the daily telegraph a global & Immersive experience
CELEBRATING THE WORLD’S MOST EXTRAORDINARY PLACES Cover property located in: Porters, Barbados
Since 1855, the Daily Telegraph has been serving the United Kingdom and the World. As a recent recipient of the “National Newspaper of the Year” award, its website, telegraph.co.uk, was the United Kingdom’s first national newspaper online and now serves at the helm of our collaboration, whereby an estimated 7.5M visitors make this their preferred online news destination monthly. 3
“World’s Most Extraordinary Places to Live” microsite The collaboration that exists between our two brands is the culmination of an exclusive and dedicated microsite. Using the vanity URL www.telegraph.co.uk/sothebysrealty, this destination features key content such as: 1. articles on specific themes and/or topics that appeal to our combined target audience 2. fixed ad unit features 3. an interactive map plotting the market areas we serve 4. dynamic video integration 5. picture gallery carousel 6. links to sothebysrealty.com
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Our collaboration’s purpose is to serve as the trusted source behind learning about the most extraordinary places to live in the world.
Designed to deliver over an amazing 167M media impressions throughout 2013, a variety of rotational banner ads rotate targeting the following: ▸▸ Ads on wine channel showcasing houses with cellars or wine rooms ▸▸ Ads on food channel showcasing houses with great kitchens ▸▸ Ads on golf channel showcasing houses on golf courses ▸▸ Ads on racing channel showcasing houses with large garages ▸▸ Ads on gardening channel showcasing houses with great gardens ▸▸ Ads on property channel ▸▸ Additional run of site ad placements designed to appeal to an international audience In addition to our effective and targeted banner ad campaign, the EXCLUSIVE sponsorship of the “World’s Most Extraordinary Places to Live” microsite features market overviews supplied by members of the Sotheby’s International Realty network, creating viral interest and appeal for consumers who are actively searching for real estate.
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A Targeted Opportunity Without Equal The “World’s Most Extraordinary Places To Live” microsite…one facet of our brand’s 2013 worldwide media plan that is truly a global and immersive experience whereby the goal of delivering targeted leads for the listings represented by our network is evergreen.
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Key International Markets
TOP US Markets
TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES VIEWED
REGION
TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES VIEWED
United Kingdom
171,293.60
419,669
92,836,042
New York
171,294
491,613
713,162
United States
125,447.20
348,743
6,261,301
San Fran - Oak - SJ
125,447
380,105
376,304
Canada
106,958.40
229,961
1,596,689
Los Angeles
106,958
317,666
356,268
Australia
71,928.00
216,503
1,220,326
Wash DC
71,928
251,748
290,524
India
61,129.60
188,279
501,816
Chicago
61,130
209,675
215,389
New Zealand
59,896.80
191,670
479,007
Boston
59,897
188,076
217,267
Ireland
53,064.80
167,154
479,007
Philadelphia
53,065
175,114
183,456
Netherlands
42,842.40
128,099
307,933
Seattle -Tacoma
42,842
123,815
154,654
France
38,597.60
122,740
809,749
Atlanta
38,598
116,179
128,983
Philippines
36,503.20
122,651
171,074
Dallas - Ft.Worth
36,503
109,875
127,104
South Africa
33,980.80
94,467
330,743
Houston
33,981
117,234
167,803
Germany
29,326.40
86,513
467,602
Minneapolis - St. Pl
29,326
92,965
91,415
Malaysia
27,984.80
85,074
205,289
Phoenix
27,985
80,876
95,172
European Union
27,964.00
74,105
1,334,376
Denver
27,964
84,172
102,059
Brazil
26,478.40
79,700
125,454
Detroit
26,478
76,523
83,901
Spain
23,200.00
90,480
456,197
Tampa - St P
23,200
88,160
93,293
REGION
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© MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.