Modern Packaging & Design - July-August 2010 by Infomedia18

Also available in Sri Lanka, Malaysia, Singapore, Thailand, Taiwan, China & Hong Kong

Modern Packaging & Design

July-August 2010

Anniversary

EDITORIAL

On a high 5…

elcome to the 5th Anniversary Edition of ‘Modern Packaging & Design’! In retrospect and notwithstanding the global economic slump of the recent past, there has been tremendous progress in the packaging & design space, coupled with several innovative value additions coming from diverse disciplines. In fact, today, packaging innovation is not only about driving costs out but also about identifying benefits people are willing to pay for. This phase could be an inflection point… As the industry gears up to ride on the fresh wave of investments and expansion plans, here is our attempt to further boost the content offerings. Besides more rich and diverse information ‘packaged’ in this special edition in an all-new look, the endeavour is to make the edit sections more reader-friendly. Suffice to say, your feedback on this is welcome and will help us in serving you even better. As we move ahead and going by steady signs at both macro & micro levels (especially in the emerging economies) over the recent months,

the turnaround in the business climate seems to be much faster than general expectations. However, the key question is how best one should connect the ‘present’ with the ‘future’. Well, this is precisely our objective behind the theme of the ‘Business & Markets’ section, wherein 15 industry experts from several corners of the world analyse 5 key areas related to packaging. Plus, there is much more interesting and useful content inside with brand new design elements… Have a good read and yes, do write-in your feedback on this New Avatar - content and design elements - to make it even better. On this occasion of the 5th Anniversary, here’s a Big ‘Thank You’ to all our internal and external stakeholders for this wonderful journey! Believe, you will enjoy reading this special edition as much as we enjoyed putting it together. Cheers to our 5th year of journey together!

Editorial Advisory Board P V Narayanan

Chairman Cognizance Packaging

M K Banerjee

Director - Creativity & Innovations (Global) Essel Propack Ltd

R Krishnamurthy

Director-Marketing & Operations Orient Press Ltd

S Das

Managing Director Nordson India Pvt Ltd

Manas R Bastia

Editor manas@infomedia18.in Ludhiana (Jasmeet): Tel: 0161-302 6198/99, 302 6200 Fax: 0161-302 6198 Email: ludhiana@infomedia18.in Mumbai (Jameel): Tel: 022-3003 4640 Fax: 022-3003 4499 Email: spmktg@infomedia18.in New Delhi (Jhuma): Tel: 011-6630 3278 Fax: 011-2332 7884 Email: sipd.delhi@infomedia18.in Pune (Rohit): Tel: 020-6603 1234 Fax: 020-6601 0486 Email: sipd.pune@infomedia18.in Surat (Sunil): Tel: 0261-263 0181 Fax: 0261-263 0974 Email: surat@infomedia18.in Vadodara (Samarth): Tel: 0265-392 6500/1 Fax: 0265-235 6013 Email: vadodara@infomedia18.in �� Overseas Contacts China: Tel: +86 21 6289 5533, Ext. 368; Fax: +86 21 6247 4855 Email: craig@ringiertrade.com Hong Kong: Tel: +852 2369 8788 Ext. 19, Fax: +852 2369 5919 Email: annie@ringier.com.hk Taiwan: Tel: +886 4 2329 7318, Ext. 16 Fax: +886 4 2310 7167 Email: sydneylai@ringier.com.hk Singapore: Tel: +65-6288 5586, Fax: +65-6288 3301 Email: tinahui@ringier.com.hk

Chief Executive Officer Lakshmi Narasimhan

Associate Vice President Sudhanva Jategaonkar Subscription Sunder Thiyagarajan, General Manager-Copy Sales, Sheetal Kotawadekar, Senior Manager Tel: 91-22-3003 4631 / 4633, Email: customercare@infomedia18.in Editorial & Business Office Infomedia 18 Ltd, Special Interest Publications Division, ‘A’ Wing, Ruby House, J. K. Sawant Marg, Dadar (W), Mumbai 400 028 Tel: 91-22-3003 4669 / 4673, Fax: 91-22-3003 4499 Email: spedit@infomedia18.in Other Business Offices Ahmedabad (Shashin): Tel: 079-3982 6432 Fax: 079-3982 6464 Email: sipdahmedabad@infomedia18.in Bangalore (Mahadev B): Tel: 080-3001 0900 Fax: 080-3001 0999 Email: sipd.bang@infomedia18.in Chennai (Hari): Tel: 044-3986 4200 Fax: 044-3986 4250 Email: sipd.chennai@infomedia18.in Cochin (Robin): Tel: 0484-4054 380/90 Fax: 0484-405 4370 Email: kochi@infomedia18.in Coimbatore (Prakash): Tel: 0422-309 2600 628 Fax: 0422-309 2666 Email: coimbatore@infomedia18.in Hyderabad (Rahul): Tel: 040-3064 7600 Fax: 040-3064 7676 Email: sipd.hyderabad@infomedia18.in Indore (Ameya): Tel: 0731-307 4876 Fax: 0731-307 4882 Email: sipd.indore@infomedia18.in Jaipur (Saurabh): Tel: 0141-300 7414; 300 7411 Fax: 0141-221 3728 Email: sipd.rajasthan@infomedia18.in Kolkata (Deb Ranjan): Tel: 033-2265 8637/38 Fax: 033-2265 2964 Email: sipd.kol@infomedia18.in

Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Infomedia 18 Limited and printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J. K. Sawant Marg, Dadar (W), Mumbai 400 028. Modern Packaging & Design is registered with the Registrar of Newspapers of India under No. 67827/98. Views and opinions

expressed in this publication are not necessarily those of Infomedia 18 Limited. Infomedia 18 Limited reserves the right to use the information published herein in any manner whatsoever. While every effort has been made to ensure accuracy of the information published in this edition, neither Infomedia 18 Ltd nor any of its employees accept any responsibility for any errors or omission. Further, Infomedia 18 Ltd does not take

any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. No part of this publication may be reproduced in any form without the written permission of the publisher. All rights reserved.

Editor Manas R Bastia Assistant Editor Sarita Kutty Senior Correspondent Shivani Mody (Bengaluru) Features Writers Chandrashekhar Modi, KTP Radhika Jinoy (Delhi) Correspondent Geetha Jayaraman (Delhi) Copy Desk Priyadarshini Basu Products Desk Sudheer Vathiyath Group Photo Editor & Creative Head Shiresh R Karrale Design Sharad Bharekar Production Pravin Koyande, Dnyaneshwar Goythale,Vikas Bobhate, Ravikumar Potdar, Ravi Salian, Sanjay Shelar, Lovey Fernandes, Pukha Dhawan, Varsha Nawathe, Abhay Borkar, Akshata Rane Marketing & Branding Jagruti Shah, Ganesh Mahale

Modern Packaging & Design July-August 2010

USA: Tel: (513) 527-8800, Fax: (513) 527-8801 Email: dhight@gardnerweb.com Germany, Austria, Switzerland Tel: +41-44 734 0472, Fax: +41 44 734 0680 Email: info@islerannoncen.ch • Issue Price: Rs 100 • Annual Subscription: Rs 401

Editor: Manas R Bastia

CONTENTS

Anniversary

BUSINESS & MARKETS

Top 5 trends shaping packaging in 2010 and beyond… 26 30 34 38 42

Hybrid packaging Digital printing Shrinking packaging Green initiatives Brand security

Screen printing vs offset printing: Is speed money?

Roundtable

Leaders Speak

50 52

Klaus Bach Nielsen, Managing Director, Heidelberg India Dinesh Chandra, Managing Director, EskoArtwork India

Facility Visit 54

Grafica Flextronica Pvt Ltd: ‘Screen’ing a success story

Innovative packaging designs: Inspiring ideas, creating values

Design Dynamics

Sector Watch 62

Bar code and RFID: Intelligent packaging comes of age

Packaging Perspectives 66

Role of packaging in retail: The changing trend P V Narayanan, Chairman, Cognizance Packaging

Paperboard Converting

Advanced screen printing: A versatile process Frank Oliveri, VP - Marketing, Packaging Resources Group, MeadWestvaco

Packaging Printing 70

Fatigue strength: Standing the test of time Bhargav Mistry, Managing Director, Grafica Flextronica

Cover Design: Sharad Bharekar

REGUL AR SECTIONS Editorial............................ 3

Book Shelf ...................... 78

National News.................. 6

Product Update............... 80

World News.................... 14

Product Index.................. 91

Tech Updates ................. 20

Advertisers’ List .............. .92

Design Innovation ........... 22

Product Inquiry................ 93

Events Calendar.............. 74

Advertisement Inquiry............95

Cover photo courtesy: xxxxx

Highlights of Next Issue Sector Watch Market Trends Industry Update

: Beverage Packaging : Printing & Graphics in Packaging : RFID & Packaging Security

Note: $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Modern Packaging & Design July-August 2010

NATIONAL NEWS

Anniversary

Applied DNA Sciences partners with Bilcare Tech

Applied DNA Sciences Inc, a provider of DNA-based security solutions, and Bilcare Technologies, inventors of the nonClonableID™, recently announced a definitive agreement to market an integrated version of their technologies to provide a unique multi-layered security for brand protection, anti-counterfeiting and logistics & provenance control. By combining Bilcare Technologies’ nonClonableID™ solution and APDN technologies, both companies can now offer real time identification, authentication and verification of marked products in the field and forensic authentication of these items in the laboratory - a complete security solution.

“Our proprietary system provides a seamless solution to enable our customers to quickly verify a product with absolute peace-of-mind that the item is 100 per cent genuine. In addition, by combining our technologies, we can pass on those cost savings to customers who need both instant identity cum authenticity readability and forensic level security,” stated Dr Satya Sharma, Global President, Bilcare Technologies. “This new security technology offers the best of both worlds. Our customers can now link their database management systems to real-time authentication devices that can track & trace products in the field with Bilcare’s real time nonClonableID™ solution. The unique fingerprint makes ultimate security solution that cannot be copied under any circumstance even by the creator,” said Dr James Hayward, CEO, Applied DNA Sciences. Marked products can be read by handheld scanners, with the data stored on a secure remote server. Items can be scanned from virtually anywhere around the globe using mobile phone connectivity in real-time. This provides definitive data to clients, in reference to when and where products have been inspected, purchased or returned.

Henkel announces rise in adhesives prices

Henkel’s Adhesive Technologies business unit in India recently announced a price rise of 10–20 per cent for various grades of industrial adhesives that are affected by the rising costs of petrochemical feedstock based raw materials. This increase in price will be implemented with immediate effect or as existing contracts allow.

“We have been trying our best to cope with these upstream cost increases through improving our internal efficiency. However, we have reached a point where an increase in the product price is unavoidable for us to continue delivering the same quality of product and services that customers expect from Henkel,” said Jan-Dirk Auris, President, Henkel Asia-Pacific.

Shilp Gravures to serve as Zenith Cutter Co’s distributor in India

Zenith Cutter Company recently announced that Shilp Gravures Ltd would work as its distributor in India and would concentrate on both, the converting as well as corrugated industries. Shilp Gravures is one of the pioneers and market leaders in electro-mechanical engraving in India, with facilities in Mumbai, Delhi and Chennai. “This representation of Zenith Cutter Co in India will strengthen

the presence of our organisation within both of these markets” said Ambar Patel, Managing Director, Shilp Gravures. Thomas Splinter, Vice President - Sales and Marketing, Zenith Cutter, added, “Shilp Gravures’ product expertise, strong marketing team and industry knowledge within the gravure industry will prove most beneficial in building the brand awareness of Zenith Cutter’s products throughout India.”

Uflex announces $ 250 million global expansion plans for flexible packaging

Uflex, with an annual income exceeding Rs 30 billion, hopes to almost double this figure by 2013. The company feels that this target would only be attainable if it boosts its presence abroad to supplement its strong growth in the Indian market. The company has expansion plans in India as well, with $ 60 million cash injection planned by the end of Q1 2012. “The Rs 15,000-crore domestic industry is growing at around 15-18 per cent annually owing to the increased demand for flexible packaging products, especially in FMCG and food segments.

We want to become a preferred supplier of packaging materials not only in India but across the globe and are also eyeing a $ 1 billion turnover by the financial year 2013. That is not possible without increasing our presence and capacities in India and abroad,” informed Ashok Chaturvedi, Chairman and Managing Director, Uflex.

Uflex, has announced a $ 250 million expansion programme, as it seeks to boost its marketshare across the globe over the next two years. The company already has a presence in Mexico, Egypt and Dubai and has announced plans to launch a series of new production lines to meet the burgeoning demands for flexible packaging both nationally and internationally.

Modern Packaging & Design July-August 2010

NATIONAL NEWS

Kodak appoints Reifenhauser India as a channel partner for its packaging segment

Kodak has appointed Reifenhauser India as the channel partner for its packaging segment, focussing primarily on flexible packaging solutions. Kodak’s flexible packaging range includes Flexcel Direct systems, Flexcel NX system, Approval NX system and the Flexcel NX plates. Bhalchandra Nikumb, Head - Sales and Channel Management, Kodak India, said, “Reifenhauser has the experience and understanding

Omet chooses Weldon as partner to expand its market in India

In a recent development, renowned Italian label press manufacturer, Omet Srl appointed New Delhi-based Weldon Celloplast Ltd as its agent in India, Sri Lanka and Bangladesh. Omet Srl, founded by Angelo Bartesaghi in 1963, is a leading company designing and producing hightechnology equipment and lines to print and fold tissue paper products, self-adhesive labels, folding cartons and flexible packaging. Weldon Celloplast Ltd is a Delhi NCR-based manufacturer of selfadhesive labelstocks, tamper evident security label solutions and specialty tapes. The company now represents some of the leading and trusted

of the flexible packaging and label printing business. Kodak’s partnership with Reifenhauser will enable Kodak to penetrate the flexible packaging and label printing industry. This will increase visibility for Kodak Solutions in the packaging industry overall.” Manish Mehta, Managing Director, Reifenhauser India, said, “We believe this relationship with Kodak will drive synergy between our market understanding, reach, penetration and Kodak’s portfolio of flexible packaging and label printing solutions. Kodak and Reifenhauser can combine their respective strengths and work towards driving the growth of the flexible packaging industry in India.” Other companies represented in India by Reifenhauser include AVT, Gidue and Iwasaki. These companies have made their presence felt in plastics processing as well as converting machinery since the past 16 years.

international names in consummables, materials and equipment. “This association will enable us in adding value to the list of our offerings for the label printers,” said Pawandeep Sahni, Director, Weldon Celloplast Ltd. He further added, “The technical excellence and engineering capabilities of Omet are well recognised by printers in India, we hope to promote the sale of Omet products in a big way.” Paolo Grosso, Export Manager, Omet said, “We are very happy with this partnership with Weldon, India is a growing market and a reliable economy. We will endeavour to contribute to the growth of the label and packaging industry in India by offering technically advanced equipment and excellent local support through Weldon.”

A&S Labels becomes the first to install FBServo Nilpeter

The first servo press manufactured in India, Nilpeter FB 3300, has been installed at A&S Labels’ printing plant located at Sonepat in Harayana, about 30 km north of Delhi. “We cater mainly to the pharmaceutical market for their packaging demands and realised that there was a huge demand for labels in this segment, which compliment the overall packaging of a pharma product. We were earlier printing labels on offset but have gradually shifted over to flexo,” said Nikhil Puri, Director, A&S Labels Pvt Ltd. The just built A&S plant is equipped with a newly installed 8-colour Nilpeter FB 3300 servo press and a 7-colour Mark Andy press. Puri explained that Nilpeter would help the company to cater to the higher value added label-printing segment.

Alia installs first WT 7900 from Epson

The Mumbai-based Alia Group, recently installed the Epson WT 7900 24-inch printer at its facility. “The Epson WT 7900 works on different substrates – be it paper, board or films – is economical and saves time. We do a lot of mock-ups. They have to be more than 90 per cent accurate and closer to the real thing. Some of our clients are very particular about the quality of output, sometimes demanding 97 per cent accuracy and this printer helps us meet that demand,” stated Vineet Pradhanani, AGM - Marketing, Alia. According to Vijay Jobanputra, DGM - Print Management, “We have been using Epson for six years now. It has its cost advantage and helps us

bring innovation into the market, something that we are known for, and most importantly there is an Indian-ness to an Epson printer. They help us cater to different segments of the market.” He added that the Epson WT 7900 install would also help realise their various pioneering packaging concepts. Jobanputra concluded by saying that they were satisfied with Epson WT 7900 and already working with quite a few clients.

Modern Packaging & Design July-August 2010

NATIONAL NEWS

Seminar on ‘Flexible packaging in the Indian scene’ organised by Bobst India

P Dasgupta offering insights on intelligent packaging

Hyderabad and Delhi played host to many converters recently for a flexible packaging seminar organised by Bobst India. The event was attended by several flexible packaging converting companies from all over India, Sri Lanka, as well as several foreign delegates. The focus of this seminar was on flexible packaging printing and converting and the latest technological developments in the gravure and flexo printing processes, as well as in lamination and slitting rewinding. These were presented by Bobst Group companies Fisher & Krecke, Rotomec and Titan. According to the press release, the seminar was unique since it covered the flexible packaging industry’s present and future scenarios as well as new applications in flexible packaging from the end-users’ point of view. C N Murthy, COO, Huhtamaki Paper Products Ltd and Amit Ray, President and CEO of Uflex Ltd illustrated the present and future of the flexible packaging industry in India. P Dasgupta, Head - Food Packaging Research, Hindustan Unilever Ltd showed a new direction to packaging through his presentation on ‘Intelligent packaging’.

Oystar to double capacity at its Pune facility

Oystar is planning to double the manufacturing base of its Hassia Packaging subsidiary in Pune to target the growing processed dairy sector in the country. The first construction stone has been laid in an expansion plan that will double its capacity in the country to a space of 4,033 sq m. The processing and packaging specialist said India is expected to post GDP growth of 8 per cent this year,

In addition, the technical round of presentations highlighted the quality, productivity and flexibility principles behind the evolution of the product range, most particularly the waste saving and operational efficiencies, all of which enable to achieve an integrated and balanced approach to industrial competitiveness and environmental responsibility. These presentations were made by Sandy Brunskill, Rotomec; Vicky Hebber, Rossini; Joerg Scholz, Fischer and Krecke; Maarten Hummelen, GSE B.V; Holger Orth, Hell Gravure; Dr Gary Mort, Siegwerk; Barrie Homewood, Titan; Giordano Facchinetti, New Celio Engineering; and Mangesh Bhise, Daetwyler SwissTech. Rotomec, Italy, presented the new Total-Automatic-Pre-register-Setting (TAPS) system for minimising waste on gravure presses, which works by a single operator touch of a console push button to enable automatic completion of all presetting procedures in just a few minutes without intervention of the operator. It also explained the High Dynamic Interface (HDI) function which integrates the Register Control and press system to achieve a five times faster register correction at speed variations and take the press into the 2nd generation of electronic line shaft. Fischer & Krecke focussed on its revolutionary technology smart Graphic Positioning System for the registration and impression setting whereby start up and changeover produces nearly zero waste. The Rotomec dryer featuring dual technology nozzles, impingement and flotation type - was introduced for new high-speed coating and laminating. and government estimates suggest this will increase to double digit levels in a couple of years. As the economy grows, the packaged and branded food sector is expanding along with demand for processing and packaging equipment. Oystar, which has a big prescene in the dairy market, said, “Processing in the dairy segment is increasing with the introduction of branded yoghurt, cheese and other such products.” To meet the higher demand that this growth is bringing, Oystar is increasing its workforce in India as well as its

AFPPA promotes sustainable packaging

A recently released research report on sustainable packaging by Rajiv Dhar, Secretary General of Aseptic Food Processing and Packaging Industry Association of India (AFPPA), seeks to encourage all efforts towards sustainable development of food sector in India with the use of aseptic processing and packaging technology.

The new report highlights that as the global population increases, world wide distribution chains will become more sophisticated, thus sustainable packaging methods have the potential of becoming a solution. The association also aims to support the environmental strategy that informs, educates, innovates, creates value and build competitive advantage through the 4Rs model - renew-reduce-recycle-responsibly. “A lot remains to be achieved in the field of packaging, solid waste management and regulations in the country. The crux of the matter lies in the fact that efforts have just begun to understand the magnitude and gravity of the crisis on hand,” the research report stated. physical capacity. Hassia Packaging currently employs 70 people and expects to hire 30 more as the building work in Pune is completed. Christian Korte, President - Dairy business unit at Oystar, said, “With this increase in capacity we will enhance our manufacturing expertise in India. In doing so we are also ensuring further successful growth on the Asian markets.” Hassia Packaging, a wholly-owned subsidiary of the Oystar group, became operational in India in 2000.

Modern Packaging & Design July-August 2010

NATIONAL NEWS

MTR relaunches its products in designer packaging

Bengaluru-based processed food manufacturer MTR Foods has re-launched its products in designer packaging to revitalise its brand and appeal to modern consumers, especially working women and new generation homemakers who are involved in multi-tasking. The company has also drawn up an ambitious plan to go national and double its revenue to Rs 500 crore by 2012. “Having consolidated our market leadership in South India, especially in

Greendiamz brings bioplastics to India

Greendiamz Biotech, the manufacturer of environmentally safe plastic products recently announced that it had commissioned a plant in Ahmedabad that produces fully biodegradable and compostable plastic material. Champat Sanghvi, Chairman, Greendiamz Biotech said that the 5,000-tonne per annum capacity facility was set up in association with LimagrainFrance at a cost of Rs 40 crore. Branded as Truegreen, this will serve as an alternative to plastics for consumer and industrial products. The products are manufactured from Biolice, a biodegradable polymer. “It does not include

Karnataka and Andhra Pradesh with our products spanning spices, instant mixes, ready-to-eat meals, we are foraying into northern, western and eastern regions for a pan-Indian presence in the next couple of years,” said Sanjay Sharma, Chief Executive, MTR Foods. “We have invested an additional Rs.25 crore to diversify into the niche beverage segment to market flavoured milk (almond variety) and dairy products such as ice-creams,” he informed. To penetrate the untested northern, western and eastern markets, the company has tied up with a third party vendor at Mathura in Uttar Pradesh to source vermicelli. “We are scouting for vendors in the other three regions for contract manufacturing of our products and other varieties that cater to the taste buds of the local and regional consumers,” added Sharma. The installed capacity will be expanded to 15,000 tonne per annum over the next two-three years from 5,000 tonne now.

any petroleum product in its manufacturing cycle,” Sanghvi added. Dipak Sanghvi, Director, Greendiamz Biotech informed the the company hoped to capture 5 per cent marketshare in the packaging sector alone. “We will be supplying Truegreen products to the forest department of the government,” he added. Currently, the company is in talks with Reebok for packaging of products. It intends to provide packaging products made out of fully biodegradable and compostable bioplastic material to the sports brand. By the end of the financial year 2010-11, the company expects to sell around 1,500 tonne of bioplastic products through B2B and B2G model.

He further observed that MTR had remained a trusted brand over the decades for its quality, variety and authenticity, and the Rs 250-crore company would stick to pure vegetarian products. “We will continue the legacy with new products and varieties that will cater to the region-specific consumers for their breakfast, lunch, dinner and snack needs,” Sharma said. With a diverse portfolio, MTR aims to unify India tastefully blending authentic native or regional flavours in modern formats that are easy to cook and quick to serve. “Our food products are based on authentic recipes from their region of origin where culinary secrets have been protected and handed down over the generations. As a food-processing pioneer, we will adopt modern technology to innovate new varieties for every consumer of Indian food at home or abroad,” he explained.

Tetra Pak and IDA seminar on milk

Indian Dietetic Association (IDA) and Tetra Pak jointly organised a seminar on milk recently on the occasion of World Milk Day. The event was attended by nutritionists, dieticians and members from industry associations such as Global Alliance for Improved Nutrition (GAIN) and The Aseptic Food Processing and Packaging Industry Association of India (AFPPA). Jaideep Gokhale, Director - Environment and Communications - South Asia markets, Tetra Pak India, said,

Dr Dharini Krishnan, President, IDA and Rajiv Dhar

“Tetra Pak, together with all its partners, is committed to ‘make food safe and available everywhere’ and it will be our endeavour to continue to educate consumers, nutritionists and doctors - and other stakeholders - how aseptic technology delivers high safety, nutritional goodness and wellness to mothers and their families.” Addressing the audience on the growing awareness of aseptic packaging of food products, Rajiv Dhar, Secretary General, AFPPA, said, “Aseptic technology is an invention that has brought out a solution for safety, hygiene and availability of the most delicate and nutritional food product consumed everyday-milk. At AFPPA, we encourage and urge the government to make required provisions towards making aseptic packaging an efficient and hygienic solution for more and more food products.”

Modern Packaging & Design July-August 2010

WORLD NEWS

Anniversary

Krones gets rights to TripleS labelling technology

Krones AG has signed an agreement with the Canadian firm CCL Industries covering the development and worldwide marketing of labelling technology for TripleS stretch-sleeve films, specially developed by CCL. These exhibit a high degree of elasticity and are capable of decorating the entire surface of contoured containers, comparable to conventional shrinksleeve applications. The stretching capability of the TripleS film is more than twice as high

Ryt-way acquires Cloud Packaging Wind Point Partners recently announced that Ryt-way Industries, a Wind Point Partners portfolio company, had acquired the food & beverage and equipment & manufacturing businesses of Cloud Packaging Solutions. This includes Cloud Packaging Services, Cloud Equipment Company and Toll Packaging Services, a part of Cameron Holdings’ contract packaging portfolio business. Cloud

IPS Packaging partners with Formost Fuji Corp IPS Packaging, a leader in the industrial packaging industry, has signed an agreement during the first quarter of 2010 with Formost Fuji Corp, a provider of bagging systems. IPS Packaging is now the partner for the southeast region of the US, representing its bagging equipment and bagging & wrapping systems. IPS Packaging is a packaging distributor with packaging solutions.

as with conventional stretch-sleeve films. As a result, these sleeves are smaller and accordingly need less material. TripleS sleeves are particularly well suited for individually designed containers with strikingly shaped visual appeal. This creates multifaceted advantages in practice. In addition, in its capacity as recyclable container dress, it reduces CO2 emissions and makes a perceptible contribution towards corporate cost-efficiency. Krones AG is currently developing a new labeller designed specifically for TripleS sleeves, scheduled for market launch in late 2010. Guenther Birkner, Vice President, CCL Group, commented, “This alliance enables us to make TripleS as a new form of decoration accessible to our customers all over the world significantly faster. This means CCL can concentrate on its core business of producing labels, and further extend its technological lead.”

Bunzl plans more acquisitions as profits improve

will add over $ 50 million of revenue to Ryt-way, bringing total Ryt-way revenue to approximately $ 200 million.

Both entities bring long-term relationships with many of North America’s leading consumer packaged goods food companies. The combination will transform Ryt-way into a ‘one-stop shop’ that can provide its customers with a broad suite of packaging options, technological advantages, and category expertise for the packaging of an array of dry foods. In addition, Cloud has added four Illinois facilities to the Ryt-way’s two facilities in Minnesota.

“Strategically, this new partnership with Formost Fuji offers IPS Packaging an introduction into new markets and provides a new portal into many of their existing markets through the introduction of higher speed packaging solutions,” said Steve Taylor, Equipment Specialist, IPS Packaging. Formost Fuji is a leading manufacturer of horizontal bagging machines, as well as horizontal and vertical form-fill-seal wrapping machines. It specialises in various integrated automation systems that can

align, collate and feed products for a variety of industries, including baking and confectionary, pharmaceutical and medical, fresh produce, and processed foods. Brad Murdock from IPS Packaging said, “We look forward to partnering with the leading provider of bagging & wrapping systems and equipment. With this partnership we gain a leading edge in the industry that fits into our growth strategy and will help us further improve our customer’s packaging processes.”

Distribution and packaging group, Bunzl is looking to make more acquisitions after it revealed that margins had improved in the last year. A recent trading update from the listed group this morning revealed that while sales had fallen in the UK, it expected revenue to be up around 2 per cent on the £ 4.6 billion it posted a year ago. The profit improvements in the UK and Ireland business and its Rest of the World segment – covering all markets apart from continental Europe and North America – had been driven by cost reduction initiatives and more favourable exchange rates, which particularly were hit in the first half of the financial year 2009. Acquisitions remain a key component of the strategy of Bunzl, which has already seen the addition of five new businesses this year.

Modern Packaging & Design July-August 2010

WORLD NEWS

ThermoSafe Brands acquires GreenBox

ThermoSafe Brands has added GreenBox from Entropy Solutions Inc to its family of temperaturecontrolled transportation packaging. In addition to the acquisition, the companies have signed an exclusive worldwide licence agreement for bio-based, nontoxic, and biodegradable PureTemp phase-change materials in the life sciences market and an on-going technology development agreement

Labelling system sets new standards for thermoformers Multivac has introduced a new labelling system for thermoformers, known as the Xbelt machine. Developed to keep up with advances in thermoforming lines, the system applies labels onto packages with flat surfaces. Since, the Xbelt eliminates the need for vacuum boxes, it is more hygienic as these boxes cause continuous movement of air and are difficult to clean. Moreover,

between ThermoSafe Brands and Entropy Solutions Inc. GreenBox is designed for the safe transportation of temperature-sensitive products and employs the PureTemp phase-change material, which uses a specially engineered plant-oil derivative to help control temperatures. It will be manufactured by ThermoSafe Brands’ locations and affiliated partners in the United States, Europe, and Asia. Colleen Bohn, President, ThermoSafe Brands, said, “The GreenBox acquisition complements our wellestablished brand of temperature assurance products, bringing new technology that will allow us to reduce the weight and size of packaging solutions for our lifesciences customers worldwide.”

it is energy-efficient as it requires only 10 percent of the compressed air consumption of conventional cross web labellers. The belt applies a complete label format in one pass, which means no shift movements are necessary and enhances safety as no larges masses have to be moved. Operating speeds and precision are ensured by the usage of servomotors. The belt is available in two models: the MR650 OP which applies labels to the top, while the MR660 UP applies labels the base. The company also announced it would soon be launching a twin version which has two label dispensers. The innovation would mean ‘zero downtime’ labelling as change-over from one to the other will be possible within one row of packs.

Almac adds sachet filling and packaging capacity in Ireland

Spurred by a client request for additional sachet capacity, Almac Pharma Services has completed a £ 2 million investment programme at the company’s headquarters in Craigavon, Northern Ireland. This new facility with approximately 5,500 sq ft features dispensing and blending suites to accommodate 2.5 tonne batches along with a sachet filling and packaging line. The facility is expected to produce more than 120 million sachets, split across various packed formats. “This investment has allowed our client to quickly meet growing demand for one of their key future products,” explained Geoff Sloan, Vice President - Manufacturing Operations, Almac Pharma Services. “Utilising Almac’s technical and project management expertise to deliver a complex engineering solution to an aggressive project timeline will assist our client in securing the market for this strongly performing product,” Sloan said. Added Graeme McBurney, President and MD of Almac Pharma Services, “This level of investment demonstrates our commitment to building long term, strategic relationships with our client partners.” Supporting storage and wash areas complete the new facility.

New compliance support programme for food packaging rules

Intertek has launched a support programme to help companies struggling to comply with increasingly complex EU Framework Regulation 1935/2004 (EC) laying down requirements for packaging materials including plastics, paper and board that come into contact with foods. A company spokesperson informed that Intertek, which offers quality and safety services, had been receiving enquiries about the new list and the broader food packaging regulation from across the supply chain. Moreover, food manufacturers are demanding that their suppliers are able to

provide ‘declaration of compliance’ documentation for their products. Intertek’s compliance support programme will help prevent supply chain interruptions by avoiding compliance problems at early stages and solving problems rapidly when issues do occur. The programme is expected to be of interest to a diverse range of companies across the supply chain; it is the SMEs that tend to have the most difficulty complying with the rules.

Modern Packaging & Design July-August 2010

WORLD NEWS

Printing South China and Sino-Pack predict opportunities ahead

The premier events in the printing and packaging industries, Printing South China, Sino-Pack, Sino-Label and China Drinktec, recently concluded in Guangzhou, PR China. More than 1,000 renowned local and overseas exhibitors assembled in four theme halls for these events that featured the latest equipment as well as comprehensive emerging technologies and solutions for the printing, packaging, labeling and beverage industries. The show garnered international attention, attracting more than 45,000 professional visitors, and received tremendous support from 60 printing and packaging industry associations in numerous countries/regions, including Korea, India, Indonesia, Malaysia, Mongolia, Thailand and Vietnam, as well as the provinces of Guangdong, Guangxi, Fujian, Jiangxi, and Hebei of China. Hundreds of world renowned enterprises from the industry gathered at Printing South China and SinoLabel 2010, including SPPMC, HP, Founder, Cron, Jadason, DURST, OKI, Hans-Gronhz, Weihai Hamada, MBO,

Package Design Awards celebrate beauty and wellness creativity

HBA Global Expo recently announced that it is now accepting nominations for its annual IPDA (International Package Design Awards) at www.hba-ipda.com. These prestigious awards honour the year’s most innovative packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability. Any size company can submit products that are introduced for retail

Zhejiang Zhenggrun, Basch, Taiyo, Lintec (Suzhou), Labelmen, Lintec (Tianjin), Avery Dennison, UPM, ETI, Brotech, Haotian, Wutung, ZhongTian, Xin Hao Adhesive, Colamark, LECCO, Kurz, Dupont, Mitsa, Moma, BST, Polyart, and others. As the largest one-stop packaging exhibition in China, the Sino-Pack/ China Drinktec 2010 indicated strong advancements in the industry, despite worldwide economic turmoil, by renowned exhibitors, including Ningbo Haitian, Guangdong Simcheng, Hangzhou Youngsun, Joyea, Shanghai Precise, Nanjing Grandpak, Shanghai Macwell Beijing Macwell, Guangdong Yuedong, E-Star, Shanghai Ishida, Mettler-Toledo, Videojet, MarkemImaje, Hitachi, Siti, Nordson, Zippak, MWV, Evergreen, Demag, and Pavilions from the USA, Korea and China Plastics Processing Industry Association. At the fairground, various exhibitors expressed significant growth in visitors this year, perhaps foreshadowing economic recovery for the sector. Further, a ‘Premium printing and packaging experience zone’ was set up at the show for the first time ever. This unique zone showcased diverse exhibits; from paper products to plastic, metal, glass and ceramic products, such as bottle packaging, wine cap, handicrafts and wood packaging, leather products, shell packaging and other new packaging materials and techniques. The collective debut of such cutting-edge package designs from 100 high-end packaging companies attracted hundreds of visitors to the show, including manufacturers, designers and advertising companies. from October 1, 2009 through August 31, 2010, including suppliers, design firms and brand manufacturers. Finalists for the IPDA awards are announced in early August and the category winners and the Grand Award are revealed during the HBA Global Expo & Conference, September 28-30, 2010 at the Jacob K Javits Convention Center in New York. The award finalists and winners are displayed in the IPDA Showcase at HBA, which is the largest product development event in the industry.

Borealis introduces novel thin-wall polymer Austria-based Borealis has launched a new material for thin wall food packaging that it claims is more robust and eco-friendly than previous generations. The new product, BorPure RJ377MO, is one of two new high transparency polypropylene (PP) random copolymers that the company has developed for food containers. The other is BorPure RG466MO, which is designed for kitchenware containers. The company claims that both materials offer a 10 per cent reduction in cycle times and energy, as well as a CO 2 reduction of up to 4 tonne a year for packaging convertors. The materials offer reduced cooling achieved by means of faster crystallisation and a high melt flow rate (MFR) due to the usage of Borealis Nucleation Technology. This ensures they do not taint the taste or odour of food. In addition to these sensory properties, these materials are robust and facilitate easy storage. The company claims the products offer a combination of excellent stiffness/impact balance, low warpage, good anti-static behaviour and ease of moulding for complex shapes.

“Our industry thrives on creativity and HBA Global is honoured to be the platform for packaging genius and celebrate the year’s most stand-out products,” said Jill Birkett, Brand Director, Beauty & Wellness. Judging for the IPDA is done by a ‘Committee of 100’ made up of industry professionals, designers, suppliers and members of the media. IPDA submissions are evaluated on the basis of originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.

Modern Packaging & Design July-August 2010

TECH UPDATES

Anniversary

Shelf stable, aseptically filled beverages

Tenaya, LLC has introduced MADE® beverages in a 16-oz PET bottle with a KHS Plasmax® barrier coating. MADE® beverages are filled at Kan-Pak, LLC, Arkansas City. According to Tenaya, MADE® is a certified organic, all natural line of beverages that combine green tea and fruit juices with refreshing floral and herbal extracts for a truly unique beverage option. It is available in eight different flavours. Charley Snell, Founder, Tenaya said, “Our current products are uniquely created and packaged aseptically to allow for shelf-stable storage with no need for preservatives or refrigeration, reducing the environmental impact of shipping and storage. We chose Ball’s Plasmax-coated PET bottles because the bottles are 100 per cent recyclable & widely accepted for recycling, and the Plasmax barrier is highly compatible with the aseptic filling process.” The aseptic filling process removes all organisms that can cause spoilage, without creating any impact on the flavour or nutrition.

Transparent box makes a difference

Printed chipboard boxes represent the typical outer package for condoms. However, Ansell Healthcare Ltd has introduced its LifeStyles THYN condoms recently in decent transparent box that allows consumers to see the foil pouch inside that carries the non-latex, polyisoprene condoms, which are 21 per cent thinner than standard latex LifeStyles condoms, according to the company officials. The recyclable Amorphous Polyethylene

Terephthalate (APET) box is supplied by Pharma Packaging Solutions. Ansell reports that the supplier uses a unique four-colour digital printing process to print the cartons, saying the process can print plastic and various paperboards at production speeds on stock as thick as 24-pt. “The plastic box is a significant change in the condom category. It allows our graphics to display the foils inside, inspiring a ‘sheer’ imagery and suggesting the thinness of the product itself. In consumer testing, category users thought the packaging was contemporary and relevant to their lifestyle. This plastic connotes sheer and thin, by virtue of its transparency. It is also a sustainable package as it is recyclable,” commented Carol Carrozza, Vice President, Marketing, LifeStyles Condoms.

Track and trace packaging machine A track and trace packaging system designed to integrate into existing operations, bringing companies into compliance with new regulations, has been launched by Crest Solutions and Eisai Machinery. To support companies’ efforts to comply with pharma regulations Crest and Eisai are launching the PharmaMarker system. PharmaMarker is capable of coding, verifying and tracking up to 450 pharmaceutical cartons per minute. This is achieved by marking each carton with a data matrix code printed using a non-contact thermal ink or laser print head, according to company officials.

InterTech Development offers UDI system

Medical device packagers seeking to comply with the FDA Amendments Act of 2007 and enhance patient safety with complete part traceability, can now use InterTech Development’s Unique Device Identifier (UDI) system, which integrates bar coding, scan and software tracking of each part and batch, including all leak test, functional test and lifecycle test data related to each component.This system not only provides full traceability in the event of product recalls, but also provides data for process optimization to streamline production, and storage of all test data at each productions stage for statistical process control data that underlies most quality assurance systems and full ISO 13485:2003 compliance. For added traceability, a laser marking system can be integrated with the bar code label system. Jacques Hoffmann, President of InterTech Development Company, said, “InterTech’s turnkey test solutions have always emphasised software integration to monitor all stages of testing and archive all test data. Above and beyond the UDI system finalised by the FDA for minimum parts traceability requirements, the InterTech UDI system will enable device manufacturers to glean from constantly archiving test data and the process improvements they need to make to improve yield, minimise defects, and ensuring that products jeopardising patient safety are never released to market.”

Modern Packaging & Design July-August 2010

TECH UPDATES

Efficient and economical servo case packer Schneider Electric has introduced an affordable servo case packer which is capable of running up to 25 cases per minute as small as 6”x 5”x 4” and up to 15 cases per minute as large as 14”x16”x16”. It has a magazine capacity of approximately 150 cases. Despite the company’s belief that this is the most affordable top load servo case packer on the market and features the industry’s smallest footprint, there are clearly no compromises regarding performance, reliability or tool-less changeover flexibility from its Schneider Electric colour touchscreen HMI, according to Schneider officials.

Versatile packaging inspection system Packaging inspection is a critical function after the package is produced. The recently launched Sentinel modular inspection system from BellatRx Inc can inspect various packaging features such as cap, cotton, label or leaflet within a wide range of container sizes and closure types. The Sentinel is easily integrated into an existing packaging line and can be placed either at the end of a line or immediately after a specific piece of equipment. It helps eliminate sub-optimal product escapes from packaging lines, increases packaging line reliability and reduces quality control costs.

24 oz single-serve PET bottles Brooklyn Bottling Co’s Tropical Fantasy line of teas and juices is now available in 24 oz single-serve PET bottles from Amcor Rigid Plastics. The switch from 16 oz glass containers to consumer-friendly PET lends numerous consumer benefits including lighter weight, portability, and resealability along with a novel brand-specific shelf appeal. In particular, the PET bottle’s resealability is a critical advantage because the company is looking to expand distribution to schools and promote usage at outdoor

Modern Packaging & Design July-August 2010

Integrated counting, bottle filling and capping system IMA North America has launched Uniline, a new system that integrates the functions required for a complete counting line. These features include container loading, desiccant insertion, counting and filling, cotton insertion, capping, rejection and coding.The system is designed for continuous operation, with high output efficiency while minimising rejects. With Uniline, every container is uniquely contained and identified in its own position on the conveyor, to ensure traceability at every stage of the packaging cycle, from loading to rejection. Due to the innovative bottle transfer system, Uniline presents a linear design, with all operations clearly visible and ergonomically accessible to operators, according to company officials.To package toxic products or products sensitive to temperature and humidity changes, specific containment and conditioning chambers can be created within the system. This eliminates the need to incur the cost of conditioning the entire packaging room. At just 16 feet long, the GMP compliant design is more compact and streamlined than a traditional one.

venues including sporting events and beaches, according to an official from the company. “PET delivers an eyecatching bottle, a significantly better carbon footprint, and avoids breakage

issues,” explained Eric Miller, President, Brooklyn Bottling Co. The custom bottle features an attractive, upscale design, including distinctive 3D diamond faceted shapes that encircle the neck. In addition, the initials ‘TF’ are embossed on the shoulder to identify the Tropical Fantasy brand instantly. A high-gloss, metalised wrap label is another eye-catching element that enhances consumer appeal. The bottle’s finish is 38 mm instead of 43 mm, a feature that is reflective of an industry trend focussed squarely on sustainability issues such as smaller package size, reduced material usage and lower manufacturing costs.

DESIGN INNOVATION

Anniversary

In a sea of look-a-likes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Real packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs.

Eco-friendly package for Cadbury Flake

The Cadbury Flake has donned an all-new look with the recently introduced elegant package that makes a strong appeal for the tempting product. The package, while being embellished with aesthetics, also conforms to the green norms. A metallised, biodegradable material, NatureFlex™ NM from Innovia Films, has been selected by the confectionary major to wrap its Flake brand. NatureFlex™ NM is a cellulose-based, biodegradable film, manufactured from renewable wood pulp, metallised in-house and suitable for home composting. This is achieved because the level of metal is so small (less than 0.02 per cent) that it only slows the film’s degradation by a matter of days without interfering with its bio-degradability in any other way. Other modified coatings ensure excellent metal lay-down and adhesion providing a very high moisture barrier. This high barrier keeps Cadbury flake in premium condition. Manufacturer: Cadbury

Powerfully packaged massage oil

A unique packaging solution by the Colombian design firm P576 devised for loto massage oil communicates the customisation of fragrances. The amber colour of the bottle creates a powerful sensation which has an appealing effect on the eyes, thereby making a strong proposition. The bottles are packed in recycled cardboard, with the line’s distinctive seal hot stamped in gold and typographic labels affixed that describe the makeup of the product, to create elegant & sophisticated packaging that alludes to the individuality of the scent inside. With the help of an aroma therapist, customers can, in the store, mix and combine the different oils of loto to create personalised fragrances. As customers can create customised scents, the packaging was aimed at communicating the singularity of the product. Manufacturer: loto

Modern Packaging & Design July-August 2010

DESIGN INNOVATION

Eye-catching PET bottles from Amcor

Amcor Rigid Plastics, one of the leading players in PET packaging, has made a major advancement in weight reduction with the development of the lightest 16 oz PET salad dressing bottles in North America. The 16 oz Curve, a stock oblong container, weighs just 29.5 gm, almost 20 per cent lighter than the industry standard (35.3 gm). It also beats a competitive 30.4 gm PET bottle, which till recently was the industry’s lightest salad dressing container. The 16 oz Curve has a 33 mm finish with an oblong design and rectangular footprint which maximises cube efficiency, thereby making the most of storage capacity on the pallet, in the warehouse, on the truck, and most importantly, on the shelf. Another key feature is the use of Amcor’s modular mould programme, which provides customised shapes and decorations with significant cost savings over traditional tooling. The superior design allows the bottle’s top load strength to be significantly higher than that achieved by other lightweight plastic alternatives. Manufacturer: Amcor

Elegantly packed liquid detergent

‘Good-natured’ with the environment

Eyecatching fruit packaging with a concern for sustainability is the latest flavour of Good Natured. The package employs innovative sleeves for its soft fruit and tomato containers. The creatively produced cellulose acetate film, not only imparts aesthetics but also protects the environment by being biodegradable, anaerobically digestible, and compostable. The clarity of the window film ensures that the fruit is displayed in an attractive and eye-catching way, standing out from the competitors’ offers on the shelf. The film is supplied by Clarifoil, one of the world’s leading producers of cellulose acetate film. The product has achieved a number of certifications including both the EN 13432 and ASTM D 6400 certification, which are internationally recognised industry standards.

Casa Rex, a renowned Brazilian design house, has designed the packaging for Omo Total Ultra Concentrated, from Unilever’s global laundry team in London. High style and function make this package the perfect compact, lightweight and easily portable solution. The slim design allows the bottle to be displayed in narrow racks attached to the shelves in many convenience stores. To clearly communicate the new product proposition, Casa Rex carefully distributed the flow of information, integrating all elements as part of a single narrative, united by the product ‘wave’ that ranges over and structures the packaging. Manufacturer: Uniliver

Manufacturer: Good Natured

Modern Packaging & Design July-August 2010

Anniversary

BUSINESS BUSINESS && MARKETS MARKETS

Top 5 trends shaping packaging in 2010 and beyondâ&#x20AC;Ś Hybrid packaging...........................................................26 Digital printing ...............................................................30 Shrinking packaging.......................................................34 Green initiatives .............................................................38 Brand security ................................................................42

Modern Packaging & Design July-August 2010

HYBRID PACKAGING

Anniversary

Hybrid packaging

Blend of the best

Innovations in both design and technology, offer several new packaging formats that bring together, for instance, the strength of aluminium foil with an innovative use of polyester heat-seal technology. Sarita Kutty elaborates the numerous advantages that a blend of substrates can offer including clarity, light weight, strength, shatter resistance, favourable barrier properties, tamper evidence, and ease of opening & dispensing. Courtesy: Kodak

Modern Packaging & Design July-August 2010

HYBRID PACKAGING

he increasing usage of shelf ready packaging is highlighted as a major growth area in the coming years. In today’s packaging landscape, the choice of raw materials can be daunting. Substitutions are sometimes made with little or no regard to suitability, nonetheless, the differences in material properties and appropriate applications are creating some interesting nuances in today’s recovering economy. The choice of substrate is influenced by a number of key parameters including the requirements of print performance, product protection, design features & requirements, sustainability and overall value. These initiatives, which are designed to not only increase the efficiency of shelf stacking in the supermarket but also reduce out of stock situations, have grown in recent years.

Innovations in materials Material changes are constant, and the retortable, peelable end is the next challenge to be met. The lids are composed of aluminium foil or polymeric

laminate, while the pull ring is metal. Besides dealing with the different metallic properties, the lining has to act as an adhesive sealant that fuses with the lid during retort. “Today, lightweights are the toast of the town, at least in the world of packaging materials. Lightweighting of PET containers is front and centre in packaging change, but cracking down on weight is not the only focus of material innovation,” avers William J Harvey, President, DuPont Packaging & Industrial Polymers. Moreover, container weight represents cost when products are moving through the supply chain. Saving a few grams from each container quickly adds up to significant savings, both in material and transportation costs. “Conversions from glass to plastics characterised container economies early in the decade, and in recent years, attention has focussed on thinner and lighter polymers,” adds Harvey.

Sleeves and combination packaging Cartons have been criticised for their lack of barrier properties and flexibles for their poor display and merchandising properties and for this reason, growth is expected in

Courtesy: Strauss

the use of cartons in combination with other materials. “One major sector will be the continuing development of ready meals, where the food is packed into a plastic tray and a sleeve made of cartonboard used to cover the tray, thus providing both additional protection and high quality print to help with the merchandising of these products. While this market is well developed in some countries in Europe, there is an increasing demand for ready meals and the combination of cartonboard and plastic will continue to grow,” elaborates Sonia Raja, Head

“The glass/resin hybrid concept can be produced in two forms” William J Harvey, President, DuPont Packaging & Industrial Polymers On innovations from DuPont… An innovative glass/resin hybrid cosmetic packaging concept is used for an eye-catching new way to house the tommy girl jet setter fragrance from Tommy Hilfiger Toiletries. It combines glass, for its wide-ranging chemical resistance, and the protective yet aesthetic performance of DuPont™ Surlyn® moulding resin. The development confirms the extended application of Surlyn® in cosmetic packaging, beyond its traditional use in caps and closures. Functional properties, such as breakage- and scratch-resistance, were of particular significance for the 15 ml, refillable bottles used for the tommy girl jet setter cologne spray, which are aimed at the ever growing market for ‘nomadic’ cosmetic products. The packaging concept... The glass/resin hybrid concept can be produced in two forms. As a so-called ‘monoblock’, the glass container for the fragrance is permanently fixed within the protective Surlyn® exterior casing. To incorporate the possibility of replenishing the fragrance

Modern Packaging & Design July-August 2010

once used, it can also be produced with an extractable glass dispenser, as illustrated by the tommy girl jet setter fragrance, which is sold with three glass refills. In this particular case, the fragile glass dispenser exhibits long-term chemical resistance to the fragrance’s specific formulation. By cocooning it in the light-weight Surlyn® casing, scratch and abrasion resistance is assured – and, most importantly for ‘nomadic’ products often carried in handbags or luggage, the risk of breakage, and the subsequent leakage of the contents, is all but eliminated. It is in this role as a protective outer layer that the aesthetic properties of Surlyn® resin come to the fore. Thanks to its glass-like transparency, there is no loss in visual impact of the overall packaging concept. Indeed, in many ways the interaction of structure and light through the thick-walled casing further enhances its appearance. The tactile surface, which can be easily decorated or hot-stamped for increased aesthetic appeal, requires no additional protective coating, and prevents the appearance of fingerprints.

HYBRID PACKAGING of Packaging, Tesco, UK. With the rapid development, especially in Eastern Europe of the ready meals market, this multi materials system that exploits the best properties of both materials will continue to grow. Another area identified is the increasing use of barrier boards to manufacture cartons. With the growth in the prepared food markets, allied to the developments in barrier technology, cartons can now be used for a whole range of different applications in the food and related fields. “Again in using cartons the brand owner and retailer can ensure the best possible image for the product and this is becoming particularly important in the own brand sector where growth is forecast to be high,” states Raja. Barrier boards allow difficult products to be packed directly into cartons without the need for additional inner wrapping or lining. This is done with a wide range of extrusions and laminations of base boards such as folding boxboards (FBB), solid bleached sulphate (SBS), recycled boards (WLC) and solid unbleached board (SUB). Further design benefits, unachievable with glass, are the integration of walls of varying thicknesses, & without voids, in an injection moulding process, and the reproduction of extremely sharp angles.

Functional packs Spouted pouches are a small part of the US drink market, but they are huge overseas. “Spouted pouches are enormously successful in Asia and Europe. McDonald’s outlets in France recently began

using spouted pouches for an applesauce product; in Japan, an energy-drink manufacturer sells 100 million spouted pouches a year,” avers Raja. Then there is a new linear tear-film technology from Cincinnati’s Ampac Flexibles. The tear line is engineered into the film’s structure. Until force is applied at a side notch, the integrity of the film remains intact, even when subjected to the heat and pressure of retorting. A double layer of film on the sides keeps food away and provides a ‘cool grip’ area after reheating the pouch in a microwave. “The pouch was developed for military MREs; once opened, the stand-up pouch doubles up as the food’s container. This helps bolster the pouch’s sustainability,” claims John Baumann, President and CEO, Ampac Packaging Llc. Further, coatings that deliver the barrier function formerly associated with thick, rigid materials are coming into play. “A highstrength, polyester resin with exceptional gas-barrier properties, PGA has been developed by DuPont and will enter the US market this year under the brand name Kuredux. The coating material, which can be applied to rigid or flexible plastics, will be produced by Kureha Corp, a Japanese manufacturer. A recyclable bioderivative, PGA could enable lightweighting of a broad spectrum of food and beverage containers,” informs Harvey.

A ‘fresh’ pack Consumers demand food to be fresh for a long time, and the packaging materials should be easy for handling, safe and healthy to human beings and also to the environment. A major problem in food science is determining and developing an effective packaging material. Using nanoparticle technology, Bayer has developed an even more airtight plastic packaging that will keep food fresher and longer than its previous plastics and the plastics of its competitors. Researchers at Bayer

“We encourage simplification of packaging solutions” Roger Zellner, Director of Sustainability, Kraft USA Walmart’s packaging scorecard and its effect on Kraft’s packaging strategies... Walmart has pushed forward the industry debate on sustainability with its packaging scorecard. I think it has given the industry something to coalesce around, and it certainly has raised the discussion about what makes a sustainable packaging, how to make progress in that regard, etc. How has it affected us? It has been synergistic with our efforts. Temperature spikes during hot-fill operations can cause warping in PET containers, resulting in labelling foul-ups or worse. A new blow moulding process by Liquid Container resolves the issue. Today, lightweights are the toast of the town, at least in the world of packaging materials. Lightweighting of PET containers is front and centre in packaging change, but cracking down on weight is not the only focus of material innovation. Strength and lightweight in a natural brown container appeals to many craft brewers, a product category targeted by the makers of Kraftpak uncoated carton board.

Polymers refer to this new plastics as a ‘hybrid system’as it is enriched with an enormous number of silicate nanoparticles. When this plastics is processed into a thin film and wrapped over food, it does a better job than previous plastics of preventing food from going bad on the shelf and it helps prevent odours from one food mixing with another. The most challenging factor for food packaging engineers is oxygen because it spoils the fat in meat & cheese and turns them pale. Due to the nature of the nanoparticles in Durethan®, Bayer’s new plastic material, air cannot penetrate it like

Courtesy: DuPont

Modern Packaging & Design July-August 2010

HYBRID PACKAGING

“The design should inherently provide tamper evidence” John Baumann, President and CEO, Ampac Packaging Llc Trends in retail packaging... With the competition in today’s retail marketplace, it is increasingly important for brand owners to utilise the entire package as a billboard to capture the interest of consumers and to take advantage of every opportunity to reinforce their brands and improve consumer brand recall. With a package that allows complete use of the graphics ‘landscape’, this branding goal can be achieved. Designers no longer have to avoid placing important branding or product information at the top of the package that in the past would be removed by the consumer. There is no longer a torn or damaged package in the consumer’s home. The entire package stays intact when using the E-Z ZIP closure technology,

Modern Packaging & Design July-August 2010

maintaining a consistent brand look and presence from the time of purchase until the product is consumed. In addition, the design inherently provides tamper evidence. Advantage of E-Z ZIP pouches... E-Z ZIP is a unique improvement to the recloseable stand-up pouch, solving several important issues with current zippered pouches. For manufacturers, the pouches fill as if there is no zipper, improving efficiencies. For CPGs, the entire pouch can be used for branding, and the brand message remains intact even after opening. For consumers, E-Z ZIP is an intuitive and easy-to-open pouch, eliminating difficulties opening the package while providing tamper evidence for safety.

other conventional plastics. The embedded particles have a maze like arrangement in the plastics, acting like barriers, which makes it difficult for gases, like oxygen, to pass through the packaging. They actually increase the distance the gas molecules have to travel by causing those molecules to zigzag around the silicate plates, in effect increasing the amount of time it will take for the molecules to completely penetrate.

Committed to adding value Against the backdrop of current debate over conserving resources and sustainable development, there is a great demand for environment-friendly hybrid materials. “Nylon Clay Hybrid (NCH), which essentially is polymerised polyamide nanocomposite has entered commercial production even for food applications. These are economical for high slip/low haze films with improved oxygen barrier. These should be a good option for selective barrier applications with low cost,” concludes Zellner.

DIGITAL PRINTING

Anniversary

The power of digital printing

Of colours and techniques The trend towards digital packaging printing is already gaining momentum, and as more & more end-users discover its advantages, this trend is likely to accelerate. Almost 15 years after the dawn of digital packaging printing, the technology and its perception in the market have matured significantly, finds Sarita Kutty.

ith the advent of sophisticated digital presses, the use of digital printing is growing, especially for labels and shorter runs. Since each impression is generated by a digital file, digital printers are particularly well-suited for printing variable data, including unique codes. Thus, it is clear that from the initial concept to the finished product, everything has to work in perfect sync. This includes physically designing and structuring the package, preparing the design files in prepress, making the plates, and printing & converting the actual package. Thus today, digital printing is making inroads in packaging in a number of ways.

On-demand printing Digital printing has the capacity to change the way in which businesses function. â&#x20AC;&#x153;Digital printing technology is making it possible to move towards on-demand packaging production as a means of streamlining the delivery process further. Today, digital technology for labelling, barcoding and container printing is on the rise. More end-users are now familiar with the technology, and it is anticipated that many will switch from traditional packaging printing Courtesy: Kodak

30 30

Modern Packaging & Design July-August 2010

DIGITAL PRINTING

technology to digital alternatives over the coming years due to the potential savings in time and cost,” observes Dr John Anderson, Director - Packaging Segment Marketing US&C, Kodak. Further, on-demand printing allows packaging to be individually tailored to the customer, can potentially save on raw materials, and can release capital that might otherwise be tied up in stock. Cost savings in packaging production are thus possible. This is firmly in line with the strategy of agility that many companies in the world of e-commerce are seeking to implement.

Label printing Over the past five years or so, the digital printing of labels has undoubtedly become a mainstream printing process, with excellent examples of high quality printing being produced daily for the food, beverage, health & beauty, pharmaceutical, consumer products, industrial and other labelling sectors. “More than 1,200 digital label presses have now been installed worldwide since the launch of this new technology in the mid 1990s and close to 250 new presses

are now being installed each year into label printing companies in Europe, North and South America, Australia, Asia and even into India,” says Christopher Morgan, Senior Vice President - Graphics Solutions Business, Imaging and Printing Group, Hewlett-Packard Company. Certainly, the benefits for label users of using digitally printed self-adhesive labels are now widespread and fully accepted by many brand owner & retail groups alike. The benefits include speed of response, reduced inventories, on-demand delivery, new promotion possibilities, mass customisation and short-run capabilities. “Such has been the response to the opportunities and sales growth created by label converters investing in digital presses that installations of new digital presses annually now make up for some 15 per cent of all narrow-web label presses installed worldwide each year, while the value of digital label sales grows annually at up to 36 per cent – against just 4 or 5 per cent annual growth for conventionally printed labels. Certainly, a powerful argument for continued investment in digital technology,” cites Dr Anderson. Now those same benefits are increasingly being extended into other types of labels – shrink sleeve labels, heat transfer labels, etc – as well as into new opportunities within the printed packaging sectors, with digital printing now being

used for the production of high quality printed flexible packaging, tubes, cartons, bottle top foils, sleeves, containers & pails, even games and competitions incorporating variable information. “Major brand owners, such as Heineken, have already taken advantage of digitally printed shrink sleeve labels for market promotions, while many other brands are currently evaluating or using the benefits of digital technology for new label and packaging solutions,” says Morgan.

Of automation and integration It is not just digital printing presses that have advanced significantly in the past few years. There have been developments in digital front

Courtesy: Kodak

“Streamlined management of the production processes is the need of the hour” Dr John Anderson, Director - Packaging Segment Marketing US&C, Kodak Opportunities in digital printing… Our customers in the packaging market are excited by the many new opportunities for growth as technology brings improved quality and efficiency to the flexo process. The KODAK APPROVAL NX digital colour imaging system provides a robust, proven proofing option for packaging professionals. Optimised for the FLEXCEL NX system, it enables package printers to reduce time to market, save money on flexographic plates, and more accurately meet customer expectations with digital proofs accurately matching colour and imaging on press. Leveraging the power of KODAK Unified Workflow Solutions, which include KODAK PRINERGY POWERPACK Workflow, KODAK INSITE Solutions and KODAK COLORFLOW software, package printers have a robust, modular and scalable solution that can streamline production while reducing cost and improving efficiency. PRINERGY POWERPACK Workflow is a full-featured premium workflow solution built on the ADOBE PDF print engine that offers best-in-class productivity and connectivity options.

Modern Packaging & Design July-August 2010

PRINERGY POWERPACK Workflow features complete PDF editing capability, as well as new packaging layout automation, which combines jobs and their specifications together with CF2 Die files and press configuration data to speed the process of layout, delivering significant time and potential cost savings to the prepress operation. Full integration with INSITE Solutions allows package printers to use the Internet to provide new business services such as a storefront for e-commerce, as well as integrated automation and online collaboration with clients to ensure a smooth flow from submission to completion. And COLORFLOW software helps packaging professionals more accurately manage and reproduce critical brand colours. Success and growth in the package printing market require not only high-quality imaging, but streamlined management of the production process as well. Kodak’s innovative portfolio of solutions maximise efficiencies to enhance profitability for printers.

BUSINESS & MARKETS ends, in automation and integration of digital solutions through the production chain, in new digital software solutions, in workflow organisation, in on-line colour management and in ‘colour guaranteed’ printing.

Colour control Colour control is definitely a key element in the success of digital printing, not just CYMK, but also spot colour matching. However, prepress should be the main focus to achieve fast turnarounds that digital printing offers. The press will do what it can; there is a lot of good technology in the market, but if the converter has not got prepress sorted it can provide a number of challenges. Prepress must support fast job turnaround, while unsuitable prepress set-ups will jeopardise production and performance. “From the print-buyer point of view there are also a number of value drivers to using digital printing. Ensuring quality and compliance is very important. So also is, taking cost out of the process obviously, and accelerated time to market so that products can enter the market quicker, as well as offering all sorts of value added services (the converter just delivering a label is pretty much part of the past). Converters, today, have to change their service model according to the new requirements from the various players within the supply chain – and of course expand the scope of the business,” says Vipin Tuteja, Executive Director, Production Systems Group and Head Integrated Marketing & SAO, Xerox India Ltd. Today, converters and their customers also have the availability of a world wide web, which is very efficient. There are

Courtesy: Kodak

many things that converters can automate with their partners, with customers, and enter into collaboration with them. It is therefore essential to look at what needs to be done today to get rid of the headaches in printing, both printing in general, and more specifically in digital printing. According to Morgan, brand equity is considered to be important, for example, the accurate reproduction of spot colours.

Finishing systems Added to the pre-press and workflow strategies & solutions are continuing advances in in-line and off-line finishing systems for digitally-printed labels & packaging and the benefits of this rapidly growing technology are further multiplied. While conventional die-cutting and varnishing have been the minimum finishing options for digital label presses to-date, the latest equipment is available with options for hot or cold foiling, embossing, inkjet personalisation, 2D barcoding, booklet insertion, hologram registration, flat-bed screen printing, sheeting, over-laminating, 100 per cent web inspection, turret rewinding or slitter rewinding, if required. All the main suppliers of digital print finishing equipment now also offer laser cutting solutions. Besides, there is an array of cost-affordable laser cutting equipment for the label and package printing converter to choose from. And while the software, hardware, applications & markets for digital label (and package) printing have developed rapidly over the past few years, many label, packaging, brand owner and retail groups still have a perception of digital that is somewhat out-of-date in terms of quality, run lengths, solutions and potential. “All that has changed. Digital is now regularly used for run lengths of 50,000 or more – a market opportunity which represents two-thirds of conventionally printed label jobs. Quality today is excellent. Indeed many label producers quote jobs for both conventional & digital and let the customer decide. Many customers regularly choose digital. The breakeven or crossover point between digital and conventional has extended considerably in the recent years,” observes Tuteja. Markets and applications for digitally printed labels now include the key end-user

“Digital printing is a clean fast process” Christopher Morgan, Senior VP - Graphics Solutions Business, Imaging and Printing Group, Hewlett-Packard Company Benefits of digital printing… For those companies that have adopted the technology, and for their customers who have explored and exploited its benefits, digital printing has transformed the way they think about print, and operate their printing & data management businesses. The entry of HP into the commercial, label and specialty printing sectors, with the acquisition of Indigo in 2002, gave an impetus & authority to digital printing that is driving the technology and its adoption by major companies & institutions worldwide. The key advantage of digital printing is a clean, fast process that does not require time-consuming and costly plate making and processing. Digital artwork files in standard formats (Quark, Adobe® Illustrator®, PDF, Adobe® InDesign®, and others) can be received over the Internet and run after a quick ‘pre-flight.’ Jobs that used to take two or three days can now be turned around in an afternoon. On delivering added value and brand protection… HP Indigo digital printing has distinct areas where it can deliver what brand managers are looking for. HP Indigo digital presses can print on-demand from standard page formats delivered over the Web, reducing the time to market. The growing trend towards shorter more targeted print runs is not only possible, but cost-effective as well. HP Indigo presses use the unique HP ElectroInk can reproduce 97 per cent of the PANTONE® Colour range. With up to 7-colour capabilities, presses can print special corporate or brand colours with accuracy and assurance.

Modern Packaging & Design July-August 2010

DIGITAL PRINTING

“Personalised printing opens up endless opportunities” Vipin Tuteja, Executive Director, Production Systems Group and Head Integrated Marketing & SAO, Xerox India Ltd

sectors of food, health, beauty & cosmetics, wines, beers & spirits, pharmaceuticals, household cleaning and industrial products, among others. This list is likely to continue to grow rapidly, while the benefits of digital printing are now applicable in a wide range of flexible packaging, sleeve, tube, carton, etc, applications. Indeed, recent research indicates that up to 15 per cent of the installed digital label presses are already producing digitally printed flexible packaging.

“What seems certain is that 2010 will be another major breakthrough year for digital printing. Some highlights would be higher press outputs, even greater quality, wider press choice, integrated processes, improved breakeven compared with conventional printing, key developments in software and prepress, additional added-value finishing capabilities, and ever more end-user solutions in both labels and packaging,” concludes Tuteja on a positive note.

On the latest advancements in the digital printing space... The printing industry has seen a paradigm shift; it is not just changing but is redefined; making the impossible, possible. Today’s commercial printing environment is more complex and competitive than ever before. Customers are increasingly demanding faster turnarounds, shorter run lengths, and personalised colour documents. The key to leveraging these trends is to develop new ways to work that translate into finding innovative ways to increase productivity and ROI. The latest advancements in digital printing include short-run colour, Web-ordered print on demand, and personalisation. These are being pioneered today by many of the world’s leading print providers. In India, the digital printing market is expanding rapidly and is becoming very receptive to the upcoming new printing solutions. Rapid technology advances, reduced costs, colour printing, ever increasing number of functions — the list of options is getting bigger and bigger with each passing day. Xerox pioneered digital printing in India and is taking all possible steps to create awareness about values that digital services can bring to customers, thus generating significant profit opportunities for our partners and print solution providers. A key trend in the digital print space is ‘personalisation’, which enables print providers to make documents relevant, compelling and meaningful. ‘Personalised printing’ opens up endless opportunities for one-to-one marketing, Customer Relationship Management (CRM), direct mailer, sequential numbering, security identity solutions, ticketing, and billing - in fact any application that calls for customised documents.

Modern Packaging & Design July-August 2010

SHRINKING PACKAGING

Anniversary

Shrinking packaging

Less is beautiful Today, one of the ways to ensure sustainability is to optimise the size of packaging. Not only would it be environmentally correct to reduce the overpackaging of products, but also lower the cost of packaging. Sarita Kutty looks at the impact of single-unit dosing and sachets.

onsumer goods companies are always looking for new ways to build brand awareness for their products. One method they often turn to is provide trial-size samples to consumers. This has led to the development of single-unit dosing, a package design trend reaching a heightened level of success across categories in mainstream and prestige consumer packaged goods.

Single-unit dosing The success of the single unit or serving is directly related to its ability to meet multiple needs of the consumer concurrently, across demographics and cultures. â&#x20AC;&#x153;Single-unit dosing packages feature one unit of sale with single-serve sizes. The trend is a response to our need as consumers for

Courtesy: Dell Packaging

Modern Packaging & Design July-August 2010

SHRINKING PACKAGING products to be customised, convenient, precise, and sustainable. These needs have developed because of advancements in technology & shifting socio-demographic trends, including smaller average household size, an aging population, and increasingly individualistic consumption habits,” explains Valerie Jacobs, Vice President and Group Director, LPK Trends. More recently, single-unit dosing has gained momentum with the global recession, the sustainability movement, and advancements in technology evident in categories where it previously had not been seen. These categories include laundry, soap, cosmetics, skin care, and OTC medications. “In 2008, P&G launched the innovative Cascade Complete AllIn-1 Action Packs, pre-portioned,

single-dose dishwashing detergent. The Action Packs employ a water-soluble packaging system featuring dual compartments that separate the detergent products and provide the consumer with one convenient solution for cleaning dishes. Similarly, Purex has launched complete 3-in-1 laundry sheets featuring detergent, fabric softener, and an anti-static solution in one sheet to simplify the product needed for washing and drying laundry,”says Jacobs. Though consumers continue to exhibit preferences towards products that offer convenience and portion control, those sold in single units are seeing an advantage at shelf as they become the more practical choice for

“Portability is a significant driver of single-unit dosing” Valerie Jacobs, Vice President and Group Director, LPK Trends Genesis of single-unit dosing... Single-unit dosing appears to have originated in food, attributed to Hunt’s Snack Packs, which were introduced in 1968 as a shelfstable pudding in single aluminium cans. In the early 1990s, with an expansive economy and heightened consumption rates, the ‘bigger is better’ trend appeared with ‘family size’ portions of snacks and ‘super sized’ options in fast food and casual dining. Bulk buying and merchandising products in bins from mass to specialty stores was in vogue, encouraging consumers to stock up and buy big. In the late 1990s and the earlier part of this decade, marketers looked towards innovation and category stretching. The single unit evolved as one strategy to connect with consumers asking for smaller or lighter versions of their favourite products. In 2007, Nabisco introduced 100-calorie snack packs (cookies and crackers). This product not only provided diet-conscious consumers with the portion-control feature, but also offered the convenience of a single serving. This combination of customised, controlled portions combined with convenience, portability, and sustainable freshness continues to play a major role in food trends today.

Modern Packaging & Design July-August 2010

Significant trends in single unit packaging... Portability is another significant driver connected to the spread of the single unit across consumer packaged goods categories. Benadryl recently introduced Perfect Measure, a children’s allergy medication packaged in pre-portioned, single-use spoons that control the dosing at delivery. The disposable spoons and twist-top seal provide a liquid solution for the dosage cup, which normally requires rinsing and is prone to spillage. Appealing to mothers, it combines the benefit of a liquid, which is easier for a child to ingest in an emergency, with the ease of a transportable tablet. Perfect Measure also provides a sense of security in the single unit, ensuring that the child receives the precise dosing amount per use, which also means less worry for mothers. Cargo is an award-winning beauty brand that prides itself on creating ‘super-portable’ cosmetics. Cargo’s DailyGloss is a 30-day supply of multiple shades of lip gloss with portable ColorCards that feature eye shadow packaged in single-use measures so that it can be applied with a fingertip. Each single unit of these products can be separated from the rest of the package to accommodate smaller purses.

Courtesy: Single-unitdose

consumers on the go. The single-unit strategy also provides a benefit to a consumer product goods manufacturer by allowing it to add a premium offering to its portfolio. Concurrently, the company can reinvent the product category with an innovation. Further, single unit continues to reinvigorate categories and increase in popularity. And, beyond convenience, several demographic drivers will advance the success of the single unit. “Freshness and sustainability will remain important, precision will remain critical in the health needs of the very old & very young, and Generation Y will continue to demand greater customisation in the single unit,” cites Jacobs. Michael Golden, President, Stephen Gould Corporation points out that any beauty product that offers the user a noticeable benefit with only a few applications should be a good fit for sampling and unit doses. “The purpose of a sample is to provide enough product for a consumer to properly experience the benefits of the product. Any time that is achieved, a good fit has been found. The brands that benefit most from sampling are those that give the fastest results. If it takes weeks to experience the benefits of a skin cream, that skin cream would not likely benefit from sampling as much as a cream that shows benefits with one application,” he says.

More than a giveaway In the beauty packaging industry, there are a variety of options, and

SHRINKING PACKAGING

Courtesy: Purex

they range from the simple to the complex. “Brand owners have a diversity of sampling options that can be used. The device can be simple, and deliver just one dosage, such as a sachet. It can also be more sophisticated such as a thermoform in a card, that could deliver usage instructions, and a coupon to enhance the value of the sample,” states Golden, pointing out that brands could also use a regimen approach to deliver a range of products such as a wash, toner and a moisturiser.

“The usage of sample pouches is gaining momentum” Michael Golden, President, Stephen Gould Corporation Advantages of sachets and sample packs... The sachet packaging process has presented many advantages to consumers, principally the guarantee to receive the correct amount of product and the ease to consume it at any place or situation. From the manufacturers’ point of view, the use of pouches for small/medium dosage also has been a revolution, allowing a new approach in the commercialisation of their products. In the case of the food industry, it has offered a new form of presentation/ display of products, for example, instant soup for a specific number of consumers, the correct measure of coffee or the ideal dose of saccharin.

He further adds, “The consumers benefit as they save by not having to purchase the retail size, and they get to try a sample of the product very economically. By providing samples, the consumer is encouraged to try different things, and depending on the sampling programme, the brand manager can build brand loyalty by sampling products within their product line, adds Golden. Further, consumers appreciate the fact that sample sizes offer them the opportunity to ‘try before they buy’. In addition, he says, this form of packaging provides another important function - advertising. “Samples and travel-size packaging allow brand owners a relatively inexpensive method to have the end-user try the product prior to purchase. There is a much higher percentage of consumers who purchase products they have tried than any other form of advertising or promotion. It also creates brand awareness. Reproducing the graphic look of the primary container on the sample package gives the consumer brand recognition. Samples that are mini-replicas of the full-size containers are among the highest percentages of sample-to-purchase ratio,” reiterates Golden.

A marketing tool Sampling allows the consumer to experience the benefits of a product without making an initial investment. “If a product is good, proper sampling will most definitely increase sales of such product. This is the ultimate benefit for the brand owners. In the case of travel sizes, offering travel-sized packets of your product can help ensure that your customer would not be trying other products while he is travelling. This also allows the consumer to feel ‘at home’ while on the road, which can be a major benefit to any travelling professional,” asserts Ramesh Kejriwal, Managing Director, Parksons Packaging.

What’s new? Sachets, thermoforms, and rollerball packages for fragrance are gaining

“Sachets help create brand awareness” Ramesh Kejriwal, MD, Parksons Packaging Creating brand impact... There is a relatively new sampling trend taking place with promotional samplers. These samples are often less traditional in their delivery systems, and create opportunities for brand awareness beyond the single-use concept. The ultimate goal in sample packaging is to create an association between the actual product on the shelf and with the sample itself. One of the most effective and direct ways to do this is for the sample to physically mimic the actual package as closely as possible — not just in the design, but in the shape of the sample component. No matter what method of sampling is used, the most important factor in selecting a package should be whether or not a sample design and delivery system is appropriate to the brand and the budget.

popularity. The sachet is the most flexible sampling option, allowing it to be easily adaptable to any distribution method - mail, special events, magazines, newspapers, etc. Thermoforms are being used especially for colour, as clear laminates allow the client to showcase any number of colours along with an applicator. And the thermoform can then be inserted into a card, single fold, gatefold, any design needed to enhance the perceived value of the sample. Innovations will surface in packaging related to compaction, raw material technology, and more authentic or natural solutions for the single unit. “We will continue to see advancements in technology for the single unit. These will influence both medicine and beauty as more convenient, ‘purseready’ solutions become available,” concludes Jacobs.

Modern Packaging & Design July-August 2010

GREEN INITIATIVES

Anniversary

Green initiatives

On the road to recovery Sustainability has been a primary consideration in the packaging industry in the last several years, and its influence continues to grow. While recycled packaging is the most appropriate sustainable packaging solution for many manufacturers, others want to push the boundaries even further. Sarita Kutty offers insights into the novel materials and new technologies that help keep the packaging industry green.

Courtesy: Dell Packaging

Modern Packaging & Design July-August 2010

GREEN INITIATIVES

hen it comes to packaging, sustainability is an integral part of innovation. Whether it is recycling the package, cost-cutting, capturing a new consumer trend, perfecting performance or building a brand, sustainability needs to be weaved into all packaging decisions.

Rise in innovative concepts By moving beyond conventional packaging methods and materials, companies can reduce their carbon footprints as well as their transportation & warehousing costs. Whether they call it eco-friendly, sustainable, biodegradable, or natural, companies are looking for ways to ‘go green’ with their packaging. “While helping the environment is one benefit of eco-friendly packaging, packing products using fewer and more sustainable materials reaps additional rewards. Various factors have contributed to the growth of continuous packaging innovation and improvement due to the needs and concerns of people,

competition in the marketplace, shifting lifestyles, as well as discoveries and inventions,” asserts Don Droppo Jr, President & CEO, Curtis Packaging. Further, companies should be well equipped to deal with rapidly emerging issues and changes, which are required in an already complex and highly competitive business environment. The focus on broad packaging functions also is of utmost significance. It is important that corporates find ways of integrating all the packaging functionalities to enhance quality, profitability and sustainability. John Demsey, Global Brand President, Estée Lauder and MAC brands, says, “By innovating new ideas, making use of recent technologies, and optimising the usage of packaging materials companies improve their performance and profitability. Companies are looking into ways so that they can save cost on packaging, while supporting the environment to sustain customers’ higher expectations in order to stay profitable, in the market.” According to him, there is no argument between industry insiders that ‘green’ packaging is on the rise. Whether sustainable packaging impacts consumers’ buying decisions, however, is still up for debate. “Regardless, packaging manufacturers continue to

address sustainability issues when it comes to their products,” adds Demsey. Reducing excess packaging results in lighter and smaller shipments that cost less to transport. Moreover, greater quantities can fit on pallets, in shipping containers, in warehouses, and on retail shelves.

Green materials Switching to green materials can help meet or anticipate customer demands for eco-friendly suppliers. Many shoppers may choose an environment-friendly product over a conventional package. While eco-friendly packaging is a recent phenomenon, it is already a large and rapidly growing trend. Source reduction in packaging has been going on for decades as a way to reduce costs. Until recently, however, few companies were doing it to increase sustainability. “Appliance manufacturers, for example, are reducing or even eliminating the amount of corrugated cardboard they use in packaging, replacing it with foam blocks at corners and shrink wrap around the product. The foam is lighter than the corrugate and reduces shipping costs and damage that can occur during loading/unloading and transportation,” says Demsey. Packaging specialists are also investigating new ways to recover

“Cartons can be both eco-friendly and beautiful” Don Droppo Jr, President & CEO, Curtis Packaging Green intiatives at Curtis Packaging... Curtis Packaging, in an effort to continue its commitment to bring sustainable packaging solutions to its customers, has become Sustainable Forestry Initiative (SFI) certified. SFI is a fully independent organisation that promotes responsible environmental behaviour and sound forest management, including measures to protect water quality, biodiversity, wildlife habitat, species at risk, and forests of exceptional conservation value. Paperboard is our most important raw material. As a socially responsible corporate citizen, we always strive to source our materials from sustainably-managed forests. Becoming SFIcertified is another great opportunity to empower our customers to make an educated environmental choice about their paperboard packaging. Innovations in packaging processes... Performance, clean lines, and rapid turnaround are just a few of the attributes of the recently introduced SBR™ (Set Box Replacement).

Modern Packaging & Design July-August 2010

The SBR™ exhibits the look & feel of a set box and is considerably stronger than a simplex style. Its smart design enables the inside cover to be printed in a single pass on press. The cartons have clean lines, crisp edges and sharp corners. Another great advantage of the SBR™ is that it is designed for rapid turnaround. Its lead times are also significantly shorter than traditional set boxes. Furthermore, SBR™ trays and covers can be printed in a vast selection of certified sustainable paper options, using 100 per cent renewable energy in a carbon neutral facility. Earlier, we had introduced InvisibleDOT, a printing process that produces significant benefits for the design and manufacturing of customised folding cartons. This new development is a variation on Frequency Modulated (FM) screening and simulates continuous tone printing by providing superior detail and smoother gradations than conventional screening. The technique reduces variations in colour and is especially useful when realistic reproduction is required for the packaging of such products as hair colour, confectionery and organic goods.

GREEN INITIATIVES materials. Shopping centres and malls that group grocery stores and other retailers of different sizes in close proximity, for example, offer a great opportunity. “Being more environmentally conscious not only gets higher scores at Wal-Mart, but also is simply good for our environment,” avers Jerry Ruud, Vice President - Sales and Marketing, Berry Plastics. Even companies that do not market through Wal-Mart are pushing green packaging concepts. “This involves eliminating polyvinyl chloride whenever possible, reducing part weights, eliminating additional packaging as well as seeking alternatives to minimise waste throughout the entire supply chain,” Ruud adds. Further, a new study by industry research firm Freedonia Group forecasts demand for green packaging to increase 3.4 per cent annually to $ 43.9 billion in 2013. Green packaging growth is anticipated to outpace overall packaging. Biodegradable plastics are foreseen to have the fastest gains, fuelled by

“Cosmetic packaging ecounters problems in recycling” John Demsey, Global Brand President, Estée Lauder and MAC On ground breaking initiatives in sustainability... Luxury cosmetics, fragrance and personal care items have long presented a problem for recycling. To enhance the look and feel of the brands, the packaging is often made up of multiple parts; some recyclable, some not. In either case, the process is not as simple as just tossing a bottle in a recycling bin. Estee Lauder is not new to eco-conscious design. A good example is Lauder’s use of 80 per cent recycled aluminium in the caps and metal components. Besides, virgin aluminium is known to take up to 90 per cent more energy to process than recycled aluminium.

increased price competitiveness with conventional resins, rapidly expanding capacity and a lower pricing volatility than petroleum-based plastics, the report says. Enhanced performance properties, brand owners’ sustainability efforts and legislative bans on polystyrene are cited as stimulants for growth as well.

Recycling trends Recycled content packaging is expected to grow in line with overall green packaging growth. “Plastic recycled content packaging is expected to drive this segment’s expansion with the boost in collection volume, the development of food-contact approved resin grades and sustainability initiatives,” cites Ruud. According to Demsey, “Although consumers do not want to forgo luxury items for environmentally-responsible design concepts, they do not feel comfortable supporting over-packaged goods. However, as consumers and manufacturers begin to embrace sustainable packaging, the luxury category is poised to lead the way. The guidelines include: Reduce: Opt for a less is more approach. Avoid secondary packaging and engineer your primary design to protect the product. This can save the client money in both package production and shipping costs. Besides, the primary package in luxury shows beautifully on shelf. Recycle: Create a package design that uses materials that are both recyclable and of post-consumer recycled content. Glass and metal are perfect materials, and while they are a bit more expensive, consumers buying luxury are more educated, more concerned about the environment and more willing to spend the extra money. If possible, use materials that are biodegradable and suitable for composting. Reuse: Make the packaging reusable. A refillable package means that the consumer will come back again for the product. Also, creating a package that consumers can reuse keeps the product name within their sight, long after the product has been used up.

“Conquer your energy challenges” John Frey, Director - Corporate Environmental Strategy, Hewlett-Packard Company On initiatives in energy efficiency... From our 11-year-old ‘Cool Team’ energy and thermal solutions initiative to our comprehensive print cartridge recycling programmes, from our involvement with the Green Grid technology project to our 1,000 energy efficiency patents, we have long worked to create more sustainable computing environments. Today, HP innovation is helping companies around the world realise the economic and environmental benefits of comprehensive energy-wise strategies. HP BladeSystem, ProLiant and Integrity servers, for instance, leverage unique HP Thermal Logic technologies to control power consumption and thermal output. This makes it possible to pack more computing power into your data centre while holding the line on power consumption. One can reduce his overall storage power usage by up to 50 per cent with smart technology like thin provisioning, dynamic capacity management, and offline storage, all offered as part of the HP StorageWorks portfolio. By eliminating wasted capacity and adopting StorageWorks best practices for energy savings, power cost savings can add up quickly. In another technological advance, the HP Modular Cooling System uses chilled water to supply uniformly distributed cool air across the entire front of the server rack. This allows one to triple the standard cooling capacity of a single rack. This also increases server densities within the same footprint. Further, our Dynamic Smart Cooling (DSC) technology, meanwhile, helps reduce data centre cooling costs by as much as 50 per cent.

“The good news is that brilliant design is not at odds with sustainable solutions. All you have to do is follow the simple guidelines of reduce, recycle and reuse, concludes Demsey.”

Modern Packaging & Design July-August 2010

BRAND SECURITY

Anniversary

Courtesy: Kodak Security

Brand security

Innovative solutions to the fore

Counterfeiting is a growing problem, which can affect a brandâ&#x20AC;&#x2122;s reputation, endanger business sustainability and increase the likelihood of penalties. With increasingly sophisticated forgery techniques becoming available to counterfeiters, how can brand owners secure the supply chain? Sarita Kutty highlights the efficiency of some high-tech anti-counterfeit technologies applied to product packaging.

Modern Packaging & Design July-August 2010

BRAND SECURITY

ackaging plays a key role in a brand protection strategy. Most packaged product manufacturers need to be proactive and invest in the protection of their brands. The importance of brand protection is three-fold: protecting the brand owner’s revenue, protecting the consumer’s health and protecting the brand’s reputation. Brand protection solutions help prevent counterfeit products from being sold, thereby securing the brand owner’s revenue. Stephen Phipson, President, Smiths Detection, elaborates, “Brand protection ensures that the value of the brand is not decreased and the reputation is maintained. Brand reputation is crucial and offers a powerful competitive advantage in this constantly changing marketplace.”

Brand protection solutions A commonly used solution is taggants, which provide a highly secure covert system for on-site or in-field applications. Brand owners

can integrate taggants into packaging to quickly protect and authenticate products in the market, through using standard printing, spray coating and inkjet printing techniques. There are a number of different types of taggant systems, including varying levels of physical, chemical and forensic markers. Physical markers can be anything from very small holographic markers to colourcoded ‘barcodes’ that are only visible through a microscope. “Chemical markers typically exhibit a physical response to light or some other initiator and require some form of device to make them visible, with forensic markers only able to be able authenticated in a laboratory setting,” avers Stefan Strenger, Manager Market Segment (Flexible Packaging EMEA), Henkel. The most sophisticated taggants cannot be verified without a proprietary handheld reader, thus ensuring any potential counterfeiter is not aware of the presence of an authentication technology. The best handheld readers are lightweight tools that enable quick and easy authentication in different environments. “Company personnel, customs officials or authorised agents

Courtesy: Payne Security

can then use them to simply and accurately determine whether brands and products are authentic on site,” adds Strenger.

Ultraviolet inks The use of ultraviolet (UV) inks provides an effective brand protection method since the images and text printed with such an ink are only visible under a UV light source. The technique is straightforward and enables immediate authentication. Sophisticated printing capabilities allow for fine line designs to also be printed using UV inks. Images and text can be printed in a variety of UV colours, in full colour or black and white, with greyscale or ‘flesh tones’.

“There is an ongoing revolution in consumer product tagging and identification” Stephen Phipson, President, Smiths Detection Trends in brand authentication solutions... IntelliMark is a revolutionary product identification system that enables genuine brand authentication through microscopic markers embedded in products such as consumer merchandise, secure documents, food and apparel. Smiths Detection and ARMARK have partnered to bring this brand authentication solution to market. The microscopic markers, about the width of a single hair, can be seen and identified using Smiths Detection’s IdentifyIR™ and IlluminatIR™ instruments. The need to protect intellectual property and other brand-owner rights is a critical concern of businesses in today’s global economy. Counterfeits continually flood the marketplace, and IntelliMark will help industries protect their products and business to help maintain legitimate revenue channels. IntelliMark offers a complete and customised brand-management and product-authentication solution enabling the protection of intellectual and brand-recognised property including electronics, apparel, accessories, sports equipment, pharmaceuticals, medical equipment and food products.

Modern Packaging & Design July-August 2010

The covert markers allow for several levels of hidden security and the unprecedented ability to verify contents, monitor environmental conditions and identify origin in case of contamination or counterfeiting. IntelliMark has already been successfully deployed in the pharmaceutical industry for chemical verification of drug content in branded consumer drugs. The clear advantage of IntelliMark is the ability to create multiple levels of covert security that can be tailored to the individual end-user’s needs. Our intelligent marker solution enables literally any company to add a sophisticated layer of brand protection to every type of product. ARmark Authentication Technologies develops custom authentication technologies in the form of covert markers that can contain multiple layers of information in a particle smaller than the diameter of a human hair. The covert markers are available in food- and pharmaceuticalgrade materials, and are easily integrated into existing manufacturing & production processes to provide reliable product coverage. ARmark Authentication Technologies serves a variety of industries, including but not limited to: pharmaceutical, medical devices, luxury goods, secure documents, food and apparel.

BRAND SECURITY “UV inks are also available at different frequencies, so depending on the formulation of the ink, either a long wave or short wave UV light needs to be used to see the print. Certain long wave UV inks are widely available in the market, potentially reducing their effectiveness as security inks. However, careful selection of the right inks and colour combinations mean they can be powerful anti-counterfeit tools,” cautions Phipson. The use of short wave UV inks is rare, offering a higher level of security. However, it must be used in a controlled manner since there are health risks to be considered due to the light source required. More

“Labelling technologies are on a roll” Stefan Strenger, Manager - Market Segment (Flexible Packaging EMEA), Henkel Innovations in labelling technologies... Henkel offers labelling technologies that make resource utilisation more efficient and increase production costs at the same time. The new generation of Euromelt hot melt adhesives have been designed to provide high performance labelling of PET bottles. The advanced hot melt adhesives based on synthetic high performance polymers comprise high adherence and clean running. By developing the product line of Euromelt 100 and Euromelt 150, Henkel pioneered in making the technology applicable for labelling PET bottles. Earlier, these types of hot melts were designed only for adhesion of cartons and folding boxes. Further, with SMART Data, the integrated, electronic measurement tool, Henkel has brought a real innovation to market, providing an easy to use consumption monitoring and controlling tool. By maintaining minimum consumption, SMART Data reduces costs by up to 20 per cent.

complex ink designs can be further validated using a magnifying lens or microscope to examine the detailed features and sophisticated print. According to Strenger, the level of security offered when using UV inks is defined by the limited access to the chosen inks and their component pigments. A range of inks providing fluorescence across the spectrum of colours are usually only available from security ink companies under restricted use measures. “By combining different colours to create photographic images, the level of security is further increased due to the highly specialised origination and printing techniques required. Compared to UV inks, the number of sources of infrared (IR) inks is less. As a result, they offer an increased level of security but they are more expensive on a kg versus kg basis. However, selective deployment and the right security print design can negate this,” he adds. Alternative covert solutions include the use of microtext print which creates text characters that cannot be seen with the naked eye and can therefore be hidden within larger overt images such as text and pictures without the knowledge of counterfeiters. Products can be authenticated using magnification eye glasses. Such equipment is simple to use, inexpensive, readily available and pocket sized, making a very user friendly technology. “Due to the need for specialist equipment, materials and technical knowledge, the very best microtext print is extremely difficult to copy. The technology cannot be reproduced accurately using digital printing processes. As a result, counterfeiters usually do not attempt replication and create the overt image without the microtext print,” cites Nagesh Bakshi, CEO, Bakshi Enterprises. Microtext print can also be printed using UV inks. The invisibility offered with this technique enables it to be used without affecting other design

“The marking and coding industry is on a growth curve” Nagesh Bakshi, CEO, Bakshi Enterprises Worldwide market trends in marking and coding… Growing demands for large volumes of high quality products in both domestic and international markets have compelled the marking and coding industry to seriously consider the impact of effective marking solutions on different varieties of packing materials. From the modest pallet to sophisticated marking solutions - the scope of marking solutions, over the years, has widened dramatically at a global level. Manufacturing industries like food, beverages, pharmaceuticals, cosmetics, automotive and electronic sectors across the world are using different technologies for marking & coding solutions on their production lines like continuous inkjet printers, laser coders, thermal transfer over printers, etc.

elements and it adds another level for any would-be counterfeiter to overcome. Multi-colour responses to UV light are also available for even greater brand protection.

An effective strategy Counterfeiting damages brand reputation. By introducing state-ofthe-art covert printing features on packaging, brand owners can be confident that a high level of brand protection can be ensured. Covert features such as taggants, UV & IR inks and microtext print are invisible, difficult to detect and hard to replicate without specialist equipment, thus offering complete confidence to the brand owner in product authentication. Combining both covert solutions and overt solutions together ensures a more effective brand protection strategy.

Modern Packaging & Design July-August 2010

ROUNDTABLE

Anniversary

Screen printing vs offset printing

Is speed money?

The ability to provide a quick turnaround is vital to packaging printing. While printing involves planning, artwork and graphic design, prepress & quality control of the actual printing process should be in order to attain excellence of the finished product. Often, the most common implementation related question is whether to adopt screen or offset printing. Sarita Kutty engages a few thought leaders from the industry to offer insights into the world of printing on packaging.

Jinesh Mehta Executive Director, Utility PrintPack Pvt Ltd With today’s printing technologies, there exist abundance of options. Two of the main processes include offset printing and screen printing. However, there is no one method that works best for all projects. Hence, it is helpful to know the differences between the two so that one can choose the most appropriate method for a project. There are situations where either offset or screen-printing is best, and the project requirements, rather than a replicator’s abilities, determine which method should be used. The first step in the screen printing process is to burn the images from the electronic artwork on to film positives. During the process, ink is pushed via a squeegee through a fine mesh screen onto the disc. With offset printing, the image is burned directly onto printing plates. Rollers push ink onto the printing plate and then the image may be transferred to the disc’s surface. This is essentially the same process as offset commercial printing on paper or board. Offset printing is more cost-effective on runs in excess of 5,000 units. Set-up time required to offset print is greater than that for screen printing, forcing most plants to add an up-charge for runs under 5,000 units. Besides, it provides better results for more complex artwork like photographs, gradations, or images using percentages of colours.

Courtesy: Queen Printing

Further, for most projects, matching the media label printing with its packaging is vital to the project’s appearance. This is a job for printing experts. The two biggest challenges in matching print include surfaces and printing process. Printing on different surfaces is an unavoidable fact of media replication, and varied surfaces yield variations in print. For example, a DVD absorbs ink differently, than a cardboard package. Hence, most large quantity paper and paperboard packaging is printed offset. It is much easier to match an offset-printed media label to offset-printed packaging. Using the same printing format for media and packaging is the best way to ensure consistency in the final product. As far as offset is concerned, it prints 175 line screen and requires at least 300 DPI artwork. The higher line screen produces a smoother surface. Further, most offset projects are printed four-colour process with a white flood coat. While the appearance of an image created under four-colour process screen printing can be degraded by the line screen (this happens with areas of solid colour, for example), this is not an issue for offset printing. Further, complex images as well as solid colours reproduce boldly under four-colour process offset printing. As far as screen printing is concerned, runs as small as 1,000 can be produced without an up-charge. It is easier to custom match a particular colour with screen printing. Any PMS can be printed, and it is even possible to mix PMS colours. Some PMS colours do not have representative CMYK equivalents, such as the 180-190 ranges of red or the 280-290 ranges of blue. In these cases, printing the specific PMS colour is better for optimum results. Metallic and fluorescent inks can also be used in screen printing.

Modern Packaging & Design July-August 2010

ROUNDTABLE

Jigish Doshi CMD, Vishakha Group Most packaging convertors face this dilemma: Which printing method is best for my project? The answer is: The artwork determines which printing method is best for the project. If your artwork is spot colours, with no screens, then silk screen printing is the best bet. Silk screen printing handles solid areas of colour very well. Generally, silk screen printing is less expensive than offset printing. If the artwork calls for process colours (CMYK + white background), has photos or four colour logos, then offset printing may be the best option. Then the next question is: Why is offset printing the better method for screens and four-colour process?

Pranav Parikh Director, Parikh Packaging Offset-printing represents the largest sub-division of the entire printing industry. A glance at the products that are printed on paper and card-stocks, makes it easier to understand why offset printing is so significant. Over the past decade, technology and creative marketing efforts have brought the screen-printing and offset printing markets together in a bit of a chess match. When it comes to speed, offset printing is much faster than screen-printing. Not only are the presses faster, but the process is faster as well. So, one cannot expect a screenprinter to deliver the final product within a short timeline. When it comes to multiple substrate options, screenprinting offers a far greater variety of printable substrates to choose from. Offset-printing is limited to mainly paper and polyesters. However, with screen-printing, you can print on just about anything that is flat and holds still long enough. When it comes to longevity, screen-printing is the winner hands down. Besides the substrate disparity, there is also a substantial difference in printed inks. Although many offset-printing companies are beginning to profess that they have the same UV ink technology that screenprinters have, that is simply not the case. One must be careful while getting a project quoted from an offsetprinter, who claims that the product will last longer outdoors because of a special â&#x20AC;&#x2DC;UV coatingâ&#x20AC;&#x2122;. UV coatings

Modern Packaging & Design July-August 2010

The size of the printing dot (halftone) used in the silk screen printing process is 100 lines per inch. This is comparable to the size of the printing dot used in most newspaper printing. This large dot makes screened images and photos look a bit grainy when compared to an image printed with a smaller dot. The size of the halftone used in the offset printing process is 175 lines per inch. This is comparable to the quality found in the highest quality brochure printing. This finer dot makes the images sharper, resembling a photograph.

will buy the product another month or so of outdoor life, but it would still not match up to the years a screenprinted product would last. Screen-printers that offer UV cured inks can not only offer colour longevity, but also offer many other colours as well (like metalics, flourescents, glow-in-the-dark, dry-erase, heat transferable, and much more.) When it comes to print quality, offset-printing is the far more superior method. In this process, the ink is transferred from a plate directly to the substrate. With screen-printing the ink has to be passed through an actual screen consisting of a silk woven mesh. There is always some sort of dot gain or loss with screen-printing, whereas with offset printing this does not occur. Finally, when the dust settles, both print methods serve a purpose. For example, if someone is in the market for mass production, he would be wise to go to an offset-printer rather than a screen-printer. The screen-printer is going to be more expensive. So, why spend more money? Then again, if you want the label or a graphic on the package to last for more than a few months, then you should go to a screen-printer.

ROUNDTABLE

StĂŠphane Tondernier VP â&#x20AC;&#x201C; Sales & Marketing Fragrance & Cosmetics Worldwide, Alcan Packaging Beauty Various techniques are used by packaging material manufacturers for packaging. Once the art work is approved the packaging material supplier works on printing it on packaging material, which could be carton boxes, laminates or wrappers, display boxes, etc. In the years since the market launch, several packaging printers, who traditionally have their business in sheet-fed offset printing for folding boxes or paper labels, have invested in web offset presses with offset sleeve technology. This has opened up new opportunities to these companies, such as the ability to print on film substrates without having to adopt new processes such as flexographic printing with central cylinder or

in-line presses in the mid- or wide-web range. This development was accelerated through general market trends. The drinks industry, for example, changed more and more plastic wrapping, shrink sleeves or film labels as a result of the increased use of PET bottles. Subsequently, the printers were faced with the challenge of producing these labels via web offset printing. However, screen printing is known as universal printing technique, as it can print on a variety of substrates like plastics, textiles, metal, glass, ceramics and a host of other materials. Further, screen printing can be carried out regardless of shape, size, thickness and texture. It also has its own unique advantages: low investment and low-cost, easy to master the technology to facilitate the promotion of development. As far as traditional offset printing is concerned, to meet the requirements of largeformat colour, one needs to invest at least hundreds of million, and is limited to less than full size. Moreover, screen printing with any kind of traditional print methods has unparalleled advantages, and offers bright prospects.

Modern Packaging & Design July-August 2010

LEADERS SEPAK

Anniversary

“The packaging printing

segment in India is growing in double digits” … says Klaus Bach Nielsen, Managing Director of Heidelberg India Pvt Ltd. Nielsen who joined Heidelberg in 1996, started by setting up a remarketed equipment business in India. After this, he moved on to Australia, New Zealand and South Korea in various management roles related to sales, marketing, product & order management. Then Nielsen returned to India in 2007 as the Managing Director of Heidelberg India which coincided with the retirement of his predecessor, Ole Rasmussen. On the occasion of Modern Packaging & Design’s 5th Anniversary, he outlines some of the most significant advancements in packaging printing, in this exclusive einterview with Sarita Kutty.

Your assessment of the Indian packaging printing industry vis-à-vis its global counterparts… The packaging printing segment in India is growing at a double-digit rate. That is, perhaps, the primary difference from any other market. This development is mainly driven by the performance of the Indian goods manufacturers and is seen as a sustainable factor for the printing industry. Also, Indian printers are catching up in printing quality standards and a reasonable number of them have already reached an international champion status.

Modern Packaging & Design July-August 2010

LEADERS SPEAK

Heidelberg has strengthened its involvement in packaging printing by launching extra large sheetfed presses. The development of this segment over the past year… Heidelberg has since long deeply anchored in folding carton print production with its CD and XL class Speedmaster presses and has a stronghold in application segments like UV printing and special effects. The launch of presses in formats 6 and 7B during DRUPA 2008 is the consequence of technological leadership and Heidelberg’s stringent strategy to stabilise its position in this segment to support its customers with optimum solutions. The consideration has paid off with over 35 installations of extra large XL 145 and XL 162 presses already.

Most significant advancements in packaging printing… Integration is one of the major advancements in this arena. Linking packaging design, mock-up making, tool production, proofing, plate-making and press control under one umbrella like what Heidelberg is doing with its ‘Prinect MIS Packaging Solution’ is certainly one of the main achievements. Technology marvels like customised presses with flexo-offset combinations (duo press), fully controlled high speed UV printing like in the Heidelberg XL 105 and closed loop spectral photometrical print consistency control make a big leap in the field of packaging. Heidelberg offers the largest range of press designs for commercial and packaging production. If a printer wants to enter the upper league of quality level, then compromises are to be avoided. In a nutshell, shortest make-ready time, consistency of printed output and reduction of substrate waste are the issues that count. In this respect, Heidelberg Speedmasters undoubtedly top the charts.

Initiatives taken to drive innovation and deliver inventive packaging printing solutions that enhance your

Modern Packaging & Design July-August 2010

customers’ brand equity and market presence… We have been consistently spending about 6 per cent of our turnover into R&D. As mentioned before, we offer a variety of very large format presses that can be operated and controlled in accordance with ‘lean and ecological production’ and handled with same ease as small size format presses.

On measures that should be adopted by a converter to ensure that the colour, graphics and print quality are reproduced consistently across all print processes… An ISO 12647 certification can be obtained for printing & prepress, and should be consistently controlled on the shop-floor. Heidelberg India is the only supplier in graphics arts industry who can do both press & prepress adjustment and the certification process. There are many who certify but only very few who lead the printer into the quality standard by right press adjustment.

On lean manufacturing and ecological printing with respect to packaging printing… There are many examples of lean manufacturing in practice in various branches of industrial manufacturing. These rules apply for the printing industry as well. The crucial point is the willingness to adopt this experience in our shop-floors. Heidelberg is doing a lot in this space and helping printers to implement it. The Speedmaster XL 105 is a classic example of a printing solution that incorporates the maximum environmental protective components that are available today. There is a huge difference between statements and reality. Only what can be measured can be validated. The CO2 exhaust or VOC emission of the XL 105 is by far the lowest compared with similar sized configurations.

Latest production trends… We see print buyers wanting more special applications and effects to

make the folding boxes and the labels more attractive. The run lengths will become shorter and more diverse. The utility of packaging is also getting shorter. The number of relaunches & new introductions are increasing and warehousing is becoming a thing of past. Products are requested more frequently and at a shorter notice. The need for information on packaging is growing along with the need for safety elements against liability risks. The use of electronics in packaging is also becoming increasingly important (for example, RFID). At the same time, environmental protection and recycling are gaining importance. It is a well-known fact that packaging strengthens the brand and the demands in terms of quality and technology will continue to increase.

Your opinion on what would be the technology with the highest potential for the future in terms of environment, speed, cost, quality and availability… Sheetfed offset printing principle has by no means reached its maturity. There is a lot of potential hidden in this technology, waiting to be explored. At the moment, there is no alternative to offset technology when it comes to environment, speed, cost, quality and availability. Other technologies are only complimenting it.

Growth perspective as far as niche markets for packaging printing are concerned… The segments in packaging that are on a growth path today used to be niche markets in the past. Flexible packaging and label production are scoring best, followed by folding box printing. As a niche, may be printed electronics in all its aspects can be named as one of the future special applications with bright prospects. However, these applications are fragmented and are still in research phases.

LEADERS SPEAK

Anniversary

“3D packaging

design tools are gaining momentum” … says Dinesh Chandra, Managing Director, EskoArtwork India – who has been actively working on solutions for the packaging industry. The company has been focussing on providing end-to-end solutions for various packaging segments like labels & tags, flexible packaging, folding cartons, digital printing and corrugated packaging in collaboration with many global leaders in hardware and software. In this exclusive interview with Shivani Mody, Chandra shares some of the recent trends in preproduction & collaboration software for packaging buyers, designers and manufacturers. Demand drivers that have had a significant impact on the graphics sector of the packaging industry, and EskoArtwork’s role in this arena… Graphics has been identified as one of the major factors influencing brand recognition, and this goes beyond the point-of-purchase. At EskoArtwork, we spend substantial amount of time in standardising design practices through our software products. Unsynchronised processes have complicated collaboration among graphics and structural designers, trade shops, printers, and converters leading to non-standard file formats. A typical package-design project requires many iterations and several separate steps, each of which produces a different asset - a design file typically created in

Modern Packaging & Design July-August 2010

LEADERS SPEAK

Adobe Illustrator® software; a structural design file created with EskoArtwork ArtiosCAD; a preproduction file; and a plate making (step-and-repeat) file. We look at the entire packaging supply chain from brand owners to converters to retailers while designing our software products. For example, online collaboration and artwork approval tools used across the supply chain play a special role in integrating various stages. Moreover, our portfolio of software products integrates graphic, structural and process management functions for packaging, label, sign and display applications. EskoArtwork has been constantly introducing products and technologies to connect the complete packaging supply chain. With integrated workflow solutions based on industry standard platforms (PDF, XML, JDF, etc), we can maintain print consistency across production process.

Latest innovations that are finding increased applications in graphic designing software… One of the innovations is in the field of 3-D rendering and visualisation of packaging design, including special substrates and finishing. Today, a lot of time is spent in creating mock-ups, which are necessary for understanding different characteristics of a proposed design. At EskoArtwork, we have been developing various tools (under product – Studio), which will help in creating realistic virtual designs. One can virtually visualise how packaging will look when handled and moved, visualise the effects of a variety of real-world lighting environments and backgrounds. Because soft proofs and mock-ups can be shared instantly by email or web, packaging concepts move through the design and production cycle much more quickly.

On software tools for different segments of packaging… Normally, the art worker has to copy each piece of content from the artwork template and paste it on to the design file; they must repeat this operation for every piece Modern Packaging & Design July-August 2010

of content in the file. This is an incredibly time consuming task and is liable to errors. This unpredictable nature of the process calls for the introduction of many proofing cycles to the workflow purely for text. Our technology helps customers to structure and manage packaging statements so that the work does not get repeated. Content management is made easier, providing robust, team-based approval management, eliminating needless repetition. At EskoArtwork, we have developed ‘Dynamic Content technology’, which helps in automating contents and tables, which are part of packaging design.

Challenges faced by Indian converters while investing in software tools and softwarebased automation… Software technology is fast developing; every day several innovations and standards become part of such development. However, for converters who have been investing in machinery, software decisions pose many challenges. Software investment is not just a one time purchase – one has to continuously upgrade software, train operators and maintain suitable infrastructure to benefit from the investments. For example, software support contracts are very essential to keep abreast with the latest in technology, since this helps in getting constant support, software updates and upgrades from the supplier. Another important factor is regular training on software tools; without proper training operators will not be able to use software in efficient manner. Most of the large converters who have been investing in software for many years have clearly understood this process and made it part of their planning process.

New printing technologies… Today, digital printing plays an everincreasing role in packaging. This brings a few challenges, which need to be addressed. Automation is the key to digital printing, and at EskoArtwork we have developed tools to address

automation with interface to popular MIS systems. Colour matching with conventional printing processes is another challenge, which has been addressed with EskoArtwork’s colour management solutions. HP is one of the leading suppliers of digital printing solutions to packaging industry and all HP-Indigo industrial presses are powered by EskoArtwork software. The combination of EskoArtwork’s leading workflow tools and the unmatched quality and efficiency of the HP Indigo digital presses sets a new standard in the label and packaging converting market.

EskoArtwork’s future plans… We have been part of the Indian industry for a long time (since 1996 with direct presence). This gives us an opportunity to understand and respond to industry needs quickly. The rise in organised retailing in India has clearly fuelled demand for quality packaging; this is boosting demand for software tools, which can help produce quality packaging. We have developed ‘Strategy India 09-11’ initiative to address the growing needs of the market. As part of this initiative, we have been accurately mapping the industry into segments such as folding cartons, labels, flexibles, etc taking into account various printing technologies used in production. This industry map helps us understand customer needs at both high-end of the market as well as at the entry-level markets. High-end customers need advanced software tools and specialised consultancy, whereas entry level customers require simpler solutions and a lot of hand holding.

Future trends in packaging graphics and design… Brand owners and converters will move to web-based tools for communications & collaborations. This can only be done by linking various design and production systems to communicate with each other. This will also influence converters to implement modern software tools (for example, ERP systems) to enhance their communications.

FACILITY VISIT

Anniversary

Grafica Flextronica Pvt Ltd

‘Screen’ing a success story At its modern production facility located in a distant Mumbai suburb, Grafica Flextronica is re-inventing the wheels of screen printing for imparting special effects like glitter, bubble, wrinkle, sand, texture, touch-rub-smell, etc on packaging substrates. Keeping in mind the fragmented nature of the industry, the company recently introduced the all-inclusive, nanoprint machine, which has eliminated a few intermediate steps in the screen printing process. Chandrashekhar Modi takes a closer look at Graphica’s production facility in Vasai that provides one-stop solution for many critical screen printing applications.

merging as a company to be reckoned with for its screen printing technology, Grafica Flextronica has realised and harnessed the potential of this age-

old technology for value-addition in printing. Today, the company caters to diverse sectors such as packaging, textiles, automobiles, ceramics, etc. Besides, it exports its ‘Made in India’

Modern Packaging & Design July-August 2010

FACILITY VISIT

screen printing machines to several

education technology and research

countries like USA, Russia, France,

& training in Asia. Here, customers

Kenya, Dubai, Tanzania, Sri Lanka and

can witness the demonstration and

Bangladesh and prides itself in having

trial run of products before taking

a customer base of over 2,000.

delivery.

Besides

‘personnel

this,

behind

customers’

the

machine’

Production facility

are also fully trained. “Customers

Located at Vasai, on the outskirts of

also benefit from various training

Mumbai is Grafica’s state-of-the-art

programmes and seminars that are

production facility. Spread over an area

conducted throughout the year by

of 35,000 sq m, this facility specialises

highly experienced professional team,

in the manufacture of a wide range of

consisting of renowned international

screen printing machines for various

speakers,” adds Mistry.

applications, cylinder presses, textile printing machines, roll to roll sheet fed

Innovation at the core

screen printing machines, UV curing

The recently introduced nano-print

machines, screen making equipment,

machine

accessories

products.

intermediate steps, in addition to

Further, these machines are designed

being affordable to the small and

to give maximum output with high

medium

registration accuracy even at full speed.

screen printing. Elaborating on its

Elaborates Bhargav Mistry, Managing

features, Mistry explains, “nano-print

Director, Grafica Flextronica, “The

is an affordable machine for every

company’s wide range of new and

common screen printer across the

finest innovative products are mainly

globe with high-end robust features,

designed to enhance the quality of

which requires minimum setting and

screen printing jobs and enhance

maintenance without compromising

profitability. Besides, these machines

are easy to set up and trouble free,

and service. The machine is easy

thus saving time and labour.”

and

allied

The factory premises also houses

has

enterprises

safety, start

eliminated

operate

few

engaged

performance,

reliability

and

has

print area of 15”x20”. Moreover,

Dhirubhai Mistry Institute (DMI) – the

only one-of-its-kind centre for print

can run non-stop throughout the

Modern Packaging & Design July-August 2010

robust

machine,

which

We have been evaluating the impact of space & cost, and its constraints on working of the screen printing units and are very excited to offer the 5-in-1 Nano Screen Maker system and Nano Sharpner, which will enable superior and affordable solution set for customers. Bhargav Mistry Managing Director

year. It also does not require any hassle of running a separate compressor and three-phase power. It minimises noise and replaces skilled labour, thus avoiding dependency on skilled labour. The thought process behind the development of this machine was focussed on the affordability factor.”

FACILITY VISIT

The company also recently unveiled

range of print designs and special

on consistently improving the level of

the new 5-in-1 Nano Screen Maker

effects, production volumes and cost

accuracy in everything that we do. We

system and Nano Sharpner for sharpening

considerations.

have a standard operating procedure

Asserts Mistry, “Screen printing

used squeegee rubbers. “We have been

special

effects

glitter,

for each category of machines with

evaluating the impact of space & cost,

offers

and its constraints on working of the

bubble, wrinkle, sand, texture, touch-

different

screen printing units and are very excited

rub-smell and many raised effects.

include flat organisation, focus on

to offer the 5-in-1 Nano Screen Maker

When printed on the substrate, they

rigorous training and an increased

different skill sets put in place. The manufacturing

standards

system and Nano Sharpner, which will

present a strong appeal along with

stress on quality and deliveries to meet

enable superior and affordable solution

customer requirements to the fullest,”

set for customers. The Nano Screen

customer.

Maker system consists of mechanical

with minimal increase in cost, huge

stretcher, emulsion coater, screen dryer,

value additions can be achieved,

The way forward

screen exposure and screen inspector. It

thereby increasing the margins of the

In India, screen printing is perceived

also includes two high quality aluminium

product. This concept forms the basis

as an outdated technology and very

frames and tension meter. The system is

of our business and it has helped us

few printers understand the hidden

mounted on a smooth castor wheel for

deliver promising results though an

potential

easy mobility within the department,”

age-old technology.”

And, Grafica aspires to bridge this

expensive

appearance

the

However, the fact is that,

Further, at Grafica, safety training is

states Mistry.

explains Mistry.

behind

this

technology.

knowledge gap. “Grafica has plans to develop

The compact Nano Sharpner is a

regularly imparted to each employee.

tool for sharpening the used squeegee

The company also ensures that all

many

rubbers and can be kept anywhere

safety gadgets are in working condition

inclusive

and personal protective equipment are

market. The estimated growth for the

Mistry, it is important to sharpen the

used while performing difficult & critical

next five years will be in the range of

squeegees daily, because it is the most

operations. “We understand that we

12-16 per cent. In the coming years,

important part of the entire screen

face a tough challenge from our

our focus will be on main markets

printing process, neglected even by

competitors located in the developed

like packaging, textiles, automobiles,

experienced screen printers.

part of the world and we constantly

ceramics and other applications. And,

the

shop-floor.

According

innovative

machines

for

and the

allmass

strive to increase our marketshare,

in order to cater to these increasing

Delivering value

wherever we are present. Though

demands, we have lined up huge

Grafica has developed screen printing

we are not ISO certified, we stick to

investment and expansion activities in

machines

stringent quality standards and focus

the near future,” concludes Mistry.

for

producing

wide

Modern Packaging & Design July-August 2010

DESIGN DYNAMICS

Anniversary

Courtesy: Heidelberg

Innovative packaging design

Inspiring ideas, creating values Packaging has an incredible power to influence what people buy. The package design needs to attract attention, invoke curiosity, build a connection and ultimately lead the buyer to think the product is the best one offered. Here, Sarita Kutty looks at the impact innovative packaging design has on businesses, and in particular, how brands need to reinterpret their identity to truly understand how colours, patterns, images, typeface and material choices can contribute to build a meaningful product experience.

ooks matter, especially in the case of packaging. Today, manufacturers are awakening to the potential of packaging to play a key role in the marketing mix. Beyond containment and display, the package also has the ability to engage all of the senses due to its aesthetic, tangible and functional nature. Therefore, for many products, packaging is considered to be an eternal brand ambassador. Today, companies are exploring how packaging can create new usage occasions and/or drive new product formulations.

Moreover, without a well-designed package, a product is hard to sell regardless of how good its other attributes might be. Indeed, packaging design represents what the brand stands for as much as other elements of the brand visual identity do, and in certain cases the packaging is almost as important as the product itself.

Fostering innovation Most Fast Moving Consumer Goods (FMCG) manufacturers have realised that innovation is a question of commitment and process. They have

Modern Packaging & Design July-August 2010

DESIGN DYNAMICS also recognised the potential value of proprietary packaging, and invest the time & resources required to properly develop and fully assess new concepts. Current areas of focus for packaging include tamper evidence, openability, resealability, disposal, product performance and shopability. Further, environmental impact is becoming increasingly important, with a growing emphasis on closed loop systems and a move away from anything that it is not ‘practically recyclable’. Ian Dent, Chief Executive of The Packaging Federation, UK, informs, “Packaging is an £ 81⁄2 billion industry, employing 85,000 people, with one of the highest productivity records in British industry. It is about innovation, and packaging is the solution to sustainable development, not the problem. By linking ethnography and creative thinking with trends in packaging technology, the global packaging industry at its best is proactive and genuinely innovative. One of the key challenges and opportunities in today’s market is for brands to deliver better experiences to the consumer. From our perspective, this should start with great packaging and to do this we need to convert consumers into participants.” In fact, studies have indicated that buyers generally decide what to buy at the point of sale. In order to successfully help sell the product, the package needs

to differentiate & characterise the product and ultimately to become part of the product experience. Besides, packaging design not only serves the function of protecting the product and explaining its attributes & benefits, but also should be appealing enough to the consumers. It is also well documented that packaging has a direct impact on sales, most notably in influencing many purchase decisions that take place at the point-ofsale. “Research studies also repeatedly find that innovative packaging systems (new shapes, materials, dispensing systems, etc) are very powerful in their ability to differentiate brands, justify price premiums and/or increase brand loyalty,” adds Dent.

Increased shelf impact/visibility A unique packaging approach can be a valuable weapon in the battle for consideration and recognition at the point-of-sale. The difficulty of breaking through shelf clutter should not be underestimated. For instance, with India becoming an important market, beverage major PepsiCo is embarking on an initiative to develop innovative packaging for its products in the country, which will then be introduced in other global markets. In a first-of-its-kind, the company recently rolled out a ‘grip’ pack for the 600 ml PET bottles of its soft drink, Mountain Dew, for the Indian market,

Courtesy: Dupont

Modern Packaging & Design July-August 2010

One of the key challenges and opportunities in today’s market is for brands to deliver better experiences to the consumer. Ian Dent

Chief Executive, The Packaging Federation, UK

and can be used elsewhere if customers’ response is good. “The design has been developed by our team here in India, but in tandem with our global company. Depending on the success of this product here, it can also be introduced in other parts of the world,” states Alpana Titus, Executive Vice President (Flavours), PepsiCo India. She adds that the new pack, which provides for easy handling of the bottle, is globally patented but developed in India. “Consumers are now continuously looking for more excitement and thrills in the soft drink space. So it is important for us to continuously innovate in the way we offer, and through our new packaging design, we are refreshing the overall look of the product. PepsiCo will continue to introduce such packaging formats for its soft drinks,” she asserts. The company has also recently revamped its lemon flavoured beverage 7UP with a new package design, along with a new marketing campaign, ‘Lemon Refreshment’. On the same lines, Dutch beer brand Heineken is launching a fresh, updated look for its packaging, designed to offer an improved drinking experience. The designs feature elements that give a contemporary feel. The new look, which includes cans & glasses and will appear

DESIGN DYNAMICS

Consumers are now continuously looking for more excitement and thrills in the soft drink space. So, it is important that we continuously innovate. Alpana Titus

Executive Vice President (Flavours), PepsiCo India

on bottles at a later date, is being launched in travel retail globally. The can design supplied by Heineken Duty Free & Travel Retail features the application of tactile ink and a 360 degree curve on the outside, aiming to give a fluid and dynamic look. A vertical logo has been introduced, while the prominent red star that sits above it symbolises Heineken’s heritage. The mix of Heineken’s green colour and aluminium is also designed to appear refreshing. “The tactile ink gives the visual impression of condensation on the outside and provides a pleasant tactile experience, ‘a refreshed touch’,” said a company official from Heineken. The unusual texture means it can immediately be recognised as Heineken through the sense of touch. Heineken is said to be the first beer brand to use this ink. Recently, as part of its initiative of recognising excellence in packaging innovation, DuPont Packaging & Industrial Polymers announced the 22nd DuPont Awards. “This year we focussed the DuPont Awards programme on the essential elements needed to drive breakthroughs

in packaging. Innovations, along with cost/waste reduction and improved sustainability, are what packaged goods companies and retailers are seeking to respond to consumer needs. These winners demonstrate the kind of collaborative innovation that is needed to solve such multi-dimensional problems,” cites Heike Van de Kerkhof, EMEA Business Director, DuPont Packaging & Industrial Polymers.

Of colours and typefaces Selecting the right colour palette for the packaging also has a great deal to do with the ultimate success or failure of a brand. In fact, colour plays an important role in the consumers’ purchase decision. They use a little more than a minute to make up their minds about a product they see for the first time, and a major part of this judgment is based on colours alone. So, clever use of colours in packaging design can contribute not only to differentiate the brand from competitors, but also to influence moods & feelings and ultimately attitudes towards a certain brand. Moreover, the same colour may be perceived very differently in different cultures. For example, green enjoys no popularity in Japan, France, or Belgium, while it can be frequently seen on the packaging designed for Turkish and Austrian consumers. “Labels and typefaces too are critical to attract consumers, for they are a prominent visual element on any package. Different countries have different regulations about the information product labels should or should not contain. Therefore, size and layout of information on the label may need to change in order for the product to enter a certain country. Besides country specific regulation on labels, key to market the brand to local consumers is the typeface used on the package,” informs Dent. Further, the consumer takes in rapidly all the brands displayed – and likewise hastily looks for clues that help him make a decision. Today, brands that are successful in the market clearly take into consideration how images and patterns printed on the packaging

Courtesy: Lovely Package

influence consumers’ decisions towards own brands.

The use of material The material used to produce the package is also extremely important

Innovations, along with cost/waste reduction and improved sustainability, are what packaged goods companies and retailers are seeking to respond to consumer needs. Heike Van de Kerkhof

EMEA Business Director, DuPont Packaging & Industrial Polymers

Modern Packaging & Design July-August 2010

DESIGN DYNAMICS in order to gain the preference of target consumers. For instance, a growing segment of the population worldwide and in China dislikes products using too much waste material for the packaging directly due to environmental concerns. Price conscious consumers, instead, are less concerned by the quality or recyclability of packaging and are generally more likely to consider other, more function-oriented factors when purchasing a product. However, these factors often depend on priorities that change according to the category of goods, the specific product, and the available budget of the buyer. In other words, the material used to package a product reflects how much the company understands its market. Kellogg, for instance, chose to differentiate its products for the Indian market. It introduced odourless barrier laminate to meet the moisture problems associated with Kelloggs Cereal Flakes from Kellogg and Positive Packaging – India. A commonly occurring problem for producers of grains and cerialiers is that of degassing of cornflakes and the need for oxygen barriers. Kellogg has solved the problem in the Indian market, where high humidity is a problem through a metallised film laminate with oxygen barrier. This solution made it possible to save

costs and uncomplicate logistics by eliminating the need to import their former structure. Market drivers of bottled drinks are challenged continually to improve environmental impact. Exal Corporation’s new ‘two Coil Can’ (C2C) production technology for aluminium bottles comes with recyclable aluminium alloy, paving the way for the first time to consider aluminium bottles in large volumes of beverages. This hybrid process combines speed and low weight from the production of standard drink box with a forming technology. This has also helped the company achieve a finely stylised bottle design. C2C aluminium bottles require less material and are manufactured for higher speeds, so as to achieve weight reduction of 40 per cent needed to compare PET and/or glass.

Futuristic appeal A brand new packaging approach to wines that arose in the substrates like glass in France has now become a viable possibility with plastics. The concept arouses positive interest among sophisticated winemakers who see new market opportunities for wine served in a casual setting and at outdoor events. Wines are packaged directly in disposable wine glasses made of plastics with a shelf-life of one year. Since there

Courtesy: DuPont

Modern Packaging & Design July-August 2010

It must be ensured that the package design addresses the needs of the wider audience. Jeremy Myerson,

Professor of Design Studies, The Royal College of Art, UK

is no bottle, one can avoid half of packaging waste. The environmental impact of CO2 has been reduced thanks to 30 per cent less weight of plastics material compared to glass. Sealing of the lid to the glass edge was a great technical challenge, which nevertheless was resolved without compromising the wine. This innovation also opens the way that wine can now enter the beverage category and be called ‘ready to drink’. Likewise, ‘inclusive design’ has become a key study area for Jeremy Myerson, Professor of Design Studies, The Royal College of Art, UK. Elaborating on how this process can create innovative packaging, he says, “By 2020, half of Europe’s adults will be aged. In Japan, it is said that if one throws a stone, the chances are it would hit a senior. In the UK, over-50s hold 60 per cent of all savings, and one in four people has a disability. It must be ensured that package design addresses the needs of the wider audience.” If the packaging innovation has been thoroughly tested with consumers and aligns with consumer trends, gaps in the marketplace, and the business potential has been measured, the innovation should stand the test of time, increase volume and profitability, allowing for scale and efficiencies to be obtained. Hence, packaging innovation is no longer just about driving costs out but identifying benefits people are willing to pay for.

SECTOR WATCH

Anniversary

Bar code and RFID

Intelligent packaging comes of age Track-n-trace solutions like RFID and bar-coding have become indispensible in the day-to-day operations of distribution centres across retail chains. Today RFID offers numerous advantages over bar-coding like elimination of the direct line of sight, higher reading range, high level of security, greater ruggedness as well as lower supply chain cost. With recent advances in the design of RFID systems, retail giants across the globe are incorporating RFID into product packages to streamline the flow of merchandise. Chandrashekhar Modi gives an insight.

I Courtesy: Brunnojahara

n most supply chains today, bar codes have become the standard for identifying and tracking objects - whether it is cereal boxes at the grocery or books at a library. Although barcodes are ubiquitous, in the supply chain, Radio Frequency Identification (RFID) offers key benefits that increase transparency across the product handling life cycle. RFID is a data collection technology similar

to barcodes, but instead of scanning a barcode it uses radio frequency communication to collect data from RFID tags. â&#x20AC;&#x153;RFID tags are available in two forms, viz, active and passive. Active RFID works on a battery to send information to the receiver, whereas a passive RFID works without a battery. The active RFID tag operates up to 30 metre or more, whereas the passive tag can operate only up to

Modern Packaging & Design July-August 2010

SECTOR WATCH 4.5 metre. The operational range of the tag depends on the frequency of operation, capacity of the reading equipment and metallic obstructions in between,” explains P V Narayanan, Chairman, Cognizance Packaging. An electronic tag (transponder) is embedded with an integrated circuit (IC) that can store unique data about the object being tagged. A reader transmits radio waves at a specific radio frequency to communicate with and retrieve data from tags within its proximity. “Today, RFID tags can be built very thin, small and in various different forms. Embedded into diverse housings or packaging, they are resistant to pressure, heat, cold, dust, humidity or chemicals. Their flexibility and durability makes RFID tags the perfect choice for a broad bandwidth of application fields, especially for adoption in the supply chain,” explains Manfred Rietzler, Chief Technology Officer, SMARTRAC.

The clear advantage RFID tags offer the advantage of bulk reading besides single object identification. In addition, no line of sight between the tag and reader is required for reliable identification and

the tag can be read in any position even through transport packaging. “What gives RFID tags a clear advantage over barcode is the option to add or change the data stored on the chip anytime and for an unlimited number of times. Depending on the application field and the complexity of the chip embedded into the transponder, the data on the tags can also be equipped with security features to prevent alteration or forgery. This is also a clear benefit of RFID technology, especially when it comes to supply chain applications of sensitive goods such as pharmaceuticals. Therefore, RFID technology allows for transparency, process acceleration and increased efficiency and offers space for improvement,” opines Rietzler.

Reliability and durability RFID transponders can be embedded into various forms. Packaging them into robust housings makes them a reliable and durable solution even in harsh environments. Depending on the material of the packaging, the transponder is capable of withstanding harsh conditions over several years without impacting the reading performance. Tags for

The active RFID tag operates up to 30 m or more, whereas the passive tag can operate only up to 4.5 m. The operational range of the tag depends on several factors. P V Narayanan

Chairman, Cognizance Packaging

laundry applications or transponders for waste management applications, for example, are required to withstand chemicals, water and heat for several years. Certification according to the respective industry standards is a quality proof to ensure that the RFID tags meet the criteria, so that the chip and antenna are not affected by the environmental conditions. However, sometimes failure of RFID tags results from faults in manufacturing and inadequacies in quality control. “RFID tag failure can be gradual, resulting in a modest or a severe reduction in the read-range. It might become unresponsive suddenly with no prior warning. If the readrange of the tag drops off, it might compromise on the performance of the security detection system as some tags will no longer be read by the detection system,” points out Dhiraj Rai, Manager - Sales (Asia Pacific), Omnia Tags Pvt Ltd.

The cost comparison Courtesy: Nanotech

Modern Packaging & Design July-August 2010

The cost of installing an RFID system depends on the application, the size

SECTOR WATCH

What gives RFID tags a clear advantage over barcode is the option to add or change the data stored on the chip anytime and for an unlimited number of times. Manfred Rietzler

Chief Technology Officer, SMARTRAC

of installation, the type of system and several other factors. “In addition to tag and reader costs, companies need to purchase middleware to filter RFID data. They may need to hire a systems integrator and upgrade enterprise applications, such as warehouse management systems. They may also need to upgrade networks within facilities. In addition, they will need to pay for the installation of the readers. Not only would the readers

Courtesy: Barcoding

need to be mounted, they also need electrical power to be connected to a corporate network. If one is discussing incremental costs over and above what was invested in the bar code infrastructure, then one can say that one will be making an investment in tags, printer/encoders, readers, middleware, and professional services to integrate these components into the bar code legacy environment,” explains Dr C R Abhyankar, Chief Manager, Creativity and Innovations, Global Support, Laminates and Tubes, Essel Propack. Nevertheless, RFID technology successfully delivers a fast return on investment in terms of process acceleration, reusability of tags, cost savings though visibility of stock & processes and so on. “How fast and sustainable this return of investment turns out, of course, depends on the individual project. However, the increasing adoption of RFID across industries shows that this technology is the perfect choice for various application fields. In an RFID environment, the tags might be slightly more expensive. However, since they exhibit much better readability & traceability without a direct line of sight and eliminate the need for manual sorting, the real advantage lies in the significant reduction in the total operating costs of the system,” explains Rietzler.

be many RFID cards and customers will eventually have to carry many different devices with them. Besides, RFID systems can easily be disrupted and this may result in long queues at retail stores. Collisions might occur between RFID readers when signals from two or more readers overlap. Tags will fail to respond to too many simultaneous queries. This can be avoided by making no collision protocols, so that the tags can respond one at a time,” explains Dr Abhyankar. Moreover, there are certain security and ethical concerns surrounding these systems. Contents of RFID tags can be read even after the item leaves the supply chain and this can be done without the knowledge of the customer. Moreover, these tags are difficult to remove and can be read without the customer’s knowledge, even from long distances with a high gain antenna. Further, a tag with a unique serial number could be linked to the credit card number of the individual purchasing it. Thus, there is a question mark on the credibility of these systems.

The grey areas

RFID tag failure can be gradual, resulting in a modest or a severe reduction in the readrange. It might become unresponsive suddenly with no prior warning.

Though the technology is being extensively used, there are certain concerns, technical as well as social, which remain unaddressed. RFIDs are currently not available in a standard form and this creates problem at the user’s end as each manufacturer implements the technology in different ways. “For instance, if a particular company owns a proprietary RFID system, other companies wishing to access should be able do so by paying for it. Otherwise, there would

Dhiraj Rai

Manager - Sales (Asia Pacific), Omnia Tags Pvt Ltd

Modern Packaging & Design July-August 2010

SECTOR WATCH

Courtesy: Barcoding

Recent advancements Nano-based RFID tags embedded in packaging could replace bar codes and make check-out queues a thing of the past. Informs Dr Abhyankar, “A joint US-Korean project has come up with an inexpensive printable transmitter that, once implanted into packaging, could allow all items in a shopping

In addition to tag and reader costs, companies need to purchase middleware to filter RFID data. They may need to hire a systems integrator and upgrade enterprise applications. Dr C R Abhyankar

Chief Manager, Creativity and Innovations, Global SupportLaminates and Tubes, Essel Propack

Modern Packaging & Design July-August 2010

trolley to be scanned simultaneously, while adjusting the total inventory of a store. More advanced versions would collect all the information about the contents of a shop in a moment, letting a retailer know where every package is at any time. This has been made possible with the research at Rice University in collaboration with Gyoujin Cho at Sunchon National University in Korea. The technology is based on a carbon-nanotube-infused ink for ink-jet printers first developed at the US University. This ink is used to make thin-film transistors; a key element in RFID tags that can be printed on paper or plastics. The development in electronics and the roll-to-roll printing process could bring the cost of printing the tags down drastically and make them ubiquitous. The technology is predicted to be available within five years. The research team believes that the cost of RFID tags, which are mainly silicon-based at present, could be cut dramatically by the development of paper or plastic tags printed as part of packaging. According to researchers, the roll-to-roll technique, which uses a gravure process rather than ink-jet printing, has the potential to replace bar codes.” Printable RFIDs are practical because of their passivity and high shelf-life. The tags power up when hit by radio waves at the right frequency and return the information they contain. Apart from new application fields for this smart technology, biodegradable RFID tags is one of the key developments. “As RFID components are increasingly becoming part of everyday life, the environmental sustainability of the products and materials used in their production is an issue of growing significance. Research is being extensively done to respond to this potential hazard by developing a biodegradable and easily recyclable transponder with green substrates and encapsulation materials,” avers Rietzler.

As more companies look to tag cases of products and high-value individual items, the packaging industry will demand sophisticated RFID systems. Smart packaging or intelligent packaging would also benefit. Gagan Deep

Regional Packaging Resource Director, South Asia, Hindustan Unilever Ltd

RFID in packaging Due to the unique nature of this technology which enables automation in tracking the products over-theshelf, the introduction of RFID in the packaging sector will continuously rise over the next years. “The opportunities for RFID in the packaging and labelling sectors vary greatly depending on the angle from which one enters the market. As more companies look to tag cases of products and highvalue individual items, the packaging industry will demand sophisticated RFID systems. Smart packaging or intelligent packaging would particularly benefit from the increased use of RFID and see rapid growth in the near future,” avers Gagan Deep, Regional Packaging Resource Director - South Asia, Hindustan Unilever Ltd. With various companies being on the verge of launching RFID trials, it is only a matter of time before the technology finds wide use in supply chain applications.

PACKAGING PERSPECTIVES

Anniversary

Role of packaging in retail

The changing trend With changing lifestyles and consumption patterns, consumers are growing increasingly inclined towards modern format retailing. Needless to say, the growth of organised retailing and improved packaging go hand in hand as each is indispensable to the other. This article takes a look at the changing trends in the rapidly evolving retail sector and consequently in packaging. P V Narayanan

hough modern format retailing has been in vogue in the developed economies for many years, its entry into India has been very recent. Moreover, family and buying habits in India are far different from those in the West. Hence, it would not be particularly relevant to draw parallels on these grounds. However, the perception of urban consumers is slowly changing and with rising incomes and greater urbanisation, purchasing habits also have changed. Here, it is equally interesting to note that rural India is also catching up with modern style retail stores, indicating that consumer demographics are spreading uniformly with a shift in shopping patterns and buying habits. The trend has set in and is expected to be tangential. Recent estimates indicate the retail growth to be pegged at $ 500 billion by 2010 from the current $ 310 billion, which is a clear indicator of growth.

Retailing and packaging

Courtesy: Firespring

Organised retailing revolves around varieties and brands, product choices and promotion. Packaging catches the consumerâ&#x20AC;&#x2122;s attention on the retail shelf, besides providing market competitiveness. Modern retailing provides product choices and

storage at standard low temperature and cool temperature conditions. The turnover of a product could vary in time, thus posing the risk of a stock-out situation which could be detrimental to the image of the brand. The right choice of packaging materials and package forms could help avoid the incidence of such a situation since the package would ensure short, medium and long shelflife to suit varying storage conditions. This has led to the developments of package systems such as retort, aseptic, cap-map, tamper evident and a variety of dispensing closure and dosage systems. All these not only provide convenience and value but also inculcate confidence. In this context, inventory maintenance, distribution network and product tracing & tracking gears are of significance, particularly in case of larger countries with wider network and spread. Hence, technologies for inventory management tools like barcoding and Radio Frequency Identification (RFID) technology - have been rendered useful and effective.

The changing package

A look at a contemporary retail shelf will reveal a wide variety of both primary and ancillary packaging. Factors contributing to package selection include end-use applications, levels of sophistication and economics. The use indicators, however, point to the flexibles - folding board cartons and labels as the three-front line growth areas with a Compounded Annual Growth Rate (CAGR) ranging between 15 and 25 per cent.

Modern Packaging & Design July-August 2010

PACKAGING PERSPECTIVES

This is primarily because this group encompasses more varieties and technology & process possibilities. The former two, either individually or in combinations, have been, both, functionally as well as economically effective alternatives for rigids. Flexibles such as simple pillow pouches, standup or spouted pouches (flexible bottles), multi-design cartons and pressure sensitive & shrink sleeve labels with foil stamping and holograms lead the way in packaging innovations and creativity.

Modern Packaging & Design July-August 2010

Retailing demands have also unearthed opportunities for other packaging media including shaped metal containers, specially designed glass containers for perfumes Courtesy: CM-Ventures and personal care products, bleached jute bags as carry home bags, specialty closure, dispensing and dosage systems, smart and intelligent packaging to name a few.

Opportunities galore

The packaging industry has recorded excellent exponential growth from single digit figure of around 4 per cent in the mid eighties and grown to a current average CAGR of 12 per cent.

This estimate does not take into account the consistently growing retail sector. The infrastructural facilities within the packaging RM and conversion as well as packaging machinery capabilities need to be considerably upgraded and expanded. Hence, the packaging industry (including both, unit packaging as well as distribution packaging segments) holds immense opportunity - not only quantum wise but also in terms of quality, variety and technology. P V Narayanan is the chairman of Cognizance Packaging. He is also the Secretary General – IPMMI, General Secretary – IFIBCA, and Chief Executive – PFFCA. He is a recognised UNIDO, ITC, and CFTC (UK) expert consultant in the field of packaging. Email: peeveen@gmail.com

PAPERBOARD CONVERTING

Anniversary

Packaging innovations in emerging markets

Building a scalable business A renewable and recyclable resource for innovation, paperboard packaging is looked upon as a sustainable packaging option - something that is becoming a global priority. Besides, in emerging markets like India, where change & growth are constant, it is essential for packaging companies to have real-time insight on the local & regional economy and consumer buying habits, so as to stay ahead of trends to meet consumer needs.

onsumer packaging in an emerging market must reflect an understanding of the local consumers and the environmentâ&#x20AC;&#x2122;s economic condition. For instance, a packaging company needs to know whether to deploy a multipack or single-serve solution for a beverage product; whether to use paperboard or plastic and if there

is the local infrastructure to recycle it; do they need to imbed covert anti-counterfeit features?

Innovations on the fore While many advances in packaging originate in developed markets and are later customised to emerging markets, unique problems originating in the latter often require solutions that are homegrown in economies that

Courtesy: ProCarton

Modern Packaging & Design July-August 2010

PAPERBOARD CONVERTING

Courtesy: ProCarton

are similar to the target markets. One such problem in India was the loss of fresh produce sustained by farmers during the shipping and transportation process. This issue was solved by leveraging a corrugated board design. These high-end corrugated boxes are designed specifically to protect and preserve fruits and vegetables during the transportation of the produce from farms to market. The protection provided improves the appearance of fruits and vegetables on the store shelves. The result is improved yield and reduced spoilage. More productive farming, ultimately helps improve economic conditions and the quality of life in the agrarian sector. The market demand for quality products and packaging across all product categories has brought forth tremendous innovations. In Brazil, for example, a new Ecotray was developed for a food manufacturer of frozen ready meals. The tray is made from high moisture resistant paperboard that provides superior resilience against water & humidity, and is designed to withstand the rigours of a harsh freeze-thaw environment. Since, this material provides the wet-strength needed for freezer conditions, the need for an outer secondary carton can be eliminated. The product and its package are more environment-friendly because they use less material, and the sturdy design enables more products to reach the consumer intact and without blemish, reducing unsaleables and contributing to the overall brand quality perception. In addition, this package provides added convenience for the increasingly time-

Modern Packaging & Design July-August 2010

Courtesy: ProCarton

stretched consumer; the tray is designed to safely go from freezer to oven. The demand for quality also extends to the supply chain. Manufacturers that operate in emerging markets also need high quality materials on the packaging line. A leading chips and biscuits company in South Africa achieved improvement in operational and manufacturing efficiency by adopting a new, higher quality paperboard material. The material previously used by the company – a coated-recycled board – would often twist and get damaged on the filling line, resulting in wasted snack products and time. By switching to the better quality KlaFold virgin fibre material from MWV, the company could achieve a 100 per cent reduction in rejected cartons during filling, significant increase in packaging line speeds, environmental benefits due to a lighter-weight, lower-density material structure, and a significant reduction in the number of cartons damaged during shipping. In addition, the package’s surface consistency improved, allowing for enhanced ink holdout and more vivid graphics showcasing the brand.

Growth avenues Food packaging is an area where we will continue to see constant innovation. The food industry in India is estimated to be well over $ 190 billion, as per a recent report by Research and Markets. Increased buying power often goes hand-in-hand with increased need for convenience as more men and women enter the workforce and as time away from home increases. Just as

Courtesy: PPCNet

food packaging has moved from aseptic to refrigerated solutions with the advancement of infrastructure and improved cold storage space, more convenience-oriented solutions, such as frozen packaged meals, on-thego foods and multi-packs are likely to gain ground.

Looking ahead The future will undoubtedly show continued opportunity for packaging innovations in emerging markets – both from multinational companies entering and growing their presence in these markets as well as from research & development originating from within the markets themselves. Developing countries will continue to rapidly evolve in all dimensions: from consumer buying habits to the country’s own infrastructure to support such growth and stimulus. To be successful, the packaging industry must be insightful, flexible and scalable. Consumer goods companies are recognising the critical role that packaging plays in meeting market needs, communicating the brand message, protecting & enhancing product quality and interacting with the consumer. Now is the time for the packaging industry to drive sustainability forward by working hand-in-hand with brand owners as partners in developing products for our changing global marketplace. Frank Oliveri is the Vice President of Marketing at Packaging Resources Group, MeadWestvaco Corporation. Email: foliveri@meadwestvaco.com

PACKAGING PRINTING

Anniversary

Advanced screen printing

A versatile process Screen printing process has evolved over the years. Today, it offers ample innovation & creativity, thus playing a major role in packaging because of the availability of advanced screen printing machines and UV technology coupled with availability of innovative special effects inks. Bhargav Mistry

creen printing process, also called as ‘silk screen printing’, has long proved its worth as a fine arts and commercial medium. The process derived its name from the mesh or screen that is made of natural silk. (Today natural silk has been replaced by polyester mesh). It is also known as ‘serigraphy’ particularly when used for creating or reproducing fine art. Today, there are different types of screen printing presses. In fact, four to five colour screen printing machines are known to exist in some parts of the world.

Why is it a versatile process?

Courtesy: Type & Imge

Screen printing is a simple yet attractive process. In screen printing, the purpose and the art is to transfer something, almost anything more or less liquid through a screen! It harnesses the natural

phenomena of mechanical movement, flow and the interaction of liquids and solids. In screen printing, it is possible to attain controlled film thickness of up to 300 micron. Besides, the printing medium – ink – can be almost any material that can be suspended in a fluid and which has a particle size that is ideally one third of a mesh opening. Also, the visual impact that screen printing process can create is magical. The durability of the inks, the vibrancy of the colours, especially considering the harsh outdoor weather conditions for outdoor applications (sunlight, rain, snow, wind, etc) and its vast flexibility, all contribute to its unique capability. Screen printing is possible with any ‘semi-liquid’ product (various inks and dyes) on a number of rigid, semi rigid or soft substrates. Thus, these characteristics make it the most versatile printing process available.

Modern Packaging & Design July-August 2010

PACKAGING PRINTING

Advantages of screen printing process The high rub and scratch resistance, which is mainly required in industrial printing Vibrant colour Due to availability of high-quality screen printing inks with better light fast pigments, 3-5 years of outdoor life for any kind of applications can be achieved Wide range of substrates of various thickness, size and shapes can be printed easily Good ink film and mechanical stability allows to screen print on complicated and rigid substrates Knowledge and process calibration provides high dimensional stability Screen printing enables to achieve a degree of flexibility that is unavailable in other printing process Flexibility of short runs to large industrial volumes Inks are available as per application Possible to print on fragile matters

Complementary role with offset and in packaging Screen-printing can be used for a vareity of applications. It can be used on both flat (plastics, cloth, metal, thin to thick papers, sunpack/sunboard, rubber, leather, wood, glass, ceramics, etc) and non-flat substrates, by using appropriate machinery and inks. Further, this process is widely used for printing packaging boxes, duplex and sapphire mono cartons, labels and cards, UV effect on packaging materials for cosmetics, toothpaste, jewellery, etc.

Sensational special effects The role of packaging in attracting the customer’s attention towards the product on the retail shelf needs no elaboration. In light of this, special-effect screen printing is a great way to excite consumers. The range and variety of effect is extensive and it provides the marketer, print buyer and designer with a number of exciting possibilities they may never have thought as viable. This is because of the latest developments – machines and inks. The most promising is the use of a wide range of ‘special effects’ thanks to the think-tanks in the screen printing industry driven by FESPA, an international

Modern Packaging & Design July-August 2010

association of various national printing associations including India. FESPA spent a lot of resources to make a special book named ‘sensations’ that shows many of these screen printed special effects. The packaging can be printed through many techniques: offset, flexography, screen and digital printing, among others. However, only screen printing allows to add those ‘special effects’ enhancing the final product due to its versatility. These possibilities - combined with offset, digital, flexo or classical screen graphic - open a huge niche to many screen printers who will be able to offer customers truly enhanced and unique products and images to increase sales. This is obtained by the addition of some surface effects that will catch one or several senses of consumers. It is the look of the packaging which makes the first impression, which is most often the last. However, at times, consumers do get influenced by attributes like feel or fragrance as well. Amazing though, several of these effects can be used on the same item (multiple special effects). It can also replace, often at a lower cost, some other technologies such as hot stamping, doming, silvering under vacuum.

A gloss varnish over a matte surface is a more subtle approach that inspires curiosity. One sees a shape under the light or notices a smoother feel against a more resistant matte solid area. Similarly, coarse, high-lustre effects are created with thick coatings of varnishes that have large particle sizes. It is a striking way of printing reversed out images of icons or logos, an ice effect or extremely fine line patterns. A wrinkle effect can be created when a UV varnish is cured under UV-A light. Then there are thermo-chromic inks. These are sensitive to temperature change and can be used for time temperature indicator labels. Irreversible ink types, which do not change back to the original colour, indicate if perishable goods have been stored for too long or at too warm a temperature.

Special inks

Feel secure

The print buyers these days want something different from their competitors and are prepared to pay a fair price for that. They will accept a much higher price if the printers bring a very special enhancement of their product packaging image. So, one of the most interesting niches in the graphic screen printing fields is the printing of special effects, using UV special-effect inks. The inks available in the market range from luminescent to tactile, from glitter to mirror. The impact they can add to designs is breathtaking. Screen printing effect can enhance any marketing campaign and may give it an extra competitive advantage. One may also enhance the effect with ink or an overprinted varnish. Varnishes have become a popular finish on wise labels especially because it gives the graphics a much greater richness of colour.

The security feature of screen printing is immense. This feature can be used to protect the brand against counterfeiting or tampering. RFID labels are used to

Packaging for the blind For blind people, the ‘braille’ text is printed on labels or packaging. Here, a thick varnish screen printed is widely cheaper than micro-embossing through die-cutting or embossing technologies. Embossing is a slow and expensive technique (for the tool itself). It can be easily replaced by screen printing of thick UV varnishes.

Courtesy: Marubu

PACKAGING PRINTING

Courtesy: Type & Imge

provide security and efficient tracking & tracing of products, cases through the supply chain. I have a customer in Mumbai who is into packaging (with offset and screen printing unit) whose clients are happy that he offers something different every time because of UV special effects which they feel a luxury value addition especially in case of cosmetic, and such luxury product packaging. He strongly feels that UV special effects are not only luxury value addition for customers but a ‘safety net’ as well. Because of the very nature of special effects, it will help the companies in protecting their brands from duplication. A screen printer in Surat has ventured into an innovative 3D/4D dome and embossed labelling solutions. He produces a wide range of illusionary and hypnotising labels in the Indian market with a different dimension that would protect the brand identity of companies. The 3D labels are eye catching and 4D dome labels reflect stunning illusions of space, motion and depth underneath a floating logo. These labels cannot be copied or regenerated it being a revolutionising technology to stop piracy/duplication. These lables find applications in almost every horizon of industries including packaging.

Advanced printing technology Quality in screen printing seems to have come a long way. Today, with automatic precision machines, it is possible to get a result that years ago would have been a dream. In the last decade, from a predominantly manual printing process there has been a big shift from manual operations to semi-automatic and now

fully automatic printing machines. There are more numbers of screen printing machines sold today than it was five to ten years ago because it not only involves low investment which is a big advantage for those wanting to join the screen printing business, there is also scope for creativity. The screen printing technology today is faster, better and cleaner. Despite any type of screen printing press that can be used (including manual and semi-automatic), the best press for that kind of work remains (for me) the cylinder press with automatic feeding, for reason quite often in combination with offset, of speed, productivity and quality of result. And, for the same above reasons, the UV technology is also the best available one in the present and the future, both for technical and environmental reasons. UV curing depends upon the type of UV ink of varnish and of the thickness of the deposit: it is useful to know that in UV systems, a varnish with even thickness of several mm, will cure easily and instantly. For example, for metallic inks or some other printed chemicals, it has to be tested and set at very different speed and UV light intensity.

Entry of plastic substrates By virtue of continuous advancements and developments in polymer technology, expertise and cost-effective manufacturing, plastics is replacing traditional materials in many fields (environmental conditions apply!). These include PVC, polypropylene, HIPS, lenticular films, polycarbonate, etc. Polypropylene sheets are extensively used for blister packaging, cardboard boxes etc. Polypropylene finds application in

disposable containers, embossing, gift box making out of clear sheets, freight packaging, etc. The trend these days is to use a substrate with a low density, which also makes it affordable. PVC sheets and polypropylene sheets are the best suited for screen printing. Polypropylene as a material is very eco-friendly and can be easily recycled. It is accepted and widely used all over the world for different applications. It is preferred by screen printers because of its low density and very economical cost. Similarly, PVC for screen printing purpose is a very good option. A good quality PVC sheet makes a good surface for a screen print because it has a pre-coating on it; even if the material gets old, the coating is never hampered.

Conclusion Today, there are different systems designed to help the screen printers achieve better result. But it revolves around the simple concept or standardisation of the entire screen printing process. Finally, if you are a packaging manufacturer and/or printer, using different techniques, but if no one knows what you are capable to produce (with the highest control and fair offer) those special effects – look, touch, feel, smell, how will you tap more and more opportunities in packaging? Think about it. Bhargav Mistry is the Director of Dhirubhai Mistry Institute for Print Education, Research & Training (DMI), Vasai, Mumbai & Managing Director of Grafica Flextronica, manufacturer of semi automatic and fully automatic screen printing machines. Email: bhargav@graficaindia.com

Modern Packaging & Design July-August 2010

EVENTS CALENDAR

Anniversary

National

Chennai

Pune

Ahmedabad

Indore

Maharashtra

Gujarat

Madhya Pradesh

Tamil Nadu

Feb 7-10, 2011

March 11-13, 2011

Nov 19-22, 2010

Dec 17-20, 2010

India’s premier industrial trade fair on products and technologies from machine tools, fluid power, instrumentation & control, electrical & electronics, material handling, plastics, rubber, packaging, chemical, CAD/CAM, auto components, and general engineering industries.

For details contact:

Engineering Expo

Infomedia 18 Ltd, Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022-3003 4649 Fax: 022-3003 4499 Email: shamal@infomedia18.in

SOUTHPACK

PET + DRINK TECH ASIA

This event will offer a unique platform for all the segments of the package printing and converting industry; July 09-11, 2010; at Chennai Trade & Convention Centre, Chennai

This three day show will showcase the entire spectrum of products, latest trends, technology, equipment and services in PET, drink & packaging related sector; August 27-29, 2010; at Chennai Trade Centre, Chennai

For details contact: Intel Trade Fairs & Expositions Pvt Ltd Malad (W), Mumbai Tel: 022-2880 3977, 2880 3978 Fax: 022-2880 3977, 2880 3978 Email: intelexpo@vsnl.net

For details contact: Kesari Media & Events Pvt Ltd Chandigarh Tel: 0172-279 0007 Email: munichfairs@indo-german.com Website: www.drinktecasia.com

India Foodex-Bangalore An international exhibition on food products, food processing, grain milling & packaging technology, which will showcase the latest technological advances in the processed food manufacturing and packaging; August 20-22, 2010; at Palace Grounds, Bengaluru For details contact: Media Today Pvt Ltd Malviya Nagar, New Delhi Tel: 011-26681671 Fax: 011-26680153 Email: mediatoday@vsnl.com Website: www.floraexpo.com

International Packtech India 2010 International exhibition on packaging, packaging machinery, ancillaries, food processing and other packaging user sectors; November 18–20, 2010; at Bombay Exhibition Centre, Mumbai For details contact: Marie-Luise Schläfke, Messe Duesseldorf Duesseldorf, Germany Tel: +49 211 45 60 7741 Fax: +49 211 45 60 7740 Email: SchlaefkeM@messe-duesseldorf.de Website: www.packtech-india.com

Indiapack 2010 An international exhibition of packaging technology, equipment and supplies. Concurrently, International FoodTec India 2010, an international exhibition on food processing & packaging technology and equipment will be held; September 30-October 3, 2010; at Bombay Exhibition Centre, Mumbai For details contact: Koelnmesse YA Tradefair Pvt Ltd Tel : 022-4210 7802 Fax : 022-4003 4433 Email: n.seth@koelnmesse-india.com Website: www.indiapack.in

PackPlus 2010 A platform to bring together global manufacturers of machinery, materials & services for food, pharma and packaging industry from India as well as neighbouring countries; December 3-6, 2010; at Pragati Maidan, New Delhi For details contact: Prateek Kaushik Print-Packaging.com Pvt Ltd, New Delhi Tel: 011-2981 2833/34 Fax: 011-4172 2130 Email: info@packplus.in Website: www.packplus.in

Modern Packaging & Design July-August 2010

EVENTS CALENDAR

International MIFB 2010

Tel: +49-911-8606 0000

and processing industries alike. The

A trade fair for international food and

Fax: +49-911-8606 8228

unique feature of the expo is the

beverage industry; July 22-24, 2010; at

Email: info@nuernbergmesse.de

presence

Putra World Trade Centre (PWTC), Kuala

Website: www.nuremberg-tradefair.com

the

plastic

entire

spectrum

rubber

products

manufacturers; October 27-November

Lampur, Malaysia For details contact:

3P Indonesia Packaging, Printing & Plastic Machinery Expo 2010

Expomal International Sdn Bhd

This event is one of the specialised

Selangor Darul Ehsan, Malaysia

packaging, food processing, printing

For details contact:

Tel: +603 8024 6500

and plastics & rubber machinery trade

Messe Dusseldorf GmbH

Fax: +603 8024 8740

fairs that brings together international

Messeplatz

Email: info@expomal.com

companies from these sectors; October

Germany

7-9, 2010; at Danga City Mall (Expo

Tel: +49-211-4560900/4560175

Hall), Indonesia

Fax: +49-211-4560668/4560740

IPACK 2010 processing

systems

exhibition;

Centre, Germany

Email: k-online@messe-duesseldorf.de

The 25th international packaging and food

03, 2010; at Dusseldorf Exhibition

Website: www.k-online.de

For details contact:

September 23-26, 2010; at Istanbul

PT FireWorks Indonesia

Exhibition Center, Turkey.

Jakarta 10640, Indonesia

Pack Expo International 2010

Tel: +62-21-3228 8780, 4290 0030

This

For details contact:

Fax: +62-21-4290 0191

new features and will make it easy

ITE TURKEY

Email: info@asiafireworks.com

for

event

will

packagers

showcase

and

processors

several from

around the globe to enhance operational

Istanbul, Turkey

excellence across the production line,

Fax: +90 212 240 43 81

Food Processing & Packaging Indonesia 2010

Email: info@ite-turkey.com

International exhibition on food

and grow brand sales; October 31–

Website: www.ite-turkey.com

processing & packaging machinery,

November 3, 2010; at McCormick Place,

equipment, materials & services;

Chicago, USA

Tel: +90 212 291 83 10

PrintPack

October 27-30, 2010; at Jakarta,

It will showcase products from package

Indonesia

printing

and

packaging

speed new product commercialisation

For details contact: Packaging

supplies

Machinery

Manufacturers

For details contact:

Institute (PMMI)

will attract potential buyers from Germany

Krista Exhibitions

North Fairfax, USA

and its neighbouring countries. The

Jakarta, Indonesia

Tel: (703) 243-8555

expo will be held concurrently with

Tel: +62-21 634 5861

Fax: (703) 243-8556

FachPack and LogIntern; September 28-

Fax: +62-21 634 0140

Email: pmmiwebhelp@PMMI.org

30, 2010; at Exhibition Centre Nuremberg,

Email: info@krista-exhibitions.com

Website: www.packexpo.com

production

Germany.

The

event

Nuremberg, Germany

K 2010 For details contact:

NurnbergMesse GmbHMessezentrum

provide the latest and the best in

Nuremberg, Germany

plastic materials for all manufacturing

premier

exhibition

that

will

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of ��

Modern Packaging & Design July-August 2010

BOOK SHELF

Anniversary

Complex Packaging Authors : Pepin van Roojen and Jakob Hronek Price : Rs 1,710

The third title in the series on Structural Package Design, this book contains 200 designs which build on and expand the collection provided in the first two titles in the series. This book is divided into three chapters, and progressively works through each example from the simplest and most economical, to the highly complex and most expensive. Each project is accompanied by colour photographs of the package itself, an explanation of the production process and a picture of the die. There is also a description of the function of the package and the materials used in its fabrication. This book could be useful for those dealing with swiping tuck-locks, auto-lock bottoms and more complex folding techniques. Further, all the designs in this book have been created using ArtiosCAD, EskoArtworkâ&#x20AC;&#x2122;s software plug-ins for programs such as Adobe Illustrator and Photoshop. All designs are stored in various formats on the CD that accompanies this book. The CDs also include a demo version of packaging software which folds and tests 2D templates in 3D. Apart from its immediate practical use, this book would prove to be a source of inspiration for graphic, product and packaging designers alike.

Fancy Packaging

The fourth volume in the series on Structural Package Design, this

Authors : Pepin van Roojen and Jakob Hronek Price : Rs 1,710

book, contains 200 unusual designs that show the amazing variation and creativity that is possible in package design. The content in this series of books was produced using the latest technology and this series aims to bring the benefits of these technical advances to the reader. The latest 3D drafting and testing software has been used to create and develop all the designs and the prototype templates were cut and creased using digitally-driven cutting tables. All of these mean that the accuracy of the designs is guaranteed; they are functional and fully scalable. Further, all the designs in this book have been created using ArtiosCAD, EskoArtworkâ&#x20AC;&#x2122;s software plug-ins for programs such as Adobe Illustrator and Photoshop. All designs are stored in various formats on the CD that accompanies this book. The CDs also include a demo version of packaging software which folds and tests 2D templates in 3D. Apart from its immediate practical use, this book would prove to be a source of inspiration for graphic, product and packaging designers alike.

Mehul Book Sales, Shop No 1, Lokagutchh Jain Upashraya Building, W H Marg, Fort, Mumbai 400 001 For purchase inquiries, please contact, Tel: 2269 4145, Fax: 022-2265 4657

Modern Packaging & Design July-August 2010

��

i nv

i te

as well...

Dear Reader, ‘Modern Packaging & Design’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the packaging industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 3000 words, while that of a product write-up should not exceed 200 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Packaging & Design’. Authors whose articles are published will receive a complimentary copy of that particular issue and an honorarium cheque. Published by Infomedia 18 Ltd, ‘Modern Packaging & Design’ is the leading bi-monthly magazine exclusively for manufacturer and user fraternities of the packaging industry. Well supported by a pan-India readership of over 80,000 and our strong network of 26 branch offices across the subcontinent, this magazine reaches out to key decision makers among the manufacturers of products, machinery and allied segments. Brought out in association with Hong Kong-based Ringier Trade Media Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Look forward to hearing from you, soon! Yours sincerely,

n & Desig Packaging Modern

��

sign

��

& De

��

ging

cka

rn Pa

Mode

��

May- June 2010

March 10

ril 20

-Ap

PRODUCT UPDATE

This section gives information about the national and international products available in the market

Plate making machine

PTFE/Teflon-coated fibreglass adhesive tapes

Innovative Flexotech offers photopolymer plate making machine for pharmaceutical batch printing. It performs exposure, washout, drying, and treatment in complete functions. The exposure unit comes with instant lightup Philips high-intensity lamps, unique digital timers for back/main exposure, good quality lamps cooling/exhausting system, and quick vacuum draw down pump with indicator. Features of washout unit include: easy access design, special bristle good for all kinds of plates washout, suitable for Perc+NBA & green chemicals, and good result for 175 LPI one per cent reproduction. Drying unit comes with features including: drying drawer with uniform heat distribution, temperature adjustable by a precise controller, unique air circulation and exhaustion design, and over-heat sensor for safety and protection. Features of treatment unit are: chemicalfree operation; digital timer for light finishing control; and Philips UVC high-intensity lamps equipped with powerful air exhausting for big size models.

Urja Products offers UNITO brand PTFE/Tefloncoated fibreglass adhesive tapes. These tapes have advantages such as: non-stick, self-lubricating, frictionfree, non-toxic, non-flammable, non-wettable, non-brittle and resistance to atmospheric condition. Silicone pressure sensitive adhesive used for making these tapes can withstand wider temperature range of â&#x20AC;&#x201C;200 to +300oC. The adhesive tapes ensure permanent heat-sealing thus making sure that heat-sealed packet is pilfer-proof. The adhesive tapes give excellent performance for expected life on any heat-sealer. Adhesive tapes typically find application in heat-sealing in packaging industry, chemical industry, HDPE woven sacks, printing industry, food industry, dairy milk pouches, etc. These tapes are available in width from 6 to 1,000 mm. These are widely consumed and recommended because of their longer life and desired performance.

Innovative Flexotech Pvt Ltd Ahmedabad - Gujarat Tel: 079-2685 2439 Email: info@flexo.co.in

Rotary coder

Urja Products Pvt Ltd Ahmedabad - Gujarat Tel: 079-2287 2277/3434, Fax: 079-2287 3223 Email: info@urjafabrics.com

Powder/granule filling lines

Bhavmark Systems offers RM-2, a compact rotary coder with instant dry thermo fusible ink. This coder can print date, batch number, price and other information. It is applicable to most soft and flexible packaging materials such as cellophane, PP, PE, aluminium, cardboard, etc. Maximum speed can be up to 35 m/min and maximum printing area 30 x 35 mm. It is easy to install on all types of continuous motion packaging machines such as flow pack units and form-fill-seal machines. Important features include: driven by high-speed stepping motor, self-test, quick configuration, automatic temperature control, LED display, and quick replacement of modules.

Ace Technologies offers complete powder/granule filling lines right from in-feed turntable inspection & cleaning machines, to filling & packaging machines, measure cup placing machine, and packing conveyors. The range includes two-head, three-head and four-head machines with servo drives as well as clutch brake mechanism. Features of the powder filling machines include: accurate weight control and better auger, speed variation for various formulations, high productivity, better GMP, fill accuracy of Âą1.5 per cent, no bottle-no fill mechanism, virtually no power loss, electronic controls, no dripping, maximum operation comfort, and ease of maintenance.

Bhavmark Systems Thane - Maharashtra Tel: 022-2819 8722, Fax: 022-2818 0455 Email: sales@bhavmark.com

Ace Technologies Mumbai - Maharashtra Tel: 022-2854 0743/0645, Fax: 022-2870 0281 Email: acetechnologies@vsnl.com

Modern Packaging & Design July-August 2010

PRODUCT UPDATE

Auger filler Saurabh Flexipack Systems offers Smart-EX auger filler. This vertical form-fill-seal machine is cost-effective and is designed for entrepreneur, midscale and large-scale manufacturer. It requires very little floor space. The machine is intelligent PLC-controlled, with pneumatic operations. It is suitable for packaging pouches of size ranging from 0.5 to 500 g with good speed and weight precision. The machine is good for free flowing fine powders like turmeric, mehandi, besan, atta, talcum powder, ground spices, herbal powder and all kinds of fine powders. Specifications of the machine include: filling capacity 0.5-500 g, filling speed 1,000-4,000 pouches/hr, PLC control, pneumatic mode of operation, weighing accuracy 0.5 per cent of set volume, weight of the machine 50 kg (approximate), dimension can be 1,000 x 950 x 2,450 (approximate), power requirement 220 V singlephase or 420 V three-phase, and compressed air requirement 6 CFM with pressure 6 bar. The machine is available in variety of models varying 0.5-10 g, 5-50 g, 10-100 g, 50-250 g, and 100-500 g. Packaging material used are laminated films. Saurabh Flexipack Systems Pvt Ltd Pune - Maharashtra Tel: 020-2749 2722, Fax: 020-2749 1347 Email: saurabhpackaging@hotmail.com

Form-fill-seal machine Uflex Engineering Division offers ten-track form-fill-seal machine, model MT 1000. This is a fully automatic and PLC-controlled high-speed machine with low operational cost leading to economy in packaging. The machine is ideal to pack various liquids and pastes (like shampoo, ketch-up, oil and cream), granules (like tea and pan masala), powders (like coffee and milk powder), in four side-seal pouches made up of head-sealable laminates. This is an intermittent motion machine, which has AC-driven film unwinding unit, web control system (which maintains the tension, constant feed and web alignment of the film) and servo-driven film pulling system, filling system, sealing drive system and unit up-down system to ensure higher accuracy and speed. The compatible filling system used for liquid/paste is spool valve and powder/granules is auger filler/volumetric cup filler (with individual cup adjustment). The machine is equipped with separate detachable electrical control panel. Uflex Ltd, Engineering Division Noida - Uttar Pradesh Tel: 0120-398 2121, Fax: 0120-258 4527 Email: marketing@flexenggltd.com

Modern Packaging & Design July-August 2010

PRODUCT UPDATE

Package test system Hemetek Techno Instruments offers the Lippke 速 model 4500 package test system. This is a stand alone, c o m p u t e r- o p e r a t e d bench top instrument designed to perform virtually all currently accepted test methods used to measure the seal strength, leak detection and package integrity of flexible, rigid, porous, laminate and foil-type consumer and medical packaging. It is equipped with an extensive array of standard features, available accessories and services and meets applicable ISO & ASTM Standards. It measures the bond strength of package seals and material strength by measuring the peak pressure at which the package seals separate or the package material shears. With its high flow feature, the Lippke速 4000 can easily test porous as well as non-porous packages. The system measures the hermetic seal of package seals by measuring a constant pressure, usually at 50 per cent of burst pressure, for a specific period of time to determine whether the package seal or material has a leak path to atmosphere. Typical applications are in flexible, semi-rigid & rigid packages; polymer, paperboard, metal-based materials; unfilled, filled (solids, liquids & powders) open, closed packages; and consumer, food, pharmaceutical & medical packaging. Hemetek Techno Instruments P Ltd Mumbai - Maharashtra Tel: 022-2686 3865, Fax: 022-2686 0692 Email: mum@hemetek.com

Powder filling machine Ace Technologies offers semi-automatic powder filling machine. This is suitable for all powders and granules. The machine has high filling accuracy due to unique design feature. Wide table design helps accommodate more containers. It requires minimum change parts. All contact parts are of SS 316. Microprocessor-based control, zero dripping, and accurate slippage control are other important features. Ace Technologies Mumbai - Maharashtra Tel: 022-2854 0743/0645 Fax: 022-2870 0281 Email: acetechnologies@vsnl.com

Modern Packaging & Design July-August 2010

PRODUCT UPDATE

Field sensors Banner Engineering offers 速 World-Beam QS18 adjustable field sensors with background or foreground suppression for reliable object detection. These sensors allow background suppression sensing up to 300 mm and foreground suppression up to 200 mm. The background suppression sensor ignores everything beyond an adjustable set distance up to 300 mm, allowing operation in situations where the background cannot be controlled. The foreground suppression sensor detects objects of any shape or colour that comes between it and an unchanging background. It does not have a blind zone. The sensors are designed for use in packaging machinery, solar panel production, material handling, automotive, food, pharmaceutical and similar industries. Both sensors are immune to fluorescent light, so they can be placed below conveyors looking up towards overhead lighting. Cutoff distance is easily set by a multi-turn screw adjustment. Built-in cross-talk immunity allows multiple sensors to be used in close proximity. Banner Engineering India Pvt Ltd Pune - Maharashtra Tel: 020-6640 5624, Fax: 020-6640 5623 Email: salesindia@bannerengineering.com

Self-adhesive sticker labelling machine Shree Bhagwati Pharma Machinery Company offers self-adhesive sticker labelling machine. This machine is apt for labelling self-adhesive stickers of different shapes, sizes and material such as glass and plastics. It dispenses labels for all types of self-adhesive stickered products, which are cylindrical in shape like cans, jars, containers, etc. The machine comes with user-friendly computer controller. This easy-to-operate machine has speed of about 15-20 units/min. It also saves time & money with a reduction of labour and cost per self-adhesive sticker. It is versatile as it applies pressure-sensitive labels made of plastic, paper, Mylar, etc. The machine is completely covered with stainless steel and change of parts is not required for different size and shape of the self-adhesive stickers. The machine helps in saving glue up to 50 per cent because of strip gluing system. It has a vacuum label pickup cylinder system that guarantees quick delivery of labels with least rotation of cylinder and also outfits high-speed labelling. The machine is used for labelling ampoules, vials, bottles, jars, containers, canisters, cartons, boxes, caps, packages, etc. Shree Bhagwati Pharma Machinery Company Ahmedabad - Gujarat Tel: 079-2277 0475, Fax: 079-2276 2466 Email: contact@bhagwatipharma.co.in

Modern Packaging & Design July-August 2010

PRODUCT UPDATE

Vertical form-fill-seal machine Wraptech Machines offers high-speed vertical form, fill and seal machine for producing centre-sealed pouches handling all types of free-flowing/nonfree-flowing powders/granules/ solids. The machine handles a single-reel film stock of maximum reel diameter 530 mm on 76 mm core. The machine has the facility to be provided with a variety of filling heads. Draw down of the film is through vacuum pressed draw down belts, controlled through a servo motor drive. The length of the bag is controlled by print registration system, which is PLC-based. For unprinted film, the bag length can be adjusted from a single-touch keypad provided on the front panel. Filling range of the machine is 25 to 2,000 g depending upon bulk density of products & fill weight the maximum pouch size can take. Output can be up to 120-140 packs/min depending on product flow properties, pack size, the kind, and quality & thickness of laminate being used. Wraptech Machines Pvt Ltd Navi Mumbai - Maharashtra Tel: 022-2787 1743, Fax: 022-2761 2807 Email: marketing@wrapmachines.com

Modern Packaging & Design July-August 2010

PRODUCT UPDATE

Technopolymer hinges Elesa and Ganter India offers CFS technopolymer hinge with built-in safety switch. This hinge with built-in safety device has been designed to offer the operator a safer working environment. In case of accidental opening of doors, it automatically breaks off the power supply. There is no elastic connection between the mobile contacts and the actuator on which the working force is applied. The stroke feed of the contact-holder slider does not depend on the working speed. If the door is opened slowly, the contacts are released quickly (when the contact holder slider is released, the electrical arc is broken off). Both the fitter and the end-user cannot interfere with the hinge because the switch is built in a completely closed housing with ultrasonically welded cover. The built-in safety switch and the hinge come in one piece. This offers an easy and fast assembly. The traditional systems require a separate assembly. The hinge and the safety switch are eventually connected by a special pin, which replaces the standard pin of the hinge supplied. The hinge is available with the switch on the left or on the right body and the connector places on the top or on the rear side. Elesa and Ganter India Pvt Ltd Noida - Uttar Pradesh Tel: 0120-472 6666, Fax: 0120-472 6600 Email: info@elesaganter-india.com

Vibratory bowl feeder Elscint Automation offers a special vibratory bowl feeder for large caps having diameter of more than 100 mm. Plastic caps require feeding for automatic capping machines as well as other special pharmaceutical and consumer goods feeding machines. These caps have to be oriented in one particular direction, which can either be open side facing sky, open side facing ground or even the open side facing centre of the bowl or away from it. The feed rate achievable in case of such large caps is about 60 to 80 caps/min depending upon the size of the plastic cap. As most of the caps come out in ‘open side facing sky’ orientation, they need to be twisted to change the orientation to ‘open side facing ground’. A versatile tooling along with feeder can twist caps of any diameter in 180o or as required. Elscint Automation Pune - Maharashtra Tel: 020-2712 2059, Fax: 020-2712 2994 Email: sales@elscintautomation.com

Modern Packaging & Design July-August 2010

PRODUCT UPDATE

Elevator feeder for metal components Elscint Automation offers a bulk loading elevator feeder for metallic small parts. This is available in widths of 150 mm, 200 mm, 300 mm & 400 mm and hopper capacities ranging from 75 to 200 ltr. The construction is in aluminium extruded sections of suitable size. Height of the elevator is adjustable along with the degree of inclination. This makes the elevator versatile and useful for all types of industries where bulk feeding of light metallic parts is required to vibratory bowl feeders. There is a fabricated bin, which encases a modular plastic inclined conveyor belt. Elevator feeder is controlled by a level sensor mounted on the elevator itself. This provides a start/stop operation, thus resulting in increased efficiency of the downstream equipment like vibratory bowl feeders as well as centrifugal/rotary feeders. The geared motor is directly mounted with suitable reduction ratio giving the required belt speed. Variable speed controller can also be provided if needed, providing more flexibility to the end user. Elscint Automation Pune - Maharashtra Tel: 020-2712 2059, Fax: 020-2712 2994 Email: sales@elscintautomation.com

Blister packing machine Pam-Pac Machines offers BP-102 blister packing machine. This machine is ideal for low-cost packaging of high quality. Important features of this machine include: flat blisters with reduced curvature, compact blister size enables saving in foil consumption, quick change over, multiple feeding possible up to five different products, low power consumption, unique ‘2 in 1’ change parts optimises investment, and output up to 240 blisters/min. Pam-Pac Machines Pvt Ltd Mumbai - Maharashtra Tel: 022-3078 0700, Fax: 022-2868 3091 Email: sales.pampac@acg-world.com The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of ��

Modern Packaging & Design July-August 2010

Anniversary

PRODUCT INDEX

To know more about the products in this magazine, refer to our â&#x20AC;&#x2DC;Product Indexâ&#x20AC;&#x2122; or write to us at spedit@infomedia18.in or call us at +91-22-3003 4684 or fax us at +91-22-3003 4499 and we will send your enquiries to the advertisers directly to help you source better. Product

Pg No

Adhesive tape making machine .......................85 Aerosol spray paint .............................................. 8B Air-cooled sealers ................................................ 41 Angle board ........................................................ 81 AS interface systems ............................................. 49 Auger filler........................................................... 81 Automation & storage system................................ 49 Bag-making plastic ..........................................85 Bearings ................................................................ 2 Bending machines................................................ 13 Blister packing machine........................................ 89 Blower motor ......................................................... 7 Bottle unscrambler ...........................................FIC A Brewing technology ............................................. 33 Cable carriers ....................................................2 Cable connectors................................................... 2 Cable handling & processing systems.................... 49 Cables for bus systems ......................................... 49 Cam indexer........................................................ 57 Capacitive and magnetic sensors .......................... 49 Capping machine ............................................FIC A Caps ................................................................... 17 Carton aluminium foiling & painting machines ...... 85 Cartoning machine ..........................................FIC A Case erector....................................................FIC A Case packer ....................................................FIC A Case sealer .....................................................FIC A Chain pulley block ............................................... 89 Chains .................................................................. 2 Coding solution ............................................... COC Cold form C & Z purlins ...................................... 19 Cold-aseptic filling machine.................................. 33 Compressed air filters and regulators ................... FIC Connector accessories.......................................... 49 Connectors ............................................................ 2 Conveyor accessories ........................................... 81 Conveyor systems................................................... 9 Conveyor technology............................................ 33 Conveyors .......................................................FIC A Corrugated board ................................................ 15 Counters & power supplies ................................... 8A Crabs.................................................................. 89 Crane.................................................................. 89 Crimp contact & tools .......................................... 49 C-slot and T-slot pneumatic cylinders .................... 37 Curing & drying system ........................................ 85 Custom-made cables ........................................... 49 Cutter.................................................................... 7 Data cables ................................................ 49 Die making machines........................................... 13 Digital panel meter .............................................. 11 Digital temperature controller................................ 67 Drive technology for industrial packaging lines ...... 73 Drives...........................................................67, BIC Drum roller............................................................ 7 Dual channel with modbus ................................... 67 Dynamic controller ............................................... 67 Edge board................................................. 81 Elevator feeder for metal components ................... 89 Encoders ............................................................. 8A EOT/HOT cranes ................................................. 89 Exhibition - Engineering Expo................................ 87 Exhibition - Food & Bev Tech 2010....................... 24 Exhibition - IndiaPack 2010 .................................. 77 Exhibition - International Packtech India 2010 ....... 83 Exhibition - PackPlus 2010 ...............................88 Exhibition - Plastivision India 2011........................ 90 Exhibition - Promach 2010 ................................... 75

Product

Pg No

Extruder ................................................................. 7 Feeder .......................................................... 7 FFS machine.................................................... FIC B Fibre-optic controllers........................................... 37 Field sensors ........................................................ 84 Filling and closing technology............................... 33 Filling machine ................................................FIC A Flame-proof hoist................................................. 89 Flexible material................................................... 15 Flow wrapping machine ...................................FIC A Folding carton ..................................................... 15 Food packaging machines................................ FIC B Form-fill-seal machine .......................................... 81 Gearboxes .................................................. 89 Globoidal cam indexer......................................... 57 Goliath crane ...................................................... 89 Goods lift ............................................................ 89 Guide rails & wear strips ...................................... 81 Heavy industrial steel buildings................... 19 HMI ...................................................................... 5 Horizontal FFS machine....................................FIC A Hot melt machine .................................................. 1 Hot-melt coating machine ...................................... 1 Hot-melt laminating machine .................................. 1 Identification systems .................................. 49 Indexers............................................................... 57 Induction sealing machine .................................... 41 Industrial connectors ............................................ 49 Industrial control & sensing devices ....................... 8A Industrial hoses ................................................... FIC Infomedia18 B2B magazines ................................ 73 Inspection and monitoring technology ................... 33 Instrumentation made cables ................................ 49 Intralogistics......................................................... 33 Invertor/variable frequency drives .......................... 8A Jib crane..................................................... 89 Labelling and dressing technology .............. 33 Labelling machine ...........................COC, FIC A, BC Laminating machine ............................................... 1 Letter press .......................................................... 85 Level controllers ................................................... 8A Logic controller ...................................................... 5 Marking machine .....................................COC Measuring & monitoring relay............................... 8A Medicinal aluminium foil coating printing .............. 85 Mixer cooler .......................................................... 7 Monorail trolley ................................................... 89 Motion control solutions ....................................... 57 Motion controls.................................................... 8A Motorised chain pulley block ................................ 89 Multi-level car parks............................................. 19 Non-woven laminating machine ................... 1 Numerical control model cutting machines ............ 85 OD protector .............................................. 81 Overwrapping machine ....................................FIC A Package test system .................................... 82 Packaging machine .............................................. 45 Packing and palletising technology........................ 33 Paperless recorder................................................ 11 Parallel cam indexer ............................................. 57 Photoelectric sensors ......................................8A, 49 Plastic & stainless steel slat chains......................... 81 Plastic hose pipe ................................................. FIC Plate making machine .......................................... 80 PLCs..............................................................8A, 67 Pneumatic products ............................................. FIC Polycarbonate sheets ............................................ 19 Polymer sprockets & gears .................................... 81

Product

Pg No

Powder filling machine ......................................... 82 Powder/granule filling line .................................... 80 Pre-engineered steel buildings............................... 19 Pre-fab shelters .................................................... 19 Pressure sensors for wet packaging applications..... 37 Process controllers................................................ 11 Process technology ............................................... 33 Product handling equipment ................................... 9 Profile controller................................................... 67 Programmable terminals ....................................... 8A Protective-conduit system ...................................... 49 Proximity sensors .................................................. 8A PTFE/Teflon-coated fibreglass adhesive tapes ......... 80 Residential steel houses .............................. 19 RFID.................................................................... 8A Rinsers and pasteurisers........................................ 33 Robotic palletiser..............................................FIC A Roof vent............................................................. 19 Roofing & cladding sheets .................................... 19 Rotary coder ........................................................ 80 Rotary encoders ................................................... 49 Rotary indexing table............................................ 57 Safety light curtains .................................... 8A Sealers ................................................................ 41 Self-adhesive sticker labelling machine .................. 84 Self-adhesive tapes............................................... 8B Sensors................................................................ 49 Servo dirve ............................................................ 5 Servo motor........................................................... 5 Shrink bundlers ................................................FIC A Shrink film ................................................ FIC A, BC Shrink sleeve applicator....................................FIC A Shrink wrapping machines ................................FIC A Skin wrapping machine ........................................BC Slicers/sheet cutters .............................................. 85 Slitting & rewinding machines ............................... 85 Solventless laminating machine ............................... 1 Spiral cables ........................................................ 49 Stretch blow-moulding technology......................... 33 Structural floor decking sheets .............................. 19 Switching relays.................................................... 8A Takeup drum................................................. 7 Technopolymer hinges .......................................... 86 Temperature controllers ............................8A, 11, 67 Thermoforming machine...................................FIC A Timers ................................................................. 8A Transfer trolley ..................................................... 89 Tray sealing machine........................................FIC A Ultrasonic flow meter.................................. 11 Ultrasonic sensors ................................................ 49 Universal controller .............................................. 67 Variable-speed drive ..................................... 5 Ventilators............................................................ 8B Vertical form-fill-seal machine .................... FIC A, 85 Vibratory bowl feeder ........................................... 86 Vision sensors ...................................................... 8A Washers...................................................... 33 Winders................................................................. 7 Wire-rope hoists................................................... 89

COC - Cover on Cover, FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

Modern Packaging & Design July-August 2010

ADVERTISERS’ LIST

Anniversary

Advertisers’ Name & Contact Details Pg No AIPMA T: +91-22-28271678 E: marketing@plastivision.org W: www.plastivision.org

Keith Electronics Pvt Ltd

Bericap India Pvt Ltd T: +91-2114-661100 E: sukhjeevan.bhimber@bericap.com W: www.bericap.com

Bobst India Pvt Ltd T: +91-20-39878000 E: sales.titan@bobstgroup.com W: www.bobstgroup.com

Bonfiglioli Transmissions Pvt Ltd T: +91-44-24781035 E: sales@bonfiglioliin.com W: www.bonfiglioliindia.com

BIC

Danfoss Indus Pvt Ltd T: +91-44-66501555 E: danfoss.india@danfoss.com W: www.danfoss.com Enercon Industries Corporations T: +91-9600344430 E: skumar@enerconmail.com W: www.enerconaciapacific.com Engineering Expo T: +91-9920401226 W: www.engg-expo.com

KHS Machinery Pvt. Ltd E: partho.ghose@khsindia.com W: www.khs.com/india Koelnmesse Ya Trade Fair Pvt Ltd

T: +91-22-120-6589270 E: n.seth@koelnmesse-india.com W: www.koelnmesse-india.com Krones AG

T: +49-9401-700 E: info@krones.com W: www.krones.com Lenze Mechatronics Pvt Ltd

T: +91-20-66318100

Markem-Image India Pvt Ltd FIC A

United Steel & Structurals Pvt Ltd T: +91-44-42321801 E: admin@unitedstructurals.com W: www.unitedstructurals.com

FIC

Universal Corporation T: +91-22-23422238 E: samson7@vsnl.com W: www.samson-grp.com

Wenzhou Bright Machinery Co., Ltd. T: +86-577-8882-2100 E: wzboda@gmail.com W: www.china-boda.com

T: +91-80-40726400 E: srirams@ap.omron.com

T: +91-22-28771293 E: info@packam.co.in W: www.packam.co.in Pakona Engineers India Pvt Ltd T: +91-22-22854138 E: info@pakona.com W: www.pakona.com 2

Pepperl+Fuchs(India) Pvt Ltd T: +91-80-28378030 E: info@in.pepperl-fuchs.com W: www.pepperl-fuchs.com

Shanghai Dase-Sing Packaging Technology Co., Ltd BC T: +86-21-3365-8333 E: leo@dasesing.com W: www.dasesing.com

Ultraplast Chainbelts Pvt Ltd T: +91-129-4113187 E: info@ultraplast.in W: www.ultraplastindia.com

E: info@mifasystems.com

W: www.omron-ap.com

Schneider Electric (China) Investment Co.,Ltd 5 T: +86-10-8434-6607 E: sun-joo.choi@kr.schneider-electric.com W: www.schneider-electric.com

T: +91-79-26870825

Packam Controls Pvt Ltd

W: www.mifasystems.com

Reach Out T: +91-22-30034640 E: spmktg@infomedia18.in W: www.infomedia18.in

Techno Industries T: +91-79-25830742 E: info@technoind.com W: www.technoindustries.com

E: guptah@md-india.com

Omron Automation Pvt Ltd

T: +91-1126971056 W: www.md-india.com

Procon Technologies Pvt Ltd T: +91-79-27492566 E: info@procon.co.in W: www.procon.co.in

E: salesindia@markem-imaje.com

Mifa Systems

Sreelakshmi Traders T: +91-44-24343343 E: sreelakshmitraders@gmail.com W: www.sreelakshmitraders.com

COC

W: www. markem-imaje.co.in

Print Packaging Com Pvt Ltd T: +91-22-27812093 E: info@PackPlus.in W: www.PackPlus.in

T: +91-120-4099500

Messe Dusseldorf India Pvt Ltd

Advertisers’ Name & Contact Details Pg No

Shanghai Huadi Machinery Co., Ltd T: +86-21-5779-4228 E: huadi@huadi.us W: www.shhuadi.com

E: marketing@lenze.in W: www.lenze.in

IFM Electronics India Pvt Ltd T: +91-231-2672770 E: info@ifm-electronic.in W: www.ifm-electronic.in

T: +91-79-2644-0331

Our consistent advertisers

T: +91-11-46157777 E: keith@del3.vsnl.net.in

Heat & Control T: +91-44-42103950 E: info@heatandcontrol.com W: www.heatandcontrol.com

Igus India Pvt Ltd T: +91-80-39127800 E: info@igus.in W: www.igus.in

E: sales@protedge.com 75

Clearpack India Pvt Ltd T: +91-22-42532220 E: sales@in.clearpack.com W: www.clearpack.com

Impakt Packaging T: +91-253-2456360

Bangalore International Exhibition T: +91-124-4014060 E: amit.mehta@cii.in W: www.promach.co.in

CII T: +91-22-24931790 E: anil.padwal@cii.in W: www.foodbectech.com

Advertisers’ Name & Contact Details Pg No

Wraptech Machines Pvt Ltd E: marketing@wrapmachines.com W: www.wrapmachines.com

FIC B

COC - Cover on Cover, FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

Modern Packaging & Design July-August 2010

se this form for FREE additional Information on advertisements published in this issue. We will send your inquiries to the advertisers and ask them to send you the details or contact you directly.

How to use this form:

Please tick against the box of advertiser(s) you are interested in: l Mention specific product/service you need, against the advertiserâ&#x20AC;&#x2122;s name l Complete all the details on this form. l Tear the form & mail it to us. (It is a prepaid mail)

Tel.: +91-22-3024 5000

Fax.: +91-22-3003 4499 Email: b2b@infomedia18.in l

PRODUCT INQUIRY FORM o Crimp contact & tools ........................................

o Heavy industrial steel buildings ...........................

o Aerosol spray paint ............................................

o C-slot and T-slot pneumatic cylinders ..................

o HMI ..................................................................

o Air-cooled sealers ..............................................

o Curing & drying system.......................................

o Horizontal FFS machine......................................

o Angle board ......................................................

o Custom-made cables .........................................

o Hot melt machine ..............................................

o AS interface systems ...........................................

o Cutter ...............................................................

o Hot-melt coating machine ..................................

o Data cables.......................................................

o Hot-melt laminating machine..............................

o Die making machines.........................................

o Identification systems..........................................

o Digital panel meter ............................................

o Indexers ............................................................

o Auger filler ........................................................ o Automation & storage system.............................. o Bag-making plastic ............................................

o Industrial connectors ..........................................

o Blister packing machine......................................

o Drives ...............................................................

o Industrial control & sensing devices .....................

o Blower motor.....................................................

o Drum roller........................................................

o Industrial hoses..................................................

o Bottle unscrambler .............................................

o Dual channel with modbus .................................

o Infomedia18 B2B magazines ..............................

o Brewing technology ...........................................

o Dynamic controller.............................................

o Inspection and monitoring technology .................

o Cable carriers....................................................

o Edge board .......................................................

o Instrumentation made cables ..............................

o Cable connectors...............................................

o Elevator feeder for metal components..................

o Intralogistics ......................................................

o Cable handling & processing systems ..................

o Encoders ...........................................................

o Invertor/variable frequency drives ........................

o Cables for bus systems .......................................

o EOT/HOT cranes...............................................

o Jib crane ...........................................................

o Cam indexer......................................................

o Exhibition - Engineering Expo..............................

o Labelling and dressing technology.......................

o Capacitive and magnetic sensors ........................

o Exhibition - Food & Bev Tech 2010 .....................

o Labelling machine..............................................

o Capping machine ..............................................

o Exhibition - IndiaPack 2010 ................................

o Laminating machine...........................................

o Caps.................................................................

o Exhibition - International Packtech India 2010......

o Letter press ........................................................

o Carton aluminium foiling & painting machines.....

o Exhibition - PackPlus 2010..................................

o Level controllers .................................................

o Exhibition - Plastivision India 2011 ......................

o Logic controller..................................................

o Exhibition - Promach 2010 .................................

o Marking machine...............................................

o Extruder.............................................................

o Measuring & monitoring relay.............................

o Feeder ..............................................................

o Medicinal aluminium foil coating printing ............

o Chain pulley block .............................................

o FFS machine......................................................

o Mixer cooler ......................................................

o Chains ..............................................................

o Fibre-optic controllers.........................................

o Monorail trolley .................................................

o Coding solution .................................................

o Field sensors......................................................

o Motion control solutions .....................................

o Cold form C & Z purlins.....................................

o Filling and closing technology.............................

o Motion controls .................................................

o Cold-aseptic filling machine ...............................

o Filling machine ..................................................

o Motorised chain pulley block ..............................

o Compressed air filters and regulators ..................

o Flame-proof hoist ..............................................

o Multi-level car parks...........................................

o Connector accessories........................................

o Flexible material ................................................

o Non-woven laminating machine..........................

o Connectors........................................................

o Flow wrapping machine .....................................

o Numerical control model cutting machines ..........

o Conveyor accessories.........................................

o Folding carton ...................................................

o OD protector.....................................................

o Conveyor systems ..............................................

o Food packaging machines

o Overwrapping machine......................................

o Conveyor technology .........................................

o Form-fill-seal machine........................................

o Package test system............................................

o Conveyors .........................................................

o Gearboxes ........................................................

o Packaging machine............................................

o Corrugated board..............................................

o Globoidal cam indexer.......................................

o Packing and palletising technology......................

o Counters & power supplies .................................

o Goliath crane ....................................................

o Paperless recorder..............................................

o Crabs................................................................

o Goods lift..........................................................

o Parallel cam indexer...........................................

o Crane ...............................................................

o Guide rails & wear strips

o Photoelectric sensors ..........................................

o Cartoning machine ............................................ o Case erector...................................................... o Case packer......................................................

o Case sealer .......................................................

Second Fold Here

o Induction sealing machine ..................................

o Drive technology for industrial packaging lines.....

GLUE

o Digital temperature controller .............................

o Bending machines..............................................

Third Fold Here

o Bearings............................................................

First Fold Here

o Adhesive tape making machine...........................

Please complete the following Đ get a quick effective response from suppliers: 1. Your company’s business function is (Pone only) q Wholesalers q Manufacturer q Distributor q Agent q Other, please specify ______________ 2. Your role in your company’s buying process can best be described as: q I buy q I identify potential suppliers q I approve purchases q I negotiate contracts q I select suppliers. 3. Your line of business Name: Designation: Company Name:

City:

7- 8 / 2010

Address: Pin:

Tel:Fax: Email:

��

Send your inquiries at: Tel: +91-22-3003 4684 Fax: +91-22-3003 4499 Email: b2b@infomedia18.in o Plastic & stainless steel slat chains ................

o Protective-conduit system .............................

o Servo dirve .................................................

o Plastic hose pipe.........................................

o Proximity sensors.........................................

o Servo motor................................................

o Plate making machine.................................

o PTFE/Teflon-coated fibreglass

o Shrink bundlers...........................................

o Timers........................................................ o Transfer trolley ............................................ o Tray sealing machine...................................

o PLCs ..........................................................

adhesive tapes............................................

o Shrink film ..................................................

o Pneumatic products.....................................

o Residential steel houses ...............................

o Shrink sleeve applicator...............................

o Ultrasonic flow meter ..................................

o Polycarbonate sheets ...................................

o RFID ..........................................................

o Shrink wrapping machines ...........................

o Ultrasonic sensors .......................................

o Polymer sprockets & gears ...........................

o Rinsers and pasteurisers...............................

o Skin wrapping machine ...............................

o Powder filling machine ................................

o Robotic palletiser ........................................

o Slicers/sheet cutters.....................................

o Powder/granule filling line ...........................

o Roof vent....................................................

o Slitting & rewinding machines ......................

o Variable-speed drive ...................................

o Pre-engineered steel buildings......................

o Roofing & cladding sheets ...........................

o Solventless laminating machine....................

o Ventilators ..................................................

o Pre-fab shelters ...........................................

o Rotary coder...............................................

o Spiral cables...............................................

o Pressure sensors for wet

o Rotary encoders ..........................................

o Stretch blow-moulding technology................

packaging applications ...............................

o Rotary indexing table...................................

o Structural floor decking sheets......................

o Vibratory bowl feeder ..................................

o Process controllers ......................................

o Safety light curtains .....................................

o Switching relays ..........................................

o Vision sensors .............................................

o Process technology......................................

o Sealers.......................................................

o Takeup drum ..............................................

o Product handling equipment ........................

o Self-adhesive sticker labelling machine .........

o Technopolymer hinges .................................

o Profile controller..........................................

o Self-adhesive tapes .....................................

o Temperature controllers ...............................

o Winders .....................................................

o Programmable terminals..............................

o Sensors ......................................................

o Thermoforming machine..............................

o Wire-rope hoists .........................................

o Universal controller .....................................

o Vertical form-fill-seal machine ......................

o Washers .....................................................

‘A’ Wing, Ruby House, J. K. Sawant Marg, Dadar (W) Mumbai 400 028, INDIA.

INFOMEDIA 18 LIMITED SPECIAL PROJECTS POSTAGE WILL BE PAID BY ADDRESSEE

BR Permit No. 555 Bhavani Shankar Post Office, Mumbai 400 028.

Business Reply Inland

NO POSTAGE STAMP NECESSARY IF POSTED IN INDIA

ADVERTISER INQUIRY FORM

se this form for FREE additional Information on advertisements published in this issue. We will send your inquiries to the advertisers and ask them to send you the details or contact you directly.

How to use this form: l

Please tick against the box of advertiser(s) you are interested in: l Mention specific product/service you need, against the advertiser’s name l Complete all the details on this form. l Tear the form & mail it to us. (It is a prepaid mail)

Tel.: +91-22-3024 5000

Fax.: +91-22-3003 4499 Email: b2b@infomedia18.in l

o Keith Electronics Pvt Ltd .............................

o Bangalore International Exhibition ..............

o KHS Machinery Pvt. Ltd .............................

o Bericap India Pvt Ltd .................................

o Koelnmesse Ya Trade Fair Pvt Ltd................

o Bobst India Pvt Ltd .................................... o Bonfiglioli Transmissions Pvt Ltd.................. o CII ...........................................................

First Fold Here

o AIPMA .....................................................

o Reach Out ............................................... o Schneider Electric (China) Investment Co.,Ltd .. o Shanghai Dase-Sing

o Krones AG ............................................... Packaging Technology Co., Ltd .................. o Lenze Mechatronics Pvt Ltd ........................ o Markem-Image India Pvt Ltd ......................

o Shanghai Huadi Machinery Co., Ltd...........

o Clearpack India Pvt Ltd .............................

o Messe Dusseldorf India Pvt Ltd ...................

o Sreelakshmi Traders ..................................

o Danfoss Indus Pvt Ltd ................................

o Mifa Systems ............................................

o Techno Industries ......................................

o Enercon Industries Corporations.................

o Omron Automation Pvt Ltd ........................

o Engineering Expo ......................................

o Packam Controls Pvt Ltd ...........................

o Heat & Control.........................................

o Pakona Engineers India Pvt Ltd...................

o IFM Electronics India Pvt Ltd ......................

o Pepperl+Fuchs(India) Pvt Ltd......................

o Igus India Pvt Ltd ......................................

o Print Packaging Com Pvt Ltd ......................

o Wenzhou Bright Machinery Co., Ltd. ..........

o Impakt Packaging .....................................

o Procon Technologies Pvt Ltd .......................

o Wraptech Machines Pvt Ltd........................

o Ultraplast Chainbelts Pvt Ltd ......................

o United Steel & Structurals Pvt Ltd ................ o Universal Corporation ...............................

Send your inquiries at: Tel: +91-22-3024 5000 Fax: +91-22-3003 4499 Email: b2b@infomedia18.in

Second Fold Here Please complete the following o get a quick effective response from suppliers: 1. Your company’s business function is (Pone only) q Wholesalers q Manufacturer q Distributor q Agent q Other, please specify ______________ 2. Your role in your company’s buying process can best be described as: q I buy q I identify potential suppliers q I approve purchases q I negotiate contracts q I select suppliers.

Name: Designation: Company Name:

City:

Pin:

Tel:Fax: Email:

��

7 - 8 / 2010

Address:

Third Fold Here

GLUE

3. Your line of business

POSTAGE WILL BE PAID BY ADDRESSEE

Business Reply Inland BR Permit No. 555 Bhavani Shankar Post Office, Mumbai 400 028.

NO POSTAGE STAMP NECESSARY IF POSTED IN INDIA

Special Projects

INFOMEDIA 18 LIMITED

Ruby House, ‘A’ Wing, J.K. Sawant Marg, Dadar (W), Mumbai 400 028, INDIA.