How to Use Market Research to Improve Customer Relations?
Let's look at few major considerations
1.
Use your social media channels to ask about customer experiences and analyze posts for themes and sentiment.
2.
Create a cross-functional customer experience team within your organization to identify improvements and generate ideas to push your customers’ experiences to the highest level.
3.
Track customer satisfaction regularly reaches out to prospects and customers by any traditional market research activities (e.g., focus groups, interviews, or surveys) to identify expectations for the customer experience and how that experience correlates with satisfaction and loyalty.
4.
Analyze your competitors to stay current on the type of customer experiences you are competing with and the level of expectations for your industry.
5.
Take inspiration from positive customer experiences you encounter in other industries.
Bottom line :
‘If you have the correct value-aligned preposition with the market needs, you can build good customer relations.
#iebsinsights
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