INS Branding Guidelines 2023

BRANDING GUIDELINES

WHO WE ARE

Infusion Nurses Society (INS) is an international nonprofit organization representing infusion nurses and other clinicians who are engaged in the specialty practice of infusion therapy.

Since 1973, INS has continued its commitment to bringing innovative resources and learning opportunities to the wide range of health care professionals involved in the specialty practice of infusion therapy. We are dedicated to advancing the delivery of quality infusion therapy to patients, enhancing the specialty through stringent Standards of Practice and professional ethics, and promoting research and education in the infusion nursing practice.

Infusion Nurses Society

Recognized as the global authority in infusion therapy, INS is dedicated to exceeding the public’s expectations of excellence by setting the standard for infusion care. INS sets the standard for excellence in infusion nursing by developing and disseminating the Standards of Practice, providing professional development opportunities and quality education, advancing best practice through evidence-based practice and research, supporting professional certification and advocating for the public.

EXCELLENCE

We

INTEGRITY

We

We promote creativity and inventiveness of ideas and processes.

are dedicated to continually improving ourselves, our programs, and our services.

are committed to honesty, trust, and respect in all we do.

LOGO VARIATIONS

The Two Types

Main Logo

Secondary Logo

To be used when only when more background is available

PROPER LOGO USAGE AND PLACEMENT

Rules of Application

Do's and Dont's

No modifications of any kind

The prefered background color is white unless otherwise requested. Request a png, jpg, ai instead of illegally downloading from the internet.

Logo should appropriately spaced from other images/logos

BRAND TYPOGRAPHY

CORPORATE COLORS

PROPER IMAGERY

Create Cohesiveness

Our imagery should reflect our values and mission. It should capture real people and be clinically appropriate. Do not use graphics unless directed by INS marketing. Images should portray someone you can rely on for expertise.