Modern Food Processing - February 2013 by Infomedia18

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Modern Food Processing

February 2013

EDITORIAL

Riding the F&B wave, naturally!

onsider these facts: In 2012, the sales of the largest coconut water brand in Europe grew by nearly 60 per cent, and that of coconut water in the US had more than doubled. Wonderful Pistachios emerged as one of the most successful healthy snack launches of the last decade. Its retail sales rose from a zero base to more than $ 400 million from 2008 to 2012. Last, but not the least, is the meteoric rise of Greek yoghurt in the US, which has been primarily led by the Chobani brand. Its annual sales surpassed $ 1 billion within only four years of launch. So, what is common in the extraordinary success of these three distinct product categories? The answer is quite natural: Naturality! Yes, naturality is a key factor that has helped several Food and Beverage (F&B) product categories to strengthen their market position in recent times. The trend-spotting report in the latest edition of New Nutrition Business says that the influence of naturality on F&B product development will continue to grow this year. Titled 10 Key Trends in Food, Nutrition & Health 2013, the report adds that naturality has become ‘the direction people want to go in’ and will shape and drive the market as companies across categories seek to ride on the naturality wave. Along with naturality, the report identifies and analyses nine other major trends that will significantly impact the F&B industry in this year: energy, fruits & vegetables, dairy, seniors, healthy snacking, packaging & premiumisation, digestive health, weight management and immunity. Further, the research findings show that 74 per cent of the people surveyed thought that ‘natural’ meant ‘healthier’. This drives home the point that the idea of ‘naturalness’ is connected to ‘healthier’ products in the minds of consumers. It is important to note that ‘natural’ – instead of being strictly defined by technical or regulatory parameters – is mostly defined in the mind of the consumer, and this will have major ramifications on the path forward for the Ready-To-Eat/Ready-To-Cook (RTE/ RTC) food category. Because consumers’ needs are directed towards attributes such as taste & health, fast cooking, user-oriented packaging and convenience, naturality can further influence the purchase decision, thereby offering F&B companies multiple opportunities to market products with a value-added premium.

Editorial Advisory Board

All these point towards naturality as the next super-trend to shape F&B categories across the world, which is far beyond its mere nutritional advantage to a wholesome healthy living. Of course, we will keep you posted on this evolving ecosystem from time to time.

Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai

Manas R Bastia manas@network18publishing.com

February 2013 | Modern Food Processing

34 Cover photo: Nachiket Gujar; Food styling: Chef Prabhakar, Ovenfresh, Dadar, Mumbai

Special Focus: Bakery

Insight & Outlook: Ready-to-eat/cook (RTE & RTC) foods

Bakery products .................................................................. 32

Frozen foods ....................................................................... 50

Premium bakery market ..................................................... 34

Breakfast foods ................................................................... 52

Glucose biscuits market .......................................................... 36

Interface - Vijay Uttarwar, CEO, Naturell India Pvt Ltd ..... 54

Cakes segment .................................................................... 40

Roundtable ......................................................................... 55

Roundtable .......................................................................... 42

Household spending ........................................................... 56 Decline in seafood exports ................................................ 58

In Conversation With

Machine vision system ...................................................... 60

John Luke, Chairman and CEO, MeadWestvaco Corporation ........... 26

Automation Trends Machine safety: Aiding productivity through integrated approach ........................................................... 62

Energy Management Facility Visit: Parikh Packaging Pvt Ltd

Dairy processing: Reducing cost with simplified energy saving solutions ..................................... 64

Defining new horizons for food packaging ....................... 44

Policies & Regulations FDI in retail: Small towns, the next modern trade destination ................................................................. 68

Regular Sections Editorial ............................................................................ 7 News, Views & Analysis .................................................. 13 Technology & Innovation ................................................ 20 Technology Transfer ........................................................ 22 Projects ............................................................................ 73 Tenders ............................................................................ 75 Event List ........................................................................ 77 Book Review .................................................................... 79 Products .......................................................................... 80 List of Products .............................................................. 88 List of Advertisers .......................................................... 89

Strategy Packaged ready meals: Warming up the market with convenience ............................................................... 70

Tips & Tricks Dust explosion: Practical tips for safe handling of powdered substances....................................................... 72

Highlights of Next Edition Special Focus: Beverage Processing Insight & Outlook: Health Foods

Details on page no. 77

Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise February 2013 | Modern Food Processing

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February 2013 | Modern Food Processing

NEWS, VIEWS & ANALYSIS

INVESTMENT

MWV plans to invest ` 1,000 crore in India

McCain Foods to invest $ 69 million in Gujarat plant

MeadWestvaco (MWV), one of the global leaders in packaging, announced that it has signed a Memorandum of Understanding (MoU) with the Gujarat Government. “Our total projected investment plans in India amount to ` 1,000 crore, to be invested over the next two to five years, in Gujarat especially. The investment is expected to create 800 jobs over the next five years. It includes the acquisition of Ruby Pete Durette Macons and plans to expand the current production at the facility with the installation of a new paper machine to manufacture new paperboard products and grades. With the new capital in place, we plan to more than double the capacity of current operations as well as bring to India high SHE standards. Apart from corrugated packaging, we are also concentrating on our other businesses involving plastics packaging, pumps & dispensers,” said Pete Durette, Chief Strategy Officer, MWV. The company sees significant opportunities for higher quality and more innovative packaging solutions in corrugated packaging to suit various consumer categories such as food, beverage, healthcare and personal care. “Through the investment, we are committing to develop globally competitive products that best suit India’s needs and bring the highest standards for environmental and social responsibility to our local operations,” he added.

To cater to the growing demand in frozen snacks market, McCain Foods India Pvt Ltd will invest another $ 69 million in its potato processing plant in Mehsana, Gujarat. The investments will roll in from October 2013. The company is working with about 1,200 contract farmers over 4,000 acre in Gujarat to cultivate ‘processed quality’ potatoes in Gujarat. To meet the enhanced plant capacity, McCain Foods will be working with contracted farmers to double the acreage under potato cultivation, thereby enhancing employment opportunities in the area. Vikas Mittal, Managing Director, McCain Foods India, said,“The McCain brand is driving growth of frozen snacks in India and this growth is resulting in the need for capacity addition. The Indian frozen snacks market is on the rise as the combination of taste and convenience is rapidly increasing in the retail market. We expect the pace of growth to continue and, hence, even more investment is expected in the shortto medium-term.”

Photo: Joshua Navalkar

CAPACIT Y EXPANSION

Mahua Roy

MANAGEMENT CHANGE

Britannia carries out minor reshuffle Britannia Industries Ltd has announced key appointments in its management functions. The company appointed Vinod Menon as the Vice President and Chief Financial Officer, effective from February 1, 2013, replacing Raju Thomas, who has relinquished his post on January 31, 2013. The company has also appointed Neeraj Chandra, currently Chief Operating Officer and Vice President of Marketing, Sales & Innovation, to take over the role of Vice President of Strategy and New Business Development. Replacing Chandra as Chief Operating Officer and Vice President will be Varun Berry.

FOOD PACKAGING

Turkish packaging firm eyeing Indian food sector for growth APACK Ambalaj Makine Sanayi ve Tic Ltd Sti, the Turkeyand innovate equipment & processes required by customers. based packaging machinery manufacturer, is planning to tap the While APACK initially focussed its activities in domestic market growing processed food market in India with its innovative tray and near-by countries, it is now planning to explore other potential packaging solutions. “Many of the traditional food packaging markets for exports. Demir elaborated, “In the domestic market, is in polyethylene bags, which are unhygienic, and more and more emphasis is on packaged food products. the branded products are in the now outdated retort In the next three years, we are aiming at larger export packages. We have introduced in India the latest volumes to have at least 50 per cent of our machinery modified atmosphere tray packing that have long shelfexported. Therefore, we will export more to the life at normal ambient conditions for a wide variety emerging markets such as India, CIS countries, Middle of fresh produce such as meat, fish, dairy and cut East, Iran and Russia.” vegetables & fruits. Almost all ready-to-cook or readyIn India, APACK has the Delhi-based RAC to-eat food products can be packaged in trays with Global as its sales partner. “In India, we intend to modified atmosphere to retain freshness and nutrition,” help the processed food industry with innovative Muharrem Demir said Muharrem Demir, General Manager, APACK packaging solutions, which alone can maintain quality Ambalaj Makine Sanayi ve Tic Ltd Sti. and freshness for the entire long period between production and APACK, which started production of packaging machinery consumption,” he added. Rakesh Rao in 2009, offers a total packaging consultancy service to support

Modern Food Processing | February 2013

NEWS, VIEWS & ANALYSIS

PRODUCT DEVELOPMENT

Parikh Packaging launches a range of products for food industry

INGREDIENTS

Keeping in mind the growth of food packaging sector, Parikh Packaging has introduced new products in the market. Pramthesh Pandya, Head - Unit & Business Development, Parikh Packaging Pvt Ltd, said, “We are developing bulk bags for grains, rice and pet food packaging with 1,100 mm height x 500 mm width x 200 mm gusset, which is the largest bag size. Also, spout insertion at diagonal position for liquid packaging is one of the specialty pre-formed pouch product formats being manufactured by us. Further, we are also launching diagonal zipper instead of pouch width zipper pre-formed pouch

European company to develop solutions for Indians

for free flow product such as sugar/salt/ tea. In addition, we have launched lidding laminate for food application with almost zero solvent retention.” In order to fulfill the needs of the customers, the company has also deployed new technologies such as new 8 colour printing machine 300 mtr/min speed; solvent-free lamination machine with 400 mtr/min speed; slitting machine with 400 mtr/min speed; extrusion coating & lamination machine with 300 mtr/min speed; and shrink sleeve technology with converting equipment. Avani Jain

RTE SNACK

Gopaljee launches RTE paneer snack Gopaljee Ananda, one of the leading dairy names in Northern India, has recently launched 6 Pm Masala Paneer, a Ready-To-Eat (RTE) snack, positioned on the health platform. “The main USP of our product is that there are few healthy options in the snacking category that are filling, especially between lunch and dinner time. This product looks at filling the need gaps. It is a healthy option and our packaging is complete, one just has to open it and eat,” said R S Dixit, CMD, Gopaljee Ananda. It comes in a 200 gm packing and priced at ` 55. In the initial phase, the company is looking at targeting the northern belt comprising Delhi, NCR, Uttarakhand, parts of UP and Haryana. Incorporated in 1989, the company is growing at a fast pace with a turnover of `500 crore and has a consistent growth of 20 per cent. “We are today perfectly poised to strive for greater success in the years to come and achieve ` 1,000 crore turnover in next five years,” said Dixit. Mahua Roy

PACKAGED BREAKFAST

Quaker launches Nutri Poha and Nutri Upma

Quaker, a reputed oats brand from the house of PepsiCo, has launched its all-new range Ready-To-Cook (RTC) traditional breakfasts packed with the Quaker health advantage. These offerings are Quaker Nutri Poha and Quaker Nutri Upma,

each available in two flavours inspired by authentic foods from different regions of India. According to Anuj Chadha, Category Director - Quaker, PepsiCo India - Foods, “We are committed to building our presence and participation in the growing RTC breakfast space. The new Quaker Nutri breakfast range maintains the traditional essence of breakfast in India and will delight consumers who are looking for convenience without compromising on nutritional values and authentic taste.”

Arla Foods Ingredients, a subsidiary of Arla Foods – one of Europe’s principal dairy groups, sees great opportunities in Indian food processing industry. The company is eyeing bakery and dairy industry in India to offer customised solutions. “Arla Foods Ingredients sees huge opportunities in India in the bakery industry, where our Nutrilac egg replacers can be used to produce delicious eggless cakes. We also cater to producers of traditional dairy products such as shrikhand and have developed solutions to help manufacturers produce these products cost-effectively and at the highest quality,” said Trine Matthiesen Schmidt Fredsoee, Product Manager, Arla Foods Ingredients. The company recently launched an innovative protein solution that enables yoghurt manufacturers to produce Greek-style yoghurts with dramatically reduced levels of wastage. “Greek yoghurts are similar to traditional dahi. The key difference is that Greek yoghurts offer protein levels of 6-10 per cent, which is much higher than the protein levels in dahi, which are only 3 per cent,” added Fredsoee. Nutrilac protein is designed to be used in conjunction with Arla Foods Ingredients’ ‘Quick’ process – a manufacturing technique that eliminates the need for the whey separation step associated with traditional Greek yoghurt making. “Thus, dairy manufacturers in India can now offer natural, high protein yoghurts to health-conscious consumers without investing in expensive equipment. There are opportunities to create full-fat, lowfat and fat-free products, helping Indian dairy companies cater to all kinds of consumers,” said Fredsoee. Mahua Roy

February 2013 | Modern Food Processing

NEWS, VIEWS & ANALYSIS

MODERN RETAIL

HyperCITY reinvents concept of a trailer

ICE CREAM

Mother Dairy introduces ice cream range in Hyderabad Mother Dairy recently introduced its entire ice cream range, which includes impulse & take-home ice creams and the premium Classics range in Hyderabad. “Though we are working towards extending our presence across all key distribution channels, the most important and biggest ones are the mobile vending units. Traditional and modern retail formats will be the focus areas for Mother Dairy to start with. In addition, our ice creams would be available from our exclusive milk booths located at prominent locations across the city,” commented Munish Soni, Deputy General Manager Dairy Products, Mother Dairy. In its endeavour to have a national footprint, the company had extended its presence in South Indian market last year with the successful launch of ice creams in Bengaluru. “Now, Mother Dairy is being launched in Hyderabad and will be followed by other key markets in South such as Chennai and other parts of the country in next few months,” added Soni. Mahua Roy

Darshana Shah

Introducing a unique concept, premier retail chain HyperCITY recently inaugurated a ‘pop-up’ store in Bengaluru. A first-ofits-kind in India, the 1,000 sq ft store aims at providing shoppers a sense of the variety, depth and exciting offers that they can expect from HyperCITY. The pop-up store will offer products across categories including food & grocery, toys, stationery etc. The official 30,000 sq ft store, which will be HyperCITY’s third in Bengaluru, is slated to open shortly in the vicinity of

the pop-up store. “The concept of popup stores has been used well by brands in the West for a while and is gathering momentum in India as well. Pop-up shops create a sense of curiosity among customers to stop by and visit the store. These stores are also relatively cost-efficient to test a new market, location or products without high rental cost. We have already marked our presence in the Bengaluru market and the launch of this pop-up store is just a trailer to the large format store, which is scheduled to open for our patrons in Whitefield area in the next two months,” explained Darshana Shah - Business Head for Marketing, Visual Merchandising, Loyalty and Space on Hire, HyperCITY. The chain is confident about future opportunities to set up pop-up stores in potential locations across India. Mahua Roy

CONFECTIONERY

CavinKare launches new products in packaged sweets segment CavinKare’s RTE brand Garden recently introduced ready-to-eat (RTE) sweets rasgulla and gulab jamun. The product is prepared in pure ghee and available in tin packaging. Besides Garden has an existing range of soan papdi in flavours such as elaichi, pineapple, orange and chocolate. The gulab jamun tin is available at ` 170 per kg and that of rasgulla is available at ` 150 per kg at all leading retail stores across the country. Garden has been the pioneer in introducing diet range of snacks such as Diet Bhel, Diet Chivda and Lemon Bhel.

GOURMET RETAIL

RECOGNITION

Godrej Nature’s Basket inaugurates a store in Mumbai suburb

HNG wins National Energy Conservation Award

One of the leading gourmet chains in India, Godrej Nature’s Basket inaugurated its latest store in Bandra suburb of Mumbai. Spread over 8,000 sq ft, it offers the best of global food ingredients. A special section for international confectionery that houses leading chocolate and confectionery brands is positioned as a gifting destination. Besides, there are dedicated sections for health foods as well. It also claims to stock the widest range of cheese and meat products anywhere in India. Mohit Khattar, Managing Director, Godrej Nature’s Basket, said, “Nature’s Basket is a bridge between world food and its discerning patrons. With our latest store in Bandra, we are demonstrating our resolve to bring not just the finest in world food but also world-class shopping experiences for our consumers.”

Modern Food Processing | February 2013

Hindusthan National Glass (HNG) was conferred with the National Energy Conservation Award – 2012 by the Ministry of Power, Government of India, recently. The company won the first prize in the glass sector. A pioneer in glass packaging, C K Somany, Chairman, HNG, received the prize from Pranab Mukherjee, the President of India, in the gracious presence of Jyotiraditya M Scindia, Minister of State for Power (Independent Charge) at the National Energy Conservation Day function organised at Vigyan Bhawan, New Delhi. HNG is the largest container glass packaging solutions provider in India, occupying nearly 55 per cent marketshare. Somany is an acknowledged expert in glass technology, who laid the foundation of Hindusthan National Glass and Industries Ltd in 1946, with a vision to become the largest producer of glass containers in the world.

NEWS, VIEWS & ANALYSIS

BUSINESS REPOSITIONING BUSINESS STRATEGY

Alliance with Krones may help Klug to boost business

Wagh Bakri plans tea lounges in West Asia

The Germany-based intralogistics solutions provider, Klug GmbH, which recently sold its 26 per cent to beverage filling & packaging technology company, Krones, is expected to explore more growth opportunities in other countries. “Yes, we think so. Klug will have more growth opportunities and our customers will receive excellent intralogistical solutions,” said Danuta Kessler-Zieroth, Press Officer, Krones AG. In view of this alliance with Klug, Krones has decided to discontinue during the course of the 2013 business year the firm’s own operations in the fields of material flow technology and intralogistics. Through the co-operative arrangements, Klug will continue to offer Krones’ clients holistically conceived solutions for their intralogistical

Gujarat Tea Processors and Packers, the maker of the Wagh Bakri tea brand, is building on the concept of tea lounges and even taking it to neighbouring countries. With two large format stores in Mumbai and Delhi, Wagh Bakri tea lounges will be crossing borders soon. Wagh Bakri Tea Group aims at opening ten lounges in the neighbouring countries in West Asia by next year. These would be large format stores, which will be owned by the company. There are already large tea drinking nations such as Saudi Arabia, Iran, Iraq and even Egypt, where the company intends to have its tea lounges in high streets and malls. Since alcohol consumption is banned in some of these countries and caffeine intake is not exactly encouraged, tea might serve as the next alternative beverage. Parag Desai, Executive Director, Wagh Bakri Tea Group, noted, “Saudi Arabia has banned alcohol consumption and the strict laws in some of these countries might help in encouraging tea consumption even further.” Focussing on the domestic retail market this year, Wagh Bakri plans to expand the number of tea lounges through small format stores especially at airports and malls.

operations. “Klug is a well-known and expert company concerning intralogistical solutions. In future, Krones will offer its clients full-coverage intralogistical solutions through its new partner Klug,” she added. With its strategic tie-up with Klug, Krones will be able to improve its earnings since its material flow technology and intralogistics segment was a lossmaking unit. “Klug has been supplying intralogistical solutions featuring software systems developed in-house. While Klug is a profitable company, Krones’ Material Flow Technology & Intralogistics segment was non-profitable (loss-making). With this strategic decision, Krones plans to achieve a lasting increase to its consolidated earnings,” elaborated Kessler-Zieroth. Rakesh Rao

FROZEN FOODS

Sunshine introduces soy-based products that taste like meat Frozen soy-based products made from Canadian soyabeans by the Malaysian brand Everbest are being introduced by Sunshine. With its range of soy products, the company is looking to provide a protein-rich replacement for meat. These products are rich in protein and without any preservatives. Its range called mock meat is textured soya protein, which imitates the aesthetic qualities of meat such as texture, flavour and appearance. “Our products are available in 18 different varieties, which tastes like pomfret fish, spiced duck, prawns, chicken meat, lamb etc, though it is 100 per cent vegetarian,” said Pinky Harwani, Founder, Sunshine. As of now, the company is distributing its products via leading hotel chains and caterers in Mumbai. Modern retail is also contributing to its business. The company plans to introduce the products in Delhi and Bengaluru soon and is looking for distributors. Sunshine is a gourmet food importing company that is committed to bringing in innovative new products to the Indian markets. Mahua Roy

MARKET ANALYSIS

Over two billion tonne food wasted globally, says a report

As much as 50 per cent of all food produced around the world never reaches a human stomach due to issues as varied as inadequate

Modern Food Processing | February 2013

infrastructure and storage facilities through to overly strict sell-by dates, buy-one-getone free offers and consumers demanding cosmetically perfect food, according to a new report – ‘Global food: Waste not, want not’ – by the Institution of Mechanical Engineers (IME). The report stated, “With UN predictions that there could be about an extra three billion people to feed by the end of the century and an increasing

pressure on the resources needed to produce food, including land, water and energy, the Institution is calling for urgent action to tackle this waste.” Dr Tim Fox, Head - Energy and Environment, IME, said, “The amount of food wasted and lost around the world is staggering. This is food that could be used to feed the world’s growing population – as well as those in need of food today.”

NEWS, VIEWS & ANALYSIS

DAIRY PROCESSING POLICY MAT TER

Amul to open Mumbai suburb plant very soon

USP proposes new and revised standard for food ingredients

Amul is all set to reach Mumbaikars’ doorsteps with one of its most modern dairy plants at Virar. “This will be the first dairy plant with a fully automatic traffic management system using robots for milk packing operations. It will be inaugurated shortly,” said Rahul Kumar, Managing Director, Amul Dairy. The Virar facility will be Amul’s sixth plant in India. Operations such as conveying of crates, packed pouches from high-speed packing machines and filling of pouches in crates by robots will be fully automated and controlled through a centralised computer monitoring system. High-speed packing machines have been integrated with online check weighers and robotic operations in order to keep

In a bid to help ensure the quality of popular food ingredients increasingly being incorporated into products sold in the US and worldwide, standards for omega 3-rich krill oil and natural, low-calorie stevia sweeteners are among the latest proposed revisions to the Food Chemicals Codex (FCC), an internationally recognised compendium of food ingredient quality standards published by the US Pharmacopeial Convention (USP). V Srini Srinivasan, Executive Vice President, Global Science and Standards, USP, said, “Public standards defining the identity, quality and purity of ingredients incorporated into finished products can be an important resource for manufacturers as they source ingredients from suppliers around the world. While important for all ingredients, it is especially crucial for high-value ingredients, including those linked to health benefits such as krill oil and so-called natural ingredients such as stevia, which manufacturers and consumers pay a premium for and are in high public demand. We invite feedback on the new proposals to allow us to develop robust public standards that are valuable to all parties.”

the product from any human touch. “The facility has been built with an investment of ` 160 crore and is spread over 11 acre, strategically situated just 2 km away from NH-8 and with an easy approach from Virar, which is 7 km away,” said Kumar. Amul has decided to procure locally up to 2 lakh litre per day (LLPD) of milk by setting up co-operative services on the Gujarat Co-operative Milk Marketing Federation (GCMMF) pattern in the areas between Manor and Vasai-Virar to improve the socio-economic condition of poor farmers who are not involved in dairying activities at present. Further, the new plant in Virar will have the capacity to process 8 LLPD milk, 1.5 LLPD buttermilk and 5,000 litre curd.

FOOD ANALYSIS

Mettler Toledo launches Ultimate Sugar Guide Mettler Toledo has recently launched the Ultimate Sugar Guide to provide comprehensive information about sugar content determination and moisture in sugar. Initially a rare and highpriced product, sugar has become an excessively used commodity. Nowadays, the industry trend is towards a reduction of sugar content of food, in order to reduce the negative health effects of high sugar consumption. The guide starts with a short review on the history of sugar and then presents & discusses different methods for sugar content determination. The most common method for determining sugar content is by refractometry or Brix based on density. A selection of applications are presented & reviewed and the results of the measurements are presented. Another topic is the titration of reducing sugars, as well as the determination of moisture and water content in sugar. Production process control in sugar refineries is presented as a conclusion of the topic.

PRODUCT LAUNCH

Aston Foods introduces vacuum cooling machine for bakery segment

The Switzerland-based Aston Foods AG has introduced automatic Continua for large-scale bakery manufacturers. Continua is vacuum cooling machine and the company took 18 months to develop the product. The fully automatic system

Modern Food Processing | February 2013

for the continuous process combines all the benefits of tried-and-tested vacuum cooling and enhances this technology with industry-specific features. Using optical identification, the baked goods are directly and automatically conveyed from the tunnel or shelf oven to the correct chamber. The machine has many important features; for instance, the cooling process for baked goods can be reduced to about three minutes. In addition to reducing the time and staff required, vacuum cooling also requires

significantly less energy than traditional methods. At the same time, Continua takes up only a fraction of the space compared to cooling carousels and lines. Vacuum chambers furthermore eliminate the risk of food contamination. Overall, the baked goods gain volume while shelflife and taste are also improved. The innovative method has already gained acceptance in small- and medium-sized bakeries around the world; and soon, customers of large-scale bakeries will also be able to enjoy the technology.

TECHNOLOGY & INNOVATION

Marel’s trimming robot improves yield in salmon processing Marel has introduced ITM2 trimming robot, an ideal solution for high-value salmon trimming. It can work more quickly, reliably and consistently than a master trimmer working at peak performance and can do so continuously, all day long. Featuring highly advanced vision technology, the ITM2 calculates the most profitable cut configuration based on weight, shape and colour grade parameters, before trimming belly sides, fillet surfaces etc at high speed. According to industry experts, the machine is reliable, efficient & fast, and cuts nice fillets every time. For salmon processors, the bottom

Eriez’ new X-ray system provides better inspection for contaminants Eriez introduces its new E-Z Tec XR-pack X-ray inspection system, specifically designed to provide unmatched protection for packaging applications. The state-of-the-art E-Z Tec XR-Pack X-ray inspection system exhibits improved performance in identifying contaminants, scanning for missing or broken products, and mass inspection, to guarantee users’ product and packaging integrity. It effectively inspects for foreign objects (metal, glass, stone, bone and some plastics), count, seal integrity, weight, shape, item position and presence/absence of items. Its features include tool-less disassembly for cleaning, unique beam geometry, compact 60-inch overall length, low profile design and auto learn for easy set up. Eriez also provides online remote support for this equipment. In addition to the E-Z Tec XR-Pack, it offers E-Z Tec XR-Bulk X-ray inspection systems for bulk flow applications. Its magnetic lift and separation, metal detection, X-ray, materials feeding, screening, conveying and controlling equipment have application in the process, metalworking, packaging, plastics, rubber, recycling, mining, aggregate and textile industries. Moreover, Eriez provides E-Z Tec XR-SS (side shoot) X-ray inspection systems for upright packages & containers and E-Z Tec XR-Clean X-Ray inspection systems for meat, poultry and sanitary applications.

Rokk Food’s new robotic filling line capable of creating complex ice cream designs

line is that the ITM2’s high trimming performance improves yield - both for high-value trims and overall - by delivering uniform trimming tailored to anyone’s specifications, with high reliability and throughput, and consistently high quality. ITM2 is designed for seamless integration into pre- or post-rigor fillet processing lines. An integrated fillet processing line becomes even more powerful when Marel Innova yield monitoring software is implemented. By integrating predefined weighing points along the processing line, Innova enables processors to monitor the raw material utilisation at each processing step, thereby taking the management of yields and enhancement of production value to new levels.

Modern Food Processing | February 2013

Rokk Food and Ice Cream Processing Equipment has developed a robotic filling line, RO600-A, which is capable of not only filling ice cream containers, but also creating precise artisanal decoration on bulk round and rectangular cake. The machine features a semiautomatic, six-axis, pneumaticallypowered robotic arm that is highly proficient in filling containers with aesthetically pleasing, elaborate designs, and able to create ice cream cakes or decorate sponge cakes with intricate, artisanal patterns with unrivalled accuracy. RO600-A is fully automatic and features a cup drop & dispatch feature as well as a conveyor belt; together removing the need for human intervention. It is able to create astonishing volumes considering the complexity of the designs it is capable of crafting. Although final capacity figures may vary, RO600-A can fill up to 600 five-litre containers, or 800 one- or two-litre tubs per hour. On the decoration side, it can create up to 360 rectangular cakes or 300 round cakes per hour. Coming with a fully open stainless steel frame for easy cleaning and mounted on wheels for easy transportation around the production hall, RO600-A also boasts of a Siemens S7 PLC control panel, which is pre-programmed with three decoration recipes, although many more can be added and stored. The panel is remote accessible allowing line managers to control its output from anywhere within a predetermined network, or with an established WiFi connection.

TECHNOLOGY & INNOVATION

Flexicon launches tilt-down flexible screw conveyor Flexicon has launched Sanitary TiltDown Flexible Screw Conveyor on a caster-mounted frame that can be manoeuvered through narrow aisles and around corners. With the hopper, support boom and conveyor assembly tilted down, the unit fits through standard doorways and orients the conveyor tube horizontally, allowing the flexible screw to be removed easily

Amcor’s ROPP finish design extends to spirits market Amcor Rigid Plastics has expanded the use of its unique Roll-On Pilfer-Proof (ROPP) finish design for aluminium screw-cap PET bottles to meet growing market demand for premium packaging for the wine and spirits segments. The ROPP finish design, available in 30-mm by 60-mm finish (750 ml) and 36-mm by 52-mm finish (1.75 L), enables a smooth conversion from glass to PET with minimal changes on the glass filling line. The ability to use the same aluminium closure for glass on PET bottles is a major advantage, offering brand owners a similar filling experience at reduced changeover and cost. In addition, brand owners are able to mimic the premium look of glass and achieve high-quality aesthetics. The ROPP finish containers are designed to withstand the top load required for aluminium cap applications. PET bottles meet all required testing to ensure a secure seal with the aluminium closure. Various decorating options including custom printing and embossing are available to upscale the aluminium closure. Aluminium screw-cap PET bottles for spirits are convenient, lightweight, and shatter resistant. Amcor’s ROPP finish bottle design also permits the elimination of a neck support ring, which enhances aesthetics. For the 1.75 L stock bottle, a standard plastic pour restrictor – typically used for glass bottles – is incorporated inside the bottle neck to prevent spillage. For spirits makers, the switch to PET also delivers key sustainability benefits. PET containers are lightweight, unbreakable, and easy to transport.

Omron’s 2-axis MEMS flow sensor improves air-conditioning energy efficiency for thorough cleaning and inspection. The conveyor’s surge hopper, which is configured for dust-tight connection to the outlet of upstream equipment, includes an air displacement vent with cartridge filter that is equipped with a reverse pulse cleaning system, which dislodges accumulated dust with short bursts of compressed air, returning the dust to the hopper on a timed cycle, maintaining operating efficiency. Material flows through the hopper into an adapter that charges the conveyor. The flexible screw is driven only at the discharge end and does not require any bearings or seals within the product contact area. The conveyor transports bulk ingredients ranging from sub-micron powders to large pellets, while the gentle rolling action of material being conveyed prevents the separation of blends.

Omron Corporation announced the release of a 2-axis MEMS flow sensor designed for high-precision measurement of airflow velocity and direction aimed at contributing to reducing the electricity consumption of air-conditioning systems. Omron’s newly developed D6F-D 2-axis flow sensors provide a clear picture of airflow velocity and direction within air-conditioned spaces. Its high precision airflow direction measurement 2-axis flow sensors are able to not only detect airflow velocity but also direction. Continuously monitoring airflow direction makes it possible to ensure that air is always flowing exactly where it ought to, thereby making optimisation of air-conditioner efficiency possible. It also has a dust-resistant design, which means the sensors can be installed in a wide range of environments. Omron’s unique 3D flow channel sensor module design, created with flow analysis technology, enables to isolate dust particles from the sensor, reducing the impact of dust on the sensor chip, and thereby securing a high level of reliability. By installing D6F-D sensors near server racks in data centres, it is possible to ensure that air-conditioning is always set at optimum levels, and thereby keep energy wastage to a minimum. When air flows diagonally in clean rooms, particles tend to repeatedly accumulate in certain set places. The manner in which air moves through clean rooms has a substantial impact on the level of cleanliness that can be maintained. Gaining a detailed picture of airflow within clean environments can, therefore, provide the information needed to optimise their integrity.

February 2013 | Modern Food Processing

TECHNOLOGY TRANSFER

TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Beverage maker An Indian firm is offering â&#x20AC;&#x2DC;three-in-oneâ&#x20AC;&#x2122; beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing

Chocolate manufacturing technology An Indian firm provides chocolate manufacturing and snack extrusion technolog y with machiner y. The firm supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. The machines are manufactured using European technology. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply

Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food paste with consistent size and hygiene, which increases business potential in bigger markets both locally and abroad.

Modern Food Processing | February 2013

Areas of application It is useful in food processing industry where the food products of cylindrical shape are required Forms of transfer Technology licensing

Food processing machinery An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is easy to use and makes high-quality food products. It also offers ice-making machines. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, equipment supply, turnkey

Liquid glucose An Indian firm offers a novel bio-process technology for liquid glucose production. The company has made a significant progress in technical advancement of the process. Areas of application Only for food and confectionery Forms of transfer Consultancy, technology licensing

Sugarcane juice powder (dried) An Indian firm offers technology for making sugarcane juice powder using spray drying technique. It is a natural, healthy, safe and nutritious product from sugarcane. Areas of application Food & beverages sector Forms of transfer Consultancy, technology licensing

Technology for milk, fruit and cereal-based products An Indian firm offers technology for processing milk products, fruit & vegetable products and ready-to-eat & ready-to-cook food products Areas of application Food processing industry Forms of transfer Consultancy, subcontracting, joint venture, technical services, capacity building, technology licensing, equipment supply, turnkey, others

Technology for natural dyes/ oleoresins An Indian firm provides assistance in the manufacture of oleoresins/natural colour extracts using latest technology. Areas of application Food colours/natural dyes Forms of transfer Consultancy, technical services, turnkey

Vacuum sealer and gas injection machine A Thailand-based company is providing technology for preserving and extending shelf-life of food products. Proper packaging is critical for avoiding food spoilage. The vacuum sealing and gas injection technique prevents contaminating microbes to enter the container, thereby increasing the shelf-life of the product. Areas of application Fo o d processing and agro-based industries Forms of transfer Technology licensing

TECHNOLOGY TRANSFER

TECHNOLOGY REQUESTED Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy

Corn processing An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh. Targeted finished product is tinned corn, popcorn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others

Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of application Infant food, supplementary food, weaning food Forms of transfer Others

Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products.

Areas of application Food processing industry Forms of transfer Others

plywood. Areas of application Food processing industry Forms of transfer Others

Food preservation A Thailand-based food and preserved fruit trading firm is looking for efficient technology to extend the shelf-life and preserve food and fruit. Areas of application Food processing, confectionery and pastry industries Forms of transfer Others

Rice husk ash to silica precipitates An Indian company is seeking the technology to convert rice husk ash into some useful matter like silica precipitate, as the rice husk is rich in silica content. Areas of application Agro-based mills, which burn rice husk for internal purposes Forms of transfer Others

Fruit drinks-doy pack A firm from UAE is interested in acquiring the technology for manufacturing fruit juices and drinks using optimum formulation technology. The firm needs technology providers, consultants and price quotes for the project based on turnkey & know-how. Areas of application Food processing industry Forms of transfer Others

Juice and food processing A company based in the UAE proposes to establish a food processing plant that would help process fruit juices, jam/jelly, juice concentrates and pulp. Through this plant, the company also wishes to obtain valuable by-products like cattle feed, fertiliser and raw materials for

Spice grinding and processing plant An Indian firm is seeking to set up a spice plant and requires turnkey project consultants for the same. Areas of application Food processing industry Forms of transfer Others

Virgin coconut oil production A Thai entrepreneur is interested in acquiring the technology for production of virgin coconut oil. He plans to set up coconut oil production line with technical co-operation from technology providers. Areas of application Food processing industry Forms of transfer Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail: srinivasaraghavan@un.org, Web: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Share and Solicit Technology The mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Network18 Media & Investments Ltd, â&#x20AC;&#x2DC;Aâ&#x20AC;&#x2122; Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 l Fax: 022-3003 4499 l Email: spedit@network18publishing.com

Modern Food Processing | February 2013

IN CONVERSATION WITH John Luke

We plan to bring in R&D facilities in India and make it one of our research hubs for packaging

Photo: Joshua Navalkar

...says John Luke, Chairman and CEO, MeadWestvaco Corporation (MWV). In conversation with Mahua Roy, he reveals his big plans for India and highlights promising innovation areas for packaging solutions.

Modern Food Processing | February 2013

John Luke

What is your market portfolio in India? We see significant opportunities for higher quality and more innovative packaging solutions in corrugated or industrial markets, as well as many consumer categories such as food, beverage, healthcare and personal care â&#x20AC;&#x201C; largely due to the emergence of modern retail and a fast-growing middle class in India. We are starting to see evolution in rigid packaging in the country. It is being adopted rapidly, thereby replacing flexible packaging in many traditional product categories such as cookies, crackers, biscuits, snacks and few homecare products too. In Pune, we have our manufacturing unit. Our corrugated packaging solutions mainly go into the agricultural markets, ie packaging for fruits & vegetables that help in their hygienic transport from farm all the way to market. Our solutions are aimed at industry and supply chain ready to be competitive in this rapidly developing scenario in India. Besides, we are also excited about our caps and closures portfolio. With the growing demand for convenience, caps and closures call for renewed innovation. Items such as ketchups, condiments, etc have huge scope of absorbing this innovation. It is imperative to upgrade packaging, making it consumer-friendly.

What has been the status of corrugated packaging in India? The industry as a whole is served by sub-par quality packaging. This greatly brings in the need and acceptance for high-quality packaging. It is necessary for the industry to realise that packaging is one of the most important parameters for reduction of spoilage and waste.

How do you view India as a business destination? We are enthusiastic about the opportunities in India. Even though the overall GDP has been growing at a slower rate in the country, if one looks at the broader canvas, there are huge opportunities in packaging. It can be rightly said that no place in the world is booming in economy as India. It is

an attractive market and we are excited about expanding in India. If you look at the figures, in India, per capita packaging consumption is $ 10, whereas in its contemporaries China and Brazil, it is $ 40 and $ 100 respectively. In the US & UK, it is way ahead, $ 400. This shows the under-penetration of packaging in the country, which can translate into huge opportunities. We plan to invest more in consumer & supply chain research. We are now in the process of turning them into solutions in the market. In course of next three years, we plan to bring in R&D facilities in India and make it one of our research hubs for packaging.

What are your priorities for the Indian market? Our first priority is around executing integration and expansion of Ruby Macons, given how important a stepping stone that acquisition is in our growth strategy. At the same time, we are looking at more than doubling the capacity of our businesses in the country. This not just includes scaling up the manufacturing but also expanding our presence in the relevant marketplaces. We aim at capturing the latent demand and essence & needs of the consumers in the industry, which calls for much higher quality. Apart from making our innovations consumer-friendly and attractive, we are also aiding the demands of brands. Brands can benefit greatly as they can enhance promotional features on the packaging.

What are the areas of innovation for corrugated packaging? One of the most common observations across retail stores is the presence of dented or damaged corrugated packages. Research shows that around the world, consumers reject externally damaged packages. It affects the brand image directly. There is great potential on this front to enhance strength of packages. Also, there is a growing need to increase strength in tertiary packaging to withstand harshness of supply chain. Besides, bringing in good printability to help product stand out on the shelf is another area of innovation.

Can you mention one business etiquette you always follow? Maintaining engaging conversations with people and listening intently.

What causes do you care passionately about? In my 30 years with MWV, social development and environment are causes that have been driving the companyâ&#x20AC;&#x2122;s philosophy.

One of things we learnt in Brazil was the emphasis on reducing wastage. So we concentrated on developing products for the agricultural sector to reduce the substantial transit related damage of fruits and vegetables. We developed a packaging solution where fruits can be placed in an innovative package and then loaded in an organised manner. Virtually all of it made it to the market unscathed, and gradually contributed to make Brazil a net exporter for fruits. We plan to replicate this model in India and have invested greatly in primary research. Using corrugated packaging solutions will prove to be a better alternative to the current practice of loading directly in trucks or wooden crates. Rotting food contributes largely to greenhouse gas emissions and good packaging solutions can help combat this global problem. We are looking at sustainable solutions to use lighter materials and downsize the amount of packaging. Email: mahua.roy@network18publishing.com

February 2013 | Modern Food Processing

An invite that rewards as well... Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Network18 Media & Investments Ltd, ‘Modern Food Processing’ one of the leading monthly magazines exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,

Business Insights •Technologies•Opportunities

Manas R Bastia Senior Editor Network18 Media & Investments Ltd ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E manas@network18publishing.com W www.network18publishing.com

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SPECIAL FOCUS

BAKERY BAKERY PRODUCTS Baking a new growth story .....................................32 PREMIUM BAKERY MARKET Tempting consumers with sumptuous offerings ....34 GLUCOSE BISCUITS MARKET Is it losing steam against other bakery products? ...36 CAKES SEGMENT Itâ&#x20AC;&#x2122;s celebration time! ................................................40 ROUNDTABLE Small size packs, the next big thing for premium bakery manufacturers! ..............................42

Photo: Nachiket Gujar; Food styling: Chef Prabhakar, Ovenfresh, Dadar, Mumbai

February 2013 | Modern Food Processing

SPECIAL FOCUS Bakery products

a new growth story Of late, reputed bakery product manufacturers in India have launched many innovative products to address the increasing consumer demand. By doing so, they are augmenting their marketshare as well. Even regional brands are doing the same; hence making the bakery market truly competitive. Prasenjit Chakraborty

ccording to research findings by Global Industry Analysts, the global baked goods industry is expected to exceed $ 310 billion in 2015. The demand for baked and pastry goods is being driven by changing lifestyles, which leaves little time to prepare meals. Busy consumers are quick to buy convenient, baked snack foods such as wraps and sandwiches. The global baked goods market has shown strong growth over recent years.Emerging markets such as Middle East, Africa and Asia represent good market potential as Western lifestyles and eating habits continue to be adopted in these regions. India is also not far behind. The bakery sector in India today has an important place in the industrial map of the country. Bakery products are mass consumed in view of their low price and high nutrient value. With rapid growth and changing eating habits of people, such products have gained popularity among masses. The sector, typically, constitutes cakes, breads and biscuits. It has achieved third position in generating revenue among the processed food industry. No one can deny the fact that the bakery industry has come a long way. But, it is also fact that the industry is largely unorganised in India. “The sector

Modern Food Processing | February 2013

is dominated by unorganised players. There are hardly 50-60 players belonging to organised sector who have driven the changes. The unorganised sector is fighting its own battle,” says Pradeep Gopalan, Director, Hospitality First India Pvt Ltd - the organiser of Hospitality First exhibition.

Expanding the product basket There was a time when bakery industry in India was synonymous with biscuit products only. However, the industry has traversed a long distance with various innovative products. During the last few years, the industry witnessed considerable innovation in savoury biscuits and crackers. With the launch of Aliva, Frito-Lay, the food division of PepsiCo, introduced baked crackers to consumers. Parle Products introduced sugar-free cream crackers. Consumers are moving towards savoury biscuits and crackers, which have added health benefits. Inspired by the development, regional companies (such as Anmol, Bisk Farm and Priya in Eastern India) are providing strong competition to national players such as Britannia Industries, Parle Products and ITC. Apart from creating competition, regional companies are also inspiring the national brands towards product innovation. “Earlier, biscuit was the prime offering by bakery industry.

But recently, different kinds of cakes, rusks, cookies, seasoning bread, pizza and other products have been introduced in the market. It is also believed that bakery products - compared to other food products such as namkeens, snacks etc are healthier, and thus gaining popularity. Since the array of products offered by the industry has increased, the marketshare has also increased for bakery products,” opines Om Prakash Gattani, Managing Director, Gattani Biscuit Industries.

Growth drivers The rapid growth of bakery industry could be attributed, to a considerable extent, to the availability of better ingredients for toppings, fillings, flavours etc. Such ingredients are instrumental in bringing the products closer to the customers. Besides, exposure to outer world has brought in many new players striving to manufacture products of international standards rather than products of low quality. In this way, the number of players is increasing slowly. More and more people are starting to take this up as a profession, after doing short- or longterm courses at premier institutes such as Le Cordon Bleu. To facilitate further growth in the sector, even bakery equipment manufacturers are offering innovative solutions. For example, Bühler has opened Bakery Innovation

Bakery products

Centre (BIC) at Uzwil in Switzerland. Speaking on this, Prashant Gokhale, General Manager & Head of Sales - Grain Milling, Bühler India, says, “BIC offers unique services in grain and flour analytics as well as expertise in flour and baking ingredients. The exceptional infrastructure of the BIC includes state-of-the-art bakery technology equipment as well as indepth and comprehensive analytical services. The experts at the Centre deal with issues such as how to achieve optimal and consistent flour quality and how to differentiate one’s products in the marketplace by offering specialty flours and innovative products, and developing customised & sustainable solutions for the global grain processing food industry.” With the innovation in technology and availability of ingredients, manufacturers are trying their best to offer quality products. “Being unique is always considered an added advantage. It is essential to create a differentiated product if one is looking towards creating

a brand image. If done properly, the endconsumer starts identifying with it, and slowly but steadily, one can create a niche in market. If one creates run of the mill, ‘me too’ products, it is more difficult for customers to identify with these products. However, initially every company has to copy the market leader to gain acceptance, especially so in a volume-oriented business such as biscuits - foods where end-consumers have taste preferences,” points out Ranveer Singh, Managing Director, Bakefresh Biscuits Pvt Ltd. Among the different categories of bakery products, health sector seems to be gaining traction in the market, especially in the urban market. Says Gattani, “There would be more focus on offering healthier products with adoption of advanced technology in food industry. However, manufacturers are offering both indulgent as well as healthier products. For example, Britannia offers high fat cookies as well as digestive biscuits. Indulgent products that are linked to premium foods are in high

demand, such as those labelled ‘all natural’ or ‘organic’. Organic breads are coming into the market, but because of lack of expertise and price factors, these products are gaining popularity at a slower pace.”

A cautious approach Manufacturing of bakery products that address health needs is a costly affair and it is to be seen how rural markets accept such products. Here price will play an important role because success in rural market for any product category provides volume. And when it comes to costly products, volume sale is imperative. “The health category is growing slowly but steadily in India. However, this has gained more acceptance in the urban landscape mainly due to the price factor. It would be interesting to see how the industry shapes up and creates health products that are inevitably more costly and difficult to manufacture for the rural population, which is more pricesensitive,” concludes Singh. Email: prasenjit.chakraborty@network18publishing.com

February 2013 | Modern Food Processing

SPECIAL FOCUS Premium bakery market

Tempting consumers with sumptuous offerings The premium biscuit segment in India has been witnessing encouraging growth mainly due to rising disposable income, health awareness and exposure to the outside world. But, it is the modern retail that has provided volume to the premium biscuit sector. Today, the presence of malls, hyper markets etc, even in smaller towns of India has facilitated increase in consumption of premium biscuits.

Photo: Nachiket Gujar; Food styling: Chef Prabhakar, Ovenfresh, Dadar, Mumbai

Prasenjit Chakraborty

he biscuit industry in India is worth ` 150 billion and ranked as the third-largest in the world. Of late, the industry has been witnessing a shift towards premium products. This shift can be attributed to modern retail, rising disposable income in B and C class towns and health awareness. Even people in lower income brackets are upgrading from the glucose biscuits to mass cream biscuits and mass cookies. There are various segments in the biscuit industry such as economy, middle, premium and super premium. If current trends are any indication,

Modern Food Processing | February 2013

then premium segment is likely to register substantial growth in the next few years. People involved in the industry believe that premium segment is growing at a fast pace. Currently, biscuits catering to the mass segment comprise around 70 per cent of the total market of India. Due to the growing demand in the premium segment, the share of the mass biscuit segment may come down. “While premium categories of biscuit are also growing reasonably, it constitutes only 10-15 per cent of the overall growth of the biscuit segment. The biscuit industry predominantly consists of biscuits that are priced low to cater to the masses,” says K P Mohandas, Secretary

General, Indian Biscuits Manufacturers’ Association (IBMA).

Modern retail infusing growth In the recent past, the industry has observed more premium products in the market and companies are actively conducting research to offer products that consumers desire. Why biscuit manufacturers are giving thrust to the premium sector? A closer look says that it is the retail revolution that is infusing the growth to the premium biscuit sector. The retail sector in India is growing at a phenomenal pace opening up many new avenues right from providing job opportunities to widening the market for different products such as biscuits. And premium biscuit manufacturers are cashing in on this. According to the Global Retail Development Index 2012, India ranks fifth among the top 30 emerging markets for retail. The recent announcement of the Indian Government with regard to Foreign Direct Investment (FDI) in retail, especially allowing 100 per cent FDI in single brands and multi-brand, has brought in positive sentiments in the retail sector. Increased consumerism with a capacity to spend on premium items and increased spending power in the hands of Indians are being reflected in the biscuit segment as well. Today, many Indians are travelling abroad and are exposed to different cultures, and hence seeking more varieties in food products, garments etc. India’s internal consumption is high; the consumption pattern owing to diversity in culture, religion and family values that encourage spending on specific occasions keeps the retail business in a healthy state. Currently, there are many mini metros across the country where modern retail industry has seen encouraging growth. Moreover, there is growing presence of malls even in smaller towns of India. All these have generated volume for premium biscuits segment, and as a result, the premium biscuit manufacturers are coming out with new products. Perhaps, since the last few years, the biggest

Premium bakery market

shift in the biscuit industry is towards premiumisation. And when one segment grows, the other segment feels its impact. Here, the growth of premium segment is at the cost of glucose segment. Today, cream biscuits are also available in smaller towns, which was not the case few years ago. “People have become more aware of the connections between health & diet and are leaning towards premium & healthy products. Indian consumers are now willing to pay higher prices for a better product. In the recent past, India witnessed many premium products that have flourished in the market and gained wide popularity. For instance, Britannia increased focus on its fortified biscuit brand Nutrichoice, while Parle launched Hide & Seek bourbon biscuits. The increasing tendency of premium products in the market is not only the manufacturer’s interest but also the consumer’s desire. On the other hand, the international brands such as Oreo, McVitie’s and Unibic are gaining much on the strength of their premium products,” says Om Prakash Gattani, Managing Director, Gattani Biscuit Industries. Within retail, the emerging sectors would be food and grocery, apparel, electronics, e-commerce, fashion and lifestyle.

of premium products in all market segments. The glaring example in this direction is Britannia. “Its premium product Good Day, which was originally in a family pack size, is now also available in ` 5 pack, and on the other hand, Parle has come up with ` 5 pack of 20/20. Moreover, the demand for ` 1 tikki pack is immensely high in the rural areas. The pocket size packs are attracting both kids and the youth. This strategy seems to have opened up doors for the people with limited income to go for premium tastes,” points out Gattani. There is flurry of activities in the biscuit industry of India; in the recent years, a number of new regional biscuits companies have come up that caters to the taste of a particular region. And, the national branded companies have given stress on developing strong marketing

Pack full of goodies

network. The recent packaging norm introduced by the government is expected to give fillip to the industry. “The recent amendment in Legal Metrology (PC) Rules 2011 (that is effective from November 1, 2012) has set certain standard pack sizes for biscuits but exemption was given to value-based packs with MRP between ` 1 and ` 10, which indeed is an advantage for the manufacturers to set any weight for these pocket size packs according to their cost of production. If we just look around a shop, we will find a number of small packs on sale of products ranging from shampoo, jam, cakes, biscuits, wafers, snacks, chips, etc. To conclude, Indian market still has good scope for the small pack size products,” states Gattani. To be more precise, availability of premium biscuits in smaller pack size

According to Gattani, bakery producers are aiming at increasing the presence Annual production of organised biscuit manufacturing industry

Year

Production (in lakh metric tonne)

2003-04

11.00

2004-05

12.55

2005-06

14.29

2006-07

16.14

2007-08

16.85

2008-09

17.50

2009-10

18.50

2010-11

19.00

2011-12

20.50

2012-13

10.50 (April to September 2012)

Source: Indian Biscuit Manufacturers’ Association

Availability of premium biscuits in smaller pack size is one of the reasons why the products are being well-accepted in smaller towns.

Premium products command a premium price, which have few takers. Moreover, the whole marketing strategy for this segment will be different and costly. The offtake of such products is more through modern trade outlets. Ranveer Singh Managing Director, Bakefresh Biscuits Pvt Ltd

is one of the reasons why the products are being well-accepted in smaller towns. According to Indian Biscuits Manufacturers’ Association, the per capita consumption of biscuits in the country is only 1.8 kg, as compared to 2.5 kg and 5.5 kg in South East Asian and European countries, and 7.5 kg in the US. Clearly, there is enough scope for premium biscuit players to augment their share further. But a lot depends on what they offer.

Eyeing bigger pie of the market Another important point to look at is can the premium biscuit manufacturers maintain their margin against the rising cost of raw materials? Any further hike in price may affect the sale of premium biscuits, especially in the rural market. So, there has to be more prudent approach for manufacturers catering to premium biscuit segment. As Ranveer Singh, Managing Director, Bakefresh Biscuits Pvt Ltd, rightly points out, “I think they are definitely adding to the margins, but we should carefully see what volumes are being generated. Premium products command a premium price, which have few takers. Moreover, the whole marketing strategy for this segment will be different and costly. The offtake of such products is more through modern trade outlets. I feel it will take some time for premium products to start generating large revenues as a segment, and the biscuit manufacturers will still look towards getting volume sales and turnover.” Email: prasenjit.chakraborty@network18publishing.com

February 2013 | Modern Food Processing

SPECIAL FOCUS Glucose biscuits market

Is it losing steam against other bakery products? Currently, the glucose biscuit segment is facing tough times as its share has plummeted due to the rise in consumption of other bakery products such as cookies and cream biscuits. Taking due cognizance of the fact, glucose biscuit manufacturers have taken some corrective steps to infuse growth in the segment. Prasenjit Chakraborty

n the recent past, the biscuit industry in India has seen a new type of consumption pattern. The glucose biscuit, which had the largest marketshare earlier, is now losing the battle to both cookies and cream biscuits. The share of glucose biscuits is steadily falling as companies such as Parle, ITC, Britannia etc are focussing more on cookies and cream biscuits due to growing consumer demand for such products. Besides the rising demand from consumers, such categories also provide good margin to the manufacturers. According to estimates, in the first half of 2010-11, the marketshare of glucose biscuits was around 26.5 per cent whereas shares of cookies and cream biscuits were 23.8

Glucose biscuits indeed happened to be the primary choice in our days. But with the upgradation in consumers’ tastes and choices, the glucose biscuit market is going down. This slide has been pushed by the introduction of categories such as cookies, cream biscuits, cream wafers, etc. Om Prakash Gattani Managing Director, Gattani Biscuit Industries

Modern Food Processing | February 2013

and 16.6 per cent respectively. However, the share of glucose biscuits during April-September 2012 has dwindled to 19.3 per cent in value sale while that of cookies and cream biscuits rose 26.2 per cent and 22.2 per cent respectively. As Ranveer Singh, Managing Director, Bakefresh Biscuits Pvt Ltd, says, “Glucose is still a large volume generator for most of the biscuit manufacturers in India. Having said that, Bakefresh as a policy has not ventured into that segment since we would like to create a more differentiated market segment for ourselves.”

More choices for consumers The recent past has witnessed a plethora of value-added products in the biscuit industry. Interestingly, the price difference between cookies and cream biscuits is not much when compared with that of the glucose biscuit. It means consumers have options to buy or taste a product, which is different from glucose. This facilitates the growth of cream biscuits and cookies. “Glucose biscuits indeed happened to be the primary choice in our days. But with the upgradation in consumers’ tastes and choices, the glucose biscuit market is going down. This slide has been pushed by the introduction of categories such as cookies, cream biscuits, crackers, fortified biscuits and cream wafers. At the same

time, biscuit manufacturers have been able to achieve economies by offering premium products at an incremental price. Moreover, the availability of premium products within the range of ` 5 and ` 10 packs have also impacted the stability of glucose biscuits,” points out Om Prakash Gattani, Managing Director, Gattani Biscuit Industries. Besides taste, pricing strategy of premium biscuits players has an important role towards growing marketshare of cookies and cream biscuits. Encouraged by the response, Parle Products, the largest biscuit and confectionery manufacturer of India, has entered the low-cost, choco-chip cookie market with the launch of Happy Happy. The new product is available across markets in India at half the price of its brand Hide & Seek, the comparatively premium offering and market leader in the category from the Parle group. Parle has been in the market of making indulgence biscuits for long time, with products such as Hide & Seek, Milano and Bourbon. The low-cost, choco-chip cookie category in India is growing in surplus of 15-20 per cent, as compared to the regular glucose biscuit category. The launch clearly signifies two things - first more options in terms of price for consumers and more challenges for regular glucose biscuit segment. It is time

Glucose biscuits market

Plight of the glucose segment Any product having significant share in the market for years together cannot vanish all of a sudden. It is because many manufacturers are largely dependent on that category of products and will do everything (giving new taste, look, and adopting new marketing strategy) so that the product survives in the market. Glucose biscuit is a case in point. At present, the segment (glucose biscuit) is facing difficulty due to the growth of premium biscuits but no one can Pattern of biscuit consumption (on zonal basis) in India

28%

24%

25%

23%

Western Zone Northern Zone Southern Zone East and North East Zone Source: Indian Biscuit Manufacturers’ Association

Modern Food Processing | February 2013

Share (in terms of value) of different biscuit categories 30 Marketshare (in %)

for glucose biscuit manufacturers to add more value to its product and come out with new strategy to attract consumers. According to Shalin Desai, Group Product Manager, Parle Products, “Being the largest player in the industry, it is important for us to have a presence across all categories of biscuits. Parle as a brand stands for trust and great value to the customers. The premium and low-cost, choco-chip cookie segment is growing rapidly, and with the launch of Happy Happy, we would like to strengthen our presence in the mass segment. Our premium brand in the same category Hide & Seek has done exceptionally well since its launch and I am sure we will be able to achieve the same for Happy Happy in the coming days.”

26.50%

26.20% 23.80%

25 20

22.20%

19.30% 16.60% April-Sept 2010-11

April-Sept 2012

10 5 0 Glucose biscuit

Cookies Biscuit categories

ignore the segment. Many believe, what is happening in glucose biscuit is just a temporary phenomenon. Is glucose biscuit segment losing marketshare to other bakery products? Replies Gattani, “Yes, it is true that the glucose biscuits sector is losing marketshare to other bakery products. The increasing purchasing power of the consumers is adding to the affordable options. The rising input cost has compelled the manufacturers to go for innovative products rather than sticking to glucose. The bakery products manufacturers have witnessed drastic growth and profitability by offering premium range varieties. The availability of attractive categories of bakery products has diverted the consumers’ interests; as such even the rural consumers have now shown interest in premium biscuit categories.”

Rejigging marketing plans However, a closer look says that many manufacturers still have faith in the segment (glucose biscuit) and believe that the demand for such biscuit will bounce back in the days to come. And what is important here is that manufacturers (of glucose biscuit) are doing R&D in this direction. Taking this into account, bakery players are rejigging their glucose brands. For example, Parle Products has launched Parle G Gold in May last year targeting the urban markets. The product provides its consumers a richer and better formulation along with a bigger biscuit and a better bite. It understands the need to indulge consumers. The overall look of the biscuit is wheatish brown with increased weight

Cream biscuits

Source: The Economic Times

of 6.7 gm per biscuit. Even the packaging is done in a hazy Bi-Axially Oriented Polypropylene (BOPP) material in a mix of royal colours of red and gold connoting the premium quality of the biscuit. The colour, design and texture of the packet are clutter breaking, thus appealing to the consumers. Similarly, Britannia Industries has roped in Bollywood superstar Salman Khan for its Tiger brand. It strongly believes Khan’s appeal cuts across the segment and geographies, which will play a crucial role in further enhancing Tiger’s core values through his association in presenting the brand, its products and promotional activities.

Down, but not out All these activities are clearly directed towards revamping the glucose biscuit segment. Interestingly, all the glucose biscuit brands such as Parle G of Parle Products, Sunfeast glucose biscuit of ITC Foods, Britannia’s glucose brand Tiger, still contribute significantly to the overall income of their companies. While cookies and cream biscuits are discretionary products, glucose biscuit is considered more of a necessity. What is important now for glucose biscuit manufacturers is to offer more innovative products. Reputed companies have already initiated the process (in terms of taste, packaging, celebrity endorsement); now it is time for the regional brands to emulate it. Little more innovation coupled with right pricing strategy will help the glucose biscuit segment to regain its lost ground. Email: prasenjit.chakraborty@network18publishing.com

SPECIAL FOCUS Cakes segment

increased purchasing power and exposure, the demand for cakes and pastries has only increased. Thus, as against what was observed few years ago, the demand for cakes has now percolated to tier 2 and 3 cities as well. The cake segment is now exploring new markets and luring customers from all sections of society.

Mapping the current trends

It’s celebration time! Making birthdays and cakes synonymous, the bakery industry is credited with the accolade of presenting possibly the oldest example of a planned purchase of an indulgent product. With the new marketing strategies, the prospects for this industry, especially the cake segment, seem promising in the tier 2 and 3 cities where demand for cakes is increasing on a continuous basis.

Avani Jain

akery industry in India is witnessing a growth curve. This sector has indicated promising prospects and has been making rapid progress. The bakery industry has achieved the third position in generating revenue among all other

As the population is increasing and people are celebrating even small occasions of life, the demand for cakes is continuously rising. Currently, there is also demand for big shaped and fresh cream cakes. Lester D’Souza Proprietor, Café Upper Crust

Modern Food Processing | February 2013

categories in the processed food sector. The baked goods industry encompasses products such as bread, cakes, biscuits and pastries, among other things. The cake segment is picking up well in the market and demand for cakes is increasing considerably. “As the population is increasing and people are celebrating even small occasions of life, the demand for cakes is continuously rising,” opines Lester D’Souza, Proprietor, Café Upper Crust - a fast casual restaurant. With rapid growth and changing eating habits of people, bakery products have gained popularity among masses. There are various other factors that have highly affected the demand for cakes in India such as the desire for indulgent foods to celebrate important occasions of life. This is true for all the classes of people and not a phenomenon restricted to one section of society. Moreover, due to

The segment has matured to a great extent in the past three to four years. This has mainly happened due to two reasons. First is the availability of better ingredients for toppings, fillings, flavours etc. Secondly, many new players striving to manufacture products of international standards rather than products of low quality are coming into the market. The number of players is increasing slowly. In the years to come, many of these newcomers will be expanding their horizons into the retail segment. Indians have always had a sweet tooth. With more travel and exposure to the worldwide market, people have now started appreciating good quality products, exquisite finishing and are willing to pay the extra buck. Thus, growth rate of cake shops is directly related to the spending power. Today, people are less hesitant about spending money, leading to the possibility of higher prices, and better products. All these have motivated the manufacturers to come up with new varieties and flavours of cakes & pastries. “Earlier, a cake or a pastry was only limited to Black Forest. But today, people are more open to try more variants and flavours of cakes, and there are cakes for every occasion right from baby shower to engagements and weddings. These days, people are also demanding more personalised cakes such as the photo cakes and the marzipan designer cakes, which are more of theme-based cakes,” notes Vaidehi Chokhani, CEO - Kabhi B, Kanhai Foods Pvt Ltd - which offers personalised cakes and a range of pastries, baked items and snacks. Recently, many bakers have gotten into three dimensional cakes and theme cakes.

Cakes segment

Cutting off from the regularity, bakers are now experimenting with ingredients such as rice treats, and inculcating them into cake designs. Some bakers even make use of wooden planks for support. There is also something called sugar crystal sculptures, where they try and use them as per the theme of the cake. To this, D’Souza adds, “Currently, there is also demand for big shaped and fresh cream cakes. Further, with new developments, these varieties will only increase.”

Challenges ahead Despite the growth of the segment, there are certain challenges that need to be dealt with so as to further provide a boost to the industry. The cake business is not a high revenue-generating business. With commercial property rates so high, it is difficult to sustain and have profitable retail outlets. It is also expensive in cities like Mumbai to expand the production unit due to the same reason. At present, the challenge for cake manufacturers is

to expand the consumption of packaged cakes. In fact, this challenge is also a significant opportunity for this particular segment. With the right enablers from product and supply chain, this is a category waiting to explode.

Future trends Since the cake segment is growing at a fast pace in the country, the segment is bound to see positive changes in the future. Chokhani concludes, “With new innovations happening in this sector and with the availability of sugar-free products, less cream or even without cream cakes in the market – keeping in mind the demand from health-conscious people – the masses will switch to cakes and pastries from traditional sweets. As for tier 2 and 3 cities, since people are getting exposed to the current trends, there would be more acceptability of these desserts over traditional sweets and we are expecting that the demand will increase considerably, ie the cake will be

Earlier, a cake or a pastry was only limited to Black Forest. But today, people are more open to try more variants and flavours of cakes, and there are cakes for every occasion right from baby shower to engagements and weddings. Vaidehi Chokhani CEO - Kabhi B, Kanhai Foods Pvt Ltd

in demand not only on fixed occasions but would be included into the day-today meal in the form of desserts.” Thus, with globalisation and cultural integration, eating habits of the discerning urban as also rural consumers are changing fast. Increasing consumer demands for healthy, convenient & tasty food have prompted the bakery manufacturers to differentiate and innovate baked products, including cakes, to capitalise on these trends. Email: avani.jain@network18publishing.com

February 2013 | Modern Food Processing

SPECIAL FOCUS Roundtable

Small size packs, the next big thing for premium bakery manufacturers! The Indian market is price-sensitive, which makes it difficult for the premium bakery product manufacturers to make their presence felt on a pan-India basis. Of late, they have come out with small-pack strategy to sell their products in remote corners of the country. Is it a right strategy? Prasenjit Chakraborty finds out â&#x20AC;Ś

Om Prakash Gattani Managing Director, Gattani Biscuit Industries

Ranveer Singh Managing Director, Bakefresh Biscuits Pvt Ltd

Pradeep Gopalan Director, Hospitality First India Pvt Ltd

The sales volume (unit wise) of small-size packs are higher than big-size packs. Packaging strategies, particularly making products available in smaller size packs, have facilitated high sales as this makes products affordable to every class of consumers. Now, even the branded companies have launched most of the premium varieties in smaller packs. Indian market has major consumers located in the rural areas. Generally, the products of national and international players are restricted to cities and towns, whereas the rural areas are filled with the products of the local manufacturers. But now, people are more erudite and the various advertising mediums have made them sensible about the premium products. The small pack strategy seems to open new avenues for players as it attracts kids and youth, who constitute a major chunk of our population.

This is already happening since it is perfect to create a sampling strategy and make your product more accessible to a larger audience. Once someone likes the taste of a product, he/she is bound to come back for it. However, if the product is not accessible in the first place due to the price point, it would remain untasted. It is a fact that small size is easy to consume for the first time than the big size. At the same time, it has been observed that consumers do not want to spend more for a big size pack without experiencing a product. They are much comfortable to get small size pack for the first time to check the quality, taste of the product, price, manufacturing date, etc. In the last four to five years, it has been seen that consumers had shown interest in buying small packs for every product as they consider it as firsttime investment.

The major advantage of small pack size is that manufacturers can gauge the impact of their products among the masses. The small pack strategy is a good option for the biscuit manufacturers to reach out to consumers who hesitate to try premium products due to various reasons. If you want premium bakery products to have volume business, you need to correct your packaging size and only then you can have volume sales. Today, if you go to any kirana store, you will find that most of the baked products available are in small packs, hence affordable to most consumers. Today, premium biscuits are selling in the rural market, which clearly indicates that small-pack strategy is successful. Many companies have adopted this route and it seems that the trend will continue. Consumers also associate small packs with freshness because they can consume it at a time and there is no need to preserve it.

EDITORIAL TAKE By introducing small packs in the market, manufacturers make their products affordable to consumers. Today, such packs are selling in the rural markets, which was not the case earlier. Consumers do not mind to test a new product if the price is affordable. This is possible only when size of the pack of a particular product is small. If they like it, they do not mind to go for bigger packs.

Modern Food Processing | February 2013

FACILITY VISIT Parikh Packaging Pvt Ltd

Defining new horizons for food packaging With the increasing disposable income, rising consumer awareness & popularity of processed food, etc, the demand for food packaging is growing at a fast pace. The companies in the segment have to continuously innovate to cater to this demand. One such company is Parikh Packaging Pvt Ltd, which strives to serve its customers in the best possible manner. Avani Jain

ndian packaging industry is growing at a CAGR of 15 per cent and is estimated to touch $ 28 billion by 2014. Out of this, food packaging contributes to 38 per cent of market (tea - 3 per cent, snacks - 6 per cent, biscuits - 6 per cent, confectioneries - 6 per cent, food staples - 6 per cent and others - 11 per cent). Taking into account this growth of food packaging sector in the country, many companies in the segment are continuously involved in improving the quality to serve their customers better. Among them is the Ahmedabadbased company Parikh Packaging Pvt Ltd. Pramthesh Pandya, Head - Unit & Business Development, Parikh Packaging Pvt Ltd, notes, â&#x20AC;&#x153;Food is a thriving

Modern Food Processing | February 2013

industry with a large untapped potential. The growth of food processing sector has nearly doubled to 13.7 per cent during the last four years. This has obviously given a boost to the food packaging segment and companies like us stand to benefit from this.â&#x20AC;?

Cutting-edge infrastructure Parikh Packaging Pvt Ltd, a venture of Parikh Group, was established in 1999. In a short span, the company has become a one-stop solutions provider for all flexible packaging needs in industries such as food, agriculture, pharmaceutical, personal care, and many more. Of all the solutions provided by the company, the food packaging segment has the largest share. Sprawling across 20,000 sq yards, the company has state-of-the-art

infrastructure, along with a dust-free and insect-free premise. Its design meets international standards in hygiene required by food and pharmaceutical industries. The factory houses three units. Unit-1 has been recently revamped and new machines are added to this section. Unit-2 is the multilayer blown film unit where the company carries out blowing of its own films. These films are used as a sealant layer in packaging and the same unit has a separate segment for making pouches. Unit-3 has a proper segregation of work, and operations are carried out in a clean & highly controlled environment similar to that of a pharmaceutical company. First in the sequence is the printing department, followed by lamination department, extrusion coating, slitting, packaging and dispatch

Parikh Packaging Pvt Ltd

Extrusion coating and lamination machine

sections. Pandya notes, “There is a clear distinction between every technology/ department. The temperature and hygiene level of each department is maintained. We follow standards similar to those of a pharmaceutical factory.” The facility is a one-stop shop for all printing and packaging solutions. Parikh Packaging believes that infrastructure and technology are must-haves to meet high standards of quality. Hence, the company uses the latest technology to fulfill the needs of the customers and also meet current market demands. Pandya states, “Apart from the already existing machines, the company has recently deployed new technologies such as 8 colour printing machine having 300 mtr/min speed; solventfree lamination machine with 400 mtr/ min speed; slitting machine with 400 mtr/min speed; extrusion coating & lamination machine with 300 mtr/min speed; and shrink sleeve technology with converting equipment. This added capacity will help us to execute 1,1001,200MT/month volume.”

We are trying to reduce material at source and energy consumption during manufacturing. In addition, we are taking every possible step to reduce wastage. Pramthesh Pandya Head - Unit & Business Development

Products ready for dispatch

Enhancing quality The Quality Control Department at Parikh Packaging is fully equipped to meet the toughest standards set by clients. Vigorous tests are carried out on all raw materials and finished products to ensure that the products are clean, hygienic and defect-free. Checks are done at all stages of production cycle. Technical assessment of products verifies conformity to customer’s specifications and customised reports ensure total traceability. The company is ISO 9000 and 2000 certified and possesses 18-19 equipment for quality testing at various stages. Parikh Packaging is sensitive to the current market trends and this could be seen in its innovative products. Pandya notes, “We are developing bulk bags for grains, rice and pet food packaging with 1,100 mm height x 500 mm width x 200 mm gusset, which is the largest size bag. Also, spout insertion at diagonal position for liquid packaging is one of the specialty pre-formed pouch product formats being manufactured here. Diagonal zipper instead of pouch width zipper preformed pouch for free flow product such as sugar/salt/tea is also launched by us. In addition, we have launched lidding laminate for food application, with almost zero solvent retention.”

Addressing sustainability issues Biodegradable laminates is one of the specialities of Parikh Packaging. Through this, it is trying to attain

sustainability. Another technology being developed at the company is extrusion laminates technology, which is solventfree. This is also developed keeping in mind the current trends. “We are trying to reduce material at source and energy consumption during manufacturing. In addition, we are taking every possible step to reduce wastage,” avers Pandya.

Envisaging growth opportunities The food packaging industry in India is growing at a fast pace and Parikh Packaging Pvt Ltd, being an amalgamation of family-owned business and a professional set-up, has strong chances to be a market leader. The company exports mainly to the US, Canada, African continent and Middle East and is in the process of opening offices in the US and UK. Pandya concludes, “The company aims at serving the consumers all over the world by continuously developing and creating value-added packaging products. We also want to be a major player in the global packaging market by 2018 through innovation, quality, customer partnering, support, operational excellence, international best practices and worldclass competitive strengths. This is our long-term plan; and as for the short-term vision, we aim to achieve ` 500 crore sales volume by 2015.” In a nutshell, the company is trying its best to live up to its tagline – ‘Beyond Expectation’! Photo: Aamir Kadri Email: avani.jain@network18publishing.com

February 2013 | Modern Food Processing

INSIGHT & OUTLOOK

READY-TO-EAT/COOK (RTE & RTC) FOODS FROZEN FOODS Cool offerings on a platter! ..................................................................................................................50 BREAKFAST FOODS Quick-fix options rule the roost............................................................................................................52 INTERFACE - Vijay Uttarwar, CEO, Naturell India Pvt Ltd “Nutrition bars have been able to create a position in the market, which is full of snacking meals”............................................................................................................54 ROUNDTABLE Are frozen foods meeting freshness needs of consumers?....................... .............................................55 HOUSEHOLD SPENDING Processed food vying for a bigger pie.......................... .........................................................................56 DECLINE IN SEAFOOD EXPORTS A short-term phenomenon or long-drawn challenge?..........................................................................58 MACHINE VISION SYSTEM A key enabler to attain global quality benchmark ...............................................................................60

February 2013 | Modern Food Processing

INSIGHT & OUTLOOK Frozen foods

COOL OFFERINGS ON A PLATTER! Freezers in Indian households no longer stock just peas and ice. A wide range of frozen foods is becoming favourites among consumers. These foods are readily combining taste, convenience as well as health – the perfect combination for fast-track households of today.

its initial days, it had to face consumers’ scepticism in terms of its health attributes. However, the growing consumption pattern of frozen foods has a completely different story to relate. “Frozen food in the past was restricted to categories such as frozen fruits, and vegetables such as peas. However, in the past few years, traditional products that were usually prepared at home have become readily available in frozen form. Modern retail has played an integral part in making this a success,” says Harish Bijoor, CEO, Harish Bijoor Consults Inc. The Indian frozen food market is estimated at ` 1,500 crore, and according to industry experts, is expected to become a category worth ` 3,750 crore in another five years. “Frozen foods have good growth opportunities as the consumers are seeking convenience, round-the-year availability of consistent quality and safe packaged food. The most potential channels for frozen foods are modern trade and food services segment,” says Pradipta Sahoo, Business Head (Horticulture), Mother Dairy Fruit and Vegetable Ltd.

Still an impulse buy? Mahua Roy

hot favourite of the Indian consumer today, ironically, is frozen food. From the freezer to the microwave/ fryer, for a little less than three minutes is all it takes to enjoy a hearty snack or meal. Ready availability without compromising on quality and freshness is making frozen food market gain a

Frozen food products are easy as well as fast to cook; they can be enjoyed even in workplaces and outdoors. Being frozen, its convenience of longer shelf-life makes it an ideal solution for bachelors as well. Rahul Kulkarni Director - Marketing, West Coast Fine Foods

Modern Food Processing | February 2013

larger marketshare in the food processing industry. “Frozen prepared foods are the next best alternatives to fresh, cooked food, especially on busy days, and help in serving meals at short notice as and when an occasion demands. Over the past few years, increase in the number of working women and changing trends in food habits have led to greater indulgence in frozen food. Additionally, increasing number of nuclear families, rise in disposable incomes, young singles with little or no cooking skills, enhanced awareness on healthful diets and increased interest in ethnic and international foods, are other factors providing impetus to the frozen foods industry,” says Rahul Kulkarni, Director - Marketing, West Coast Fine Foods.

Battling scepticism The category of frozen foods started to gain momentum in the last few years. In

Most of the products in the frozen food category are snacks and appetisers. These are spontaneous buys and do not require extensive prior planning from the consumers’ side. It is driven mainly by visibility, and modern retail has thus a great responsibility in pushing the sales. “The product portfolio of frozen foods has been limited to a few product categories and variants. Innovation is required to present a bigger assortment of products in this category to really see it grow,” opines Bijoor. However, marketers are working hard to convert it into a planned purchase and thus marketing communication is being driven in that direction increasingly. The products are positioned as saviours in emergency situations, for instance, when guests arrive uninformed, or as an easy option for parties. Besides, workplaces can also be increasingly encouraged as a consumption point. As Kulkarni further

Frozen foods

says, “Frozen food products are easy as well as fast to cook; they can be enjoyed even in workplaces and outdoors. Being frozen, its convenience of longer shelf-life makes it an ideal solution for bachelors as well.” Another characteristic of the consumer that seems to be driving this category is the want for variety. Choices drive today’s consumer. “With the expansion of the working class in India and also with consumers’ desire to experiment with different cuisines, it is imperative to be innovative with products,” says Rajesh Gandhi, Managing Director, Vadilal Industries. The category, in its early days, had limited itself to products, which were directly picked up from international markets. However, with consumers taking more interest in the category, the players brought the Indian twist to the food products. The recent entrant Vadilal’s Quick Treat includes vegetarian products such as samosas, parathas, naans and curried vegetables. Currently, this segment stands at 15 per cent revenue share of overall sales at Vadilal and the company plans to double its share in the next three years, increasing it to about 30 per cent. Besides, Godrej Tyson’s Yummiez range of frozen food products includes non-vegetarian items such as chicken nuggets and seekh kebabs and the favourite chicken tikka. Venky’s is another big player in the category, which deals in non-vegetarian products such as chicken nuggets, chicken cutlets, chicken patties, etc.

Frozen foods have good growth opportunities as the consumers are seeking convenience, round-the-year availability of consistent quality and safe packaged food. The most potential channels for frozen foods are modern trade and food services segment. Pradipta Sahoo Business Head (Horticulture), Mother Dairy Fruit and Vegetable Ltd

Product differentiation Of all the products in the frozen foods category, there are few products that are unique to the players in the market. The rest are common to all. For example, most brands offer frozen chicken sausages, or aloo tikkis, samosas, etc. In such a scenario, product differentiation surfaces as another difficulty to stand out in the clutter. Bijoor elaborates, “If a consumer wishes to buy a frozen food snack, why should a consumer pay a premium or prefer brand A over brand B? The entry barrier into the frozen foods category is much lower.” This competition is projected to intensify once private labels identify this as an opportunity area. “Innovation in both process and products is required to succeed in the frozen foods segment. The consumers look for value for money, consistency in quality, convenience, hygiene and food safety. The innovation has to be directed towards addressing this,” says Sahoo. West Coast Fine Foods has attempted to create differentiation by bringing in sea food specialties in the frozen form.

Exploring other opportunities The exceptionally high growth of food services in recent times, especially the Quick Service Restaurants (QSRs), is abundantly offering a massive opportunity area for the frozen foods sector. The edge lies in the hygienic supply chain and strong value-added brands. Expert processing and product development to create great tasting, safe, and healthy products constitute the key to be successful in this segment. A healthy business relationship with the food services industry will surely aid the growth of frozen foods, and this plan is well-imbibed in the strategies of the players. “We would be keen to strengthen the Hotel/Restaurant/Catering (HORECA) segment by launching bulk packs for almost all our retail offerings,” adds Gandhi.

Still a long way to go “Since frozen foods is not as evolved a category in India as in other parts of the world, tackling the mindset of the

With the expansion of the working class in India and also with consumers’ desire to experiment with different cuisines, it is imperative to be innovative with products. Rajesh Gandhi Managing Director, Vadilal Industries

Indian consumers who find it hard to believe that frozen food is fresh and are shying to try the category, is the main focus as of now. Such a scenario calls for strategising tactically that will help the consumers understand the category and will build on category acceptance as a whole,” opines Gandhi. It makes a lot of sense for companies in this segment to focus on luring the consumers to try the products on the shopping floor. “Once the consumer is convinced about the quality and taste of the product, the probability of acceptance increases manifold. Our marketing team goes extra miles to reach the consumer and make him/her taste the products. Moreover, our new packaging and below the line activities being our focus area along with a judicious usage of print medium will give voice to our brand,” adds Gandhi. Besides, in terms of packaging, marketers have tried to combat the hesitation of consumers about buying frozen food by the introduction of trial packs. These cost less and are thus a better buy for a consumer who is unsure about the product and the category. Other challenges involve the penetration and thus distribution in tier 2 and 3 markets, which still struggle with lack of adequate cold chain facilities, and power cuts. As the products have an expiration date and much time is wasted in transportation, solutions need to be devised urgently to address this. The frozen foods segment is expected to grow at a rate of 15-25 per cent. As this is such an exciting market, one can expect more entrants in the industry, thus activating this segment furthermore. Email: mahua.roy@network18publishing.com

February 2013 | Modern Food Processing

INSIGHT & OUTLOOK Breakfast foods

Quick-fix options

rule the roost

consumers’ food habits, breakfast as an occasion is seeing the maximum change. The organised breakfast market is under-penetrated at present, and new entrants will help grow the segment even as competition intensifies,” states Harish Bijoor, CEO, Harish Bijoor Consults Inc.

Category awareness

As the old adage goes ‘one should eat breakfast like a king’. And food processing companies have finally taken this seriously. This has given rise to numerous launches in the breakfast foods category in India. Mahua Roy

round two decades back, K e l l o g g ’s attempted changing the breakfast habits of a rigid consumerbase like India, making them shift from hot butter-dolloped parathas to milk and cereals. It was a daunting challenge, which involved category creation as well. And today the company enjoys a 55 per cent marketshare in the ` 600-crore breakfast foods segment in India. So what makes the breakfast segment such an interesting category that almost every player in the Fast Moving Consumer Goods (FMCG) sector is attempting to grab a pie?

The breakfast war According to recent reports, two of the country’s largest food companies, Hindustan Unilever and Nestle India,

Modern Food Processing | February 2013

will soon launch oats, and liven up the competition in the breakfast range. Breakfast cereal maker Bagrry’s recently had announced that it is looking at acquiring companies or brands worth up to ` 50 crore, and plans to launch an upma brand, customised for India. The company will also be investing ` 15 crore on expanding the production capacity and marketing activities. Not long ago, Britannia forayed into this segment with its new range of Healthy Start mixes of upma (semolina), poha (flattened rice), porridge and oats. Marico too entered this segment with Saffola Oats. PepsiCo is, however, the market leader in the oats segment with its Quaker brand having a 35 per cent share. Kellogg’s has launched its own range of breakfast oats, besides introducing numerous innovations in the corn flakes and muesli categories. “While there are challenges in changing Indian

It took almost a decade and a half for a giant like Kellogg’s to create awareness about benefits of corn flakes as a breakfast item. Today, corn flakes dominate almost 80 per cent of the breakfast food market. Oats and muesli as a category are gradually seeing some activity and acceptance. “Indian consumer awareness of branded oats and muesli as a breakfast option is still quite low. All brands will need to invest in creating the right quality of awareness. The point that oats are a good breakfast food, much like idlis or dosas or poha, has to be driven home in memorable ways,” opines Anuj Chadha, Category Director - Quaker, PepsiCo India Foods. Oats by itself is ` 200-crore market in India, growing at a compounded average rate of 25 per cent according to industry estimates. The opportunities are huge in this segment. It is the right time that the players come together to promote the category as a whole, and not just individual brands. This will work in favour of the category, thereby pushing sales. “A lot of experimentation has taken place in last two to three years in the breakfast category and with the recent slew of launches of flavoured

It is unclear whether consumers will take to Indian flavours in what is essentially a Western breakfast cereal experience. The experience in Western fast food markets (aloo tikki burgers and tandoori chicken pizzas) appears to be positive though. Harish Bijoor CEO, Harish Bijoor Consults Inc

Breakfast foods

oats specially with local flavours, the entire dynamics of the market has transformed,” says Devendra Chawla, President, Food Bazaar, Future Group.

What works for the consumer? “Trends in food categories differ from one consumer group to another. In urban areas where health awareness has increased along with the spending power and preference for convenience, we can observe an increased popularity for breakfast cereals, fortified beverages, fresh fruits and juices. Consumers are also shifting more towards Western breakfast options owing to the increased awareness about different cultures and

cuisines. Traditional breakfast including rice and bread are still popular in the semi-urban & rural areas and differ from one region to another,” says Chaitra Narayan, Program Manager, Chemicals, Materials & Foods Practice, Frost & Sullivan. While one segment of consumers prefer Western meals such as corn flakes, muesli and oats, there is an equally large segment that preferentially favours Indian breakfast specialties such as upma, poha and South Indian snacks. Opportunities are, therefore, well-defined for players in this segment. “Companies in the breakfast segment are looking to cash in on a surge in

BIG NAMES IN THE BREAKFAST GAME Pioneering the cereal category in India, Kellogg’s is now looking at offering local flavours. Its range includes corn flakes, oats and muesli. PepsiCo’s famous brand Quaker Oats launched new flavours Strawberry with Apple; Kesar with Kishmish; Homestyle Masala and Lemony Veggie Mix. Mohun’s, the brand offered by Mohan Meakin, remains one of the well-known and affordable brands of corn flakes in the country. Sticking to its ‘good for heart’ communication, Marico’s brand Saffola extends its portfolio to include Saffola Oats.

GSK is the latest entrant in the oats category, with its extension to the ` 1,600-crore brand Horlicks.

This breakfast cereal maker’s current portfolio includes oats, muesli & bran and it is looking towards expanding in the upma space. The premier bakery company recently introduced its RTE range of traditional Indian breakfast items via its brand Healthy Start. Known for its mixes, MTR is repositioning itself in the breakfast category with rava dosa, idli, uthappa, dhokla mix. It is offering these in healthy oats variants as well. Eyeing 20 per cent share in the instant mixes segment, ITC Foods launched rava idli, rice idli & rice dosa mix.

demand for quick-fix breakfast options in urban areas where the number of double-income families and working professionals are rising and consumer lifestyle & food habits are changing. These products are targeted specifically at urban, working people and hence, there is no price undercutting or margin pressure. This helps the industry grow in double-digits, in volume and value,” explains Chawla.

Glocalising breakfast Glocalisation works wonders with consumer psyches. When global brands adapt to Indian environments and introduce product offerings, especially customised for the palate, it builds a unique trust relationship with the brand and induces a different level of consumer loyalty. “It is unclear whether consumers will take to Indian flavours in what is essentially a Western breakfast cereal experience. The experience in Western fast food markets (aloo tikki burgers and tandoori chicken pizzas) appears to be positive though,” observes Bijoor. Kellogg’s is all set to rolling out variants such as pudina, tomato and garam masala for its oats range and is likely to follow the launch with localised variants of its other products as well. PepsiCo’s Quaker made a big launch last year with Homestyle Masala oats range, which includes strips of carrot and tomato and Lemony Veggie Mix oats has real pieces of capsicum. “After bringing oats to the breakfast table in India, the innovation had taken a hit. With a number of players in this market, the companies need to do something different in order to stand out,” adds Chadha. McCain Foods contributed to the breakfast foods portfolio by launching frozen idlis. McDonald’s too changed its strategy in the country by introducing its breakfast range, thereby changing the opening time of its outlets to 07.30 am. It can thus be agreed that the food processing industry is betting big on the breakfast range. Email: mahua.roy@network18publishing.com

February 2013 | Modern Food Processing

INSIGHT & OUTLOOK Interface - Vijay Uttarwar

How mature is the health snack bars sector in India?

Who are the target audience for nutrition bars?

Nutritional bar is becoming a fast-growth category. Changing lifestyles and modified eating habits of India’s growing urban population have propelled its processed food industry. About 30 million upper and middle class Indians consume packaged food and 200 million more are projected to do so in the next three years. Many companies in the food sector have jumped on the bandwagon to provide healthier alternatives to liberate consumers from the ill-effects of fattening products. The converging economic and demographic trends in India have laid the groundwork for opportunity in nutritional bar segment.

RiteBite nutrition bars are positioned as ‘on the go snacking bars’, whereas our newly launched Max Protein Bar is positioned as post-workout protein bar or as a meal replacement bar. Under a broad classification, we are positioning Max Protein to consumers who fall under two heads – the sportspersons and the health-conscious consumers. They tend to supplement other nutritional or health products such as protein powders with the protein bars. The health-conscious consumers vary from people who workout occasionally to keep in shape or as a recreational activity to the people who

packaging formats and changing consumer behaviour, sports products are finding their way into supermarkets and convenience stores to satisfy consumer demand for healthy and convenient lifestyle solutions Nutrition and snack bars have been able to create a position in the market, which is full of snacking meals. It is crucial to balance both healthy lifestyle and tedious work life in order to lead happy life. People are now aware of health benefits, which have resulted in consumption of nutrition bars in their daily routine. Nutrition bar, which offers multiple benefits in a single serving, fits perfectly well into today’s busy lifestyles.

Nutrition bars have been able to create a position in the market, which is full of snacking meals …says Vijay Uttarwar, CEO, Naturell India Pvt Ltd. In an interaction with Mahua Roy, he shares his views, observations and predictions about the upcoming snack bar segment in India. Granola bar or cereal bar is a popular snack today, available in most supermarkets. But until five years ago, it was unknown to most Indians. Naturell was the first company to introduce the concept of granola bars/nutrition bars in the country in 2006 and has cracked the market successfully under the brand RiteBite. Today, there are many competitors who have entered the market including local and international companies. However, RiteBite is the market leader in the entire granola bar/nutrition bar market. Naturell India has a wide range of nutritional bars in a wide range of variants catering to different market segments, taste, availability and price.

Modern Food Processing | February 2013

eat these products because these bars are convenient to carry, filling to stomach, acts as a mini meal and are as healthy as our regular diet. Touch points for RiteBite and Max Protein are gym goers, athletes, health-conscious individuals, specialty segments such as women having unique health requirements.

Have snack bars been able to create a differentiation in the market? Nutrition bar is slowly moving from the niche markets of gyms and health food stores to mass-market outlets competing with other health food products such as protein supplement, sports beverages, and so on. Driven by new ingredients,

What are the future expansion plans of Naturell? Customers are looking for more choices and varieties in the nutrition bars segment, with different flavours and ingredients that we serve; hence we continue to expand our product portfolio. As we expand our product portfolio, improving nutritional values while maintaining the great taste of our bar is also important to us. RiteBite nutrition bars are catering to wide target audience in various categories such as protein bars, healthy snacking bars, diet bars, breakfast bars, etc. We want to maintain the market leadership position through innovative products. Email: mahua.roy@network18publishing.com

Roundtable INSIGHT & OUTLOOK

Are frozen foods meeting freshness needs of consumers?

While the food processing industry maintains its stand that frozen foods are an upcoming category, the consumers are still struggling to accept the product attributes and come to terms with the fact that frozen foods are healthy, hygienic and safe. Mahua Roy speaks to industry experts to gauge their opinion about the strategies to succeed in the frozen foods category.

Sushil Sawant AVP, Godrej Tyson Foods

Harish Bijoor CEO, Harish Bijoor Consults

Rajiv Subramanian Principal – Consumer & Retail, Tata Strategic Management Group

When it comes to frozen foods, the urban population, which is hygieneand health-conscious, is increasingly shifting from live chicken to valueadded chicken. Lifestyle changes have been in favour of consumption of Ready-to-Cook (RTC) products. The edge lies in the hygienic supply chain and strong value-added brands. As a strategy to promote consumption, we have left it to the consumers to add their signature touch, enabling the homemaker to customise the finished products according to family tastes. Expert processing and product development to create great tasting, safe, and healthy products constitute the key to be successful in this segment. Godrej Tyson lays stress on innovative poultry solutions and world-class products, but accordingly customised to suit local tastes. The challenge lies in ensuring the ‘first buy’ of our product. The product attributes then ensure that we get repeat purchases from the ‘experienced’ consumer.

Busy, time-crunched lifestyle results in lesser food preparation time, which has led to the growth in demand for the frozen processed food. But this market also presents giant challenges: The frozen food market in India is still at a nascent stage with limited products, a comparatively low consumer awareness levels and not so efficient frozen food distribution network. Besides, recognising that freezing itself is a natural method of food preservation without the use of any preservatives or chemicals and that it locks freshness & maintains the nutritive value of food is a fact not known to most consumers. The growing demand for convenience food has also supported growth in frozen foods, with consumers appreciating the convenience of stocking up and keeping easily prepared food at hand. The perception barriers associated with frozen foods will gradually disappear as companies take prudent measures to address the shortfall.

In the last few years, consumers in India have gone through a dramatic transformation in lifestyle by moving from traditional spending on food and groceries to lifestyle and convenience food products, thus leading to growth in home consumption of frozen foods. With increasing penetration of organised retail chains, there has been an aid to the rising demand for frozen food products. However, there is low consumer awareness about frozen foods. For the Indian consumers, frozen foods is a new category altogether and they are still getting familiar with it. Our research with consumers shows that consumers do have misconceptions about frozen foods. With boom in modern retail, product sampling has been made easier. Extensive product sampling can be the best way to tackle misconceptions faced by consumers at point-of-sale, and thus ensure that the end-consumers get to taste the product first-hand without buying the product.

EDITORIAL TAKE Creating consumer awareness is a daunting task before the industry to address the challenge of low penetration of frozen foods. Below the line (BTL) activities at points of sale coupled with widespread communication by means of labelling, packaging and advertising in mainstream media are some viable solutions. It is time the processed food industry collaborated to promote frozen foods altogether, rather than individual brands.

February 2013 | Modern Food Processing

INSIGHT & OUTLOOK Household spending

PROCESSED FOOD VYING FOR A BIGGER PIE The recently published report ‘Convergence with Divergence’ – prepared jointly by economic forecaster The Economist Intelligence Unit and the consumer market expert Mintel – looks at household spending trends in the five major emerging markets of China, India, Mexico, South Africa and Turkey, and contrasting those with the developed US and UK markets. While the report focusses on the different Fast Moving Consumer Goods (FMCG) categories, we present here some of its interesting findings pertaining to spending on food and beverages. Food and drinks : Spending per capita ($)

Mexico

USA

India

China

South Africa

Turkey

2,000

1,800

1,600

1,400

1,200

1,000

800

600

400

200

200 0

0 2005

recession and keep on growing steadily even as the global economy recovers. Higher commodity prices have fed into that growth, particularly when it comes to commodity food, where suppliers have few options to shift to cheaper ingredients. Nevertheless, underlying this trend are some sizeable shifts in spending habits. The most obvious is the increasing consumption of more expensive, prepared foods, whether it is snack foods in Mexico, breakfast cereals in India, or cooking sauces in China.

Sources: The Economist Intelligence Unit; Mintel

India: A shift from commodity to processed food Rakesh Rao

inding the link between economic trends and consumer purchases has always been difficult, but it is becoming increasingly vital as companies try to plan their sales strategies across multiple markets growing at very different rates. While consumer spending in the emerging markets – China, India, Mexico, South Africa and Turkey – is expected to grow between 7.7 per cent and 15.2 per cent a year during the period 2013-16, US spending growth will average 4.5 per cent a year and UK’s will be just 3.6 per cent. The world’s developed economies are still dealing with the fallout from the banking crisis of 2008. At the same time, many emerging markets have seen incomes rise significantly, providing significant growth opportunities for

Modern Food Processing | February 2013

FMCG businesses looking to enter new markets. Each market continues to differ and a need for businesses to understand their market remains integral. As is typical in wealthy markets, consumers in the US and the UK devote less of their spending to food compared to those in most emerging markets, according to OECD data – although that ignores the food service market, which is enormous in the US, and increasingly sizeable in China. Globally, food spending is the priority for consumers, staying strong in most countries throughout the

The traditional Indian breakfast used to be cooked and ranged from chapattis to dosas, depending on the region. Now, lured by marketing strategies of food processors (both MNCs and domestic) as well as the need for speedier eating, wealthier Indians are shifting to breakfast cereal. “Breakfast cereals epitomises a nascent market with considerable potential. These are gradually replacing the cooked breakfasts made from ingredients. Furthermore, these traditional breakfast foods were regional in nature (eg dosas or chapattis); so there will be a gradual move towards national

CONSUMER SPENDING TRENDS IN INDIA o o o o

Consumers continue to shift gradually away from home-cooked food Demand for breakfast cereals is increasing as lifestyles become busier Higher spending expected in beverages market Food service market shows the slowest growth despite investment from multinationals

Household spending

food habits,” opines Peter Ayton, Global Consumer Analyst, Mintel. India’s food market has changed over the past few years, as consumers shift away from home-cooked commodity food towards prepared food. The shift has begun, but is likely to proceed gradually, given the country’s huge wealth disparities. Although spending on ice cream, noodles, tinned food, snacks and breakfast cereals is growing fast, Indian spending on prepared food remains low, even by South-East Asian standards. Moreover, with total expenditure growth decelerating after its strong recovery in 2011, spending on both prepared food and commodity food is likely to slow down. This fits with India’s growing wealth, which means that even the poor are spending a lower proportion of their incomes on food. Food prices are likely to moderate too, after soaring in 2011. Everything is relative though, and food spending will continue to show growth rates of over 13 per cent a year during 2013-2016, around the level of total expenditure growth. “Many of the food markets, particularly packaged products, are at the early stages of development and there is huge potential,” says Ayton. The beverages market (alcoholic and non-alcoholic) is expected to witness buoyant growth. Growing demand for non-alcoholic drinks, meanwhile, is partly driven by health considerations,

…says Peter Ayton, Global Consumer Analyst, Mintel, while commenting on the household spending in India. According to the report, spending on both prepared as well as commodity food in India during 2013-16 is expected to be lower than 2009-12. Why is it so? There is general slow down in consumer spending expected over the next few years and food will be part of this. There was a considerable price hike of many commodities in global markets at the beginning of the past review period. While prices are expected to rise for some foods in the forecast, these are not anticipated to be so high. Also, the entry of international retailers is expected to put downward pressure on food prices.

Which segments will show higher spending rate in 2013-16 compared to 2009-12? Prepared foods and packaged drinks will do better. These are undeveloped markets and will gradually replace unpackaged foods previously bought from markets and small independent retailers, primarily among the growing numbers of urban affluents. Tea provides a good example as does breakfast cereals.

As per the report, the food service market is forecast to grow 2.8 per cent a year during 2013-16 period (compared to 6.5 per cent a year during 2009-12). What are the reasons for this? The official food service sector has proportionally not done so well in recent years despite the growth in the economy. Much food is still supplied by street vendors, which do not get recorded in the data. Eating out is not part of popular consumer Indian culture as it is in, say, China; many men get home-cooked lunches delivered to them at work.

Be lco vera ho ge s li Pr c dr ep in C are ks om d m foo A odi d lco ty ho fo od To li ba c dr cc in o ks pr od H uc ou se Clo ts ho th ld in g pr Fo odu c o t Be d s s e au ty rvic e pr Pe odu rso ct s To nal c ta l s are pe nd in g

with Indians particularly keen on vitamin-enriched fruit juices. Explaining the reasons for this buoyancy, Ayton Annual average spending growth in India says, “It is mainly the undeveloped (%) nature of this market. For beverages, 2013-16 2009-12 25 25 there is still a large unpackaged market not so suitable to national 20 20 distribution. Despite India having the largest whiskey market in the 15 15 world, per capita consumption of many other drinks is still low on a 10 10 global scale and the growing affluent urban dwellers are providing a 5 5 prime market.” India’s decision in September 0 0 2012 to liberalise its laws on foreign retailing is likely to aid faster growth of processed food & beverages market. Ayton explains, Sources: The Economist Intelligence Unit; Mintel

on -a N

“PREPARED FOODS AND PACKAGED DRINKS WILL DO BETTER”

“One of the problems for food supply is the basic nature of the distribution system, with much food getting rotten before reaching its destination. The government hopes that by allowing global retailers to trade, there will be investment in, for example, chilled storage facilities, thus raising efficiency. Naturally, prepared food products that have a long shelf-life are preferable to suppliers for the same reason.”

Reference: o ‘Convergence with Divergence’ report jointly published by The Economist Intelligence Unit and Mintel. (To download a copy of the report visit: www.mintel.com/eiu) Email: rakesh.rao@network18publishing.com

February 2013 | Modern Food Processing

INSIGHT & OUTLOOK Decline in seafood exports

A SHORT-TERM PHENOMENON OR LONG-DRAWN CHALLENGE? In spite of witnessing a healthy growth in the first quarter of 2012-13, seafood exports from the country registered negative growth during April-September of this financial year compared to the same period in 2011-12. Slowdown in developed markets, stringent regulatory issues in Japan and increased competition are some of the reasons for this decline. But are these the real reasons? Let’s find out… Rakesh Rao

Vannamei shrimp and Black Tiger shrimp, in the US and European markets would raise India’s marine exports by over 28 per cent in 2012-13.

he period April 2011March 2012 was a landmark year in the history of the Indian seafood industry since it recorded more than $ 3.5 billion through the exports for the first time. This is also the first time export has crossed all previous records in quantity, Rupee value and Dollar terms. Exports aggregated to 8,62,021 tonne valued at ` 16,597 crore and $ 3,508.45 million. Many believed that the industry will better this record in 2012-13 with much improved global market and increased catch. The year (2012-13) started on a positive note with seafood exports during April-June 2012 showing a healthy growth rate of over 15 per cent compared to same period in 201112. Experts believed that the increase in demand, mainly for Litopenaeus

Frozen in crisis However, seafood industry suffered a setback when the provisional figures for first half of 2012-13 (ie, AprilSeptember 2012) showed a decline in India’s seafood exports, compared to the same period in 2011-12. Exports of marine products registered a decline of 6.91 per cent in quantity and 16.60 per cent in Dollar earnings. According to a statement of Seafood Exporters Association of India (SEAI), “The industry is passing through a tough phase right now. Just a few months back, we had been celebrating the conclusion of our most successful fiscal, surpassing all previous export records and the $ 3.5-billion mark. Though the

Growth in export of Indian marine products (2007-08 to 2011-12)

Year

2007-08 2008-09 2009-10 2010-11 2011-12

Quantity Value in Value in in tonne ` crore $ million 541701 602835 678436 813091 862021

7620.92 8607 10048.53 12901.47 16597.23

Growth rate (in %) Quantity -11.58 11.29 12.54 19.85 6.02

1899.09 1908.63 2132.84 2856.92 3508.45

` value -8.88 12.95 16.74 28.39 28.65

$ value 2.49 00.50 11.75 33.95 22.81

Source: The Marine Products Export Development Authority

Modern Food Processing | February 2013

current setback could be attributed to some unforeseen developments in the international scene, the impact has been devastating.” After a gap of around four years, Europe (with a share of 24.2 per cent) fell to the second spot after the US (with 24.3 per cent share) in the export table. New regulations and certification systems in markets such as China adversely affected exports during the period. Similarly, exports to Japan (which was fourth-largest importer of Indian marine products in 2011-12) was stalled due to detection of ethoxyquin, an antioxidant used in shrimp feed, above the permitted level, for weeks. As a result, exporters in Odisha and West Bengal had to incur huge losses.

Real cause for worry While reasons such as global economic slowdown, stringent quality measures in importing countries, competition from other Asian countries, have been attributed to this decline in catch in the first half of 2012-13, some industry observers fear that this could be just a tip of the iceberg. Explains Biju Nair, Director, Goan Fresh Marine Exports, “The mechanised and traditional fishing was existing side by side in a most profitable manner till late 1980s. During those days, seafood

Decline in seafood exports

(marine resources) was mainly consisting of only premium species such as shrimps, kingfish, pomfrets, squids, cuttlefish, etc. Soon after the introduction of deep sea Chinese fishing trawlers in early 80s, the landings of these prime species have declined drastically and almost gone extinct towards the end of 80s.” Adds M V Swamy, General Manager, Goan Bounty, “Since then, the decline in the catch and destruction of the sea bed has continued, though the total figures of fish caught and exported have shown steady increase till 20112012. This is only because the fishermen and the industry exploited commercially unimportant and unexploited low-value species such as pink perch, sardines, ribbonfish, horse mackerel, etc, which used to be dumped back into the sea or used as manure when landed in excess, prior to 1980s.” Experts believe that the damage and reduction in these low value varieties was noticed after the introduction of high speed bull trawlers in 20102011. “In reality, the fish landings of important varieties have steadily shown decline from 1980s till date. It is not during April to September of 20122013,” asserts Nair.

The writing is on the wall In fact, a Greenpeace report released in June 2012 warned that 90 per cent of India’s fish resources are at or above maximum sustainable levels of exploitation. According to Areeba Hamid, Campaigner, Greenpeace India, “Current levels of mechanised fishing are ecologically unsustainable and can never employ the millions that currently

Current levels of mechanised fishing are ecologically unsustainable and can never employ the millions that currently depend on non-mechanised fisheries for their livelihood. Areeba Hamid Campaigner, Greenpeace India

Seafood exports in first half (H1) of 2011-12 and 2012-13

Quantity (tonne) Value (` crore) Value ($ million) Unit value ($/kg)

H1 2011-12 37,4923 7,942.64 1,775.38 4.74

H1 2012-13 34,9009 7,979.23 1,480.73 4.24

% Growth -6.9 0.4 -16.60 -10.40 Source: Business Standard

depend on non-mechanised fisheries for their livelihood.” The report also highlights ecological damage to marine biodiversity caused by overfishing. Capacity, intensity and technology used in combination directly impact populations of specific species of fish, and also negatively alter ecosystems. “If we continue in the same manner to fulfill our greed, in a year or two, even sardines and mackerels will not be seen in the market, which was supposed to be poor man’s food once upon a time. The entire fishing industry and processing will collapse,” warns Swamy. According to Nair, the decline in exports as seen in the first half of 20122013 is not because of any temporary and passing phenomenon such as climatic change or cyclone etc. It is because of the onslaught of deep sea bull trawling on the seabed and degradation of marine ecosystem. “Definitely there would not be any improvement in future till we take remedial measures,” he adds.

Need for a course correction In addition to accounting for close to 2 per cent of the national GDP and an average annual output value of ` 42,178 crore, marine fisheries form an important socio-economic component of the coastal regions. The fisheries sector has also been one of the major contributors to foreign exchange earnings through export. India’s fish exports were worth over $ 3.5 billion in 2011-12, 45 per cent of this export value comes from marine capture fisheries. The government aims to achieve $ 6 billion worth of seafood exports by 2015. So what steps should be taken to improve the performance? “It is just impossible to improve the damage caused in last three decades in a year’s

time. Irreparable damage must have been done to the entire marine ecosystem. This can be clearly understood and felt by analysing the varieties & quantities caught and exported from 1970s till date,” opines Swamy. According to him, following measures should be adopted to improve the situation: o Suspend deep sea high speed trawling and bull trawling o Limit power/HP of engine of the boat o Have two ban periods in a year, May 1 - August 15 and December 1 - January 31 (spawning period for cuttlefish) o No new licenses for fishing boats. And do not permit a new boat in place of scrapped one because the density of boats is already in excess o The mesh size of the nets should be restricted in such a way that no fingerlings are caught o Suspend catching of particular variety, if found with fully grown eggs o There must be a regular patrolling on landing centres by authorities to monitor proper implementation of the measures For a long-term benefit, these measures should be implemented for the entire coastline in India. For smooth implementation, there must be a thorough discussion and participation of all the stakeholders of fishing such as union/ co-operative societies of mechanised/ traditional fisherman; prominent and progressive boatmen; representatives from processing industries, fisheries colleges & fish research institutes, government fisheries department, etc. Nair notes, “If these corrective measures are not taken immediately, the entire industry and employment related to this sector will be no more in near future.” Email: rakesh.rao@network18publishing.com

February 2013 | Modern Food Processing

Courtesy: Cognex Inc

INSIGHT & OUTLOOK Machine vision system

nk i a tt ar a m o t h c r e n l e b b a n lity e y a e u k q l A ba glo

ile Wh g . e ng sin cha roces ted. a e p a as el ing of nov autom chieve s s e e a witn option t to b rs to s i y d ye ture str oa ndu gard t ns are nufac i ) B (F& with re peratio ian ma . e g manufacturing s o d ay ra eve ground er of ble In ctive w countries such as B d & vast numb n ena t-effe o the US, Germany and o n F vered arge m ca a cos a i d l Japan. Innovation combined with In s co t, a syste rk in a a talent pool of scientists, researchers it h ipmen ision nchma v and engineers is more critical to equ hine lity be c a a u manufacturing growth on the global q M al b o stage rather than low-cost energy, l g Didier Lacroix

uring the past decade, India has emerged as one of the key hubs for global manufacturing companies in the automotive, pharmaceutical, packaging, food processing and textiles industries. In 2010, Deloitte Touche Tohmatsu ranked India as the second-best global manufacturing platform in the world, above traditional

Modern Food Processing | February 2013

labour and regulations, it stated. The manufacturing sector accounts for nearly 17 per cent of India’s total GDP and employs nearly 100 million people (as per ASSOCHAM estimates). Frost & Sullivan’s IPC Practice predicts that by 2020, this would generate 25 per cent of the country’s GDP. However, Frost & Sullivan analysts add that this growth can only be realised through adoption of factory automation, which enables greater efficiency, productivity, sustainability, global competitiveness and compliance to standards.

The domestic manufacturing industry is facing competition from emerging manufacturing hubs in Asia and South America. Increasing material and labour costs coupled with process inefficiencies are impacting Indian’s competitive edge. India’s future depends on adopting appropriate automation, innovation & technology; and empowering its talented, Englishspeaking workforce.

Automation and global competition Automation in India has always been a shop-floor tool rather than a business performance enabler. When it comes to core manufacturing processes, manufacturers rely on labour-intensive methods. Even with factory automation in place, the technology threshold is fairly low when compared to world standards due to lack of knowledge and awareness. Based on their prior experience, significant investments are being made by established manufacturing hubs in the US and Japan in India to increase efficiency and flexibility of their supply chains while improving upon product features and quality in the food processing industry. An increase in the demand for such solutions is already being witnessed in the Asian region. Automation technology providers offer variety of factory automation

Machine vision system

technologies, including machine vision. While manufacturing equipment and robotics make products, machine vision provides quality assurance, product tracking and documentation for standards compliance.

Machine vision Machine vision systems address three critical areas in the manufacturing process: identification, inspection, and guidance. Identification refers to tracking and tracing raw materials, components and products throughout the entire production cycle. It tracks any industrial code, including engraved or embossed serial numbers placed on a product; and informs manufacturers how, when and where it was produced, about raw materials used to manufacture the product, supplier identification, and any number of other important production data. Inspection refers to presence or absence checking and dimensional

checking where manufacturers make sure that a part is manufactured to critical dimension. Guidance is the use of vision to locate a part, feature, or pattern to automate the mechanical handling of that part during assembly, material handling, and packaging processes.

Aiding quality mission Machine vision systems offer various advantages such as: o Identification (ID) systems, which when used separately or together help manufacturers improve their manufacturing process and cut costs o Create total visibility and measurement by automatically retrieving codes and other identifying marks on raw materials, components and products as they move through the manufacturing supply chain o Enable accurate, timely information about a specific item, which can be stored, retrieved, and analysed in

easy-to-use manufacturing databases that, in turn, help manufacturers with removing hidden inefficiencies in material handling productivity and tracking the flow of operations By deploying machine vision system in the production processes, especially in the packaging line, food and beverage manufacturers can increase the line speed and bottom line as both inspection and verification are done simultaneously, eliminating packaging errors. Hence, machine vision system can help Indian food & beverage manufacturing companies reduce costs while improving throughput and quality. Didier Lacroix is the Senior Vice President - International Sales & Marketing at Cognex Inc. He has been with Cognex for over 10 years and has worked in the machine vision industry for more than 20 years. For details, contact on email: sales.in@cognex.com

February 2013 | Modern Food Processing

AUTOMATION TRENDS Machine safety

Prasenjit Chakraborty

ith the continued drive towards a more dynamic and flexible manufacturing culture, manufacturers must not lose sight of the importance of machine safety in every aspect of their operations. By proactively integrating safety, where productivity and environmental considerations are foundational elements, manufacturers are better able to meet their long-term business goals of better efficiency and optimised assets, while protecting both human and manufacturing capital. With the enforcement of stringent F&B legislation, there is no room for

machine safety solution is expected to grow in the days to come,” says Niju V, Director, Industrial Automation & Process Control, South Asia & Middle East, Frost & Sullivan. There are many issues involved in machine safety such as specification, assessment of risk, etc. When it comes to food processing industry, manufacturers have to be more cautious while implementing this, because subtle difference may affect the quality and taste of food products. What is important here is manufacturers must consider it as an investment, which is lacking in India. According to Chris Brogli, Business Development Manager for Safety Global, Rockwell Automation, “Making

An emerging trend Globally, more and more manufacturers are developing food processing equipment that adheres to internationally accepted standards. They are investing in making machinery safer so as to protect workers as well as the equipment. It is essential to carry out a design stage risk assessment looking at mechanical and electrical safety. Taking due note, many enterprises in India have started to realise the necessity of incorporating safety into machine and equipment (M&E) during the initial design and not to retrofit safety into M&E after an accident. “The latter approach not only causes loss in terms of disability or injury to humans, but huge financial burdens in terms of lawsuits, retrofitting

The approach to machine safety in the Food & Beverage (F&B) industry is undergoing constant change with the emergence of new international food safety standards. Machinery manufacturers are concentrating more on an integrated approach while manufacturing machines, as food processors are opting for quality and safe equipment. compromising on safety and quality issues. The focus is to protect the consumers and their interests, while offering consistent food products. Hence, consistent high quality along with complete transparency of the process is of high importance in this industry. Automation solutions can promote a better understanding of production and business processes in addition to ensuring quality through precisely defined recipes.

Evolving machine safety market Over the past decade, the perception of machine safety solutions among manufacturers of process and discrete industries has evolved. A safe working environment is no longer recognised as a compromise on productivity. “Safety in the workplace has been put into the spotlight recently, and demand for

Modern Food Processing | February 2013

the decision to upgrade a plant’s safety procedure and equipment is not easy. It involves an investment in understanding specifications, performing risk assessments and engineering to develop the appropriate circuits, systems, procedures, validation methods, training and other aspects associated with the safety lifecycle. Many view this as an additional cost and cause for delays. However, safety-savvy manufacturers view this as an investment with many positive returns, which include process optimisation and increased productivity, improved system availability and ergonomics, reduced injuries and associated costs. Besides, such steps improve morale of the employees and help in team building.” He was speaking at Safety Automation Symposium recently held in Pune.

safety and needless to mention the loss in production,” says Nitin Kumar TCV, Engineering Manager, General Motors Technical Center India Pvt Ltd. Since machine safety has become an important parameter for running a successful business, companies are creating manufacturing process that utilises emerging technology in new and creative ways to gain competitive edge by reducing lifecycle cost and increasing flexibility. These new processes can fundamentally change the way people interact with automated machinery. Today, safety specifications are changing and becoming increasingly global. It is time for Indian food processing industry to go for machine safety, which will ultimately help to ensure more productivity and safe plant environment. Email: prasenjit.chakraborty@network18publishing.com

ENERGY MANAGEMENT Dairy processing

Reducing cost with simplified energy saving solutions Photo: Joshua Navalkar; Location courtesy: Parag Milk Foods Pvt Ltd, Manchar Plant, Pune

In the present scenario, where there is shortfall of power throughout the country, adopting energy-efficient measures has become one of the major goals for the food processing industry including the dairy sector. Here are some practical guidelines for conserving energy during dairy processing.

Energy management programme Improving how energy is managed by implementing an organisation-wide energy management programme is one of the most successful and cost-effective ways to bring about energy-efficiency. Continuous improvements to energy efficiency typically occur when a strong organisational commitment exists and a formal energy management programme is in place. A good energy management programme is required to create a foundation for positive change and to provide guidance for managing energy throughout an organisation. Such programmes always help in ensuring that energy-efficiency improvements do not just happen on a one-time basis, but rather are continuously identified and implemented in an ongoing process of continuous improvement. Without the backing of a good energy management programme, such improvements might not reach their full potential due to lack of a systems perspective and/or proper maintenance and follow-up.

Monitoring at each stage Cheese slice packing machine at Parag Milk Foods’ Manchar Plant, Pune

Avani Jain

ue to rising energy prices, every segment of the food processing industry is now adopting various measures for energy efficiency. Any organisation or industry segment for that matter can effectively manage its energy use and costs by adopting a continual improvement approach to energy management; for instance, adopting practical yet simple guidelines. Such guidelines or smart strategies not only reduce energy consumption but also minimise various unwanted costs incurred by a company. The dairy segment is continuously striving to reduce energy usage and move towards sustainability. Sham Chaudhry, Ex-Assistant General Manager (Quality),

Modern Food Processing | February 2013

Gujarat Co-operative Milk Marketing Federation (GCMMF), notes, “Energy conservation is important in dairy processing because it helps in minimising the operating costs and waste, which can also result in burden on the environment on a larger scale.” He adds, “Companies can ensure energy conservation through frequent energy audits by professional agencies and plugging the gaps where needed; maintaining records of performance of all machines and sub-systems; regularly reviewing data regarding efficiency of all utilities including steam, power, water, compressed air etc; discussing on the above points in weekly/ fortnightly departmental meetings; arriving on common solutions and implementing them.”

Various opportunities exist within the dairy processing industry to reduce energy consumption while maintaining or enhancing production. As part of the dairy industry’s aggressive move to reduce the carbon footprint and energy consumption of the industry as a whole, energy-efficiency improvements to dairy processing facilities hold the key to attaining this goal. The most effective method to improving energy efficiency in a dairy processing facility is to implement energy saving techniques across various levels of production. At the component and equipment level, energy efficiency can be improved by preventative maintenance, proper loading and operation, energyefficient choices for new equipment, and the replacement of older components and equipment with higher efficiency models when feasible. At the process level, process control, optimisation, and integration can

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Dairy processing

ensure maximum efficiency. In addition, implementation of new or alternative process systems can improve efficiency and reduce operating costs. At the facilities level, efficient lighting, heating, and cooling can reduce energy loads, and implementation of combined heat and power or process integration systems can improve efficiency. Finally, at the organisational level, a strong company commitment to energy management, augmented by energy monitoring, target setting, employee involvement and continuous improvement, is essential to the long-term success of energy efficiency improvements and its associated cost benefits.

Practical guidelines It is extremely important to save energy during dairy processing. There are ways and means to do so but the basic steps remain unchanged. So, some of the practical guidelines for reducing energy consumption during dairy processing include:

o Spreading awareness among the entire workforce about the need for energy conservation in all the sections of the dairy. o Training them for following desirable practices to ensure judicious/efficient use of energy. o Energy monitoring of all utilities (electric power, steam generation, water used etc) is a prerequisite for conserving energy. Energy monitoring systems may include energy submetering at the component, equipment, or process level and can be used to track various end-uses of energy over time for energy-efficiency improvement analysis. o Use of Variable Frequency Drives (VFD) in compressors, chillers, blowers and fans. o Reuse of water in coolers, heat exchangers and evaporators. As a thumb rule, the dairy should aim at using not more than 1 litre of water per litre of milk handled.

In a nutshell The companies need to adopt all the possible steps for reducing its fuel and power consumption. They need to pay attention to even minute details, so as to achieve total energy efficiency in their operations. Chaudhry notes, â&#x20AC;&#x153;The future trend for conserving energy during dairy processing would include high level instrumentation and automation. Further, usage of solar heating system and power generation through biogas (resulting from effluent treatment plant operation) will also assume importance.â&#x20AC;? Thus, against the backdrop of shortfall of power throughout the country, the above mentioned steps for optimum use of energy will help the industry to reduce its energy costs to a large extent. These are right steps in the right direction and can help the dairy companies to move towards sustainability. Email: avani.jain@network18publishing.com

February 2013 | Modern Food Processing

POLICIES & REGULATIONS FDI in retail

Mahua Roy

hat do towns such as Zirakpur, Indore, Meerut, Agra have in common? They are in the ‘favourites’ list of international retail chains. German wholesale retailer, Metro Cash & Carry, is planning to open new store at Zirakpur in Punjab and Indore in Madhya Pradesh. French retailer Carrefour is targeting Meerut and Agra. And the Fortune 500 number 1 company, Walmart (through its JV with Bharti), has made its foothold strong in 13 tier

Bengaluru as well as other tier I cities of the country. These prominent locations offered clear advantages to retail chains: millions of potential consumers with solid purchasing power, high level of urbanisation, availability of quality retail real-estate, and good infrastructure. However, over the years, competition intensified and rentals & operational costs soared, affecting the overall profitability of retailers. “As a result, many players have begun to seriously look at growth opportunities in smaller towns beyond the metros where the competition is less, rentals are still reasonable, and consumers

as per AC Nielsen. Modern retail is expected to grow by a whopping 50-60 per cent per annum in tier II and III cities of India over the next few years, as compared to only 35 per cent in tier I cities. This indicates greatly that shoppers in tier II cities are waking up to the advantages that the modern outlets bring in. Trent Hypermarkets has 15 hypermarkets measuring 35,000-80,000 sq ft, including those in small towns such as Aurangabad, Surat and Kolhapur. Others like Spar have outlets in towns such as Coimbatore, Vijaywada and

Small towns, the next

MODERN TRADE DESTINATION II cities. With opportunities aplenty in tier II cities, modern retail chains are all set to enjoy the marketshare. What is more crucial is that the opening of stores by international retailers will change consumption pattern in these cities by generating employment and income opportunities, attracting migrants and fostering a cosmopolitan culture. “The potential liberalisation of the FDI policy presents retailers with an unprecedented opportunity to expand into tier II and III cities in the country. The entry of large retailers into non-metro towns would catalyse more demand from consumers. These cities with their untapped clusters have high potential for retail demand that international brands can exploit,” says Pankaj Renjhen, Managing Director – Retail Services, Jones Lang LaSalle India. The modern retail revolution in India began in biggies such as Delhi and Mumbai over a decade back and gradually spread to Pune, Hyderabad and

Modern Food Processing | February 2013

In September last year, the Indian Government relaxed norms for Foreign Direct Investment (FDI) in multi-brand retail. While this move is expected to cheer organised retailers, the bigger question is will it benefit the tier II and III cities? have begun to prefer the sophisticated atmosphere of modern retail outlets over crowded bazaars that they have been so far accustomed to,” adds Renjhen.

Figures speak for themselves While the modern trade sector as a whole grew 28 per cent annually in 2011 nationwide, sales in the modern retail stores in cities such as Jaipur, Indore and Surat grew at about 40 per cent, 39 per cent and 27 per cent, respectively

Mangalore spread across 35,000-40,000 sq ft. Bharti Walmart has its presence in tier III towns such as Ludhiana, Guntur, Meerut, Agra, Amravati and the like.

Uniform consumer dynamics Tier II and III cities display markedly vivid characteristics at the current stage of retail evolution. The success of modern retail chains in tier I cities has made several retailers eager to create the first mover advantage and establish brand loyalties in tier II cities. As per Technopak Advisors, of the 700 upcoming malls in India, almost 40 per cent will come up in tier II and III cities, which also account for large chunk of the approximate new retail supply of 20 million sq ft a year. Chandigarh, Ludhiana, Kochi, Jaipur and Coimbatore are among those markets that are being targeted by both value retailers and premium international brands. While some industry experts perceive non-urban markets consumers to be

FDI in retail

on par with their urban counterparts, a section also believes that the non-urban consumer is still cost-conscious. “The unmet demand and the cost structure in the tier II towns are much better than in the larger metros. When it comes to food retailing, consumption does not change much from a smaller town to a larger city, but the cost structure can change by as much as 50 per cent,” opines Prof Srikant Gokhale, Faculty, IIM-A. The brands are thus keeping this important market in mind before strategic launches and marketing communication. “Non-urban markets are must-go places for every food brand looking to establish itself across all segments. The nonurban markets, though slow to adapt and difficult to break-in, have astonishingly high purchasing power. However, if the product delivers the quality (read taste) promise, the consumer will stick to that brand with utmost loyalty,” says Rahul Kulkarni, Director - Marketing, West Coast Fine Foods.

Creating success stories One of the major reasons for failures in tier II and III markets happens as a result of low investments in market research. As in case of any real estate, the onus lies on location. Besides, maintaining a product mix and store format customised for the local population is a must. “Retailers need to adjust their business model according to the local tastes and dynamics of the area. They have to study the market and the customer profile and offer the product mix accordingly,” says Kulkarni. Else they will end up combatting the challenge of ensuring repeat purchase and store loyalty among consumers. The chains strategise to have basket sizes gradually upgraded with people buying more rather than splitting their baskets across stores.

How China prospered China opened up to FDI in retail way back in 1992 but was limited to 26 per cent. Ten years later, in 2002, that cap was raised to 49 per cent. It was only

in 2004 that 100 per cent FDI in retail was allowed. Today, China is a really interesting example of how it transformed Walmart USA. As China ramped up its own manufacturing sector, through subsidies, special economic zones and other perks, as many as 15,000 Chinese suppliers were serving Walmart China in 2010. Exports to the US amounted to $ 60 billion annually. Walmart China now claims that 95 per cent of its goods sold in China are sourced locally. Replication of this strategy in India will spell wonders for the local economy, and tier II and III cities will play a pivotal role in boosting this. Prof Gokhale adds, “Of the top 250 retailers, only 50 operate in more than 10 countries. Of these, 37 are in China and 18 out of them are already in India. Barring few, most of the retailers are facing tough situation on their home turf. Modern retail in India is here to revolutionise the economy.” Email: mahua.roy@network18publishing.com

February 2013 | Modern Food Processing

STRATEGY Packaged ready meals

Warming

up the

market with convenience So who’s competing with the dal makhani at your favourite restaurant? No, not the new restaurant in town, but the neighbourhood supermarket that is stocking heat & eat meals, an upcoming category. So what makes this category so special? Read on... Mahua Roy

onvenience tops the shopping list of consumers today. And not just in metros. The category of heat & eat has been a priority for innovation among food processing companies. After seeing a slump and slow growth in the initial years, today this is one of the most promising categories of processed foods. With immense innovations and new product launches, the consumer is spoilt for choices in the supermarket aisles. “Heat and eat/frozen food category is estimated to be around ` 1,300-1,500 crore in 2011-12 and is expected to grow

One of the trends observed in the Indian RTE/RTC segment is increasing interest among consumers with focus on health- and diet-based products. Besides, new product offerings that include exotic/regional cuisines are being observed. Chaitra Narayan Program Manager, Chemicals, Materials & Foods Practice, Frost & Sullivan

Modern Food Processing | February 2013

at a rate of 20-25 per cent for the next five years,” observes Chaitra Narayan, Program Manager, Chemicals, Materials & Foods Practice, Frost & Sullivan.

Experimenting with experience Being a consistent player in the FMCG industry works well for the new launches. Such companies have a deeper understanding of consumer psyche and needs, and are better placed to come up with launches tweaked for Indian consumers, sometimes, offering customisations and availability based on regional geographies. “The Ready-to-Eat (RTE) arena has lately seen a wide array of variants being launched. Companies are launching foods, including snacks, dals, non-vegetarian items and even combo meals. The combo meals are a combination of rice complemented with a gravy item (dal or rajma). This provides a complete meal for one. Along with bringing in mass popular dishes, companies are also launching products that are not just country-specific, but also region-specific. Regionspecific special dishes, though a niche market, find many takers,” adds Mohit Khattar, Managing Director, Godrej Nature’s Basket.

HUL, ITC, Heinz, Britannia are experimenting with an experienced hand in this category with their range of ready meals. Life in today’s world is fast-paced and consumers are looking for quick eating options. With this growing demand, the Indian market has seen a strong insurgence of RTE food, which is fast gaining popularity among the masses. These products are being well marketed by companies that have been in the FMCG arena for years selling a wide variety of products, and also by companies, which have recently made their mark in the industry for RTE segment. MTR that forayed into the RTE segment way back in 1998 is set to project ` 500 crore sales over the next five years. ITC has gone a step ahead and introduced product differentiation by creating two distinct segments – the premium brand Kitchens of India and the mid-level market brand Aashirwad series. It offers RTE products using the experience of the popular Bukhara and Dum Pukht restaurants at its hotel chain. Godrej Yummiez, which comprises vegetarian and non-vegetarian products in its portfolio, has positioned itself as a ‘party-maker’. Vadilal, for its Readyto-Cook (RTC) range, stresses on the

Packaged ready meals

instant, hassle-free cooking attribute, in case there is the arrival of uninformed guests or if there is a party at home. Differentiation on the basis of cuisine is also an intelligent trend being followed by a few players. It gives them an edge as per first mover advantage and higher recall. Fieldfresh Foods’ Del Monte brand has its own range of Italian cuisine whereas Capital Foods’ Ching’s Secret brand offers Chinese ready meals. Other interesting feature is the foray of food services players into this category, with the most recent launch being one of northern India’s oldest eateries Moti Mahal, credited with creating the present day version of tandoori chicken, dal makhani and butter chicken in 1920, which has entered the market with a range of RTE processed foods.

Health as a proposition One of the biggest issues plaguing the ready meals industry is the misconception about the health factor of the product. While marketers aim to make this category a part of the regular shopping list of consumers, the consumers, on the other hand, treat it as an experimental meal. Addressing the skeptical mindset of consumers is the top priority for food processing companies today. “Consumers need to be made aware that all RTC foods do not contain preservatives and that freezing itself is a preservation technique. Besides, no synthetic colours or additives are used. It is only through awareness that consumers’ confidence in frozen foods can be increased,” says Rajesh Gandhi, Managing Director, Vadilal Industries.

The Ready-to-Eat (RTE) arena has lately seen a wide array of variants being launched. Along with bringing in mass popular dishes, companies are also launching products that are not just country-specific, but also region-specific. Mohit Khattar Managing Director, Godrej Nature’s Basket

At the same time, new launches are concentrating on highlighting the health factor in ready meals. “One of the trends observed in the Indian RTE/ RTC segment is increasing interest among consumers with focus on healthand diet-based products. Products are increasingly being positioned under ‘natural’ or ‘no-preservative’ platforms. Besides, new product offerings that include exotic/regional cuisines are being observed,” says Narayan. The biggest activity can be seen in the oils used in the ready meals. There is wide adoption of new-age oils such as canola, olive and rice bran, which are aiding the food processing companies to propel the health proposition. “Rice bran oil has got a neutral flavour that augurs well for food processing industry. Ready meal manufacturers can be regulated to use transfat-free oils like rice bran.

Differentiation on the basis of cuisine is an intelligent trend being followed by a few players. It gives them an edge as per first mover advantage and higher recall. FSSAI needs to ensure some strict regulations on the edible oil being used by the food processing industry, especially those producing deep fried foods,” says Ravinder Pal Singh Kohli, Director, Jivo Wellness Pvt Ltd. Similarly, olive oil is being used in ready Italian meals.

Retail completes the puzzle Apart from the urban socio-economic development, it is the lucrative high margins in RTE products that are dictating the market’s fast-paced growth and new players’ foray into this industry. The retail industry will aid the ready meals segment to gain further traction. The prime need is to reach out to the right consumers. “With restaurant costs escalating, consumers have an easy option to buy readymade packs

Consumers need to be made aware that all RTC foods do not contain preservatives and that freezing itself is a preservation technique. Besides, no synthetic colours or additives are used. It is only through awareness that consumers’ confidence in frozen foods can be increased. Rajesh Gandhi Managing Director, Vadilal Industries

without spending a lot or investing too much time sourcing the ingredients to make them. Modern retail is playing a big role in pushing the convenience and health attributes,” opines Kohli. The RTE segment mostly attracts the youth or the working women, so a right placement is needed. “Consumers tend to do a quick pick of chips and biscuits, so the RTE or ready meal packs should be placed along with such quick picks strategically. Besides, the retailers should also tie-up with companies and run awareness, marketing and testing drives so as to raise the consumption numbers. We have also consistently attempted to offer superior in-store experience to consumers – not just through our friendly store staff but also through association with relevant food experts and renowned chefs. We have worked with them to demystify world food and make it easier to accept and use by our consumers,” says Khattar.

Export markets There is the huge overseas market, hungry for branded Indian RTE cuisines. For example, as per figures provided by ITC, its Kitchens of India brand sells six times more in the US than it does in India, reflecting a trend common to all companies in the business, and one which is easily explained. Customers overseas do not have easy access to Indian food as customers in India do. MTR’s RTE food segment that contributes about 5 per cent to its overall business is driven by exports, ie 60 per cent. Email: mahua.roy@network18publishing.com

February 2013 | Modern Food Processing

TIPS & TRICKS Dust explosion

Practical tips for safe handling of powdered substances A combustible dust explosion hazard may exist in a variety of industries, including food (eg, candy, starch, flour, feed, etc). Over 70 per cent of all organic materials are combustible and have the potential to result in a dust explosion. The manufacture of food products involves storage and handling of materials such as grains and flours, which can give rise to fire and dust explosion hazards. Hence, it is imperative to take steps to prevent dust explosion.

dust cloud of any combustible material will explode where the concentration of dust in air falls within the explosion limits; and a source of ignition of the required energy is present. Explosions and fires within the food industry from combustible materials are a known hazard and they can have devastating and irreversible effects. Common processes generating explosible dusts in the food industry include flour and provender milling, sugar grinding, spray drying of milk & instant coffee, and conveyance/storage of whole grains & finely divided materials. Given below are some useful tips to prevent fire and explosion hazards encountered in the food industry from dusty and powdered substances.

Transport, storage and handling of organic materials using silos, bucket elevators and pneumatic powder transport can generate dust clouds, which may be controlled by the use of dust collection systems.

P r o c e s s i n g operations such as milling, spray drying, blending, etc can produce potentially hazardous dust clouds. In addition, high temperature process operations such as baking and frying can give rise to fire and explosion hazards. All these hazards must be assessed in a formal risk assessment and the appropriate safety

Modern Food Processing | February 2013

measures must be in place to control the identified hazards. These would include a combination of hardware systems â&#x20AC;&#x201C; trips and explosion vents â&#x20AC;&#x201C; and software systems such as trip/testing procedures, control of ignition sources and hazardous area classification, per unit operation.

There are other hazards that may also need to be controlled, such as those from flammable gas (fuels for ovens), flammable liquids and vapours (spirit-based flavourings and cooking/coating oils).

Locate plant in the open air or in a strong steelframed building with lightweight panel walls, so that the roof and wall cladding panels can, if necessary, lift and act as explosion relief. Within older brick/stone built premises, provide the maximum possible area of explosion relief, so far as is reasonably practicable.

Seal joints and leakage points around powder handling systems to prevent escape and accumulation of dust in the storage building.

Maintain scrupulous cleanliness by the use of a fully earthed, centralised piped vacuum cleaning system. Avoid the use of sweeping brushes and compressed air except for non-dusty cleaning activities.

Fit silos or bins with explosion relief and vent to an unoccupied place of safety, preferably outside the building. Ensure that the venting system is designed to an acceptable standard. Vent openings should be unrestricted to allow the free venting of an explosion.

Equip all explosion relief vents with index switches to close down the plant in the event of explosion relief being activated to prevent the onward transmission of burning material.

Hammer mills are often engineered to be strong enough to contain a dust explosion, but sparks or smoldering particles may spread from the mill to other more vulnerable equipment. Associated cyclone/dust collector units should be equipped with explosion relief and a rotary valve at the discharge.

1 10

Grain throwers pose a risk of generating dust and should not be used.Grain heaps should be aerated to prevent self-heating and may be monitored to detect any temperature rise.

Reference: o

The Health and Safety Executive, the UKâ&#x20AC;&#x2122;s national regulator for workplace health and safety o Burgoyne Consultants Ltd Email: rakesh.rao@network18publishing.com

PROJECTS

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Agro processing

Future Agrovet Ltd Project type New facility Project news Future Agrovet Ltd is planning to set up a new agro processing plant at Navi Mumbai in Maharashtra. Project location Navi Mumbai, Maharashtra Project cost Not known Implementation stage Planning Contact details: Future Agrovet Ltd Knowledge House, Off Jogeshwari-Vikhroli Link Road, Shyam Nagar, Jogeshwari (E) Mumbai 400 060 Tel: 022-30841300 Fax: 022-66442201 Email: customercare@futuregroup.in ---------------------------------------Agro processing

Programme for Rural Advancement Nationally Project type New facility Project news The Bangladesh-based agro-processing group Programme for Rural Advancement Nationally (PRAN) has announced plans to invest around ` 6.8 crore for the setting up of an agro-food processing unit in Tripura. The venture will be supported by the Tripura Industrial Development Corporation (TIDC). Project location Tripura, India Project cost ` 6.8 crore Implementation stage Planning Contact details: PRAN Foods Industriespran-RFI Center 105/1, Ga Middle Badda, Dhaka 1212

Bangladesh Tel: +880-2-9890345 Fax: +880-2-8829533 Email: mktg@prangroup.com ---------------------------------------Dairy processing

The Kaira District Cooperative Milk Producers Union Ltd Project type New facility Project news The Kaira District Cooperative Milk Producers Union Ltd (KDCMPUL), popularly known as Amul Dairy, is setting up a dairy plant in Kolkata with an investment of over ` 100 crore. Project location Kolkata, West Bengal Project cost ` 100 crore Implementation stage Planning Contact details: KDCMPUL Amul Dairy, Anand 388001 Gujarat Tel: 02692-256224/324 Fax: 02692-240225 Email: amuldairy@amuldairy.com ---------------------------------------Dairy processing

Gujarat Co-Operative Milk Marketing Federation Project type New facility Project news Gujarat Co-Operative Milk Marketing Federation (GCMMF) will set up a dairy unit in Thane district, Maharashtra. The first unit will come up in the Vasai area. The ` 140-crore plant will collect around 10 lakh litre of milk daily. Project location Thane, Maharashtra Project cost ` 140 crore Implementation stage Ongoing

Contact details: GCMMF Amul Dairy Road, Anand 388001 Gujarat Tel: 02692-258506/07 Fax: 02692-240208 Email: gcmmf@amul.coop ---------------------------------------Dairy processing

Milgram Milk Specialities Pvt Ltd Project type New facility Project news Milgram Milk Specialities, belonging to the Milgram Group, is setting up 1 lakh litre per day capacity plant at Vandiperiyar (Idukki district, Kerala). The unit will produce milk, paneer, butter, ghee, etc. Project location Vandiperiyar, Idukki, Kerala Project cost ` 1,000 million Implementation stage Planning Contact details: Milgram Milk Specialities Pvt Ltd C/O Milgram Group Pazhanganad Kizhakkambalam Ernakulam 683562 Kerala Tel: 0484-2684123 Email: customercare@milgramdairy.in ---------------------------------------Milk processing

Parag Milk Foods Pvt Ltd Project type New facility Project news The Pune-headquartered ` 1,000-crore dairy company, Parag Milk Foods, plans to scale up its production capacity by setting up milk processing plants, one each, in east and north India. The units are likely to come up in West Bengal and either in Haryana or Delhi. The company will invest close to ` 100 crore in these two plants, which are likely to

February 2013 | Modern Food Processing

PROJECTS

come up within the next two years. Project location East and North India Project cost ` 100 crore Implementation stage Planning Contact details: Parag Milk Foods Pvt Ltd 81-A, Mittal Court Nariman Point Mumbai 400021 Tel: 022-22844761 Fax: 022-43005580 Email: vps.malik@gowardhanindia.com ---------------------------------------Milk processing

ITC Ltd Project type New facility Project news ITC Ltd has commenced the construction work on a milk processing plant in Munger, Bihar. The company is investing around ` 1.5 billion ($ 27.33 million) for the construction of the plant, which will be completed in a year. Project location Munger, Bihar Project cost ` 1.5 billion ($ 27.33 million) Implementation stage Ongoing Contact details: ITC Ltd Virginia House 37 J LNehru Road Kolkata 700 071 Tel: 033-22889371 Fax: 033-22882252 Email: webmaster@itc.in ---------------------------------------Oil seeds processing

Mep Cotton Ltd Project type New facility Project news

Mep Cotton Ltd is planning to set up a new plant at Rajkot in Gujarat. The project involves processing of oilseeds, oilcakes by solvent extraction process (excluding items reserved for SSIs). Project location Rajkot, Gujarat Project cost Not known Implementation stage Planning Contact details: Mep Cotton Ltd 305, Solitaire Complex 150 Feet Ring Road Rajkot, Gujarat Tel: 0281-2588316/17 Fax: 0281-2588318 Email: mepcotton@gmail.com ---------------------------------------Rice bran oil

SSS International Ltd Project type New facility Project news SSS International Ltd is planning to set up a plant at Raisen (Mandideep) in Madhya Pradesh. The project involves manufacturing of rice bran oil. Project location Raisen (Mandideep), Madhya Pradesh Project cost Not available Implementation stage Planning Contact details : SSS International Ltd M-71(Mkt), First Floor Greater Kailash-2 New Delhi 110048 Tel: 011-47572222 Fax: 011-29215560 Email: ravibattu1@rediffmail.com ---------------------------------------Rectified spirit

Jakraya Sugar Ltd Project type New facility

Project news Jakraya Sugar Ltd plans to set up a 30 KLD molasses-based distillery at Watwate Village in Solapur district, Maharashtra. The company will mainly produce rectified spirit in this unit. Project location Solapur, Maharashtra Project cost Not available Implementation stage Planning Contact details: Jakraya Sugar Ltd Chelekar Galli, Mangal Wadha Solapur 413305, Maharashtra Tel: 02188-221173 Fax: 02188-220523 Email: jakraya@rediffmail.com ---------------------------------------Rectified spirit

Sangamner Bhag Sahakari Sakhar Karkhana Ltd Project type Facility expansion Project news Sangamner Bhag SSK Ltd plans to expand its molasses-based distillery from 40 KLD to 80 KLD by adding another molasses, grain-based distillery unit of 40 KLD at Amrutnagar, in the district of Ahmednagar, Maharashtra. The unit will produce rectified spirit. Project location Ahmednagar, Maharashtra Project cost Not available Implementation stage Planning Contact details: Sangamner Bhag Sahakari Sakhar Karkhana Ltd Amrutnagar, Post Sangamner S K Taluka-Sangamner Ahmednagar 422608, Maharashtra Tel: 02425-225370/457 Fax: 02425-225425 Email: amrutsugar@yahoo.co.in

Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 â&#x20AC;˘ Fax: 022 28013817 â&#x20AC;˘ Email: parmeet.d@tendersinfo.com

Modern Food Processing | February 2013

TENDERS

Latest Popular Tenders brought to you by www.tendersinfo.com Vegetarian preparation machine & meal serving conveyor Org : Al Khafji Joint Operations (KJO) TRN : 14323061 Desc : Provision of vegetarian preparation machine & meal serving conveyor BOD : February 11, 2013 Loc : Saudi Arabia BT : ICB _______________________________________________

Batch ice cream freezer Org

: Karnataka Veterinary Animal and Fisheries Sciences University TRN : 13975840 Desc : Supply of batch ice cream freezer with air in corporation system (5 ltr capacity) BOD : February 11, 2013 Loc : Bengaluru, Karnataka BT : Domestic _______________________________________________

DCS machinery Org

: Dakshina Kannada Co-Operative Milk Producers Union Ltd TRN : 14318473 Desc : Supply of DCS machinery/materials, power operated chaff cutter (3 hp), power operated chaff cutter (2 hp), hand operated chaff cutter, power operated milking machine, hand operated milking machine, milk pail (5 ltr cpacity) BOD : February 11, 2013 Loc : Mangalore, Karnataka BT : Domestic _______________________________________________

Milk and dairy products Org

: Ministarstvo Pravosuđa, Uprava Za Zatvorski Sustav, Kaznionica U Glini TRN : 14206798 Desc : Supply of milk and dairy products BOD : February 11, 2013 Loc : Croatia BT : ICB _______________________________________________

Laboratory equipment for food grain Org

: Maharashtra Agricultural Competitiveness Project (MACP) TRN : 14305469 Desc : Supply of equipment for setting up laboratory for food grain for MSWC warehouse; digital moister meter, computerised grain/seed counter, seed/ grain analyser, grain sampling trier BOD : February 12, 2013

Loc : Pune, India BT : Domestic _______________________________________________

Equipment for setting up food grain testing laboratory Org

: Maharashtra Agricultural Competitiveness Project (MACP) TRN : 14296058 Desc : Supply and installation of equipment for setting up food grain testing laboratory BOD : February 12, 2013 Loc : Pune, Maharashtra BT : Domestic _______________________________________________

Desert coolers Org : Northern Railway TRN : 14293604 Desc : Hiring installation operation and maintenance of desert coolers BOD : February 13, 2013 Loc : New Delhi BT : Domestic _______________________________________________

Milk and milk products Org : Jednostka Wojskowa Nr TRN : 14211855 Desc : Supply of milk and milk products BOD : February 13, 2013 Loc : Poland BT : ICB _______________________________________________

Food and beverage processing, laboratory equipment Org : Výskumný Ústav Potravinársky TRN : 14201950 Desc : Equipment for food and beverage processing, laboratory equipment BOD : February 14, 2013 Loc : Slovakia BT : ICB _______________________________________________

Dairy plant complete with standard tools, accessories and spare Org : Ministry of Defence, Bangladesh TRN : 14238941 Desc : Supply of dairy plant complete with standard tools, accessories & spare worth fast & slow moving of FOB value BOD : February 17, 2013 Loc : Dhaka, Bangladesh BT : ICB

February 2013 | Modern Food Processing

TENDERS

Latest Popular Tenders brought to you by www.tendersinfo.com Milk and dairy products

Water coolers and accessories

Org : Defense Logistics Agency, the US TRN : 14099431 Desc : Supply of milk and dairy products for Puerto Rico area BOD : February 18, 2013 Loc : The US BT : ICB _______________________________________________

Org : Bridgend County Borough Council TRN : 14138253 Desc : Supply of water coolers and accessories BOD : February 20, 2013 Loc : The UK BT : ICB _______________________________________________

Food container

Org

Org : Jednostka Wojskowa TRN : 14317323 Desc : Supply of food containers BOD : February 19, 2013 Loc : Poland BT : ICB _______________________________________________

Electronic milk analyser Org : Dairy Development Department TRN : 14426140 Desc : Electronic milk analyser with ultrasonic water bath BOD : February 19, 2013 Loc : Idukki, Kerala BT : Domestic _______________________________________________

Sheep and goat milk processing equipment Org : Agris Sardegna TRN : 13771822 Desc : Supply and installation of equipment for the processing of sheep and goat milk BOD : February 19, 2013 Loc : Sassari, Italy BT : ICB _______________________________________________

Bulk milk coolers Org : Punjab State Cooperative Milk Producers Federation TRN : 14465278 Desc : Annual contract for supply, installation and commissioning of bulk milk coolers of capacities 1,000 ltr, 2,000 ltr, 3,000 ltr & 5,000 ltr along with complete accessories & DG set BOD : February 20, 2013 Loc : Chandigarh, Haryana BT : Domestic

Autoanalyser : National Institute For Environmental Studies (NIES) TRN : 14283638 Desc : Supply of auto analyser for the determination of nutrients concentrations BOD : February 27, 2013 Loc : Japan BT : ICB _______________________________________________

Installation and management of distributors of hot and cold drinks and pre-packaged food Org : A S L Della Provincia Di Cremona TRN : 14193785 Desc : Service concession installation and management of distributors of hot and cold drinks and pre-packaged food BOD : February 27, 2013 Loc : Italy BT : ICB _______________________________________________

Milk and dairy products Org : Krajská Nemocnice T. Bati, AS TRN : 14260245 Desc : Supply of milk and dairy products BOD : February 28, 2013 Loc : Czech Republic BT : ICB _______________________________________________

Milk and milk products Org TRN Desc BOD Loc BT

: : : : : :

Viešoji Istaiga Respublikine Panevežio Ligonine 14211874 Supply of milk and milk products March 07, 2013 Lithuania ICB

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email: parmeet.d@tendersinfo.com

Modern Food Processing | February 2013

EVENT LIST

NATIONAL AURANGABAD Maharashtra, Feb 22-25, 2013

HYDERABAD Andhra Pradesh, May 31- June 3, 2013

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details contact: NNS Events & Exhibitions Pvt Ltd Meri Delhi House, 25/10, East Punjabi Bagh New Delhi Tel: 011-46867500, Fax: 011-46867521 Email: nnsevents@nnsevents.com

For details Network18 Media & Investments Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@network18publishing.com

World Tea & Coffee Expo 2013 India’s exclusive trade fair for all leading global companies associated with tea & coffee trade to showcase their latest products and technologies; February 15-17, 2013; at Bombay Exhibition Centre, Mumbai For details contact: Amita Salunke Sentinel Exhibitions Asia P Ltd B-603, Samajdeep, Adukia Road Off S V Road, Kandivli (W) Mumbai 400 067 Tel: 022-28625131, Fax: 022-28625133 Email: amita@publicrelationindia.com

National Conference-cumExhibition on Food: Processing, Packaging & Export A knowledge-sharing seminar and tradeshow emphasising on the opportunities in the food industry; March 05, 2013; at Kanpur For details contact: Key2Green Pvt Ltd E- 58, Ground Floor, Behind PNB ATM, Old Jasola, New Delhi Tel: 011-29949816, Fax:011-26940127 Email: info@key2green.com

Nutra India Summit 2013 An exclusive event for nutraceuticals, functional foods, dietary supplements and ingredients; March 13-16, 2013; at Vivanta by Taj-President, Mumbai

Tel: 022-24385007/9 Fax: 022-24379882 Email: enquiry@nutraindiasummit.in

AAHAR 2013 One of the comprehensive tradeshows with emphasis on upcoming trends in the food & beverage industry as well as hospitality sector; March 14-18, 2013; at Pragati Maidan, New Delhi For details contact: India Trade Promotion Organization Pragati Bhawan, Pragati Maidan New Delhi Tel: 011-23378802, Fax: 011-23371492 Email: ppy@itpo-online.com

Food Technology Show Tradeshow, to be held along with PackPlus South, will provide a one-stop shop for food & drink technology, quality assurance, packaging, retail solutions, food safety and laboratory equipment; July 05-08 2013; at Hyderabad International Trade Exposition Centre, Hyderabad

Premier exhibition dedicated to the food processing, bakery and food service industry; August 16-18 2013; at Milan Mela Complex, Kolkata For details contact: N K Kapur & Company Pvt Ltd C -151 A, Mayapuri Industrial Area, Phase 2, New Delhi Tel: 011-28117927, Fax: 011-28117930 Email: jack_july2001@yahoo.com

Annapoorna - World of Food India One of the leading and most recommended B2B food & beverage shows, with an advanced range of processed products on display; September 23-25, 2013; at Bombay Exhibition Centre, Mumbai For details contact: Federation of Indian Chambers of Commerce & Industry Federation House, 1, Tansen Marg New Delhi Tel: 011-23738760/23738770 Fax: 011-23320714/23721504 Email: manish.sharma@f icci.com

FI India 2013 For details contact: Print Packaging.Com Pvt Ltd F 101, Tower No. 7, First Floor International Infotech Park Vashi Railway Station, Vashi Navi Mumbai Tel: 022-27812619 Fax: 022-27812578 Email: info@packplus.in

Food & Technology Expo For details contact: MM Activ, 240, Kaliandas Udyog Bhavan, Babasaheb Woralikar Marg Near Century Bazaar, Mumbai 400 025

Food Tech India – Kolkata

Trade show to gain an insight into global trends in food & beverage processing and allied technologies; July 26-28, 2013; at Pragati Maidan, New Delhi

A premier exhibition & conference for ingredients and specialty chemicals used in the food & beverage industry; October 03-05, 2013; at Bombay Exhibition Centre, Mumbai For details contact: UBM India Pvt Ltd Sagar Tech Plaza A 615-617 6th Floor, Andheri Kurla Road Saki Naka Junction Andheri East, Mumbai Tel: 022-66122600 Fax: 022-66122626 Email: info.india@ubm.com

February 2013 | Modern Food Processing

EVENT LIST

INTERNATIONAL

Japan Food Service Equipment Show Exposition catering to the growing segment of food services with various new technologies on display; February 19-22, 2013; Tokyo International Exhibition Center (Tokyo Big Sight), Tokyo, Japan For details contact: Japan Management Association 3-1-22 Shiba Koen, Minato-ku Tokyo, Japan Tel: +(81)-(3)-34340998/34341988 Fax: +(81)-(3)-34348076 Email: hcj@convention.jma

Gulfood Exhibition One of the biggest tradeshows for the food industry showcasing latest equipment for processing & packaging; February 25-28, 2013; at Dubai International Convention & Exhibition Centre, Dubai, The UAE For details contact: Dubai World Trade Centre PO Box No: 9292, Dubai The UAE Tel: +(971)-(4)-3321000 Fax: +(971)-(4)-3322866 Email: info@dwtc.com

Ingredients Middle East Tradeshow and conference on food & beverage ingredients; February 25-28, 2013; at Dubai International Convention & Exhibition Centre, The UAE

For details contact: Adsale Exhibition Services Ltd 6th Floor, 321 Java Road North Point Hong Kong, China Tel: +(852)-(2)-8118897 Fax: +(852)-(2)-5165024 Email: exhibition@adsale.com.hk

Fax: +82-51-7407708 Email: messe7707@naver.com

IFFA 2013 The leading international trade fair for processing, packaging and sales in the meat industry; May 04-09, 2013; at Frankfurt am Main, Germany

Foodex Japan Tradeshow and conference for the food processing industry, with special emphasis on organic foods; March 05-08, 2013; at Makuhari Messe - International Convention Complex, Chiba, Japan For details contact: Japan Management Association 3-1-22 Shiba Koen, Minato-ku Tokyo, Japan Tel: +(81)-(3)-34340998 Fax: +(81)-(3)-34348076 Email: foodexinternational@convention.jma

Ingredients Russia Premier tradeshow for food ingredients & additives; March 12-15, 2013, AllRussian Exhibition Center (V.V.C), Moscow, Russia For details contact: ITE Group Plc 105, Salusbury Road London, The UK Tel: +(44)-(207)-5965000 Fax: +(44)-(207)-75965111 Email: tamas.szuts@ite-exhibitions.com

For details contact: Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt a. M. Germany Tel: +49 69 75 75 0 Fax: +49 69 75 75 - 60 06 Email: iffa@messefrankfurt.com

Guangzhou International Coffee Equipment & Supplies Fair Specialised exhibition cum tradeshow for the coffee processing & retail industry; June 27â&#x20AC;&#x201C;29, 2013; at China Import & Export Fair Pazhou Complex, Guangzhou, China For details contact: Guangzhou Huazhan Exhibition Planning Company Ltd Suite H, 9th Floor, Jinsui Tower, No. 900 Guangzhou Avenue Mid Guangzhou, Guangdong, China Tel: +(86)-(20)-38866965 Fax: +(86)-(20)-22223568 Email: hosfair@hosfair.com

Natural Products Expo Asia For details contact: Dubai World Trade Centre P.O. Box. No: 9292 Dubai, The UAE Tel: +(971)-(4)-3321000 Fax: +(971)-(4)-3322866 Email: gulfood@dwtc.com

Global Natural Food & Machinery Industry Exhibition

China Drinktec

For details contact: Messe Korea Inc. No 43, Apec-ro, Haeundea-gu Busan, Korea Tel: +(82)-(51)-7407707

International tradeshow on the beverages industry; March 04-06, 2013; at China Import & Export Fair Pazhou Complex, Guangzhou, China

Tradeshow dedicated to latest technologies in natural food processing as well as packaging and kitchen equipment; March 28-31, 2013; at Changwon Exhibition Convention Center, Changwon, Korea

International tradeshow for natural foods attracting the nutraceuticals, ingredients & health foods sector; August 29-31, 2013; at Hong Kong Convention & Exhibition Centre, Hong Kong, China For details contact: Penton Media Asia Ltd Unit B, 3/F, EIB Centre 40 Bonham Strand, Sheung Wan, Hong Kong Tel: +852 2975 9051 Fax: +852 2857 6144 Email: expoasia@penton.com

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

Modern Food Processing | February 2013

BOOK REVIEW

Chemistry of food additives and preservatives Author: Titus A M Msagati Price: ` 11,500

Additives and preservatives form an integral part of processed & packaged food available today. A lot of challenges are encountered by food engineers to incorporate these ingredients during product formulation. Adding new ingredients to a food has an effect on its chemistry and structure as well as its sensory characteristics. This book is an up-to-date reference guide on the range of different types of additives (both natural and synthetic) used in the food industry. It looks at the processes involved in putting additives and preservatives to foods, and the mechanisms & methods used. The book contains full details about the chemistry of each major class of food additive, elaborating not just on functions of additives but also on their chemical mechanism. In addition, it also covers new additives currently being introduced. The book contains a special feature on quality analysis and food safety, two contemporary topics in the food industry today. This book is an ideal reference for food chemists, food safety specialists and agencies, food processors who are working with additives and preservatives, and food regulators & policy makers.

Food and package engineering Author: Scott A Morris Price: ` 11,520 This book uniquely reflects the systemic, interconnected nature of the food packaging industry. It takes a holistic approach offering comprehensive perspectives to discuss critical interrelated topics such as economics, politics, and natural resources in food packaging. The book also covers engineering basics and food preservation principles. Aimed at readers with varying levels of experience, this book provides multilevel accessibility to each topic, allowing both students and professionals to find useful information and develop technical expertise. It provides both real-world examples and challenging problems in food packaging that require consideration at several different levels. The book includes a special feature on the packaging cycle, where the life of a package, from raw materials through material conversion, food packaging operations, distribution, retail and recycling or disposal by the consumer is elaborated in detail.

Reviewer: Tejas Padte, Lecturer, Ramnarain Ruia College

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com

February 2013 | Modern Food Processing

PRODUCTS This section provides information about the national and international products available in the market

Reels for confined sanitary spaces

Pouch making machine

The SSN800 series stainless steel hose reel features a narrow frame that makes it ideal for mounting in smaller spaces. With no paint to chip or potential for rust and corrosion, this reel is ideal for the food and beverage, dairy, pharmaceutical and cosmetics industries. Typical applications include washdown, chemical transfer, potable water, food ingredient transfer and even fire protection. It is constructed using fine grade 304 stainless frames, discs and drum. It handles single ID hose from ¾” to 1”, accommodates pressures up to 1000 psi and sustains temperatures from 20oF to 400oF (-7oC to 204oC).

The high speed three side seal pouch/stand up pouch is available with two up and four up zipper units. Standing pouches with zipper can be made at 240 CPM. Maximum film speed is 45 m/min. The patented ‘Wait Time’ and ‘Slow-Start’ feature to reduce set up time and material waste. It has an original precise servo motor control system, individual servos with tension dancers and segmented nip rollers that enhance proper tracking of film. The machine allows control of print repeat variations. It produces plain - clear or plain film, with no eye marks and no mark sensor set-up. The print mode allows for ±0.1 – 1 mm of adjustment with each repeat (bags match repeat, not overall length). This machine can be used to make standing pouches with zipper for soup stock powder, dried foods, etc. The pouches with zipper can be used to preserve content even after opening.

Hannay Reels U.S.A Tel: 518 797 3791 Email: catalogs@hannay.com Website: www.hannay.com

Microcut emulsifier The multi-purpose high speed microcut emulsifier is used for continuous process, controlled and consistent size reduction. The easily removable, hardened steel tipped cutting rotors having no metalto-metal contacts provide long tool life, easy cleaning and minimum product temperature rise. No pre-run or adjustments are required. The machine is almost maintenance free. It is ideal for fine pastes, wet spices (onions, ginger, chilli, garlic), peanuts, vegetables, fruits and confectionery, meat emulsions for sausages, kebabs, etc, where protein swelling is better. It is also useful for fish-head paste, flaking fish for refabrication into portions, grinding fish or chicken skin for fat recovery, sea moss, reduction for pet food, offal, feathers for feed, etc. The outputs range from 600 to 1000 kg/hr. Tricon Pune - Maharashtra Tel: 020-25652205, Mob: 09890192832 Fax: 020-25652451 Email: triconfood@gmail.com, trivedi@pn2.vsnl.net.in

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818

Modern Food Processing | February 2013

Reifenhauser (India) Marketing Ltd Mumbai - Maharashtra Tel: 022 - 26862711 Email: info@reifenhauserindia.com, deepak@reifenhauserindia.com Website: www.reifenhauserindia.com

Digital test gauge The digital test gauge Accu-Cal Plus is ideal for pressure measurement and for calibrating pressure transmitters, switches and gauges. Accu-Cal Plus digital test gauge offers outstanding accuracy, resolution and stability for pressure measurement and calibration requirements. It is used extensively in process monitoring and control industry. It is housed in waterproof casing of polished stainless steel and rated IP65/NEMA4. Accurate stainless steel pressure sensors offer models to cover from vacuum up to 10,000 psig with accuracy up to 0.05% of full scale. This test gauge provides numerous user-configurable features including adjustable sample rates, dampening, tare, custom engineering units, minimum/maximum and password-protected field calibration. A five-digit rotating backlit display with oversized digits, 20 segment bar graph and high contrast provides superior resolution and excellent readability in poor light conditions or bad viewing angles. Temperature compensation circuitry and multi-temperature calibration provides outstanding accuracy over a temperature range of 0° to 50° C. Cole-Parmer India Pvt Ltd Mumbai - Maharashtra Tel: 022-67162209/2222 Email: response@coleparmer.in Website: www.coleparmer.in

PRODUCTS

Calorimeter

Electronic rotary contact coder

Calorimeter is suitable for measuring reflected colour and colour difference in a wide range of application in food industry. It has 8 mm measuring area and can meet various measurements, from all kinds of ingredients, foods, raw materials and finished products. It has a redesigned data processor, which features a large back light display for numerical or graphic display of measurement data and a built-in thermal high speed printer. The data memory now can store up to 100 target colours and 2,000 measurements. Several new colour spaces and pass/fail formulas as well as indices for whiteness and yellowness, tomato index, citrus index enhance the usage into various fields of applications. The new user indices function allows the input of six different user- or application-specific equations using CIELAB, XYZ, YXY values. The communication languages can be set for English, German, French, Italian, Spanish and Japanese.

Electronic rotary contact coder (ERCC) is suitable for coding for food and beverages, pharma, agro, fertiliser, dairy industries. It operates on a micro-processor based system and is easy to learn, and less complex to operate. This ERCC continuous coder is for manufacturers/ packers of packaged goods to print B.No, date of manufacture, expiry date, price and other statutory information on packages, containers, labels, cartons, pouches etc. It gives bigger printing area up to 50 mm and has 4-6 lines of printing on various goods. This machine is mounted on your parental machine and it works in co-ordination with your mother packing machine. The speed of this machine is co-ordinated with the parental machine and coding up to 4 line with the stereo set. A specially formulated fast drying universal coding ink is used for marking on the BOPP surfaces (biscuit wrappers). It runs by signal system of proximity switch and in-built timer operation.

Jay Instruments & Systems Pvt Ltd Mumbai â&#x20AC;&#x201C; Maharashtra Tel: 022 - 23526207, Fax: 022-23526210 Email: marketing@jayinst.com Website: www.jayinst.com

Pic-Code Systems Vadodara - Gujarat Tel: 0265 - 2290936, Mob: 09825039844, 09825139823 Email: arora@piccode.com, sales@piccode.com Website: www.piccode.com

February 2013 | Modern Food Processing

PRODUCTS

Closure feeding system Fully automatic, hygienic and sanitation-friendly closure feeding system is used for crowns, PP caps, aluminium caps, etc. The system is suitable for high-speed bottle filler machines up to 600 BPM in industries such as beverages, breweries, distilleries, pharmaceuticals, dairy, etc. It ensures the flow of closure in gentle and controlled manner into the crowner/ capper hopper, which nullifies the damage and bending of closures remarkably. The system is self-mounted, as the dies do not require any foundation and can be moved anywhere in the bottling hall. Alien Fabricon (India) Ahmedabad - Gujarat Tel: 079-25855892, Email: sanimesh@alienfabricon.co.in Website: www.bottlingplantconveyor.com

Food waste disposal system Kitchen garbage/food waste disposal system is used for at-source disposal of all kinds of biodegradable food waste generated in hotel kitchens and food processing industries. Various models to suit each point of food preparation area/vegetable preparation area/ non-veg preparation/butchery area/tableware wash/ landing table/dining area/wet and dry garbage room applications are available. The system crushes all food wastes into a slurry form that pass through the drainage. It protects hotels/foodprocessing industries from contamination of bacteria, insects, files and rodents, foul odour, etc. Sree Devi Enviro Pvt Ltd Chennai - Tamil Nadu Tel: 044 -24512850 Email: bioclean_sde@yahoo.com

Semi-automatic powder filling machine The machine is basically an auger type filling machine. The container/bottle/pouch is to be held manually below the nozzle. As the pedal switch is pressed, the machine starts dispensing through the nozzle. The required quantity can be set with the help of microprocessor-based logical panel control. A separate stirrer is provided for stirring the powder in the hopper. All the parts coming in contact with the product are made of SS304. The start/stop operations of auger screw are controlled by clutch-brake combination and I/R sensor. Shruti Flexi Pack Pvt Ltd Mumbai - Maharashtra Tel: 022-25955274, 25945274, Mob: 09892618924 Email: shrutiflexipack@gmail.com Website: www.indiamart.com/shruti-flexipack

Modern Food Processing | February 2013

PRODUCTS

Incinerator The fully-automatic incinerator is used for incinerating solid, sludge, liquid, gas and chemical waste. It comes with SOT burners, which cover less space, and the complete incineration process is smokeless due to the multi-chamber design. Waste material is incinerated by a main SOT burner in the primary chamber under controlled combustion conditions. The gases generated along with volatile materials are completely burnt in the secondary chamber through SOT after fire burner. Steam-O-Tech Engineers (I) Pvt Ltd Dist Thane - Maharashtra Tel: 0250-2455288 Email: steamotech@gmail.com, Website: www.steamotech.com

Planetary mixer The planetary mixer is a modern heavy-duty mixer designed specially for uniform mixing by planetary movement of beater (agitator). Detachable cylindrical bowl with flat/hemispherical bottom of suitable dimension and batter/dough hook/wire whip cage-type blade is constructed out of SS-316/304/MS material. The bowl is jacketed for heating or cooling. Mixer is designed to operate under vacuum to avoid

air entrapment in the product during mixing. The planetary mixer is used in mixing of liquid-liquid, liquid-solid, solid-solid blending, such as wet mass, ointments, creams, toothpastes, lotions, cosmetics, pesticides and insecticide formulations, adhesives, colours & pigments, food and confectioneries, ceramics, rubber compounds, resins, etc. Paresh Engineering Co Mumbai - Maharashtra Tel: 022-28501794 Email: pecmarol@vsnl.com, Website: www.pareshenggco.com

Twist wrapping machine The model 6IST double-twist wrapping machine is used for wrapping chews, toffees and hard candy & eclair products. It is available with a number of standard features, such as Teflon liner in the feeder bowl to prevent product damage, no sweet no wrapper sensor, paper breakage sensors, paper jamming sensor, total product wrapped counter and VFD speed control. A M P Rose (P) Ltd Bengaluru - Karnataka Tel: 080-28473611 Email: sales@amprose.co.in, Website: www.amprose.co.in

February 2013 | Modern Food Processing

PRODUCTS

Fruit miller

must To make the product of superior quality, it This . norms -free ination contam adhere to safety and t makes the end-product well-accepted in the marke rates. on rejecti its reducing

Agnish Roy (Manager - Business Development) Marsap Services Pvt Ltd

An efficient range of fruit millers, which is apt for crushing and grinding fruits, tomatoes, pineapples, chillies, etc, is available. The miller has in-built rotators, which operates the crushing process with great ease. These products require low maintenance and are offered in different capacities. The miller is used to crush fruits and vegetables. Capacity ranges from 300 kg/hr to 3,000 kg/hr. Suan Scientif ic Instruments & Equipments Kolkata - West Bengal Tel: 033-25342047, Mob: 09903872341 Email: suanscientific_call@yahoo.co.in Website: www.suanscientific.com

Bag closer stitching machine Wafer biscuit oven The SW series fully-automatic wafer biscuit oven is compact in terms of space requirement with horizontal banking plates of 350 mm x 500 mm size. This oven is used for making flat wafers in large scale. It is available with 48 and 60 baking plates mounted lengthwise. The SW series machines are also available for production of hollow wafers, logos and deep patterns. These are made of robust steel frame with a chain path and continuous line chain that carries the tong carriages and baking plates. The conveyor of the oven with baking plates moves on running wheels.

This portable bag closer stitching machine comes with technologically advanced imported transmission techniques for timing belt and timing pulley. Unlike V-belt, the timing belt does not slip or stretch, giving 100 per cent power transfer. The auto oil pump lubrication system supplies oil to all parts for smooth operation. The machine is coated with special paints, which help to slow down the chemical corrosion process thereby giving longer life. It comes with two 1/10 hp dust-proof speed motors at 8,000 rpm having a continuous rating, a fuse holder with fuse, power light and shock indicator lamp.

Gemni International Secunderabad - Andhra Pradesh Tel: 040-27896990, Mob: 09849746350 Email: info@gemni.com, Website: www.gemni.com

Nikko Mumbai - Maharashtra Tel: 022-23864641 Email: nikko@vsnl.com Website: www.vacunair.com

Sugar pulveriser

Vacuum sealer

This is a fine powdering and coarse powdering machines for sugar. The sugar pulveriser and impact mill are designed to grind sugar as per customersâ&#x20AC;&#x2122; requirements. One does coarse grinding with high capacity and another fine material but comparatively less quantity. These are made with accuracy and precision with perfect selection of type of grinding elements. Different capacity machines are manufactured as per customersâ&#x20AC;&#x2122; requirements.

The model WVM-405 mini-type non-nozzle vacuum sealer is made in stainless construction. This vacuum sealer keeps fish and game longer without freezer burn. It stores clothing scentfree. The commercial-grade vacuum sealer comes with an extra large Teflon bar for sealing bags up to 400 mm. Double piston vacuum pump can preserve foods 5-6 times longer than traditional methods. It is equipped with a cooling fan to cool down the pump.

Able Manufacturers Hyderabad - Andhra Pradesh Tel: 040-65974111, Mob: 09849271975 Email: ablemfrs@hotmail.com Website: www.processmachines.com

Wu-Hsing Electronics Co Ltd Taichung - Taiwan Tel: +886-4-22711498 Email: sealer@wuhsing.com.tw Website: www.wuhsing.com

Modern Food Processing | February 2013

PRODUCTS

Food processors The high-pressure food processor is available as laboratory high pressure food processor and industrial high pressure food processor. The working pressure of laboratory food processor is in excess of 1,000 MPa. Besides, it ranges from the basic unit, up to sophisticated, fully computerised pressure and temperature controlled system. The food processor finds application in diverse areas, such as food preservation, food texturisation and food safety. Some of the advantages include capability to retain natural flavour, to enhance texture and taste of food and use of minimum amount of fresh water. Batliboi Ltd Mumbai - Maharashtra Tel: 022-66378200 Email: deepak.dua@batliboi.com, Website: www.batliboi.com

Dairy homogeniser The dairy homogeniser is fabricated using high-grade raw material and is known for high-performance, efficiency, ease-of-use and durability. This homogeniser requires low maintenance. The high-pressure homogenisation is a process of increasing the consistency of a product by means of dispersion. Products displaced under the generation of high-pressure are forced through homogenising valve gap. Cavitation turbulence and sheer force break the product into particles of size less than 1 micron. The dairy homogeniser finds application in industries like dairy & ice-cream, food & beverage, pharmaceutical, cosmetics, and chemical. Goma Engineering Pvt Ltd Mumbai - Maharashtra Tel: 022-41614161, Mob: 09322654236 Email: goma@vsnl.com, Website: www.gomaengg.com

Compressed refrigerated air dryer The 2KD series compressed refrigerated air dryer is compact in design with low pressure drop and consistent dew point. It has features such as low power saving, high quality finishing, non-cyclic system, more reliability, ease of installation, environment-friendliness, reduced maintenance, etc. Gem Equipments Ltd Coimbatore - Tamil Nadu Tel: 0422-2363800, Mob: 09366631697 Email: sales@gemindia.com Website: www.gemindia.com

February 2013 | Modern Food Processing

PRODUCTS

Block ice plant

take Before taking delivery of any machine, one must help will This time. short a for ct trials of the produ s. determine the product’s efﬁciency and effectivenes

Sharayu Sawant (Director) Shruti Flexipack Pvt Ltd

The standard block ice-making plant is available in 9 sizes with a capacity range of 3 to 65 tonne of ice per 24 hours. Depending upon the size and customers’ specifications, the plant is designed for either 100 lb (45 kg) or 300 lb (135 kg) capacity cans. Manual or electric hoist for removing cans from the freezing tank is furnished depending upon the can dump system employed. Can fillers are suitable for large ice plants using can grid system. Grid system (optional) is provided for unloading up to 20 cans at a time. A sprinkler type can dump is provided for plants arranged to harvest 1 or 2 cans at a time. Industrial Refrigeration Pvt Ltd Mumbai - Maharashtra Tel: 022-22041185 Email: info@irl.co.in, Website: www.irl.co.in

Weigh filler The single- and multi-head weigh fillers are economical machines that weigh the product accurately and then deliver them to the pans. Readymade pouch is used to collect the product. Separate sealing machine is used to seal the filled pouch. Technical specifications include: single/double and multinumber of heads, linear vibratory type feeding method, weighing range 50 gm to 2 kg, speed (fills/min) 8-14, depending on the weight and type of product, weighing accuracy 0.1-2 per cent depending on the weight and type of product, and power supply of 230/110 V AC, 50/60 Hz, single-phase 300 V A per head. Sensograph Packaging Technology Pvt Ltd Mumbai - Maharashtra Tel: 022-41420002, Mob: 09920232025 Email: mgt@sensograph.in, Website: www.packagingmachinery4u.com

Dispensing machine This dispensing machine is mostly used for dispensing, counting of empty pouch, filled flat pouch, paper, paper bags, carton poly bags, etc. The speed of the machine ranges from 0 to 400 per/min. Range of the product is minimum of 50 mm x 70 mm and maximum 210 mm x 350 mm. Thickness of the dispensing unit is 70 GSM paper to 10 mm thickness size (which should be flat). Counter and printer are available (as extra provision) if required. Jacsons Engineers Ahmedabad - Gujarat Tel: 079-25841814 Email: info@jacsonsengrs.com, Website: www. jacsonsengrs.com

Double-twist wrapping machine Gravity filling machine The semi-automatic gravity filling machine can fill both glass and PET bottles up to top lip. This is highly useful for batch production up to 8,500 bottles of 500 ml, 6000 to 7500 bottles of 1000 ml per shift. There is no requirement of power and any kind of major setting for different size and capacity of bottles. It works uninterruptedly for long run. The machine is used to fill water, fruit juice, oil, or any free-flowing liquid. The Royal Scientif ic Industries Chennai - Tamil Nadu Tel: 044-22254749 Email: royal.scientific@yahoo.com

Modern Food Processing | February 2013

The model CW-300 double-twist wrapping machine has auto feeding system with vibrator. It has quick and easy changeable size. Two wrapper reels are provided for inner and outer requirements. Other features include no sweets – no wrapper system, low maintenance and easy to clean, product feed flow controlled by sensor, etc. Makson Export Dist Surendranagar - Gujarat Tel: 02752-285991 Mob: 09825224488 Email: makson@makson-group.com Website: www.makson-group.com

PRODUCTS

Milk collection system The automatic milk collection system measures accurately the parameters of milk and its quantity. The milk analyser analyses fat, SNF and water percentage in milk using ultrasonic technology. The ultrasonic stirrer’s function is to stir the milk sample and remove air bubbles from the sample to get a perfect reading. The data processing unit, an integrated unit with the inbuilt printer, accepts data from the electronic

weighing balance and milk analyser. The milk analyser comes equipped with battery, inverter with battery and solar power system, depending upon the requirements. The electronic weighing balance’s main function is to electronically weigh and digitally display the milk quantity in litres. IDMC Ltd Anand - Gujarat Tel: 02692-236375 Email: idmc@idmc.coop Website: www.idmc.coop

Suction pad for chocolate Suction pad has an extremely thin and supple sealing lip that provides an optimal seal for both smooth, glazed chocolate bonbons and structured surfaces. The high nominal flow of the suction pad ensures that the required operating vacuum is quickly formed and leaks that occur when moving highly-structured chocolates are optimally compensated. It is manufactured from FDA-compliant silicone and authorised for direct contact with food. It complies with applicable hygiene regulations because it can be replaced without causing contamination. A mounting aid that is integrated in the shaft enables to mount or remove the suction pad without touching the sealing lip. The SPG can also be steam sterilised and cleaned using industry-standard cleaning agents. A one-piece insertable connection element with a 1/8” thread and integrated seal is used to connect it to the handling or robot system. Schmalz India Pvt Ltd Pune - Maharashtra Tel: 020-40725500 Email: schmalz@schmalz.co.in The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

Modern Food Processing

February 2013 | Modern Food Processing

LIST OF PRODUCTS

Sl. No.

Product

Pg. No.

8th Nutra India Summit............................. 10 Acoustic enclosure .................................. BIC Agitator .........................................................FIC Air audits blower............................................... 6 Air circuit breaker ............................................. 3 Air cooled sealer.............................................. 33 Air cooler ........................................................ 15 Amino acid analyser ........................................ 48 Analog timer ..................................................... 4 Analytical instrumentation .............................. 17 Animal feed technology .................................BC Atomic absorption spectrophotometer............ 48 Autoclave ........................................................... 5 Automatic rotary type cup fill ......................... 81 Bag closer stitching machine ...................... 84 Beverages blending/preparation system .......... 30 Block ice plant................................................. 86 Blower ............................................................. 69 Brewing ..........................................................BC Calorimeter ............................................... 81 Capsule filling machine..................................... 5 Cartoner ............................................................ 5 Centrifugal monoblock ................................... 82 Chiller ....................................................... 41, 87 Chocolate/cocoa .............................................BC Cleaning section equipment...........................BC Closure feeding system ................................... 82 Cold room ....................................................... 41 Colour masterbatch ......................................... 61 Colour sorting ................................................BC Column and chemistry .................................... 17 Compressed refrigerated air dryer ................... 85 Compressor ................................................. 6, 15 Condenser ....................................................... 87 Condensing unit.............................................. 41 Connecting clamp ........................................... 83 Contactor and motor starter ............................. 3 Control panel .................................................. 41 Conventional phase failure relay ....................... 4 Conveyor belt .................................................. 37 Conveyor system ............................................. 41 Corner track .................................................... 83 Counter ............................................................. 4 Counter and power supply .............................. 47 Cream separator packing collar ....................... 87 Dairy homogeniser..................................... 85 Dehumidifier ................................................... 23 Digital test gauge ............................................ 80 Dispensing machine ........................................ 86 Door ................................................................ 82 Double-twist wrapping machine ..................... 86 Drive sprocket ................................................. 83 Drives/invertor .................................................. 3 Dry van pump .............................................. BIC Dry-break coupling ........................................... 6 Dust control door............................................ 82 Ejector......................................................... 6 Electronic rotary contact coder ....................... 81 Empower ......................................................... 17 Encoder ........................................................... 47 Engineering plastic component....................... 83 Evaporating unit ............................................. 41 Evaporating units for cold room ..................... 15 Evaporator .............................................. 87, FIC Exhauster......................................................... 69 Exhibiiton - Plastivision 2013 ........................ 63 Extruded product ...........................................BC Fastback revolution seasoning system ......... 41 Film for packaging .......................................... 29

Sl. No.

Product

Pg. No.

Flexible transparent PVC strip door ............... 82 Flour milling ..................................................BC Food processor ................................................ 85 Food waste disposal system............................. 82 Forced convection unit air cooler ................... 15 Frame support ................................................. 83 Fruit miller ...................................................... 84 Fuelling system.................................................. 6 Gas chromatography .................................. 48 Grain handling ...............................................BC Gravity filling machine ................................... 86 Grinding and dispersion ................................BC Guide rail clamp ............................................. 83 Heat exchanger ........................................FIC Heat resistant door.......................................... 82 HMI .................................................................. 3 Housing ........................................................... 39 HPLC ............................................................. 17 Human-machine interface ................................ 3 Ice candy plant........................................... 41 Idler wheel....................................................... 83 Incinerator ....................................................... 83 Induction sealing ............................................. 33 Industrial chilling equipment .......................... 41 Industrial control and sensing device .............. 47 Industrial door................................................. 82 Industrial type unit air cooler.......................... 15 Infomedia Yellow Pages.................................. 46 Informatics ...................................................... 17 Ink adhesion .................................................... 33 Insulated container .......................................... 41 Label adhesion ........................................... 33 Large diameter welded pipe ............................ 87 Laser particle size analyser .............................. 48 Level controller ............................................... 47 Liquid process filter ........................................ 39 Liquid sterile filling machine ............................ 5 Loading arms .................................................... 6 LVS .................................................................. 3 Magelis STU HMI panel ........................... 25 Measuring and monitoring relay..................... 47 Mechanical vacuum booster ............................ 69 Melt blown filter ............................................. 39 Membrane filter .............................................. 39 Microcut emulsifier ......................................... 80 Milk collection system .................................... 87 Milk tank ........................................................ 41 Modular belt ................................................... 83 Natural herbal sweetener .............................. 8 Nylon can scrubber brush set .......................... 87 Oil milling................................................BC Panel meter ................................................. 4 Pasta ...............................................................BC Phase failure relay ............................................. 4 Photo electric sensor ....................................... 47 Planetary mixer ............................................... 83 Plastic pellet ...................................................BC Plastic sheet ..................................................... 90 Plate heat exchanger gasket ............................ 87 PLC .................................................................. 3 Pleated filter .................................................... 39 Pollution control equipment .........................FIC Polystyrene product ......................................... 90 Porous metal filter........................................... 39 Pouch and bag-making machinery ................. 19 Pouch-making machine .................................. 80 Power plant PHE gasket ................................ 87 Priming valve..................................................... 6 Product handling equipment .......................... 41

Sl. No.

Product

Pg. No.

Production HPCL .......................................... 48 Proximity sensor .............................................. 47 Pump ........................................................ 6, BIC Pure steam generator......................................... 5 PVC strip door................................................ 82 Quality screening ......................................... 67 Reels for sanitary spaces ............................... 80 Relay .................................................................. 4 Return roller .................................................... 83 Rice milling equipment ..................................BC Roots blower ................................................ BIC Rotary gear ...................................................... 82 Rotary lobe pump............................................ 82 S.S. pipeline gasket....................................... 87 Safety access equipment .................................... 6 Safety door ...................................................... 82 Safety light ...................................................... 47 Sanitary centrifugal ......................................... 82 Screening ......................................................... 67 Screw pump..................................................... 82 Seal machine ................................................... 81 Sealer ............................................................... 33 Seamless pipe .................................................. 87 Selp-priming monoblock ................................ 82 Semi-automatic powder filling machine ......... 82 Servos ................................................................ 3 Side bracket ..................................................... 83 Spray dryer ....................................................FIC Stainless steel pipe........................................... 87 Stainless steel slat chain .................................. 83 Storage tank equipment .................................... 6 Submersible cable ............................................ 82 Suction pad for chocolate ............................... 87 Sugar herb ......................................................... 8 Sugar pulveriser ............................................... 84 Sugar syrup preparation system ...................... 30 Surface treatment ............................................ 33 Switching relay ................................................ 47 Tank truck equipment .................................... 6 Temperature controller ............................... 4, 47 Temperature indicator....................................... 4 Thermal process .............................................BC Thermoplastic slat chain ................................. 83 Timer............................................................... 47 TPU masterbatch ............................................ 61 Transmissions and PTOs.................................. 6 Trilobe roots blower........................................ 69 Triplex plunger................................................ 82 Tube ................................................................ 87 Twin lobe roots blower ................................... 69 Twist wrapping machine................................. 83 â&#x20AC;&#x2DC;Uâ&#x20AC;&#x2122; tube......................................................... 87 Universal type unit air cooler .......................... 15 UPLC .............................................................. 17 Vacuum booster pump .............................. BIC Vacuum pump and system ................................ 6 Vacuum sealer ................................................ 84 Vacuum system ............................................ BIC Vertical inline .................................................. 82 Vibro separator ................................................ 67 Vision sensor ................................................... 47 Wafer biscuit oven........................................ 84 Water for injection generation still ................... 5 Water jetting ..................................................... 6 Weigh filler ..................................................... 86 Welded pipe .................................................... 87 Window hardner ............................................. 41

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

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F 2013 Modern Food Processing ng | February

LIST OF ADVERTISERS

Advertiser’s Name & Contact Details

Pg No

Acme Air Equipment Co Pvt Ltd

Advertiser’s Name & Contact Details

Pg No

Galaxy Sivtek Pvt Ltd

Advertiser’s Name & Contact Details

Plast World

T: +91-79-25831985

T: +91-22-25691208

T: +91-09376128372

E: info@airequipments.com

E: sales@galaxysivtek.com

E: plastworld1@rediffmail.com

W: www.airequipments.com

W: www.galaxysivtek.com

W: www.stripdoor.co.in

AIPMA

63 T: +91-22-28217324

Gardner Denver Engineered Pro. (I) Ltd 6 T: +91-79-40089312

E: pvi13@plastivision.org

Raj Process Eqpts & Systems (P) Ltd FIC T: +91-20-40710010 E: sales@rajprocessequipment.com

E: info.ahm@gardnerdenver.com

W: www.plastivision.org

Pg No

W: www.rajprocessequipment.com

W: www.gardnerdenver.com

Alok Masterbatches Ltd

Reifenhauser India Marketing Ltd Gelco Electronics Pvt Ltd

T: +91-11-41612244

E: sales@alokindustries.com

T: +91-79-22200902

E: usha@reifenhauserindia.com

W: www.alokmasterbatches.com

E: info@gelco-world.com

W: www.reifenhauserindia.com

Analytical Technologies Limited

W: www.gelco-world.com

T: +91-265-2253620

Schneider Electric India Pvt Ltd

Heat And Control

E: info@ais-india.com W: www.ais-india.com

Bosch Limited

T: +91-22-26862711

T: +91-124-3940400

T: +91-44-42103950

E: babita.rawat@schneider-electric.com

E: info@heatandcontrol.com

W: www.schneider-electric.co.in

Spectra Plast India Pvt Ltd

W: www.heatandcontrol.com

T: +91-80-41768218

T: +91-422-6539529

IC Ice Make Refrigeration Pvt Ltd

E: narendra.S@in.bosch.com

T: +91-79-65426394

W: www.boschindia.com/pa

E: systemplast@vsnl.in W: www.spectraplast.in

E: info@icemakeindia.com

Bry Air (Asia) Pvt Ltd

E: bryairmarketing@pahwa.com

T: +91-265-2280017

Buhler (India) Pvt Ltd

Thermax Limited

W: www.freshnpure.net

E: mallikarjuna.s@buhlergroup.com

T: +91-260-2242895

E: varun.singh@thermaxindia.com W: www.thermaxindia.com

Ultraplast Chainbelts Pvt. Ltd

E: flexfilm@vsnl.com

T: +91-79-26403839

T: +91-20-66476365

Metro Polythene Manufacturers

W: www.buhlergroup.com

E: suraj@surajgroup.com W: www.surajgroup.com

E: info@freshnpure.net

T: +91-80-22890000

T: +91-79-27540720

Mech-Air Industries

W: www.bryair.com

Dev Engineers

Suraj Limited

W: www.icemakeindia.com

T: +91-11-23906777

T: +91-129-4113187

W: www.abcfilms.com

E: info@devpumps.com

E: info@ultraplast.in

Mitsibishi Electric India Pvt. Ltd.

W: www.devpumps.com

W: www.ultraplastindia.com

T: +91-20-27102000

Enercon Asia Pacific Systems Pvt Ltd

W: www.enerconaciapacific.com

E: vtcphegasket@yahoo.com

MM Activ Sci-Tech Communications Pvt Ltd 10 T: +91-22-24385007/08/09

Vikaash Packaging

T: +91-2827-252021

E: enquiry@nutraindiasummit.in

T: +91-44-42171271

E: sales@essenspeciality.com

W: www.nutraindiasummit.in

E: vikaashpack@eth.net

W: www.essenspeciality.com

Everest Blower Systems

Nilsan Nishotech Systems Pvt Ltd BIC

E: waters_india@waters.com

W: www.nilsan-nishotech.com

W: www.everestblowers.com

Omron Automation Pvt. Ltd.

T: +91-79-40190411

T: +91-80-40726400

T: +91-80-28371900

E: manohar@nilsan-nishotech.com

E: info@everestblowers.com

W: www.vikaashpack.com

Waters (India) Private Limited

T: +91-22-41515169

T: +91-11-45457777

Frascold India Pvt Ltd

T: +91-2692-261142

W: www.MitsubishiElectric.in

E: info@enerconasiapacific.com

Essen Speciality Films Pvt. Ltd

Venus Trading Co.

E: info@mei-india.com

T: +91-09600344430

W: www.waters.com

Yellow Pages

W: www.yellowpages.co.in

E: in_enquiry@ap.omron.com

E: sales@frascoldindia.com

W: www.omron-ap.com

W: www.frascoldindia.com Not applicable

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BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover February 2013 | Modern Food Processing

Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262; Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 1st of Every Month