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SEARCH - Supplement October 2011
FOREWORD
KK Mudgil Secretary General, COSIDICI
is considered one of the most attractive investment destinations in the country for domestic & foreign investors. Endowed with abundant natural resources, the state is mineral rich as well as agriculturally prosperous. In addition, Andhra Pradesh has prestigious research institutes apart from all the resources and potential to become the No. 1 industrially developed state in the country. In such heightened competitive environs, no country or state can depend on just being an agrarian or services-driven economy. In order to create a real growth story, every state needs to build upon its inherent manufacturing advantages. That’s the core intent of the manufacturing policy of Andhra Pradesh, which has been growing by leaps & bounds to capture manufacturing hotspot status. Talking about figures, the current share of the manufacturing sector in its gross domestic product (GDP) is 11 per cent. For achieving a share of 25 per cent of its GDP from the present levels as envisaged in the National Manufacturing Policy Draft, the compound annual growth rate (CAGR) works out to be 19 per cent as per the state official figures. Thus, a ‘manufacturing revolution’ of sorts is required to attain the desired goal. There is no denying the fact that it is a gigantic task, but if driven properly by the State Government, it has the potential to achieve the desired target in the stipulated timeframe. This requires clear rethinking towards designing an industry-friendly manufacturing policy and offering incentives to not only upcoming companies, but also to existing companies to enable them to broaden their horizons. The new Industrial Policy for Andhra Pradesh 2010-15 aims to achieve just that. It focusses on goals, such as raising the contribution of the manufacturing sector towards the gross state domestic product (GSDP) to 17 per cent; thereby enhancing the annual growth rate of the manufacturing sector from 12 to 15 per cent and ensuring investments to the tune of Rs15,000 crore on an annual basis. With all the right initiatives in place, Andhra Pradesh is sure to speed up the manufacturing growth momentum in the years to come!
L
CONTENTS
SEARCH - Supplement October 2011
Vision & Mission
4
FOREWORD
6
FIRSTS OF ANDHRA PRADESH The Trendsetter In Biotechnology
8
INVESTMENT PORTFOLIO Witnessing Robust Growth
9
‘Our strengths help us stay ahead’
ANDHRA ADVANTAGE A Rising Competitor On The Manufacturing Landscape
10
‘Promoting incentives will help nurture vital sectors in the state’
11
BR Meena, VC & MD, Andhra Pradesh Industrial Infrastructure Corporation (APIIC)
APK Reddy, VP, Federation of Andhra Pradesh Small Industries Association
LOSING
LUSTRE
E S Best Practices S intE erest rate N T tax holiday I lA and L Skilled labour s
AROUND THE
EDGES
14
LOOPHOLES
f o r t h e G r o w t h o f S M E ss
Looking for a Specific Product? We will find the product for you. Just type SRCH (space) Name of the Product and send it to 51818 eg. SRCH (space) Pump and send it to 51818.
16
POLICY AGENDA
18
Product & Advertisers’ Index Alphabetical Listing Of Products & Advertisers’ Presented In The Issue
6
FIRSTS OF ANDHRA PRADESH
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THE TRENDSETTER IN BIOTECHNOLOGY Andhra Pradesh is fast climbing the industrial ladder owing to the multiple investments made in the state, thanks to the State Government’s supportive infrastructure. The state has witnessed many firsts to its credit... Apart from being the first Indian state to set up a women’s court, Andhra Pradesh boasts of a robust biotechnology hub and R&D centres. A look at the firsts the state has witnessed during its journey till date… SUMEDHA MAHOREY
GENOME VALLEY
ICICI KNOWLEDGE PARK
Achievement: It is India’s first state-of-the-art biotech cluster providing world-class infrastructure to over 100 biotech companies. Location: Genome Valley occupies an area of 600sqkm in Hyderabad. More Information: Genome Valley in Andhra Pradesh has emerged as a natural cluster and location of choice for biotechnology research, training and manufacturing activities. The state has emerged as a hub for biopharma companies, which comprise more than 50 per cent of the state’s biotechnology industry. It is considered the ‘Biotech Hub of India’.
Achievement: It is India’s first knowledge park. Location: Hyderabad More Information: The cluster houses a world-class centre for leading-edge business-driven research and is India’s first knowledge park for collaboration between the research community and industry. A Life Sciences Incubation Centre has been set up at ICICI Knowledge Park with an investment of `300 million. It has three phases and a total of 14 companies are located in the knowledge park. It also has an IPR & patent facilitating cell.
MICRO-DISTILLERY SHAPOORJI PALLONJI BIOTECH PARK Achievement: It is India’s first Biotech Park Location: Hyderabad More Information: There are around 23 companies located in the Shapoorji Pallonji Biotech Park in two phases. The third phase of the biotech park in 300 acre is under development. The `1-billion project is spread over 400 acre in the valley. It has a recorded occupation of over 100 per cent of space in the first phase spanning over 140 acre. Its second phase is spread across 100 acre.
BIOTECH-FOCUSSED VENTURE CAPITAL Achievement: It is India’s first Biotech-focussed venture capital fund. More Information: APIDC Venture Capital has launched India’s first Biotech-focussed venture capital fund with a seed capital of `10 crore from the Andhra Pradesh Government.
Achievement: It is India’s first official micro-distillery. Location: The agro-facility and micro-distillery arm of the operation is located on a 44-acre plot in Chittoor district, Andhra Pradesh. More Information: Is is the first alco-bev company in India to make high-quality Margarita Blends, Agave Spirits and Orange Liqueurs using original production methods and materials while adhering to international standards and procedures.
RAJIV GANDHI (HYDERBAD) INTERNATIONAL AIRPORT Achievement: It is India’s first greenfield airport developed through a public private partnership between GMR Group, Malaysia Airports, the Andhra Pradesh Government and the Airports Authority of India. Location: Shamshabad, Hyderabad More Information: The airport, with its state-of-the-art facilities, can handle 12 million passengers per annum. The world-class terminal building is equipped with the best of passenger comforts. In addition, it provides easy transit for domestic & international passengers and is the first of its kind airport village having a wide array of shopping, dinning and leisure facilities. It also boasts of India’s longest runway measuring 4.26km.
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FIRSTS OF ANDHRA PRADESH
SABMILLER
GREEN THEATRE
Achievement: The company’s brewery in Andhra Pradesh is India’s first brewery to have a capacity of 1.5 million HL, which is twice the size of the second-largest brewery in India. More Information: Ever since its arrival in India in 2000, SABMiller has invested over US$500 million. It is well placed to service the markets quickly and efficiently with a dedicated workforce of over 3,800 people.
Achievement: It is India’s first green theatre. Location: Hyderabad More Information: It has achieved this feat by installing a 100KWp solar photovoltaic power generation system on the roof of the theatre. This is one more feather in the cap of Prasad IMAX. Earlier, it had acquired the distinction of being south India’s first IMAX Theatre as well as the record of having the world’s largest IMAX 3D screen.
GREEN LEAF THRESHING PLANT Achievement: ITC’s Green Leaf Threshing plants in Andhra Pradesh are the first units in the world to get an ISO 14001 environment management systems certification. Location: Chirala and Anaparthi
INDEPENDENT POWER PROJECT Achievement: It is India’s first independent power project developed by GVK. Location: The company’s gas based power plant at Jegurupadu, Andhra Pradesh, has become a benchmark in view of the environmental initiatives, which are an integral part of the project.
ICRISAT Achievement: This is India’s first Agri-Science Park. Location: Genome Valley signs MoU with International Crop Research Institute for the Semi-Arid Tropics (ICRISAT), to jointly promote an Agri-Science Park based at the ICRISAT campus.
20-POINT PROGRAMME Achievement: Andhra Pradesh emerges first state in implementation of the 20-Point Programme for 2010-11 fiscal, going by the results achieved under the programme as per the 21 prescribed parameters. More info: The 21 parameters include extent of poverty removed, housing to the poor, food security, weaker sections’ welfare, road connectivity to village, drinking water, etc.
HYDRO-ELECTRICITY GENERATION Achievement: The state ranks first nationwide in hydro electricity generation. More Information: With a national market share of over 11 per cent, the state ranks first in hydro electricity generation. Andhra Pradesh has the second-largest power generating utility in the country, with an installed capacity of around 10,650MW. The two cheapest sources of thermal power generation – coal and natural gas – are found in abundance in the state.
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8
INVESTMENT PORTFOLIO
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WITNESSING ROBUST GROWTH Ranking fifth as the recipient of foreign direct investment (FDI) inflows in India, Andhra Pradesh has attracted investments to the tune of `25,605 crore from April 2000 to January 2011. With the clearance of investments of nearly `25,672 crore from the Andhra Pradesh Government in February this year, the state surely has promising prospects on all frontiers. A roundup of major investments that the state has bagged in the recent past… SUMEDHA MAHOREY
URANIUM CORPORATION OF INDIA Investment: `
1,900
crore
Project: The investment for the two phases of Tummalapalle Mine in Andhra Pradesh will be close to `1,900 crore. Description: Exploration work is on in a uranium mine in the state. The project is expected to begin trial production from October this year and commercial production from January 2012. The first phase of the project would have a capacity of 3,000 tonne per day, which would gradually go up; while the second phase would have a capacity of 1,500 tonne per day.
EMAMI BIOTECH Investment: `
550
crore
Project: To expand its edible oil refining capacity in Haldia and set up new refineries Description: The company is targeting `1,500 crore market to become one of the top three player in the segment in the country, in the next three years. It is expanding the existing refinery in Haldia to process palm oil and soyabean oil from 1,000 tonne per day (tpd) to 2,000 tpd. It is also setting up a 1,200 tpd refinery at Krishnapatnam, Andhra Pradesh for palm oil and sunflower oil with an investment of around `200 crore.
DANIELI, ITALY Investment: `
500
crore
Project: To set up a manufacturing plant at Sri City Special Economic Zone in Nellore district, Andhra Pradesh Description: The proposed facility is expected to be ready in a year.
INTERNATIONAL FINANCE CORPORATION (IFC) Investment: To invest $
30
mn in Andhra Pradesh-based Shalivahana Green Energy (SGEL)
Project: IFC has announced a corporate equity financing of up to $15 million (around `69 crore) to Andhra Pradesh-based SGEL, a privately owned entity producing power based on biomass. The fund would be used by the company for its projects. IFC would also provide up to $15 million in project debt financing to Rake Power (RPL), a fully owned subsidiary of SGEM, for its 2×23MW biomass project. The tenor of the the loan will be up to 12 years with a grace period of three years. Description: The company has a pipeline of approximately 200MW, of which two biomass projects of 23MW each, estimated at a project cost of about $25 million each, will be held in RPL.
SEARCH - Supplement October 2011
VISION & MISSION
9
‘Our STRENGTHS help us stay ahead’
Image by Prabhakar Rao
“Investments in the petrochemical sector in places like Visakhapatnam hold huge potential. There is a thriving gas sector in Kakinada. Additionally, the textiles and garments industry is riding high on the growth wave with the abundance of raw materials offering a fillip to these industries. Such is the expanse of diverse manufacturing in the state,” says BR Meena, VC & MD, Andhra Pradesh Industrial Infrastructure Corporation (APIIC), during an interaction with Shradha Mohanty. Excerpts…
T
HE ANDHRA ADVANTAGE
Apart from the infrastructure support, Andhra Pradesh offers investors large chunks of land, most of which are owned by the government. Along with that, the state has a 1,000km-long coastline, which offers us a big advantage. Along the coastline, we have well-operated ports at Krishnapatnam, Kakinada and Gangavaram. In addition, the state has abundant water supply with two major rivers – Krishna and Godavari – flowing through it. Thus, the needs of the industry are met. In terms of road & rail, important highways and railroads cut across the state, which connect Madras, Chennai, Kolkata, Delhi, Bengaluru and other important cities.
APIIC’S COMMITMENT Andhra Pradesh Industrial Infrastructure Corporation (APIIC) is the arm of the government, which helps create infrastructure. This, in turn, facilitates industrial promotion in the state. Our job is to acquire land, mostly government
wasteland and on some counts, private lands, and then develop it for industrial purposes. We ensure road connectivity; provide power & water and help in waste management. This organisation has developed 350 industrial parts in the state where a considerable amount of growth is taking place and we provide logistics and maintenance services to these parts. We negotiate trade in the industries and also negotiate on mutually agreed terms & conditions such as tax rebates, reimbursements of value added tax (VAT), electricity tariff, etc. This is how we pass on the advantages to the industries and offer them a boost. For example, Andhra Pradesh offers the lowest power tariff among all the other states. This, in itself, is a big incentive for industries. We will continue to offer such advantages.
PROGRESSIVE POLICIES In terms of policy intervention, the Andhra Pradesh Government has effectively intervened and ensured that it offered something over and above of what it did in the previous subsidy policies. This, in turn, has provided stability to the network. Moreover, the policies favouring industrial progress have ensured the speedy growth of industries over one-and-a-half-decade.
RULING INDUSTRIES RESIDE HERE Andhra Pradesh’s strength lies in pharma, IT
and biotechnology. We are ahead of all the other states. Besides, other industries like port-driven activities and the power sector are faring very well. Now, we are planning to add large quantities of power in the coming days, which will ultimately take care of other core sectors as well. A look at the overall picture of the manufacturing sector – engineering, defence products, machine tools and automobile parts – indicates its inherent capacity as we are exporting these out of Hyderabad.
FUTURE HOTSPOTS Investments in the petrochemical sector in places like Visakhapatnam hold huge potential. Moreover, there is a thriving gas sector in Kakinada. Other than that, the textiles and garments industry is riding high on the growth wave with the abundance of raw materials offering a fillip to these industries. The cotton that is used in Gujarat and Tamil Nadu is transported from here. Our intent is to ensure value addition at every step of the process – right from getting the raw materials to acquiring the fibre and making the garments. Last, but not the least, food processing is an obvious strength for the agricultural-rich state.
KEEPING UP THE MOMENTUM The way forward is to keep ensuring that the industries are provided all the necessary infrastructure and the processes of providing land, water, power or connectivity are not delayed. These do not need the approval of the government. We do it at our level. After all, our strengths help us stay ahead.
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VISION & MISSION
‘Promoting incentives will help nurture vital sectors in the state’ “The government offers several attractive schemes to entrepreneurs. But, the bottleneck lies in the implementation,” says APK Reddy, VP, Federation of Andhra Pradesh Small Industries Association, during an interaction with Shradha Mohanty. Excerpts… allotment and fixes price as per its whims & fancies. Thus development of industrial estates and clusters are not very encouraging.
Image by Prabhakar Rao
TAX HOLIDAY
F
ACTORS HAMPERING GROWTH
The present industrial scenario, especially the MSME sector, is in bad shape due to political uncertainty as well as changing industrial policies. For the past few years, the state witnessed political uncertainty due to the Telangana and Samaikya Andhra issues. The lack of a strong leader at the state level as well as inept handling of the crisis took a toll on the state. As a result, investors are not very keen to invest in the state. The growth of the industrial sector has now become sluggish.
ANDHRA ADVANTAGE Andhra Pradesh is strategically located and has an edge over other Indian states. The state is blessed with rich resources along the coastline and has minerals & forest resources in Rayalaseema & Telangana. The state also has abundant fertile land, which makes agriculture one of the main sources of income for the state. Hence, tremendous scope exists for industries based on agro products and food processing.
SUPPORTIVE MEASURES
There is certainly a gap between the demands of the industry and the availability of skilled workers. Engineering and management graduates or ITI diploma holders from various streams & disciplines are not coming forward to set up any kind of self-employment venture. This is mainly due to the lack of encouragement from the government and insecurities that set in due to changing government policies, which directly depend on the change of regime in the government, non-performing assets (NPA) norms and taxation policies. Promoting incentives among entrepreneurs will help nurture vital sectors in the state.
ENCOURAGE CLUSTER DEVELOPMENT The preferential attitude of the Andhra Pradesh Government, especially Andhra Pradesh Industrial Infrastructure Corporation (APIIC), in allotting land to large-scale industries and to individuals of their choice, has discouraged the small and medium enterprises (SMEs). Although there has been an advocacy in encouraging clusters while allotting land, the same spirit is lacking when it comes to involving associations in those allotments. APIIC has become a monopolistic organisation in the process of
The Small Industries Development Bank of India (SIDBI) refinance scheme should be applicable to entrepreneurs in overcoming working capital problems on interest. It should be kept at a nominal nine per cent. Tax paid holiday and infrastructure should also be charged at nominal rates along with uninterrupted power supply.
IN A STATE OF HURRY The government offers several attractive and beneficial schemes to entrepreneurs. But, the bottleneck lies in the implementation. That is why these units become sick even before commencing its first phase of production. These people need support right from skilled personnel to infrastructure facilities, technology to working capital requirement, not to mention interest rates. Moreover, there is a high rate of interest charged on these industrial units right from the initial stages and the recovery duration for an NPA has been dropped from 180 days to 90 days. Thus, the unit is burdened even before it commences its production. The issues of working capital coupled with an inability to pay interest kill the units even before they have taken birth. They should at least be given time to commence their initial production, which is a minimum of three years. So, if the units become sick, the accumulated interest should be added to principle and the loan should be rescheduled accordingly to facilitate the entrepreneur to overcome his difficulties in the initial stages.
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ANDHRA ADVANTAGE
11
A RISING
COMPETITOR ON THE
MANUFACTURING LANDSCAPE Battling to secure the top place among traditionally industrial states like Maharashtra and Gujarat, Andhra Pradesh is fast moving up the ladder with a holistic approach from the State Government to build a strong manufacturing sector. Despite challenges, the state’s stronghold and potential have attracted the attention of investors in the form of huge investments from domestic as well as foreign players. Analysing Andhra Pradesh’s competence on India’s industrial map… SHRADHA MOHANTY
lthough it is still reeling from the blow to its manufacturing sector from the Telengana issue, Andhra Pradesh is now ready to set its feet firmly in newer opportunities. This can be accredited to the evolving and reformed government and administration as well as the relatively high purchasing potential of the state. How a state is able to compete with the others and make it to the top position depends on how good a game player the administration is and Andhra Pradesh is definitely playing it well.
A
INDUSTRY VIEWPOINT Already positioned as one of the major destinations for IT investments, Andhra Pradesh is now on the investment radar of
the manufacturing sector as well. Commenting on the advantage Andhra Pradesh offers, Anil Agarwal, Owner, Jeevaka Industries, highlights, “Andhra Pradesh is a favourable destination for investments. No doubt, we have had our fair share of disadvantages. However, the work atmosphere is good as the crime rate
has gone down.” Sharing a similar view, Jayasimha Reddy, CEO, MTE Industries, elaborates, “The performance of the state in the manufacturing and engineering sector has been quite encouraging in the past few years. There are certain benefits for those functioning in Andhra Pradesh, which include low cost of labour, availability of
We have a huge coastline from Srikakulam to Nellore, which facilitates logistics movement. Along with that, we have an active and progressive human force. We are trying to formulate certain incentives to bridge the demandsupply gap in power generation and provide uninterrupted power during peak summer. We also have plans to create developmental bases and Special Economic Zones (SEZs) in mandals and districts to generate more opportunities for industrialisation in the state. VS Raju, President, Federation of Andhra Pradesh Chambers of Commerce and Industry (FAPCCI)
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ANDHRA ADVANTAGE
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qualified engineers and natural resources.” Current and upcoming investments Foreign direct investments (FDIs) in Andhra Pradesh are also set to increase in the next In a recent development, Hon’ble Chief Minister N Kiran Kumar Reddy few years due to certain advantages like cleared industrial investments worth `25,672 crore in a single day (as geographical location and smooth logistics compared to `33,993 crore in major industries in the last seven years). functioning, he adds. This has created a record-hitting employment potential of 41,406. Drawing attention to the location Investments worth `2,000 crore have been made in Visakhapatnam for advantage that the state offers, VS Raju, high-precision engineering and manufacturing equipment. Brighton President, Federation of Andhra Pradesh Chambers of Commerce and Industry (USA) has invested in fourth generation nuclear reactors. (FAPCCI), avers, “We have a huge coastline Japanese company Bokio invested in the engineering sector in Kakinada. from Srikakulam to Nellore, which facilitates Ancillary units are coming up in Zaheerabad with the help of a logistics movement. Along with that, we `380-crore investment done by Mahindra Tractor. have an active and progressive human force.” Enlisting the ‘strong’ sectors of the Sirkosky is setting up an end-to-end manufacturing base for helicopters state, he adds, “Other than IT, manufacturing, in the state. pharmaceuticals and biotechnology in the Kerneos, a French company, has set up its engineering base in non-manufacturing sector, the state has Visakhapatnam. huge potential in cement, granite, gems, handloom, textile and the food processing Siemens is also setting up its manufacturing facility in Visakhapatnam, industry.” Dairy farming is also coming up as which will cater to aluminum fabrication. a major revenue & employment generator. Genome Valley, a biotech hub, is to spread across 600sqkm in the Pointing out FAPCCI’s objective, Raju vicinity of Hyderabad. says, “We are trying to formulate certain incentives to bridge the demand-supply gap FabCity, a world-class solar photovoltaic (PV) cluster, is to be set up in in power generation and provide the capital city soon. uninterrupted power during the peak In the IT sector, Facebook has set up its base in Andhra Pradesh, while summer. We also have plans to create Google has increased its headcount by 200 people in Hyderabad. developmental bases and Special Economic Zones (SEZs) in mandals and districts to The Industrial Promotion Policy 2010-2015 promises future growth for generate more opportunities for the state with various schemes and rebates in power, among others. industrialisation in the state.” With sectors like machine tools and manufacturing units here. Bharat Heavy automotive parts receiving a major boost invest in the automotive industry. Although Electronics (BHEL), which is based in through policy intervention, defence is not infrastructure is coming up, at present, it is Hyderabad and specialises in turbine far behind. BR Meena, VC & MD, Andhra intermediary and not the end product.” manufacturing, compressor, machine parts Pradesh Industrial Infrastructure Corporation With a holistic approach being taken to for space repair and overhaul, caters to the (APIIC), explains, “We have many openings make Andhra Pradesh a preferred huge demand from the Middle East and for private investments in defence products. investment destination, the state holds African countries. Experts have stated that There are many establishments in the state promising potential for both, Indian as well the demand for original equipment like Defence Research and Development as foreign investors. Measures like adding manufacturers (OEMs) from Andhra Organisation (DRDO), Electronics 1,500MW of power to the grid to cater to Pradesh will continue for the next 10 to 15 Corporation of India (ECIL) and Hindustan the growing industrial requirement is also years. In this second era of globalisation, Aeronautics (HAL), which are currently slated to boost the investment potential of companies are keen to join hands with attracting investments.” the state. companies not only as strategic partners, Commenting on the state’s automotive THE STATE’S STRONGHOLD but also at the research and development ecosystem, Meena says, “Presently, The engineering and manufacturing sector (R&D) level as well. Mitsubishi and Larsen & Gurgaon is the benchmark for automotive has a strong presence in the state. Major Toubro (L&T) have already joined hands companies along with Pune and Chennai. companies in this vertical have set up their with Indian companies in Andhra Pradesh. So, when an overseas company studies the Defence is also faring Indian market, it has the well in the state with the tendency to locate and Andhra Pradesh is a favourable destination setting up of Ordnance set up units near for investments. No doubt, we have had our Factory, Bharat Dynamics established manufacturing fair share of disadvantages. However, the (BDL), DRDO and the hubs. Andhra Pradesh is work atmosphere is good as the crime rate entire missile programme. now trying to identify its has gone down. Today, most of the competitive edge on this Anil Agarwal, Owner, Jeevaka Industries procurement for any front and rope in Ordnance Factory in the companies looking to
SEARCH - Supplement October 2011
The performance of the state in the manufacturing and engineering sector has been quite encouraging in the past few years. There are certain benefits for those functioning in Andhra Pradesh, which include low cost of labour, availability of qualified engineers and natural resources. Jayasimha Reddy, CEO, MTE Industries country is done from Hyderabad. With industries being attracted to the state, the SME segment has a huge potential. Elaborating on the same, Sreeram Murthy, Executive Director, Samuha Engineering Industries, articulates, “We predict that around 200-250 companies will have an advantage in the SME segment. The need of the hour is to qualify for product integration, which will pave the way for bigger opportunities.” The share of the machine tool industry in Hyderabad is miniscule in comparison to the position it occupies in Bengaluru and Pune. The machines manufactured here are special purpose machines and although the existing companies are flourishing, very few new companies have invested in the state. Nonetheless, the segment has attracted interest from overseas industries, as is evident from the joint venture (JV) between MTE Industries and French company Escofier SAS. The JV company has now started working on a different range of products in machine tools through their combined efforts i.e. specialised machine tools and dies. Andhra Pradesh appeals to these foreign companies as the production cost lies on the lower end due to the availability of low cost labour. For an industry like machine tools, the market is very narrow and it is an achievement for Andhra Pradesh to be able to expand in such a niche market. “We think that with this joint venture we will be able to sell more machines which have a better level of technology. We hope to have a long and fruitful association 3-4 years down the line too,” says Eric Michoux, President – Reseau Galile Group, Escofier, France. During the era of Chandrababu Naidu, Andhra Pradesh saw a surge in the IT sector. Since then, the state has entered into friendly competition with its neighbour, Karnataka. Among other nonmanufacturing sectors, cement is faring well as there is an abundance of limestone in the state. Supporting industries like jigs & fixtures and forge & foundry segments hold good potential for Andhra Pradesh. The state also boasts of a strong presence in the plastic industry, electronic hardware & solar equipment manufacturing. The Andhra Pradesh Government also aims to have a robust presence in the energy sector. Nuclear core equipment manufacturing is still an untapped sector, but holds good potential in the coming years.
ROAD TO PROGRESS Andhra Pradesh is all set to become the No. 1 industrially developed state with key investments coming in as well as being attracted to its core sectors. Apart from that, it is taking a holistic approach by providing support to secondary industries. Andhra Pradesh is slowly building up on its strengths and, at the same time, developing its support system. This bodes well for the future of this state. Images by Prabhakar Rao
ANDHRA ADVANTAGE
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LOOPHOLES
SEARCH - Supplement October 2011
LOSING
LUSTRE
AROUND THE
EDGES
Take a look at the manufacturing hotspots of the country and you will notice that Andhra Pradesh scores within the top five states. Endowed with an abundance of natural resources, infrastructure and a relatively high purchasing power, this reform-oriented state seems to have things moving on the roll. However, an interaction with entrepreneurs, industries and association heads tells us that there is something amiss in the happy picture. SHRADHA MOHANTY tagnation has set foot in the manufacturing sector of Andhra Pradesh. The state has great potential; however its contribution to the gross domestic product (GDP) last quarter has fallen, says VS Raju, President, Federation of Andhra Pradesh Chambers of Commerce and Industry (FAPCCI). “It was 7.7 per cent last quarter. We need to scale up in double digits in the next quarter,” he adds. They are all set to track the hidden problems as the major factors of productivity – steady supply of energy and raw material – have not shown any downturns. The question now lies in how cleverly Andhra Pradesh can utilise its existing strengths to battle out its deficits.
S
FOCUS SHIFT At the recently conducted 8th Leadership Series on Manufacturing Excellence, Man’Exe 2011, it was declared that although the state has a diversified manufacturing base, it still has a long way to go.
Broadly speaking, the first stage of globalisation hardly focussed on the manufacturing sector and only marginal investments were made in the state. However, during the second stage of globalisation, i.e., after recession, the government realised the criticality of investing in this sector even though it would not offer quick yields. “It is not like the government was not aware, but the realisation set in late. Various skill development programmes are now coming up. Apart from that, SME budgets have been increased,” says Sreeram Murthy, Executive Director, Samuha Engineering Industries. “I feel that the State Government has to build up the momentum in the manufacturing sector by attracting big investments from automobile companies. This, in turn, will make entrepreneurs think in this direction. Definitely, entrepreneurs are focussing on IT, ITES, BPOs and pharmaceuticals among other non-manufacturing sectors. But then, the focus should be on all the sectors as is the case in Tamil Nadu, Delhi and Maharashtra.
The investments in the manufacturing sector in these states are the same in most of the sectors. Despite the associations actively promoting the manufacturing industry, there would be no results until the government offers a thrust,” says Jayasimha Reddy, CEO, MTE Industries. Gradually, the focus is shifting to manufacturing among global players who consider it a long-term profitable investment.
POLITICAL UPHEAVAL AND PROGRESS In the last two years, the manufacturing sector has taken a beating. “This is mainly due to the Telengana issue,” opines Anil Agarwal, Owner, Jeevaka Industries. “To make up for it, the manufacturing sector should be more incentivised so that we could majorly contribute towards the generation of revenue over a long period of time,” he adds. According to a study, in the last one year, nearly 40,000 people in the manufacturing sector have lost their jobs due to frequent shutdowns over the Telengana issue. This
SEARCH - Supplement October 2011
has had an adverse impact on the reputation of the state and as a result, several potential investors are backing out of the state. For instance, Xerox shifted operations to Bengaluru, Quad Cables and Surana’s automotive division have also shifted their operations from the state. This gave the sector a huge blow. In addition, Convergys channelled all of its call centre jobs to Bengaluru. FAPCCI declared an estimated production loss of `300-500 crore during a single day’s shutdown. Energy usage dipped down to 300-400MW as compared to 1,200MW, which implied that the sector faced a loss of 30 per cent. Moreover, industrial growth fell to about six per cent, which was much below the national average of eight per cent. FAPCCI also recorded Andhra Pradesh’s growth rate at 20 per cent below national average. This, in turn, did not bode well for the educational sector, as the potential demand for practical courses in the technical field also dipped down. “Because of political upheaval, progress has been stalled and the State Government has failed to attract projects like Peugeot, Volkswagen, etc. Other projects went to other states, as they offered investors more lucrative opportunities,” says Jayasimha.
LOOPHOLES
motivate the sector i.e., it can act as a good jumpstart, but it fails to activate the manufacturing sector in a large way over a long period of time. Food processing is another upcoming sector in the state. However, its progress could get stalled if the government does not act wisely. The idea is to acquire equipment, which can cater to multiple products, as the products are seasonal, along with cold storage centres. Tomatoes, chilies, pomegranates, jamun and mangoes are the potential products of this sector. Hence, the clusters should not be provided with just a one-time incentive. If you do not support to run it, it gets killed. So, for the government to provide quality certifications, like in the US, education implementation is required apart from creating laboratories free of cost. If you also take a look at the missile manufacturing segment, everything is done by the small and medium enterprises (SMEs) within the state. However, it is in expensive operations like plating and testing that the government needs to intervene as the companies cannot afford to have such stand-alone facilities. These are the benefits that the government should provide.
NEED FOR BETTER POLICIES LOOPHOLES IN THE BENEFITS There needs to be a holistic approach towards solving unresolved issues is what new age entrepreneurs in the region say. Take the example of infrastructure in the state. For setting up an auto industry, ancillary support is required. The inkling of doing everything in the same factory and selling is expensive and outdated, as everything works along the lines of a global supply chain network. The state needs to look into the subsidiary industries along with the prime industries to facilitate uniform growth. The subsidiary industries infrastructure is also something that the government should look at as ‘basic infrastructure’, say experts. “Physical infrastructure as well as software infrastructure have become the need of the hour,” says Sreeram. “Along with that, the government needs to focus and create both industrial and civic amenities. We must assure investors not just land, but more factors like support, credit facility, skilled manpower and an integrated approach,” he adds. Also, there needs to be a change in the attitude of the government in providing incentives. An incentive, in itself, does not promote the industry in a large way. It can
A look at the credit benefits available to the industries will reveal that there are no policies laid out for SMEs with a capital of `10 crore and major industries with a capital of `100 crore. In the most alarming turn of events, it was found out that there was a sharp decline in the number of units established, amount of investment and the percentage share in the total investment of the industries having a capital investment of `1 crore to `10 crore. Their share declined from 21.7 per cent to 7.19 per cent. Now, since the Andhra Pradesh Industrial Development Corporation (APIDC) wound up its financial activities in 2002, there is virtually no institution at the state level, which provides equity & debt support in the form of term loans to the medium and large industries. Moreover, these industries cannot access the capital markets due to the prohibitive cost of public issues. In the light of the above, it is the duty of the government and the Reserve Bank of India (RBI) to re-examine the need for having three financial intermediaries namely banks, non-banking financial institutions and development financial institutions (DFIs). “The industrial promotion policy is good, but it still needs certain additions made to it.
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Land, which has a vital role, has its cost going up. Unless you are a running an industry, you cannot afford it,” says Sreeram, adding that banks should have a social responsibility. APK Reddy, VP, Federation of Andhra Pradesh Small Industries Association (FAPSIA) says that today, the associations are working as mere advisory bodies. Even though land is available, it is priced such that it is unaffordable for Small Scale Industries (SSI). What is worse is that the SSI certificate issued to them holds no importance as banks demand immediate repayment of the loan. In such a scenario, only corporate houses can avail of this benefit. He then cited the example of the 58 acre of the Malkapur textile park, which has gone sick for the last five years. The same has happened in Samarlakota, where 199 units were supposed to undergo an upgradation programme. They have been following up with the RBI for the last five years to take corrective action, albeit to no effect.
FINAL TOUCHES Industries in Andhra Pradesh feel that political stability in the state is the need of the hour. In addition, the state needs to set up training institutes like Industrial Training Institutes (ITIs) and polytechnics. This helps deliver trained manpower to the industry. The state also needs to promote the availability of uninterrupted power supply. This, in turn, will help attract big investment projects, which will help it gain a competitive edge over other states. Also, even though there are considerable developments in infrastructure, improvement of supply chain network is necessary to create ‘Brand Andhra’. The State Government needs to find a solution to tackle overseas competition, especially from those manufacturers that are now manufacturing their products in India. The Andhra Pradesh Government needs to strike the right balance between competitiveness and profit making. Lastly, the government needs to tackle inflation, which is increasing the labour cost. With IT being a more human-intensive rather than capital-intensive industry, yields come in easy. But in the manufacturing sector, there are a lot of demands required to give it the first push. The basic trend in this sector is to shift from being a technocrat to a businessman to an industrialist. The gap lies in getting to the next level of operation.
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POLICY AGENDA
SEARCH - Supplement October 2011
E S Best Practices S intE erest rate N T tax holiday I lA and L Skilled labour s
f o r t h e G r o w t h o f S M E ss
With the Andhra Pradesh Government giving major boost to various industrial verticals, the MSME sector in the state is still facing major bottlenecks due to inadequate policy measures and lack of support from government institutions. The need of the hour is to lay down an effective framework that ensures survival of sick units and boosts confidence among first time entrepreneurs. he micro, small and medium scale sector has been considered a priority for many years, mainly due to its potential to generate employment and its ability to utilise local resources while, at the same time, ensuring inclusive growth. Therefore, it is considered the backbone of our country. The micro and small enterprises (MSE) sector plays a major role in harnessing human and capital resources. It acts as a platform for incubating innovative ideas for entrepreneurs. As of now, the micro, small and medium enterprise (MSME) sector contributes around 45 per cent to the total industrial production of the country and 40 per cent to India’s export. The sector provides employment to nearly 60 million people. Andhra Pradesh has shown significant growth in terms of production, export and employment in the recent past. However, the changing economic scenario, with globalisation and opening of the economy, has brought in many changes as well as posed many challenges for the MSME
T
sector to battle. In order to gain ground in such a competitive environ, the MSME sector needs to modernise, adopt various strategies and explore more avenues.
SICK UNITS The state & central governments have offered several beneficial schemes to promote the growth of the sector. However, the much needed emphasis was not forthcoming either from promotional agencies, especially from the State Government, in effectively implementing those policies and eliminating the teething problems & bottlenecks that entrepreneurs faced during the inception of their units. Due to teething problems and bottlenecks like inadequate technical & skilled personnel, infrastructure facilities, technology, working capital requirement and most importantly, burden of interest rates, the units turned sick before commencing the first phase of production. Sixty units have been identified as viable sick units and recommended for rehabilitation. While funds for the same have been allotted during 2004 itself, the
funds are still unspent as the State Level Inter Institutional Committee (SLIIC) and State Level Bankers’ Committee (SLBC) are not able to ensure if the recommendations have been implemented. Moreover, the Andhra Pradesh State Financial Corporation (APSFC) is not accepting any of the recommendations. As a result, no single unit has been revived so far. Until and unless the government does not intervene by framing flexible taxation policies and measures to support & assist the entrepreneurs to tide over the problems faced in the initial stages, the survival of these units will become difficult. In addition, with no supportive policy and infrastructural framework in place, prospective entrepreneurs will refrain from venturing into startup enterprises.
ALLOTMENT OF GOVERNMENT LAND The Andhra Pradesh Government is biased when it comes to allotting land. The Andhra Pradesh Industrial Infrastructure Corporation (APIIC) usually allots land to large-scale industries and to select individuals rather
SEARCH - Supplement October 2011
than to small & medium enterprises (SMEs). Although they advocate the setting up of clusters, when it comes to allotting land to a cluster of units and to involve associations in that allotment, the same spirit is lacking. APIIC has become a monopolistic organisation. It allots land and fixes the price of land as per its whims and fancies. Thus, even though they advocate the cause of cluster development, the development of industrial estates and clusters is not very encouraging.
POLICY AGENDA
SLIIC & SLBC RECOMMENDATIONS To help sick units survive, it is suggested that a separate meeting may be convened on the lines of the Board for Industrial & Financial Reconstruction (BIFR). The meeting would be held to ensure that that the recommendations of SLIIC and SLBC are implemented in consultation with bankers. It is only when such initiatives are taken that the whole purpose of setting up SLIIC and SLBC would prove to be meaningful.
ONE TIME SETTLEMENT (OTS) The other area where sick MSMEs are facing hurdles is with regards to one time settlement (OTS). Banks do not come forward to implement OTS and are instead putting unfeasible conditions by insisting that sick units pay up the entire amount in one installment and that too, within a short notice, like say, 10 or 20 days. MSMEs find this a major burden as banks are pressuring them to settle the entire OTS amount in lump sum, at a time, when their viable sick units are awaiting a rehabilitation package from the government.
NON-IMPLEMENTATION OF
LEARNING FROM NEIGHBOUR If no action is initiated to revive the viable sick units, new entrepreneurs would hesitate to venture into the MSME sector. In this context, the experience gained by a team of 25 entrepreneurs led by the Federation of Andhra Pradesh Small Industries Associations (FAPSIA) to China recently between July 10 and 19, 2011, could be of immense importance. If understood and imbibed, these learning could bring about a positive change in the Indian scenario. The study tour was held to exchange technologies between the two countries.
17
The main purpose of the visit was to study the pattern of MSMEs working in China. For this purpose, the Indian team interacted with the CEOs of MSME units in China as well as with industry associations, government departments and cluster associations. As part of their study tour, the team visited the international business city of Hong Kong and industrially developed cities like Shenzhen, Guangzhou, Shanghai and Beijing. To get additional international exposure and explore the opportunities available for Indian SMEs in China, the team visited various international exhibitions, conferences, seminars, buyers & sellers meets and trade fairs. China advocates free trade practices. The country has a liberal investment regime, no trade barriers, no discrimination against overseas investors and well established laws for transportation. Besides, it has a low and predictable taxation system. A thorough understanding of how China developed and China’s industrial policy would definitely help transform the MSME sector, especially in a state like Andhra Pradesh. Courtesy: Andhra Pradesh Industrial Infrastructure Corporation (APIIC)
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SEARCH - Supplement October 2011
PRODUCT & ADVERTISERS’ INDEX
To know more about the products featured in this magazine, fax (at 022-3003 4499) or cut & post to us the Product Inquiry Card given on page 245 of the main issue, by following the 5 easy steps as mentioned in the coupon. Alternately, you may also write to us at search@infomedia18.in or call us on 022-3003 4653/4684, and we will send your inquiries to the advertisers/companies directly to help you source better. Sr.
Products
Pg No
Sr.
Products
Pg No
1155 Adsorption dryers ....................... 17
1181 EOT cranes..........Front inside cover
1207 Pneumatic control panels............. 17
1156 Air treatment of filters ................. 17
1182 Flow batches/controllers..................
1208 Pneumatic cylinders .................... 17,
1157 Air-conditioners .............. Back cover
& totalisers .................................. 13
............................ Back inside cover
1158 APFC panels................... Back cover
1183 Heavy-duty cylinders ................... 17
1209 Pneumatic valves ......................... 17
1159 Automation solutions.......................
1184 Humidity meters ......................... 13
1210 Positioner cylinders...................... 17
............................Front inside cover
1185 Hydraulic cylinders....Back inside cover
1211 Power conditioners ... Back inside cover
1186 Hydraulic hoists .... Back inside cover
1212 Power cylinders........................... 17
flow meters................................. 13
1187 Hydraulic legs ....... Back inside cover
1213 Power savers.................. Back cover
1161 Battery-operated flow meters ..... 13
1188 Hydraulic power packs ....................
1214 PP pumps ................................... 13
1162 Cable assemblies ........................... 7
............................ Back inside cover
1163 Compact & round line cylinders .. 17
1189 Hydraulic props.... Back inside cover
1164 Conductivity meters .................... 13
1190 Hydraulic rams ..... Back inside cover
1165 Connectors ................................... 7
1191 Hydraulic systems ....Back inside cover
1166 Conveyor systems .... Front inside cover
1192 Hydraulic units ..... Back inside cover
1167 Cylinders for knife gates .............. 17
1193 Hygrometers ............................... 13
1168 Data loggers ................................ 13
1194 Impact cylinders .......................... 17
1169 Digital anemometers ................... 13
1195 ISO cylinders ............................... 17
1170 Digital flow indicators .................. 13
1196 Isolation transformers ..... Back cover
1171 Digital lux meters ........................ 13
1197 Jib cranes .............Front inside cover
1172 Digital online flow transmitters .... 13
1198 Manual override cylinders............ 17
1173 Digital sound meters ................... 13
1199 Metering pumps .......................... 13
1174 Digital temperature controllers .... 13
1200 Micro filters ................................. 17
1227 TDS meters ................................ 13
1175 Digital temperature indicators ...... 13
1201 Military circular connectors ............ 7
1228 Telecom ......................... Back cover
1176 Digital temperature transmitters .. 13
1202 Online flow meters ..................... 13
1229 Temperature meters (4-channel).....13
1177 Distribution transformers .... Back cover
1203 Online pH meters ....................... 13
1230 Thermo meters .......................... 13
1178 Dosing pumps ............................. 13
1204 ORP meters ................................ 13
1231 Turnkey projects (energy)Back cover
1179 Economical pocket-type meters .. 13
1205 Plunger pumps ............................ 13
1232 Under slung cranes ... Front inside cover
1180 EMS .....................Front inside cover
1206 Pneumatic accessories ................. 17
1233 UPS systems .................. Back cover
1160 Battery-operated digital
1215 Precision turned components ........ 7 1216 Pressure relief valves ................... 13 1217 Pressure switches ........................ 13 1218 Pressure transmitters ................... 13 1219 Recorders ................................... 13 1220 Regulators & lubricators............... 17 1221 Rotary joints ......... Back inside cover 1222 Servo stabilisers (air/oil cooled) ....... ...................................... Back cover 1223 Solenoid valves............................ 17 1224 SS pumps .................................... 13 1225 Sub base valves ........................... 17 1226 Table top meters ......................... 13
Pg No
Advertiser
Tel. No.
Website
13
B.S.K.Technologies
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BIC
Salzgitter Hydraulics Pvt Ltd
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BC
Servomax India Ltd.
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FIC
Sparkline Equipments Pvt Ltd
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FIC = Front Inside Cover, BIC = Back Inside Cover, BC = Back Cover
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