Dealer Asset Guide Q3 2018 PA RT 2 – A L L Q 3 A S S E T S N O W AVA I L A B L E
Press Ads Available to download from the Dealer Marketing extranet to support your local press activity. Downloads are ready sized for most local news titles and are print ready. There are three key campaigns in Q3; Test Drive, Scrappage and Hybrid Challenge. There are of course also assets to support the other Q3 tactical offers.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 – Key Tactical Campaigns Test Drive – All-New Ceed and New Sportage YEAR WARRANTY
QUALITY REDEFINED
S U R P R I S E
Y O U R S E L F
W I T H
A
K I A
T ST DRIVE First 3 services free, when you purchase an All-New Kia Ceed or New Kia Sportage.
Dealer Name
Gallowfields Industrial Estate, Green Howards Road, Richmond, North Yorkshire, DL10 4SY • 01234 5678910 Fuel consumption in mpg (I/100km) for the All-New Kia Ceed: Urban 38.7 (7.3), Extra Urban 57.6 (4.9), Combined 48.7 (5.8), CO2 emissions 132 g/km. Fuel consumption in mpg (I/100km) for the New Kia Sportage ‘GT-Line S’ 1.6 T-GDi ISG 174bhp AWD 7 speed Auto DCT: Urban 31.7(8.9), Extra Urban 41.5(6.8), Combined 37.2 (7.6), CO2 emissions 174g/km. MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Models shown: All-New Kia Ceed First Edition 5dr 1.4 T-GDi 138bhp 6 speed manual ISG at £26,300 including optional premium ‘Blue Flame’ paint at £550. New Kia Sportage ‘GT-Line S ’ 1.6 T-GDi 174bhp AWD 7 speed Auto DCT ISG at £32,240 including optional premium ’Infra Red’ paint at £595. *Free first three services available on All-New Kia Ceed or New Kia Sportage for new car orders registered between 01.08.2018 and 30.09.2018. Customers have one month from their vehicle’s registration date to register their free-of-charge cover. Offer available to private customers only, excluding Private Contract Hire. 7 year / 100,000 mile manufacturer’s warranty. For full terms and exclusions visit kia.com/uk.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 – Key Tactical Campaigns Test Drive – All-New Ceed and New Sportage
S U R P R I S E
Y O U R S E L F
W I T H
A
K I A
S U R P R I S E
T ST DRIVE
Y O U R S E L F
W I T H
A
K I A
T ST DRIVE
£1,500
FINANCE DEPOSIT
CONTRIBUTION†
All-New Kia Ceed
The New Kia Sportage
Search ‘Sample Kia’
Search ‘Sample Kia’
Dealer Name YEAR WARRANTY
QUALITY REDEFINED
Gallowfields Industrial Estate, Green Howards Road, Richmond, North Yorkshire, DL10 4SY • 01234 5678910
Dealer Name YEAR WARRANTY
QUALITY REDEFINED
Gallowfields Industrial Estate, Green Howards Road, Richmond, North Yorkshire, DL10 4SY • 01234 5678910
Fuel consumption in mpg (I/100km) for the model shown: Urban 38.7(7.3), Extra Urban 57.6(4.9), Combined 48.7 (5.8), CO2 emissions 132 g/km. MPG figures are official EU test figures for comparative
Fuel consumption in mpg (I/100km) for the New Kia Sportage ‘GT-Line S’ 1.6 CRDi 134bhp 2WD 7 speed Auto DCT: Urban 57.6(4.9), Extra Urban 60.1(4.7), Combined 58.9 (4.8), CO2 emissions 126 g/km. MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Model shown: New Kia Sportage ‘GT-Line S ’ 1.6 CRDi 134bhp 2WD 7 speed Auto DCT ISG at £31,840 including optional premium ’Infra
purposes and may not reflect real driving results. Model shown: All-New Kia Ceed First Edition 5dr 1.4 T-GDi 138bhp 6 speed manual ISG at £26,300 including optional premium ’Blue Flame’ paint at £550. All-New Kia Ceed available from £18,295 OTR. Specification varies across the range and is subject to change without notice. †All-New Kia Ceed First Edition £1,500 towards your Personal Contract Purchase deposit. Offer available on purchase of an All-New Kia Ceed in the United Kingdom between 24.07.2018 – 30.09.2018. Private customer registrations only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. Subject to status. 18s or over. Guarantee may be required. Kia Finance RH2 9AQ. *Free first three services available on All-New Kia Ceed for new car orders registered between 24.07.2018 and 30.09.2018. Customers have one month from their vehicle’s registration date to register their free-ofcharge cover. Offer available to private customers only, excluding Private Contract Hire. 7 year / 100,000 mile manufacturer’s warranty. For full terms and exclusions visit kia.com/uk. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.
Red’ paint at £595. New Kia Sportage available from £20,305 OTR. Specification varies across the range and is subject to change without notice. †New Kia Sportage up to £1000 towards your Personal Contract Purchase deposit. (Excluding grade ‘1’ petrol which is £500 and ‘1’ diesel which is £750 and other petrol derivatives which are £750).Offer available on purchase of a New Kia Sportage in the United Kingdom between 24.07.2018 – 30.09.2018. Private customer registrations only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. Subject to status. 18s or over. Guarantee may be required. Kia Finance RH2 9AQ. 7 year / 100,000 mile manufacturer’s warranty. *Free first three services available on New Kia Sportage for new car orders registered between 24.07.2018 and 30.09.2018. Customers have one month from their vehicle’s registration date to register their free-of-charge cover. Offer available to private customers only, excluding Private Contract Hire. 7 year / 100,000 mile manufacturer’s warranty. For full terms and exclusions visit kia.com/uk. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 – Key Tactical Campaigns Scrappage Search ‘Sample Dealer’ YEAR WARRANTY
QUALITY REDEFINED
Trade in your old car and get £2,000* off a brand-new Kia Picanto, All-New Kia Stonic or Kia Rio. That’s seven years of worry-free driving with our 7 year warranty.
Dealer Name
Samplesier Road Dealertown • A01 23B • 01748 821185 Fuel consumption in mpg (l/100km) for the models shown: Urban 47.1(6.0)-54.3 (5.2), Extra Urban 62.8(4.5)-74.3 (3.8), Combined 56.5 (5.0)-62.8 (4.5), CO2 emissions 115-102g/km.
MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Models shown: Picanto ‘GT-line S’ 1.25 83bhp 5-speed manual at £14,450 including optional chargeable Clear White paint at £250, All-New Stonic ‘First Edition’ 1.0 T-GDi 118bhp 6-speed manual ISG at £20,445 including premium chargeable Blaze Red with Black roof paint at £545 and Rio ‘3’ 1.0 T-GDi 99bhp 5-speed manual ISG at £17,505 including premium chargeable Blaze Red paint at £515. Specification varies across the range and is subject to change without notice. *£2,000 (inc. VAT) scrappage saving available to private customers excluding Personal Contract Hire when registering a Picanto, Rio or All-New Stonic between 01.07.2018-30.09.2018 in the United Kingdom, Isle of Man or Channel Islands. This offer is conditional on the scrappage of a car or van, of any make, taxed and in good working order, originally registered on or before 30.09.2011 and owned by the customer for at least three months prior to the new vehicle’s registration date. The scrappage saving is in lieu of all other offers. Only one scrappage payment can be claimed for each vehicle scrapped. 7 year / 100,000 mile manufacturer’s warranty.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 – Key Tactical Campaigns Hybrid Challenge
THE
TO SURPRISE TAKE THE AND SAVE
CHALLENGE
Lorem Ipsum Kia Any Street, Anytown, AN1 70WN 01 2345 6789 loremipsumkia.com Search ‘Kia Eco’ YEAR WARRANTY
QUALITY REDEFINED
Fuel consumption in mpg (l/100km) for the models shown are Niro HEV: Urban 74.3 (3.8)-64.2 (4.4), Extra Urban 72.4 (3.9)-62.8 (4.5), Combined 74.3 (3.8)-64.2 (4.4), CO2 emissions 88-101 g/km. All-New Niro PHEV: Electric Mode Only 0 (0), Combustion Engine, minimum battery charge 67.3 (4.2), Weighted, Combined 217.3 (1.3), CO2 emissions 29g/km. MPG figures are official EU test figures for comparative
purposes and may not reflect real driving results. Models shown: Niro ‘4’ 1.6 GDi 1.56kWh lithium-ion 139bhp 6-speed auto DCT at £27,955, including optional Premium White Pearl paint at £565, Niro PHEV ‘3’ 1.6 GDi 8.9kWh lithium-ion 139bhp 6-speed auto DCT at £31,060, including optional Premium White Pearl paint at £565. £1,000 inc. VAT Hybrid Challenge saving on purchase of a new Niro, subject to test drive. Offer available in the United Kingdom between 01.04.2018 and 30.06.2018. Private customers only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. 7 Year / 100,000 mile manufacturer’s warranty. Less emissions comparative to the rest of the Kia range. For information on emissions visit kia.com/uk.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 – Tactical Offers Picanto
Sorento Seats so comfortable we made seven of them
Designed to be noticed Search ‘Sample Kia’
The Kia Picanto YEAR WARRANTY
QUALITY REDEFINED
£2,000
FINANCE DEPOSIT
CONTRIBUTION†
Search ‘Sample Kia’
The Kia Sorento
Dealer Name
Gallowfields Industrial Estate, Green Howards Road Richmond • North Yorkshire • DL10 4SY • 01748 821185
YEAR WARRANTY
QUALITY REDEFINED
Dealer Name
Gallowfields Industrial Estate, Green Howards Road Richmond • North Yorkshire • DL10 4SY • 01748 821185
Fuel consumption in mpg (l/100km) for the model shown: Urban 47.9 (5.9), Extra Urban 74.3 (3.8), Combined 61.4 (4.6), CO2 emissions 106g/km. MPG figures are official EU test figures for comparative
Fuel consumption in mpg (l/100km) for the model shown: Urban 38.7 (7.3), Extra Urban 47.1 (6.0), Combined 43.5 (6.5), CO2 emissions 170g/km. MPG figures are official EU test figures for comparative
purposes and may not reflect real driving results. Model shown All-New Picanto ‘GT-Line S’ 1.25 83bhp 5-speed manual at £14,450 including optional chargeable Clear White paint at £250. All-New Kia Picanto range available from £9,700. Specification varies across the range and is subject to change without notice. †£750 towards your Personal Contract Purchase Deposit on All-New Picanto, excluding ‘1’ derivatives, which receive £500 only. Offer available on purchase of a new All-New Kia Picanto in the United Kingdom between 01.07.2018 – 30.09.2018. Private customer registrations only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. Subject to status. 18s or over. Guarantee may be required. Kia Finance RH2 9AQ. 7 year / 100,000 mile manufacturer’s warranty. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.
purposes and may not reflect real driving results. Model shown New Sorento ‘GT-Line S’ 2.2 CRDi 197bhp 8-speed auto ISG 7-seat at £43,540 including premium ‘White Pearl’ paint at £615. New Sorento range available from £29,910. Specification varies across the range and is subject to change without notice. †New Sorento models only £2,000 towards your Personal Contract Purchase Deposit. Offer available on purchase of a new Kia Sorento in the United Kingdom between 01.07.2018 – 30.09.2018. Private customer registrations only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. Subject to status. 18s or over. Guarantee may be required. Kia Finance RH2 9AQ. 7 year / 100,000 mile manufacturer’s warranty. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.
Sportage
Stonic
Turns heads and keeps them there
The All-New Kia Stonic Our Urban Crossover Search ‘Sample Kia’
£1,500
FINANCE DEPOSIT
CONTRIBUTION†
Search ‘Sample Kia’
The Kia Sportage YEAR WARRANTY
QUALITY REDEFINED
Dealer Name
Gallowfields Industrial Estate, Green Howards Road Richmond • North Yorkshire • DL10 4SY • 01748 821185
YEAR WARRANTY
QUALITY REDEFINED
Fuel consumption in mpg (l/100km) for the model shown: Urban 35.8 (7.9), Extra Urban 53.3 (5.3), Combined 44.8 (6.3), CO2 emissions 166g/km. MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Model shown MY18 Sportage ‘GT-Line S’ 2.0 CRDi 182bhp 6-speed auto (AWD) at £33,025 including Infra Red premium paint at £595. MY18 Kia Sportage range available from £19,200. Specification varies across the range and is subject to change without notice. † MY18 Sportage diesel models only up to £1,500 towards your Personal Contract Purchase Deposit (excluding grade 1 which is £500 and other petrol derivatives which are £1,000). Offer available on purchase of a new MY18 Kia Sportage in the United Kingdom between 01.07.2018 – 30.09.2018. Private customer registrations only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. Subject to status. 18s or over. Guarantee may be required. Kia Finance RH2 9AQ. 7 year / 100,000 mile manufacturer’s warranty. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Dealer Name
Gallowfields Industrial Estate, Green Howards Road Richmond • North Yorkshire • DL10 4SY • 01748 821185
Fuel consumption in mpg (l/100km) for the model shown: Urban 47.1 (6.0), Extra Urban 62.8 (4.5), Combined 56.5 (5.0) CO2 emissions 115g/km. MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Model shown All-New Kia Stonic ‘First Edition’ 1.0 T-GDi 118bhp 6-speed manual ISG at £20,445 including premium zest yellow with black roof paint at £545. All-New Kia Stonic available from £16,500. Specification varies across the range and is subject to change without notice. Stonic First Edition £1500 towards your Personal Contract Purchase deposit. Offer available on purchase of an All-New Kia Stonic in the United Kingdom between 01.07.2018 – 30.09.2018. Private customer registrations only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. Subject to status. 18s or over. Guarantee may be required. Kia Finance RH2 9AQ. 7 year / 100,000 mile manufacturer’s warranty. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.
Q3 – Tactical Offers Motability Search ‘Kia Bolton’
Drive Worry Free for 3 years. Kia’s ‘All-Inclusive Motability Package’ including insurance, breakdown and servicing cover, adaptations and annual road tax. Book a test drive today.
YEAR WARRANTY
QUALITY REDEFINED
Dealer Name
Gallowfields Industrial Estate, Green Howards Road Richmond • North Yorkshire • DL10 4SY • 01748 821185
Fuel consumption in mpg (l/100km) for the models shown: Urban 32.8 (8.6) - 48.7 (5.8), Extra Urban 54.3(5.2 ) - 64.2 (4.4), Combined 43.4 (6.5) - 56.5 (5.0), CO2 emissions 150 - 114g/km. MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Models shown: Picanto ‘GT-line S’ 1.0 T-GDi 99bhp 5-speed manual, Rio GT Line 1.0 T-GDi 99bhp 5-speed manual and Venga 2 1.6 (123bhp) 6-speed automatic. Specification varies across the range and is subject to change without notice. For further information and full details, please contact your local Kia Motability Accredited Dealer. Motability is offered on selected vehicles across the Kia range, find out more at www.kia.com/uk. 7 year / 100,000 mile manufacturer’s warranty.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 â&#x20AC;&#x201C; Tactical Offers - Fleet Stinger â&#x20AC;&#x201C; Contract Hire
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Point of Sale All POS assets will be delivered to the network by August 1st 2018. The POS will help support all the main Q3 campaigns; Test Drive, Scrappage and Hybrid Challenge.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Internal Toblerone Panels Scrappage
Test Drive
Hybrid Challenge
SURPRISE YOURSELF WITH A KIA
T ST
DRIVE
Trade in your old car and get £2,000* off a brand-new Kia Picanto, All-New Kia Stonic or Kia Rio.
TAKE THE
First 3 services free, when you purchase an All-New Kia Ceed or New Kia Sportage.
CHALLENGE AND SAVE
That’s seven years of worry-free driving with our 7 year warranty.
YEAR WARRANTY
QUALITY REDEFINED
Fuel consumption in mpg (l/100km) for the models shown: Urban 47.1(6.0)-54.3 (5.2), Extra Urban 62.8(4.5)-74.3 (3.8), Combined 56.5 (5.0)-62.8 (4.5), CO2 emissions 115-102g/km.
MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Models shown: Picanto ‘GT-line S’ 1.25 83bhp 5-speed manual at £14,450 including optional chargeable Clear White paint at £250, All-New Stonic ‘First Edition’ 1.0 T-GDi 118bhp 6-speed manual ISG at £20,445 including premium chargeable Blaze Red with Black roof paint at £545 and Rio ‘3’ 1.0 T-GDi 99bhp 5-speed manual ISG at £17,505 including premium chargeable Blaze Red paint at £515. Specification varies across the range and is subject to change without notice. *£2,000 (inc. VAT) scrappage saving available to private customers excluding Personal Contract Hire when registering a Picanto, Rio or All-New Stonic between 01.07.201830.09.2018 in the United Kingdom, Isle of Man or Channel Islands. This offer is conditional on the scrappage of a car or van, of any make, taxed and in good working order, originally registered on or before 30.09.2011 and owned by the customer for at least three months prior to the new vehicle’s registration date. The scrappage saving is in lieu of all other offers. Only one scrappage payment can be claimed for each vehicle scrapped. 7 year / 100,000 mile manufacturer’s warranty.
Fuel consumption in mpg (I/100km) for the All-New Kia Ceed: Urban 38.7 (7.3), Extra Urban 57.6 (4.9), Combined 48.7 (5.8), CO2 emissions 132 g/km. Fuel consumption in mpg (I/100km) for the New Kia Sportage ‘GT-Line S’ 1.6 T-GDi ISG 174bhp AWD 7 speed Auto DCT: Urban 31.7(8.9), Extra Urban 41.5(6.8), Combined 37.2 (7.6), CO2 emissions 174g/km.MPG figures are official EU test
figures for comparative purposes and may not reflect real driving results. Models shown: All-New Kia Ceed First Edition 5dr 1.4 T-GDi 138bhp 6 speed manual ISG at £26,300 including optional premium ‘Blue Flame’ paint at £550. New Kia Sportage ‘GT-Line S ’ 1.6 T-GDi 174bhp AWD 7 speed Auto DCT ISG at £32,240 including optional premium ’Infra Red’ paint at £595. *Free first three services available on All-New Kia Ceed or New Kia Sportage for new car orders registered between 01.08.2018 and 30.09.2018. Customers have one month from their vehicle’s registration date to register their free-of-charge cover. Offer available to private customers only, excluding Private Contract Hire. 7 year / 100,000 mile manufacturer’s warranty. For full terms and exclusions visit kia.com/uk.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Search ‘Kia Eco’ Fuel consumption in mpg (l/100km) for the models shown are Niro HEV: Urban 74.3 (3.8)-64.2 (4.4), Extra Urban 72.4 (3.9)-62.8 (4.5), Combined 74.3 (3.8)-64.2 (4.4), CO2 emissions 88-101 g/km. All-New Niro PHEV: Electric Mode Only 0 (0), Combustion Engine, minimum battery charge 67.3 (4.2), Weighted, Combined 217.3 (1.3), CO2 emissions 29g/km.
MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Models shown: Niro ‘4’ 1.6 GDi 1.56kWh lithium-ion 139bhp 6-speed auto DCT at £27,955, including optional Premium White Pearl paint at £565, Niro PHEV ‘3’ 1.6 GDi 8.9kWh lithiumion 139bhp 6-speed auto DCT at £31,060, including optional Premium White Pearl paint at £565. £1,000 inc. VAT Hybrid Challenge saving on purchase of a new Niro, subject to test drive. Offer available in the United Kingdom between 01.04.2018 and 30.06.2018. Private customers only, excluding Personal Contract Hire. Please visit kia.com/uk or contact your Kia Dealer for full details and exclusions. T&Cs apply. 7 Year / 100,000 mile manufacturer’s warranty. Less emissions comparative to the rest of the Kia range. For information on emissions visit kia.com/uk.
External
AVAILABLE ON PICANTO, STONIC OR RIO
S U R P R I S E
Y O U R S E L F
W I T H
A
K I A
T ST DRIVE
Flags
Outdoor Banner S U R P R I S E
YEAR WARRANTY
QUALITY REDEFINED
Terms and Conditions apply â&#x20AC;&#x201C; Ask inside for more details.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Y O U R S E L F
W I T H
A
K I A
T ST DRIVE
First 3 services free, when you purchase an All-New Kia Ceed or New Kia Sportage.
Digital Available to download from the Dealer Marketing extranet. Please contact Kia Dealer Marketing for assistance and advice on digital marketing.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Billboards Scrappage
Hybrid Challenge
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Test Drive
Leaderboards Scrappage
Hybrid Challenge
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Test Drive
MPU Scrappage
Hybrid Challenge
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Test Drive
Social Available to download from the Dealer Marketing extranet. Please contact Kia Dealer Marketing for assistance and advice on Social Media marketing.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Homepage Banners
Scrappage
Hybrid Challenge
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Test Drive
Carousels
Scrappage
Hybrid Challenge
Test Drive Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Images / Link Scrappage
Hybrid Challenge
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Test Drive
Orchard Outdoor Dealers that have Orchard sites at their dealerships should already have had their new posters delivered and posted.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 – Key Tactical Campaigns Test Drive S U R P R I S E
Y O U R S E L F
W I T H
A
K I A
T ST DRIVE First 3 services free, when you purchase an All-New Kia Ceed or New Kia Sportage.
YEAR WARRANTY
QUALITY REDEFINED
Fuel consumption in mpg (I/100km) for the All-New Kia Ceed: Urban 38.7 (7.3), Extra Urban 57.6 (4.9), Combined 48.7 (5.8), CO2 emissions 132 g/km. Fuel consumption in mpg (I/100km) for the New Kia Sportage ‘GT-Line S’ 1.6 T-GDi ISG 174bhp AWD 7 speed Auto DCT: Urban 31.7(8.9), Extra Urban 41.5(6.8), Combined 37.2 (7.6), CO2 emissions 174g/km. MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Models shown: All-New Kia Ceed First Edition 5dr 1.4 T-GDi 138bhp
6 speed manual ISG at £26,300 including optional premium ‘Blue Flame’ paint at £550. New Kia Sportage ‘GT-Line S ’ 1.6 T-GDi 174bhp AWD 7 speed Auto DCT ISG at £32,240 including optional premium ’Infra Red’ paint at £595.*Free first three services available on All-New Kia Ceed or New Kia Sportage for new car orders registered between 01.08.2018 and 30.09.2018. Customers have one month from their vehicle’s registration date to register their free-of-charge cover. Offer available to private customers only, excluding Private Contract Hire. 7 year / 100,000 mile manufacturer’s warranty. For full terms and exclusions visit kia.com/uk.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 – Key Tactical Campaigns Scrappage
Trade in your old car and get £2,000* off a brand-new Kia Picanto, All-New Kia Stonic or Kia Rio. That’s seven years of worry-free driving with our 7 year warranty.
Fuel consumption in mpg (l/100km) for the models shown: Urban 47.1(6.0)-54.3 (5.2), Extra Urban 62.8(4.5)-74.3 (3.8), Combined 56.5 (5.0)-62.8 (4.5), CO2 emissions 115-102g/km.
YEAR WARRANTY
QUALITY REDEFINED
MPG figures are official EU test figures for comparative purposes and may not reflect real driving results. Models shown: Picanto ‘GT-line S’ 1.25 83bhp 5-speed manual at £14,450 including optional chargeable Clear White paint at £250, All-New Stonic ‘First Edition’ 1.0 T-GDi 118bhp 6-speed manual ISG at £20,445 including premium chargeable Blaze Red with Black roof paint at £545 and Rio ‘3’ 1.0 T-GDi 99bhp 5-speed manual ISG at £17,505 including premium chargeable Blaze Red paint at £515. Specification varies across the range and is subject to change without notice. *£2,000 (inc. VAT) scrappage saving available to private customers excluding Personal Contract Hire when registering a Picanto, Rio or All-New Stonic between 01.07.2018-30.09.2018 in the United Kingdom, Isle of Man or Channel Islands. This offer is conditional on the scrappage of a car or van, of any make, taxed and in good working order, originally registered on or before 30.09.2011 and owned by the customer for at least three months prior to the new vehicle’s registration date. The scrappage saving is in lieu of all other offers. Only one scrappage payment can be claimed for each vehicle scrapped. 7 year / 100,000 mile manufacturer’s warranty.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 â&#x20AC;&#x201C; Key Tactical Campaigns Hybrid Challenge
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 - Offers Brochure The Q3 Dealer Offers Brochure will be available to order as print and electronic page turner versions through Kia Dealer Marketing Service. Print Prices: 100 copies = £99 | 250 copies = £169 | 500 copies = £249 | 1000 copies = £409
Kia’s latest offers.
Kia Dealer 123 Some Street, Somewhere, Nowheresville, NE1 2SW - 0123 456789
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
A digital page turner copy can be dealer personalised for a cost of £40. If you order printed Offers Brochures, Dealer Marketing will personalise a digital page turner for half price at £20.
Kia Dealer Marketing Website The Dealer Marketing website is the only source to find all the assets ranging from tactical offers to new car launches. Between the Kia Dealer Marketing Service team and the website we should be able to cater for all your needs.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Kia Dealer Marketing Website Marketing Activities Plan Activity • Review and complete your quarterly planning activity. • Accurate completion and the timely submission of a Dealer Marketing Planner continues to be a key requirement of Dealer Standards. • Full reporting suite giving information on marketing spend by channel, model and audience as a comparison against a Dealer’s region and nationally. Media Library • Latest assets to support your media. • Once an asset has been downloaded it will automatically update into the Dealer’s planner. • Media assets can be searched against channel, campaign, audience and model. Explore Potentials • Links to both the planner and the media library. • Contains up to date information on registrations in a Dealer’s area both for Kia and competitors. • Gives insight into the best areas to market with the optimum media. • Third way that a Dealer’s planner can be filled in.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Kia Dealer Marketing Website Resources
Resource Library • Contains assets and information that are useful in the everyday running of the Dealership. • Assets such as logos, fonts, campaign guides and corporate guidelines can be found here. Digital Marketing Reports • Real-time reporting that can show the Dealer the performance of search and pay-per-click activities on the Dealer Digital Marketing programme. Dealer Website Admin • Links to the content management system of Dealer’s Kia website enabling you to update all information on your Kia website. Mediahawk • Real-time reporting against the monitored phone numbers that are used on Dealer’s websites, local press sites and DM. • Dealers are also able to listen to calls here as part of their Customer Experience standards.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Kia Dealer Marketing Website Shop The shop features a whole host of assets that can be purchased directly through the system. Shopping categories include: • Event Assets • Brochure Ordering • Showroom Number Plates • Used Car POS • Clothing • Promotional Items • Merchandising • Car Graphics
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Dealer Marketing Service
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Kia Dealer Marketing Website Objectives
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o support the dealers to deliver the brand ambition of being a top 5 volume car brand, T with over 120,000 cars sales a year.
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Work with all RBMs and Dealers as marketing consultants.
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First point of contact for all Dealer Marketing enquiries.
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Provide a solution/update within 24 hours to any dealer query.
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Provide a personalised service for every dealer/dealer group – not ‘one size fits all’.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Kia Dealer Marketing Service Services
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Creating Bespoke Creative Assets using the KMUK creatives for Dealer activities.
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Book Media (All channels) in your local area through us.
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Help with Marketing Planners.
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Key Point of contact for any Point of Sale Queries.
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Key Point of contact for any Dealer Web Queries.
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk
Q3 Campaign Checklist Asset Live Date 6th July – Hybrid Challenge, Scrappage, Q3 tactical - Sportage, Picanto, Sorento available on the Dealer Marketing website 1st August - Test Drive campaign assets, Stonic tactical and Motability available on the Dealer Marketing website
Marketing Website 1st August - Q3 Offers Brochure available to order
Marketing Planner Deadlines 31st July - Planner Stage 1 – complete plan for July and August 31st August - Planner Stage 2 – complete plan for the whole quarter
POS Delivery Date 27th - 31st July - Q3 Point of Sale to arrive at Dealerships 6th - 24th August - Point of Sale in-store reviews
Dealer Marketing Service | 01932 283 931 | dealermarketing@kia.co.uk