The RE/MAX Collection - Agent Portfolio

Page 1

DISCOVER A NEW LEVEL OF EXCELLENCE DISCOVER THE RE/MAX COLLECTION


KRIS ANDERSON REALTOR® PC – CIAS, CDPE, SFR, ABR, CLHMS, CMRS, RECS, IRES, AREA Member RE/MAX Excalibur Realty

480.567.2103 Kris@YourPremierTeam.net www.YourPremierTeam.net http://KrisAndersonRealEstateBlog.com RE/MAX Excalibur Realty – Shea Office 8510 E. Shea Boulevard, Suite 100 Scottsdale, Arizona 85260 Fax: 480.285.1855 Toll Free: 888.899.0496


KRIS’ ACCOMPLISHMENTS •

15 years in real estate and 8 years with RE/MAX Excalibur Realty.

Attained Chairman and Platinum Levels every year since starting in real estate with over $10,000,000 in sales per year.

Team Leader of Your Premier Team, one of the top performing real estate teams in Arizona and the country.

Member of Paradise Valley Luxury Tour and Southeast Valley Luxury Tour.

Radio Host of Living the Luxurious Life radio show on Doublewide Network.

Former Professional Tennis Player.

Prior to Real Estate: Medical Sales and Sales Management with Johnson & Johnson; cancer Survivor; currently on Board of Directors for a treatment for Uterine Cancer; Advocate for Poverty’s Pets.

“Thank you for your diligent and professional service throughout the marketing and sale of our house. All told, given the current market, it was remarkable to sell a house of this price in such a short amount of time. I appreciate all that you did to make that happen.” – Robert B.


MEET YOUR PREMIER TEAM

Bob Dickinson | Mary Ann Kren | Kris Anderson | Kelly Schaub | Steve Mora

Visit us on the Web at:

YourPremierTeam.net


WHY HIRE YOUR PREMIER TEAM Your Premier Team is dedicated to making your purchase or sale a smooth process from beginning to end. Our mission is to put our clients above self and go the extra mile. Our 5 full-time residential real estate agents average a 98% list-tosale price ratio and 113 days on market. Our team is ranked in the Top 60 RE/MAX Teams in the country and we continue to be in the top 1% of all of RE/MAX Southwest. Currently, Your Premier Team is ranked in the Top 5 teams in Arizona and rated in the Top 17 Residential Real Estate teams by the Phoenix Business Journal (over $20,000,000 per year). Our spectacular results directly correspond to our continual drive to further our education and passion for real estate. We are local experts, and globally connected through the vast RE/MAX network of agents and professionals. Our team’s knowledge, service, and work ethic are representative of the time, money, and effort you spent in obtaining and maintaining your home. Let us help you achieve exceptional results.


RE/MAX 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with nearly 90,000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages. Customer service—built on a foundation of drive, experience, and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.


DISCOVER THE RE/MAX COLLECTION

Only the most exceptional homes qualify for status in The RE/MAX Collection—homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.


EXCLUSIVE WORLDWIDE MARKETING

RE/MAX boasts the most recognizable real estate name on the planet. From Switzerland to St. Croix and New York to New Zealand, distinguished customers associate RE/MAX with the best agents in the business. The RE/MAX Collection’s distinctive signage and promotional materials set high-end homes apart in your market, while advertising programs with global publications help promote your properties to millions of affluent customers. Additionally, The RE/MAX Collection sales specialists enjoy access to a worldwide network of RE/MAX Associates, enabling you to connect with buyers and sellers from virtually anywhere.


EXPERIENCE AND KNOWLEDGE Buying and Selling Luxury Properties Demands Specialized Expertise Your home may be your biggest personal investment. One of the most important decisions you’ll make when selling your home is who you will trust to assist you. You should put the sale of your home in the hands of an experienced agent who’ll produce your desired results. To get the most exposure for your home and for the best possible price, an agent must effectively manage the transaction from start to finish. This requires specialized knowledge and skills: •

Knowing the market

Pricing your home for the highest return

Staging your home, inside and out, for maximum impact

Marketing to deliver maximum exposure of your home

Navigating inspections, appraisals, and the details

Negotiating the offer to deliver the best return

Successfully closing the deal

Managing the legal documentation

Overseeing the transition from seller to buyer


RE/MAX SELLS 1 HOME EVERY 35 SECONDS TOTAL U.S. TRANSACTION SIDES1

U.S. BRAND AWARENESS2

U.S. NATIONAL ADVERTISING3

COUNTRIES4

OFFICES WORLDWIDE

AGENTS WORLDWIDE

907,785

28.1%

31.7%

97

6,481

93,288

Total U.S. Transaction Sides1 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

RE/MAX

Coldwell Banker

Keller Williams

Century 21

ERA

Sotheby’s

Better Homes & Gardens

Not Provided

Not Provided

Not Provided

Weichert Realtors®

Real Living Real Estate

Berkshire Hathaway HomeServices

©2014 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2013. 1 Full-year 2012. Keller Williams is from company websites and industry reports. 1 RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2 MMR Strategy Group Study of unaided awareness. 3 U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4 Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (e.g. territories, etc.)


WHY WORK WITH A RE/MAX AGENT? An Expert at Your Side—An Agent You Can Trust Like choosing any service professional—from an accountant to your family doctor­—it’s important to do your homework before deciding on a real estate agent. Abilities matter. And production matters. You want someone with experience, education, and a proven track record of successful closings. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate company. Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table—all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done—and it may even be easier than you anticipate. One thing to keep in mind is that you’re not alone. An experienced, professional RE/MAX Associate can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to RE/MAX Associates’ knowledge and training in the luxury home market.


BRAND RECOGNITION RE/MAX leads the industry in: Marketshare and Agent Productivity: RE/MAX Associates average more sales than other real estate agents. Brand Name Awareness: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. Advertising: In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world. Website Traffic and Online Searches: remax.com is the most visited real estate franchise website, attracting nearly 50 million potential buyers and sellers annually. When consumers search online, “remax” is the most used search term among real estate brokerages. Professional Education: RE/MAX Associates lead the industry in professional designations. The Number of Countries Served: RE/MAX is in over 93 countries, more than any of its competitors.


91

$3.9 Million

$2 Million Coldwell Banker - 2 Century 21st - 2 ERA - 1 Non-Franchise - 4

of the top 100 brokerages

$1 Million

RE/MAX

14 12

Better Homes & Gardens

Sotheby’s

Keller Williams

Berkshire HHS

Century 21st

Prudential

ERA

Realty Executives

RE/MAX

2

4

to 8.4 sides for all competitors.

6

8

transaction sides, compared

Coldwell Banker/NRT

RE/MAX agents averaged 17.8

10

Average Transaction Sides Per Agent

16

18

RE/MAX AGENTS OUTSELL THE COMPETITION

Top 100 Brokerages:

Sales Volume:

RE/MAX holds 91 of the top 100 brokerages

Average Per Agent RE/MAX agents averaged

when ranked by most transaction sides per agent.

RE/MAX

$3 Million

91 91 of the top 100 brokerages

$4 Million

RE/MAX

Coldwell Banker - 2

of the top Century 100 21st - 2 brokerages ERA - 1

Non-Franchise - 4

60% more than the average for all competitors. $4 Million $3 Million

$3.9 $3.9 Million $2.5 $2.5 Million

$2 Million

$2 Million

$1 Million

$1 Million

Coldwell Banker - 2 Century 21st - 2 ERA - 1 Non-Franchise - 4

RE/MAX

Million

Million

RE/MAXCompetitors Competitors

Rankings calculated by RE/MAX based on 2014 REAL Trends 500 data, citing 2013 transaction sides for the 1,451 largest participating U.S. brokerages. Prudential, Berkshire and Real Living do not include HomeServices of America. Š2014 RE/MAX, LLC. All rights reserved. 20 Each RE/MAX office is20independently owned and operated.

18 16 14

18 16 14

$2.5 Million

Competitors


LOCAL EXPERTS, GLOBALLY CONNECTED!

CANADA UNITED STATES

EUROPE MIDDLE EAST

CHINA

CARIBBEAN AFRICA

CENTRAL AMERICA SOUTH AMERICA

AUSTRALIA

NORTH AMERICA | United States of America | Canada | Mexico | CENTRAL AMERICA | Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua Panama | SOUTH AMERICA | Argentina | Bolivia | Brazil | Chile | Colombia | Ecuador | Guyana | Peru | Suriname | Uruguay | Venezuela | CARIBBEAN | Antigua and Barbuda Aruba | Bahamas | Barbados | Bonaire | Cayman Islands | Curacao | Dominica | Dominican Republic | Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis St. Lucia | St. Martin | Trinidad & Tobago | Turks & Caicos | US Virgin Islands | EUROPE | Albania | Austria | Belarus | Belgium | Bosnia & Herzegovina | Bulgaria | Croatia Czech Republic | Danmark | England | Estonia | Finland | France | Germany | Greece | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania Luxembourg | Malta | Montenegro | Netherlands | Norway | Poland | Portugal | Romania | Scotland | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Wales MIDDLE EAST | Bahrain | Egypt | Israel | Kuwait | Lebanon | Oman | Qatar | Saudi Arabia | Turkey | United Arab Emirates | AFRICA | Algeria | Botswana Cape Verde | Mauritius | Morocco | Mozambique | Namibia | Seychelles | South Africa | Zambia | Zimbabwe | ASIA/PACIFIC | Australia | Bhutan | China | Guam | India Indonesia | Japan | Micronesia | Mongolia | Nepal | New Zealand | Northern Mariana Islands | Philippines | Republic of Palau | Singapore | South Korea | Sri Lanka | Thailand


INVOLVED COMMUNITY CITIZENS

RE/MAX agents are well known locally and nationally for their involvement in many community programs. When you work with a RE/MAX agent to sell your home, you contribute to the well-being of your community.

Children’s Miracle Network

Susan G. Komen for the Cure

RE/MAX Green

Since RE/MAX became a national sponsor

We are all affected by breast cancer, either

Concerned about the environment? So is

of Children’s Miracle Network in 1992, RE/

personally or through someone we know

RE/MAX. Together, you and your RE/MAX

MAX Agents have donated nearly $100

and love. RE/MAX is a national sponsor for

agent can take steps to ensure a better

million to help millions of kids. Funds raised

the Susan G. Komen Race for the Cure, and

environment for future generations.

in your community benefit the children in

thousands of agents and offices sponsor and

your community.

participate in local events.


THE VALUE OF YOUR HOME

We will go through a process of discovery together to determine the fair market value of your home. The Comparative Market Analysis (CMA) will serve as a barometer of current market conditions and provide information on a variety of factors which will help us price your property for a successful sale.


FAIR MARKET VALUE “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. The buyer purchases the home with complete understanding and knowledge of the property, with neither buyer or seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as its “Fair Market Value.” The value of your home is based on the following criteria: Location of property

Prices of similar properties on the market

Condition of property

Recent sales of competitive properties

Buyer demand

Availability of financing

This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal. The following are the key factors which will affect the sale of your home: Market Factors:

Controlled by:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Program Value

REALTOR® / Real Estate Company Buyer / Market Conditions


A PROFILE OF YOUR COMMUNITY

According to real estate convention, the three most important criteria to consider when purchasing a property are location, location, and location. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific house.


THE WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on.

ACTIVITY (Amount of Interest)

Making the Most of Initial Interest

1

2

3

4

5

6

7

8

9

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

10

11

12

13


OPINION OF VALUE The single most important factor in the marketing of real estate is the opinion of value. Property priced too high will sit on the market and become “shop worn.� Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms. The resulting range is known as the Comparable Market Value of the subject property:

Asking Price is 15% more than Market Value Asking Price is 10% more than Market Value

Asking Price is 5% more than Market Value

Asking Price = Market Value

20%

The percentage of prospective buyers 30%

who will look at the property.

50%

95%



MARKETING FOR MAXIMUM EXPOSURE Yard Signs: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX Collection Balloon and yard sign are among the most recognized real estate symbols in the world. When homebuyers see that sign in your yard, they understand that you’re working with a market leader. Broker Tours & Open Houses: The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. We’ll show off your home so that it looks its best for this important event. Sales Brochures, Fact Sheets, Postcards: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.

Virtual Tours and Websites: Creating a digital experience for home buyers on the local, national, and international market.


MARKETING YOUR HOUSE Follow-Up: We understand the importance of follow-up in the selling process, so our agents track potential buyers, maintain relationships with former clients, and make contact with all agents who have shown our properties as well as other agents with whom we have a prior relationship and feel would be interested in your property. Finalizing the Sale: A myriad of details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, insurance, and escrow items. I will follow through on all of these matters to keep the process proceeding on schedule and destined for a successful close.

The RE/MAX Advantage: Local and National Advertising TV, radio, billboard, print, and Internet ads reach millions of people every day to help your RE/MAX agent drive more potential buyers, more showings, and more overall activity to your home. The RE/MAX Collection: With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers in the luxury market. The materials reflect the exceptional service and treatment that luxury homebuyers expect.


24-7 EXPOSURE With RE/MAX, you have access to the #1 real estate company website in the world—remax.com is one of the most visited real estate franchise websites, attracting millions of people every month. REMAX.COM and TheREMAXCollection.com With over 4 million unique visitors quarterly, remax.com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers. Your RE/MAX Associate is immediately notified when a visitor has expressed interest or requested a showing on your property. Theremaxcollection.com features only the most prestigious properties in each market.

GLOBAL.REMAX.COMv The first real estate company with true global reach, global.remax.com markets your home to 97 countries in minutes, translating your listing into 26 languages.

RE/MAX Mobile App The free RE/MAX Mobile App for iPhone, iPad, and Android is designed for home buyers on the move. Whether they drive past your home, are browsing for their next dream home, or just need information instantly, the RE/MAX Mobile App delivers.


WEB EXPOSURE With nearly 90% of home buyers beginning their search on the Internet, your home will receive extensive online exposure among consumers and real estate professionals across the globe.

15 M

Unique Monthly Visitors

13.5 M

Unique Monthly Visitors

REAL ESTATE

MLS:

Access to Real Estate Professionals

8M

Unique Monthly Visitors

2M

Unique Monthly Visitors

5M

Unique Monthly Visitors

remax.com and global.remax.com 3.4 M

Unique Monthly Visitors

7.5 M

Unique Monthly Visitors

430 K

Unique Monthly Visitors

2.85 M

Unique Monthly Visitors

REAL ESTATE



TEAMWORK The Most Effective Way to Sell Your Home Like the process you went through to buy this house, selling your home can be a very exciting event. It can also be an emotional experience. As real estate professionals, we’ve found that the best way to sell a home is through a partnership—a team consisting of you, us, and the marketing strength and solid reputation of RE/MAX. The goal of our team is to realize the best possible price and terms for your home, in the shortest possible time, and with the least inconvenience to you. We believe that with our knowledge of the market, RE/MAX’s extensive resources and your help in highlighting the selling points of your home, together we will accomplish our goal. There are other advantages of teamwork as well: •

A partnership helps you be more involved throughout the process of selling your home.

Combining and coordinating our efforts will enable us to realize results faster.

Teamwork builds confidence; by working together to achieve a common goal, everyone benefits.


PRESENTING YOUR PROPERTY

First Impressions are Lasting

Let the Sun Shine In

The front door greets the prospect. Make sure it is fresh

Clean the windows, open draperies and curtains, and let

and clean, or newly repainted. Keep the lawn trimmed

the prospect see how cheerful your home is. Dark homes

and edged and the yard free of hoses, toys, and refuse.

do not appeal and seem small.

Flowers enhance a home inside and out.


SHOWING THE HOME

Value From Top To Bottom

Make Closets Look Bigger

Display the full value of your garage, store rooms, and

Neat, well-ordered closets show that the space is ample.

other utility space by removing all unnecessary articles. Can You See The Light? Arrange Rooms Neatly

Illumination is like a “welcome sign.� The potential buyer

Remove excess furniture. Use attractive bedspreads and

will feel a growing warmth when you turn on all your

freshly laundered curtains.

lights for an evening inspection.


SOLD BY KRIS ANDERSON

3208 N. Ladera Circle | Mesa, Arizona Sold for $2,050,000 All major rooms of this magnificent, single-story home look inward to classic column-lined porches, potted flowering vines, blue-tiled pool, formal fountain/spa, and spacious outdoor kitchen. Perfect haven for elegant entertaining, safe kids’ parties, or private midnight swims. Home boasts gourmet kitchen with Wolf, Sub-Zero, and Viking appliances and granite-topped island; superb master bedroom with sumptuous master bath; huge theatre room with “snuggle couches” that seats 21 guests; formal library/den; fun game room; mirrored exercise room; and separate casita with its own kitchen/living room, bedroom, bath, and laundry.


SOLD BY KRIS ANDERSON

80048 E. Copper Canyon Circle | Mesa, Arizona Sold for $1,500,000 in Under 2 Months Original owner spent $3.6 million on this incredibly distinct estate. Million-dollar views and privacy; this lot backs to the mountain preserve. This estate screams attention to detail and boasts the title of “Top 15 Most Beautiful Homes in Las Sendas.” Details including coffered and brick ceilings, rich cherry wood and Canterra flooring, hand painted murals, and flawless Venetian plaster. There are five bedrooms, five and a half baths, an office, gym, wine cellar, luxurious master suite, great room, gourmet kitchen with Viking gas cooktop and granite counters, butler’s pantry and elegant dining room, six fireplaces, office, and bonus room.


SOLD BY KRIS ANDERSON

7260 E. Eagle Crest Drive, 10 | Mesa, Arizona Sold for $1,020,000 No expense spared! A touch of Provence enlightens this luxury estate in Black Rock, Las Sendas. Amazing master suite with fireplace, three additional bedrooms with private baths, incredible theater media room, lavish library, piano room, wine room, great room, outdoor living room, office, formal living or family room, five-car garage, spa, and pool with views of red mountain, yet extremely private. Gourmet kitchen boasts Viking six-top gas range and double ovens, huge pantry, and massive breakfast bar. Guest suite offers a microwave, sink, fridge, and separate exit. The outdoor living space screams entertainment: covered patio, misting system, charcoal built-in BBQ, outdoor fireplace, and an observation deck to take in the stars.


SOLD BY KRIS ANDERSON

6651 N. Cardinal Drive | Paradise Valley, Arizona Sold for $1,700,000 Beautiful Territorial in the heart of Paradise Valley. Outstanding open floor plan and 6,480 square feet offers five bedrooms, plus office. Gorgeous entry into a massive living room adorned by hickory flooring as far as the eye can see and centered by a gas fireplace. Separate formal dining room, butler’s pantry, and wine/soda bar. Gourmet kitchen with gigantic island for the ultimate entertainer opens to the great room. View windows to see Mummy Mountain. The split floor plan offers a majestic master bedroom with built-in coffee bar and fireplace. Amazing walk-in closet with all the built-ins. Dual sinks, travertine shower, huge soaking tub, and an exercise room. The separate guest wing offers three suites and a desk station for computers or homework.


On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service—I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.

Kris Anderson | 480.567.2103 | Kris@YourPremierTeam.net

Each office independently owned and operated.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.