SPRING & SUMMER
2013
PERSONALIZATION IS FREE... Always!
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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G N I R P S SUMMER 2013 Britney C. Vickery
Ivy C. Hall
President & Co-founder
Executive Vice President & Co-founder
Hi, friends! The Spring & Summer 2013 season has arrived at Initials, Inc. with a BANG! We are kicking off our 8th year anniversary with the launch of this season and are thrilled to have you along for the ride. As founders, when we think back over the last 8 years, they have been filled with exciting highs, unstoppable laughter, amazing growth and most of all – the most phenomenal women on earth! We get so energized as we look across our great nation and see women taking hold of their future and creating the life that they have always imagined. Our happy, hip and helpful promise is for everyone! Whether that be through a great personalized bag, hosting a party with a group of girlfriends, or transforming your family through our entrepreneurial opportunity— we are here because of you, and for you. All of you have been a part in making Initials, Inc. all that she was meant to Become…and so much more! There’s only one you! Britney & Ivy
Our Promise to you... Happy. Hip. Helpful. 2
We want to make you Happy. We want to keep you on Trend. We want to improve your Life.
We have BIG plans. Come with us. Incredible Growth.
Award-Winning Training.
Ranked #1555 on the 2012 Inc. 500/5000 list, an exclusive ranking of the nation’s fastest-growing private companies, and #77 in the retail category. The list represents the most comprehensive look at the most important segment of the economy— America’s independent entrepreneurs.
Recipient of Direct Selling Association 2012 Ethos Award for Excellence in Sales Force Development – Personal Development/ Motivation. Initials, Inc. has created awardwinning training that builds strong business leaders.
Nationally Recognized Financial Opportunity. Featured in Woman’s Day magazine for the financial opportunity we are offering women.
Learn more
Hip Product Design. Products featured on Good Morning America, Today, Better Homes and Gardens highlighting our exceptional quality and FREE personalization.
FLIP TO P74-75 for details on our career
ABOUT LAUNCHING WITH INITIALS, INC. Initials-inc.com PERSONALIZATION FREE...ALWAYS! and hostingISopportunities.
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COLOR P58 P59 P10
P49
P43
P10
P33
4
P51
EXPLOSION P13
P28
P9
P16 P13
P29 P9 P59
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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4
Ways
Wear
to
JENNIFER WINEBRENNER —CREATIVE LEADER, TEXAS Launch Date: January 2012 About Me: Married, and mother to 5-year old, Oliver, and our 8-month old welch puppy. Before Initials, Inc. I was in sales in the arts & entertainment industry. The Choice: I had always dreamed about owning an online boutique. As a customer, I was familiar with Initials, Inc.
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TRAVEL
When our family decided to adopt, I knew Initials, Inc. could help provide for this next blessing in our lives. Personally: What gifts the industry and the company are to moms! I love the flexibility, dreaming with other women and the “extras” it provides. Plus, my business has allowed us to experience the beauty of adoption and adding to our family this year.
The Results: Lifelong friendships. These friends have renewed the child-like wonder in me, allowed me to hope again and given me new dreams! One Word to Describe My Business:
BLOOMING
THE TWIST
OH SO HIP
IT’S A WRAP
THE SWING POPPY SUZANI
CABO
Lightweight chiffon can be wrapped and tied in many different ways. 3 patterns match or coordinate with several bag and accessory styles. 44”W x 72”L. Chiffon. Personalization not available. 3BA
MYSTIC
sarong $25
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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E V LO your LOOK
THE 2013 INITIALS, INC. SPRING & SUMMER CATALOG IN-HOME IMAGES WERE SHOT AT THE 2012 HGTV GREEN HOME. 8
day tripper $40
SHELL
TYBEE
CHOCOLATE MINT
Where will your Day Tripper take you? Full zipper closure opens to a roomy tote with a matching solid interior ready for all your necessities. Open pocket on the front is the perfect spot for those quick grab items like keys, phone, etc. Double handles. 22”W x 15”H x 7.5” D. Microfiber. 2AY
splash caddy $28
LOOK BELOW!
CHOCOLATE MINT BERRY SWIRL
LEMON ZIG BLACK SWIRL
AQUA DOT
CAPRI
PANSY DOT
Main compartment and 3 exterior pockets have a mesh bottom for draining. Double handles with a 5.5” drop. 7”W x 10”H x 10”D. Microfiber. 5R
SPLISH-SPLASH! NOW YOU CAN DRAIN AND GO. BOTTOM OF THE SPLASH CADDY IS MADE OF MESH FOR DRAINING. PERFECT FOR THE SHOWER OR POOL!
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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one trip wonder $45
GRAY IKAT
COCO SUZANI
CABO
BLACK SWIRL
Enormous! Side snaps, magnetic snap closure. 24”W x 18”H x 10”D. Microfiber. 2T
aqua tote $22
THAT’S HELPFUL! 10
TRAVEL
AQUA DOT
WATERPROOF FOR SWIM SUITS & POOL TOYS.
CAPRI
SHELL
BERRY CHEVRON
BLACK CHEVRON
Tote those damp swimsuits and goggles in style while keeping your other items dry! Great for beach and pool toys, even workout clothes - drawstring closure keeps items secure. Front zipper pocket is perfect storage for your keys and phone. Mesh pocket inside. Coated interior to keep your wets away from other items in your bag. 12”Diameter x 12”H. Microfiber. 5S
R E M M SU in STYLE
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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T H G I R B IDEAS FOR TRAVEL!
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h3 clutch $29
SCARLET BLACK
KOI
PURPLE
BERRY
TURQUOISE
This darling comes through in a clutch! Our travel wallet has been reimagined - now more than just a wallet, this is fully outfitted for your cards, bills, receipts and ID, plus has a zippered area for your lipstick and passport too! Card slots and bills storage areas have been re-oriented to allow for you to ADD A MONOGRAM! Full zippered closure and a detachable wrist loop make it all you need to carry on so many occasions! Available in 6 colors. 10”W x 5”H x 1”D. Quilted Pebbled Faux Suede. 3 character limit. 3AU
LOOK INSIDE! H3 = HAPPY. HIP. HELPFUL. OUR PROMISE TO YOU!
city tote $69
SCARLET
DAFFODIL PEWTER CHOCOLATE
BERRY GREEN TEA BLACK
TURQUOISE
KOI
PURPLE
Get ready for the compliments when you carry this fab bag. Two exterior pockets; large, roomy interior; top zipper closure with double zipper pulls. 10 color choices. 20”W x 12.5”H x 9”D. Quilted Pebbled Faux Suede. 2AQ
THE CITY TOTE.
THE PERFECT AIRPLANE CARRY ON!
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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carry-on $65
BLACK
CHOCOLATE
BERRY
PEWTER
Genius! Strap on back slips over telescoping handle of the Trolley Bag. U-shaped top opening gives roomy access to interior. Removable, adjustable shoulder strap. Quilted Pebbled Faux Suede. 16”W x 10.5”H x 9”D. 6I
trolley bag $115
BLACK
CHOCOLATE
BERRY
PEWTER
Get your DASH on! Two wheels + telescoping handle = rolling bag! U-shaped top opening gives roomy access to interior. Removable, adjustable shoulder strap. Double handles. 21”W x 12”H x 13”D. Quilted Pebbled Faux Suede. 6H
GREAT DESIGN! PIECES FIT TOGETHER FOR EASY TRAVEL.
EW
S
TRAVEL
R
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2013
ARD
LOVE to
TRAV EL
WE’LL BE IN CABO IN 2013, BUT YOU CAN PLAN NOW TO JOIN US IN PUNTA CANA, DOMINICAN REPUBLIC IN 2014 FOR FREE! Initials-inc.com PERSONALIZATION IS FREE...ALWAYS! SEE PAGE 75 TO FIND OUT HOW.
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CABO
MYSTIC
ROOMY INSIDE!
GREEN TEA SCARLET
TURQUOISE
CHOCOLATE KOI
PEWTER
BERRY DAFFODIL
BLACK
PURPLE
Complete your travel look. Garment bag folds to 22”W x 22”H. Removable metal hanging hook and 2 webbed handles with 4” drop. Zippered pocket on back. Solid interior lining. Includes two interior pockets. 22”W x 40”H x 3”D. Microfiber. 6K
BLACK SWIRL
garment bag $65
train case $30 Full zip-around closure. Mirror on interior. 10 color choices. 9.5”W x 6”H x 7”D. Quilted Pebbled Faux Suede. 6J
COMPLETE YOUR LOOK! 16
TRAVEL
P13
GET OUT
AND GO
HEADS UP! OUR SUMMER SASH IS A VERSATILE ACCESSORY. Add it in your hair to tie your look together.
P57
P58
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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PACKING MADE EASY
toiletry case $35
CABO
MYSTIC
BLACK SWIRL
4 wipe clean zip pockets for toiletry storage and roll up design for easy portability and packing. 13.5”W x 33”H x 3”D. Microfiber. 3AK
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TRAVEL
DEEP POCKET CAN HOLD FULLSIZED BOTTLES
Zippered and open pockets to safely store your jewels, snap cushion bar for ring storage. Wipe-clean microfiber exterior with cotton interior to cushion your baubles. Rolls up for easy storage. 5 character limit. 8”W x 3.5”H x 2.5”D (closed). Microfiber. 3Y
TRIM
MYSTIC
CABO
TRIM
LOOK INSIDE!
CABO
TRIM
BLACK SWIRL
Silver thermal interior. Flap Velcro closure. Single Initial only. 5.5”W x 13.5”H x .5”D. Microfiber. 3AL
MYSTIC
jewelry roll $26
BLACK SWIRL
flat iron case $20
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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MIX & MINGLE
We Say Be Picky‌ Pick your Style, Pick your Sash, Pick your Personalization, Pick your Accessories
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+
Buttoned Up Sash
P22
20
180
+ Personalization
P62
Flower Pin
P59
180
HANDBAG ORGANIZER A Perfect fit in our 180 bags!
P58
=
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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180 east/west $42
BLACK DIAMOND
6 BAGS + 11 SASHES = ENDLESS
180 original $45
POSSIBILITIES!
BLACK DIAMOND
Personalize your 180 bag with one of 8 Buttoned Up Sash options. Faux tortoise-shell button. Personalization not available. 2”W x 33”L. Cotton. 3AP
CABO
RED
summer sash $8
JAVA
HOT PINK
KHAKI
BLACK
COCO SUZANI
TYBEE
BERRY SWIRL
buttoned up sash $9
MYSTIC
GRAY DIAMOND
CHOCOLATE DIAMOND
Change your sash, change your style! Zippered pocket on exterior back, 2 open interior pockets. 14.5”W x 10”H x 5”D. Quilted Microfiber. 2X
POPPY SUZANI
GRAY DIAMOND
CHOCOLATE DIAMOND
Change your sash, change your style! On trend size, single handle, zipper pocket on back, 2 open interior pockets. 14.5”W x 7.5”H x 5”D. Quilted Microfiber. 2AM
New chiffon Summer Sash keeps your 180 bag looking season-appropriate! Tapered ends. 3 pattern choices. Personalization not available. 10”W x 55”L. Chiffon. 3BB
CINDI JARVI —CREATIVE LEADER, MINNESOTA Launch Date: July 2011 About Me: Married to a supportive husband and mom to three beautiful children. The Choice: I love personalized products and think they are incredibly thoughtful gifts. Initials, Inc. helps me celebrate and share that with everyone I meet.
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180
Personally: My business has allowed me to carve out a little niche in my life just for me! It’s a creative and social outlet I enjoy while staying home to raise my children. Best of both worlds. The Results: I have become a better version of myself. I am more confident and can share, motivate and excite others.
Happy. Hip. Helpful. Initials, Inc.: Initials, Inc. makes me HAPPY in the way that the products are HIP & on-trend. The company values the input of each Creative Partner. This is HELPFUL in providing the very best products and service to my customers. One Word to Describe My Business:
EMPOWERING
PERSONA LIZE your 180
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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LIVE TO B E BRILLIANT
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CABO
BERRY SWIRL
Jet around town in style! Webbed double handles and full top zip closure make your trips a breeze. Two interior pockets and solid complementary lining. 12”W x 9”H x 5”D. Microfiber. 2AT
MYSTIC
COCO SUZANI
BLACK IKAT
Who doesn’t love to be brilliant? Our Smart Wall™ keeps your most used items right at hand, where and when you need them! Side pockets and a large interior enable you to carry everything you need to keep you Brilliant! Adjustable shoulder strap. 15”W x 12”H x 7”D. Microfiber. 2AV
townie $32
BLACK IKAT
brilliant bag $55
LOOK INSIDE!
OUR SMART WALL™ DESIGN OFFERS YOU A PLACE FOR EVERYTHING.
GREAT DESIGN MEETS GREAT DESIGN! Thanks to HGTV designers, the Spring & Summer 2013 catalog was shot at the 2012 HGTV Green Home. Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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CROSS-BO
DY
ON TREND
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BAGS
LEMON ZIG
TYBEE
On-trend saddlebag shape of our cross-body won’t weigh you down! Flap closure, adjustable strap for shoulder or cross-body carry. Zippered pocket in back, open pockets inside. Coordinating interior lining. 8.5”W x 6.5”H x 2”D. Cotton. 2AX
BERRY SWIRL
hipster $38
MYSTIC
COCO SUZANI
You can’t get much smarter with this bag! Our Smart Wall 8™ keeps your most needed items close at hand, and our adjustable shoulder strap allows for a hands-free carry. A larger, more fabulous version of our much beloved Flapper. Magnetic closure, front and back zippered pockets. Coordinating interior lining. 8.5”W x 10”H x 3”D. Cotton. 2AW
BLACK SWIRL
travelista $42
JOY PRATT —SENIOR CREATIVE DIRECTOR, MICHIGAN Launch Date: July 2007 About Me: Wife to an ever patient husband (thank goodness) and mother. Prior to Initials, Inc. I was in telecommunication sales. The Choice: With Initials, Inc. I saw the opportunity to build a very large, very successful business.
Personally: My Initials, Inc. business has allowed me to earn a sizable income on MY terms and given me the freedom of choice. The Results: With a six-figure income I have been able to pay off all debt, take some amazing vacations (two completely FREE through Initials, Inc. iRewards), and enjoyed the extras for my son such as pitching lessons, music lessons and more, a lot more!
Happy. Hip. Helpful. Initials, Inc.: I love the fun, functional products and the magnificent support from the Home Office. The opportunity is there for you to make a great income with an Initials, Inc. business. In the Next Year, I will BECOME: SENIOR EXECUTIVE CREATIVE DIRECTOR One Word to Describe My Business:
SURREAL
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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e-reader $26
The perfect structured bag. Tailored square silhouette, double handles, zipper closure. Two interior pockets. Coordinating interior lining. 14.5”W x 12”H x 5”D. Cotton. 2AR
We’ve got tablets covered….literally! Fits iPad3 or smaller. Loop handle, padded interior, exterior zipper pocket. Microfiber. 8”W x 10.5”H x .75”D. 3AE
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BAGS
GRAY
CHOCOLATE
BLACK
GRAY IKAT
COCO SUZANI
BLACK SWIRL
town & country $49
LET’S DO
CHOCOLATE MINT
BLACK SWIRL
AQUA DOT
MYSTIC
LEMON ZIG
PANSY DOT
CAPRI
LUNCH
lunch lady $25 Double handles, white PEVA insulated interior, zips fully closed, open front pocket. 10”W x 7.5”H x 6”D. Microfiber. 4B
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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GRAY IKAT
CABO
Roomy and Stylish. Single handle, scooped opening with full zipper closure. Coordinating interior lining. 17”W x 15”H x 0.5”D. Cotton. 2AU
POPPY SUZANI
The perfect party bag! Removable, adjustable chain strap - versatile! Magnetic snap closure, open pockets inside. Single Initial Only. 10”W x 5”H x 2”D. Quilted Pebbled Faux Leather. 2AS
GRAY
hobo $40
BLACK
glam bag $40
TRACY FOYE — SENIOR CREATIVE PARTNER, CALIFORNIA Launch Date: July 2012 About Me: Mom to two sons. Prior to becoming a stay-at-homemom, I was in corporate marketing. For a while I used my marketing skills in volunteer positions. Finally, I decided it was time to use them to create income while allowing me to continue to stay at home.
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BAGS
Personally: My business has helped redefine me as a professional business woman. I have new confidence, higher self-esteem and pride in knowing that I am contributing to my family. The social aspects of the business are a plus too. The Results: Earning commissions and fun incentives are great, but I am most proud of starting a fulfilling business that I can call my own.
Happy. Hip. Helpful. Initials, Inc.: Initials, Inc. offers the most amazing training and resources. Tools are right at your fingertips. In the Next Year, I will BECOME: A SUCCESSFUL ENTREPRENEUR.
One Word to Describe My Business:
MOTIVATING
NIGHT to DAY
CAMP BOUND!
P51
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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M O DE R N
STYLE
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MODERN WOMAN
modern woman $89
CHILI
PECAN
BLACK
DAFFODIL
3 pc Set. Tote - Interior organization pocket. Coordinating patterned lining. Magnetic closure. Cosmetic - Zipper top closure. Coordinating patterned lining. Wallet-snap closure, card & ID slots inside, exterior. Coin pocket. No personalization. Tote: 13.25”W x 14”H x 3.5”D. Cosmetic bag: 9”W x 6.5”H x 2.25”D. Wallet: 7”W x 4”H x 1”D. Faux Croc. 2AJ
LOOK INSIDE!
modern buisness $89
PECAN
BLACK
2 pc. Set. Tote - Coordinating patterned interior lining. Double handles, 10” drop. Padded sides & interior sleeve cushion computer, tablet, etc. Interior zipper pocket. Cord Keeper-coordinating patterned interior lining. Large interior space for cords, adapters, etc. 4 elastic loops for thumb drives, etc. Zip around closure. Tote: 15.5”W x 12.5”H x 4.75”D. Cord Keeper: 9”W x 3”H x 6”D. Faux Croc. 2AP
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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SIMPLY SOCIAL
Let the party begin! Silver thermal interior. Fits a 9” x 13” casserole dish. Pocket on top, zippered closure. Heat resistant to 225 degrees F. 14.5”W x 4”H x 10.5”D. Microfiber. 4F
TYBEE SHELL
Curved zipper top allows for tall bottles. Long handles for an over the shoulder fit. Front pocket for straws, corkscrews, bottle opener, etc. Insulated and water resistant but not waterproof. 15”H x 8”W x 6”D. Microfiber. 4K
CHOCOLATE MINT
the dish $30
SHELL
CHOCOLATE MINT
TYBEE
cool tote $28
ENTERTA IN IN STYLE
convertible cooler $44
BERRY CHEVRON
BLACK CHEVRON
KHAKI SWIRL
This cooler’s got your back! Convertible, padded strap allows you to carry your beverages and cold items backpack style, on your shoulder, or even across your body. Roomy insulated interior is perfect for cold pack, drinks and your moveable feast! 13”W x 14”H x 7”D. Microfiber. 4O
CARRY THREE WAYS!
DOUBLE HANDLE, OVER THE SHOULDER OR CONVERT AND WEAR AS A BACKPACK! Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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SUMMER ON THE GO! Zip Around supports the Initials, Inc. iCare Foundation.
SEE PAGE 38
triple play $49
HOW IT WORKS:
Large interior compartment divides into 2 or 3 sections via hard paneled sections for additional thermal storage. Top zip closure. Hard sides and bottom. Mesh pockets on the sides for additional storage. Hotty Bins and Chilly Bins (sold separately) fit snugly into sections for thermal storage option. Holds up to three bins. Double handles. 25”W x 13”H x 11.5”D. Microfiber. 4L
The Triple Play can be customized for your needs. Holds up to three Hotty or Chilly Bins or a combination of the two. With
PRISM
Your needs change… so can it.
SIMPLY SOCIAL
PLATINUM
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Triple Play is built to work for you.
CHOCOLATE
BLACK
PAISLEY POP
removable interior dividers, our
hotty & chilly bins $12 Hotty Bins: Silver thermal insulated interior. Zipper top. Personalization not available. 8”W x 12.5”H x 11”D. Lightweight Nylon. 4M Chilly Bins: White PEVA insulated interior. Cool packs recommended. Zipper top. Personalization not available. 8”W x 12.5”H x 11”D. Lightweight Nylon. 4N
hotty silver thermal interior
+ =
chilly
BLACK
CHOCOLATE
GRAY
white thermal interior
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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E V LI
HELPFUL
give a gift. develop a skill. improve a life. live helpful. zip around $18
PRISM PALOMA
PLATINUM
PAISLEY POP
Keep it handy! Light cotton bag compresses and folds into the microfiber base and zips closed. Pops into your other bags to provide additional storage when needed. Personalization not available. 16”W x 15”H x 6”D (open). Microfiber. 2AO
UNZIP TO USE!
Learn more about the Initials, Inc. iCare Foundation
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iCARE
There’s only one you ! The purpose of the Initials, Inc. iCare Foundation is to support individuals making a difference in the lives of others. Each year, the foundation selects an individual or a group that is creating a significant impact and supports them financially through the foundation. This year, the Initials, Inc. iCare Foundation is supporting Katherine Roberts.
KATHERINE
THERE’S ONLY ONE...
Katherine Roberts is one individual making a difference. As a Registered Nurse, she listened to her heart’s call, moved across the globe to Solwezi, Zambia, Africa, and is working to raise the standard of living. While serving as a nurse in this region, she recognized a need in skill training for individuals with disabilities. In most cases, disabled individuals in this region have very limited life options and opportunities. Armed with a strong vision for a better life, Katherine and Initials, Inc. are partnering through the Initials, Inc. iCare Foundation to build a training center that will be used to teach the skill of sewing. “The disabled of Solwezi refuse to beg; they want to be taught skills to succeed,” says Katherine.
HOW IT WORKS
$5 from the sale of each $18 Zip Around goes directly to the Initials, Inc. iCare Foundation to support the work being done across the globe.
I work so you see my ability, not my disability. – Gift Kahangu – Solwezi, Zambia, Africa
IN KATHERINE’S WORDS... “I always knew serving was in me from the beginning, it was a curiosity, my heart’s desire. Being a traveling nurse prepared me for this experience. I looked at several organizations but none were a fit. The call was so clear for me I decided to use my savings and go. I was in Zambia the following month. My plan has always been to serve, to help. Through this process I have been exposed to a variety of experiences but all driven by the desire to create positive change. Every decision I make, I ask, ‘Is this sustainable and is it giving them power?’ I committed to taking small steps every day and I listened to what made my heart happy. No doubt, this is what God has chosen me to do.” The connection with Initials, Inc. has been a great fit. Why? “Our missions align. We are both about creating opportunities and improving lives. It’s that simple.”
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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all weather blanket $40
SHELL
SONGBIRD DOT
BLACK SWIRL
Generous size folds to 13”W x 16”H x 2”D & zips fully closed. 14.5” single handle drop for carrying ease. Open front pocket. 52.75”W x 47.5”H (open). Quilted Nylon. 8L
party bin large $40
HOT PINK
CHOCOLATE
Open storage, reinforced top, collapses for easy storage. 19”W x 13”H x 15”D. Microfiber. 5H
party bin small $30
HOT PINK
CHOCOLATE
A smaller version of the Party Bin Large to meet your needs. Open storage, reinforced top, collapses for easy storage. 14”W x 7.25”H x 10”D. Microfiber. 5M
picnic tote $75
BLACK
CHOCOLATE
Fully equipped for a picnic for 4. Large insulated interior. Front zippered pocket includes: plates, stemmed glasses, knives, forks, spoons, a corkscrew, salt and pepper shakers and coordinating napkins. 14”W x 11”H x 11”D. Poly Denier. 4I
NAPKINS KHAKI SWIRL
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SIMPLY SOCIAL
NAPKINS BERRY CHEVRON OR BLACK CHEVRON
E V LI SOCIAL Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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E V I L ORGANIZED
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YOUR NEST
big bin $40
MYSTIC
BLACK IKAT
KHAKI SWIRL
Toys, Laundry, Blankets…The Big Bin can hold it all. Side handles for easy carrying. 4 removable metal rods help the bin to stand up or collapse for easy storage. 22”H x 18”Diameter. Poly Denier. 5F
mini magnetic pocket $20
BLACK
CHOCOLATE
BERRY CHEVRON
BLACK CHEVRON
Small in size, tremendous in uses. Open pocket for storage, elastic pen loop, hidden magnets for hanging. Perfect for the refrigerator or your metal door. Great for school lockers, too! 10”W x 6.5”H. Microfiber. 5I
organizer caddy $30
MYSTIC
BLACK CHOCOLATE
KHAKI SWIRL
BLACK IKAT
From the home office to the crafter’s table, there are so many uses for the Organizer Caddy. Collapsible. Narrow front pockets keep pens, pencils, or paintbrushes handy. Holds standard hanging files. 11.75”w x 11”H x 8”D. Microfiber. 5P
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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CHOCOLATE
BLACK
PAISLEY POP
know it all $40
CHOCOLATE
TYBEE
SHELL
BERRY SWIRL
Be the Smarty Pants of the family with the Know It All! 7 open pockets with clear fronts to showcase your artwork, lunch schedules, menus, invitations, etc. 3 grommets for easy hanging. 27”W x 40”H. Microfiber. 5Q
off the wall organizer $34 Perfect for organizing your mudroom to planning a week’s worth of outfits for your toddler. 7 pockets and double grommets for easy hanging. There are so many uses, that you’ll be amazed! 10”W x 44”H. Prints/Microfiber, Solid/Poly Denier. 5D
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YOUR NEST
G N HA
AROUND
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
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get a BIG grip $45
GRAY IKAT
BLACK
CHOCOLATE
CABO
BLACK SWIRL
Get a Grip on organization in a big way! Large open interior storage, 9 pockets on the outside. 14”W x 14”H x 9”D. Microfiber. 5L
get a grip $30
BERRY CHEVRON
BLACK CHEVRON BLACK
CHOCOLATE
PANSY DOT
Get a Grip on organization. Large open interior storage, 9 pockets on the outside. 9.5”W x 9.5”H x 6”D. Microfiber. 5K
JENNEIFER JONES —SENIOR CREATIVE LEADER, PENNSYLVANIA Launch Date: January 2012 About Me: Married with three sons. Prior to Initials, Inc. I was in the corporate world in the automotive field. In addition to my business, I am in college part-time. The Choice: I fell in love with the style of the products, the FREE personalization and the pioneer business opportunity.
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YOUR NEST
Personally: My confidence and inner strength have grown. You can be successful and work from home! The Results: My business has allowed me to work from home, provide for my family and spend time with my children. Plus, we’ve been able to fund summer trips and travel baseball. Most importantly, my Initials, Inc. business has allowed me to help others find a business of their own.
Happy. Hip. Helpful. Initials, Inc.,: Four points sum it up for me: Products, Opportunity, Friendships, Accomplishments. One Word to Describe My Business:
BECOMING
GET D E Z I N A G R O
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
47
Fingerprints on the fridge. The smell of wet wipes in the air. GoldfishŽ under the furniture. And you wouldn’t have it any other way.
LIVE
HIP
quick change $35 No need for the whole diaper bag when you can change baby on the go. Clip attaches to stroller, laminated interior folds out for changing pad. Pockets for diapers and wipes. The ultimate grab-and-go item. 12.5"W x 9"H x 2"D (closed). Microfiber 8Q
HOW IT WORKS: A must have for parents! Includes a folded pad with sections for diapers, wipes and a clean place for your little one. With bonus strap to secure to your stroller or
CHOCOLATE
ZIG
shopping cart.
48
BB & HONEY
pipsqueak $9
PRESS TO SQUEAK
ZOOM ZOOM
BYE BYE BIRDIE
HIP HIPPO
Worth squeaking about! Poly Plush toys with soft squeaker inside. Made to match our BB & Honey styles. Personalization not available. Poly Plush. 8P
Bye Bye Birdie - 7.25"L x 8.25"H x 4"D Zoom Zoom - 7"L x 4.5"H x 5.5"D Hip Hippo - 7.5"L x 4.5"H x 2.5"D
baby blanket $35
HIP HIPPO
FRAME
BYE BYE BIRDIE
ZOOM ZOOM
You’ll want to snuggle when you touch these baby-soft fleece blankets. Choice of 4 special appliques. Single initial, monogram or 1-line name/ phrase personalization available. Frame applique offers single initial only. 30”W x 39.5”H. Angel Fleece with appliqué. 8O
bib & burp $32/set
FRAME
BYE BYE BIRDIE
includes 2 MATCHING personalizations
ZOOM ZOOM
HIP HIPPO
Items worth drooling over! Set of Bib & Burp Cloth. Choice of 4 special appliqués. Single initial, monogram for 1-line name/phrase personalization available. Frame appliqué offers single initial only. 8.75"W x 7"H (Bib) 10"W x 16.75"H (Burp Cloth). Cotton Terry with appliqué. 8N
FRAME
BYE BYE BIRDIE
Baby soft towel with a special applique and a corner hood. Frame style available with single character personalization only, others are one line personalization only. Corner hood with choice of 4 special appliqués. 29.25”W x 29.5”H. Cotton Terry with appliqué. 8M Initials-inc.com PERSONALIZATION IS FREE...ALWAYS! ZOOM ZOOM
HIP HIPPO
hoodie towel $39
49
P M CA BOUND
50
G&G GEAR
TRACKS
BLACK
PAISLEY POP
Perfect for that weekend getaway! Roomy, open interior has double zipper closure. Front zipper pocket has 2 mesh pockets inside to secure items in place. Open slip pocket on the back to keep that electronics or paperback within reach. Adjustable, padded, removable shoulder strap and double handles . 19”W x 10”H x 9”D. Poly Denier. 6L
ZEBRA
weekender $43
back sak $22
RED
BLACK
HOT PINK
A beloved favorite is back, and better than ever! Made from a heavier weight fabric with a water-resistant coating - it is sure to keep up with life’s hard knocks. Now with an interior zippered mesh pocket that’s perfect for your keys or phone. Drawstring closure. 16”W x 19”H. Microfiber. 6B
sports duffle $35
BLACK
CHOCOLATE
From overnight trips to sporting events, our Duffle is ready for anything. Includes padded shoulder straps, cinch top - perfect for sports equipment. 12.5”W x 20”H x 8”D. Poly Denier. 6F
CAN BE WORN AS A BACKPACK
tech pouch $16
BLACK
CHOCOLATE
ID window, exterior pocket, and interior organization for a wallet on the go! Personalization not available. 3.5"W x 6"H x .75"D. Poly Denier. 3U
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
51
campus backpack $42
CHOCOLATE
BLACK
Adjustable, padded back and shoulder straps for comfort. Side pockets, webbed loops, and quick release buckles to store and attach other items as needed. 2 large, zippered storage compartments for books, notebooks, etc. Half-height zippered storage compartment on front for smaller items. 3” double handle drop, padded, double shoulder straps. 13”W x 15.5”H x 9”D. Poly Denier. 6E
sidekick cooler $22
CHOCOLATE
BLACK
Open exterior front pocket for utensils or napkin storage. Zipper closure. Quick-release buckles attach to Campus Backpack. Heat resistant to 225 degrees. Wipe clean lining. 11”W x 8”H x 3.5”D. Poly Denier. 4G
ATTACHES TO CAMPUS BACKPACK. NEVER LOSE YOUR COOL!
dopp kit $23
TRACKS
ZEBRA
BLACK
PAISLEY POP
Dopp kits are not just for the guys anymore! Double zipper opening allows easy access to the generous-sized interior. Wipe clean lining keeps everything fresh, and light padding protects bottles of lotions, potions, and more. Webbing loop for easy hanging. Front open pocket. Magnetic snap closure. 9”W x 6.5”H x 5”D. Poly Denier. 6M
travel duffle $46
CHOCOLATE
Exterior pockets, large interior area, removable adjustable shoulder strap. 26"W x 11"H x 11.5"D. Poly Denier. 6G
52
G&G GEAR
ARE YOU PACKED FOR ADVENTURE? Get started today! Launch with Initials, Inc. and get ready for the Adventure of a lifetime. See page 74 for more details.
PACKED for A
E R U T DV EN
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
53
Great Design = brilliant bag $55
triple play $49
SMART WALL™ KEEPS YOU ORGANIZED!
BUILD YOUR TRIPLE PLAY YOUR WAY WITH A COMBINATION OF HOTTY AND CHILLY BINS.
P25
P36
mini magnetic pocket $20
convertible cooler $44
FROM THE FRIDGE TO THE GARAGE DOOR, EVERYTHING HAS ITS PLACE.
P43
CARRY THREE WAYS; HANDLES, OVER THE SHOULDER OR AS A BACKPACK!
P35
splash caddy $28 PERFECT FOR THE POOL OR THE BEACH. THE MESH BOTTOM KEEPS THINGS DRY.
54
P9
one trip wonder $45 THE NAME SAYS IT ALL!
P10
Stylish Solutions get a big grip $45
know it all $40
WITH A ROOMY INTERIOR AND 9 EXTERIOR POCKETS, YOU CAN’T HELP BUT BE ORGANIZED.
SHOWCASE ARTWORK TO SCHEDULES. PERFECT FOR AN OFFICE OR MUDROOM.
P46
P44
h3 clutch $29
aqua tote $22
INTERIOR FILING SYSTEM KEEPS EVERYTHING AT YOUR FINGERTIPS.
WITH A WATERPROOF INTERIOR COATING, YOUR WETS WON’T TOUCH YOUR DRY ITEMS.
P13
P10 zip around $18 THE EXTRA HAND YOU NEED…AND A CAUSE WORTH SUPPORTING.
P38
quick change $35 EVERYTHING YOU NEED FOR THOSE QUICK TRIPS OUT OF THE HOUSE WITH A LITTLE ONE.
P48 Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
55
E Z I R O S S E C AC WITH
56
SOLUTIONS
ACCESSORIES
CHOCOLATE MINT
all-in-one wristlet $26
CAPRI
BERRY SWIRL
BLACK SWIRL
Get organized! Our new wallet has 7 card slots, an ID slot, a large bill storage area and 3 compartment filing system for bills, receipts and coupons. Gussets on the sides keep everything contained. Exterior zippered coin pocket. Detachable wrist loop. 5 character limit. 8”W x 5”H x 1”D. Microfiber. 3AV
DETACH THE HANDLE TO CREATE A WRIST LOOP OR A HANDLE!
CAPRI
CHOCOLATE
LEMON ZIG
BERRY SWIRL
BLACK
PANSY DOT
BLACK SWIRL
Everything you need to get up and go. Zippered coin pocket, 4 card slots, ID window and a large area for bill storage on the interior. Front pocket with snap closure. Wrist loop. Fits the iPhone 4s with case and Motorola Droid X or smaller. Personalization not available. 3.5”W x 5.5”H x 1.5”D. Prints/Cotton, Solids/Microfiber. 3AC
CHOCOLATE MINT
tech wallet $18
snappy key fob $6
BLACK SWIRL
CAPRI
LEMON ZIG
BERRY SWIRL
CHOCOLATE MINT
PANSY DOT
CAPRI
Lobster claw clasp and 1.25" O-ring for keys and things. Personalization not available. 1.25"W x 5"L. Microfiber. 3AI
MYSTIC
CABO
So many ways to use a scarf, get creative with one of our 3 bold prints. Personalization not available. 27"W x 70"L. Chiffon. 3M
POPPY SUZANI
scarf $20
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
57
E Z I R O S S E ACC
SOLUTIONS
handbag organizer $13
LOOK INSIDE!
RED
JAVA
HO T PINK
KHAKI
summer sash $8
Personalize your 180 bag with one of eight Buttoned Up Sash options. Faux tortoise-shell button. Personalization not available. 2”W x 33”L. Cotton. 3AP
tune keeper $16
58
BERRY SWIRL CHOCOLATE MINT
BLACK SWIRL LEMON ZIG
CAPRI
PANSY DOT
This multi-purpose pouch is perfect for so many electronics! Just right for all your accessories. It has an attached, notched earbud cord keeper. There’s also an open pocket inside for your gym card, your ID or a couple of bills for a cold drink after your workout. Exterior area to attach your locker, house or car keys. The best part? It is large enough to fit the new iPhone 5 and the Samsung Galaxy III in protective cases! This could be the new all-purpose carrier for your latest electronics! Smart Solution! Personalization not available. 6”W x 3”H x .75”D. Microfiber. 3AZ
ACCESSORIES
POPPY SUZANI
RED PINK BLACK
COCO SUZANI
TYBEE
BERRY SWIRL
buttoned up sash $9
MYSTIC
KHAKI TURQUOISE
Tired of losing everthing in the bottom of your bag? This helpful organizer will make you happy and keep you hip with pockets galore to keep all your items in the right place. Personalization not available. 13”W x 6.5”H x 6.5”D. Microfiber. 3AW
CABO
WITH
Change your look by changing your sash. New chiffon Summer Sash keeps your 180 bag looking season-appropriate! Tapered ends. 3 pattern choices. Personalization not available. 10”W x 55”L. Chiffon. 3BB
TANGLE FREE EARBUDS!
sneak a peek $7 For those moments when you just need to Sneak A Peek. Mirror. Snap loop with 4" drop to attach to handle, loop or strap. Personalization not available. 3.25"W x 7.25"H. Faux Pebbled Suede. 3AO
KOI
Snaps to the handle of your bag.
DAFFODIL
CHOCOLATE
BLACK
SCARLET
PEWTER GREEN TEA
BERRY
TURQUOISE PURPLE
SNAP IT!
ZIG
HOUNDSTOOTH
PANSY DOT
BERRY SWIRL
AQUA DOT
Simple, open interior space to keep your items together and ready - just in case. Coordinating interior lining. Houndstooth and Zig cotton, all others microfiber. 7.5"W x 2"H x 4.5"D. Cotton. 3AJ
CAPRI
just in case $20
flower pin/clip $6
RED CHOCOLATE GREEN TEA
CREAM
KOI HOT PINK BLACK
TURQUOISE
PLUM
GRAY
Pin it or Clip it! With both pin and clip attachments, you decide. Personalization not available. 5�D. Poly/Nylon/Chiffon. 3O
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
59
FabYOUlous A FEW OF OUR
off the wall organizer
34
$
FAVES... lunch lady
25
$
P44
P29
day tripper
40
$
P9 train case
30
$
P16
60
get a BIG grip
45
$
P46
& under $50 OVER 85% OF OUR CATALOG IS UNDER $50 $5 OF EACH PURCHASE SUPPORTS THE
zip around
18
$
P38
sarong
AND OH SO RIGHT!
tune keeper
16
$
25
$
P58
P7
the dish
30
$
P34
DO YOU LIKE FREE?
HOST A PARTY FREE PERONALIZATION FREE SHIPPING FREE PRODUCTS SEE P74
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
61
ON I T A IZ L A N O S R PE
MENU STEP1 A SINGLE INITIAL
STEP2 BLOCK
BREEZE
DOODLE Names/Phrases and Single Initial Only
DOTS
FLIRTY
GIRLY
GRACEFUL Single Initial and Traditional Monogram Only
STICKS
SUZY Q
TICKLED
SPECIAL CHARACTERS
62
Not Available with Traditional
SE L ECT YO UR P ERSO NA L I Z ATI ON S TY L E AMK
Anna Kate
AMK
Anna Kate
TRADITIONAL MONOGRAM
SAME SIZE MONOGRAM
1-LINE NAME/PHRASE
2-LINE NAME/PHRASE
(First, Last, Middle – center initial will be larger)
(First, Middle, Last)
(14 character max.)
(8 characters per line max.)
SELECT Y OUR FO NT
personalization is free...always! STEP3 SINGLE INITIAL
1
CHARACTER
STEP4
BLACK
SE L ECT YO UR P ERSO NA L I Z ATI ON TRADITIONAL MONOGRAM
3
AQUA
3
CHARACTERS
1-LINE NAME/PHRASE
2-LINE NAME/PHRASE
14
UP TO
CHARACTERS
UP TO
8
CHARACTERS
CHARACTERS PER LINE
(includes spaces)
(includes spaces)
SE L ECT YO UR FONT COL OR
WHITE
ORANGE
SAME SIZE MONOGRAM
RED
CREAM
KHAKI
CRANBERRY
TURQUOISE
HOT PINK
DAFFODIL
DARK BROWN
STEEL
BUBBLE GUM PINK
PLUM
WATERMELON
ROYAL BLUE
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
63
OUR PICKS
OUR RECOMMENDATIONS FOR THE BEST PRINT & FONT COLOR COMBINATIONS
CAPRI Subtle: Turquoise, White Bold: Black, Cream, Khaki, Steel, Dark Brown, Orange, Red, Cranberry, Hot Pink, Bubble Gum Pink, Plum, Daffodil, Watermelon, Royal Blue
SHELL Subtle: Khaki, White Bold: Black, Cream, Dark Brown, Steel, Orange, Red, Cranberry, Hot Pink, Bubble Gum Pink, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
POPPY SUZANI Subtle: Red, White, Turquoise, Black Bold: Cream, Khaki, Steel, Cranberry, Royal Blue
COCO SUZANI Subtle: Dark Brown, White, Aqua, Orange, Steel Bold: Cream, Khaki, Daffodil, Watermelon
AQUA DOT Subtle: Aqua Bold: Black, White, Cream, Khaki, Dark Brown, Steel, Red, Cranberry, Hot Pink, Bubble Gum Pink, Plum, Turquoise, Royal Blue
PANSY DOT Subtle: Plum Bold: Black, White, Cream, Khaki, Dark Brown, Steel, Bubble Gum Pink, Aqua, Daffodil, Watermelon, Royal Blue, Hot Pink
CHOCOLATE MINT Subtle: Dark Brown, Aqua Bold: White, Cream, Khaki, Orange, Red, Cranberry, Hot Pink, Daffodil, Watermelon
LEMON ZIG Subtle: Steel, Daffodil Bold: Black, White, Cream, Khaki, Dark Brown, Orange, Red, Cranberry, Hot Pink, Plum, Aqua, Turquoise, Watermelon, Royal Blue
KHAKI SWIRL Subtle: Khaki, White Bold: Black, Dark Brown, Steel, Orange, Red, Cranberry, Hot Pink, Bubble Gum Pink, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
BERRY SWIRL Subtle: White Bold: Black, Cream. Khaki, Steel, Cranberry, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
BLACK SWIRL Subtle: Black, White Bold: All colors except Black or White
GRAY IKAT Subtle: White, Steel, Watermelon, Hot Pink Bold: Black, Cream, Khaki, Dark Brown, Plum, Daffodil, Royal Blue
BLACK IKAT Subtle: Black, White, Steel, Khaki Bold: Orange, Red, Cranberry, Hot Pink, Bubble Gum Pink, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
TYBEE Subtle: Steel, White Bold: Black, Cream, Khaki, Dark Brown, Orange, Red, Cranberry, Hot Pink, Bubble Gum Pink, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
MYSTIC Subtle: Bubble Gum Pink, White Bold: Black, Cream, Khaki, Dark Brown, Steel, Orange, Hot Pink, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
BERRY CHEVRON Subtle: Bubble Gum Pink, Steel Bold: Black, White, Cream, Khaki, Dark Brown, Orange, Hot Pink, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
BLACK CHEVRON Subtle: Black, Khaki Bold: White, Cream, Steel, Orange, Red, Cranberry, Hot Pink, Bubble Gum Pink, Plum, Aqua, Turquoise, Daffodil, Watermelon, Royal Blue
CABO Subtle: White, Khaki, Hot Pink, Plum, Aqua, Daffodil Bold: Black, Cream, Dark Brown, Steel
ZEBRA Subtle: Black, White Bold: All colors except Black or White
PAISLEY POP Subtle: Dark Brown, Orange, Hot Pink, Bubble Gum Pink Bold: White, Cream, Khaki, Watermelon, Daffodil
PLATINUM Subtle: Black, White, Cream, Khaki, Steel Bold: Dark Brown, Red, Cranberry
PRISM: Subtle: Black, White, Hot Pink, Plum Bold: Bubble Gum Pink
ZIG Subtle: Cream, Steel Bold: All colors except Cream and Steel
SONGBIRD DOT Subtle: White, Bubble Gum Pink Bold: Black, Dark Brown, Steel, Orange, Hot Pink, Plum, Aqua, Turquoise, Watermelon, Daffodil, Royal Blue
ZOOM ZOOM Subtle: White, Dark Brown, Watermelon, Aqua Bold: Cream, Khaki, Orange, Red, Turquoise, Daffodil, Royal Blue
FRAME Subtle: White, Dark Brown Bold: Cream, Khaki, Orange, Red, Hot Pink, Bubble Gum Pink, Plum, Aqua, Turquoise, Watermelon, Daffodil, Royal Blue, Cranberry
BYE BYE BIRDIE Subtle: White, Dark Brown, Hot Pink, Aqua, Watermelon Bold: Cream, Khaki, Bubble Gum Pink, Plum, Turquoise, Daffodil
HIP HIPPO Subtle: White, Steel Bold: All colors except White and Steel
64
OUR PICKS
*Due to the repeat of fabric patterns, variations may occur. This also may result in the embroidery covering an area of the same color within the pattern.
the
DECISION MAKER IT’S TIME TO DECIDE!
TRAVEL ONE TRIP WONDER 2T $45
SARONG 3BA $25
CABO
MYSTIC
POPPY SUZANI BLACK SWIRL
CABO
COCO SUZANI
GRAY IKAT
DAY TRIPPER 2AY $40
SHELL
TYBEE
CHOCOLATE MINT
SPLASH CADDY 5R $28
AQUA DOT
BERRY SWIRL
CAPRI
BLACK SWIRL
LEMON ZIG
PANSY DOT
CHOCOLATE MINT
AQUA TOTE 5S $22
AQUA DOT
BERRY CHEVRON
BLACK CHEVRON
CAPRI
SHELL
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
65
TRAVEL H3 CLUTCH 3AU $29
CITY TOTE 2AQ $69
KOI
SCARLET
BERRY
BLACK
PURPLE
TURQUOISE
KOI
BERRY
CARRY-ON 6I $65
CHOCOLATE
DAFFODIL
BERRY
BLACK
CHOCOLATE
PEWTER
TROLLEY BAG 6H $115
PEWTER
SCARLET
BLACK
GREEN TEA
TURQUOISE
PURPLE
BERRY
CHOCOLATE
BLACK
PEWTER
GARMENT BAG 6K $65 FLAT IRON CASE 3AL $20
CABO
CABO
BLACK SWIRL
MYSTIC
MYSTIC
BLACK SWIRL
JEWELRY ROLL 3Y $26
TOILETRY CASE 3AK $35
CABO CABO
BLACK SWIRL
BLACK SWIRL
MYSTIC MYSTIC
66
DECISION MAKER
BAGS 180 EAST/WEST 2AM $42
TRAIN CASE 6J $30
BERRY
DAFFODIL GRAY DIAMOND
CHOCOLATE DIAMOND
BLACK DIAMOND
180 ORIGINAL 2X $45 CHOCOLATE
KOI
PEWTER
GREEN TEA
BLACK DIAMOND
CHOCOLATE DIAMOND
GRAY DIAMOND
BRILLIANT BAG 2AV $55
PURPLE
SCARLET
BLACK
TURQUOISE
LOVE IT!
BLACK IKAT
COCO SUZANI
MYSTIC
BERRY SWIRL
CABO
TOWNIE 2AT $32
BLACK IKAT
HIPSTER 2AX $38
BERRY SWIRL
TYBEE
LEMON ZIG
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
67
BAGS TOWN & COUNTRY 2AR $49
GLAM BAG 2AS $40
BLACK BLACK SWIRL
GRAY IKAT
COCO SUZANI
HOBO 2AU $40
GRAY
TRAVELISTA 2AW $42 CABO
GRAY IKAT
POPPY SUZANI
MODERN WOMAN 2AJ $89
BLACK SWIRL BLACK
COCO SUZANI
MYSTIC
DAFFODIL
E-READER 3AE $26
CHOCOLATE
GRAY
BLACK
LUNCH LADY 4B $25 PECAN
MODERN BUSINESS 2AP
CHILI
$89 PANSY DOT
AQUA DOT
PECAN
68
DECISION MAKER
LEMON ZIG
CAPRI
CHOCOLATE MINT
BLACK SWIRL
MYSTIC
BLACK
iCARE ZIP AROUND 2AO
PLATINUM
PAISLEY POP
$18
PALOMA
THE DISH 4F $30
PRISM
SIMPLY SOCIAL COOL TOTE 4K $28
CHOCOLATE MINT
SIMPLY SOCIAL
CHOCOLATE MINT
SHELL
TYBEE
CONVERTIBLE COOLER 4O $44
SHELL
TYBEE
KHAKI SWIRL
BLACK CHEVRON
BERRY CHEVRON
GRAB IT!
TRIPLE PLAY 4L $49
PLATINUM
PRISM
PAISLEY POP
BLACK
CHOCOLATE
HOTTY BINS 4M $12 CHILLY BINS 4N $12
BLACK
CHOCOLATE
GRAY
PICNIC TOTE 4I $75
ALL WEATHER BLANKET 8L $40
CHOCOLATE NAPKINS KHAKI SWIRL
BLACK SWIRL
SONGBIRD DOT
SHELL
BLACK NAPKINS BERRY CHEVRON OR BLACK CHEVRON
PARTY BIN LARGE 5H $40
PARTY BIN SMALL 5M $30
CHOCOLATE
HOT PINK
CHOCOLATE
HOT PINK
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
69
YOUR NEST MINI MAGNETIC POCKET 5I $20
BIG BIN 5F $40
BLACK IKAT
KHAKI SWIRL
MYSTIC
BLACK CHEVRON
BERRY CHEVRON
BLACK
CHOCOLATE
ORGANIZER CADDY 5P $30
KHAKI SWIRL
KNOW IT ALL 5Q $40
BLACK IKAT
MYSTIC
CHOCOLATE
BLACK
GET A BIG GRIP 5L $45
BLACK SWIRL
CABO
GRAY IKAT
BLACK
CHOCOLATE
BLACK CHEVRON
BLACK
CHOCOLATE
GET A GRIP 5K $30
BLACK PANSY DOT
BERRY CHEVRON
OFF THE WALL ORGANIZER 5D $34
GET IT!
CHOCOLATE
BERRY SWIRL
TYBEE
SHELL
CHOCOLATE
BB & HONEY PIPSQUEAK 8P $9
PAISLEY POP
ZIG ZOOM ZOOM
HIP HIPPO
BYE BYE BIRDIE
70
QUICK CHANGE 8Q $35
DECISION MAKER
CHOCOLATE
BB & HONEY BABY BLANKET 8O $35
ZOOM ZOOM
BIB & BURP 8N $32/SET
HOODIE TOWEL 8M $39
BYE BYE BIRDIE
FRAME
ZOOM ZOOM
ZOOM ZOOM
BYE BYE BIRDIE
BYE BYE BIRDIE
HIP HIPPO
ADORE IT!
FRAME FRAME
HIP HIPPO
HIP HIPPO
G&G GEAR WEEKENDER 6L $43
BLACK
PAISLEY POP
ZEBRA RED
BLACK
SIDEKICK COOLER 4G $22 TRACKS
ZEBRA
BACK SAK 6B $22
DOPP KIT 6M $23
BLACK
TRACKS
HOT PINK
SPORTS DUFFLE 6F $35
PAISLEY POP
CAMPUS BACKPACK 6E $42 BLACK
CHOCOLATE
TRAVEL DUFFLE 6G $46
BLACK
CHOCOLATE
TECH POUCH 3U $16
BLACK
CHOCOLATE
CHOCOLATE
BLACK
CHOCOLATE
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
71
ACCESSORIES ALL IN ONE WRISTLET 3AV $26
BERRY SWIRL
BLACK SWIRL
CAPRI
CHOCOLATE MINT
HANDBAG ORGANIZER 3AW $13
HOT PINK
KHAKI
RED
TURQUOISE
TECH WALLET 3AC $18
BERRY SWIRL
BLACK SWIRL
LEMON ZIG
CAPRI
GET IT! CHOCOLATE MINT
BLACK
SNAPPY KEY FOB 3AI $6
BERRY SWIRL
PANSY DOT
BLACK SWIRL
PANSY DOT
CHOCOLATE
SCARF 3M $20
CHOCOLATE MINT
LEMON ZIG
CAPRI CABO
MYSTIC
POPPY SUZANI
TUNE KEEPER 3AZ $16
BERRY SWIRL
72
BLACK SWIRL
DECISION MAKER
CHOCOLATE MINT
PANSY DOT
LEMON ZIG
CAPRI
ACCESSORIES SNEAK A PEEK 3AO $7
BUTTONED UP SASH 3AP $9
BERRY SWIRL
PEWTER
SCARLET
BLACK
KOI
GREEN TEA TYBEE
COCO SUZANI
BERRY
CHOCOLATE
DAFFODIL
PURPLE
TURQUOISE ONYX
JUST IN CASE 3AJ $20
KHAKI BERRY SWIRL
AQUA DOT
CAPRI
HOT PINK
PANSY DOT
HOUNDSTOOTH
ZIG JAVA
FLOWER PIN/CLIP 3O $6 RED
SUMMER SASH 3BB $8
KOI
GRAY
RED
MYSTIC
PLUM
CREAM
CABO TURQUOISE
CHOCOLATE
HOT PINK
POPPY SUZANI BLACK
GREEN TEA
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
73
LAUNCH WITH Our business opportunity is creatively addressing the 14 billion-dollar handbag and home organization industry in a fresh way. With a hip, entrepreneurial approach and solution-based design, we have combined the best in class to create a new kind of business for women. Confidently build a business with Initials, Inc. and transform your future. We offer unlimited earning potential, award-winning training and personal development opportunities and a high-quality, on-trend product line you will be proud to represent. As an entrepreneur with Initials, Inc., you will be able to build a strong and sustainable business that yields immediate results.
What is your business helping you BECOME? Rosemary Reo-NEW YORK
Sandi Falloon-INDIANA
– Senior Creative Leader
– Senior Creative Leader
More Balanced.
Determined.
Marlana Farris-TENNESSEE
Kari Fitzgerald-MICHIGAN
– Creative Leader
– Creative Director
Focused.
Me.
Aimee Armstrong-SOUTH CAROLINA
Kim Briese-MISSOURI
– Creative Director
– Senior Creative Leader
More.
Free!
HOST
WITH INITIALS, INC.!
74
GUEST SALES
FREE PRODUCT
HALF PRICE PRODUCT
HOSTESS SHOPPORTUNITY
FREE SHIPPING
$250
$25
0
YES
FREE
$350
$35
1
YES
FREE
$450
$60
1
YES
FREE
$550
$75
2
YES
FREE
$650
$100
2
YES
FREE
$750
$125
3
YES
FREE
$850
$150
3
YES
FREE
$1,000
$200
4
YES
FREE
$1,001+
= $20% IN FREE PRODUCT
4
YES
FREE
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
INITIALS, INC. BUILDING STRONG BUSINESS WOMEN. smart start Designed for your first 90 days as a Creative Partner, this exciting program provides you with a sharp focus and great rewards in getting a Smart Start.
This thrilling retreat is dedicated specifically to our Leaders and above to give them what they need to thrive! An intense weekend focused on enhancing personal and professional leadership skills.
Our rewards program boasts both quarterly opportunities like gift cards and free electronics, and annual opportunities of amazing trips. Bring a guest and come to Punta Cana, Dominican Republic with us!
Our award-winning Boot Camp program builds strong entrepreneurs with strong businesses. This intense 12week program is filled with weekly challenges to bring out the best in you!
PLUS, FOR EVERY PARTY BOOKED AT YOUR PARTY, YOU CAN PURCHASE THAT MONTH’S HOSTESS SHOPPORTUNITY WHEN YOU ATTEND!* * Limit one hostess shopportunity per hostess per party. Booked party must be held and submitted within 2 calendar months following originating party. Free shipping on entire hostess order only. Hostess full-price purchases do not add to the guest sales of the party. Free product and 50% off items apply to the full-retail priced items only. Hostess is responsible for any applicable sales tax on free and half-priced items.
LOVE FREE? Host a Party and earn Free & Half Priced items. It’s easy. Simply start by Picking Your Party.
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Programs designed for YOU.
Our January nationwide event includes customers, hostesses and amazing Creative Partners! Come into our world and experience Initials, Inc.!
Attend National Conference 2013 and join women from all across America. Connect, Learn, Grow, BECOME.
Home Party Catalog or Online You earn excellent rewards no matter how you party!
Initials-inc.com PERSONALIZATION IS FREE...ALWAYS!
75
T I K R E T R A T S OVER $350 VALUE
STARTER KIT
100
$
PLUS S/H & TAX
Starter Kits Ship in 2 Business Days!
12 Great Products plus Business Supplies – Catalogs, Order Forms, Postcard Invitations, Fabric Ring and Flip Book. Plus, enjoy a free personalized website and customer newsletter for your first three months! Product choices, fabrics and colors may vary based on availability.
JANUARY 2013 / 010413
583 Grant Street, Suite G Clarkesville, GA 30523 706.754.0485 Initials-inc.com