DISRUPT THE SELF HELP INDUSTRY GABRIELLE GOLENDA MAY 15, 2012 SENIOR SEMINAR PROFESSOR ANOTHONY BRINTON
status quo
NEW AGEY PSYCHOLOGY BASED RELIGIOUS/SPIRITUAL FOR TROUBLED YOUTH/ADDICTS GENDER SPECIFIC TRADE/TALENT SPECIFIC FOR WEAK PEOPLE BORING/CONCEPTUAL SOMETHING TO BE HIDDEN TIME CONSUMING ASSUME YOU HAVE A PROBLEM ABOUT RELATIONSHIPS EXERCISE/HEALTH DICTATED TO YOU FROM SOME EXPERT SOURCE DEPICT A LIFESTYLE YOU ASPIRE CONTRADICTORY TO OTHER OR PAST METHODS RIP OFF/EXPLOITATION OF VULNERABLE PEOPLE BOOK/GROUP MEETING CENTERED IT MAKES YOU FEEL RESTRICTED
IF IT WORKS, THEN WHY DO YOU HAVE TO KEEP DOING IT? wHY DO PEOPLE KEEP BUYING IT?
spritual/religous for the weak health centered
BOOKS WORKSHOPS INDIVIDUAL COACHING MEMBERSHIP FORUMS
box of irony
THE STORY
INSIGHT
“Most self-help authors and experts are over 50. They aren’t involved with the web presence. They just need a thing called a website. “Just do me a website.” They stay true to an image. It’s not perfect or modern. They want it to look ‘grass roots.’” -CYNTHIA STADD
TURNING POINT
analogy
“ we are doing for
young adults
yanni did for middle aged women.� what
solution
ADVANTAGES
LET US DO IT OURSELVES THANK YOU...
ethos
ADOLESCENCE DOES NOT EXIST IN SOME CULTURES. WHY SHOULD WE BE TRAPPED IN BETWEEN?