh Gandhi, Managing Director, Vadilal Industries
Consumers need to be made aware that all RTC foods do not contain preservatives and that freezing itself is a preservation technique. Besides, no synthetic colours or additives are used. It is only through awareness that consumers’ confidence in frozen foods can be increased. Sushil Sawant, AVP, Godrej Tyson Foods
The urban population which is hygiene- and health-conscious, is increasingly shifting from live chicken to value-added chicken. Lifestyle changes have been in favour of consumption of RTC products. For our entire range, we have strategically left the consumer to add their signature, enabling the homemaker to customise the finished products according to family tastes. Natasha D’Costa, Industry Analyst - Foods Practice, SA and ME, F&S
Focus on the ‘health’ aspect of RTC foods, by all means, including product formulation, marketing/ packaging communication and other branding measures.
To maintain a robust supply chain, Vadilal is working closely with modern retail outlets as well as small grocery shops in nonurban areas to ensure maximum penetration. “Frozen foods are perceived as a part of grocery shopping and, hence, Vadilal has placed its products with other grocery items at convenient shopping outlets. To overcome the problem of limited cold storage spaces, we provide deep freezers to our retailers and distributors,” states Rajesh Gandhi, Managing Director, Vadilal Industries.
4. Collaborate with food services Food services (FS) are not a competition to the RTC foods industry, but a healthy partner in growth. The exceptionally high growth of FS, especially the Quick Service Restaurants (QSRs), offers a massive opportunity area for the RTC foods sector. D’Costa elaborates, “The QSRs look for consistent quality and competitive pricing as basic factors while deciding upon the array of RTC foods they want to be included in their menus. Each institutional client needs to be viewed as an individual entity. Besides QSRs, even pubs and lounge bars are the perfect clients for the RTC industry, ie those looking for appetiser category of foods.” Godrej Tyson is one of the major suppliers of fresh and valueadded chicken to FS and QSRs. “The edge lies in the hygienic supply chain and strong value-added brands. Expert processing and product development to create great-tasting, safe, and healthy products constitute the key to be successful in this segment. Godrej Tyson lays stress on innovative poultry solutions and world-class products, but accordingly customised to suit local tastes,” says Sawant. Kulkarni too speaks of a healthy business relationship with the FS industry as that will surely aid the growth of RTC foods. He says, “We do not consider food service as a competition, but a necessary medium to launch a new product or trend initiation. It will help the RTC foods industry, if the food services introduce our products into their offerings, and make it easier for the endconsumer to test, appreciate, reject or aspire for the product to be consumed at home.”
5. Introduce a range of international cuisines The retail shelves of modern retail stores are packed with South Indian or North Indian delicacies. The same paneer tikka or murgh biryani from one brand is placed side-to-side with that of a competitor’s. The first buy of the consumer will definitely then depend upon packaging and pricing. However, if RTC food companies concentrate on international cuisine heavily, it might help create the muchneeded brand differentiation. Fieldfresh Foods’ Del Monte brand has its own range of Italian cuisine whereas Capital Foods’ Ching’s Secret brand offers Chinese. These brands have the highest recall among consumers because of their entry into an unexplored segment. The much-emphasised ‘globalised’ Indian consumer desires to experiment with international cuisine. Today, his only choice lies with food services. If he obtains the same range of products, with quality deliverance combined with convenience, there is no foreseeable reason why international RTC foods will not be appreciated. Email: mahua.roy@infomedia18.in
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INSIGHT & OUTLOOK Instant foods
Ready-to-Eat (RTE) and Ready-to-Cook (RTC) food products are steadily gaining acceptance as well as preference in India due to rising disposable income, busy lifestyles and desire among people for trying out new products. While this demand has increased the business prospects of companies in the segment, they are also faced with the challenge of maintaining the safety and quality of such foods. Avani Jain
T
he instant food market in India has been growing at a rapid pace in the last few years. Further, the presence of many big Indian as well as international players in the segment has provided a boost to this industry. Sushil Sawant, Associate Vice President – India Operations, Godrej Tyson Foods Ltd, notes, “Due to changes in the lifestyle and socio-cultural ethos; as well as increase in purchasing power, the demand for RTE and RTC foods has increased drastically. Now, people not only want to eat out but also want to have the same experience at home by using these products, which are good and quality products.” Here, the catchword is the quality. Food safety is thus becoming one of the major concerns in the recent times as customers are highly becoming qualityand hygiene-conscious. Even the RTE and RTC foods segment is not untouched by this issue. Sawant avers, “With the government focussing on food safety by finetuning the food laws of the nation coupled with increasing general awareness among customers, even manufacturers are paying heed to this issue by undertaking various initiatives to ensure the quality of food products.” 54
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Thus, in order to ensure the quality of RTE and RTC foods, companies need to focus on this aspect right from the stage of procuring raw materials till it reaches the end-consumer. This can be achieved by following various control measures applicable to every process, wherein it is also important to recruit people with the right skill-sets. Sawant says, “If the employees are well-trained and educated, they will understand the significance of product quality and would not let pass anything that is sub-standard. Our company gives high importance to this issue. All the other steps come later.”
process of preparation. Further, it is also essential to ensure the natural freshness and taste of the products.
Efficient transportation Not only strict levels have to be maintained while making a product, but storage and transportation of finished goods should also be under conditions that can protect the goods against physical, chemical and microbial contamination. Sawant says, “For the storage of frozen food products, it is important to maintain the temperature inside the cold room; otherwise the packaged food products might get spoiled. At our company, we pay attention to every aspect and ensure that the product reaches the customer in good condition, thus maintaining the quality at every level.”
On the right track Using quality raw materials Like any other segment, in the food sector too, the first step is to ensure good quality raw materials because if quality is neglected at this stage, then the finished product is bound to fail on the quality parameter. Further, the transportation of foodstuff should be done hygienically so as to avoid direct contact of contamination materials. Sawant notes, “Our company monitors the quality of raw materials throughout the supply chain and ensures that only good products are used. Further, the products are treated properly before they are used.” Food products have to be protected at every stage during the
Keeping the quality concerns in mind, food processing companies have taken various steps voluntarily and will have to continue doing so in the future as well. The reason being hygiene-and quality-conscious customers will keep on demanding good products and this would prove as a major challenge for the manufacturers in this segment. Further, the demand for RTE and RTC foods will keep on increasing due to the large young population in the country. This industry will also see significant changes in terms of large-scale production and new entrants gaining a stronghold in the market. Email: avani.jain@infomedia18.in
Interface - Praveen Jaipuriar INSIGHT & OUTLOOK
Cooking pastes are no longer treated as ‘emergency’ products …says Praveen Jaipuriar, Marketing HeadFoods, Dabur India. He discusses at length with Mahua Roy about an array of activities of Dabur to promote the category of cooking pastes in India and make it such a success. How has been your experience with Dabur Hommade range all these years? Dabur pioneered the concept of ready-to-cook packaged pastes and purees. The demand for this range has been on the rise. Our estimate of the cooking pastes and purees category in India is around ` 150-200 crore. This market is still at a nascent stage in India and we see huge growth potential in the category. A higher degree of consumer awareness combined with the rise of experimentation with a variety of cuisines will definitely lead to better growth. The emergence of modern trade retail format and higher number of companies launching new variants in the foods segment have also given a fillip to the category.
You experimented with cross-promotions of Dabur Hommade with Réal. What lessons did you learn from that strategy? Cross-promotions can be used as a tool to introduce consumers to a new offering and induce product trials. It has the potential for a big marketing payoff as a new brand or product can successfully expand through another established brand’s customer
base. The new brand, thereby, can gain an inexpensive and credible introduction to more of its kind of customers effectively as compared to the traditional ‘solo’ methods of networking or advertising. Cross-promotion with Réal was initially used to introduce the brand Hommade to consumers and induce trials. Now, Hommade has its own consumer base.
What are the innovative promotional strategies you have in mind? The entire Hommade portfolio has recently been relaunched in an allnew packaging, thereby revamping the category with an aim to spur growth for its range of culinary products. The new look complies with premium, international standards of packaging breaking the clutter with a better shelf-throw of the range. Besides, the product benefits, usage and instructions are clearly communicated on the new packs. We have also expanded the range with the introduction of Hommade Bhuna Masala recently. Going forward, we are looking at further expanding the range. The kind of growth that we are seeing in our existing Hommade portfolio is proof of the
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Interface - Praveen Jaipuriar
growing demand for such products, and has encouraged us to look at expansion. Dabur has been hosting informative and educative initiatives with consumers, besides running cooking programmes & contests to educate consumers about the benefits and convenience of using cooking pastes. Recipe books have also been introduced.
How did you pioneer to change the perception that cooking pastes are not just emergency products? Cooking pastes are no longer treated as ‘emergency’ products. People view cooking pastes and purees as a convenience format and it is increasingly finding acceptance in their daily cooking needs. While specialty cooking may still be a weekend phenomenon, we are seeing many an Indian household shifting to usage of cooking pastes and purees in their daily cooking too. Culinary pastes and purees
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offer convenience to daily cooking and give the woman in the household the independence & opportunity to add her special flavour to the cooking. The popularity of such products has a lot to do with regional preferences too. So, you would find the South Indian delicacies being hugely popular in North India where people find it difficult to prepare dishes like dosa, idli etc. Similarly, North Indian cuisines find a lot of consumers in South India. Also, people in metro cities tend to experiment more with exotic cuisines, which is giving a further boost to the category. Today, Dabur is the only Indian manufacturer controlling a lion’s share of the coconut milk market with rest of the indigenous players involved in manufacture of coconut milk powder. Rest of the coconut milk vendors primarily import through Thai sources. Hommade Lemoneez, a concentrated lemon juice, is an exclusive and unique product in Dabur’s culinary portfolio,
which can be used in place of fresh lemons for nimbu pani, cocktails, salads, meat marination, etc.
With food inflation rising, what steps do you take to keep your pricing in check? Dabur has a robust sourcing mechanism in place and also undertake hedging in a number of items permitted under Indian regulations. While price hikes are put in effect, in view of rise in input costs, we try to minimise the net impact to consumers.
And finally, how has spurt of modern retail helped to achieve your target? For both Réal and Hommade, modern retail plays the role of a significant contributor to business. We work closely with the modern trade outlets to develop special promotions and sampling activities to engage consumers. Email: mahua.roy@infomedia18.in
Food safety INSIGHT & OUTLOOK
Traceability tools make recall process easy Food safety being the need of the hour amid rising foodborne illnesses, the new food safety guideline is a landmark achievement, wherein the food recall process is elaborately defined. This article emphasises on the need to have traceability tools to improve and accelerate the recall process effectively. Meenaxee Padhy
F
ood recall is as crucial as efficient food distribution in a supply chain. The new Food Safety and Standards (FSS) Act, 2006 that came into force in August 2011 has elaborately defined this process to guide food business operators (FBOs) on how to carry out a food recall through an efficient, rapid identification as well as removal of unsafe food and food that violate the FSS Act. It also aims at informing consumers (where necessary) about the presence of potentially hazardous food in the market, and ensure that unsafe food are contained & destroyed to protect the health of consumers. One of the key provisions of this Act include labelling of information for any type of packaging to be clearly indicative of all the instructions as required by/to the consumers and FBOs in case of recall.
Recall process The initiation of recall can be as a result of reports/complaints referred to the FBOs from a variety of sources. The reports/complaints may be referred by manufacturers, wholesalers, importers, exporters, distributors, retailers, consumers, media, government agencies and food authorities. FSS Act guideline has classified food recall into two categories depending on the hazards involved, which include:
R Class I Recall: Foods that are unsafe and could cause serious health problems R Class II Recall: Foods that are unlikely to cause any adverse health problem, but violate the Act and the rules & regulations made there under The FBOs are instructed to prepare and maintain all related records pertaining to food distribution in the supply chain with distinct labelling instructions on the product, so that at the time of recall, the procedure can be completed with optimum information and minimum timeline. Many stringent conditions are laid down by the Food Safety and Standards Authority of India (FSSAI) to the FBOs for efficient recall without any compromise on consumer safety. However, the big question remains as to whether recall process can be undertaken successfully with the present mechanism. This is because it is considered an expensive process resulting in draining of the margin largely. In the absence of a proper recall mechanism, this process becomes a burden and ultimately least effective.
Role of technology Even though FSSAI has taken care of the food recall procedure as per section (1) of Section 92 of the FSS Act, 2006, food recall is considered a rather complex process. However, the set norms are going to bring about a radical change in the scenario by taking it as a yardstick.
As per FSS Act guideline, any ‘unsafe food’ is to be recalled within 24 hours of receipt of complaint, and hence the initiation of the process and documentation thereof. It also states the recall of the entire batch of the product suspected to be unsafe, which is not only a herculean task for the authority but also may result in a huge loss for the manufacturer and others involved in the supply chain. Here the role of technology is important like the introduction of Quick Response (QR) code with all the traceability components encoded into it, which can facilitate the smooth recall while minimising recall size, which is otherwise sporadic in nature. The primary advantage of printing this code along with all other labelling information is facilitating the traceability both downstream and upstream in the supply chain within decided timeline and efficient documentation process & robust database. This can minimise the recall cost significantly. Being able to determine which products need to be recalled enables limiting the scope of a recall. If the specific affected products cannot be identified, then the scope of recall needs to be broadened; often recalling more products than necessary results in more financial losses. Moreover, if the products are incorrectly identified, another recall may be necessary. The secondary advantage is authenticating the product and confirming the ownership. The visibility of the code
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Food safety
and its subsequent analysis can protect manufacturers for authenticating their products from the array of counterfeit and look-alike stuff around. This authentication process becomes a boon for manufacturers and distributors to get rid of legal complications (both civil and criminal) in case of any complaint challenging the food quality (Section 65 and 66 of FSS Act).
Facilitating traceability in the food supply chain Confidence in the safety and integrity of the food supply chain is an important requirement for consumers. As no mandatory activity of this nature can achieve its objectives fully without the cooperation and active participation of all stakeholders, it is important to have the traceability concept from farm to fork. The basic characteristics of food traceability include identification of all the food ingredients and products at different stages of process (upstream) and distribution in the supply chain (downstream). For products, it creates a link between materials, their origin and processing, distribution & location after delivery. In case of data, it relates the calculations and data generated through a quality loop and may link these back to the requirements for quality. In calibration, it relates measuring equipment to national, international or primary standards, to basic physical constants or properties or to reference materials. In IT and programming, it relates design and implementation processes back to the requirements for a system
Interest of stakeholders Consumers gain hidden benefits from most traceability systems, ie more effective achievement of food safety and an increased effectiveness of recall receiving information. These include: R Ensuring food safety by effective product recall, in case of an emergency R Enabling avoidance of specific foods and food ingredients easily, whether because of allergy, food intolerance or lifestyle choice 58
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R Enabling real choice to be exercised between food produced in different ways The authorities, being the part of the system, benefit from the traceability system in gaining confidence of the consumer by way of: R Protecting public health through the withdrawal of food product from sale in the recall process R Helping to prevent fraud where food analysis is insufficient to support authenticity As an integral part of the traceability systems, the manufacturers are the main beneficiary and are able to: R Comply with relevant legislation R Take prompt action to remove products from sale and protect brand reputation R Minimise the size of any withdrawal, and hence the costs incurred in recovering, disposing or reconditioning products already placed on the market R Diagnose problems in production and pass on liability where relevant R Create differentiated products in the marketplace because of the way they have been produced
Linking identification and information Product withdrawal and recall systems only require traceability in part of the chain from the production step to the consumer. But in case of complaint, traceability is needed from the raw material stage, back to the supplier to improve transparency, rectify fault, prevent recurrence and assist in placing the responsibility and liability. Hence, it is a close-knit network and system in itself. At each stage, the data can be integrated to the ERP system maintained with each stakeholder and can be interlinked for better overview.
Cost factor The cost involved in the implementation of traceability systems is likely to vary enormously between businesses and sectors depending on the type of technology adopted, the amount of information required to be stored and the complexity
of the food chain. It is likely that systems will be introduced most rapidly where commensurate benefits in logistics, process control etc also occur for the business, or where marketshare would be jeopardised without the introduction of such systems. It is also possible that minor upgradation in the existing system could take care of the entire traceability procedure. However, the highest costs will be borne by businesses, which still work on the philosophy of commodity production, and the lowest costs to businesses, which already operate with their focus on the production of highquality products and creation of added value to meet customer demands. It is clear that traceability comes at a cost. But the costs of not having such systems, or having inefficient systems in place may have an adverse impact for all the stakeholders and food industry as a whole.
All for one, one for all If managed poorly, change will wreak havoc on even the most talented and experienced development teams. If managed skillfully, using tools like traceability, teams are better equipped to assess the impact of changes, track the full history, keep everyone in sync and consistently improve the quality of products being developed. Technology cannot stand alone in the way of implementation. It is a big task for a government to comprehend and formulate laws, the manufacturers to adhere, and finally for the consumers to be alert. It also requires equal involvement of the law enforcement authority, the legal system, consumer forums and all tangible authorities involved at every level and state. It requires respect for each institution, society, laws of the land and above all for life. Meenaxee Padhy is the Business Head at M&M Technologies Pvt Ltd, which offers solutions such as traceability, supply chain management, system integration, etc for the food and beverages and logistics industry. For more details contact on mp@mmtechnologiesindia.com
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Modular automation AUTOMATION TRENDS
Rakesh Rao
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n order to adapt to changing economic, manufacturing and customer requirements, food & beverages companies need to have flexibility in their production set-up. At times, they have to produce more products in limited time and handle wide range of products and packaging requirements of customers. Hence, manufacturers have to be adept at meeting changing needs, ranging from efficient handling of supply chain to modifying production lines to adapting recipes based on new raw material. Modular packaging platforms can help companies to take the risk out of moving into new packaging designs or new capabilities. In a modular automation scheme, each machine is broken into its component parts, enabling the reuse of software objects. “The modularity goes from centralised/decentralised pumps and all the way to even suction cups that are modular. Our piGRIP® is a modular suction cup where the customer can decide which material and design they want on the lip and how they want the bellow to look like, and then the fitting to tailor-make something as a suction cup or pump,” says Häla El Sheemy Washbrook, VP-Marketing & Communication, Piab AB. With regard to application of modular automation in food packaging industry, she adds, it can be from vacuum generation where some customer needs a high vacuum flow in the start of the cycle and others a deep vacuum. “The modularity can also come into place when the pump should be moved and the customer’s need has changed from vacuum flow to vacuum level
We see a clear increase in customers appreciating the modular products in the automation industry. The main reason is that the customers will be able to maintain flexibility in their production. Häla El Sheemy Washbrook
VP-Marketing & Communication, Piab AB
MODULARITYaiding
production FLEXIBILITY
The demand for packaging operations that are more flexible and efficient to fulfill marketing, supply chain & global business strategies is increasing. Hence, one has to think on the level of reconfigurability rather than changeover, and this is exactly what modular automation offers. – the biggest part of the pump can still be used; just replace the cartridges used for creating the vacuum,” she states.
Islands of machines Greatly increased reconfigurability can reduce risk in capital expenditures and adapt faster to changing consumer requirements. But to make packaging modules plug-and-play takes modular software, modular control hardware and modular mechanical designs. Hence, it is important to have greater collaboration between packaging system designers and their automation providers. Explaining the selection parameters for vendor providing modular automation solution, Washbrook says, “One big question is how wide is the supplier’s modular program – if this is a strategy that the supplier has as its main focus or if it is just a few products that ‘happen to be’ modular. Because if it is a supplier with a clear strategy going for modularity, you will be able to increase your flexibility probably with existing products.”
Increasing modularity In food industry, every customer has slightly different needs since every product is based on different recipe program. Along with motion control, modular design platforms can help machine builders modify their designs without making large investments and allowing them to quickly provide flexible, economical solutions. Modularity also provides benefits to customers who want to change packaging or alter a machine to package an entirely new product. Hence, experts expect the usage of modular automation to go up in food packaging operations. Washbrook observes, “We see a clear increase in customers appreciating the modular products in the automation industry. Again probably, the main reason is that the customers will be able to maintain flexibility in their production as it is easy to either upgrade, or add another cartridge to increase the pump capacity.” Email: rakesh.rao@infomedia18.in
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ENERGY MANAGEMENT Corporate strategy
So what’s the new to-do item in the strategy list of senior management, apart from managing sales, promotional strategies, attrition, new launches, etc? The new generation of senior management is investing heavily and holding brainstorming sessions to promote the attitude of energy management among employees.
Mahua Roy
C
ompanies have always been managing their energy consumption for years, but only recently it has become a corporate priority. Nowadays, energy auditing followed by necessary corrective measures too has become a trend, which is here to stay. Energy and the allied & consequent business risks, such as carbon emissions, have been a severe environmental problem. However, by managing compliance and regulatory issues, this problem has always been taken care of at the facility or site level. But forward thinking corporations of today are starting to look at this problem in a different way. They are now focussing on how energy management can actually help their business grow. This way, the senior management is relocating the discussions on energy from the facility into the boardroom.
Energy management as a mindset “At Coca-Cola, we strive to use the best possible mix of energy sources while improving the energy-efficiency of our 62
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manufacturing and distribution processes. This we believe is our contribution to the global challenge of climate protection and energy management,” says Asim Parekh, Vice President-Technical and Supply Chain, Coca-Cola India and South West Asia, echoing the voice of a responsible corporate India. The best process and technology platforms will be able to accomplish little without the presence of trained, and more importantly, motivated employees. An ideal energy management programme will require the skillset of engineers, operators, analysts as well as technology professionals. Ultimately, energy management is solving a business problem. Besides, as India is gradually opening up to the idea of sustainability, consumers look forward to and appreciate the ideals of environmentally responsible companies. In a way, promotion of such efforts, to some extent, helps enhance the brand image of the company. Food and beverage companies, through their massive reach, are at an advantage. Says Schauna Chauhan, Chief Executive Officer, Parle Agro,
“Over time, customers are increasingly becoming conscious of conservation of the environment and elements leading to its sustainability. The choice is to create options that clearly demonstrate less energy footprints in the entire product cycle. Selection of raw materials, processes, packaging and disposal are thus vitally important to us. We make conscious efforts to reduce energy usage, among other things.” The company aims at earning greater customer loyalty and has thus made its slogan ‘Refreshing India’ energy, thereby strengthening the brand’s proposition. This way, most senior executives take the call to integrate their energy-efficient efforts into their brand’s message.
Cost-centre? Effective energy management is no longer a ‘cost’ centre, as viewed traditionally. It can be a ‘profit’ centre, if managed correctly. And the responsible and authoritative stamp of the senior management proves the seriousness they put into this issue. “Sustainability is a concept that is fundamental to the way we do our business across the world.
Corporate strategy
Therefore, energy management is not an exercise that is one-off or was started to create goodwill. Energy management makes good business sense and also we believe it is the right way of doing business,” states Parekh. Most companies, including Coca Cola India, have a separate department these days, looking into energy management and overall sustainability. The senior management thus overlooks and gets involved personally in operations like goal-setting for energy management, monitoring and verification of energy flows, various training and communications, carbon footprint reduction initiatives, and scouting for new technologies & best practices. “As energy management becomes a recognised corporate function, high-level managers have no choice but to determine how to manage energy effectively. Logically, many firms have responded to this need by investing in IT infrastructure that relies on successful models based on sound management principles, such as
those effectively integrated into quality or environmental management systems,” says Dr Manian Ramesh, Chief Technology Officer, Nalco Company.
Employing technology Companies are deducing ways by which they can minimise energy use by investing in projects that can earn tax incentives, create new lines of business, besides investing heavily in training and orienting personnel as well. This dream has been turned into a reality because of technology, a source of innovation being driven greatly through IT. As Chauhan rightly puts it, “Since energy is inevitably connected with sourcing and utilising any resource, it is critical to realise that even savings towards conservation of resources result in huge power savings. Focus is also to remain in the frontiers of technology, which optimises resource consumption and energy.” Technology has now made possible for these companies to proactively manage upcoming innovations in energy management.
IT systems today support seamless dataflow of energy savings directly from the plant to the boardroom. This streamlines the process, reduces costs, increases data accuracy and supports timely data analysis. “It is but natural that if sustainability is accompanied by huge investments, the value of sustainability is ignored. The objective of energy management solution providers is to minimise capital and operational cost obviously, besides making the savings visible in a definite period of time. If and when sustainability is achieved with higher efficiency, its acceptability becomes higher, naturally. And the senior management is propagating these thoughts heavily,” says Dr Ramesh. Turning an unmanaged cost into a managed asset and even a profit centre is the ‘KRA’ that is the hallmark of senior management, and the food & beverage industry in India is making rampant strides in achieving this. Email: mahua.roy@infomedia18.in
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POLICIES & REGULATIONS FDI in retail
Today, in the absence of any such mechanism, farmers do not know the exact demand for crops and vegetables in the country. They simply produce as they have been Stalling FDI in retail is a huge setback especially for Ready-to-Eat doing it for years. There are (RTE) and Ready-to-Cook (RTC) segments of the food industry. sectors in India where organised Besides improving infrastructure in supply chain, FDI would retail is doing wonders. Citing have provided assured demand for farm produce, which is an example, Singh says that price essential for price stability of any product. It would have for potato (especially those used in manufacturing chips) remained stable also brought retailers, food processors and farmers for long. “It will never fluctuate because closer, ultimately benefitting end-consumers. farmers know the demand. Moreover, a market is created for potato chips. Here, processors go to the farmers and tell them about the quantity the processors require. To be more candid, farmers know the demand for the next five years. In contrast, prices of potato not used in Prasenjit Chakraborty supply chain logistics will see reduction manufacturing chips fluctuate from 50 in the cost of food products, which will paisa to ` 15 per kilo,” he states. ecently, the country has ultimately bring down inflation, as the Organised trade integrates retailers, witnessed hue and cry retailers will procure the produce directly processors and farmers, which ultimately over the issue of allowing from the farmers, store and transport benefits all the stakeholders in the food 51 per cent foreign direct it directly to their retail outlets. It is processing industry. With the advent of investment (FDI) in multi-brand retail. worthy to note here that there is a huge big retailers, similar process will follow There are differences of opinions on the investment involved to get the supply in other categories of food products. issue. However, a pragmatic look says chain logistics in place – something that “Today, farmers produce wheat and rice that had FDI been allowed it would FDI in retail promises. because Food Corporation of India (FCI) have created an efficient food supply “Currently, there are many middlemen is buying. They know that FCI will store chain in the country. involved in the food supply chain in it irrespective of demand,” says Singh. Efficient supply chain is the need of India. If retailers come in, they would There are many farmers in the country the hour in the country. Investment in bring in tremendous efficiency, which who sincerely want FDI in retail to be will ultimately help the food processors implemented. “We have been working and end-consumers,” opines Bhupinder with many farmers in different states Singh, CEO, Vista Processed Foods Pvt of the country. They are confident that Ltd. Once reputed retailers come in, they implementation of FDI in retail will help will tie up with food processors, and them a lot. They are rather upset with the subsequently food processors will tie up current situation,” explains Singh. with farmers. It means there will be a RTE and RTC sectors system in place, which does not exist here. According to Singh, progress of In case it happens, farmers will get an RTE and RTC segments has been assured volume of what and how much to affected more due to stalling of FDI. produce. It is because organised retailers It is because both these segments are always place orders after taking every small, and distribution costs of these aspect into consideration. “Organised products are high. “For reputed retailers, retailers place orders to the food sectors 2011 2014 efficient distribution system is one of in definite quantity. It is because of their Source: BMI the important criteria. They will build well-calibrated plan and understanding of Projected retail sales growth in India big storage capacities with temperature the consumer needs,” points out Singh. 64
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FDI in retail
required for the RTE and RTC products. Besides, such retailers also promote products with different schemes,” he points out. No wonder, with their marketing skills, they can communicate the benefits of products to customers. Once efficient supply chain and other related issues fall in place, it will definitely make the product cost-effective. Today, a large section of consumers are not buying RTE & RTC products because of high price. “This is because of 30-40 per cent distribution cost involved in a product. Once big retailers come, they will make sure efficient distribution system is in place, which will reduce the distribution cost drastically,” observes Singh.
Consolidation at back foot It seems that many players have set aside their plans due to stalling of FDI in retail. “We are working with retailers and many other companies in the food sector. We stopped our consolidation plan with farmers, once FDI was stalled because there is no predictable demand for future. However, we have predictable demand with Quick Service Restaurants (QSRs) and are working with them. Once FDI in retail is allowed, we will create our capacity accordingly and will work with farmers. We will also give them feedback about the likely demand and accordingly whole chain will be upgraded to supply the products,” says Singh. No doubt, FDI in retail will facilitate investments in supply chain logistics, that is, by investing in transport and refrigerated storage necessary for perishable items. Typically, if a farmer were to sell his produce, he needs to bring it to the local market where he usually auctions it to the retailer, who, in turn, will sell to the final consumers. The entire process is arduous because of lack of adequate infrastructure. This calls for efficient infrastructure in place. And FDI can facilitate this process. However, building infrastructure is not a cakewalk against the backdrop of existing red tapism. “If everything goes in the right direction, it will take another two to three years to build infrastructure associated with the supply chain,” opines Singh. Another challenge in this direction is procurement of fruits and vegetables from different states. This is because of different tax structures existing in different states. “Of course, this is a problem for procurement. Different VAT structures in different states make the procurement process cumbersome. We are strongly in favour of GST,” asserts Singh. In the ultimate analysis, if FDI is allowed, it will bring about the development of a robust supply chain, which in turn will integrate farmers and small & medium-sized enterprises into the modern trade process, resulting in knowledge and skills transfer, ensuring that farmers and SMEs receive higher prices for their produce/ supplies, thus providing a more transparent mechanism for pricing, and planning their supplies. Email: prasenjit.chakraborty@infomedia18.in
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STRATEGY Relaunching brands
Mahua Roy
I
magine a lanky man with unpolished skills who wishes to make it big in the modelling industry or a yesteryear top model who wants to make a comeback. Will the first thing on their agenda would be to spend a fortune on apparel and present themselves? No probably. The to-do list will include possibly, sharpening the skills, getting acquainted with the latest trends in the industry, instilling those trends, or maybe making a mark in a totally new regional industry. The final item on the plan would be to wear good and presentable clothes.
industry is one of the prime industries, which is facing a new launch or a relaunched product at very frequent intervals. Dr Sharad Sarin, Professor – Marketing & Strategic Management, XLRI Jamshedpur, says, “It is vital for companies to kickstart their relaunch strategy, with a definite reason for relaunch. Broadly, a relaunch reason can be categorised into three different areas: changed market conditions, saving on costs of a new brand launch, or entering a new market altogether.”
Survival of the smartest Experts in this field agree that obsolete ideals in terms of branding,
A brand relaunch is much more than changing the packaging and introducing the word ‘new’ on its labelling. In these days of ever-expanding categories across food and beverages, relaunch is a phenomenon seen extensively. However, a relaunch can be termed successful only when the exact reason for the task is re-examined.
relaunching of a brand on the same positioning plank. A brand might have failed in the previous years because the market might not have been suitable for it at that point of time. The current market environment, however, could call for a relaunch of the brand. Such a relaunch strategy always reminds one about Maggi’s instant noodles range. It is a well-known case study of how the instant noodle brand from Nestle was not doing well in the initial days of its launch. But as the market conditions changed and the young audience opened up to the idea of convenience, Nestle took huge efforts on a total relaunch. Also, now in recent times, when competitors have been eating into its marketshare, Nestle is keeping up with the times and constantly c o m i n g up with marketing communication to keep its brand loyalty safe.
The new entrant The same applies to brands, which are more than just products on the retailer’s shelf. There are some brands, which have equity and loyalty attached to them, but then again, there are some that fail to make a mark at one time, and with certain tweaks in strategies, finally make it big. And then there are some that just disappear.
The need for a relaunch The key factors that lead companies to review a brand for deciding whether it needs a relaunch generally include a decline in its marketshare or strength. Most companies consider a relaunch at some point of a product’s lifecycle. In these competitive days due to rising consumerism, the food and beverage 66
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formulations, cosmetic changes cannot be successful if the marketer does not change with the times. Anand Halve, Co-founder, Chlorophyll, a Mumbai-based brand & communications consultancy, notes, “The emerging consumer is quite fickle and has little brand loyalty. Novelty may strike him at first, but sustained communication with the target audience is a beneficial strategy. And the food and beverage industry, which has large consumer base to target, has always been the perfect communicator.” Changed market conditions imply
To make an existing brand enter into a totally new market is a huge task for marketers. It almost resembles the launch of a new brand altogether. This strategy is common these days as most companies are wooing the younger generation and leaving no stone unturned to catch their attention. Pepsi recently relaunched one of its brands, Duke’s to capture this promising consumer base. “Consumers today also want something different, new and exciting. Therefore, we at PepsiCo are excited about bringing this iconic brand back to the city of Mumbai in a cool and retro avatar to offer a piece of nostalgia to both its existing fans and new consumers,” says Sanjay Mishra, Executive Director-West Market Unit, PepsiCo Beverages, India. In 1955, Duke’s had launched flavours like tango, raspberry, ginger, pineapple, etc. “We chose flavours like gingerade, masala soda,
Relaunching brands
raspberry and ice cream soda as these are exciting, and we are confident that they will be appreciated by our consumers. While Duke’s masala soda flavour will add an Indian twist to the carbonated drinks category, other flavours like raspberry, ice cream soda and ginger flavours will offer a differentiated refreshment experience to the consumers,” adds Mishra.
to sales by introducing new consumers to product samplings. “After a certain period of time, the brand extension becomes an independent product, known for its own attributes, and garners a loyal audience of its own. The trick lies in identifying the perfect positioning platform and making ways to enhance the brand recall,” says Dr Sarin.
Brand extensions
And the evergreens...
Halve categorises brand extensions as a part of relaunch strategies. “Introduction of a new brand into the market involves enormous costs. Cashing in on the equity of old brand will save a good, if not substantial, amount of the initial costs,” he asserts. Nestle, with its Maggi range and GSKCH with its Horlicks range have hit the nail right in the food & beverage industry when it comes to brand extensions. Cross-promotional campaigns across brand extensions become convenient, and these give a major push
Already flourishing brands too, sometimes, aim for relaunches. It is often termed as a good business and marketing strategy to create awareness in the already short attention span of the consumer. Unfortunately relaunches are rare when a brand is successful. The most striking example on this front is that of Cadburys’ Dairy Milk. It constantly relaunches its products into distinct categories and has successfully transformed an impulse purchase like chocolate into a planned purchase, something that is difficult
to achieve. From being positioned as a festive gift item, to an item for a good omen, and now as an after-dinner sweet, Dairy Milk has been competing across food & beverage categories, and doing it successfully. “Relaunch is an important strategic decision in the lifecycle of a brand. Its implications need to be studied carefully; whether the brand will retain its relevance in the present scenario or not, is the most important question to be asked,” states Halve. If executed well, in terms of formulation and communication, a brand relaunch can serve the purpose of strengthening the brand, increase sales, marketshares, and, of course, brand profit. A successful relaunch requires a large amount of time, critical marketing research, significant resources in terms of money and time; and, as always, a bit of luck! Email: mahua.roy@infomedia18.in
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TIPS & TRICKS Injury-free meat processing
Meat processing facility is likely to witness fatal incidents as the manufacturing involves cutting operations. Also, meat is prone to contamination. Hence, it is imperative for workers to wear protective equipment and follow good manufacturing practices for ensuring food safety.
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he provision of hygienic equipment and personal protective equipment is essential to prevent contamination of meat & meat products through contact with clothes, shoes or direct contact with hands or breath. At the same time, some appliances and protective clothes, boots etc serve to protect workers from accidents. Following are some of the measures that a company can take to minimise incidences of human injuries while meat processing: 1 Head gear: Caps and/or hairnets should be used to cover and avoid human hair from falling on equipment, materials and products. In workplaces where there is a risk of objects falling, staff should be encouraged to wear safety helmets made of firm plastic. Helmets are strongly recommended in slaughter lines, below overhead rails and storerooms with high shelves. 68
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2 Protective clothing: To avoid contamination of workplaces, materials and products, workers have to wear clean protective clothing. Either one-piece overalls or two-piece sets are recommended as they cover the complete body. In some workplaces, only overcoats are used with the disadvantage that the trouser/skirt is not covered. Plastic aprons can be used to protect workers and their working clothes from moisture, meat and fat. 3 Safety aprons: Almost 50 per cent of all injuries in meat operations are caused by knives. Most of these occur during deboning when the knife is moved towards the body. To avoid such injuries, special safety aprons should be used, covering the front of the body. Safety aprons can consist of a tight mesh of stainless steel rings or overlapping aluminium chips. To avoid unnecessary meat and fat settlements in the mesh, the safety apron is worn under a plastic apron.
4 Gloves: In meat processing, staff is encouraged to wear latex gloves to avoid direct contact of materials and products with hands. This is of special importance during packaging, when even mouth protection is recommended to avoid contamination of fresh and processed products. Comfort and fit are especially important when workers use two or more gloves for certain tasks. An employee who is deboning meat in a cooler may wear three pairs of gloves: a poly/cotton glove worn next to the skin for warmth, a cutresistant glove to prevent cuts and abrasions, and a vinyl, nitrile or latex outer glove to protect the hands from moisture. 5 Glove material: Although natural rubber latex is comfortable and typically promotes better dexterity, gloves containing this material are not recommended for beef and pork processing operations since the proteins in the meat will break down the latex in a matter of hours. Synthetic nitrile is a better choice for these environments. 6 Gloves with better grip: Applications that involve handling poultry and some red meat products may require a glove with a raised pattern, textured or embossed surface to promote a better grip. These gloves may be made of natural rubber latex, nitrile or a blend of materials. The right glove for the task will often be designed specifically for the application. Gloves are available with special patterns or embossed designs to improve worker grip on wet, smooth or slippery objects such as poultry, fish, sharpeners, glass, etc. 7 Safety gloves: To avoid hand injuries during deboning and cutting, a safety glove is highly recommended. These gloves are made of a tight mesh of small stainless steel rings and should be long enough to also cover the wrist. To avoid unnecessary meat and fat residues in the mesh, the glove can be covered with a latex glove. 8 Gum (rubber) or plastic boots: These boots are used to protect one from moisture. The sole design facilitates a firm grip on slippery surfaces. For easy detection of dirt, boots are usually white. Reference: Food and Agriculture Organization of the United Nations
PROJECTS
New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Agro Park
Sampurn Agri-ventures Project type New plant Project news Sampurn Agri-ventures, a subsidiary of NASA Agro, plans to set up integrated agri-business model in Fazilka, Punjab, with an investment of ` 500 crore. The project would be funded through promoters’ equity, private equity and term loan from banks. NASA Agro will set up an agro park on 90 acres at a cost of ` 400 crore, and a biogas plant including two digesters will be set up by Sampurn AgriVentures in technical collaboration with Kirloskar Integrated Technologies, which will hold 10 per cent stake in the project. Project location Punjab Project cost ` 500 crore Implementation stage Planning Contact details: Nasa Agro Industries Ltd Village Paichanwali, Malout Road Fazilka 152 123 Tel: 01638-262733, 262889 Fax: 01638-262733, 261188 Email: sjnagpal@rediffmail.com
with related back-up area development in Uttara Kannada district, etc. Project location Karnataka Project cost ` 4,000 crore Implementation stage Planning Contact details: MARG Ltd ‘MARG Axis’ 4/318, Old Mahabalipuram Road Kotivakkam, Chennai 600 041 Tel: 044-2454 1111, Fax: 044-2454 1123 Email: info@marggroup.com
Project type New facility Project news MARG Ltd has signed an MoU with Karnataka government to develop various projects in agri and rural infrastructure & agri-industry fields in the state with an overall investment of ` 4,000 crore over the next 5-7 years. The important components of the projects are Agri Business Investment Region in Belgaum/Mysore, Knowledge Hubs/Agri Innovation Clusters in Mysore/Belgaum, Agri-Port
Contact details: Agrotech Foods Ltd Building No 10-A, DLF Cyber City Phase 2, Gurgaon 122 002 Tel: 0124-4593700 Email: feedback@atfoods.com
Confectionery
Nestle India Ltd
Vegetable clusters
Project type New facility Project news Nestle India is planning to invest nearly ` 500 crore on mainly Maggi noodles and confectionery manufacturing plant in Gujarat next year. The project is expected to commence production in 2014-2015. Project location Gujarat Project cost ` 500 crore Implementation stage Planning
The Agriculture Ministry
Agri-infrastructure
MARG
plants in Uttarakhand and Hyderabad, and plans to set up six more. As a part of the capacity expansion, it will set up a peanut butter unit in Gujarat. Project location Gujarat Project cost $ 18.52 million Implementation stage Planning
Contact details: Nestle House Jacaranda Marg, M Block, DLF City, Phase 2 Gurgaon 122 002 Tel: 0124-238 9300 Email: himanshu.manglik@in.nestle.com
Project type New facility Project news The Central Government has shortlisted seven states to set up vegetable clusters aimed at ensuring uninterrupted supply of products during crisis. It will be covering all the aspects related to vegetable production such as supply of planting material, production, marketing and retail. These clusters would be set up at an outlay of ` 3 billion to cater to the demand in urban areas. Project location Andhra Pradesh, Haryana, Chhattisgarh, Madhya Pradesh, Maharashtra, Bihar and Gujarat Project cost ` 3 billion Implementation stage Planning
Peanut butter unit
Agro Tech Foods Project type Capacity expansion Project news AgroTech Foods plans to invest $ 18.52 million in capacity expansion over the next two to three years. AgroTech has two
Contact details: Department of Agriculture & Co-operation, Ministry of Agriculture Krishi Bhavan, Dr Rajendra Prasad Road New Delhi 110 001 Tel: 11-23382520 Email: pifc.krishi@nic.in
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EVENT LIST
NATIONAL FoodPro & Hospitality 2012
Meri Delhi House, 25/10, East Punjabi Bagh, New Delhi Tel: 011-4686 7500, Fax: 011-4686 7521 Email: nnsonline@nnsonline.com
Event showcasing latest developments in technologies for food processing and hospitality industries; February 17-20, 2012, at Palace Grounds, Bengaluru
International Foodtec India 2012 For details contact: Triune Team No 25, 3rd Floor, 8th Main Road, Vasanthnagar, Bengaluru Tel: 080-4330 7418, Fax: 080-2235 2772 Email: info@triuneexhibitors.com
VIV India 2012 International trade fair for intensive animal production and processing; February 22-24, 2012; Bangalore International Exhibition Centre (BIEC) For details contact: VNU Exhibitions Europe Jaarbeursplein 6, The Netherlands Tel:+31 (0) 30-2952700, Fax:+31 (0) 30-2952701 Email:info@vnuexhibitions.com
Nutra India Summit A trade show for nutraceutical products and functional food; March 15-17, 2012; at Hotel Lalit Ashok, Bengaluru
AURANGABAD Maharashtra, Feb 17-20, 2012, Garware Stadium India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.
For details Infomedia 18 Ltd
Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 Email: engexpo@infomedia18.in
April 25-27, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Saurabh Rajurkar, CII (WR) 105, Kakad Chambers, 132, Dr A B Road Worli, Mumbai 400 018 Tel: 022-2493 1790, Fax: 022-2493 9463 Email: saurabh.rajurkar@cii.in
An international exhibition on food processing and packaging technology to be held concurrently with Dairy Universe India, Sweet & SnackTec India, and PackEx India; September 11-13, 2012; at Bombay Exhibition Centre, Mumbai For details contact: G Vamshidhar Koelnmesse YA Tradefair Pvt Ltd 1st Floor, 6-3-885/7/B Somajiguda Circle Hyderabad 500 082 Tel: 040-6559 4411, Fax: 040-6668 4433 Email: g.vamshidhar@koelnmesse-india.com
Annapoorna - World of Food India Event showcasing the latest technologies and investment opportunities in the food processing sector in India; September 2628, 2012; at Bombay Exhibition Centre (BEC), Mumbai
India Cold Storage Show For details contact: M M Activ No 240, Kaliandas Udyog Bhavan Near Century Bazaar, Babasahebkar Marg Worli, Mumbai Tel: 022-2438 5007, Fax: 022-2437 9882 Email: enquiry@nutraindiasummit.in
Food Forum India Event spanning the vast array of food business segments like processed food, food retail, food services, etc; March 27-28, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Images Exhibitions S-21, Okhla Industrial Area Phase II, New Delhi Tel: 011-4052 5000, Fax: 011-4052 5001 Email: saketsharma@imagesgroup.in
Food & Bev Tech 2012 International exhibition & conference for the food and beverage processing industry; 70
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Event focussing on the cold chain and relevant technologies for food & beverage processing industry; April 2628, 2012; at India Expo Centre and Mart, Greater Noida For details contact: Akshita Kapoor Manch Communications E- 26, 1st Floor Lajpat Nagar-II New Delhi Tel: 011-4656 9212, Fax: 011-4652 0734 Email: info@manchcommunications.com
Food & Technology Expo Specialised industry event for the food processing industry and allied stakeholders; July 27-29, 2012; at IARI, PUSA, New Delhi For details contact: Vinod Jain NNS Events & Exhibitions
For details contact: Sundeep Sundli Federation of Indian Chambers of Commerce & Industry (FICCI) Federation House, 1, Tansen Marg, New Delhi Tel: 011-2373 8760/2373 8770 Fax: 011-2332 0714/2372 1504 Email: info@Kolenmesse-India.com
Drink Technology India Premier tradeshow for the latest happenings worldwide in the beverage processing industry; November 06-08, 2012; at Bombay Exhibition Centre (BEC), Mumbai. For details contact: Avisha Desai MMI India Lalani Aura, 5th Floor, 34th Road Khar (W), Mumbai Tel: 022-2648 7117, Fax: 022-2648 7114
EVENT LIST
INTERNATIONAL Bursa Food-Food Tech
China Drinktec
Trade fair featuring food processing, packaging, beverage technologies and bakery technologies; February 23-26, 2012; at Tuyap Bursa International Fair & Congress Center, Bursa, Turkey
Event showcasing products & equipment related to liquid food processing and packaging industry to be held along with Sino Pack; March 07-09, 2012; at China Import & Export Fair Pazhou Complex, Guangzhou, China
For details contact: Murat Ozkaya Tuyap Fairs And Exhibitions Organization Inc Tuyap Fair, Convention and Congress Center, E-5 Karayolu Gurpinar Kavsagi Buyukcekmece, Istanbul, Turkey Tel:+(90)-(212)-8671100 Fax:+(90)-(212)-8866698 Email: muratozkaya@tuyap.com.tr
Philippine International Food & Beverage Expo The three-day trade show to bring together food & beverage industry players and professionals f rom the Philippines and around the world; March 01-04, 2012; at World Trade Center Metro Manila, Manila, the Philippines For details contact: Mildred B Caballero Tradecon, Inc Unit 206, Web-jet Acropolis Bldg 88 E Rodriguez Jr Avenue, Quezon Philippines Tel:+(63)-(2)-3955009/4825318 Fax:+(63)-(2)-6384330 Email: tradecon.inc@gmail.com
Foodex Japan Specialised event dedicated to the latest technologies in food & beverage processing; March 06-09, 2012; at Makuhari Messe - International Convention Complex, Chiba, Japan For details contact: Japan Management Association 3-1-22 Shiba Koen, Minato-ku, Tokyo, Japan Tel: +(81)-(3)-3434 0998/3434 1988 Fax: +(81)-(3)-3434 8076 Email: foodexinternational@convention.jma
For details contact: Adsale Exhibition Services Ltd 6th Floor, 321 Java Road North Point Hong Kong, China Tel: +(852)-(2)-8118897/5165024 Fax: +(852)-(2)-5165119 Email: publicity@adsale.com.hk
International Food Drink & Technology Exhibition Industry event comprising tradeshow and conference on developments in the food & beverage processing industry; March 09-11, 2012; at Metropolitan Expo Center, Athens, Greece For details contact: Mack Brooks Hellas 210, Mesogion Avenue & Holargos, Greece Tel: +(30)-(210)-6564411 Fax: +(30)-(210)-6564410 Email: ifdex@mackbrooks.com
Imitou
Ingredients Russia Tradeshow concentrating on the latest developments in food ingredients and other additives; March 13-16, 2012; at All-Russian Exhibition Centre, Moscow, Russia For details contact Agil Karimov ITE Group Plc 105, Salusbury Road, London, The UK Tel:+(44)-(207)-5965000 Fax:+(44)-(207)-5965111 Email: ingredients@ite-expo.ru
Anuga Foodtec 2012 An exhibition for food and drink technology; March 27-30, 2012; Cologne, Germany For details contact: Volker De Cloedt
Messeplatz 1 50679 Kรถln Germany Tel: +49 (0)221 8212960 Fax:+49 (0)221 8213285 Email: v.decloedt@koelnmesse.de
Poultry & Livestock Middle East Exhibition Trade show catering to the meat processing industry; April 02-04, 2012; at Dubai International Convention & Exhibition Centre, Dubai, The UAE For details contact: IIR Middle East Abeer Khalid PO Box 21743, Dubai The UAE Tel:+(971)-(4)-3365161 Fax:+(971)-(4)-3364021 Email: headoffice@informa.com
Global Natural Food & Machinery Industry Exhibition Ideal platform for the professionals related to food and machinery industry; April 19-22, 2012; at Changwon Exhibition Convention Centre, Changwon, South Korea For details contact Heo Jae Man Messe Korea Inc No 43, Apec-ro, Haeundea-gu, Busan South Korea Tel:+(82)-(51)-7407707 Fax: +(82)-(51)-7407708 Email: jeman245@naver.com
World Dairy Expo & Summit Premier event focussing on latest dairy technologies across the world; June 16-18, 2012; at Zhengzhou, China For details contact: Yu Wenhui China Great Wall International Exhibition 30 Haidian Nanlu, Beijing, China Tel:+(86)-(10)-6874 8934 Fax:+(86)-(10)-6874 8993 Email: yuwenhui@chgie.com
The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing
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BOOK REVIEW
Essential guide to food additives Authors: Victoria Emerton and Eugenia Choi Price: ` 6,080
Leatherhead Food International has always provided the scientific community with masterpiece compilations and research reports. The third edition of this book is no different. It provides exhaustive information regarding technical aspects of all food additives currently permitted (in the EU). It is updated to such an extent that this edition sees the addition of 12 new additives (including two sweeteners) and the removal of several additives that are no longer permitted for use. The other plus point of this reference book is that it also contains vital information regarding the approval process that additives have to go through before being permitted; the information that has to be provided on the label of a food product, and a summary of similar legislation from around the world. It will prove to be a great help for professionals in the food & beverage processing industry as well as students and teachers of food science & technology.
McCance and Widdowson’s The composition of foods This book provides comprehensive nutrient data for over 1,200 of the most commonly consumed foods (in the UK). Foods that have become popular in recent years, such as fresh pasta and crème fraiche have been included in this edition. Important values for an extensive range of nutrients (like vitamins, inorganics, polysaccharides, and fatty acids) are also provided. Few additional tables also cover phytosterols, carotenoids, vitamin E fractions, and even vitamin K1 (phylloquinone) & AOAC fibre content. The foods have been divided into 14 groups, which include cereals, milk products, eggs, fats & oils, meat products, fish products, vegetables, herbs & spices, fruits, nuts, sugars & snacks, beverages, alcoholic beverages and miscellaneous foods. All in all, it provides complete information about processed food and beverages. It is aimed at students and professionals in all food technology disciplines, as well as professionals in the health industry.
Compiled by: Food Standards Agency Price: ` 4,300
Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai.
Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com
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PRODUCTS This section provides information about the national and international products available in the market
Portable thermometers The microcontroller-based precision industrial portable thermometer (model DTM-22) is designed using the latest low power, highspeed microcontroller for accurate measurements of a wide range of temperature. The single instrument can accept multiple types of sensors, such as Pt-100 or J, K, R, S, or B-type of thermocouples. Various types of interchangeable probes can be used to measure the temperature of hot or cold flat/rotating/ vibrating surfaces, powder, liquid and gas, in furnaces, ovens, cold storages, etc. Libratherm Instruments Pvt Ltd Mumbai - Maharashtra Tel: 022-2896 3823 Email: libratherm@libratherm.com
Food tray ESSFOAM disposable black food tray is manufactured with a unique extrusion technology as being manufactured in USA. The tray is designed comfortably to handle heavy food servings. Size of the tray is 21 x 13 x 2 cm. Packing is available as 2000 pcs/box. Also offered are all types of fruit & meat packing trays, sandwich plates, hinged containers, burger boxes, pizza boxes, takeaway food containers, etc. Essen Speciality Films Pvt Ltd Rajkot – Gujarat Tel: 02827-252021, Mob: 09825312701 Email: sales@essenspeciality.com
Grain silos These galvanised corrugated silos and material handling equipment are used for grain storage. The capacity of these galvanised silos ranges from 50 MT to 15000 MT or more. Also offered are turnkey services right from designing the most economical silo system to suit the site conditions. Errection and supervision works for grain silos are also undertaken. Milltec Machinery Pvt Ltd Bengaluru – Karnataka Tel: 080-2801 6666, Mob: 09663331603 Email: marketing@milltecmachinery.com
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PRODUCTS
Nichrome sealing wire This is a new line of nichrome resistance wire coated with DuPont Teflon to create a non-stick surface for use at high temperatures. The nichrome wire provides a non-stick surface in a variety of plastics and packaging processing applications and is capable of 260°C continuous and 316°C intermittent use. This is suitable for use in a wide range of packaging, sealing, shrink wrapping, plastic sheet & styrofoam cutting, and acrylics bending equipment.
cooling arrangements for accurate control of the process temperature for production of high quality foam product. Malik Engineers Dist Thane – Maharashtra Tel: 0250-2390839, Mob: 09821676012 Email: info@malikengg.com
Data logger
Single-screw extruder
The data logger is available with larger display and huge memory capacity. The 174 series comes in two variants to measure temperature, humidity and temperature. The 175 series takes a huge leap forward, sharing the same number in terms of display size and memory capacity. The 176 series replaces the old 177 and 171 series of loggers. These data loggers have humidity, temperature and absolute pressure in one.
This extruder is used for producing low density EPE foam products, like protection sheet, foam pipe, rod and foam netting. The extruder is fitted with specially designed screw and barrel unit. Induction motor is provided with AC inverter drive for stepless speed control of screw speed. The barrel is provided with electrical heating and
Testo India Pvt Ltd Pune – Maharashtra Tel: 020-2563 5075 Email: info@testoindia.com
Applied Plastics Co, Inc Massachusetts – USA Tel: +1-781-7621881 Email: davering@appliedplastics.com
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PRODUCTS
Vegetable and fruit pulper The pulper is available in various sizes for extracting pulp of fruits and vegetables. This consists of two brushes & two beaters, which give a combined beating and brushing action. All metal contact parts are made of stainless steel. All parts can be dismantled and reassembled for inspection, washing, cleaning and periodic maintenance. Jas Enterprises Ahmedabad - Gujarat Tel: 079-2743454, Mob: 09427417384 Email: info@jasenterprise.com
Plant heat exchanger The plant heat exchanger is used for chilling and pasteurising milk, cream, ice-cream mix, whey, yoghurt, buttermilk, lassi and other allied products. Free-flow heat exchangers are also available for various fibrous products. The capacity ranges from 150 lph to 50 klph with plate/tube holding. Special-purpose and high-efficiency pasteuriser modules are designed and manufactured incorporating advanced processes, like auto standardisation, bactofugation, clarification, de-aeration, homogenisation and holding time up to 20 minutes. IDMC Ltd Vitthal Udyognagar - Gujarat Tel: 02692-236375 Email: idmc@idmc.coop
Peroxide value meter The peroxide value meter is developed using high-grade material. Concentration of peroxides in the sample is directly proportional to its colourimetric intensity. This unique and innovative process simplifies and speeds up the standard procedure, which allows the test to be carried with micro-quantities. Moreover, the instrument can be applied to fats that are hard to extract. R-OO-R peroxides oxidise Fe++ ions. The Fe+++ ions resulting from oxidation are grouped and form a red complex. Uniphos Envirotronic Pvt Ltd Ahmedabad - Gujarat Tel: 079-4037 1646 Email: cel@uniphos.com
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PRODUCTS
Three-deck pre-cleaner
Sigma mixer
The three-deck pre-cleaner is suitable for cleaning of cereals, grain, legumes and fine seeds. This machine is also used for separating oversize, undersize and light impurities from the feed. It is available with two aspiration systems – one for feeding material and the other for cleaned material. The pre-cleaner machine is equipped with feeder, which is driven by independent gear motor. Fine dust and light impurities are separated out before putting the material in the first sieve with the help of aspiration system.
The heavy-duty sigma mixer is designed to produce uniform mixing and kneading heavier viscosity materials. Mixing trough and blades are fabricated from mild steel/various grades of stainless steel. The product contacting parts are ground, buffed or smooth. Blades are designed to obtain thorough mixing of high viscosity materials. Blades are machined on a leading edge to keep minimum equal gap between walls and blades. These are provided with heavy-duty gears that are fitted to the blades.
Sifter International Faridabad - Haryana Tel: 0129-4060039 Email: sifter@ndb.vsnl.net.in
Paresh Engineering Co Mumbai - Maharashtra Tel: 022-2850 1794 Email: pecmarol@vsnl.com
Particle size reduction unit
Lined carton machine
The Comitrol Processor (model 1700) is a controlled particle size reduction unit. It accommodates all three types of reduction heads, which enables a broad spectrum of product processing capabilities. The machine is recommended for free-flowing dry and semi-dry product applications, including textured vegetable protein, peanut butter, chicken slurries, baby food, dehydrated potato flakes, fruit and vegetable pastes, horseradish and dressings, extruded products, biscuits and cookies, nuts, fruit pulp, various spices, corn masa, hard cheese, and a variety of gels, ointments and creams.
The model RT-12 is a fully-automatic lined carton machine. It is a filling machine to handle liquids, powder, granules for both food and non-food products. The machine is offered with 14 stations and all operations are driven mechanically. An easily accessible magazine holds approximately 150 cartons ensuring 12 minutes of running time. The machine is designed to reduce fatigue for the operator. It has filling accuracy of Âą1 per cent for 1 ltr/gm.
Urschel Laboratories Inc Indiana - USA Tel: +1-219-4644811 Email: info@urschel.com
Temperature data logger The Testo-175-T2 temperature data logger is used for measuring internal and external temperature. It monitors two temperatures simultaneously. It has fast overview of the current reading, the value last saved, the max/min values and the number of limits exceeded. The data logger is used in food/pharma storage areas, mobile vans of perishable/food products, in quality department and production areas for temperature monitoring. MTS Engineers Pvt Ltd Ahmedabad - Gujarat Tel: 079-2640 0063, Mob: 09879495924 Email: sales@mtsengrs.com 76
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Rollatainers Ltd Faridabad - Haryana Tel: 0129-4098800 Mob: 09811566112 Email: info@rolapak.com
Vacuum packing machine The vacuum packing machine keeps food fresh, ensures no loss of weight, retention of aroma and protects from dust, moisture, humidity, etc, thus increasing the shelf-life of products. It also saves space. Products that are vacuum packed by this machine include namkeen, khakhra, spices, instant food, bakery product, chemicals, pharmaceutical & dairy products, peanuts, dry fruits, seafoods, etc. This machine is available in different models, such as single-chamber, double-chamber, etc. Monarch Appliances Rajkot - Gujarat Tel: 0281-2461826 Mob: 09825215733 Email: info@monarchappliances.com
Product Inquiry Card
5
EASY STEPS TO GET PRODUCT INFO
Product Sourcing Just Got Simpler
1 See the index page in this issue. Every product carries a number. 2 Choose products of your choice from the list. 3 Write their serial numbers (as per the index page) of your chosen product/s one-by-one in the boxes. 4 Fill in your complete contact details. 5 Send it to us at the address printed overleaf.
-1 TIPIN THE BDOUXCETS
UR O L FIL TH PR OF YO D WI ER/S EN S ND MB NU OICE A CH
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Business Insights •Technologies•Opportunities
02/2012
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POSTAGE WILL BE PAID BY ADDRESSEE
Business Reply Inland Permit No. 555 Bhavani Shankar Post Office, Mumbai 400 028.
Special Projects INFOMEDIA 18 LIMITED Ruby House,1st Floor J K Sawant Marg Dadar (W), Mumbai 400 028 INDIA
NO POSTAGE STAMP NECESSARY IF POSTED IN INDIA
PRODUCTS
In-mould labelling system
The in-mould labelling system offers several advantages – it ensures reduced costs, promotes hygienic production, offers resistance to heat & scratching, reduces in-house container inventory & overhead costs. It also provides better strain and squeeze resistance, improved sidewall strength and shelf-life. Application areas include injection moulding IML for cups & containers, thermoforming IML, blow moulding IML, and blister decorating applications for thermoformed PET/PVC blister packaging. Neejtech India Ahmedabad - Gujarat Tel: 079-26561312 Mob: 09825040231 Email: info@neejtech.com
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PRODUCTS
Volumetric cup feeder system The volumetric cup feeder system is used for packaging homogenous granular products, like avla, supari, whole spices, food grains, etc. It is provided with auto strip cutting system and does not require compressed air for machine operations. All contact parts are in SS-304/316 and available with complete powder-coated base frame structure. The system is equipped with castor wheel for ease of cleaning beneath the machine and for relocating. Simple Packolutions Pvt Ltd Mumbai - Maharashtra Tel: 099690 00116 Mob: 09820643731 Email: packolutions@gmail.com
Screening machine The tumbler and vibration screening machine is available according to GMP and FDA regulations for applications in pharmacy, food and fine chemicals. It is used for treatment of valuable powders, pellets and granules. The hygienic design includes solutions for WIP cleaning devices and ATEX certification. Tumbler screening machines are high-performance screening machines for fractionating, protective screening and dedusting. The threedimensional tumbling movement creates exceptional fine cuts for the bulk solids. Allgaier Werke GmbH Uhingen - Germany Tel: +49-7161-301353 Email: siebtechnik@allgaier.de
Potato processing and frying machine This machine is available in capacities ranging from 100 kg/hr to 1000 kg/hr. The machine consists of peeler, slice washer, blancher/cooker, fryer, flavour applicator and flavour drum. Abrasivecoated continuous abrasive peeler and batch-type peeler for continuous operations come with variable speed rollers and consume less water. The slice washer facilitates removal of slivers, nubbins and reduction of free starch. Stainless steel blancher and cooker enhance product appearance. Stainless steel fryer is available for all types of snacks. Flavorite PPM Technologies Pvt Ltd Indore - Madhya Pradesh Tel: 0731-2575258 Email: sales@flavoritefoods.com
Mass spectrometry system The Agilent 5975T LTM GC/MSD is a transportable GC/MSD system that delivers the same high performance, reliability and quality results as the bench top 5975C series GC/MSD in a size of more than one-third smaller and consumes about half the power. LTM technology is used for faster GC analysis by providing dramatically faster temperature ramp rates. DRS and RTL databases are leveraged for faster screening and analysis of compounds in the field. Agilent Technologies India Pvt Ltd New Delhi Tel: 011-5149 6664 80
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Twist wrapping machine The model 6IST double-twist wrapping machine is used for wrapping chews, toffees and hard candy & eclair products. It is available with a number of standard features, such as Teflon liner in the feeder bowl to prevent product damage, no sweet no wrapper sensor, paper breakage sensors, paper jamming sensor, total product wrapped counter and VFD speed control. The machine also comes with a number of optional extras. A M P Rose (P) Ltd Bengaluru - Karnataka Tel: 080-2847 3611 Email: sales@amprose.co.in
Tri-clamp fitting The tri-clamp tube and pipe fitting is available in stainless steel for piping consultants/erectors and equipment manufacturers serving pharmaceuticals, bio-pharmaceuticals, food, beverage, dairy, cosmetics and allied process industries. This tri-clamp fitting conforms to FDA/cGMP standards and is designed to provide a uniformly smooth, non-contaminating or non-corrosive environment. The tri-clamp fitting is manufactured from stainless steel castings (SS-304/316/316L) duly buffed and electropolished. It is available in sizes ranging from 3/8” to 8”, and sizes to suit customers’ specific requirements. Fluid Masters Mumbai - Maharashtra Mob: 08767668284 Email: fluidmastersindia@gmail.com
PRODUCTS
Washdown stations These washdown stations (mixing batter y) are designed to provide instantaneous hot water economically by mixing steam and potable water to the required temperature. The mixing battery provides food, beverage, and pharma and cosmetics industry with economical hot water for cleaning applications wherever steam is available. It incorporates hydraulic fail-safe device so that when correctly installed and maintained, no steam regardless of its pressure can enter the mixing chamber until the water flows to raise the steam valve of its seat. Feliz Biotech Industries Mumbai - Maharashtra Tel: 022-2685 9440 Mob: 09892273314 Email: roque_ferns@rediffmail.com
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PRODUCTS
Temperature controller
Centrifugal sanitary pump
The E5-Z series temperature controller comes with a faster sampling rate of up to 250 mS (formerly 500 mS), and allows analogue input, which widens the acceptance of measuring from any kind of sensors, be it a direct thermocouple, PT-100 or even from any form of sensor transmitters that transmit current output. The optional transfer/retransmission output (current, mA), also allows easy connection to recorders or data acquisition systems.
The pump has special open-type impeller design in investment cast SS-316 with specially contoured blades set far into the suction cover, and spirally formed housing ensures great operational reliability. Height adjustable base frame is provided with cup-shaped feet for easy operation. Advantages include SS sanitary design with wide range of applications, compact in size and optimal in performance, and noise & vibration-free operation.
Omron Automation Pvt Ltd Bengaluru - Karnataka Tel: 080-40726422, Mob:09980943045 Email: enquiry@ap.omron.com
Paper moisture meter The Delmhorst P-2000 digital paper moisture meter comes with three separate scales: paper, baled scrap paper and reference. The moisture scale range for paper is 4.3-18 per cent, for baled paper the range is 5-40 per cent, and for the reference scale it is 0-100. The meter measures through built-in pins and optional pin electrodes. Contact pins mounted on top of the meter provide 0.8 cm (5/16’’) penetration for testing paper tubes or corrugated stock. Cole-Parmer India Mumbai - Maharashtra Tel: 022-6716 2222 Email: vinita.singh@coleparmer.in
Goma Engineering Pvt Ltd Thane - Maharashtra Tel: 022-2173 1801 Email: goma@vsnl.com
Gravity filling machine The semi-automatic gravity filling machine can fill both glass and PET bottles up to top lip. This is highly useful for batch production up to 8,500 bottles of 500 ml, 6000 to 7500 bottles of 1000 ml per shift. There is no requirement of power and any kind of major setting for different size and capacity of bottles. It works un-interruptedly for long run. The machine is used to fill water, fruit juice, oil, or any free-flowing liquid. The Royal Scientif ic Industries Chennai - Tamil Nadu Tel: 044-2225 4749 Email: royal.scientific@yahoo.com
Table-top coder
The lobe pump is available with capacity up to 300 klph and pressure up to 20 bar with bi-lobe and tri-lobe design. This pump is used for various applications, such as butter, cream, chocolate, cheese, ice cream and a complete range of vicious products. Options available include mechanical/frequency variator, vertical/horizontal ports, aseptic, jacketed, etc.
The table-top coder is a batch coding machine suitable for all manual and automatic coding on various packing. This easy-tooperate coder is compact in design, which makes it easy to install, where space is limited. It operates on a microprocessor-based system and is equipped with motorised intermittent reciprocal contact coder. The coder is used by manufacturers/packers of packaged goods to print batch number, date of manufacturing, expiry date, prices and other statutory information on various packaging, containers, labels, cartons, pouches, etc.
IDMC Ltd Vitthal Udyognagar - Gujarat Tel: 02692-236375 Email: idmc@idmc.coop
Process Instrumentation & Controls Vadodara - Gujarat Tel: 0265-2357228 Email: batchprinting@yahoo.com
Lobe pumps
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PRODUCTS
Rotary sifter This is a state-of-the-art non-vibrating dustproof continuous inline sieving machine. The rotating screw paddle feeder sifter is used for low density non-abrasive powders especially for screening powders from 60 mesh to 300 mesh. Material is fed into a screw feeder with flat paddles, which rotates at a speed from 600 to 1500 rpm. Finex Sieves Pvt Ltd Vadodara – Gujarat Tel: 09376232820 Email: padmak@finexsieves.com
Liquid chromatography system The 1260 Infinity Quaternary liquid chromatography system has pressure range of up to 600 bar with a flow rate up to 5 ml/min that allows the use of almost any column, conventional, sub-2 Îźm-particle or superficially porous columns. An ultraviolet fluorescence or ELSD detector provides the data rate required for high resolution separations. Agilent Technologies India Pvt Ltd New Delhi Tel: 011-5149 6664
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PRODUCTS
Packaging machine
Compressor
The Transwrap 1650 packaging machine is accepted in food and non-food packaging industry. This machine is suited for a variety of packaging needs, styles and budgets. The array of packaging options include package styles like pillow bags and side gusseted bags along with many other options pertaining to heat sealing, polyethylene welding systems, anti-static devices, chain packages and hole punch devices. All these options can be activated through simple setting procedures via an intuitive human machine interface.
This unique range of air-cooled compressor is used for industries that demand oil-free air at their application point. The nonlubricated compressor offers advantages of low energy consumption and low running costs. The air-cooled design eliminates the need for water cooling systems, thereby saving industrial water costs. The two-stage aircooled aftercooler has a 0.25 kW single-phase motor driving a cooling fan. This eliminates the need for cooling towers, water circulation pumps and the associated piping.
Bosch India Ltd Bengaluru - Karnataka Tel: 080-2299 9780 Email: boschpackaging@in.bosch.com
Elgi Equipments Ltd Coimbatore – Tamil Nadu Tel: 0422-2589326, Mob: 09790039326 Email: enquiry@elgi.com
Fatty acid tester Mini dal mill This mill is simple in construction and easy to operate and maintain. It consists of horizontal tapered roller. The roller is covered with emery coating surrounded by a screen through which the husk is discharged. The shelled pulse passes through aspirating fan on oscillating sieve unit, where appropriate grading of pulse is done. It is provided with a 2 HP electric motor/oil engine. Automatic arrangements are made for collection of de-husked and split pulses, un-dehusked pulses in separate containers and bags. Jas Enterprises Ahmedabad - Gujarat Tel: 079-2274 3454 Email: info@jasenterprise.com
Float switch The float switch can be used for initiating high/low level audio/visual signals or automatic level control of liquids in tanks. Switch actuation by micro-switch have SPDT contacts of current rating 5 A @ 240 V AC. It operates normally at 12 mm liquid level differential. Float and all wetted parts are of SS 304/316, PVC or Teflon. Designed for maximum pressure rating of 40 kg/cm² and temperature of 300°C, the switch is suitable for mounting directly on the side of the tank. Cristal Instruments Mumbai - Maharashtra Tel: 022-2569 3893 Email: cristal@roltanet.com 84
Modern Food Processing | February 2012
The fatty acid tester is used to measure free fatty acids in the edible oil, which is nothing but the acidity of the oil (pH of the oil). The shifting of pH value in the lower side is due to free H+ ion in free fatty acid. It can measure the colour shift with the help of spectrophotometer which is treated by pH indicator. The equipment is capable of performing the task using micro-quantities of sample and can be used even for difficult extraction process to fat substances. Uniphos Envirotronic Pvt Ltd Ahmedabad - Gujarat Tel: 079-40371646 Email: cel@uniphos.com
Disposable foam container ESSFOAM take away containers are manufactured with a unique extrusion technology. All types of platters, serving trays, meat trays, fruit trays are offered. Further, all types of hinged containers, burger boxes and pizza boxes are also available. The platters and trays are designed comfortably to handle heavy food servings. Hinged containers are also manufactured. Essen Speciality Films Pvt Ltd Rajkot – Gujarat Tel: 02827-252021, Mob: 09825312701 Email: sales@essenspeciality.com The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of
Modern Food Processing
LIST OF PRODUCTS
Sl. No.
Product
Pg. No.
Sl. No.
Product
Pg. No.
Sl. No.
Product
Pg. No.
1
AC motor ..................................................... 21
67
Gravity filling machine ...................................... 82
133
Pump .................................................................. 41
2
Accessories ......................................................... 13
68
Grinding & dispersion......................................BC
134
PVC strip door .................................................. 79
3
Acoustic enclosure ............................................. 41
69
Heating bath ................................................ 31
135
Rail tanker ..................................................... 4
4
Agitator .............................................................. 31
70
Heat-resistant door ............................................ 79
136
Rapid food testing kit .......................................... 8
5
Air cooler ........................................................... 11
71
Heavy industrial steel structure.......................... 23
137
Refrigerant pump ................................................. 4
6
Ammonia liquid chiller ........................................ 4
72
High-pressure homogeniser ............................... 31
138
Refrigeration system ............................................ 4
7
Analytical instrumentation................................. 33
73
Horizontal form-fill-seal machine ..................... 13
139
RFID................................................................FIC
8
Animal feed technology ....................................BC
74
Hot plates .......................................................... 31
140
Rice milling equipment ....................................BC
9
Axial flow fan .................................................... 83
75
Hot water generator........................................... 83
141
Roofing & cladding sheet .................................. 23
10
Batch disperser ............................................. 31
76
HPLC ................................................................ 33
142
Roots blower ...................................................... 41
11
BBL brake motors ............................................. 21
77
Hydraulic/pneumatic lifter ................................. 83
143
Rotary evaporator ............................................... 31
12
Brewing machine ..............................................BC
78
Indirect air heater ......................................... 83
144
Rotary gear ......................................................... 81
13
Bulk milk cooler .................................................. 4
79
Industrial chilling equipment............................. 67
145
Rotary lobe pump .............................................. 81
14
Butterfly valve ...................................................... 4
80
Industrial control and sensing device ..............FIC
146
Rotary sifter ....................................................... 83
15
Calorimeters................................................. 31
81
Industrial door ................................................... 79
147
Safety door ................................................... 79
16
Centrifugal air blower ........................................ 83
82
Industrial fittings ............................................ BIC
148
Safety light curtain...........................................FIC
17
Centrifugal monoblock pump............................ 81
83
Industrial oven ................................................... 83
149
Sanitary centrifugal pump .................................. 81
18
Centrifugal sanitary pump ................................. 82
84
Industrial unit air cooler .................................... 11
150
Screening machine ............................................. 80
19
Chlorine gas cylinder/toner ............................... 74
85
Informatics ......................................................... 33
151
Screw compressor................................................. 4
20
Chocolate/cocoa ................................................BC
86
Infra ray dryer .................................................... 83
152
Screw pump ....................................................... 81
21
Cleaning section equipment .............................BC
87
Inline disperser................................................... 31
153
Self adhesive tape ............................................... 73
22
Cold form sections............................................. 23
88
In-mould labelling system ................................. 79
154
Self-priming monoblock pump.......................... 81
23
Colour masterbatches......................................... 63
89
Inverter/variable frequency drive......................FIC
155
Shakers ............................................................... 31
24
Colour sorting machine ....................................BC
90
Kneading machine ........................................ 31
156
Sigma mixer ....................................................... 76
25
Columns and chemistries................................... 33
91
Laboratory reactor ........................................ 31
157
Single-screw extruder ......................................... 74
26
Compressor .................................................. 11, 84
92
Laboratory software ........................................... 31
158
Slip-ring crane duty motor ................................ 21
27
Confectionery machine ...................................... 13
93
Level controller ................................................FIC
159
Solid-liquid mixer .............................................. 31
28
Conveyor ............................................................ 83
94
Lined carton machine ........................................ 76
160
Steam boiler ....................................................... 83
29
Conveyor belt ..................................................... 79
95
Liquid chromatography system ......................... 83
161
Structural floor decking sheet ............................ 23
30
Conveyor system ................................................ 65
96
Lobe pumps ....................................................... 82
162
Submersible pump ............................................. 81
31
Counters and power supplies ...........................FIC
97
Magnetic stirrer ............................................ 31
163
Sugar herb ............................................................ 6
32
Dairy machinery ............................................. 4
98
Mass spectrometry system ................................. 80
164
Switching relay.................................................FIC
33
Data logger ........................................................ 74
99
Measuring and monitoring relay .....................FIC
165
Table-top coder ............................................ 82
34
DC motor .......................................................... 21
100
Mills ................................................................... 31
166
Tanks & silos ....................................................... 4
35
Dehumidifier................................................ 15, 75
101
Mini dal mill ...................................................... 84
167
Temperature controller ............................. FIC, 82
36
Disperser ............................................................ 31
102
Motion control.................................................FIC
168
Temperature data logger .................................... 76
37
Disposable foam container................................. 84
103
Motor ................................................................. 21
169
Thermal process ................................................BC
38
Door ................................................................... 79
104
Motor vibrator ................................................ BIC
170
Thermic fluid heater .......................................... 83
39
Doser .................................................................. 13
105
Multi-level steel car parks.................................. 23
171
Thermoform-fill-seal machine........................... 19
40
Drive ............................................................... BIC
106
Natural herbal sweetener................................. 6
172
Thermometer ..................................................... 43
41
Dry vane pump .................................................. 41
107
Neck sleeving machine ...................................... 56
173
Thermostats & vacuum dryer/mixer.................. 31
42
Duel fuel burner................................................. 83
108
Nichrome sealing wire ....................................... 74
174
Three-deck pre-cleaner ...................................... 76
43
Dust control door .............................................. 79
109
Oil milling machine.....................................BC
175
Timer ...............................................................FIC
44
Emergency safety kit ..................................... 74
110
Overhead stirrer ................................................. 31
176
TPU masterbatches............................................ 63
45
Empower............................................................ 33
111
Packaging machine ....................................... 84
177
Tray dryer .......................................................... 83
46
Encoder ............................................................FIC
112
Paper moisture meter......................................... 82
178
Tray sealer .......................................................... 81
47
Evaporating unit ................................................ 11
113
Particle size reduction unit ................................ 76
179
Tray-sealer (Panorama)...................................... 19
48
Exhibition - Engineering Expo ...................... 48
114
Pasta making machine ......................................BC
180
Tri-clamp fitting ................................................ 80
49
Exhibition - FoodPro and Hospitality-2012 ... 26
115
Peroxide value meter .......................................... 75
181
Triplex plunger .................................................. 81
50
Extruded polystone ............................................ 73
116
Pharmaceutical machine .................................... 13
182
Trolley wheel .................................................. BIC
51
Extruded products.............................................BC
117
Photo electric sensor ........................................FIC
183
Twist wrapping machine ................................... 80
52
Fastback revolution seasoning system............ 65
118
Pilot plant .......................................................... 31
184
Universal type unit air cooler......................... 11
53
Fatty acid tester ................................................. 84
119
Plant heat exchanger .......................................... 75
185
UPLC ................................................................ 33
54
Flameproof motor .............................................. 21
120
Plastic pellet ......................................................BC
186
Vacuum booster pump .................................. 41
55
Flange mounting motor ..................................... 21
121
Plate heat exchanger ............................................ 4
187
Vacuum packing machine .................................. 76
56
Flexible transparent PVC strip door ................. 79
122
Plug valve ............................................................. 4
188
Vacuum system .................................................. 41
57
Float switch........................................................ 84
123
Pneumatic valve ................................................... 4
189
Vegetable and fruit pulper ................................. 75
58
Flour milling machine ......................................BC
124
Portable thermometers....................................... 73
190
Ventilator ........................................................... 73
59
Fluid bed dryer .................................................. 83
125
Potato processing and frying machine ............... 80
191
Vertical inline..................................................... 81
60
Foil sealing machine .......................................... 56
126
Powder filling line ............................................. 83
192
Vertical-form-fill-seal machines ........................ 13
61
Food processing system ....................................... 3
127
Pre-engineered metal building........................... 23
193
Vibrators ......................................................... BIC
62
Food tray ............................................................ 73
128
Process tank ......................................................... 4
194
Vision sensor ....................................................FIC
63
Forced convection unit ...................................... 11
129
Product handling equipment ............................. 65
195
Volumetric cup feeder system ............................ 80
64
Geared motors.............................................. 21
130
Programmable logic controller.........................FIC
196
Washdown stations....................................... 81
65
Grain handling system ......................................BC
131
Programmable terminal ...................................FIC
197
Washing sinks .................................................... 83
66
Grain silos .......................................................... 73
132
Proximity sensor ..............................................FIC
198
Water/steam miming battery CIP system ......... 83
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover February 2012 | Modern Food Processing
85
LIST OF ADVERTISERS
Advertiser’s Name & Contact Details Ace Technology
Pg No 83
Advertiser’s Name & Contact Details Everest Transmission
Pg No 41
Advertiser’s Name & Contact Details Plast World
T: +91-22-28700281
T: +91-11-45457777
T: +91-09376128372
E: acetechnologies@vsnl.net
E: info@everestblowers.com
E: plastworld1@rediffmail.com
W: www.everestblowers.com
W: www.stripdoor.co.in
W: www.acetechnologiesgroup.com
Aerotherm Systems Pvt Ltd
83
T: +91-79-25890158 E: contact@aerothermsystems.com
T: +91-09311198333
E: fxmultitech@gmail.com
E: racglobal@gmail.com
Heat And Control 63
Roechling Engineering Plastics (India) 65
T: +91-44-42103950 E: info@heatandcontrol.com
E: sales@alokindustries.com
W: www.heatandcontrol.com
W: www.alokmasterbatches.com
HRS Process Systems Ltd 74
.BIC
W: www.icemakeindia.com
E: sales.buins@bonfiglioli.com
IDMC Limited
W: www.bonfiglioli.com
T: +91-22-43560400
W: www.shahbros.com
67
13
E: boschpackaging@in.bosch.com
IKA India Private Limited
W: www.boschindia.com
T: +91-80-26253900
15; 75
T: +91-11-23906777
4
W: www.bryair.com
BC
T: +91-44-24343343
Testo India Pvt Ltd
E: info@testoindia.com W: www.testo.in
31
The Indian Electric Co
E: iecmktg@indianelectric.com W: www.indianelectric.com
W: www.ika.in
56
Triune Exhibitors Pvt Ltd
T: +91-22-33071100
T: +91-80-43307474
E: info@jetpackmachines.com
E: info@internationalhospitality2012.com
W: www.jetpackmachines.com
W: www.internationalhospitality2012.com
United Steel & Structurals Pvt. Ltd
Mech-Air Industries
E: mallikarjuna.s@buhlergroup.com
T: +91-265-2280017
T: +91-44-42321801
W: www.buhlergroup.com
E: info@freshnpure.net
E: admin@unitedstructurals.com
W: www.freshnpure.net
W: www.unitedstructurals.com
Noida Fabcon Machines Pvt Ltd
T: +91-79-26403839 E: info@devpumps.com W: www.devpumps.com
Engineering Expo
48
6
79
Veripack Solutions India
T: +91-120-4225550
T: +91-22-66971133
E: nishantb@fabcon-india.com
E: makdum.j@veripackindia.com
W: www.fabcon-india.com
W: www.veripackindia.com
Omron Automation Pvt. Ltd.
.FIC
Waters (India) Private Limited
T: +91-09819552270
T: +91-80-40726400
T: +91-80-28371900
E: engexpo@infomedia18.in
E: in_enquiry@ap.omron.com
E: waters_india@waters.com
W: www.engg-expo.com
W: www.omron-ap.com
Our consistent advertisers
86
Modern Food Processing | February 2012
21
T: +91-20-24475845
T: +91-80-22890000
81
43
T: +91-20-65600203
E: process@ika.in
Jet Pack Machines Pvt. Ltd.
E: bryairmarketing@pahwa.com
73
W: www.sreelakshmitraders.com
E: idmc@idmc.coop W: www.idmc.coop
Sreelakshmi Traders
E: sreelakshmitraders@gmail.com
T: +91-2692-225399
T: +91-832-6692042
Dev Engineers
8
E: foodkit@shahbros.com
E: icemake1@gmail.com
T: +91-44-67103800
Buhler (India) Pvt Ltd
T: +91-22-42178706
Shah Brothers 3
T: +91-2764-291022
Bry Air (Asia) Pvt Ltd
73
W: www.roechling.com
T: +91-20-66047894
IC ICE Make Refrigeration Pvt Ltd
W: www.aquaservicesindia.com
Bosch Limited
81
W: www.hrsasia.co.in
E: aquaas@sify.com
Bonfiglioli Tramissions Pvt. Ltd.
79
E: binit.mishra@roechlin-india.com
E: info@hrsasia.co.in
T: +91-265-2331748
RAC Equipment India (P) Ltd
T: +91-79-27910993
T: +91-11-41612244
Aqua Services
11
W: www.fxmultitech.com
W: www.aerothermsystems.com
Alok Masterbatches Ltd
FX Multitech Pvt Ltd
Pg No
26
23
19
33
W: www.waters.com BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover
Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262 Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month
88