SELECTED WORKS 2019 - 2022
INK DESIGN HUB WE INK WHAT WE THINK IDH is a multidisciplinary architecture and interior design house with a very simple and unique design philosophy. We specialize in producing innovative region sensitive design work that not only satisfies functional purposes, but also delivers an aesthetic tailored for each project. Our body of work spans scales & typologies, but focuses on creating meaningful, smart, and sustainable designs; there is always a concept and a reason behind everything we design. Upon approaching a new project, we take time to thoroughly investigate & brainstorm ideas between all members of our studio’s team; this results in a resilient, multilayered, and wholesome design. The core agenda and the essence of our work at ink design hub is to find a balance between abundance and scarcity, between order and complexity. Each project, whether architecture, interior, visualization or landscape, is inspired by the same core quality. We are guided by our body and mind rather than by trends or technology. We explore ideas that not only look good or trendy but that feel good. Situated in Egypt, a country well known for its rich history and amazing feats of engineering, art, and architecture, we respect context and traditions while upholding modernist principles of design. Through investigating what increases human comfort regardless of personal inclinations, our projects strip spaces, objects, thoughts back to their simplest form.Our pride lies in achieving a balance when there’s nothing more to either add or take away.
PEOPLE OF IDH
Abdallah M. Sallam Founder & CEO
Abdallah Sallam is a prominent member of the Sallam Family’s third generation. He is a determined entrepreneur who has founded, co-founded, and managed many companies such as Jebal Media, Urban Station Egypt, Minlo Industries and MINKA Developments. Sallam holds a Mechanical Engineering degree from AUC along with some executive programs in Marketing and Business Strategy at Harvard Business School and Kellogg Business School of Northeastern University.
Bassant Essam
CO-founder | Managing Director Head Designer An architectural Engineer with over 7 years of experience in the design field after graduating with a degree in Architectural Department, Faculty of Engineering, Ain Shams University. Bassant’s passion and main target in the world of design to achieve unique functional spaces in a simpler yet significant ways fused with a critical understanding of raw materials and how they function thanks to her previous experience in the execution industry, which has played a big role in helping her build all her designs and concepts on solid ground.
Ghada El-Tahan
Ahmed El-Sherei
Nada Nagy
Mahmoud Badawi
Mohamed Emam
Esraa Moustafa
Senior Technical Architect Senior Business Coordinator
Senior Designer Architect
Senior Technical Architect
Junior Architect 3D Designer
Technical Architect Interior Designer
Senior General Accountant
Muhammed Alaa CG ARTIST
Salma Khaled Landscape Architect
Dalia Omar
Karim Ashraf
Mustafa Othman
Rawan Mahfouz
Senior Interior Designer 3D Designer
Interior Designer 3D Designer
Interior Designer 3D Designer
Senior Interior Designer 3D Designer
SERVICES OF IDH
ARCHITECTURAL DESIGN SERVICES | INTERIOR DESIGN SERVICES | LANDSCAPE DESIGN SERVICES
Each Service shall include but not limited to : Concept creation Schematic Design Design development packages (DD PACKAGE) 3D Design / Visualization Tendering Package Briefing and Supervising MEP and structural Partners Briefing and Supervising Contractors In addition to the above, interior design services shall include : Interior Styling Services. Quick (2D Design / Furniture planning / Material selection) Consultation visits. FF&E selection / Recommendation / shopping. Additional to the above, we’re providing VISUALIZATION SERVICES for different types of incoming design projects received from different design houses / brands.
PROJECTS OF IDH
Year
Project
Type
Area
Scope Of Work
2019-2022 2019 2019 2019 2020-2022 2021 2021 2021 2021 2021 2021 2021 2022 2021 2020 2022 2022
CAIROOM THE HOFT MINLO - OFFICES MINKA - WATER WAY OFFICE KINDA MINKA - SALES CENTER MINKA - THE KAMPUS KINDA - MOCK UP MNY - CITYSTARS STORE MNY - ALMAZA CC KIOSK LANCOME - 5A L’OREAL - CITY STARS L’OREAL - SEOUDI DISPLAYS MINKA - EVENTS AREA MONDIAL POOLS MINLO - RECEPTION MNHD - HQ
Residential Mixed Use Administrative Administrative Residential Administrative Commercial Residential Commercial Commercial Commercial Commercial Commercial Recreational Commercial Commercial Administrative
3,500 sqm 3,360 sqm 200 sqm 134 sqm 113400 1500 sqm 6500 sqm 110 sqm 66.5 sqm 7 sqm 70 sqm 96.5 sqm 50 sqm 776 sqm 240 sqm 38.8 sqm 4900 sqm
ID, VIZ, LS ARC, ID , VIZ, LS ID, VIZ ID ARC, ID , VIZ, LS ARC, ID, LS ARC, LS ID, LS ID, VIZ ID, VIZ ID ID ID, VIZ LS ID, VIZ ID, VIZ, LS ARC, ID , VIZ, LS
LEGEND ARC : ARCHITECTURE ID : INTERIOR DESIGN LS : LANDSCAPE VIZ : VISUALIZATION
Year
Project
Type
Area
Scope Of Work
2022 2022 2022 2022 2022 2021
MNHD TAJ CITY MOCKUP AB - RESIDENCE M.SALLAM RESIDENCE 360 CONSULTANCY JAPA MNHD - RECEPTION
Residential Residential Residential Administrative Residential Administrative
95 sqm 400 sqm 220 sqm 240 sqm 30,000 sqm 76 sqm
ID, VIZ, LS ID , VIZ, LS ID, VIZ ID, VIZ ARC, ID, LS ID, VIZ
CLIENTS & PARTNERS
MINT PROPERTIES CAIROOM
SELECTED WORKS Residential
THE HOFT
Mixed Use
LOCATION New Cairo, Egypt
YEAR 2019
SITE AREA 3,360 sqm
STATUS Under Construction
BUILDING AREA 13,000 sqm
The HOFT is an innovative hybrid property that has 60 m2 of residential studios fully furnished, modular offices, coworking space, and a retail plaza all in one building. It combines the basic needs of today’s ambitious generation of entrepreneurs, business travelers, and trend setters into finding a haven that caters to all their basic needs. This is done in a relevant, trendy, and convenient fashion, enabling them to focus on their real potential and utilise their time and energy to leave their mark on this world rather than manage tedious daily errands. The HOFT is a new concept inspired by the emerging crowd economy and disrupting hospitality concepts around the world.
SCOPE OF WORK Architecture Interior Design Landscape Visualization
14.67
4.90
DT.1 AR-17
19.67
DT.1 AR-17
D1 AR-17
COMBINING ALL BASIC NEEDS
D1 AR-17
D1 AR-17
D1 AR-17
D2 AR-20
D2 AR-20
D2 AR-20
D2 AR-20
Shopping Plaza
D2 AR-20
D2 AR-20
D2 AR-20 D1 AR-17
D1 AR-17
DT.1 AR-17 D1 AR-17
Co-Working Space
D1 AR-17
D1 AR-17
Modular Offices
D1 AR-17
Serviced Studios
DT.1 AR-17
D1 AR-17
D1 AR-17
D2 AR-20
D2 AR-20
D2 AR-20
D1 AR-17
D1 AR-17
EL 161.00 TOC
D1 AR-17
GROUND FLOOR PLAN 49.75
9.63
D2 AR-20
FR MEP 6 m²
1.10
1.10 5.07
19.76
5.07 1.30
1.30
D2 AR-20
15.80
1.20
1.20
1
1
2
2
3
3
4
4
5
6
7
7
8
1.30
10
11
11
12
12
13
13
14
5.07
14
1.20
1.20
15
15
16
16
17
17
18
18
19
19
20
DT.3 AR-18
1.10
9
10
D2 AR-20
1.10
8
9
5.07
1.85
5
6
1.30
21
22
22
23
23
24
24 25
26
26
27
27
28
28 29
29
DT.2 AR-18
DT.2 AR-18
6.12
EL 165.30 TOC
14.83
FIRST FLOOR PLAN
D2 AR-20
20
21
25
DT.3 AR-18
49.75
9.63
D2 AR-20
FR MEP 6 m²
1.10
1.10 5.07
19.76
5.07 1.30
1.30
D2 AR-20
15.80
1.20
1.20
1
1
2
2
3
3
4
4
5
6
7
7
8
1.30
9
10
10
11
11
12
12
13
13
14
14
1.20
D2 AR-20
DT.3 AR-18
5.07
1.20
15
15
16
16
17
17
18
18
19
19
20
20
21
21
22
22
23
23
24
24
25
25
26
26
27
27
28
28
29
29
DT.2 AR-18
1.10
1.10
8
9
5.07
1.85
5
6
1.30
D2 AR-20
DT.3 AR-18
DT.2 AR-18
6.12
EL 165.30 TOC
14.83
TYPICAL FLOOR PLAN
D2 AR-20
FI MEP 5 m²
1.10
1.10 5.07
EL 186.44 TOC 5.07 1.30
D2 AR-20
1.30
1.10
1.30 5.07
5.07
D2 AR-20
D2 AR-20
EL 186.44 TOC
ROOF PLAN
1.10
1.30
FINISHING MATERIALS
KINDA - THEMED INTERIORS Residential
LOCATION New Cairo, Egypt
YEAR 2020
SCOPE OF WORK Interior Design
STATUS Completed KINDA Apartment’s Themes Three interior design themes were created to match different clients’ tastes; however, all were to be according to a certain design standard that follows the project’s main concept, which is the Canadian livability style. Those themes are ALL N ASH, BLACK N BRASS, ROYAL N BOLD.
ALL N ASH THEME A minimalist theme combining pure neutral colour palettes (whites, beiges, light grey) in a homogenous way, incorporating mostly natural effects and neutral material finishes, creates a cozy feeling and integrates with nature by adding natural plant pots and dried plants, with contrasting brass accessories and lighting fixtures.
BLACK N BRASS THEME A minimalist monochrome theme using only monochrome colors. (White, Black & Grey) ; however, enriched with Brass represented in accessories, lighting elements, partitions, etc.) to give the whole look a glance of elegance yet in a minimalist overall theme.
ROYAL N BOLD THEME A bold coloured theme yet minimalistic in its design, mainly using the concept colours of royalty (Emerald Green & Black), enriched with brass and dark wood (cladding, partitions, accessories, etc.), yet still using natural materials to feel the coziness of the space.
SIMPLE YET SIGNIFICANT ...
KINDA - LIVE MOCKUP Residential
LOCATION New Cairo, Egypt
YEAR 2021
BUILDING AREA 110 sqm
STATUS Completed
SCOPE OF WORK Interior Design Landscape
A livable 1:1 live mockup representing the All-N Ash design theme with all of its upgrades and showing the brilliance in maximising the use of each space, along with using the simplest and most sufficient materials to reflect the Canadian lifestyle according to our Egyptian needs. With every single detail in mind regarding the finishes, furniture, and accessories, optimum interior styling is achieved.
BALCONY 8.50M2
BALCONY 5M2
BEDROOM (1) 10M2
LIVING AREA 30M2 MASTER LIVING 10M2
CORRIDOR
BATHROOM (1) 4M2
WALK-IN CLOSET 3M2
DINNING AREA 14.50M2
BATHROOM (3) 3.5M2
BEDROOM (2) 13.5M2
Mirror
ENTRANCE LOBBY 9.50M2
POWDER 3M2 BATHROOM (2) 3.5M2 EP
ALL N ASH
WHEN YOU DO MORE WITH L E S S ...
“Minimalism is not about having less. It’s about making room for more of what matters.”
ZEE HOUSE Residential
LOCATION New Cairo, Egypt
YEAR 2021
SITE AREA 114,905 sqm
STATUS Under Construction
BUILDING AREA 21,360 sqm
A revolutionary architectural, fully finished apartment building in the world of the real estate industry as it’s carefully designed to fulfil different customers’ needs through different apartment types, all within the same apartment building, through a well technically and aesthetically designed philosophy that appears in the building form and material selection, and also through the brilliance of the interior design that appears in the efficiency of using all spaces to the max and achieving all clients’ needs within the smallest areas, and the efficiency also achieved in the selection of the finishing materials and how brilliant it is to fulfil the Canadian-inspired livability wanted by the developer.
SCOPE OF WORK Architecture Interior Design Landscape Visualization
ZEE HOUSE
TRIPLEX
PRO
A phenomenal triplex design project with a unique and simple identity. Following the Canadian-inspired livability for the whole KINDA project, we’ve succeeded in providing the maximum use of the whole unit space, making it feel much like a standalone house rather than a unit in an apartment building, and also presenting the simple and standard finishes in a new, fresh and modern look.
2 1
GROUND F LOOR
1 2 3
TV DINING LIVING ROOM OVEN & MICROWAVE
65" TV
ELEVATOR
TOILET
KITCHEN
Storage
1 2 3 4 5 6 7 8 9 10 11 12 13 14
FURN PLAN
SECOND F LOOR
FIRST FLOOR
65" TV
18
1 2 3 4 5 6 7 8 9 10 11 12 13 14
15 16 17
TV
18
5881
3 4 5 6 7 8 9 10 11 12 13 14
15 16 17
AB RESIDENCE Residential
LOCATION New Cairo, Egypt
YEAR 2022
Total AREA 400 sqm
STATUS Completed
SCOPE OF WORK Interior Design Landscape Visualization
An interior design and landscape scope of Work for a private duplex apartment where the indoor/outdoor space design concept features the use of simple lines combined with neutral colour schemes and eco-friendly materials that give a wholesome, organic, clean look, but also warm and comfortable. Like nature, we want the spaces to feel timeless and balanced.
LOOK & FEEL | COLOR PALETTE
FIRST FLOOR
Mirror
Screen Mirror
Mirror
6 7 8 9 10 11 12 13 14 15
16
17
18
Mirror
TV SCREEN
Storage
D
TV Screen
W
TV SCREEN
2
Mirror
Deja's
1 2 4
5
3
6 7
DW
GROUND FLOOR
Mirror
1
8 9 10 11
GYM
12 13 14 15
16
17
R
DF
Oven | Microwave
The ensō : the beauty of imperfection
We chose the ensō as the symbol for the project, When the loop is closed, it represents perfection, while when it opens it symbolizes imperfection, allowing for movement and change. The interior spaces feature the use of simple lines combined with neutral colour schemes and eco-friendly materials, which give a wholesome, organic, clean look, but also warm and comfortable. Like nature, we want the spaces to feel timeless and balanced.
MINIMAL MONOCHROMATIC EARTHY NATURAL ORGANIC
MNHD - TAJ CITY MOCK UP Residential
LOCATION New Cairo, Egypt
YEAR 2022
BUILDING AREA 95 sqm
STATUS Completed
SCOPE OF WORK Architecture Interior Design Landscape Visualization
An Interior design | Landscape scope of work was assigned by MNHD with the objective of introducing the idea of the full finished model through simple and carefully local chosen materials and suppliers with an interior design concept to use the bare essentials to create a simple and uncluttered space. An open plan layout to create a sense of freedom and relaxation. There is no excessive ornamentation or decoration. Instead, the design follows a functional and sustainable selection of regional materials. And with the “EMBRACE” landscape design concept, to feel more connected with nature and greenery in every zone, to create a sense of coziness and relaxation.
CAIROOM X JADE RESIDENTIAL
LOCATION New Cairo, Egypt
YEAR 2020
SITE AREA 114,905 sqm
STATUS Pending
BUILDING AREA 21,360 sqm
A complex building located in West Golf comprises of 5 different prototypes of Apartments, Villa, Duplex, the project objective is to work on the finishes and furniture selection according to the look book we’ve created for Cairoom as these prototypes will be more of a serviced apartments units.
SCOPE OF WORK Architecture Interior Design Landscape Visualization
LOOK & FE EL
SELECTED WORKS ADMINISTRATIVE
MINKA SALES CENTER ADMINISTRATIVE
LOCATION New Cairo, Egypt
YEAR 2020
SITE AREA 114,905 sqm
STATUS Pending
BUILDING AREA 21,360 sqm
A full scope design project (Architecture | Interior | Landscape) where Minimalism | Aesthetic | Green Environment | Luxury are important keywords for our design on all its levels, as “Minimalism” is achieved by the usage of plain, monochromatic materials inspired by nature. “Aesthetic” is determined by how plain design elements are put together to produce a new harmonic pattern.
SCOPE OF WORK Architecture Interior Design Landscape Visualization
“Green Environment” is achieved by bringing a healthy, positive, and fresh environment always happens by adding greenery to the space whether outdoor or Indoor. “LUXURY” is achieved through the careful selection of all the materials, along with the furniture, fabrics, and all design elements.
DESIGN CONCEPT
OFFICE SERVICES
SELECTION OF THE MOST ICONIC PART WHICH IS THE LOGO
EXTRACTION OF A SINGLE ELEMENT OF THE LOGO
MIRRORING THE ELEMNT TO FIT THE PROJECT NATURE OF TWO PARTS
ROTATION OF THE PRODUCED PART TO FIT THE NEEDED ORIENTATION
SALES CENTER
RESULT OF TWO COMPONENTS THAT SHAPES THE PROJECT’S OUTLINE
FIRST F LOOR
GROUND F LOOR
“PLAIN PATTERN”
MINIMALISM ,,
GREEN ENVIRNOMENT ,,
LUXURY ,,
ENTRANCE ZONE | WAITING AREA
CLIENTS LOUNGE | OFFICES AREA
CAFETERIA
RESTROOMS
MNHD - HQ
ADMINISTRATIVE
LOCATION New Cairo, Egypt
YEAR 2022
SITE AREA 3,360 sqm
STATUS Under Construction
BUILDING AREA 13,000 sqm
A full scope conceptual design project (architecture, interior, and landscape) was assigned by MNHD with the objective of relocating MNHD headquarters to a new building that fits its vision, expansion, and design objectives to follow the new re-branding and company identity of MNHD.
SCOPE OF WORK Architecture Interior Design Landscape Visualization
DESIGN CONCEPT
MOTIF
An Arrow head is the driving power force that initiates a direction to approach the project.
The letter M follows in harmony with the sharp edges of the arrow head.
Vision
Reality
Ground
Sky
A symbol is created that defines a mass, an outline, and a vision.
Skyline
GROUND F LOOR
FIRST F LOOR
SECOND F LOOR
MONOCHROMATIC ,,
RETRO ARCHES ,,
CONTRAST ,,
ENTRANCE ZONE | WAITING AREA
360 Consultancy Office ADMINISTRATIVE
LOCATION New Cairo, Egypt
YEAR 2022
BUILDING AREA 240 sqm
STATUS Completed
SCOPE OF WORK Interior Design Visualization
The client needed a flexible open space design that reflects the identity and creates a harmonious, transparent working environment. A key factor that directed the entire design process was the need to have a flexible, cost-efficient, and smart design that would allow the client to have the freedom to relocate and reuse his furnished office space without inconvenience or waste of resources.
PRINTER
PRINTER SERVER
INTERIOR CONCEPT
Reception Desk
The interior design concept is to create a practical open space. No walls or private rooms will be built, which expresses the transparency culture of the team. Clear glass partitions will be used for meeting and manager rooms to stay transparent with some privacy.
Meeting Room 1 Bathroom 1 Bathroom 2
KITCHEN
kitchenette
Kettle Microwave
Partner Office
F
Meeting Room 2
CEO Office
Work stations
TV
Mangers Area
OPERATION ROOM
Stage
Lounge
SAFE
THE PERFECT BALANCE ...
SELECTED WORKS VISUALIZATION
KINDA VILLAS RESIDENTIAL
TWIN VILLA
MAPLE VILLA
MAYBELLINE STORE Commercial
MAYBELLINE KIOSK Commercial
Mail Web Phone Address
cr@inkdesignhub.com www.inkdesignhub.com +201008743638 Villa 180, Narges 2, 5th settlement, New Cairo
© 2022 IDH - Credits
WE INK WHAT WE THINK...