Modern Food Processing - March 2013 by Infomedia18

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Modern Food Processing

March 2013

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EDITORIAL

New FSSAI guidelines: A healthy move?

Editorial Advisory Board

he impact of fortified foods is being felt not only on the retail space but also in the consumer mindspace. While on one hand, food items such as probiotic dairy products, digestive biscuits or low-sugar jams have been fast disappearing from the shelves of super markets, on the other, there have been ongoing ‘hot’ debates about the claims made by advertisements of foods and beverages such as making children taller, helping people lose weight or even curing hair loss. In this scenario, a new government directive, which says that food companies will no longer be allowed to sell new products without taking approvals from the Food Safety & Standards Authority of India (FSSAI), assumes significance for the present and future growth of this segment of the Foods & Beverages (F&B) industry. According to the guidelines, companies advertising health claims for their F&B products will need to prove their declarations scientifically. In line with this, any new or existing product that is ‘proprietary’ (or, which is not classified in the food act) will have to follow the FSSAI regulatory ‘new product approval’ guideline. It also states that even if F&B brands announce the ingredients on packs and in advertisements, they will need approvals. At present, proprietary food products are being approved at the state level; however, as per the new guidelines, F&B manufacturers need to get approval from the central food authority. Simply put, going forward, the manufacturers of all proprietary products will need to submit applications to the Central Government for approval and can launch such products only after obtaining all necessary approvals. Besides, the FSSAI has set up an exhaustive set of guidelines for self-regulation in all advertising of foods and beverages, along with the advertising monitoring agency Advertising Standards Council of India (ASCI). Now, let’s analyse its pros and cons for the functional foods market that is currently growing at a healthy rate in India. For instance, categories such as muesli are growing at 40 per cent per annum and estimated at ` 100 crore. The ` 200-crore-plus oats market, not to be left behind, is growing at about 30 per cent on a yearly basis. While the guidelines will be good for the consumers at large by helping in weeding out exaggerated brand claims, it may still derail the ongoing growth momentum of this segment by delaying new product development and product innovation. Therefore, the government needs to appropriately weigh both these perspectives before taking a prudent step.

Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai

Manas R Bastia manas@network18publishing.com

March 2013 | Modern Food Processing

46 Cover Photo: Mexy Xavier; Assisted by Joshua Navalkar and Nachiket Gujar; Model: Janav Rahul Parmar; Product Courtesy: Early Learning Centre, DLF Brands

Special Focus: Beverage Processing

Insight & Outlook: Health Foods

Beverage processing ............................................................ 26

Baby foods........................................................................... 46

Packaging innovation.......................................................... 28

Nutraceuticals ..................................................................... 48

Fruit juices ............................................................................ 32

Health foods......................................................................... 52

Beverage machine selection ................................................ 34

Organic foods ..................................................................... 54

Case Study - Domaine du Tariquet winery ....................... 36

Roundtable .......................................................................... 56

Roundtable .......................................................................... 38

Automation Trends

In Conversation With Darshit Shah, Managing Director, Leonidas Fresh Belgian Chocolates Premium Pralines Pvt Ltd ................ 22

Automated weighing systems: Enhancing visibility and accuracy in food production ....................................... 58

Energy Management Electrochemical activation technology: Reducing cleaning hazards with minimum power............................. 60

Policies & Regulations Regulatory framework for health food: Safeguarding the interests of industry and consumers ............................. 63

Facility Visit: HRS Process Systems Ltd Ensuring on-time delivery with line production concept ....... 40

Regular Sections Editorial ............................................................................ 7 News, Views & Analysis .................................................. 12 Technology & Innovation ................................................ 18 Technology Transfer ........................................................ 20 Projects ............................................................................ 70 Tenders ............................................................................ 71 Event List ........................................................................ 72 Book Review .................................................................... 74 Products .......................................................................... 75 List of Products .............................................................. 84 List of Advertisers .......................................................... 85

Strategy Tapping rural market: A healthy marketplace for packaged foods! ............................................................. 66

Tips & Tricks Water management: Practical tips to manage wastewater in brewery ....................................................... 68

Event Preview Nutra INDIA Summit 2013: Cashing in on the global wellness trend........................................................... 73

Highlights of Next Edition Special Focus: Food & Beverage Ingredients Insight & Outlook: Non-alcoholic Beverages

Details on page no. 72

Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise March 2013 | Modern Food Processing

FOUNDER & EDITOR, NETWORK 18 Raghav Bahl PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan

GROUP CEO, NETWORK 18 B Sai Kumar CEO-NETWORK 18 PUBLISHING Sandeep Khosla

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March 2013 | Modern Food Processing

NEWS, VIEWS & ANALYSIS

MEGA DEAL QSR

Berkshire Hathaway and 3G buys Heinz for $ 28 billion

Burgs opens gourmet burger chain in Mumbai and Pune

The ketchup-maker H.J. Heinz has announced its agreement to be acquired by Warren Buffett’s Berkshire Hathaway and 3G Capital Management in a deal valued at $ 28 billion. “The Heinz brand is among the most respected in the global food industry, and this historic transaction provides tremendous value to Heinz shareholders,” said William Johnson, Chairman, President and Chief

Burgs, a gourmet burger chain, was recently inaugurated in Mumbai and Pune. The idea behind this concept is to offer to the consumer a real handcrafted exquisite range of burgers. It has a wide variety of burgers – conventional & unconventional across various categories of meats, seafood and poultry, in addition to a unique range of vegetarian burgers. “We aim to replicate the popularity of pizzas in India. Being positioned in the sub-mid range, we fill the gaps in the burger QSR space,” said Subroto Mukherjee, Chief Operating Officer, Burgs. The chain is serviced by a 3,000 sq ft central kitchen in Navi Mumbai. It has the capacity to comfortably cater to 20-25 outlets. The entire range of burger patties, slushes, sauces, etc, is manufactured exclusively at this facility. “We plan to reach five main cities – Pune, Mumbai, Delhi, Bengaluru and Hyderabad, in three years and open 20-25 outlets. We aim to open 200 stores in ten years,” added Mukherjee. Mahua Roy

Executive, Heinz. According to experts, 3G Capital, which also owns the fastfood chain Burger King, will be the primary supervisor of Heinz’s operations after the deal closes. Johnson added, “We look forward to partnering with Berkshire Hathaway and 3G Capital, both highly respected investors, in what will be an exciting new chapter in the history of Heinz.”

FOOD INGREDIENTS

Dow Wolff Cellulosics bets big on bakery market in India The burgeoning processed food market in India has opened up new business opportunities for Dow Wolff Cellulosics (DWC), a business unit of Dow. DWC, which provides a range of functional ingredients to improve the quality of food & beverages, is particularly upbeat about the prospects offered in the bakery segment. “Dow is constantly engaged with the industry in search of opportunities to develop and introduce new technologies to Veena Singh cater to the food industry. Today, the bakery segment offers most potential for growth. DWC solutions are used in this industry for texture enhancement. Already available in the market are certain cakes and cookies, whip cream toppings, biscuits and wines using Dow’s ingredients – METHOCEL, Clear+Stable and FORTEFIBER Soluble Dietary Fiber. In case of Indian traditional foods, especially fried snacks where oil intake is high, Dow technology helps reduce oil consumption contributing to healthier products,” said Veena Singh, Regional Commercial Manager – DWC (IBPS region), Dow Chemical International Pvt Ltd. According to her, the addressable market for cellulose fibre is steadily expanding across the Asia-Pacific region. Rakesh Rao

MARKET EXPANSION

RECOGNITION

Vadilal launches flavoured milk in Uttar Pradesh

Nichrome India bags prestigious PACMACHINE Award

Within a couple of months since its successful flavoured milk Power Sip brand launch in Gujarat in December last year, followed by Madhya Pradesh, Vadilal Industries Ltd is all set to introduce it in Uttar Pradesh (UP). This initiative is a part of the company’s long-term strategy to offer a wider range of frozen food products to consumers and its first major product launch in the beverages market. Devanshu Gandhi, Managing Director, Vadilal Industries Ltd, said, “We got an overwhelming response from consumers in Gujarat. This gave us the confidence to introduce it earlier than planned in Madhya Pradesh, in the second month itself, and there too the response has been favourable. So now we are taking Power Sip to UP, and more states will follow thereafter. Our aim is to capture a 5-7 per cent share of the flavoured milk market in India over the next three years.” Avani Jain

Modern Food Processing | March 2013

Nichrome, a leading packaging machinery manufacturer and the pioneer in form fill seal machines in India, recently won the PACMACHINE Award 2012 for its innovative salt packing machine. This award is conferred by the Indian Institute of Packaging for excellence in design and development in packaging machinery. Nichrome won this award for the development of its innovative, high speed and one-of-its-kind salt packing machine known as SALTPACK. It is a vertical form fill seal packaging machine that is indigenously designed and developed first time in India to successfully meet the demand of high-speed packing of corrosive products such as salt in flexible pouches.

NEWS, VIEWS & ANALYSIS

BREAKFAST CEREALS

Elixir Cereals plans expansion across India

IT SOLU TIONS

The Hyderabad-based Elixir Cereals this booming market with a wide range Pvt Ltd, which recently ventured into of offerings including corn flakes, wheat breakfast cereals segment with its Nutriflakes, rice puffs, choco flakes, etc. “With Crisp brand, is gearing up for increase in demand for healthy a pan-India expansion. “Our breakfast products, there is soon branded products are presently going to be a gap in supply available in modern retail stores and demand. We can fill this in Andhra Pradesh, Tamil Nadu gap by providing cost-effective and Karnataka. Soon, we are products, as per the Indian taste. looking to expand into other In addition, by offering contract regions through our distribution manufacturing to large MNCs, Sunil Gupta network,” stated Sunil Gupta, we are planning to increase Managing Director, Elixir Cereals Pvt Ltd. our market reach as well as marketshare. The market for breakfast cereals, Our company is expecting year-on-year which is consistently growing at 13 per growth rate of 300 per cent for next five cent, is estimated to be at $ 139 million in years,” added Gupta. Rakesh Rao 2012. Elixir Cereals is looking at tapping

Infor unveils IT solution suite for the Indian food and beverage industry

DAIRY PRODUCTS

Flourish Purefoods launches UHT milk in Tetra Pak packages Ahmedabad-based Flourish Purefoods Pvt Ltd has launched Flourish Rich Milk in Tetra Pak packages. Processed using Ultra-High Temperature (UHT) technology, Flourish Rich Milk gives consumers the convenience of long shelf-life without the need for refrigeration until opened as the packaging prevents air and sunlight from entering and causing bacterial growth. Milina Bose, Vice President – Marketing, Flourish Purefoods Pvt Ltd, said, “Our UHT milk in Tetra Pak packages is processed using aseptic technology, which ensures safe and hygienic milk that can be consumed straight from the carton.” Thus, due to the convenience provided by the pack, it makes it easy to carry while travelling and can let anyone indulge any time and anywhere. Flourish Rich Milk will be available for consumers across stores and supermarkets in Delhi and NCR Region. The company also plans to launch other milk variants in the future. Avani Jain

ORGANIC FOODS

Nourish Organics unveils a range of health products Nourish Organics recently launched health products in the form of seeds & nuts muesli and brown rice cookies packed with nutritious essentials making it a definite inclusion in the diet. Seeds and nuts muesli comprises sunflower, pumpkin, melon & flax seeds in a crunchy mix with cashew nuts, walnuts, almonds and wholegrain flakes. This healthy cereal is sweetened with dried

apples and apricots and is a source of protein, calcium and iron. It is also available in one-meal portion packaging. The brown rice cookies are a blend of high fibre, organic brown rice with hand-picked organic nuts. These munchies are a source of calcium and Vitamin C. Promoting CSR, the processing of these products is done by a women self-help group in Uttarakhand.

Infor, one of the leading providers of business application software, recently launched and demonstrated its purposebuilt solution suite for the Indian food and beverage industry. Attendees at this food and beverage event highlighted the immediate need for innovative solutions to efficiently manage the entire supply chain from new product development to delivery. Colin Strang, Senior Solution Consultant, Infor, said “The Indian food & beverage market provides enormous growth prospects. At Infor, we are well-poised to tap these opportunities with our solution suite to produce consistent quality and compliant products enabling organisations to fulfill changing demand and adapt to volatile market dynamics while achieving their business goals. With futuristic supply chain management solutions, the dynamics of demand planning can change completely.” “We were delighted to engage with some of India’s leading companies from the food & beverage industry at our events in Mumbai and New Delhi as it enabled us to showcase our specialisation by industry approach in offering tailor-made solutions for food & beverage industry with faster deployments and fewer modifications. We are committed to providing the right tools for customers in India to get complete visibility of their processes and achieve operational excellence,” said Steve Shorten, Senior Director, Industry Strategy & Solutions, Infor. Infor’s food & beverage solution suite comprises capabilities for enterprise resource planning, advanced production & scheduling, demand planning & forecasting, recipe development & optimisation, supply chain execution, business intelligence and enterprise asset management. Mahua Roy

March 2013 | Modern Food Processing

NEWS, VIEWS & ANALYSIS

PRODUCT INNOVATION

Radikal Overseas launches healthy basmati rice

EVENT PREVIEW

IFFA to showcase innovative solutions for meat processing Around 950 exhibitors from 47 countries will present their innovations at IFFA, one of the premium tradeshows for the meat industry, in Frankfurt, from May 4-9, 2013. With new products covering the entire process chain, the exhibition will occupy 1,10,000 sq mt space, an increase of six per cent compared to the previous event. Organiser Messe Frankfurt expects around 58,000 trade visitors from all around the world. Wolfgang Marzin, President and CEO, Messe Frankfurt, said, “We are experiencing a strong response to IFFA as the unrivalled leading trade fair for the meat industry. All market leaders have signed up to present their innovations to an international audience of trade visitors.” New in 2013 will be the international Meat Vision Congress with gala evening and awards ceremony.

Radikal Overseas Pvt Ltd recently launched a brand of premium basmati rice that is low in fat content, with healthy carbohydrates and zero cholesterol. With the endeavour to continuously innovate

and improvise the product portfolio, Radikal Overseas’ new range comprises four varieties namely Aqua Mist Premium Basmati Rice, a premium naturally-aged basmati rice; Pristine Traditional Basmati Rice, exceptional taste with exotic aroma; Apica Premium Rice, rich in natural nutrients that make it the ultimate food for a healthy lifestyle; and Morvarid Premium Sella Basmati Rice, offering lowfat balanced diet, rich in vitamins, minerals, fibre, antioxidants and phytochemicals.

DISCUSSION PANEL

FICCI organises national summit on mega food parks FICCI in association with the Ministry of Food Processing Industries (MoFPI) organised a seminar on ‘National summit on mega food parks: The investment destination’ in Mumbai recently. Speaking on the occasion, Rakesh Kacker, Secretary, MoFPI, Government of India, said, “The mega food park scheme has received good response with 13 such parks under various stages of implementation. Of these, seven food parks located in Punjab, Andhra Pradesh, Karnataka, Assam and Tripura and two in West Bengal are at an advanced stage of completion and expected to be operational soon,” he said. S K Goel, Additional Chief Secretary, Agriculture and Marketing, Government of Maharashtra, also spoke on the occasion. Through his presentation, he emphasised the importance of public-private partnership (PPP) to boost the food processing industry. Representatives of mega food parks from various states were also present at the summit. Prasenjit Chakraborty

FOOD ANALYSIS

FOOD INGREDIENTS

Fera & Waters opens International Food Safety Training Laboratory

XIAMETER effectively tackles problems of foam

A major new International Food Safety Training Laboratory (IFSTL), aimed at improving compliance with EU food import standards, was launched by The Food and Environment Research Agency (Fera) and analytical equipment manufacturer, Waters. The Laboratory, based near York, will primarily train scientists concerned with exporting foods to Europe. The new venture combines the respective regulatory and scientific expertise of both organisations. Adrian Belton, Chief Executive, Fera, commented, “We welcome this opportunity to be able to pass on our expertise in food analytical testing.”

While new flavours, novel ingredients, healthier choices and aggressive marketing will certainly play a large role in generating demand for confectionery, experts believe it will be silicone antifoams that help create supply. “Foaming issues in food and beverage processing applications can create spillovers that negatively impact efficiency, productivity and cost. Silicone antifoams destabilise and collapse bubbles, allowing confectioners to avoid having to stop production to clean up spills,” said Don Buchalski, Marketing Manager, Global, XIAMETER, Dow Corning - a supplier of silicone antifoaming agents for food and beverage processing.

BEVERAGE PACKAGING

Krones sells more than 500 Contiform Bloc systems By year-end 2012, Krones sold more than 500 systems featuring a Contiform Bloc and an ErgoBloc L proving that the monobloc technology for combined production and filling of PET containers is an absolute winner. The first monobloc comprising a Contiform blow-moulding machine and beverage-specific filler was premiered in 2001. The system’s components are linked to each other in close proximity, producing a compactly dimensioned and space-saving footprint. The beverage industry was quick to recognise these advantages, and adopted this technology for handling mineral water, soft drinks, milk, beer and edible oil. 14

Modern Food Processing | March 2013

NEWS, VIEWS & ANALYSIS

FOOD INSPECTION FOOD SAFET Y

METTLER TOLEDO launches Excellence HS153 moisture analyser

USP compiles food adulteration database

METTLER TOLEDO launched its new high-speed Excellence HS153 moisture analyser. According to the company, the product helps in increasing productivity and meeting regulatory requirements, besides assuring quality for true bottom-line enhancement. For food manufacturers, speedto-market pressure is high – but the kind of quality assurance that not only guarantees

Nearly 800 new records of food fraud added to the US Pharmacopeial Convention’s (USP) Food Fraud Database present new information about foods that are vulnerable to fraudulent manipulation in today’s food supply. The first iteration of the database compiled 1,300 records of food fraud published between 1980 and 2010. The update increases the total number of records by 60 per cent – and consists mostly of new information published in 2011 and 2012 in both scholarly journals and general media. Food fraud is a collective term that encompasses the deliberate substitution, addition, tampering or misrepresentation of food, food ingredients or food packaging, or false or misleading statements made about a product for economic gains. USP is actively seeking outside additions to the database.

palatability but also ensures consumer safety is critical. So batch by batch, manufacturers must test a variety of attributes including moisture content to prevent spoilage and ensure products perform as expected to ensure repeat sales and brand stability. METTLER TOLEDO understands this critical combination and has ensured that the Excellence HS153 takes both precision and time-savings into account.

PACKAGING

Blue Marlin wins DBA Design Effectiveness Award for Bournvita packaging Integrated brand design specialists Blue Marlin took home gold, silver and the International Export Award at the Design Business Association’s Design Effectiveness Awards in London. Blue Marlin was awarded a gold trophy for reinventing malted food drink brand Bournvita for Cadbury India. The design, which features a modernised structure and graphics celebrating the empowerment of Hindi culture, was also the recipient of the International Export Award, which recognises the most effective collaboration between a UK consultancy and an overseas client. These honours follow the accolade Bournvita acquired at the India Star Packaging Awards in Mumbai.

LUBRICANTS

PRODUCT UPGRADATION

Mobil SHC Cibus earns food safety management certification

Cognex adds new features to OCR technology

ExxonMobil Lubricants & Petroleum Specialties Company, a division of Exxon Mobil Corporation, became the first lubricant provider to report the ISO 22000:2005 certification of facilities manufacturing NSF H1-registered lubricants. This accreditation of facilities can help companies advance both the safety and performance of their operations. This certification comes shortly after

ExxonMobil revealed the energyefficiency potential of the Mobil SHC Cibus series. Food and beverage companies can achieve potential energy-efficiency savings of up to 3 per cent by using this advanced synthetic lubrication in gear oil applications. Another key benefit is that Mobil SHC Cibus series lubricants are formulated to meet nut-, wheat- and gluten-free requirements.

FOOD INGREDIENTS

BENEO shows significant process optimisation with ISOMALT in chewing gum centres BENEO Technology Center has shown that it can successfully replace the commonly used polyol mannitol, offering confectionery producers an attractive commercial alternative, while maintaining chewing gum’s shape, chewability and texture. The BENEOTechnology Center’s trials focussed on the replacement of up to 5 per cent mannitol, the common dosage used in chewing gum centres, with BENEO’s ISOMALT sugar replacer and monitored the results. Due to its similar sensorial profile and technological properties, ISOMALT proved to be equivalent, if not superior, to mannitol in terms of the endproduct’s processability, product stability, as well as final taste and texture. 16

Modern Food Processing | March 2013

Cognex Corporation, one of the world’s leading suppliers of machine vision systems, announced that its industryleading OCRMax technology adds a new feature, which is an automatic tuning capability. This new auto-tune feature makes complex OCR applications simple for even the novice user and is available in the In-Sight Explorer 4.8 and VisionPro 8.1 software releases. “Decoding both human-readable text and compact Data Matrix codes is critical components of our customers’ supply chain traceability initiatives. Cognex technology is the benchmark for robust, reliable image-based code reading. Powerful software algorithms, combined with simple set-up features such as auto-tune for OCRMax, provide all our customers with the industry’s highest read rates,” said Herbert Lade, VP and Business Unit Manager, Vision Systems.

TECHNOLOGY & INNOVATION

Symetix’s inspection system improves final product quality Symetix has introduced VeriSym SE, an affordable new high-performance optical inspection system designed to verify softgels continuously, in-line after a single encapsulator or off-line in a batch mode. It can be used for product verification system for pharmaceutical and nutraceutical softgel encapsulation lines. As the smallest member of the VeriSym family, VeriSym SE inspects up to 2,00,000 softgels per hour within its compact footprint. It detects product colour, size & shape and removes foreign softgels and defects such as spots, colour variations, air bubbles, and misshapen softgels from the product stream to assure product quality while reducing labour costs. “VeriSym

BERICAP’s dispensing valve helps avoiding contamination BERICAP has developed technology to manufacture a dispensing valve, which is called BeriValve. The dispensing valve is bi-injected to offer superior tightness. The BeriValve is manufactured from TPE material, thereby avoiding contamination of the PET recycling stream, a phenomenon known from competing valve solutions made of silicone. The BeriValve has been on the market for several years and performs to the satisfaction of consumers, thanks to its soft dispensing start and superior tightness. To ensure good, user-friendly dispensing for various products and viscosities, BERICAP offers different degrees of valve hardness. BeriValve is currently used for applications such as ketchups, chocolate sauces and bodycare products and is also used in the pharmaceutical industry. It can be used with all viscous products and even for the dispensing of viscous products containing pieces. BERICAP offers a wide range of standard design hinge closures for insertion of the BeriValve. Besides, BERICAP has the resources to develop customised closures for BeriValve applications.

Safeline X-ray offers exceptional inspection sensitivity and reduces energy consumption by 20 per cent

SE satisfies customers who want the powerful inspection capabilities of our popular full-capacity VeriSym, which inspects up to 10,00,000 softgels or tablets per hour, but at the right size and capacity for encapsulation lines,” said Ken Carambot, Manager, Pharmaceutical Applications, Symetix. He also added, “VeriSym SE brings world-class automated inspection to softgel manufacturers and packers with lower-volume product runs. It reduces reliance on labour by eliminating manual inspection and by facilitating the migration from batch processing to continuous automated processing.” Unlike manual inspection, VeriSym SE is objective and consistent, which improves final product quality.

Modern Food Processing | March 2013

A revolutionary X-ray system designed by Mettler-Toledo X-ray gives food and pharmaceutical manufacturers the same high level of foreign body detection sensitivity as a traditional X-ray system using just a fifth of the power. The technology’s exceptional inspection capabilities for foreign bodies enables manufacturers to comply with stringent local food safety legislation, such as the China’s 2009 Food Safety Law, as well as international standards, such as the International Featured Standards (IFS) in effect in France and Germany. This ensures they are able to access lucrative international markets and grow their business overseas. Developed as a result of collaboration between Mettler-Toledo Safeline X-ray and its customers, the X3305’s state-of-the-art detector technology represents the next generation of X-ray inspection. X3305’s sensitive X-ray detector offers exceptional detection of foreign bodies such as glass, metal, mineral stone, highdensity plastic and calcified bone fragments, as well as simultaneously performing gross mass measurement for calculated portion control. The X-ray system is ideal for the inspection of small- and medium-sized packaged products. The technology offers food and pharmaceutical manufacturers the market-leading product inspection technology needed to guarantee superior product safety. The system has a single vertical X-ray beam and is available in 300 mm or 400 mm detector widths to suit a wide range of applications. The technology features a 20 Watt X-ray generator rather than the 100 watt generator used in traditional X-ray machines, lowering energy consumption and reducing Total Cost of Ownership (TCO). This also results in a reduction of X-ray emissions permitting the X-ray cabinet to be constructed of thinner, and more environment-friendly stainless steel. Under typical operating conditions, X3305 can achieve the same high level of foreign body detection sensitivity as traditional X-ray systems using just a fifth of the power.

TECHNOLOGY TRANSFER

TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing

technology to manufacture chitin and chitosan - important byproducts from the shell of shellfish. Chitin is the most important organic constituent of the exoskeletal material of invertebrates and an important economical source of this material is the shrimp processing industry. Areas of application Industries such as food processing, biotechnology, pharmacy and medicine Forms of transfer Consultancy, technology licensing

Chitin and chitosan

Retort pouch technology

Indian

company

offering

India-based

company

offers

technology for ready-to-serve fish curry in retortable pouch. The technology provides a method for preparing the ready-to-serve fish curry in retortable pouch with excellent storage stability and quality with a shelflife of more than one year at ambient temperature. The thermal processing conditions have been standardised for this product in order to make it safe for consumers. Areas of application Food, meat, fish processing Forms of transfer Consultancy, technical services, technology licensing

TECHNOLOGY REQUESTED Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy

Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others

Corn processing An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh.

Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food.

Areas of application Infant food, supplementary food, weaning food Forms of transfer Others

Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products. Areas of application Food processing industry Forms of transfer Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail: srinivasaraghavan@un.org, Web: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Share and Solicit Technology The mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672  Fax: 022-3003 4499  Email: spedit@network18publishing.com

Modern Food Processing | March 2013

Photo: Joshua Navalkar

IN CONVERSATION WITH Darshit Shah

The chocolate market has opened up tremendously …says Darshit Shah, Managing Director, Leonidas Fresh Belgian Chocolates Premium Pralines Pvt Ltd. He talks to Mahua Roy about the interesting evolution of chocolate in India and the big plans Leonidas has for the country.

Modern Food Processing | March 2013

Darshit Shah

How has chocolate evolved over the years in India? It is interesting to note trends in the chocolate industry in the past few years. A lot of new players have entered, and chocolate has diversified into many other uses, than just consumption – for example, art, luxury (spa), culinary, etc. Besides, food tourism is a growing trend now for the 30-45 age bracket of consumers. This is leading to an experimentative consumer with an evolved palate, making it easier for a foreign brand to attach with this set of consumers. Also, traditional sweet shops are introducing variants such as chocolate barfi/peda. And of late, there has been growth in new installations such as chocolate clubs for appreciation and also exclusive chocolate cafes. All these have in turn opened up the market.

How is the market in India for premium confectionery? A certain set of consumers in India is gradually matching the global standards. Since they are travelling a lot, they are getting accustomed to a wide variety of tastes. They are looking for an indulgent confectionery product, but are also particular about its taste. Also, earlier, the perception was that dark chocolates are specifically bitter. But now the acceptance of dark chocolates is a growing trend, and we are optimistic about its success. People are aware of the concept of cocoa percentage and thus accept a certain variant of dark chocolate, not necessarily the intense ones. Moreover, there is more acceptance of milk chocolates across all age brackets. Another specific trend to Indian markets is the demand for vegetarian chocolates. This is because the consumers treat vegetarian chocolates as a safe option for gifting to an entire family. White chocolate is also a welcome trend. Our average ticket size amounts to ` 2,500, which shows acceptance of consumers towards premiumness and quality.

and Leonidas Chocolate Café (LCC). As of now, we are concentrating on our store model. We are looking at exploring malls as a centre for our kiosk model. LCC is something we are excited about and maybe we will launch it next year.

What is so special about the LCC model? LCC has been our successful model the world over. We have not yet launched it in India. But given the correct location and audience, we will launch it soon. It is not primarily a café though, as the name suggests. Our main product will always remain chocolate. However, the menu will feature beverages made out of our chocolates. For example, the Manon café, it tastes exactly like our chocolate, which has white coated chocolate and has base of hazelnut praline and mocha butter on the inside. This way, we will be able to educate the customer on the wide range of our offerings. LCC will not be a standalone format, but a brand extension to our store model.

What is Leonidas’ commitment to quality? Keeping the 100 year-old tradition of Leonidas in mind, we keep away from vegetable oils or animal fats and preservatives or artificial flavourings. We offer our products in 100 per cent cocoa butter. We care a lot about the perfection of the aftertaste and appearance of chocolates. Because these are the two things that will influence consumers to recommend, repurchase and endorse our brand. All our products are manufactured solely in Brussels. Leonidas offers a wide variety of chocolates from dark, milk & white, with fillings of pralines, ganache, butter creams, fruit-centred to name a few. We have something for consumers in all age brackets. Moreover, we offer customisation in the packaging, ribbons, bags, gift cards, paper, cardboard, you name it!

What are the store formats Leonidas is concentrating on?

What are your investment plans in India?

Worldwide, Leonidas is present in altogether three formats – store, kiosk

In the last five years, we have invested heavily in the development of the back-

What is your main instruction to your staff ? We train our staff to evolve their palate and know everything about the taste of the chocolates. Thus, in the first two months, all they do is try each and every chocolate!

What is your goal for the Indian market? I want to make India accustomed to Belgian chocolates.

Which is your favourite Leonidas’ chocolate? Gianduja – it is a pure almond and hazelnut praline.

end infrastructure. Once that was in place, we concentrated on franchising. We plan to set up 10 stores in next three years, and are looking to invest around ` 6-7 crore. We are looking at a stable, systematic growth curve. Presently, our target cities are Delhi, Chandigarh, Ahmedabad, Surat, Bengaluru, Hyderabad, Amritsar, and Kolkata. We are also optimistic about tier III cities. For franchising, the kiosk model is at ` 25-27 lakh investment, store model at ` 45 lakh and LCC at ` 55-60 lakh. In the history of 100 years of Leonidas’ existence, the average life of franchisees has been 15 years across 1,400 outlets worldwide. This is a good figure, way above industry standards. Email: mahua.roy@network18publishing.com

March 2013 | Modern Food Processing

An invite that rewards as well... Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Network18 Media & Investments Ltd, ‘Modern Food Processing’ one of the leading monthly magazines exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,

Business Insights •Technologies•Opportunities

Manas R Bastia Senior Editor Network18 Media & Investments Ltd ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E manas@network18publishing.com W www.network18publishing.com

SPECIAL FOCUS

BEVERAGE PROCESSING BEVERAGE PROCESSING Quenching the growth thirst of machinery manufacturers ......................................................................26 PACKAGING INNOVATION Redefining aesthetics to boost consumption of beverages ........................................................................28 FRUIT JUICES Fresh innovations must to bring all-season delight ..................................................................................32 BEVERAGE MACHINE SELECTION Filling technology gaps with the right move............................................................................................34 CASE STUDY - DOMAINE DU TARIQUET WINERY Wine making made easy with synchronised operation ............................................................................36 Matthias Kreutz, Area Sales Manager (Belgium, France & Algeria), Krones AG ROUNDTABLE Are colas losing the fizz against fruit-based beverages? ...........................................................................38

March 2013 | Modern Food Processing

SPECIAL FOCUS Beverage processing

Rakesh Rao

ccording to the Global Food and Beverage Survey 2012-2013, India and Brazil are identified as the two most important emerging markets by respondents from beverage manufacturing companies. “A strong economic growth in both countries, along with increased consumption of branded beverages such as wine, beer, coffee, juice, and dairy products among consumers are making these markets attractive to foreign investors,” opines Melvin Abraham, Key Accounts Manager, Xylem Water Solutions India Pvt Ltd – which offers full process design, equipment selection and supply, installation, commissioning and operator training for water management of beverage processors.

Quenching the growth thirst of machinery manufacturers As summer sets in, the demand for beverages is expected to increase manifold. In their attempt to gain an edge over the competitors, beverage manufacturers are not just expanding their product portfolio but are also adopting latest technologies to upgrade production. This has opened up new growth avenues for beverage equipment suppliers.

Quality matters, not the origin With the government providing incentives for fruit processing, businesses are moving up the value chain. Entrepreneurs from the agricultural industry are looking to expand their business by processing the products themselves, instead of just selling them fresh. Abraham elaborates, “Most of the processing companies are small to medium size, and they are looking for new lines either to increase current capacity or to start producing new products. So, we see both trends – a rise in capacity and an increase in product diversification. These companies are price sensitive; however they are also aware of the fact that an efficient processing line means a competitive advantage for their business, and more than just looking for low-cost equipment options, their aim is to find a solution with the right price-quality relationship.” With market for fruit-based beverages ballooning, there has been a rise in demand for fruit processing machines. “We are witnessing robust growth figures of almost 35-40 per cent for the past consecutive three years, which are a true reflection of the growth in the beverage industry besides increase in our company’s marketshare year-on-year,” opines Girish D Bajaj, Director, Bajaj Processpack Ltd – which offers complete plant and machinery on turnkey basis for setting up a range of beverage plants for packaged drinking water, carbonated beverages and juices. The need for high volumes, productivity and quality has led to increasing demand for automation in the beverage processing industry. “The traditional local equipment manufacturers are upgrading their technology and quality standards while the global giants are de-featuring their product offerings to meet the expectations of the Indian customers,” observes Abraham.

Banking on demand With changing lifestyles and the rising middle class, beverage sector has a bright future in India. Despite a considerable increase in the supply provided by local food & beverage processing and packaging machinery manufacturers, there is a high demand for foreign machinery featuring state-of-the-art technology. In particular, companies producing food and beverages not only for the local market but also for export purchase imported machinery. According to the national statistics of 43 industrial countries, VDMA, India imported $ 560-million worth of food & beverage processing and packaging equipment in 2010, which was 14 per cent more than its previous year. Companies supplying to this industry are gearing up to tap this trend. Draught beer is catching up with the youth of today, especially in cities such as Bengaluru and Pune, which have a heavy inflow of IT employees. India is one of the largest markets for alcoholic beverages in the world. In Asia, India is the third-largest sales market after China and Japan. Micro-breweries are the next upcoming business proposition. Abraham avers, “Companies are also toying with the concepts of beer cafes, beverage parlors serving beer along with coffee and soft drinks along with sporting entertainment.” Wine is yet another sector, which is nascent but surely attracting the affluent. With the development of wine parks in 26

Modern Food Processing | March 2013

Beverage processing

Maharashtra and few other states, this industry is striving to meet international quality standards of wine making. The wine industry is just over one million cases of wines manufactured in India and 0.15 to 0.2 million cases of imported wines. The wine consumption is expected to grow at a rate of 30 per cent in the next 10 years. No wonder, suppliers are gearing up to offer innovative solutions to wine makers.

Fizz is out, juice is in According to an ASSOCHAM report, growing at a Compounded Annual Growth Rate (CAGR) of about 35 per cent annually, Indian non-carbonated drink market is likely to touch $ 9.8 billion by 2015 including fruit drinks, nectars and juices, etc. Milk-based drinks and fruit-based nutrient-rich soft drinks are also becoming popular among the health-conscious masses that prefer non-carbonated beverages over the carbonated ones. With an annual output of more than 110 million tonne, India is the largest milk producer in the world. Currently, only 13 per cent of the milk is processed. “With the introduction of micro-filtration, ultra-filtration, nanofiltration and Reverse Osmosis (RO) membrane filtration of milk, cheese, yoghurt, whey and other products, there is a lot of scope to improve productivity and process efficiency in the dairy sector,” opines Abraham. Understanding the needs of Indian customers, multinational companies are developing solutions to meet local requirements by using their global

The traditional local equipment manufacturers are upgrading their technology and quality standards while the global giants are de-featuring their product offerings to meet the expectations of the Indian customers. Melvin Abraham

Key Accounts Manager, Xylem Water Solutions India Pvt Ltd

expertise. Abraham highlights, “With the quality of water supply degrading, consumers have begun shifting to domestic water purification equipment or packaged drinking water, especially during the rainy season. Bulk water will be approximately 50 per cent of the total bottled water market in the next five years, according to a recent market research. Understanding this need of the hour, Xylem India has customised one of its global product offerings to suit Indian domestic requirements. The Indian Bottled Water System is a unique solution designed to address the water dispensing issues of Indian consumers.”

Addressing challenges With rising demand for various types of beverages (eg, alcoholic, aerated, fruit juice, milk, packaged water, etc), suppliers are chalking out their plans to explore maximum growth potential in India. Abraham says, “It is difficult to zero-in on one particular sub-segment within the beverage industry of India due to the dynamic nature of the market. However, the alcoholic and packaged water segments are attractive markets for Xylem in India, given the broad portfolio of products and services available to cater to the needs of these markets. With products like food grade flexible impeller pumps, utility and process water pumps, bottled water dispensing system and a wide range of analytic instruments and treatment solutions, beverage processing offers a great business potential for Xylem in India.” Along with opportunities, this market faces a few challenges too. He opines, “Lack of policies and regulations for adherence to the prevalent hygiene and quality standards can be perceived as one of the most significant roadblocks in the way of tapping the growth potential in this segment.” Bajaj adds, “The main challenges are high raw material costs and their regular fluctuations. Similarly, there are difficulties being faced in integration of latest technologies and converting those using indigenous systems.”

The trends in the beverage industry are moving towards smaller serve sizes besides adoption of affordable consumer aseptic brick-packs for future growth. Girish D Bajaj

Director, Bajaj Processpack Ltd

Scaling new heights In order to make beverages affordable, companies are offering products in smaller pack-sizes, which are opening new windows of opportunities for the machinery suppliers. “The trends in the beverage industry are moving towards smaller serve sizes besides adoption of affordable consumer aseptic brick-packs for future growth,” says Bajaj. Demand for high-speed machines is on the rise since beverage processors have realised the importance of these machines to improve efficiency. Abraham elaborates, “Equipment with new technologies that add value is being adopted faster than ever. For example, the latest technology in the beer processing industry is the monitoring of pasteurisation temperature directly in the bottle itself, thus saving up to one hour per work day.” Developments in packaging materials are also helping the machinery suppliers to offer better products to beverage manufacturers. Bajaj says, “We are diversifying into manufacturing of special grade plastic bottles, which can withstand hot-fill requirements of several beverages and would greatly enhance their taste and shelf-life. This would undoubtedly increase the reach and marketshare of the beverage manufacturers, which in turn would enhance our company’s presence and marketshare. We are also trying to upgrade our technologies to the latest international trends.” In a competitive market where constantly increasing commodity prices raise the bottom line, one can expect increased acceptance of state-of-the-art equipment by beverage processors to provide cost-effective technologies and solutions for sustainable growth. Email: rakesh.rao@network18publishing.com

March 2013 | Modern Food Processing

SPECIAL FOCUS Packaging innovation

REDEFINING AESTHETICS TO BOOST CONSUMPTION OF BEVERAGES

the products was limited. “At that point of time, cost of packaging was high and the shelf-life of the products was low. And that was the only way to pack nonalcoholic beverages, that too with limited production and supply,” he points out. With the introduction of tetra packs, shelf-life of such products has increased from few months to years for some products. Besides, the look of the product (due to packaging) and even reduction in packaging cost led to popularisation of non-alcoholic beverages. Echoing a similar sentiment, Vikas Pathak, Deputy General Manager, Sales & Marketing - Packaging, Nichrome Ltd, says, “In earlier days, glass bottles were used for standard beverages. Later due to recycling issues related to hygiene, damage, loss etc, manufacturers adopted PET bottles, which are not required to be recycled. This has resulted in substantial growth in market demand for fresh fruit beverages through rigid packs and many promotional schemes in the retail arena.”

Involving consumers

Courtesy: Krones

Innovation in packaging is instrumental in popularising non-alcoholic beverages in India. Packaging has provided a fillip to the segment in many ways such as increasing shelf-life, providing different pack size options, taking the products to remote areas of the country, etc. Besides, it brings consumers closer to such products and helps in brand-building. Prasenjit Chakraborty

ackaging plays an important role in the Indian nonalcoholic beverage market. With the introduction of tetra pack and plastic containers, the dynamics of non-alcoholic beverage market has 28

Modern Food Processing | March 2013

changed. Earlier, non-alcoholic beverages, for instance, juices, were made at home or bought from juice counters for immediate consumption as there were no alternatives available. According to Nikhil Sipani, CEO, Reliable Packaging, in early 90s, dry powder drinks and colas used to be in glass bottles or tin cans, but shelf-life of

Shekhar Badve, Founder Director Strategy & Marketing, Lokusdesign, opines that generally, non-alcoholic beverages are low involvement products for consumers; this makes packaging an extremely integral aspect for popularising the product. “To ensure a substantial brand recall and build brand loyalty, the packaging should not only be attractive, but engage consumers as well,” he says. To involve consumers, Lokusdesign has initiated a process of inculcating their design aimed at evoking a response from the senses. The company believes that by incorporating factors such as touch, smell, taste, sound, and visual appeal, it can provide impactful design solutions to its brand partners. “For non-alcoholic beverages, we engage consumers with smell & visual appeal, and ensure that the shape & colour of the container are unique to instantly attract consumers’ attention and break free from the clutter as well as making sure the aroma of the ingredients present in the product is communicated. Formulating packaging

Packaging innovation

WHAT PACKAGING OFFERS  Packaging helps penetrating remote markets  It takes care of pressure of beverages during transportation  It is essential to frequently change packaging  Cost-effective packaging would be key  To provide all aspects of packaging in small budget is a challenge

design solutions using this approach creates a strong impact on the brand consumers, which builds high recall and leads to brand loyalty,” points out Badve.

Promoting branding Packaging of a product is its identity; it instantly builds connection between a consumer and the product. While creating packaging design solutions, it is imperative to keep in mind the needs, tastes and preferences of target audience and how to integrate these aspects with the brand identity & positioning. Binding the brand communication of a product with consumer preferences and behaviour helps create a niche for the product; it obtains a share of consumer mindspace, hence differentiating itself from the competition. Translating the brand image to the product and packaging design leads to brand creation. “Coca Cola is one of the best examples of brand creation through packaging design. Typically, attractive and innovative packaging design ideas such as bringing smaller variants of a non-alcoholic beverage by understanding the lower one-time consumption needs

Generally, non-alcoholic beverages are low involvement products for consumers; this makes packaging an extremely integral aspect for popularising the product. To ensure a substantial brand recall and build brand loyalty, the packaging should not only be attractive, but engage consumers as well. Shekhar Badve

Founder Director - Strategy & Marketing, Lokusdesign

Modern Food Processing | March 2013

of consumers in India did ensure an instant brand creation. By bridging the local consumer preferences and behaviour with the brand communication, it told its brand consumers ‘We care. We think’. This type of approach creates impact,” explains Badve.

Penetrating remote areas No doubt, packaging plays a significant role in product penetration of non-alcoholic beverages, especially in the remote areas of the country. Certain factors need to be considered when creating packaging design ideas for remote areas. For ease of transportation, it is essential to decide on the raw materials of the products on the basis of the geographical dynamics of the destination it needs to be transported. For example, transportation through a hilly terrain would need sturdy material such as plastic. “We have to ensure that the packaging can take the pressure of the beverages inside to ensure shaking through product handling does not spoil its packaging or the product,” points out Badve. Similarly, when it comes to storage, designing packaging solutions with an aim to use an optimum area of storage space is an integral aspect. “This approach of designing solutions that are compact not only increases shelf-life, but also has direct business impact through reduction of storage expenditure for organisations,” he says. How important is frequent changes in design for the non-alcoholic beverage segment? Replies Badve, “It is important for non-alcoholic beverage segment to frequently change packaging strategies to ensure a unique identity and brand recall. As the ingredients in most products stay constant, innovation in engagement

through packaging design becomes a key differentiator for its consumers. While innovation is important to keep the brand relevant to its target segment, it is essential that the overall brand image and positioning are not affected.”

A trendy future As far as future trends of packaging for fruit-based beverages are concerned, Sipani believes that use of PET bottles would continue for another two years. “Currently, aseptic packaging equipment is expensive than PET bottle technology. Price will play a crucial role for small and medium packs,” he says. However, companies offering packaging solutions are trying their best to offer more costeffective solutions. For example, Nichrome indigenously has developed aseptic technology. “Nichrome’s indigenously developed aseptic technology can be an economical option for manufacturers as against rigid packs. The range from 200 to 1,000 ml packs through flexi pouch can be right solution for the market to grow,” claims Pathak. He strongly believes that 200 ml, 500 ml Doypacks with spout would emerge as economical trendsetter (small pack category) for fruit-based beverages. It is clear that providing costeffective solution would be one of the important areas for packaging companies. “The future focus will be on devising cost-effective techniques while continuing to ensure better consumer interaction and involvement with the product. The authenticity of the products should be maintained, especially in terms of the aroma and flavour of the ingredients,” says Badve. The size of the brand variants depends on the target segment demographics as well as budgets. “For instance, the small packaging variants, which worked for Frooti as a brand, may not work for other brands due to its diverse target audience. In case of small budgets, the challenge is to accommodate all aspects of packaging design without compromising on the quality of raw materials and the overall product experience,” concludes Badve. Email: prasenjit.chakraborty@network18publishing.com

SPECIAL FOCUS Fruit juices

Avani Jain

n the recent past, India has seen the advent of various packaged fruit juices from leading companies. In their endeavour to woo customers, manufacturers have introduced fruit juices in different flavours. This clearly indicates that such products are gaining popularity fast among the consumers. There are many reasons for this growth. Today, there is growing awareness among Indian consumers about health and wellness, and increasingly, people are seeking healthy products. Earlier, when the disposable incomes were limited, people had resorted to spending on basic nutritional products such as milk. However, as affluence or disposable income rises, so do the aspiration levels of consumers. Adding to this, the growing health-consciousness

Piruz Khambatta, Chairman & Managing Director, Rasna Pvt Ltd, notes, “The soft drink industry in India is growing at a fast pace owing to a number of factors. The biggest trend is people moving towards fruit-based products and healthy foods. In keeping with this trend, companies such as Rasna are focussing on making products that are more fruity, natural and healthier.”

The market scenario The beverage market comprises a variety of carbonated soft drinks, non-carbonated drinks such as the energy drinks, powderbased versions, fruit-based beverages and non-fruit-based varieties such as soya & milk-based beverages and iced tea. The Indian non-carbonated beverage market is valued at ` 20,000 crore, with an estimated size of 120 billion

India has exported 1.5 lakh MT of mango pulp worth around ` 600 crore to more than 70 countries during 2011-12. In future, the expected growth of aamras consumption will be around 28 per cent in volume and 48 per cent in value. However, at present, aamras as a category is still dominated by unorganised/local players, but the market is changing. Rajesh Gandhi

Managing Director, Vadilal Industries Ltd

expected growth of aamras consumption will be around 28 per cent in volume and 48 per cent in value. However, at present, aamras as a category is still dominated by unorganised/local players, but the market is changing.”

Fresh innovations must to bring all-season delight Fruit-based drinks are no longer just a summer delight, with Indians looking to quench their thirst the healthy way in all the seasons. This clearly implies that the fruit juice market is growing in India at a fast pace. Against this backdrop, companies in the segment are continuously innovating their processes to maintain freshness in their products to further provide a boost to the market. has prompted the consumers to start consuming more of aspirational and functional health products such as packaged fruit juices. Furthermore, juices are more palatable or better tasting than some other nutritional products.

The soft drink industry in India is growing at a fast pace owing to a number of factors. The biggest trend is people moving towards fruit-based products and healthy foods. Piruz Khambatta

Chairman & Managing Director, Rasna Pvt Ltd

Modern Food Processing | March 2013

litre annually, and of this, the packaged beverage segment is around five per cent. At present, the fruit-based segment is estimated to be about ` 1,000 crore. It covers categories of 100 per cent pure or natural and sweetened versions. Of late, new categories of beverages, such as organically grown fruit-based drinks (for instance, organic mango juice), have also emerged in the market. Further, mango pulp and juices that have a content of 20-100 per cent fruit pulp are on an upward growth curve. Rajesh Gandhi, Managing Director, Vadilal Industries Ltd, observes, “India has exported 1.5 lakh MT of mango pulp worth around ` 600 crore to more than 70 countries during 2011-12. In future, the

The Indian Beverage Association states that not just mango, orange or lime are seen as the preferred choices, but consumers are also willing to experiment with variety and pay a premium for valueadded products. In the present scenario,

At present, aseptic beverage packing solutions are increasingly being used for packaging of fruit juices as such solutions provide long shelf-life with preservation of natural flavour of product without addition of preservatives and additives. Yatindra R Sharma

Managing Director, KHS Machinery Pvt Ltd

Fruit juices

there is a growing category of informed buyers, which is able to distinguish between a fruit-based beverage and a 20 per cent fruit pulp version.

Technological innovations in processing & packaging Taking into account the growth of the fruit juices market in India, there is a need to maintain the quality of the product so as to lure more consumers. This can be done by adopting various measures such as innovating processes for maintaining freshness in fruit juice products. Thus, the quality of processing and packaging always has a major impact on the fruit juices market. Khambatta notes, “The technology used to perform the above two tasks play an important role in maintaining the freshness in fruit juices. These days, due to usage of better machinery in processing and packaging and presence of cold chain infrastructure, the freshness in fruit juices can be maintained to a large extent.” Nowadays, with the benefit of Ultra-High Temperature (UHT) pasteurisation, aseptic packaging techniques and systems, pressed juices can be stored for extended periods with little deterioration in quality. Also, adoption of aseptic beverage packaging technology is growing in popularity as consumers are moving away from carbonated soft drinks towards functional beverages, fresh fruit juices, etc. Yatindra R Sharma, Managing Director, KHS Machinery Pvt Ltd, states, “At present, aseptic beverage packing solutions are increasingly being used for packaging of fruit juices as such solutions provide long shelf-life with preservation of natural flavour of product without addition of preservatives and additives. It gives an opportunity to consumer to have such juices in the nearest natural flavour and taste.” Aseptic filling is recommended for these types of beverages. Basically, two processes for aseptic filling have emerged – dry and wet sterilisation. The most common applications in aseptic technology for beverage filling include wet bottle sterilisation with Peracetic Acid (PAA) or dry bottle sterilisation with hydrogen peroxide. Hence, the companies in the segment are taking all the possible steps for retaining the freshness of fruit juices.

Fruity prospects Although fruit-based juices form a small segment in the vast food and beverage sector, there is considerable scope and promising opportunities as beverage majors are now engaged in building a portfolio of favourite brands. Moreover, the intake of juices is no more seasonal, but is a way of life to maintain good health. India is also positioned with the best advantage to profit from its juice manufacturers, as different variants of fruits are accessible right through the year. In such a scenario, if new technologies are adopted and innovative approach is taken in retaining the freshness of fruit-based products, the market for fruit juices will definitely see a juicy future. Email: avani.jain@network18publishing.com

March 2013 | Modern Food Processing

SPECIAL FOCUS Beverage machine selection

Rakesh Rao

eports about expanding beverages market have evoked interest among many new players to enter the industry with a range of products. However, many of these projects do not go beyond planning stages mainly due to lack of knowledge about the consumer behaviour in the domestic (in some cases regional) marketplace. A case in point is packaged coconut water. While many enthusiasts ventured into the packaged coconut water market since processing and packaging technology is available, there are not many takers for this product. “Awareness about packaged coconut water among the consumers is still low. Consumers still prefer fresh coconut water

Pick the right technology While consumer awareness is one of the critical factors for the success of any new beverage product, selection of right technology plays an important role. Choudhury says, “Beverage processors go to pharmaceutical equipment manufacturers, instead of going to exclusive suppliers of fruit processing machinery. This is because they think since pharma industry follows stringent quality norms, same machines can be used for fruit processing. But such machines fail to give adequate results in beverage industry because the beverage processor ignores the fact that pharmaceutical industry processes chemicals, while beverage is a fruit pulp-based (which is natural) industry. Pharmaceutical machine suppliers do not take into

processing. “Since different beverages have different characteristics, if the processing machine is not matching this requirement, then it will not work. Normally, designing machine for citrus beverage is not a problem, but to build equipment for non-citrus fruit is a challenge. The demand for machines to process non-citrus fruits is more than that of the citrus fruits,” explains Choudhury.

Energy efficiency in demand While there is general awareness about need for energy-efficient processing equipment, in realty there are few processors who have taken active initiatives in this direction. Choudhury says, “Processors do not prefer energy-efficient equipment since their costs are higher than the normally available machinery. But, they fail to understand the pay-back time for energy-efficient

FILLING TECHNOLOGY GAPS WITH THE RIGHT MOVE

Increasingly many companies are venturing into beverage processing as they see huge growth prospects. While many fail due to lack of market knowledge, there are others who pick up wrong machinery for their processing requirements. Hence, one needs to do proper ground work before venturing into beverage processing. since they believe that it offers better nutritive value than the packaged ones. On the contrary, the packaged coconut water offers balanced nutrition,” observes B Choudhury, CEO, Sunray Industries – a supplier of sealing machines to the food and beverage industry – and who has supplied technology to a few packaged coconut facilities.

Since different beverages have different characteristics, if the processing machine is not matching this requirement, then it will not work. Normally, designing machine for citrus beverage is not a problem, but to build equipment for non-citrus fruit is a challenge. B Choudhury

CEO, Sunray Industries

Modern Food Processing | March 2013

consideration the composition of various types of pulps, which require different ways of treatment.” Every fruit has its unique characteristics and composition. Juice needs to be refrigerated so that microbial development does not take place. In case of citrus fruits, such as lemon, oranges, etc, they can stay for longer time without refrigeration. Choudhury observes, “But, juices of noncitrus fruits such as apple, mango, coconut water, etc are prone to microbial attack if they are not refrigerated immediately or processed within the timeframe of each product. Hence, non-citrus fruit juices require special type of (or tailor-made) machine design for processing as well as packaging.” Designing a beverage plant for beverage processing can be tricky, since every machine should meet the manufacturing requirements of the fruits selected for

machinery is short, and in the long-run, such equipment can in fact save money, since they consume less power, and have high rate of production. Hence, there is a need to create awareness about using energy-efficient equipment in the country.” Hygiene also plays a critical role in fruit processing. The hygiene has to be maintained inside as well as outside the machine, and this factor needs to be given due importance while setting up a beverage plant. Choudhury says, “Machinery designers will not understand this critical requirement until and unless they work on food machinery project. Food engineering is different than the normal engineering.” Hence, he believes, there is a need to create awareness to develop equipment based on scientific knowledge about fruit processing. Email: rakesh.rao@network18publishing.com

SPECIAL FOCUS Case Study - Domaine du Tariquet winery

Wine making made easy with synchronised operation

Courtesy: Krones

Domaine du Tariquet winery in the French province of Gascony has come a long way ever since the venture began – a family business. With growing demand and need to fill eight million bottles of wine a year, apart from the Armagnacs, the existing bottling line was no longer able to fully meet the company’s requirements. Ultimately, a Krones line was installed for bottling its wines and Armagnacs. The two main machines, the filler and the labeller, have deliberately been positioned diagonally opposite

Matthias Kreutz

wned by the Grassa family, Domaine du Tariquet is among France’s largest independent wine producer. Tariquet, initially a small château with a farm and seven hectares of vineyards discovered in 1912, was transformed from a successful Armagnac business into a world-class winery in Gascony. The winery started as a family affair. In 1972, Pierre Grassa along with his two children, Maïté and Yves, set up a company and developed a sales operation for the BasArmagnac produced at the château. At that time, they had around 40 hectares of their own vineyards available for this purpose. As a result of some wise and bold decisions on their part, especially Yves Grassa – who was voted the ‘Winemaker of the Year’ in 1982 – Tariquet went on to become the first winery to be selling wines from Gascony in bottles. Today, Armin Grassa and Rémy Grassa, sons of Yves Grassa, are managing Tariquet in the fifth generation, together with their Aunt Maïté. Following a series of acquisitions, the original 40 hectares of vineyards have grown to 900 hectares. 36

Modern Food Processing | March 2013

In all, the winery produces eight million bottles of wine, including 3,00,000 bottles of rosé and 2,50,000 bottles of red wine, plus 1,20,000 bottles of Armagnac.

Freshness concept The wines are clarified using natural bentonite, with which the yeast bonds and sinks to the bottom, whereupon the wine is clarified in a second sedimentation process. The tartrate is then precipitated and removed at - 4ºC in a diatomite filter. The wines are now ready for blending, and are stored in 1,500-hectolitre tanks at - 2-0ºC. According to Armin Grassa, “Our freshness concept means the wines are intended to be drunk within 18 months. After harvesting, they are ready in February of the next year, on the market in March, and then should go to the consumer as quickly as possible.” They are cold-stored at - 2ºC, and bottled the whole year round in response to actual orders, so as to preserve their freshness for as long as possible. “We combine the idea of offering fresh, fruity wines featuring relatively low alcohol content with an affordable price-performance ratio, so that consumers will feel comfortable with opening a second bottle,” he adds. In France, for example, the price for a

bottle of Classic, a mixture of Ugni Blanc, Colombard, Sauvignon and Gros Manseng grapes, is around Euro 4.20. In its homeland, Tariquet already ranks among the best-known wineries, while in Germany its wines are gaining steadily in popularity. At the 2010 Berlin Wine Trophy, the Domaine du Tariquet Chardonnay won a gold medal, while the Tariquet Classic took silver. Something rather special is the dessert wine Tariquet Les Dernières Grives, whose grapes every year have to be defended against the last thrushes, the dernières grives migrating to the south. It is a great wine of almost liqueur-like consistency, with aromas of black truffles, honey and ripe peaches, transposing into fragrant notes of vanilla.

The challenge Eight million bottles of wine a year have to be filled reliably, hygienically and costefficiently. The existing bottling line was more than 20 years old, filled only around 4,500 bottles an hour, and accordingly had to be run in two shifts for 16 hours a day. And it was no longer able to fully meet the company’s stringent requirements for hygiene. The biggest risk, however, was a temporary failure of the line, since Tariquet does not produce for stock,

Case Study - Domaine du Tariquet winery

but in response to orders in a 21-day rhythm. Another consideration was the necessity for certifications, which were no longer possible with the old line. This indicated that it was time for some new investment. Tariquet had already been working with a Krones labeller in the old line, “but at first we were unaware that Krones also made complete lines,” states Armin Grassa. And that is precisely what the family decided on.

New investment Tariquet built a new hall directly next to the small château. A modern, attractive tasting room is separated from the bottling line only by glass panes. The visitors look straight at the two main machines, the filler and the labeller, which have deliberately been positioned diagonally opposite. A showcase line begins with a Krones Modulpal bulk glass sweep-off depalletiser, which lifts off the bottles at right angles to the line and places them on the mass conveyors. After being spaced, they arrive at the rinser/filler/closer monobloc. “That was the first filler from Krones without a front table in this small size,” says a gratified Armin Grassa. “We thought this system was simply brilliant in terms of hygiene. What is more, the filling system of the VKPV-CF also provided an option for pressurised filling, which opens up new scenarios for the future. We likewise attached crucial importance to preevacuation and pre-flushing with targeted nitrogen injection for minimising oxygen pick-up during filling. At the Moduljet rinser upstream, we can, when we are bottling Armagnac, pre-rinse the bottles with Armagnac instead of water. That is an important point, too, with regard to the quality of the product and flexibility of the system,” he adds. A Zalkin screw-capper is directly monobloc-synchronised with the filler. And alternatively a Krones naturalcorker is monobloc-synchronised via a worm. After the bottles leave the monobloc, a Checkmat inspects them for the correct fill level. On the way to the labeller, a capsule applicator and a dryer are interpolated.

The Bonamatic labeller incorporates two wet-glue stations and three pressuresensitive labelling stations for upmarket dress. Armin Grassa opines, “Pressuresensitive labels offer additional scope for marketing, are much better in terms of presentational quality, and are gradually getting more affordable, too.” A built-in camera enables the labels to be oriented, while an integrated Checkmat inspects them for correct placement. After a buffering section, a Krones Variocart machine erects the six-bottle cartons, and a Kosme Acepack packs them with bottles; a Kosme Sealpack then seals the cartons, which are finally palletised by another Modulpal and ultimately wrapped. All the valves in the bottling line are from the EvoGuard range. “We were impressed by Krones’ spectrum of corporate capabilities, enabling us to get all the machines from a single source, and interface with only one company for both the planning work and the servicing in the future,” emphasises Armin Grassa. “The line’s four operators are happy, and quickly got accustomed to their machines. It is important to us that our people take pleasure in their work,” he adds.

Bottling every two months About every two months, Tariquet uses the new line for bottling its own Armagnac but only for the classical 0.7-litre bottle. For a few hours, several thousand bottles are filled and placed in storage, since once inside, the bottled brandy remains stable. The numerous special shapes and gift packages, by contrast, are handled manually. Tariquet has a whole series of different Armagnacs in its portfolio: starting with Le Légendaire and the traditional range like Classique VS or VSOP, white Armagnac, 8-, 12-and 15-year delicacies made 100-per cent from Folle Blanche grapes, all the way through to the barrique brandies, vintage Armagnac and the exquisite Qualité Rare or the l’Armagnac Cabine. Sales are rising by about ten per cent a year, as Armin Grassa proudly reports. Armagnac has potential once again. “We have got 23 years’ worth of distillation in stock: we are investing in the future,” he adds.

Courtesy: Krones

Continuous distillation process in the alambic In contrast to Cognac, Armagnac is distilled only once in a continuous process, meaning it is not rectified like Cognac. For this purpose, Tariquet uses a movable copper still, an alambic Armagnaquais, which is still heated with wood. The wines used for this purpose are produced entirely without sulfurisation, because the sulfur would otherwise be concentrated during distillation. This alambic is run round the clock from mid-November until February of the following year, with an interruption of just one day a week for cleaning. The still’s design ensures that the alcohol never comes into direct contact with the heat; rather, it is cooled by the wine surrounding it. This means it can develop its full diversity of tastes and aromas, creating a brandy with 55 per cent alcohol by volume (abv), which is then stored for up to 25 years in barrels made of French oak and holding between 228 and 400 litre. Once it has matured completely, it is blended in large 150-hectolitre tanks, and after another year it can be bottled. Matthias Kreutz is the Area Sales Manager (Belgium, France & Algeria) at Krones AG, Neutraubling, Germany. Email: matthias.kreutz@krones.com

March 2013 | Modern Food Processing

SPECIAL FOCUS Roundtable

Are colas losing the fizz against fruit-based beverages? With consumers in India getting more and more health-conscious, it has become difficult for cola companies to register a growth rate similar to that of fruit-based beverages. Today, consumers do not mind paying for products that address health issues. In this context, fruit-based beverages have an edge over colas. Prasenjit Chakraborty finds out more about this…

Shekhar Badve Founder Director (Strategy & Marketing), Lokusdesign

Nikhil Sipani CEO, Reliable Packaging

V Gokul Das Managing Director, HRS Process Systems Ltd

Indians are increasingly becoming aware of the health risks due to high consumption of colas. This can be seen with Coca Cola’s latest international campaign revolving around obesity and health risks of colas. The youth (between the age group of 18 and 25) in India, who are the key consumers of these products, have become extremely conscious of their intake of carbonated drinks. This is evident from the fact that the cola segment has not grown in the same proportion like other beverage segments in India. Keeping this in mind, the cola companies have come out with zero- and lowcalorie variants of their products. In fact, they have also started to reduce the size of the variant to a healthier proportion. This exercise has already been initiated by Coca Cola in the US and later, it would be launched around the world. The cola companies need to look at their brand and packaging communication of these small, lowand zero-calorie variants.

Fruit and fruit-based drinks market is registering 20 per cent growth. However, with cola’s flat growth rate, one can clearly make out that the cola segment is losing fizz against fruit-based beverages. With people in India moving towards healthy eating habits, there will be huge scope for fruit-based beverages in the years to come. With technological developments, the fruit-based beverages will offer more varieties in terms of taste, quality etc. Frequent consumption of fizzy drinks lead to diseases such as diabetes, tooth decay, hormonal changes etc. That is why people have become more conscious and started avoiding such drinks. On the other hand, juices provide vital vitamins and increase red blood cells (as told by juice industry). Although too much of everything is bad. Juices also contain same amount of sugar that fizzy drinks contain and may lead to obesity.

Not necessarily losing fizz in direct way, but more importantly, the fruitbased beverages are finding more prominence today in peoples’ lives. Consumers want to have products that offer value for money. They believe that fruit-based beverages are good for health and they do not bother to spend money for such products. Due to innovation on the technological front, consumers are getting new flavours frequently. Hence, market for fruit-based beverages is increasing more than cola or other aerated drinks. But, it will be wrong to assume that the market for cola has drastically dropped. The issue is that cola market is not growing at the same pace at which fruit-based beverage segment is rising. In that sense, it is a change. Globally too, consumers are preferring drinks that address health issues. Today, consumers have varied options. With growing population, this differentiation is not so big.

EDITORIAL TAKE It is a fact that the fruit-based beverages segment is registering higher growth compared to that of colas. This does not mean that the market for colas is shrinking significantly. What is imperative, cola manufacturers should concentrate more on R&D and provide health benefits as well as disseminate the right message to their consumers.

Modern Food Processing | March 2013

FACILITY VISIT HRS Process Systems Ltd

Prasenjit Chakraborty

visit to the HRS Process Systems Ltd’s plant at Koregaon Bhima, Sanaswadi, Pune, offers indepth insights on what it takes to function efficiently in every aspect of manufacturing. The plant manufactures all kinds of heat exchangers (used across industries) available in the world. It is a one-stop shop for products, right from traditional to highly evolved ones. Set up in 2003, the facility is spread over 4 acre, with a 20,000 sq ft fabrication shop. However, growing business was a

HRS Process Systems’ factory shop floor

Ensuring on-time delivery with line production concept

HRS Process Systems Ltd has introduced line production concept at its plant in Pune. The concept provides excellent benefits to HRS as it expedites the fabrication process and helps on-time delivery of projects. It also ensures product quality. Besides, providing meticulous training to its workers on areas such as 5S, value stream mapping, etc, is the hallmark of its success. driving force for the company to add another 20,000 sq ft. This expansion is intended to meet the long-term business goals of the company. In order to provide more efficient services to the food processing industry, HRS has come out with innovative products. The facility is designed for fabrication of heat exchangers –

corrugated tube, shell and tube, plate – and heat exchanger-based systems for food, fruit processing and other process industries. “With the newly expanded facility, we can now cater to a wide range of industries and offer enhanced products in terms of volumes and sizes,” says V Gokul Das, Managing Director, HRS Process Systems Ltd.

Workers fitting the PHE

Modern Food Processing | March 2013

Productivity enhancement The production team at HRS strives for continual improvement in the manufacturing process of the varied range of equipment and systems. “Having implemented the pilot production cell to implement a line production format, we have been able to accelerate the fabrication process and improve on-time delivery of projects,” says Das. The line manufacturing is a wellestablished concept in assembly shops, typically for automotive or high volume production processes. However, for customised equipment fabrication, it requires a good study and implementation to be effective. In the pilot cell, all activities for heat exchanger manufacturing are undertaken in one place, in a sequential manner, and a space-wise layout is made. “We also follow 5S and value stream mapping for the shop floor processes. Due to these Productivity Enhancement

HRS Process Systems Ltd

Processes (PEPs), the major functions on shop floor have been streamlined for a smooth product and process flow,” says Das. The company has almost doubled the area of the production shop. This additional space has given it the capacity to cater to the growth plans in coming years. At the same time, its team is geared up to face the challenges and focus on continual improvement in this additional shop floor area. Maintaining the PEPs such as 5S and strengthening the planning process with better tools are effective for enhancing agility in people as well as processes. In order to facilitate production, daily production plan is made the previous evening to enable the supervising team and workmen to start work immediately the next morning. This ensures proper material planning; reduces wastage of space, power, cost & time; ensures reduced cycle times, and eventually facilitates timely dispatches. HRS is ISO 9001:2008 certified along with The American Society of Mechanical Engineers (ASME ‘U’), The National Board of Boiler & Pressure Vessel Inspectors (NBBI), Heat Transfer Research, Inc (HTRI) and National Small Industries Corporation (NSIC)-Credit Rating and Information Services of India Ltd (CRISIL) SE1B certifications.

Safety measures adopted for workers

Key innovations For HRS, R&D is top-most priority for its business plans as it offers a competitive edge. The focus on research facilitates the company to come out with innovative products. For example, ECOFLUX corrugated tube heat exchanger has corrugated tubes that enhance the efficiency of the heat exchangers, which not only help to have a uniform thermal processing but also ensure that there is very low fouling of heat exchanger surface. Hygienic piston pump is another innovative product used to pump solids and dices without breaking them. “It can handle soft products such as leaves, strawberry and high-end fruit dices or double or triple strength pulp, purees etc. In India, we are working on fruit pulp can filling station and value-added product processing,” says Das. It also launched HRS ParaDice, a value-added solution for processing fruit and vegetable dices without any kind of breakage. “The solution ensures aseptic processing and longer shelf-life of the food product without adding any preservatives and retains the organic properties such as taste, colour, smell, structure as well as the nutritional properties,” he claims.

Manpower training and safety For all employees, HRS provides productand market-based training. Besides, it also gives in-house training on induction, design software etc. “Our team is trained in 5S and value stream mapping. Other areas include changing mindset for success, purchase management and material quality testing methods. They are also updated on latest amendments in labour laws. We give periodical inputs to the workmen under the Workers Development Programme on areas such as safety at workplace, first aid, and other measures to improve their work environment, and create awareness on safety, health & environmental issues,” says Das. HRS pays utmost attention to safety aspects of its employees. It provides necessary safety gears such as shoes, helmets, eye masks, etc as required for specific operations. “Since most of the work

About 40 per cent of our business is from repeat orders from our customers and this is growing. We offer customers our expertise and valueadded service for evaluating their existing systems and perform a costbenefit analysis, which will enhance productivity and save cost. V Gokul Das

Managing Director

is dependent on power, we have installed best of electrical panels and accessories, which have in-built safety trip in case of any leakage. Our facility is installed with firefighting equipment and workmen are trained to use the same,” claims Das.

Marketing strategies According to Das, HRS brand value lies in providing customised solutions, which offer technological edge to its customers with excellent service back-up. “We ensure that all units available in the market function to the satisfaction of our customers; to that end, we leave no stone unturned,” he claims. HRS strongly believes that the key to gaining customer confidence is in supplying equipment that performs to their expectations and beyond. “About 40 per cent of our business is from repeat orders from our customers and this is growing. We offer customers our expertise and value-added service for evaluating their existing systems and perform a cost-benefit analysis, which will enhance productivity and save cost,” says Das. On the prospects for food processing industry in the coming years, Das says, “We are a country with vast agricultural land. There needs to be a good integration of various advanced agricultural inputs to develop products for industrial processing. The requirement for better and efficient technology for processing will be a growing need.” Photo: Joshua Navalkar Email: prasenjit.chakraborty@network18publishing.com

March 2013 | Modern Food Processing

INSIGHT & OUTLOOK

HEALTH FOODS BABY FOODS Pushing for healthy gains......................................................................................................................46 NUTRACEUTICALS Booster dose to health...........................................................................................................................48 Shushmul Maheshwari, CEO, RNCOS E-Services Pvt Ltd HEALTH FOODS Giving an Indian edge...........................................................................................................................52 ORGANIC FOODS Natural, the new game changer!............................................................................................................54 ROUNDTABLE Can health and convenience go hand-in-hand in QSR segment?.......................... .............................56

March 2013 | Modern Food Processing

INSIGHT & OUTLOOK Baby foods

Mahua Roy

n this market, you can only guess what taste your direct consumer prefers. You cannot even advertise in mainstream media. You have to invest more in food safety than production. Thus, being a

competitive player in the ` 1,500-crore child nutrition market is definitely not a child’s play. Nonetheless, there are opportunities galore in this segment. “Consider this. On an average, there are around 25-27 million births a year in India. Even if the top 10-20 per cent of this is taken into account, that would mean a market opportunity for 2.5-5 million children a year,” says Saloni Nangia, President, Technopak Advisors. In India, Nestle commands an 85 per cent share in the baby food

Pushing for healthy gains

Photo: Mexy Xavier; Assisted by Joshua Navalkar and Nachiket Gujar; Model: Janav Rahul Parmar; Product Courtesy: Early Learning Centre, DLF Brands

Changing a traditional habit is perhaps the toughest challenge for a marketer. In a country so obsessed about fresh food and nutrition, can companies be largely optimistic about the baby food segment in India?

Modern Food Processing | March 2013

market. Its acquisition of Pfizer’s infant nutrition business last year has put the spotlight on a category that holds promise in a country where nutritional needs of young children is rapidly gaining ground. This market is growing at 10-15 per cent a year. The only other brand that enjoys some equity and recall here is Farex, now owned by Danone. There are also a few other products, such as Mead Johnson’s Enfamil, Abbott Nutrition’s Similac and Amul’s Amulspray.

Buying behaviour changing Presence of this category in the Indian market has been tricky traditionally. “Mothers in India tend to feed their children with what they prepare at home. The practice of feeding children with baby food is not common here,” adds Nangia. Growth in baby food category is expected to be driven by Indian women’s increasing reliance on packaged baby food in the forecast period. “As more women take on fulltime jobs and as purchasing power increases, mothers will supplement home-cooked meals for their babies with packaged baby food. The communication from brands directed towards mothers needs to be strong,” says Nangia. Weaning products are thus garnering a huge marketshare among urban cities. Even rural areas are seeing some amount of penetration in this category. “Breast-feeding results in a predominance of bifidobacteria in the colon. BENEO’s OraftiSynergy1 (oligofructose-enriched inulin) is the ingredient of choice for those manufacturers who would like to offer alternatives to mothers who need to rely on infant formulae. The supplementation of an infant formula with OraftiSynergy1 has been shown to help increase bifidobacteria, resulting in a flora composition that resembled that of breast-fed babies.

Baby foods

OraftiSynergy1 was also shown to be safe and well-tolerated by the babies as well as supporting adequate growth,” explains Koen Van Praet, Managing Director, BENEO Asia-Pacific Pte Ltd. Such innovations help target consumers looking for functionality coupled with safety and convenience.

Functionality: A key differentiator Weaning foods are gaining importance due to fast-changing lifestyles. “The primary reason for the seemingly high penetration of this category of foods is the ‘no compromise’ attitude when it comes to choosing food for babies,” says Nangia. Differentiation in terms of flavour options has been the traditional platform. Nestle presents variety of flavours in its wheat-based Cerelac and rice-based Nestum brands or fortified powdered milk Lactogen. Companies are also segmenting specialised products on the basis of age. Lactogen and Nan from Nestle, or Mama’s Best from Abbott Nutrition are targeted at newborns as a substitute for breast milk, while Cerelac and Farex are supplements for children of six months and above. Cerelac has deeper segmentation for infants right up to three-year-olds. However, the baby foods category in the country is not as evolved as it is abroad. There are a plethora of brands available in other countries, unlike in India, where there are few market operators. Howe ver, going for ward, functionality will prove to be a prime differentiator when it comes to choosing baby foods. Ingredient manufacturers are

Within the child/ tween nutrition, mental per formance and improved immunity are two of the key benefits both global and local food manufacturers are looking for when selecting food ingredients. Koen Van Praet

MD, BENEO Asia-Pacific Pte Ltd

working together with food processing companies to introduce a larger and more intricate range of baby foods. “Factors that are important for manufacturers include quality and safety, as well as the availability of studies that demonstrate the use, tolerance and benefits of the proposed ingredients. In addition, the ingredients need to be in line with the national regulatory requirements,” adds Van Praet. Global launches in this category include milk-based and organic products fortified with essential ingredients such as key omega oils, DHA and iron, which aid the overall development of the baby. While infant formulae dominate this category of baby foods, new & upcoming products include yoghurts, malted beverages, special cereals, soft chews, etc. Yoghurt brands YoBaby and YoKids by Stonyfield Farm successfully pioneered prebiotic yoghurt category for babies. Closer home, we have seen the launches of malted beverages, which are variants of established flagship brands, eg, Cadbury’s Bournvita Li’l Champs and GSK’s Junior Horlicks, among others, aiming to target toddlers. Also, a crucial ingredient for foetal and infant brain cell growth & function is phosphatidyl serine (PS), which is naturally found in breast milk. Lipogen Ltd provided this nutrient from soy lecithin for use in infant formulae. Other important fortifications include multi-vitamins and calcium. “Within the child/tween nutrition, mental performance and improved immunity are two of the key benefits both global and local food manufacturers are looking for when selecting food ingredients. One of our products, Palatinose, has the potential to offer sustained release of glucose, making it an appropriate choice. In addition, ingredients such as inulin and oligofructose help promote digestive health, thus enabling proper nutrient absorption,” explains Van Praet. Other areas where companies are seeing opportunities are dental health, weight management and bone health.

Making baby food affordable to the rural consumer, without compromising on its quality, poses a big challenge. The tried and tested solution to this is introduction of the product in smaller price points. Anand Halve

Co-founder, Chlorophyll

Managing the pricing In this highly important category, pricing remains a dampener. A 350-g pack of Cerelac, for instance, costs anywhere between ` 139-150, depending on the variant, whereas a 350-g pack of Lactogen starts from ` 200, while Nan costs as much as ` 340-345 for a 450-g pack. Another brand, ie a one-kg tin of Amulspray milk powder is priced at ` 270, while a half-kg pack has ` 130135 price tag. “These products are expensive and thus buyers are mostly restricted to the upper middle class. The full potential of the baby food market in India could be exploited only when price points begin to fall. In China, for instance, the infant nutrition market is worth ` 31,000 crore, constituting nearly 20 per cent of the ` 1,56,000-crore global infant nutrition market,” says Anand Halve, Co-founder, Chlorophyll, a Mumbai-based brand and communications consultancy. Tier III and rural markets are where these products are needed. Managing the pricing thus becomes crucial to realise the full potential of this market. “Making baby food affordable to the rural consumer, without compromising on its quality, poses a big challenge. The tried and tested solution to this is introduction of the product in smaller price points. The added advantage of this strategy is, offering the product to the rural consumer for trials. Refillable/ reusable packaging of baby foods is also a wonderful strategy,” adds Halve. Email: mahua.roy@network18publishing.com

March 2013 | Modern Food Processing

INSIGHT & OUTLOOK Nutraceuticals

Today, nutraceuticals have become the buzzword for health-conscious people. The concept, which is comparatively naive for Indian masses, is gradually gaining wide acceptance due to increasing awareness about preventive cure and rising affordability of such health boosting products. Shushmul Maheshwari

utraceuticals are products that are either extracted through natural sources or manufactured synthetically to complement the regular diet and help prevent diseases. The significance of health-based products can be judged by the fact that more than 40 per cent deaths in developing nations are due to nutritionrelated disorders, according to the World Health Organization. This gives an impetus to the importance of nutraceutical products that are gaining popularity for imparting health benefits to people and also treating various diseases.

Categorisation of nutraceuticals The market for nutraceuticals comprises three segments namely functional Market segmentation of key categories, (%), 2012

25%

60% 15%

Functional foods Functional beverages Dietary supplements Source: RNCOS

Modern Food Processing | March 2013

foods, functional beverages and dietary supplements. Functional foods provide specific psychological benefits and reduce the risk of chronic diseases. Nutrition fortified foods, probiotic foods such as yoghurt, protein powder, etc, are common functional foods. Functional beverages are liquids that apart from quenching thirst have ample source of replenishing minerals. These beverages provide energy, prevent diseases and promote healthy lifestyle. The biggest category of nutraceuticals – dietary supplements – consists of nutrient rich foods that add ample nutrition levels in a balanced diet. Key products in this segment include vitamin and mineral supplements, amino acids, antioxidants, herbal and non-herbal extracts. Nutraceutical products aim at complementing regular diet, keeping the body and mind fit, and also imparting additional immunity to the body to fight against various diseases. The Indian nutraceuticals market, which is largely driven by the changing lifestyles of consumers and enhanced knowledge about nutritional supplements, is growing at a healthy cumulative annual growth rate of around 15 per cent and currently valued at $ 1,725 million. Driven by strong growth sentiments and significant developments, RNCOS anticipates that the market should touch $ 3,470 million by 2017. Among the three segments, the functional foods will be the fastest growing category followed by dietary supplements. However, dietary supplements, especially herbal and dietetic supplements, are likely

to offer the greatest market potential for nutraceutical manufacturers, driven by growing demand from increasing consumer base. Dietary supplements make up the biggest and most penetrated overthe-counter (OTC) segment in India. Currently, dietary supplements bag the maximum share of the market pie owing to better penetration and consumer awareness. Functional foods and beverages are gaining pace as the demand in these segments is rising. There is a huge opportunity for market players to explore the latent nutraceuticals market to supplement India’s healthcare ambitions. With changing face of regulations in the nutraceuticals market, and more importantly, government support in pushing nutraceuticals to improve overall health conditions of citizens, this industry shall post momentous growth in the times to come.

What drives the market? India has become the powerhouse for nutraceuticals as the developed nations such as Japan and the US are already on the verge of matured penetration. With a huge population base, rising incomes & health-consciousness, among other factors, India is becoming a major market for nutritional companies. Indian health system is undergoing a dynamic transition phase. Ever-increasing healthcare costs too have escalated people’s attention towards preventive healthcare rather than curative ones. The media has played a significant role in spreading awareness

Nutraceuticals

MENDING LOOPHOLES While there is uproar about the gaining pace of nutraceuticals in the country, it has grim sides too. Both, industry players and the government need to rub shoulders to make Indian nutraceuticals industry achieve significant milestones in terms of quality, consumer acceptance, and of course, off-shore trade. Some of the measures that market players can take include:  Establishment of competent assessment centres to keep a check on the quality of ingredients procured  Adopting proper labelling standards to raise the confidence of common masses towards health benefits offered by these products  Effective marketing campaigns  Collaboration with renowned players to foster advancements in quality, technology, and of course, reliability factor Regulatory authorities need to strengthen their governance in order to mitigate deceitful elements through:  Establishment of effective check points at various stages from ingredients procurement to marketing  Standardisation in terms of nutraceutical components and labelling is inevitable to make Indian products match international standards  Strict norms and penalties imposed on those flouting quality standards about health boosting qualities of nutraceuticals. A one-stop solution for all health problems, nutraceutical products are occupying prime space in consumers’ minds. Positive push from both, demand and supply sides, has led to burgeoning growth of the industry. Increasing trend towards preventive therapies and alternative medication, rising spending on preventive healthcare, strong marketing efforts by companies are some of the propellers of nutraceutical industry. Besides, rising 50

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health-consciousness, growth in wellness centres and retail chains dedicated towards health are giving a big push to the infant market, which is mere one per cent of the huge global nutraceuticals market. To unfold the huge potential of the market, domestic players and MNCs are ramping up with fortified foods, ayurvedic nutraceuticals, consumer education programmes, etc. To help improve the health prospects of common man, the Indian Government is funding vitamin fortification initiatives. Enormous numbers of diabetes cases are a cause of concern for the government and health authorities. Furthermore, with rising instances of obesity, cardiovascular diseases, the need to adopt nutraceuticals at a wide scale is must. The Indian working men and women are more aware of the health benefits of nutritive products, which has led to increasing penetration of nutraceuticals; and moreover, easy accessibility and affordability has raised the demand for nutraceuticals. Physicians and health practitioners have played a major role in spreading awareness about nutraceuticals. Pharmaceutical and FMCG companies compete fiercely to grab the lucrative marketshare. Mutual collaborations, partnerships, R&D activities are on heights to tap the latent opportunity in the fast emerging nutraceuticals market. Broadly, the dietary supplements such as vitamin and mineral supplements are catered by pharmaceutical companies, while functional food and beverages are brought to the market by FMCG companies.

Inadequate regulatory framework The nutraceuticals industry is yet to match international standards as there is lack of proper checks and measures on the regulatory aspects. In 2006, the Government of India passed Food Safety and Standards (FSS) Act to combine and restructure the loads of regulations covering nutraceuticals, foods and dietary supplements. To further streamline regulations, the Indian Government issued

The Food Safety and Standards Rules, 2011. The Food Safety and Standards Authority of India (FSSAI) has also issued regulations with respect to licensing and registration of food business, packing and labelling, food products standards and additives, etc. It is unfortunate that entrepreneurs looking forward to set up nutraceuticals business in India are still faced with many hurdles due to lack of clarity of specific regulations with respect to registration of nutraceutical products, permitted ingredients, additives, etc. Although some progress has been made by regulatory authorities to smoothen the pace for market players and consumers, concrete changes still need to be done in implementation, amendment of antiquated norms and above all ample governance.

The road ahead One of the booming markets for nutraceuticals, India offers immense potential for growth of these health boosting products. With rising health and wellness concerns among the young generation, the future prospects for nutraceuticals seem robust. With the major nutraceutical markets such as Japan and the US reaching maturity, manufacturers are looking at India with interest. There is a definite transition in the Indian health system. What was until now based on sick care, has begun to move towards preventive care due to rising costs. With most factors in favour, the Indian nutraceuticals market is bound to boom and bring smiles to the face of millions. Shushmul Maheshwari is the Chief Executive of RNCOS E-Services Pvt Ltd, a market research & information analysis company with global presence. He has spent more than 15 years working in the senior management teams of both, Indian and multinational companies. He has gained expertise in research & analysis field and actively participated in various national and international conferences & discussions organised by business & trade-related associations. Email: shushmul@rncos.com

INSIGHT & OUTLOOK Health foods

heart health, digestion and energy are the dominant health and wellness platforms on which several companies have launched products to address consumer needs and garner marketshare,” says Rajiv Subramanian, Principal – Consumer & Retail, Tata Strategic Management Group.

Shifting gears in India When multinational giants first came to India, their initial product offerings were the standard fare. Coca-Cola and PepsiCo sold their traditional soda; Heinz banked on its popular tomato ketchup; and General Mills promoted its wheat flour brand - Pillsbury. Now, cut to the 2010s, as Indian consumers are increasingly demanding healthy variants, these companies are tweaking their brands and strategies to suit that platform. In 2011, Coca-Cola launched Minute Maid 100 per cent juice range. Pepsi is positioning itself as a health beverage company, while its Frito Lay division launched baked snacks. Pillsbury atta now comes in a whole grain version, which highlights the benefits of fibre, iron and other nutrients.

Healthy snacking The past few years have seen a slew of new launches in the health and wellness segment. But market reports indicate a

GIVING AN INDIAN EDGE Taste is the real hero when it comes to food. Health is a bankable attribute only when supplemented with great taste. Today, the focus is on uniting health and taste; more specifically, Indian ethnic taste. So how successful have companies been in the process of Indianising the concept of health foods? Mahua Roy

uilt-free indulgence is the key word here, and not simply health. Consumers are looking at healthier variants of foods traditionally considered unhealthy, without compromising on the taste factor and also demanding value for money. Now, that is too much mathematics for a food processing company – having to juggle among so many parameters. But nonetheless, we have retail shelves stocked with sugar-free cakes, healthy chocolates, and roasted snacks. Of course, this category has seen initial hiccups, but that has only helped in gauging consumer perception. The health foods category is all set to see a new wave of innovation in India. The estimates of a study by Tata Strategic Management Group (TSMG) are far optimistic. It says that the health and wellness food market in India will grow to ` 36,000 crore by 2015 through increased penetration of existing products and introduction of new products. “And, if there are improvements in technology, product development and government-mandated fortification, the market size could further increase to ` 55,000 crore by 2015. The report finds that general health, weight control, child growth, 52

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low market penetration of this category. Experts pinpoint the reason for this unexpected outcome to be low emphasis on the taste factor. “In general, consumer preference is driving development of an ever-increasing range of natural and ‘clean label’ products. However, consumers also want the food they eat to be indulgent, delicious and, if possible, novel & experiential. Flavour technology can play a key role in achieving this balance,” says K Ganapathy, Marketing Manager – India, Kemin Food Technologies Inc. The food processing industry is now going through a process of revamp in the form of relaunches and rebrandings. Several categories have, thus, emerged banking on the popularity of the health segment. One of them being snacking. “The health snacks market is young and the category is yet to evolve. Positioning and pricing will play a key role in the growth of this category. Awareness of quality and exposure to different tastes are other key factors. We have a young demographic profile. Healthy and fun snacks are themes that Indian youth relate to very well,” says Subramanian. It is interesting to note that the underlying message behind these marketing strategies portrays the emphasis on ‘taste’.

Health foods

Britannia, with its Nutrichoice brand, has redefined the concept of health foods effectively. “Combining health with taste is what we have always emphasised. And the key to this is using the right blend of functional ingredients. Unlike the existing product, which just takes away the bad – fried – and substitutes it with baked, we are doing value-addition and giving the consumer more with multigrain,” says Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Ltd. But there have been hiccups for some players in this category. Parle’s Monaco Smart Chips, non-fried chips was withdrawn in August 2011. Saffola Zest, a baked snack from Marico, was withdrawn in April 2010 on account of poor response.

Coming up next: Soya revolution in India The probiotics market saw great action in the past few years. Nestle launched

probiotic dahi while Amul offered a range of probiotic lassis and ice creams. Mother Dairy launched a probiotic curd, b-Activ and Danone-Yakult offered probiotic drinks. Next up is the soya revolution as per market experts. When it comes to soya penetration, 64 per cent of all households in India indicate they use soya products, placing India among the top five countries in soya penetration, according to Health Focus International. Household usage of soya has increased 64 per cent since 2003. Soya is a high-quality protein that delivers essential amino acids in the right ratios to meet the protein. It offers satiety benefits, which is of importance in order to address the growing concerns around obesity. “Soya foods are emerging as a popular concept and there is supporting science showing that proteins, especially high-quality proteins like soya, are more satiating than carbohydrates and fats. A variety of foods can be supplemented with

soya protein; some areas of interest would be breakfast and snack foods that are important to help keep you full until the next meal,” explains Mark B Cope, Nutrition Research Scientist, Solae LLC. Taking this innovation further, frozen soya-based products made from Canadian soyabeans by the Malaysian brand Everbest are being introduced in India by Sunshine. “With its range of soya products, the company is looking to provide a protein-rich replacement for meat. These products are rich in protein and without any preservatives. Its range called mock meat is textured soya protein, which imitates the aesthetic qualities of meat such as texture, flavour and appearance. Our products are available in 18 different varieties, which tastes like pomfret fish, spiced duck, prawns, chicken meat, lamb etc, though it is 100 per cent vegetarian,” says Pinky Harwani, Founder, Sunshine. Email: mahua.roy@network18publishing.com

March 2013 | Modern Food Processing

INSIGHT & OUTLOOK Organic foods

NATURAL, THE NEW GAME CHANGER! An area dedicated just for organic foods is the latest trend in retail. Not just that, there has been an emergence of standalone retail chains dealing exclusively in healthy organic foods. Is India witnessing the second wave of green revolution? Mahua Roy

agrrys India Ltd and Weikfield Foods recently announced the expansion of the product portfolio of their organic foods range. The Indian organic food market has now transformed into a full-fledged industry having high growth potential. Owing to the shift of consumer behaviour and spending patterns, the industry is exhibiting a strong growth inclination over the past few years. Considering all these factors, the organic food market in India is estimated to grow at a CAGR of around 15 per cent during 2011-2013, as per market research firm RNCOS.

Organic market opening up Over the years, the wellness industry has grown significantly. Health and wellness quotient remains on top of the list of priorities of many consumers worldwide. “Various factors have been responsible for continuous growth in the health and wellness market for the past few years such as rising obesity levels, increasing diabetes

The organic packaged and fresh food market is growing strong and penetrating into smaller cities as well. The buying pattern suggests that people irrespective of their age or sex, are buying organic food products. Mohit Khattar

MD, Godrej Nature’s Basket

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outbreak, lifestyle changes etc. Indian women in cities, who are key decisionmakers in choosing what the household consumes, are looking and actively seeking healthy food options,” says Mohit Khattar, Managing Director, Godrej Nature’s Basket, one of the prime players in organic retail. Food companies are realising this and customising product launches to suit the wellness demands of consumers. This is the prime reason why in 2011, natural food items attracted maximum number of sales in the global health food market. The growing popularity of organic foods is expected to drive changes in the marketshare holding pattern in the years to come. “The organic market is still at a

nascent stage. But with each passing day, it is gaining popularity and becoming an integral part of urban living. Currently, the industry should aim at being more accessible with affordable pricing. If the demand for organic food increases further, the government will gradually provide more subsidies and incentives to farmers to produce it,” says Seema Jindal-Jajodia, Founder, Nourish Organic Foods. India’s organic exports almost trebled in value for the fiscal year 2011-12 from the previous year, as per reports from ASSOCHAM. India exported almost 1,15,000 MT of organic products in 2011-12. The key challenge however lies in promotion. Lack of awareness about organic foods still makes it an urban phenomenon. “The Indian consumer segment has reached a point where information and awareness drives them to purchase products. A direct interaction with consumers is becoming a core, which makes them feel closer to the product and also gives them a better understanding. As a result, various brands are taking steps to get the information correctly to consumers,” adds Khattar. As a result, the supply of packaged and fresh organic food is increasing. “Organic foods imply that the produce is grown without the use of harmful chemicals, additives, pesticides and other substances; and is full of natural goodness of fruits and vegetables. There are many requirements that need to be fulfilled before food, or other products can be pronounced as ‘100

The organic market is still at a nascent stage. But with each passing day, it is gaining popularity and becoming an integral part of urban living. Currently, the industry should aim at being more accessible with affordable pricing. Seema Jindal-Jajodia

Founder, Nourish Organic Foods

Organic foods

FACTS & FIGURES    

` 839 crore: Organic food exports from India, in 2011 5,70,000: Number of organic farmers in India ` 100 crore: Size of Indian organic food market 235: Number of organic food exporters from India Source: Ministry of Commerce, GoI

per cent organic’. For example, to be labelled genuinely organic, a piece of land where produce is grown should be fallow for a number of years,” adds Vishakha Doshi, Marketing Director, Organic Haus. Thus, the credibility and awareness about organic foods is increasing rapidly.

Just an urban phenomenon? With health becoming a priority, has MRP really taken a backseat when buying organic packaged food products? For instance, a popular rice variant is available at ` 40 per kg while the organic rice of the same variety costs ` 60 per kg. Similarly, tur dal is available at ` 90 per kg while its organic version costs ` 140 per kg. Such high prices of organic foods not only affect the demand but are also the biggest impediment to sales. This has restricted the demand of organic products to families with higher disposable income living in the bigger cities of India. But market watchers expect this to change. “The organic packaged and fresh food market is growing strong and penetrating into smaller cities as well. The buying pattern suggests that people irrespective of their age or sex, are buying organic food products. But just for starters, people buy smaller quantities first and then move on to larger quantities looking at the effect of these products,” remarks Khattar. All major hypermarket and supermarket retail chains, including Spencer’s, Fabindia, HyperCity, Godrej Nature’s Basket and Nilgiri, have a dedicated shelf for organic food. “Initially, retailers were sceptical about movement of stock, since organic foods are significantly more expensive than conventional foods. That is partly due to higher processing costs, since they choose to eschew chemical additives, as well as higher packaging costs, to ensure a reasonably long shelf-life,” adds Jajodia.

Organic farming With a steady annual growth of 40 per cent on rising population, higher disposable incomes and rising health-consciousness, India’s organic farming industry is all set to reach ` 10,000 crore, according to ASSOCHAM. According to available government data, currently India has about 4.5 million hectare area under certified organic farms and the number is growing fast. The states doing well in organic farming are Madhya Pradesh, Maharashtra and Orissa. North East and Rajasthan are heavily promoting organic farming. This can only spell further success of packaged and fresh organic food business in India. Health will definitely be calling the shots for the growth of this industry. Email: mahua.roy@network18publishing.com

March 2013 | Modern Food Processing

INSIGHT & OUTLOOK Roundtable

Can health and convenience go hand-in-hand in QSR segment? Consumers expect their favourite Quick Service Restaurants (QSRs) to offer a healthy assortment of the menu, and that must be tasty as well. In this competitive indulgent marketplace, can a health platform really act as a differentiator? Mahua Roy finds out...

Rahul Kumar CEO and Principal Owner, Red Mango India

Subroto Mukherjee Chief Operating Officer, BURGS

Rajneesh Krishna Sr Professor â&#x20AC;&#x201C; Consumer Behaviour, MICA

Todayâ&#x20AC;&#x2122;s consumers are more knowledgeable about nutrition and prefer to lead healthier lifestyles instead of just dieting. QSR format is more convenient for the customers who are on the move and have less time because of their work formats. The trend is radically changing the way people eat in India. Globalisation has promoted the concept of healthy eating. India is blessed with the largest youth population. We fit in by providing a healthy option in the food and beverage section to the youth. Our focus is to drive our brand to the various tier II and tier III cities in the nation. There is a major void in that segment with many international players from other industry segments as well. What differentiates our QSR is that our products are freshly made. We believe in providing a healthy alternative meal to our consumers at our stores.We are optimistic of its success in the QSR platform.

The paradox is that Indian consumers tend to want healthier, fat-free, sodium-free, sugar-free treats, but rarely end up buying them. In evolved markets such as Mumbai and Delhi, the health proposition may work, but I am not sure if this would be applicable in tier II and tier III cities, where QSR food is still considered an indulgence.The QSR industry thus faces a peculiar challenge. It could either risk losing customers by not offering healthy menu choices, or it will have to invest time and money in offering healthy menu choices that may or may not draw many customers. A smart option would be to incorporate an assortment of healthy foods and beverages in the menu offering. Salads, health drinks and healthy whole wheat bread range are the options we are planning to provide our customers. However, operating completely on a health food platform may not be a profitable proposition in the Indian QSR industry.

An interesting trend noted in the food industry is the inclusion of new buzzwords. The QSR industry is an evident example. Use of words such as wholesome, natural, fresh and local is swiftly replacing previously popular phrases such as low calorie, low fat and low carb. More traditional health claims on the menu usually tend to get an adverse reaction from customers because they associate healthy claims such as low fat, etc with less taste. Indians have a deep seeded concept of equating fresh food to safe, healthy and wholesome, and thus this positioning and communication is helping the QSR industry hugely. Another strategy working well for the QSR industry is the option of letting the customers customise their menu choices. This, to a certain extent, puts the customers in charge of how healthy their meal is. Keeping a ready assortment of healthful ingredients can create a positive effect on consumer psyche.

EDITORIAL TAKE QSRs are positioned in the indulgent category traditionally. Convenience and on-the-go consumption have been the trademark of this marketplace. However, in the recent times, the health-conscious consumer is expecting more. The trick lies in making available an assortment of healthy options and ingredients in the otherwise indulgent menu offering.

Modern Food Processing | March 2013

AUTOMATION TRENDS Automated weighing systems

Enhancing visibility and accuracy in food production Photo: Nikhil Patel; Location courtesy: Balaji Wafers Pvt Ltd’s plant near Rajkot (Gujarat)

One of the important aspects in any food processing activity is use of correct amount of raw materials while processing, besides ensuring that there are no variations in weight during product packaging. In such a scenario, automated weighing systems can help to increase the efficiency and productivity at the food processing facility to a large extent. have become a necessity. For instance, earlier, we had been packing only 40-50 packets per day, but now the figure has risen to around 40-50 lakh packets per day. Thus, the processing has increased manifold. In such a scenario, automated weighing systems are not only needed at the time of packaging, but also necessary for consistent product development as well as tracking ingredient use during the processing.”

Automation on the rise

Avani Jain

ime is money – a philosophy that drives today’s industries including the food processing to implement solutions that proactively promote factory floor efficiency and productivity, as downtime eats into revenue growth. By utilising equipment and technology that can evolve with and anticipate operational needs, the companies can enhance productivity. Chandubhai Virani, Managing Director, Balaji Wafers Pvt Ltd, says, “In present times, the production capacity of any food processing facility has increased drastically, and at any given point of time, the companies are dealing with tonnes of raw materials and final products. Thus, manufacturers can achieve the precision required in food processing operations, particularly ingredient mixing in batching and blending applications, by integrating intelligent, sophisticated weighing technology with plant equipment. Further, the new automated weighing systems ensure that there is no discrepancy when it comes to product packaging.” Earlier, food processing companies would go for manual weighing systems as the production was limited. He adds, “But, with the emergence of new technologies and increased demand, the capacities have doubled. Hence, automated weighing systems 58

Modern Food Processing | March 2013

Electronic weighing systems, consisting of weight sensors and indicators, are designed to facilitate automation in food processing facilities. With advanced integration capabilities, automated electronic scale systems interface with plant devices and communicate with Programmable Logic Controllers (PLCs), PCs, and other vital operating systems to provide an automated weighing solution. System automation effectively decreases dependence on manual monitoring, manipulation, and operation, thus, minimising human error. While automated weighing processes provide manufacturers with greater control and visibility over the entire manufacturing enterprise, these also provide benefits beyond measurement accuracy. By applying this technology to complex blending and batching applications, users can experience improved quality control, increased inventory management, and reduced labour costs.

Achieving accuracy in batch applications During batch processing at any food processing facility, the proper mix of ingredients is required. Food processing applications require precise ingredient usage to ensure the desired product quality within each batch developed. Further, food processing depends heavily on batch consistency to maintain the taste, texture, colour and nutritional value of food products. Thus, improper estimation of the volume of ingredients in a recipe can affect the quality, effectiveness and consistency of the final product. In the long run, this could be costly. However, using automated weighing system to carefully analyse each ingredient ensures precise measurements and, in some cases, improves batch recipe quality, consistency and repeatability.

Automated weighing systems

Â For ingredient measurement in food processing applications, using weight sensors and indicators together can automate these applications for improved accuracy and product consistency. Once the measurement parameters have been entered into the indicator, which usually consists of weight ingredients and timed events, the automated weighing systems can be configured to recall recipes, automatically measured according to the specified weight values or percentages. These automated scale systems can accommodate rapid product switchover, controlling multiple weighing requirements in a single application while delivering highquality results. For additional automation, indicators can be configured to track product usage, keeping a running total for inventory purposes, thus maximising process efficiency and reducing inaccuracies due to human error. Indicators can also improve filling operations by preventing common measuring miscalculations, such as freefall error.

Scope indication The opportunity areas for automation equipment in the food processing sector are plenty. There are several unexplored segments where automation can be used. Thus, if the Indian food processing industry has to achieve the projected growth and become globally competitive, it becomes imperative for the companies to use automated equipment such as weighing systems that help in achieving accuracy and avoiding human touch while processing and packaging. By utilising innovative automated weighing technology, weighing inaccuracies and human errors can be minimised and uptime can be maximised, allowing operators to reduce the processing time with improved productivity and profitability. Virani concludes, â&#x20AC;&#x153;In present times, when the regulations pertaining to food quality and packaging have become stringent, and people have become extremely health-conscious, employing manual weighing systems during mass

The usage of automated weighing systems has increased manifold. These weighing systems increase the speed of the production and even minute variations from the desired weight are captured by the weighing sensors. Chandubhai Virani

Managing Director, Balaji Wafers Pvt Ltd

production at any food processing facility is not a good option. Thus, the usage of automated weighing systems has increased manifold. These weighing systems increase the speed of the production and even minute variations from the desired weight are captured by the weighing sensors. This ensures accuracy in packaging. Taking into account these factors, the demand for more complex and advanced automated weighing systems will only increase in future.â&#x20AC;? Email: avani.jain@network18publishing.com

March 2013 | Modern Food Processing

ENERGY MANAGEMENT Electrochemical activation technology

Electrochemical Activation (ECA) is considered to be a breakthrough cleaning technology that brings cost and sustainability benefits to beverage bottlers. While it has the potential to eliminate the usage of hazardous chemicals, it can also reduce energy requirement for cleaning purposes drastically.

Rakesh Rao

ndustries such as food & beverages, which have to adhere to high levels of hygiene standards, have to rely on Clean-In-Place (CIP) process – which can effectively clean the interior surfaces of pipes, vessels, process equipment, filters and associated fittings, without disassembly. In beverage bottling and canning plants, CIP is used to clean various product lines such as syrup and water lines for a variety of reasons including flavour carry-over prevention and microbial control. In CIP, elevated temperature and chemical detergents are often employed to enhance cleaning effectiveness. “In CIP processing, using various chemicals may lead to formation of residues that would have to be removed with more chemicals. Hence, chemical usage increases automatically. Moreover, all chemicals form by-products that may have carcinogenic effect. Also, these residues, which are environmentally unsafe, cannot be released since it can pollute groundwater

and soil. Hence, they have to be neutralised before disposing of into the sewerage system,” says Dr C Balan, Managing Director, Envirolyte Aquasolutions India. In order to offer safer cleaning solution, many food & beverage manufacturers are looking to adopt technology, such as ECA, which can produce disinfectants on-site for reducing the consumption of energy and water. Dr Balan says, “In ECA technology, we produce an absolutely harmless (even in higher concentration) solution, which do not require any further residue removing process after usage. Because there is no residue or by-product formation when using ECA, it can be easily disposed of into environment. As per Environmental Protection Agency (EPA), the ECA solutions are considered safe and effective to use in CIP. ECA solution is 100 per cent biodegradable,” opines Dr Balan, who is now jointly working with Moscow Science and Research Institute to apply ECA technology in various fields. In ECA technology, water is mixed with salt, then it is passed into brine

WHAT IS ECA? ECA solutions are created by mixing readily available food grade salt with water, thereafter passing the brine solution through the patented reactors that form the core of the ECA device. Once inside the reactor, the brine is activated by way of an electrical charge and two distinct solutions are produced:  Anolyte, which is used as a disinfectant  Catholyte, which is used as a detergent ECA technology has secured FDA and EU approval for use as an advanced disinfectant in the food and beverage processing industry. HOCl is generated under highly specific electrochemical conditions using a combination of water, salt (NaCl) and electricity. HOCI is effective at eliminating all pathogens and food spoilage microbes including spores. Courtesy: Radical Waters

Modern Food Processing | March 2013

solution through patented reactors to produce an on-site detergent and sanitiser for beverage plants to use in CIP processes.

Saving energy and time According to an official of the Research Institute for Water and Waste Water Technology, VLB Berlin, “Today, beverage industry uses a vast array of disinfecting methods, each geared towards specific fields of application and formulated to meet many different requirements. As a general, and perhaps, somewhat simplified rule, disinfection media can be categorised based on their effectiveness and on the way they are produced. One of these is chlorine that is generated by a chemical process called electrolysis. Such chlorine is comparable to ozone and chlorine dioxide. In the overall scheme of disinfectant media, it belongs to the group of chemicals that can be generated in a plant, on-site.” ECA is a method of generating ‘free chlorine’ (Cl2/HOCl /OCl–) as an active disinfecting agent in so-called ‘anolytes’, whose use is already well-established, especially in the non-alcoholic beverage industry. ECA generates anolytes as active substances in disinfecting. “On-site production of ECA solutions eliminates expensive chemical purchasing, dangerous chemical handling, trained chemical use and safe environmental disposal requirements. From a health and safety point of view, all hazardous chemicals are removed and the risk to staff is dramatically reduced as they are now only handling food grade salt,” observes Edmond O’Reilly, CEO, Trustwater Group – one of the world’s leading manufacturers of alternative cleaning and disinfection technologies.

Electrochemical activation technology

In India, hygienic systems and processes are not well adopted in many industrial sectors including food & beverages. Considering all the benefits offered by ECA, the technology has a bright future in a country such as India. Dr C Balan

Managing Director, Envirolyte Aquasolutions India

In case of sanitation by chemicals, it has been found that many microorganisms develop a tolerance or resistance to conventional chemicals as a result of continuous exposure. However, ECA water exhibits a unique mechanism of biocidal action, which is distinct from that of chemicals, and hence microorganisms cannot build up a tolerance to this process. At the same time, ECA technology requires lesser power compared to other cleaning systems. “ECA halves the cost of CIP, with the added benefits of shorter CIP times; complete biofilm removal; increased productivity uptime of 70 per cent, and decreased energy use of up to 60 per cent. Typical payback (for ECA technology) is less than twelve months,” opines O’Reilly. Adds Dr Balan, “Compared to cleaning using chemicals, ECA technology is economical since one requires low-cost input raw materials that are easily available. Using ECA system, one can produce on-site disinfectant on demand. It consumes less power and requires minimal maintenance.”

ECA halves the cost of CIP, with the added benefits of shorter CIP times; complete biofilm removal; increased productivity uptime of 70 per cent, and decreased energy use of up to 60 per cent. Typical payback (for ECA technology) is less than twelve months. Edmond O’Reilly

CEO, Trustwater Group

Modern Food Processing | March 2013

BENEFITS OF ECA  Average CIP times may be reduced by up to 70 per cent due to the shorter contact time that is required for effective cleaning and disinfecting relative to the equivalent strengths of conventional chemicals  Unlike conventional cleaning and disinfection practices, ECA solutions are applied at ambient temperatures with substantial energy savings  Water savings of up to 60 per cent may be achieved due to shorter cleaning and disinfection cycles as well as the ability to reclaim CIP solutions for subsequent reuse  The ECA solutions can be reclaimed and reused several times before being discarded to drain without adversely affecting the downstream effluent environment  The ECA products have been shown to substantially extend the shelf-life of fresh produce (including meat, fish and value-added products) and can be integrated as an ingredient in sauces/condiments  ECA does not affect the taste, colour and appearance of the food products Courtesy: Radical Waters

Growing utility

India, get ready for ECA

According to an official of the Research Institute for Water and Waste Water Technology, VLB Berlin, “In recent years, the application of ECA compared to chlorine dioxide has increased for disinfection purposes, especially in the nonalcoholic beverage industry in Germany and Europe. In the brewing industry, chlorine dioxide or organic acids (peracetic acid) dominate. Final goal of ECA application in the non-alcoholic beverage industry is the replacement of hot disinfection to save energy. In this regard, Coca Cola is active and there exists a general decision from the headquarters in Atlanta.” Speaking on the trends with regard to application of ECA in beverage processing, O’Reilly says, “Continuous filler disinfection and 3-step pungent flavour changeover are considered game changers that were not thought possible until ECA was introduced. ECA solutions to date have been proven to be effective across a broad range of soft drink beverage processing and bottling operations. Recently, Trustwater has won an award for ‘pungent flavour changeover’ application, which reduces the changeover from 2 hours down to 20 minutes. Likewise, it has been proven to be effective in brewery bottling operations as well as a number of other areas outside of CIP.”

India is a highly populated country, where food consumption is higher and at the same time awareness about food safety and latest CIP technique is low. Experts believe that since ECA is a lowenergy consumption process, it can have wide scope of applications. Dr Balan says, “In India, hygienic systems and processes are not well adopted in many industrial sectors including food & beverages. Considering all the benefits offered by ECA, the technology has a bright future in a country such as India.” ECA as cold disinfectant could be a possible alternative compared to classical disinfectants or hot water and steam disinfection respectively. Considering the potential of the Indian market, many companies are planning to introduce their ECA technologies to the Indian customers. O’Reilly observes, “Right now, we do not offer ECA technology in India for food & beverages industry. However, it is a market that is considered key to our sales marketing strategy plan for 20132014. It is our intention to work through well-established integrator partners that focus specifically on the food & beverage industry as this has worked successfully for us in other territories internationally.” Email: rakesh.rao@network18publishing.com

Regulatory framework for health food POLICIES & REGULATIONS

Prasenjit Chakraborty

t is often asked whether the present regulatory framework is enough to safeguard the interest of health food industry in India. In fact, the regulatory framework is being built for health foods and it is going to take some time before the Food Safety and Standards Authority of India (FSSAI) notifies the regulations regarding Foods for Special Dietary Uses, which will include functional foods, nutraceuticals, foods for special medical conditions, and infant foods, among others. “Right now, the regulations are fairly open and there is little control over such foods, and the claims made thereof as long as there is enough scientific evidence to back the claims. Also, the kind of ingredients that could be used although not clearly

used are safe and may permit them case by case. They have already published an advisory regarding the product approval process, which is uploaded on the website of FSSAI, and much of the earlier confusion is resolved,” says Dr Pai. There will be two types of food groups, which will be classified; one which contains common ingredients and additives used in everyday foods and should not have any difficulty in clearing them. The second group will consist of ingredients that are not used in foods or additives that are not permitted in India. “Such foods will require additional scrutiny or even sending them for opinion of scientific panels and committees before granting the approval. For each approval, the FSSAI will be charging ` 25,000, which probably will not cause problems for bigger companies but may hurt

of foods has been consumed for this purpose for centuries,” says Dr Suresh Itapu, CEO, Nutritech Consulting Services Pvt Ltd.

Quantifying benefits There are a number of ayurvedic formulations, which could be considered as foods and drugs, therefore adding to the confusion. There should be a clear demarcation between health foods and drugs. There are a number of gaps in implementation and regulation of standards. Today’s information technology provides several opportunities for the food marketers to promote foods as health foods based on trivial, nonscientific claims. “Current regulations are not sufficient for managing these unscientific and unethical claims from going to public. There should be

SAFEGUARDING the INTERESTS of INDUSTRY and CONSUMERS At present, the health food sector neither comes under food nor pharmaceutical industries, and hence faces a problem over the domain of regulation. There has to be a clear demarcation between health foods and drugs. Besides, the government should come out with proper regulations to control unethical promotion of health foods.

specified, industry uses such herbs and botanicals such as gingko biloba, ginseng, etc. There are many ingredients used that are described as ayurvedic such as ashwagandha, mulethi, etc,” says Dr J S Pai, Executive Director, Protein Foods & Nutrition Development Association of India (PFNDAI).

Can regulations protect health food industry? In fact, the FSSAI has decided to regulate health foods by asking manufacturers of products, which do not have standards or specifications, namely the proprietary foods, to obtain the product approval from FSSAI. “The authority will try to verify whether all ingredients and additives

smaller ones. Soon FSSAI will notify the regulations for these foods, so some uncertainty will go away and possibly also the charges that are being levied at present,” points out Dr Pai. Health food/nutraceutical industry is one of the fastest growing sectors in the food processing industry in India as well as globally. “Currently, health food sector neither comes under food nor pharmaceutical industries. This creates confusion over domain of the regulation. FSSAI is actively involved in bringing regulations for nutraceuticals and functional foods, which is a timeconsuming task. In India, we have vast amount of traditional wisdom on role of food in disease management and number

appropriate regulations and procedures to support proper health claims and control wrong or unethical promotion of health foods. Also, the existing infrastructure is not enough as far as testing of health foods and development of testing methods are concerned,” points out Dr Itapu. What compounds the problem is dearth of qualified manpower. “There are not many qualified personnel to keep a check on quality and labelling aspects of processed foods, in general, and health foods, in particular. Current regulatory framework is not equipped enough for analysing the safety and efficacy aspects of health foods and their claims. It is essential for regulatory systems to be in

March 2013 | Modern Food Processing

Regulatory framework for health food

place to prevent unethical claims being put on foods via effective monitoring and appropriate enforcement,” he points out.

What government should do? We may have to wait and see as to what kind of regulations regarding the Foods for Special Dietary Uses will be finally notified. “It is expected that some of the provisions in the Food Safety and Standards Act 2006 including the functional foods, nutraceuticals, etc, will be permitted. Some ingredients used in ayurveda may be permitted in foods for the health benefits. There are forms such as tablets, capsules, powders, etc, which will also be permitted. Thus, some of these products will be at the boundary level of food and medicine, and need to be adequately screened for safety,” notes Dr Pai. Industry will not face any problem with the regulations as long as these are clear. When the products are developed and are entering the market, the industry does not want any ambiguity about the process of approval. “Sometimes the products are not approved before marketing, and at times a company is pulled up for improper marketing. Although industry may try to stretch the benefits and safety of products a bit, having clear rules spelled out right in the beginning avoids a lot of efforts and costs that may be incurred in marketing, withdrawing products from the market and even changing the marketing line. Even the investment in this will depend on how clear the regulations are,” points out Dr Pai. Government has started charging fees for approval, which is not good sign for small players. When someone has a

Since there are some products that may overlap or lie on the boundaries of foods and drugs, there will be some confusion about who will regulate the product unless the regulations are clear and there is consensus between Drug Controller and FSSAI. Dr J S Pai

Executive Director, PFNDAI

Modern Food Processing | March 2013

large portfolio of products and if these are proprietary foods, then getting them approved will be expensive. Even changing formulations will cost the manufacturer the fees. “Since there are some products that may overlap or lie on the boundaries of foods and drugs, there will be some confusion about who will regulate the product unless the regulations are clear and there is consensus between Drug Controller and FSSAI. With new research in health science, the opportunities in health foods are increasing tremendously. Prevention will certainly be better than cure from consumer point of view; so they will want to see food products that would reduce the risk of heart disease, cancer, agerelated problems, diabetes, etc, which cost enormously to cure. Government should take steps in bringing these regulations soon and without much confusion,” points out Dr Pai.

Government can play the role of guide by setting up standards and providing guidelines for manufacturers to make science-based health claims. Taking proactive steps Dr Itapu strongly believes that the government should take proactive steps in streamlining the health food regulations in India. “Cost of healthcare management is enormous and growing at an alarming speed in India. It has been estimated that the country spends more than one lakh crore rupees on healthcare management annually. During the last decade, the incidence of lifestyle- and diet-related degenerative diseases such as diabetes, heart disease, obesity, cancer, etc, have been growing at a high rate,” he adds. It has been undoubtedly proved over centuries that foods can play a significant role in preventing, managing diet-related degenerative diseases. In this scenario, health foods can play a major role in improving the health status of the population, if consumers

There are not many qualified personnel to keep a check on quality and labelling aspects of processed foods, in general, and health foods, in particular. Current regulatory framework is not equipped enough for analysing the safety and efficacy aspects of health foods and their claims. Dr Suresh Itapu

CEO, Nutritech Consulting Services Pvt Ltd

select appropriate foods. Government can play the role of guide by setting up standards and providing guidelines for manufacturers to make science-based health claims. Also, government may consider reducing taxes on health foods and increase taxes on unhealthy foods, thus contributing towards improving the health of the population. The regulators should give priority and provide support to pre-market approval rather than postmarket reaction to a health claim on health foods. “Regulators should involve various concerned departments in the government, academic institutions and concerned citizens in the society in activities that promote nutritional awareness among consumers. Creating infrastructure to implement the regulations is also a crucial step that the government needs to take, for example setting up testing laboratories and providing training to personnel,” points out Dr Itapu. Government, with the help of experts, should work out what is good for the consumer and convey to the industry the needs of the consumers, so that the industry makes the right type of health-oriented foods. There should be stringent rules as far as health claims are concerned. Strict implementation of new regulations may be a burden to the industry, but government needs to take necessary steps to encourage the industry to adhere to the regulations. It is an uphill task for both the industry and the government, but in the long run, it will be beneficial both to the industry and consumer. Email: prasenjit.chakraborty@network18publishing.com

STRATEGY Tapping rural market

Mahua Roy

few months ago, Dabur reported an interesting spurt in orders for its Real range of packaged juices in variants as unusual as plum, peach and apricot from remote towns in north east India. The consumption pattern in rural India is changing rapidly. Marketers paying attention to this trend will benefit hugely. As mirrored in the urban areas, the proposition of health foods is poised to create a whole new set of product categories with promising outlook in rural areas. “The expanding market indicates that consumers are inclined to

accept these products since this industry, like any other, is surely market-driven. It is a simple logic of demand and supply. Health-consciousness has largely been an urban phenomenon, but we are now seeing this trend emerge even in the hinterland,” says Praveen Jaipuriar, Marketing Head Foods, Dabur India. Data shows that the demand for cream biscuits has gone up in rural market. Also, the sale of instant noodles is growing nearly twice as fast in the rural market compared to the urban ones. Overall, the milk, food and drinks category in rural India saw volumes grow 41 per cent in 2011. Over the last two years, HUL has trebled its direct reach to rural areas by

A healthy marketplace for packaged foods! According to a report by AC Nielsen, rural purchasing power has grown faster than that in the urban areas in the last six quarters. With changing lifestyles, can the health food phenomenon replicate success in the rural areas too?

Modern Food Processing | March 2013

adding one million stores across India. PepsiCo India has increased its sales force; sharpened its go-to-market strategy; invested in its supply chain and coolers; and increased capacities for rural markets. This defines the fact that changing lifestyles can open up the rural markets to a basket of products positioned as premium. “With almost 69 per cent of India’s population living in rural areas, they present a significant market opportunity. Even a mere 2 per cent of villages, if selected correctly, can generate a 20 per cent jump in sales growth for companies,” says Rajneesh Krishna, Sr Professor – Consumer Behaviour & Rural Marketing, Mudra Institute of Communication, Ahmedabad (MICA).

Rural lifestyles changing Several factors have driven an increase in the rural disposable incomes. “The rural consumers are driving volumes and consumption due to their growing aspirations towards a better lifestyle. Increase in literacy and disposable income are also reasons for their increasing consumption of packaged foods,” adds Jaipuriar. Today, rural India has higher purchasing power than what was the case a few years ago, and even education levels are improving. Exposure to brands has increased significantly as the youth goes to towns or metros for higher education or jobs. Due to a rise in incomes, around 350 million people living in rural India will soon enter the middle-class segment. This figure will shoot up to 500 million by 2018. This represents a huge opportunity area for food & beverage processing companies. The middle class will drive consumption of foods positioned on the health platform, as is seen in the urban regions. Around 22 per cent of packaged foods consumption was contributed by rural sales, states a report by AC Nielsen. “With income levels increasing, consumers are rapidly shifting upward in a given category, ie, from basic to valueadded, and from value-added to premium products,” explains Rajiv Subramanian, Principal – Consumer & Retail, Tata Strategic Management Group.

Tapping rural market

The rural consumers are driving volumes and consumption due to their growing aspirations towards a better lifestyle. Increase in literacy and disposable income are also reasons for their increasing consumption of packaged foods. Praveen Jaipuriar

Marketing Head - Foods, Dabur India

Ever-growing market AC Nielsen projects the Indian rural market to grow more than tenfold to become a $ 100-billion opportunity for retail spending by 2025. Four key areas of consumption – premiumisation, commoditisation, indulgence and brand acceptance – will help drive sales across rural India in the coming years. The rural market is currently worth approximately $ 9 billion in consumer spending in the FMCG space annually. Interestingly, the study findings show that food categories will be driving the bulk of the additional $ 91 billion into the marketplace by 2025. The change is evident as in the past three years, 400 towns with a population of one lakh to one million added over 250 stores, each selling FMCG goods. Gaining a foothold in rural markets involves complete different business dynamics. “The rural consumer exhibits certain behavioural characteristics, which are unique to rural settings. The marketer needs to recognise these through proper prior research. Re-engineering products to suit the rural needs is a way out to address the challenge of acceptability,” says Subramanian.

Earlier, brands used to reserve 70 per cent of their budgets for the urban market and 30 per cent for the rural markets. This has now turned into 45 per cent reservation for rural marketing spend. Rajneesh Krishna

Sr Professor – Consumer Behaviour & Rural Marketing, MICA

A serious marketplace It is critical to the success of health foods category that the FMCG manufacturers and retailers focus on the unique needs of the rural Indian consumer’s shopping basket. The consumers are becoming more aware now and demand value for money spent on purchasing. While small-sized packages are vital for entry into the market, as the purchasing power increases, rural consumers are increasingly buying larger packs at a lower cost per serving. Retailers, catering to these changing needs by offering a portfolio of products that provide a value proposition, will be poised for growth. The requirement of the rural population is significantly different from that of the urban areas, owing to varied demographic, social, economic and psychological environments. Thus, the market offerings have to be suitably modified to meet the exact requirements of the rural consumers. “Purchases in rural India are meant for consumption by the entire family as opposed to individual preferences. In this scenario, it is essential that products are developed such that they are fit for general purpose of all the members. On the whole, purchase decisions are influenced by deeply-rooted social and cultural norms. The joint family system is still common, and reference groups have a major impact on buying behaviour,” says Krishna. Thoughtful consideration to all these factors is essential to make a mark on the rural audience. “Recent analysis has shown that branded offerings in categories, which are traditionally part of the Indian basket, have got faster traction from consumers. However, it is important to note that the rural consumer, just like any other, does not compromise on product quality and taste,” adds Subramanian. The proposition of mere convenience is now passé. When coupled with the health proposition, the food category can expect higher growth. This has been proven to be a success in traditional foods such as set curd

The rural consumer exhibits cer tain behavioural characteristics, which are unique to rural settings. The marketer needs to recognise these through proper prior research. Rajiv Subramanian

Principal – Consumer & Retail, Tata Strategic Management Group

category, which has seen tremendous growth in rural areas too. Cut-throat competition in urban areas has compelled many companies to look for new and unexploited markets. Rural India has emerged as an answer. Besides, improvement in infrastructure seems to have lowered the entry barriers for many companies. Also, rural India is insulated against global economic downturns, which adds to its attractiveness. Health is no longer a premium proposition and this has been made possible by the incessant marketing efforts of food companies. “Earlier, brands used to reserve 70 per cent of their budgets for the urban market and 30 per cent for the rural markets. This has now turned into 45 per cent reservation for rural marketing spend. Brands have begun to realise that the urban market is stagnating, and at the same time, the cost of acquisition per customer in rural areas is low. This makes a big difference,” says Krishna.

Distribution challenges However, distribution still remains a challenge, as rural infrastructure still has not reached an optimum level. Growth of the food category heavily depends on supply chain efficiency, and certain health food categories bank on cold chain infrastructure. “Growth of many categories has been severely constrained by this limitation in the Indian market landscape. These include categories such as butter, cheese, ice cream and chilled or frozen ready meals, which need to be stored in regulated temperature till consumption,” adds Subramanian. Email: mahua.roy@network18publishing.com

March 2013 | Modern Food Processing

TIPS & TRICKS Water management

Practical tips to manage wastewater in brewery Breweries use litres of water to make beer. With stringent pollution norms in place, brewers have to take steps to reduce their environmental footprint. Reducing water usage and recycling wastewater can be effective ways to achieve this objective. However, thorough understanding of the brewing processes and wastewater treatment technologies is imperative for optimum results.

ven in the most efficient breweries, the ratio of gallons or litres of water to actual beer produced is about 4-5:1. In breweries that are not as efficient in conserving the amount of water used, the ratio can be as high as 6-8:1 or even higher. In some breweries, the water is recycled or reused in some way but in most breweries, the water simply goes down the drain â&#x20AC;&#x201C; often without any kind of pre-treatment. Following guidelines can be helpful for breweries to bring down their water consumption and put in place systems to treat and reuse wastewater.

By simply allowing the wastewater time to sit before going down the drain, much of the solids such as spent grain, yeast, trub, brewery soil can settle out and not contribute to the Biochemical Oxygen Demand (BOD) and Chemical Oxygen Demand (COD) load going down the drain. Even if the brewery is using a septic system, one should neither overload the organisms with too much soil nor starve them out. A balance needs to be achieved to keep the septic system operating efficiently. In larger breweries, these same types of organisms can actually work for the brewery and can save money in utilities.

Most small breweries, however, really do not need to get sophisticated equipment to pre-treat their wastewater, unless they want to save money on wastewater surcharges or be environment-friendly. Brewers can adopt low-cost methods such as pH controllers, 68

Modern Food Processing | March 2013

filter bags/filter cartridge and coagulation/ flocculation chemicals to treat wastewater to comply with government regulations.

A pH controller typically adds either sodium hydroxide or sulfuric acid to raise or lower the pH to the 5-9 range. The advantage of a pH controller is that they can be installed in line, so the chemical is added to the water as it is moving through a pipe before it goes to a holding tank or down the drain. Getting the pH neutralised is the single-most important step that brewers can take up to get their wastewater under compliance with regulations.

Using a filter bag will get the gross soil out of the wastewater either before it goes to a holding tank or down the drain. The advantage of this type of system is that it is affordable, easy to maintain, and does not take up a lot of space in the brewery. Filter cartridges are also affordable but can plug easily if the soil blinds the filter. If the cartridge method is used, it is best to do a series of them rather than relying on one cartridge to do all of the work. While filter bags and cartridges are not intended to greatly lower the Total Suspended Solids (TSS), they can remove a lot of the contaminants that contribute to BOD and COD.

Wa s t e w a t e r chemicals such as aluminium sulfate (also known as alum) and polymers are often used to help either precipitate or float solids. Alum helps float fatty acids by allowing them to attach to the alum, so they can be skimmed

off. Polymers have varying molecular chain lengths that attach to solids and either float or sink to the bottom so they can be skimmed, drained, filtered, or centrifuged.

For many reasons, some breweries use centrifugal separating technology systems as a forward-looking solution for wastewater treatment. The technology has many advantages: decanters and separators operate continuously, are extremely efficient for clarification and separation, and require minimum energy and personnel. Treatment installations for the entire wastewater system can operate in extremely restricted spaces and require the minimum of upfront costs.

Brewery wastewater mainly consists of two streams: residual substances from production. Yeast, fermentable sugar or kieselguhr, for example, can be recycled as valuable substances into the production process once solid and liquid components have been separated. This reduces costs and boosts the yield. The second main stream of brewery wastewater comes from the cleaning of fermentation and storage tanks as well as vat and bottle rinsing. Decanters have proved to be extremely efficient for removing these residues and cleaning agents, thereby making a specific contribution to environmental protection and to reducing disposal costs.

Reference: ď Ż Birko ď Ż GEA Westfalia Separator Group Email: rakesh.rao@network18publishing.com

PROJECTS

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Food park

Grain-processing unit

Milk processing

Government of Karnataka

RCL Retail

Parag Milk Foods Pvt Ltd

Project type New facility Project news Government of Karnataka is planning to set up food park at Ittangihala, Bijapur in Karnataka. Project location Ittangihala, Bijapur Project cost Around ` 10-30 crore Implementation stage Planning

Project type New facility Project news The company proposes to procure bulk quantity of raw pulses from farmers and agents to clean, grade and process as per the variety of pulses, gram in ready-topack form. Project location Tiruvallur, Tamil Nadu Project cost ` 47.3 million Implementation stage Planning

Project type New facility Project news Parag Milk Foods Pvt Ltd is planning to set up a dairy unit with a capacity of processing about five lakh litre of milk a day in West Bengal. Project location West Bengal Project cost Not known Implementation stage Planning

Contact details: Government of Karnataka Department of Industries and Commerce, 1st Floor, Vikasa Soudha, Ambedkar Veedhi, Bengaluru 560001, Karnataka Tel: 09448775784 Email: gurunath_sk@yahoo.co.in ---------------------------------------Food park

Ministry of Food Processing Industries, GoI Project type New facility Project news The Central Government has taken up a $ 98-million (` 4 billion) project for building 30 mega food parks in India along with a proper supply chain for each of them. Project location India Project cost ` 4 billion Implementation stage Ongoing Contact details: Ministry of Food Processing Industries Panchsheel Bhavan August Kranti Marg New Delhi 110 049 Tel: 011-26494032, Fax: 011-26492176

Contact details: RCL Retail No 84/85, Walltax Road 1st Floor, Chennai 600003 Tel: 044-31905002, Fax: 044-25345275 Email: rclretail@gmail.com ---------------------------------------Meat processing

Vizag Foods Project type New facility Project news Vizag Foods is planning to set up fresh and frozen buffalo meat processing unit at Visakhapatnam. Project location Visakhapatnam, Andhra Pradesh Project cost Not known Implementation stage Planning Contact details Vizag Foods 1st Floor, VUDA Building Opposite TTD, Kalyanmandapam Sector-3 MVP Colony, Visakhapatnam - 17 Andhra Pradesh Tel: 0891-2522468 Email: vizagfood@gmail.com

Contact details : Parag Milk Foods Pvt Ltd 81-A, Mittal Court, Nariman Point Mumbai Tel: 022-22844761, Fax: 022-43005580 Email: vps.malik@gowardhanindia.com ---------------------------------------Milk processing

ITC Ltd Project type New facility Project news ITC Ltd has commenced the construction work on a milk processing plant in Munger, Bihar. The facility will have a capacity to process 2,00,000 litre of milk per day and produce 10 tonne of ghee etc. Project location Munger, Bihar Project cost ` 1.5 billion Implementation stage Work in progress Contact details: ITC Ltd Virginia House, 37 J L Nehru Road Kolkata 700 071, West Bengal Tel: 033-22889371, Fax: 033-22882252 Email: webmaster@itc.in

Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 â&#x20AC;˘ Fax: 022 28013817 â&#x20AC;˘ Email: parmeet.d@tendersinfo.com

Modern Food Processing | March 2013

TENDERS

Latest Popular Tenders brought to you by www.tendersinfo.com Freezing chamber Org : Universidad De Los Lagos TRN : 14636061 Desc : Acquisition of freezing chamber for food processing plant BOD : March 11, 2013 Loc : Chile BT : ICB _______________________________________________

Hot drinks vending machines Org : Provincie Groningen TRN : 14372287 Desc : Supply of hot drinks vending machines BOD : March 11, 2013 Loc : The Netherlands BT : ICB _______________________________________________

DCS machinery milk analyser Org

: Dakshina Kannada Co-operative Milk Producers Union Ltd TRN : 14766741 Desc : Supply of DCS machinery milk analyser BOD : March 11, 2013 Loc : Mangalore, Karnataka BT : Domestic _______________________________________________

Peda-ball making machine

machine, milk pouch vending machine, milk silo, refrigeration equipment and puf insulation BOD : March 14, 2013 Loc : Bengaluru, Karnataka BT : Domestic _______________________________________________

Tricycle with glycol deep freezer Org : Mother Dairy TRN : 14787393 Desc : Supply of tricycle with glycol deep freezer, 110 ltr cap for ice cream sales BOD : March 14, 2013 Loc : Bangalore, Karnataka BT : Domestic _______________________________________________

Freezing and storage of fishery products Org : Mauritanian Portal Development TRN : 14489221 Desc : Construction and equipment for two processing plants, freezing and storage of fishery products in Nouakchott and Nouadhibou BOD : March 14, 2013 Loc : Mauritania BT : ICB _______________________________________________

Pilot scale unit for RTE food

: Karnataka Co-operative Milk Producers Federation Ltd TRN : 14789837 Desc : Supply and installation of peda-ball making machine in Mymul, Mysore BOD : March 12, 2013 Loc : Bengaluru, Karnataka BT : Domestic _______________________________________________

Org : Indian Institute of Technology, Kharagpur TRN : 14731798 Desc : Design, supply, installation, testing & commissioning of a pilot scale unit (100 kg/day) on turnkey project basis for production of ready-to-eat (RTE) therapeutic food BOD : March 15, 2013 Loc : Kharagpur, West Bengal BT : Domestic _______________________________________________

Dairy equipment

Ice cream plant

Org : Mother Dairy TRN : 14787554 Desc : Providing goods and services – conversion of cold store to deep freeze, FM bottle filling machine, sterilisers for FM bottle filling machine (1,900 BPB each), CBMM 3,000 kg/hr, multi-purpose vat, paneer soaking tank, metal detector, nitrogen flushing

Org : Bihar State Milk Co-operative Federation Ltd TRN : 14522707 Desc : Design, construction, execution of 20,000 LPD ice cream plant BOD : March 15, 2013 Loc : Patna, Bihar BT : Domestic

Org

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email: parmeet.d@tendersinfo.com

March 2013 | Modern Food Processing

EVENT LIST

NATIONAL HYDERABAD Andhra Pradesh, May 31- June 3, 2013 India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details Network18 Media & Investments Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@network18publishing.com

Nutra India Summit 2013

For details contact: India Trade Promotion Organization Pragati Bhawan, Pragati Maidan New Delhi Tel: 011-23378802, Fax: 011-23371492 Email: ppy@itpo-online.com

An exclusive event for nutraceuticals, functional foods, dietary supplements and ingredients; March 13-16, 2013; at Vivanta by Taj-President, Mumbai For details contact: MM Activ, 240, Kaliandas Udyog Bhavan, Babasaheb Woralikar Marg Near Century Bazaar, Mumbai 400 025 Tel: 022-24385007/9 Fax: 022-24379882 Email: enquiry@nutraindiasummit.in

Vashi Railway Station, Vashi Navi Mumbai Tel: 022-27812619 Fax: 022-27812578 Email: info@packplus.in

Food & Technology Expo Trade show to gain an insight into global trends in food & beverage processing and allied technologies; July 26-28, 2013; at Pragati Maidan, New Delhi For details contact: NNS Events & Exhibitions Pvt Ltd Meri Delhi House, 25/10, East Punjabi Bagh New Delhi Tel: 011-46867500, Fax: 011-46867521 Email: nnsevents@nnsevents.com

Food Technology Show

AAHAR 2013

Tradeshow, to be held along with PackPlus South, will provide a one-stop shop for food & drink technology, quality assurance, packaging, retail solutions, food safety and laboratory equipment; July 05-08, 2013; at Hyderabad International Trade Exposition Centre, Hyderabad

One of the comprehensive tradeshows with emphasis on upcoming trends in the food & beverage industry as well as hospitality sector; March 14-18, 2013; at Pragati Maidan, New Delhi

For details contact: Print Packaging.Com Pvt Ltd F 101, Tower No. 7, First Floor International Infotech Park

Food Tech India – Kolkata Premier exhibition dedicated to the food processing, bakery and food service industry; August 16-18, 2013; at Milan Mela Complex, Kolkata For details contact: N K Kapur & Company Pvt Ltd C -151 A, Mayapuri Industrial Area, Phase 2, New Delhi Tel: 011-28117927, Fax: 011-28117930 Email: jack_july2001@yahoo.com

INTERNATIONAL Global Natural Food & Machinery Industry Exhibition Tradeshow dedicated to latest technologies in natural food processing as well as packaging and kitchen equipment; March 28-31, 2013; at Changwon Exhibition Convention Center, Changwon, Korea For details contact: Messe Korea Inc. No 43, Apec-ro, Haeundea-gu Busan, Korea Tel: +(82)-(51)-7407707 Fax: +82-51-7407708 Email: messe7707@naver.com

IFFA 2013

Guangzhou International Coffee Equipment & Supplies Fair

The leading international trade fair for processing, packaging and sales in the meat industry; May 04-09, 2013; at Frankfurt am Main, Germany

Specialised exhibition cum tradeshow for the coffee processing & retail industry; June 27–29, 2013; at China Import & Export Fair Pazhou Complex, Guangzhou, China

For details contact: Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt a. M. Germany Tel: +49 69 75 75 0 Fax: +49 69 75 75 - 60 06 Email: iffa@messefrankfurt.com

For details contact: Guangzhou Huazhan Exhibition Planning Company Ltd Suite H, 9th Floor, Jinsui Tower, No. 900 Guangzhou Avenue Mid, Guangdong, China Tel: +(86)-(20)-38866965 Fax: +(86)-(20)-22223568 Email: hosfair@hosfair.com

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

Modern Food Processing | March 2013

Nutra INDIA Summit 2013 EVENT PREVIEW

Cashing in on the global wellness trend An industrial tradeshow, a power-packed CEO summit, an engaging seminar & conference, and an awards ceremony – all these sum up the 8th Nutra INDIA Summit, 2013. To be held at Taj Vivanta and World Trade Centre, Mumbai, from March 13-16, 2013, this event promises to be a holistic offering to the health foods industry.

NuFFooDS tradeshow

Mahua Roy

n expected participation from 20 countries, more than 80 exhibitors across the nutraceutical spectrum, around 55 speakers from the global nutraceutical fraternity, promising a footfall of more than 300 delegates and 3,000 business visitors, the 8th edition of Nutra INDIA summit is being anticipated with eagerness by the health foods industry. The summit will host eminent personalities and newsmakers from India’s nutraceutical, functional foods, dietary supplements and ingredients industry. It will also bring together scientists, policymakers and academicians from this sunrise industry. The theme for this year is ‘Health & wellness through nutraceuticals, nutritionals & naturals’.

IN A NUTSHELL Expected footfall at the 2013 edition  Participating countries: 20  Exhibitors: 80  Speakers: 55  Expected business visitors: 3000+

Engaging conference and industry networking The event, jointly organised by the Council of Scientific and Industrial Research (CSIR), International Society for Nutraceuticals, Nutritionals and Naturals (ISNNaN) and MM Activ Sci-Tech Communications, will have scheduled innovative sessions to boost networking opportunities in this area. Speakers at the conference will include Dr V Prakash, Distinguished Scientist of CSIR, India; Dr Pingfan Rao, President, International Union of Food Science & Technology (IUFoST); John Ruff, President, Institute of Food Technologists, Chicago; Barbara Byrd Keenan, Executive Vice President, Institute of Food Technologists (IFT), Chicago, among others. There will also be ‘The CEO Summit’, a unique event for the discussion about global business trends and issues. “It will look at the current business environment from four vantage points – industry growth, strategy, right resources and balanced & strong finance. In addition, an engrossing panel discussion will be conducted, comprising a group of leading CEOs,” says Niket Donde, Event Secretariat, MM Activ Sci-Tech Communications. The summit will acknowledge those eminent

personalities who have contributed towards this sector by felicitating them with 8 th Nutra INDIA Summit Lifetime Achievement Award.

NuFFooDS tradeshow This health & foods expo is positioned to be an appropriate platform for business interactions. It will offer promising opportunities to brand leaders as well as SMEs to make a mark in this upcoming sector. An ideal platform to launch, sample, showcase products, technologies or ingredients, this tradeshow will be hosting more than 80 companies expecting a footfall of more than 3,000 business visitors. “The health and wellness industry in India has witnessed a phenomenal growth in the last three years. According to a report by FICCI and PwC, the overall wellness market in India is estimated at ` 490 billion. This summit will provide global opportunities to Indian companies as well as aid in exploring trends in the Japanese functional food market, R&D, export and functional food industry in Brazil and Latin America. European Nutraceutical Association is also supporting the event,” adds Donde. Email: mahua.roy@infomedia18.in

March 2013 | Modern Food Processing

BOOK REVIEW

Food processing and preservation (Part 1) Edited by: AK Bakshi, VK Joshi, Devina Vaidya and Savita Sharma Price: ` 5,500 (for set of 2)

This comprehensive text-cum-reference book covers several interesting and essential elements of food science and technology, which include many recent and emerging essential elements and technological aspects. A resourceful anthology for food chemists and technologists, this research-oriented book provides ample information about food processing and preservation. Part 1 discusses in detail about food & health, cereals, pulses, meat & meat products, and fruits & vegetables. The highlight of this edition is the section on bio-preservation of minimally processed foods and various post-harvest operations. It discusses in detail the advances in food safety and industrial food processing technologies. It also outlines the technological advancements in frozen food processing and maintenance of nutritional quality. This book will be an ideal guide for students and professionals in the food science industry.

Food processing and preservation (Part 2) The second book in this compilation extensively covers important aspects related to food science and technology, thus providing comprehensive and authentic information to the professionals of food industry and academia. The second part highlights innovative methods of processing such as ozonisation, extrusion technologies, ohmic processing, irradiation methods, etc. It also covers in detail the advancements in fermentation technology by stressing on fruit-based alcoholic beverage processing, tofu production, and other such recently popular developments. It discusses food additives and quality assurance techniques. The book provides detailed information regarding GMP and HACCP guidelines as well. The book is must-have for the libraries of the universities, colleges and departments of food science & technology, research institutes and food companies. It would be highly useful to students of food science and technology, food technology, post-harvest technology, food engineering, food biotechnology, horticulture, agriculture etc.

Edited by: AK Bakshi, VK Joshi, Devina Vaidya and Savita Sharma Price: ` 5,500 (for set of 2)

Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com

Modern Food Processing | March 2013

PRODUCTS This section provides information about the national and international products available in the market

Stainless steel sanitary fittings The stainless steel sanitary fittings are designed for contamination-free tubing connections and are generally used in pharmaceutical, food, beverage and dairy industries. These are autoclavable, meet FDA, USDA requirements and 3A sanitary standards. For critical applications in the biopharma industry and other ultra-pure applications, a range of high-grade surface finish sanitary fittings meeting ASME-BPE 2002 specifications is also offered. A sanitary clamp fitting consists of a coupling, clamp and gasket. A range of couplings including concentric reducers, eccentric reducers, barbed adapters, threaded adapters, elbows, tees, and crosses is available. Gaskets for sanitary fittings come in a wide range of materials to meet customers specific process needs. Cole-Parmer India Pvt Ltd Mumbai - Maharashtra Tel: 022 - 67162209/2222 Email: response@coleparmer.in Website: www.coleparmer.in

Stainless steel seamless and welded pipes Stainless steel seamless and welded pipes, tubes and ‘U’ tubes and large diameter welded pipes in various sizes, grades and specifications as per customer requirements are available. The material used is all austenitic, ferritic, duplex and super duplex stainless steel and as per ASTM, ASME, DIN, NFA and JIS standards. The size for welded pipes ranges from 6.0 mm OD to 1016 mm OD and for seamless pipes from 6.0 mm OD to 323.9 mm OD. The pipes are available in lengths up to 20 mtr long, having thickness ranging from 0.6 mm to 25 mm. They are used in heat exchangers, heating elements, surface condensers, evaporators, digesters, instrumentation tubing and fluid piping. They find applications in refinery, petrochemical, food, pharmaceutical, fertiliser, oil and gas, breweries, sugar, ship-building and other industries. Suraj Ltd Ahmedabad –Gujarat Tel: 079 - 27540720/21 Email: suraj@surajgroup.com Website: www.surajgroup.com

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818

March 2013 | Modern Food Processing

PRODUCTS Statement about ownership and other particulars about newspaper/periodical, namely Modern Food Processing as required to be published in the first issue of every year after the last day of February. Form IV (See Rule 8) (Press and Reg. of Books Act, 1867) 1. Place of Publication: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 2. Periodicity of Publication: Monthly 3. Printer’s Name: Mr Mohan Gajria Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 4. Publisher’s Name: Mr Lakshmi Narasimhan Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 5. Editor’s Name: Mr Manas Bastia Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 6. Names and addresses of individuals who own the newspaper & partners or shareholders holding more than 1% of the total capital: Network18 Media & Investments Limited** is the owner of the publication, namely Modern Food Processing, having its registered office at 503, 504 & 507, 5th Floor, Mercantile House, 15, K G Marg, New Delhi - 110 001. Details of the shareholders of Network18 Media & Investments Limited who hold more than 1% of the paid up equity capital of the Company as on 20-02-2013 are given below: a. RRB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 b. RB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 c. RB Media Holdings Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 d. Watermark Infratech Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 e. Colorful Media Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 f. Adventure Marketing Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 g. Shinano Retail Private Limited, 4th Floor, Court House, Lokmanya Tilak Marg, Dhobitalao, Mumbai - 400 002 h. Nexg Ventures India Private Limited, C-157, Industrial Area, Phase - VII, Mohali, Punjab - 160 055 i. Arizona Global Services Private Limited, 1204, 12th Floor, Hemkunt Chambers, 89, Nehru Place, New Delhi - 110 019 j. Acacia Banyan Partners, Citibank N A, Custody Services, 3rd Floor, Trent House, G Block, Plot No. 60, BKC, Bandra (East), Mumbai - 400 051 k. Independent Media Trust (held in the name of its trustee), Empire Complex, 1st Floor, 414, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013 l. Network18 Media Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001 m. Network18 Group Senior Professional Welfare Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001 I, Lakshmi Narasimhan, hereby declare that all particulars given above are true to the best of my knowledge and belief. Dated: 20th February 2013 LAKSHMI NARASIMHAN Signature of the publisher ** ownership of this magazine stands transferred from Infomedia Press Limited (formerly known as Infomedia18 Limited) (hereinafter “Infomedia”) to Network18 Media & Investments Limited (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Modern Food Processing | March 2013

ct Self-sustainability: One must look for a produ tough in itself in susta to tial that has the poten ct’s times. This will help determine the produ its ing reduc s, boost t marke the when capability risk factor.

Dwaipayan Mandal (Managing Director) Divine Automation Pvt Ltd

High performance rotary screw compressor The high performance rotary screw compressor Evolution is known for its performance and reliability. It has a wide product range, which includes air compressors, air dryers, air receivers and air filters. It provides more air flow (CFM) with less power consumption (kW). It has a German engineered design for extended reliability and with less number of leak paths. It has an hour-based, ready-to-install kit. It helps you not only to reduce maintenance cost but also increase the life of the compressor. It decreases downtime against conventional approach of buying and replacing individual parts. With a unique coolant dam in air-end assembly, Evolution increases productivity and efficiency of air end. It is designed for Indian tropical conditions so as to work efficiently at 46°C. It is installed with optimally designed aluminium cooler to provide more surface area for cooling and avoid nuisance tripping. With its three-stage separation system, it provides clean air with minimum oil content to ensure high quality rice finish. With advanced microprocessor controller, Evolution provides real-time access to package discharge pressure, air-end discharge temperature, main motor current, time, date, high air-end discharge temperature, high discharge pressure, starter fault, main motor overload and check compressor. Ingersoll Rand Bengaluru – Karnataka Tel: 080 – 22166001 Email: g_m_kabad@irco.com Website: www.evolutionaircompressor.com, www.ingersollrand.co.in

http://eshop.network18publishing.com

You Pay ``2199/Get 39% off on cover Price `` 3600/-

You Pay ` `899/Get 25% off on cover Price `` 1200/-

` 899/-

` 2199/-

favouring Network18 Media & Investment Ltd payable at Mumbai.

Terms & Conditions: Your Subscription will start from the next available issue. Network18 Media & Investments Ltd. will take utmost care to dispatch the copies safely. Network18 Media & Investments Ltd. does not take the responsibility of any postal delays and damaged copies dispatched. For more information contact Network18 Media & Investments Ltd. subscription department. Above rates are valid in India only.

Subscription Department, Network18 Media & Investments Ltd, A Wing, Ruby House, JK Sawant Marg, Dadar (West), Mumbai 400 028. customercare@network18publishing.com

PRODUCTS

Necking machine The necking machine satisfies the increasing demand on quality and shaping of aerosol cans. The machine is used for multi-stage necking of the can shoulder, bottle neck, and the can or bottle wall. The 40 tool stations, the adjustable stroke and the sturdy construction offer our customers the possibility to produce various types of can shapes at a production speed of up to 240 cans per minute with one machine. Hinterkopf GmbH Eislingen - Germany Tel: +49(0)71618501-0, 49(0)71618501-10 Email: info@hinterkopf.de, Website: www.hinterkopf.de

Agro shredder The agro shredder is designed to work quickly and efficiently, providing total safety at low cost. The primary function of this quality product is to shred the organic material, used to generate organic fertiliser. Organic fertiliser is a natural source for organic farming. Agro shredder is ideal for temples, party plots, universities, clubs, farms, factories, gardens, horticulture farms and government institutes. It can shred all types of organic materials such as grass, trimmings from tress, hedges, branches, bushes, leaves, dry flowers, domestic residues

(leftover food, vegetables and fruits), egg shells, bones, meals, paper, etc. The equipment comes with safety locks and ensures safety of the user. Flowchem Process Equipments Gandhinagar - Gujarat Tel: 02764 - 286476, 09825628705 Email: pathik@processequipmentsindia.com, flowchempe@gmail.com Website: www.processequipmentsindia.com

Centrifugal pump The centrifugal pump is equipped with open impellers, which is an ideal design for sanitary applications. Specially selected stainless steel alloying that lives up to all requirements and solid components with a minimum wall thickness of 6 mm provide for problem-free operation for product viscosities of up to 800 cps. The pump is available in 14 different sizes. It can handle system pressures up to 25 bar, discharge pressures up to 15 bar, flow rates up to 550 m3/h and viscosities up to 800 mPa s. Fristam Pumpen KG Gmbh & Co Hamburg - Germany Tel: +49-40 / 7 25 56 â&#x20AC;&#x201C; 0, 49-40 / 7 25 56 â&#x20AC;&#x201C; 166 Email: info@fristam.de, Website: www.fristam.de

March 2013 | Modern Food Processing

PRODUCTS

High speed box pouch making machine The high speed box pouch making machine can make flat bottom pouch (box pouch), which when filled, looks like a box to make it look more appealing package. The technology realises both high-speed (up to 120 CPM) box pouch making and high-quality/high-strength sealing, making it suitable for storage and transportation of not only solid but also liquid because of its high hermiticity. Five-face printing is supported only in this box pouch. And, most laminated films used in pouches for food and commodities are supported. This resource saving machine can save 12 per cent film in comparison with conventional standing pouch with the same capacity. The maximum cycle per minute described is verified under the certain conditions. Actual production speed may vary depending upon materials and others. The box pouches can be used in a wide range of fields, such as packing of commodities and food such as candy, cereal box and infusion bags of drug medicine. Reifenhauser (India) Marketing Ltd Mumbai - Maharashtra Tel: 022 â&#x20AC;&#x201C; 26862711, 26862722 Email: info@reifenhauserindia.com, deepak@reifenhauserindia.com Website: www.reifenhauserindia.com

before One must consider the cost of the product d assure and nite defi secure to purchasing so as returns over a period of time.

Manisha Kadam (Assistant Manager) Ashok Industry

Convection mixer The new convection mixer design ideally meets the three important mixing requirements for ready-toeat food preparation such as freedom of movement, transport capabilities of the particles and weightless condition. The inherent design feature of the mixer supremacy meets the proper mixing, moisturisation and shortening effect requirement for manufacturing ready-to-eat food. High degree homogeneous dry mixing of starch-based materials such as wheat, cornflour, potato with small proportion of flavours, fibres and nucleating agent can be achieved effectively by means of the basic configuration of twin paddle mixing operation feature of this mixer. The liquid shortening agent addition and moisture distribution to each and every particle of the dry blend material can be achieved with the manifold spray set-up provisions in the mixer. Also, the special accessory provision flow distortion bar and pin mill system can help enhance better moisture absorbing characteristic of the ingredients and also facilitate the penetration of moisture in each and every particle. The proper mixing and conditioning achievement for the ready-to-eat food preparation can be ensured by this mixer to meet the extrusion process demand, also assured for the product superior in quality, consistency and improvement in productivity for manufacturing ready-to-eat snack foods. Toshniwal Systems & Instruments Pvt Ltd Chennai - Tamil Nadu Tel: 044 â&#x20AC;&#x201C; 26445626/8983/8558 Email: mixer@toshniwal.net Website: www.toshniwal.net

Modern Food Processing | March 2013

PRODUCTS

High pressure homogeniser

Plate heat exchanger gasket

High pressure homogeniser increases the consistency of a product by means of dispersions. The product is displaced under the generation of high pressure and is forced through a homogenising valve gap. Cavitations turbulence and sheer force break the product into particles of size less than 1 micron. The homogeniser has a high pressure triplex or quintuplex plunger pump. It is robust and rugged in construction. It has a top openable type crank case for easy maintenance. All the contact parts are made out of acid proof/corrosion resistance stainless steel. Noise and vibration-free operation is possible. The homogeniser incorporates advanced features and matches international standards. Application areas include the dairy and ice cream industry, food and beverage industry, pharmaceutical, cosmetics, chemical and flavour industries.

The Plate Heat Exchanger (PHE) gasket caters to the needs of small- and largescale industries such as dairy, food, beverages, distilleries, oil and vanaspati refineries, sugar plants, chemical, pharmaceutical, power plants, etc. The smallest to largest size of PHE gaskets are manufactured in specially formulated synthetic rubber polymers such as nitrile (NBR), HNBR, EPDM, viton, neoprene, etc, as per OEM specifications and profiles. A complete range of gaskets for plate heat exchangers of various makes such as alfa-laval, geo-ecoflex, tranter, IDMC-SONDEX, APV, HMT, SWEP, sigma, etc, is available. Any type and size of import substitute gasket as per customerâ&#x20AC;&#x2122;s specification and requirements is provided without extra cost liability for mould development.

Goma Engineering Pvt Ltd Thane - Maharashtra Tel: 022 â&#x20AC;&#x201C; 41614161, 21731801/02 Email: dairydivision@goma.co.in, pumpdivision@goma.co.in Website: www.goma.co.in

Venus Trading Co Anand - Gujarat Tel: 02692 - 261142/44 Mob: 09924848481, 09428947075 Email: vtcphegasket@yahoo.com

March 2013 | Modern Food Processing

MYTH NO.

Who refers Yellow Pages

Well, here are few reputed corporates who regularly ask us for our latest copies

The list doesn't end here. Many more corporates along with lakhs of SME's across the country refer the Yellow Pages for their day to day business requirements.

80 lakh users Yellow Pages with the largest distribution Presence in 42 locations nationally and growing Distribution through 65+ b2b exhibitions SMS â&#x20AC;&#x2DC;IYPâ&#x20AC;&#x2122; to

51818 Get presence on Yellow Pages, yellowpages.co.in and ebook all for the price of one

PRODUCTS

r One must identify the product that best suits his/he . quality and cost the to organisation with regard

Suhas Kulkarni (Product Manager - Marketing) Kohler India Corp Pvt Ltd

Automatic pick fill and seal machine Pick fill and seal machine is a fully automatic intermittent motion, 10 station rotary indexing filling and sealing machine to pack powder, granules, liquids and paste in preformed pouches such as centre seal pouch, three side seal pouch, stand-up pouch and zipper pouch made up of heat sealable laminated film. Quantities ranging from 50-500 gm depending upon the bulk density of the product can be packed. It has a speed of 20-25 pouches per min. It can be provided with various dosing systems for products such as powder, granule, liquid and paste. It is a state-of-the-art mechanical robotic system, which has a close loop smart control system that ensures no pick no fill and no fill no seal operations. The filling system consists of cup fillers for consistent bulk density, weigh fillers for granular products and auger fillers for sticky and non-sticky powder. Uflex Ltd Noida - Uttar Pradesh Tel: 0120 â&#x20AC;&#x201C; 4012345, 2556040 Email: uflex@uflexengg.com Website: www.uflexengg.com The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

Modern Food Processing

March 2013 | Modern Food Processing

LIST OF PRODUCTS

Sl. No.

Product

Pg. No.

Acoustic enclosure .................................. BIC Agitator .........................................................FIC Agro shredder ................................................. 79 Air audits blower............................................... 6 Air cooler ........................................................ 15 Amino acid analyser ........................................ 65 Analog timer ..................................................... 4 Analytical instrumentation .............................. 17 Animal feed technology .................................BC Atomic absorption spectrophotometer............ 65 Automatic pick fill and seal machine ............. 83 Automatic rotary type cup fill ......................... 81 Beverage preparation system ...................... 10 Blender and mixer ........................................... 79 Boiling/stirring ................................................ 79 Box pouch ....................................................... 39 Box strapping machine.................................... 59 Brewing ..........................................................BC Centrifugal pump ...................................... 79 Chain and edge guard belt.............................. 69 Chiller ....................................................... 53, 83 Chocolate/cocoa .............................................BC Cleaning section equipment...........................BC Cold room ....................................................... 53 Colour sorting ................................................BC Column and chemistry .................................... 17 Compressor ................................................. 6, 15 Condenser ....................................................... 83 Condensing unit.............................................. 53 Continuous sealer ............................................ 59 Control panel .................................................. 53 Convection mixer ............................................ 80 Conventional phase failure relay ....................... 4 Conveyor belt .................................................. 31 Counter ............................................................. 4 Cream separator packing collar....................... 83 Cutter/slicer..................................................... 79 Dehumidifier ........................................ 21; 75 Dehydration equipment .................................. 79 Door ................................................................ 80 Dry ink coding machine ................................. 59 Dry van pump .............................................. BIC Dry-break coupling ........................................... 6 Dust control door............................................ 80 Ejector......................................................... 6 Empower ......................................................... 17 Enrober belt .................................................... 69 Evaporating unit ............................................. 53 Evaporating units for cold room ..................... 15 Evaporation ..................................................... 35 Evaporator .............................................. 83, FIC

Sl. No.

Product

Pg. No.

Exhibition - IFFA 2013 ................................. 19 Exhibition - India Foodex 2013 ..................... 44 Extruded product ...........................................BC Fish processing .......................................... 79 Flat wire honeycomb belt ............................... 69 Flexible transparent PVC strip door ............... 80 Flour milling ..................................................BC Food forming machine.................................... 79 Food processing equipment ............................ 51 Food processing line ....................................... 79 Food processing machinery ............................. 61 Forberg mixer .................................................. 55 Forced convection unit air cooler ................... 15 Fuelling system.................................................. 6 Gas chromatography .................................. 65 Grain handling ...............................................BC Grinding and dispersion ................................BC Ham processing ......................................... 79 Hand machine ................................................. 59 Heat exchanger ........................................ 5, FIC Heat resistant door.......................................... 80 High capacity bag palletiser ............................ 33 High performance rotary screw compressor ... 76 High pressure homogeniser ...................... 49, 81 High speed box pouch making machine ........ 80 HPLC ............................................................. 17 Ice candy plant........................................... 53 Industrial chilling equipment .......................... 53 Industrial door................................................. 80 Industrial type unit air cooler.......................... 15 Informatics ...................................................... 17 Insulated container .......................................... 53 Large diameter welded pipe ........................ 83 Laser particle size analyser .............................. 65 Loading arm ...................................................... 6 Magelis STU HMI panel ........................... 29 Meat ball forming machine ............................ 79 Meat processing .............................................. 79 Metallic belt and conveyor .............................. 69 Metallic wire conveyor belt ............................. 69 Milk tank ........................................................ 53 Mixing and drying .......................................... 35 Mixing processing ........................................... 79 Natural herbal sweetener .............................. 8 Necking machine ............................................ 79 Nylon can scrubber brush set .......................... 83 Oil milling................................................BC Palletising robot ........................................ 33 Panel meter ....................................................... 4 Pasta ...............................................................BC Phase failure relay ............................................. 4

Sl. No.

Product

Pg. No.

Plastic masterbatch ............................................ 3 Plastic pellet ...................................................BC Plastic sheet ..................................................... 86 Plate heat exchanger gasket ...................... 81, 83 Pollution control equipment .........................FIC Polystyrene product ......................................... 86 Portable induction sealer ................................. 59 Power plant PHE gasket ................................ 83 Priming valve..................................................... 6 Process piping and CIP system ...................... 10 Product recovery system .................................. 10 Pump ........................................................ 6, BIC PVC strip door................................................ 80 Relay ........................................................... 4 Rice milling equipment ..................................BC Roots blower ................................................ BIC S.S. pipeline gasket .................................... 83 Safety access equipment .................................... 6 Safety door ...................................................... 80 Sausage making machine ................................ 79 Seal machine ................................................... 81 Seamless pipe .................................................. 83 Shrink film packaging machine ...................... 33 Slat belt ........................................................... 69 Spray dryer ....................................................FIC Stainless steel pipe........................................... 83 Stainless steel sanitary fittings......................... 75 Stainless steel seamless and welded pipes ....... 75 Storage tank equipment .................................... 6 Stretch film packaging machine...................... 33 Sugar herb ......................................................... 8 Sugar syrup preparation system ...................... 10 Tank truck equipment ................................. 6 Temperature controller ..................................... 4 Temperature indicator....................................... 4 Thermal process .............................................BC Transmissions and PTOs.................................. 6 Transport system for bags and stacks ............. 33 Tray sealer ....................................................... 42 Tube ................................................................ 83 â&#x20AC;&#x2DC;Uâ&#x20AC;&#x2122; tube ...................................................... 83 Universal type unit air cooler .......................... 15 UPLC .............................................................. 17 Vacuum booster pump ............................ BIC Vacuum pumps and systems ............................. 6 Vacuum system ............................................ BIC Water filtration system............................... 57 Water jetting ..................................................... 6 Welded pipe .................................................... 83 Window hardner ............................................. 53 Yellow Pages .............................................. 82

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818

M 2013 Modern Food Processing ng | March

LIST OF ADVERTISERS

Advertiser’s Name & Contact Details

Pg No

Aakanksha Technologies

Advertiser’s Name & Contact Details

Pg No

Gelco Electronics Pvt Ltd

Advertiser’s Name & Contact Details

Reifenhauser India Marketing Ltd

T: +91-09810193422

T: +91-79-22200902

T: +91-22-26862711

E: aakankshatechnologies@rediffmail.com

E: info@gelco-world.com

E: trupti@reifenhauserindia.com

W: www.pigo.biz

W: www.gelco-world.com

W: www.reifenhauserindia.com

Amcet Sanli Engineering Co

Goma Engineering Pvt Ltd

Pg No

Schneider Electric India Pvt Ltd

T: +91-265-2781999

T: +91-22-41614161

T: +91-124-3940400

E: info@amcetsanli.com

E: process@goma.co.in

E: babita.rawat@schneider-electric.com

W: www.amcetsanli.com

W: www.goma.co.in

W: www.schneider-electric.co.in

Analytical Technologies Limited

HRS Process Systems Ltd

Sevana Trades & Services P Ltd

T: +91-265-2253620

T: +91-20-66047894

T: +91-484-4217100

E: info@ais-india.com

E: info@hrsasia.co.in

E: sts@sevana.com

W: www.ais-india.com

W: www.hrsasia.co.in

W: www.sevana.com

Beumer Group Gmbh & Co. KG

IC Ice Make Refrigeration Pvt Ltd

Suraj Limited

T: +49-2521-243-17

T: +91-79-65426394

T: +91-79-27540720

E: verena.breuer@beumergroup.com

E: info@icemakeindia.com

E: suraj@surajgroup.com

W: www.beumergroup.com

W: www.icemakeindia.com

W: www.surajgroup.com

Bry Air (Asia) Pvt Ltd

21; 75

Kinn Shang Hoo Iron Works

Toshniwal Instruments (Madras) Pvt Ltd

T: +91-11-23906777

T: +886-7-551-5397

T: +91-44-26445626

E: bryairmarketing@pahwa.com

E: ksh6671@ms27.hinet.net

E: sales@toshniwal.net

W: www.bryair.com

W: www.ksh.com.tw

W: www.toshniwal.net

Buhler (India) Pvt Ltd

Mech-Air Industries

TSA Process Equipments Pvt Ltd

T: +91-80-22890000

T: +91-265-2280017

T: +91-22-61177000

E: mallikarjuna.s@buhlergroup.com

E: info@freshnpure.net

E: base@tsapepl.com

W: www.buhlergroup.com

W: www.freshnpure.net

W: www.tsawatersystems.com

Dr. Froeb (India) Pvt. Ltd.

Media Today Pvt Ltd

Ultraplast Chainbelts Pvt. Ltd

T: +91-120-4283840

T: +91-11-41407851

T: +91-129-4113187

E: info@drfroebindia.com

E: indiafoodex@gmail.com

E: info@ultraplast.in

W: www.drfroebindia.com

W: www.indiafoodex.com

W: www.ultraplastindia.com

Essen Speciality Films Pvt. Ltd

Nilsan Nishotech Systems Pvt Ltd

VDMA India Services Pvt Ltd

T: +91-2827-252021

T: +91-22-41515169

T: +91-22-61445900

E: sales@essenspeciality.com

E: manohar@nilsan-nishotech.com

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BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover March 2013 | Modern Food Processing

Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262; Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 1st of Every Month