Become a sponsor of the American Farm Bureau Convention. Network with the leaders that influence
Past Sponsors
ag policy. Capture the attention of ag decision makers. Appeal to the ag industry’s up-and-coming leaders. Don’t miss your chance to put your company top of mind with the country’s most influential ag producers. Who Attends? O
State Farm Bureau Leaders
O
Agribusinesses
O
Policy Makers & Influencers
O
Farm & Ranch Owners & Managers
O
Young Farmers & Ranchers
O
FFA & 4-H Leaders
O
Women Leaders in Ag
Leadership in attendance
46%
Media outlet coverage O
Over 1,000 articles, tv clips and radio spots generated for 2021’s virtual event
O
Reach of 25 million
O
C overed by major outlets such as The Atlanta Journal-Constitution and the San Francisco Chronicle, as well as top national ag publications including Successful Farming, Progressive Farmer and Agri-Pulse
O
Global coverage from 8 different countries, including Canada, Italy, Brazil and the UK
of attendees hold leadership or committee positions in Farm Bureau and are leaders
2015
5,000 San Diego, CA
2018
2017
7,500
5,500
Nashville, TN
Phoenix, AZ
2020
5,500 Austin, TX
2019
2016
6,000
New Orleans, LA
2021
8,000 Virtual
6,000 Orlando, FL
2000 1500
Not involved in decision-making Decision Maker
10% Influence in the decision
37%
500
COUNT
1000
57%
Other 22%
COMMODITY
Beef/Cattle
Corn
Soybeans
Wheat
Other (please specify)
Vegetables
Sheep/Goats
Poultry
Dairy
Swine
Fruit
Nursery/Green House/Forestry
Cotton
Nuts/Peanuts
Sugar
Tobacco
Rice
Aquaculture
0
Attendee Ag Production Breakdown
90%
Reach your TARGET AUDIENCE at the American Farm Bureau Convention
of Convention Attendees are the primary decision maker or influence the buying decisions for their farms.
Farmer/ Rancher/ Producer 48%
48%
Ag Association 10%
Students 2% Consumer 6% Agri Business 12%
2022 American Farm Bureau Convention Sponsorship Opportunities $100,000+
$50,000+
$25,000+
$10,000+
$5,000+
$2,500+
12
10
8
6
4
2
20 x 20
20 x 20
10 x 20
10 x 20
10 x 10
10 x 10
Full page
Half page
Quarter page
Company Logo Acknowledgment on AFBF Annual Convention Website Complimentary AFBF Convention registrations with sponsor acknowledgment on name badges Trade Show Booth Space
*Additional booth space can be purchased on request
Company Logo Acknowledgment on Exhibitor List *If exhibiting
Company Logo Acknowledgment in AFBF Annual Convention printed program, mobile app and virtual event platform Company Logo Acknowledgment on General Session program transitions
Company Logo Acknowledgment on event printed signage
Company Logo Acknowledgment in AFBF Convention email marketing promotion Sponsor Provided Acknowledgment for Event Program *Companies are responsible for providing their own design file by December 1, 2021
Farm Bureau Sponsor Acknowledgement throughout 2022
Company Logo Acknowledgement on co-branded escalator decals 15-second brand/mission-based video to play at General Session pre-shows and digital signage during the event *Companies are responsible for providing their own video file by December 1, 2021
Access to private meeting room space to host Farm Bureau leadership and staff *AFBF Sponsors will be recognized for their overall contribution total.
Marketing Opportunities
Event Lanyards
Trade Show Lounge & Charging Station
($20,000) • Sponsorships available: 1
($30,000) • Sponsorships available: 1
Invest in this high-profile marketing opportunity as every registered attendee will be given a co-branded lanyard at registration.
Kick your boots up, charge your devices and take a minute to rest before walking the trade show floor. The 400 square foot lounge area will be located on the trade floor near the American Farm Bureau Foundation for Agriculture booth. *Company is responsible for submitting logo files by November 15, 2021. AFBF is responsible for branded item production and installation.
*Company is responsible for submitting logo files by November 1, 2021. AFBF is responsible for lanyard production.
Wi-Fi Sponsor ($10,000) • Sponsorships available: 1 Help attendees stay connected and not miss a beat at AFBF Convention. The Wi-Fi sponsor can create the unique password. Recognition: O Company logo acknowledgement on mobile app O Company logo acknowledgement in printed program O Company logo acknowledgement at registration
Directional Signage Package ($15,000) • Sponsorships available: 1
Get your brand in front of event attendees and help navigate foot traffic around the venue. Four co-branded floor decals are included in this sponsorship in high traffic areas of the convention center.
*Company is responsible for submitting logo files by November 15, 2021. AFBF is responsible for decal production and installation.
Recognition: O Company logo acknowledgement on directional signage
Relaxation Station ($15,000) • Sponsorships available: 1 Kick your boots up and take a minute to rest before attending an educational workshop or walking the trade show floor. The 100 square foot lounge area will be in a high traffic area on the 3rd floor.
*Company is responsible for submitting logo files by November 15, 2021. AFBF is responsible for branded item production and installation.
Recognition: O Company logo acknowledgement on mobile app O Company logo acknowledgement in printed program O Company logo acknowledgement on station signage
Recognition: O Company logo acknowledgement on mobile app O Company logo acknowledgement in printed program O Company logo acknowledgement on lounge video wall
The Watering Hole
($15,000) • Sponsorships available: 3 Grab a cup of pick me up each morning or swing by for a beverage in the late afternoon. Coffee will be served Saturday morning, Sunday morning and Monday morning. Happy Hour will be hosted Sunday afternoon. *Company is responsible for submitting logo files by November 15, 2021. AFBF is responsible for branded item production.
Happy Hour
($25,000) • Sponsorships available: 1 Recognition: O Company logo acknowledgement on mobile app O Company logo acknowledgement in printed program O Company logo acknowledgement at beverage station O Company logo acknowledgement on branded cups and napkins
Programming Sponsorship Opportunities
Achievement Award “Achieve and Apply” Learning Session
Celebration of Grassroots Reception
($5,000) • Sponsorships available: 1
The Celebration of Grassroots Reception kicks off the opening of the trade show Saturday, January 8th at the 2022 AFBF Convention with more than 5,000 attendees. Support AFBF in recognizing the hard work and accomplishments of Farm Bureau’s grassroots members and kickstart your networking with event attendees.
State winners will come together Saturday, January 8 for a day of education from industry leaders on issues, networking with other competitors and share their feedback on the competition. th
Recognition: O C ompany logo acknowledgement as a session sponsor on all session promotional items O Company logo acknowledgement in printed program O I nvitation to the Friday evening competitor networking reception and Learning Session O Opportunity to bring greetings at the Learning Session O O pportunity to provide educational/informational materials and/or swag to attendees
Excellence in Agriculture Learning Session ($5,000) • Sponsorships available: 1
State winners will come together Sunday, January 9th for a day of education from industry leaders on issues, networking with other competitors and share their feedback on the competition. Recognition: O C ompany logo acknowledgement on mobile app O C ompany logo acknowledgement in printed program O C ompany logo acknowledgement at event O I nvitation to the Friday evening competitor networking reception and Learning Session O O pportunity to bring greetings at the Learning Session O O pportunity to provide educational/informational materials and/or swag to attendees
($15,000) • Sponsorships available: 2
Recognition: C ompany logo acknowledgement on mobile app O C ompany logo acknowledgement in printed program O C ompany logo acknowledgement on reception signage O
Women in Ag Meet-and-Greet Breakfast ($15,000) • Sponsorships available: 1
Support the growth and development of women in agriculture by sponsoring the Saturday morning Women’s Leadership Program breakfast with more than 300 attendees. Recognition: O C ompany logo acknowledgement on mobile app O C ompany logo acknowledgement in printed program O C ompany logo acknowledgement at event O I nvitation to Women in Ag Meet-and-Greet Breakfast and Annual Meeting of Farm Bureau Women O O pportunity to bring greetings at the Annual Meeting of Farm Bureau Women O O pportunity to provide educational/informational materials and/or swag to attendees
Leadership Luncheon
($15,000) • Sponsorships available: 1 The AFBF Leadership Luncheon engages outstanding Farm Bureau leaders from across the country with more than 500 attendees.Your sponsorship supports the growth and recognition of Farm Bureau leaders who participate in grassroots programs and initiatives and advance the meaningful work of Farm Bureau in communities throughout the United States. Recognition: O Company logo acknowledgement on mobile app O Company logo acknowledgement in printed program O Company logo acknowledgement at event O T wo invitations to luncheon with VIP seating (sponsor will be recognized and asked to stand) O O pportunity to provide educational/informational materials and/or swag to attendees
Media Reception
($15,000) • Sponsorships available: 1 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Recognition: O XXXXXXXXXXXXXXXXXXXXXXX O XXXXXXXXXXXXXXXXXXXXXXX O XXXXXXXXXXXXXXXXXXXXXXX O XXXXXXXXXXXXXXXXXXXXXXX O XXXXXXXXXXXXXXXXXXXXXXX
Trade Show Floor Oportunities
*Must be exhibiting to purchase add-on opportunities.
Exhibitor Booth Space Only
($1,000) Includes: O 10’ x 10’ booth space O Pipe and drape 8’ back wall and 3’ side rails Recognition: Company logo acknowledgement in exhibitor listing
O
American Farm Bureau Foundation for Agriculture Sponsorship Opportunities Flapjack Fundraiser tickets *Reserved seating available upon request
$25,000+
$10,000+
$5,000+
$2,500+
$1,000+
20*
10*
6
4
2
Company Logo Acknowledgement in Flapjack Fundraiser printed materials, mobile app and virtual event platform Acknowledgement in AFBFA Annual Report
General Sponsorship Acknowledgement based on total AFBFA and AFBF contribution
Opportunity to provide company materials for Flapjack Fundraiser table tops
Sponsor Acknowledgement on AFBFA social media
Opportunity to provide 15-second video to play at event *$2,500+ AFBFA Sponsors will be recognized for their overall contribution level within AFBF and AFBFA grids. Under $2,500 AFBFA sponsors will only receive AFBFA acknowledgement.
AFBFA Flapjack Fundraiser
Book of the Year Teacher Grants
Don’t miss the most attended event outside of the general sessions! The American Farm Bureau Foundation for Agriculture’s (AFBFA) Flapjack Fundraiser held on Sunday, January 9th brings together nearly 1,500 attendees to enjoy a flapjack breakfast while learning about the American Farm Bureau Foundation for Agriculture’s newest resources, projects and educational programs. The coveted “Book of the Year” will be revealed at breakfast and Foundation award winners will be acknowledged at breakfast.
Supply teachers with one copy of the book X by X, one educator guide and one pack of X ag magazines all shipped for free.
($1,000+) • Sponsorships available: Numerous
Recognition: O See corresponding sponsorship tier in the AFBFA grid
AFBFA Flapjack Fundraiser Tickets
Purchase individual tickets for the Sunday pancake breakfast. $50/ticket O $550/table (10 seats per table) O
Book of the Year
($25,000) • Sponsorships available: 1 By supporting the Foundation’s Book of the Year, your sponsorship will provide the Flapjack Fundraiser attendees with the coveted Book of the Year. Recognition: O Opportunity to bring 2-minute greetings at event
Sponsorships available: Numerous
Sponsorship Level
Number of Kits* Available for educators
$10,000
285
$15,000
430
$20,000
575
$25,000
725
Recognition: O Opportunity to provide giveaway item in each ordered kit O See corresponding sponsorship tier in the AFBFA grid *Kits based on projected cost for book from Publisher – this amount may be adjusted when actual pricing is received.
Show Dates & Hours
Become a Sponsor today!
Georgia World Congress Center
CONTACT:
January 7 – 12, 2022
285 Andrew Young International Blvd NW, Atlanta, GA 30313
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Trade Show Dates:
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January 8 – 10 O January 8 - 1:00 p.m. – 5:00 p.m O January 9 - 10:30 a.m. – 3:30 p.m. O January 10 – 8:00 a.m. - 11:00 a.m.
(XXX) XXX-XXXX (XXX) XXX-XXXX XXXXXXXXX
(XXX) XXX-XXXX XXXXXXXXX
(XXX) XXX-XXXX
600 Maryland Avenue, S.W. | Suite 1000W | Washington, DC 20024 XXX-XXX-XXXX