Modern Packaging & Design - September-October 2012 by Infomedia18

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Modern Packaging & Design

September-October 2012

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EDITORIAL

Going good with aseptic packaging et me begin by thanking all our readers who have shared their valued feedback on the previous edition that marked our 7th Anniversary. Such a highly engaging participation, we firmly believe, will further aid our endeavour to better serve the packaging sector and we look forward to more such prompt interactions.

That said, the 2012 Global Aseptic Packaging report is out, and there are several interesting insights to share with this august audience. Brought out by leading food and drinks consulting firm Zenith International and packaging experts Warrick Research, this latest study has pegged the global market for aseptically packed products to 123 billion litre in 269 billion packs during 2011. From the volume perspective, while the world has grown by a little over 5 per cent a year since 2008, the South/South East Asia region has achieved the fastest growth (no prizes for guessing it right!) at more than 20 per cent a year. Further analysis reveals that white drinking milk has a share of 39 per cent of aseptically packed products, with beverages accounting for 37 per cent and other dairy or food products having the remaining share. As aseptic filling gradually expands its footprint in food markets, the established niche applications such as sauces, tomato products and baby food are emerging as important growth avenues. A significant finding of this report refers to a clear shift from the traditional bastion of Europe to Asia in the last four years. Whatâ&#x20AC;&#x2122;s more, it is bullish on the continuation of this trend in the near future. Although a global growth of 5 per cent per annum may appear insignificant when compared with the corresponding growth in South/South East Asia, given the global economic scenario over the last 3-4 years, it is a silver lining in the cloud. Going forward, this report states that China and South/ South East Asia are set to dethrone West Europe, by becoming the largest regional markets for aseptic packaging. Further, valueadded dairy products will be a fast demand driver for aseptic filling systems. By 2016, the global market for aseptic packaging will reach 153 billion litre using 333 billion packs, as estimated by Zenith and Warrick.

Editorial Advisory Board P V Narayanan Member of Board APEDA (Ministry of Commerce)

M K Banerjee

While the aseptic packaging technology gains increasingly higher ground to cater to the needs of emerging markets and applications, it remains to be seen how well this can be tapped by the burgeoning Indian market.

Director-Creativity & Innovations (Global) Essel Propack Ltd

R Krishnamurthy Director-Marketing & Operations Orient Press Ltd

S Das

Manas R Bastia manas@network18publishing.com

Managing Director Nordson India Pvt Ltd

Modern Packaging & Design Sepetember-October 2012

CONTENT S

Special Focus Plastic Packaging

Plastic packaging for retail ....28

Caps and closures ....................................... 42 Closures for special consumers .............. 44

Plastics v/s paper packaging ..30 Interface:

Insight & Outlook

Interface: Pankaj Vora ............................ 46

Caps & Closures

Roundtable ............................................. 48

Lakshmi Ramakrishnan ..34

Bag-in-box packaging ............................ 50

Ghanshyam Shilamkar ....35

Consumer behaviour .............................. 52

Roundtable ............................36

Automation Trends

Labeling presses: Combining creativity with precision

Energy Management

Life cycle analysis: Reducing environmental burden of packaging

Quality standards: Safeguarding consumer interests

Light-weight packaging: Unburdening logistics cost

Policies & Regulations

Strategy

Tips & Tricks

In Conversation With

Packaging adhesives: Pointers for a high-performance package

Sunil Sethi, President, Federation of Corrugated Box Manufacturers, and MD, Dolsun Containers Pvt Ltd

Bosch Packaging Technology India: Expanding horizons through global expertise

Event Preview

68 69

International PackTech India 2012: Signalling optimal possibilities Labelexpo India 2012: Global labeling expertise under one roof

Event Report

PackPlus South 2012: Encapsulating the southern flavour

Highlights of Next Edition Special Focus: Glass Packaging Insight & Outlook: Pharmaceutical Packaging

REGUL AR SEC T ION S

Facility Visit

Editorial ................................. 7

Tenders ................................. 64

News, Views & Analysis ...... 12

Event List............................. 66

Technology & Innovation .... 18

Book Review ........................ 72

Cover photo courtesy: Borealis Group

Design Innovation................ 20

List of Products.................... 85

Cover design: Sharad Bharekar

Projects ................................. 63

List of Advertisers ................ 86

Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise

Details on pg no. 66

Modern Packaging & Design Sepetember-October 2012

FOUNDER & EDITOR, NETWORK 18 Raghav Bahl PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan SENIOR EDITOR Manas R Bastia EDITORIAL TEAM Annabel Dsouza, Swati Sharma, Lionel Alva, Anwesh Koley (Delhi), Avani Jain (Ahmedabad) ASSISTANT ART DIRECTOR Varuna Naik DESIGN Sharad Bharekar CHIEF PHOTOGRAPHER Mexy Xavier PHOTOGRAPHY Neha Mithbawkar, Joshua Navalkar BUSINESS CONTROLLERS Lovey Fernandes, Akshata Rane, Surekha Karmarkar, Deepak Bhatia, Ashish Kukreti, Shwetha ME, Jayashree N, Sugandha Kulkarni, Shefali Mahant

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Modern Packaging & Design September-October 2012

NEWS, VIEWS & ANALYSIS

Bosch Packaging inaugurates new facility in Goa

Mahadev Naik lighting the inaugural lamp, while (L-R) Manohar Parrikar and V K Viswanathan look on

Bosch Packaging Technology India recently inaugurated its new manufacturing facility at Verna, Goa. Built With an investment of ` 34 crore, the plant was officially inaugurated at an event presided over by Manohar Parrikar, Chief Minister of Goa, and Mahadev Naik, Minister of Industries, Goa, in the presence of V K Viswanathan, Managing Director, Bosch Ltd, and President, Bosch Group in India, and Friedbert Klefenz, President, Bosch Packaging Technology, Germany.

Dow receives Ringier Technology Innovation Award for packaging Dow Performance Packaging has received the Ringier Technology Innovation Award for its development of ROBOND™ L-95D, a singlecomponent water-based laminating adhesive. ROBOND™ L-95D was developed through the joint efforts of Dow Chemical Company’s Research & Development (R&D) centre in Buffalo Grove, IL, USA, and Dow Shanghai Technology Center in China. It utilises Dow’s unique acrylic emulsion technology with a focus on balance between product performance and operational convenience,

Plastics packaging market to reach $ 28 million by 2014

Pramthesh Pandya

The new plant is expected to fulfill capacity expansion and meet the increasing demand of India’s fast growing packaging market as well as international markets. Equipped with state-of-the-art technology, the new plant will aim at increased localisation of new packaging machine production. It has latest testing infrastructure, with sophisticated test rooms and equipment, which can be used to test packaging products & product parts. The new plant also has facility for internal and external training where customers can familiarise themselves with operation & maintenance of packaging machines. In another development, Bosch recently acquired Ampack Ammann, located in Königsbrunn near Augsburg, Germany. Ampack Ammann develops, manufactures and sells filling & packaging machines for liquid and paste-like foodstuffs. Employing about 250 associates, the company has generated average sales of almost € 35 million over the past few years. Anwesh Koley while creating sustainability benefits for packaging manufacturers. “Being recognised by Ringier, one of the most notable trade media organisations in Asia and the Middle East, is an honour and indicative of the success we aim to achieve with sustainable, water-based technology,” said Peter Wong, Commercial Vice President, Performance Plastics-Asia Pacific. ROBOND™ L-95D can be applied on both metalised and clear film substrates. It does not require pre-mixing steps and enables converters to achieve improved operational efficiency. With growing demand for plastic packaging, the market is expected to reach $ 28 million by 2014. In a conference organised by Indian Plastics Institute, Ahmedabad, Pramthesh Pandya, Head-Unit & Business Development, Parikh Packaging Pvt Ltd, stated, “The demand for plastic packaging has increased in the recent past due to customers increasingly shifting from rigid to flexible packaging. This is majorly because plastics is cost-effective as compared to conventional materials like glass, metal, etc, and can

Modern Packaging & Design September-October 2012

Manjushree sets up wind power plant in Karnataka Bengaluru-based Manjushree Technopack has set up a wind power plant in Chikkodi town, Belgaum, Karnataka. The 3 Mega Watt (MW ) plant is fully operational and is Manjushree’s first investment in a power project. With an investment of ` 20 crore, the company has roped in global technological leaders in wind energy – Gamesa – for construction & maintenance of the project. Vimal Kedia, Managing Director, Manjushree Technopack Ltd, said, “This project is our humble contribution in the efforts to tap renewable energy to build a greener India. Ours is a power-intensive industry and by harnessing natural resources, we aim to bring down the cost of power production and utilisation from conventional power sources. We plan to increase the capacity to 8 MW by next year and 20 MW in the next 5 years.” Currently, the power generated is being used for captive consumption. In 2011-12, Manjushree Technopack Ltd closed in with a turnover of ` 310 crore. The company has also committed investments of ` 150 crore for two new greenfield facilities, at Bidadi and Harohalli industrial areas, in Bengaluru. Avani Jain

easily be processed. Also, due to opening of many untapped areas in the food packaging segment, the demand for plastic packaging has increased. Growth in the pharmaceutical packaging segment has also given a boost to the plastic packaging segment.” About the banning of plastics for tobacco packaging, he said, “This step is taken by the Government to indirectly ban tobacco use, so the plastic packaging industry will not be affected by it.” Avani Jain

NEWS, VIEWS & ANALYSIS

Avery Dennison Bangalore is first Label Printing Knowledge Centre in South Asia

Global demand for PET growing at 7 per cent

A view of the knowledge centre

Avery Dennison Corporation, one of the leaders in labeling and pressure-sensitive material production, has recently opened a Knowledge Centre for education, training and sharing the best practices in label printing. Located at Avery Dennison’s premises in Bengaluru, this centre is the first of its kind for the South Asia region. It demonstrates the entire labeling process on state-of-theart machinery, beginning with pre-press, printing and converting, right through to label application. It will showcase the latest trends and innovations in the pressure-sensitive label industry as well as hold training & knowledgesharing sessions. Anil Sharma, Managing Director, Avery Dennison Materials Group, South Asia and Sub-Saharan Africa, said, “Avery Dennison is committed to supporting the ongoing development of the South Asian labeling industry. The new centre will ensure that industry stakeholders in the region have all the information they need to extract the full benefit from pressure-sensitive materials and realise growth opportunities in our developing economy.” Anwesh Koley

Assam bans use of plastic bags in Guwahati Assam Government has banned the use of non-biodegradable materials in Guwahati as part of its initiative to stop the environment from further deterioration. The government issued the order asking manufacturers, distributors, vendors and sellers to sell or use plastic carry bags made from recycled plastic for storing, carrying, disposing or packing of commodities.

Creed Engineers signs strategic tie-up with Lombardi

According to chemicals intelligence provider GBI Research, “Demand for flexible packaging chemical Polyethylene Terephthalate (PET) witnessed growth of about 7 per cent Compound Annual Growth Rate (CAGR) in the last decade, due to its diverse applications in a wide range of new products developed by Fast Moving Consumer Goods (FMCG) and other companies in the food sector.” The analysis indicates that fast-growing economies and strong production industries will lead Brazil, Russia, India and China (BRIC) to become dominant forces in the global PET market. The global PET demand will reach 23,452,281 tonne by 2020. India’s large population will lead to increased consumption of packaged goods, creating increased demand for PET capacity additions. Yatindra R Sharma, Managing Director, KHS Machinery Pvt Ltd, noted, “For better flexibility and cost efficiency, the Indian market is looking forward to aseptic beverage packaging solutions in PET bottles. Hence, the demand for PET will increase.” Avani Jain

The order stated that “The name and address of the manufacturer, registration number of state pollution control board and registration number of industries department of the state, thickness of the bag and weight of 100 bags must be printed or stamped on each bag & package.” The prohibition or restrictions have been issued considering the increasing problem of water logging in the city and will remain in force in areas within the Guwahati Metropolitan Area.

Products and solutions provider for printing and packaging industry, Creed Engineers has launched its range of flexographic presses & converting machines in India. The company tied-up with Italy-based Lombardi Converting Machinery, a world renowned company producing fully servodriven flexographic presses. Creed Engineers had initially introduced two models in the Indian market – Lombardi Synchroline and Lombardi Screenline. Lombardi Synchroline enables printing on a large gamma of different materials, from adhesive paper to extensible materials needed for packaging industry, and Lombardi Screenline is a modular machine for the production of silk-screen printed labels. Neeraj Sharma, General ManagerMachine Sales, Creed Engineers, said, “Printers today seek the possibility of printing on extensible materials needed for the packaging industry. They are aware of the problems in the maintenance of the printing register in such cases. Hence, the servo-driven technology is crucial here, which Lombardi is offering. Also, clear benefit is derived from the synergy of association of Creed Engineers and Lombardi, which will add value to our product portfolio to serve the Indian printing & packaging industry.” Anwesh Koley On this step taken by Guwahati Municipal Corporation, Lakshmi Ramakrishnan, Chief Executive Officer, Essen Speciality Films Pvt Ltd, said, “This move will impede growth of the industry. Instead of banning plastics, the society at large needs to implement efficient systems for waste management and plastics disposal since banning is not the solution to all problems.” Avani Jain

Modern Packaging & Design September-October 2012

NEWS, VIEWS & ANALYSIS

BASF to exhibit particle foams for packaging at FachPack Trade Fair

(L-R): E-por, Neopolen P and Neopolen E

At FachPack trade fair to be held in Nuremberg, BASF will exhibit its full range of particle foams for packaging applications and protection of high-value products. BASF specialty foams are ideal for various packaging applications, allowing customers to safeguard their sensitive items. Neopolen, a closed-cell particle foam, is a fitting material for reusable transport containers and recyclable packaging. It is offered in the market as Neopolen E (expanded polyethylene) and Neopolen P (expanded polypropylene) . Neopolen E protects sensitive surfaces, as it demonstrates a unique softness. This foam is offered in panel form in black and white colours with densities of 22, 32 and 52 kg/m3. It features better processing qualities such as cutting, hole-punching and milling. Neopolen P is offered in particle form and can be foamed into various components with the help of automated moulding systems. The density of these moulded parts can be adjusted, offering higher degree of freedom and flexibility in their design. E-por is a tough, elastic foam and an advancement of expandable polystyrene, ideal for impactresistant disposable packaging to provide protection to expensive electronic devices.

Nichrome opens new R&D centre Integrated packaging solutions provider Nichrome recently inaugurated its new Research & Development (R&D) centre and office building in Pune. Spanning an area of 12,000 sq ft and with a capacity to house 150 people, the new centre is a complete engineering and design facility with hightech 3D modeling software, parametric design and product data management facility. It has a training centre for conducting customer training programmes, a pouch & brand gallery and is equipped with a product & pouch testing laboratory. E K Kumar, General Manager, Asia Pacific, Tata Global beverages Ltd, said, “The association of Tata Global Beverages Ltd goes back to 1985 when Tata Tea launched the first pouched tea in

East Africa to hold first processing and packaging exhibition in 2014 The East African Community (EAC), the United Nations Industrial Development Organization (UNIDO) and Ipack-Ima, Italy’s leading organiser of exhibitions for the processing & packaging technology industries, will hold a firstof-its-kind exhibition in East Africa in Nairobi, Kenya, in September 2014. Dr Richard Sezibera, Secretary General, EAC, commented, “The event marks a major milestone in addressing a key challenge of the agro-processing, pharmaceuticals and other strategic sectors of our industrial policy. A good number of companies, including SMEs will be able to access appropriate packaging and processing technologies.”

(L-R): S V Joshi, Chairman, Nichrome India Ltd; E K Kumar; and Harish Joshi, MD, Nichrome India Ltd

India by using Nichrome machines.” Nichrome is still a preferred packaging partner of Tata Global Beverages. Nichrome has a state-ofthe-art, modern manufacturing infrastructure at Shrimal, near Shirwal, about 45 km south of Pune, with over 150 skilled workforce for planning, engineering, automation, supply chain, machine assembly, product trials, testing , commissioning and service. Anwesh Koley Dr Kandeh K Yumkella, Director General, UNIDO, added, “This partnership will bring new processing and packaging technologies closer to industries, particularly small- & medium-scale enterprises in East Africa. It will help analyse the current situation of different technologies in the field of processing and packaging in the EAC Partner States and identify potential opportunities for industrial development.” Further, Dr Guido Corbella, Chief Executive Officer, Ipack-Ima, said, “UNIDO and EAC have chosen Ipack-Ima as their partner in this ambitious project because of our continuous commitment to promoting processing & packaging technologies. This will be the first-of-its-kind event to bring processing and packaging technologies best suited for the EAC region.”

West breaks ground on new manufacturing facility in India West Pharmaceutical India Packaging Private Ltd, an indirect subsidiary of West Pharmaceutical Services Inc, Lionville, Pennsylvania, USA, hosted a ground-breaking ceremony to begin construction of its new compression moulding facility in Sri City, India. The plant will be part of West’s global supply chain for its world-class, standardsetting pharmaceutical packaging components. “In June 2012, West signed a 99-year lease on 72,800 sq m of land in the Sri City Special Economic Zone (SEZ),” said Donald E Morel, Jr, Chairman & Chief Executive Officer, West Pharmaceutical Services.

Modern Packaging & Design September-October 2012

Donald E Morel, Jr, Chairman & CEO, West Pharmaceutical Services at the inauguration ceremony

In Phase I, the commercial production of metal components expected to begin in the first quarter of 2014. Production of a range of West’s high-quality standard elastomeric components is expected to begin in the first quarter of 2015.

NEWS, VIEWS & ANALYSIS

Uflex’s quarter 1 FY 2013 net revenue up

Ball Packaging Europe gets new Marketing Director

One of India’s largest flexible packaging company, Uflex Ltd, has registered a 22 per cent year-on-year increase in its consolidated net revenue for the quarter ended June 30, 2012, at ` 1,376 crore as against ` 1,125 crore for the same period last year. The firm’s consolidated net profit for June quarter of 2012 stood at ` 56 crore as against ` 96 crore for the same quarter last year. However, sequentially, the revenue and net profit for quarter June 2012 vis-á-vis quarter March 2012 has grown by 16 per cent and 5 per cent, respectively. The higher revenue growth is attributed to new capacity expansion globally and increased uptake of innovative flexible packaging solutions offered by the company across sectors. Ashok Chaturvedi, Chairman and Managing Director, Uflex Ltd, said, “The higher revenue growth has come on the back of increasing manufacturing capacities across our facilities in Egypt, Mexico, Dubai and India corresponding to the increasing demand trends, where we quickly offered our products & services. Innovation and expansion are the two aspects that Uflex is always eagerly pursuing. ” Anwesh Koley

Benoit Hirszowski, former Marketing and Product Management Director for the South Europe Cluster at TETRA PAK, has become Marketing Director at Ball Packaging Europe. Looking forward to his role at Ball, Hirszowski, Marketing Director, Ball Packaging Europe, commented, “My primary objective is to anticipate market needs to better capture opportunities. We have to analyse how we can optimise certain beverage can formats and add value for specific needs of beverage categories such as beer, soft drinks, energy drinks, water and wine. I look forward to contributing to the success of the company for the years to come.” Hirszowski had joined TETRA PAK in 1991 as Marketing Director for France. From 1994 to 1997, he directed the commercial department in Russia before joining TETRA PAK

DS Group boosts production with Titan ER610 slitter rewinders

with an option of a maximum running speed at 550 m/min. Rewind diameters can be up to 610 mm with a minimum slit width of 35 mm. The slitters will be equipped with a static control system and edge-trim extraction system. “Our flexible packaging operations have been doing well and expanding in recent years. We have installed rewinders earlier, so are aware of the reliability & efficiency of Titan equipment. The new Titan ER610 model is more compact and a perfect solution for our current production

Atlas Converting Equipment Ltd has received an order for two Titan ER610 compact slitter rewinders from Dharampal Satyapal (DS) Group based in Noida, for its flexible packaging operations located in Guwahati, Assam. DS Group will install the two new slitters in a purpose-built facility in September 2012. The new Titan ER610 slitter rewinders to be installed at DS Group will comprise one 1,350mm and one 1,650-mm wide machine

BASF expands center of competence for adhesive coatings Expanding its coating centre, BASF added a tailor-made and flexible laboratory coating & laminating facility. The new coater facilitates the development of adhesive systems for flexible packaging, labels, tapes and functional film coatings. It increases the capacity for customer tests and speeds up the development of new products as well as the adaption of

Modern Packaging & Design September-October 2012

Benoit Hirszowski

Headquarter in Switzerland as Business Development Director in 1998; he was responsible for different areas of Europe and Africa and further expanded his business skills. From 2006 to 2008, he headed the Global Business Intelligence Group, and was later appointed Director of Marketing & Product Management for the South European Cluster based in Madrid and Paris. existing adhesive formulations to new carrier materials. “By expanding our coating centre, we can further strengthen our technical leadership and innovation power with regard to waterbased adhesive systems and Ultraviolet (UV) acrylic hotmelts,” said Dr Jürgen Pfister, Head-Dispersions for Adhesives and Fiber Bonding Europe, BASF. The center of competence for adhesive coatings is located in Ludwigshafen, the global headquarters of BASF.

requirements of high-quality flexibles,” explained Bhuvnesh Gupta, Technical Director-Avichal Buildcon, a subsidiary of DS Group.

TECHNOLOGY & INNOVATION

Datamax-O’Neil’s new barcode printer for uninterrupted printing Datamax-O’Neil has launched a new E-Class Mark III printer model – Professional Plus (Pro+). Pro+ offers a locking media cabinet and enough internal media capacity to hold a 7.2-inch roll of media or stack of fanfolded media – ideal for applications requiring secure or continuous printing. Pro+ also offers a fast print speed, expanded communications, real-time clock, audible alerts and large display, features generally found in industrial printers, but now available with E-Class Pro and Pro+ at the price of a desktop printer. The technology features and price make E-Class Pro+ a one-ofa-kind in marketplace. The locking media cabinet is perfect for printing tickets and other media that need to be protected. In addition, the 7-inch media capacity means less downtime for media replacement maintenance. The Pro and Pro+ expands on the E-Class Mark III advanced model with features such as a graphical display with a navigational menu interface that allows users to generate labels & tags without using a computer, USB host connectivity, faster print speed at 6 ips, optional wireless LAN & bluetooth communications, etc. It is the ideal desktop printer for manufacturing, healthcare, retail and postal service markets.

New high-speed Autobag® AB 180 Print-n-Pack™ bagging system Automated Packaging Systems has recently unveiled Autobag® AB 180 Print-n-Pack™ bagging system in Asia. This high-speed bagger includes an inline thermal transfer printer for applying high-resolution graphics, text and barcodes directly on the bag. The AB 180 Print-n-Pack™ system uses bag sizes 5-28 cm (width) x 8-56 cm (length) and operates at speeds up to 80 bags per minute.

New SidePouch® FAS SPrint Revolution™ and AirPouch® FastWrap™ baggers A protective packaging system that inflates and produces bubble packing materials on demand has been introduced by Automated Packaging Systems. AirPouch® FastWrap™ system is a compact, all-electric unit that inflates packing materials at 20 m/min. It produces protective wrapping bubbles and tubes on demand at the workstation, saving significant costs associated with shipping & storing pre-filled bubble packing materials. The FastWrap system has an intelligent design that consistently manages heat, air pressure and speed to produce high-quality seals. FastWrap tubes are available in length 35 cm and can be inflated to a diameter of 3 cm. The company has also launched a SidePouch® FAS SPrint Revolution™ bagging system. This bagger presents

Avery Dennison launches new thin materials portfolio Avery Dennison has launched its first comprehensive food labeling portfolio for improved environmental sustainability. Besides the sustainability impact of using less material, substantial productivity benefits are expected, such as fewer roll changes and reduced transport costs. The new thin materials provide converters access to a broad range of food labeling products that are more environmentally sustainable, use thinner materials, boost This highly reliable system features an AutoTouch™ control screen for easy, touchscreen access to job setup, builtin diagnostic functions and real-time productivity monitoring. Job data can be stored for fast start-up and rapid job changeovers. This versatile system can be hand-loaded or integrated with a variety of infeeds for semiautomatic to fully automatic packaging of automotive parts, electronics, hardware, plumbing as well as other commercial and wholesale parts & kits. Changeovers are achieved in less than

Modern Packaging & Design September-October 2012

a conveyor of pre-opened bags that are ready for immediate loading from a wide workspace. The loading speed is fully adjustable to optimise productivity for one or more operators or infeeds. The system operates in continuous, intermittent or batch modes at speeds up to 23 m/min and features fast changeover of bag sizes. The FAS SPrint Revolution is specifically designed for use in food packaging applications where it is in contact with moisture, oils, chemicals and food products in areas that require daily washdown procedures. productivity and maintain conversion & shelf performance, as compared to other conventional labeling materials. The new portfolio comprises six labeling laminates, which include a top-coated direct thermal paper for courier/warehouse use, a non-top-coated version for point-of-sale, an economical MC Primecoat product for jars/bottles and a white semi-gloss paper for fresh packed meat/cheese. The range also includes two polyethylene films – highclarity and high-opacity versions – for chilled, processed foods.

two minute using genuine Autobag preopened bag on a roll materials. A wide variety of film types are available, from clear to opaque and also with multicolour printing.

DESIGN INNOVATION

In a sea of look-alikes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs. ‘3 Tales’ for wine lovers Marisco Vineyards, in partnership with DeBortoli Wines of Australia, has come up with a unique design for its wine collection – 3 Tales. The brand is designed for a design-savvy, young, mostly female crowd. It is a party wine that wine lovers would like to take a dinner with friends. The design utilises a strong graphic pattern that is reminiscent of geometric vineyard plantings, and it also has a psychological ‘pullfactor’ created by the patterning: it uses an optical illusion to capture attention. The graphic pattern creates ‘dots’ in the negative spaces between the ‘squares’ and when one looks at it, the bright metallic ink contrasts strongly with the dense black of the hand drawn logo. The overall result is quite unusual for a wine brand, but effective. Manufacturer: Marisco Vineyards

Keep it chilled!

Designed for ease Reckitt Benckiser has introduced the first fully automatic dishwashing detergent dispensing system – the Finish Quantumatic. This thoughtful design represents technical achievement across its entire system. The concept is a detergent dispensing system that automatically releases product for 12 washes without refilling. Keeping all 12 units of refills dry until needed requires that the device and the packaging interact precisely together, and that tolerances in packaging production be stretched to the tightest limit. The system also has sustainability benefits in that the Polyethylene Terephthalate (PET) blister packs are made with 70 per cent post-consumer recycled PET. Manufacturer: Reckitt Benckiser

Modern Packaging & Design September-October 2012

Johnnie Walker has decided to create a new way to savour its Gold Label Whisky: Serve Chilled. One can freeze the bottle and keep it in Johnnie Walker Ice Pillar, and it will keep the bottle cold and allow the connoisseur to extend his chilled relishing. In order to visually convey this new consumption ritual, the company has symbolised gold confined into ice. The Ice Pillar keeps Gold Label bottles frozen. The inner box is inspired by frosted gold leaves and symbolises Gold Label. The outer box is transparent, depicting the ice wrapping the item. Composed of several parts, Johnnie Walker Gold Ice Pillar is covered by a metallic gold anodised ring. The logos are embossed out. This ring repeats the slanting dynamics of Johnnie Walker Gold’s emblematic label. It makes the product and the brand immediately identifiable and is also used for closing the case. Manufacturer: Johnnie Walker

DESIGN INNOVATION

Spice it up! Sciendo Spices has launched an attractive packaging by using magnets, which make them convenient for everyday kitchen usage. The challenge here was to create an object, leaving the least possible waste while remaining practical. The logo is based on the fact that mixing spices is a science. The packaging works on a refill and magnetic system and is accompanied with customisable labels. The bottles hold on to any magnetic surface of the kitchen. Special packages are held together by two magnets placed on either side of the spices. Small holes in the magnets allow the consumer to fit these using screws in the kitchen to hang the spices at the most convenient spot. The refills come in an easily recyclable bag where the sticker can also be re-stuck onto the bottle. Manufacturer: Sciendo Spices

Adventure with deodorant

A touch of wood Le Cherche Midi has created signature wooden boxes with silk lining for their artisanal fragrances by combining beauty, function, sustainability and reusability. Wood fits well with the concept of perfumes, conveying the belief in luxury as a passion for quality rather than pure opulence. Unlike most f ragrance packaging, these boxes can be re-used after purchase â&#x20AC;&#x201C; as keepsakes, jewelry boxes, etc. But perhaps the most surprising feature is that the company has used discarded shipping pallets, to create a unique and beautiful packaging. The designers used discarded pallets, sanded them down to usable wood and then constructed the boxes. Rather than obscure the natural beauty of wood, the design emphasises the colour on the interior, selecting silk lining to add a touch of understated refinement.

Rexona has introduced new global variety of its antiperspirants, inspired by music for adolescents. One of its main characteristics is the chromatic palette, including intense turquoise, black and metalised light blue. These were selected to mark a difference between the new variety and other launchings of the brand and also to create an attractive & bright visual effect matching the joy & magic teens experience as they enjoy their music. The aesthetics is based on a texture made of concentric circles arranged in a recreational way, on which the identifier icon of the brand is applied â&#x20AC;&#x201C; the tic. This element is reinforced in an emotional way, by its integration with a simple image of a vinyl record. This composition was chosen because of its positive connotations, including the retro imaginary, adrenaline and emotion of electronic music. Manufacturer: Rexona

Manufacturer: Le Cherche Midi

Modern Packaging & Design September-October 2012

IN CONVERSATION WITH: Sunil Sethi

“The Indian industry is opening up to global standards of quality and innovations” …highlights Sunil Sethi, President, Federation of Corrugated Box Manufacturers of India (FCBM), and Managing Director, Dolsun Containers Pvt Ltd. A staunch advocate of the Indian growth story, Sethi elaborates on the role of corrugated packaging in a dynamic manufacturing industry and the latest trends making headway in this sector. Annabel Dsouza engages him in a detailed conversation…

Modern Packaging & Design September-October 2012

Sunil Sethi

How is corrugated packaging industry faring in India vis-à-vis global developments? The last 6-7 years have witnessed considerable progress in the Indian corrugated packaging industr y. Multinationals have set up production lines for packaging consumer goods with international quality. This requires corrugated boxes capable of adapting to their automatic production lines. About 250 automatic box making production lines have been set up in the last 5-6 years, catering to multinationals and their huge demand of corrugated packaging. These lines are five times faster than the semi-automatic plants. However, these projects require huge investments. Therefore, entrepreneurs are cautious before venturing in this field. Although automatic lines have been set up, we are still far behind the West in terms of research, production and technical capabilities. Also, there is severe dearth of technical workforce to handle large production lines.

Comment on the quality of converting machinery in India. The corrugated industry in India is still in the era of semi-automatic processes. Many machinery manufacturers have set up factories in India, and they are capable of meeting domestic requirements and export markets. However, they still need to learn product development and process innovation from their Chinese counterparts. Many Chinese automatic production and printing machinery lines have been set up in India. Due to our growing presence in international exhibitions, the Indian industry is exposing itself to global standards of quality and innovations. Therefore, many global machinery manufacturers are targeting Indian entrepreneurs. Availability of good quality converting machines is not a problem, but rising cost is still a concern.

What are the major challenges facing this industry and the likely solutions? Until a few years ago, the corrugated industry was confined to the Small Scale

Industries (SSI) sector, but this is not the case any more. Hence, the major challenge to the industry is from the entry of multinationals. Huge investments in latest machinery and state-of-theart printing technology can stimulate regional industrial development. This will empower Indian entrepreneurs to compete with global suppliers. Indian business is fast adapting to latest technology, thus restricting entry of multinationals. Packaging industry associations and institutes can play a vital role in developing the domestic industry by conducting regular training programmes, certificate courses and undertaking extensive Research & Development (R&D). The Federation of Corrugated Box Manufacturers (FCBM) is involved in such activities on a regular basis and collaborates with Indian Institute of Packaging for many other progressive initiatives.

How can corrugated material make packaging more sustainable? The corrugated industry has existed since more than a century. Corrugated packaging is the most widely accepted mode of packing and movement of commercial goods. Corrugated packaging is easy to transport, handle and store. One of its greatest advantages is easy recyclability. Large quantities of corrugated cuttings are also imported to feed the domestic paper industry. This is where the industry seems to be trying to move to ensure sustainability in the future.

Where do you see the industry in the next 5-7 years? With the opening up of the Indian economy, the growth of the corrugated packaging is imminent. However, transformation of the Indian corrugated industry has yet to take place on a large scale. Automatic production lines have been set up and I foresee bigger international players complementing India’s growth story. Considering India’s per capita paper consumption of 15 kg with that of China at 50 kg and European countries & the US at more than 250

kg, this indicates tremendous growth potential. With the current growth rate of 15 per cent, the industry is forecasting a double capacity expansion in the next 5-7 years. Corrugated packing of fruit and vegetables is yet to take off in a serious way. This requires concerted government initiative. Efforts have been made by replacing wooden boxes with corrugated boxes. The best example of this is the packaging of apples from Himachal Pradesh. Huge demand arises during the plucking season and, at times, the supplies fall short of requirement. In such a scenario, industry associations strive to create new markets. The corrugated industry in India is well managed and represented by Federation of Corrugated Box Manufacturers (FCBM). FCBM is an association of 12 regional bodies and is regulated through its Managing Committee, boasting of more than 2,000 members across India. FCBM is actively involved in R&D, new market development and training. All industrial and trade concerns are routed to the Government through the FCBM.

Describe your journey as an entrepreneur. What is your message to emerging entrepreneurs in this industry? Being from a financial background, I started out on a small scale but enjoyed every step of the journey. I started Dolsun Containers in 1991. Once I learnt the art and science of corrugated packaging, business was fun. I expanded further in the mid-1990s and graduated to logistics, expanded polystyrene and paper tube business. However, my learning curve is still in progress. Today, the industry requires huge amount of discipline. Besides continuous training, the role of proper factory systems and regular quality controls cannot be overstated. Therefore, my message to the industry is – choose the right people, right machinery and right material. Conduct your business ethically and you are bound to succeed. Email: annabel.dsouza@network18publishing.com

Modern Packaging & Design September-October 2012

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Dear Reader, â&#x20AC;&#x2DC;Modern Packaging & Designâ&#x20AC;&#x2122; solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the packaging industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with â&#x20AC;&#x2DC;Modern Packaging & Designâ&#x20AC;&#x2122;. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Network18 Media & Investments Ltd, â&#x20AC;&#x2DC;Modern Packaging & Designâ&#x20AC;&#x2122; is one of the leading bi-monthly magazines exclusively for manufacturer and user fraternities of the packaging industry. Well supported by a pan-India readership of over 80,000 and our strong network of 26 branch offices across the subcontinent, this magazine reaches out to key decision makers among the manufacturers of products, machinery and allied segments. Brought out in association with Hong Kong-based Ringier Trade Media Ltd (one of the worldâ&#x20AC;&#x2122;s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etcâ&#x20AC;Ś Look forward to hearing from you, soon! Yours sincerely,

Business Insights Technologies Opportunities

Manas R Bastia Senior Editor Network18 Media & Investments Ltd â&#x20AC;&#x2DC;Aâ&#x20AC;&#x2122; Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E manas@network18publishing.com W www.network18publishing.com

SPECIAL FOCUS

Plastic Packaging Plastic packaging for retail Inspiring consumer choice .............................................................................................. 28

Plastics v/s paper packaging Assessing the environmental impact .............................................................................. 30

Interface Lakshmi Ramakrishnan, Chief Executive Officer, Essen Speciality Films Pvt Ltd ..... 34 Ghanshyam Shilamkar, Vice Presidentâ&#x20AC;&#x201C;Sales, BrĂźckner Machinery & Service India.... 35 Roundtable How can recycling boost the prospects of plastic packaging in India? ........................ 36

Modern Packaging & Design September-October 2012

Courtesy: NRF Foundation

SPECIAL FOCUS: Plastic packaging for retail

Inspiring consumer choice Since many potential customers first notice a new product after it has arrived on store shelves, it is vital that the packaging provides consumers with the required information and motivates them to make a purchase. Anwesh Koley looks into the role of a good package design in expanding the retail business in India.

onsumer packaging serves to contain and communicate. A product ’s packaging mix is the result of various requirements that determine how a package accomplishes these two basic functions. Thus, in the current market scenario, packaging has a lot to prove. But, if there is an industry sector that has dynamically evolved along with the food sector, it is the packaging industry. It is undergoing transformation almost every day with new technologies, better than before, replacing the old ones. “A package must protect the product, be adaptable to production line speeds, promote or sell the item, increase the product’s density, help the consumer use the product, provide reusable value to the user, satisfy legal requirements and keep packaging-related

expenses low. If all these activities are in place, packaging will become the primary tool in enabling retail expansion across any country,” opines George Mathews, Founder Director, Icarus Design Pvt Ltd. The packaging industry in developing countries derives its strength from the large volume of agricultural production, steady growth in food commodities and the continually increasing food demand fuelled by rising incomes. Kalpesh Sharma, Senior Manager, Marketing, Parikh Packaging Pvt Ltd, says, “Industry limitations that beset the packaging sector across developing regions are limited packaging solutions to meet international market requirements, and the small size of domestic demand for packaging materials that consequently leads to low investment by the packaging industry. This limits the

Modern Packaging & Design September-October 2012

developing countries’ ability to enhance product quality to meet standards of discriminating consumers, both in domestic and international markets.”

Packaging opportunities As many products exported to developed countries are already processed at the point of origin, the demand for these to be packaged in a retail-friendly form is rising, and this is an opportunity for the developing economies to take advantage of. Of the three subsectors of the packaging industry – manufacturing, machinery and service – the greatest potential to advance package manufacturing is in developing countries, given the tendency to process nearer to the production source and availability of paper & paper board packaging materials. “With regard

Plastic packaging for retail

to packaging machinery, creativity in making locally designed equipment suited to local needs and conditions will propel packaging industry development. While this strategy is in its infancy, developing countries will mainly have to rely on second-hand machines with their lower cost offsetting the maintenance cost,â&#x20AC;? believes Sharma. This is also because of the prohibitive cost of new machines. Developing the packaging service provision subsector, specifically prepacking of food products for export, and outsourcing the packaging of food products to specialised companies, will provide the much-needed boost to the packaging industry in developing countries. This will not only lend affordability of packages and packing, but also enhance handling & distribution efficiencies to exporters, specifically to Small and Medium Enterprises (SMEs).

reinforce consumersâ&#x20AC;&#x2122; expectations of the product and also tell them how to safely & effectively use the product. In addition, more consumers expect packaging to be recyclable and environmentally sensitive. In-store criteria require that the packaging attract attention on the shelf, instill confidence in the buyer, identify the product or brand and differentiate it from the competition, communicate benefits & uses as well as entice customers to actually purchase the item. The product must be easy for retailers to store and stock on the shelves or floor and also simple to process at a check-out counter or other final point of distribution. Production demands are primarily based on cost. â&#x20AC;&#x153;A designer may create a fantastic package that would perform excellently in the marketplace, but if the company cannot find a way to produce the package cost-effectively, the design is useless.

We now have access to rapid prototyping methods not just for structural packaging, but also for laminates and printing effects. This has put a tool in the hands of designers with which they are able to address converters more the design intent clearly. George Mathews Founder Director, Icarus Design Pvt Ltd

A brand builder

Relevance of redesigning

The market viability of packaging in recent years has a lot to do with the aesthetic appeal of the product. â&#x20AC;&#x153;The first thing to recognise is that packaging as a form of expression is closely connected to branding as a discipline. Over the past years, the challenges that Fast Moving Consumer Goods (FMCG) brands are facing have completely changed from what these were earlier. Every FMCG brand now understands the role of packaging in being a â&#x20AC;&#x2DC;virtual salesmanâ&#x20AC;&#x2122;, which recommends the values that a brand stands for and persuades the consumer into buying or checking that brand out,â&#x20AC;? believes Mathews. Development of modern retail format is another driver for package design. From an earlier scenario where much of the choice of brand was driven by the individual behind the counter, today the consumer is being placed directly in front of brands, and the package becomes the most important stimulus for choice & new introductions.

Redesign of a packaging for existing products may be prompted by several factors. â&#x20AC;&#x153;Many times, a company may simply want to breathe new life into a maturing product by updating its image or adding a new feature to the package, eg, an easypour spout. Or, a company may redesign the package to respond to a competitive threat, such as a new product that is more visible on the shelf,â&#x20AC;? says Sharma. Other reasons for package redesign are changes in the product; economics, which may require less or more expensive packaging; product line restructuring; alterations in market strategy, such as aiming the product at a different age group; etc.

Functional requirements of packaging In-home requirements usually dictate that packaging be convenient to use and store, remind users when and what to repurchase,

The road ahead In India, one of the most exciting technologies that has changed the way of designing is rapid prototyping. â&#x20AC;&#x153;We now have access to rapid prototyping methods not just for structural packaging, but also for laminates and printing effects. This has put a tool in the hands of designers with which they are able to address converters more confidently and communicate the design intent clearly,â&#x20AC;? concludes Mathews.

Creativity in making locally designed equipment suited to local needs and conditions will propel packaging industry development. While this strategy is in its infancy, developing countries will mainly have to rely on secondhand machines with their lower cost offsetting the maintenance cost. Kalpesh Sharma Senior Manager, Marketing, Parikh Packaging Pvt Ltd

Email: anwesh.koley@network18publishing.com

Modern Packaging & Design September-October 2012

SPECIAL FOCUS: Plastics v/s paper packaging

Assessing the environmental impact With rising environmental concerns, the Government of India has banned use of plastic packages in some states, as these are believed to have a negative impact on the environment. Thus, many see paper packages as an alternative to plastics. Avani Jain takes up a comparative study to find the environmental impact of the two materials.

Courtesy: GreenBottle

ising concerns over environmental hazards, ecofriendly packaging, carbon emissions, waste reduction targets specified by different countries and the trend towards ‘green packaging’, are the factors that have given a boost to sustainable & green packaging solutions in India.

Green packaging market “The green packaging market is likely to register consistent growth during 2011-21, mainly influenced by rising environmental concerns, increasing health awareness, high disposable incomes, rapidly growing economies and high energy consumption. Some of the new concepts introduced in the sustainable packaging segment by plastic packaging

companies include reduction in usage of plastics at source, biodegradable laminates, eco-friendly flexi tube for cosmetics & paste, slider zipper with diaphragm, etc,” says Pramthesh Pandya, Head-Unit & Business Development, Parikh Packaging Pvt Ltd. Despite these various steps taken by the plastic packaging companies to reduce their impact on the environment, it is a general perception that paper packages are less harmful to the environment and have a lesser carbon footprint; however, this is a myth. Avra Mitra, Senior Manager-Key Accounts, Business Unit-Web Fed, Bobst India Pvt Ltd, says, “People believe that plastics is a polluting material, so plastic packages should not be used, but this is not correct. In fact, unlike paper, plastics is made from synthetic substances, eg,

Modern Packaging & Design September-October 2012

man-made cellulose, which means that there is no need to cut trees for that. Plastic packaging is better than paper packaging because to pack certain kilograms of material in a paper bag, one needs a thick paper bag, but in plastic packaging, the thickness can be reduced drastically.”

Complexities of paper making process The paper making process is complex and has far-reaching environmental impacts. Mitra notes, “The process is toxic, resource-intensive and uses chemicals & pollutants that create major health issues and environmental degradation. In addition, deforestation required for obtaining paper pulp and disposal of paper waste products are major contributors to greenhouse gas

Plastics v/s paper packaging

Some of the new concepts introduced in the sustainable packaging segment by plastic packaging companies include reduction in usage of plastics at source, biodegradable laminates, eco-friendly paste, slider zipper with diaphragm, etc. Pramthesh Pandya Head-Unit & Business Development, Parikh Packaging Pvt Ltd

emissions.â&#x20AC;? Moreover, chemicals are used in most processes of papermaking, beginning in the forest where pesticides are used. Various chemicals are used to process fibre into pulp, resulting in pollution to the land, water and air. Some of the most commonly used chemicals are chlorine, mercury, absorbable organic halogens, nitrates, ammonia, phosphorus and caustic soda, each of which damages the environment differently. Even if paper bags are made from recycled paper, their carbon footprint is substantially higher than the equivalent oil-based plastic bag. In most cases, paper bags result in two to three times the level of emissions of the equivalent plastic bags. Paper and cardboard manufacture, even if from recycled paper, consumes huge amounts of energy. The carbon footprint of recycled paper packages is higher than similar products made from fresh fibre. Also, while making paper from recycled fibre, more energy from fossil fuel is needed, which results in higher carbon footprint; hence, the impact of paper packaging is greater.

Advantages of plastic packaging

Plastic packaging is better than paper packaging because to pack certain kilograms of material in a paper bag, one needs a thick paper bag, but in plastic packaging, the thickness can be reduced drastically.

A study conducted by consultancy firm McKinsey and Oko Institute, Germany, states that the increased use of plastics in packaging has helped in reducing global carbon emission levels. In the packaging industry, due to their lower weight than other materials, the use of plastics results in lowering the carbon footprint of the companies. This means that even as carbon emission for producing plastics is higher than glass, the use of plastics for packaging allows lower carbon emission than with glass and paper. This is because plastics is lighter than these materials. Plastics also provides significant energy savings, contributing to lesser harmful emissions.

In a nutshell

Avra Mitra Senior Manager-Key Accounts, Business Unit-Web Fed, Bobst India Pvt Ltd

The ecological damage from papermaking is alarming. Mitra avers, â&#x20AC;&#x153;The production of paper products requires too many toxic chemicals, is energy-intensive and impacts water supplies. The waste created

Modern Packaging & Design September-October 2012

by papermaking creates massive amounts of toxins that are released into the air, water and land. Greenhouse gas emissions further add to the predicament.â&#x20AC;? The American Chemistry Councilâ&#x20AC;&#x201C; Life Cycle Assessment (ACC LCA) also affirms that reducing paper consumption and paper packaging of products can have a significant impact on reducing the carbon footprint of an organisation, as well as decreasing costs; in fact, a recent trend is to decrease paper consumption in corporations because of the high costs of purchasing paper & printing. Thus, one can say that paper packaging has much larger footprint and has a negative impact on the environment to a large extent. The banning of plastic bags in some states has given rise to a heated discussion with people applauding it, but the fact remains that it is the perception and attitude that need to be changed. Recently, Assam Government banned the use of non-biodegradable materials in Guwahati as part of its initiative to stop further deterioration of the environment. The prohibition or restrictions have been issued keeping in mind the increasing concerns of water logging in the city and will remain in force in areas within the Guwahati Metropolitan Area. Industry experts comment that this has highly impacted the growth of the plastics packaging industry. In fact, instead of banning plastics, the society at large needs to implement efficient systems for waste management and plastics as well as paper disposal since banning is not the solution to all problems.

Prospects for packaging Businesses are realising their duties and adopting steps to reduce their impact on the environment. They are becoming conscious of the environmental and cost reduction benefits that can be realised by minimising the amount of paper used in their operations. As more businesses learn about improving processes and saving money, all while reducing their environmental impact, new best practices will become more widespread. Email: avani.jain@network18publishing.com

SPECIAL FOCUS: Inter face - Lakshmi Ramakrishnan

â&#x20AC;&#x153;Demand for plastics in the food packaging segment will drive industry growthâ&#x20AC;? â&#x20AC;Śopines Lakshmi Ramakrishnan, Chief Executive Officer, Essen Speciality Films Pvt Ltd. In an exclusive conversation with Avani Jain, she elaborates on the growing demand for plastic packaging in India. She also underlines the challenges and opportunities facing the industry. with paper packaging. In fact, even if paper is used for outer packaging, then inside the paper packaging, the product needs to be wrapped in plastic films to save it from damage. Therefore, plastic packaging is more in demand than paper packaging.

What are the Research and Development (R&D) initiatives taken by your company?

How is the demand for plastic packaging in India? The demand for plastic packaging has increased drastically over the years. Today, people are increasingly demanding quality product packaging. Thus, quality plastic packages along with improved look and feel are desired by everyone. Earlier, people preferred plastics packages only to reduce their cost, but gradually, the situation is changing and people are now buying plastic packages because of their flexibility and light weight. It is also seen that an attractive plastic packaging adds value to the product and attracts the customer.

What benefits does plastic packaging offer over paper packaging? When compared to paper packaging, the marketshare of plastic packaging is more than that of paper packaging, mainly because plastics is cheaper than paper. Moreover, plastics can be easily used to pack voluminous products such as milk and oil, which is not possible

We majorly concentrate on downgauging the weight of the products, thereby saving raw materials and reducing costs. In the past, we have done so for many of our products and they have been successful in the market. We continuously work towards improving the quality of our products. We also adopt measures to reduce the cost of products through efficient utilisation of resources. This keeps us ahead of our competitors.

What challenges is the industry facing currently? What opportunities are available for the industry? The various bans on plastics imposed by the different State Governments are currently a major challenge for the plastic packaging companies. These bans extend to the usage of plastic carry bags; besides, there are restrictions imposed on plastic packaging in one form or the other. Recently, the Guwahati Municipal Corporation banned the usage of disposable plastic products. This has had an adverse impact on the plastic packaging industry and will impede further growth of the industry. In fact, instead of banning plastics, the society needs to implement efficient systems for waste management and plastic disposal, as bans are not the solution to all problems.

Modern Packaging & Design September-October 2012

However, despite the challenges, there are opportunities for growth of the plastic packaging industry. The demand for quality plastic packaging is increasing by the day and consumers in all segments prefer attractive plastic packages.

What are the future projections for the plastic packaging industry in India? The plastic packaging industry is growing at the rate of 14-15 per cent per annum. Plastic packaging is an indispensible part in every segment, be it pharma, food or fast moving consumer goods products. However, the demand for plastics in the food packaging segment will majorly drive the growth of the industry in the times to come. Many food processing companies are coming up with new products in the Ready-toEat and Ready-to-Cook categories. This will directly impact the growth of the plastic packaging industry, as most of these products are packed in flexible pouches and not metal containers. Further, the need for plastic barrier films and containers for packaging food products will define new horizons for the plastic packaging industry. At present, the demand for barrier containers is low and almost none of the companies in India manufacture these, the main reason being that this is an expensive product and people prefer cheaper products. However, the mindset is changing and people are moving towards barrier containers, and their demand will definitely increase in the future. Further, increased affordability of consumers will positively impact the growth of the plastic packaging industry. Email: avani.jain@network18publishing.com

SPECIAL FOCUS: Inter face - Ghanshyam Shilamkar

“Indian film producers only accept proven, reputable line manufacturers as their partners” ....asserts Ghanshyam Shilamkar, Vice President–Sales, Brückner Machinery & Service India. In this interaction with Annabel Dsouza, Shilamkar outlines the innovations in plastic film processing and their implications on the packaging industry. What are the global market trends in the film processing machinery industry? Traditionally, India has a high demand for Biaxially Oriented Polyethylene Terephthalate (BOPET) packaging film. Brückner’s unique multi-gap MultiDimensional (MD) stretching with stretch ratios above 4.6:1 ensures best and unique film properties, such as high MD tensile strength and E-modulus to satisfy the challenging requirements for perfect convertibility in the future. Reduced pinning speeds and advanced direct drive technologies guarantee superior film surfaces & optical qualities. The advanced twin-screw extrusion system eliminates the expensive pre-drying of the resin and reduces energy consumption. Furthermore, with Brückner’s process know-how and innovative line technology, biaxially oriented multilayer co-extruded films are being developed with special film properties, eg, low seal initiation temperature, high barrier and density reduction. These films will soon find applications in the Indian market as these further develop and mature.

What are the latest ideas and innovations in packaging machinery technology? Brückner has adapted and optimised proven Biaxially Oriented Polypropylene (BOPP) components, and thus set new industry standards for Cast Polypropylene (CPP) lines. This results in unmatched net film widths of 6.2 m and a nameplate capacity of 16,000 tonne per year. Such a large-scale production leads to utmost productivity with regard to commodity films, keeping in mind the increasing requirements on the quality of produced CPP films. More and more Indian film producers are showing great interest in

What are the demand drivers for packaging films in India? What are your projections for the growth of this industry? India’s film industry is growing rapidly at 15-20 per cent annually. We expect even stronger growth in the future. The government is soon expected to issue the notification allowing 100 per cent direct foreign investment in single brand retailing and 51 per cent foreign ownership in multi-brand retail business. This will further boost the technology needs and demands for packed goods in the huge market.

What role do machinery solutions play in packaging sustainability? What is Brückner’s product development in this regard?

such high-output CPP lines as addition to their product portfolio.

India being a price-sensitive market, how does Brückner strike a costquality ratio for Indian convertors? We have experienced that Indian film producers are quality sensitive. Of course, the cost-quality ratio and operation costs have to be suitable. But the main issues are line performance, efficiency, flexibility and productivity. Therefore, Indian film producers only accept proven, reputable line manufacturers as their partners. They want to make absolutely sure that their investments are future-proof and their equipment is on the highest quality level to achieve sustained success. Further, the line investments are based on a good portion of films dedicated to exports into developed markets, where consistent quality and reliable line performance are key factors.

In the last few years, the sensitive topic ‘sustainable use of resources’ has become increasingly important all over the world as well as in India. For example, today, packaging applications often consist of more than one layer. Additional material and energy are needed to create such a flexible packaging compound. Reducing the complexity of these packaging applications is one of the major targets for film producers, converters and brand owners. In this context, ‘functional film’ is one of the key terms. At the technology centre of Brückner’s raw material suppliers, film manufacturers and renowned institutes & universities are developing such functional films. One example for these research and development efforts is the Ultra High Barrier (UHB) film. The target for the development of this metalised BOPP film was the substitution of aluminium foil in packaging applications with special barrier demand. Email: annabel.dsouza@network18publishing.com

Modern Packaging & Design September-October 2012

SPECIAL FOCUS: Rountable

How can

recycling boost the prospects of

plastic packaging in India?

While the plastic packaging industry has shown commendable improvement over the years, providing best-in-class options for consumers, the market for recycled plastics used in packaging offers numerous benefits to packaging companies as well. Anwesh Koley gauges the opinions of some industry players on the viability of using recycled plastics for packaging. Anil Verma General Manager-Technical & Commercial, Novanative Plastix Solutions (P) Ltd

Developing countries have a wider scope for recycling due to several factors such as low labour costs. Many countries have an existing culture of reuse and recycle, with associated system of collection, sorting, cleaning and reuse of waste materials. Often, an unorganised sector takes on small-scale recycling activities. Such opportunities to earn a small income are rarely missed by the urban poor. Developing countries have fewer laws to control the standards of recycled materials. But the standards must not be low, as the consumer always demands a certain level of quality. Transportation costs in such countries are often low, and with low-cost raw materials give a competitive edge to the packaging world. Innovative use of scrap machinery often leads to low entry costs for processing or manufacture, which reduces the overall pricing of the product. Thus, packaging, which forms a substantial cost for a manufacturer, can benefit from the use of recycled plastics.

Bhavesh Sheth Director, M B Packaging Enterprises

Piyush Pahuja

Most packaging and containers are made from materials such as plastic, cardboard, glass and steel, which can be recycled easily and effectively. Recycling packaging diverts large amounts of waste form landfill and has many other environmental benefits. It takes about 84 per cent less energy to recycle a plastic bottle than to make one from raw materials. This, coupled with the aesthetic and utilitarian advantages of plastic packaging, makes recycled plastics an ideal material for packaging. The energy saved from recycling one glass bottle saves enough energy to power a 100 Watt light bulb for four hours. Thus, the use of plastic packaging will go a long way in ensuring environmental consistency. Recycling prevents packaging from polluting the environment and entering water streams, where it can be harmful to the aquatic species. Where possible, one must choose containers and packaging with recycled content to close the loop.

Director, Anupam Plastics Industries

An unlimited range of products can be produced from plastics. But the market for recycled plastic products is limited due to the inconsistency of the raw material. Many manufacturers only incorporate small quantities of well-sorted recycled material in their products, while others may use a higher percentage of recycled polymers, depending on the quality required. Plastics recycling equipment machinery vary in size and sophistication. In most developing countries, it is not possible to find new equipment that can be purchased off the shelf. The machinery has to be imported, manufactured locally or improvised. Within the informal sector, the latter is usually the most common method of procuring equipment and the level of improvisation is often admirable and ingenious. In developing countries, where standards are lower and raw materials expensive, there is a wide scope for use of recycled plastic material.

Editorial take: Email: anwesh.koley@network18publishing.com

In a cost-competitive market, all the available options need to be evaluated before entering into recycled plastics. If packaging companies find the use of recycled plastics for packaging as commercially feasible, this might emerge as a standard practice among industry players.

Modern Packaging & Design September-October 2012

FACILIT Y VISIT: Bosch Packaging Technology India

Expanding horizons through global expertise One of the largest players in the flexible packaging sector in India, Bosch Packaging Technology India has recently inaugurated its new plant in Goa, further strengthening its position in an emerging market like India. Anwesh Koley delves deeper into how the new facility is all set to bring further success to the company in India.

he changing technology for flexible packaging arena in India has strengthened the quality and shelf-life expectations of food products. To tap the current consumer landscape, manufacturers have to adopt impact creating, innovative and unique packaging solutions. With stagnant productivity and increasing food wastage, packaging has become a vital course of action. One of the companies leading the way for innovative and functional packaging worldwide is Bosch Packaging Technology India. As one of the leading suppliers of packaging technology in the world and part of the € 41.5 billion, Robert Bosch GmbH Group, the company seeks to provide complete packaging solutions to its customers. Bosch develops, designs and manufactures packaging technology for the food, pharmaceutical, industrial, chemical

and cosmetics industries. The subsidiary in India brings the global expertise to manufacture form, fill and seal machines to the Indian market.

A new beginning Keeping its commitment towards catering to a wider clientele across an emerging potential market like India, Bosch recently inaugurated its new manufacturing facility at Verna, Goa. Built on an area of 33,000 sq m and with an investment of ` 34 crore, the plant will support future growth in the region. The company expects the new facility to help double its production capacity in three years. V K Viswanathan, Managing Director, Bosch Ltd, and President, Bosch Group, India, says, “Innovation is our key to success, and this is reflected in the tailor-made solutions that we offer for the packaging industry. In addition, the world-class quality,

Modern Packaging & Design September-October 2012

reliability, performance and affordability of our machines have made it the preferred choice for large businesses.” Bosch India is a subsidiary of Robert Bosch Packaging Technology Division, one of the largest manufacturers of packaging machinery and confectionery equipment in the world.

A journey called Bosch With regard to the development, Viswanathan says, “Bosch considers India, the Middle East and Africa as high-potential markets for packaging technology, particularly in the pharmaceutical and food segments. This state-of-the-art manufacturing facility in Goa will meet the growing needs of the region through appropriate products and packaging solutions. The new facility will also generate good growth and employment opportunities for the people of Goa.” Setting up of the new plant is a

Bosch Packaging Technology India

significant milestone for Bosch Packaging Technology India that commenced its operations in Verna from a leased location in 2007. From a modest turnover of ` 2.5 crore (about â&#x201A;Ź 400,000) in 2000, the Bosch Packaging Technology, a division of Bosch Ltd, has grown with a 33.6 per cent Compounded Annual Growth Rate (CAGR) and registered sales of ` 60.5 crore in 2011; it is set to reach ` 100 crore in the next few years. Today, Bosch Packaging Technology in India designs, develops, manufactures and markets form-fill-seal machines for flexible bag packaging, flow wrapping machines for confectionery and food applications as well as filling & closing machines for liquid pharmaceuticals. The India subsidiary brings the global expertise to the Indian market. Currently, Bosch Packaging Technology India directly employs 130 associates; and with the new facility, it is expected to increase the number to about 160 in the next three years. Additionally, it provides many indirect employment opportunities. The current production capacity of the plant is 200 machines per year, which is expected to double in three years.

shapes such as pillow bags, gusseted bags, block-bottom bags and other similar applications. The company offers product-specific filling and weighing systems with corresponding volume and performance ranges. Auger-type doser, cup doser and linear weighers provide optimum dosing and weighing options for packaging processes. With an integrated microprocessor technology and precise mechanics, these systems deliver high filling precision. These are reliable, easy to operate and offer an efficient and trouble-free life through a combination of modern controls & monitoring systems. Bosch possesses state-of-the-art pharmaceutical expertise, being the world leader in sterile applications with over 10,000 plants installed across the world for the pharmaceutical liquids sector. â&#x20AC;&#x153;We deliver our machines and plants not only in compliance with the relevant international standards, but our documentation, qualification and validation also help our customers to start production with their new plants much faster and more easily,â&#x20AC;? adds Viswanathan.

Committed to the future Product portfolio The company offers a wide variety of packaging machines that are suited to the requirements of different sectors. The bag form-fill-seal machines can be used to pack a wide range of products for the foodstuff, confectionery and pesticide segments. These are ideal for making different bag

Commenting on the development at the newly inaugurated plant, Viswanathan avers, â&#x20AC;&#x153;The new facility will bring our new global offerings to India. It will also contribute greatly in pursuing our future plans and consolidating our leadership position in the Indian and international markets. Hence, this is not just a Bosch India milestone,

Friedbert Klefenz, President, Bosch, explaining a machine to Manohar Parrikar, Chief Minister, Goa

Innovation is our key to success, and this is solutions that we offer for the packaging industry. class quality, reliability, performance and affordability of our machines have made it the preferred choice for large businesses. V K Viswanathan MD, Bosch Ltd, and President, Bosch Group, India but a global one too.â&#x20AC;? Globally, Bosch has over 1,000 different packaging machines, which it plans to introduce gradually in India, depending on specific requirements of the market. â&#x20AC;&#x153;We keep striving to fulfill growing market needs with the best-inthe-industry solutions and strengthen our existing leadership position,â&#x20AC;? concludes Ashok Gourish, Business Head, Bosch Packaging Technology, India. Email: anwesh.koley@network18publishing.com

Birdâ&#x20AC;&#x2122;s eye view of the shop floor

Modern Packaging & Design September-October 2012

INSIGHT & OUTLOOK

Caps & Closures Caps and closures Futuristic designs for superior performance .............................................................................................. 42

Closures for special consumers Addressing safety and accessibility aspects ................................................................................................. 44

Interface: Pankaj Vora, Director, Vora Packaging Pvt Ltd ...............................................................................46

Roundtable What are the advantages of material diversity in caps & closures design? .............................................. 48

Bag-in-box packaging From concept to reality P V Narayanan, Member of Board, APEDA (Ministry of Commerce) ......................................................... 50

Consumer behaviour Habit change through packaging innovation Alpana Parida, President, DY Works ............................................................................................................. 52

Modern Packaging & Design September-October 2012

INSIGHT & OUTLOOK: Caps and closures

Futuristic designs for superior performance The finer aspects of the evolution of caps and closures design have deeply impacted the packaging industry. Lionel Alva explores how caps and closures have pushed the envelope further in terms of the possibilities with packaging functions while sparking a revolution in packaging design.

he change in the approach to the design of caps and closures has arisen more from necessity than other reason. This necessity is brought forth by the changing dynamics of the market and the rising expectations of the consumer. It is a process that needs constant refinement through subtle innovations making way for a paradigm shift in both design aesthetics & overall packaging functions. The objective of this underlying complexity is to make packaging caps and closures provide the mechanisms of safety without great effort on part of the consumer. This hinges greatly upon bringing forth a fine balance between safety and ease of access, espousing a certain degree of initiative on part of the manufacturer. Much of this takes a toll on the nature of the packaged contents, which undergoes greater scrutiny before a package can be deemed functionally effective. The Indian market is particularly challenging considering the discerning nature of its consumer and its price-

sensitive nature. This imposes constraints on the design of caps and closures, since to be viable they must fit certain criteria. The juxtaposition of many contrasting factors is witness to several groundbreaking innovations that have captured the attention of the international Diaspora. And it is not merely the nature of these innovations, but the rate at which they have been achieved that allows for a highly vibrant marketplace. It is this stark realisation that makes India the ideal location to understand the trends in caps and closures and also witness the future of design innovation.

Impact on package design Caps and closures is not an afterthought of the design approach, but, perhaps, the first step in creating a novel packaging solution. Various trends can be witnessed in the marketplace with regard to caps and closures. It is little wonder that it was the change from aluminium caps to plastic caps that allowed the large 1-litre and 1.5-litre soft drink bottles to come into existence. Moreover, the change

to plastic caps also ensued in the shift from glass bottles to large Polyethylene Terephthalate (PET) bottles since it was considered as a more pragmatic approach. â&#x20AC;&#x153;The market conditions of caps and closures today are variable. We have seen several innovations such as the recent resealable caps that allow perishable commodities such as retail food items to remain fresh for a long time even after they are opened. Market conditions require that caps remain tamper proof, and now we also have child-resistant closures and lock-seal caps that are becoming prevalent in the marketplace. Newly designed spouts for cooking oil allow for prevention of spilling and ease of access. Snap-on closures, non-drip syrup caps, bi-injection and tamper-evident shrink sleeve bands are also some of the other innovations available today,â&#x20AC;? avers Viral R Gandhi, Director, VRG Arihant Plast Pvt Ltd. The aesthetic properties of caps showcased on retail shelves are further augmented through the use of special masterbatches to give them a glossy

Courtesy: Friedrich Sanner GmbH & Co. KG

Modern Packaging & Design September-October 2012

Caps and closures

finish. Spouts used for ketchup sachets or samples are aesthetically pleasing, while being functionally effective in helping the sauce spread in a controlled manner. Thus, in many ways, the design approach for caps and closures can influence the nature of materials used for creating the packaging.

the challenges of economic viability, cost savings can be obtained through cycle time reduction, thanks to the optimised compromise between fluidity and impact resistance, and downgauging, linked to high rigidity. Thus, efforts have been made to reduce the thickness of the walls or reducing the cap length.

Material considerations

Beginning of a new epoch

The use of various materials such as aluminium, Low-Density Polyethylene (LDPE), High-Density Polyethylene (HDPE) and Polypropylene (PP) resins allows for setting a paradigm of performance in various market verticals, eg, food & beverages, personal care, household and pharmaceuticals. Through a combination of several processes and catalyst solutions, resins are developed to match the accepted standards in caps & closures production, while accounting for processability, aesthetics, mechanical and organoleptic properties. The use of metallocene polyolefins, both HDPE and PP, leading to a more homogeneous copolymer composition is widely prevalent today. â&#x20AC;&#x153;One of the essential packaging requirements of the food processing industry â&#x20AC;&#x201C; caps and closures â&#x20AC;&#x201C; concerns the organoleptic neutrality of the container. The packaging should in no way affect the flavour or the aroma of the packaged drink. The superior organoleptics (odour and taste) of polyolefins are guaranteed by the absence of low-molecular-weight compounds, thus leading to a reduction in migrating compounds and Volatile Organic Compounds (VOC),â&#x20AC;? says Dhimant Shah, Managing Director, Gujarat Export Ventures. The narrow molecular weight distribution brings about an improved dimensional stability, resulting in consistent shrinkage and high moulding reproducibility. Other than these to meet

Significant developments have been made in the caps and closures industry, and the next decade is expected be the beginning of a new epoch for this industry that shows significant promise. Especially, in the Indian context, the nature of sealing solutions bears special relevance due to the emphasis on logistics and in light of the tremendous growth of the retail sector. Caps and closures are increasingly being considered by packaging leaders who are aggressively pursuing the expansion of their interests in this sector. Since the Indian market is largely driven by low volume production in the form of sachets and samples, this puts a different spin on issues leading to a deeper analysis of market forces. The cost dynamics of such a demanding scenario are one of the facets that pose a definite challenge for packaging manufacturers looking at consolidating their presence in this sector. The market and the industry are being looked at with a fresh perspective, while analysing opportunities in various verticals. Market growth is driven by improved functionality, convenience and market segmentation. Plastic closures are valued increasingly by brand owners for their aesthetic contribution to image, differentiation and delivery. It is the demands of this role that are spurring the development effort, with moulders attracted by return premiums in excess of any other packaging component. Application areas of projected growth and increasing marketshare for plastic caps & closures are beverages and pharmaceutical/ healthcare, where demand will be driven by functionality (tamper- and child-proof, dosing features, lightweight), convenience and through better legislation.

We have seen several innovations such as the recent resealable caps that allow perishable commodities such as retail food items to remain fresh for a long time even after they are opened. Viral R Gandhi Director, VRG Arihant Plast Pvt Ltd

One of the essential packaging requirements of the food processing industry â&#x20AC;&#x201C; caps and closures â&#x20AC;&#x201C; concerns the organoleptic neutrality of the container. The packaging should in no way affect the packaged drink. Dhimant Shah Managing Director, Gujarat Export Ventures

Email: lionel.alva@network18publishing.com

Modern Packaging & Design September-October 2012

Courtesy: BorealisGroup

INSIGHT & OUTLOOK: Closures for special consumers

Addressing safety and

accessibility aspects

Besides aesthetics, some of the key considerations for packaging design are providing better safety and accessibility to special interest consumers – children & senior citizens. Innovative designs of caps and closures aimed at special interest consumers can help companies achieve success. Lionel Alva scrutinises the role of caps and closures in reaching out to this consumer segment.

espite turbulent economic conditions the packaging industry has depicted record growth figures owing to a robust retail segment. And yet the packaging industry is the most consumersensitive industry that must constantly strive to innovate in order to cater to the fast changing dynamics of the economic landscape. This poses a challenge in the Indian context since understanding the consumer psyche in India is quite difficult. Since the emergence of a billion dollar retail industry has ensued a paradigm shift towards the design approach in packaging, while making it imperative for manufacturers to ensure that packaged goods remain more accessible to the end user segments.

Design considerations Caps and closures play a vital role here,

as this not only influences accessibility to the target consumer, but is also pivotal towards maintaining product integrity. An oft overlooked segment, it is the most important aspect of packaging design. Several innovations in caps and closures have revolutionised and opened up new avenues in terms of possibilities with packaging. Here, one of the key considerations for packaging design other than improving the aesthetic appeal has been providing better accessibility to special interest consumers. Considering the nature of its contents, a cap has to be consumerfriendly and provide increased visibility on retail shelves, besides ensuring that the integrity of its contents is preserved in accordance to the standards & regulations prevalent. In fact, it must never compromise consumer safety, and also provide a high level of protection

Modern Packaging & Design September-October 2012

from food pilferage during transportation and storage.

Convenience for consumer “Child-Resistant Caps (CRCs) are used to prevent tampering or misuse of certain specific items that may be hazardous to children such as pharmaceutical products. The design of CRC is based on the fact that children in the age group 3-5 years are not entirely capable of performing two movements – push and turn – at the same time in a coordinated manner. This does not require a highly convoluted mechanism to facilitate the opening of the cap, but only requires two coordinated movements to be performed simultaneously,” avers Sunil Shirwalkar, General Manager-Research & Development, Shruti Flexipack Pvt Ltd. This requirement can be met by a wide assortment of designs that are innovative through their accessibility

Closures for special consumers

while differing to a great extent in terms of convenience, safety and expenditure. An innovative design can help achieve success in packaging both for safety of the consumer and for the company to meet established regulations. Since children often try to access the contents of the package with their teeth, an important feature of caps and closures is to ensure that the cap remains bite resistant by preventing access in any possible way by using ‘bite-resistant films’ that completely restrict access to toxic contents. Most of the senior citizens have difficulties with child-resistant packaging, so the organisation must keep in mind the target consumer while designing the closure. Senior citizens lack the strength or agility and require ease of accessibility with the opening mechanisms for caps & closures. This can be mitigated to an extent by using the currently popular pressure-sensitive caps that do not require much effort by the consumer for opening the cap while also being child resistant.

Market concerns The packaging industry is highly competitive and market concerns require considerable scrutiny owing to the varied nature of the client profile in India. The purchase approach is entirely different from that in European countries and makes effective packaging challenging,

and this requires constant innovation on part of the manufacturer to ensure market viability & shelf appeal of the product. “The Indian market is driven by low volume sales, especially the retail segment, and is quite price-sensitive. For designing caps and closures, the challenge for the manufacturer is manifold. First, he must keep consumer safety in mind, ensure that the product, whether it is pharmaceutical or one that is not for use by children, and is child resistant while being easily accessible to adults. Second, the economics of production are important, and closures with complex mechanisms are bound to fail when it comes to marketability, besides being expensive to manufacture. Hence, we must focus on innovations such as resealable caps that allow the product to be used for a longer duration even after it has been opened by the consumer,” avers Aditya Tandon, Director, Classic Polymers and Resins.

The design of CRC is based on the fact that children in the age group 3-5 years are not entirely capable of performing two movements – push and turn – at the same time in a coordinated manner. Sunil Shirwalkar General Manager-R&D, Shruti Flexipack Pvt Ltd

Understanding the consumer Understanding the psyche of the consumer is integral to the success of the product. Understanding consumer safety concerns and designing caps & closures that are safe and accessible is a key challenge for India’s promising packaging industry. Several innovations have improved the overall economics and integrity of packaging in caps & closures. The packaging industry is expected to set a new milestone with unprecedented growth in the coming years, and designing innovative caps & closures is part of a natural evolution in the packaging process. CRCs and closures are important since their effectiveness can deeply affect lives. Thus, packaging companies require to strictly follow guidelines both on the national and international level, especially in case of pharmaceuticals where blister packs are commonly used. Also, the rising incidence of pediatric poisoning due to unsupervised drug ingestion is a concern and requires better cognisance & more stringent regulations.

For designing caps and closures, the challenge for the manufacturer is manifold. Hence, we must focus on innovations such as resealable caps that allow the product to be used for a longer duration even after it has been opened by the consumer. Aditya Tandon Director, Classic Polymers and Resins

Email: lionel.alva@network18publishing.com Courtesy: BorealisGroup

Modern Packaging & Design September-October 2012

INSIGHT & OUTLOOK: Inter face - Pankaj Vora

â&#x20AC;&#x153;The liner as a sealing solution is a crucial aspect for successâ&#x20AC;? â&#x20AC;Śasserts Pankaj Vora, Director, Vora Packaging Pvt Ltd. He highlights several intricacies of the caps and closures industry, especially in relevance to the Indian market, in an interaction with Lionel Alva. market are still in a nascent stage in the Indian market.

What is the scope of caps and closures market in India in future?

How important are caps and closures in packaging design?

What are the trends in caps and closures in the Indian market?

The caps and closures industry is quite vast and we are only a small part of this industry. We have to understand that the liner as a sealing solution is a crucial aspect for success. With only a cap on the bottle, a leakage will happen; the liner seals the area between the neck of the bottle and the cap. It manages any imperfections that exist on the neck of the bottle. For instance, Coke has added a liner inside the bottle cap without which the CO2 will leak out, besides the liner and the seal. The liner is put through an induction seal process. With heat seal on top of the bottle, it is completely tamperproof and impervious to water vapour. This preserves the integrity of the bottle, which is a secondary function of the liner. The closure is useless without the seal. If a product leaks then it is of no use, eg, honey or cooking oil cannot be held inside a bottle without a seal.

Earlier, a large part of the closures industry consisted of glass bottles with aluminium caps. Most of the industry is now moving away from glass bottles to plastic bottles. It is either a Polyethylene Terephthalate (PET) or polypropylene or High-Density Polyethylene (HDPE) container that finds use today, but all are slowly moving over from glass bottles to plastic bottles with a plastic cap. Thus, the trend in the industry is changing from aluminium caps to plastic caps in a plastic bottle. Along with the closures, the bottle designs have also changed. The aluminium industry now has a spouted cap and on opening it a small spout in cap is seen. Lot of changes are happening, such as nozzle closures for ketchups where one can actually spread out the ketchup. Fliptop caps and child-resistant closures are entering the Indian market, while those widely prevalent in the international

Modern Packaging & Design September-October 2012

Packaging will grow exponentially once Foreign Direct Investment (FDI) comes in. In fact, in a few years, once the retail sector opens up, it will help the packaging industry grow by volumes. A lot of developments are in the offing in the caps and closures market. Dispatch and logistics have become easier with plastic bottles and caps & closures are logisticsfriendly since these prevent tampering or pilferage. Even plastics companies are looking to improve economies with smaller caps or thinner walls of bottles. The Indian market is driven by low volume purchases in large numbers. For instance, in India, toothpaste of 50 gm sells more than the bigger packs.

What is your approach towards innovation for caps and closures and what are the challenges faced in the Indian context? One of the biggest innovations is wine closures. The corks used traditionally utilised a specific oil, which tainted the taste of the wine. That is why these winetasting sessions were held to ensure the quality of the wine. Thus, with traditional corks, once the bottle is opened, one has to finish it off in one day or the wine would soon come to taste like vinegar. This is not the case today, as we have new aluminium caps with liners that prevent the entry of oxygen inside the bottles. Moreover, when it comes to tamperproof solutions we have developed push seals and are applying for a patent for this process. Email: lionel.alva@network18publishing.com

INSIGHT & OUTLOOK: Roundtable

What are the

advantages

material diversity caps & closures design? in

The plastic caps and closures industry is growing at a rapid pace, but does that hold true for the metal caps & closure industry as well? Avani Jain speaks to some industry experts to find out more about the commercial viability of metal versus plastic metal caps and closures. Himanshu Sampat Marketing Executive-Packaging Division, Manaksia Ltd

We manufacture Roll on Pilfer Proof (ROPP) closures and containers made of aluminium, the market for which seems good at present. We buy raw materials as per the rates of London Metal Exchange (LME), which is strictly governed by the policies prevalent in Europe and nothing much can be done about it. As the price rises, we have to bear with it and this affects the business. Although we are faced with few challenges, but we have been in business for long and are well-equipped to manage. The future of metal caps and closures industry appears bright as five years down the line, the cost of raw materials will surely decrease, and this will have a positive effect on the industry. Further, the cost of production is low in India as compared to the foreign markets; this can serve as a plus point for the domestic industry. Thus, the profitability of the metal caps and closures industry will increase in India in the future.

Rashmin Prajapati Senior Manager-Sales Specialty, Bericap India Pvt Ltd

The caps and closures industry has undergone a sea change over the last 4-5 years. Today, all converters and end users are taking technical inputs and support system to develop consumerfriendly products. With regard to the metal v/s plastic caps debate, huge costs are involved in manufacturing metal caps due to rising raw material prices and high-end technology is involved. The basic raw material for metal caps and closures is tinplate, which is also costly. Not only the raw material is costly, but its handling is also an issue and, for that, companies need to move towards automation. Further, as compared to plastic caps, metal caps are simpler in design, and thus do not have the potential to attract the customers. Thus, the market for metal caps will only increase when unique value additions will be done in the design; however, it is a costly affair as due to its hardness, metal is difficult to mould into different shapes. The demand for metal caps is declining not only in India, but also worldwide.

Editorial take:

Urvesh N Shah Proprietor, Caps & Seals Industries

The caps & closures market has developed greatly in recent times. The major reason for this is continued shift in the product mix. Today, the focus of caps and closures industry is on value-added products such as child-resistant closures and dispensing systems, which typically use an additional secondary over cap. These caps and closures utilise plastics, as it offers various benefits to manufacturers. Plastic materials are expected to dominate the caps and closures segment due to the advantages they offer, ie, reduced costs, processing ease & weight reduction. Thus, opportunities for metal closures are limited due to competition faced from plastics metal caps and closures. In future, the use of metal-threaded caps will decline due to cost and processing disadvantages relative to plastic closures. Although the demand for metal caps and closures is declining, these have the potential for growth in niche applications. Thus, the future of plastic caps and closures is bright, but the same cannot be said for metal caps & closures. Email: avani.jain@network18publishing.com

With rising raw material prices and stiff competition from plastic caps & closures, the demand for metal caps & closures will decline in the future. The situation can improve only when innovative technologies in metal caps & closures surface in the market.

Modern Packaging & Design September-October 2012

INSIGHT & OUTLOOK: Bag-in-box packaging

Evolving from utilitarian to concept packaging, the customer no longer buys products that are a necessity but for the beauty and uniqueness of the package. This change in perception has led to the development of a new bag-in-box concept, which is finding applications in a wide spectrum of industry verticals.

P V Narayanan

he concept of bag-in-box, which was introduced in the late 1950s in the US, gained popularity in the subsequent decades with major applications in the dairy industry. Today, this concept finds wide applications in food and nonfood items, liquid & semisolid products. The bag-in-box is essentially a threecomponent system that includes a flexible multilayered structure, a closure with a spout for product dispensing and a rigid outer cover.

From mono- to multilayer Earlier, the inner bag was a monolayer film with limited application. With the availability of Ethylene Vinyl Acetate (EVA) in the 1960s and, later, faster dual-lead fillers featuring semiautomatic capping capabilities as well as development of automated box forming & closing, the bag-in-box concept attained higher acceptance with faster & wider applications. The mid-1970s witnessed the commercial introduction of web-fed auto bag-making and filling & loading (filled bag) into the boxes on line. Simultaneously, considerable developments took place in the material for the bag, with improved handling and

storage characteristics. These include multilayer Polyethylene (PE)-extruded with Polyvinylidene Chloride (PVDC), foil-based multilayer laminates, metalised Polyethylene Terephthalate (PET)-based laminates, etc. Most commonly used barrier film is a three-ply laminate of 51 micron EVA or 12-micron MET-PET or 51 micron EVA. Over the years, the bag-in-box was developed for institutional requirements of 2- to 20-ltr capacities and 200- to 1,200-ltr capacities. The system of corrugated box for holding a flexible collapsible bag with a spout was described in 1997. The product mix marketed at the time included milk, soft drink, syrups and water. Subsequent developments were related to post-mix dispensers followed by oxygen scavenging compositions in the packaging materials comprising a gas and vapour forming, barrier forming layer or coating. Subsequently, an improved system that facilitates complete dispensing of product was then established. Further development was to provide a shell around the box where the shell can be separated and used as a stand. The advantage of this is ease of dispensing through a tap into the glass/tub. Later, a modification in the box structure was introduced, eg,

Modern Packaging & Design September-October 2012

sloping of the interior base of the box towards the spout (dispensing head) that guides the flow of the liquid towards the spout. This concept can also be used in other liquid dispensing applications. Major considerations in selecting the laminate or co-extruded structure are strength and flexibility, low permeability, compatibility and heat resistance. An important property of the laminated structure is the bond between the adjacent layers. The recommended value is 500 gf/2.54 cm. Based on the nature of products, compatibility needs and shelflife, the structure of the bag material is determined. The bag formation involves unwinding of materials from their webs (2-3 pairs of rolls), advancing of the webs-hole punching-sealing of spout on to the web layer, forming of the bag by sealing the films together at the base & ends. Generally, such bags are flat and not gusseted. Optimum seal conditions must be maintained to achieve uniform seals. Wrinkling and other such defects should be avoided. The spout is also provided with a removable closure. The sealed and spouted web then moves further and individual bags are cut or perforated depending on the online filling system.

Bag-in-box packaging

Size and design The size of the bag should be such that it occupies virtually the complete interior space of the box. The effective surface area in contact with atmospheric air from the bag-in-box and volume capacity is highly significant. The head space (ullage) within the bag, ie, the free space after filling the bag, is important, as residual air can cause spoilage of the product. An optimal relationship between bag-inbox capacity, effective surface area and corresponding area per unit volume can be calculated. The spout facilitates filling and, together with the closure, should be able to withstand the handling and transit impacts & multiple uses. Spouts and closures are of different designs to meet the end-use application and market needs. Generally, these have a handling ring. When a product is dispensed in smaller portions, a dispensing tube is attached. The design of the bag-in-box generally features for a direct contact of the spout demanding a 100 per cent leak-proof closure irrespective of the high-barrier material of the valve. The oxygen ingress is significant, which should be ensured through proper tightness of the spout/ closure. The sensitivity of the material for the bag/spout/closure to temperature is equally important. Equally important is gas (nitrogen) flushing to remove the residual air or liquid drops formed. The neutral atmosphere facilitates better shelf-life. Spouts and closures of different designs are available. They are simple, one-piece moulded valves that open and close when the lever is activated. The dispensing valve facilitates flow of the product by flexing the toggle and creating an opening to the orifice. The outer box is generally a Corrugated Fibre Board (CFB) box in a conventional cubic configuration. This is commonly for 4- to 23-ltr capacities. In terms of higher capacities (30-54 galllon), rigid plastics, metal containers or cylindrical drums are used. Most boxes are built with punchout openings for easy access to the spout and closure. Standard procedures are available for filling of bag-in-boxes. The guidelines

also outline the cold, ambient, high temperature and aseptic filling needs. The system includes flow meter, filling head(s), uncap-draw vacuum-fill-recap sequence and discharge of filled bags. Bags can be manually fed or as a web in more sophisticated systems, whereas low productivity is by operator-attended highspeed filling through multi-head fillers. Such a sophisticated system includes box formers, conveyors, auto loading of bags and sealers.

Logistics and sustainability The components of bag-in-box are generally shipped in flat, facilitating lower storage space. However, in terms of plastic/metal outer, this aspect cannot be true. Some constraints with regard to CFB boxes will be sensitivity of CFB to high humidity condition unless treated, flex cracking of flexible bag (more significantly with respect to metalised films), possible impact of handling and transportation hazards. In the bag-in-box system, the product dispensing is facilitated by (a) removal of cap and physical discharge of product, (b) through a pumping system where the package is attached and (c) using a dispensing valve to activate the desired volume. After use, the inner bag is easily incinerated or dumped in landfills. The CFBs are recyclable and the rigid outers are generally reused. While the concept of bag-in-box is by and large known as a flexible inner bag with a CFB or outer, more rigid container, yet another development is a semi-rigid inner injection moulded PE-based container, collapsible when empty. At present, this concept is not widely used commercially. These are also used more for non-food applications such as adhesives, paints and chemicals. The capacities generally tried are 1 ltr to 20/30 ltr. As the capacity increases, the system becomes more economical, in as much as these are alternatives/substitutes for rigid plastic or metal containers. The inner being a monolayer-based plastic and the outer being a corrugated board, these can be individually separated and recycled,

and thus are more environment-friendly. The specifications for the outer can be less rigid, as the inner bag is sufficiently strong and this optimisation is necessary for the overall economic benefit. The term bag-in-box described here should not be misinterpreted against another ‘Bag- in-Box’ practised currently. In the latter and more often seen, particularly for smaller capacities such as 1 ltr/1 kg packs is premade filled pouches, subsequently placed in a folding board/‘E’ fluted CFB carton/box and closed. Unlike this, the bag-in-box concept is different and more sophisticated.

Fetching better value Over the years, with considerable development both in materials, technologies and systems, the bag-in-box concept has gained ground and forayed into wider applications. Its range of applications includes dairy products, eg, fluid milk, creams, soft ice cream mixes, etc. Other applications include fruit juices and concentrates, edible oil, jams and sauces, wines, chemicals, adhesives, etc. Some attempts have also been made in material packaging. Increasing cost of packaging material, operational, transportation costs, besides the cost of storage could open up increased market opportunities in the existing market segments, and hence new market potential. With increasing polymer and metal prices, a shift from these to bag-in-box could be more commercially viable. This becomes more acceptable for medium- to large-scale operations but require capital infrastructure. The system may also be less prone to tampering and spurious products, but could face constraints from the distribution line, as the empties would not fetch a better resale value. P V Narayanan is a Member of Board in APEDA (Ministry of Commerce). He is also Secretary General - IPMMI and Chief Executive - PFFCA. He is a recognised UNIDO, ITC and CFTC (UK) expert consultant in the field of packaging. Email: pvniyer@hotmail.com

Modern Packaging & Design September-October 2012

INSIGHT & OUTLOOK: Consumer behaviour

HABIT CHANGE

through packaging innovation

The modern Indian consumer is looking for goods with better and unique designs. Thus, all that the marketers and packaging experts require to do is innovate and prompt the consumers to change their habit of using the products and the way they shop, driving packaging innovations in the country. Alpana Parida

ld habits die hard – change is the only constant; contrasting statements but true to the core. Changing habits may take time, but this is an important aspect that demands consideration from any company wishing to lead in the market. Emphasising this point in today’s scenario is an example of perhaps the most common activity of Indians – making tea. India, people do not brew tea, they cook it. They add a variety of spices, boil it thoroughly and strain for drinking. Here, drinking or making tea like this – and especially using a tea bag – the task is almost impossible. Either the paper tag catches fire or falls in the pan, and thus becomes useless. It is little wonder then that the tea bag marketshare has remained relatively small. Tea bags were meant for consumers who drank the English tea. For Indian tea consumers, one needs tea bags that are boilable – without the string and the tag. A simple innovation could change the habit of how they use tea but hold constant the tea they drink.

cultural beliefs of the consumer so that packaging can follow that. Consider the case of Mutti Pasta Sauce – a recently launched brand. Mutti is one of the largest manufacturers of tomato products in Europe and has launched a new pizza/pasta sauce. A market study done by DY Works (a Brand Strategy & Design Firm) found many types of sauces – both imported and Indian – available in the market. All followed the international code for pasta sauce packaging – the glass jar. DY Works conducted an ethnographic study on the kitchens in India, and found that the products stored in glass jars were either the traditional products, eg,

The habit to change Changing habits through packaging is difficult and perhaps not very achievable. Here, more important is to change packaging to suit consumer habits. Thus, one needs to understand the habits and

Modern Packaging & Design September-October 2012

pickles, ghee, jams, or new products, eg, mayonnaise & olives. All these products required consumption with a spoon at a time. No behaviour with glass jars required the consumer to overturn the jar and take out the entire content. The perception of value of products in re-usable jars is higher than in a, for example, a disposable pouch. Thus, the company created a pouch packaging for the Mutti Pasta Sauce – a decision validated by the success of the pouch in the market. Similarly, in every category, there is a possibility to study consumer behaviour to drive packaging innovation. In a country where people worry about ants and insects, products

Consumer behaviour

such as pulses, flour and sugar could be stored in bags with zip locks and consumers will pay for these functional benefits.

Innovation for a revolution In India, little innovation happens in packaging. This is due to the belief that the consumer will not pay more for packaging. This, however, is a misconception. Examples include pumps for liquid soaps and moisturisers, and the consumers do pay more for these. Products like easy squeeze tubes for glue and aerosol spray have created more convenient ways of use for consumers. Thus, the habit change comes, not in what they use the products for, but in how they use the products. The Indian consumer is willing to accept change and try different things. It is for marketers and packaging experts to identify & drive packaging innovations in the country. If these innovations are rooted in consumer habits, the packaging will drive greater value for the brands. The downside is that packaging innovation is rarely driven through as client organisation structure is made up of silos. Production teams understand possible technological innovations but are usually given the mandate of reducing costs. The marketing teams come from the space of consumer needs, but are not cognisant of all innovations in packaging materials or processes. Here, the dialogue between marketing teams and production teams on one hand and on the other, collaboration between packaging design teams & packaging production companies seems to be missing. However, one example shows collaboration between marketing and production that created a revolution. Initially, when shampoos were too expensive to penetrate the Indian market, the ` 1/- sachet revolution completely transformed the shampoo market as well as consumer base for ever.

Providing alternatives The Indian consumer is moving on and looking for better-designed goods, from cars to apparel. Fast moving consumer goods packaging plays an important role in the great Indian upgrade story. Both functional and aesthetic aspects can be leveraged to gain marketshare and, perhaps, higher margins. All it needs is a belief in innovations, and a will to drive change.

Alpana Parida is President of DY Works. With over 20 years of experience in retail and marketing communications, she is steering one of Indiaâ&#x20AC;&#x2122;s largest pure-play branding agencies offering insight-driven solution across its expertise areas. Email: alpana@dyworks.in

Modern Packaging & Design September-October 2012

AUTOMATION TRENDS: Labeling presses

Combining creativity with

precision

The economics of packaging printing demands minimum waste and faster lead times while allowing for innovative and appealing designs. Lionel Alva looks at how the use of automatic presses for high-quality printing can impact the cost dynamics of a business and offer an accessible solution towards creating quality label designs.

he last two decades have brought about a definite shift in the intricacies of packaging labels, as the retail scenario in India has taken off in a big way, pushing the envelope in terms of increased possibilities for the packaging labels business. The multi-billion-dollar market and the concept of Automatic Identity and Data Capture (AIDC) technology has created further avenues in terms of what can be achieved through labeling. Moreover, date/lot codes and barcodes are incorporated into product label designs. The accuracy and legibility of these codes is key to ensuring that products are traceable throughout the supply chain. Missing or unreadable codes may result in rejected shipments or product recalls that expand in scope. The cost of raw material for printing has risen due to the steadily surging prices of substrates, inks, etc, and this has made aspects such as set up times and wastage more important. This has further driven the need to adopt automated technology to cut down on wastage and ensure the most optimum utilisation of resources. This will pave the way for creation of high-quality label designs at an affordable cost, where the business is driven by high volumes to ensure sustainability in manufacturing operations. Automated data collection technologies including machine vision and bar code systems help manufacturers ensure 100 per cent accuracy in their labeling process – critical for compliance with industrial labeling regulations, ensuring consumer safety, and ultimately, remaining competitive

Courtesy: Avery Dennison

Modern Packaging & Design September-October 2012

in the market. As the problem of food counterfeiting is a major challenge for any retail setup, new labeling technologies ensure the authenticity of a given product as well as consumer safety.

Need for accuracy Accurate labeling is essential to today’s food and beverage manufacturers, who need to cut costs, improve quality and ensure accuracy in their packaging process in order to meet increasing customer expectations, address a more competitive marketplace as well as minimise the potential for product recalls. Mislabeled products pose a safety risk for consumers with allergies and represent an enormous liability to the company in the form of costly recalls & associated lawsuits. Many food packaging facilities currently rely on paperwork checks and human intervention to detect inaccurate product labels. Labels are attached to paperwork and manually signed off. Often, errors can be missed, especially if label designs are similar, and this can result in costly food mislabels. This also applies to ‘spliced’ reels in which multiple reels of labels are attached together. Packaging suppliers can easily splice the wrong labels together, resulting in an operator placing the correct label reel on a food packaging assembly machine, but inadvertently switching to an incorrect label design midway during the process. Operators packing the product may not notice the change due to high line speeds. End-of-line verification solutions use barcode readers to detect incorrect labels. This enables operators to take immediate

Labeling presses

action, such as rejecting a mislabeled product from the line or stopping the assembly line altogether to correct the problem immediately. Mislabeling can occur due to an equipment fault, such as a clogged printer nozzle that fails to produce readable text or barcodes. Simple human error can also be a factor, particularly in operations where manual inspection cannot keep up with line speeds and labeling errors are likely to be missed. Automated data acquisition solutions including machine vision and barcode systems help prevent mislabeled products by ensuring print accuracy and verifying product contents during the packaging process. Increasing numbers of facilities are adopting these technologies as they realise the benefits that automated inspection brings to their processes. â&#x20AC;&#x153;When it comes to a new production facility that uses automated printing, one has to ensure that quality considerations are met and colour calibration is done in an accurate manner. The nature of operations must be kept in mind for labeling, be it for packaging, boxes or pharmaceutical products in bottles, so the nature of information displayed on a label becomes all the more crucial. Today, economic demands dictate that the best possible technology be used, which is why automation has become an integral

part of the packaging industry due to the emphasis on high volume production,â&#x20AC;? avers Bharat Panchal, Director, Printo Pack Machines.

Major challenges faced Some of the challenges with highspeed labeling presses are immediately apparent, such as the high initial setup time and cost. If the printing is digitised, then the constantly spiraling cost of ink, cartridges and carbon is another aspect that affects the economic viability of operations. For Indian packaging manufacturers, the high upf ront machinery cost may be considered as being unaffordable. Also, there is a need to have quality check systems in place to ensure that all design parameters are met with in terms of material and design to achieve optimum output. Manual inspection may become unfeasible and unrealistic, thus espousing a need to harbour automated systems for quality inspection wherein the economics of manufacturing may not work.

Key trends The use of cameras or CAD/CAM technology has further assisted in improving the speed of label printing in highly demanding situations while ensuring that quality considerations are fulfilled. A labeling facility may use a dual smart camera system to ensure that printed codes are legible and also to detect any bottles with a missing label. The first camera verifies whether the date/lot code and barcode on each label are correct as the labels are fed through a labeller running parallel to the bottle conveyor. Each label is indexed and verified by the system using Optical Character Verification (OCV ) to match the date/lot code to an expected string. A label that does not meet the required specifications will be tracked to the bottle on which it has been applied, and expelled in a reject station further down the line. After the label application process, a second smart camera checks each bottle for any missing labels. The camera detects print and/or graphics on

The nature of operations must be kept in mind for labeling, be it for packaging, boxes or pharmaceutical products in bottles, so the nature of information displayed on a label becomes all the more crucial. Bharat Panchal Director, Printo Pack Machines the label to ensure that each bottle has a label on it with the help of an Edge Detection tool in the vision software program. Optical Character Recognition (OCR) and OCV are two distinct tools in a machine vision tool set. In OCR applications, a vision system reads the characters, whereas OCV verifies whether these characters match an expected string. OCV is commonly used in production lines where data is expected to be consistent throughout a run.

Accuracy and efficiency The need for high speed and automated packaging lines has been largely driven by the high-volume growth of fast-moving consumer goods products. The singular nature of technological augmentation is fast acquiring a harmony with cost â&#x20AC;&#x201C; expansion dynamics of the packaging industry. With economies of scale in place, it is possible for organisations to achieve optimum efficiency of operations that will strike a consonance with several opportunities that the burgeoning Asian market presents. This will ensure a heterogeneous growth of an otherwise fragmented packaging industry. Email: lionel.alva@network18publishing.com

Courtesy: Avery Dennison

Modern Packaging & Design September-October 2012

ENERGY MANAGEMENT: Life cycle analysis

Reducing environmental

burden of packaging With increasing interest in sustainable packaging solutions and the fact that packaging impacts the environment not only at the time of disposal, but during fabrication and distribution as well, life cycle assessment of packaging systems is imperative. Avani Jain explains why companies need to undertake this study.

can be established and appropriate steps, such as weight-saving strategy, can be adopted to reduce energy consumption & Greenhouse Gas (GHG) emission.

Defining LCA LCA is an objective process to evaluate environmental burdens associated with the entire period of product life cycle, process or activity by identifying energy & raw materials used and waste released into the environment, as well as evaluate & implement opportunities to affect environmental improvements. Rohan Shrikant Shahane, Regional Director-South East Asia, Machine Point Consultants SL, says, â&#x20AC;&#x153;LCA is a process by which the environmental consequences of materials can be evaluated for the

production, use and end-of-life aspects of products. It can provide a cradle-tograve account of the energy, materials, water, land and other resources needed to manufacture products. LCA also provides estimation of the waste and pollution created from the production, use & disposal of products. The waste includes solid and liquid waste generation, air pollution, GHG emissions and land usage. The LCA method is internationally accredited by ISO 14000 standards.â&#x20AC;? Considering these points, an LCA carried out in a scientifically correct way is a valuable tool for assessment of the environmental effects of the plastics packaging. The plastics packaging industry supports rigorous and thorough LCA to evaluate the sustainability of its products. A complete LCA provides environmental impact data not

Courtesy: SIG International Services GmbH

ackaging is a necessity in consumer- and productionoriented economies because a well-designed packaging preserves and protects natural or manufactured products from deterioration & damage, at the same time as it attractively presents the product. Packaging has served its purpose the moment a product is accessed by the consumer and ends up in the solid waste stream. Therefore, it is imperative that plastic packaging not add to the environmental burden in its own life cycle as well as that of the product it protects. Through Life Cycle Assessment (LCA), the environmental burden of packaging, especially flexible packaging,

Modern Packaging & Design September-October 2012

Life cycle analysis

only on materials, but also on product manufacturing, transportation, service life and end–of–life options (recycling, disposal, energy recovery). It provides a thorough evaluation of the benefits of a product and makes comparisons with alternatives.

Favourable LCA of flexible packaging Flexible packaging including plastic bags, flexible pouches, etc, which generally rate favourably as compared to alternatives when evaluated in this way. The life cycle attributes of flexible packaging demonstrates many advantages across numerous packaging applications and alternatives. Shahane notes, “The environmental impact of plastic bag manufacturing as compared to other materials is less. Plastic bag manufacturing emits less carbon dioxide, consumes less energy, produces much less waste and requires significantly less water than paper bag manufacturing. An LCA study shows that production of 1,500 plastic bags consumes 70 per cent less energy, 35 per cent less fossil fuel and 94 per cent less water than what is required in production of 1,500 paper bags. Also, production of 1,500 plastic bags generates 50 per cent less carbon emissions and 79 per cent less municipal waste than production of 1,500 paper bags.”

Highlighting energy concerns The LCA of flexible packaging shows that by using light-weight packaging, such as flexible pouches, companies can reduce the amount of fuel used as well as GHG emitted during transportation. It generates less waste, thus reducing landfill discards. Also, innovation and technology improvement have enabled flexible packaging manufacturers to use fewer natural resources in their packaging. Moreover, improvements in production processes have reduced water and energy consumption, GHG emissions and volatile organic compounds usage. In addition, lighter weight flexible packaging results in less transportationrelated energy, fossil fuel consumption and environmental pollution. In fact, flexible

packaging offers large energy savings per year in manufacturing and transportation. The potential for reducing actual amount of fuel consumption by reducing package weight in transport is impressive. Lighter packages can reduce carbon dioxide emission during transportation by as much as 12 per cent. If the same packaging were re-usable rather than single use, another 16 per cent reduction in carbon dioxide emission can be expected. Further, the LCA of plastic packaging suggests that due to plethora of new, innovative, biodegradable packaging materials such as synthetic and agricultural (compostable) polymers emerging in the market, the energy consumed by plastics packaging has reduced. The regional and global impact of biodegradable polymeric packaging has been found to be lower than that of conventional packaging. The LCA also states that recycling and reuse of flexible packaging can result in good amount of energy savings. Further, it is seen that in keeping with the environmental concerns, the flexible packaging industry has taken into account all aspects of the triple botton line (financial, social and environmental) and each stage of a product’s life cycle, including raw materials, production processes, transportation, functionality, end-of-use option and sustainability of the product being packed. Also, industries are increasingly taking initiatives for reusing, recycling and dematerialising packaging in order to address the energy concerns. If the packaging consists of a single-layer flexible construction, then it can be easily recycled at the end of its life. However, the high cost of collecting, sorting and cleaning of used packaging for re-use and difficulty in recycling remains the main inhibitor.

Word of caution While LCA of plastic packaging is helpful in determining its impact on the environment, it is important to cautious. LCA is just a snapshot in time, so technologically and ecologically superior packaging systems developed in the foreseeable future may render the

Reducing environmental LCA is a process by which the environmental consequences of materials can be evaluated for the production, use and end-of-life aspects of products. LCA also provides estimation of the waste and pollution created from the production, use & disposal of products. Rohan Shrikant Shahane Regional Director-South East Asia, Machine Point Consultants SL

results of the analysis obsolete. Another noteworthy point to be aware of is the packaging function. This may sometimes be easily achievable, so the corresponding energy consumed cannot be easily determined.

Driving sustainability Therefore, the LCA of plastic packaging assumes considerable importance in the present scenario, where the focus of companies is on reducing the energy consumption. The LCA shows that throughout its life cycle, flexible packaging proves its usefulness and value for business, consumers and environment & future generations. Innovations in flexible packaging have increased product protection and consumer convenience, enhanced retail shelf impact and improved manufacturing efficiencies, while ensuring lesser use of natural resources, reducing energy consumption and waste generation. Email: avani.jain@network18publishing.com

Modern Packaging & Design September-October 2012

POLICIES & REGULATIONS: Quality standards

Safeguarding consumer interests Satisfying the most stringent quality requirements in packaging and simultaneously striving to keep overheads consistently low is the twofold challenge not only confronting the food & pharma production industry, but also machinery manufacturers. Anwesh Koley looks into various guidelines that must be followed to maintain appropriate quality standards.

product, whether a cosmetic or a drug under the law, is determined by a product’s intended use. Different laws and regulations apply to each type of product. Firms sometimes violate the law by marketing a cosmetic with a drug claim or marketing a drug as if it were a cosmetic, without adhering to requirements for drugs. Similar is the case with food packaging norms which vary with the product and the logistics involved. The guidelines for food packaging safety are indeed essential as they aid in sustaining the growth of food industry in the longer term, and help avoid unpredictable health hazards. These will also change and influence the tangent of research towards safety and toxicology. Industries will be compelled to use clear labeling for ingredients present in the form of nano-particles. G S Kochhar, Managing Director, Precision Moulds and Dies, says, “Food manufacturing industries might be obligated to conduct the risk assessment. As such there are no standard protocols for testing the toxicology effects of nano materials. Further research into human exposure to nanomaterials and their toxicology & bio-kinetics will add more challenges.”

Nano-technology for food packaging safety The benefits of nanotechnology in food packaging over conventional

Modern Packaging & Design September-October 2012

technologies are tremendous. These new guidelines are not new for nanoresearchers, and the industry has been expecting this breakthrough. “Food and Drug Administration (FDA) guidelines can be considered as a strong precautionary tone on safety risks of food packaging applications of nanotechnology. However, big players in the industry as well as academic and scientific researchers will not consider the advent of this technology as a step to jeopardise the benefits of nano food-packaging,” says Kochhar. It is important to remember and acknowledge that there are deficiencies in the current regulations, and a substantial knowledge gap exists in terms of the public awareness and information on the impact of nanotechnology on food packaging. It is always advisable to take a proactive approach to avoid any unpredictable health hazard. It is thus believed that FDA has taken a proactive approach towards implementing this technology. Nanotechnology offers higher hopes for food packaging by promising longer shelf-life, safer packaging, better traceability of food products and healthier food. Polymer nanocomposite technology holds the key to future advancements in flexible, intelligent and active packaging. Foods such as cheese, sliced meat and bakery that are prone to spoiling on the surface can be protected by contact packaging imbued with antimicrobial

Quality standards

nanoparticles. Nanotechnology can effectively produce oxygen scavengers in packaging for sliced processed meat, beer, beverages, cooked pastas and ready-to-eat snacks; moisture absorber sheets for fresh meat, poultry & fish; and ethylene-scavenging bags for packaging of fruit & vegetables.

Pharma packaging in India Driven by an increasing demand for quality, innovations in the field of pharmaceutical packaging have also been pushed in the same direction. Manufacturers of pharmaceutical packaging have started to invest in more modern machinery equipment in order to maximise outputs and reach a higher quality level. This trend is also supported by pharmaceutical companies that export their products to other countries and regions as well as upcoming biotech companies. For pharmaceutical manufacturers, stable supply and a high product quality are key success factors as far as the packaging side is concerned. This also has an impact on producers of the raw material, the glass tubing, which is used by converter companies for producing pharmaceutical containers. Intelligent packaging solutions represent the starting point of the value chain. The quality of products available in the market for pharma packaging has an impact on all further steps within the process, its steady supply is the precondition to make medical products available when and where they are needed. The Indian pharmaceutical packaging business is evolving into a specialised industry. This is supported

For pharmaceutical manufacturers, stable supply and a high product quality are key success factors as far as the packaging side is concerned.

by a rising confidence of developed countries in domestic pharmaceutical companies. “Pharmaceutical companies need to put greater emphasis on the quality and consistency of the primary packaging material as well as its branding. Being faced with malpractices and counterfeit issues in the Indian market, there is also a strong emphasis on traceability of the product,” believes Kochhar. Multinational packaging companies have discovered the existing growth potential in India, and therefore set up a base here to reap the benefit from growth, which in turn has raised the bar on quality and technology of the packaging material. This has resulted in ease of getting an entry into the regulated market.

The case of tobacco packaging Packaging is an important element of advertising and promotion. Tobacco pack or product features are used in various ways to attract consumers, promote products and cultivate & promote brand identity, for example, by using logos, colours, fonts, pictures, shapes and materials on or in packs or on individual cigarettes or other tobacco products. The effect of advertising or promotion on packaging can be eliminated by utilising plain packaging: black and white or two other contrasting colours, as prescribed by national authorities; nothing other than a brand name, a product name and/or manufacturer’s name, contact details and the quantity of product in the packaging, without any logos or other features apart f rom health warnings, tax stamps and other government-mandated information or markings; prescribed font style and size; and standardised shape, size & materials. There should be no advertising or promotion inside or attached to the package or on individual products.

Towards a change in outlook The food habits of Indians are changing. People have less time to spend in the kitchen and even lesser time to ensure longevity of the food products purchased. In such circumstances,

Pharmaceutical companies need to put greater emphasis on the quality and consistency of the primary packaging material as well as its branding. Being faced with malpractices and counterfeit issues in the Indian market, there is also a strong emphasis on traceability of the product. G S Kochhar Managing Director, Precision Moulds and Dies

the packaging of products assumes paramount importance, and thus increases the importance of quality guidelines. “With the variety in the packaging of food products, requirement for differentiated packaging machinery also becomes important. Our machines have evolved over the years and we can see the impact of changing customer demand for packaging products,” says Kochhar. The gradual change in the Indian packaging industry can be seen in the changing preference of the consumer. The conventional ways and means of packaging are giving way to more user-friendly products, which are being lapped up by the customer. Packing is as important as the food item itself since awareness about retaining food value through convenient packaging gradually gains favour. This, coupled with the global trend towards packaging safety, is finally lending a fresh outlook to the Indian food industry of which, food and pharma packaging is an integral part. Email: anwesh.koley@network18publishing.com

Modern Packaging & Design September-October 2012

STRATEGY: Light-weight packaging

Unburdening logistics cost With rising interest in cost saving, the Indian packaging industry is using light-weight packaging materials, which help companies reduce logistics cost as well as achieve sustainability. Avani Jain looks at some of the light-weight packaging solutions adopted by companies in this segment.

he global market for packaging is currently valued at nearly $ 429 billion. Today, the demands on packaging are greater than ever. As the worldâ&#x20AC;&#x2122;s population continues to grow, the packaging industry must react to issues that were not considered in the past. One such issue is sustainable packaging.

Need for light-weighting Issues such as the energy and cost required for producing and transporting packaging as well as the pollution created during package manufacturing & use is a matter of concern for every company in the segment. This has led companies to rethink their strategies, the result of which is light-weight packaging solutions; these solutions offer more than one benefits, including reduction in logistics cost. Light-weight packaging consumes lesser raw material to make the product, thus reducing the cost of materials and transportation as well as waste & energy demand. Light-weight packaging materials help reduce logistics cost, as their usage in packaging directly means lighter loads or fewer vehicles needed to ship the same amount of products, thus reducing transportation energy, decreasing emissions and lowering shipping costs. It also helps in reducing the amount of waste generated. This calls for designing optimised pack styles that suit industry-specific requirements. While the focus should be on reducing packing gram per unit,

Courtesy: Logistics International Inc

safety margins should be incorporated by taking into account the transportation difficulty, road conditions, weather and handling capabilities. In emerging countries such as India, infrastructure for smooth logistics operations is still at a developing stage. Unitisation not only reduces the consumption of packing material, but also eases handling and prevents pilferage.

Current trends Light-weighting can be achieved by using low-density materials, developing novel multilayer thin film or foamed sandwich structures. Ketan Bhatt, Proprietor, Drashti Packaging, says, â&#x20AC;&#x153;Various lightweight packaging materials are available in the market today. Some major products that enable manufacturers to create sustainable packaging include lowthickness polyester films, low-thickness metalised polyester films, Biaxially Oriented Polypropylene (BOPP) films, multilayer Polyethylene (PE) films.

Modern Packaging & Design September-October 2012

Further, new specialty films offer an opportunity to reduce packaging weight and transportation cost, thus moving towards sustainable packaging goals.â&#x20AC;? While packaging is generally necessary for protecting different types of goods, advocates of sustainable packaging are often concerned about its overuse. Earlier, companies used to over-engineer the films to ensure that the product remains safe during transportation. However, today, with new technologies available, companies are shifting to light-weight packaging solutions. Flexible pouches such as sachets are replacing Polyethylene Terephthalate (PET) bottles, which use lesser fuel and emit lesser greenhouse gases during transportation. These sachets are easy to handle and prove cost-effective to customers as well. Thus, by carefully testing different packaging materials, manufacturers and distributors of goods can determine the exact amount of packaging needed to protect an item or items without creating unnecessary waste.

Light-weight packaging

Various light-weight packaging materials are available in the market today. Further, new specialty films offer an opportunity to reduce packaging weight and transportation cost, thus moving towards sustainable packaging goals.

food products, personal care products, etc. It helps manufacturers to transport products to consumers, increase shelflife, minimise breakage, reduce handling costs, safeguard public health, provide product information and create consumer convenience. At the same time, in an era of rising energy and overall costs and scarce resources, companies should work towards packaging that not only adds value to the end-products, but also conserves the

environment and reduces logistics costs, thus creating sustainability in packaging. The key towards obtaining sustainability in packaging consists of three Rs â&#x20AC;&#x201C; reuse, reduce and recycle. Therefore, in future, companies will increasingly focus on introducing optimal pack designs with easy-to-recycle packaging materials and post-consumer waste management processes. Email: avani.jain@network18publishing.com

Ketan Bhatt Proprietor, Drashti Packaging

There are some applications which use metalised films instead of aluminium foil; metalised films are light in weight and the cost of raw materials used to manufacture these films is low. These metalised films are also exported to foreign markets. Successful exploitation of biobased light-weight packaging materials can help reduce transportation costs and contribute to a reduction in landfill requirements & carbon dioxide emissions. Analysis of the properties of the novel bio-based polymers indicates that these can be stiffer or with higher elongation than conventional plastics used in packaging. In an integrated packaging model, the number of products per trade unit or logistics unit can be optimised to reduce the overall packaging materials used. The packaging logistics approach involves reviewing packaging as an integral part of logistics costs.

For an action-packed future Packaging is a crucial necessity for every sector and more so for Fast Moving Consumer Goods (FMCG), Modern Packaging & Design September-October 2012

TIPS & TRICKS: Packaging adhesives

Pointers for a

high-performance package Packaging fulfills several needs such as information, segmentation, protection and preservation, with adhesives constituting an important component of packaging. Anwesh Koley outlines various applications of adhesives for packaging to ensure consistency in product quality.

dhesives manufacturers continue to develop new technologies and products for the packaging industry. Every day the food and pharma industries are developing new products that require packaging that is

resistant to heat, humidity, chemicals, UV, etc, or is retortable. In this dynamic environment, adhesive manufacturers must respond with technologies that address all packaging requirements, from general purpose to high-performance specialty applications.

Packaging adhesives are used to combine multiple layers of films, foils or papers to meet performance requirements f rom general to medium and to high-performance packaging. Email: anwesh.koley@network18publishing.com

Following are some of the applications of adhesives in packaging:

Aggressive filling goods and retortable applications are challenging packagers to ensure productâ&#x20AC;&#x2122;s integrity as well as the ability to withstand a wide range of temperature exposure or fatty & acidic contents. Solventbased adhesives are the most widely used technologies for flexible packaging laminations. These adhesives are urethane-based and meet the most severe requirements.

For environmental and energy-saving concerns, the converting industry can use solvent-free dry bond adhesives for laminating. This technology yields productivity enhancement, benefits of meeting higher environmental standards and better worker health & safety. These adhesives are more cost-efficient, provide excellent machinability and can be applied at high speeds.

Adhesive technologies must be compatible in various aspects, eg, container surface, material, design, labels and application & recycling method. Highperformance laminating adhesives are used when the package is exposed to high heat or when package contents are aggressive materials. These offer excellent product and moisture resistance for hot fill and pasteurisation.

The converting industry is moving towards more environment-f riendly water-based adhesives. The challenge is to obtain comparable or improved performance with no solvent emission at reasonable cost. Water-based adhesives deliver performance and value, as the cost of solvent is volatile and steadily rising. These are more cost-efficient than solvent-based adhesives.

General-purpose laminating adhesives are used for packaging applications where there is no exposure to extreme heat or processing. These offer good adhesion on plastic and metalised films and have a high chemical resistance, which is an important requirement in the packaging of peppermint candies and salty snacks.

High-performance solventborne adhesives are ideal for use on different substrates. These run on existing equipment at faster line speeds and resist aggressive foods, eg, wet pet food, sauce & ready-toeat meals. These can also be used on the outer layer of retortable structures to laminate polyester to foil, or polyester to nylon in triplex or quadruplex structures.

Modern Packaging & Design September-October 2012

PROJECT S

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers such as consultants, raw material suppliers, plant & equipment manufacturers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the packaging, printing and converting industries.

New bottling line plant Pepsi-Cola Products Philippines (PCPPI) Project type Expansion Project news With an aim to expand its production capacity, PCPPI â&#x20AC;&#x201C; the Philippines-based company engaged in manufacturing, sales and distribution of carbonated softdrinks â&#x20AC;&#x201C; has launched a new bottling line plant. Improvements in the new bottling line will bring cover-automated palletising and de-palletising machine, automation, soft packing and de-casing of glass bottles. Project location Philippines Project cost Technical Assistance Special Fund $ 500,000 Implementation stage Ongoing Contact details: Pepsi-Cola Products Philippines 29 National Road, Tunasan, Muntinlupa City 773 Metro Manila, Philippines Tel: +(632) 865-6336 Fax: +(632) 850-7928

Grading and packing centres and Controlled Atomspheric (CA) stores HP Horticultural Produce Marketing and Processing Corporation Ltd (HPMC) Project type Expansion Project news HPMC, a Government of Himachal Pradesh undertaking, will set up grading and packing centres and Controlled

Atomspheric (CA) stores for horticultural produce in the state, in a bid to ensure better prospects for fruit growers in the state. Project location India Project cost ` 25 crore Implementation stage Ongoing

Contact details: Kanpur Plastipack D19-20, Panki Industrial Area PO Udyog Nagar, Kanpur - 208022 Tel: 0512-2691113 Fax: 0512-2691117 Email: info@kanplas.com

Printing institute cum testing laboratory project

Contact details: Horticulture Produce Marketing and Processing Corporation Ltd Third floor, Nigam Vihar Shimla - 171 002 Tel: 0177-2623835, 2623823 Fax: 0177-2623799, 2623834 Email: hpmcshimla@live.com

Plastipack Product Upgradation and Manufacturing Capacity Expansion Project Kanpur Plastipack Project type Expansion Project news This leading manufacturer and exporter of industrial packaging products has embarked on expansion of its production capacity, product range and distribution network through the Plastipack Product Upgradation and Manufacturing Capacity Expansion Project. Project location India Project cost ` 53 crore (approx.) Implementation stage Ongoing

The North India Printers Association (NIPA) Project type New facility Project news Glasgow Metropolitan College (GMC) and NIPA have signed an agreement under which GMC will provide syllabus and other technical knowhow to students. The need for such an institute has emerged with the changing technology and installation of sophisticated computerised machines, which has necessitated scaling-upof the printing & packaging industry in India. Project location India Project cost Not known Implementation stage Planning Contact details: The North India Printers Association C/o Preeti Art, A-55, Royal Industrial Estate, Naigaum Cross Road, Wadala, Mumbai Tel: 022-2404221, 2404093 Fax: 022-2406434 Email: info@nipa.in

Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Modern Packaging & Design September-October 2012

TENDERS

Latest Popular Tenders brought to you by www.tendersinfo.com Packers machine

Sachet packing machine

Org TRN Desc BOD LOC BT

Org : Essential Drugs Company Ltd TRN : 12123180 Desc : Supply and installation of sachet packing machine for OR-saline BOD : 27 Sep, 2012 LOC : Bangladesh BT : International competitive bidding

: : : : : :

Oil and Natural Gas Corporation Ltd 12105957 Procurement of packers 24 Sep, 2012 India Domestic competitive bidding

Spare parts of packing machine Org : Mugher Cement Enterprise TRN : 12106373 Desc : Supply of spare parts for overhaul of HAVER packing machine BOD : 21 Sep, 2012 LOC : Ethiopia BT : International competitive bidding

Plastic packing boxes Org TRN Desc BOD LOC BT

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Ministerio De Educacion 12085968 Acquisition of plastic packing boxes 10 Sep, 2012 Guatemala International competitive bidding

Sand bag-filling machine Org TRN Desc BOD LOC BT

: Central Organisation for Modernisation of Works (Indian Railways) : 11721210 : Supply of bearing cleaning plant : 08 Oct, 2012 : India : Domestic competitive bidding

Packaging bags Org TRN Desc BOD LOC BT

: Bangladesh Chemical Industries Corporation (BCIC) : 12098651 : Supply of Woven Polypropylene (WPP) Bags : 10 Sep, 2012 : Bangladesh : International competitive bidding

Packaging garbage bags non-septic, septic cardboard boxes Org : CH Montperrin TRN : 12087907 Desc : Purchase of garbage bags non-septic, septic, cardboard boxes, plastic drums, mini boxes BOD : 20 Sep, 2012 LOC : France BT : International competitive bidding

Machinery for working plastics Org TRN Desc BOD LOC BT

: Deutsche Gesellschaft FĂźr Internationale Zusammenarbeit (GIZ) GMBH : 11844991 : Delivery and installation of machinery for production of free-HFCF PU foam : 28 Sep, 2012 : Germany : International competitive bidding

Plastic container Org TRN Desc BOD LOC BT

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Ordnance Factory Board 12028050 Supply of plastic container 12 Sep, 2012 India Domestic competitive bidding

Refuse bins Org TRN Desc BOD LOC BT

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DĂźrener Service Betrieb 12038811 Supply and distribution of bins 13 Sep, 2012 Germany International competitive bidding

Org: Organisationâ&#x20AC;&#x2122;s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type. Information courtesy: Tendersinfo.com 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Modern Packaging & Design September-October 2012

EVENT LIST

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Indiaâ&#x20AC;&#x2122;s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

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Labelexpo India 2012 This is among the largest events for the label, product decoration, web printing and converting industry in South Asia. With product launches and live demonstrations for the dynamic labelling industry, this event will highlight the latest ideas and innovations in package labeling, October 29-November 1, 2012; at Pragati Maidan, New Delhi For details contact: Pradeep Saroha Label Expositions Pvt Ltd O4U Centre, Plot No 649 M-02,Udyog Vihar phase 5, Gurgaon, Haryana Tel: 012-44234434 Email: psaroha@labelexpo.com Website: www.labelexpo-india.com

International PackTech India 2012 This is an offshoot of the leading global trade show Interpack, and is being held after a good response in 2010. Highly regarded in the Indian packaging industry, this event will be a good platform to showcase and leverage the latest developments in the converting, processing, printing and beverage sectors. This event reflects the entire market for food and beverage processing in India; November 6-8, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Messe DĂźsseldorf India Pvt Ltd 1, Commercial Complex, 2nd Floor

Pocket H & J, Sarita Vihar New Delhi - 110076 Tel: 011-26971745, 1056, 1066 Fax: 011-26971746 Email: messeduesseldorf@md-india.com Website: www.packtech-india.com

PackPlus 2012 In order to showcase the opportunities and growth potential within the Indian packaging industry, PackPlus 2012 will provide a global platform to the leaders of this industry, who will present some of the latest innovations and developments from across the world. Strong growth in sectors like fast moving consumer goods, pharmaceuticals, liquor and cosmetics has had a positive rub off on the packaging industry.; December 7-10, 2012; at India Expo Centre, Greater Noida, Delhi NCR For details contact: Print-Packaging.Com Pvt Ltd F101, 1st Floor, Tower 7, International Infotech Park, Above Vashi Railway Station Vashi, Navi Mumbai - 400705 Tel: 022-27812093/2619/2657 Fax: 022-27812578 Email: info@packplus.in Website: www.packplussouth.in

Indiapack 2013 This event has emerged as a brand name in the Indian packaging industry. Recognising that the new trends and developments are essential for the growth of the industry, this event will offer a wide

Modern Packaging & Design September-October 2012

platform for showcasing innovations in packaging materials, machinery & other allied services; January 28-30, 2013; at Bombay Exhibition Centre, Mumbai For details contact: Shekhar Amberkar Indian Institute of Packaging Plot E-2, MIDC Area Andheri (East), Mumbai - 400093 Tel: 022-28219803 (Ext. 307) Fax: 022-28375302 Email: iipend@iip-in.com Website: www.indiapack.org

Printpack India 2013 This edition will focus on disseminating information on technology, market perspectives and various developments taking place around the world, relevant to the Indian printing, packaging, converting and allied machinery manufacturing industries; February 23-28, 2013; at India Expo Center & Mart, Greater Noida, Delhi NCR For details contact: Indian Printing Packaging and Allied Machinery Manufacturersâ&#x20AC;&#x2122; Association (IPAMA), Plot No C - 54 Sector-62, Institutional Area, Noida - 201 307, UP Tel: 0120-4292274/75, 2400110 Fax: 0120-2400109 Mob: 9717199385 Email: admin@ipama.org, info@ipama.org Website: www.ipama.org

EVENT LIST

International PPMA Show 2012 This is among the leading trade shows endorsed by PPMA. It offers enormous opportunities to engage with manufacturers, processors and engineers looking to source processing & packaging machinery & equipment to enhance their operational productivity; September 25-27, 2012; at National Exhibition Centre, Birmingham, UK For details contact: Graham Earl Exhibition Manager Reed Exhibitions Ltd Gateway House, 28-The Quadrant Richmond, Surrey, TW9 1DN, UK Tel: +44 (0)20-89107890 Fax: +44 (0)20-89107877 Email: graham.earl@reedexpo.co.uk Website: www.ppmashow.co.uk

Paper Arabia 2012 This event will feature a broad range of industry verticals within paper packaging, such as tissue manufacturing, paper converting machinery and chemicals, processing & recycling solutions. It is the right platform to reach out to decisionmakers, traders, printers and packaging designers in the Middle East; October 1-3, 2012; at Dubai International Convention & Exhibition Centre, UAE For details contact: Rajesh Nair Exhibition Manager Al Fajer Information & Services PO Box 11183, Dubai, UAE Tel: +971-4-3406888, Fax: +971-4-3403608 Email: nair@alfajer.net Website: www.paperarabia.com

Tokyo Pack 2012 This is among the largest international packaging shows in Asia. It provides strong support for expansion of business opportunities owing to emphasis on innovative product design and packaging; October 2-5, 2012; Tokyo International Exhibition Center, Tokyo, Japan

For details contact: Japan Packaging Institute 10F Togeki, Bldg 4-1-1 Tsukiji, Chuo-ku, Tokyo - 104 0045, Japan Tel: +81-3-35431189, Fax: +81-3-35438970 Email: tokyopack@jpi.or.jp Website: www.tokyo-pack.jp

Packaging Innovations 2012 This conference is for packaging designers and brand owners to ideate on convenient & sustainable solutions. From the latest materials to create customer recognition, design agencies to create a brand representing the product, to mock-up agencies producing the newest concepts for producing branded packaging are represented here; October 4-5, 2012; at Business Design Centre, London, UK For details contact: Adrian Harrow easyFairs UK Ltd 8 Oak Lane, Twickenham TW1 3PA United Kingdom Tel: +44 (0)20-88438800 Fax: +44 (0)20-88921929 Email: Adrian.Harrow@easyFairs.com Website: www.easyfairs.com

PACKEX 2012 Among the leading packaging trade shows in North America dedicated to innovations in processing and converting, this event will offer hands-on access to the latest in flexible packaging, cartons, labels and tags, custom automation equipment, contract services, printing, converting, processing, materials, material handling, software, etc; November 14-15, 2012; at Montreal, Canada For details contact: Jim Beretta UBM Canon 11444 W Olympic Boulevard Los Angeles, CA 90064-1549 USA Tel: +310-445-4200, Fax: +310-996-9499 Email: jim.beretta@ubm.com Website: www.canontradeshows.com

EMBALLAGE 2012 This is an interactive platform focussing on new packing design, exclusive conferences on food safety, eco-design, recycling, sustainability, etc. This event will offer exhibitors and visitors an opportunity to learn about the packaging industryâ&#x20AC;&#x2122;s current development techniques, new strategic stakes & marketing management policies; November 19-22, 2012; at Paris Nord Villepinte Exhibition Centre, France For details contact: Flora Liegey Marketing Manager Comexposium 70 avenue du GĂŠnĂŠral de Gaulle F - 92058 Paris-La DĂŠfense Cedex Tel: +33 (0)1-76771424 Fax: +33 (0)1-53309521 Email: flora.liegey@comexposium.com Website: www.emballageweb.com

ALLPACK Indonesia 2012 This international packaging exhibition will feature the latest technology, machinery, materials system and supplies for the food & beverage industry, pharma & cosmetic packaging, bottling, canning & refrigeration solutions, automation & material handling, quality control and testing systems; November 21-24, 2012; at Jakarta International Expo, Kemayoran, Indonesia For details contact: Krista Exhibitions Blandogan Street No 28 D/G - Jakarta 11220 Tel: +62-21-6345861/62 Fax: +62-21-6340140 Email: info@kristamedia.com Website: www.allpack-indonesia.com

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of

Modern Packaging & Design September-October 2012

EVENT PREVIEW: International PackTech India 2012

Signalling optimal possibilities The packaging industry is making its presence felt in the dynamically developing Indian market. Catering to the entire value chain of food processing, packaging and printing technology is International PackTech India 2012 – a unique show for packaging business and technology in India. With successful innings in the past, the event this year is all set to exceed the expectations of exhibitors and visitors.

Lionel Alva

espite the global economic downturn, India is currently one of the biggest markets for the packaging industry. The business-friendly environment of the country is boosting trade in the packaging business. In light of these developments, International PackTech 2012 is a oneof-a-kind platform where technology catering to the unique conditions of the Indian market will be showcased. International PackTech India is widely regarded as one of the successful exhibitions for the packaging industry, bringing together a wide spectrum of industries at a single platform to get the essence of packaging technology and future trends that the industry is likely to follow. International PackTech India 2012 is scheduled during November 6-8, 2012, at Bombay Convention & Exhibition Centre, Mumbai. About 300 exhibitors will showcase a full range of products for the packaging, packaging-

printing, processing, beverage and food industry. The previous year’s event had posted record numbers and the organisers – Messe München and Messe Düsseldorf – anticipate an increase of about 50 per cent in the forthcoming edition. The International Packtech India exhibition is in sync with the global demands for packaging that include providing low-cost solutions to facilitate equitable and mass distribution in pricesensitive markets.

Collaborative strategy “Visitors can expect a wide range of solutions, technologies and processes from exhibitors across the world. The fact that two trade fairs – Drink Technology India and International PackTech India – act in concert is also demonstrated by the joint official German participation, which allows 16 companies from Germany to present their goods within a corporate stand. In addition, International PackTech India 2012 will feature official national presentations from France, Italy,

Modern Packaging & Design September-October 2012

Turkey and Switzerland. The Drink Technology India will come up with joint presentations from China and the UK,” avers Johannes Manger, Event Organiser, Messe München GmbH. Demand from exhibitors is already high. About 300 companies, international corporations as well as regionally active suppliers from India will be displaying their products and processes in the 12,000 sq m exhibition space at the Bombay Convention & Exhibition Centre. Companies such as Bühler, Clearpack India, Cama Group, COESIA India, Ehcolo A/S, GEA, Haffmans, Hinterkopf, KHS, Krones, MultiPack Systems, Ronchi Mario Spa, Sidel, Siemens, TheegartenPactec and Ziemann have already registered and announced new product launches. The exhibitors will focus on the requirements of the Indian market and present customised solutions & products.

Focus on innovation Several new and promising technological concepts in the realm of smart packaging, atmospheric packaging, anticounterfeiting and tracking technology including the Radio Frequency Identification (RFID) technology and evident caps & closures technology will be highlighted at the event. Automated packaging machines will also be explored. The display of some revolutionary concepts is also expected, eg, atmospheric packaging, packaging for special interest consumers, etc. Ideas on material reduction and recycling technology shall also be touched upon in detail. These developments are evidence of a renewed focus on making packaging more viable and accessible as well as an opportunity for novel packaging technologies to make their presence felt in the Indian market. Email: lionel.alva@network18publishing.com

EVENT PREVIEW: Labelexpo India 2012

Global labeling expertise under one roof Product security is indispensable in the current market scenario and efficient labeling solutions are the key to attaining this goal. Labelexpo India 2012 intends to bring together international expertise in the field of labeling on a common platform in order to encourage the exchange of technology and address the industry’s concerns. Anwesh Koley

he increasing need for enhancement of security measures is warranted by the ever-growing demand of the consumer for higher and stricter norms and also by government regulations. With increasing number of global transactions for goods, security measures assume wider dimensions as requirements vary according to the final consumers. Growth rates of the Indian label industry are currently estimated at 20-25 per cent; not only will the Indian retail revolution support this rapid growth internally, but India will become a major exporter of label products as well. Low manufacturing costs, combined with a labour force able to communicate in English language and willing to learn new skills, may even result in India challenging China as the next label leader. Labelexpo India 2012, to be held between October 29 and November 1, 2012, at Pragati Maidan, New Delhi, presents an exciting opportunity for labeling f raternity f rom across the globe, with some of the biggest names in the industry showcasing their latest technology and innovative concepts at the expo.

International presence All set to be the largest show in its 10-year history, over 200 local and international press & material manufacturers will be exhibiting at this edition. Some of the new exhibitors are Color-Dec, Fujifilm Sericol, Heraeus Amba, Jung Chang Machinery, Mastercorp, Mimaki, Rheintacho and Webtech. The number of international exhibitors has also

increased, with manufacturers from the Far and Middle East. Supported by Label Manufacturers Association of India (LMAI) and all key printing and packaging magazines & associations in India, Labelexpo caters to labeling and packaging printers/converters, brand owners and label designers, with many new product & technology launches scheduled. Labelexpo India will again play host to the LMAI Avery Dennison Label Awards.

What to expect? Along with the latest advancements in label materials, films, sleeves and wraps technologies, live demonstrations of an the latest working machinery will be given. Attendees can learn about global label trends and technologies and can network with the world’s leading suppliers & major industry experts. Roger Pellow, Labelexpo Managing Director, comments, “We are delighted to return to India and look forward to working closely with our partners at the LMAI. Since the show was last held in 2010, India’s label industry has

grown steadily, while business has become more commercialised with international brands such as Carrefour and Walmart entering the Indian wholesale market. As businesses mature, competition intensifies, the demand for high-quality and specialist printing has risen. Visiting this year’s Labelexpo India and seeing the latest innovations available to the industry will be more imperative than ever.”

Addressing concerns Security labeling is an essential tool for combating counterfeiting. Today’s consumers are looking for overt security labeling to visibly guarantee that they are buying the genuine article, while covert and forensic solutions deliver an extra layer of protection by ensuring product integrity from the producer to the user. Labelexpo India 2012 will provide answers to all these questions and address the concerns of the labeling industry, enabling brand owners to protect their identity and maintain their reputation in the industry. Email: anwesh.koley@network18publishing.com

Modern Packaging & Design September-October 2012

EVENT REPORT: PackPlus South 2012

Encapsulating the southern flavour Working towards the common goal of advancement of the packaging industry, PackPlus South 2012 showcased a spectacle like never before with the best of technology including product launches, machinery and a wide array of exhibitors & visitors, delineating the possibilities with the packaging industry all under one roof. Annabel Dsouza and Lionel Alva

ackPlus South 2012 upon its conclusion recently has been considered as the most fruitful iteration of the event yet. Presenting 250+ exhibitors and 450+ representative companies, PackPlus South 2012 featured 50+ product launches, 150+ running machines and several other attractions in the 10,500 sq m exhibition area of HITEX International Exhibition Centre, Hyderabad. The numbers itself are indicative of the quality of the exhibition and its remarkable achievement. While the event drew in large numbers of visitors, to the tune of 6,749, it was lesser than that in the last edition, which accounted for 12,454 visitors. The newly introduced entry fee ensured that the event attracted only those interested in business and kept the curious onlookers at bay. Clearly, organisers of the event had set their priorities right, which led to an impressive showing.

Concurrent events Certain events pertinent to the packaging industry were conducted in parallel; for instance, Pharma & Food Packaging Conclave was a special highlight on the first day of the show. The event set the tone of what was to follow and was inaugurated by Dr P V Appaji, Director General, Pharmexcil; Krishna Reddy, Executive Director, Bulk Drug manufacturers Association (BDMA); M L Agarwal, Past President-Federation of Corrugated Box Manufacturers of India (FCBM), Andhra Pradesh Corrugated manufacturersâ&#x20AC;&#x2122; Association (APCMA); Chakravarthi AVPS, Managing Director, Ecobliss India; Dr Ranga Rao, Executive Director; BDMA; M Hemadri, Director, Pack World; Deepak Manchanda, Consultant, Packaging Design & Development; and Anil Arora, President, Print-Packaging.Com (P) Ltd. The exclusive panel discussion featuring leading quality certification experts from the pharma and food manufacturing industry, quality

Lighting of inaugural lamp by (L-R) Chakravarthi AVPS, M L Agarwal, M Hemadri, Dr P V Appaji and Dr Ranga Rao

certification & packaging, focussed on reducing risk and achieving strategic business goals. The highlights offered a greater insight into the dynamics of the packaging industry, while allowing for a detailed analysis of future trends, opportunities and the many challenges that had to be overcome with the aid of a unique assemblage of technology showcases & presentations. This was a one-of-a-kind exhibition for the packaging industry.

Show highlights Corrugated box making machines and converting equipment were the special attraction of the show. Several innovative machines were running live, some of which are as follows: semi-automatic die-cutting machine, automatic flute laminator, automatic folder gluer and semi-auto-stitching machine from Natraj Corrugating Machinery Company; corrugated cardboard making equipment, flexo printing and in-line printing slotter die-cutting machines from Ming Wei Paperware Machinery Co Ltd; paper corrugated board & box making machines from Mohan Industrial Machine Tools; high-speed slitting machine from Suddha Converting Machineries (P) Ltd; and corrugation machines & flexo printers from Zhongshan Huatong Packaging Industry Co Ltd. Several exhibitors showcased top-of-the-line technology that could revolutionise the market. Arshad Electronics (P) Ltd unveiled FLUXOSEALER â&#x20AC;&#x201C; a special induction sealer. 3D Technopack Ltd showcased Flexo-screen printed tubes, Congzhou Packaging Machinery Manufacturers Co launched its new Rotary die cutter+slotter and Daetwyler Swisstec India (P) Ltd presented a new range of doctor blades. Sandilyam Automation Systems (P) Ltd had launched Axicon 6525 HS

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PackPlus South 2012

Inline verifier with high-speed imaging to achieve scan rate of 150 scans/second on thermal printers. “The quality of visitors is top priority in any business exhibition. PackPlus South provides us with that and so the show was successful for us,” said Arun Kumar AS from Sandilyam Automation Systems. Enigma Ventures (P) Ltd launched its all-new Rotary Die-cum-R.S 4 (rotary slotter 4 bar) cutting machine at the show. “We chose PackPlus to launch this revolutionary product as no other platform could help us reach the southern market in a better way. We have received several enquiries for our machine,” said Rajesh Munjal, Proprietor, Enigma Ventures. Gujarat Machinery (P) Ltd launched its Spun bond Polypropylene (PP) nonwoven fabric manufacturing plants and 6-8 shuttle circular looms for PP/HighDensity Polyethylene (HDPE) woven sacks at the exhibition, Indus Control and Automation (P) Ltd displayed a new fully automatic bag filling machine with auto bag placer & auto bag stitcher, and Osna Electronics (P) Ltd presented Datamatrix code reader for pharma industries.

opportunities. This was the first experience for SP Ultraflex Systems at the southern edition of PackPlus. “We had never been on the exhibition grounds of South India. The PackPlus South platform appeared promising and so we dived in this venture. We now know more about the southern business mindset and have received several enquiries as well,” said Biku Kohli from SP Ultraflex Systems. K V Kishore from K L Agencies AgriBusiness, had visited PackPlus South for the first time. He said, “I had heard about the show but could not visit it earlier. For me this is the largest packaging exhibition I have ever visited in India. I found many machines related to my business.” Ramesh C H from SV Engineering, has been a regular visitor to PackPlus, be it Delhi or Hyderabad. He stated, “And now when we are planning to do something in the field of water packaging, which could be a better place to get information on the latest innovations from the industry.” Visitors to the exhibition had arrived from different regions of India, including Baddi, Rajasthan, Kolkata, Assam, Nagpur, Pune, Kerala, Bangalore and Delhi.

On an optimistic note Visitors’ views The general sentiment depicted that the conduct of the exhibition was impressive and fulfilled the expectations of business

The unanimous consensus was that this year’s exhibition was more fruitful due to a more concentrated approach. Many exhibitors and visitors expressed their

satsifaction towards the exhibition being a favourable platform to conduct business in a congenial manner. It offered a glimpse into the evolution of the Indian packaging industry and providing valuable insight into future trends & opportunities. Extending their support to the exhibition were the Hologram Manufacturers Association of India (HoMAI) and BDMA. The organisers were satisfied with the response generated and emphasised on how it would set a precedent for events to be held in the future. “With the closing of PackPlus South on a positive note, we are now concentrating on PackPlus 2012 to be held from December 7-10, 2012, at India Expo Centre, Greater Noida, New Delhi. In 2013, we will be back in Hyderabad with the third edition of PackPlus South,” said Neetu Arora on behalf of Print-Packaging.Com (P) Ltd, organisers of the Show. It also allowed for an interesting case study on the mindset of the Indian consumers, particularly those in South, and provided a greater outlook on the dynamics of conducting business in this region. Since the nature of the Indian consumer profile is varied, this event will pave the way for machinery and technology augmentations specific to the Indian market. Email: annabel.dsouza@network18publishing.com and lionel.alva@network18publishing.com

Modern Packaging & Design September-October 2012

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BOOK REVIEW

Strech Blow Molding Author : Ottmar Brandau Price : ` 9,971 This is a comprehensive volume on the subject of stretch blow moulding, which focusses on the practical aspects, fault analysis and troubleshooting. The author has introduced the subject of stretch blow moulding and explained the process of running the production line with troubleshooting techniques. The book is well structured with the fundamentals, the process, special applications, troubleshooting, economics, performance and training operators. The illustrations and diagrams are placed well and are clear to understand. The chapter on troubleshooting needs a special mention here, as it has been presented in an excellent way. It is targeted at practicing plastics engineers, processors and managers who can gain knowledge to improve productivity. The volume can be termed as a toolkit for the manufacturing personnel who can learn from it the tricks of the trade and implement strategies to optimise production processes and save money. It will also be useful for students of plastics engineering and packaging. This book is worth acquiring for institutions and manufacturing units.

Bottles, Preforms and Closures A Design Guide for PET Packaging Editor : Ottmar Brandau Price : ` 8,791 This book is a compact guide on the subject of bottles, preforms and closures. It covers all the engineering aspects of Polyethylene Terephthalate (PET) bottle production and the relevant production processes, blow moulding, injection moulding along with plant layout, organisation and management. It is a mini-encyclopedia for engineers and plastics technologists, which provides them with the salient aspects of practical working in order to increase output through reducing cycle times by adopting newer techniques. The chapter on closures with respect to the bottle neck design explains lucidly the technology even to a non-technical person. There are, however, chapters that overlap with the authorâ&#x20AC;&#x2122;s another book on Stretch Blow Molding. Again, this is book worth possessing in the libraries of institutions and manufacturing units.

Reviewer: Prof C S Purushothaman, Chair Professor Director, SIES School of Packaging Mumbai.

Avaliable at: SCI-TECH Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 053 > " `

# " > " `" ! !<; * % !

Modern Packaging & Design September-October 2012

PRODUCT S

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818

Fibreglass adhesive tapes The Unito P TFE/Tefloncoated fibreglass adhesive tapes have advantages such as nonstick, selflubricating, friction-free, non-toxic, non-flammable, non-wettable, nonbrittle and resistance to atmospheric condition. Silicone pressure-sensitive adhesives used for making these tapes withstand wider temperature range of –200°C to +300°C. The adhesive tapes ensure permanent heat-sealing, thus making sure that heat-sealed packet is pilfer-proof. These tapes give excellent performance for expected life on any heat-sealer. The tapes are available in width from 6 mm to 1,000 mm. Urja Products Pvt Ltd Ahmedabad - Gujarat Tel: 079-22872277 Mob: 09825688244 Email: info@urjafabrics.com Website: www.urjafabrics.com

Cap sealing machine In model SCVM-4 cap sealing machine, the bunged vials are fed by a turntable or a conveyor to the in-feed slotted wheel. The sealing turret consists of eight sealing heads, which are identical. The output is 300 vials per minute, the processing is in the range of 2-100 ml and main drive is 1.5 hp. The cap sealing machine finds application in pharmaceutical and packaging industries. Snowbell Machines Pvt Ltd Dist Thane - Maharashtra Tel: 0250-6456130 Email: marketing@snowbellmachines.com Website: www.snowbellmachines.com

Modern Packaging & Design September-October 2012

PRODUCT S

Pillow pack machine

Labelling and sticker machine

The model HPPM-150 horizontal pillow pack machine has speed ranging from 30 to 150 packets/min (according to the size of product). The 2-m-long i n f e e d conveyor is provided for easy feeding of the product. Cross-sealing heaters operate on 110 V. The machine is noiseless and trouble-free. Machines for other products with higher dimensions are also fabricated on order. Design registration is done mechanically or with photocell.

The model LBL100 FB automatic labelling and sticker machine is userf riendly, vertical linear sticker labelling machine, suitable for applying front and back labels on flat/oval/square shape containers with output of 100 labels per minute depending on products and label size. Product alignment system is synchronised with top holding belt mechanism, with necessary changes in respect to product samples. It meets the needs of major users of modern packaging lines, which requires high efficiency, speed, accuracy and durability. All adjustments are user-friendly and require minimal tools and change parts.

New Indo International New Delhi Tel: 011-26693289, Mob: 09810061605 Email: nii@ndf.vsnl.net.in Website: www.newindo.net

Laxmi Pharma Equipment Ahmedabad - Gujarat Tel: 079-25831600, Mob: 09426406754 Email: contact@laxmipharmaequipments.com Website: www.laxmipharmaequipments.com

Modern Packaging & Design September-October 2012

PRODUCT S

Plastic packaging tube Etain is a fully recyclable plastic packaging tube made from a combination of virgin and recycled plastic materials. This tube contains up to 40 per cent PCR HDPE plastic material. The plastic packaging tube is typically used by FMCG companies for packaging various types of hair care, skin care, pharmaceutical and food products, besides cosmetics. This is made from recycled plastic material and is fully recyclable for the same recycling stream. Etain is highly customisable and the amount of PCR can be varied depending on customer requirements and the nature of the product that is contained within the package. Essel Propack Mumbai - Maharashtra Tel: 022-24819000, Mob: 09769410851 Email: preetosh.shrimali@ep.esselgroup.com Website: www.esselpropack.com

Modern Packaging & Design September-October 2012

PRODUCT S

Lable inserting machine The model DSV-600P sleeve machine runs at a high-speed of 600 BPM while using 180mm height label and is set up online with the producing line. This machine is chosen by beverage manufacturers for huge production capacity. The machine also uses colourful human/machine interface controller, which ensures user-friendly operation. Doublelabel holders are adopted too, which ensures easy operation in changing labels. Meanwhile, users can choose optional parts, eg, label unwind, label accumulator, etc. Specially designed knife plate is change-free within the rated specifications. If needed, the knife plate can be changed in just three minute. Shanghai Dase-Sing Packaging Technology Co Ltd Shanghai - China Tel: +86-21-33658333 Email: label@dasesing.com Website: www.dasesing.com

Water-soluble film These watersoluble films are used for handling and dispensing hazardous chemicals and formulations. By using these films, the infection caused by toxic or stimulating materials can be reduced. The films prevent contamination, are fully biodegradable, environment-friendly and widely used in packaging. The films are water-soluble, transparent and lustrous. These films have good gas barrier property, anti-static property, printability, strength and weathering resistance. The watersoluble films are used in packaging of liquid & powder detergents, all-purpose cleaners, disinfectants, agrochemicals, fertilisers, watertreatment chemicals, pigments/dyes, concrete additives, etc. Arrow Coated Products Ltd Mumbai - Maharashtra Tel: 022-26352500 Email: spatel@arrowcoated.com

Modern Packaging & Design September-October 2012

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Subscription Department, Network18 Media & Investments Ltd, Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

PRODUCT S

Oxygen and CO2 analyser The Pack Check model 325 is a singlehanded oxygen and carbon dioxide analyser for checking modified atmosphere inside packages. It is an ideal instrument for portable, fast and accurate headspace tests on the packaging line in warehouses or in laboratories. This analyser has the ability to store 400 readings, stored by operator and product name. It is ideal for sample tests with only minimum amount of gas required for the smallest of packs in a modified atmosphere package. Hemetek Techno Instruments P Ltd Mumbai - Maharashtra Tel: 022-26860692, Mob: 09029308058 Email: mum@hemetek.com Website: www.hemetek.com

Modern Packaging & Design September-October 2012

PRODUCT S

Flexible packaging materials

connectivity options, including Ethernet and parallel input/output provide centralised code management and easy integration with production control equipment. Codeinx New Delhi Tel: 09873926230 Email: sales@codeinx.com Website: www.linxglobal.com

A wide range of flexible packaging materials and applications to a variety of industries and markets is offered, which increase the shelf-life and barrier properties. This includes food packaging (dry foods, frozen foods, liquids & viscous, snack foods, nutritional & health foods, pet foods, and other agricultural products) and speciality consumer & FMCG (tea & coffee, confectionary & candy, pharmaceuticals, engineering products & garments). Shako Flexipack Pvt Ltd Mumbai - Maharashtra Tel: 022-40638002 Email: sales@shakoflex.com Website: www.shakoflex.net

Tube filling and closing machines Tube diameter can be up to 45 mm and tube length up to 200 mm. Standard features include automatic tube infeed, automatic tube orientation, tail-free filling system, smooth operation by using Ferguson drive, automatic coding on the tubes, machine cladded with SS 304, inbuilt centralised lubrication, no tube-no fill device and variable frequency drive. Wimco Ltd Dist Thane - Maharashtra Tel: 0251-2682281 Email: engg@wimco.in Website: www.wimcoengineering.com

Continuous inkjet printers Flexible code options, offering up to five lines of text, barcodes and graphics meet traceability coding requirements. This has compact design with plug-in connectors for easy set-up and movement between production lines. Automatic print-head cleaning and printer shutdown minimises the need for manual printhead maintenance and provides error-free power down. Versatile

Modern Packaging & Design September-October 2012

Pouch making machines A combination of centre seal and three-side seal pouch-making machine to make centre seal, centre seal with side gusset, two/ three-side seal pouches, agarbatti pouches with perforation, off centre, centre seal and pouches with side flap insertion is offered. This multi-function pouch making machine is used for making stand up pouches, zipper pouches and all the above-mentioned pouches. The machine converts laminated film to empty pouches and is suitable for companies having their own lamination and printing facilities. Primo Pack Machines Pvt Ltd Ahmedabad - Gujarat Tel: 079-22841684 Email: info@primopack.com Website: www.primopack.com

Table-top coder The tabletop coder is a batch coding machine suitable for all manual and automatic coding on various packing. This easy-to-operate coder is compact in design, which makes it easy to install, where space is limited. It operates on a microprocessor-based system and is equipped with motorised intermittent reciprocal contact coder. The coder is for manufacturers/packers of packaged goods to print batch number, date of manufacturing, expiry date, prices and other statutory information on various packaging, containers, labels, cartons, pouches, etc. Process Instrumentation & Controls Vadodara - Gujarat Tel: 0265-2357228 Email: batchprinting@yahoo.com Website: www.piccode.com

PRODUCT S

Lustre laminate The Egnite high lustre laminate is available in a variety of colour shades. This metallic finish makes the foil blocking process easier and also offers advantages of striking product differentiation. The Egnite also facilitates complex printing and novel colour effects. There cannot be imitation of this lustre, which enables counterfeiting protection. Essel Propack Mumbai - Maharashtra Tel: 022-24819000, Mob: 09769410851 Email: preetosh.shrimali@ep.esselgroup.com Website: www.esselpropack.com

Shrink tunnel This shrink tunnel, which is used in shrink packaging is available in different sizes with conveyor belt and roller conveyors. Roller-driven conveyors offer trouble-free performance, with additional features such as speed and temperature control. The shrink tunnel offers an economical solution for shrink packaging. It is available with bottom

heating. The specialised roller movement helps achieve wrinkle-free covering even at the bottom. The tunnel provides heat savings for economical production. Supreme Marketing Enterprises Mumbai - Maharashtra Tel: 022-24452607 Email: info@supremepackmachines.com Website: www.supremepackmachines.com

Ampoule filling and sealing machines The ampoule filling and sealing machine is designed on the principle of slant travel of ampoules. Sealing is done either by laser sealing system or conventional gas flame. This flexible machine is used to fill ampoules as well as vials. But the speed varies according to the technology. The machine is used in areas such as pharmaceutical and packaging industries. Snowbell Machines Pvt Ltd Dist Thane - Maharashtra Tel: 0250-6456130 Email: marketing@snowbellmachines.com Website: www.snowbellmachines.com

Modern Packaging & Design September-October 2012

PRODUCT S

Cartoning machine

Web guiding system

The VP 120 is a versatile cartoning machine that handles any product (flexible or rigid), shape and combination, and has a wide size range for cartons. This machine is ideal for multi-product and combination packing. With output as high as up to 120 cartons/min, the machine can handle carton sizes from 20 mm (W ) x 20 mm (H) x 55 mm (L) to 135 mm (W ) x 90 mm (H) x 320 mm (L). The machine has the advantage of automated batch code printing, embossing, barcode/pharmacode reader and inkjet printing operations.

The web guiding system has a low noise level of 62-63 dB. Important features of this system include infinitely adjustable control sensitivity by regulating air signal pressure, adjustment of the operating pressure with the aid of a pressure gauge, adjustment of the cylinder positioning speed to optimise control circuit and a high-powered blower provides fast system response with negligible signal transmission delay. Major benefits of this system are suitability for the widest range of webs including the thinnest films, maintenance & wear-free blower, easy fitting of an additional hydraulic port for external uses, easy maintenance due to compact & modular construction and operatorfriendliness.

Pam-Pac Machines Pvt Ltd Mumbai - Maharashtra Tel: 022-64558440, Mob: 09923587005 Email: sales.pampac@acg-world.com Website: www.pampac.com

Ultrasonic sensor The model U-GAGE M25U ultrasonic sensor is designed for use in sanitary environments. The sensor is rated at IP69K, IP67 (NEMA 6) and constructed of heavy-duty 316 stainless steel, allowing it to withstand recurring high-pressure washdowns, severe temperatures and aggressive cleaning chemicals common in food and beverage applications. With smooth barrel housing, free of threads, gaps or seams that could accumulate debris, the sensor allows for thorough cleanup with minimal effort. Additionally, IP68-rated wash-down cord sets and FDA-compliant brackets are available to further ensure reliable, long lasting performance in harsh environments. Banner Engineering India Pvt Ltd Pune - Maharashtra Tel: 020-66405624, Mob: 09322339208 Email: salesindia@bannerengineering.com Website: www.bannerengineering.com

Modern Packaging & Design September-October 2012

ATE Enterprises Pvt Ltd Mumbai - Maharashtra Tel: 022-66766100 Mob: 09321993209 Email: processing@ateindia.com Website: www.ateindia.com

Offset printing machine The Autoprint 1510 Colt 7K is a newgeneration mini-offset printing machine designed especially for entry-level printing entrepreneurs, letter press houses, DTP units, large Xerox and screen-printing units & small enterprises. The machine has front loading, three-cylinder chain delivery system, side lay registration, suction feed, AC drive, no sheet detector, electronic counter, emergency on/off switch, etc. The machine takes a maximum paper size of 380 mm x 254 mm. The minimum paper size is 125 mm x 175 mm and paper thickness is 3-300 gsm. Autoprint Machinery Manufacturers Pvt Ltd Coimbatore - Tamil Nadu Tel: 0422-2212416, Toll Free: 1800-425-4333 Email: info@autoprint.co.in Website: www.autoprint.in

PRODUCT S

Form-fill-seal machine The model MB 20I vertical form-fill-seal machine has pneumatic-actuated horizontal sealing jaws with linear motion and PLC control, suitable for filling material weighing 5-200 gm. This new model is developed specially for the food processing industry, for spices, snack foods, etc, keeping in mind the need for high-quality sealing and good output speeds at affordable prices and simplicity in operation and design. Wraptech Machines Pvt Ltd Navi Mumbai - Maharashtra Tel: 022-27871743 Mob: 09870403656 Email: marketing@wrapmachines.com Website: www.wrapmachines.com

Inkjet printer The Hitachi PX series continuous inkjet printer comes with large liquid crystal colour touch panel of 10.4 inch. All data

inputs, functions, status of machine, etc, are input and output via touchscreens. To print a character on the products, individual drops of ink are electronically controlled at the correct positions. Ink is pressured by an ink supply pump and flow from the ink bottle to the nozzle. The nozzle uses ultrasonic vibration to break a pressurised ink stream into small droplets as it leaves the nozzle. Bhavmark Systems Mumbai - Maharashtra Tel: 022-28198722 Email: sales@bhavmark.com Website: www.bhavmarksystems.ne

The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of

Modern Packaging & Design September-October 2012

LIST OF PRODUCT S

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818

Product

Pg No

Adhesives & sealants .................................................83 Air cooled sealers ............................................................. 75 Ampoule filling & sealing machines................................ 81 ANTEC Mumbai 2012 conference ................................. 40 AS-interface systems .......................................................... 5 Auto sealer series.............................................................. 76 Automation & storage system ........................................... 5 Automation controllers .................................................... 17 Bearings ..................................................................... 4 Blister packaging machines .............................................. 75 Bottle testing equipment .................................................. 79 Bottle unscrambler ........................................................... 22 Brewing technology (steinecker) ...................................... 61 Cable carrier ............................................................... 4 Cable connector ................................................................. 4 Cables for bus systems ....................................................... 5 Cables handling & processing systems .............................. 5 Cap sealer-induction sealer .............................................. 79 Cap sealing machine ........................................................ 73 Capacitive and magnetic sensors........................................ 5 Capping machine ............................................................. 22 Caps manufacturing ........................................................... 3 Cartoning machine..................................................... 22, 82 Case erector ...................................................................... 22 Case packer ...................................................................... 22 Case sealer ........................................................................ 22 Chain.................................................................................. 4 Cold-aseptic filling ........................................................... 61 Compact pneumatic cylinder ........................................... 19 Connector........................................................................... 4 Connector accessories......................................................... 5 Continuous bag sealer ...................................................... 79 Continuous inkjet printers ............................................... 80 Contrast/colour scanner ................................................... 47 Conveyers belts................................................................. 37 Conveyor technology........................................................ 61 Conveyors ......................................................................... 22 Counter & power supply ................................................. fic Crimp contact & tools ....................................................... 5 Custom-made cables .......................................................... 5 Cylindrical sensors ........................................................... 47 Data cables ................................................................. 5 Digital panel meter .......................................................... 65 Digital temperature controller.......................................... 81 Double sheet monitoring ................................................. 47 Drives ......................................................................... 17, 81 Dual channel with modbus .............................................. 81 Dynamic controller .......................................................... 81 Eco wrap bagging machines .......................................33 Electric actuator & gripper .............................................. 19 Encoder ............................................................................ fic Exhibition - International Packtech India 2012.............. 10 Exhibition - PackPlus 2012 ............................................... 8 Extra heavy-duty bagging machines ................................ 33 Ferro pumps ............................................................... 3 Fibreoptic amplifier .......................................................... 47 Fibreglass adhesive tapes .................................................. 73 Filing & packaging........................................................... 53 Filing machines ................................................................ 75 Fill and seal machines ...................................................... 74 Filling and closing technology ......................................... 61 Filling machine................................................................. 22 Flexible packaging material........................................ 74, 80 Flow wrapping machine................................................... 22

Product

Pg No

Foot sealer ........................................................................ 79 Forked photoelectric sensors ............................................ 47 Form-fill-seal machine ..................................................... 83 Gas flushing machine.................................................79 Guided compact pneumatic cylinder ............................... 19 Hand sealer ...............................................................79 Hand-type impulse sealer ................................................ 76 High-capacity bag palletiser............................................. 73 HMI ................................................................................. 17 Horizontal FFS machine ................................................. 22 Horizontal flow-wrap machine ........................................ 33 Horizontal flow-wrapping machines ............................... 75 Identification systems ................................................. 5 Induction motors.............................................................. 17 Induction sealing .............................................................. 75 Inductive switches ............................................................ 47 Industrial adhesive............................................................ 83 Industrial connectors .......................................................... 5 Industrial control & sensing device ................................. fic Industrial resins. ............................................................... 83 Injection moulding ............................................................. 3 Ink adhesion ..................................................................... 75 Inkjet printer .................................................................... 83 Inspection and monitoring technology ............................ 61 Instrumentation cables ....................................................... 5 Integrated machine safety solutions ................................. 15 Intralogistics ..................................................................... 61 Invertors/variable frequency drive .................................... fic Ioniser............................................................................... 19 Label adhesion ...........................................................75 Label inserting machine ................................................... 76 Labeling............................................................................ bc Labeling and dressing technology.................................... 61 Labeling and sticker machine .......................................... 74 Labeling machine ....................................................... 22, 74 Lamination machines ....................................................... 75 Level controller ................................................................ fic Liquid sealer ..................................................................... 79 Long bar sealer................................................................. 76 Lustre laminate ................................................................ 81 Material testing instrument........................................79 Measuring & monitoring relay ....................................... fic Measuring sensors ............................................................ 47 Metallocene polyethylene ................................................... 6 Mini sensors ..................................................................... 47 Modern pharma magazine ............................................... 84 Motion control ................................................................. fic Nitrogen extrusion sealer ...........................................76 Non-nozzle-type vacuum sealer ....................................... 76 Nozzle-type vacuum sealer............................................... 76 Offset printing machine .............................................82 Overwrapping machine .................................................... 22 Oxygen and CO2 analyser ............................................... 79 Packing and palletising technology .............................61 Palletising robots .............................................................. 73 Paperless recorder ............................................................. 65 Peristaltic pumps .............................................................. 76 PET bottle testing equipment ......................................... 79 Photoelectric sensors ................................................. FIC, 5 Pillow pack machine ........................................................ 74 Plastic film & sheet.......................................................... 74 Plastic masterbatches ...................................................... bic Plastic packaging tube ...................................................... 75 PLC.................................................................................. 81

Product

Pg No

Pneumatic bagging machines ........................................... 33 Polyethylene ....................................................................... 6 Pouch making machines ................................................. 80 Power saving....................................................................... 3 Process controllers ............................................................ 65 Process technology ........................................................... 61 Profile controller............................................................... 81 Programmable logic controller ...................................... FIC Programmable terminal ................................................. FIC Protective conduit system................................................... 5 Proximity sensor ............................................................... fic Refrigerated compressed air dryer...............................19 RFID ................................................................................ fic Rinsers and pasteurisers ................................................... 61 Robotic palletiser.............................................................. 22 Rotary encoders.................................................................. 5 Rotary filling & sealing machines.................................... 75 Sachet pacer...............................................................33 Safety light curtain ........................................................... fic Sealers............................................................................... 75 Semi-automatic filling system .......................................... 33 Sensor technology ............................................................ 49 Sensors ......................................................................... 5, 31 Servo motors .................................................................... 17 Shrink bundlers ................................................................ 22 Shrink film ........................................................ 22, 74, BIC Shrink film packaging machines ...................................... 73 Shrink machine ................................................................ 79 Shrink sleeve applicator ................................................... 22 Shrink tunnel ................................................................... 81 Shrink wrap sealer series .................................................. 76 Shrink wrappers ............................................................... 74 Shrink wrapping machines............................................... 22 Skin wrapping .................................................................. bc Sleeve wrapping machine ................................................. 79 Spiral cables........................................................................ 5 Strapping machine ........................................................... 79 Stretch blow-moulding technology.................................. 61 Stretch film packaging machines ..................................... 73 Stretch wrapper ................................................................ 79 Stretch wrapping machines .............................................. 73 Surface treatment ............................................................. 75 Switching relay ................................................................. fic Systems engineering ......................................................... 61 Table-top coder .........................................................80 Temperature controller ...................................... 65, 81, FIC Testing instrument ........................................................... 79 Thermoforming machine ................................................. 22 Thunder continuous motion bagging machines .............. 33 Timer ............................................................................... fic Tray sealing machine........................................................ 22 Tube filling and closing machines ................................... 80 Tubular bag form ............................................................. 74 Ultrasonic flow meter .................................................65 Ultrasonic sensor .................................................... 5, 47, 82 Universal controller .......................................................... 81 Vertical FFS machine .................................................22 Vision sensor .................................................................... fic Washers .....................................................................61 Water-soluble film .......................................................... 76 Web guiding system ......................................................... 82

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

Modern Packaging & Design September-October 2012

LIST OF ADVERTISERS Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

Pg No

Baumuller India Pvt Ltd ...................................3

M+V Marketing - Leuze Electronic ................47

Procon Technologies Pvt Ltd ..........................65

T: +91-20-40160303 E: serropumps@baumuller.in W: www.baumuller.in

T: +91-80-40854444 E: manish.sahay@leuze.in W: www.leuze.in

T: +91-79-27492566

Benison & Co. Ltd. ........................................74

Messe Dusseldorf India Pvt Ltd .....................10

Progressive Engineers.....................................75

T: +886-3-322-5531 E: benison@benison.com.tw W: www.benison.com.tw Beumer Group Gmbh & Co. Kg .....................73 T: +49-2521-240 E: vt@beumer.com W: www.beumer.com Bharat Bijlee Ltd ............................................17 T: +91-22-24306237 E: vishwajyoti.vengurlekar@bharatbijlee.com W: www.bharatbijlee.com Clearpack India Pvt Ltd .................................22 T: +91-22-42532222 E: anthony@in.clearpack.com W: www.clearpack.com Cognex Sensors India Pvt Ltd ........................31 T: +91-20-40147840 E: sales.in@cognex.com W: www.cognex.com

W: www.procon.co.in

T: +91-11-26971745 E: sharmaS@md-india.com W: www.md-india.com

T: +91-22-30944289 E: progressive-engg@vsnl.net

Mifa Systems..................................................81 T: +91-79-26870825 E: info@mifasystems.com W: www.mifasystems.com

T: +91-09600344430 E: info@enerconasiapacific.com W: www.enerconaciapacific.com T: +86-21-2417-3999 W: www.exxonmobilchemical.com

Monarch Appliances.......................................79

W: www.ravelhiteks.com

T: +91-281-2461826 E: monarchrajkot@gmail.com W: www.polysealindia.com

Reynders Label Printing India Pvt Ltd............19

Network 18 Media & Investments Ltd ............84

W: www.reynders.com

T: +91-22-30034650 E: b2b@network18publishing.com W: www.mphonline.in

Rockwell Automation .....................................15

T: +91-149-3305400 E: india@reynders.com

T: +91-120-4671694 E: dghosh@ra.rockwell.com

T: +91-22-42288400 E: in_enquiry@ap.omron.com W: www.omron-ap.com

T: +91-80-39127800 E: info@igus.in W: www.igus.in KHS Machinery Pvt. Ltd................................53 T: +91-79-2644-0331 E: partho.ghose@khsindia.com W: www.khs.com/india 61

Technology Co., Ltd..................................... BC T: +86-21-3365-8333 E: leo@dasesing.com W: www.dasesing.com Society Of Plastics Engineers .........................40 83

T: +91-22-24302790

T: +91-22-28357000 E: sanjoy.banerjee@pidilite.com W: www.pidilite.com

E: vboolani@4spe.org

Prayag Polytech Pvt Ltd ..............................BIC

T: +91-129-4113187

T: +91-11-47262000 E: delhi@prayagmb.com W: www.prayagmb.com

E: info@ultraplast.in

W: www.antecspe.org Ultraplast Chainbelts Pvt. Ltd ........................37

W: www.ultraplastindia.com Wraptech Machines Pvt Ltd ...........................33

Presto Stantest Pvt Ltd ...................................79

T: +49-9401-700 E: info@krones.com W: www.krones.com

T: +91-129-4085000 E: gaurav@prestogroup.com W: www.prestogroup.com

Kuebler Automation Pvt Ltd ..........................49

Print Packaging.Com Pvt Ltd ...........................8

T: +91-20-22953819 E: info@kuebler.in

T: +91-22-27812093 E: info@packplus.in W: www.packplus.in

W: www.kuebler

W: www.rockwellautomation.com Shanghai Dase-Sing Packaging

T: +91-80-28378030 E: info@in.pepperl-fuchs.com W: www.pepperl-fuchs.com Pidilite Industries Ltd

Igus India Pvt Ltd ............................................4

Ravel Hiteks Pvt Ltd ......................................76

E: sales@ravelhiteks.com

Pepperl & Fuchs (India) Pvt. Ltd. .....................5

Exxonmobil Chemical ......................................6

W: www.progressive-engg.com

T: +91-44-24961004

Omron Automation Pvt. Ltd. ...................... FIC

Enercon Asia Pacific Systems Pvt Ltd .............75

Krones AG

E: info@procon.co.in

Our consistent advertisers

T: +91-22-27614316 E: abm@wraptechmachines.com W: www.wraptechmachines.com Wu Hsing Electronics Co. Ltd. .......................76 T: +886-4-2271-1498 E: wuhsing@ms17.hinet.net W: www.wuhsing.com

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

COMPLETE ENGINEERING UNDER ONE ROOF @ www.eng-expo.com

Modern Packaging & Design September-October 2012