written & designed by
JANIE DARRAH
Long ago,
in a faraway land
known as Germany
a font was born.
THE FATHER was very
wise he knew the font came before its time so he gave it the name of
.
fuTura
“its lowercase ascenders go above the capline creating a city-like silhoette�
Paul
Renner
Futura Futura displayed
BAUHAUS
displayed
BAUHAUS RUSSIAN
& was influenced by
& was influenced by
ideology
ideology
constructivism RUSSIAN it constructivism was not appreciated by the THEREFORE,
THEREFORE,
NAZI
regime it was not appreciated as it was considered by the MODERN
NAZI & degenerate. regime as it was considered
& degenerate.
MODERN
WHAT was once considered You may be wondering, h ow d i d f u t u r a GROTESQUE, hold up
i s n ow c o n s i d e r e d c l e a n in it始s old age? & SLEEK.
7
6
& SO the day came,
when people
SHOUTED
LET始S FOR....... SEE...
0
LL utu utura ra
& & thatthat byby
waswas so clear so clear
efficient efficient
1969 1969 it landed itself it landed itself on on thethe
moon moon
d u r di nugr i nAgP OA PL OL OL L O1111
“HERE “HERE
MEN around MEN fromfrom around the the
EARTH EARTH first step foot first step foot
upon theMOON upon theMOON WE COME WE COME in in
PEACE PEACE
ALL ALL
for for
humankind” humankind”
On a night out,
you might find
FUTURA
sipping on some
ABSOLUT
ready to go out in that
PERFECT cocktail dress
that goes with that new
LOUIS VUITTON
“
Futura
lacks any embellishments
& is stripped
FROM ANY
unnecassary
decorative
elements�
Youmay find FUTURA
making an unforgettable appearance
in places
that are reinventing the
MODERN WORLD and cruising around
in its ultra sleek,
geometric car
“
marked by “ absense of ornamentation marked by
by harmony & between& FUNCTION absense of ornamentation
by harmony
of an object or a building between FUNCTION of an object or&aitsbuilding
design”& its design”
THE END