Modern Packaging & Design - March-April 2013

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EDITORIAL

Budget 2013-14: Missed opportunity for packaging sector?

T

he packaging industry in India has come a long way, especially when one considers its impressive consistent growth over the last decade. This industry has been growing across most spectrums of packaging at a phenomenal double-digit rate year on year.

As per the latest available figures, India ranked globally as the 6th largest packaging market in 2011, with sales of nearly $ 25 billion. To elaborate, there are nearly 22,000 packaging companies in the country. These companies range from suppliers of raw materials to manufacturers of machinery and ancillary equipment. Of these, about 85 per cent are Micro, Small and Medium Enterprises (MSMEs). In the future, the Indian packaging industry is likely to grow at a Compounded Annual Growth Rate (CAGR) of more than 12 per cent over the next 4–5 years, with a distinctly higher lead over its global peers with the average growth rate hovering at about 5–6 per cent per annum. At this rate, India could become the 4th largest global packaging market, with sales in excess of $ 42 billion. That said, there remain a few global and domestic challenges, such as foreign exchange rate fluctuations, policy flip-flops, upward movement of taxation and interest rates etc, which may adversely impact this growth saga. Besides, the recent packaging norms laid down by the Legal Metrology (Packaged Commodities) Rules, 2012, are likely to add to the financial burden of the food processing and fast moving consumer goods sectors. As per the new rules, the current manufacturing standards involving various machinery and equipment would need to be realigned. With these in mind, the Union Budget 2013–14 could have given a greater thrust to various government policies, particularly those related to measures for growth of the demand drivers of the packaging industry. Nonetheless, it took a fairly cautious step and focussed on fiscal fitness. To begin with, the Budget emphasised two specific areas – infrastructure development and MSMEs – as the means to fuel the growth of the Indian economy.

Editorial Advisory Board P V Narayanan Member of Board APEDA (Ministry of Commerce)

M K Banerjee Director-Creativity & Innovations (Global) Essel Propack Ltd

Among other highlights, the recommendation of the Budget to extend MSME benefits for a period of three years after moving to a higher category is well timed. The exemption of 15 per cent in investments of more than ` 100 crore to set up plant and machinery should galvanise the manufacturing sector. Also, the commitment to increase availability of low-cost funds to the infrastructure sector augurs well for further investments. To sum up, although Budget 2013–14 lacks the fireworks of its previous editions, its proposals can be likened to the government putting its best foot forward in the current complex geo-political climate.

R Krishnamurthy Director-Marketing & Operations Orient Press Ltd

S Das

Manas R Bastia manas@network18publishing.com

Managing Director Nordson India Pvt Ltd

Modern Packaging & Design March-April 2013

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CONTENT S

23

Special Focus Cosmetics Packaging

35

Aesthetic value addition ........24

Environment-friendly packaging ............... 36 New packaging materials ....................... 38

Cosmetics packaging .............27 Business of beauty .................28 Interface: George Mathews...30

Insight & Outlook

Flexible packaging .................................. 40

New Packaging Materials

Interface: Kushal Jadhav......................... 42 Technology enhancements ..................... 44 Semiotics ................................................ 46

Roundtable ............................31

Scavenging systems ................................ 48

Automation Trends

50

Performance testing: Ensuring quality and sustainability by reducing errors

Energy Management

52

Flexible packaging materials: Achieving maximum efficiency and flexibility

Policies & Regulations

54

Protective metal packaging: Strong, safe and secure

Strategy

56

Packaging sustainability: For a greener future‌

Tips & Tricks

59

In Conversation With

20

Bar coding in packaging: Encoding product security

52

John Luke, Chairman and CEO, MeadWestvaco Corporation

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Highlights of Next Edition Special Focus: Metal Packaging Insight & Outlook: Printing & Graphics in Packaging

REGU L AR SEC T ION S

Facility Visit

32

SS Packaging Industries Pvt Ltd: Creating a niche in bottling

Editorial ................................. 5

Projects ................................. 59

News, Views & Analysis ...... 10

Tenders ................................. 60

Technology & Innovation .... 14

Event List............................. 61

Cover photo courtesy: SABIC

Design Innovation................ 16

Book Review ........................ 63

Cover design: Sharad Bharekar

Technology Transfer ............. 18

List of Products/List of Advertisers..... 68

Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise

Details on pg no. 61

Modern Packaging & Design March-April 2013

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Business Insights •Technologies•Opportunities

FOUNDER & EDITOR, NETWORK 18 Raghav Bahl PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan SENIOR EDITOR Manas R Bastia EDITORIAL TEAM Sweta M Nair, Claylan Menezes, Avinash Pandey Anwesh Koley (Delhi), Avani Jain (Ahmedabad) ART DIRECTOR Varuna Naik DESIGN Sharad Bharekar CHIEF PHOTOGRAPHER Mexy Xavier PHOTOGRAPHY Joshua Navalkar BUSINESS CONTROLLERS Lovey Fernandes, Akshata Rane, Surekha Karmarkar, Deepak Bhatia, Ashish Kukreti, Shwetha ME, Jayashree N, Shefali Mahant

PRINTING

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GROUP CEO, NETWORK 18 B Sai Kumar CEO-NETWORK 18 PUBLISHING Sandeep Khosla EVP-HUMAN RESOURCES Sanjeev Kumar Singh ASSOCIATE VICE PRESIDENT Sudhanva Jategaonkar ADVERTISING SALES Shashin Bhagat (Ahmedabad) shashin.bhagat@network18publishing.com Mahadev B (Bengaluru) mahadev.b@network18publishing.com Hari Hara Subramaniam (Chennai) hari.s@network18publishing.com Balakrishnan S (Coimbatore) balakrishnan.s@network18publishing.com Surendra Agarwal (Delhi) surendra.a@network18publishing.com Dominic Dsouza (Hyderabad) dominic.dsouza@network18publishing.com Ameya Gokhale (Indore) ameya.gokhale@network18publishing.com Sandeep Arora (Jaipur) sandeep.arora@network18publishing.com Abhik Ghoshal (Kolkata) abhik.ghoshal@network18publishing.com Inder Dhingra (Ludhiana) inder.dhingra@network18publishing.com Olwin Dsouza (Mumbai) olwin.dsouza@network18publishing.com Rohit Dass (Pune) rohit.dass@network18publishing.com Vipul Modha (Rajkot) vipul.modha@network18publishing.com Chirag Pathak (Vadodara) chirag.pathak@network18publishing.com MARKETING TEAM Ganesh Mahale, Akshaya Jadhav

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Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever. Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18. Senior Editor: Manas R Bastia Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Packaging & Design is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 27106. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. *Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

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NEWS, VIEWS & ANALYSIS

Elephant creatively strategises new pack design for Lacto Calamine

The new range of products from Lacto Calamine

Elephant has re-designed the packaging of Lacto Calamine, a brand from the house of Piramal Healthcare. As per the brief, the legendary brand with nearly 25 years of history and equity as a trusted skincare solution needed alignment with new positioning without losing its simplicity. From being present in basic categories such as moisturising and face wash, the trade-up was about introducing new products in sun protection and skin renewal space that came with definitive promises and differentiations. The challenge was to create packaging that carried simplicity from the past and looked believable as an advanced skincare solutions expert with a growing portfolio. From being a moisturiser product brand, the rebranding exercise in 2009 by the same design house saw the brand’s expansion in two skincare categories with involved solutions for different skin types. Talking about the recent packaging exercise, Ashwini

New bottle design by Sidel for SEAB France The leading global provider of Polyethylene Terephthalate (PET) solutions for liquid packaging, Sidel has worked with the Société des Eaux d’Aix-les-Bains (SEAB) in France to design and produce a stylish new triangular bottle in PET for SEAB’s still water product. The distinctive bottle is currently the only PET triangular bottle in this market and the only PET bottle for mineral water without

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Deshpande, Co-founder & Director, Elephant, said, “We took the minimalist, no-frills approach to the packaging communication and design. With the packaging change, Lacto Calamine will clearly distinguish itself as the brand with proven expertise and measurable results. In its category, it will have the most clutter-free and contemporary presence. Clear and simple messaging will facilitate users to select the right product suitable for their skin types.” The revamped packaging involves sophisticated matte finishes with touches of colour and metallic accents; the nomenclature clarifies what the product does in a simple manner. In the new anti-ageing product, the pack brings to the fore the addition of ‘proof-strips’ so that the consumer can visibly ascertain results as the product works to reduce signs of ageing. Speaking about the exercise, Supratik Sengupta, GM Marketing Innovations, Piramal Healthcare Consumer Products, said, “Elephant has brilliantly amalgamated three key elements – the brand legacy, the present brand core and the future roadmap – while creating the design identity of the entire Lacto Calamine range architecture. It is always comforting to work with such a creative partner who can imbibe the strategic aspect in creative rendition.” Sweta M Nair a conventional label. In fact, the product statutory information engraved by laser machine directly into the mould ensured such information being reproduced with constant quality on the bottle. With minimalist aesthetics, the 0.75 L PET bottle is triangular to differentiate it from other established brands and simple in appearance to convey the concepts of quality and purity. The bottle was designed entirely by the Sidel team.

Modern Packaging & Design March-April 2013

Safepack expands its horizons

Safepack Industries Ltd, a leading global supplier of extrusion coated and laminated packaging materials, has announced the launch of the stateof-the-art Davis Standard (ER-WE-PA) make 1.25 m mega tandem extrusion lamination plant. This plant offers the latest technology in complex barrier laminations of film, foil, paper and resins and is an add-on to their existing 1.85 m, India’s largest width specialty extrusion lamination plant. Multi-layer composite laminates produced on this line provide an extremely good and reliable barrier against moisture, light, oxygen, grease, odours and gas diffusion catering to a wide spectrum of applications. This infrastructure will continue to bolster Safepack’s competitive position as an advanced supply chain partner in extrusion coated/ laminated barrier materials. Sharing his thoughts on the company’s strategy, Abhijit Shah, Business Head (Laminates), Safepack Industries Ltd, said, “Seeking new opportunities for growth in packaging laminates, Safepack installed this German tandem extrusion lamination plant. Our strategy is to focus on markets where this unique production capability could provide significant value proposition to our customers. With this new capability, we will be able to produce multi-layer complex laminates by combining various substrates such as paper, board, film, foil or non-wovens using various copolymer adhesives and micro encapsulated masterbatches. This expanded capability offers broad spectrum high barrier products catering to the growing specialty needs of industries such as food, pharma, construction and insulation.” The new production line outputs multi-layered packaging material (3/4/5 layers) in high speed in one process. The tandem line is essentially two individual lines of extrusion lamination in a series. The extrusion lines are identical, except that the first line incorporates a single extruder, while the second line has co-extrusion capability. It is also equipped with two sets of primer coaters and sandwich unwinders. Sweta M Nair


NEWS, VIEWS & ANALYSIS

IPMMI and IFCA highlight technology potential in Europe’s packaging shows A recent event organised by the Institute of Packaging Machinery Manufacturers of India (IPMMI) and Indian Flexible Packaging & Folding Carton Manufacturers Association (IFCA) highlighted the European market’s potential for processing, packaging, printing and converting technology. To promote the technology through expos and conferences in such strategic sectors, the event, organised in Matunga Gymkhana, Mumbai, was graced by the presence of Dr Guido Corbella, CEO and Lucia Lamonarca, Research and Development Manager, Centrexpo-IPACK-IMA SpA. At the onset of the event, P V Narayanan, Secretary General, IPMMI and Chief Executive, IFCA, and a member of the board of the Agricultural and Processed Food Products Export Development Authority (APEDA) addressed the attendees on the objectives of the meet. S S Cooper, President, IPMMI, and L Ramakrishna, Senior Vice President, IFCA, were also present. Dr Corbella through his presentation threw light on the burgeoning European cosmetic and pharmaceutical markets. By comparing EU’s GDP with that of the US, China, Japan, Russia and India, he spoke of its food & beverage, printing & paper converting and pharmaceutical industries. In the second half of the presentation, he exclusively spoke about the Italian machinery industry and its current share in packaging, food processing and converting segments. Presenting a holistic view of the promotion of technology, Lamonarca spoke about the upcoming events in 2013 – Pharmintech in Bologna in April, Grafitalia and Converflex in Milan in May and Fruitech Innovation in Milan in November. She also spoke about Afripack, which is scheduled to take place in Kenya in September 2014 and IPACK-IMA in Milan in May 2015. The partnership agreements signed by the CentrexpoIPACK-IMA Group are of relevant strategic importance and significantly involve IPMMI and IFCA. The agreements will last until 2015 and provide for the promotion of the group’s events in the Indian market as well as exhibitor and visitor recruitment.

Flourish Purefoods launches UHT milk in Tetra Pak packages

SABIC to open four new technology centres this year

Saudi Basic Industries Corporation (SABIC) will launch four new state-of-the-art technology and innovation facilities in 2013, two in Saudi Arabia and one each in India and China, bringing the total number of its research facilities around the world to 18. The four new centres represent a strategic investment of about half a billion US dollars to continuously improve technology, applications and solutions and meet the needs of an increasingly sophisticated marketplace, as well as address a wide variety of sustainability issues. The Bengaluru research centre is scheduled to open in the second quarter of 2013. It will deal with application development, strategic business research and corporate research and will focus primarily on diverse areas of research in chemistry, material science, process engineering, analytical and application technology. Its aim is to support business as a strategic centre of excellence so as to cater to global and regional needs. The SABIC Plastic Applications Development Centre (SPADC) in Riyadh aims to be the centre of excellence for automotive, packaging, consumer, construction, signage and compounding. It will work closely with SABIC’s other Technology and Innovation centres to achieve set targets, including training customers and employees. The centre will enable Saudi Arabia to enter advanced industrial fields and support the National Industrial Clusters Development Program to develop industries such as packaging, automotive and machinery. Anwesh Koley

Ahmedabad-based Flourish Purefoods Pvt Ltd has launched Flourish Rich Milk in Tetra Pak packages. The Ultra-High Temperature (UHT) milk, packaged in protective six-layer Tetra Pak packages, is free from preservatives and can be readily consumed without the need for boiling. Further, the tamper-proof six layer aseptic packaging can help preserve the freshness and nutritional quality of milk. Milina Bose, Vice President – Marketing Flourish Purefoods Pvt Ltd, said, “Our UHT milk in Tetra Pak packages is

processed using aseptic technology that ensures safe and hygienic milk that can be consumed straight from the carton.” UHT milk packaged in Tetra Pak also has increased shelf life and does not need to be refrigerated until opened as the packaging prevents air and sunlight from entering and causing bacterial growth. Thus, this type of packaging ensures that the products can be on the shelf or at home for a longer period. Because the milk is packed in cartons, it is also easy to carry and consume. Avani Jain

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NEWS, VIEWS & ANALYSIS

Lokusdesign enlivens range of Raymond Deodorants

Lokusdesign, a leading brand and packaging design consultancy, has created a new packaging design for the Raymond Deodorants La Sensation, Mondain, Nouva and Eleganza. The new packaging design is aimed at extending the well-established ‘The Complete Man’ image of Raymond to its deodorants range. To create a mature, sharp and alluring image for the new deodorant variants, Lokusdesign used a scientific approach to ensure overall brand image and communication. Speaking on their approach and concept, Chandrashekhar Badve, Founder Director (Strategy & Marketing), Lokusdesign Pvt Ltd, said, “While designing the packaging for Raymond Deodorants, it was integral for us to create something that would leave a significant impact in the minds of the consumers and adhere to the changing consumer needs and preferences.” Talking about the recent development, Anil Kulkarni, Business Director, J K Helene Curtis (part of the Raymond Group of Companies), said, “Raymond was seeking to create an instant impact and recognition in the deodorant segment. It was a great experience partnering with Lokusdesign, and their approach to providing design solutions was in tandem with our thought process. Their rich, yet subtle, designs were able to ensure that our new range of products echoes and enhances ‘The Complete Man’ image.”

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Global market for barrier materials in rigid packaging to grow annually at 4.7 per cent Allied Development Corp has published Barrier Materials for Rigid Packaging 2013 to 2017, a global industry report that provides in-depth analyses of the barrier materials that are used for the production of rigid barrier packages. The study focusses on seven materials that provide desirable lowlevel oxygen transmission rates between zero and 77.5 cc/m²/day (5 cc/100 in²/day). The principal barrier materials reported on in the study include glass containers, polyethylene terephthalate resin, steel sheet, aluminium sheet, transparent oxide-coated containers, ethylene vinyl alcohol resin and nylon resin. The study calculates that the total combined global market value for all

barrier materials used in rigid packaging was nearly $ 95 billion in 2012. The study projects that the global market will grow at an annual rate of 4.7 per cent through 2017. Throwing light on the Indian market, Lakshmi Ramakrishnan, Chief Executive Officer, Essen Speciality Films Pvt Ltd, said, “In the future, there will be more demand for plastic barrier films and containers for packaging especially food items. At present, the demand for barrier containers is very low and almost none of the companies in India manufacture these. The main reason being that it is an expensive product and people want cheaper products. However, the thinking is changing and people are moving towards barrier containers and their demand will definitely increase in the near future.” Avani Jain

Sidel brings additional support to India Sidel has set up a dedicated Packaging & Tooling Center in Pune to offer customers in India a local service. The new centre is specially designed to offer customers an improved regional service and, in doing so, meet the growing demand in this market for the latest in bottle packaging technology. While demonstrating the most recent innovations in the liquid foods packaging industry, Ravi Prasad from Coca-Cola Wada, commented, “On discovering the new Packaging & Tooling Center, we appreciated Sidel’s closer proximity. From our visit, we could see firsthand Sidel’s global packaging and tooling expertise, as well as the passion and capability of their local team. It was also enlightening to hear of new developments taking place, as we are naturally interested in any energy-saving and quick-changeover opportunities.” The Packaging & Tooling Center in India focusses on the specific requirements of the growing Indian packaging industry. Andrew Pooch, SEAP Zone Vice President, Sidel, said, “The Packaging & Tooling Center in Pune is the best solution to support this growth. In the future, we will be better able to serve customers in this region by building closer working partnerships with them and offering shorter delivery times.”

Modern Packaging & Design March-April 2013

At the opening of the Packaging & Tooling Center, visitors showed a strong interest in Sidel’s packaging and tooling solutions. Speaking about the potential of the location, Harbinder Singh Kathuria, Regional Director – Indian Sub-Continent, Sidel India Pvt Ltd, said, “India is one of our strategic countries which is showing strong double-digit growth. The outlook for the beverage packaging industry is very dynamic and looks very positive in the forecast period with strong marketing activities and product innovation by international key players and local Indian manufacturers as proof. With a vast population, India’s beverage market offers a huge potential to the packaging industry.” The company already operates six other Packaging & Tooling Centers around the world – two in China and one each in France, Mexico, Brazil and the US. Sweta M Nair



TECHNOLOGY & INNOVATION

SIPA launches Start Blow PET bottle blowing equipment for emerging markets

Start Blow from SIPA is a new line of stretch-blow moulding machines designed specifically to enable companies in emerging markets to make their first steps into the Polyethylene Terephthalate (PET) bottle market. The new equipment is available in two versions, with two and four cavities, respectively, capable of producing bottles at output speeds from 2,000 to 6,000 bottles per hour. Both models are fully electric,

BOXXERTM: An all-in-one case erector loader sealer system Eagle Packaging Machinery’s BOXXER™ case erector loader sealer system is an automated solution that combines both case erecting and product loading. Designed to help increase productivity and lower labour costs, this automated solutions system is able to meet various different pack patterns. The product enters the BOXXER through an in-feed conveyor and is then stacked according to the pack pattern chosen by the operator. While the product

Multi-purpose low profile filler for boxes, drums and bulk bags A new multi-purpose filler introduced by Flexicon dispenses bulk solid materials into boxes, drums and bulk bags by weight. It features a fill head that seals dust-tight against the inlet spout of bulk bags or connects to transition adapters that seal against open boxes or drums. The filler utilises the company’s Twin-CenterpostTM frame to maximise

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with servo drives governing principal movements, including stretch rods. Every machine axis movement is under closed-loop control. The new machines incorporate numerous technologies, such as lowenergy infrared heating, a high-efficiency neck air cooling system and quick & precise stretch & blow, which are borrowed from SIPA’s existing SFL and SFR high-output linear and rotary stretch-blow moulding machines. The Start Blow conforms to SIPA’s high technical standards, even though it will be an entry-level machine. Customers will be able to start up production of PET bottles in a matter of hours after the machine arrives in their plant. It will be easy to set up and run, thanks to features such as a user-friendly interface and a compact, simple and reliable preform loading system that is low on maintenance and priced competitively. is being stacked, a knock-down case is pulled from a hopper and formed. After the case has been erected and the pack pattern has been met, the product is then loaded with a servodriven mechanism into the top, bottom or side of the case. The case then passes through a set of sidepowered side belt conveyors. During this process, glue or tape (at the operator’s discretion) is applied in order to seal the case. The case then moves along to the next station where the flaps are compressed and sealed. Finally, the case exits the machine through an exit belt conveyor. strength and improve accessibility to the fill head while simplifying construction and reducing cost. It is mounted on load cells tied into a programmable logic controller that controls upstream devices to fill containers at a high rate and then at dribble-feed rate to maximise the number of containers filled per hour while still achieving the required accuracy. An automated vibratory system raises and vibrates the container deck to de-aerate and

Modern Packaging & Design March-April 2013

A breakthrough in lidding technology from KM Packaging

KM Packaging Services Ltd has achieved a major breakthrough in packaging for ambient-ready meals containing uncooked meat, vegetables and sauces. The company’s latest film technology can provide these products with an impressive shelf life of up to 12 months. After exhaustive product trials, which took into account environmental & processing elements and the behaviour of various contents of sample pre-prepared meals themselves, the company developed two new film material specifications ideal for a wide range of ambient-ready meals. Far exceeding the performance of films currently used by some food manufacturers, the latest ovenable lidding films have proven to be even more reliable, while delivering superior peelability, exceptional high barrier properties and incomparable film clarity. Now available under the company’s Superguard X range, which carries a selection of strong, high barrier films suitable for a wide range of applications, the new films can guarantee ultimate product integrity of uncooked produce stored at ambient temperatures for nearly a year.

densify material, stabilising the container. The filler’s low-profile configuration allows removal of filled containers using a pallet jack, eliminating the need for a fork truck.



DESIGN INNOVATION

In a sea of look-alikes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs. New concepts for a wider market Cristiana Arcangeli has launched a new concept for the Brazilian market for their health drinks and candies. To match the performance of cosmetics with the pleasure of food, the visual identity represents the functionality of the products on the illustrations of the letter ‘B’ for Beauty. Cells, ties, stylised waves and splashes come to life with colour and shapes that suggest the essence of beauty through innovative packaging. Simplified tables, stepby-step instructions and informative graphic interference teach the consumer to experience ‘aliméticos’ in a quick and easy way. Manufacturer: Cristiana Arcangeli

Boosting the spirits! C2W has introduced a soothing design concept for their latest tequila brand. The vision for the DeLeón TequilaTM packaging design was to address the desires of an extremely discerning customer base, whose discriminating palette demands only the highest quality products. The beautifully crafted bottle is uniquely squared, unusually heavy. DeLeón’s trademark DL is subtly sandblasted on the front so as to not draw attention away from the perfection that rests inside. The minimalistic bottle design gives emphasis to the tequila’s iconic metal top, the master for which was hand-carved from a onepound ball of Sterling silver. The product packaging includes the box that protects the bottle and cork with an authenticity card in the base of the package. The most unique characteristic of the C2W group is our drive to stay ahead of the curve when it comes to trends, aesthetic style, technology and quality control. Manufacturer: C2W

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Modern Packaging & Design March-April 2013

SLA Cosmetics introduces innovative designs SLA Cosmetics have come up with an attractive way to highlight the latest in terms of their designs. The key highlight of the package design is the simple, logo-driven packaging for a cosmetics company. The most beautiful piece in the collection has to be the wood-capped loose powder container, although there is a lot to be said for the bright white type paired with the matte black packaging. The creative brief for SLA presented two challenges – give the brand, whose original structure inspired by classic olive oil bottles had not been redesigned since its purchase by L’Oreal, a modern, upscale look cool enough to be sold at Colette in Paris, and correct a structural design flaw in which the thin-necked bottle prevented the flash-foam effect of the luxuriously viscous liquid. Manufacturer: SLA Cosmetics


DESIGN INNOVATION

Elegance to aesthetics Martell entrusted Dragon Rouge with the privilege of creating a packaging design for their ultra-premium product. This bottle is the epitome of a creative and technical feat, the fruit of close collaboration with Cristallerie de Sèvres glassworks. The bottle is presented in a casket that expresses the true sophistication of the brand – mole-coloured textile with a metallic finish, decorated with the identity of L’Or de Jean Martell. Dragon Rouge proceeded to work around the concept of the Golden Number, leading the designers to imagine a bottle fashioned from pure crystal in which the precious liquid is concentrated in a single droplet suspended from an arch decorated by “Martell” arabesques in gold. Manufacturer: Martell

Sparkling designs for bottles

Providing the perfect grip Innovative Product Design of Weehawken, New Jersey, has introduced a patented, revolutionary plastic bottle with an integrated handle that offers a truly unique and convenient design and shape that will separate itself from all the other plastic containers on the market. This unique product design is the first of its kind to truly allow consumers to take a beverage with them comfortably in a sporting environment or along with them in today’s active lifestyle. The brand name Running Water may be used to market this product. Tinting the bottles can add to its uniqueness and marketability. There are two sizes – 12 and 20 ounce. While the packaging is perfect for storing and carrying water, it has the potential for many other beverages such as milk, soft drinks, energy drinks, iced tea, lemonade, children’s drinks, juices and powdered drinks.

Following the successful re-launch of its award-winning cordials earlier this year, Bottlegreen Drinks Co is to repackage its lightly sparkling presse drinks in a new contemporary glass bottle design. The bottles, designed by Ziggurat Brands, are made by the world’s leading glassmaker, O-I in both green and clear glass. Their shape features an elongated tapered neck, which echoes the iconic 500 ml Bottlegreen cordial bottle. As part of the new look, Bottlegreen will increase the size of its individual 250 ml bottle to 275 ml to increase its presence in the impulse and on-trade sectors. The old 750 ml presse bottle, with its exaggerated waist, has also been redesigned in the new style. The packs also feature clear film labels, printed by CCL, which utilise the new brand logo along with stylised illustrations of ingredients. Manufacturer: Bottlegreen Drinks Co

Manufacturer: Innovative Product Design

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TECHNOLOGY TRANSFER

As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Technology Requested

Technology Offered Air bubble packaging film A Korean company is offering its existing plant manufacturing air bubble film. This plant (model: YS1200, YS1000, YS1400) is equipped with modern facilities in accordance with excellent quality production. The consumption of air bubble sheet is a profitable business due to increasing demand in India.

Areas of application Packaging industry: It can also be used for agricultural applications instead of LDPE where additional thermal insulation is required.

Forms of transfer Equipment supply, turnkey

Bar code generating and printing A Thailand-based firm seeks to offer their services in bar code generation and printing. They use highly professional methods and their expertise will be useful depending on clients’ requirements. Other than consultancy, they provide training for barcode generation, which would help the manufacturer improve its prospects in the long term.

Areas of application

Adhesives, specialty additives and their intermediates A leading UK-based company is seeking innovative investment opportunities in organic chemistry, chemical formulations or processes including manufacturing, technology licensing, acquisition, joint venture and distribution. The company has a reputation for technical innovation in high-quality performance products. The company seeks to acquire rights to novel chemistry products, innovative technologies, formulations, compounds and applications that are in synergy with its current range of activities, and that will increase the diversity of its manufacturing base. Patents or know-how would be desirable.

Areas of application Plastics rigid and flexible packaging, laminate printing and processing, etc

Forms of transfer Manufacturing, technology licensing, acquisition, joint venture and distribution

Printing industry, bar code auto ID section

Forms of transfer

Recycled PET bottle machinery

Consultancy, turnkey

An Indian firm is offering a green innovative technology – Coir Atlas. It is an eco-friendly and biodegradable substitute of wooden logs used by steel industry for shipment of flat products viz sheets/plates and coils.

A Poland-based company specialising in recycled PET polyester polyols manufacturing is looking for an alternative proposal of design and engineering of bigger (about 25 ktpa) production plant. It plans to start with good quality recycled PET flakes, which will be delivered in big bags. Hence, the company requires a complete package offer for this service.

Areas of application

Areas of application

Packaging and transportation

Beverage packaging industry

Forms of transfer

Forms of transfer

Joint venture, technology licensing

Others

Coir Atlas

Information courtesy: Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011-3097 3758 (Direct), 011-3097 3710 (Board), Fax: 011 - 2685 6274, Email: srinivasaraghavan@un.org, Website: www.apctt.org For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

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Modern Packaging & Design March-April 2013

Share and Solicit Technology The mission of Modern Packaging & Design is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.

Contact: Modern Packaging & Design Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028. Tel: 022-3003 4671 • Fax: 022-3003 4499 • Email: spedit@network18publishing.com


Modern Packaging & Design March-April 2013

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IN CONVERSATION WITH: John Luke

“We plan to have

R&D facilities in

INDIA and make it one of our

RESEARCH HUBS for

PACKAGING” ...says John Luke, Chairman and CEO, MeadWestvaco Corporation (MWV). In conversation with Mahua Roy, he reveals his big plans for India and highlights promising innovation areas for packaging solutions.

Photo: Joshua Navalkar

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Modern Packaging & Design March-April 2013


John Luke

What is your market portfolio in India? We see significant opportunities for higher quality and more innovative packaging solutions in corrugated or industrial markets, as well as many consumer categories such as food, beverage, healthcare and personal care – largely due to the emergence of modern retail and a fast-growing middle class in India. We are starting to see evolution in rigid packaging in the country. It is being adopted rapidly, thereby replacing flexible packaging in many traditional product categories such as cookies, crackers, biscuits, snacks and few homecare products too. We have our manufacturing unit in Pune. Our corrugated packaging solutions mainly go into the agricultural markets, ie packaging for fruits and vegetables that help in their hygienic transport from the farm all the way to the market. Our solutions are aimed at industry and supply chain – ready to be competitive in this rapidly developing scenario in India. Besides, we are excited about our caps and closures portfolio. With the growing demand for convenience, caps and closures call for renewed innovation. Items such as ketchups, condiments etc have huge scope of absorbing this innovation. It is imperative to upgrade packaging, making it consumer-friendly.

What has been the status of corrugated packaging in India? The industry as a whole is served by subpar quality packaging. This greatly brings in the need and acceptance for highquality packaging. It is necessary for the industry to realise that packaging is one of the most important parameters for reduction in spoilage and waste.

How do you view India as a business destination? We are enthusiastic about the opportunities in India. Even though the overall gross domestic product has been growing at a slower rate in the country, if one looks at the broader canvas, there are huge opportunities in packaging. It can be rightly said that no place in the world is booming in economy as India. It

is an attractive market and we are excited about expanding in India. If you look at the figures, the per capita packaging consumption is $ 10 in India, whereas it is $ 40 and $ 100 in China and Brazil, respectively. In the US & UK, it is way ahead at $ 400. This shows the under-penetration of packaging in the country, which can translate into huge opportunities. We plan to invest more in consumer & supply chain research. We are now in the process of turning these into solutions in the market. In the course of the next three years, we plan to have R&D facilities in India and make it one of our research hubs for packaging.

What are your priorities for the Indian market? Our first priority is around executing integration and expansion of Ruby Macons, given how important a stepping stone that acquisition is in our growth strategy. At the same time, we are looking at more than doubling the capacity of our businesses in the country. This not just includes scaling up manufacturing but also expanding our presence in the relevant marketplaces. We aim at capturing the latent demand and essence and needs of the consumers in the industry, which calls for much higher quality. Apart from making our innovations consumerfriendly and attractive, we are aiding the demands of brands. Brands can benefit greatly as they can enhance promotional features on the packaging.

What are the areas of innovation for corrugated packaging? One of the most common observations across retail stores is the presence of dented or damaged corrugated packages. Research shows that around the world, consumers reject externally damaged packages. It affects the brand image directly. There is great potential on this front to enhance strength of packages. Also, there is a growing need to increase strength in tertiary packaging to withstand harshness of supply chain. Besides, bringing in good printability to help products stand out on the shelf is another area of innovation.

One of things we learnt in Brazil was the emphasis on reducing wastage. So we concentrated on developing products for the agricultural sector to reduce the substantial transit-related damage of fruits and vegetables. We developed a packaging solution where fruits can be placed in an innovative package and then loaded in an organised manner. Virtually all of it made it to the market unscathed, and gradually contributed to make Brazil a net exporter for fruits. We plan to replicate this model in India and have invested greatly in primary research. Using corrugated packaging solutions will prove to be a better alternative to the current practice of loading directly in trucks or wooden crates. Rotting food contributes largely to greenhouse gas emissions and good packaging solutions can help combat this global problem. We are looking at sustainable solutions to use lighter materials and downsize the amount of packaging.

Can you elaborate on the MoU with the Government of Gujarat signed during the Vibrant Gujarat - 2013 Summit? Over the course of the last few months, we have been finalising plans of the acquisition of Vapi-based Ruby Macons Ltd. We have been in discussions with the Government of Gujarat to work together on expansion plans that we have after the acquisition. We plan to discuss how the government can come forward and help us execute the proposed projects we have in mind for a big opportunity market – India. India is an important market for MWV, and we are pleased to grow our presence with our acquisition and expansion in Gujarat. Our total projected investment in India over the next two to five years amounts to ` 1,000 crore. These include the acquisition of Ruby Macons and plans to expand the current production at the facility with the installation of a new paper machine. We are also concentrating on our other businesses involving plastic packaging, pumps and dispensers. Email: mahua.roy@network18publishing.com

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An

Business Insights •Technologies•Opportunities

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as well...

Dear Reader, ‘Modern Packaging & Design’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the packaging industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Packaging & Design’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Network18 Media & Investments Ltd, ‘Modern Packaging & Design’ is one of the leading bi-monthly magazines exclusively for manufacturer and user fraternities of the packaging industry. Well supported by a pan-India readership of over 80,000 and our strong network of 26 branch offices across the subcontinent, this magazine reaches out to key decision makers among the manufacturers of products, machinery and allied segments. Brought out in association with Hong Kong-based Ringier Trade Media Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Look forward to hearing from you, soon! Yours sincerely,

Manas R. Bastia Senior Editor Modern Packaging & Design Network18 Media & Investments Limited ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E manas@network18publishing.com W www.network18publishing.com


SPECIAL FOCUS

Cosmetics Packaging Aesthetic value addition: Innovative technology at the right price ......................................................................... 24

Cosmetics packaging: Challenging archetype designs........................................................................................ 26

Business of beauty: The importance of good looks ........................................................................................ 28

Interface George Mathews, Founder Director, Icarus Design Pvt Ltd ........................................ 30

Roundtable How well has the packaging fraternity developed in terms of designs for cosmetics packaging? ........................................................................................................................ 31

Modern Packaging & Design March-April 2013

23


SPECIAL FOCUS: Aesthetic value addition

Courtesy: Lacura

INNOVATIVE TECHNOLOGY AT THE RIGHT PRICE When it comes to ease of application, quality assurance and consumer demand, cosmetics packaging in India has ticked all the right boxes and is receiving global attention. With the rising demand for cosmetics, it is only natural for the sector to witness continuous improvement in technology and design. Anwesh Koley analyses how manufacturers are striving to enhance the aesthetic value of products.

T

he cosmetics packaging sector in India has tremendous growth potential. It has also shown steady growth over the years. Earlier, the quality of Indian packaging was not up to the standards desired by international clientele. However, looking at the development in recent years, the quality of Indian packaging is at par with and, in many cases, even better than international standards. Neeraj Garg, Partner, Suruchi Industries, says, “The reason why we find it difficult to emerge as the absolute leader in packaging across the globe is the price factor. Cosmetic products around the world are highly priced. However, this cannot be the case with India, where a substantial chunk of the cosmetics market belongs to the middle class.” Cost

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of packaging accounts for about 60 per cent of the cost of cosmetics. With regard to benchmarking the international best, India is inching towards international quality. “Investments are flowing into the sector, but we still need to attain expertise in two-colour packaging as well as use of polycarbonates and shiny materials,” adds Garg. Plastics is the key material used today in packaging. In case of plastics, volume is the key. The higher the volume, the lower is the final price of the product. In making a mould for a cap or bottle for a cosmetics product, the higher the number of cavitations in the mould, the lower is the final price. If the volumes run into millions of pieces, the general production cost of the cap is considerably lower. For high-end cosmetics, although

Modern Packaging & Design March-April 2013

the volumes are not there, the mould cost still has to be borne by the manufacturer. Therefore, the price of each unit of the final product goes up. This does not justify the investment demanded, considering the low volumes involved.

Design innovations While Indian design houses do undertake regular Research & Development (R&D), a number of designs, shapes and mechanisms are imitated from the West. Developing new designs and mechanisms requires R&D efforts and it is expensive. “We have R&D initiatives but are not spending much on these. As time passes, design concepts change. Since companies abroad have already designed a number of concepts, Indian companies find it easier to replicate the design that works


Aesthetic value addition

well everywhere; however, that cannot be considered as innovation in the true sense,” says Garg. A lot of indigenous efforts can be seen today in the field of packaging. There are various double-injection caps that are used currently, which come in two colours and different types of dispensers are available. These fields are witnessing indigenous efforts. Indian companies are proficient in making designs, which are partly their own and partly imitated from overseas, and this mix-n-match results in an exceptional final product.

Technological advancements For mould making equipment, Indian manufacturers are right among the best in the world. Even in terms of production capacity and the latest injection moulding technology, Indian manufacturers are at the top. The technology remains the same for cosmetics packaging. However, injection moulding machines have changed over the years. Currently, the cosmetics packaging industry uses relay-based moulding machines, fully micro-processed machines and the best of injection moulding machinery available in India, which give higher throughput. The market for cosmetics in India is restricted to high-end products and that is because of low volumes. “Today, most plastic products are in demand for their eye-catching and innovative packaging and the attractive printing on the pack. We have to create a unique identification of a product to make it desirable from various other competitive products kept on shelves,” says Garg. Packaging companies have to ensure a harmonious sync between the product design and the quality of paint & print applied. This results in a visually attractive final product. The industry is cautious about technology investments. While the best technologies can be seen with producers of primary packaging, many producers of transport packaging still prefer to work with old technologies, sometimes resorting to low-cost automation techniques. Efforts to improve infrastructure are not moving at the pace expected of a fastgrowing economy such as India. Design is

one area where India has moved quickly, through sheer quality and the number of professionals it generates.

Bottlenecks It is difficult to do business in India as government procedures take up a lot of productive time. Electricity is also a huge problem and frequent power cuts are a normal occurrence, destabilising operations and wasting operating time. “We use the same materials that are used worldwide. It depends on what kind of product customers need. For bottles and containers, we initially used high-density polyethylene and then gradually moved to polypropylene. However, it has some limitations in terms of finish and quality. Enter polyethylene terephthalate, but this material has a high lead content and is gradually being looked down upon by the global packaging fraternity,” expresses Garg. Polycarbonate has also been used extensively for highend products. The latest polymer used in cosmetics packaging is Triton, which is more expensive than polycarbonate but is the safest material till date.

Designing it right Cosmetics packaging involves aesthetical design elements, which help in securing the content and in providing innovative dispensing options to customers. While

Today, most plastic products are in demand for their eye-catching and innovative packaging and the attractive printing on the pack. We have to create a unique identification of a product to make it desirable from various other competitive products kept on shelves. Neeraj Garg Partner, Suruchi Industries

the middle class in India has started spending on cosmetics, the extent is still less compared to global standards. With improving technology and a steady influx of global designs, the Indian cosmetics industry can set standards worldwide. Email: anwesh.koley@network18publishing.com

Courtesy: Evian Brumisateur

Modern Packaging & Design March-April 2013

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SPECIAL FOCUS: Cosmetics packaging

CHALLENGING

ARCHETYPE DESIGNS When it comes to cosmetics, graphic packaging designs and shapes increasingly influence the buying decisions of the Indian consumer. To draw consumers towards a product, Indian design houses are constantly churning out new packaging designs. Sweta M Nair learns about some of the latest Research & Development (R&D) initiatives taken by these houses in their endeavours to revolutionise packaging design. Courtesy: Think Design Collaborative Pvt Ltd

K

eeping the packaging of cosmetics exciting and relevant is an inherent challenge for brands and their design houses. The well-informed Indian consumer puts forth demands that brands have to cope with in order to reach sales targets. Companies also offer packaging designs that perform better and are more convenient than previous designs. However, the real challenge arises when solutions to meet diverse needs come at a high price. Delivering new and affordable packaging designs forms the angle of research for most Indian design houses. The cosmetics industry has various segmentations where new product categories are introduced periodically. Industry dynamics and growth factors present a competitive structure for players already in this eco-system. Because colour cosmetics are used for extended periods of time, this segment is different from Fast Moving Consumer Goods (FMCG). In addition, unlike FMCG packaging, where more focus is laid on

26

economy, volumes and logistics, cosmetics packaging follows a completely different set of parameters. Cosmetics packaging strives to create a unique brand identity and thus deals with more of image building. By paying attention to details and the fine aspects that add to elegance, this type of packaging needs to be much more attractive.

R&D initiatives Recent research conducted by Think Design Collaborative Pvt Ltd revealed that the penetration of cosmetics in India is still low; hence, the scope of growth is immense. It is currently growing at 15–20 per cent annually, which implies the occurrence of rapid customer acquisition. Talking at length about this study, Hari Nallan, Experience Strategist, Co-founder and CEO, Think Design Collaborative Pvt Ltd, adds, “Most of the adopters are first-time buyers; this throws a lot of challenges. As we are talking about a large number of first-time buyers in the Indian market, we tend to design

Modern Packaging & Design March-April 2013

packaging as well as retail display and dispensing systems so that they invite adoption. At times, we underplay design to appeal to this category of users. On the other hand, when we work with international companies, the challenges are similar to those of mature consumers in the Indian market. They are extremely quality conscious, exposed to international trends and highly pampered by brands. Such designs need to be absolutely uncompromising where the best of the best materials, finishes and dispensing systems are used.” Before commencing research, a design house considers two important aspects, viz lifestyle and environment. Lifestyle deals with consumer education and awareness, whereas environment delves into the use of right packaging materials. In unison, the focus remains on creating agile, multi-functional and user-friendly packaging that is not too complex or cumbersome. Discussing his company’s latest R&D initiatives, Chandrashekhar Badve, Founder Director (Strategy & Marketing),


Cosmetics packaging

Lokusdesign Pvt Ltd, reveals, “As a design house, some of our research initiatives are not commissioned, which means we give a lot of importance to setting challenging goals internally. At present, we are exploring two main areas of cosmetics packaging, the first being revamping the archetype design and the second focussing on sense perception. With reasonable research data, we aspire to break the status quo related with certain product categories and their designs. For instance, questioning the conventionality of the look and feel of a deodorant bottle helps us understand why a radical change could be refreshing for a brand’s image. By exploring the scientific and emotional facets of packaging, we concentrate on creating designs that appeal to the senses. A significant portion of our research is also dedicated towards enhancing dispensing mechanisms, such as the unit dosing system in creams.”

Areas of development The use of cosmetics is mostly swayed by the latest fashions and trends. As this translates into packaging, cosmetics packaging has to keep up with the rapid changes in preferences in terms of colours and designs. Thus, a vast range of pack types, sizes and shapes enter the market at a regular pace. As style and design move towards being simple, consumers respond well to functionality that delivers accurate dosing or enables easy application. Furthermore, the product design has to be logisticsfriendly – something that receives attention before design development. Referring to specific areas of development, Badve says, “We have moved from mechanised glass to plastics and now back to glass. In a way, premium plastics is entering this segment where it is aping glass. However, many brands are going back to glass. Much research is being conducted on self-fragrant containers. Sound is another important area of cosmetics packaging, where designers are engineering ways on how a case or jar sounds when opened and closed.”

As concerns on sustainability and green practices gain momentum, designers seek innovations in materials. Internationally, commercially available, low-carbon footprint polymers are used in cosmetics packaging, but their application is rather low in India. Irrespective of whether it is included in a client’s mandate, many designers look at reducing carbon footprint as their prerogative. With an active Food and Drug Administration in India, regulations are becoming more stringent. Nallan confirms, “As a design consulting firm partnering with companies sensitive to the environment, we are exploring ways to develop packaging using a single material to make recycling easier.”

When we work with international companies, the challenges are similar to those of mature consumers in the Indian market. They are extremely quality conscious, exposed to international trends and highly pampered by brands.

Looking forward

Hari Nallan

With international brands entering the Indian market, designers believe that these entities are looking at localising design to suit Indian tastes. Customising colour, material, finish and closure are areas that will undergo various degrees of innovations. Because some cosmetics tend to react with ultraviolet rays, brands prefer sourcing tried and tested packaging from suppliers rather than investing in design development activities. Designers aspire to create cosmetics packaging with a long-term impact. Depending on research insights, a lot of designing will revolve around ‘contextual innovation’. Innovation is expected in applicators and mechanisms such as airless pumps, powder dispensers and push actuators. From a product perspective, the foray of Ayurveda into mainstream cosmetics could rejuvenate current shapes, mechanisms and materials. The cosmetics packaging segment might adopt practices successfully applied to the pharmaceutical packaging segment (eg the integration of electronics in packaging). Although this appears a far-fetched reality, its coming can now be certain.

Experience Strategist, Co-founder and CEO, Think Design Collaborative Pvt Ltd

By exploring the scientific and emotional facets of packaging, we concentrate on creating designs that appeal to the senses. Chandrashekhar Badve Founder Director (Strategy & Marketing), Lokusdesign Pvt Ltd

Email: sweta.nair@network18publishing.com

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I

NC

ORTA P M

E

T

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of

GOOD

SPECIAL FOCUS: Business of beauty

LOOKS

Courtesy: Flower

Increasing spending power and fashion consciousness among people have given an impetus to the Indian cosmetics industry. Industry players are also spending heavily on promotional activities to increase consumer awareness. Anwesh Koley traces how the cosmetics packaging industry has shown resilience against challenges in implementing innovative concepts.

T

he market size of the cosmetics industry, which is currently estimated at ` 10,000 crore, is expected to double to ` 20,000 crore by 2014. This growth is expected because of the emergence of a young urban elite population with rising disposable incomes and an increase in working women looking for lifestyleoriented and luxury products. Cosmetics packaging companies have embarked on expansion in rural areas and are offering specialised products to generate revenues from all parts of the country.

On changing appearances Improvement and strengthening of the Indian economy in the coming years will pave the way for the Indian cosmetics market and develop the cosmetics industry. The plastic packaging industry has been continuously evolving. Cosmetic products have been packed in glass bottles

28

and jars, but same or better decoration is now possible with plastic packaging for cosmetics by using heat transfer technology. There are a number of brands opting for plastic packaging as it lends design versatility to the product. Today, women in the age group of 30 years and above are becoming selective about the type of product they use. These women have more cash to spend and are more conscious of their appearance, especially skin; therefore, they are willing to spend more on separate sets of creams and lotions that target problem areas. Even the market for cosmetics used by men with an urge to look better has seen a substantial growth. They are also now more open to buying higher priced products. This has resulted in intense competition among brands, and packaging has become a high-investment area due to its importance as the first point of contact of the brand with the consumer.

Modern Packaging & Design March-April 2013

This requires the latest in terms of printing technology coupled with aesthetic innovations, which is made possible through cutting-edge printing solutions. Karl Vandenbussche, Director, Reynders Label Printing India Pvt Ltd, says, “The latest printing offices are equipped with state-of-the-art presses capable of combining several printing techniques such as flexography, screen printing, hot & cold foil stamping etc to obtain the highest result. Through our suppliers, we can obtain the largest range of printable materials and adhesives to tackle the most difficult applications in the most unfavourable conditions.�

Enthusiasm among men A country-wide survey undertaken by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) sought views of over 6,000 odd


Business of beauty

consumers on cosmetics. Over 65 per cent of the teenagers in the country are of the opinion that their branded cosmetics consumption has gone up by about 75 per cent in the last 10 years; 62 per cent of male youth reported that their expenses on cosmetics application have risen by 45 per cent, and 57 per cent of upper middle age men claim that they spend nearly 42 per cent in buying cosmetic products to maintain their external appearance. The survey revealed that on an average in this segment, a majority of respondents felt that they would spend less than ` 1,000 on cosmetics in the year 2000, but exceeded ` 5,000 per month now. The major reason for this is that massive advertisements in electronics and print media have influenced the customers in this segment such that they were inspired to increase the allocation of their monthly expenses towards these items. In the current scenario, it is observed that males have developed a particular enthusiasm for cosmetic application as compared to their female counterparts, with their monthly expenses rising by 60–80 per cent during the period.

Cosmetics consumption patterns Quality is given utmost preference by female consumers. This is also due to attractive and informative labelling by companies. “Last year, the cosmetics sector was given preferential treatment with the introduction of a number of new constructions such as the flexible

duo label for use on squeezable tubes, the shrink duo label, a special construction with both informational and security features as well as duo labels with a static closure,” adds Vandenbussche. Quality packaging is the primary cost of the cosmetics product. While cosmetic products in the developed markets of the US and UK come in larger quantities, Indian products are available in much smaller packages, making them accessible to customers with lower budgets. “Earlier, customers preferred shiny packaging for cosmetics as it lends an aura of fine quality. However, this trend is gradually changing as we can find potential customers going for packages with a matte finish, which is not hard on the eye at first glance,” believes Vandenbussche.

The latest printing offices are equipped with state-of-the-art presses capable of combining several printing techniques such as flexography, screen printing, hot & cold foil stamping etc to obtain the highest result.

Adding to the growth story

Karl Vandenbussche

The flourishing Indian fashion industry is fuelling growth of the cosmetics industry in India by making Indians realise the importance of good looks. The Indian cosmetics industry is divided into skin care, hair care, colour cosmetics, fragrances and oral care segments, which is estimated at ` 15,000 crore and expected to grow at over 10 per cent annually. Today, the herbal cosmetics industry is driving growth in the beauty business in India and is expected to grow at a rate of 12 per cent as more people shun chemical products in favour of organic ones. Despite high penetration levels of cosmetic products, the per capita cosmetics and toiletries consumption in India is 40 times less than that in Hong Kong, 18 times less than that in Japan and half of that in China. The areas of concern for the cosmetics packaging industry are the meagre infrastructure and lack of electricity. In addition, various shapes and sizes of cosmetic products require different surface finishes, which require a customised approach by manufacturers.

Director, Reynders Label Printing India Pvt Ltd

Reasons to flourish Courtesy: Revlon

The expanding market size for cosmetic

products is the direct result of the changing socio-economic status of Indian consumers, especially women. Higher paying jobs and increasing awareness of the Western world and beauty trends have served to change the tastes and customs of the middle class and higher strata of society. All these have resulted in women from such social strata to become more conscious of appearance and thus willing to spend more for beauty enhancement products. This has fuelled the growth in certain product categories in the market that were rarely experienced earlier. Two product categories – colour cosmetics and sun care – have shown tremendous growth. The Indian market for cosmetics is witnessing a high growth rate. European companies are fast making way into this market as they find immense potential for successful business in the country. This, coupled with the increasing potential of the consumer to buy high-end products, makes India a ready market for styleconscious individuals. Email: anwesh.koley@network18publishing.com

Modern Packaging & Design March-April 2013

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SPECIAL FOCUS: Inter face – George Mathews

“One area of improvement is certainly consistency” ...opines George Mathews, Founder Director, Icarus Design Pvt Ltd. In a conversation with Anwesh Koley, he emphasises various imperatives for the packaging design industry while applauding existing initiatives in this field. The development of modern retail format is another big driver for package design. From an earlier scenario where much of the choice of a brand was driven by the person behind the counter, brands are now placed directly before consumers. Thus, the package becomes the most important stimulus for choice and new introductions.

Over the years, what kinds of innovations have you witnessed in this industry?

Tell us about the various initiatives recently undertaken by the packaging design industry. The first thing that needs to be recognised is that packaging as a form of expression is intimately connected to branding as a discipline. Over the past years, the challenges that Fast Moving Consumer Goods (FMCG) are facing has completely changed from what they used to be. Every FMCG brand has understood the role of packaging in being a ‘virtual salesman’, which recommends the values that a brand stands for and persuades the consumer into buying or checking out that particular brand. In addition, the choices available in virtually every category have exploded, and packaging becomes a clear identifier and differentiator for the brand.

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There have been innovations at every level for every material in every category. For example, the spirits category was one of the first to introduce Guala caps because of the need to control counterfeiting. This created a formidable barrier for spurious spirits since that introduction nearly ten years ago. Closure design has changed dramatically over the years, and we see at least three or four variations of the Guala cap that are cheaper and safer. There has been a dramatic improvement in the quality of flexography packs in laminates. Gravure printed laminates metallised with excellent printing and image reproduction have changed the impact of several categories on the retail shelf, all the way from biscuits to tea and spirits. It would not be wrong to say that FMCG are changing their structural packaging at least once in three years – something unimaginable a few years ago. Even though it may not be very dramatic, the ability to create different forms of pouches in laminates creates differentiation and impact for brands.

Where does Indian designing stand vis-à-vis the global scenario? There is no doubt that the work created by the community of Indian designers

Modern Packaging & Design March-April 2013

working on brands and packaging can be compared to the work of any other design house based anywhere in the world. However, this aspect is sometimes confused with the dimension of ‘taste’. Brands are famously contextual, and brands in India are very sensitive to Indian tastes. Sometimes, in comparison to packaging from the Western world, they can look less refined. However, this is mostly because brands are catering to the unique aesthetic sensibilities inherent in their own contexts. Nevertheless, I would argue that they are no less sophisticated in their approach as compared to any other efforts anywhere on the globe. One area of improvement is certainly consistency. We believe that the variations between printers currently in the Indian context are quite high, and this is a cause of worry for brands.

Apart from the conventional methods of packaging design, are there any path-breaking initiatives witnessed by the industry? After the advent of sophisticated graphic programs, one of the most exciting technologies that has changed the method of designing is the appearance of rapid prototyping in our country. We now have access to rapid prototyping methods not just for structural packaging but also for laminates and printing effects. This has positively impacted developmental time lines and decision making among key stakeholders. It has also put a tool in the hands of the designers with which they are able to address converters more confidently and communicate the design intent without ambiguity. Email: anwesh.koley@network18publishing.com


SPECIAL FOCUS: Roundtable

How well has the

packaging fraternity developed in terms of designs for

cosmetics packaging? Witnessing a mammoth growth year-on-year, the Indian cosmetics packaging industry is undergoing a transformational phase. With new premium product categories being introduced, the need for innovative packaging is being felt across verticals. Sweta M Nair quizzes experts from Indian design houses to understand whether cosmetics packaging design has developed enough.

Ashwini Deshpande Co-founder & Director, Elephant Design Pvt Ltd

Good packaging design is a combination of many factors put together to achieve an outstanding first ‘moment of truth’ for a product on the shelf. In India, we do not even have all the products and product formats that are present globally. The Indian consumer is evolving. She is still at the phase where a new product format needs to be introduced to her. For example, customers still need some degree of education on concealers, indelible colour cosmetics, hair masks and other products before these become a staple on the dressing table. In such an emerging market, packaging is a reflection of users’ awareness level. Indian packaging may be at par with global standards with regard to technology and materials, but whether brands are able to leverage the possibilities depends on the life stage of a specific product format.

Hari Nallan Experience Strategist, Co-founder & CEO, Think Design Collaborative Pvt Ltd

Cosmetics packaging has come of age in advanced markets as well as in India. From colour cosmetics to skin care to personal care products, we see significant progress in three important areas: 1. Styling of packaging, ie industrial design 2. Graphic design of labels and decorative elements 3. Innovation in closure design, particularly dispensing design Significant movements are expected in these three areas as almost 50 per cent of the world’s population who hardly used cosmetics before is now beginning to – we have seen rapid adoption of cosmetics among men in the last decade. The explosion in the number of brands in recent times largely contributes to packaging design because brands seek to differentiate from the clutter. Another significant contributor is that consumers are increasingly becoming sensitive to how products touch, feel and are used in their fast-paced lifestyle.

Chandrashekhar Badve Director, Strategy & Marketing, Lokusdesign Pvt Ltd

In the last couple of decades, the packaging design industry has been developing rapidly. This is attributable to the demand of brands where innovation has a lot of emphasis. The importance of packaging as an integral medium which engages with the end consumer has come to the forefront. Packaging design is now one of the factors that plays a key role in buying decisions. International brands are also recognising Indian design talent. This has led to the considerable growth of the industry. Moreover, the packaging design industry is in a constant pursuit of changing its perspective so that it falls in line with the changing mindset of the Indian consumer. It would be right to say that our packaging designs have evolved to come from consumer insights. The industry needs to continuously work at creating an impact through brand packaging that stimulates all five senses as this would create a strong connect between brand and consumer.

Editorial take: Email: sweta.nair@network18publishing.com

The educated Indian consumer is open to experimenting with new product categories. With cosmetics being almost similar in type, package design plays an important role in differentiating between products. The packaging fraternity is taking into consideration innovative design needs and changing processes in order to meet the much varied demands.

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FACILIT Y VISIT: SS Packaging Industries Pvt Ltd

Capping unit

Filling lines at work

Bottle filling and capping machine

The liquid packaging industry has been witnessing a steady growth over the past decade with Indian companies offering innovative solutions that enhance productivity and reduce cost. Leading this paradigm shift in quality is SS Packaging Industries Pvt Ltd. With the latest know-how and machinery, the company aims to create a special packaging experience for its customers. Anwesh Koley tracks the developments of the company in its endeavour to deliver optimum customer satisfaction.

Creating a niche in bottling

F

or filling and capping machines, high speed, accuracy and customisation are factors considered by the market in India. Filling units across the country are fast adapting to the latest automation technology that reduce time and offer zero-error production. The beverage packaging segment has shown continued interest in glass packaging, and fillers across the country have geared up to meet this growing demand. When it comes to reliability, SS Packaging Industries Pvt Ltd has remained the preferred choice for fast moving consumer goods companies that realise the importance of quality solutions. The company is engaged in the manufacturing of a wide range of state-of-the-art semi-automatic, fully automatic and high-speed bottling plants and machinery to cater to the liquor, pharmaceutical, brewery, beverage, natural mineral & packaged drinking water, agro-chemical, paint, edible oil, lube oil, cosmetics, food, household products and other related miscellaneous industries. Pradeep Singh, Managing Director,

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SS Packaging Industries Pvt Ltd, says, “Being specialists in the packaging machinery business, SS Packaging conceives and produces machines responding to the latest technologies in compliance with the most stringent specifications. This has been possible through comprehensive technological know-how, constant research and great flexibility in the study of customised requests. Scrupulous choice of raw materials and components, use of the most modern and sophisticated machines including computer numerical controlled machines, highly skilled and specialised manpower and meticulous quality control guarantee a product that satisfies the most demanding criteria of our customers.” The market is showing a preference towards adopting functionality in their packs in order to provide customers with the most convenient usage and dispensation of products. This has helped the growth of closures that have functionality, such as plastic dispensing closures, as a replacement for the more standard plastic screw variety.

Modern Packaging & Design March-April 2013

A journey begins… SS Packaging Industries Pvt Ltd started its operations in early 1968 with a focus on manufacturing of liquid packing machines. Today, the company has become synonymous with a brand name that symbolises international quality in India and across the world. The company is a leading supplier of machines in Southeast Asia, the Middle East, Africa and Europe. “From humble beginnings, our capabilities and facilities have been expanded to serve an ever-broadening range of machines and needs. We believe continued success depends on fresh ideas that bring tangible benefits – speed, accuracy and simplicity in construction – that give a competitive edge in the marketplace,” avers Singh.

Research and Development (R&D) initiatives R&D is the foundation of business for the company. Being a supplier to international and domestic giants, R&D has remained a key area of operation. “Our innovations frequently define the cutting-edge technology at every step


SS Packaging Industries Pvt Ltd

in the manufacturing process. We have always developed our own machines in order to bring forth the best possible benefits. This commitment to innovative development is just one way our company helps customers to be more productive. We have learned that it is not only what you make but also how you make it that counts. Thus, we take great pride in our machines that are renowned for their quality construction and craftsmanship. Each machine is custom assembled and meticulously made using a state-of-theart manufacturing process,� adds Singh.

Cutting-edge technology With a vast range of machines on offer, the company provides a onestop destination to its customers. The automatic rotary rinsing, filling and capping machine by the name of Unibloc offered by the company is a fully automatic machine designed for bottling of still drinks in Polyethylene Terephthalate (PET) or glass bottles of different shapes and sizes. The rinsing, filling and capping section is assembled at the same frame base, and these sections are manufactured individually along with different configurations. The advantages of this machine are quick changeover of bottle handling parts, centralised lubrication panel located inside the machine frame, a touchscreen operating panel and an integrated electronic control cabinet. The company boasts of advanced automatic rotary filling and capping machines, especially for the liquid packaging industry. This improved version called Pharmabloc works on the volumetric principle of filling and Clean-in-Place (CIP) support without opening the piston cylinders. Filling of the product is through the positive displacement of the product with a

piston and cylinder arrangement. The machine is suitable for different types of liquid products, and its capping section design is flexible enough to cater to different types, sizes and shapes of caps. The rotary arrangement of the machine is placed at the bottom of the machine. The automatic bottle feeding machine named Unscrambler is a versatile unit that is used to feed the empty PET/high density polyethylene bottles at high speed. The machine is designed to suit the packaging requirements of industries such as beverages, water, dairy, food, juice, personal care, household products, pharmaceuticals and oil. This machine eliminates the manual feeding and loading of bottles and the associated inefficiencies. Its fast change over design allows a wide range of containers to be handled quickly and efficiently. The company also boasts of efficient labelling machines that offer precise and accurate application of labels on the bottles. No glue drums, glue bars, scrapers or moving parts are required by these machines called Hotmelt. This results in no glue spillage, which eventually ensures low maintenance and cleaner machines.

Towards a bright future In the years to come, SS Packaging seeks to emerge as a major exporter in the international market and the largest bottling plant manufacturer in the domestic market. “As a technology-

Filling lines in operation

We take great pride in our machines that are renowned for their quality construction and craftsmanship. Each machine is custom assembled and meticulously made using a state-of-the-art manufacturing process. Pradeep Singh Managing Director

driven, customer-oriented company, we will continue to explore new technologies and enhance our machines and services,� says Singh. With an everincreasing demand for rinsing, filling and capping machines across the globe, innovations in automation solutions, which increase filling speed and consistency in production, are expected to take the market to greater heights. Email: anwesh.koley@network18publishing.com

Bottle rinsing unit

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INSIGHT & OUTLOOK

New Packaging Materials Environment-friendly packaging: Promoting sustainability .............................................................................................................................. 36

New packaging materials: Gauging the commercial viability of bioplastics ......................................................................................... 38

Flexible packaging: Offering ease of usage to consumers ........................................................................................................... 40

Interface: Kushal Jadhav, General Manager, Royal Agro Green Foods Industries Pvt Ltd .................................... 42

Technology enhancements: Smart and intelligent packaging P V Narayanan, Member of Board, APEDA (Ministry of Commerce)........................................................... 44

Semiotics: A tool for packaging design Alpana Parida, President, DY Works ............................................................................................................. 46

Scavenging systems: Prolonging the shelf life of packaged food A Karthiayani, Assistant Professor, College of Food and Dairy Technology, Alamathi, Chennai and N Dhivya, Masters Degree Student in Food Technology ................................................................................. 48

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INSIGHT & OUTLOOK: Environment-friendly packaging

PROMOTING

SUSTAINABILITY

With increased awareness about sustainability and environmental consciousness, the packaging industry in India has begun to adopt various solutions for ensuring environment-friendly packaging. Avani Jain looks at the innovations and solutions adopted by companies in the segment.

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ropack

allows customers to process biodegradable and recyclable films. At present, the technology that we offer to the market helps in making thinner films. We have developed a new product, a foam-fill-seal machine, which is a patented technology that uses recyclable film and not laminate.”

Courtesy: Envi

C

urrent industry statistics indicate that about 100 million tonne of plastics is produced worldwide each year. However, in India, the nature of plastics usage in various applications is merely one-tenth of the amount consumed in the US; hence, the demand for plastics in packaging will definitely increase. The plastic packaging industry must also look at the alternatives to avoid the problems of waste and adverse environmental effects. At present, a large sense of awareness is witnessed among industry circles for usage of technologies with an inclination towards environment safety. This has spurred industries to promote more environment-friendly technologies, and hence many innovations are happening to ensure environment-friendly packaging. Apurva Kane, Senior Vice President, Mamata Machinery Pvt Ltd, notes, “Environment-friendly packaging means two things – usage of minimum possible material and materials that are recyclable. If a company achieves these two objectives, then it is said to be moving towards sustainability.” He adds, “Keeping in mind environment-friendly packaging, some of the leading innovations are usage of bio-degradable/compostable films as well as recyclable environmentally sustainable films. Thus, we have focussed our development efforts to design machines that are versatile and are able to process not only laminates but also more sustainable non-laminated co-extruded films. Further, we aim to develop a technology that

Degradable plastics When it comes to environment-friendly packaging materials, then new degradable plastics tops the list. The American Society for Testing of Materials (ASTM) and the International Organization for Standardization (ISO) define degradable plastics as plastics that undergo a significant change in chemical structure under specific environmental conditions.

Modern Packaging & Design March-April 2013

These changes result in a loss of physical and mechanical properties, as measured by standard methods. Degradable plastics undergo degradation from the action of naturally occurring microorganisms such as bacteria, fungi and algae. Plastics may also be designated as photodegradable, oxidatively degradable, hydrolytically degradable or those which may be composted. There are a number of biodegradable synthetic resins available. These include polyalkylene esters, polylactic acid, polyamide esters, polyvinyl esters, polyvinyl acetate, polyvinyl alcohol, polyanhydrides etc. The above-mentioned materials exhibit degradation promoted by microorganisms. This has often been coupled to a chemical or mechanical degradation step. There are five different kinds of degradable plastics, ie biodegradable, compostable, hydrobiodegradable, oxo-biodegradable and photo-degradable. These can be either organically based and obtained from renewable resources or synthetic with a petroleum base. These materials can be used for trash bags, mulch films, trash can liners, shrink films, netting, healthcare industries, food service products, bubble wrap, bread bags, polyethylene paper cups, polystyrene trays and soak pads, stretch wrap films, food packaging applications etc.

Downgauging for more value with fewer resources Apart from degradable plastics, there are steps such as downgauging being taken by plastic packaging companies


Environment-friendly packaging

Courtesy: FKuR Kunststoff GmbH

so as to ensure environment-friendly packaging. Rising raw material prices have led plastic packaging companies to move towards sustainable packaging and thereby to exploring the possibility of downgauging the packaging material for cost and resource reduction. Downgauging means reducing the amount of material in a product while still maintaining or even improving the properties of that material. For example, just a gram or two saved in the weight of a package can have a tremendous impact on the environment and lead to cost and resource reduction when the net gain of millions of individual packages are factored. With the demand for environmentfriendly packaging, companies are increasingly adopting strategies to reduce the weight of product packaging and in downgauging packaging materials. Rajesh K Pandya, Vice President – Operations, Parikh Packaging Pvt Ltd, says, “In recent years, the weight of the polyethylene terephthalate mineral water bottle has reduced drastically from 78–90 per cent to 28–32 per cent. When it comes to flexible packaging, the film thickness has been reduced by nearly 30 per cent than what was used until a few years back. Further, a decade ago, the film thickness used for packaging milk was 60–75 micron. Now that thickness is 55 micron only. All this has led to cost and resource reduction.” With the sole aim of ensuring environment-friendly packaging, plastic packaging companies have adopted various steps for downgauging of packaging materials. Pandya notes, “We have taken up optimisation of film and laminate structures after proper stability studies. We are also making use of new

generation polymers and films to provide higher strengths at lower thickness. By undertaking this step, we are able to reduce per pack weight, thereby leading to less material usage, less energy consumption and less cost incurred without compromising on the basic properties.” He adds, “In 2010–11, we developed a new lightweight packaging solution for a snack food company in India. We reduced the thickness of the laminate from 66–68 g/sq m to 52 g/sq m. That proved to be a benchmark of our efforts towards sustainable development. Further, we are manufacturing biodegradable and thin laminates. To pack one tonne of biscuit, 300 kg of laminates was needed; however, today, there are laminates available in the market that are thinner, ie using only 220 kg but providing similar barrier properties. Thus, it leads to a saving of almost 22 per cent of valuable raw material, contributing to environmentfriendly packaging.”

Environment-friendly future When considering environmentfriendly packaging, many factors must be considered, including the energy costs of production and transportation, the quantity of raw materials used for manufacturing, toxicity & carbon emissions in production & decomposition and the overall biodegradability of the finished product. Packaging companies are efficiently working towards fulfilling all these parameters. The packaging industry has begun extensive research in this regard to ensure environment-friendly packaging. Thus, the future of plastic packaging looks environment-friendly.

Environment-friendly packaging means two things – usage of minimum possible material and materials that are recyclable. Apurva Kane Senior Vice President, Mamata Machinery Pvt Ltd

When it comes to flexible packaging, the film thickness has been reduced by nearly 30 per cent than what was used until a few years back. Further, a decade ago, the film thickness used for packaging milk was 60–75 micron. Now that thickness is 55 micron only. Rajesh K Pandya Vice President – Operations, Parikh Packaging Pvt Ltd

Email: avani.jain@network18publishing.com

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Courtesy: BASF

INSIGHT & OUTLOOK: New packaging materials

GAUGING THE COMMERCIAL VIABILITY OF BIOPLASTICS Increasing environmental consciousness among people has resulted in increased usage of new plastics like bioplastics. However, a better understanding of its properties and applications is crucial to leverage its lucrative opportunities. Avani Jain explores the cost–quality ratio of new packaging materials like bioplastics in India.

T

he packaging industry is growing at a fast pace. Companies in the segment are increasingly adopting new technologies, keeping in mind growing environmental consciousness and awareness about sustainability. This has led to the growth of new packaging materials like bioplastics. The bioplastics industry in India is in a nascent stage, with only few players. While bioplastics find use in some limited applications such as food service items, bags and packaging, this trend is set to change with innovations and improvement in quality, making it more accessible to the masses. Augmentation in technology will also

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allow bioplastics to meet the burgeoning demand in the market for products such as cell phones, digital devices, medical equipment, automotives etc.

Market dynamics Oil price fluctuations have put pressure on the prices of conventional plastics, resulting in fluctuating prices of finished products as well. Although bioplastics producers do not expect dramatic decrease in the price of their products, conventional plastics are becoming more expensive due to increasing oil prices. An analysis from Frost & Sullivan reported that the bioplastics market in India had grown by 30 per cent in 2008 and will

Modern Packaging & Design March-April 2013

grow at a compounded annual growth rate of 7–9 per cent between 2009 and 2015. Despite the growing demand for bioplastics in packaging, such as all the new packaging materials, bioplastics are very costly materials.

Bioplastics defined Often referred to by their chemical component – Polylactic Acid (PLA) – bioplastics are a form of plastics derived from renewable biomass sources, such as vegetable oil, cornstarch, pea starch or microbiota, in contrast to fossil-fuel plastics, which are derived from petroleum. Bioplastics are made from 100 per cent natural materials, and their manufacturing


New packaging materials

consumes 65 per cent less energy than that of conventional plastics. PLA is more popular and used to manufacture bags and water bottles. Further, until recently, many bioplastics found limited range of applications due to their poor mechanical properties. However, recently introduced materials and additives are leading to the development of a new generation of bioplastics that can find application in a more demanding end-use environment as well. However, as with all new environment-compatible technologies, development cost of bioplastics is very high and companies in the segment have yet to achieve economies of scale and a benefit of mass production. Most bioplastics technology is relatively new and is currently not cost competitive with petroplastics.

Cost scenario At present, bioplastic resins cost at least twice as much as petroplastic resins. Clearly, economies of scale will help improve the price differential if more bioplastic resin manufacturing capacity comes on-line in the future. Currently, bioplastics are mainly aimed at the plastics packaging market, which has stringent material specifications (eg moisture and gas permeability). Thus, in order to gain foothold in the market, bioplastics must provide similar or better properties than petroleum-derived plastics. The cost of bioplastics is 4–5 times higher than that of commodity plastics. Besides, there is a lack of awareness among processors in the industry. Unless these alternatives offer comparable performance in processing and usage, processors will be sceptical of its use. Thus, the biggest challenge at present is development of bioplastic materials, sustainability and cost effectiveness of basic raw materials. Talking about the commercial viability of bioplastics, Manish Pathania, Sales Director, Greendiamz Biotech Ltd, notes, “The usage of bioplastics in packaging applications is still a new concept in India. The raw materials required to produce bioplastics are not available in India and have to be majorly imported from

countries like France. Since the sourcing of bioplastic resin is a very costly affair, it makes these plastics very expensive. Hence, not many companies take to manufacturing of bioplastics due to low awareness and high price of bioplastic resin.”

Future trends As per estimates, plastics derived from plant materials currently make up 0.2 per cent of the roughly 350 million metric tonne of plastics consumed each year. However, that volume could jump substantially over the next decade or so due to growing demand for eco-friendly packaging and other products that will use biomass as feedstock. Current efforts in polymer development are majorly towards processing renewable bioplastics by utilising natural precursors. However, there is a long way to go before bioplastics are completely accepted by the market. Because bioplastics lack in performance characteristics (ie mechanical strength, processability, high temperature properties etc) as compared to petroleumbased polymers, current research and development efforts focus on the use of fillers and modifiers with the bioplastics matrix as well as functionalisation of the biomaterial to circumvent such performance glitches. However, there remains a big gap when it comes to costs. Umesh Sharma, Managing Director, Julison Packaging India Pvt Ltd, says, “The demand for new packaging materials like bioplastics is increasing continuously. They will define the future of the plastics industry, keeping in mind the huge costs of petroplastics. However, there should be adequate steps taken to reduce the cost of such new plastics as otherwise their market would remain restricted as not every company would be able to afford to use bioplastics to pack products.” Thus, although eco-friendly alternatives to plastics like bioplastics are gaining foothold in the consumer products category, they are yet to prove their durability, pliability and cost-effectiveness as the good old plastics in packaging.

Since the sourcing of bioplastic resin is a very costly affair, it makes these plastics very expensive. Hence, not many companies take to manufacturing of bioplastics due to low awareness and high price of bioplastic resin. Manish Pathania Sales Director, Greendiamz Biotech Ltd

The demand for new packaging materials like bioplastics is increasing continuously. They will define the future of the plastics industry, keeping in mind the huge costs of petroplastics. Umesh Sharma Managing Director, Julison Packaging India Pvt Ltd

Email: avani.jain@network18publsihing.com

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Courtesy: DuPont

INSIGHT & OUTLOOK: Flexible packaging

OFFERING EASE OF USAGE TO CONSUMERS With rising income levels, consumption patterns are changing and the demand for quality and conveniencebased products is increasing. This will stimulate consumption of branded products and thus the usage of rigid and flexible packaging. Anwesh Koley gauges the growing market for flexible packaging and the reasons for its fast acceptance.

F

lexible packaging finds varied usage because of its ability to provide strength, moisture resistance, aroma retention, gloss, grease resistance, heat retention, sealability, printability and low-odour properties. It has gained vast acceptability because of the protection it offers to the product against environmental threats such as moisture, heat and chemical reaction. Moreover, convenience in handling the product and the cost benefits it provides are some of the added advantages. Nonetheless, plastics, which is the most commonly used substrate in flexible packaging, is in a difficult situation because of issues of environmental protection and safe disposal. These issues act as a major impediment to flexible packaging becoming an all-pervasive medium. Paper

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and paperboard, on the other hand, are environment-friendly and enjoy the advantages of easy handling and efficient process implementation. Moreover, flexible packaging mandates additional capital requirements and technical know-how for efficient manufacturing operations.

Current market condition At a compounded annual growth rate of 17 per cent, the Indian flexible packaging market is one of the most dynamic and fastest growing sectors in the country. Sandeep Jain, Director, Hi Tech Polyflex Pvt Ltd, says, “As advantages of flexible packaging such as ease of handling and lesser storage space become increasingly appreciated, conventional rigid packaging will take a backseat. Also, flexible packaging scores over conventional packaging for

Modern Packaging & Design March-April 2013

reasons such as keeping the product away from adulteration and moisture, convenience of disposal and cost savings on transportation.” For a company to be successful in the Indian flexible packaging market, it needs to understand the end-user requirements and provide packaging materials that offer better barrier properties. Flexible packaging offers the advantage of packing smaller quantities as compared to conventional packaging, and hence middle-class consumers, who comprise a major section of Indian society, have the choice of purchasing just the required amount of products. The flexible packaging market has received a boost from the growth in the processed food, personal care and hygiene industries as well as the boom in the retail sector. “The demand for smaller


Flexible packaging

packaging and increasing consumerism due to higher purchasing power also bodes well for the market. However, there is a lack of quality consciousness among end users, who tend to gravitate towards low-grade products, thus hampering the sales of flexible packaging. Processors can dig deep into this fragmented market by making consumers more aware of the advantages of flexible packaging, offering superior-quality product lines and pricing their products more attractively,” adds Jain. Additionally, the existence of more than 800 processors in the Indian market creates a competitive marketplace, resulting in price wars. The usage of new polymers, which enhance the packaging requirements as well as facilitate innovative techniques for faster packaging, will help companies grow in the Indian flexible packaging market. With the advent of metallised films and other novel materials, the industry will be looking at increasing the quality of products, and thereby per unit sales. This market is expected to treble its output in the next seven years from 1,000 kilotonne in 2007 to 3,100 kilotonne in 2014 owing to the greater demand from the processed food, paan masala (a chewing mixture) and retail segments.

Benefits of paper packaging Although substrates such as plastics have gained vast acceptability, attractiveness of paper and paperboard consumption remains. Currently, India is ranked 15th in the world for its paper and paperboard consumption and is expected to improve its rank in the future. Paper is the fastest growing substrate segment with a growth rate of 6–7 per cent. The total demand for paper is currently estimated to be about 6 million tonne, of which about 40 per cent is consumed by the packaging industry. If the demand for paper continues to grow at the same rate, total paper consumption is expected to double by 2014.

India vis-à-vis global market for paper packaging Laminated products including form-fillseal pouches, laminated tubes and tetra

packs are growing at about 30 per cent per annum. There are about 600–700 packaging machinery manufacturers, 95 per cent of which are in the small and medium sector located all over India. Germany and Italy are the latest suppliers of packaging machinery to India, but the focus is now shifting on Taiwan, Korea and China. Indian packaging machinery imports are about $ 125 million. The Indian packaging machinery exports are rapidly growing, and India has emerged as a key importer. India’s per capita packaging consumption is less than $ 15 against the worldwide average of nearly $ 100. “The large growing middle class, liberalisation and organised retail sector are the catalysts of growth in packaging as well as the food & pharma packaging sectors are the key drivers,” adds Jain.

Corrugated box packaging market Multinationals are demanding corrugated boxes of international standards, and the pattern of buying the packaging is changing. Prices of corrugated sheet and converted boxes have remained low due to over-capacity, manual operations and low productivity. Besides transport constraints and high freight costs have meant that small- to medium-sized corrugated box plants are located near the customers. Currently, India has over 4,000 corrugated board and sheet plants, which are highly labour-intensive and employ over half a million people. The industry is converting about two million tonne of Kraft paper into corrugated boxes. Factories are spread out in all parts of India, even in the remote industrially backward areas. “This present scenario is already being challenged by the sweeping changes that are beginning to take shape. More in-line automatic plants are being set up as corrugated box makers gear up to meet the new demands for high-precision boxes with attractive graphics and large integrated production capacities,” adds Jain. In-line automatic board and box making plants will ease out the present semi-automatic production processes.

As advantages of flexible packaging such as ease of handling and lesser storage space become increasingly appreciated, conventional rigid packaging will take a backseat. Sandeep Jain Director, Hi Tech Polyflex Pvt Ltd Deployment of folder gluers and rotary die-cutters will be on the rise, besides the use of corrugated sheets for display/ promotional packs and dispensers. Advancements in multi-colour, flexoprinting will facilitate in-house flexo-printing and eliminate the use of screen printing or contract printing on offset presses.

The way forward The growing Indian middle class, along with the surge in organised retail in the country, is driving demand in the flexible packaging industry. Another factor that has provided a substantial stimulus to the packaging industry is the rapid growth of exports, which requires superior packaging standards for the international market. Moreover, in terms of the ease of usage, flexible packaging offers greater flexibility to the consumer and this has gone down well in the market. “A package must protect what it sells and sell what it protects. Modern methods of consumer marketing would fail were it not for the message communicated on the package. The information provided on packaging allows the consumer to make informed decisions on the product’s purchase and use,” concludes Jain. Email: anwesh.koley@network18publsihing.com

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INSIGHT & OUTLOOK: Inter face – Kushal Jadhav

“Agricultural packaging has adapted to the fast rate of production” …avers Kushal Jadhav, General Manager, Royal Agro Green Foods Industries Pvt Ltd. In an exclusive interaction with Anwesh Koley, he explains the reasons for growth in the agricultural packaging sector and the way ahead for the Indian food industry. What are the latest innovations that you have witnessed in the agropackaging sector?

has quadrupled from 23 metric tonne (MT) in 1973 to 121.7 MT in 2011, with a remarkable annual growth rate of 4.5 per cent as against the world’s average of about 1 per cent. Subsequent to New Economic Policy and the amendments to the Milk and Milk Products Order, India offers a level playing field to Indian and foreign investors alike to invest in dairying with a view to serve domestic and export markets. With the increasing demand for dairy products, the simultaneous demand for its effective packaging has grown equally fast.

The market for agricultural packaging is only expected to grow in the near future. With the various advancements being witnessed in the field of agriculture, the demand for its varied packaging needs will also increase. Today, agricultural packaging has adapted to the fast rate of production. It is generally light in weight, uses less material and is easier to open, dispense from, reseal, store and dispose. Packaging has evolved from a comparatively small range of heavy, rigid containers made of wood, glass and steel to a broad array of rigid, semi-rigid and flexible packaging options increasingly made from specialised lightweight materials. Packaging performs a number of functions in the containment, protection, shipment and selling of goods. It surrounds, enhances and protects the goods we buy from processing and manufacturing through handling and storage to the final consumer. The Indian food and fast moving consumer goods packaging market has witnessed a growth of 15–20 per cent annually and is a fast-growing sector that requires a focus on product shelf life, food safety and innovation in this field for continuous improvements.

The gradual change in the Indian food packaging industry can be seen in the change in preference of the consumer. The conventional ways and means of packaging are giving way to more userfriendly products, which are being lapped up in a hurry by the customer. Packaging is as important as the food item itself as awareness about retaining food value through convenient packaging gradually gains favour. This, coupled with the global trend towards flexible packaging, is finally lending a fresh outlook to the Indian food industry of which food packaging is an integral part.

How do you ensure cost–quality ratio while doing business?

What are the key challenges that you face in this sector?

The food processing and packaging industries spend an estimated 15 per cent of the total variable costs on packaging materials. The Indian market for all types of packaging materials varies from ` 280 to 300 billion per annum. Of this, the consumer packaging market has been estimated at about ` 148 billion.

Dairy industry is of crucial importance to India. The country is the world’s largest milk producer, accounting for more than 13 per cent of the world’s total milk production. It is the world’s largest consumer of dairy products, consuming almost 100 per cent of its own milk production. Milk production in the country

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Modern Packaging & Design March-April 2013

Do you see substantial Research and Development (R&D) initiatives in this sector undertaken by Indian companies? Many government bodies support R&D initiatives in this sector such as the State Government, Central Government and Ministry of Food Processing Industries. Some developments by the Ministry of Food Processing have gained commendable ground such as its assistance under various plan schemes to food processors. The ministry has also widened the R&D base in food processing by involving various R&D institutes and support to various R&D activities relating to development of product, process and packaging with special emphasis on traditional technologies. Human resource development both for entrepreneurs as well as workers engaged in the food processing industry have been made available by government bodies by encouraging upgradation of their skills and constant assistance for organisation of workshops, seminars, exhibitions and fairs etc, which is essential for long-term growth. Email: anwesh.koley@network18publishing.com



INSIGHT & OUTLOOK: Technology enhancements

and SMART INTELLIGENT PACKAGING Traditional packaging has witnessed a gradual shift from vacuum and gas flush packaging to controlled atmosphere and modified atmosphere packaging. Moreover, the growing menace of spurious products and substitutes has increased disproportionately as products are exposed to external factors. To meet these market demands and new challenges, recent developments in the packaging industry can ensure that quality is always maintained. P V Narayanan

I

n packaging, the terms ‘smart’ and ‘intelligent’ are used synonymously for technologies that offer additional functions. These technologies include quality control, quality maintenance and track & trace systems. They also provide better shelf appeal, product/package differentiation and restrict spurious product sources. Adding to a unique and new product identity, these smart systems also ensure better product safety, add to convenience and credibility among consumers and help in increased usability thereby reducing waste.

or pouches/sachets absorb oxygen/moisture/ ethylene from the head space in the pack or emit carbon dioxide/ethanol into the pack to increase product shelf life. Controlled release packaging uses packaging materials as a source to release active compounds (eg anti-microbials, anti-oxidants, enzymes, flavours and nutraceuticals) to prevent product spoilage and enhance product quality. Developments also include antimicrobial packages with natural additives instead of synthetics. Breathable films can control oxygen, moisture and carbon dioxide permeation at rates suited for modified atmosphere packaging.

Smart packaging Smart packaging includes active packaging and intelligent packaging. It is more communicative when its intelligent packaging component monitors packaged food conditions and conveys the quality status. Although active packaging and intelligent packaging are used interchangeably because a clear line of demarcation appears difficult, intelligent packaging is adopted as a packaging system that can sense and communicate.

Active packaging The principle of active packaging involves inducing a physical, chemical or biological action through an interaction between the product, package and environmental factors. Some of these include gas absorbing/ emitting technology where packaging films

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Intelligent packaging Intelligent packaging carries out functions (ie sensing, detecting, recording and communicating) where the output helps decision making and remediation. This can help enhance shelf life, add safety, improve quality, generate information and convey possible problems. Monitoring the quality/safety condition of food products can help warn food processors/marketers and consumers. Thus, it is a combination of product delivery and quality with the atmosphere and related factors. Intelligent packaging is involved in the total supply chain from the raw material stage through


Technology enhancements

various in-house and external activities to final package disposal/recovery. The system consists of smart package devices, information inputs, processing of inputs and final networking. Smart devices and the backup should work together to monitor changes in the internal and external environs of a food package and follow-up through appropriate communications to enable timely corrective action.

Need for sophisticated packaging The dynamics of growing consumerism requires packaging to be smart and with higher value, convenience and safety. The need of the consumer is simplicity in package design using appropriate material with little added cost. Inputs comprise consumer insights and consumer usage/ operation of the package. For example, a dual compartment pack with variable dispensing quantity allows accurate mixing, or a thermochromic label indicates the microwave heating level required to serve food at the right temperature. Similarly, a sophisticated package with a data matrix code enables precise heating for microwavable ready-to-serve food. Smart packaging has the added functionality of self-heating or selfcooling in package design. In self-heating, an exothermic condition is created (eg self-heating coffee container). In selfcooling, a cooling effect is obtained by water evaporation/heat pump technology (eg coffee beverage cooling through an endothermic reaction). In addition to convenience to consumers, the following developments contribute towards better food preservation and safety for manufacturers and retailers.

caution alerts. They provide an effective link between the outside atmosphere and other facets in the system. More often, a combination of smart devices are used to obtain more effective and purposeful information. Bar codes: The bar code is more than a price identification tool as its technology helps go beyond purchase to facilitate ‘Inventory Control’, ‘Stock Recording’ and ‘Check Out’. The commonly adopted bar codes are European Article Number and Universal Product Code. Many standards have evolved, and the commonly accepted languages (or Synergies) number about 20. Due to the growing demand and encoding more data in a limited space, a new bar code symbology called reduced space symbology has been developed. These are also suited for product identification at point of sale and product traceability at the retail end. With an increase in the scanners’ product mix, bar code technology and its applications are now better accepted. RFID: This advanced form of automatic product identification and traceability has made inroads into the packaging field only recently. An RFID reader emits radio waves to capture data from the RFID tag, which in turn is passed on to a computer for analysis and decision. Two types of tags are common: a passive tag without a battery and an active tag with a battery for powering the microchip circulatory and broadcasting signals. RFID has more advantages with larger data storage capacity as compared to bar code. Data transfer occurs as radio waves travel through a wide range of non-metallic materials. RFID is now frequently used by leading retailers for various activities in the supply chain.

Consumers would like to consume the entire contents of a product to get their value for money. Efforts have led to the development of a container with a nonstick coating. This also helps reduce product waste. Of late, closure systems have become a subject of convenience and effectiveness. In some cases, the cap-dispensing head has two dispensing means – one for sprinkling and the other for product removal with spoons/ measures.

Enhanced communication Greater use of visual and audio communication on packages dramatically improves the seller (product)–buyer (consumer) interface. Audiovisuals are possible through silicon device circuitry with light-emitting diode or electroluminescent illumination; however, such features would add to the cost. Advances in non-electronic technologies, viz colour change chemistry, lanticular graphics and data matrix codes, offer improved communication. Product usage details can be effectively conveyed through lanticular graphics.

Tamper-evident design

Colour-changing labels

Retail-ready mass-consumed products (eg food & beverages) experience an elaborate journey wherein transits are commonly susceptible to tampering. For tamper evidence, optically variable films or gas-sensing dyes, involving irreversible colour changes, will become more widely used. Incorporated piezoelectric materials bring about a colour change when the package experiences stress. Tamperproof aluminium and plastic caps with a tamperproof band that breaks when tampered are other measures widely adopted to prevent tampering.

‘Use by’ and ‘Best before’ are terms printed on the product/package that relate to the time factor. However, the life of perishables is also governed by storage conditions. Smart labels integrate time and storage temperature conditions and change their colour accordingly. The advantage here is that both time and storage conditions are considered to influence product quality.

P V Narayanan is a Member of Board in APEDA (Ministry of Commerce). He is also Secretary General - IPMMI and Chief Executive - PFFCA. He is a recognised UNIDO, ITC and CFTC (UK) expert consultant in the field of packaging. Email: pvniyer@hotmail.com

Smart package devices Smart package devices are package ancillaries (eg labels and tags) attached to primary packages (eg pouches, trays and bottles). Bar codes and Radio Frequency Identification (RFID) are popular smart package devices that store and transmit data. Package indicators include time– temperature indicators, gas indicators, biosensors etc that monitor the external environment and provide inputs with

Effective product dispensing systems

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INSIGHT & OUTLOOK: Semiotics

Courtesy: DY Works

A TOOL FOR

PACKAGING DESIGN Semiotics is a powerful lens through which we can gain insight into the mind of the consumer. With this awareness, we can create meaningful designs that can gain mind share and market share for products and brands.

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Semiotics

Alpana Parida

S

emiotics is a tool used by sociologists and anthropologists to study cultures. Quite simply, it is the study of symbols. When we decode certain cultural symbols, we get a deeper understanding of society. For example, the symbolic gesture of touching the feet of elders tells us about a society that respects age. Thus, we understand why in India, we have age-bound promotions rather than a promotion based on true meritocracy. Symbols can be of any kind. When we see a man being shown on a motorcycle rather than on a scooter, we form many opinions about him – he is young minded, possibly does not have kids yet, is more independent and so on. This study of symbols is called Semiotics. As a design firm, we use semiotics extensively to embed symbols that connote specific values or messages to consumers. For example, for a bank project, we needed to show that something was truly easy. We, however, did not use an image of blowing bubbles because bubbles have a very negative connotation with banks. We have heard of bubbles bursting, and so we used the imagery of a feather to show something was light and simple. Tetra packs (TetraPak) brought a convenience into everyone’s life. Most of us have consumed Frooti, which was in tetra packs, when we were kids. Now as adults, we are consuming a wide variety of juices, from carrot to pineapple to exotic guava. Various products, from cooking oil to whisky, are sold in tetra packs. Tetra packs have battled the perception of ‘not as good as fresh’. Let us look at some brands that have used the principles of semiotics in packaging.

Amul MASTI On the Amul MASTI pack, one might notice the chaas ka matka with a churning ladle inside the matka (earthen pot) and the chaas (buttermilk) that is flowing over. There are jeera (cumin) seeds that are shown randomly scattered on the pack. While the design itself might not be the

most aesthetically appealing, the embedded semiotic significance of the traditional chaas is truly significant, and it tells the consumer that the product is as good as fresh buttermilk. Thus, by embedding a wealth of cultural context, the design has a high level of decoding of visual cues for the viewer. Consumers who expect to consume authentic chaas are happily picking it up, many of whom I see in my office, consuming chaas in the lunch hour. If you ask them why they prefer Amul chaas, you get rational answers such as ‘tastes good’, ‘healthy’, ‘Amul is a trusted brand’, ‘after lunch I have habit of consuming chaas’ and so forth. The unarticulated need is that everyone is looking for a brand that gives the assurance of being authentic in nature. Generally, food category consumers are looking for ‘authentic and genuine ingredients used’ stories. Packaging design that has embedded this thought in the design vibes well with its target group. In the case of Amul MASTI, the matka, being the semiotic hook of authenticity, gives a great deal of semiotic significance to the product. Another hidden semiotic cue on the Amul MASTI pack is the chaas matka overflowing. Abundance of milk (and hence dairy products) is a sign of prosperity and indulgence. The traditional Indian phrase “Doodh ki nadiyan behti thi” (rivers of milk used to flow) is used as a sign of prosperity. Similarly, a kalash (vessel) filled with rice grains is often used in Indian festivals to celebrate prosperity.

Dove A brand that stands for a high content of moisturisers broke through the soap clutter to create a truly differentiated product. The use of the colour white along with the name Dove signifies peace. This product is gentle and smooth, and there is no conflict with your skin. This is a masterful device that immediately brings the main proposition alive. Second, by not saying ‘soap’ anywhere, the words ‘beauty cream bar’ completely reposition the product. Words can be symbolic too, and in this case, they have been beautifully leveraged by Unilever! The use of the empty white space also

talks of the no-nonsense approach of the brand. It is, after all, a real soap for real people. The visual of the pouring creamy moisturiser completes the Dove story. A large part of the brand’s success can be attributed to the semiotic story being told well through the packaging.

Aashirwaad As marketers, the task for makers of branded atta (wheat flour) is to shift consumers from the habit of using freshly ground flour to using packaged flour. The jute texture on the Aashirwaad atta bag adds to the perception of the product being genuine. Thus, the gunny sack cues chakki (flour mill) freshness and makes it easier for consumers to accept the product.

Premium harvest The Premium harvest pack design harnessed the semiotic fact of birds being especially skilled for choosing and pecking the best grains among ordinary ones. The graphic depiction of the bird as an ambassador for the brand perfectly fits the story of the brand as a selector of highly assorted grains. There are situations where the product can be brilliant, but there is little understanding of the product promise or benefit by consumers as the design does not illustrate this visibly. The brand Himalayan water uses a fuchsia pink. While it stands out amid clutter, pink is the colour of indulgence, holi (Indian festival of colours), bright lehengas (long skirts), Victoria’s Secret lingerie and so on. The colour does not cue pure, crystal clear water with the benefits of the Himalayan springs. When it comes to packaging, understanding semiotics is an extremely valuable tool to create robust brands and win market share. Alpana Parida is President of DY Works. With over 20 years of experience in retail and marketing communications, she is steering one of India’s largest pure-play branding agencies offering insight-driven solutions across its expertise areas. Email: alpana@dyworks.in

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INSIGHT & OUTLOOK: Scavenging systems

Prolonging

the shelf life of packaged food

Rising demand for quality packaged food, consumer convenience and manufacturers’ concern for longer shelf life of food products emphasise the need for better preservation of food products through active packaging. This technology uses scavenging systems to remove undesirable substances from the packed food container. Here is a review of some commonly used scavenging systems for effective preservation of packed food. Some of the commonly used scavenging systems are summarised here.

A Karthiayani and N Dhivya

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ctive packaging technologies help remove undesirable substances from the headspace of a food package through absorption, adsorption or scavenging. For this, a physical or chemical absorbent or adsorbent is incorporated in the packaging material or added to the package using a sachet. In absorption, a substance is taken into the bulk of a phase. In adsorption, a substance is taken onto the surface. Both absorption and adsorption are physical phenomena, while scavenging is a chemical reaction.

Oxygen scavenging system Presence of Oxygen (O2) inside packages may result in fat oxidation, pigment discolouration and loss of sensory attributes & nutritive value of the product. Here, the role of O2 scavengers is crucial to retain and protect the nutritional and sensory attributes of food products. An O2 scavenger is a substance that scavenges O 2 chemically or enzymatically to protect the packed food against deterioration and quality changes caused by O2. Generally, 0.1–2 per cent

Without scavenger

Inside

Passive barrier

Outside

Ethylene scavenging system

With scavenger

Outside

Inside

Active barrier

O2 molecule initially located outside container O2 molecule initially located inside container

Representation of function of oxygen scavenger in a packed food container

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concentration of O2 remains in vacuum packages. However, O2 scavengers have the ability to reduce the O2 concentration to less than 0.01 per cent and maintain those levels. An appropriate O 2 scavenger is chosen depending on the O2 level in the headspace, which includes O2 trapped in the food initially, and permeation rate of O2 from the surrounding air into the package during transportation & storage. The nature of food (eg size, shape & weight), water activity and desired shelflife are important factors influencing the choice of O 2 absorbents. The effectiveness of scavengers depends on gas barrier properties of the packaging film. Hence, packaging containers or films such as ethylene vinyl alcohol and polyvinylidene chloride with a high O2 barrier property may be used. Generally, films with O2 permeability not exceeding 20 ml/m2.d.atm are recommended for packages in which an O2 scavenger will be used.

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For a long shelf-life and an acceptable visual & organoleptic quality, accumulation of ethylene in the packaging of fruits & vegetables should be avoided. At the end of growth, climacteric fruits such as banana and avocado undergo increased respiration along with marked changes in composition and texture. The ripening of climacteric fruits is associated with a large increase in ethylene production. Ethylene scavenging systems find applications in packaged food systems as these induce softening and ripening of fruit. Ethylene affects the firmness of


Scavenging systems

fruits, accelerates chlorophyll degradation and induces yellowing of green tissues, thus reducing market quality of green leafy vegetables. Further, it induces specific post-harvest disorders of fruits and vegetables such as russet spotting of lettuce, sprouting of potatoes and formation of bitter-tasting isocoumarins in carrots. Ethylene is absorbed or adsorbed by various substances. Ethylene absorbing technologies are based on the inclusion of finely dispersed minerals. Typically, these minerals are zeolites or other local forms of clay that are embedded in polyethylene bags and are then used to package fresh produce. The fine pores of these minerals serve to absorb gases such as ethylene.

Carbon dioxide (CO2) scavenging system CO2 is formed in some foods due to deterioration and respiration reactions. The CO2 produced must be removed from the package to avoid food deterioration and/or package destruction. The accumulation of CO2 in packages causes ballooning or even bursting. Thus, scavengers might be useful in such a scenario. The reactant commonly used to scavenge CO2 is calcium hydroxide, which, at a high enough water activity, reacts with CO 2 to form calcium carbonate. The disadvantage of calcium hydroxide is that it scavenges CO2 from the package headspace irreversibly, resulting in CO2 depletion. Therefore, reversible absorption or adsorption by physical sorbents, such as zeolite and active carbon, may be an alternative. Carbon dioxide scavengers are often commercialised in sachets with a dual function – both O2 and CO2 scavenging.

glycolysis. These odours are trapped in gas barrier packaging, so when the package is opened, they are released and detected by consumers. Another reason for incorporating odour removers into packages is to obviate the effect of odours developed in the package materials themselves. However, these odours may also indicate that the products exceed the microbial or chemical limits.

Intelligent packaging technologies In active food packaging applications, the scavenging systems employed are organic or inorganic, natural or synthetic in origin and chemical or biological compounds that target the removal of certain undesirable compounds whose presence may reduce the acceptability of the contained products by customers. Although having promising beneficial effects, the compounds with scavenging properties are restricted to contact with food as they could be harmful on consumption. Therefore, studies are required before using compounds of biological origin and compounds that are safe for consumption in case of accidental ingestion. Investigations are also required to explore compounds with anti-microbial, anti-oxidant and antixenotic effects. Active and intelligent packaging represent emerging technologies that may have profound implications on quality, safety and integrity of packaged food and beverages. The applications of intelligent packaging are becoming popular with new opportunities arising for using these technologies in the future.

References 1.

Odour scavenging system Flavour sorption helps selectively absorb unwanted odours or flavours. Foods such as fresh poultry and cereal products develop malodours during product distribution; these include slight but detectable odours, eg sulphurous compounds and amines from protein/ amino acid breakdown or aldehydes & ketones from lipid oxidation or anaerobic

2.

3.

Brody A L, Strupinsky E R and Kline L R, Active packaging for food applications, Pennsylvania, Technomic Publishing Company, 2001 Floros J D, Dock L L and Han J H, Active packaging technologies and applications, Food Cosmetics and Drug Packaging, 20, 10–17, 1997 Hurme E and Avenainen R, Active and smart packaging of food, Technical report VTT, Finland, 1998

4.

Kader A, Ethylene-induced senescence and physiological disorders in harvested horticultural crops, Hortscience, 20, 54–57, 1985 5. Nakamura H and Hoshino J, Techniques for the preservation of food by employment of an oxygen absorber, Mitsubishi Gas Chemical Co, Tokyo, Ageless Division, 1–45, 1983 6. Rooney M L, Active packaging in polymer films, in Rooney M L, Active Food Packaging, London, Blackie Academic and Professional, 74–110, 1995 7. Sherman M, Control of ethylene in the post harvest environment, Hortscience, 20(1), 57–60, 1985 8. Smith J P, Ooraikul B, Koersen W J, Jackson E D and Lawrence R A, Novel approach to oxygen control in modified atmosphere packaging of bakery products, Food Microbiology, 3, 315–320, 1986 9. Vermeiren L, Heirlings L, Devlieghere F and Debevere J, Oxygen, ethylene and other scavengers in novel food packaging techniques, Edited by Raija Ahvenainen, Woodhead Publishing Limited, London Cambridge, Ed: 2, 22–45, 2005 10. Zagory D, Ethylene-removing packaging, in Rooney M L, Active Food Packaging, London, Blackie Academic and Professional, 38–54, 1995 A Karthiayani is Assistant Professor at College of Food and Dairy Technology, Alamathi, Chennai. Her interest lies in fresh agricultural and horticultural produce storage, non-thermal food processing techniques and non-destructive food analysis. Email: mankarthi@yahoo.com N Dhivya is currently pursuing her Master’s in Food Technology. She is interested in spreading awareness about emerging technologies and addressing innovative concepts in food processing and allied streams. Email: dhivyabtechfpt@gmail.com

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AUTOMATION TRENDS: Per formance testing

ING ENSQUUR ALIT Y and

by sustainability ro reducing er rs Testing instruments plays a significant role in ensuring strict quality norms laid down by global packaging standards. Anwesh Koley gauges the importance of package testing at every stage of the value chain, which helps in packaging excellence.

S

ustainability in packaging is a combination of high-quality materials and a rigorous testing regime that eliminates errors at all levels. Performance testing for packaging ensures that packaging materials meet the requirements and can withstand possible damage during transit and handling. The market for testing equipment has been growing over the years, and the current situation is quite positive. Gaurav Malhotra, Director, Presto Stantest Pvt Ltd, says, “Earlier, companies did not stress much on testing equipment, but gradually the packaging sector has become quality conscious, which is helping them to minimise transit damages. If the quality is checked in top-load and drop tests, then we can ensure that minimum possible damage is made to packages during transit.”

Packaging testing market in India The industry has developed numerous specialised equipment, which simulate what a product goes through during transportation. These include vibration tables and drop testers at specified height and angles. Further, there are top load

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testers that gauge the crumbling load or buckling load well in advance to check the sustainability of the packaging. People are now asking for special purpose machines that are designed according to their specific requirements. “There are equipment that record the atmospheric conditions throughout the transportation period of the material. A data logger is kept in the shipment along with packages. This gives an idea of the varied conditions that a package has to undergo if the distance is large. There are software that can help in logging this data at different time intervals,” adds Malhotra.

Innovations in testing industry Companies now rely more on automation as they do not want to risk human error. Extensive computerisation is required for this in order to reduce time and provide faster feedback. “Earlier, all data were recorded manually, which increased the possibility of error and, today, we can have all the information available. The computer interface developed by us does all calculations and can be mailed through

Modern Packaging & Design March-April 2013

the ethernet. Auto-triggers can be set, which help in conveying information to the party whose package is being tracked,” adds Malhotra. Earlier, companies had analogue burst testing equipment, which provided the bursting strength of a package and its bursting factor. This was based on the weight of the package, which is measured in grams per square metre. Currently, analogue instruments have been replaced with computerised ones. This gives the bursting factor directly through digital or computerised equipment. The techniques remain the same for all forms of packaging, be it plastics, metal or glass, with minor modifications as per specifications of the package and its capacity. Testing instruments are the only means of checking for quality at all three stages of manufacturing: Incoming Quality Control (QC): Related to quality issues of raw material. If tested at this stage, a substandard product will not come into production at all. In-process QC: Related to quality issues in process stage. If tested at


Per formance testing

this stage, the line can be halted and amends made to ensure no further losses occur. Final QC: Related to quality issues of the final product. If tested at this stage, it ensures that a poor quality product does not go to the end customer. Testing instruments can help in significantly avoiding and decreasing rejection, thereby saving money and reducing costs.

India vis-à-vis global players The package testing industry in India is at par with international standards as far as technology is concerned. The amount of growth achieved by Indian testing equipment manufacturers has been commendable. There are variations in the testing equipment available in the market. The quality of services provided and the company’s network span determine market dynamics. “Indian testing equipment players are receiving orders from big multinationals for setting up testing laboratories, which clearly

shows the eagerness towards testing equipment to achieve quality standards,” avers Malhotra. The Indian testing instruments market is growing due to the realisation that there is more to gain than lose by investing in testing instruments. This not only enhances and improves quality but also ensures the best value for money in terms of right procurement. It is now being considered an investment rather than an expense. “Our strength lies in our ability to change and that too at a fast pace. Automation will be the key to the future as global levels of automation are at present higher than those of India, but it would be just a matter of a few years before we catch up,” believes Malhotra. Earlier, most multinationals opted for imported testing machines as they were sceptical about similar products available from domestic manufacturers. However, with awareness spreading, they have seen similar results in quality testing from domestic manufacturers.

Our strength lies in our ability to change and that too at a fast pace. Automation will be the key to the future as global levels of automation are at present higher than those of India, but it would be just a matter of a few years before we catch up. Gaurav Malhotra Director, Presto Stantest Pvt Ltd

Email: anwesh.koley@network18publishing.com

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ENERGY MANAGEMENT: Flexible packaging materials

Achieving maximum

EFFICIENCY FLEXIBILITY and

Cutting-edge technology, streamlined processes and the usage of new energy-efficient materials are factors that contribute to the goodness associated with flexible packaging. Sweta M Nair delves deeper to grasp what makes converters successful in the flexible packaging business.

E

nergy-efficient processes keep the packaging fraternity in high spirits. However, packaging cannot be justified as being energy efficient due to its mere construction. This becomes slightly different when referring to flexible packaging because its design and manufacturing are continuously optimised. Advancements in design do not mean that the functionality of packaging is compromised in any way.

Basis of analysis Flexible packaging has the lowest material utilisation. This is because material usage is actually optimised and customised for the end-use requirement and is governed by barrier properties that are required to preserve a product over its intended shelf life. Although the core material for flexible packaging may differ drastically, many still prefer and consider plastics as one of the best materials for flexible packaging. Elaborating on this trail of belief, Pradeep Tyle, CEO – Global Films Business, UFLEX Ltd, says, “It is a proven scientific fact that plastics are by far the most energyefficient materials as compared to rigid packaging materials such as glass, metals and paperboard as well as other flexible materials. This is true not only for the production of basic materials but also for the conversion into packaging materials, containers and packages. The most commonly used and energy-efficient plastics are polyolefins (polyethylenes

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& polypropylenes) and polyesters, both of which form the backbone of flexible packaging. Apart from these, other major plastics used in packaging include polyvinyl chloride, polystyrene and some other specialty polymers.” In contrast to paper and metal, huge amounts of energy and resources are not required to manufacture plastics because plastic is a by-product of crude. In the case of flexible packaging, it is usually made of different types of multi-layered plastics and/or aluminium foil-based films to give optimum barrier properties. Flexible packaging films can be made from single-web substrates such as flexible plastics (polyethylene, polypropylene, polyester or polyamide), flexible foils and flexible papers, or they can be coated, laminated or coextruded with other materials to enhance their physical properties in various ways. “Flexible packaging gives extremely good cost to performance ratio. For example, a thin film of 50 micron is able to give a barrier which probably might not be met by a 300 micron rigid plastic film. In my view, polymers such as polypropylene, high-density polyethylene and lowdensity polyethylene are used in flexible packaging so as to achieve maximum energy efficiency,” reveals Naveen Talwar, Director Marketing, Skypack India Pvt Ltd.

Applications and advantages Owing to developments in barrier properties, flexible packaging is used in

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all types of products, including processed foods, milk, water, beverages, juices, oils, industrial chemicals, building materials, food grains, fertilisers, personal care and pharmaceuticals. Food accounts for a significant portion of the global flexible packaging market and consumption. The adoption and preference for this type of packaging are obvious from the plethora of cheaper refill packs and small affordable retail packs for all kinds of fast moving consumer goods available. “Today, flexible packaging options have been developed for almost any packaging application. They are not only more convenient and easier to dispose after use but also much cheaper. Focussing on the manufacturing perspective, a lot of energy savings is creditable to efficient machines. Modern equipment is more energy efficient than older versions. This holds true for both basic manufacture and secondary or downstream conversion of materials. The efficiency has been achieved by lower energy consumption, cheaper heating systems, larger and faster machines, higher rates of throughput and automation,” adds Tyle. Additionally, flexible packaging systems have the lowest space footprint in terms of material storage, end-user packaging machinery, factory floor usage and storage of packaged products. In terms of input, output, electricity consumption, gas emissions etc, there are wide applications of attaining Courtesy: Plastic Ingenuity Inc energy savings with flexible packaging.


Courtesy: Sealstrip Corporation

Flexible packaging materials

“New variety of equipment, such as a solvent-free lamination machine and a highly efficient narrow width printing machine, used in our plant contributes to energy savings,” reveals Talwar. Many studies have proved that flexible packaging systems are much higher on the sustainability index. A cradle-to-cradle analysis of flexible and non-flexible systems could throw up numbers and instances that would be easily understood and applied. Narrating a simple case, Talwar says, “It is very difficult to quantify, but let us assume a simple example of milk packaging. If milk was to be packed and distributed in blow moulded bottles, then we will be using 300 per cent more polymers and equivalent amount of energy to process it. Instead, we can save all that material and energy by opting for flexible packaging.”

Peripheral factors Logistically speaking, flexible packaging contributes to energy efficiency in many other ways as well. Due to its lower material weight, its inward and outward transportation costs are much lower because cube-space utilisation of containers gets significantly reduced. Furthermore, reduction at source (eg gauge substrates for the same applications leading to much better conversion efficiencies) makes the concept of energy

saving multi-dimensional in nature. With good sustainability credentials, flexible packaging systems are ideal for form-fill-seal operations, making them a cost-effective solution. Flexible packaging forms a value addition for brand owners and is suitable even for the smallest portions of products for retail sale, whereas other types might be prohibitively expensive. Deriving better throughput and improving packaging are on every converter’s mind. If we were to consider market-driven development, then there is a substantial and growing demand for flexible packaging. With the need to innovate new types of flexible packages, converters are exploring unconventional avenues. Although several modifications are being made to this type of packaging, the next level of energy efficiency is being achieved by developing or optimising a package structure with the help of computer modelling and simulation. Significant reduction in development time and detection of problems such as poor extrusion, flow instabilities or curl that may occur during film fabrication can be determined at an early stage. Additionally, potential solutions in material selection, structure and process can be scoped out prior to running on the production line, which ultimately leads to one thing – energy saving. Email: sweta.nair@network18publishing.com

Plastics are by far the most energy-efficient materials as compared to rigid packaging materials such as glass, metals and paperboard as well as other flexible materials. This is true not only for the production of basic materials but also for the conversion into packaging materials, containers and packages. Pradeep Tyle CEO – Global Films Business, UFLEX Ltd

Flexible packaging gives extremely good cost to performance ratio. For example, a thin film of 50 micron is able to give a barrier which probably might not be met by a 300 micron rigid plastic film. Naveen Talwar Director Marketing, Skypack India Pvt Ltd

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POLICIES & REGULATIONS: Protective metal packaging

STRONG, SAFE AND SECURE

Flip-Off CCS® seals from West Pharmaceutical Services, Inc

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mbodying the meaning of being versatile, metals used in packaging have proved their mettle with regard to barrier properties, physical protection, formability, durability, decorative potential, consumer potential and recyclability. Different types of metals used in pharmaceutical packaging materials include aluminium, tin plate, steel etc. Their applications in both primary and secondary packaging for medicinal products constitute a segment that is growing at a good pace. The suitability of a particular material for a container is normally established by conducting stability studies in which the material is placed in contact with the drug in question. To permit the suitability of metals for pharmaceutical packaging, many descriptions and tests can be found in the norms and standards of the International Organization for Standardization. These have been established in collaboration with manufacturers. To reduce the space for risks, a series of tests is conducted to make sure that the metal used in primary packaging does not react with the ingredients of drugs. Extractables and leachables are substances that can dissolve and be released from

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By exhibiting characteristics of being resolute, impermeable to gases and shatterproof, metals are becoming the preferred packaging material for medicinal products of mainly nonparenteral administration. Tubes, packs made from foil or blisters, cans etc are made from either aluminium or stainless steel for both primary and secondary packaging. Sweta M Nair examines the safety quotient when it comes to pharmaceutical packaging.

the constituent parts of the packaging materials that form the container system. To determine any possible interactions with the drugs and exclude them, pharmacists are obliged to perform extensive studies. This procedure is intended for the protection of patients. “Regulatory bodies across the globe have pushed for continuous improvement in the safety standards for packaging components. West Pharmaceutical Services (West) produces a packaging component made of aluminium for secondary packaging for injectable vials and cartridges. West’s tamper-evident FlipOff® seals help manufacturers of injectable drug products ensure patient safety and product security,” says Alagu Subramaniam AR, Country Manager – India, West Pharmaceutical Services, Inc.

Prevailing tests and introductions In order to assess the quality of packaging materials, various important tests, such as the migration test, as per the Food and Drug Administration Act, Bureau of Indian Standards and other statutory bodies are taken into consideration. Standards are developed after arriving on a consensus that has voluntary implications. On the

Modern Packaging & Design March-April 2013

other hand, technical regulations contain similar information and are established by governmental or other regulatory authorities. This makes the implementation of technical regulations mandatory. When talking about a recent development that will affect the metal packaging industry, Subramaniam AR reveals, “Recent changes to United States Pharmacopeia (USP) General Chapter 1: Injections, Labeling on Ferrules and Cap Overseals, which will go into effect on December 1, 2013, will impact the application of metals in pharmaceutical packaging. The revised standard states that only cautionary statements may appear on the top (circle) surface of the ferrule and/or cap overseal of a vial containing an injectable product. West has been supporting global customers in implementing this change with a range of products that will aid manufacturers when complying with such regulations.” Serious consequences can arise if bad primary packaging is used in pharmaceuticals; deficiencies in this quality assurance system may even lead to drug recalls. Breakage, problems relating to printing or inks, or errors on labels and package inserts are issues that


Protective metal packaging

arise due to shoddy packaging. Adopting good manufacturing practices and quality control techniques will prevent the occurrence of defective metal packaging. Legitimate validation and qualification should be prescribed for packaging processes and equipment within a pharmaceutical facility. Metal packaging components in pharmaceuticals usually come with additional parts, such as plastic buttons, linings and/or coatings, enabling pharmaceutical manufacturers to use these efficiently for the intended application. Based on the intended use of the seal, companies can provide enhancements along with different ways of fusing the plastic buttons to the aluminium skirt. Moreover, pharmaceutical manufacturers cannot afford to expose their drug products to risks associated with unsuitable packaging components. This is especially true in today’s manufacturing environment where emerging regulatory guidelines require filling operations to use clean components in a sterile working area. “West has developed Flip-Off CCS® (clean, certified, sterilised) seals, SpectraTM seals and lined

seals. These are some of the latest metal packaging components in our wide product portfolio,” says Subramaniam AR.

Global connotation The modestly increasing worldwide demand for metal in pharmaceutical packaging is reflective of augmentation of extensive and diverse drug-producing industries. Among other major developing economies, India and Brazil will also evolve into fast-growing pharmaceutical packaging markets that will include rubber and metal as drug-producing sectors are upgraded and diversified. Adding to this trail of thought, Subramaniam AR, says, “West continues to evaluate ways to support this trend by developing global strategies around supply chain efficiency, generic drug product packaging requirements and emerging market product portfolio development. Some of the additional trends around metal packaging require pharmaceutical manufacturers to meet the needs for secondary closures in aseptic filling operations.”

West has developed Flip-Off CCS® (clean, certified, sterilised) seals, SpectraTM seals and lined seals. These are some of the latest metal packaging components in our wide product portfolio. Alagu Subramaniam AR Country Manager – India, West Pharmaceutical Services, Inc.

Email: sweta.nair@network18publishing.com

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STRATEGY: Packaging sustainability

For a

Gree ner FUTURE…

P

ackaging is an absolute necessity in the modern world. The global market for packaging is currently valued at nearly $ 429 billion. Today, the demands on packaging are greater than ever. As the world’s population continues to grow, the packaging industry must adapt to new issues such as sustainable packaging that were not even considered in the past. According to a study by the Associated Chambers of Commerce and Industry of India, it was found that due to a rise in environmental concerns, a large number of domestic companies are opting for eco-friendly packaging. It further stated that the green packaging industry is growing at about 25 per cent per year, faster than the overall packaging sector, which is growing at about 20 per cent per year, thus focussing on the fact that sustainable packaging is the latest trend. In simple terms, sustainability in packaging can be defined as reducing the amount of materials used in packaging and using only those materials which are completely recyclable. Pramthesh

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Pandya, Head – Unit & Business Development, Parikh Packaging Pvt Ltd, says, “Factors such as high consumer awareness, increasing popularity of smart & sustainable packaging among leading companies and adoption of environment-friendly technology in sustainable packaging production have contributed to the increase in the demand for active, smart & sustainable packaging. Rising concerns over environmental hazards, eco-friendly packaging, carbon emissions, waste reduction targets specified by different countries and the trend towards ‘green packaging’ are factors likely to boost the market for sustainable & green packaging solutions.”

Illustration: Sharad Bharekar

With increasing focus on environmentfriendliness, plastic packaging companies are taking every possible step to ensure sustainability and recyclability of packaging materials. Avani Jain analyses various strategies adopted by companies in the segment to move towards a greener future.

that the packaging system should be designed to use materials and energy as efficiently as possible throughout the product life cycle. This should include material and energy efficiency in interactions with associated support systems such as storage, transport and handling. Cyclic means packaging materials used in the system should be cycled continuously through natural or industrial systems, minimising material degradation. Finally, the clean principle states that packaging components used in the system, including materials, finishes, inks, pigments and other additives, should not pose any risks to humans or ecosystems.

Sustainable strategies Sustainable packaging principles Sustainable packaging works on four principles – effective, efficient, cyclic and clean. Effective means that the packaging system should add real value to society by effectively containing and protecting products as they move through the supply chain and by supporting informed & responsible consumption. Efficient indicates

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One of the most visible trends in sustainable packaging involves the focus on environment-friendly materials. ‘Renewable, recyclable, compostable’ – these green terms show up on packages everywhere, from grocery aisles to shoe stores, shipping containers to the retail shelf. Pandya avers, “Some of the new concepts that have been introduced in the sustainable packaging segment


Packaging sustainability

include reduction in the usage of plastic at source (yield improvement), biodegradable laminates, paper-based packaging materials, eco-friendly flexi tube for cosmetics & pastes, slider zipper with diaphragm and non-plastic laminates for the mouth freshener industry.” Further, issues such as the energy and cost required for producing and transporting packaging as well as the pollution created during package manufacturing and usage worry every company in the segment. This has led companies to rethink their strategies, the result of which is lightweight packaging solutions; these solutions offer more than one benefit, including reduction in logistics cost. Lightweighting can be achieved by using low-density materials, by developing novel multi-layer thin film or foamed sandwich structures. Ketan Bhatt, Owner, Drashti Packaging, says, “Various lightweight packaging materials are available in the market today. Some major products that enable manufacturers to create sustainable packaging include lowthickness polyester films, low-thickness metallised polyester films, biaxially oriented polypropylene films and multilayer polyethylene films. Further, new specialty films offer an opportunity for reducing packaging weight and transportation cost, thus moving towards sustainable packaging goals.” Downgauging is also helpful in attaining packaging sustainability. Pandya notes, “Downgauging is nothing but reduction in material usage at source. Downgauging for existing packaging laminate structures requires usage of alternate material providing similar performance parameters such as mechanical and barrier properties to meet machine performance as well as shelf-life requirements. Our company has the target of reducing 10 per cent material every year for improvement in yield.” Recycling packaging materials can also be a good move towards sustainable packaging. Pandya notes, “Recycling should be adopted where it results in lower environmental impacts than alternative recovery options and where

other requirements, such as safety, are met. Recycling plays a key role in the environmental performance of many materials. For example, recycling polyethylene terephthalate saves about 50 per cent of energy.”

Challenges faced Undoubtedly, the sustainable packaging market is growing, but it is not free from challenges. These include defining goals and principles for sustainable packaging that can provide a framework/direction for future research & development, infrastructure & policy development, raising awareness within the supply chain about the needs and advantages of more sustainable packaging & potential business opportunities and, finally, developing guidelines that can be used to design & implement more sustainable packaging systems.

High consumer awareness, increasing popularity of smart & sustainable packaging among leading companies and adoption of environment-friendly technology in sustainable packaging production have contributed to the increase in the demand for active, smart & sustainable packaging.

Future trends Overall, packaging forms a crucial necessity for every sector and more so for fast-moving consumer goods, food products, personal care products etc. It helps the manufacturers to transport products to consumers, increase shelf life, minimise breakage, reduce handling costs, safeguard public health, provide product information and create consumer convenience. At the same time, in an era of rising energy and overall costs and scarce resources, companies should work towards packaging that not only adds value to the end products but also conserves the environment and reduces logistics costs, thus creating sustainability in packaging. The key towards obtaining sustainability in packaging consists of the three ‘Rs’ of reuse, reduce and recycle. Packaging companies are doing their best for ensuring sustainability and recyclability of packaging materials. Pandya concludes, “The green packaging market is likely to register consistent growth in the future, mainly influenced by rising environmental concerns, increasing health awareness, high disposable incomes, rapidly growing economies, dearth of natural resources and high-energy consumption.”

Pramthesh Pandya Head – Unit & Business Development, Parikh Packaging Pvt Ltd

Some major products that enable manufacturers to create sustainable packaging include low-thickness polyester films, low-thickness metallised polyester films, biaxially oriented polypropylene films and multi-layer polyethylene films. Ketan Bhatt Owner, Drashti Packaging

Email: avani.jain@network18publishing.com

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TIPS & TRICKS: Bar coding in packaging

Encoding product security

Product security is an important factor that authenticates the multiple production and packaging initiatives undertaken along the entire value chain. Bar coding is a potent tool that provides package security till the product reaches the consumer. Anwesh Koley highlights the importance of bar coding in the packaging industry.

C

ustomers today are well aware of a bar code on the packaging of products that are scanned after every purchase. For a retailer, it means that accurate information about price, item,

style etc is passed to the point-of-sale register and re-ordering systems. It also means higher productivity at the point of sale when the cashier does not have to pass the item over the scanner more than once. Even manufacturers can ensure

repeat orders and customer confidence through effective bar coding initiatives. (With inputs from Shankha Bhattacharya, Managing Director, Markem-Imaje India Pvt Ltd) Email: anwesh.koley@network18publishing.com

Following are some factors highlighting the importance of bar coding:

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Technology used for date and batch coding may not be suitable when a bar code is added to the message. Choices must be re-evaluated based on Total Cost of Ownership (TCO). Often replacing existing technology is still cheaper in terms of TCO, even after adding the capital expenditure, as printing costs of bar codes in some technologies are high.

Larger bar code symbols have better scanning performance than a smaller one printed with same technology. If the choice is between compressing the human eye readable message and a bar code, such a message should be compressed according to the permissible limits of the Packaged Commodity Act to make sufficient space for the bar code.

If there is a choice for substrates, a flat surface is better than a curved surface and a white or light-coloured background is considered best for readability. If the surface is too porous, then opt for a bar code on a label rather than printing directly on the substrate. Printing such bar codes on highspeed packaging lines can be quite a challenge in terms of assured readability and printing cost.

Choose a technology with least print growth/ de-growth, best contrast and maximum tolerance for line vibration or variation in printing distance. Contact printing is preferred for thermal transfer printers, with the exception of laser printing. Bar codes on packages are mandated by statutory requirements and warranted by track & trace needs.

With the same printer, changing the consumables type (eg non-migrating ink, high-resin ribbons, print parameters, low-vibration conveying/packaging system) has enormous impact on bar code printing quality. Bar code printing with dynamic messages (lot number, date and real time prints) is difficult as the dynamic part rules out printing bar codes as part of packaging artwork.

Choose your technology partners well – a team you can trust. It pays to consult a partner who has proven ability to offer multiple printer technologies so that the technology choice is guided by your application needs and not by your sellers’ available technology. It is important to choose the right technology for best scanning performance with optimum printing cost.

Modern Packaging & Design March-April 2013


PROJECT S

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers such as consultants, raw material suppliers, plant & equipment manufacturers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the packaging, printing and converting industries.

Crates, pallets, bines, containers, racks trolleys, caps, lids and other moulded articles

Project location

Schoeller Arca Time Materials Handling Solutions Ltd

` 1,000 crore Implementation stage Planning

Project type

to set up a new paper project at West Godavari in Andhra Pradesh. The project involves manufacturing of Kraft boards.

Gujarat

Project cost

Project location Godavari, Andhra Pradesh

Project cost

New facility

Project news Schoeller Arca Time Materials Handling Solutions Ltd is planning to set up a new industrial products project at Thane in Maharashtra. The project involves manufacture of crates, pallets, bines, containers, racks trolleys, caps, lids and other moulded articles.

NA

Contact details: Khanna Paper Mills Ltd Fatehgarh Road Amritsar – 143001 Punjab Tel: 0183-5067100-109 Fax: 0183-5067110/111 Email: info@khannapaper.com

Implementation stage Planning Contact details: Sanjay Kraft Paper Pvt Ltd Lakshmi Nagar, Dubacherla Dwarakatirumala, West Godavari Andhra Pradesh – 534112

Project location Project cost

Jumbo bags/Biaxially-Oriented Polypropylene (BOPP) bags

NA

Crescent Innovative Packaging

Implementation stage

Project type

Indian Railway Catering and Tourism Corporation Ltd (IRCTC)

Planning

New facility

Project type

Project news

New facility

Crescent Innovative Packaging is planning a jumbo bags/BOPP bags manufacturing project in Gujarat

Project news

Thane, Maharashtra

Contact details: Schoeller Arca Time Materials Handling Solutions Ltd 102,Todi Complex 35 Saki Vihar Road Andheri (E), Mumbai – 400072

Packaged drinking water

Implementation stage

The Indian Railway Catering and Tourism Corporation Ltd (IRCTC) is planning to set up a packaged drinking water plant at Parassala. The plant, to come up in the PPP model, will produce packaged drinking water under the brand name Rail Neera.

Planning

Project location

Project location Gujarat

Project cost NA

Duplex board, newsprint, writing and printing paper

Parassala, Kerala

Khanna Paper Mills Ltd

Project type New facility

Project news Khanna Paper Mills plans to set up a unit in Gujarat with an installed capacity of 1,000 tonne per day at a project cost of ` 1,000 crore, likely to be funded through an IPO and internal accruals. With an installed capacity of 1,200 tonne per day, Khanna Paper Mills Ltd, which manufactures duplex board, newsprint, writing and printing paper, is the largest single location plant in India using recyclable paper waste in the country.

Project cost

Contact details: Crescent Innovative Packaging 189, Bahutha, Savli Manjusar Road Vadodara, Gujarat Tel: 02667-222161/162 Fax: 02667-222163 E-mail: info@crescentindia.com

` 10 crore

Implementation stage Planning

Kraft boards Sanjay Kraft Paper Pvt Ltd

Project type New facility

Project news Sanjay Kraft Paper Pvt Ltd is planning

Contact details: Indian Railway Catering and Tourism Corporation Ltd (IRCTC) 9th Floor, Bank of Baroda Building 16 Parliament Street New Delhi – 11000 Tel: 011-23311263/64, 23314752, 23314784 Fax: 011-23311259

Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email: parmeet.d@tendersinfo.com

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TENDERS

Latest Popular Tenders brought to you by www.tendersinfo.com Fully automatic double twist wrapping machine Org : Zalatimo Sweets Co TRN : 14662505 Desc : Supply, delivery, installation, commissioning, testing and training for fully automatic double twist wrapping machine BOD : 21 Mar 2013 Loc : Amman, Jordan BT : Global (ICB)

Waste collection bags Org

: Consorzio Obbligatorio Smaltimento Rifiuti (COSMARI) TRN : 14809719 Desc : Supply of waste collection bags labelled with RFID technology BOD : 21 Mar 2013 Loc : Italy BT : Global (ICB)

Automatic offline strapping/bundling machine Org : Eastern Railway TRN : 14827805 Desc : Supply, installation, commissioning and performance testing for automatic offline strapping/bundling machine BOD : 22 Mar 2013 Loc : Kolkata, West Bengal BT : Domestic (NCB)

Biodegradable bags Org TRN Desc BOD Loc BT

: : : : : :

Enageo Entreprise Nationale de Géophysique 14779669 Supply of biodegradable bags 22 Mar 2013 Algeria Global (ICB)

Blood bags Org

: Natsionalen Tsentar po Transfuzionna Hematologiya (NTsTH)

TRN Desc BOD Loc BT

: : : : :

14809789 Provision of blood bags 22 Mar 2013 Sofia, Bulgaria Global (ICB)

Garbage bags Org : Sapporo Municipal Government TRN : 14800591 Desc : Supply of household garbage bags (40 L) BOD : 22 Mar 2013 Loc : Japan BT : Global (ICB)

Plastic sacks Org TRN Desc BOD Loc BT

: : : : : :

London Borough of Camden 14686395 Supply of plastic sacks 22 Mar 2013 London Global (ICB)

Paper bags Org : Hjørring Kommune TRN : 14868519 Desc : Supply of paper bags for garbage collection BOD : 25 Mar 2013 Loc : Denmark BT : Global (ICB)

Paper bags and wrapping paper machinery Org : Delnan Spol SRO TRN : 14669262 Desc : Delivery, installation and commissioning of new machinery for the production of paper bags and wrapping paper BOD : 29 Mar 2013 Loc : Bojanovice, Czech Republic BT : Global (ICB)

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type. Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email: parmeet.d@tendersinfo.com

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EVENT LIST

National

Hyderabad Andhra Pradesh May 31-Jun 3, 2013

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment

For details contact: Network18 Media & Investments Ltd Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028 Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@network18publishing.com • Web: www.engg-expo.com

N Packtech N Packtech is extensively promoted all over the world and welcomes a large number of attendees from the packaging, printing and labelling sector. Qualified proficient buyers will come across an attractive range of labels and packaging materials. Various magnificent packaging materials, labels and equipment will also be displayed; April 19–21, 2013; at Chennai Trade Centre, Chennai, Tamil Nadu For details contact: Buysell Interactions Pvt Ltd No. 5, Shanmugam Street, Royapettah Chennai, Tamil Nadu Tel: 044-42177899/28353739 Fax: 044-28350839

Chennai 600 032, Tamil Nadu Tel: 044-22501986/1987 Mob: 09952966752 Email: compackexpo@smartexpos.in Website: www.compackexpo.com

aluminium & plastic tubes, corrugated & cardboard boxes, dosing machines for liquids & powders, filling machines, blister packing machines, strip packing machines, labels & labelling equipment, form-fill-seal machines etc; September 12–14, 2013; at Bombay Exhibition Center (BEC), Mumbai

PackPlus South PackPlus South is known as one of the most important shows to offer a wide range of packaging, processing, converting and supplying equipment and products that are widely appreciated and recommended by professionals related to packaging. With an array of innovative and effective range of packaging materials and equipment, this show strives to bring in a new turning point to the packaging department; July 5–8, 2013; at Hyderabad International Trade Exposition Centre (HITEX), Hyderabad

Compack Chennai Compack 2013 displays one of the most impressive and efficient collection of packaging equipment and materials which are of advanced technology. This event will demonstrate the most important packaging and processing solutions. Visitors coming to Compack 2013 will comprise high profile executives from the packaging and transportation sectors; June 7–9, 2013; at Chennai Trade & Convention Centre, Chennai, Tamil Nadu For details contact: Narendar Bafna Smart Expos New No. 116, Manickam Lane Mount Road, Guindy

For details contact: Maruti Srimanth Print-Packaging.Com Pvt Ltd F 101, Tower No. 7, First Floor International Infotech Park Vashi Railway Station, Vashi Navi Mumbai Tel: 022-27812093/27812619 Fax: 022-11-41722130

Pharmapack Expo Pharmapack Expo is a cost-effective marketing opportunity and an opportunity to meet senior buyers and decision makers from all facets of the user industry. The exhibits will include packaging materials & products, glass & plastic jars and bottles,

For details contact: Intel Trade Fairs & Expositions Pvt Ltd 113, New Sonal Link Industrial Estate Building No. 2, Link Road Malad (W), Mumbai – 400 064 Tel: 022-26003977 Email: info@intelexpo.com Website: www.pharmapackexpo.in

Intelpack Intelpack is known for its highly defined and advanced form of packaging materials and equipment that it displays to global visitors who represent the packaging and printing sector. Machineries showcased here are from the finest engineering companies, and complete security and assurance are maintained during transaction; September 12–14, 2013; Bombay Exhibition Center (BEC), Mumbai For details contact: Intel Trade Fairs & Expositions Pvt Ltd 113, New Sonal Link Industrial Estate Building No. 2, Link Road Malad (W), Mumbai – 400 064 Tel: 022-28803977 Fax: 022-28819008

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EVENT LIST

International Sino Pack Sino Pack is the premier exhibition of packaging and processing machinery, materials and associated technology in China. The exhibition area is expected to be about 40,000 sq m and about 500 exhibitors will be exhibiting. In recent years, it has become the largest professional and international packaging trade fair in China; March 4-6, 2013; at Area A, China Import & Export Fair Complex, Guangzhou, PR China

systems, transportation, shipping etc; March 7–10, 2013; at Bologna Fair Centre, Bologna, Italy

Pro2Pac For details contact: Bologna Fiere Via della Fiera Bologna, Emilia-Romagna, Italy Tel: 39-51-282111, Fax: 39-51-6374004 Email: exhibitors.secretariat@cosmoprof.it Website: www.cosmoprof.com

Propak South Africa For details contact: Adsale Exhibition Services Ltd 6th Floor, 321 Java Road North Point Hong Kong, China (Hong Kong S.A.R.) Tel: +852-2-8118897, Fax: +852-2-5165024 Email: www.chinasinopack.com/GPAC13/ Main/lang-eng/Information.aspx

South Pack South Pack is one of the premier exhibitions of packaging and processing machinery, materials and associated technology in the US. Profile for exhibit includes key packaging markets of food, beverages, electronics, IT, medical, pharmaceutical, nutraceutical, cosmetics & personal care and a wide range of consumer and industrial products; March 6–7, 2013; at Orange County Convention Center (OCCC), Orlando, USA For details contact: UBM Canon 2901 28th Street, Suite 100 Santa Monica, CA 90405, USA Tel: 310-445-4200 Email: tssalesadmin@ubm.com Website: www.canontradeshows.com/expo/spack13

Cosmopack Cosmopack is an opportunity to present products and solutions live and in person to a dedicated buying audience. Profile for exhibit includes packaging materials & devices, packaging machines & equipment, packaging systems, ready-made packaging, measuring tools & devices, material handling, handling machines & equipment, material handling systems, warehousing devices, machines & equipment, storing

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Email: info@sinarexhibitions.com Website: www.sinarexhibitions.com

Propak South Africa is one of the premier exhibitions of packaging and processing machinery, materials and associated technology in the South African region. One can meet and interact with present and potential customers. Visitors of quality involved with packaging, processing, plastics and printing will be targeted and are invited to attend; March 12–15, 2013; at Expo Centre Johannesburg, Johannesburg, South Africa For details contact: Dawn Niemack International Sales Consultant Specialised Exhibitions (Pty) Ltd PO Box, Southdale, South Africa Tel: 27-11-8351565 Fax: 27-11-4961161 Email: dniemack@specialised.com Website: www.propakafrica.co.za

Sinar Packaging Exhibitions Sinar Packaging Exhibitions is going to be held in Celebes Convention Center, Makassar. It will provide exhibitors and visitors a chance to look at the varied range of products and services to satisfy their requirements and demands. Eager buyers will get an opportunity to avail products and services from this exhibition depending on their choice; March 14–17, 2013; at Celebes Convention Center Makassar, Indonesia For details contact: Mutiara Taman Palem Blok A6, No 32, Cengkareng Jakarta Barat, Indonesia Tel: 62-21-54352165, 54377584, 44474226

Modern Packaging & Design March-April 2013

Pro2Pac London is the new London event for food & drink manufacturers and suppliers to discover the latest innovations and developments from companies supplying food & drink processing and packaging solutions. The complete food technology show is for bakers, restaurateurs, snacks & sweet manufacturers and persons belonging to the food industry. Pro2Pac 2013 is an ideal event to achieve targeted exposure to all sectors of the food & drink processing and packaging community; March 17–20, 2013; at ExCeL Exhibition Centre, London, United Kingdom For details contact: Deborah Conneely Reed Exhibitions, 383 Main Avenue Norwalk, CT 06851, USA Tel: +44-20-89107189, Fax: +44-20-89107877 Website: www.pro2pac.co.uk

International Converting Exhibition (ICE) Europe ICE Europe is one of the leading events for entities involved in the conversion of flexible web materials, such as paper, film, foil and nonwovens. It serves as an international meeting point for converting specialists and decision makers. It attracts predominantly managing directors, plant managers, design & production engineers, technical managers, purchasers and sales & marketing directors from key industry sectors; March 19–21, 2013; at New Munich Trade Fair Centre, Munich, Germany For details contact: Mack Brooks Exhibitions Ltd Romeland House, Romeland Hill St Albans, Hertfordshire, UK Tel: +(44)-(1727)-814400 Fax: +(44)-(1727)-1814401 Email: info@ice-x.com Website: www.ice-x.com

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Business Insights •Technologies•Opportunities


BOOK REVIEW

Reflections – A Collection of 50 Best Packaging Designs Author : Manjushree Technopack/Vimal Kedia Price : ` 1,495 Reflections has been presented by Manjushree Technopack Ltd as a celebration of the ingenuity of Indian packaging. The book covers the packaging of a variety of fast moving consumer goods available to the Indian consumer. It commences with the Evolution of Packaging, followed by Glass for Packaging, Paper for Packaging, Metal for Packaging and Plastics for Packaging. Later sections discuss 50 select packaging designs. Among the many examples of packaging, distinct hand-picked products have stood out as forerunners. The rationale behind each creation provides insight into how the product package has influenced acceptability. Manjushree Technopack has paid tribute to the excellence in packaging in the Indian subcontinent and desires to establish this excellence as a standard. This collection is produced and presented beautifully. Besides being a collector’s item, it is an excellent reference book for educational institutions.

Available at: Heritage Publishers, 19A, Ansari Road (Near fire station), Darya Ganj, New Delhi – 110002 Tel: 022-23266258/23288283/23263333/23266633/51563536 • Fax:91-11-23263050 • Email: heritage@nda.vsnl.net.in

Packaging Technology – Fundamentals, Materials and Processes Editors : Anne Emblem and Henry Emblem Price : ` 15,708 Packaging Technology is a collection of the subjects that deal with packaging technology. The book consists of three parts – Part 1 is on the fundamentals of packaging, Part 2 discusses packaging materials and components and Part 3 focusses on processes. Anne Emblem and Henry Emblem have done a fine job in the editing of the book. This collection covers almost all the facets of packaging technology; however, areas such as adhesion theory and packaging machinery could have been explained a little better. Overall, this book is worth having in any library.

Reviewer: Prof C S Purushothaman, Chair Professor Director, SIES School of Packaging, Mumbai

Available at: SCI-TECH Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 053 Tel: 022-2673 5260/6697 0507 • Telefax: 022-2673 5424/5260 • Email: scitechbooks@gmail.com

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PRODUCT S

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818

Sleeve applicator

Flexible packaging material

Good decoration is an important factor for distinguishing any product from competitors. Sleeve labelling provides a 360째 high quality decoration to containers or bottles. This machine is another endeavour for the packaging industry to provide attractive, safe packs. Despite being compact & operator-friendly, this machine gives output upto 240 upm. Due to the benefit of servo-driven precision, sleeves are cut to length with accuracy and synchronously applied on the product running on the conveyor.

A wide range of flexible packaging materials and applications to a variety of industries and markets is offered, which increase the shelf life and barrier properties. This includes food packaging (dry foods, frozen foods, liquids & viscous, snack foods, nutritional & health foods, pet foods and other agricultural products) and specialty consumer & FMCG (tea & coffee, confectionary & candy, pharmaceuticals, engineering products & garments).

Aurum Packaging Systems Pvt Ltd Thane - Maharashtra Tel: 022-25415807 Fax: 022-25425782 Email: sales@aurumpackaging.com Website: www.aurumpackaging.com

Shako Flexipack Pvt Ltd Mumbai - Maharashtra Tel: 022-40638002 Email: sales@shakoflex.com Website: www.shakoflex.net

Plastic packaging tube Pouch making machine A combination of centre seal and three-side seal pouch making machine to make centre seal, centre seal with side gusset, two/ three-side seal pouches, agarbatti pouches with perforation, off centre, centre seal and pouches with side flap insertion is offered. This multi-function pouch making machine is used for making stand up and zipper pouches. The machine converts laminated film to empty pouches and is suitable for companies having their own lamination and printing facilities. Primo Pack Machines Pvt Ltd Ahmedabad - Gujarat Tel: 079-22841684 Email: info@primopack.com Website: www.primopack.com

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Modern Packaging & Design March-April 2013

This fully recyclable plastic packaging tube is made from a combination of virgin and recycled plastic materials. It contains up to 40 per cent PCR HDPE plastic material. The plastic packaging tube is typically used by FMCG companies for packaging various types of hair care, skin care, pharmaceutical and food products, besides cosmetics. This is made from recycled plastic material and is fully recyclable for the same recycling stream. The tube is highly customisable, and the amount of PCR can be varied depending on customer requirements and the nature of the product that is contained within the package. Essel Propack Mumbai - Maharashtra Tel: 022-24819000, Mob: 09769410851 Email: preetosh.shrimali@ep.esselgroup.com Website: www.esselpropack.com


PRODUCT S

Lustre laminate The high-lustre laminate is available in a variety of colours. This metallic finish makes the foil blocking process easier and also offers advantages of striking product differentiation. The laminate also facilitates complex printing and novel colour effects. The lustre cannot be imitated, which enables protection against counterfeiting. Essel Propack Mumbai - Maharashtra Tel: 022-24819000, Mob: 09769410851 Email: preetosh.shrimali@ep.esselgroup.com Website: www.esselpropack.com

Packaging machine This automated packaging machine is used for processed cheese, butter and soft soup cubes. This machine is versatile for a wide range of applications, for products in any required shapes having delicate consistency and requiring high-speed dosing, wrapping and cartoning, eg processed cheese, fresh & cream cheese, dosed hot or cold. The machine has greater sealing coverage with patented tear tape offering far superior protection of the product. Tricon Pune - Maharashtra Tel: 020-25652205, Mob: 09890192832 Email: triconfood@gmail.com

`` 1200/-

``450/` 1800/-

`` 600/-

Modern Packaging & Design March-April 2013

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PRODUCT S

Sleever machine The newly developed next generation two head DSVC-450PII sleever machine has features of flexible operation and completed function. Moreover, simplicity and convenience provides customers with exactly suitable applications, not needing to pay extra money for unneeded functions. This unique design for two head highspeed sleever provides environmental energy saving and carbon reduction and can be used for long. The machine can produce different labels for body and cap sleeve applications in the same production line to help customer to decrease conveyor cost, and save costs of one tunnel’s steam consumption, which means decreasing line operation cost and equipment space allocation, as well as increasing production efficiency. Dase-Sing Packaging Technology Co Ltd Taiwan Tel: +886-3-5686478, Fax: +886-3-5686375 Email: dasesing@dasesing.com Website: www.dasesing.com

Converter Launched by Baumüller, b maXX 5000 is a new generation of converters. High-performance power modules with air and cold plate cooling, a flexible expansion capacity and connection to a universal communication concept are some of the impressive features of stacking technology resulting from the consistent further development of the successful b maXX series. These new converters and controllers with an output power ranging from 1 to 35 kW can be used to implement both standard and complex automation solutions. Machine and system requirements for

` 1200/-

future compatibility, flexible expansion capacity and simple adaptation to modified production processes have already been taken into consideration during the b maXX 5000 development process. Baumüller India Pvt Ltd Pune - Maharashtra Tel: +91-20-40160303, +91-9850834273 Email: ashutosh.kulkarni@baumuller.in Website: www.baumuller.in

Temperature controller Procon Technologies offers PXR series temperature controller from Fuji Electric. This 1/16 DIN temperature controller comes with a LED display that is 1.6 times larger than other previous models with dust-proof front display and operational section that is waterproof and conforms to NEMA-4X (IP66). It is available in sizes of 24 × 48 mm, 48 × 48 mm, 48 × 96 mm and 96 × 96 mm. Fuzzy control is a standard feature suppressing overshoot without lengthy start-up time and improving the response to external disturbances by quickly reverting to set points. It is provided with 16-segment ramp/soak & menu driven auto/manual mode of operation. By using the digital input option, the operator can change between two set points using a remote, start/stop the control action, start/reset the ramp/soak, start/stop the auto tuning, cancel the alarm latch or start the incorporated timer. Procon Technologies Pvt Ltd Ahmedabad - Gujarat Tel: 079-2749 2566, Fax: 079-2743 2871 Email: dhaval@procon.co.in

` 450/-

Subscription Department, Network18 Media & Investments Ltd, Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

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Modern Packaging & Design March-April 2013


PRODUCT S

Water-soluble film These water-soluble films are used for handling and dispensing hazardous chemicals and formulations. By using these films, the infection caused by toxic or stimulating materials can be reduced. The films prevent contamination, are fully biodegradable, environment-friendly and widely used in packaging. The films are water-soluble, transparent and lustrous. These films have good gas barrier property, anti-static property, printability, strength and weathering resistance. The water-soluble films are used in packaging of liquid & powder detergents, all-purpose cleaners, disinfectants, agrochemicals, fertilisers, water-treatment chemicals, pigments/dyes, concrete additives etc. Arrow Coated Products Ltd Mumbai - Maharashtra Tel: 022-26352500 Email: spatel@arrowcoated.com

Statement about ownership and other particulars about newspaper/ periodical, namely Modern Packaging & Design, as required to be published in the first issue of every year after the last day of February. Form IV (See Rule 8) (Press and Reg. of Books Act, 1867) 1 Place of Publication: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 2. Periodicity of Publication: Bimonthly 3. Printer’s Name: Mr Mohan Gajria Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 4. Publisher’s Name: Mr Lakshmi Narasimhan Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 5. Editor’s Name: Mr Manas Bastia Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 6. Names and addresses of individuals who own the newspaper & partners or shareholders holding more than 1% of the total capital: Network18 Media & Investments Limited** is the owner of the publication, namely Modern Packaging & Design, having its registered office at 503, 504 & 507, 5th Floor, Mercantile House, 15, K G Marg, New Delhi - 110 001. Details of the shareholders of Network18 Media & Investments Limited who hold more than 1% of the paid up equity capital of the Company as on 20-02-2013 are given below:

Label inserting machine The model DSV-600P sleeve machine runs at a high speed of 600 BPM while using 180-mm height label and is set up online with the production line. This machine is chosen by beverage manufacturers for huge production capacity. The machine also uses colourful human/machine interface controller, which ensures user-friendly operation. Double-label holders are also adopted, which ensures easy operation in changing labels. Users can choose optional parts, eg label unwind, label accumulator etc. Specially designed knife plate is change-free within the rated specifications. If needed, the knife plate can be changed in just three minutes. Shanghai Dase-Sing Packaging Technology Co Ltd Shanghai - China Tel: +86-21-33658333 Email: label@dasesing.com Website: www.dasesing.com

The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of

a. RRB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 b. RB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 c. RB Media Holdings Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 d. Watermark Infratech Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 e. Colorful Media Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 f. Adventure Marketing Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 g. Shinano Retail Private Limited, 4th Floor, Court House, Lokmanya Tilak Marg, Dhobitalao, Mumbai - 400 002 h. Nexg Ventures India Private Limited, C-157, Industrial Area, Phase - VII, Mohali, Punjab - 160 055 i. Arizona Global Services Private Limited, 1204, 12th Floor, Hemkunt Chambers, 89, Nehru Place, New Delhi - 110 019 j. Acacia Banyan Partners, Citibank N A, Custody Services, 3rd Floor, Trent House, G Block, Plot No. 60, BKC, Bandra (East), Mumbai - 400 051 k. Independent Media Trust (held in the name of its trustee), Empire Complex 1st Floor, 414, Senapati, Bapat Marg, Lower Parel, Mumbai - 400 013 l. Network18 Media Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001

m. Network18 Group Senior Professional Welfare Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001 I, Lakshmi Narasimhan, hereby declare that all particulars given above are true to the best of my knowledge and belief. Dated: 20th February 2013 LAKSHMI NARASIMHAN Signature of the publisher ** ownership of this magazine stands transferred from Infomedia Press Limited (formerly known as Infomedia18 Limited) (hereinafter “Infomedia”) to Network18 Media & Investments Limited (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Business Insights •Technologies•Opportunities

Modern Packaging & Design March-April 2013

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LIST OF F PRODUCT PR S

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818 Product

Pg No

Adhesives & sealant .............................................51 Aluminium linear guide ............................................ 43 Auto sealer series....................................................... 65 Bar code verification ............................................15 Bearing .................................................................. 4, 43 Cable carrier ......................................................... 4 Cable connector .......................................................... 4 Capping system ......................................................... 13 Chain........................................................................... 4 Cold seal monitoring ................................................ 15 Color measurement ................................................... 15 Compact pneumatic cylinder .................................... 19 Connector.................................................................... 4 Converter................................................................... 66 Conveyorised system ................................................. 13 Counter & power supply ....................................... FIC Digital temperature controller ..............................55 Drive.......................................................................... 55 Dual channel with modbus ....................................... 55 Dynamic controller ................................................... 55 Electric actuator & gripper ..................................19 Encoder .................................................................. FIC Exhibiiton - plastivision 2013 ..................................... 8 Flexible packaging material .................................64 Guided compact pneumatic cylinder.....................19

Product

Pg No

Hand type impulse sealer .....................................65 Hdpe caps and container ............................................ 3 Hopper elevator......................................................... 13 Industrial adhesive ...............................................51 Industrial control & sensing device ....................... FIC Industrial resin .......................................................... 51 Infomedia yellow pages ............................................. 34 Label inserting machine .......................................67 Labeling....................................................................BC Level controller ...................................................... FIC Long bar sealer.......................................................... 65 Lonizer ...................................................................... 19 Lustre laminate ......................................................... 65 Manufacturing and supplying of pet container ....... 3 Measuring & monitoring relay ............................. FIC Nitrogen extrusion sealer .....................................65 Non nozzle type vacuum sealer................................. 65 Nozzle type vacuum sealer ........................................ 65 Orientator ...........................................................13 Packaging machine ..............................................65 Photo electric sensor .............................................. FIC Plastic masterbatches ............................................. BIC Plastic packaging tube ............................................... 64 PLC........................................................................... 55 Positioning system..................................................... 43

Product

Pg No

Pouch making machine ............................................. 64 Pp cap.......................................................................... 3 Pp container ................................................................ 3 Press control .............................................................. 15 Products exporting ...................................................... 3 Profile controller........................................................ 55 Proximity sensor ..................................................... FIC Quality data management ....................................15 Refrigrated compressed air dryer ..........................19 Rotary table ............................................................... 43 Safety light curtain............................................FIC Shrink film ...............................................................BC Shrink warp sealer series ........................................... 65 Skin wrapping ..........................................................BC Sleeve applicator ...................................................... 64 Sleever machine......................................................... 66 Sleeving system ......................................................... 13 Switching relay ....................................................... FIC Temperature controller .......................... 55, 66, FIC Timer ..................................................................... FIC Trade show .................................................................. 6 Universal controller..............................................55 Vision sensor ....................................................FIC Water soluble film ...............................................67

LIST OF ADVERTISERS Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

All India Plastics Mfrs Association.............................. 8

Infomedia Yellow Pages ................................ 34

Advertiser’s Name & Contact Details

T: +1800-200-1010

T: +91-11-47262000

E: pvi13@plastivision.org

E: mcc@network18publishing.com

E: delhi@prayagmb.com

W: www.plastivision.org

W: www.yellowpages.co.in

W: www.prayagmb.com

Mifa Systems................................................ 55

Reifenhauser India Marketing Ltd ................ 15

T: +91-22-25415807

T: +91-79-26870825

T: +91-22-26862711

E: sales@aurumpackaging.com

E: info@mifasystems.com

E: info@reifenhauserindia.com

W: www.aurumpackaging.com

W: www.mifasystems.com

W: www.comexigroup.com

Chemical & Process World............................. 6

Neelkamal Agency Pvt Ltd ........................... 43

Reynders Label Printing India Pvt Ltd.......... 19

T: +91-22-30034650

T: +91-80-26624006

T: +91-149-3305400

E: cpw@network18publishing.com

E: neelkamal_agen@dataone.in

E: india@reynders.com

W: www.megagroup.co.in

W: www.reynders.com

Himalayan Packaging Industries P Ltd ........... 3

Omron Automation Pvt. Ltd. .....................FIC

Shanghai Dase-Sing Packaging Technology Co., Ltd... .BC

T: +91-120-4269355

T: +91-22-42288400

T: +86-21-3365-8333

E: info@himalayangroup.co.in

E: in_enquiry@ap.omron.com

E: leo@dasesing.com

W: www.himalayangroup.co.in

W: www.omron-ap.com

W: www.dasesing.com

Igus India Pvt Ltd .......................................... 4

Pidilite Industries Ltd .................................. 51

Wu Hsing Electronics Co. Ltd. ..................... 65

T: +91-80-39127800

T: +91-22-28357000

T: +886-4-2271-1498

E: info@igus.in

E: sanjoy.banerjee@pidilite.com

E: wuhsing@ms17.hinet.net

W: www.igus.in

W: www.pidilite.com

W: www.wuhsing.com

Our consistent advertisers

Modern Packaging & Design March-April 2013

Pg No

Prayag Polytech Pvt Ltd ........................... .BIC

T: +91-22-28217324

Aurum Packaging Systems Pvt Ltd.............................13

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Pg No

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover




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