ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET FORECAST 2019-2027
• The global alcoholic ready-to-drink (RTDs)/high strength premixes market is estimated to grow at a CAGR of 3.32% during the forecast period of 2019-2027. • The changing lifestyle and alcohol consumption habits, increased demand from youth and rise in the marketing and promotions by retailers are the major drivers for the market.
• The market is majorly segmented on the basis of distribution channels that include supermarkets & hypermarket, liquor specialist stores, duty-free stores, online retailing and others. • The online retailing distribution channel is expected to be the fastest-growing distribution channel during the forecast years, owing to convenient delivery, wide product selection, competitive pricing and access to a wealth of information online. • The market is also segmented on the basis of four major product categories such as Wine-based RTDs, Spirit-based RTDs, Maltbased RTDs and High-Strength Premixes. The Spirit-based RTDs and Wine-based RTD have a higher demand in the market as compared to others.
“The global alcoholic ready-to-drink (RTDs)/high strength premixes market is estimated to grow at a CAGR of 3.32% during the forecast period of 2019-2027�
The North America alcoholic ready-to-drink (RTDs)/hi gh strength premixes market is anticipated to grow at -0.32% (negative) of CAGR during the forecast period of 2019-2027.
Europe alcoholic ready-to-drink (RTDs)/h igh strength premixes market is growing at a CAGR of 0.55% during the forecast period of 2019-2027.
The Asia-Pacific alcoholic ready-to-drink (RTDs)/high strength premixes market presently holds the highest share in the global market in terms of revenue. It is further anticipated to grow at a CAGR of 3.00% during the forecast period of 2019-2027.
Most of the players in the market are focused on several business strategies like merger and acquisitions, strategic alliance, business expansions and horizontal & vertical integrations. Some of the top players in the market include Anheuser Busch InBev, Bacardi Limited, The Boston Beer Company, Inc., Brown-Forman Corp., Diageo Plc, Distell Group Limited, Global Brands Ltd, Halewood International Ltd, Radico Khaitan and Suntory Spirits Ltd.